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Home , A34 road, Aiden Moffat, Croft Circuit, Dave Newsham, Eurotech Racing, Gordon Shedden

CONTENTS

1 Welcome 2-3 2 The Championship 4-9 3 The Contenders 10-15 4 regulations 16-19 5 2016 Calendar 20-21 6 TV & Media 22-27 7 sponsorship & Marketing 28-33 8 hospitality 34-37 2016 D U NLOP M SA BRI T SH T OUR ING C AR C HAM PIONSHI P 9 spectator Appeal 38-43 10 Media & Spectator Data 44-47 11 SUPPORT RACES 48-51 12 TOCA Team & Contacts 52

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WELCOME FROM ALAN GOW

Welcome to our 2016 Dunlop MSA British The 2016 BTCC and its supporting series will of radio, magazines, newspapers and online media Our extremely close and valued partnership with My congratulations go to and Within this brochure you will see statistics and Touring Car Championship brochure. This course again be broadcast live and free-to-air to cover the sport, which subsequently helps Dunlop is one of the most enduring in motor Yuasa Racing for claiming back both the quotes from senior directors of a number of document identifies exactly why interest in the on the UK’s largest commercial – and bring the series to many more millions globally. sport and is a huge asset to the championship. Drivers’ and Manufacturers’ honours, as well as blue-chip companies, who outline the huge BTCC from teams, drivers, sponsors, media and there’s every expectation that the annual In fact, the support and stability between the to who pushed Gordon every lap of benefits they’ve enjoyed through being involved fans is at an all time high – in fact why the BTCC audiences will topple the 20 million figure for Moving into its second decade as title sponsor in BTCC and all of our long-term commercial the way. Congratulations also to and associated with Britain’s biggest motor is so often referred to as ‘the only game in town’. the third consecutive year. 2015, the Goodyear Dunlop group continues to and technical partners is something I’m for securing the Independents’ laurels for the racing series. demonstrate its incredible commitment, which extremely proud of. Very few major motor sport fifth time in his career and to Team BMR for Our great championship continues to go from The BTCC remains the only UK motor racing not only highlights its greatly appreciated loyalty championships can boast such significant winning the coveted Teams’ and Independent I hope you share the enthusiasm conveyed in strength-to-strength, with records tumbling both series to boast such massive live free-to-air and passion for the BTCC, but clearly proves the long-term relationships…so I guess we must be Teams’ titles – a fantastic achievement for the this document and look forward to you playing on and off the track in recent years. The 2015 television coverage of every round, totalling ongoing substantial investment returns that the doing something right. impressive emergent outfit. a part in Britain’s biggest motor sport campaign again epitomised exactly what the more than a staggering 220 hours per season championship provides both on and off success story. BTCC is all about… nail-bitingly close no-holds- – something that not even Formula 1 can offer the track. After producing a record-breaking 11 different – our Trophy winner – barred racing, played out in front of millions in the UK. This comprehensive, high quality race winners in 2014 – a number that most should be greatly applauded for scooping top watching both trackside and on television. and dedicated coverage provided by ITV is one championships can only dream of – it was ‘rookie’ honours. Josh also scored an outright With best regards, of the most coveted of any motor sport series always going to be a difficult figure to follow. podium, as did fellow young guns Gordon Shedden proved an extremely worthy anywhere in the world. Our incredible field of teams and drivers made and , whilst claimed his champion, with the destiny of the title changing an extremely good attempt, however, with ten first ever victory – highlighting the vast pool of hands on only the 550th racing lap of the 555 Our championship also continues to generate victors reaching the top step of the podium terrific young talent that are the future of that were run over the course of the season. more media coverage than ever before, both in 2015. the BTCC. Alan J Gow This thrilling finale took place in front of a through its multi-year agreement with leading BTCC Series Director record crowd of some 42,000 at , publishing house Haymarket Media Group and With around a third of the entire field winning We couldn’t put on this magnificent sporting with hundreds of thousands more glued to the literally hundreds of independent media a race, it not only firmly illustrates how very spectacle without our loyal teams, drivers, the action live on ITV4. In fact, impressive outlets that follow and report on the BTCC in the competitive the championship is but also venues, officials, sponsors, partners, marshals spectator numbers and TV viewing figures were UK and around the world. The championship’s how well matched the various performance and of course our fans. All are critical to the again a constant theme throughout the season, high-calibre sporting, professional and characteristics are of the 11 different makes and success of this great championship. highlighting once more the BTCC’s healthy and entertainment levels attract major national TV, 13 models of car that graced our grids. enviable position as one of the world’s greatest motor racing spectacles.

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The number of cars, the quality of the drivers and the incredible support from sponsors and “ fans makes it a no-brainer. Most international series cannot match the quality of the BTCC.

Tim Harvey ITV ”

THE CHAMPIONSHIP These are our Halcyon Days

The Dunlop MSA British Touring Car Mazda, Toyota and Alfa Romeo were the Honda brought the all-new, headline-grabbing One of the BTCC’s key strengths is the ability Championship is one of the longest standing, first three winners of the decade as the Civic Type R to the track even before it hit for independently run outfits to compete against most highly recognised and successful racing championship continued to be run for several the showrooms in 2015, and with Gordon major carmakers on a level playing field, series on this planet. With an unbroken history classes of car, but the mighty Ford RS500 and Shedden at the wheel it was all-conquering. and this year the efforts of Team BMR RCIB stretching all the way back to 1958, only BMW M3 – dominant as the 1990s loomed Shedden clinched the sought-after crown at Insurance undoubtedly illustrated this. Formula 1 and NASCAR in America have lasted – are probably the two most memorable and the season finale, bagging the marque its fifth longer. Over its 57 years, the BTCC has seen an evocative models of the era. manufacturers’ title in the process. The BTCC From humble beginnings back in 2013 when incredible range of cars and drivers take to the was Honda’s most successful major motor sport team owner and driver ran a single track, producing an impressive list of legendary It was in the 1990s that the BTCC enjoyed a programme in 2015. Seat Leon entry, the Buntingford-based squad racing names on the championship trophy. huge boom period, the legacy of which can still has expanded exponentially and in 2015 fielded be felt in the vast following – both nationally “We are very proud to have had such fantastic no fewer than four Volkswagen CCs, as well as Since its inception, the BTCC has remained and internationally – that the series enjoys success with the Civic Type R in its very first an all-star driver line-up that included both Colin true to its core, pitting highly tuned versions in the present day. Two decades ago the car year of racing,” said Honda UK Managing Turkington and Jason Plato. of the most popular road cars of the period manufacturers were riding the crest of an Director Philip Crossman. “We have a very close against one another on the UK’s unique and economic wave, spending enormous amounts of relationship with the BTCC and love what it’s all Having lifted the teams’ and independent teams’ challenging race tracks. It’s a formula that money in a bid for dominance in the BTCC. Alfa about – from a massive and engaged fan base trophies, Scott has undoubtedly got plenty to be proved an immediate success with the British Romeo, BMW, Ford, Honda, Mazda, , to superb TV coverage, it’s the perfect place for pleased with. “From the moment we set foot in public, inspiring generation after generation of Peugeot, , Toyota, Vauxhall and Volvo all us to showcase our cars and demonstrate what this championship we knew that we’d become motor sport fans. fielded factory-backed outfits, and although the they can do. part of something very special,” he comments. unsustainable financial bubble may have burst “I’ve raced in a number of different series over Variety has always been the spice of life for the at the turn of the millennium, the legacy of such “To take both the drivers’ and manufacturers’ the years, but nothing comes close to this – the BTCC, and in the early years an incredible array varied and high-level competition undoubtedly title really gives us a special buzz – there’s BTCC is not only a brilliant spectacle, it’s a of British-built cars duelled it out for winners’ remains. nothing quite like it and to win at a time when genuinely friendly, vibrant environment and we laurels. Jaguar, Austin, , Lotus, Sunbeam the championship is so close and competitive is wouldn’t want to be anywhere else. and Triumph were all in their prime when racing British marque MG and Japanese giant Honda even better.” wheel-to-wheel in the 1960s and 1970s, but by currently support teams in the BTCC, and the 1980s the series had taken on a much more 2014 champion squad was international flavour… recently promoted to constructor status with its three impressive BMW 125i M Sport machines. 4 5 2016 DUNLOP MSA BRITISH TOURING CAR CHAMPIONSHIP

Our 2015 BTCC final round was a record- breaker, with a weekend attendance of 42,000, “ and they enjoyed a thrilling conclusion with the title being decided in the dying moments of the last race of the season.

Jonathan Palmer MSV Chief Executive ”

“To see how far the team has come in such a No other championship offers the same level of Cars also have to carry success ballast from , MSV Chief Executive. “The short space of time is frankly humbling, and accessibility and interaction between the stars race to race depending on their finishing action on track rarely fails to excite, and the it makes me so proud to be out there racing on the track and the fans in the grandstands. order and championship positions… all of championship going down to the wire at Brands alongside these guys. Almost every event has an ‘open paddock’ which ensures that the BTCC is truly geared Hatch provides an even bigger draw. Our 2015 policy that gives enthusiasts the chance to meet towards providing maximum value-for-money BTCC final round was a record-breaker, with “To win the teams’ trophy as an independent is and chat to their racing heroes, and there are entertainment for its fans. a weekend attendance of 42,000, and they something I never dreamed we’d do, especially also professionally organised pit lane autograph/ enjoyed a thrilling conclusion with the title being not this quickly. This championship never meet the drivers sessions at each meeting. ITV commentator and former BTCC champion decided in the dying moments of the last race stands still, though, so we’re already making The weekend serves up a full feast of on-track adds: “I’ve been a part of this of the season.” preparations for what’s sure to be another action, and the headlining BTCC heroes are championship either behind the wheel or brilliant year in 2016.” supported by series from some of the biggest behind the microphone for over 25 years, and I Refusing to rest on its laurels, the BTCC has manufacturers around including Porsche, genuinely believe that what we are witnessing at also evolved to lead the way in welcoming new The BTCC ceaselessly strives to ensure its Renault, Ginetta and Ford. the moment surpasses anything else I’ve seen in technologies, thereby continually challenging future is as significant and successful as its this championship. the skills of engineers. It achieved a world first past, and unquestionably one of the key factors It’s the bumper-to-bumper, thrill-a-minute in introducing and enforcing new regulations in this is building and strengthening the series’ BTCC that is of course the star attraction and “The number of cars, the quality of the drivers that monitored and limited the CO2 emissions committed and activated fan base. Creating the the spectators, all with their favourite cars and the incredible support from sponsors and of its competing cars. It then pioneered new best possible trackside experience for families and drivers to support, are treated to three fans makes it a no-brainer. There’s no better technology with title sponsor Dunlop, becoming is vital, which is why admission to every BTCC championship encounters on race day. A place to race or to be a part of motor sport in the first race series in the world to fit every event is free for children – in many cases qualifying session on the Saturday decides this country – most international series cannot race tyre with an RFID (radio frequency up to the age of 16 – ensuring that the next the starting grid order for race one, with the match the quality of the BTCC.” identification) microchip to monitor it’s use in generation of fans are hooked long before they finishing order in the first race deciding the the Championship right through to its can learn to drive themselves. race two starting grid. To mix things up yet The circuits all over the UK are benefitting eventual recycling. further, race three also includes a reversed grid from this boom time, and in 2015, Brands element, in which the order of the top ten cars is Hatch in Kent saw an incredible finale crowd: jumbled, creating an enthralling final battle. “British Touring Car events attract some of the biggest crowds to our circuits,” commented

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The BTCC is not only a brilliant spectacle, it’s a “ genuinely friendly, vibrant environment and we wouldn’t want to be anywhere else.

