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Welcome to the Health Club Management Handbook 2O16

2016 is shaping up to be a year of exciting XEOISRWXEXYW*SVXLMWKVSYTWXEXYWMWR´XEFSYX STTSVXYRMXMIWJSVXLI½XRIWWWIGXSVRI[ TSWWIWWMSRW¯MX´WEFSYXXLMRKWXLI]´ZIHSRIXLEX XIGLRSPSK][MPPEPPS[STIVEXSVWXSVIEGLJEV XLI]GERWLEVISRWSGMEPQIHME WIIT  FI]SRHXLI[EPPWSJXLIMVJEGMPMXMIW WSGMEPQIHME *SVFYWMRIWWIWXLEXQIERWGVIEXMRKYRMUYI [MPPGSRXMRYIXSWTVIEHXLI½XRIWW[SVH ERH IRKEKMRKJYRI\TIVMIRGIWXLEXGSRWYQIVW[MPP RI[GSRGITXW¯JVSQFSYXMUYIW WIIT XS [ERXXSWLSYXEFSYX8LEXWLSYPHFIIEWMIVJSV XVEQTSPMRMRKQIKEGIRXVIW WIIT ¯[MPP XLI½XRIWWWIGXSVXLERJSVSXLIVMRHYWXVMIWERH FVMRKXLIFY^^SJI\IVGMWIXSRI[JERFEWIW XLIVIEVIWSQIKVIEXI\EQTPIWSYXXLIVIEPVIEH] But behind these trends, subtler shifts in ¯XLMRO'SPSV6YR8SYKL1YHHIV'VSWW*MX&YX RYERGI[MPPEPWSLEZIEWMKRM½GERXMQTEGXSRXLIWIGXSV XLIWIGXSVEWE[LSPI[MPPRIIHXSVIXLMROMXWETTVSEGLXS 3RISJXLIWIMWEGLERKIMRGSRWYQIVQMRHWIX¯ERI[ GYWXSQIVI\TIVMIRGI.YWXLEZMRKGPIERWLS[IVWERH[SVOMRK EXXMXYHIXS[EVHW½XRIWW¯XLEX´WFIMRKHVMZIRF]XLI1MPPIRRMEP IUYMTQIRXMWRSPSRKIVIRSYKL¯[IRIIHXSKIXGVIEXMZIERH QEVOIX8LMWKVSYTSJGSRWYQIVWI\TIGXW¾I\MFMPMX]FSXLMR HIPMZIV)\TIVMIRGI[MXLEGETMXEP) LS[XLI]FY]QIQFIVWLMTERHMR[LIR[LIVIXLI][SVOSYX WIITERHT 8LI]EPWSI\TIGXTIVWSREPMWEXMSRXLMWMWXLI Kate Cracknell ³FPYIHSX´KIRIVEXMSRXLEX´WLETT]XSFIXVEGOIHERHXSWLEVI Health Club Management Handbook XLIMVHEXEFYX]SYLEZIXSQEOIMX[SVXLXLIMV[LMPI WIIT  OEXIGVEGORIPP$PIMWYVIQIHMEGSQ &YXTIVLETWXLIQSWXI\GMXMRKSTTSVXYRMX]PMIWMR1MPPIRRMEPW´ @HealthClubKate

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8SSVHIVI\XVEGSTMIWSJXLI Health Club Management Handbook 2016 TPIEWIZMWMX www.healthclubhandbook.com

SUBSCRIPTIONS: [[[PIMWYVIWYFWGSQ`WYFW$PIMWYVIQIHMEGSQ`   www.healthclubhandbook.com Health Club Handbook 2016 5 CONTENTS

p30 Finding new ways to create communities

p44 Are you harnessing the latest consumer trends to ensure future success in your business? p48 Using ‘tribal’ events to drive loyalty

05 Editor’s letter 24 2016 events calendar 44 Consumer trends There’s a new mindset among The key conferences and events for for 2016 consumers regarding how they the health and fitness sector in 2016 Vicki Loomes of trendwatching.com want to consume fitness – and it outlines five consumer trends your means the health club sector will business should be embracing in 2016 need to place greater emphasis INDUSTRY INSIGHTS on creating unique, engaging 48 The Uber-all economy experiences, says Kate Cracknell 30 2016 predictions There’s a new, more relaxed What might the coming year bring attitude among consumers in terms 12 Fitness Foresight™ for the fitness and physical activity of loyalty, says Imke Schuller of A new breed of wearable sector? We ask our expert panel The Futures Company technology, fitness nights out, DNA testing and software as king. 40 The year ahead 52 Spa Foresight™ 2016 We round up some of the trends A proliferation of opportunities Our experts examine the trends set to define the global health and to be physically active. ukactive’s that will shape the future of the spa

fitness industry in 2016 and beyond Steven Ward looks ahead to 2016 and wellness industries PHOTOS: SHUTTERSTOCK.COM

6 Health Club Handbook 2016 www.healthclubhandbook.com HEALTH CLUB MANAGEMENT HANDBOOK 2016

p52 Spa ForesightTM – emerging trends in spa

RESEARCH ROUND-UP 60 Sector statistics Key facts and figures in the area of health and fitness, from the expansion of the sector to changing consumer needs and the health challenges faced by society

64 Science snapshots We round up some of the latest research in the areas of health, fitness and wellbeing – including studies on the impact of exercise on asthma, and the health benefits of intermittent fasting p64 Give members a real reason to exercise with our round-up of the latest research www.healthclubhandbook.com Health Club Handbook 2016 7 CONTENTS

p68 Operators must embrace social media

p72 We under-estimate the amount of exercise other people do – and it’s making us lazy p76 Improved retention = improved revenue

68 Shaping up 76 It all adds up 88 Demonstrating value The fitness industry may be Is it worth encouraging your Mintel’s senior leisure and growing, but it needs to do even members to visit their health technology analyst, Paul Davies, more to achieve future success. club more frequently? Dr Melvyn looks at the current state of the David Minton looks at moves in Hillsdon does the sums based on health and fitness market, and asks the private and public sector, and the latest data and findings from how club operators can be more the need for all clubs to better the TRP 10,000 survey innovative in 2016 and beyond embrace the power of social media 84 All the rage 92 Fitness on the rise 72 Better than you think Stephen Tharrett and Mark The European fitness market We’re consistently wrong about Williamson of brand insights firm continues its strong growth, how much physical activity people ClubIntel share a glimpse into with the total number of health actually do – and it affects our own the work and resulting outcomes and fitness club members now inclination to exercise. Hannah of the recent 2015 International exceeding 50 million, according Shrimpton reports on the findings Fitness Industry Trend report - to the latest European Health &

of Ipsos Mori’s research What’s All the Rage Fitness Market Report PHOTOS: SHUTTERSTOCK.COM

8 Health Club Handbook 2016 www.healthclubhandbook.com HEALTH CLUB MANAGEMENT HANDBOOK 2016

p96 A growing focus on secondary spend PHOTO: COURTESY LUCYKANE.COM COURTESY PHOTO: p88 Can you be more innovative in 2016? p154 Daley Thompson is one of our independent operators looking to do things a bit differently

96 From the operators 136 European operators 234 Industry organisations Work experience is more Who’s blazing a trail in your Key trade bodies in an A–Z listing important than academic market? We round up a selection qualifications, and secondary spend of leading operators in Europe 238 Product selector is a growing focus. Mike Hill of Industry suppliers listed by category Leisure-net Solutions canvasses the 154 The age of – a fast, easy way to find the views of some of the UK’s leading independents products and services you need health and fitness operators A selection of innovative projects from independent operators 246 Supplier contact book Contact information for suppliers WHO’S WHO and service providers across the PRODUCTS & SERVICES sector, in a handy A–Z listing 102 UK operators An A–Z listing of key UK 160 Company profiles operators, including CEO Information on leading fitness information and plans for 2016 suppliers and training providers ISBN 978-1-870416-20-7 www.healthclubhandbook.com Health Club Handbook 2016 9 Kate Cracknell HEALTH CLUB MANAGEMENT HANDBOOK 2016 ͉͔̈́ͅ͏͒ Email: [email protected] Tel: +44 (0)1462 471906 CHOOSE HOW YOU READ... Twitter: @healthclubkate

Liz Terry ͉͔̈́ͅ͏͉͉͔͒́͌̈́͒̓ͅ͏͒ Email: [email protected] Tel: +44 (0)1462 431385 PRINT DIGITAL PDF Twitter: @elizterry The Health Club Read the Health Club The Handbook is also Management Handbook Management Handbook free on available as a PDF edition Jan Williams is available in glossy digital turning pages and enjoy for readers who want to ͕͉͓͈͐͂͌͒ͅ print on subscription extra links and searchability VIEHSJ¾MRISVSRXEFPIX Email: [email protected] Tel: +44 (0)1462 471909 Twitter: @jan_williams OTHER RESOURCES FROM HEALTH CLUB MANAGEMENT

Jak Phillips ͈́̈́ͅ͏͎͓͆͗ͅ Health Club Management magazine healthclubmanagement.co.uk Email: [email protected] Health Club Management is the leading magazine Health Club Management’s website features daily Tel: +44 (0)1462 471938 JSV½XRIWWJEGMPMX]S[RIVWSTIVEXSVWQEREKIVW health club news and jobs, and offers access to Twitter: @jakphillips and purchasers. The magazine is available in print, digital editions of Health Club Management and on digital turning pages and as a PDF edition. links to other Leisure Media titles.

QRead it online: QVisit the website: ͎͓͓͗̈́͋ͅͅ www.healthclubmanagement.co.uk/digital www.healthclubmanagement.co.uk Tom Anstey +44 (0)1462 471916 QDownload the PDF edition: Matthew Campelli +44 (0)1462 471912 www.healthclubmanagement.co.uk/pdf Jane Kitchen +44 (0)1462 471929 Leisure Opportunities Kim Megson +44 (0)1462 471915 Leisure Opportunities magazine focuses on ͖͔͉͓͉͎͇͓͓́̈́͒́͌ͅͅ Health Club Management ezine recruitment, careers and news and is published John Challinor +44 (0)1202 742968 The Health Club Management ezine brings the every two weeks. It has a daily website showing best of the week's news and jobs to your inbox all the latest jobs, as well as news from across Astrid Ros +44 (0)1462 471911 every Friday. Covering everything from facility the leisure sector. Julie Badrick +44 (0)1462 471919 openings to sector investment, public policy to QRead it online: RI[VIWIEVGL½RHMRKW ͓͉͇͎̈́ͅ www.leisureopportunities.co.uk/digital Paul McLaughlin +44 (0)1462 471933 QSign up here: QDownload the PDF edition: www.leisuremedia.com/subscribe www.leisureopportunities.co.uk/pdf ͐͒͏͕͔͓͉͔̈́̓̈́ͅ͏͒ QSign up for the e-zine: Kate Corney +44 (0)1462 471922 www.leisuremedia.com/subscribe ͓͕͓͉͔͉͂̓͒͐͏͎͓͎͉͎͎́̈́͆́̓ͅ fitness-kit.net Denise Adams +44 (0)1462 471930 Our search engine for buyers offers contacts and details for 5,000 suppliers. Find all the Instant alerts & RSS ͓͉͔͗͂ͅͅ connections you need to streamline your +IXXLIRI[WEWMXLETTIRWERH½RHSYXEFSYX Michael Paramore +44 (0)1462 471926 buying, and get news via the weekly ezine. the latest job openings and tenders the second they’re posted online, by signing up for our free, Emma Harris +44 (0)1462 471921 QVisit the website: customisable instant news alerts and RSS feeds. www.fitness-kit.net ͉͕͔͉̓͒̓͌́͏͎ QSign up for the e-zine: QSign up here: Michael Emmerson +44 (0)1462 471932 www.leisuremedia.com/subscribe www.leisuremedia.com/subscribe

10 Health Club Handbook 2016 www.healthclubhandbook.com MORE TO ENJOY... The full collection of handbooks by Leisure Media includes

HEALTH CLUB SPORTS ATTRACTIONS MANAGEMENT MANAGEMENT MANAGEMENT HANDBOOK HANDBOOK HANDBOOK

READ ONLINE READ ONLINE READ ONLINE www.healthclubhandbook.com/digital www.sportshandbook.com/digital www.attractionshandbook.com/digital

Subscribe: leisuremedia.com/subs

Sign up for free digital editions and ezines: health-club.co.uk/signup

Tel: +44 1462 431385 www.leisuremedia.com

SPA BUSINESS LEISURE Each handbook is HANDBOOK HANDBOOK available in print, on digital turning pages READ ONLINE READ ONLINE and as a PDF download www.spahandbook.com/digital www.leisurehandbook.com/digital

www.healthclubhandbook.com Health Club Handbook 2016 11 D FO RL C O U FITNESS FORESIGHT S FROM HEALTH CLUB MANAGEMENT MAGAZINE W

Fitness Foresight™ 2016 Fitness Foresight™ looks at trends and infl uences, and identifi es opportunities for industry growth and diversifi cation

THE NEW WEARABLES The next generation of trackers won’t INVISIBLES be wearable; they’ll be inside the body As wearable technology innovators and activity app developers such as Under Armour, Jawbone, Fitbit and Strava battle for market share, the next phase of activity and wellness monitoring is already being prototyped behind closed doors. We will move from a time of wearables to a new evolution in body computing: the age of invisibles, when sensors are integrated into the body to give a continuous data stream and establish a complete picture of what’s going on with our health, rather than simply measuring and reporting on one aspect of it. Invisibles will enable us to more accurately understand and diagnose disease and, in turn, to establish better methods of prevention and adherence to wellbeing programmes through lifestyle change. They’ll also return us to a more natural state, by removing the need to carry around intrusive devices.

