Vol. 1 May 22, 2012
SEOUL, the city of traditional culture
Experience
Traditional
Activities
1. Lee’s House
2. Karma
3. Yeson
Experience Studio
1 Lee’s House
Destination Lee’s House Maximum no. of visitors 45 Contact person Seo Seon-seok Contact Tel 1 82-2-762-4900 Tel 2 82-2-744-7470 Fax 82-2-6442-4900 e-mail [email protected] Program details Duration Fee (won/person) Traditional tea/ traditional clothes fitting/ etiquette A course lesson/ commemorative photograph/ kimchi making/ 3 hours 90,000 won Korean set meal Traditional tea/ traditional clothes fitting/ etiquette B course 2 hours 60,000 won lesson/ commemorative photograph/ kimchi making Traditional tea/ traditional clothes fitting/ etiquette C course 1hr 10min 30,000 won Programs lesson/ commemorative photograph Korean clothes fitting/ commemorative photograph/ Special course 1hr 30min 60,000 won Korean set meal Closed days First and third Sundays of each month Foreign language assistance English, Japanese, Chinese Payment method Credit card payment allowed
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Address: 38 Gwanhun-dong, Jongno-gu Directions: Get off Exit 3 at Anguk Station. Turn left at Eungam Gamjatang restaurant and go straight until you reach the crossroads. Continue walking past Gyedong Church (left) and Location Jungangtang bathhouse (right). It is the first traditional Korean house on the right. Parking information: Commercial lot in Gyeongbokgung Palace or on-street parking next to the North Gate entrance of Tapgol Park
A broad experience space is provided in a separate building with traditional Maru floor in the yard, enabling Editor’s visitors to feel what a traditional Korean house is like. Comments Korean-style furniture and items such as Jangdokdae (platform for crocks of sauces) add touches that bring visitors closer to the country’s past The broad experience space allows development of a package product for groups of 30-40 people. Product The place is widely known among Japanese tourists due to introduction on Japanese TV media (TBS, NHK) development and thus likely to attract more tourists in the future. Tip A variety of experience programs and carefully planned processes are seen especially suitable for Japanese tourists. Choongang High School, a filming location of celebrated Korean drama “Winter Sonata” Nearby Bukchon Hanok Village attractions Samcheong-dong and Insa-dong 2 Karma
Destination Karma Experience Program Maximum no. of visitors 20 Contact person Seo Hyeon-suk Tel 1 82-10-4168-7889 Tel 2 82-70-4158-8889 Contact Fax 82-505-115-6554 e-mail [email protected] Homepage http://www.karma.kr Program details Duration Fee (won/ person) Korean dance experience (fan dance, etc.) 30 min 10,000 won Martial arts experience (Taekwondo, etc.) 30 min 10,000 won Programs Korean painting experience (Four Gracious Plants painting) 40 min 10,000 won Closed days Open throughout the year Foreign language assistance English Payment method Credit card payment allowed
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Address: 1st fl. Salvation Army Bldg., 58-1 Chungjeongno 3-ga, Seodaemun-gu
Directions: Connected to Exit 7 at Chungjeongno Station Location of Seoul Subway lines 2 & 5
Parking information: Underground parking lot of Salvation Army Bldg. available (3,000 won for 3 hours for performance viewers)
Easy access due to direct connection to the subway and convenient parking facilities Clean and modern building provides a cozy environment for the experience. Editor’s Performers lead the experience programs thus bringing the lively mood of the performance to the experience. Comments Traditional Korean folk songs are played as background music during the Korean painting experience, helping visitors to feel the emotions of the Korean people. Special, individualized guidance from instructors makes the experience easy and enjoyable.
