Vol. 1 May 22, 2012 SEOUL, the city of traditional culture Experience Traditional Activities 1. Lee’s House 2. Karma 3. Yeson Experience Studio 1 Lee’s House Destination Lee’s House Maximum no. of visitors 45 Contact person Seo Seon-seok Contact Tel 1 82-2-762-4900 Tel 2 82-2-744-7470 Fax 82-2-6442-4900 e-mail [email protected] Program details Duration Fee (won/person) Traditional tea/ traditional clothes fitting/ etiquette A course lesson/ commemorative photograph/ kimchi making/ 3 hours 90,000 won Korean set meal Traditional tea/ traditional clothes fitting/ etiquette B course 2 hours 60,000 won lesson/ commemorative photograph/ kimchi making Traditional tea/ traditional clothes fitting/ etiquette C course 1hr 10min 30,000 won Programs lesson/ commemorative photograph Korean clothes fitting/ commemorative photograph/ Special course 1hr 30min 60,000 won Korean set meal Closed days First and third Sundays of each month Foreign language assistance English, Japanese, Chinese Payment method Credit card payment allowed Images Address: 38 Gwanhun-dong, Jongno-gu Directions: Get off Exit 3 at Anguk Station. Turn left at Eungam Gamjatang restaurant and go straight until you reach the crossroads. Continue walking past Gyedong Church (left) and Location Jungangtang bathhouse (right). It is the first traditional Korean house on the right. Parking information: Commercial lot in Gyeongbokgung Palace or on-street parking next to the North Gate entrance of Tapgol Park A broad experience space is provided in a separate building with traditional Maru floor in the yard, enabling Editor’s visitors to feel what a traditional Korean house is like. Comments Korean-style furniture and items such as Jangdokdae (platform for crocks of sauces) add touches that bring visitors closer to the country’s past The broad experience space allows development of a package product for groups of 30-40 people. Product The place is widely known among Japanese tourists due to introduction on Japanese TV media (TBS, NHK) development and thus likely to attract more tourists in the future. Tip A variety of experience programs and carefully planned processes are seen especially suitable for Japanese tourists. Choongang High School, a filming location of celebrated Korean drama “Winter Sonata” Nearby Bukchon Hanok Village attractions Samcheong-dong and Insa-dong 2 Karma Destination Karma Experience Program Maximum no. of visitors 20 Contact person Seo Hyeon-suk Tel 1 82-10-4168-7889 Tel 2 82-70-4158-8889 Contact Fax 82-505-115-6554 e-mail [email protected] Homepage http://www.karma.kr Program details Duration Fee (won/ person) Korean dance experience (fan dance, etc.) 30 min 10,000 won Martial arts experience (Taekwondo, etc.) 30 min 10,000 won Programs Korean painting experience (Four Gracious Plants painting) 40 min 10,000 won Closed days Open throughout the year Foreign language assistance English Payment method Credit card payment allowed Images Address: 1st fl. Salvation Army Bldg., 58-1 Chungjeongno 3-ga, Seodaemun-gu Directions: Connected to Exit 7 at Chungjeongno Station Location of Seoul Subway lines 2 & 5 Parking information: Underground parking lot of Salvation Army Bldg. available (3,000 won for 3 hours for performance viewers) Easy access due to direct connection to the subway and convenient parking facilities Clean and modern building provides a cozy environment for the experience. Editor’s Performers lead the experience programs thus bringing the lively mood of the performance to the experience. Comments Traditional Korean folk songs are played as background music during the Korean painting experience, helping visitors to feel the emotions of the Korean people. Special, individualized guidance from instructors makes the experience easy and enjoyable. Product Advanced reservation system helps tourists select time convenient for their schedule. development Suitable for FIT or Japanese group tourists with loose schedules tip Suitable for American or European tourists who are not familiar with Oriental culture Ewha Womans University, university area in Sinchon Nearby Deoksugung Palace and Deoksugung Palace Stone Wall Road attractions Seoul Plaza and Cheonggyecheon Stream 3 Yeson Experience Studio Destination Yeson Experience Studio in Ssamjigil Maximum no. of visitors 30 Contact person Director Jeong Myeong-rye Contact Tel 1 02-730-5104 Tel 2 010-6339-5104 Fax 032-261-6339 e-mail [email protected] Program details Duration Fee (won/ person) Mother-of-pearl mobile phone ornament/ ring 10,000 won Traditional mother- Mother-of-pearl mirror 15,000~25,000 won of-pearl craft Mother-of-pearl business card wallet 60 min or less 20,000 won Korean paper jewelry box/ multi-use box 20,000 won Programs Traditional Korean 13,000 won/ paper (Hanji) craft Hand mirror (small/big)/ photo frame 15,000 won Closed days National holidays Foreign language assistance English, Japanese Payment method Credit card payment allowed Images Address: 38 Gwanghun-dong, Jongno-gu Directions: Gett off Exit 6 at Anguk Station of Seoul Subway Line 3 and go straight toward the Jongno Police