PERSONAL TOUCH Personalised workouts DNA TESTING based on DNA will boost results for members The public now expects personalisation: level by DNA testing – programmes tailored this is a generation of consumers who to the genetic make-up of people’s bodies. EVIR´XWEXMW½IHMJXLI]´VIRSXVIGSKRMWIH This technology is already becoming tracked, personally catered for. mainstream – the 23andMe service is available For gyms, that doesn’t only mean from UK high street chemist Superdrug – so personalised marketing (see beacon we aren’t far from a time when all workouts technology, p13). It also means personalised will be bespoke to individuals’ strengths,

workouts, which will be taken to the next weaknesses, nutritional and recovery needs. SHUTTERSTOCK.COM PHOTOS:

12 Health Club Handbook 2016 www.healthclubhandbook.com PERSONALISATION Businesses can use beacons to send BEACON TECHNOLOGY tailored offers to passers-by As beacon technology moves towards the mainstream, clubs can prepare for a new era of personalised communication with customers and prospects. Beacons precisely know, within inches, where a consumer is – and this information combines with prior search histories and other user information to provide targeted recommendations, information and offers. We’re likely to see some push-back from customers who feel their personal space is being invaded. However, Millennials in particular are open to being tracked geographically, provided immediate, personalised services are the result; Mintel research shows that 33 per cent of UK 16- to 34-year-olds would be willing to give brands they like access to their ‘real-time’ location to receive more relevant offers. If operators can educate people about XLIFIRI½XWSJFIEGSRXIGLRSPSK]ERH HIQSRWXVEXIXLIWTIGMEPFIRI½XWXLI] would get from their use, the opportunity to improve customer relationships through LMKLIVPIZIPWSJTIVWSREPMWEXMSRMWWMKRM½GERX PHOTO: SHUTTERSTOCK.COM PHOTO:

www.healthclubhandbook.com Health Club Handbook 2016 13 FITNESS FORESIGHT

NIGHT OWLS AROUND THE CLOCK FITNESS

Many low-cost clubs already open 24/7 – but with operators increasingly pressured to justify the overheads of their facilities, we’re likely to see more health clubs looking at ways of opening their doors throughout the night. ;LIXLIVXLEX´WF]VIXVS½XXMRK access and security technology for overnight operation, or employing one or two members of staff for a night shift, expect to see even the larger mid- market clubs considering this option – especially with virtual classes now going mainstream More and more gym and allowing for a diverse operators will start to exercise offering to be available look at opening 24/7 around the clock.

ON A MISSION Clubs like My Sportlady aren’t just a gym, but BUSINESS WITH A PURPOSE a community hub too The right product, price – and even good service – is no longer enough to win customers’ loyalty. Expectations have raced onwards and upwards, with consumers looking for brands they feel proud to be associated with. Indeed, in GFK’s 2015 global survey of 28,000 consumers, 63 per cent said they only buy products and services that appeal to their beliefs, values or ideals. Operators that are able to tap into this – setting out a mission and social purpose that members can identify with – will create a strong sense of community in their clubs, and with it drive improved loyalty and retention. ;ILSTI[MPPFIXLI]IEV[LIRQSVI½XRIWWFYWMRIWWIWJSPPS[XLI example of those curated by the Gymtopia project, an online library of companies whose altruistic efforts have successfully embedded them at – and in – the hearts of their local communities (see www.gymtopia.org).

14 Health Club Handbook 2016 www.healthclubhandbook.com LEARNING FROM NATURE BIOMIMICRY

Increasingly architects and designers are turning to nature for inspiration – not just for the way buildings look, but also in the way they function. Biomimicry – the act of applying biological principles to design – hasn’t made its way into mainstream health clubs… yet. But we see it as the next step for a sector that’s already embracing sustainable and wellness- focused properties, and that’s already making steps in the right direction. CLADmag – a sister magazine to Health Club Management – recently outlined a number of striking examples of biomimicry in the leisure industry, including thermo-metal cladding that ‘breathes’ like human skin to heat or GSSPEFYMPHMRKERHWYTIVIJ½GMIRXWSPEV TERIPWQSHIPPIHSRFYXXIV¾][MRKW In France, the nonLin/Lin Pavilion – consisting of perforated aluminium WLIIXWXLEXGERFIVITPMGEXIHMR½RMXIP] – emulates the morphology of coral. Meanwhile, Rome’s Jubilee Church uses self-cleaning cement that’s inspired by photosynthesis. In New York, David Benjamin’s Hy- Fi art installation is built entirely from fungus, hemp and corn stalk bricks, which grew naturally into shape over ½ZIHE]W±&MSPSKMGEPW]WXIQWLEZI amazing properties like adaptation, self-organisation, self-healing and regeneration,” he told Inhabitat blog The nonLin/Lin Pavilion PEWX]IEV±-QEKMRISYVFYMPHMRKWLEZMRK in France has been the same properties.” designed to emulate Read more about this topic in the morphology of coral CLADmag: http://lei.sr?a=W1T2p

www.healthclubhandbook.com Health Club Handbook 2016 15 FITNESS FORESIGHT

SOFTWARE IS KING CONTINUOUS UPGRADES

;IFIPMIZIGSYPHFIXLI]IEV[LIR½XRIWW IUYMTQIRX6 (FIKMRWXSJSGYWEWQYGLSR WSJX[EVIEWSRXLITL]WMGEPOMXMXWIPJ 1YGLEWXLIFYPOSJXLIM4LSRI´WJYRGXMSREPMX] GSQIWJVSQMXWETTWWSK]QIUYMTQIRX[MPP PEVKIP]FIHVMZIRF]XLIWSJX[EVIXLEXWYTTSVXWMX 6IKYPEVVIQSXIYTHEXIW[MPPIRWYVIIUYMTQIRX OIITWTEGI[MXLHMKMXEPEHZERGIW¯ERHEPPMRE ZIV]GSWXIJJIGXMZIQERRIVJSVXLISTIVEXSV 4LMPPMTT6SIWGL7GLPERHIVIVJSYRHIVERH ')3SJI+]QWE]W±;MXLXLIGSRWXERX EHZERGIQIRXSJXIGLRSPSK][IWIIXLEX In gyms, hardware LEVH[EVIMWPEVKIP]FIGSQMRKXLIGSRHYMXJSV will become the IZIVYTHEXIHWSJX[EVI² conduit for ever- 3RISJXLIFMKKIWXFIRI½XWLIEHHWMWXLEX updated software HEXEHVMZIRK]QOMX[MPPTVSZMHIYRTVIGIHIRXIH MRWMKLXWMRXSQIQFIVW´FILEZMSYVTEXXIVRW

EVERY DROP MATTERS WATER SCARCITY

+PSFEPHVSYKLX[MPPQEOI[EXIVERMRGVIEWMRKP]TVIGMSYWERHMRHIIH TSPMXMGEPP]GLEVKIHGSQQSHMX]MR [LMPIRSXEPPGSYRXVMIW[MPPFI HMVIGXP]EJJIGXIHF][EXIVWLSVXEKIWGSRWYQIVE[EVIRIWWSJXLMWMWWYI [MPPHIQERHMRRSZEXMSRERHRI[XLMROMRKMREPPQEVOIXW ;I´ZIEPVIEH]WIIR[IFWMXIWTYFPMGP]REQMRKERHWLEQMRK,SPP][SSHWXEVW [MXLSZIVP]KVIIRPE[RW1IER[LMPITVEMWILEWKSRIXSXLSWIHSMRKXLIMV FMXJSVXLIIRZMVSRQIRX¯EGXVIWW'LEVPM^I8LIVSRJSVI\EQTPI[LSLEW IQTXMIHLIVW[MQQMRKTSSPERHVIHIWMKRIHLIVKEVHIR[MXLHIWIVXTPERXW ,IEPXLGPYFWQE]RSXRIIHXSIQTX]XLIMVTSSPW[MXLMQQIHMEXI IJJIGX¯FYXXLIVIEVIWSQIUYMGO[MRWJSVSTIVEXSVW7IPPLMKLUYEPMX] QIXEPHVMROFSXXPIWXSVI½PPEXXLI[EXIVJSYRXEMRIRWYVIWLS[IVWEVI SRXMQIVWGETXYVIVEMR[EXIVSJJIVIGSJVMIRHP]WLEQTSSERHWLS[IV KIPERHMRWXEPP[EXIVWEZMRKHIZMGIWMRXSMPIXGMWXIVRW8LIRIRWYVI]SYV Consumers will QIQFIVWEVIE[EVIXLEX]SY´ZIXEOIRXLIWIWXITW demand innovations %WGSRWYQIVWVIWTSRHJEZSYVEFP]XSFVERHWXLEXLIPTXLIQFIKSSHKPSFEP in water conservation

GMXM^IRWMRRSZEXMSRWMR[EXIVWSYVGMRKVIG]GPMRKERHGSRWIVZEXMSR[MPPFIOI] SHUTTERSTOCK.COM PHOTOS:

16 Health Club Handbook 2016 www.healthclubhandbook.com THE SHARING ECONOMY CREATING EXPERIENCES

For the Millennial generation, what matters isn’t owning stuff – it’s experiencing things. “Shareable experiences are the new social currency,” says consumer behaviouralist Ken Hughes, CEO of Ireland’s Glacier Consulting. “It’s all about creating things for your customers to do that they can then talk about on social media.” Fitness lends itself well to this mindset: events like Color Run and Tough Mudder are good examples. But there’s space for quirkiness too. 3YXWMHISJXLI½XRIWWWIGXSV.EJ¾IGLYXIW¯E business in Melbourne, Australia – may ultimately prove not to be an enduring business model, but MX´WGEYKLXXLIEXXIRXMSRJSVRS[SVHIV]SYV.EJ¾I (toasted sandwich), turn up at a mystery location ERHWXERHSRXLI<ERH]SYV.EJ¾I[MPP¾SEXHS[R out of the sky on its own little parachute. *SV[EVHXLMROMRK½XRIWWFYWMRIWWIW[MPPWXEVX creating shareable experiences for the all-important Experiences such as Millennial market – and keep coming up with new the Color Run, which experiences to keep the social media stream fresh. can be talked about on social media, are what engages Millennials

www.healthclubhandbook.com Health Club Handbook 2016 17 FITNESS FORESIGHT

IRON LEVELS HAEMOGLOBIN TESTING

We’re led to believe that iron- rich food is good for your health. However, research shows that too much iron in the system can be toxic and oxidising, and can lead to the development of a range of diseases. Post-menopausal women are especially vulnerable: as menstruation ends, iron counts can climb to levels that are detrimental to health. With an ageing population, this presents opportunities for health clubs to offer haemoglobin testing and advice on this important health issue. The solution is simple too: give blood.

Boutique studios have led the way with fl exible deals – other clubs must now follow

OPEN RELATIONSHIPS AN END TO CONTRACTS?

Research by UK trade association ukactive must embrace – even encourage – a certain recently found that gyms and health clubs degree of promiscuity of membership.” WSPIP]SJJIVMRK½\IHXIVQGSRXVEGXWWE[ER It’s important to understand that in average membership length of 11.2 months, the new consumer mindset, customers [LMPIK]QWSJJIVMRKQSVI¾I\MFPISTXMSRW aren’t being disloyal if they don’t only EPSRKWMHI½\IHGSRXVEGXWWE[EQSRXL use your gym; operators need to play to average. Far from being an impediment to their strengths to ensure they stay in the QIQFIVVIXIRXMSRMXWIIQW¾I\MFMPMX]MWJEWX exercise mix, but at the same time accept becoming a driver of loyalty. that ‘mixing and matching’ is the norm. The younger generations in particular The boutique studios have recognised Too much iron in the system can no longer want to belong to just one gym. this with their commitment-free ‘pay per be toxic and lead to disease – but As The Futures Company points out: “To class’ set-up, and now other health club the solution is simple: give blood

win with those aged under 30, gym owners operators must follow suit. SHUTTERSTOCK.COM PHOTO:

18 Health Club Handbook 2016 www.healthclubhandbook.com Working out is becoming the new, healthy way of going out with friends

SOCIAL SCENE FITNESS NIGHTS OUT

Working out is fast becoming the new, wear their allegiance to their workout healthy way of going out, with clubs no XVMFISRXLIMVWPIIZI longer just places to exercise. It’s becoming ±-X´WEFEHKISJLSRSYV²WE]W&EVV]´W GSSPXSFI½XERH[IPPERHXSFIEWWSGMEXIH &SSXGEQT')3.SI]+SR^EPI^±4ISTPI [MXLXLIVMKLX½XRIWWFVERHW [LSHS&EVV]´WEVIWSTVSYHSJMXXLEX 8LMWXVIRH[EWOMGOIHSJJF]GPEWWIW XLI][ERXXS[IEVEFVERHIHXST PMOI>YQFEMHIEPP]WYMXIHXSZIRYIWPMOI whether in class or at Starbucks, to say nightclubs, these classes bring groups of to others ‘this is who I am, this is how I JVMIRHWXSKIXLIVJSVJYREWQYGLEW½XRIWW [SVOSYX-´QETEVXSJXLMWGSQQYRMX]´² 2S[XLIFSYXMUYIWXYHMSWLEZIXEOIR &YXXLMWMWEGLEPPIRKIXSSEWMXTYXWK]QW MXXSERI[PIZIP[MXLNYMGIFEVWXSLERK LIEHXSLIEH[MXLSXLIVPIMWYVISTXMSRW SYXMRERHVIXEMP^SRIWWIPPMRKFVERHIH from cinemas to pubs. The sector has to apparel; exercisers can quite literally PIEVRXSGSQTIXIEXE[LSPIRI[PIZIP

www.healthclubhandbook.com Health Club Handbook 2016 19 FITNESS FORESIGHT

ON A HIGH THE GROWTH OF TRAMPOLINING

Fitness should be fun. That’s a statement most would agree with in principle, but thus far little has been done to really deliver on it. Now that’s changing with the arrival of the trampolining mega-parks. Trampolining certainly delivers ½XRIWW2%7%VIWIEVGLWLS[WXLEX minutes of bouncing on a trampoline is a better cardiovascular workout than 33 minutes of running. It’s also undeniably fun, whether you go for the full-size trampolines, a rebounding class, or a dodgeball game. As freerunning founder Sébastien Foucan explains, it’s not just about kids IMXLIV¯EHYPXWEPWS[ERX½XRIWWXSFI fun: “People want freedom. They want escapism. They want an activity that’s fun and social and that isn’t going to Trampolining gives a great feel like a chore after work.” CV workout – but just as Expect to see a huge boom in this importantly, it’s great fun sector in 2016.