Product Advanced reservation system helps tourists select time convenient for their schedule. development Suitable for FIT or Japanese group tourists with loose schedules tip Suitable for American or European tourists who are not familiar with Oriental culture
Ewha Womans University, university area in Sinchon Nearby Deoksugung Palace and Deoksugung Palace Stone Wall Road attractions Seoul Plaza and Cheonggyecheon Stream 3 Yeson Experience Studio
Destination Yeson Experience Studio in Ssamjigil Maximum no. of visitors 30 Contact person Director Jeong Myeong-rye Contact Tel 1 02-730-5104 Tel 2 010-6339-5104 Fax 032-261-6339 e-mail [email protected] Program details Duration Fee (won/ person) Mother-of-pearl mobile phone ornament/ ring 10,000 won Traditional mother- Mother-of-pearl mirror 15,000~25,000 won of-pearl craft Mother-of-pearl business card wallet 60 min or less 20,000 won Korean paper jewelry box/ multi-use box 20,000 won Programs Traditional Korean 13,000 won/ paper (Hanji) craft Hand mirror (small/big)/ photo frame 15,000 won Closed days National holidays Foreign language assistance English, Japanese Payment method Credit card payment allowed
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Address: 38 Gwanghun-dong, Jongno-gu
Directions: Gett off Exit 6 at Anguk Station of Seoul Subway Line 3 and go straight toward the Jongno Police Station. Enter the Insa-dong one-way street in which Crown Bakery and LG25 are located. Go to B1 level of Ssamjigil. Location Or Get off Exit 3 at Jonggak Station of Seoul Subway Line 1 and go straight toward Jogyesa Temple. Pass two streetlights and enter the alley in which the Seventh Day Adventist Church is located. Go to B1 level of Ssamjigil . Parking information: Use Tapgol Park parking lot next to the North Gate of the park. Its location in Ssamjigil allows tourists to shop around easily. Diverse experience programs present a variety of choices. Editor’s A broad experience space displaying a wide array of exhibits reveals an excellent harmony between the Comments present and the past. An increasing number of tourists from Japan and Southeast Asia visit the place.
The accessory making experience is suitable for female tourists who favor small and decorative souvenirs. Product Easy-to-learn traditional craft can be applied to visitors from different parts of the world. development Programs for FIT tourists can be arranged at any time. (Advanced reservation required for independent tip programs)
Nearby Insa-dong Ssamjigil attractions Bukchon Hanok Village
Enjoy
Traditional Performances
1. Bukchon Changwoo Theater
2. National Gugak Center
3. Sungkyun Theater
Destination Bukchon Changwoo Theater Contact person Jeong Hye-rim Tel 82-2-747-3809 Contact Fax 82-2-747-3806 e-mail [email protected] Homepage www.bcchangwoo.com April 3, 2012 ~ Open run Season 1: April 3 ~ June 28, 2012 Period Season 2: July 3 ~ August 30, 2012 Details Season 3: November 6 ~ December 28, 2012 Time 7:30 PM Tuesday/ Wednesday/ Thursday 5,000 won for children, teenagers and Fee 10,000 won for adults college students Tuesdays Wednesdays Thursdays Jeong Nam-hun Dance, Hana Dance Company Tori’s
Programs in June
A performance where you can see and The a capella group dedicated to The company, consisting of graduates hear monodramatic Korean folk songs Korean traditional music covers a from the School of Korean Traditional from Gyeonggi and Seodo areas sung wide range of genres – Pansori, folk Arts at Korea National University of by Jeong Nam-hun, a preserver of songs from Gyeonggi and Seodo Arts, presents a variety of repertoire Important Intangible Cultural Assets – that adds a modern and youthful sense regions and Jeongga and represents designated by the Korean to the traditional music. the diversity of music in its own government. unique color. Address: 158-2 Wonseo-dong, Jongno-gu
Directions: Get off Exit 3 of Anguk Station and walk on towards Biwon Gas Station Sageori right before Changdeokgung Palace. Turn left at Changdeokgung-gil Location and walk on towards Gongwon Sikpum grocery store. Turn left at the three-way road and turn right at Gongwon Sikpum.
