for Inspiration New York amfAR To Benefit amfAR, The Foundation for AIDS Research

March 2015 Hong Kong,

Event produced by Andy Boose / AAB Productions and Josh Wood Productions A Golden Opportunity amfAR, The Foundation for AIDS Research, will soon announce its first ever benefit gala in Hong Kong, tentatively scheduled to take place in March 2015. While the precise venue remains to be determined, the event will include a cocktail reception, festive gala dinner, live auction, and top-flight entertainment. As with all of amfAR’s high-profile benefit galas, the dinner will feature international celebrities and will attract a guest list including leaders from the worlds of entertainment, fashion, film, business, and philanthropy. amfAR is known around the world for the international benefit galas that have supported the Foundation’s 30 and for Cinema Against AIDS Cannes Abhishek Bachchan, , Nita Ambani, and Aishwarya Rai Bachchan for amfAR years of leadership and accomplishment in the field of HIV/AIDS research. Cinema Against AIDS, amfAR’s signature fundraiser, is the most sought-after event during the and in its 21 years has raised more than $100 million for AIDS research. Ziyi for Cinema Against AIDS Cannes amfAR has also hosted events in , Rome and , Italy; São Paulo and Rio de Janeiro, Brazil; Mumbai, India; Toronto, Canada; Paris, France; and Vienna, Austria.

Janet Jackson for Cinema Against AIDS Cannes amfAR CEO Kevin Robert Frost and for Inspiration Paris

Fergie for Inspiration New York

Madonna for Cinema Against AIDS Cannes The Red Collection for Cinema Against AIDS Cannes A Star-Studded Cast amfAR’s fundraising events are world renowned for their ability to attract a glittering list of top celebrities, entertainment industry elite, and international society.

Attendees have included:

Ben Affleck • • Prince Albert of Monaco Marc Anthony • • Lance Armstrong • • • • Harry Belafonte Gael Garcia Bernal • Beyoncé • Mary J. Blige and Kelly Preston for Cinema Against AIDS Cannes Michelle Yeoh for amfAR New York Emily Blunt • Adrien Brody • Carla Bruni-Sarkozy • • • Don Cheadle • • George Clooney • • Russell Crowe Penelope Cruz • • Matt Damon Rosario Dawson • • Marion Cotillard and for Cinema Against AIDS Cannes • Robert DeNiro • Leonardo DiCaprio • • Fergie Tom Ford • • • • Salma Hayek • Eva Herzigova Elizabeth Hurley Iman • • Janet Jackson • Mick Jagger • Wyclef Jean • Elton John • Milla Jovovich • • Diane Kruger • • Lady Gaga • • • Julianna Margulies Sienna Miller • • Kylie Minogue Angela Missoni • Mary-Kate and Ashley Olsen Clive Owen • Sarah Jessica Parker • Dev Patel • • Freida Pinto Ryan Gosling, Emily Blunt, and for Cinema Against AIDS Cannes Natalie Portman • Aishwarya Rai • Natasha Richardson • Carine Roitfeld • Zoë Saldana Mick Jagger and Benicio Del Toro for Cinema Against AIDS Cannes Claudia Schiffer • Julian Schnabel • Liev Schreiber Mallika Sherawat • Gwen Stefani • Sharon Stone • • • Christy Turlington • Donatella Dita Von Teese • • Harvey Weinstein • Michelle Yeoh • and many more

Kesha for amfAR India Lady Gaga for amfAR New York Kim Kardashian for Cinema Against AIDS Cannes for Cinema Against AIDS Cannes Andrea Bocelli for Cinema Against AIDS Cannes

Liu Wen for CInema Against AIDS Cannes Nicole Scherzinger and Lewis Hamilton for CInema Against AIDS Cannes

Kati Nescher, Soo Joo Park, and Chiharu Okunugi for Cinema Against AIDS Cannes for Cinema Against AIDS Cannes