THE BIG GET BIGGER CONSOLIDATION OF THE SECTOR

Mergers & acquisitions will be continue to be the name of the game and more small local trusts are swallowed up into the mega-trusts in 2016 as players across all sectors of the market jostle for position. like GLL and Places for People Leisure. 2014 and 2015 have already seen rising numbers of deals across We can expect more consolidation among the suppliers too: we’ve )YVSTI¯XLIEGUYMWMXMSRSJQMHQEVOIX0%½XRIWWF]9/PS[GSWX already seen Precor acquire Queenax, Pulse take on Trixter, and Life operator Pure Gym being of particular note in the latter part of Fitness develop an ever-growing family of brands. Even where we’re ERH[MXLEWEPISJ*MXRIWW*MVWXPMOIP]MRXLI½VWXLEPJSJ not seeing full acquisition, larger players are taking on distribution of &YXMXMWR´XNYWXEFSYXXLITVMZEXIWIGXSVSTIVEXSVW-RXLI9/ smaller brands: Matrix Fitness and eGym, for example. Expect the the biggest changes are likely to come in the trust sector, as more climate to get even tougher for smaller, niche supplier businesses.

20 Health Club Handbook 2016 www.healthclubhandbook.com RESPECTING YOUR ELDERS AGE-FRIENDLY DESIGN

Accounting for around 450 million people, Baby Boomers are WXVYKKPIXSVIQIQFIVPIXEPSRISPHIVEHYPXW[MXLGSKRMXMZIMWWYIW SRISJXLIQSWXMR¾YIRXMEPKIRIVEXMSRWMRXLI[SVPH ,S[GER]SYQEOIIZIV]XLMRKWMQTPIVXSYRHIVWXERH#² In recognition of this, the Silver Group in Asia offers an AF 9/FEWIH0MZI;MVILEWVIGSKRMWIHXLMWMX[MPPSTIREJEGMPMX]MR Audit tool that helps companies understand the needs of older 5XLEX´WRSXSRP]EKIJVMIRHP]FYXEPWSHIQIRXMEJVMIRHP] GSRWYQIVW')3/MQ;EPOIVWE]W±%PSXSJ[IPPRIWWJEGMPMXMIW Alongside appropriate design elements, staff and members of EVIR´XEKIJVMIRHP]FIGEYWIXLI]NYWXLEZIR´XKMZIRXLSYKLXXSMX² XLIPSGEPGSQQYRMX][MPPFIXVEMRIHXSYRHIVWXERHXLIGSRHMXMSR -X´WEFSYXWYFXPIGLERKIWEW[IPPEWSFZMSYWSRIWLIEHHW-JE -X´WHIZIPSTMRKERYQFIVSJTVSKVEQQIWXSSLIEPXL][EPOMRK RSRWPMT¾SSVPSSOW[IXJSVI\EQTPITISTPIWXMPPGLERKIXLI[E] GPEWWIWERHXEMGLMJSVIEVP]SRWIXHIQIRXMEKVSYTWJSVI\EQTPI XLI][EPOERHEVINYWXEWPMOIP]XSJEPP±%PWS[LIR]SYIRXIVE ERHE³PIWWIR]SYVGLERGIW´TVSKVEQQISJEGXMZMXMIW K]Q]SY´VIFSQFEVHIH[MXLMRWXVYGXMSRWXLEXQSWXTISTPI[SYPH )\TIGXQSVISJXLMWEWXLI[SVPH´WTSTYPEXMSRGSRXMRYIWXSEKI

Is your facility age- friendly – maybe even dementia-friendly – in its design and programming? PHOTO: SHUTTERSTOCK.COM PHOTO:

www.healthclubhandbook.com Health Club Handbook 2016 21 FITNESS FORESIGHT

82 per cent of regular FRIEND OR FOE? gym exercisers work out at home too THE MIDDLEMAN BACKLASH

Businesses like ClassPass – which sell memberships that allow people to cherry pick classes across any participating studios – hit the headlines in 2015. For consumers, these businesses tick all the boxes: their delivery of the consumer promises of convenience, ¾I\MFMPMX]ERHZEPYIMWYRUYIWXMSREFPI However, operators are starting to UYIV]LS[KSSHXLIWIEKKVIKEXSVWIVZMGIW are for their businesses. Pitched as a lead generation tool, in fact many studios are ½RHMRKXLEXXLIQMHHPIQIR´WGYWXSQIVW never upgrade to full membership – too tempting are the discounted rates and huge choice of class and venue. THE ‘ALWAYS ON’ CONSUMER Expect to see a backlash from operators AT-HOME FITNESS in 2016, with the terms of engagement renegotiated – fewer classes offered to As technology continues to create more and more opportunities to work out away EKKVIKEXSVW´GYWXSQIVWEXPS[IVPIZIPW JVSQXLIK]QI\TIGXXSWIIEWLMJXMRLIEPXLGPYFSTIVEXSVW´QMRHWIX¯E[E]JVSQ³SYV of discount, and premium services made FYWMRIWWMWSYVGPYF´ERHXS[EVHW³SYVFYWMRIWWMWKIXXMRKTISTPIEGXMZI´ available only to regular members. 8LI³EP[E]WSR´GSRWYQIV[ERXWXS[SVOSYX[LIRERH[LIVIXLI]GLSSWI GPYFW must recognise this or lose out to apps and online gyms. And with recent Nielsen/ Les Mills International research showing that 82 per cent of regular gym exercisers EPWS[SVOSYXEXLSQIMX´WGPIEVXLEXSTIVEXSVWGERI\TERHXLIMVSJJIVMRK[MXLSYX cannibalising their own business. Virtual at-home classes are one great way of reaching into the homes of members and non-members alike. The technology is already out there – Les Mills On Demand and Wexer Streaming, for example – and now individual operators are getting in on the act. In Asia, the Pure Group has developed mypureyoga.com – free virtual classes for members and non-members alike – while in Finland, operator EasyFit has created virtual at-home classes for older people: chair-based sessions for those not inclined or not able to attend a gym. In the UK, celebrity personal trainer Matt Roberts has PEYRGLIH&SH]2IX[SVO[LMGLLEWFIIRHYFFIH³8LI2IX¾M\SJ*MXRIWW´ Will studios begin to limit the At present, libraries of pre-recorded classes are the norm. But live streaming could be number of classes being made XLIRI\XWXITPIXXMRKQIQFIVWVIQSXIP]NSMRXLIMVJEZSYVMXIGPEWW[LIRXLI]GER´XQEOIMX available to ClassPass users?

in person – led by their regular instructor and with their gym buddies on-screen. SHUTTERSTOCK.COM PHOTO:

22 Health Club Handbook 2016 www.healthclubhandbook.com WILD AT HEART ANIMAL MOVEMENT

Crawling on all fours, swinging from bars, leaping between obstacles: we’re witnessing a growing trend towards bodyweight movement classes inspired by the animal kingdom. Early arrivals include Australian workout ZUU – on offer at Virgin Active clubs – and Animal Flow classes at US gym chain Equinox. Other concepts include MovNat – which LEWERYQFIVSJEJ½PMEXIHK]QW predominantly in the US but also in the UK, Canada, Australia, New Zealand and various European markets – and Primal Move, with numerous trained instructors around the world. All of the classes deliver a full-body functional workout. Crucially, they’re also great fun, helping participants to rediscover the joy of movement. We can expect a lot more innovation to come from this category.

Animal Flow classes – based on bodyweight exercises – are available at US gym chain Equinox

ABOUT THE AUTHORS Kate Cracknell is editor of Health Club Management magazine and the Health Liz Terry has been writing about and analysing the global leisure industries Club Management Handbook. She previously worked as global since 1983. She’s managing director of Leisure Media, which account director for advertising agency J Walter Thompson, based includes Health Club Management in its portfolio of leisure- MRXLI0SRHSRSJ½GI focused magazines. E: [email protected] E: [email protected] T: @HealthClubKate T: @elizterry

www.healthclubhandbook.com Health Club Handbook 2016 23 D FO RL C O U 2016 EVENTS S W 2016 events calendar We look ahead to the key shows, conferences, exhibitions and trade events for the health and fi tness sector in 2016

FEBRUARY 10–11 | Quest NBS and CIMSPA Conferences, UK A two-day event featuring the Quest and NBS (National Benchmarking Scheme) conference and networking evening on 10th, and the CIMSPA conference on 11th. www.questnbs.org

15–16 | SMMEX International, UK To mark the 18th birthday of SMMEX International, this is now a two-day event offering buyers and key decision makers the chance to meet up with premier suppliers of unique products and services. www.smmexevent.com

18–20 | ForumClub-Forum Piscine Gallery, Italy An exhibition of products and a lively gallery of solutions and applications in the IHRSA 2016 takes place in Orlando fields of pool and spa, fitness and wellness. www.forumclub.it 28–29 | Professional Beauty 25–28 | IDEA Personal Trainer London, UK MARCH Institute East Coast, US This exhibition showcases the leading 1 | Innovate 2016, UK A must-attend event for PTs, fitness global companies in the areas of skin Innovate 2016 is a one-day event organised professionals, owners and managers care, spa, nail, beauty equipment, by Leisure-net Solutions and designed aiming to ramp up the success of their medical beauty and tanning, Professional for organisations looking for new and fitness business. A West Coast institute Beauty is the largest event of its kind in innovative activities to enhance both takes place in Seattle on 14–17 April. the United Kingdom. participation and income streams. www.ideafit.com/ptrainer www.professionalbeauty.co.uk www.leisure-net.org

24 Health Club Handbook 2016 www.healthclubhandbook.com FOR FULL DETAILS OF THESE EVENTS, AND MORE, VISIT www.leisurediary.com

18–20 | The 2016 International Fitness Showcase, UK The ultimate fitness experience for fitness instructors and enthusiasts, offering three action-packed days of dance, aerobics, step, combat, conditioning, lectures, workshops and mind body sessions designed to enthuse and motivate. www.chrysalispromotions.com

21–24 | IHRSA 2016, US The 35th Annual International Convention & Trade Show will take place in Orlando, Florida, offering a mix of seminars, keynote meetings and educational sessions together with a trade show showcasing around 380 exhibitors. Keynote speakers will include Randy Zuckerberg, Jay Baer, Nir Eyal and Greg McKeown. www.ihrsa.org/convention OM: All things yoga under one roof 22–23 | BASES Student Conference, UK As 2016 marks the first Olympic Games 7–10 | FIBO 2016, Germany since the success of London 2012, APRIL FIBO is the world’s leading trade show the theme of the conference will be a 2–3 | The OM Yoga Show for health, fitness and wellness, offering celebration of how research in sport and Glasgow, UK an international business platform for exercise sciences has evolved and excelled The total yoga experience under one roof, managers, distributors, suppliers, investors since the London 2012 Games. including free yoga and pilates classes, and decision makers. This year’s show will www.bases.org.uk/student- a range of workshops, children’s yoga see brand new halls added, for a hands-on conference and hundreds of exhihibition stands. The exploration of the future of the sector. London event takes place in October. www.fibo.de 29 March–1 April | ACSM 20th www.omyogashow.co.uk Health & Fitness Summit & 8–9 | FitPro LIVE 2016, UK Exposition, US 6 | European Health & Fitness FitPro LIVE is changing its format for This event gives students, fitness Forum, Germany 2016. The new format will encompass enthusiasts, personal trainers, certified EuropeActive and FIBO invite visitors to the FitPro LIVE Workshop Series, professionals and more the full spectrum join them in Cologne for the third annual a series of interactive single-theme of programming, from scientific to European Health & Fitness Forum (EHFF) workshops, and FitPro LIVE 2016, two practical application. – the opening event of FIBO 2016. two-day multi-theme events. www.acsmsummit.org www.europeactive.eu www.fitpro.com/live16 www.healthclubhandbook.com Health Club Handbook 2016 25 2016 EVENTS