Parking information: Commercial lot in Gyeongbokgung Palace and Tapgol Park available Editor’s Interactions between performers and the audience make the performances even more exciting. Comment
Product New and different performances are presented each month, allowing the audience to enjoy a wide variety of development genres of traditional performances and thus attracting more types of people. tip The theater can accommodate large groups up to 100 viewers
Nearby Bukchon Hanok Village attractions Insa-dong 2 Saturday Performance of Korean Music & Dance
Destination Umyeon-dang, National Gugak Center
Tel 82-2-580-3300 Contact Homepage www.gugak.co.kr
Period January 7 (Sat.) ~ December 29 (Sat.), 2012
Details Time 4 p.m. Saturday 20% discount for groups of 20 or more Fee 10,000 won (all seats) people Date Characteristics Performance program Boating Song from Simcheongjeon, Taryeong June 2 (traditional ballad), Buddhist dance, Pan Gut Comprehensive programs developed Sanjo ensemble, Gayageum trio, Samdo Seoljanggu, June 16 for novice audience consisting of Jeongak (court music), Sanjo fan dance (instrumental solo), traditional dance, Ensemble No.1, Haegeum Concerto ‘Gongsubaji,’ Bongsan Mask Programs in June 23 folk dance, newly written pieces and Dance, Samulnori (percussion quartet) June theatrical performance Geomungo Sanjo, Yeonhwamu dance, Gyeonggi folk songs, June 30 Taepyeongmu dance
Performances by leading virtuosos of traditional Korean music including Virtuoso program: Piri solo, Sijo, Daegeum solo, June 9 those designated as Intangible Cultural Baebaengi Gut, Taepyeongmu dance Assets
Address: 700 Seocho 3-dong, Seocho-gu
Directions: Get off Exit 1 at Bangbae Station of Seoul Subway Line 2, take a town bus (Seocho 07, Seocho 15, Seocho 17) and get off at the National Gugak Center. . Get off Exit 5 at Nambu Terminal Station of Subway Line 3, take a No.4429 green bus and get off at the Location National Gugak Center. Shuttle bus operation: Operated once before each performance on weekdays and Saturdays Gugak Center → Bangbae Station (Exit 1, Seocho town bus stop) Parking information: Public parking at Gugak Center available
Performance guide leaflets in English, Japanese and Chinese are provided for foreign tourists. Editor’s Shuttle bus operation facilitates convenient access. Comments It is nice to stroll along the walking path around the center.
Product Tourists can enjoy various new traditional performances presented each week. development The popular programs can attract even foreigners who are unfamiliar with traditional Korean music. Products tip can be developed for tourists who are willing to experience authentic traditional music.
Nearby COEX, Bongeunsa Temple attractions 3 Lee Cheol-jin’s Tuesday Buddhist Dance Story
Destination Sungkyun Theater
Contact person Kim Min-ju
Contact Tel 82-2-747-5035
Homepage Café.naver.com/sktheater
Period Open run
Details Time 7 p.m. Tuesday
Ticket fee 20,000 won (non-reserved seats) 20% discount for groups of 10 or more people
‘Lee Cheol-jin’s Complete Piece of Buddhist Dance’ ‘Instrumental Solo’ Seungmu (Buddhist dance) is played by a dancer wearing a white conical hat, Buddhist monk’s robe and red band. This complete piece, handed down by Han Yeong-suk, Solo performance of Haegeum, Daegeum, Gayageum Korean Important Intangible Cultural No.27, is a and Piri alternated every day to demonstrate the depth of masculine dance likened to a straight and firm bamboo traditional Korean music and distinctive features of each tree. instrument. It is known as one of the best pieces of traditional Korean dance, and the noble beauty of the Buddhist monk’s robe Programs uplifts even the spirits of the viewers.
Address: 149 Myeongnyun 2-ga, Jongno-gu
Directions: Get off Exit 4 at Hyehwa Station of Seoul Subway Line 4 and go straight toward Sungkyunkwan Location University. Walk past Sungkyunkwan Sageori and the theater’s on the right next to Core Mart.
