An Overview of the Middle East Communications Industry PR Agency FZE, Western Union
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STRIPS.pdf 2 12/27/15 12:22 PM C M Y CM MY CY CMY K HORIZON HOLDINGS MCN OMNICOM MEDIA GROUP TBWA\RAAD MENACOM GREY LEO BURNETT GROUP MENA STARCOM MEDIAVEST GROUP Founded in 1976. Shareholders: IPG & Rafic Saadeh Main shareholders: IPG, McCann Worldgroup, Miknas Founded in 2005. Main shareholder: Omnicom Group. Founded in 2000. Main shareholders: Ramzi Raad Founded as The Holding Group (THG) in 1997. Main Founded in 1917. Main shareholder: WPP Group. Founded in 1974. Main shareholder: Publicis Groupe. Founded in 2000. Main Shareholder: Publicis Groupe. (Chairman & CEO). Number of employees: 400+. INTERPUBLIC family. Headquartered in Dubai. Chief officers: Akram Number of employees: 579. Headquartered in Dubai. OMNICOM (Chairman), Reda Raad (CEO), TBWA Worldwide. Number shareholders: WPP, Y&R. Headquartered in Dubai. WPP Number of employees: 200+. Headquartered in Dubai. Number of employees: 685. Headquartered in Dubai. Chief PUBLICIS Headquartered in Dubai. Number of employees: 425. Headquartered in Athens & Beirut. Chief Officers: Rafic Miknas (Chairman), Ghassan Harfouche (Group CEO), Chief officers: Elie Khouri (CEO, MENA), Vineet Saraf (CFO, of employees: 1,000. Headquartered in Dubai. Chief Subsidiary agencies: Y&R, Intermarkets, The Classic Chief officers: Eric Hanna (CEO, MENA), Nadim Khoury officers: Farid Chehab (Honorary Chairman/Advisor to the Chief Officers: Alex Saber (Chairman SMG/VivaKi MENA), Saadeh (Chairman & CEO), Saad Hijjawi (Vice-chairman), Mohamad Haidar (COO). Subsidiary agencies: FP7, MENA), Chadi Farhat (Executive director, investments), Fadi officers: Ramzi Raad (Chairman), Reda Raad (CEO), Rafic Partnership, ASDA’A Burson-Marsteller, PSB Middle East, (COO, MENA), Mike Shackle (Chief creative officer, MENA, Management Board) Raja Trad (CEO), Bechara Mouzannar GROUPE John Antoniades (CEO), Marc Haddad (CFO), Bashar Gregory Tikhanoff (President & COO), Gabi Kaddoum GROUP OF Lowe MENA, Weber Shandwick MENA, Promoseven360, Chamat (Regional executive director, human capital), Firas GROUP Kamaleddine. (CSO), Walid Kanaan (ECD), Ralph Khoury Polaris PR, Raée PR, Wunderman, Tattoo Interactive, GROUP Roy Farhat (Chief digital officer, MENA). Major clients: (CCO), Maher Achi (COO), Louis Trad (CFO). Major clients: Abdulkarim (Chief talent officer), Tarek Daouk (Regional (Treasurer), Joe Jabbour (CFO). Major clients: Beiersdorf, MRM//McCann, McCann Health, UM MENA, Initiative Ghazal (Regional executive director, operations), Eric (CFO), Noah Khan (Head of DAN, Dubai), Khalil Salem (GM, MEC, MC2 Communications. Procter & Gamble (Pantene, Fairy, Downy; Wella, Procter & Gamble Phillip Morris, Dubai Telecom (Du), MD of Mediavest), Aneez Haiyoom (MD of Mediavest Boeing, Emirates Group, Mondelez. Subsidiary COMPANIES MENA, Magna Global, Commonwealth//McCann, Capella, Mirabel (Regional executive director, marketing). Website: Integer), Ashraf Shakah (MD, Ketchum Raad). Major Koleston, Nice & Easy, Duracell, Gillette, Escada, Boss); McDonalds, Fromageries Bel, Samsung, Takamool, General SAATCHI & SAATCHI Dubai), Ali Nehme (MD of Digital), Ryan Murdoch (Head