13–14 | Millennial 20/20, UK 27–28 | Active-net 2016, UK Millennial 20/20, the world’s first This networking event is aimed at MAY Millennial Business Summit, will gather suppliers and operators with a focus on 4–5 | Elevate, UK more than 2,000 brands, companies, the public leisure sector. Educational A cross-sector event bringing together founders and start-ups to examine seminars and a networking event take academia, healthcare, government, the and understand the highly desirable place alongside keynote presentations, physical activity sector and performance Millennial consumer and the future development seminars and one-to-one experts to focus on an increasingly marketplace they create. buyer/supplier meetings. important and complex societal challenge www.millennial20-20.com www.active-net.org – turning the tide of inactivity. www.elevatearena.com 15–18 | ECA World Fitness 29 April–1 May | Fitness & Conference / OBOW Show, US Health Expo, Australia 13–15 | BodyPower Expo, UK Celebrating its 25th anniversary in 2016, Three days of all things fitness at the With international stars and industry ECA World Fitness is an international southern hemisphere’s largest fitness and renowned experts, an extensive organisation representing the fitness and health event, with world-class events, exhibition, interactive feature areas and wellness sectors. Its annual shows in New fitness demonstrations and tips on leading national competitions. York and Florida highlight new products, a healthy and active lifestyle. www.bodypowerexpo.co.uk ideas and concepts. www.fitnessexpo.com.au/ www.ecaworldfitness.com melbourne 19–20 | Retention Convention, UK This event will cover a range of approaches to increase retention, reduce attrition and improve member loyalty across all sectors of the health and fitness market. www.retentionguru.co.uk

25–26 | SIBEC UK 2016, UK Brings together UK suppliers and buyers from the local authority, trust and education markets to participate in a series of one-to-one meetings. www.sibec.co.uk

31 May–4 June | ACSM 63rd Annual Meeting, US Takes place alongside the 7th World Congress on Exercise is Medicine, and World Congress on The Basic Science of Energy Balance, and reflects the broad interests of College members such as biomechanics, epidemiology and metabolism. FIBO: One of the world’s leading fitness shows www.acsmannualmeeting.org

26 Health Club Handbook 2016 www.healthclubhandbook.com FOR FULL DETAILS OF THESE EVENTS, AND MORE, VISIT www.leisurediary.com

JUNE Kids from Harmondsworth Primary 8–11 | SPATEC Europe, Portugal School take part in National Fitness SPATEC Europe 2016 will bring together Day, which aims to get the UK moving Europe’s most important spa operators of leading medium-to-large hotel resort, destination, athletic, medical and day spas to meet with key leading domestic and international suppliers to participate in a series of one-on-one meetings. www.spateceu.com

29 | ukactive FLAME Conference, UK A leading sector event to learn, network and celebrate, attracting more than 850 delegates, with a range of motivational and educational speakers. The day’s conference is followed by the Flame Awards gala dinner in the evening. www.ukactive.com

JULY PHOTO: MASOUD SHAH/AAVA PHOTOGRAPHY SHAH/AAVA MASOUD PHOTO: 13–17 | IDEA World Fitness Convention, US 7 | National Fitness Day, UK Claimed to be the world’s longest-running SEPTEMBER This event sees fitness providers across international fitness convention and 1–3 | Annual IHRSA / Fitness the UK open their doors for free to allow featuring a programme of educational Brasil Latin American members of the public to try out a wide sessions from industry-best presenters. Conference & Trade Show, range of fitness activities. www.ideafit.com/world Brazil www.nationalfitnessday.com The IHRSA / Fitness Brasil programme 27–28 | active-net Australasia, is designed for all types and sizes 8–10 | FIBO China Australia of clubs – from established clubs to About 6,000 trade and private visitors A new event run by Leisure-net Solutions, those just starting out in the industry. attended FIBO CHINA 2015 in Shanghai, active-net Australia will comprise 16 The programme provides educational the show growing by more than 40 per one-to-one business meetings between opportunities in a variety of interactive cent in only its second year of existence. suppliers and educators as well as a formats: traditional seminars, how-to The exhibitor side also grew compared to networking lunch and dinner, a keynote sessions, and best practice. Brazil has over the premiere in 2014, with 87 exhibitors speaker and workshops. 31,000 clubs and 7.9 million club members. presenting a total of more than 100 brands. www.active-net-australasia.org www.ihrsa.org/fitness-brasil www.fibo-china.cn

www.healthclubhandbook.com Health Club Handbook 2016 27 2016 EVENTS

17–20 | 16th Annual IHRSA European Congress, Spain With more than 500 industry professionals in attendance, this event offers good networking opportunities. Seminars are designed to help delegates improve their operation and grow their business, and there’s the opportunity to meet with suppliers of fitness equipment and services. www.ihrsa.org/congress

NOVEMBER 10 | ukactive National Summit, UK The largest political event in the sector’s annual calendar, the ukactive National Summit brings together key stakeholders from public health policy and beyond. The event attracts senior influencers from across physical activity, health, policy, brand, media, research, the charity space and local authority commissioning. www.ukactive.com Interbike Expo in Las Vegas features hundreds of exhibitors on one show floor 16–19 | SIBEC Europe, Tenerife 13–15 | ISPA Conference 21–23 | Interbike Expo, US Brings the UK and Europe’s major & Expo, US With hundreds of exhibitors on one floor, operators from the private, local The conference offers three days of the annual Interbike International Bicycle authority and trust markets in health, speaker presentations covering a range Exposition is where the bicycle industry fitness and leisure together with leading of topics including business strategy, gathers to celebrate, educate and conduct suppliers to participate in a series of customer service and management. The the business of cycling. one-to-one meetings. Expo floor offers the latest spa products www.interbike.com www.sibeceu.com available on the market. www.experienceispa.com Date TBC | BASES OCTOBER Conference, UK 20-21 | LIW, UK 12–14 | Club Industry Show, US The annual conference of the British Leisure Industry Week (LIW) is the UK’s A conference and trade show aimed at Association of Sport and Exercise leading leisure industry event, with a new leading, connecting and inspiring the Sciences, the professional body for sport fitness-orientated focus. fitness community. and exercise sciences in the UK. www.liw.co.uk www.clubindustryshow.com www.bases.org.uk

28 Health Club Handbook 2016 www.healthclubhandbook.com HEALTH CLUB MANAGEMENT HANDBOOK 2016

INDUSTRY INSIGHTS

2016 predictions p30 The year ahead – ukactive p40 Consumer trends for 2016 – trendwatching.com p44 The Uber-all economy – The Futures Company p48

Spa ForesightTM 2016 – from Spa Business magazine p52

www.healthclubhandbook.com Health Club Handbook 2016 29 D FO RL C O U INDUSTRY INSIGHTS S W

2016 predictions

What might the coming year bring for the fi tness and physical activity sector? We ask our panel of experts

However, as well as resources, Ray Algar what these clubs notably lacked was a compelling purpose or mission – a reason MD, Oxygen to exist that inspired its stakeholders. Consulting, UK For this reason, during 2016 I’m expecting independent health clubs to begin redefining themselves from ‘fitness ndependent health clubs make up half generalists’ to ‘signature specialists’. of the private sector in the United This means serving up more remarkable I/MRKHSQFYXMRWTMXISJXLMWWMKRM½GERX fitness experiences powered by passion market presence, I believe their long-term and a deep expertise. role is being fundamentally challenged. Most independent health clubs cannot Last year, independent clubs accounted become a low-cost provider quite for three in every four clubs that went simply because they lack the suitable out of business. Those sites that closed infrastructure. Instead, if they are to had limited physical resources, and were survive this year and going forward, they unable to grow their membership or to must innovate and build a formidable raise their membership fees. reputation by doing less, but doing it The offering at these clubs had been better than others. They must harness slowly ‘salami-sliced’ by low-cost gyms, the power of being small, intimate and upgraded public sector facilities and an deep-rooted in their communities to array of other club substitutes until what provide a compelling reason for their remained was simply a redundant business. members in 2016 to join and stay.

Independent clubs will begin redefi ning themselves from ‘fi tness generalists’ to ‘signature specialists’, Like Lagree Fitness, independent operators must create a niche for powered by passion and a deep expertise themselves if they are to survive

30 Health Club Handbook 2016 www.healthclubhandbook.com Fitness operators need to focus on offering a true sense of community among members PHOTO: SHUTTERSTOCK.COM PHOTO:

cross the globe, we’ve seen the are not gym members. But this will mean proliferation of high-intensity Justin Tamsett a repositioning of exercise, coaching new interval training (HIIT) programmes clients on the basics of exercise, and A Founder, Active run by personal trainers in parks, in clubs potentially increasing the yield per client. and as an integral part of niche clubs. Management, Australia 2016 will be the year of the super Many believe we had to go this way consumer: the person who isn’t an avid to keep up with CrossFit, but I disagree. exerciser but who knows they need to People went to CrossFit because RIIHXSHIGMHIMJMX[ERXWXSLIPTXLI½X move more, who measures everything LIEPXLGPYFWLEHQSVTLIHMRXS½XRIWW KIX½XXIVSVXLIYRLIEPXL]KIXLIEPXLMIV on their smart device, who wants to feel centres. They no longer offered a club By choosing the latter we open up a part of community – and who’s prepared or a community, and that’s what people massive market and opportunity, as by far to pay for it. The question is: is there a [ERXIH-RXLI½XRIWWMRHYWXV][MPP the majority of the world’s population place for this person to go?

In 2016, the fi tness industry will need to decide if it wants to help the fi t get fi tter, or the unhealthy get healthier

www.healthclubhandbook.com Health Club Handbook 2016 31 INDUSTRY INSIGHTS

WIZIVXLITVSTIVX]QEVOIX¾YGXYEXIW with supply and demand vying to Jonathan Spaven outdo each other. The glut of low- A Property director, hanging fruit post-Lehman and the subprime mortgage crisis has largely been snapped up The Gym Group, UK over the last three years or so – yet different opportunities now come forward. Development is back, particularly in space leisure operators; the new trend London. Large residential and mixed-use SJXVEQTSPMRITEVOW[MPPFIRI½XERH schemes are coming through the planning proliferate, with a peak still to come. stage and are starting to get off the ground. Yet prime space will remain highly sought These will provide opportunity for a wide after. As some landlords begin to seek variety of leisure occupiers. primary prices for tertiary space, there will The re-consolidation of large space be those who pay the price now and who users in the supermarket and DIY sectors run the risk of literally paying the price later. Trampoline parks like has also brought new vacant space to -X[MPPFIHMJ½GYPXJSVWQEPPIVGLEMRWERHRI[ Oxygen Freejumping the market. This will continue through IRXVERXW[LS[MPP½RHXLIFIWXWMXIW[MPPKS will proliferate in 2016 2016 and particularly suits the larger to the best covenants.

We have to be able to supply exercise Phillip Mills programming and health advice inside and outside the gym – anywhere, any time – to CEO, Les Mills International, stop the same thing happening to our industry. New Zealand Traditional gyms will get better at catering for the huge Millennial market. This will mean responding to boutique he scandal around junk food clubs by creating boutique experiences companies has been a huge within our own clubs. Gen Z turns 16 in Tembarrassment for our industry. 2016, which heralds the beginning of even We’ll see more and more junk food greater dominance of our industry by the regulation, such as sugar taxes, in an attempt Gen Y/Gen Z market. We must cater for to cut soaring national health bills. Sugar these age groups or we will gradually die. is becoming the new tobacco and it’s our At the low-tech end of the scale, we’ll responsibility as an industry to lobby for this see the continued growth of HIIT classes and educate people about how to eat better. and other CrossFit-like experiences in Meanwhile, if we don’t become digitally clubs. At the hi-tech end, we’ll see the literate, we risk irrelevance. Weight dawn of virtual reality (VR) exercise Oculus VR glasses will bring a Watchers’ share price has fallen by over experiences – such as Oculus glasses – new dimension to fitness 90 per cent from its 2011 peak as it’s lost IRXIVMRKXLI½XRIWWQEVOIX:MVXYEPVIEPMX]

market share to digital apps and wearables. is going to change the world. SHUTTERSTOCK.COM PHOTO:

32 Health Club Handbook 2016 www.healthclubhandbook.com Arron Williams Special projects, Life Fitness

Working out will become the ealth clubs are moving on from being new healthy form of going out

PHOTO: SHUTTERSTOCK.COM PHOTO: a place to work out to being a place Hto work out and hang out in your precious downtime; working out is set to by the ‘little black leggings challenge’ at SJK]QWTMVEXMSRERH½XWTMVEXMSR4PIEWYVI become the new healthy form of going out. barrecore, topped off with a kale and surprise and delight are the new order, This trend is being led by the boutiques, cucumber super smoothie, a falafel wrap XS[EVHW[LMGLEWYTVIQIP]GSR½HIRXFVIIH with a multitude of deluxe studios offering and a trip to Sweaty Betty. of exercisers stride. hip and healthy ways to be entertained: The industry is fast moving towards This ‘Fit-Gen’ use their social media kick ass until you reach a blissful dopamine a state where the crucial currency is feeds to source inspiration for new types state, then enjoy a post-workout oxytocin the quality of the exercise experience. of exercise experience offerings. From this, surge as you sip coconut water and hug Consumers are swamped with an avalanche XLI]GVIEXIE¾I\MFPIYPXVETIVWSREPMWIH your exercise buddies while considering of information on health club offerings exercise journey towards a healthier, more the merits of tomorrow’s workout and exercise recommendations, but social vibrant lifestyle – and this is ushering in a schedule: a 10k Spartan run followed media channels have ushered in a new era new model of exercise consumption.