Parking information: Jeil Parking Lot next to the theater available
Although it is a small basement theater with only about 70 seats, you can feel the special ambience of one of Editor’s Seoul’s old theaters here. Comments It is easy to recognize the delicate dance movements from the audience seats. The only private theater with a long-running traditional Korean dance performance Suitable for tourists from around the world who want to experience the ambience of traditional small theaters Product of Seoul development Development of products that combine traditional performance and shopping at nearby Daehangno tip (University Street) full of youthful and dynamic energy
Daehangno Nearby Seoul Seonggwak Fortress Wall, Naksan Park attractions Jongmyo Royal Shrine
Traditional Markets
1. Tongin Market
2. Nagwon Arcade
3. Yeongcheon market
1 Tongin Market
Destination Tongin Market in Jongno-gu Address 44 Tongin-dong, Jongno-gu Tel 82-2-722-0977 Contact Open hours 7 a.m. ~ 9 p.m. Closed days 2nd Sunday of each month Homepage http://tonginmarket.co.kr A DIY studio for tourists: you can make various small items, reform or repair old furniture pieces or custom-build new pieces using the tools and Naemamdaero Work materials at the studio. Studio Contact: 82-70-722-0936 Hours: 10 a.m. ~ 7 p.m. Mon. ~ Fri. Location: 20m from West Gate of Tongin Market Where to go Dosirak café run by Tongin Community. A variety of menus including side dishes, rice Dosirak (box lunch) cakes and snacks sold at the market Café Contact: 82-70-722-0936 ‘Tong (通)’ Hours: 11 a.m. ~ 4 p.m. Mon. ~ Fri. Location: 2nd fl. Customer Center, Tongin Market
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Address: 44 Tongin-dong, Jongno-gu
Directions: Get off Exit 2 at Gyeongbokgung station. Turn right toward Jahamun Tunnel and walk 500m along Jahamun-no. The market is located on the left. Location Parking information: Cheongwadae (Blue House) commercial Lot (Roadsides from Cheongun Hyoja-dong Community Service Center to Mugunghwa Park: 92 Jahamun-no, 12-1 Gungjeong-dong, Jongno-gu) and on- street parking in Jahamun-no available
Editor’s Clean market environment through recent renovation Comments Increased number of foreign visitors due to frequent media coverage
Traditional food experience program can be developed in cooperation with Dosirak Café where Product visitors can try various market foods. development Distinctive ‘Fried Tteokbokki’ uniquely found in Tongin Market can be promoted as a key food tip experience item of Seoul traditional markets.
Nearby Gyeongbokgung Palace and Gwanghwamun Square attractions Sarangchae at Cheongwadae
How to Enjoy Tongin Market
How to use Dosirak Café ‘Tong(通)’
2. Buy 500 won-coupons at the café using cash or gift certificates for 1. Go to Dosirak Café located around the middle of Tongin traditional markets. Market. (On average, one person can have enough food with 10 coupons worth 5,000 won )
3. Go around the market with the empty lunch box you have 4. Come back to the café and purchase rice, soup and kimchi been given and buy side dishes at shops affiliated with that cost 2,000 won with the remaining coupons or additional Dosirak Café. cash. Enjoy your meal with side dishes in your lunch box. (Exchange a side dish with one or two coupons)
A view of Dosirak Café Spoons, chopsticks and condiments arranged at the café 2 Nagwon Arcade
Destination Nagwon Arcade Address 284-6 Nagwon-dong, Jongno-gu, Seoul Tel 82-2-743-4200 Contact Hours 9 a.m. ~ 8 p.m. Closed days Sundays Homepage www.enakwon.com The store specializing in acoustic guitars has been visited by numerous Korean stars including Jeong Yong-hwa and Seohyun during the filming of Gyeongeun Co.
Where to go Here you can enjoy tea while hearing the sounds of musical instruments in the background. Located in the middle of arcade stores, it offers teas at reasonable prices and is perfect for a brief rest. Mona Tea Address: Located in the passage between Rm. 182 and Rm. 185 on the second floor of Nagwon Arcade Contact: 82-2-762-9600 Hours: 9:30 a.m. ~ 7:30 p.m.
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Address: 284-6 Nagwon-dong, Jongno-gu Directions: Get off Exit 5 at Jongno 3-ga Station of Seoul Subway Line 5. Go straight toward the Nagwon Branch of SC Bank Korea. Location Get off Exit 1 at Jongno 3-ga Station of Subway Line 1 and go straight toward Tapgol Park. Turn right and walk toward Insa-dong. Parking information: Commercial lot at Fraser Suites next to the arcade available
Its facilities (restrooms, cafés) are clean in general. Editor’s As the place was shown on the Korean TV show
Destination Yeongcheon Market in Seodaemun-gu Address 268 Yeongcheon-dong, Seodaemun-gu Contact Tel 82-2-364-1926 Hours 9 a.m. ~ 9 p.m. Closed days Open throughout the year
Where to go Yeongcheon Tteokbbokki Yujinne (Jeon/ Wang Mandu) Yeongcheon Jeongyukjeom (rice cake braised in hot sauce) (boucherie)
Among numerous Tteokbbokki shops There are seats where you can sit and It offers fresh meat and you can also in Yeongcheon Market, this one with a taste crispy and warm assorted pan- try some meat cooked right on the 35-year history is the most famous fried delicacies and giant dumplings spot.