Warren Scott, Team Owner TEAM BMR RCIB Insurance ”

In the same vein, the BTCC has developed a set “As the UK’s premier motor racing series the of green credentials that tick all the right boxes BTCC should continue to set benchmarks and with government, the automotive/motor sport this is another important step we have taken,” industries and the watching world. In the early said Series Director Alan Gow. “Whilst random nineties it became one of the world’s first race breath testing does happen on occasion at series to mandate the use of catalytic converters various motor sport events, the BTCC is the first and unleaded petrol. And, in recent years, cars championship in the world to mandate the zero- powered by diesel, bio-fuels and even liquefied tolerance limit and back this up with compulsory petroleum gas have raced successfully, further testing every day at every event.” underlining the BTCC’s ability to accurately monitor, regulate and equalise the performance With current regulations attracting the biggest, of different technologies. most competitive grids ever seen, the BTCC has undoubtedly shown its ability to adapt In a UK first, the series also introduced and evolve with , ensuring its place mandatory breath testing on each day at each as the most attractive, relevant, popular event, to ensure that all competing drivers and and commercially successful motor sport senior championship officials are free from the organisation in the country. effects of any alcohol in their system. Whilst BTCC drivers and officials are highly unlikely to risk their safety and those around them by consuming alcohol immediately prior to or during a race weekend, even moderate drinking the night before an event may leave some residual alcohol in a person’s system, impairing both their safety and performance.

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THE CONTENDERS Down to the wire

The BTCC keeps getting bigger and better. Each entrant has been drawn to the BTCC’s In every way it is the most professional and accessibility and exposure. With every race forward-thinking series in the UK – with broadcast in high definition live and free on world-class engineers, teams, drivers, officials, ITV4, as well as live streaming online across the management and sponsors, it’s little wonder it nation via .com – followed by domestic and is such a continuing and phenomenal success. global highlights – everyone knows they are a Thirty cars line up on the grid at every meeting part of, and helping to shape, one of the world’s thanks to very cleverly developed technical highest profile motor sport championships. and sporting regulations, which along with unmatched media exposure which make it an The BTCC caters for every type of competitor, undeniably captivating package, and 2015 be they teams with the budget for four cars proved yet again that the formula works. or smaller outfits fielding single-car entries. Whatever their size, they all bring the same The sheer variety of makes and models of racing passion and determination that makes the BTCC car in the BTCC is testament to its current the magnetic draw it is today. Furthermore, rich vein of popularity. In 2015, 11 different because the rewards in the series are so high – marques were represented with 13 models of both on and off-track – every team has a golden car creating a feast of automotive entertainment and hugely cost-effective opportunity to capture for the hundreds of thousands of fans that visit the public’s imagination and engage with the the circuits over the course of the season and ever-growing audience. the millions more watching on TV. As ever there is a superb balance of manufacturer-backed While independent squads make up the majority entries competing on a level playing field with of the field, the appeal for major automotive independent teams, producing fierce racing all manufacturers, world-class teams, sponsors and the way down the order. big-name drivers is as strong as ever.

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33 6 15 6 11 cars took former drivers from 10 drivers achieved Different to the grid champions different teams pole position MAKES 2015 has been a sensational on the podium of car rollercoaster for all of us, and “ to win the championship in the way we have is just the most 10 1 18 13 7 amazing feeling in the world. drivers TRIPLE WORLD Different Different Different won races CHAMPION teams models TEAMS WON James Rogers of car RACES Honda Yuasa Racing Team Manager ”

2015 gave us an incredible level of competition, Honda was on the march, with both drivers point to Plato in the opening race, Shedden “It’s been another incredible year!” exclaimed Honda has a long-standing relationship with for at Rockingham, while with the championship battle going down to the winning on the Civic Type R’s debut at Brands ran into problems in the second encounter, not long-time Honda driver and double the BTCC, and in 2015 crown returned to the young gun Tom Ingram also had his taste of the very last few laps of the last race. The pendulum Hatch, but it was Shedden who put in the most scoring and demoting him towards the rear of champion Shedden. “We’ve seen touring car Japanese manufacturer for the fifth time in the champagne at the same event. Aiden Moffat, swung in every direction before the title was consistent performances, especially when the grid for race three. racing at its absolute best. I was just so desperate modern era. who just three years previously was the youngest finally decided; indeed it wasn’t until the second his car was carrying the significant success to win – the emotion is unbelievable. To win it in ever driver to contest a BTCC race meeting aged half of the season in August that the standings ballast afforded to him by a high championship What followed was a truly enthralling final the debut year of the Civic Type R and to get the Despite narrowly missing out on the drivers’ just 16, showed his real progression by scoring lead was held by a driver for two consecutive position. He stood on the podium at eight of the duel, with Plato doing everything he could by manufacturers’ trophy too is out of this world. It’s title, Team BMR RCIB Insurance has been third place at his home round of in the race meetings. ten events, but far from it all going Shedden’s taking victory and hoping Shedden couldn’t even more special than the first time.” something of a sensation, and it began with the Laser Tools Racing Mercedes. way, Plato had scored four wins by the mid- make up enough ground. Unfortunately for the signing of an all-star line-up with Plato and Colin At the start of the year it was the two season summer break and looked in prime championship’s most successful race-winner, Honda Yuasa Racing Team Manager James Turkington joining Aron Smith and team owner Speedworks , which runs Ingram in manufacturer-backed teams duelling it out, as position to clinch his third crown. the Scotsman was on a mission, and charged Rodgers added: “2015 has been a sensational Warren Scott to take on the toughest series in its newly-updated , has fought Honda burst into action with its all-new Civic through the field to grab his second title against rollercoaster for all of us, and to win the the UK. for the last five seasons to take its first BTCC Type R while MG fielded a young gun super Some bad luck for the Team BMR star all the odds. It was the perfect example of why championship in the way we have is just the podium, and Team Owner Christian Dick was team of Jack Goff and Andrew Jordan. Matt was compounded late on in the year when the BTCC is so popular, as after 29 races and most amazing feeling in the world. This has What the Hertfordshire-based operation delighted with the Rockingham result. “I was Neal and Goff led the way on equal points after Shedden kicked up a gear, and in the crucial over 500 miles of competitive action the fight been my first year as Team Manager, and I’ve achieved was undoubtedly impressive, pretty speechless – it’s been a long time coming the Brands Hatch opener, but it wasn’t long Rockingham and Silverstone events it was the for glory still raged, and it wasn’t until the final been completely blown away by the passion, with Plato finishing overall runner-up in the and such a lot of work. We had some pretty before Neal’s team-mate Gordon Shedden and Honda man in command. This left him with a chequered flag fell that Shedden and Honda commitment and competitive spirit in this drivers’ standings, Turkington winning the wild celebrations! We came from very humble two-time series winner Jason Plato were the seemingly comfortable 23-point advantage going were sure of their triumph. paddock. Independents’ Trophy and the squad picking beginnings as a team, and when the opportunity ones trading blows at the top of the table. into the Brands Hatch finale in October. up Teams’ and Independent Teams’ honours. to race in the BTCC arose we grabbed it with With the all-new Type R making its debut on the “Flash [Gordon Shedden] has been in a class Between its four drivers, Team BMR scored no both hands. I can’t even begin to explain how As is so often the case in the BTCC, it was a The BTCC hadn’t quite finished twisting and track before it even appeared in showrooms, of his own in 2015. His driving has just gone to fewer than 24 podiums, including ten wins. much has gone into getting us to this stage – clash of independent outfit versus manufacturer turning in 2015, though, and the iconic Grand it was indisputably an impressive achievement the next level – we can see it in the data and I we’re a small group of people and so much as Team BMR RCIB Insurance brought four Prix circuit in Kent was to play host to one of the by the outfit to develop a think everyone at home can see it in the way he’s It was a season of breakthroughs in more ways goes into preparing the car for a race weekend, Volkswagen CCs to take on the Team Dynamics- most memorable and nail-biting finales in the championship-winning car in such a short time, handled the Civic Type R. The Honda has been than one, as 2015 featured three drivers taking it’s just been amazing, and we’re going to keep prepared Honda machinery. history of the series. Having lost only a single and a fantastic asset for Honda to add to its a joy to work on, and with also doing a their first ever podium finishes in Britain’s top pushing and reach that top step!” arsenal of accolades. stellar job to be right there in the title hunt we’ve series. Rookie driver Josh Cook, who proved brought the manufacturers’ trophy back to Honda his class by claiming the Jack Sears Trophy for which is something we’re all immensely proud of.” new competitors, blasted to an outright podium

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We came from very humble beginnings as a team, and “ when the opportunity to race in the BTCC arose we grabbed it with both hands… it’s just been amazing!

Christian Dick Team Owner ”

Among the rising stars making moves in 2015 There’s a £265,000-plus prize fund, with was Jack Goff. He piloted his MG to the top step Dunlop generously rewarding teams with of the rostrum for the first time in his career tyre bonuses that alone equate to more than at Snetterton, prompting jubilation in his team £165,000. That’s on top of the BTCC’s own garage. With such success and class coming £100,000 cash prize fund, shared out across through the BTCC ranks, the future of the on- the ten rounds to bestow upon each event’s top track action is certainly bright. three independent teams.

The BTCC is famed for its ability to conjure up Included in the championship registration fee some real ‘David vs Goliath’ moments and a is a handsome allocation of paddock and pit number of incentives are in place to encourage lane passes for team personnel and VIPs. All and aid teams, including the partial reversing of teams are also given the same opportunities to the leading positions on race three’s starting grid participate in the BTCC’s promotional activities, – thereby providing some smaller teams with the whether pre-race PR stunts or during race day chance to have their car start from the front of Pit Lane Walkabout public autograph sessions. the field, live on ITV4. In terms of accessibility, exposure, return on investment, profile and following there has never been a better time to join Britain’s biggest and boldest motor racing championship.

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We are extremely proud to be able to continue our long-standing “ partnership with the BTCC, the UK’s REGULATIONS highest profile motor sport series.