of agencies: Horizon FCB, BPN, GolinMENA, Blue Platform 5, Jack Morton. www.omnicommediagroupmena.com IMPACT BBDO clients: Nissan, Infiniti, AW Rostamani, Standard Chartered ASDA’A BURSON-MARSTELLER MEMAC OGILVY Visa International; GlaxoSmithKline (Sensodyne, Panadol, Motors, Savola, Mobinil, Asiacell, Kelloggs, Saudi Goody, Founded in 1990. Main shareholder: Publicis Groupe. data & analytics), Racha Makarem (MD of Research & Barracuda, Frontline Shopper. Founded in 1971. Main shareholder: BBDO Worldwide. Bank, Henkel, Michelin, Qatar Foundation, Meraas, EMAAR, Founded in 1999. Main shareholders: WPP, Menacom, Founded in 1984. Main shareholders: Edmond Moutran Horlicks, Pronamel); Ferrero (Kinder, Ferrero Rocher, Banque Audi, Diageo UDV. Subsidiary agencies: Leo Burnett, Number of employees: 139. Headquartered in Dubai Insight), Amer El Hajj (EVP, group commercial & trading UM FP7 OMD MENA Number of employees: 1,000+. Headquartered in Abu Dhabi Music & Arts Foundation, Almarai, Dubai Events Sunil John. Number of employees: 150. Headquartered (Chairman & CEO), WPP Group. Number of employees: Raffaello); Kellogg’s (Pringles), HSBC; Jumeirah Golf Leo Burnett/Arc, Flip Media, Atelier, LeoComm. Website: Chief officers: Adil Khan (CEO), Richard Copping (ECD), MD), Cristina Charles (Business development director), HORIZON FCB Founded in 2002. Number of employees: 500. Founded in 1968. Main shareholder: MCN. Number of Founded in 2002. Main shareholder: Omnicom Group. Dubai. Chief officers: Dani Richa (Chairman & CEO, Impact & Promotions Establishment, Bloomingdale’s, 7 Days, in Dubai. Chief officers: Sunil John (CEO), Bashar Al Kadhi 700+. Headquartered in Beirut. Chief officers: Edmond Estate, Yahsat. Website: www.greymena.com www.leoburnettmena.com Kristine Varma (CFO), Khaled Ghorayeb (VP growth) Ramzi Ghanem (MD, KSA), Wilson Issa (MD, VivaKi Levant), Founded in 1976. Number of employees: 300+. Headquartered in Dubai. Chief officers: Chris Skinner (CEO, employees: 532. Headquartered in Dubai. Chief Number of employees: 455. Headquartered in Dubai. BBDO MENAPAK & Africa), Shankar Narayan (CFO), Emirates Holidays, Emirates Airlines Recruitment, Johnson (COO). Major clients: Emaar Properties, General Electric, Moutran (Chairman & CEO), George Laham (Regional MD, Major clients: P&G, Kraft, General Mills, Mead Johnson, Nael Halabi (MD, VivaKi Kuwait), Tarek Latif (GM, Egypt), Headquartered in Dubai. Chief Officers: Rafic Saadeh UM MENA), Joe Nicolas (Head of products), Zubair Siddiqui officers: Tarek Miknas (CEO, FP7/MENA), Binit Shah Chief officers: Elie Khouri (CEO), Nadim Samara (MD, Douglas Palau (VP). Major clients: Axiom, Azadea, & Johnson, Qatar Tourism. Website: www.tbwaraad.com Ford Middle East, Dubai EXPO 2020 Bid, Emirates NBD, Levant & North Africa), Ronald Howes (COO), Paul Shearer MEDIACOM ZENITH MENA Novartis, RTA, Samba, ADCB, Cadillac, Isuzu, TRA, GSK, Alain Brahamcha (Client MD, Starcom UAE). Major clients: (Chairman & CEO), Saad Hijjawi (Vice-chairman), Gregory (MD, UM Dubai), Ziad Chalhoub (Regional investment director). (CFO, FP7/MENA), Tahaab Rais (Head of planning, FP7/ UAE & Lower Gulf), Faisal Shams (GM, Arabia/Riyadh), BACARDI, Dubai Properties Group/Dubai Holding, Emirates McDonald’s