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2016 Shopping Centre & Retailer Awards

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2016 Shopping Centre & Retailer Awards FINALISTS TRADITIONAL MARKETING Advertising A Whole New World of Flavours BurJuman Centre Dubai, United Arab Emirates Management Company: BurJuman Centre LLC Owner: Saif Al Ghurair Group BurJuman's ‘A Whole New World of Flavours’ campaign used colourful hot air balloons in mall signage and media platforms to promote the launch of the center's new food court and restaurant offerings. All-New Gift Card Launch - Christmas City Centre Beirut Beirut, Lebanon Owner/Management Company: Majid Al Futtaim Properties City Centre Beirut launched their new co-branded gift card during the Christmas season with a comprehensive 360 degree campaign that generated more than $467,000 in positive PR value. Free Movie Day City Centre Fujairah Fujairah, United Arab Emirates Owner/Management Company: Majid Al Futtaim Properties City Centre Fujairah’s free movie trifecta initiative increased footfall by more than 25%, exceeded all targetted media objectives, and created significant attention on the centre’s social media platforms Shaun the Sheep Entertainment City Centre Muscat and City Centre Qurum Oman Owner/Management Company: Majid Al Futtaim Properties City Centre Qurum and City Centre Muscat hosted the ‘Shaun the Sheep’ event that included several daily performances of ‘Dancing with Shaun’, as well as the interactive ‘Championsheeps’ games zone. 2015/2016 Advertising Campaign The Galleria Al Maryah Island Abu Dhabi, United Arab Emirates Management Company: Gulf Related Owner: Gulf Related and Mubadala Real Estate & Infrastructure (MREI) The Galleria on Al Maryah Island employed nine social media influencers in their 2015/2016 Advertising Campaign to promote the centre’s diverse fashion, food and beverage, and special event offerings. Cause Related Marketing 360 MALL Mother & Baby Lounge 360 MALL Kuwait City, Kuwait Management Company: GLA Property Management Co. W.L.L. Owner: Tamdeen Shopping Center Development Co. K.S.C.C. The Mother & Baby Lounge includes a reception area with a dedicated attendant, comfortable seating, subdued lighting, a kitchenette, and three cubicles equipped for breastfeeding and nappy changes. Officially Amazing UPlift Al Wahda Mall Abu Dhabi, United Arab Emirates Management Company: Line Investments and Property LLC (Lulu Group International) Owner: Mr. Yusuffali M.A. Al Wahda Mall’s hosting of Eva Clarke’s efforts to set Guinness world records for the most pushups, included a fund-raising event that generated more than $15,700 USD to benefit street kids in Brasil Tree of Life Arabian Center Dubai, United Arab Emirates Management Company: Lals Group Owner: Mr. Lal Ganwani The ‘Tree of Life’ – Arabian Center’s annual Ramadan initiative – symbolically displays the community’s efforts to bring light, hope, faith, and change, to the lives of orphaned children. Park Right Campaign City Centre Bahrain Manama, Kingdom of Bahrain Owner/Management Company: Majid Al Futtaim Properties The objective of the ‘Park Right’ campaign was to raise awareness on correct parking practices and the importance of parking in designated areas, as well as to ensure the safety of disabled centre visitors. 31 Days of Happiness City Centre Sharjah Emirate of Sharjah, United Arab Emirates Owner/Management Company: Majid Al Futtaim Properties City Centre Sharjah’s ‘31 Days of Happiness’ campaign included unexpected acts of kindness and surprise, as well as special rewards, promotions, and gifts, in celebration of the holy month of Ramadan. #GiftYourTime Campaign Centrepoint Dubai, United Arab Emirates Management Company: Landmark Group Based on insight revealing 48% of parents feel they don’t spend enough time with their families, Centerpoint’s Family Day campaign focussed on giving children the best gift of all – a parent’s time. Breast Cancer Awarness Campaign City Centre Beirut Beirut, Lebanon Owner/Management Company: Majid Al Futtaim Properties City Centre Beirut covered mirrors in women’s washrooms in opaque pink vinyl with two holes in the middle with the caption ‘There are things worth checking more often. Check for Breast Cancer.’ Not Just Special, But Super! City Centre Deira Dubai, United Arab Emirates Owner/Management Company: Majid Al Futtaim Properties The ‘Not Just Special but Super!’ campaign featured collaboration with 20 special needs children, to create and produce a 3-D printed figurine of each child’s face on their favourite superhero’s body. The Young Engineer Event in Dana Mall Dana Mall Yanbu, Saudi Arabia Owner/ Management Company: Kinan International Real Estate Company The ‘Young Engineer’ initiative was designed to encourage children to compete in a series of educational activities, whilst enriching their knowledge of the Industrial City and the Yanbu Royal Commission. ‘Green Dream 2022’ Ezdan Mall Doha, Qatar Owner/Management Company: Ezdan Holding Group Ezdan Mall’s ‘Green Dream 2022’ initiative includes a variety of ongoing projects and events designed to encourage the community’s families and business owners to embrace a culture of eco-responsibility. Herfah Exhibition Kingdom Centre Riyadh, Saudi Arabia Owner/Management Company: Trade Centre Company Limited The Herfah Exhibition at the Kingdom Centre displayed the handicraft work created by 140 Saudi women, to raise awareness and support for the importance of preserving a national cultural heritage. Stollen Charity Cake Sale Mall of the Emirates Dubai, United Arab Emirates Owner/Management Company: Majid Al Futtaim Properties Community children and local chefs worked together to create 700-meters of German Stollen cakes, which were then sold at a center event, with sale revenues going to the Dubai Center for Special Needs. Building Hope, Brick by Brick Mubarak & Brothers Investments, UAE Abu Dhabi, United Arab Emirates The ‘Building Hope, Brick by Brick’ campaign generated awareness and raised funds for a Special Care Centre that provides medical practitioners, skilled teachers, and equipment, for people with disabilities. Darbak Oman Avenues Mall Muscat, Oman Management Company: Lulu Group International Owner: Al Taher Properties & Lulu Group International Oman Avenues Mall installed a 2.25 km walking track throughout the mall’s five levels, incorporating motivational messages along the way to encourage users as they walked off unwanted pounds. 4th Iftar Abnaa Alkahir Red Sea Mall Jeddah, Saudi Arabia Management Company: Intimaa Real Estate Owner: Red Sea Market Co LTD Red Sea Mall’s fourth annual ‘Iftar Abnaa AlKhair’ event included a sumptuous feast, live entertainment, craft activites, amusement rides, and gifts, for 1,000 orphaned children from around the region. Productive Families Booth Red Sea Mall Jeddah, Saudi Arabia Management Company: Intimaa Real Estate Owner: Red Sea Market Co LTD Throughout the year, more than 100 families from the community will be given the opportunity to display and sell their merchandises free of charge at Red Sea Mall’s ‘Productive Families Booth’. Customer Service Experience and/or Engagement We Make Happy 360 MALL Kuwait City, Kuwait Management Company: GLA Property Management Co. W.L.L. Owner: Tamdeen Shopping Center Development Co. K.S.C.C. The Mother & Baby Lounge, Mobile Phone Chargers, Porters, Chilled Water Bottles, Wet Wipes, and Child Safety Wrist Bands, are amongst the 24 free customer service amenities available at 360 Mall. 360 MALL Mother & Baby Lounge 360 MALL Kuwait City, Kuwait Management Company: GLA Property Management Co. W.L.L. Owner: Tamdeen Shopping Center Development Co. K.S.C.C. Nearly 5,000 mothers visited 360 MALL’s Mother & Baby Lounge – a dedicated area for mothers to breastfeed and care for their babies in a calming and tranquil environment. Kinan Mega Summer Event Kinan International Real Estate Company Jeddah, Saudi Arabia The Kinan Mega Summer Event held in six malls in four cities over a 45-day period, included live performances and activities with beloved cartoon characters, as well as gift giveaways and promotions. Customer Service Training Program Majid Al Futtaim Properties Dubai, United Arab emirates The Majid Al Futtaim Management Team designed and executed a specialised customer service training program for its 146 team members in centers across the UAE, Oman, Bahrain, Lebanon, and Egypt. Grand Opening, Expansion & Renovation Al Othaim Mall-Uneizah Grand Opening Al Othaim Mall-Uneizah Uneizah, Saudi Arabia Owner/Management Company: OREIDCO Al Othaim Mall’s Grand Opening campaign included family-friendly exhibitions, a 50% discount on food and beverage and entertainment offerings, and an opportunity for shoppers to win one of 10 new cars. Unboxed at BOXPARK BOXPARK Dubai, United Arab Emirates Owner/Management Company: Meraas - Box Park LLC The ‘UNBOXED’ grand opening campaign included themed performers, acrobats, contortionists, dancers and magicians, leaping unexpectedly out of large gift boxes placed around the BOXPARK development Grand Opening Celebration City Centre Muscat Muscat, Oman Owner/Management Company: Majid Al Futtaim Properties Owner: Majid Al Futtaim City Centre Muscat’s redevelopment celebrations included a grand opening event, live entertainment, community and cultural initiatives, National Day celebrations, and a series of fashion shows. Expansion Grand Opening Mall of the Emirates Dubai, United Arab Emirates Owner/Management Company: Majid Al Futtaim Properties Mall of the Emirates celebrated the unveiling of their new luxury wing with an exclusive grand opening event featuring live performances, luxury gift giveaways, and the latest in technological innovations.
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