Evolution of Raphaël Caillé Swindon Engines the revolution Managing Director ”

2016 is an exciting prospect in the Dunlop foundation for NGTC is an emphasis on some At this ‘mid-term’ review of the technical “Actually, it’s great testament to the concept Teams have the option of running either MSA British Touring Car Championship for common bespoke racing components – turbo, regulations, an exciting new partnership has of the regulations that they remain largely the TOCA unbranded NGTC-spec engine or many reasons, but technical evolutions will wastegate, intercoolers, electronics, six-speed been forged with world-class motor sport the same after five years, without requiring developing their own powerplant to the same undoubtedly be one of the main talking points sequential gearbox, subframe, brakes, dampers engineering company RML which will update any more than some fine-tuning to take them regulations, as long as it is from the same as the series takes new steps forward in and suspension – which dramatically drives and evolve some of the crucial common through the next five. Very, very few top-level ‘family’ as their chosen model of car. development. down expenditure for teams looking to compete components based on what the teams and championships have technical regulations that in one of the world’s most attractive motor sport officials have learned since NGTC was are as fundamentally sound and enduring as The requirement to make available to teams a The BTCC has always pushed the boundaries. arenas whilst also creating a more level playing first introduced. ours have proven to be.” cost competitive engine with proven durability The success of the series is down to the field for participants. has been fulfilled by Swindon Engines since the fundamental element of providing superlative The ‘BTCC Design Group’ – comprising many “We are delighted to have been selected introduction of the NGTC regulations back in entertainment and thrilling racing, something of the championship’s leading designers and by TOCA to provide NGTC chassis design, 2011. A new contract and engine will now take only made possible by the right combination of engineers – selected RML for the six-year term engineering and supply services for the next the partnership between the two organisations technical and sporting regulations. commencing in 2016, not only ensuring that six years,” adds Simon Holloway, RML Group through to 2021. the series continues to develop and thrive but Commercial Director. “The British Touring The start of 2016 will mark the five-year point also that it actively works with its partners and Car Championship is quite simply the biggest “We are extremely proud to be able to continue from the revolutionary introduction of the competitors to ensure the racing stays close, fair and best series in the UK so it’s an honour our long-standing partnership with the BTCC, BTCC’s unique NGTC technical regulations – and entertaining. for the RML Group to play a leading role in its the UK’s highest profile motor sport series,” said the formula that has brought capacity grids and engineering and design operations. Raphaël Caillé, Swindon Engines some of the closest racing on the planet. The Alan Gow, Series Director, said: “Our NGTC Managing Director. regulations have been incredibly successful for “As well as its undoubted levels of skill and the BTCC – no doubt they are one of the most professionalism on and off-track, the BTCC also “Swindon Engines has enjoyed a successful important milestones in its proud 57-year history enjoys unrivalled commercial opportunities and relationship with the series since the – but success is never achieved by merely welcomes huge audiences both trackside and introduction of the NGTC regulations, and we standing still, which is why this ‘mid-term’ on television. Being involved is advantageous have seen the BTCC flourish both on-track and review was always scheduled into our ten-year on so many levels. We’re looking forward to off-track during this time. NGTC programme. working with TOCA and the BTCC teams greatly, and forging a successful, strong and lengthy partnership together.”

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Our huge entry list is a clear demonstration of the continuous “ phenomenal success of the championship and the regulations whilst the long-term value of the NGTC cars, as well as our TBL system, is proven.

ALAN GOW BTCC SERIES DIRECTOR ”

“We have continued to develop our one-fits-all Since its inception there have been no fewer Teams may (with the approval of TOCA) sell, gift, product over the last five years and provide a than 13 marques and 17 models of car lease, assign or loan their TBL to other existing high performing, reliable and consistent unit, represented under the NGTC regulations, with teams or eligible and approved new entries on a which benefits teams throughout the grid. more expected to follow. season-long basis only, meaning that each TBL Our engine remains cost efficient whilst not is a tangible asset of value to every compromising on performance. Russell Morgan, owner of Ciceley Motorsport licence holder. which prepares the two stunning Mercedes “We will continue to provide the teams with A-Class NGTC cars that have raced to significant “Our huge entry list is a clear demonstration the highest level of service, reliability and success, is a big supporter of the regulations of the continuous phenomenal success of the engineering and we look forward to this next and comments: “We simply wouldn’t have been championship and the regulations, whilst the phase in our partnership with the BTCC.” able to build and run two cars if it weren’t for long-term value of the NGTC cars, as well as NGTC. With shared components we don’t need our TBL system, is well proven,” adds Series As has been witnessed over the last four to spend huge amounts on developing specific Director Alan Gow. seasons, the regulations allow independent parts just for the Mercedes, but there’s still teams to compete on a level playing field against enough scope for us to utilise the fundamental As the UK’s premier motor racing series, the manufacturer-backed outfits by keeping costs strengths of the car and keep pushing towards BTCC continues to set benchmarks both on and down, whilst at the same time rewarding precise the front. We’re excited for the next chapter in off the circuit. The undeniable success of the engineering and all-important split-second the NGTC story.” regulations means that the championship is in a strategy. fantastically future-proof situation. The BTCC’s To manage the huge popularity of the series and sporting and technical regulations continue to The first championship won in NGTC machinery recognise the commitment of existing teams show innovation while demonstrating stability, went to Gordon Shedden and the works Honda with security of participation, organiser TOCA competitiveness and reduced costs, all of team, the two successive seasons were topped recently introduced a TOCA BTCC Licence which are incredibly important hallmarks in this by independent efforts from Andrew Jordan and (‘TBL’) as part of the entry requirement process. sport. Whichever way you look at it, the BTCC Colin Turkington for (Honda) is leagues ahead of every comparable series, and West Surrey Racing (BMW) respectively, making it the only place to race for any forward- before Shedden hit back for Honda in 2015. looking team, driver or sponsor.

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R3 R6 2/3 APRIL R1 16/17 April R4 Brands Hatch, Kent R2 , R5 DERBYSHIRE / Leicestershire Brands Hatch is situated just south of on the A20 in north Kent, only three Set in the of , Donington is miles from the M25 and close to the M20 close to both the M1 and M42 motorways. and M26 motorways. , Derby, Leicester and Nottingham are all on the doorstep.

R9 R12 R7 R10 7/8 May 4/5 June R8 Thruxton, R11 , Cheshire

Thruxton’s location, close to M3, A303 and Situated close to Chester and the M6 and M62 networks, provides swift access from motorways, Oulton Park is easily accessible from 2016 CALENDAR London, Portsmouth and as well all the major conurbations in the North West, as, more locally, Basingstoke, Newbury and including and Liverpool as well EVERY CORNER Reading. as North Wales.

COVERED R15 R18 18/19 June R13 30/31 JULY R16 Croft, North Yorkshire R14 Snetterton, Norfolk R17 As the UK’s flagship race series, the Dunlop The 2015 campaign once more exhibited the Donington Park, in the , will The wide array of circuits, each with unique Croft, near Darlington and the A1, provides Snetterton is next to the A11 to the west of MSA British Touring Car Championship is top continuing trend of burgeoning crowds seen by hold its own rounds of the Dunlop MSA British variances in their characteristics, presents the the BTCC with a great base in the North East Norwich. Though in rural East Anglia, its of the bill at each of the country’s prime motor the championship in recent years, indicating Touring Car Championship and is also privy teams and drivers with a great range of different close to Middlesbrough, Newcastle, Sunderland huge catchment area includes cities such as sport venues. The ten-event 30-race calendar the sustained growth and strength of the BTCC. to welcoming the world’s media to the annual challenges – testing competitors’ nerves and and York plus swift access across the A66 Cambridge and Ipswich, plus many summer selects the premier circuits, spanning the Nearly every venue reported record spectator Season Launch event, as well as playing host to skills to the limit. Whether it’s the high-speed from Cumbria. coastal holiday resorts. length and breadth of Britain to ensure the attendances for the modern era. the series’ only official pre-season test. -of-the-pants thrill ride of Thruxton’s best trackside experience reaches the greatest sweeping curves or the undulating rollercoaster possible number of spectators. The 2016 calendar encompasses circuits in “We’re delighted to welcome back the BTCC of Knockhill’s peaks and troughs in the Fife hills, R21 R24 Derbyshire, Cheshire, Kent, Fife, Hampshire, for its annual Season Launch in 2016,” each venue offers a distinct test. R19 As a result of the wide geographical reach of Leicestershire, Norfolk, and said Christopher Tate, Managing Director of R22 13/14 August 27/28 AUGUST the BTCC calendar; teams, drivers, sponsors North Yorkshire with each of those then hosting Donington Park. “The fact that this will be the Furthermore, the BTCC takes great care in R20 Knockhill, Fife R23 Rockingham, and partners are provided with the opportunity three races over a BTCC meeting – without fourth consecutive season that Donington Park choosing which track layout at each of its Northamptonshire to showcase directly to differing audiences all doubt the most action packed into a weekend has hosted this important event is testament venues will offer the best entertainment for the With spectacular views over the Forth Estuary, Rockingham near Corby is easily accessible over the Britain, in addition to enacting targeted on offer in motor sport. to how well it has been received by everyone crowds in attendance – from the picturesque Knockhill is Scotland’s premier motor sport from both the M1 and A1M motorways. regional and national marketing campaigns. involved in the BTCC, as well as the media and Oulton Park Island, to the ‘oval’ stadium at venue. Access is via the M90 between Perth Cambridge, Northampton, Peterborough and Of course there is also the ability to tap into Arguably the largest attendances are attracted to fans alike. It’s a fantastic way to launch what I’m Rockingham or the legendary Brands Hatch and Edinburgh or A9 from Glasgow. Leicester are within 30 minutes. international opportunities afforded by the the world-renowned Brands Hatch circuit, which sure will be yet another unforgettable season for Grand Prix configuration. series’ incredible global TV coverage. The plays host to both the season opener and the the BTCC and Donington Park.” far-reaching nature of the calendar additionally title-deciding rounds of the championship eight Whether it be the public chasing a day of R27 R30 ensures hundreds of thousands of fans will not months later. The equally iconic Silverstone The championship’s focus on its appeal to exhilarating action or businesses large and 17/18 September R25 1/2 October R28 have to travel too far to see the racing first-hand circuit – the home of the Formula 1 British family audiences and sparking interest in small looking to dazzle staff and clients with Silverstone, R26 Brands Hatch, Kent R29 when the BTCC comes to town. Grand Prix – always proves a highly popular, the younger generation is fortified by all of its a weekend of great fun and excitement, the Northamptonshire Brands Hatch is situated just south of high-profile fixture too. The picturesque venues granting free admission to children – countrywide Dunlop MSA British Touring Car Britain’s Formula 1 Grand Prix venue is off the London on the A20 in north Kent, only three Oulton Park often attracts upwards of 40,000 some for up to 16-year-olds – for their BTCC Championship offers something for everyone. A43 between the M1 and M40 meaning easy miles from the M25 and close to the M20 spectators with fans flocking in from the bustling event. access from anywhere in the Midlands. Its and M26 motorways. North West cities and further afield. catchment area includes Birmingham, Milton Keynes, Northampton and .

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TV & MEDIA It’s Showtime!

The BTCC sits proudly at the pinnacle of ITV gives the BTCC a TV arrangement which British motor sport and as the nation’s biggest outshines that of high-profile international series motor racing championship, it’s a brand that is – in the UK, even Formula 1 cannot compete recognised the world over – commanding large- with the level of live free-to-air coverage afforded scale media coverage. to a BTCC race day.

Television has consistently been a strong outlet Perhaps the most telling statistic of all is the for the BTCC and over the past three decades, number of people watching the BTCC on TV in the series has garnered increasingly significant the UK – having skyrocketed by 35 per cent in and regular coverage from Britain’s largest TV 2011 they increased again in 2012 to a total networks. cumulative viewer number/hours of 19,526,061, and broke the 20 million barrier in 2013, 2014 ITV and again in 2015. As Britain’s premier commercial television network, ITV has been the key broadcasting Adding to the live coverage are 60-minute partner to the BTCC since 2002 with the race highlights repeated three times after each company continually delivering increasing event – on both ITV and ITV4 as well as their commitment to the championship. respective HD and ‘plus one hour’ channels and also simulcast on itv.com. In 2014 and The network provides around eight hours of live continuing into 2015, ITV again produced and free-to-air broadcasting from each of the a special two-hour post-season highlights championship’s ten events across its ITV4 and programme for on ITV4 and ITV4 ITV4 HD channels as well as free live-streaming HD. Highlights programmes were also available via itv.com – unprecedented coverage for a UK to view for 28 days after each event on ITV motor racing series, with none other enjoying Player. anything approaching this level of free-to-air exposure. In fact, the package provided by

22 23 2016 DUNLOP MSA BRITISH TOURING CAR CHAMPIONSHIP

The British Touring Car Championship has been a hit with viewers on ITV4, “ and ITV Sport is delighted to be broadcasting the championship until at least the end of the 2016 season. We look forward to more great racing and stories in the years to come as the BTCC continues to evolve.

