Jointly Organised by

The Year of Growth The Region’s Dedicated Forum for Retailers, Shopping Centre Owners & Service Providers

NOVEMBER 24 - 26, 2013 The Westin Mina Seyahi, Dubai, UAE

www.reconmiddleeast.com

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Support Sponsor Supported and Endorsed by Media Partners

RECon & North Africa 2013 “The Growth of ”

The preeminent networking and educational conference for the Retailers, Shopping Centre Owners & Service Providers in the Middle East & North Africa.

Shopping centres in the Middle East and North Africa are among some of the most vibrant and successful throughout . It is clear that what made shopping centres successful in the first place, great brands, good food, and an array of entertainment options, will never go out of fashion. But to make these components work successfully you need to be up on the latest trends and best practices. RECon Middle East & North Africa will take participants on a deep dive to what they need to know now, and in the future, to operate successful shopping centres and to understand our retailers.

Conference The three day conference will feature intense pre-conference workshops, conference sessions, and panel discussions by noted industry experts and professionals that know the business inside and out. Just practical information and advice that shopping centre professionals can use to enhance their careers and improve their company’s bottom line.

Highlights of some of the topics and discussions this year: • Retail runway – New retailers, the best and brightest, in the MENA market • and : Changing landscapes – What to focus on? • Digital Conversations – What is really the ultimate objective of all this digital media? • This is how we did it: Inspiring retail success stories • How does sound control in your retail environment boost sales?

Program at a Glance • November 24, 2013 pre-Conference Workshops • November 25, 2013 reCon Middle East and North Africa Networking & Educational Conference • November 25, 2013 iCSC Middle East and North Africa Shopping Centre Awards and Gala Dinner • November 26, 2013 reCon Middle East and North Africa Networking & Educational Conference

2 | RECon Middle East & North Africa 2013 2013 Middle East and North Africa Shopping Centre Awards

The Middle East and North Africa Shopping Centre Awards are a prime opportunity for shopping centre owners, developers, management companies, architects, designers and retailers to showcase their efforts in design, development and operation of their centres and stores. To learn more about the 2013 Middle East and North Africa Shopping Centre Awards Program go to www.icsc.org/menaawards.

Deadline for entry is Monday, September 16, 2013. Awards will be announced at a Gala Dinner on November 25, 2013.

Retail Runway

Retail Runway is a special feature within the conference program where retail brands new to the MENA region or looking to expand operations in the region take to the stage in a dynamic 10-minute presentation on their concepts, plans and expectations.

If you are a retailer or know of a retail brand interested in starting or expanding its operations in the Middle East & North Africa, please email [email protected] with the following details: • Company name, country of origin and contact details • Brief introduction of company’s products and brands • Current geographical region/countries of operation • Which countries in the MENA region you are interested in

All entries will be reviewed by MECSC/ICSC and its board of advisors to determine the allocation of speaking slots. Entries will be short listed and confirmed 6 weeks prior to the event.

Sponsorship Promote your retail developments, retail concepts, products or services to a quality audience of decision makers at RECon Middle East and North Africa.

www.reconmiddleeast.com | 3 Pre-Conference Workshops – Sunday, November 24, 2013

Course 1: John-David W. Franklin SCLS Advanced Lease Negotiation Techniques. Bringing together regional challenges and seeking solutions from the global best practices. How to maximize the revenue and minimize the time to finalize the deals.

Course 2: Yaromir Steiner Creating a Multi-Year Strategic Plan and the Corresponding Annual Business Plan. Many centres that are being built lack a strategic business plan. Working with a live business model, this class will create a multi year strategic plan and the resulting annual business plan(s) using the best advice from a global expert, Yaromir Steiner.

Course 3: Karen Scott, SCDP, SCMD, CSM, LEED AP BD+C, LEED AP ID+C, PQP Tenant Mix and Merchandizing Strategy – the importance of ensuring your centre performs at the highest level begins with the tenant mix and merchandizing strategy. Learn from the person who literally wrote the book on industry best practices for the International Council of Shopping Centers. Karen Scott is an industry veteran who has been in the MENA region for many years.

