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Health Club Management Handbook 2016 SPONSORED BY HEALTH CLUB MANAGEMENT HANDBOOK 2016 8LIIWWIRXMEPVIWSYVGIJSVLIEPXLERH½XRIWWTVSJIWWMSREPW BROUGHT TO YOU BY healthclubhandbook.com INTRODUCING SPRINT, THE HIGH-INTENSITY INTERVAL TRAINING CYCLE WORKOUT FROM LES MILLS. ADD IT TO YOUR CYCLE OFFERING TODAY. EMAIL [email protected] CRAFTSMAN QUALITY LOCKERS CREATING STUNNING CHANGING ROOMS Tel: + 44 (0)1480 405396 Email: [email protected] www.cqlockers.co.uk 7432736)(&= )(-836´70)88)6 Welcome to the Health Club Management Handbook 2O16 2016 is shaping up to be a year of exciting XEOISRWXEXYW*SVXLMWKVSYTWXEXYWMWR´XEFSYX STTSVXYRMXMIWJSVXLI½XRIWWWIGXSVRI[ TSWWIWWMSRW¯MX´WEFSYXXLMRKWXLI]´ZIHSRIXLEX XIGLRSPSK][MPPEPPS[STIVEXSVWXSVIEGLJEV XLI]GERWLEVISRWSGMEPQIHME WIIT FI]SRHXLI[EPPWSJXLIMVJEGMPMXMIWWSGMEPQIHME *SVFYWMRIWWIWXLEXQIERWGVIEXMRKYRMUYI [MPPGSRXMRYIXSWTVIEHXLI½XRIWW[SVHERH IRKEKMRKJYRI\TIVMIRGIWXLEXGSRWYQIVW[MPP RI[GSRGITXW¯JVSQFSYXMUYIW WIIT XS [ERXXSWLSYXEFSYX8LEXWLSYPHFIIEWMIVJSV XVEQTSPMRMRKQIKEGIRXVIW WIIT ¯[MPP XLI½XRIWWWIGXSVXLERJSVSXLIVMRHYWXVMIWERH FVMRKXLIFY^^SJI\IVGMWIXSRI[JERFEWIW XLIVIEVIWSQIKVIEXI\EQTPIWSYXXLIVIEPVIEH] But behind these trends, subtler shifts in ¯XLMRO'SPSV6YR8SYKL1YHHIV'VSWW*MX&YX RYERGI[MPPEPWSLEZIEWMKRM½GERXMQTEGXSRXLIWIGXSV XLIWIGXSVEWE[LSPI[MPPRIIHXSVIXLMROMXWETTVSEGLXS 3RISJXLIWIMWEGLERKIMRGSRWYQIVQMRHWIX¯ERI[ GYWXSQIVI\TIVMIRGI.YWXLEZMRKGPIERWLS[IVWERH[SVOMRK EXXMXYHIXS[EVHW½XRIWW¯XLEX´WFIMRKHVMZIRF]XLI1MPPIRRMEP IUYMTQIRXMWRSPSRKIVIRSYKL¯[IRIIHXSKIXGVIEXMZIERH QEVOIX8LMWKVSYTSJGSRWYQIVWI\TIGXW¾I\MFMPMX]FSXLMR HIPMZIV)\TIVMIRGI[MXLEGETMXEP) LS[XLI]FY]QIQFIVWLMTERHMR[LIR[LIVIXLI][SVOSYX WIITERHT 8LI]EPWSI\TIGXTIVWSREPMWEXMSRXLMWMWXLI Kate Cracknell ³FPYIHSX´KIRIVEXMSRXLEX´WLETT]XSFIXVEGOIHERHXSWLEVI Health Club Management Handbook XLIMVHEXEFYX]SYLEZIXSQEOIMX[SVXLXLIMV[LMPI WIIT OEXIGVEGORIPP$PIMWYVIQIHMEGSQ &YXTIVLETWXLIQSWXI\GMXMRKSTTSVXYRMX]PMIWMR1MPPIRRMEPW´ @HealthClubKate ,IEPXL'PYF1EREKIQIRX MW-,67%´W)YVSTIER7XVEXIKMG 4YFPMG%JJEMVW1IHME4EVXRIV 1IHME4EVXRIV 8SSVHIVI\XVEGSTMIWSJXLI Health Club Management Handbook 2016 TPIEWIZMWMX www.healthclubhandbook.com SUBSCRIPTIONS: [[[PIMWYVIWYFWGSQ`WYFW$PIMWYVIQIHMEGSQ` www.healthclubhandbook.com Health Club Handbook 2016 5 CONTENTS p30 Finding new ways to create communities p44 Are you harnessing the latest consumer trends to ensure future success in your business? p48 Using ‘tribal’ events to drive loyalty 05 Editor’s letter 24 2016 events calendar 44 Consumer trends There’s a new mindset among The key conferences and events for for 2016 consumers regarding how they the health and fitness sector in 2016 Vicki Loomes of trendwatching.com want to consume fitness – and it outlines five consumer trends your means the health club sector will business should be embracing in 2016 need to place greater emphasis INDUSTRY INSIGHTS on creating unique, engaging 48 The Uber-all economy experiences, says Kate Cracknell 30 2016 predictions There’s a new, more relaxed What might the coming year bring attitude among consumers in terms 12 Fitness Foresight™ for the fitness and physical activity of loyalty, says Imke Schuller of A new breed of wearable