Niall Sloane ITV Director of Sp”ort

When added up, the ITV network’s coverage of ITV Director of Sport Niall Sloane comments: The BTCC generates headlines as the nation’s most-watched lifestyle and consumer Email campaigns sent out by the BTCC Zone’ allows them to follow the action through In addition to the bevy of content distributed The championship’s continuing concentrated the BTCC in 2015 came to a mind-boggling total “The British Touring Car Championship has championship tours the UK. Regional ITV and programmes. For example, BBC2’s acclaimed periodically target Haymarket’s broad list of live timing, car trackers and circuit commentary online and in print, the Media Office also push in the use of social media, re-invigorated of over 234 television hours. been a hit with viewers on ITV4, and ITV Sport is BBC news crews want a slice of the action Top Gear regularly includes drivers from the subscribers. Likewise, subscription promotions from wherever they are in the world over a race organises an annual Season Launch event – in 2013, has led to a proliferation of discussion delighted to be broadcasting the championship when the teams and drivers roll into town for BTCC for its TV series that attracts seven have been sent out to the championship’s weekend. offering hundreds of media and thousands around the BTCC, with more teams, drivers and Over the past four years, ITV has strived to until at least the end of the 2016 season. We the season’s ten weekend-long events. It is million-plus viewers per episode in the UK legions of dedicated fans. Haymarket more sponsors, fans and guests a preview of the fans getting involved in the conversation than extend its already burgeoning commitment look forward to more great racing and stories commonplace that a local crew will use the pit- alone. The One Show and This Morning are logos adorn every race car, as well as the The online home of the BTCC attracts around campaign ahead. Donington Park has played ever before. With an active strategy targeting to cover the championship in other areas as in the years to come as the BTCC continues to lane buzz of a BTCC meeting as a backdrop for others to have recently covered the BTCC. championship’s podium and ITV interview 200,000 unique visitors per month, culminating host to the Season Launch for the past four engagement, the Official BTCC Facebook and well. Saturday afternoon qualifying sessions evolve.” their live sports bulletins over a weekend or even backdrops. in some 40 million individual hits. There are years and the day offers plenty of opportunity for Twitter channels have gone from strength- from each of the BTCC events are shown for their weather broadcasts – to audiences of Media Partnership also almost 40,000 fans who have signed up to filming of unveilings, cars, drivers and testing, to-strength. Online attention has grown live on a dedicated and heavily promoted National & International TV millions across their respective regions. Since 2014, the BTCC has enjoyed a new BTCC Media/btcc.net receive official championship communications as well as interviews with competitors and key exponentially year-on-year and despite a shift website at itv.com/btcc. The website also offers A multitude of networks across six continents far-reaching media partnership with one of the The championship’s busy Media Office keeps – the latest news and details of exclusive personnel. The event attracts media of all types towards paid advertising on social media, the extended coverage through incisive blogs around the globe – Africa, Asia, Australia, In 2015, regional TV news previews to race world’s biggest publishing houses – Haymarket the global media and the BTCC’s many millions competitions – enabling teams to further and from all over the world – recent years have BTCC has continued to grow at an incredible and comprehensive bespoke race highlights Europe, North America and South America – events – many stored for later viewing on the Consumer Media. The championship also of fans up-to-date with the action, also helping market their sponsors’ products. Social media boasted record attendances covering print, rate completely organically. Over 126,000 packages for the public to digest expert analysis are broadcast partners of the BTCC. Output BBC’s iPlayer – generated close to 100 minutes became a partner of some of the nation’s to stimulate media coverage across a myriad of is integrated and fully interactive with btcc.net, radio, TV and online media, including specialist, fans have ‘liked’ its Facebook page – a 175% and relive the BTCC season at will. varies from standalone 45 minute-plus BTCC with coverage for the following events: Brands leading motoring publications including Autocar, outlets. The official website of the BTCC – btcc. including dedicated pages on Twitter, Facebook, automotive, lifestyle, consumer, regional and increase over a two-year period – while its highlights shows to short bulletin-type edits Hatch Indy (BBC South East); Donington Park WhatCar? and PistonHeads with their significant net – is central to this service as the ultimate YouTube, Instagram and iTunes. national press outlets. Twitter account has attracted 47,500 followers, ITV, working in conjunction with the BTCC of action via programmes such as Motorsport (BBC East Midlands, ITV Central); Thruxton online presence. online resource, providing information and up some 25% on the previous year. Media Team, cranked up its coverage even Mundial, Planet Speed and MAX Power on (BBC South); Oulton Park (ITV Granada); Croft coverage for every aspect of the series. Integrating the BTCC YouTube channel with Social Media: #BTCC further in 2015 by producing an online ‘BTCC major networks – ESPN, and (ITV Tyne Tees and BBC Look North); Snetterton Such partnerships ensure that the btcc.net is key, given an ever-increasing The BTCC has always had a reputation for It’s not uncommon to find #BTCC among the Extra’ programme following each event. Star Sports to name a few. In 2015, the (ITV Anglia); Knockhill (STV and BBC Scotland); championship is extensively covered by some Further enhanced by an overhaul in 2014, the percentage of online content coming in video offering fans the opportunity to get closer to top trends in the UK on Twitter in the days More than 200 minutes of exclusive footage, championship was also broadcast for the first Rockingham (BBC Look East); Silverstone (ITV of the foremost UK automotive publications with online home of the BTCC incorporates a fresh, form. Highlights packages are created and the sport and to their heroes. Now, with more leading up to and encompassing an event. interviews and features provided fans with yet time on the huge CBS Sports Network in the Anglia); Brands Hatch Grand Prix finale (BBC features, racing updates and comprehensive modern design which integrates every aspect distributed to partners and teams following people than ever before connecting to the Similarly, images, teasers and video posted on more unmissable video content. Further ITV USA and Canada, reaching some 60 million South East, ITV Meridian). Moreover, regional online content. Autocar not only provides of the championship’s consummate media each meeting. These are then uploaded to championship with the BTCC’s online presence, its Facebook page receive thousands of likes, features and video montages were added to the homes with repeat programmes scheduled TV sportsdesks often feature their local drivers content tailored to the BTCC and its audiences, output and btcc.net is widely regarded as an the BTCC’s official youtube.com/btccdotnet fans have an unprecedented level of access views and shares – spreading virally within BTCC YouTube and Facebook channels over the several times over. with footage ahead of or following race events, but has brought BTCC highlights and features to industry-leading online environment. Fans are YouTube channel, which has seen total views to the inside line – the series, its drivers and moments of posting. course of the year, racking up more than two gaining the BTCC yet more valuable airtime. an impressive network of over 500,000 YouTube given access to news, results, video content, double in the past year from an already sterling its teams. Digital media is a cornerstone of the million views in the process. Through its contacts and appeal, the BTCC subscribers. race information and the interactive ‘Live Race 500,000 to 1 million. championship’s media operation and the BTCC also generates exposure on some of the is constantly stepping up its efforts in looking for new ways to engage fans. 24 25 2016 DUNLOP MSA BRITISH TOURING CAR CHAMPIONSHIP

Not only is it wheel-to-wheel racing as you’d The TV coverage and huge number expect, the access to drivers is second to none. of spectators have ensured that “ So often in other sports, getting access to the “ our brand has become much more top competitors can be hard work and not very highly recognised as a household rewarding. Our experience with the BTCC has name. That is a huge draw and always been positive, allowing us access to the solid opportunity from a sponsor best drivers who are happy to share their story. perspective, and a significant boost

Phil Daley to our marketing efforts. BBC Radio Norfolk ” Victor Coutin Managing Director GardX ProtectioN ”

In 2015, reach figures for Facebook regularly instigated, spreading the message more clearly appear regularly in the national media across our coverage, with exclusive driver interviews, though. Hearing from the pit crews, tyre The official BTCC iTunes podcasting page average over 300,000 unique users per week than ever – teams are clearly feeling the benefit. print and online. , Britain’s biggest images, advertising from some of the series’ key suppliers, commentators and Series Director was updated from January at the Autosport – three times the numbers seen in 2013, selling newspaper, plus fellow national ‘red- players and competition prizes. brings the whole event to life.” International Show, as well as the BTCC Season attaining a peak of more than 600,000 on the Merchandise has always been a big part of the tops’ the and Daily Star have all Launch and between rounds with pre and finale weekend. What’s more, the total number motor sport fan base. The BTCC regularly teams formed media partnerships with the BTCC – “This supplement serves as a useful guide and In addition, widely-read trade and lifestyle post-race weekend summaries. Driver and team of monthly impressions averaged over seven up with official championship suppliers Dread running race reports and series coverage that an incentive to readers to go along and lap up publications from the construction, IT and utility interviews were updated during every 2015 million – higher than the peak figure from Merchandise to offer fans the chance to win a supplements and enhances their motor sport the high-octane BTCC action. Through our industries and emergency services plus other race meeting. A total of 688 interviews were the previous season. At its peak in the 2015 wide variety of products. offering alongside Formula 1 and MotoGP. pre, on and post-weekend reporting, we have sports have all featured BTCC content. uploaded to btcc.net’s audio page whilst the campaign, the page generated an incredible established an excellent relationship with the The BTCC also provides perfect broadcast official BTCC iTunes page was updated with 11.7 million impressions. Official championship pages have been used Large provincial news outlets carry plenty of BTCC and Croft and we hope that endures for material for the UK’s many radio stations, over 500 individual podcasts, generating 2.1 throughout the year to promote hospitality column inches with a focus on the star names, many years to come.” including BBC Radio 2 (The Chris Evans million downloads. Its effective use of online media allows the – another core element of the BTCC. the local drivers and teams. With the ten- and Simon Mayo Shows), BBC 5 Live and BTCC to reach a global audience in an instant. Competitions are run in conjunction with teams, event calendar, influential regionals have the Similarly, the partnership between local media . The Championship’s appointed radio Furthermore, the championship achieved In combination with btcc.net, content is being offering ‘money-can’t-buy’ experiences over race opportunity to arrange hugely beneficial tie-ins and the BTCC, in this case Snetterton and BBC agency, Matt Jones Cre8media Ltd, schedules some 59 hours of airtime on 159 BBC and enjoyed by more people than has ever before. weekends and beyond. Contests such as these with their local circuits, working in conjunction Radio Norfolk, has been lauded by Phil Daley – reports and interviews on regional and local independent radio stations with a potential The championship’s conscious effort is to keep not only boost the online reach of teams’ official with the BTCC. For example, Croft regularly presenter at the station: BBC and 27 independent radio stations audience reach of 57.5 million listeners across the BTCC at the forefront of conversation over channels but provide an unprecedented level of collaborates with the award-winning Northern covering the country. the UK in 2015. sustained periods of time between races as well access for winners at each round. Echo newspaper to produce an eight-page pull- “The British Touring Car Championship is one as to bring teams, sponsors and fans together out event preview, while Snetterton and BTCC of the highlights of the racing season in Norfolk. over the course of a race meeting. With the exponential growth of the BTCC’s partner Holiday Inn teamed up for a feature in Not only is it wheel-to-wheel racing as you’d social media channels, the championship is set the Eastern Daily Press. expect, the access to drivers is second to none. The BTCC Media Office enlisted the help of to reach more and more potential fans in the So often in other sports, getting access to the teams and sponsors during 2015 to deliver seasons to come. “For the past few years, the Northern Echo top competitors can be hard work and not very insight, great prizes and, in the process, has liaised with and the BTCC rewarding. Our experience with the BTCC has incredible levels of exposure. Competitions Radio, Magazines, Newspapers & Online Media Office to compose a pre-event pull-out,” always been positive, allowing us access to the reach hundreds of thousands of unique users The full breadth of coverage including event explained Northern Echo Motoring Writer Matt best drivers who are happy to share their stories. across BTCC channels each time they are previews, qualifying reports and race reports Westcott. “This forms an integral element of “For our audience, it’s not just the drivers,

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The BTCC delivers a strong, nationwide multi- demographic audience, perfect for any major “ consumer brand to build awareness. Moreover, the championship actively encourages brand activation and engagement with its fans – it is fun and incredibly exciting to be a part of it all.

