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Health Club Management October 2014

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Health Club Management October 2014 TAKE OUTDOOR RUNNING INDOORS DISCOVER UNITY™, THE EXCLUSIVE CARDIO CONSOLE THAT REPLICATES YOUR OUTDOOR RUN ON THE TREADMILL. IMPROVE YOUR MEMBERS’ RUNNING PERFORMANCE, WHEREVER THEY ARE Thanks to MYRUNNING LOGBOOK, your members will be able to replicate their favourite outdoor run inside your gym. By using mobile training apps or devices integrated with the mywellness cloud open 8¼m±´ÁO|8´*Á aaa±V8Ên¼a´´V+¼±8Ç8V(8±V8±8X±aaFa±´O8¼±8O 8Ê outdoor run and make it instantly available on all Technogym treadmills equipped with the Unity™ console. Members will be able to recreate their outdoor run indoors - including intervals, pace and speed - and work on improving their previous performance. Discover more about Excite® Unity™ at www.technogym.com/unity www.healthclubmanagement.co.uk OCTOBER 2014 No 218 A weighty The social problem network The battle to combat Making social media childhood obesity work for you ON THE COVER AMEN ISEGHOHI on his back-to-basics approach to fi tness Health Club Management is IHRSA’s European Strategic Media Partner CLICKRead Health ClubHEREhtt Managementp ://www.leisuremedia.com/subsTO online: www.healthclubmanagement.co.uk/digitalSUBSCRIBE TO HEALTH CLUBFollow MANAGEMENT us on twitter @healthclubmag 4 Ways MYZONE® Can Help Your Club (QKDQFH\RXUÀWQHVVRIIHULQJ ,QFUHDVH3HUVRQDO7UDLQLQJ5HYHQXH Motivating colour coded live feedback; game The FREE MYZONE® Lite App enables Personal based challenges; automatic email summaries; Trainers to easily monitor all exercise, nutrition, unique effort based classes; outdoor tracking; body composition and progress photos of their inclusive points based rewards system clients from anywhere in the world. (MYZONE Effort Points. MEPs) )DFLOLWDWH1HZ0HPEHU %RRVW5HWHQWLRQ 2Q%RDUGLQJ MYZONE® provides unrivalled accountability By using the simple MYZONE Effort Points using a simple loyalty based reward system metric (MEPs), clubs can set accountable goals accredited to active length of stay and sustained to motivate members throughout the critical exercise adherence. 30-45 new member journey. +44 0115 777 3333 [email protected] @MYZONEMOVES Engage Your Members in a Heart Beat. EDITOR’S LETTER Embracing active design eople should be active every day, with And about a bridge in Reykjavik, opportunities to do so designed into the very Iceland, which is usually lit blue, but P fabric of our environments and our daily lives. where each section turns pink as That was the clear message of last month’s you step on it; run across it fast and inspirational Active by Design Summit, organised by the you can turn the whole bridge pink. UK’s Design Council. So how might this look in practice, If we can make our streets more appealing and even fun and what does it mean for health club operators? to use, we stand a chance of getting many more people The event showcased an array of thought-provoking active: as Transport for London’s Lucy Saunders pointed initiatives and brought together experts from a wide out, even the so-called ‘hard to reach’ groups all have to use range of potentially collaborative fields. Leading architects our streets – so that’s where you start getting them active. and local council members alike spoke of the need And this is where gym operators need to see the bigger for cities and streets to be designed with humans, not picture. There may be some opportunities to get involved efficiency or cars, in mind. Active commuting was another topic, with initiatives such as Act Alarm clock grabbing the imagination – an alarm clock that varies the time Even the so-called ‘hard to it wakes you depending on the weather forecast, and reach’ groups all have to use our whether you’ll therefore be able to walk to work. streets – so that’s where you Active commuting is an area where we’re already seeing positive initiatives. The Atlanta BeltLine is one great US start getting them active example (see p73), while in the UK London mayor Boris Johnson has set out plans for two new cycle superhighways running from north to south and east to west London. straight away – get your members to play Run an Empire But it’s not just about active commuting: as KaBOOM! and keep an updated map in the club, for example, or CEO Darell Hammond urges on page 64, every city needs make your outdoor workouts more play-based. to be a playground, with play happening everywhere and But essentially operators need to understand they’re just for everyone. And indeed a handful of speakers at the one piece in the jigsaw – never have I been clearer on that Summit focused on this. We heard about Pop-Up Parks than after this Summit. If we join the movement to get our with active games designed into them. About a new GPS- cities designed with physical activity in mind, in the long based, real-world strategy game – Run an Empire – where run we may benefit as people reach a level of fitness where you ‘own’ areas near you