sector? We ask our expert panel The Futures Company technology, fitness nights out, DNA testing and software as king. 40 The year ahead 52 Spa Foresight™ 2016 We round up some of the trends A proliferation of opportunities Our experts examine the trends set to define the global health and to be physically active. ukactive’s that will shape the future of the spa fitness industry in 2016 and beyond Steven Ward looks ahead to 2016 and wellness industries PHOTOS: SHUTTERSTOCK.COM 6 Health Club Handbook 2016 www.healthclubhandbook.com HEALTH CLUB MANAGEMENT HANDBOOK 2016 p52 Spa ForesightTM – emerging trends in spa RESEARCH ROUND-UP 60 Sector statistics Key facts and figures in the area of health and fitness, from the expansion of the sector to changing consumer needs and the health challenges faced by society 64 Science snapshots We round up some of the latest research in the areas of health, fitness and wellbeing – including studies on the impact of exercise on asthma, and the health benefits of intermittent fasting p64 Give members a real reason to exercise with our round-up of the latest research www.healthclubhandbook.com Health Club Handbook 2016 7 CONTENTS p68 Operators must embrace social media p72 We under-estimate the amount of exercise other people do – and it’s making us lazy p76 Improved retention = improved revenue 68 Shaping up 76 It all adds up 88 Demonstrating value The fitness industry may be Is it worth encouraging your Mintel’s senior leisure and growing, but it needs to do even members to visit their health technology analyst, Paul Davies, more to achieve future success. club more frequently? Dr Melvyn looks at the current state of the David Minton looks at moves in Hillsdon does the sums based on health and fitness market, and asks the private and public sector, and the latest data and findings from how club operators can be more the need for all clubs to better the TRP 10,000 survey innovative in 2016 and beyond embrace the power of social media 84 All the rage 92 Fitness on the rise 72 Better than you think Stephen Tharrett and Mark The European fitness market We’re consistently wrong about Williamson of brand insights firm continues its strong growth, how much physical activity people ClubIntel share a glimpse into with the total number of health actually do – and it affects our own the work and resulting outcomes and fitness club members now inclination to exercise. Hannah of the recent 2015 International exceeding 50 million, according Shrimpton reports on the findings Fitness Industry Trend report - to the latest European Health & of Ipsos Mori’s research What’s All the Rage Fitness Market Report PHOTOS: SHUTTERSTOCK.COM 8 Health Club Handbook 2016 www.healthclubhandbook.com HEALTH CLUB MANAGEMENT HANDBOOK 2016 p96 A growing focus on secondary spend PHOTO: COURTESY LUCYKANE.COM COURTESY PHOTO: p88 Can you be more innovative in 2016? p154 Daley Thompson is one of our independent operators looking to do things a bit differently 96 From the operators 136 European operators 234 Industry organisations Work experience is more Who’s blazing a trail in your Key trade bodies in an A–Z listing important than academic market? We round up a selection