Adam Weaver Managing Director Automotive Brands ”

SPONSORSHIP & MARKETING ahead of the pack

The high profile of the BTCC offers a unique The broad range of companies involved, Dunlop’s Marketing Manager, Tony Ward, both an official championship partner and the opportunity for sponsors – packaging exciting many of them ‘blue chip’, also demonstrates comments: “Dunlop’s association with the BTCC title sponsor of ’s race-winning, brand values with a loyal, passionate and the power of a large crowd and prime-time is long and well established, and the partnership West Surrey Racing-run BMW 125i M Sport. expansive fan base, both trackside and via its TV audiences, particularly with such strong really helps us to drive engagement and interest Not only do the majority of teams, drivers and unparalleled live free-to-air television coverage. demographic profiles. That’s why the series has with our brand. We have been thrilled with the officials utilise the proximity of IHG hotels in In fact, the concept of instantly recognisable such compelling appeal to both consumer and powerful coverage we receive on ITV4, which their travels, but legions of fans also make cars competing bumper-to-bumper provides the business-to-business products. promotes the Dunlop brand to an enormous the most of the special BTCC offers and BTCC with just one of a number of USPs that audience who all thrive on British motor sport. competitions around events. make it the place to be for a whole host of major The Goodyear Dunlop group has been the brands and businesses. championship’s title sponsor since 2004, “The interesting pack of drivers and fantastic currently through its premier Dunlop tyre brand. season of racing across 2015 has enabled us Sponsors and commercial partners continue Sister company HiQ, the fast-fit vehicle service to increase our exposure through social media, to utilise a range of strategic activation that enjoyed a spell as headline sponsor from making the Dunlop feeds one of the top places opportunities that are unrivalled in contemporary 2008-09, also remains heavily involved. Each to come for behind-the-scenes action and British motor sport and clearly make the exploits its BTCC participation via advertising, insight. Without the cooperation and enthusiasm BTCC one of the most attractive 360-degree social media, public relations and dealer from the whole BTCC team, we would not have commercial and communications platforms communications to both heighten credibility and been able to make such a significant move in anywhere within UK sport. Participation grants deliver key messages. our customer interaction.” a powerful opportunity to bring a brand to life in front of hundreds of thousands of trackside For Dunlop, which also exclusively supplies all Another major name to form a strong spectators and millions more watching on tyres to the BTCC’s teams, its ‘Race to Road’ partnership with the BTCC is the television, and many imaginative and perceptive message is paramount, as has been promotion Intercontinental Hotel Group (IHG) – the world’s companies are taking full advantage of this. of its Sport Maxx RT road tyre, with similar new largest hotel group. IHG has successfully used Moreover, the BTCC commands incredible products in the pipeline. In 2014, the company the BTCC to raise awareness within the UK as levels of fan loyalty that translates directly into was tasked with evolving its soft-tyre concept positive results for its associated brands. to further enhance the unpredictability and exciting wheel-to-wheel action for which the championship is renowned.

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The BTCC’s ever-increasing WE ARE DELIGHTED TO BE IN following provides an ideal PARTNERSHIP WITH THE BTCC. “ platform to raise the profile “ WE HAVE SEEN THE CHAMPIONSHIP of our brands and gives us the continue to GO FROM STRENGTH opportunity to deliver added TO STRENGTH IN RECENT YEARS.

-value experiences to our guests ALASTAIR LEWIS INTERNATIONAL DIRECTOR and fans throughout the UK. Haymarket Media Group ” Adrian White Partnership Marketing Director Intercontinental Hotel Group ”

IHG’s Partnership Marketing Director Adrian “GardX Protection has gained tremendous Another significant addition to the championship ‘Sponsor space’ on the BTCC’s cars is not just “We have been involved in the BTCC since race winner and standout rookie regularly approaching 40,000. We have given He passed with flying colours, and at the White says: “IHG is proud to have had a close benefit from our participation in the BTCC in in 2015 came midway through the campaign the domain of industry giants, however. There 2012, when we first evaluated its effectiveness Josh Cook. Managing Director Adam Weaver away hundreds of thousands of samples to season’s penultimate race day at Silverstone, he association with the BTCC for the past ten 2015,” underlines Coutin. “In terms of brand in the shape of Monster Energy, which adorned are also many pioneering and entrepreneurial as a sponsor with a one-round deal in the last explains that participating in Britain’s biggest potential customers, resulting in us exceeding was able to demonstrate his new skills when he years, firstly with the Holiday Inn brand and awareness, the exposure has been superb. The the side of the AmD Tuning-prepared Audi S3 of companies who see the championship as a race meeting at Brands Hatch,” comments motor sport series is a no-brainer for the UK- our desired uplift in sales for all our brands. drove a Mercedes truck around the circuit. now with our new loyalty brand, IHG Rewards TV coverage and huge number of spectators , brother of multiple Formula cost-effective environment to help them raise Wayne Stevens, Managing Director of WIX based car care, cleaning and additive business. Club. The BTCC’s ever-increasing following, that attend race weekends have ensured that 1 World Champion Lewis Hamilton. One of the their profile and credibility in the UK. Filtration Ltd. “As a result of the impact and “On top of all the above, it is fun and incredibly “In just one season, Tom has become a real on and off-track, provides an ideal platform the GardX Protection brand has become much world’s largest and most well-established energy impression it created amongst our customers “The BTCC is not only an essential part of our exciting to be a part of it all! I see no reason why ambassador for the RHA in particular and to raise the profile of our brands and gives us more highly recognised as a household name. drinks brands, Monster is involved in a variety of Teams work closely with their partners to ensure during the weekend and the following days, it marketing strategy for Automotive Brands – we will not continue to be involved in the BTCC the haulage industry in general – and it is our the opportunity to deliver competitions and That is a huge draw and solid opportunity from a motor sport disciplines from F1 to MotoGP, with the full potential of their involvement in the became clearly apparent to us that we needed Power Maxed, Steel Seal and J-B Weld – it is for many years to come.” association with the BTCC that has made this added-value experiences to our guests and sponsor’s perspective and a significant boost to the loyal fan base and tin-top thrills synonymous series is maximised. What’s more, the BTCC to continue as a race team title sponsor to key to our growth and with this in mind, it takes possible. We’re already looking forward to 2016, fans throughout the UK. With around three IHG our marketing efforts. with the BTCC offering the company another created an even bigger canvas for sponsors to enhance the brand identity for WIX. a lion’s share of our focus and budgets with just A welcome newcomer to the paddock in which will again see the RHA branding in front hotels close to each BTCC round, the events outlet and demographic for its popular product. display their logos by transferring race numbers reasoning,” he remarked. 2015 was the Road Haulage Association of millions of television viewers and, of course, also provide our hotels with a perfect showcase “The BTCC events have enabled us to bring a – traditionally on front doors – to the side “The sponsorship for WIX delivers a perfect (RHA), the trade association of choice for road the thousands of potential truck drivers we so to host teams, drivers, officials and fans in a number of clients along to the racing, allowing Pirtek is a market leader in fluid transfer windows to free up even greater ‘real estate’ on balance of value, hospitality experience and “With huge TV reach, an excellent social transport and freight logistics operators. Its logo desperately need.” relaxed and friendly environment.” them to get up close to the action and also the solutions and on-site repairs. Specialising in the side of each car. high-level brand exposure both on and off-track. media following and unrivalled B2B corporate adorned the side of Tom Ingram’s Speedworks drivers themselves. This provides them with a hydraulic hoses, pipe fittings & couplings, Pirtek It is critical you have the right team partnership hospitality – helping us strengthen our Motorsport Toyota Avensis, and the 22-year-old Fittingly, in the year that marked the 75th Defending title-holders West Surrey Racing ran really special and memorable experience and Europe has service centres and mobile teams One of the most striking cars on the 2015 BTCC and you use what is available to you to maximise relationships with trade customers and display even climbed behind the wheel of a 44-tonne anniversary of the Battle of Britain, the BTCC a three-strong stable of in 2015, with is a fantastic element to help us foster and working in Belgium, Germany, Ireland, the grid was the WIX Racing Mercedes A-Class, the impression, but I personally believe there our consumer advertising at the same time – we articulated truck for a video comparison test in saw an influx of ex-military personnel. Fielding Priaulx’s car accompanied by the two JCT600 maintain strong relationships. What’s more, Netherlands and the UK. Having been a loyal which was a regular podium contender in the is no better motor sport platform in the UK to meet so many of our strategic objectives in one conjunction with Dunlop. the new Infiniti Q50, ‘Support Our Paras Racing’ and GardX Protection-backed entries of Rob the fact that this is motor sport falls fully in-line long-term supporter of 2013 BTCC Champion hands of Adam Morgan and created plenty of achieve the best returns. We are very much go and really maximise our ROI. was set up with the objective of assisting the Collard and . GardX Protection with our client base as a company within the Andrew Jordan, in 2015 the brand followed ‘AJ’ headlines along the way, attracting admiring looking forward to the 2016 season, as are “The UK haulage sector is currently facing rehabilitation of injured former paratroopers is a leading supplier of exterior and interior automotive industry. Overall, we are extremely to MG and has subsequently glances at race meetings and beyond. Like many of our customers.” “The BTCC delivers a strong, nationwide a massive driver shortage”, said RHA chief and arrived in the championship in a blaze of vehicle protection systems, and with the team pleased with our BTCC involvement; it has pledged its commitment to the championship many of the ultra-professional teams competing multi-demographic audience, perfect for any executive Richard Burnett. “What better way publicity. Meanwhile, Josh Cook’s Power Maxed using its products and services throughout the proven to be exciting, fast-paced and most of for a further three years. in the series, WIX has a fully liveried road- Having entered the BTCC in 2014, Power major consumer brand like ourselves to build to raise the industry’s profile than to sponsor Racing ran in partnership with Help season, GardX Protection Managing Director all, ‘proper motor racing’.” going version of its race car, and it has visited Maxed significantly stepped up its involvement awareness. Moreover, the championship actively a professional racing driver? We decided to For Heroes, the foundation that supports injured Victor Coutin reflects that the BTCC is the ideal numerous locations around the country showing in 2015 by purchasing a team and expanding encourages brand activation and engagement put Tom through the rigorous training process servicemen and women. platform from which to demonstrate the success off the investment made by the team’s sponsors to a two-car operation, fielding cars for proven with its fans, with trackside attendances needed to become a fully-qualified truck driver. and effectiveness of its products. and backers.