work-hard play-hard generation are now Tom Williams suffering from burnout. People have become aware of the need Managing director, for a holistic approach to their health and parkrun, UK ½XRIWW[MXLWIPJIHYGEXMSREXXLILIEVXSJ their strategy. Consumers no longer want to simply be told what to do – they want SVQER]]IEVW½XRIWWTVSZMHIVWERH to be educated as to the reasons why, then IZIR½XRIWWXVIRHWLEZII\MWXIHPEVKIP] empowered to make their choices. Fin their own silos, believing themselves In 2016, I believe the most successful to be the sole solution and isolating SVKERMWEXMSRWMRXLILIEPXLERH½XRIWW themselves from their ‘competitors’. sector will be those that understand Gyms believed everything could be not only their strengths but also their People have achieved within their own four walls, diets weaknesses, and that empower their begun to take implied you could out-eat poor lifestyle members to reach out to other providers a more holistic choices, and critical lifestyle factors – ¯EPPXLI[LMPIFIRI½XMRKJVSQXLIFVERH approach to such as sleep hygiene or stress reduction loyalty generated by this sort of supportive their health

PHOTOS: SHUTTERSTOCK.COM PHOTOS: – were all but ignored. Unfortunately, the approach to life enhancement.

www.healthclubhandbook.com Health Club Handbook 2016 33 INDUSTRY INSIGHTS

Stephen Davies Wearable tech and health apps are beginning to play a large part in Digital health GSRWYPXERX employee wellness programmes FMSRMGP]GSQ

orporates have more data on their staff than ever before as big Cdata analytics begins to permeate XLVSYKLXLI,6SJ½GI-RGVIEWMRKP],6 SJ½GIVWGEREREP]WIWXEJJSREVEJXSJ variables from performance to productivity to general health – measures that have FIIRWLS[RXSFIPMROIH[MXLLIEPXL] LETT]WXEJJEPWSFIMRKQSVITVSHYGXMZI Wearable tech and health apps are therefore starting to play a large part in IQTPS]II[IPPRIWWTVSKVEQQIW97VIWIEVGL JSYRHXLEXF]IQTPS]IVW[MPPMRXIKVEXI that Apple is also eyeing this market with ;MXLXLIZEPYEFPIHEXESRSJJIVMX´WJEMV QSVIXLERQMPPMSR[IEVEFPIHIZMGIWMRXS XLI%TTPI;EXGLQYGLEWMXHMH[MXL to suggest that corporate companies may XLIMVIQTPS]II[IPPRIWWMRMXMEXMZIW corporate telecommunications and the prioritise digital health innovations over *MXFMXLEWVIGIRXP]PEYRGLIHE&&WIVZMGI M4LSRI6IQIQFIV&PEGOFIVV]EWXLIHI K]QQIQFIVWLMTWEHHMRKQSVIHMWVYTXMSR EMQIHWTIGM½GEPP]EXGSVTSVEXIW-X´WPMOIP] facto corporate device in years gone by? XSXLIXVEHMXMSREPK]QKVSYTQSHIP

-RXLI9/-TVIHMGXEFEGOPEWLEKEMRWXER] -RXLI9/-TVIHMGXXLIPSWWSJQSVIPSGEP Martin Guyton further increase in the new minimum wage trusts from our sector and fear the prospect JSVSZIVWEWMXGSYPHVIWYPXMRJI[IVNSFW SJGSRWSPMHEXMSRSJXLIMRHYWXV]MRXSJI[IV ')38SRFVMHKI 1EPPMRK Operators are beginning to count the cost of PEVKIVTPE]IVW-EPWSXLMRO[I´PPWIIJYVXLIV 0IMWYVI8VYWX9/ this – and other employment issues such as decline in traditional sports provision (sports pension auto-enrolment – and will potentially LEPPW MRJEZSYVSJI\XVIQIWTSVXWJEGMPMXMIW VIHYGIWSQIJVSRXPMRIWXEJJ8LIGSWXSJ *MREPP]GSRXMRYIHKVS[XLMR[IEVEFPI XLMROXLI½XRIWWMRHYWXV]MWFIKMRRMRKXS GEWYEPIQTPS]IIWMWEPWSMRGVIEWMRK[LMGL technology marks an opportunity: if we realise just how far behind other sectors it impacts on the differential between these GERLEVRIWWXLIHEXE[IGERQEOIEWXVSRK Iis – sectors such as retail and travel – when ERHTIVQERIRXP]GSRXVEGXIHWXEJJQEOMRK argument to our colleagues in public health MXGSQIWXSHMKMXEPQEVOIXMRKERHWSGMEPQIHME recruitment into necessary shift patterns about the role we can play in reducing health It will therefore begin to demand smarter WYGLEW[IIOIRHWERHIZIRMRKWLEVHIV-RQ] MRIUYEPMXMIW0MROIH[MXLXLMW-FIPMIZIXLIVI XIGLRSPSKMIWPMROIHXS'61WSJX[EVIXLEX[MPP I\TIVMIRGIHIWTMXIXLIGPEQSYVEFSYX³^IVS will be a gradual increase in understanding connect it to customers far better and allow LSYVW´GSRXVEGXWQER]WXEJJPMOIXLI¾I\MFMPMX] SJXLIFIRI½XWSJTL]WMGEPEGXMZMX]MRXIVQWSJ

QSVIXEVKIXIHERHVIPIZERXGSQQYRMGEXMSR XSEZSMHERXMWSGMEPWLMJXW FSXLTL]WMGEPERHQIRXEP[IPPFIMRK SHUTTERSTOCK.COM PHOTO:

34 Health Club Handbook 2016 www.healthclubhandbook.com Justin Mendleton Managing director, MoveGB, UK

parkrun’s collaboration with oday’s consumer looks very different. Fitbit is an example of an For many, the traditional methods of effective and relevant tie-up TEGGIWWMRK½XRIWWERH[IPPFIMRK¯MR XLIWLETISJ[SVOSYXWEXXLIPSGEPK]Q¯ LEZIFIIRVITPEGIHF]JVIIVYRWMRXLITEVO *EGMPMX]FEWIHFYWMRIWWIWRIIHXS½KYVI TVSZMHIVWXSIREFPIXLIQXSGSPPEFSVEXI SRPMRI½XRIWWGSQQYRMXMIW[IEVEFPIWERH SYXLS[XSPIZIVEKIGSQQIVGMEPKEMRJVSQ RSXGSQTIXI[MXLIEGLSXLIV¯WSQIXLMRK social media-validated diet plans. People XLMWXSEZSMHFIMRKPIJXFILMRH[MPPWII XLIGSRWYQIVMWGPIEVP]RS[HIQERHMRK are doing HIIT at home and activities in QSVISTIVEXSVWIRXIVMRKMRXSEJ½PMEXMSRWMR 3RXLIXIGLWMHI[I´PPWIIEJYVXLIVWLMJX different locations to keep interested. EFMHXSWXE]VIPIZERXWMQMPEVXS4YVI+]Q´W JVSQHIWOXSTXSQSFMPI3TIVEXSVWWLSYPH 8LITSMRXMWGSRWYQIVFILEZMSYVMW NSMRXQIQFIVWLMT[MXL&VMXMWL1MPMXEV] FIMRZIWXMRKMRLIPTMRKGYWXSQIVWWLEVI changing at a rapid pace; they require *MXRIWWERHTEVOVYR´WTEVXRIVWLMT[MXL*MXFMX XLIMVMRGPYFI\IVGMWIHEXE[MXLXLIETTW ½XRIWWERH½XRIWWHEXESRHIQERH¯EFMX 3REFVSEHIVWGEPIQSVIFYWMRIWWIW they use, giving them one comprehensive

PHOTO: DAVID ROWE DAVID PHOTO: like their movies, music and taxis. [MPPTEVXRIV[MXL¾I\MFPIQIQFIVWLMT ZMI[SJXLIMV[IPPFIMRK

Brands like Psycle Stephen Tharrett London value the & Mark Williamson ‘cash in clans’, not in the masses Co-founders, 'PYF-RXIP97

SYXMUYI½XRIWWWXYHMSWERH ETTPMGEXMSRW[MPPQEOIJYVXLIVMRVSEHW[LMPI QMGVSK]QW[MPPGSRXMRYIXSKEVRIV WYFWGVMTXMSRFEWIHFYWMRIWWQSHIPW WYGLEW Ba greater share of consumer QSRXLP]JIIWERHGSRXVEGXW [MPPPSWIQEVOIX EGXMZMX]'SRWYQIVW´HIWMVIXSFIPSRKXSE share to on-demand, real-time payment plans passionate community, to enjoy specialised ¯TPERW[LIVIF]GSRWYQIVWTE]JSV[LEXXLI] experiences that speak to the individual [ERX[LIRXLI][ERXMXERHLS[XLI][ERXMX ERHXSVIGIMZIMRWXERXKVEXM½GEXMSR[MPP %FYHKIXGPYF[EV[MPPEPWSIQIVKI GSRXMRYIXSKVS['SRWIUYIRXP]FYWMRIWW %WQSVILIEPXLGPYFSTIVEXSVWTYVWYI propositions that value the ‘cash in clans’ XLIFYHKIXSVPS[GSWXFYWMRIWWQSHIP ZIVWYW³GEWLMRQEWWIW´[MPPXLVMZI XLIKVS[MRKGSQTIXMXMSR[MPPVIWYPXMRE (MKMXEPQMHHPIQIRWSGMEPQIHMEQSFMPI JI[STIVEXSVWVMWMRKXSXLIXST¯ERHXLI XIGLRSPSK]ERHWXVIEQMRKWIPJHMVIGXIH½XRIWW majority struggling to survive.

www.healthclubhandbook.com Health Club Handbook 2016 35 INDUSTRY INSIGHTS

It’s not just about wearable tech, but about fundamental changes to how consumers live and run their lives and interface with companies

Humphrey Cobbold

CEO, Pure Gym, UK

his year will be characterised by continued polarisation in the market: 90 per cent of people train Tthere will be over 600 budget clubs for an Obstacle Course Race with over two million members by the end (OCR) at a local gym of the year, and we’ll see further growth of niche studios too. These operations will garner a lot of column inches, but the same time. Obstacle Course Racing (OCR) reality is they will remain small in terms of Andy Gill will become huge: I believe it will be the overall scale: not many people can afford fastest-growing sport in the UK in 2016 and £20 for a 40-minute workout. Director, may become a future Olympic sport. Meanwhile, the relentless march of Ethics Leisure, UK But this also represents a great technology will continue to impact the opportunity for gyms, as 90 per cent ½XRIWWWIGXSV[LMGLMWKIRIVEPP]FEGO[EVH of participants train for an OCR event in this area. It’s not just about wearable e’ll see a sizeable shift from EXERMRHSSVSVSYXHSSV½XRIWWJEGMPMX] tech, but about much more fundamental XVEHMXMSREPK]QFEWIH½XRIWW Creating an OCR training community with changes to how consumers live and Wtowards outdoor training and practical indoor and outdoor sessions will run their lives and want to interface mass participation events this year, as more attract more members and differentiate a with companies that provide them with and more people embrace the opportunity business, keeping members engaged and products and services. to challenge themselves but have fun at the motivated for longer.