Arabia, Total Middle East, Starwood Hotels & (CCO), Ghassan Maraqa (CFO), Saada Hammad (Public Founded in 2000. Main shareholder: WPP. Number of Founded in 2003. Main shareholder: Publicis Groupe as Nakheel, Mondelez, Mai Dubai, HSBC Premier. P&G, Samsung, du, Almarai, Saudi Telecom (STC), Tikhanoff (President & COO), Gabi Kaddoum (Treasurer), Joe Major clients: Coca-Cola, L’Oréal, Sony, Hershey’s, MENA), Jad Hindy (Head of innovation, FP7/MENA), Hani Dajani (GM, Jeddah), Wissam Najjar (MD, Lebanon), Airline, Etisalat, GE, HP, Johnson & Johnson, Mars, KETCHUM RAAD Resorts, Beiersdorf Middle East, Nestlé Middle East, OSN. relations regional director), Nabil Moutran (OgilvyOne regional employees: 116. Headquartered in Dubai. Chief VivaKi. Number of employees: 103. Headquartered in Subsidiary agencies: Saatchi & Saatchi X, Saatchi & Mondelez, Etihad Airways Partners, Mars, Visa, Wrigley, Jabbour (CFO), Tony Rouhana (VP Saudi Arabia & Levant), McDonald’s, Ooredoo, Sky News Arabia, Ford Al Tayer, Rak Sasan Saeidi (MD, FP7/UAE), Marc Lawandos (MD, FP7/ Rania Hafez (MD, Egypt), Eric Bequin (MD, North Africa), Mercedes-Benz, PepsiCo Beverages & Snacks, Visa. Founded in 2010. Main shareholders: Ramzi Raad director). Major clients: American Express, Coca-Cola, Officers: Tarek Abdalla (CEO, MENA), Chaouki Raad (CFO, Dubai. Chief officers: Alex Saber (Chairman, VivaKi MENA), Saatchi Digital. Website: www.saatchi.com OSN, Savola, Emirates NBD, Yas Marina, adidas, Majed Al Mazen Jawad (Group MD). Major clients: Allergan Bank, QFCA, Mobinil, BMA International, Sadia, Reckitt RUH), Sahar Zoghby (MD, FP7/CAI). Major clients: Coca- Naoufal Badri (GM, Morocco), Najette Melliti (GM, Tunisia), Subsidiary agencies: OMD, Impact Proximity, PHD, IPN. (Chairman), Reda Raad (CEO), Ketchum Inc. Number of Y&R MENA Huawei, Kimberly Clark, Unilever, BAT, GSK, IBM, BP, Philips, MENA), Razmik Kalaidjian (MD, Gulf), Jamal Hamadeh Marc Haddad (Chief financial officer, VivaKi MENA), Firas El Futtaim, IMG World of Adventure. Subsidiary agencies: (Juvederm), Beiersdorf (Nivea, Nivea Men, Eucerin), Boeing, Benckiser, Rani, Barbican, Dubai Duty Free, Perfetti, Exxon Cola, MasterCard, Arla Foods, Emirates Islamic Bank, Mark Soufiar (GM, Qatar), Kenza Hattab (Head of media, Website: www.impactbbdo.com employees: 35. Headquartered in Dubai. Chief officers: Founded in 1990. Main shareholders: WPP, Grohe, IKEA, Arab Bank, Indomie, Al Marai, Sunbulla, Google, (MD, KSA), Shahinda Kamal (MD, Egypt), Fida Shaaban Zein (CEO, Zenith MENA), CV Suvi (MD Strategy, Newcast OPTIMEDIA (SUBSIDIARY Business Compass, LiquidThread, MRY, Relevant24, RUN. Emirates Group (Emirates Skywards), Mondelez (Oreo & Mobil, 3M. Website: www.welcometoum.com Sony Mobiles, Nestlé, L’Oréal, Exxon Mobil, Orange OMD Algeria), Tro Taslakian (GM, OMD Kuwait). Website: Ramzi Raad (Chairman), Reda Raad (CEO), Ashraf Shakah Menacom. Number of employees: 430. Bupa Arabia, VIVA Telecom, Jazeera Airways, National (MD, Lebanon), Imane Stambouli (MD, Tunisia). Major MENA), Jamil Zablah (MD, Performics MENA), Kareem OF PUBLICIS ME) Website: www.mena.smvgroup.com Tuc), Behbehani Trading, Citi Group, Dubai South, Durrat Al Telecom, McDonald’s, Dubai Duty Free, MAF Leisure & www.omd.com/uae