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There’s a reason why the BTCC is the success story it is: “ it’s high drama, it’s high-profile... and it delivers.

Jim McGill Operations & Media Director Support Our Paras Racing”

“One of the core facets of entering the BTCC in there’s a reason why the BTCC is the success 2015 was to raise awareness of The Parachute story it is: it’s high drama, it’s high-profile... and Regiment and its official charity, Support Our it delivers.” Paras,” revealed Jim McGill, Operations & Media Director for Support Our Paras Racing. Beyond its comprehensive ITV4 coverage, “Without question, this has been achieved – and the BTCC has strong ties to numerous other that achievement has been recognised not only primetime TV shows, and its teams and drivers in the paddock and by the public, but also at often feature in front of fresh new audiences. the highest levels of the British Army. A piece on the hugely popular ITV show Ant and Dec’s Saturday Night Takeaway was built “The key to that success is the huge attendance around a BTCC race meeting. The field took of knowledgeable, supportive motor sport to the Brands Hatch circuit to contest a mock fans allied to the incredible, cohesive media race with a granny in a Mazda people carrier exposure on ITV4, online and on social – which was not only a fun change of scenery media platforms. There is no other domestic for the drivers, but also gave a huge number of championship in Europe that delivers the sponsors exposure on one of the most watched volume of quality media coverage the BTCC programmes around. Drivers have also featured attains, which fuels its attraction to existing on BBC’s The One Show, further extending the sponsors and potential new partners. reach of championship partners to millions of potential customers. “One key opportunity the BTCC offers is the ability to host guests — both corporate and Ultimately, there is a myriad of commercial public — in hospitality, giving them the unique opportunities both at and away from race ‘money-can’t-buy’ VIP experience and allowing events. With such a successful track record them exclusive, up-close interaction with the when it comes to delivering results, the BTCC’s team. It’s the perfect platform for business-to- profile and pole position pedigree cannot be business networking opportunities. Ultimately, ignored by proactive brands.

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HOSPITALITY FIVE STAR TREATMENT

The high-profile, high-drama, big-crowd “On race weekends, it truly is a buzzing hive backdrop of the BTCC makes it the perfect of activity, offering our guests, sponsors and platform for teams and sponsors to entertain franchisees the full motor sport experience. The guests, so it’s no surprise that a wealth of far- accessible nature of the BTCC is a major draw, reaching corporate activities is available to cater with ‘added value’ activities such as pit garage for all tastes and budgets. tours and grid walks never failing to put smiles on faces. Moreover, with so many key decision makers maximising the BTCC’s enormous potential, the “Guests are able to get up close to the cars and paddock is a hive of networking and business- chat to our drivers, and the feedback we receive to-business opportunities. It’s also the perfect after every event is all the affirmation we need. environment for companies to strengthen The BTCC is pure entertainment and if there is commercial ties with existing partners and anything out there that offers a better return on increase staff morale. investment, we have yet to find it.”

Pirtek Racing’s two-storey, smoked-glass Race-winning driver Jack Goff is another that hospitality suite is similar to those seen in points to the BTCC’s hospitality opportunities as Formula 1 and MotoGP. Capable of hosting a key draw for his backers. “It’s no secret that I up to 200 guests each race weekend, this wouldn’t be on the grid without the loyal support eye-catching structure acts as a welcoming of my many sponsors, and they have stuck home-from-home for the team’s guests. around not only because they believe in me, but also because they all receive a genuine benefit “Our hospitality unit was the talk of the paddock from being a part of the BTCC. when we brought it into the BTCC,” says Pirtek’s Marketing Manager Tammie Argent-Peters.

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On race weekends, it truly is a buzzing hive of activity, “ offering our guests, sponsors and franchisEes the full motor sport experience.

Tammie Argent-Peters Marketing Manager, Pirtek ”

“Being able to invite them along to watch hospitality suites that can be rented for the Typically, major manufacturers such as Honda, The manufacturer-backed Honda Yuasa Racing me race is my way of saying ‘thank you’, and weekend, providing businesses with the MG and Porsche and big-name sponsors prefer squad and other major BTCC teams such as it’s fantastic to walk into our hospitality unit ideal opportunity to host clients and reward to welcome guests into their own strongly- Team IHG Rewards Club, WIX Racing and and see just how much they are enjoying employees in purpose-built surroundings. branded bespoke structures and dedicated many more have been active in integrating their the whole experience. Every company has hospitality units – and every team is getting in on BTCC participation with corporate enrichment its own individual agenda and each takes “Corporate entertainment is a key aspect of our the hospitality act by bringing their own units to activities, utilising their highly professional something different from their involvement in BTCC involvement,” revealed Lucy Austin, Team entertain sponsors. Furthermore, live television hospitality set-ups on race weekends and often the championship… many of my sponsors have Manager of Racing. “Rob is regularly feeds ensure that nobody misses any of the extending their time at circuits to invite guests actually discovered mutual B2B opportunities voted as one of the most popular drivers in the bumper to bumper thrills on the race track. and business partners to special track through race weekend networking and championship, and one of the products of that day experiences. relationship building.” popularity is that we are always oversubscribed These hospitality ‘villages’ – often situated when it comes to hospitality requests. right at the heart of the paddock – offers Whatever your particular requirements, the The BTCC’s pedigree and huge nationwide guests the best possible in the house, high-flying BTCC offers organisations of all sizes TV coverage means it enjoys an enviable “When our guests attend a race meeting, they bringing the luxuries of a VIP experience unrivalled opportunities, as well as the very real status among the UK’s elite sports. This want more than just to watch the on-track action without detracting from the raw excitement of promise of an exhilarating taste of life in the elevated standing gives each race meeting a – they want the whole VIP experience, and that the sport. Moreover, the busy BTCC timetable fast lane. real prominence and true sense of occasion, is what we deliver. They want to meet the drivers, is specifically organised to allow drivers and enabling hosts to take the ‘wining and dining’ of touch the car, be shown round by team members key team management time to make personal VIP guests to new levels. Furthermore, the BTCC – and, of course, they want a comfortable and appearances during the day’s racing, providing provides its teams and commercial partners with welcoming environment in which to relax and an extra dimension and insight into these an opportunity to invite guests from across the breathe in the high-octane atmosphere. important corporate activities. UK, thanks to a careful selection of venues that sees the series headlining at circuits the length “That’s where the BTCC scores so heavily, “We attended the Silverstone weekend and had and breadth of Britain. with its non-stop race day action perfectly a blast,” said Honda Yuasa Racing guest Stevie complemented by enough off-track activities to Sparshott. “We were very privileged to be in the Each individual track has its own unique style please die-hard fans and motor sport ‘rookies’ pit garage during qualifying, which was tense and feel, and offers a full range of facilities alike. It is, quite simply, a first-class corporate and very emotional. What an experience!” for fans and guests. Many have permanent day out.”

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SPECTATOR APPEAL What a weekend

The BTCC has firmly established itself as the One of the key policies for the BTCC is its ‘open pinnacle of British motor racing and by far the paddock’, which operates at the vast majority of most popular race series in the UK. Not only the circuits on the calendar. Official autograph that, it is one of the UK’s top sporting attractions sessions and other events organised by teams outright, with crowd numbers that go toe-to-toe and sponsors provide fans with a unique level with some of those seen in football’s Premier of access and the chance to meet, chat to and League. perhaps take a selfie with their favourite drivers. All this adds up to an unmissable weekend of The series continues to strengthen, with action, with ticket sales reflecting this success. trackside attendances up for an 11th consecutive season – attracted by the quality “It was a fantastic crowd – the best seen here in and quantity of the entry list of the UK’s biggest a very long time – and they enjoyed magnificent and best championship at the UK’s most summer weather, as well of course as some exciting circuits. An impressive capacity 32-car superb racing,” enthused Croft Circuit Manager grid is undoubtedly an indicator of touring car Mike Cantelo following the 2015 event. “It’s racing’s current golden age, with the series’ testament to the appeal of the BTCC and a great huge commercial appeal and ever-growing fan reward for everyone involved who puts in so base the major draws to prospective entrants. much effort.”

Over the course of a BTCC weekend, supporters Over the years the championship has hosted a are offered an experience that is unrivalled series of city centre displays across the Britain in motor sport, with a host of initiatives to get in major conurbations such as Newcastle, them closer to the teams and their heroes – Milton Keynes and Edinburgh. Road closures in encouraging a level of interaction between the the Scottish enabled drivers and teams public and the series’ stars that is certainly a to showcase their machinery at full speed and in rarity among other major sports. close quarters to spectators gathered roadside, running past the city’s iconic castle.

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I’ve always loved watching the championship, so it’s like a dream “ come true to have been able to actually ‘race’ one of the Power Maxed Racing cars around Oulton Park.

Paul Hollywood Great British Bake Off ”

The Forth Road Bridge was also temporarily Football legends Paul Merson, of Arsenal fame Britain’s most prolific Olympian, winner of six commandeered by the BTCC in 2015, as teams and Scotland manager Gordon Strachan – gold medals Sir Chris Hoy MBE, fellow cyclists proudly paraded across en route to the series’ former Leeds United title-winning captain and Ed Clancy and Alex Dowsett, gymnast Beth annual visit to Fife’s Knockhill circuit. This Manchester United player – have recently been Tweddle and sprinter Derek Redmond – all gold formed part of a co-operative effort with the to Thruxton over the BTCC weekend. From the medallists at either the World Championships, Scottish government to promote Road Safety world of showbusiness we have seen BBC Radio Commonwealth or Olympic Games – have Scotland’s ‘Race on the Track, Stay Safe on the 2 presenter Chris Evans, Great British Bake likewise frequented the paddock. Road’ initiative. Off host Paul Hollywood and celebrity TV chefs James Martin and Tom Kerridge. Hollywood The Pit Lane Walkabout sessions organised by All of the displays organised by the BTCC even got the chance to drive a BTCC car in the BTCC extend an invite to fans of all ages are free for the public and make for a dream 2015 as he took part in several high-speed to meet the drivers for autographs and photos. marketing opportunity for teams and sponsors demonstrations at the hugely popular CarFest, All manner of team merchandise and products alike. With the championship’s obsessive which attracted some 70,000 fans. from the championship’s sponsors are handed attention to detail and expertise in planning out to supporters, ranging from caps, pens and and promotion, the spectacular events have “I’ve always loved watching the championship, posters to stickers and autograph cards for each tapped into a large new pool of fans. For so it’s like a dream come true to have been the drivers to sign. The teams have perfected example, Edinburgh city council estimated that able to actually ‘race’ one of the Power Maxed the art of using the sessions to suit their own over 18,000 people lined Johnston Terrace to Racing cars around Oulton Park.” enthused promotional requirements and for the benefit take in the sights and sounds of the BTCC’s Hollywood. “It was a little taste of what it’s of their commercial partners – it is a peerless stars in action at close range. like on the other side of the fence, and it’s chance for them to ensure their sponsors’ incredible!” colours are the ones decorating grandstands The championship’s status as the leading motor and painting spectator banks. sport series in the country means it attracts a Current F1 World Champion Lewis Hamilton and number of high-profile celebrities and industry former F1 stars Paul di Resta and personalities to its events. Those spotted have all taken time out of their busy schedules recently include a mixture of showbiz and to visit the BTCC paddock. Former champions sporting stars. , Jody Scheckter and Emerson Fittipaldi have also been in attendance.

