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PDF of Issue november 2011 prnewsonline.com/prpeople2011 All-Stars Issue INSIDE The stats on the pride of pr, including: pr people award winners pr news hall of fame inductees 15-to-watch top places to work in pr All-stars issue 40 30 20 10 2 PR News Read profiles of the winners and honorable mentions at prnewsonline.com/prpeople2011prnewsonline.com/prpeople2010 NovemberDecember 20112010 10 20 30 40 All-stars issue table of contents For extended profiles of all the honorees, please visit prnewsonline.com/prpeople2011. PR People Awards ...4 Corporate Social PR Professional Hall of Fame .....12-13 Responsibility Leader ...............7 of the Year – Corporate ............9 John Deveney - Deveney Paul Massey - Weber Shandwick Heather Mitchell – Unilever (Winner) Account Director/ Communication Marilee McInnis - Southwest Airlines Debra Lynn Ross - APP Supervisor of Year ....................4 Richard Edelman - Edelman Patrice Smith - Kaiser Permanente Pharmaceuticals Kelly Cacioppo - Marina Maher Roger Frizzell - PG&E Kim Zimmer - Goodwill Industries Matthew Samson - Huntington Communications Mary Henige - General Motors International Inc. (Winner) National Bank Dave Senay - Fleishman-Hillard Jamie Castaldo - Hunter PR Kim Titus - Samsung Julie Harkavy Fisher - Weber Digital Communications Melissa Waggener Zorkin - Waggener Edstrom Worldwide Shandwick (Winner) Leader of Year ..........................7 Public Affairs Pattie Sullivan - Euro RSCG Jeff Beringer - GolinHarris Professional of Year .................9 Worldwide PR Sam Ford - Peppercom Mike Hotra - APCO Worldwide PR News’ Agency Account Jared Hendler - MWW Group (Co-Winner) 15-to-Watch .... 14-22 Sarah Hofstetter - 360i Manager of the Year .................4 Karen Oliver - Porter Novelli Agency .....................................14-18 Evan Kraus - APCO Worldwide (Co-Winner) Corporate/Nonprofit...................18-22 Mark Martin - Waggener Edstrom Chris Perry - Weber Shandwick Suzanne Zurn - Waggener Worldwide (Winner) (Winner) Edstrom Worldwide Emily Schwartz - GolinHarris Holly Potter - Kaiser Permanente PR News’ Top Places Jody Sunna - Euro RSCG Worldwide PR PR Team Leader .....................10 to Work in PR ... 23-27 Emilie Valle - Cone Inc. Investor Relations/ Kristin Binns - WellPoint Agencies Financial Communications Kris Garvey - Weber Shandwick Blogger of the Year ...................4 Affect Strategies Exec of Year ..............................7 Amber Meredith - Marina Coyne Public Relations Steve Cody – Peppercom (Winner) Barb Iverson - Weber Shandwick Maher Communications Flowers Communications Group Janet Helm - Weber Shandwick Ana Nennig - Euro RSCG Worldwide PR Ken Makovsky - Makovsky + Company (Winner) Ketchum Keith Mabee - Dix & Eaton Jody Venturoni - Weber Shandwick Steve Rubel - Edelman Linhart Public Relations Brett White - MWW Group (Winner) Careen Winters - MWW Group Marina Maher Communications Media Relations Ogilvy PR Worldwide Publicist of the Year ...............10 Brand Marketer of the Year ......6 Professional of Year .................8 The OutCast Agency Joseph Cohen - MWW Group SpeakerBox Communications Leslie Campisi - Affect Strategies Danielle Cass - Kaiser Permanente Alison Croyle - JetBlue Airways Jessica Kleiman - Hearst Magazines Waggener Edstrom Worldwide Nicole Esposito - Full Picture Stan Rosenfield - Stan Rosenfield Michael Manzo - Openet Telecom Kristy Finch – Alpaytac (Winner) Erin Howard - Peppercom & Associates Corporations Ambre Morley - Novo Nordisk Barry Nelson - John Deere Phil Zimmerman - Jeopardy!/CBS Discovery Communications (Winner) Mandy Treeby - Tide Brand, Television Distribution (Winner) USANA Health Sciences Crisis Manager of Year .............6 Procter & Gamble EMD Serono Social Media International Paper Jill Allread - Public PR Professional of Professional of Year ...............10 Northwestern Mutual Communications Inc. the Year – Agency ....................8 Bonin Bough - PepsiCo (Winner) Dallas Lawrence - Burson-Marsteller Stacy DeBroff - Mom Central Nonprofits (Co-Winner) Ann Barlow – Peppercom (Co-Winner) Meredith Chapman - AICPA Dan Macuga - USANA Health Sciences Sandra Fathi - Affect Strategies University of Delaware American Heart Association Cindy Sanders – WellPoint (Co- Huma Gruaz - Alpaytac Vince Golla - Kaiser Permanente charity: water Winner) Kathleen Henson - Henson Consulting Tim Haran - USANA Health Sciences National Education Association Chris Vary - Weber Shandwick Ed James - Gibson Guitar Grete Lavrenz - Carmichael Lynch Spong Ashley Howland - Baylor Health The Methodist Hospital System Marian Salzman - Euro RSCG Care System Worldwide PR (Co-Winner) Greg Swan - Weber Shandwick Editor, Scott Van Camp, 212.621.4693, PR News ADVISORY