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Address: 268 Yeongcheon-dong, Seodaemun-gu
Directions: Get off Exit 4 at Dongnimmun Station and walk 300m. Cross the intersection and the market Location is to the right.
Parking information: Commercial lot next to Yeongcheon Market available
Traditional alley-style market of Seodaemun-gu where 73 shops are gathered Editor’s It is filled with rice cake shops, which are known to supply more than 60% of rice cakes consumed in Seoul. Comments Although it is a small traditional market, it can be conveniently accessed by subway and buses.
It is easy to develop traditional market experience programs due to the close location of the market with Product nearby tourist attractions. development Seats are prepared in most eateries and restaurants, so traditional market food experience programs can be tip readily arranged.
Seodaemun Prison, Dongnimmun Park Gyeongbokgung Palace Nearby Gyonam-dong alley in Jongno (One of major alleys selected by Jongno-gu: a course where you can learn attractions about Seoul’s history and culture, its recent past and present Tour course: Donuimun Gate- Site of General Gwon Yul’s House- Seoul Seonggwak Fortress Wall)
Special Recommendation
Seoul Grand Park
Seoul Grand Park
Destination Seoul Grand Park Address 102 Daegongwon Gwangjang-no, Gwacheon-si, Gyeonggi-do Contact Tel 82-2-500-7335
Homepage www.grandpark.seoul.go.kr Mar. ~ Oct. 9 a.m. ~ 7 p.m. Open throughout the Nov. ~ Feb. 9 a.m. ~ 6 p.m. Closed days Hours year Details Jul.17 ~ Aug.28 9 a.m. ~ 10 p.m. 3,000 won for adults/ 2,000 won for teenagers/ 1,000 30% discount for groups of 30 or Fee won for children more people
Zoo Botanical Garden 348 kinds of animals from all over the world including rare species About 1,263 types of plants exhibited, from beautiful About 2,975 animals are kept in the zoo orchids to terrifying insect-eating plants Where to go
Nature Camping Ground Theme Garden Visitors can enjoy camping and cooking on Mt. Various plants and events for each season Cheonggyesan with its refreshing air, clear valley stream and dense forests. Period May 25 ~ July 1
Kkotmujigaewon Wild Flower Concert Performances and World Dance Festival cultural events Rose & Love Concert
Rose Garden Festival Cultural experience Cultural Experience Zone programs Rose Garden Photo Zone Permanent exhibition “International Mask Exhibition” Exhibition programs Exhibition of rose and family
What to photographs enjoy Period Mar.15 ~ Nov.30, 2012
9 a.m. ~ 7 p.m. (day camping) Hours 1 p.m. ~ 11 a.m. (overnight camping)
Nature Camping Ground 2,000 won for adults/ 1,500 won for Entrance fee teenagers/ 1,000 won for children 15,000 won Tent and camping (sleeping bags can be rented from the equipment rental Camping Ground Shop)
Address: 102 Daegongwon Gwangjang-no, Gwacheon-si, Gyeonggi-do Directions: Get off at Seoul Grand Park Station of Seoul Subway Line 4. Get off Exit 2 and walk on. Location Parking information: Public parking lot of Seoul Grand Park available (4,000 won for compact cars/ 9,000 won for large cars)
Seoul, the City of Traditional Culture Vol. 1
Date of Publication: 21 May 2012 Publishing Organization: Seoul Tourism Organization Planning and Production: Tourism Marketing Team
15th Fl. Ssangyong Bldg. 24-1 Jeo-dong 2-ga, Jung-gu, Seoul 100-748 Korea T. +82-2-3788-0878 E. [email protected]