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It was a fantastic crowd – the best seen here in a very long time – and “ they enjoyed magnificent summer weather, as well of course as some superb racing.

Mike Cantelo Croft Circuit Manager ”

Every team in the pit lane, from the more The enduring success of the championship is established outfits to the smaller one-car a simple formula: providing the best sport and newcomers, realises that the BTCC offers entertainment at prices people can afford. The an incomparable opportunity to capture the BTCC is a fast-paced show designed to compete attention of some of the world’s most dedicated against theme parks and shopping centres just and ardent sporting audiences. as much as it competes against other sports for the public’s leisure time over increasingly Loyalty has long been one of the key traits of busy weekends. BTCC spectators and these unique initiatives illustrate the championship’s strength in The championship follows through on those creating, maintaining and rewarding that ideals of delivering unrivalled value for money loyalty with outstanding experiences. Exit entertainment – particularly for families. Race polls conducted by independent surveyors day admission for children up to 16 is free at indicated that a remarkable 95 per cent of those many venues, whilst race day tickets for adults interviewed would attend again while those who can be pre-ordered for as little as £20. said they would recommend BTCC race events to their friends stood at a similarly impressive The BTCC’s continued commitment to co- 85 percent. Survey data also confirmed far ordinating pre-event and on-event promotion higher than average levels of sponsorship recall, alongside each of the championship’s circuit with a majority expressing loyalty to brands partners mean the upwardly mobile nature of and products promoted via the championship the series’ popularity is certain to continue. and its teams. Such is the modern world and popularity of the championship’s social media feeds that its accounts are often flooded with positive comments from fans who have been in attendance at race events.

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2015 BTCC Global Television Coverage Total UK TV Audience* UK TV AIRTIME UK TV Airtime Breakdowns

2008 11.7 M 2008 86 HRS 10x ITV4 Live programmes 72:50 HRS The British Touring Car Championship has USA /Canada Portugal Thailand captivated fans since 1958, with only Formula 2009 M 2009 HRS 1 and NASCAR boasting longer racing histories. 13.8 116 The BTCC has long been a staple in the global 60,000,000 650,000 19,500,000 ITV4 HD Live programmes HRS Homes Homes Homes 10x 72:50 motor sport calendar, renowned as one of Network: CBS Sports Network Network: Sport TV Network: Grand Prix 2010 14.1 M 2010 109 HRS the best-loved and illustrious motor racing Transmissions: x20 Transmissions: x30 Transmissions: x30 championships on earth. 2011 19.4 M 2011 HRS Total ITV Live 128 Broadcast Australia 2012 19.5 M 2012 229 HRS Hours 1,000,000 145 Homes 2013 M 2013 HRS 2015 MEDIA & 52-minute international Network: Speed 20.5 229 highlight programmes Transmissions: x30 10x ITV4 Highlights programmes 30:00 HRS SPECTATOR DATA from all ten BTCC rounds 2014 20.8 M 2014 229 HRS (totalling 3 hrs per round including repeats) 2015 20.9 M 2015 233 HRS 10x ITV4 HD Highlights programmes 30:00 HRS Planet Speed (23 minutes) MAX POWER (52 minutes) Motorsport Mundial (23 minutes) (totalling 3 hrs per round including repeats) *Cumulative sustained audience viewer hours, weighted according to programme duration Country Network Transmissions Homes † Country Network Transmissions Homes † Country Network Transmissions Homes † 10x ITV1 Highlights programmes HRS Angola TV Zimbo 30 6,000,000 Africa* Zuku 50 12,000 12:00 Africa* ESPN Africa 20 1,700,000 Total Number (totalling 1.25 hours each round) Australia ESPN, ESPN HD 30 1,788,160 Bangladesh Star Sports India 30 804,000 Asia (incl. India) TEN Sports 20 100,000,000 UK TV Bangladesh ESPN India 50 804,00 Brunei Star Sports Malaysia 20 28,073 Australia Speed 30 1,000,000 of Hours of ITV Brazil ESPN 30 3,847,973 China Star Sports Asia 40 115,120,000 Balkans** TV Arena 20 1,000,000 Audience Coverage in 2015 ITV4 HD Highlights programmes HRS Brunei Fox Sports Asia 70 28,073 Hong Kong Star Sports HK 20 889,404 Italy Dinamica 50 TBC 10x 12:00 India Star Sports India 30 31,967,000 Middle East Al Jazeera 20 25,000,000 million (totalling 1.25 hours each round) Canada ESPN, TSN 70 12,503,400 Indonesia Star Sports SEA 60 450,000 Qatar Al Dawri/Al Kass Sport 30 357,144 233 Caribbean ** ESPN/ESPN2 30 1,077,830 20.9 China ESPN China 70 115,120,000 Korea Star Sports SEA 20 4,000,000 Russia Auto Plus 30 500,000 Central America*** ESPNDos 30 3,065,025 Malaysia Star Sports Malaysia 20 1,616252 Singapore Starhub 20 530,000 UK Radio Coverage in 2015 ITV4 & ITV4 HD Season Highlights HRS Hong Kong Fox Sports Asia 70 889,404 Nepal Star Sports India 30 150,000 South Africa Ignition TV 20 500,000 10x 04:00 India ESPN India 50 31,967,000 Pakistan Star Sports India 30 1,300,000 Thailand Tru Visions 10 15,400,000 Indonesia Fox Sports Asia 30 450,000 Philippines Star Sports SEA 20 944,984 UK & Eire Channel 5 20 17,500,000 Israel ESPN 20 1,451,000 Qatar Al Dawri & Al Kass 20 357,144 USA Speed2 20 55,000,000 Korea Fox Sports Asia 30 14,500,000 Singapore Star Sports SEA 20 150,000 Million Potential Total ITV Latin America**** ESPN+ 30 6,320,287 South East Asia* Star Sports SEA 20 111,062 (*Burundi, Eritrea, Ethiopia, Kenya, Malawi, Rwanda, Tanzania, Uganda, Zambia, Sudan) Latin America (north)***** ESPN 20 8,697,526 Spanish America Somos TV 20 200,000 (** Serbia, Bosnia and Montenegro) Audience Reach Highlights Latin America (south)****** ESPN 20 11,183,336 Sri Lanka Star Sports 30 60,000 Hours Malaysia Fox Sports Asia 70 1,670,392 Taiwan Star Sports Taiwan 40 6,035,000 Mexico ESPNDos 30 6,011,394 Thailand Star Sports SEA 20 379,525 88 Middle East******* ESPN Middle East 30 1,260,000 UK & Eire Sky Sports 50 10,000,000 57.5 Nepal ESPN India 50 150,000 Vietnam Star Sports SEA 20 1,583,002 Pacific Rim******** ESPN Pacific Rim 20 646,030 Stations Total ITV Live Pakistan ESPN India 50 1,300,000 (* Cambodia, Macau, Myanmar, Papua New Guinea) Philippines Fox Sports Asia 40 944,984 & Highlights Singapore Fox Sports Asia 70 150,000 South America********* ESPN Andina 30 4,154,130 South East Asia********** Fox Sports Asia 70 108,381 233 *Angola, Benin, Botswana, Burkina Faso, Burundi, Cameroon, Central African Republic, Comores, Congo, Cote d’Ivoire, Equatorial Guinea, Eritrea, Ethiopia, Gabon, Ghana, Guinea, Guinea Bissau, Kenya, Lesotho, 159 Sri Lanka ESPN India 30 60,000 Liberia, Madagascar, Malawi, Mali, Mauritius, Mayotte, Mozambique, Namibia, Niger, Nigeria, Reunion, Rwanda, Sao Tome & Principe, Senegal, Seychelles, Sierra Leone, South Africa, St. Helena, Swaziland, Taiwan Fox Sports Asia 30 6,035,000 Tanzania/Zanzibar, The Gambia, Togo, Uganda, Western Sahara, Zambia, Zimbabwe) (** Anguilla, Antigua, Aruba, Bahamas, Barbados, Barbuda, Bermuda, Bonaire, British Virgin Islands, Cayman Islands, Curacao, The above does not include the ‘plus one hour’ re-broadcast Thailand Fox Sports Asia 70 417,593 Dominica, Falkland Isles, Grenada, Guadeloupe, Haiti, Jamaica, Martinique, Montserrat, St. Barthelemy, St. Lucia, St. Maarten, St. Kitts/Nevis, Trinidad and Tobago, Turks and Caicos, Cruise Ships) (*** Costa Hours channels (ie. ITV4+1 & ITV1+1) which would add another 117.15 Rica, Curacao, Dominican Republic, El Salvador, Guatemala, Honduras, Nicaragua, Panama, Venezuela) (**** Argentina, Paraguay, Uruguay) (***** Costa Rica, Dominican Republic, El Salvador, French Guiana, hours onto the total number of hours of ITV coverage. UK & Eire ESPN UK 20 1,000,000 Guatemala, Honduras, Mexico, Nicaragua, Panama, Suriname, Venezuela) (****** Argentina, Bolivia, Chile, Colombia, Ecuador, Paraguay, Peru, Uruguay) (******* Algeria, Bahrain, Chad, Dijibouti, Egypt, Iran, Vietnam Fox Sports Asia 70 1,488,201 Iraq, Jordan, Kuwait, Lebanon, Libya, Mauritania, Morocco, Oman, Palestine, Qatar, Saudi Arabia, Somalia, Sudan, Syria, Tunisia, United Arab Emirates, Yemen) (******** Micronesia, Fiji, Marshall Islands, New • All TV data sourced from IFM Sports Marketing Surveys Ltd 44 Zealand, Palau) (********* Bolivia, Chile, Colombia, Ecuador, Peru) (********** Cambodia, Macau, Myanmar, Papua New Guinea) 59 45 2016 DUNLOP MSA BRITISH TOURING CAR CHAMPIONSHIP