4 | RECon Middle East & North Africa 2013 Sea Markets. New retailers from around the world will Conference Day 1 – Monday, November 25, 2013 showcase their new brands and especially a timely look at the Turkish brands coming into the MENA region presented 8:30 – 9:15 Registration by Cem Eric, General Manager, Kanyon Real Estate Cem Eric Management Co. Board Member, AYD (Turkish Council 9:30 – 9:45 Conference Official Opening and Welcome of Shopping Centers) with a discussion on the Turkish retailers. Radek Podracky, Project Manager, Food Group David Macadam, CEO Alshaya Company discusses Alshaya’s most recent new – Middle East Council of Shopping Centres and brands. Georgy John, Director of Operations, Master of Ceremonies for the Day. Food Concepts with a successful, high performing food Radek offering. Keith Flanagan, General Manager of Al Ghurair Podracky Retail has newly signed brands to enter the market. Shawqi 9:45 – 10:00 Chairman's Welcome Address Ghanem, Managing Director of Grand Optics has a new entry Roberto Verino to present. Ulrich Hess is the Majid Saif Al Ghurair, Chairman, Director Wholesale International of Tom TailorGroup, Middle East Council of Shopping Centres, Hamburg. Tom Tailor is back in the region. The Tom Tailor brand is back to growth. Learn about all these exciting new President, BurJuman Georgy John retail offerings for the MENA region.

Michael Kercheval, President and CEO, International Council of Shopping Centres

Keith Shawqi Ulrich Hess 10:00 – 10:30 Adrian Hayes – Adventurer, Explorer and Flanagan Ghanem Mountaineer motivational speech – Life Skills 13:00 – 14:30 Lunch and Networking Break for Retail Professionals 14:30 – 15:00 "What is really the ultimate objective of all this?" Michael Baker, Owner, Baker Consulting will share his insights on how Technology will do as much and more for 10:30 – 11:00 The Year of Growth physical stores and shopping centres in the next 10 years Dubai Duty Free – Celebrates the 30th anniversary in as Technology has done for e-commerce in the retail arena operations in December this year with sales of USD $1.6 in the past 10 years. billion annually. What makes the DDF one of the top performing retail environments in the world? Learn how this 15:00 – 15:35 Regional Round Up – New Mall Development – Opportunities abound from the UAE to Iraq thriving Middle East retail operation has met the challenges – Iran to Morocco. and continues to grow at an exponential pace year over Retail Growth continues at a great pace throughout the year. Ramesh Cidambi, Senior VP, IT and Logistics leads MENA region. Learn how to manage today’s pressures to the discussion. identify the right locations. A candid session on the growth potential for retailers and developers in the region. Shane 11:00 – 11:30 Julian Treasure – TED Talks veteran. Eldstrom, Director of Development, NREC, Harvey The importance of having the right sound in a shopping Monk, Managing Director of GRMC and Irwin Barkan, environment – Julian is a world expert in sound and how to CEO, BG International will bring us up to date on the latest maximize revenue in shopping centres through ensuring the developments in the MENA region and beyond into Africa. ambient sound is conducive to purchasing and increasing dwell time. Learn how the future will sound.

11:30- 13:00 Retail Runway The Retail Runway is a crowd favorite for ICSC and Shane Harvey Irwin MECSC events and features retailers and industry Eldstrom Monk Barkan professionals that deliver 10 minute presentations about their specific expansion plans, site requirements and 15:50 –16:20 Break Out Session desired demographics as well as the platform to unveil A. Global Management in the Shopping Center Mohammad their new products and services. Retailers are expanding Industry: Self Study Questions For Excellence Alawi again. Trends have changed and a new norm now exists in John-David W. Franklin SCLS, Senior Vice President, our market. Take an in-depth look at today’s site selection Madison Marquette, & Zachary Franklin, Head of Market strategy. Our moderator is Mohammad Alawi, CEO, Red Research, You on Demand China, Beijing, China

*Program and Speakers are subject to change.

www.reconmiddleeast.com | 5 B. I agreed to What? Jayne Rafter from RLI magazine moderates the panel. Karen Scott, SCDP, SCMD, CSM, LEED AP BD+C, LEED Participants include Duncan McLellan, GM, Dubai AP ID+C, PQP, President, Centerworks Retail, LLC Holding Group, Maitha Al Dossari, Chief Operating International Consulting Officer, Emaar Retail LLC and the General Manager, Neil Roberts Corporate Services at Emaar Properties PJSC. 16:20 Wrap Up of Conference Formalities for Day 1 Neil Roberts, International Franchise Director 18:00 Cocktail Networking Reception – Westin Hotel for Boux Avenue, Jeremy Johnston, CEO, – Deck Area Zohoor Alreef and Iain Burton, Chairman, Aspinal House. 19:00 – 22:00 ICSC Middle East and North Africa Shopping Centre Jeremy Iain Burton Awards Ceremony & Gala Dinner – Business Attire Johnston