36 Health Club Handbook 2016 www.healthclubhandbook.com Chris Foster With this in mind, we need high UYEPMX]½XRIWWWXEJJ[LSGERKSEFSZI Professional head and beyond the basic capabilities of a SJ½XRIWW ½XRIWWMRWXVYGXSVSV48'SRWYQIVWEVI 2YJ½IPH,IEPXL9/ PSSOMRKJSVXLI½XRIWWMRHYWXV]XSSJJIVE QSVILSPMWXMGETTVSEGLXSLIEPXL½XRIWW and wellbeing, so we should expect a continued movement towards a whole he industry is in a very interesting person approach – taking into account place right now, with the top- not just a person’s physical health and Tend operators, boutiques and ½XRIWWFYXEPWSXLIMVQIRXEPIQSXMSREP budget chains all offering the consumer and psychological wellbeing. very distinct choices. Consumers are Meanwhile, there’s a huge opportunity also becoming more educated about XSYTWOMPPXLI½XRIWW[SVOJSVGIXS ½XRIWW[LMPIHMKMXEPXIGLRSPSK]ERH support individuals with lifestyle-related wearable devices are changing the way diseases such as obesity, type 2 diabetes society behaves. Now more than ever, and cardiovascular disease. If we can the customer is king – which means it’s HIPMZIVIZMHIRGIFEWIH½XRIWWSRE[MHIV If clubs can deliver evidence-based crucial to set and deliver on (or indeed scale, we can also develop our working fi tness, they will be able to forge exceed) their expectations. VIPEXMSRWLMTW[MXLMRXLIQIHMGEP½IPH partnerships with the medical sector

Consumers are looking for the fi tness industry to offer a more holistic, ‘whole person’ approach to health, fi tness and wellbeing

As smartphone adoption has reached has reached maturity, as evidenced by Bryan O’Rourke QEXYVMX]XLIQERRIVMR[LMGL½XRIWWFVERHW continued consolidations in 2015. engage and service members via mobile We’ve been in an S Curve ‘reinvention’ President, Fitness Industry platforms has reached a critical point. phase for a while. Look for niche markets Technology Council, US Just having an app is not enough: valuable, and niche business models continuing to elegant functionality that wows members is garner market share. Pure digital models crucial for apps to be relevant and used. delivering online coaching and Uber-like or health clubs, digital – and especially From a business model perspective, HIPMZIV][MPPGSRXMRYIXSIQIVKIMR½XRIWW mobile – strategies must continue to the bifurcation trend will continue to while thoughtful high-end brands focusing Fbe a major focus in 2016; the CIO will push budget expansion on one front, and on exceptional user experiences – through become the key player in the revolution of boutique/high-end service formats on the deft integration of digital and bricks the industry space in the coming years. the other. The mainstream health club and mortar strategy – will succeed.

www.healthclubhandbook.com Health Club Handbook 2016 37 INDUSTRY INSIGHTS

Our challenge is therefore to ensure we’re likely to see a surge in interest Mark Sesnan we offer people affordable, accessible [MXLMRWTIGM½GWYGGIWWWTSVXWERH[IQYWX options to be active, and here the market be ready to cater for this. Managing director, is becoming more segmented: extreme Women’s sport is another area that’s GLL, UK sports such as clip & climb, skate parks growing, whether it’s professional football and trampolining are increasingly popular or through campaigns like This Girl Can. among the younger demographic, while However, the UK public sector has always ore than ever before, the public gentler options tailored for older people had a 50:50 male-female ratio, so our is recognising that managing our are also developing. This means individual challenge is getting the inactive, active. Mhealth is our own responsibility, GYWXSQIVWEVIQSVIPMOIP]XS½RH and that conditions like diabetes and something they want to do. Women’s sport is experiencing strong obesity can be avoided, improved or In a similar vein, if British athletes do growth, inspired by events such as the reversed through regular physical activity. well at the 2016 Olympic Games in Rio, Women’s Football World Cup (below) PHOTO: CREATIVECOMMONS/JOSHJDSS PHOTO:

38 Health Club Handbook 2016 www.healthclubhandbook.com Rasmus Ingerslev Executive vice-chair, Wexer Virtual

rom a macro perspective, I believe we will see growth in our sector in 2016. FHowever, market shares may very well WLMJXJSVX[SVIEWSRW½VWXP]XLIGSRXMRYIH growth of low-cost will increase pressure SRQMHQEVOIXSTIVEXSVW ERHWIGSRHP] the boutique clubs will put pressure on XLIKVSYTI\IVGMWIIPIQIRXSJFSXLQMH QEVOIXERHLMKLIRHSTIVEXMSRW -RVIKEVHWXSQENSVXVIRHWMRLIEPXL clubs, I think we will see functional training XEOIYTQSVI¾SSVWTEGI¯TVIHSQMRERXP] at the expense of resistance machines ¯[LMPI,--8[MPPXEOIYTQSVIWTEGIMR KVSYTI\IVGMWIWGLIHYPIWERH[MPPEPWS QSZIMRXSG]GPMRKWXYHMSW 8LIVI´WEPWSERMRGVIEWIHE[EVIRIWWXLEX GPYFW[SR´XFIHI½RIHF]XLIMVJSYV[EPPW MRXLIJYXYVI%WEVIWYPX[I´PPWIIQSVI investment in technology that can help operators be relevant to their members anywhere, any time. O

HIIT sessions and functional training are growing trends that will inform gym spaces and layouts

We will see functional training take up more space in gyms – predominantly at the expense of fi xed resistance machines

www.healthclubhandbook.com Health Club Handbook 2016 39 INDUSTRY INSIGHTS

The year ahead

Steven Ward, executive director of ukactive, gives his views on what’s in store for the UK fi tness and physical activity sector in 2016

t’s a pleasure to be publicly authoring HIEPW[MXLPSGEPEYXLSVMXMIW[MPPFIFMK Q]½VWX³JSVIGEWXWJSVXLI]IEVELIEH´ FEXXPIKVSYRHW[MXLPEVKISTIVEXSVWRS[ JSVYOEGXMZI8LMWEVXMGPILEWEP[E]W [MPPMRKXSJVSRXYTQSVISJERMRMXMEP IFIIREJEZSYVMXILIVIEW[IXV]ERH MRZIWXQIRXXSWIEPPYGVEXMZITEVXRIVWLMTW TVIHMGX[LEX´WRI\XJSVXLIWIGXSV WTERRMRKERH]IEVW8LMW[MPPQEOI 4IVLETWXLIQSWXGSR½HIRXTVIHMGXMSR MXQSVIHMJ½GYPXJSVWQEPPERHQIHMYQWM^IH [IGERQEOIJSVMWXLEXXLIZEVMIX] XVYWXWXSGSQTIXI[LIRXLIFMK½WLGSQI SJSTXMSRWXSFIEGXMZI[MPPGSRXMRYIXS W[MQQMRKMRIZIRXLIWQEPPIWXSJTSRHW I\TERH-RRSZEXSVWERHIRXVITVIRIYVW[LS ;MPPXLI]FEXXPISRSV[MPPXLI]WIXXPIJSV GERFSXXPIYTEWSPMHGSRGITX[MXLEKSSH TIEGIXLVSYKLEPPMERGIW[MXLXLIFMKTPE]IVW# TVMGI[MPPKSJEV[LIXLIVXLEX´WWTIGMEPMWX 2IZIVXLIPIWWEWPIMWYVIGSRXVEGXW FSYXMUYIWXVEQTSPMRMRKQIKEGIRXVIWSVQEWW MRGVIEWMRKP]FIGSQIXMIHXSPSGEPLIEPXLERH TEVXMGMTEXMSRIZIRXW'IVXEMRP]RSQER[SQER WTSVXWXVEXIKMIWGSQQYRMX]VSSXWERHLMWXSVMG SVGLMPH[MPPKS[ERXMRKJSVXLITVSZMWMSRSJ MRZIWXQIRXMRPSGEPEVIEW[MPPTPE]ETEVX  ½XRIWWMRER]WIXXMRKMRXLIJSVXLGSQMRK]IEV STIVEXSVWXLEXGERGSRZMRGIFY]IVWXLIMVSJJIV )\TIGXXSWIIQSVIXVEHMXMSREPQEMRWXVIEQ MWRSXNYWXEFS\[MXLXVIEHQMPPWERHFEVFIPPW STIVEXSVWQYWGPMRKMRSRXLIXVIRH FYXVEXLIVEP]RGLTMRSJQSHIVRGSQQYRMX] PMJI[MPPXLVMZI,S[IZIVXLI]´PPFII\TIGXIH The mega-trusts XSHSXLEXEXEGSWXXSXLIPIMWYVISTIVEXSVEW 8EPOMRKSJXLIXVEHMXMSREPWIGXSVXLIWEPISJ STTSWIHXSXLIPSGEPEYXLSVMX]GPMIRX 0%½XRIWWXS4YVI+]QGSYPHFIMRHMGEXMZI SJ[LEX[I[MPPWIISZIVXLIRI\X]IEV Evolving technology IWTIGMEPP]MJQSVIFMKREQISTIVEXSVW [MPPTVSZIERMRXIVIWXMRKXMQI WIIOXSQSZISYXSJXLIWUYII^IHQMHHPI JSVWYTTPMIVWXSSTEVXMGYPEVP]XLIPEVKI KVSYRHFIX[IIRFYHKIXERHLMKLIRH IUYMTQIRXQERYJEGXYVIVW'SQTIXMXMSR ;LEXEXEPI4YVI+]QLEWHIPMZIVIH¯ MWEP[E]WXSYKLMRXLIWYTTPMIVWIGXSVFYX RS[XLIFMKKIWXTVMZEXISTIVEXSVMRXLI XLIVIEVITPIRX]SJSTTSVXYRMXMIWXSS 9/;LEXLEWXLEXHSRIJSVXLIKVS[XL 8LI[SVOTPEGILIEPXLWTEGIJSVI\EQTPI Steven Ward sees changes to the ETTIXMXIWSJMXWQENSVGSQTIXMXSVW# ¯EGSVIJSGYWSJKSZIVRQIRXWTIRHMRK public health agenda as positive *SVTYFPMGSTIVEXSVWGSRXVEGXWERH TPERWERHLYQERVIWSYVGIW ,6 TSPMG] news for the activity sector XIRHIVWJSVMRGVIEWMRKP]PSRKXIVQ SJEPPWIRWMFPIFYWMRIWWIW¯[MPPVIUYMVI

40 Health Club Handbook 2016 www.healthclubhandbook.com Pure Gym is now the UK’s biggest private operator – how will competitors react?

We’ll see funding traditionally reserved for sports governing bodies widened to include the full span of physical activity promotion and participation innovative solutions to keep staff moving. ½XRIWWXVEGOMRKEKKVIKEXMSR WSQIXLMRKFMK on a treadmill watching Homes Under the Expect to see suppliers reaching beyond may be around the corner. Hammer when you could run the 10,000 their previous boundaries. But technology need not be a bogeyman: metres immersed in the atmosphere of Suppliers should also be cautious of the the growth of tech capabilities means a the Olympic Stadium? Or battle zombies impact of external technology; in the digital RI[KIRIVEXMSRSJ½XRIWWOMX[MPPLEZIRI[ through a group exercise class? age, software can become defunct overnight. and exciting capabilities beyond what we’re 8LIJYWMSRSJ½XRIWW[MXLKEQIW¯ Seventeen-year-old app developers in seeing today. Maybe not next year, but XLIKEQM½GEXMSRSJVIEPPMJI¯[MPPFIE bedrooms across the globe are in a race sooner than we think, gyms will be using revolutionary force in our sector, both to once and for all crack the holy grail of virtual reality to aid workouts. Why run inside centres and in other settings too. www.healthclubhandbook.com Health Club Handbook 2016 41 INDUSTRY INSIGHTS

The options to be active will continue to expand in 2016. Zombie Run anyone? PHOTO: SHUTTERSTOCK.COM PHOTO:

Sector diversifi cation will increasingly tie the knot between the more programmes along the lines of the The activity sector itself is growing too. ambitions of sport and what our sector Coca Cola Parklives initiative. ukactive’s Blueprint for an Active Britain does every day. Whether this arranged Although the sugar debate rumbles on – developed in collaboration with the marriage will be holy matrimony from the in the media, the physical activity sector likes of the Royal College of General word go remains to be seen, but in the WXERHWXSFIRI½XJVSQEKVIEXIVJSGYW Practitioners, Mind, Age UK, Living medium term we’ll see funding traditionally on the activity narrative from all sides. Streets and the Outdoor Industries reserved for sports governing bodies With this in mind, brands that act with Association – shows there’s now a huge widened to include the full span of physical the true intention of getting more people number of providers coming under our activity promotion, with any organisation active – through a credible evidence-based remit. From sporting bodies and new that’s able to deliver an increase in programme not linked to product sales – NGBs to charity projects and voluntary participation invited to the party. will remain our partners. initiatives, what our sector means, and We’re also set to see a growing interest the net it casts, is growing. from large consumer brands wanting to Embracing public health The Department of Culture, Media partner with our sector to deliver CSR Finally, we remain surer than ever that and Sports’ consultation on the new initiatives and so forth. Leisure operators physical activity is the greatest avenue to Sports Strategy, published late last year, will start to play a key role in delivering improving the nation’s health. Despite cuts

42 Health Club Handbook 2016 www.healthclubhandbook.com This year will see the launch of the National Diabetes Prevention Service – the NHS linking up with leisure providers in a structured, focused way

to the Public Health grant of £200m, local authority public health teams continue to increase investment from their public health spending. This has now almost tripled since YOEGXMZI½VWXYRIEVXLIHXLMWHEXEMR 3REZIVEKIEPPXSTXMIVPSGEPEYXLSVMXMIW The offi ce and in England are spending an extra £300,000 workplace will need

PHOTO: JAREN WILKEY/BRIGHAM UNIVERSITY JAREN PHOTO: on physical activity versus two years ago, innovative solutions and we’re proud of that. to get people moving Of course, the downside is that much of this extra spend is countered by cuts in leisure budgets, which have been ongoing YOEGXMZI´WQIWWEKIHYVMRK;I bring added scrutiny of our evidence base, for some time. In an austerity regime, it’s want to show the CCGs that their but also another welcome public partner unlikely this will cease any time soon. The local outcome frameworks – which are XSJYP½PXLIQMWWMSRSJKIXXMRKQSVITISTPI message to operators is that it’s crucial to GIRXVIHEVSYRHPS[IVMRGMHIRGIWSJPSRK moving to turn the tide of inactivity. get on board with the public health agenda, XIVQRSRGSQQYRMGEFPIHMWIEWI¯GER -RWYQQEV][I´VIGSR½HIRXXLEX making sure local directors of public health FIMR¾YIRGIHF]MRZIWXQIRXMRXSTYFPMG will be a positive one. The tide is certainly are aware of the impact existing activity health initiatives to the extent that they ¾S[MRKMRSYVJEZSYVEW[IGSRXMRYIXS services have on local population health can’t afford to leave this solely in the work with the public and government to get outcomes – and that they share our vision hands of local authorities. more people, more active, more often. O of how even more could be done. This year will also see the launch of the Driving investment from the NHS National Diabetes Prevention Service, an by establishing physical activity as core historic initiative that will see the NHS health club business of Clinical Commissioning link with leisure providers in a structured, management Groups (CCGs) will be a big part of focused way. The opening of this door will Public Affairs Media Partner

www.healthclubhandbook.com Health Club Handbook 2016 43 D FO RL C O U INDUSTRY INSIGHTS S W