qualifications, and secondary spend of leading operators in Europe 238 Product selector is a growing focus. Mike Hill of Industry suppliers listed by category Leisure-net Solutions canvasses the 154 The age of – a fast, easy way to find the views of some of the UK’s leading independents products and services you need health and fitness operators A selection of innovative projects from independent operators 246 Supplier contact book Contact information for suppliers WHO’S WHO and service providers across the PRODUCTS & SERVICES sector, in a handy A–Z listing 102 UK operators An A–Z listing of key UK 160 Company profiles operators, including CEO Information on leading fitness information and plans for 2016 suppliers and training providers ISBN 978-1-870416-20-7 www.healthclubhandbook.com Health Club Handbook 2016 9 Kate Cracknell HEALTH CLUB MANAGEMENT HANDBOOK 2016 ͉͔̈́ͅ͏͒ Email: [email protected] Tel: +44 (0)1462 471906 CHOOSE HOW YOU READ... Twitter: @healthclubkate Liz Terry ͉͔̈́ͅ͏͉͉͔͒́͌̈́͒̓ͅ͏͒ Email: [email protected] Tel: +44 (0)1462 431385 PRINT DIGITAL PDF Twitter: @elizterry The Health Club Read the Health Club The Handbook is also Management Handbook Management Handbook free on available as a PDF edition Jan Williams is available in glossy digital turning pages and enjoy for readers who want to ͕͉͓͈͐͂͌͒ͅ print on subscription extra links and searchability VIEHSJ¾MRISVSRXEFPIX Email: [email protected] Tel: +44 (0)1462 471909 Twitter: @jan_williams OTHER RESOURCES FROM HEALTH CLUB MANAGEMENT Jak Phillips ͈́̈́ͅ͏͎͓͆͗ͅ Health Club Management magazine healthclubmanagement.co.uk Email: [email protected] Health Club Management is the leading magazine Health Club Management’s website features daily Tel: +44 (0)1462 471938 JSV½XRIWWJEGMPMX]S[RIVWSTIVEXSVWQEREKIVW health club news and jobs, and offers access to Twitter: @jakphillips and purchasers. The magazine is available in print, digital editions of Health Club Management and on digital turning pages and as a PDF edition. links to other Leisure Media titles. QRead it online: QVisit the website: ͎͓͓͗̈́͋ͅͅ www.healthclubmanagement.co.uk/digital www.healthclubmanagement.co.uk Tom Anstey +44 (0)1462 471916 QDownload the PDF edition: Matthew Campelli +44 (0)1462 471912 www.healthclubmanagement.co.uk/pdf Jane Kitchen +44 (0)1462 471929 Leisure Opportunities Kim Megson +44 (0)1462 471915 Leisure Opportunities magazine focuses on ͖͔͉͓͉͎͇͓͓́̈́͒́͌ͅͅ Health Club Management ezine recruitment, careers and news and is published John Challinor +44 (0)1202 742968 The Health Club Management ezine brings the every two weeks. It has a daily website showing best of the week's news and jobs to your inbox all the latest jobs, as well as news from across Astrid Ros +44 (0)1462 471911 every Friday. Covering everything from facility the leisure sector. Julie Badrick +44 (0)1462 471919 openings to sector investment, public policy to QRead it online: RI[VIWIEVGL½RHMRKW ͓͉͇͎̈́ͅ www.leisureopportunities.co.uk/digital Paul McLaughlin +44 (0)1462 471933 QSign up here: QDownload the PDF edition: www.leisuremedia.com/subscribe www.leisureopportunities.co.uk/pdf ͐͒͏͕͔͓͉͔̈́̓̈́ͅ͏͒ QSign up for the e-zine: Kate
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