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20Years Towards 20 YEARS TOWARDS a world unbound 20 years ago when Grameenphone first introduced mobile phone services in Bangladesh, its goal was to put a mobile phone in the hands of every person in the country and to enable access to modern technologies. Today, 20 years on, Grameenphone's vision is the full digitalisation of society and the creation of new solutions to simplify the lives of its customers. With the introduction of high speed 3G services, Grameenphone leads through innovative digital solutions that not only benefit customers, but society as well. Given the relentless conviction of Grameenphone to improve lives, its tools for progress at one's disposal, today and beyond, no dream is too big and no destination is too far. WELCOME TO OUR 2016 ANNUAL REPORT 2016 Grameenphone Annual Report Overview Business Performance Sustainability An introduction to our report with a Insights of our operation and how our Our sustainability efforts Overview snapshot of our business, key events strategy is delivered and achievements in 2016 02 Who We Are 10 Quarterly Business Highlights 2016 18 Sustainability Initiatives to 03 Vision, Mission & Values 12 Message from Chairman and CEO Drive Social Impact 04 History & Milestones 15 Management Discussion 20 Climate Change-Ensuring a Better Tomorrow 05 Products & Services & Analysis 22 Supply Chain Sustainability 06 Awards & Recognitions 2016 Business Performance 07 Performance Highlights 2016 09 Corporate Information Sustainability Governance Financial Analysis Additional Information Our framework for corporate governance, Our financial performance and statutory Corporate Information and Notice Management Team and the role and financial statements with associated contribution of our Board audit report and supporting notes 24 The Shareholders 50 Five Years’ Financial Summary 124 Useful Information for 26 Organisational Structure 52 Value Added Statement 2016 Shareholders Governance th 28 Directors’ Profile 53 Contribution to the National 128 Notice of the 20 Annual General Meeting 34 Management Team Profile Exchequer 129 Proxy Form and Attendance Slip 37 Corporate Governance in 55 Directors’ Report Grameenphone 73 Auditors’ Report & Audited 46 Internal Control over Financial Financial Statements Reporting (ICFR) Financial Analysis 47 Enterprise Risk Management 49 Audit Committee Report Additional Information Additional Visit: www.grameenphone.com to view the online version of this annual report. Grameenphone Annual Report 2016 WHO WE ARE... Grameenphone believes that connected societies are empowered societies. Across its 20 years journey, Grameenphone has made a significant impact on the socio-economic growth of the people of Bangladesh. In a changing digital landscape, we are now focused on strengthening our mobile data leadership, paving the way to become the most preferred partner in our customers’ digital journey. Years 20of Operating Excellence * 5,881 KM MILLION FIBRE NETWORK SUBSCRIBERS NATIONWIDE *it also includes fibre leased from other parties. 58 POINT OF SALES MILLION MOBILE DATA 24.5 USERS 357,744 We have invested Our 3G coverage is the widest in Bangladesh at BDT299b since our inception and covers 90.2% 99.5% No. 1 Network of the Bangladeshi in Bangladesh population BDT21.1b in 2016 to rollout 3G sites, OVER improve 2G coverage, 35,000 and enhance capacity SHAREHOLDERS Digitising the Customer Journey We have contributed BDT 523.4b Best Brand in to the National Exchequer Bangladesh since our inception awarded by Bangladesh Brand Forum > 6 million users > 2 million trial users Directly Employed 2,651 full-time equivalent employees 200K monthly active users > 3 million monthly visit and a large number of indirect jobs through suppliers, retailers, vendors & other business partners Grameenphone is now > 5 million downloads > 3 million downloads ISO 14001:2004 certified Company 2 Who We Are... VISION, MISSION 2016 & VALUES Grameenphone VISION Annual Report Kee Empower Societies sy p a p We provide the power of digital e ro it m communication, enabling everyone to e help is Overview k o ou improve their lives, build societies and t r e a e c s secure a better future for all. r u M e s h t o e Empower m r a e societies r e MISSION s B W g e n We are here to help i r ir e p our customers sp s Business Performance e in We exist to help our customers get c e tful B the full benefit of being connected. Our success is measured by how passionately they promote us. Sustainability Values Governance We‘re creative. We bring energy and Everything we produce should be easy to imagination to our work. Everything we understand and use. We should produce should look fresh and always remember that we try to modern. make customers’ lives easier. Be Inspiring Make Financial Analysis