Consumer trends for 2016

Vicki Loomes of trendwatching.com outlines fi ve consumer trends your business should be embracing in 2016

n 2016, consumer expectations will [MPPFIVI¾IGXIHVMKLXFEGOEXXLIQ¯F] CONTEXTUAL OMNIPRESENCE accelerate faster than ever. The IQTPS]IIWERHGSRWYQIVWEPMOI 3QRMGLERRIPLEWFIIRXLIQEVOIXMRK JSPPS[MRK½ZIXVIRHW¯TVIWIRXIHMRRS 4PIRX]SJFMKFVERHWLEZIIQFVEGIH FY^^[SVHJSVXLITEWXJI[]IEVW&VERHW TEVXMGYPEVSVHIV¯VITVIWIRXWSQIOI] ³-RWMHI3YX´MRMXMEXMZIWXSEHHVIWWMWWYIW LEZIPEFSYVIHXSQEOIXLIMVTVIWIRGI¯ERH I within their own culture. I\TIGXEXMSRWXLEXWLSYPHFISR]SYVVEHEV SJJIVMRK¯JIPXSRIZIV]GLERRIPEXIZIV] in the coming months. -RXLI[EOISJPSYHGVMXMGMWQSZIVXLI QSQIRX8LITVSFPIQ#8LEX´WERI\TIRWMZI *VSQRI[JVSRXMIVWJSVXIGLJYIPPIH [E]XLIXIGLMRHYWXV]I\GPYHIW[SQIR WXVEXIK]ERHSZIV[LIPQIHGSRWYQIVWEVI LIEPXLERH[IPPRIWWXSMRRSZEXMZI ERHIXLRMGQMRSVMXMIW-RXIPGSQQMXXIH XYRMRKSYXXLIRSMWI-X´WXMQIJSVEWQEVXIV TVMGMRKTPE]WXSRI[[E]WXSWIIOERH 97QXSHIZIPSTMRKEQSVIHMZIVWI WXVEXIK]JSGYWIHSRWIVZMRKI\EGXP]XLIVMKLX HMWTPE]WXEXYWSTTSVXYRMXMIWEFSYRHJSV [SVOJSVGI7MQMPEVP]7XEVFYGOW¯EFVERH GSRWYQIVRIIHWEXI\EGXP]XLIVMKLXXMQI LIEPXLERH½XRIWWGPYFWXSHMWGSZIVRI[ SJXIRGVMXMGMWIHJSVMXWXVIEXQIRXSJPS[ &YXLS[#'SRRIGXIHSFNIGXWTVSZMHI GYWXSQIVWFYMPHWXVSRKIVVIPEXMSRWLMTW TEMHWXEJJ¯YRZIMPIH,SQI7[IIX0SERER IZIVVMGLIVHEXESRGSRWYQIVW´TVIJIVIRGIW ERHTVS½X6IEH]#+SSH8LIVEGIMWSR MRMXMEXMZIKMZMRK9/IQTPS]IIWEGGIWWXSER MRXIVIWXJVIIPSERXSLIPTTE]HITSWMXWJSV INSIDE OUT VIRXIHEGGSQQSHEXMSR &]RS[IZIRXLIQSWXFEGO[EVHPSSOMRK ,IEPXLERH½XRIWWFVERHWWLSYPHRSX FVERHWLEZIVIEPMWIHXLEXXLI]QYWXEXPIEWX SRP]XLMROEFSYXLS[XLI]XVIEXXLIMV TVIXIRHXSFIMRXIVIWXIHMRQSVIXLERNYWX S[RWXEJJFYXEPWSLS[XLI]GERTEVXRIV QEOMRKQSRI]8SHE]EFVERHQYWXFIWIIR [MXLSXLIVFVERHWMRSVHIVXSFIXXIVXLIMV ]SLEZIE³QMWWMSR´7SMXQYWXGSQFMRI corporate wellness programmes. TVS½XERHTYVTSWI *SVI\EQTPI(IPXE%MVPMRIWTEVXRIVIH 3RI[E]XSHSXLEX#&]VIXLMROMRK[LEX [MXL

44 Health Club Handbook 2016 www.healthclubhandbook.com W.B.R.R. is a music app that’s only acceesible to people running across the Brooklyn Bridge in New York PHOTO: SHUTTERSTOCK.COM PHOTO:

and habits, along with the infrastructure Twitter users when they publish updates of status is a complex affair and, in 2016, needed to reach them with personalised with the broken heart emoticon. consumers will embrace a new type of services. Don’t limit your product, service *SVLIEPXLERH½XRIWWFVERHWXLIVI´WE exclusivity – an exclusivity that demands they or experience distribution to traditional clear opportunity to reach unmotivated prove their worth to the brands they desire. channels. Instead, think about where your gym-goers when they’re contemplating a Driven by consumers’ continued desire consumer might need you – and get there night on the sofa, or lapsed dieters about to for brands that empower them to be the before your competitors do. purchase a mid-afternoon treat. The reward best version of themselves, this is a trend Unorthodox brands are already for brands? Consumers will appreciate a that goes far beyond high price tags. By exploring the possibilities of ‘Contextual helping hand that comes at the right time. demanding new forms of loyalty or higher Omnipresence’. Amazon’s Dash buttons let And they’ll look for it again. levels of commitment, brands can actually consumers re-order household products foster a stronger emotional connection. (from washing powder to toothpaste, dog STATUS TESTS Consider: New York-based record food and more) with a single click. Durex’s It goes without saying that health and status label UNO NYC launched W.B.R.R. #LoveBot sends introductory tweets to sad are intrinsically linked. But the pursuit (Williamsburg Bridge Radio), an app

www.healthclubhandbook.com Health Club Handbook 2016 45 INDUSTRY INSIGHTS

remain malleable and unpredictable. -RWQEVXLIEPXLERH½XRIWWFVERHW Brands must at will consider ways to reposition products or services and shock consumers into a least pretend to radically new perspective on the value a product service or experience offers. be interested in 8LMROEFSYXXLITVMGMRKGSR¾MGXWXLEX more than making exist within the consumer mindset. Those [LSEGGIWWJVII½XRIWWZMHISWSR=SY8YFI money: they must (instead of shelling out for a personal Dutch airline Transavia challenged XVEMRIV SJXIRLEZIE[EVHVSFI½PPIH[MXL consumer viewpoints by selling its have a ‘mission’ expensive performance wear. Price, and the tickets as branded snack packets meaning of value, has shifted. Challenge these new viewpoints by reframing an offering as an entirely different 8LI5YERXM½IH7IPJQSZIQIRXSJJIVIH broadcasting music that’s only accessible product: Dutch budget airline Transavia sold consumers a new, tech-powered route to when runners are crossing the Brooklyn tickets as branded packets of crisps and WIPJMQTVSZIQIRX&YXRS[QER]½XRIWW Bridge. Trading on an individual’s self- chocolate bars in vending machines, and in fans want to explore new dimensions of motivation, one track ‘pushes’ runners the process equated the purchase decision personal growth that can’t be tracked by a across the bridge, while another winds with casual grocery store spends. wristband. Now, they seek health-tech that’s them down on their return. US-based Stockpile offers gift cards that holistic and wholly immersive. Just one It’s worth remembering that exclusivity reframe thinking around buying shares. example: Icaros, which debuted in October (and the status boost that brings) is even The start-up’s gift cards cost between 2015. The workout station pairs with a better when it’s converted to tangible US$1-US$1000, and can be redeemed VR headset to allow users to experience rewards. In China, Lee Jeans promoted for shares (or a fraction of a share) in ³¾MKLX´XLVSYKLEVERKISJZMVXYEPVIEPMX] a range of heat-retaining denim by NYSE-traded companies. What pricing environments. Muscles in the shoulders, encouraging consumers to explore their conventions will you challenge in 2016? back, abdominals and legs are activated as city. Movements were tracked using a GPS- the user ‘steers’ the experience. enabled app, and accumulated points could VIRTUAL ACTUALISATION And as health continues to be as be exchanged for products. Think about 2016 is poised to be the year that virtual much about maintaining a healthy mind how you can ask consumers to prove reality (VR) shifts from niche to mainstream, as a healthy body, there’s room for VR their worth – just remember to reward EWWMWXIHMRTEVXF]XLISJ½GMEPVIPIEWISJXLI meditation experiences that expand and participants for their efforts! long-anticipated Oculus Rift. But – as ever challenge cognitive processes. Guided – new technologies have little value for Meditation VR is a customisable meditation PERSPECTIVE SHIFTS consumers unless they serve their needs experience that immerses users in a series As crowdfunding platforms bump up MRYWIJYP[E]W*SVXLILIEPXLERH½XRIWW of relaxing locations, from tropical beaches against an unending stream of (often digital) industry, that means super-charged self- to beautiful sunsets; similarly Cerevrum, innovations that disrupt old business MQTVSZIQIRXERHQSVIIJ½GMIRX[E]WXS whose brain training games improve models, consumer attitudes to price XVEGOQIIXERHFIEX½XRIWWKSEPW memory, attention and speed of perception.

46 Health Club Handbook 2016 www.healthclubhandbook.com Brands like Icaros will help virtual reality move into the mainstream

Don’t limit your product or service to ABOUT THE AUTHOR

traditional channels. Think about where Vicki Loomes is a trend analyst for your consumer might need you trendwatching.com, one of the world’s PIEHMRKXVIRH½VQW TO SUM UP… adapt and apply them to meaningful ideas trendwatching.com This is just a snapshot of some of the that you can own and run with. sends out its free, monthly Trend trends that are expected to impact the Of course, we’re not saying that it will be &VMI½RKWMRRMRIPERKYEKIWXSQSVI consumer arena in the coming year. The easy – but we do promise that it will be fun than 160,000 subscribers. Sign up at the challenge for you is to absorb these ERHQSWXMQTSVXERXP]TVS½XEFPIJSV]SYV webiste: www.trendwatching.com game-changing innovations, and then LIEPXLERH½XRIWWSTIVEXMSRWO www.healthclubhandbook.com Health Club Handbook 2016 47 INDUSTRY INSIGHTS

The Uber-all economy

Health club members no longer expect to be restricted to just one club. Imke Schuller of The Futures Company reports on a new style of customer loyalty

he world’s biggest provider of At The Futures Company, we have accommodation does not own MHIRXM½IHX[SQEMRGLEPPIRKIWJEGMRKXLI a single hotel room: AirBnB. ½XRIWWMRHYWXV]*MVWXP]PS]EPX]MWRSPSRKIV The biggest taxi company does a given: consumers are becoming more Tnot own a single taxi: Uber. The biggest promiscuous and less willing to sign up media company does not own any content: to loyalty programmes or subscriptions. Facebook. The world around us is changing And secondly, the new ‘uber-all economy’ rapidly, giving rise to new business models. VIHI½RIW[LEXGSRWYQIVWXVYP]ZEPYI The health club industry is no exception. Increasingly sedentary lives and convenient Loyalty redefined food solutions are leading to a steady rise Traditionally, health clubs operate on in obesity; it’s no surprise that health and a monthly or annual subscription basis wellbeing are increasingly heading to the – a membership model. This leads to a top of the agenda – for the government, transactional relationship with customers: businesses and individuals. access to facilities in exchange for a fee. Separately, people’s lives are becoming With a perceived lack of emotional QSVI¾YMHERH¾I\MFPIWSXLIVI´WERIIH differentiation between different clubs’ for on-demand solutions in the health propositions, customers become more ERH½XRIWWWTEGI%R]XMQIER][LIVI STIRXSWLSTTMRKEVSYRHXS½RHXLI Consumers’ expectations are shifting, and equipment, class, instructor or location that digital technology is enabling this change. meets their needs for each workout. Meanwhile the continued slow growth This changing consumer mindset lies of the UK (and global) economy is at the heart of recent ‘exercise passport’ challenging the current business model of innovations such as ClassPass and MoveGB, the health club industry – particularly the as well as now well established concepts squeezed, often undifferentiated, middle. such as payasUgym.com, which allow people To be successful in the 21st century, health to pick and choose locations for each clubs, studios and leisure centres will workout rather than being tied to just one need to rethink the way they engage with The new breed of boutique studios particular gym.Indeed, this shift in mindset is customers, the way they recruit new users retain customers with their great key to the boutique model generally, where – and ultimately, the way they do business. offers, not by imposing a contract exercisers typically pay on a by-class basis.