Station. Enter the Insa-dong one-way street in which Crown Bakery and LG25 are located. Go to B1 level of Ssamjigil. Location Or Get off Exit 3 at Jonggak Station of Seoul Subway Line 1 and go straight toward Jogyesa Temple. Pass two streetlights and enter the alley in which the Seventh Day Adventist Church is located. Go to B1 level of Ssamjigil . Parking information: Use Tapgol Park parking lot next to the North Gate of the park. Its location in Ssamjigil allows tourists to shop around easily. Diverse experience programs present a variety of choices. Editor’s A broad experience space displaying a wide array of exhibits reveals an excellent harmony between the Comments present and the past. An increasing number of tourists from Japan and Southeast Asia visit the place. The accessory making experience is suitable for female tourists who favor small and decorative souvenirs. Product Easy-to-learn traditional craft can be applied to visitors from different parts of the world. development Programs for FIT tourists can be arranged at any time. (Advanced reservation required for independent tip programs) Nearby Insa-dong Ssamjigil attractions Bukchon Hanok Village Enjoy Traditional Performances 1. Bukchon Changwoo Theater <Changwooak> 2. National Gugak Center <Saturday Premium Performance> 3. Sungkyun Theater <Lee Cheol-jin’s Buddhist Dance> 1 Changwooak Destination Bukchon Changwoo Theater Contact person Jeong Hye-rim Tel 82-2-747-3809 Contact Fax 82-2-747-3806 e-mail [email protected] Homepage www.bcchangwoo.com April 3, 2012 ~ Open run Season 1: April 3 ~ June 28, 2012 Period Season 2: July 3 ~ August 30, 2012 Details Season 3: November 6 ~ December 28, 2012 Time 7:30 PM Tuesday/ Wednesday/ Thursday 5,000 won for children, teenagers and Fee 10,000 won for adults college students Tuesdays Wednesdays Thursdays Jeong Nam-hun Dance, Hana Dance Company Tori’s Programs in June A performance where you can see and The a capella group dedicated to The company, consisting of graduates hear monodramatic Korean folk songs Korean traditional music covers a from the School of Korean Traditional from Gyeonggi and Seodo areas sung wide range of genres – Pansori, folk Arts at Korea National University of by Jeong Nam-hun, a preserver of songs from Gyeonggi and Seodo Arts, presents a variety of repertoire Important Intangible Cultural Assets – that adds a modern and youthful sense regions and Jeongga and represents designated by the Korean to the traditional music. the diversity of music in its own government. unique color. Address: 158-2 Wonseo-dong, Jongno-gu Directions: Get off Exit 3 of Anguk Station and walk on towards Biwon Gas Station Sageori right before Changdeokgung Palace. Turn left at Changdeokgung-gil Location and walk on towards Gongwon Sikpum grocery store. Turn left at the three-way road and turn right at Gongwon Sikpum. Parking information: Commercial lot in Gyeongbokgung Palace and Tapgol Park available Editor’s Interactions between performers and the audience make the performances even more exciting. Comment Product New and different performances are presented each month, allowing the audience to enjoy a wide variety of development genres of traditional performances and thus attracting more types of people. tip The theater can accommodate large groups up to 100 viewers Nearby Bukchon Hanok Village attractions Insa-dong 2 Saturday Performance of Korean Music & Dance Destination Umyeon-dang, National Gugak Center Tel 82-2-580-3300 Contact Homepage www.gugak.co.kr Period January 7 (Sat.) ~ December 29 (Sat.), 2012 Details Time 4 p.m. Saturday 20% discount for groups of 20 or more Fee 10,000 won (all seats) people Date Characteristics Performance program Boating Song from Simcheongjeon, Taryeong June 2 (traditional ballad), Buddhist dance, Pan Gut Comprehensive programs developed Sanjo ensemble, Gayageum trio, Samdo Seoljanggu, June 16 for novice audience consisting of Jeongak (court music), Sanjo fan dance (instrumental solo), traditional dance, Ensemble No.1, Haegeum Concerto ‘Gongsubaji,’ Bongsan Mask Programs in June 23 folk dance, newly written pieces and Dance, Samulnori (percussion quartet) June theatrical performance Geomungo Sanjo, Yeonhwamu dance, Gyeonggi folk songs, June 30 Taepyeongmu dance Performances by leading virtuosos of traditional Korean music including Virtuoso program: Piri solo, Sijo, Daegeum solo, June 9 those designated as Intangible Cultural Baebaengi Gut, Taepyeongmu dance Assets Address: 700 Seocho 3-dong, Seocho-gu Directions: Get off Exit 1 at Bangbae Station of Seoul Subway Line 2, take a town bus (Seocho 07, Seocho 15, Seocho 17) and get off at the National Gugak Center. Get off Exit 5 at Nambu Terminal Station of Subway Line 3, take a No.4429 green bus and get off at the Location National Gugak Center. Shuttle bus operation: Operated once before each performance on weekdays and Saturdays Gugak Center → Bangbae Station (Exit 1, Seocho town bus stop) Parking information: Public parking at Gugak Center available Performance guide leaflets in English, Japanese and Chinese are provided for foreign tourists.