22:00 End of Day 1 RECon Conference and Gala Awards 12:15 – 12:45 Valerie J. Cammiso, Executive Director and President of the ICSC Foundation, the charitable arm of the ICSC. She directs the Foundation’s operations. Focused on Conference Day 2 – Tuesday, November 26, 2013 scholarships and community engagement, the goal is to elevate the ICSC Foundation to be the industry’s charity. 10:00 – 10:15 Conference Opening Remarks

12:45 – 14:15 Lunch and Networking Break 10:15 – 11:00 Opening Session and Theme of our Conference – What would Dubai winning the Expo 2020 as the host city mean for Retail in the MENA region? 13:00 – 14:15 MECSC Annual General Meeting

On November 27th the decision will be announced globally who the host city will be of EXPO 2020. Our belief is Dubai 14:30 – 15:00 Panel Session will win the EXPO 2020 bid. Phil McArthur and his panel will This is how we did it!!!!! Inspiring Success Stories discuss the impact of what winning the host city will mean Developers who held their course with a global vision. to Dubai and the MENA region retail growth. Our panel will The process of developing designing or repositioning a discuss the retail implications, benefits and planning for shopping centre is the result of innovative thought, planning, hosting EXPO 2020. Our twin themes - The Year of Growth teamwork and effort. Learn from these real life examples and What would Dubai winning the Expo 2020 as the host city mean for Retail in the MENA region? is the discussion. of how to ‘get it done’. Challenging situations become This panel discussion will set the tone for retail growth in the opportunities through persistence and creativity. Banu Tas, MENA region over the next seven years. Come and learn why. GM, Deerfields Shopping Centre will be moderating the panel. Gogi George, General Manager Development and Leasing from Lulu Group International, David Thurling, 11:00 – 12:15 Retailer panel discussion. Blaze of Opportunity. VP, Malls-Al Ghurair, and Marc Christian Riebe Founder, Chairman & CEO of The Location Group will participate. The Middle East has emerged as a key market for global retailers and the shopping centre industry in particular is experiencing unprecedented growth. Dubai has retained its position as the second most important international retail Jayne destination globally, closely behind London, the Emirate Rafter ranks in fourth place amongst the world’s hottest retail Banu Tas Gogi David Marc markets with 25 new retailer entries during 2012, including George Thurling Christian Riebe American retailer Franklin & Marshall, Italian polo heritage brand Galvanni. Within this session we will take a look at 15:00 Closing Remarks – End of Conference why retailers are continuing to seek locations in the Middle East particularly when it is becoming a bit crowded in Duncan some of the markets? We will examine how many store McLellan locations are needed for a successful retail roll out in the 14:45 – 15:45 Break Out Session region, whilst exploring the best performing retail locations A. Leadership in the Shopping Center Industry: Knowing city by city together with the importance of the retail mix What to Look For and adjacencies. Finally we will take a look at how the ‘high John-David W. Franklin SCLS, Senior Vice President, street venue’ can be configured to be more successful in Madison Marquette & Samuel Franklin, JD Candidate University of Pittsburgh School of Law ('15) Pittsburgh, Maitha Al the Middle Eastern markets? Dossari PA, USA

*Program and Speakers are subject to change.