Uma Thurman for Inspiration New York for Inspiration Sao Paulo Goldie Hawn for Inspiration for amfAR India Justin Bieber for Cinema Against AIDS Cannes Sponsorship Levels Presenting Sponsor Benefits – $400,000 Signature Sponsor Benefits – $200,000 • Inclusion as Signature Sponsor in all printed materials • Prominent (top level, above the title) inclusion as related to amfAR Hong Kong (the Event), including: Presenting Sponsor in all printed materials related to • Event invitations sent to amfAR’s international amfAR Hong Kong (the Event), including: social lists, amfAR’s celebrity supporters, key • Event invitations sent to amfAR’s international tastemakers, and important decision makers social lists, amfAR’s celebrity supporters, key • Event programs and auction catalogs tastemakers, and important decision makers • Logo inclusion on the Event’s media backdrop on the • Event programs and auction catalogs red carpet • Prominent logo inclusion on the Event’s media backdrop • Logo inclusion on the Event’s stage backdrop on the red carpet • Logo inclusion on video screens displayed at various • Prominent logo inclusion on the amfAR Hong Kong stage points during the Event backdrop • Opportunity for one corporate executive to be listed • Prominent logo inclusion on video screens displayed at as an Event Co-Chair on all related materials (press various points during the Event for Cinema Against AIDS Cannes releases, invitations, and programs) for Inspiration Los Angeles • Opportunity for one corporate executive to be listed as an • Corporate message to receive mention in pre- and Event Chair (press releases, invitations, and programs) post-event press releases and tip sheets • Corporate message to receive prominent mention in all • Inclusion by amfAR in its coverage of amfAR Hong pre- and post-event press releases and tip sheets. Kong in a variety of print and electronic publications, • Prominent inclusion by amfAR in its coverage of amfAR including: Hong Kong in a variety of print and electronic publications • amfAR’s newsletter, Innovations, which mails to including: approximately 60,000 worldwide • amfAR’s newsletter, Innovations, which mails to • amfAR’s website, www.amfar.org approximately 60,000 worldwide • Category exclusivity—no other brands competitive to • amfAR’s website, www.amfar.org your core business will be in any event sponsorship • Category exclusivity—no other brands competitive to category your core business will be in the Presenting Sponsor or • Inclusion in amfAR’s social media strategy surrounding Signature Sponsor category the Event • Inclusion in amfAR’s social media strategy surrounding • Opportunity to contribute a unique item to the Event’s the Event live auction • Opportunity to contribute a unique item to the Event’s live • Creation of a visible association with one of the world’s auction leading nonprofit organizations dedicated to the support • Opportunity for product placement/integration into the of AIDS research, HIV prevention, treatment education, Event and the advocacy of sound AIDS-related public policy • Creation of a very visible association with one of the for Inspiration Los Angeles Lady Gaga for amfAR New York world’s leading nonprofit organizations dedicated to the support of AIDS research, HIV prevention, treatment education, and the advocacy of sound AIDS-related public policy

Sarah Jessica Parker for Inspiration New York Cyndi Lauper for Inspiration New York Heidi Klum for Cinema Against AIDS Cannes Vanessa Redgrave, Peter Lindbergh, Nicola Bulgari, and for amfAR New York

amfAR Chairman Kenneth Cole and Jennifer Lopez for Inspiration New York

Her Royal Highness Princess Mette-Marit of Norway for Inspiration New York Chelsea Clinton for New York Gala

Sean Penn and for Cinema Against AIDS Cannes Nicole Kidman for Cinema Against AIDS Cannes Prince Albert and Princess Charlene of Monaco for Cinema Against AIDS Cannes Leonardo DiCaprio for Cinema Against AIDS Cannes amfAR, The Foundation for AIDS Research, is dedicated to ending the global AIDS epidemic through innovative research. Since its founding in 1985, amfAR has accelerated the pace of HIV/AIDS research and contributed to numerous breakthroughs that are extending and saving lives around the world. amfAR identi es critical gaps in our knowledge of HIV/AIDS and supports promising early-stage studies that often lack the preliminary data required by more traditional funders. Through its Research program, amfAR is advancing efforts to prevent HIV infection in those who are vulnerable and to improve treatment for people living with HIV/AIDS, with the ultimate goal of eradicating the virus. amfAR’s TREAT Asia program is a network of clinics, hospitals, and research institutions working with civil society to ensure the safe and effective delivery of HIV/AIDS treatments throughout Asia and the Paci c. TREAT Asia has become a for regional collaboration on treatment preparedness, education, training, and clinical research.

The GMT Initiative strives to reduce worldwide rates of HIV infection among gay men, other men who have sex with men (MSM), and transgender individuals (collectively GMT) in developing countries by providing small grants to grassroots groups that help expand HIV education and prevention. The GMT Initiative also works to build understanding and awareness of HIV epidemics among GMT, and advocates for effective policies and increased funding. Informed by thorough research and analysis, amfAR is a highly respected advocate of rational and compassionate AIDS-related public policy. The Foundation’s Public Policy program is engaged in efforts to increase investments in HIV/AIDS research; ensure a robust response to the global epidemic; expand access to prevention, treatment, and care; and protect the civil rights of all people affected by HIV/AIDS.

Through its Public Information program, amfAR generates awareness of the need for better treatment and prevention methods, and publishes educational materials on important AIDS-related research, treatment, prevention, and policy issues. As a respected voice on HIV/AIDS, amfAR frequently provides media commentary on research developments and other aspects of the epidemic.

www.amfar.org