BOARD PR News BOARD OF CONTRIBUTORS PR News published weekly [email protected] Paul A. Argenti - Tuck School of Business Dave Armon - Scratch Music Group by Access Intelligence, Editorial Director, Steve Goldstein, 212.621.4890, [email protected] Ned Barnett - Barnett Marketing Communications Andy Gilman - CommCore Consulting Community Editor, Bill Miltenberg, 571.969.1422, [email protected] LLC; 4 Choke Cherry Road, Second Floor, Rockville, Neal Cohen - APCO Bruce Jeffries-Fox - Jeffries-Fox Associates MD 20850 USA 888.707.5814 ; FAX: 301.309.3847; Events & Special Projects Manager, Regina D’Alesio, 212.621.4940, Carol Cone - Edelman Angela Jeffrey - Member, IPR Commission [email protected] Peter Debreceny - Gagen MacDonald Richard Laermer - RLM Public Relations e-mail: [email protected] Interns, Sahil Patel, [email protected]; Marly Zimmerman, [email protected] Mike Herman - Communication Sciences Richard Levick - Levick Strategic Comms New York Editorial Office: 88 Pine Street, Suite 510, Director of Marketing and Event Logistics, Kate Schaeffer 301.354.2303, Michael McDougall - McDougall Travers Collins Ian Lipner - Lewis PR/YoungPRpros New York, NY 10005; Phone: 212.621.4875; [email protected] Larry Parnell - George Washington University Katie Paine - KDPaine & Partners Fax: 212.621.4879 Associate Publisher and Brand Director, PR News Group, Mike Paul - MGP & Associates PR Rodger Roeser - The Eisen Agency Amy Jefferies, 301.354.1699 [email protected] Deborah Radman - PRIME Research Lou Thompson - Kalorama Partners For additional issue copies, contact Senior Graphic Designer, Tara Zaino Brenda C. Siler - Best Communication Strategies Reid Walker - T-Mobile Helene Solomon - Solomon McCown & Co. Tom Martin - College of Charleston Client Services, 888-707-5815; email SVP/Group Publisher, Diane Schwartz, 212.621.4964, [email protected] [email protected]. For print and Division President, Heather Farley Mark Weiner - PRIME Research President & CEO, Don Pazour Mary Wong - Office Depot electronic article reprints, contact Wright’s Media, 877-652-5295; email [email protected]. November 2011 prnewsonline.com PR News 3 PR People Awards 40 30 20 10 From the windy hills and valleys of San Francisco and the frozen tundra of Green Bay to the swamplands of New Jersey, PR TDs are being scored. Just as it takes tough, dedicated players to achieve gridiron success, people drive PR, too. That is why we honor top PR People communicators via the PR People Awards, Hall of Fame inductions and Top Places to Work in PR. We also give a nod to the 15-to- Watch, those rookies that, well, really aren’t. All of these All-Stars were honored at a Nov. 30 awards luncheon at the National Press awards Club in Washington, D.C. (For extended profiles of all the winners and honorable mentions, visit prnewsonline.com/prpeople2011.) account director/supervisor of the year Julie Harkavy Fisher Honorable Mentions: Executive VP, Weber Shandwick, New York Kelly Cacioppo, SVP, Talent and Organizational A few years ago, Julie Harkavy Fisher and her team launched Electrolux Development, Marina Maher Communications: ICON in the U.S. by escorting the appliances from Europe on the Queen Cacioppo spearheaded MMC’s role in the Novo Nordisk campaign Race with Insulin, driving national and local Mary II. She has since introduced a number of breakthrough campaigns, media attention for the brand. negotiating major partnerships with celebrity brand ambassadors Kelly Jaime Castaldo, Senior Account Supervisor, Hunter Ripa and Jennifer Garner. In the last year alone, Harkavy Fisher has grown PR: Castaldo helped tie Texas Stadium’s demolition to the Electrolux account by 32%. —Bill Miltenberg the Kraft Macaroni & Cheese Cheddar Explosion launch. Pattie Sullivan, Senior VP, Euro RSCG Worldwide PR: Hometown: Grand Rapids, MI Favorite Sport: Swimming Working with Bayer Material Science, Pattie Sullivan College Attended: Univ. of Michigan Starbucks or Dunkin’? Dunkin’ helped position Bayer as the third-most-admired Best Way to Unwind: Spend time w/kids Favorite Business City: NYC company in the chemical industry in 2010. Honorable Mentions: agency account manager of the year Emily Schwartz, Account Supervisor, GolinHarris: Schwartz helped execute winning campaigns for client Kaiser Permanente, including Mark Martin the launch of its interactive Center for Total Health. Senior Vice President, Waggener Edstrom Worldwide Jody Sunna, VP, Euro RSCG Worldwide PR: Sunna led a team in executing a nearly yearlong As the leader of WE’s client team for Microsoft Windows, Mark Martin helped effort to roll out the federal government’s national launch Internet Explorer 9 with a campaign that turned critics into advocates. rebate program
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