6 | RECon Middle East & North Africa 2013 The Who’s Who of the Shopping Industry will participate. Past attendees included :

• 5+Design • CITYMALL Co. Ltd. • RAW Group • Abdali Boulevard Company PSC • Citystars Properties • Haskoll Architects & Designers • Raya Smart Buildings • Abdulla Fouad Holding Co. • Cluttons • Heraa International Mall • RD&R Consultants • Abu Issa Holding • Colliers International • Home Centre • Red Sea Markets Co. • Air Arabia • Commerz Real Estate • Hutensky Partners • Redstar Bistro • Al Baik Food Systems • Conseil National des Centres • Images RetailME • Retail Arabia International • Al Futtaim Group Real Estate Commerciaux • International Council of • Retail Real Estate Co. • Al Ghurair Centre • Costa Coffee shopping Centers • Right General Trading LLC • Al Hamra Mall • Creations Global Retail • Jananah Investment • RLI • Al Khozama Management • Cushman and Wakefield • Jones Lang LaSalle MENA • Royal Garden Centre Co. Ltd • • JSC Tbilisi Central • RTKL • Al Othaim Real Estate • Dar Al Arkan Real Estate • Jumeirah Group • Sacoor Brothers investment & Deveopment Co. development Co. • Just Falafel • Safcorp Holding Company • Al Rashid Trading & • Darwish Holding • Kamal Osman Jamjoom • Salhia Real Estate Co. Contracting Co. • Deep Advertising group LLC • Al Retaj Holding • Deerfields LLC • Kinan International Real Estate • Savant Data Systems • Al Taameer Real Estate • Design International development Co. • Science of the Time investment Co. • • Kingdom Centre • Seef Properties • Al Waha Khartoum • Dubai Properties • Landmark Group • SES Spar European Shopping • Alandalus Property • Egyptian Centres • Limelight Creative Services Centers • Alargan International Real • Eimar Arabia Real Estate • Line Investments & Property LLC • Shangrila›s Barr Al Jissah estate Co. Development • LP Flex resort & Spa • ALDAR Properties PJSC • Emaar Malls Group LLC • M.H. Alshaya Co. LLC • Sharjah Holding • Alexandria Property Management • Emirates NBD • Madina Mall • Sharjah Investment & & Consultation Co. • Ezam Investment • Madison Marquette Retail Group development Authority • Al-Nahdi Medical Company • Ezdan Shopping Malls • Magrabi Retail • Shoppertrak • Altoon Partners LLP • Faden Media • Majid Al Futtaim Properties • SIDCOM GROUP • Apparel FZCO • Fine Fare Food Market • Mall First • Sign Tech Communications • Applebee›s UK • First Arabian Hotels & Resort • Mall Media Inc. • Sparky›s (Al Hokair Group) • Arabian Automobiles Company S.A.E • LLC • Sq. Ft. Consulting • Arabian Centre LLC • Flormar-Doha • Manar Mall • Stak Design • Arabian Centres • Franchise Middle East • Maputo Shopping Centre • Sumo Sushi & Bento • Asadel General Trading LLC • French Department Store LLC • Marina Gulf Trading • Tamdeen Group • Aswaq Management & Services • Fucom LLC • Markaz Al Bahja Mall • Tasweeq Shopping Malls • Atlantis The Palm • Fun and Joy at Work • MasterCard Worldwide middle East • Azizia Panda United • FX Simulation • McArthur+Company • Tawar Mall • Baniyas Investment & Dev. Co. • Future Food • Mohammad Al Habib Real • TDIC • Barakat Optical • Genena City estate Co. • Tejuri • BASS • Giordano Fashions LLC • MRJ • The American University in Cairo • Better Life • Giordano Middle East FZE • Moda Mall • The Developers • Booz & Company • GLA Management • Msquared Shopping Centers LLC • Brands • Glasgow Consulting (M.E.) • NAI Capital, Inc. • The Zubair Corporation • Build-A-Bear Workshop® • Global Ease • Nael & Bin Harmal Investment • United Development Company • Gulf States • Google Co. LLC • United Gulf Real Estate • Bukhowa Investments LLC • Government of Dubai • Neguin Company SDN BHD services Co. • BurJuman Centre • Department of Economic • Noas Trading LLC • Upscale Retail LLC • Cascada Village Development • Nutrition Zone • Verdia • Cefic Turkey • Grand Optics LLC • Panmeas Jewellery LLC • VISA Middle East FZ-LLC • Chalhoub Group Retail • Gulf Related • R2E Consultants Inc • Wahat Hili Mall • Citadel Properties • H&M • RA SAL • Wave Infratech Pty. LTD. • City Center Doha • Hadia Abdul Latif Jameel • Raseel Properties Co. • Yateem Centre

Register Online at www.reconmiddleeast.com Take advantage of early bird offers until October 27, 2013! www.reconmiddleeast.com | 7