It Easy We acknowledge and respect Everything we do should work local cultures. We want to be a part Be Keep perfectly. If it doesn’t, we’re of local communities wherever we Respectful Promises there to put things right. We’re operate. We want to help customers about delivery, not over-promising. with their specific needs in a way that We’re about actions, not words. Information Additional suits the way of their life best. Vision, Mission & Values 3 Grameenphone Annual Report 2016 history & Milestones March 26 The Journey begins on the Launched Mobile to Mobile Advancing towards the Independence Day of Bangladesh Service (without PSTN Access) future with network swap 1997 1998 2011 • More customer centricity • Launched customer experience Introduced first ever 1999 lab and e-care solution Pre-Paid products • Swapped the entire network Providing communication solutions to 2012 40 million subscribers Launched WAP service in 2001 A family of 1 million small screen Launched ‘MobiCash’ financial subscribers 2010 service brand, Ekota for SME Launched 3G services in Bangladesh 2013 2003 Launched Grameenphone branded handset & Internet Modem Launched Prepaid 2009 Product with PSTN Successfully listed on the Connectivity Stock Exchanges in Bangladesh Family of 2 million subscribers Soaring like an eagle 2004 under the Grameenphone with 50 million subscribers 2014 umbrella Catering to a massive 2008 family of 20 million • Launched djuice brand subscribers • Sharing our smiles with 5 million subscribers • Revolution in electronic recharge • Launched EasyNet 2005 • Launched Grameenphone 2015 • Launched EDGE KrishiSheba (27676) • Voice SMS for the 1st time in Bangladesh 2006 2007 2016 • Expanding horizons with Converted to a Public • Launched GP Online Shop 10 million subscribers Limited Company • Introduced MyGP App • Introduced new Grameenphone logo • WowBox has reached more than 6 million users • Revamped Healthline (789) service under • New era with classified sites the name “Tonic” • Journey of Cellbazaar begins Introduced • Rebranded financial services under the Pay For Me service • Bill Pay service added name “GPAY” 4 History & Milestones Products 2016 Grameenphone & Services DIGITAL SERVICES ● GP Music ● Bioscope ● Comoyo ● WowBox ● My Contacts ● Capture ● Kidorkar ● WhiteBoard ● Co-branded Opera Services ● YouTube Pack ● Data Sponsorship ● GSMA Mobile Connect ● Facebook Freebasic ● Facebook Retail ● Wikipedia Zero ● Viber sticker pack ● Gamebox Annual Report PREPAID Overview INTERNET ● Nishchinto ● Bondhu ● djuice ● Smile Volume Based Packs: (2MB, 4MB, 35MB, 60MB ● Village Phone ● GP Public Phone ● BPO 75MB, 100MB, 250MB, 500MB, 1.5GB, 2.5GB ● Internet SIM ● Business Solution ● Shofol Night 2GB, 4GB, 8GB, 12GB, 20GB) ● Ekota ● Emergency Balance ● 1 Paisa offer Social Packs: (Facebook: 1 Day, 7 Days, 28 Days Packs ● 25 Paisa Offer ● Bundles ● Weekly Packs Viber: 1 Day Pack) ● Daily Pack ● Flexi-plan ● Business Solution ● Ekota Video Packs: (Weekly Video pack, Daily Heavy Video pack) Smart Plans: (Midi Plan, Mega Plan) Wi-Fi Hotspots around Dhaka City POSTPAID ● Xplore ● Xplore Legend ● GP Public Phone ROAMING ● Internet SIM ● Business Solution ● Ekota Outbound Roaming (Basic, Data, SMS, ● Business Performance Economic SMS) ● Inbound Roaming (Basic, Data, SMS, Travelling Connect Loyalty Program) ● International SMS IOT M4D & DEVICE ● Handset Feature Phone & Smartphone GP STAR Program (Android OS Smartphone with renowned ● Buy 1 Get 1 offer in selected 5 STAR Hotels brands, Apple iPhone) ● Tablets of renowned brands ● Internet & Connected Device 3G ● Attractive discounts in 80+ best outlets Sustainability all over Bangladesh ● STAR Iftar Party Modem ● 3G Router ● Wearables & ● STAR Movie Show ● Buy Data Pack & Be Accessories (Smartwatch etc.) ● TONIC STAR ● STAR Musical Evening ● Priority in ● MYSTUDY ● GP Krishi Sheba GPCs ● Attractive benefits while buying handsets ● Special discounts while buying special numbers DIGITAL CHANNELS ENTERPRISE SOLUTION ● GP Online Shop ● E-Retail ● Easy Net 2.0 Gamebox 3rd Party Digital Distribution ● BlackBerry Service ● Corporate Bulk SMS ● ● ● Online Recharge ● MyGP ● Voice Message Broadcast ● Vehicle Governance Tracking System ● Team Tracker ● Buddy Tracker ● Train Tracking ● M-Reporting ● GP-Connect ● M-Centrex ● Local Toll Free Service ● Go Broadband VALUE ADDED SERVICE ● Instant Messaging ● Pay for Me SMS ADJACENT BUSINESS ● Miss Call Alert ● Call Block ● Job Alert Infrastructure Services* ● Facebook/Twitter ● Music Radio Financial Services** ● Voice SMS ● SMS ● MMS ● Voice Chat GPAY wallet: Payment solution for ● SMS Chat ● Online Mobile Game ● Welcome Tune *BillPay *Flexiload and *Train Ticketing ● Icche Tune ● Video Store ● Audio-Video Content MobiCash: Retail for GPAY Cash in, ● News
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