BTCC TWITTER BTCC FACEBOOK www.btcc.net ITV Sport Figures Spectator Survey Male Female Under 35 35 or over Website Unique annual vistors 2010 4,500 2011 12,550 2009 77,100 per month Average number of events attended in 2015 ITV Sport 1.86 1.41 1.63 1.85 2011 2012 2010 per month 11,620 23,000 110,000 Percentage who have bought merchandise 44% 33% 42% 41% 2012 26,160 2013 46,000 2011 141,300 per month 31,531,729 Top five aspects enjoyed Racing 41% Racing 32% Racing 43% Racing 35% 2013 2014 2012 per month 26,850 108,000 194,000 most during the day Atmosphere 24% Atmosphere 17% Atmosphere 20% Atmosphere 20% Haymarket Media Group Good day out 12% Weather 15% Good day out 13% Weather 14% 2014 2013 per month Publishing Figures 38,000 Likes 162,300 Food & Drink 9% Good day out 9% Weather 9% Good day out 11% Title Magazine annual circulation Weather 8% Food & Drink 7% Food & Drink 5% Food & Drink 8% Followers 2014 186,000 per month Five aspects the Nothing 42% Nothing 40% Nothing 43% Nothing 42% 130,000 Autocar Unique Monthly public disliked Crowds/queues 14% Crowds/queues 17% Crowds/queues 12% Crowds/queues 14% Travelling Travelling Travelling Travelling 48,500 Visitors 10% 15% 10% 10% 199,068 Quality of food 8% Quality of food 7% Quality of food 7% Quality of food 9% The BTCC is always a talking point on Twitter, especially over race 2015 saw a new record peak number of unique visitors, with just under Toilet queues 6% Toilet queues 7% Toilet queues 6% Toilet queues 5% weekends when on-track incidents rocket to the top of the national 200,000 different people visiting the site in a single month. With 1,964,716 trending topics. With more than 10,000 new followers joining the 11,071,100 the recent upgrade to btcc.net, the increase in traffic throughout the What Car? Social class AB AB AB AB discussion in 2015, it’s one of the best places to keep up-to-date with Monthly Impressions season compared to previous years reflects a big step forward made in 40% 25% 24% 50% everything BTCC. functionality and compatibility. C1 50% C1 60% C1 55% C1 44% The Official BTCC Facebook page has seen a 175% increase over C2 C2 C2 C2 twitter.com/DunlopBTCC 7% 5% 15% 3% a two-year period, and with monthly total impressions – the number of Trackside Attendance DE 3% DE 10% DE 6% DE 3% times any content associated with the page was seen – exceeding 10 million per month, it’s one of our most valuable tools to 759,648 Manufacturers represented 2015 reach our fans. Website Unique annual visitors Personal income under £15,000 2009 1% 0% 1% 0% facebook.com/OfficialBTCC 310,000 £15,000 - £19,999 3% 1% 1% 1% 2009 5 autocar.co.uk £20,000 - £24,999 3% 3% 8% 3% 2010 £25,000 - £29,999 ONLINE 320,000 8% 12% 13% 9% 2010 7 £30,000 - £34,999 14% 16% 17% 17% 2011 366,000 £35,000 - £44,999 22% 27% 25% 24% £45,000 - £54,999 2011 22,419,024 21% 18% 12% 20% 10 2012 £55,000 - £64,999 12% 11% 11% 10% Interviews 371,000 whatcar.com £65,000 or over 16% 12% 12% 16% 2012 9 688 2013 373,000 Top three other sports Formula 1 75% Formula 1 52% Formula 1 69% Formula 1 76% 2013 watched on TV Football Tennis Football Football 11 2014 71% 46% 67% 68% Podcasts 378,000 27,540,204 Rugby Football Athletics Cricket 29% 45% 23% 51% 2014 507 pistonheads.com 11 Attendance Top three national The Sun 26% 26% The Sun 31% Daily Mail 28% 2015 11 382,000 papers read Daily Mail 21% The Times 13% Daily Mail 14% Telegraph 20% Downloads Telegraph 9% Express 12% Express 9% The Sun 7% 13 models from 11 marques were represented in 2015, m Trackside spectator numbers grew for the twelfth consecutive year in 2015. 2.1 Totals are cumulative three-day attendance at all ten BTCC meetings. Research carried out by Repucom 46 with new additions expected for the 2016 season. Official BTCC iTunes page downloads in 2015 49,968,384 47 2016 DUNLOP MSA BRITISH TOURING CAR CHAMPIONSHIP

SUPPORT RACES Nurturing the next generation

The high-profile BTCC events provide a in the UK, and the 2015 campaign witnessed a driver talent and entertain guests,” said full weekend of virtually non-stop on-track thrilling four-way title tussle that went right down Renault UK Communications Director Jeremy entertainment as it makes its way around the to the wire. Townsend. “Each event has the crowds, the live country. Each of the ten events features not only ITV exposure, the profile, the hype, fantastic three bill-topping BTCC races, but also the very The Clio Cup is part of a hugely successful line credibility and a real sense of a major sporting best of UK single-seater, saloon and sportscar of showroom-model championships run by occasion. Nothing else comes even remotely racing. The packed two-day programme usually Renault UK that dates back to the early 1970s, close in British motor sport.” includes up to 12 races, guaranteeing fans a when leaning 5TLs and TSs wowed the crowds feast of top-class top value motor racing action. with big grids and crazy antics. The Clio Cup Ginetta’s entry-level Junior Championship has carried on that tradition with teams and enjoyed a spectacular 2015 season, with There are five specially-selected championships drivers eager to get their hands on the cost- capacity grids jam-packed full of the touring car on the regular BTCC supporting bill, each one effective, identical racing versions of Renault’s and sportscar stars of tomorrow. adding variety and further thrills. Two of the potent turbo-charged model. world’s biggest mass vehicle producers – Ford Created for drivers aged 14-to-17, the Ginetta and Renault – and legendary supercar maker It’s the perfect proving ground for aspiring BTCC Junior Championship been a major hit since Porsche provide three of those championships, drivers and has produced many of today’s top it joined the ‘BTCC family’ in 2008, providing while the other two come from flourishing British touring car stars, including Andrew Jordan, Mat plenty of drama as the youngsters battle sportscar marque Ginetta. All five series are Jackson, Sam Tordoff, Aron Smith, Jack Goff, it out for supremacy in the company’s stylish, fully manufacturer-supported, thus ensuring Dave Newsham, Josh Cook and Mike Bushell. five-speed 1.8-litre G40 model. Further up the that levels of professionalism and excitement for Indeed, at Snetterton at the height of mid- ladder, meanwhile, the Yorkshire carmaker’s crowds are unrivalled by any other motor sport summer, more than half of the BTCC grid was more powerful Ginetta GT4 Supercup experience in the UK. composed of former Renaultsport racers. similarly provides a level playing field for more experienced protagonists, with Adam Morgan Renaultsport showcased a brand new model “The BTCC is the only arena in which Renault and Tom Ingram proving the series’ value as a on the BTCC package in 2014 when the latest UK would want its Clio Cup championship to stepping stone by successfully graduating turbo-charged racer arrived appear to showcase our brand, technologies, to the BTCC in recent seasons.

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The BTCC is the only arena in which Renault UK would want “ its Clio Cup championship to appear to showcase our brand, technologies and driver talent and entertain guests.

Jeremy Townsend Renault UK Communications Director ”

“Ginetta has undoubtedly the biggest support The ‘ready to race’ price of a new Ford MSA the sport. The television and media exposure “The BTCC package is the perfect place for the presence on the BTCC support bill,” said Formula car came in at under £36,000 are unrivalled in British motor racing, and as a Porsche Carrera Cup GB,” confirmed Ragnar Ginetta Chairman Lawrence Tomlinson. “With including a leased 1.6-litre Ford EcoBoost means of promoting the benefits of Ford’s road- Schulte, General Manager of Marketing, over 50 cars at Brands Hatch for the finale in engine, sequential paddle-shift transmission and going EcoBoost technology, MSA Formula and Porsche GB. “The TV exposure, media coverage 2015, we are looking forward to seeing our data-logging system. Reasserting its status as the TOCA package offer the perfect showcase.” and race crowds it offers are exceptional. The championships continue to flourish on the Britain’s premier junior single-seater series, in its overall platform really is unrivalled in British TOCA package.” inaugural season MSA Formula attracted a truly Meanwhile, few companies come close to motor racing.” international grid of more than 20 competitors matching the illustrious motor sport pedigree of “The KICK Start Energy Ginetta Junior originating from as far afield as Romania, Brazil, Porsche. With a record number of Le Mans 24 All five championships not only deliver the best Championship and Michelin Ginetta GT4 India and the United States. Hours victories behind it – including in 2015 – possible entertainment for trackside BTCC fans, SuperCup have been a firm favourite on the the German sportscar brand also focuses on its but also enjoy hitherto unprecedented levels of BTCC support bill for many years,” added “We’re delighted that MSA Formula enjoyed Carrera Cup series in key global markets. television exposure thanks to the live ITV4 and Ginetta Championships Manager Ashley such a superb debut season in 2015,” said Ford ITV4 HD coverage from each event. Added Gallagher. Racing Senior Manager Gerard Quinn. “Not only In the UK, only the BTCC offers Porsche a big to the live Sunday airtime, a post-produced were grid numbers high, but there was a real enough arena to captivate its target audience. highlights support race show, ‘Motorsport UK’, is “As a manufacturer, it is crucial for Ginetta ‘cosmopolitan’ flavour to the championship The reinvigorated Carrera Cup GB is exclusively screened later on both ITV and ITV4 platforms, to offer something worthwhile for all our with drivers drawn from far and wide. That is for racing versions of its 180mph 911 GT3 Cup reaching a total audience of between 300,000 customers, and racers on the TOCA package testament to MSA Formula’s standing in only its car. 2015 witnessed big grids of the mouth- and 500,000. receive unrivalled media coverage, as well as first year of existence, and moving forward, we watering German dream machines handled by great exposure to thousands of fans at each of are confident that the series will continue to go top-line drivers – many with international touring A supporting cast in billing they may be, but the race meetings throughout the season for from strength-to-strength. car, GT and single-seater experience – make every championship is a valued part of the themselves, the team and their sponsors.” for a sensational sight and sound. Porsche GB ‘BTCC family’ and each provides high levels of “The marketing, sponsorship, hospitality and also supports its Carrera Cup with a towering entertainment to the watching masses. The latest introduction to the support package in B2B opportunities offered are second-to-none, state-of-the-art hospitality suite, which forms 2015 was the new Ford-backed MSA Formula – which makes for an attractive shop window for an integral part of its high-profile marketing certified by the FIA and designed to provide young single-seater drivers looking to impress programme. young drivers with the opportunity to get on the and stake their claim to a professional career in ladder to but at an affordable cost.

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TOCA Leading Alliance

Series Director Alan Gow heads up TOCA, which is widely recognised as a world leading motor sport organisation.

TOCA was formed to take over the running of the BTCC in 1992, and it continues to set new standards for sports administration, marketing and promotion of motor sport in the UK. Alan Gow Ian Watson Dennis Carter Jeff Allam With this proven track record, the highly Administrator & Race Director Race Director Driving Standards Series Director Advisor respected TOCA team has the experience and ability to deliver on all fronts. The organisational structure includes experts in a wide range of different specialist disciplines, each and every one of them totally dedicated to the overall success of the BTCC.

Peter Riches Dan Mayo Simon Melluish Dr Paul Trafford Technical Director Championship Media Officer Medical Director Co-Ordinator The Willows Low Common MPA Creative, High Barn 7 Victoria Circus Deopham, Norfolk 17 White House Grove Effingham, Dowanhill, Glasgow NR18 9DZ Elvington, York Y041 4AL Surrey KT24 5PR G12 9LB Telephone: Telephone: Telephone: Facsimile: +44 (0) 1953 797169 +44 (0) 1904 607320 +44 (0) 1372 414120 +44 (0) 141 404 2624 Mobile: Mobile: Mobile: Mobile: +44 (0) 7916 126448 +44 (0) 7960 039758 +44 (0) 7590 683299 +44 (0) 7785 557470 Email: Email: Email: Email: [email protected] [email protected] [email protected] [email protected]

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