A Partnership with Mackay Cutters 2021 & Beyond Mackay Cutters
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A PARTNERSHIP WITH MACKAY CUTTERS 2021 & BEYOND MACKAY CUTTERS The game of Rugby League has been a staple in the community of Mackay for as long as I can remember. From the days of watching the game at the Mackay showgrounds, while sitting on the greyhound track around the field, to now being able to watch the game at our wonderful Mackay stadium, it continues to bring the community together. We at the Mackay Cutters believe in “Developing Pathways & Growing Communities”, this is what drives us to succeed as a club and underpins our decisions and direction. We do this by ensuring that we create real pathways for players’ rugby league goals as well as ensuring we deliver community- based programs and initiatives that enrich and grow our community while utilising our sporting profile. We believe strongly in Integrity, Humility, Competitive Spirit, Pride in our Club and Strength in Community. We strive to deliver these qualities while representing Mackay through the game we love, Rugby League. We’re a part of our community and the community is a part of us. We look forward to your support in 2021 and beyond. STEVE DOWDEN MACKAY CUTTERS | CHAIRMAN 2 Ver A Dec 2020 CLUB INSIGHTS Our Purpose Our purpose is to provide a pathway for and to develop the next generation of elite rugby league players, achieve success on the field, and foster strong relationships in our local community. O u r V i s i o n To be a winning rugby league football club that is respected by our community and engaged with our members, fans and partners in an environment where continuous improvement and sustainable growth are central to the future success of our club. Our Mission To be the greatest team both on and off the field and a Club that people can be proud of because of how we play the game, live our values, conduct business and positively engage with our local community. 3 Ver A Dec 2020 CLUB INSIGHTS Values Behaviours 4 Ver A Dec 2020 LEADERSHIP & PERFORMANCE OUR KEYS TO SUCCESS BOARD OF DIRECTORS EXECUTIVE TEAM COACHING TEAM Steve Dowden (Chairman) Lianne Gee | Manager – Business Operations Michael Crawley | Head Coach Sam Ramsamy-Bliss Linda Matsen | Manager – Finance & Administration Timothy Rogers| Head of Performance Sean Kelly Sheridan Hunt| Marketing & Administration Assistant Tom Heggie | HDC U21 Coach Michael Luck Mason Thorpe | Football & Facility Coordinator Nick Swan | MMC U18 Coach Melissa Sorensen John Mulherin | CCC U16 Coach Scott Thorburn Marco Peters | Women’s Head Coach (MCW) Adam Wright Sam Ramsamy-Bliss | Women’s Academy Director Chris Wright Brett Sartor | Head of Medical Gorden Gu | Physiotherapist 5 Ver A Dec 2020 OUR TEAMS IN 2021 U21 U18 U16 ISC U19 6 Ver A Dec 2020 OUR REACH Join us in 2021 Ver A Dec 2020 7 CUTTERS IN COMMUNITY A SNAPSHOT OF SOME OF OUR COMMUNITY PROGRAMS CORPORATE CARE CUTTERS CARE CHANGE THE GAME MACKAY CUTTERS ACADEMY | healthy body + healthy mind = | healthy body = healthy mind | | tackle mental health head on | | from cutters to cowboys | high performance | Our in-school program seeks to A program delivered to our club & Allows both male & female young This highly motivating educational provide a fun session of healthy local community, raising awareness footballers the opportunity to stay session is designed to lead learning and physical activity to about the issue of mental health & in Mackay and continue their rugby businesses & their teams to the teach the kids some fundamentals suicide prevention. Assisting local league education. It’s our understanding of why & how health of sport and team building organisations to raise their profiles PATHWAY TO THE TOP, developing & wellbeing practices can lead to exercises. Sessions are run by our within our community. rugby league talent in North higher productivity and performance coaching team and players. Queensland. in work and life. Sessions are run by our degree qualified Performance Team. 8 Ver A Dec 2020 OUR VISION FOR RECONCILIATION The Mackay Cutters have had a proud association with Aboriginal and Torres Strait Islander peoples since the club’s inception in 2008. The Mackay Cutters have undertaken this Reconciliation Action Plan to ensure we continue to engage with Aboriginal and Torres Strait Islander communities whilst making a positive contribution to closing health and educational gaps between Aboriginal and Torres Strait Island peoples and non-Aboriginal and Torres Strait Islander peoples. Our vision for reconciliation is to strengthen connections and relationships with the community, build and increase respect for Aboriginal and Torres Strait Islander peoples and their culture, to continue to acknowledge our proud Aboriginal and Torres Strait Islander history and to demonstrate our commitment to reconciliation to a wider audience with the overarching aim of closing health and educational gaps for Aboriginal and Torres Strait Islander peoples. It is further to provide an environment which is free from discrimination and promotes respectful and positive behaviours. This vision is valued by our Board of Directors, CEO, Administration, Coaching Staff, Playing Group and every employee and volunteer involved with the Club. Our Club will continue to build strong associations with all Aboriginal and Torres Strait Islander peoples across Australia. By realising this vision, we can help influence social change for Aboriginal and Torres Strait Islanders and other Australians. 