by physically running around they feel ready to try a gym. In the meantime, let’s lead by them, but where other people can take them off you by example and not – as in one photo we were shown at the doing the same, so you have to run again to claim them Summit – have escalators to bring members into our clubs. back. About StreetGym’s use of street furniture such as bollards and cycle racks for a novel style of workout, and Kate Cracknell, editor about slides in London and swings in Montreal – for adults. [email protected] @HealthClubKate To share your thoughts on this topic, visit www.healthclubmanagement.co.uk/blog T: +44 (0)1462 431385 W: www.healthclubmanagement.co.uk E: [email protected] October 2014 © Cybertrek 2014 Read Health Club Management online at healthclubmanagement.co.uk/digital 5 Welcome to Health Club Management is IHRSA’s European HEALTH CLUB MANAGEMENT Strategic Media Partner p62 We showcase three initiatives designed to get kids more active p36 Amen Iseghohi on setting up Amenzone Fitness p76 Have you made sure your staff and members are safe in your gym? Contents 05 Editor’s letter 26 ukactive update 42 Offshore fitness Even so-called hard to reach groups CEO of ukactive David Stalker Alison Bledge examines how the have to use our streets, so that’s looks ahead to this year’s ukactive offshore industry is managing the where we should start getting them National Summit wellbeing of its workers, and looks active, says Kate Cracknell at a gym installed onboard the 28 IHRSA update floating hotel Safe Scandinavia 10 Letters Findings from the 2014 IHRSA The NICE guidelines on exercise Health Club Consumer Report 46 Gymtopia series referral schemes are changing, but A sense of purpose clubs should not be put off, says 31 Diary dates UK-based Mosaic Spa & Health Stuart Stokes of Refer-all Are you ready for IHRSA’s European Clubs is working with a charity in Congress and SIBEC Europe? Uganda to rediscover the company’s 12 News round-up mission. Ray Algar reports Fitness First revs up its rebrand, LA 34 Everyone’s talking about... fitness launched second LAX club, Expanding overseas 48 Social addiction and Apple unveils its iWatch As the economy improves, will Manraaj Sunner offers his advice to fitness operators eye new markets health clubs looking to develop an 22 International news or consolidate their existing bases? effective social media strategy Boxing legend David Haye launches his flagship fitness club in Dubai, 36 Interview 52 Intelligent systems while US Fitness adds Sport & Amen Iseghohi How can health clubs better use Health’s 23 clubs to its portfolio Inspired by his childhood in Africa, the reams of data generated by Amen Iseghohi launched a chain of their in-club software systems to 24 People news back-to-basic gyms that use recycled make smarter business decisions? Alan Holl leaves Virgin Active for TRX tyres. He talks to Magali Robathan Kate Langrish reports 6 Read Health Club Management online at healthclubmanagement.co.uk/digital October 2014 © Cybertrek 2014 health club management October 2014 Public Affairs Media Partner VANGUARD p100 Selfies top the poll of peeves among gym-goers p82 The latest technology is powering group exercise classes to new heights p70 Is better sleep a potential solution to the UK’s obesity crisis? p60 Fitness for athletes, astronauts... and now Joe Public? Reader services Digital turning pages 76 Managing risk Early start See Health Club Management online 56 A bottom-up approach to risk Two new studies into children’s healthclubmanagement.co.uk/digital management can work for clubs, exercise look at why it matters, and says Right Directions’ Gill Twell in how we can help ensure it happens News & jobs her step-by-step guide For jobs and news visit the Health Cool customer Club Management website at 60 82 Integrated technology Vasper claims to reproduce the healthclubmanagement.co.uk Technology has the power to effects of intense anaerobic training transform group exercise classes. We in just 20 minutes. We report Attention buyers! speak to operators who are putting Use our search engine to find the latest technology to good use 62 Child’s play suppliers and get innovation updates fitness-kit.net A look at a selection of initiatives 86 Supplier showcase designed to promote physical Recent installations by Cybex, activity among children Subscribe Matrix Fitness and the D2F Group Sign up for Health Club Management The future of fitness at leisuresubs.com, or call: 68 93 Fitness-kit.net special Michael Oliver analyses the findings +44 (0)1462 471915 Directory Studio equipment To book your space call the sales team on +44 (0)1462 431385 Architects/Designers Clothing & Merchandise of Mintel’s 2014 Health and Fitness LEISURE WEAR & STAFF CLOTHING SOLUTIONS HEALTH CLUB & FITNESS DESIGNERS t 0844 344 5566 We round up some of the latest www.massdesigners.comw massdesigners.com ign.com s e industry report d nk Clubs Buyers’ guide y PRICE, QUALITY, SERVICE .z Tel: 0114 251 3512 for more information.
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