9 Ver A Dec 2020 RUGBY LEAGUE MACKAY & DISTRICT + MACKAY CUTTERS A Whole of Game Approach CATERGORY PARTICIPANTS Registered Players 3705+ (3100 juniors + 605 seniors) (5% growth in 2019) (Top 5 regions for retention rate nationally) Senior Players 605 (Top 5 regions for retention rate nationally) Female Players 555 (36% growth in 2020) Cutters Women’s Academy 60 (Opens & U18’s) Cutters Academy 180 (first Academy to begin in Qld) Mackay Cutters Squads 160 (U16, U19W, U18, U21, ISC) All Abilities Competition 4 teams (only comp. in northern region) 10 Ver A Dec 2020 MACKAY CUTTERS OUR AUDIENCE 131,000 Potential Regional TV Audience 15,000 Cumulative 95,000 Home Crowd Daily Radio Listeners 5,000 DATABASE CONTACTS 76 + A Diverse Partner And Corporate Business Network 1800 Average Livestream Views of Home Games to over 26 Countries Worldwide Delivered to over 1500 students 3000+ Contacts 5,500+ Followers across 30+ schools 3000+ Followers 15,500+ Followers We work with over 60 local & national mental Delivered to over 350 employees health organisations to ensure we looking after Ver A Dec 2020 across 20+ businesses statewide not only our club but our local community 11 MACKAY CUTTERS SOCIAL AUDIENCE Mackay Cutters | Queensland Rugby League | Intrust Super Cup FACEBOOK 124,682 audience Mackay Cutters Intrust Super Cup Queensland Rugby League INSTAGRAM 3 6 6 , 0 0 0 + 229,000 followers SOCIAL MEDIA FOLLOWERS @MackayCutters ACROSS QRL CHANNELS @IntrustSuperCup @QldRugbyLeague TWITTER 12,744 followers @Mackaycutters @IntrustSuperCup 12 Ver A Dec 2020 NEW IN 2021 13 Ver A Dec 2020 MACKAY CUTTERS WOMEN’S |Game on in 2021| The inaugural year of the Mackay Cutters Women’s U19’s is the second phase of our commitment to nurture and create opportunities for the region’s talent. As a progression from our junior girls academies, we began with our inaugural Women’s Academy (U18’s & Open) in 2020. We do what we say we’re going to do, and now our ladies will have their own Mackay Cutters team in 2021! The Cutters Women’s Academy and U19’s squad provides a structured pathway to support the coaching and development of talented young women into elite rugby league and is a strategic step toward their progression into the QRLW’s Northern Stars team run by the NQ Cowboys. Our Women’s program delivers a best practice coaching and development program led by experienced coaching staff, this enables players to reach their full potential while staying within the Mackay region surrounded by the support of their family and friends. Talent will be identified and invited to participate over an eight-week period in a four round North Queensland U19 Women’s competition. Games will alternate with our new Cyril Connell Cup U16’s competition. Our Women’s academy will comprise of six academy sessions prior to the commencement of the local league competition. ➢ Participants will be identified via: ➢ Grassroots junior and senior club competitions ➢ Schoolgirl competitions ➢ Representative pathways ➢ The Queensland School Sport Rugby League State Championships ➢ Rugby league carnivals ➢ School and club recommendations PARTNERSHIP OPPORTUNITY YOUR BUSINESS LOGO CAN FEATURE ON THE TOP REAR OF OUR WOMENS JERSEYS IN 2021! Ver A Dec 2020 14 As part of our pathways program, 2021 will see the return of our Cyril Connell Challenge U16 Squad allowing us to connect with our younger players earlier on in their rugby league journey. The Cyril Connell Challenge U16 Squad provides a structured pathway to support the coaching and development of talented young men into elite rugby league and is a strategic step toward their progression into the Mackay Cutters Intrust Super Cup squad and ultimately the NRL. Talent will be identified and invited to participate over an eight-week period in a four round North Queensland Cyril Connell Challenge U16’s competition. Games will be played alongside our new Mackay Cutters Women’s U19 competition. PARTNERSHIP OPPORTUNITY YOUR BUSINESS LOGO CAN FEATURE ON THE TOP REAR OF OUR WOMENS JERSEYS IN 2021! Ver A Dec 2020 15 BUSINESS PARTNERSHIPS Join us in 2021 Ver A Dec 2020 16 TAILOR-MADE PARTNERSHIPS IP, IMAGE