48 Health Club Handbook 2016 www.healthclubhandbook.com Aided by technology, consumers are becoming more value-conscious, carefully choosing where to spend their money. But importantly, it’s perceived value rather than low price that’s key – consumers want a great experience. They’re keen to try and explore new things: 59 per cent of UK respondents in The Futures Company’s Global Monitor values and attitudes tracker say they “like to try new products and services”, as opposed to 41 per cent who “like to stick to products and services they know”. The reaction from health clubs tends to be to offer discounts for longer-term memberships, free guest passes, trial periods – all with the objective of recruiting loyal customers. But is this a timely approach? Aren’t clubs fostering the transactional model even more by trying to force their customers into subscription? Millennials value 'PYFWRIIHXSVIHI½RILS[XLI]TVSZMHI ½H[LELOLW\®WKH\ZDQWWR

PHOTO: SHUTTERSTOCK.COM PHOTO: value to their customers. In our recent XVHPRUHWKDQRQHJ\P Consumer Headlines report – an annual report identifying the current debates in consumers’ PMZIW¯[IMHIRXM½IHEKVS[MRKRIIHJSV LYQERMRXIVEGXMSR¾I\MFMPMX]ERH Flexible, personal, on-demand differentiation through reciprocal relationships. convenience (allowing for more The second challenge is how true value will In the future, we’ll see even more of this productive time) are high on the agenda FIHI½RIHF]LIEPXLGPYFGYWXSQIVWMRXLI OMRWLMTIGSRSQ]ERHZEPYI[MPPFIHI½RIHF] of your potential new recruits. More future of our ‘uber-all economy’ – a term the relevance health clubs provide and the importantly still, to win with those aged that was coined by J Walker Smith, chair of connections they create and enable. under 30, gym owners must embrace, The Futures Company. This is particularly true for the even encourage, a certain degree of Consumers’ busy lifestyles lead to greater Millennials and Centennials. Experience, promiscuity of membership. prioritisation of time and effort. They expect

To win with those aged under 30, clubs must embrace, even encourage, a degree of promiscuity of gym membership

www.healthclubhandbook.com Health Club Handbook 2016 49 INDUSTRY INSIGHTS

more relevant, timely and convenient ,S[EHETXEFPIXSGSRWYQIVKVSYTWRIIHW solutions. Gyms are no longer competing only ERHSGGEWMSRWMW]SYVSJJIVMRK#8LMWKSIW Uber uses surge [MXLSXLIVK]QW1SVI¾I\MFPITIVWSREPMWIH FI]SRHTIVWSREPXVEMRIVW8IGLRSPSK] WIVZMGIWEVIVMKLXYTXLIVI.E[FSRIJSV GLEPPIRKIWXLIGYVVIRXQSHIPFYXEPWS pricing. How are I\EQTPIMWTVSZMHMRKERMRETT½XRIWWGSEGL provides opportunities. How can the data that monitors and analyses personal data JVSQTIVWSREP½XRIWWXVEGOIVWFIYWIHXS health clubs using ERHXLIRTVSZMHIWJIIHFEGOERHWYKKIWXMSRW IRLERGIXLIGYVVIRXFYWMRIWWQSHIP# EKEMRWXETIIVKVSYTFIRGLQEVO the supply-demand With consumers’ constant connectivity OOn-demand solutions: Easy access model to make better ERHEGGIWWXSHEXEERHMRJSVQEXMSRGSQIW XSMRJSVQEXMSRERHXIGLRSPSK]QIERW EREFMPMX]ERH[MPPMRKRIWWXSVIWIEVGL¯ GSRWYQIVWI\TIGXMQQIHMEXIVIWTSRWIW use of idle assets? to review, monitor and judge. Within this and immediate solutions, wherever they are GSRXI\XGSRWYQIVW[MPPZEPYIXLVIIXLMRKW and whenever they want. MRLIEPXLERH½XRIWWGPYFW ,S[IZIVXLIGYVVIRXLIEPXLGPYFQSHIP MWWXMPPFYMPXSRTL]WMGEPWMXIWERH½\IHEWWIXW New innovations such as virtual classes OValue from personalised service: ¯GYWXSQIVWKIRIVEPP]WXMPPLEZIXSKSXSXLI WXVIEQIHMRXSXLILSQIEVIFIKMRRMRKXS ³3RIWM^I½XWEPP´QIQFIVWLMTHSIWRSX[SVO LIEPXLGPYFVEXLIVXLERLEZMRKXLILIEPXL FVIEOHS[RXLIWIFEVVMIVW8LIWIZMVXYEP ER]QSVIERHLIEPXLGPYFWEVIRSI\GITXMSR GPYFGSQIXSXLIGYWXSQIV SJJIVMRKWTVSZMHISRHIQERH½XRIWW solutions in the convenience and privacy Tribal events like Tough Mudder SJTISTPI´WS[RLSQIFYX[MXLXLIFIRI½X can engender great loyalty SJWSGMEPMRXIVEGXMSR[MXLPMOIQMRHIH individuals. So how does your health ERH½XRIWWSJJIVMRK½XMRXSGSRWYQIVW´ MRGVIEWMRKP]¾YMHERH¾I\MFPIPMJIWX]PIW#

OFlexible pricing: 9FIVJSVI\EQTPI YWIWWYVKITVMGMRK¯TVMGIWVMWI[LIRHIQERH MWLMKLIV,S[EVILIEPXLGPYFWGYVVIRXP]YWMRK XLIWYTTP]HIQERHQSHIPXSQEOIFIXXIVYWI SJMHPIEWWIXWERHIRXMGIGYWXSQIVWMRXSXLI GPYFHYVMRKUYMIXIVSJJTIEOXMQIW#'EREWWIXW SVWXEJJFIHMWTEXGLIHXSXLIGPMIRXVEXLIV XLEREWOMRKXLIQXSGSQIXSXLIGPYF# What’s your mission? -RSYVIZIVGLERKMRK[SVPHLIEPXLGPYFW need to adapt to new consumer demands and needs. For the younger generations, I\TIVMIRGIWSGMEPGSRRIGXMSRWERH³XVMFEP [IPPRIWW´EVILMKLSRXLIEKIRHE¯[MXRIWW XLIVMWISJ8SYKL1YHHIV&1*'SPSV6YRW ERHWSSR0S]EPX]XSEWTIGM½GGPYFMWRSX

50 Health Club Handbook 2016 www.healthclubhandbook.com Gyms must compete with the convenience of virtual at-home fi tness PHOTO: SHUTTERSTOCK.COM PHOTO:

Do you understand what Millennials and environment into a place that offers value Centennials expect from a gym – what their through reciprocity and connectedness. ABOUT THE AUTHOR drivers and motivations are? In our on-demand economy, consumers Most health clubs lack differentiation, are expecting increased productivity in Imke Schuller is a director ERHGSRWYQIVW[MPP½RHMXMRGVIEWMRKP] everything they do and engage with. How at strategic consultancy HMJ½GYPXXSFIPS]EPXSEGPYFXLEXSJJIVW can your club be better integrated into 8LI*YXYVIW'SQTER] nothing special. How can you better share customers’ lives? In what ways can your She’s the health and your club’s values to attract new users? services be personalised to sub-groups, or beauty sector lead for the What is the mission of your health club? individuals – and how can digital technology EMEA, helping clients to anticipate change (S]SYI\MWXXS½KLXSFIWMX]#8SFIXLI IREFPIXLMW#8SQSVVS[´WFYWMRIWWQSHIPW in their operating environment and to enabler of social connections – to provide a [MPPLEZIXSFIQSVI¾I\MFPIEHETXEFPI ½RHRI[[E]WSJEHETXMRKXSERIZIV community and also a sense of belonging? and make better use of the supply-demand evolving business context. 8LMROEFSYXLS[]SYVGPYF´WZEPYIWGER cycles, to make best use of idle assets while [email protected] transform the gym from a transactional servicing customers any time, anywhere. O

www.healthclubhandbook.com Health Club Handbook 2016 51 F O C A U P S S SPA FORESIGHT FROM SPA BUSINESS MAGAZINE

Spa Foresight™ 2016 What’s coming down the track for the global spa and wellness industries? We examine the trends, technologies and strategies that will shape the future

On-demand massage ON A LEVEL companies are bringing services closer to clients TIERED OFFERING For years, the airline and hospitality industries have reaped the rewards of appealing to a broad spectrum of customers at the same time. Those who can afford upper class seats or suites get access to nicer food, more space and better service. Yet, there’s still an acceptable range of options for those who are on a budget. It’s time spas ventured down the ‘tiered offering’ route. This would impact all aspects of a facility – from design and service to pricing and marketing – but it would also widen the scope for business.

BUSINESS DISRUPTION MASSAGE ON DEMAND

From Zeel and Soothe in the United within the hour – with mobile therapists States, to Vaniday in Brazil and Urban in the area. These new market entrants Massage in the UK, massage-on-demand could whet consumer appetites for spas, businesses are cropping up all over the but they could also take away custom, place and are set to shake up the sector. not least because they offer an online Spas could learn from the tiered They enable customers to book same- community and convenience – two things offerings of the airline industry

day appointments – sometimes even the majority of spas are lacking. SHUTTERSTOCK.COM PHOTOS:

52 Health Club Handbook 2016 www.healthclubhandbook.com Faecal transplants can restore balance to the gut and underpin health and the ability to digest and absorb food

HEALING THE GUT FAECAL TRANSPLANTS

The health of the gut directly determines acute health conditions can develop, such There’s evidence that the nature of gut the vitality and wellbeing of many aspects as candida, IBS, C diff and a range of other bacteria directly determines the way we of health and controls key systems within highly debilitating disorders. metabolise food: when the gut bacteria the body, such as the immune system. It’s All these conditions have been of an obese person is transplanted into also now known to have a direct impact successfully treated with faecal transplants: someone of normal weight, in some cases on the brain and mood. taking faecal matter rich in gut bacteria they, in turn, become obese. 1SHIVRPMJIMWLEVHSRKYX¾SVE¯ from a healthy person and, through an We predict that a trade in premium gut antibiotics and other medication and approved medical process, inserting them bacteria will emerge, with spas offering VI½RIHJSSHYTWIXWXLIHIPMGEXIFEPERGI into the gut of the patient, where they customised faecal transplants that give

PHOTO: SHUTTERSTOCK.COM PHOTO: 3RGIXLIKYX¾SVEMWHEQEKIHGLVSRMGERH immediately start to colonise. WTIGM½GSYXGSQIWXSEKYIWX´WLIEPXL

www.healthclubhandbook.com Health Club Handbook 2016 53 SPA FORESIGHT

We predict a rise in therapist standards RESTITUTION when the new AEC comes into effect TRIBAL INVESTMENTS

As tribal peoples worldwide receive restitution from governments for the loss of their lands and rights, some are investing this money in leisure, tourism and increasingly in spa. The world sat up and took notice in 2007 when the Seminole Indian Tribe of Florida bought hotel, casino and hospitality business Hard Rock Café International in a huge deal worth just shy of a billion US dollars. In New Zealand, the Ngai Tahu tribe will invest in a new hot pools complex, while in Australia, the Jawoyn people have invested in Cicadia Lodge, an eco retreat. We expect this to become a trend as human rights successes mean the pace of restitution increases. Many tribes also have indigenous treatments that complement the spa market.

PAN-ASIAN ECONOMY ASEAN MARKET

Spa businesses in South-East Asia will Increased competition in recruiting skilled start to feel the impact of the ASEAN therapists and managers, a rise in rival Economic Community (AEC), which came businesses, a higher need for differentiation into effect at the end of 2015. Likened to and a greater need for language skills are the European Union, the AEC is a single perceived as challenges of the AEC. On market initiative led by the Association of XLITPYWWMHISTIVEXSVWJIIPXLIFIRI½XW South-East Asian Nations (ASEAN) made will include more industry investment, up of 10 countries – Thailand, Singapore, higher spa and therapist standards, a wider New Zealand’s Ngai Tahu tribe is Indonesia, Malaysia, the Philippines, Brunei, diversity of treatments and employee skills investing in hot pool complexes Cambodia, Laos, Myanmar and Vietnam. from other countries.

54 Health Club Handbook 2016 www.healthclubhandbook.com Skincare company AmorePacifi c has created a visitor attraction out of its factory in South Korea

HEIGHTENED EXPERIENCES ATTRACTIONS & SPA

The visitor attractions market has emerged as a multi-billion for customers within the spa and wellness industry. In addition, HSPPEVWIGXSV-X´WKVS[MRKJEWXERHEXXVEGXMRKWMKRM½GERXMRZIWXQIRX the attractions industry’s expertise in creating vivid customer worldwide from major players in businesses such as theme parks, journeys and high levels of engagement can also be used by spas brandlands, museums and science centres. to heighten and elevate the experience being delivered. We believe the technology used in the attractions industry has Other overlaps could include the use of 360-degree screens and huge potential for use in the development of spa and wellness multimedia to deliver ambience or to create another layer to the JEGMPMXMIWERH[II\TIGXWMKRM½GERXGSPPEFSVEXMSRWXSIQIVKI WTEI\TIVMIRGI)EVP]EHSTXIV%WMERWOMRGEVIFVERH%QSVI4EGM½G Innovations such as immersive environments, virtual reality, has worked with theme park designer BRC Imagination Arts to haptic technology, facial recognition software and augmented create an award-winning brandland in South Korea that mixes a reality could all be deployed to create amazing experiences spa theme and visitor attraction. www.healthclubhandbook.com Health Club Handbook 2016 55 SPA FORESIGHT

BEYOND THE BEDROOM Dita Von Teese is heading SEXUAL WELLNESS up a sensuality programme at Canyon Ranch US destination spa Canyon Ranch has teamed up with burlesque icon Dita Von Teese to create a programme that covers sensuality, seduction and HMWGYWWMSRWEFSYXXLILIEPXLFIRI½XWSJ sexuality. Dr Nicola Finely, who heads up the talks, says: “Respecting one’s sexuality is an important element of living a full and happy life.” Meanwhile in Europe, one company is experiencing much demand for its luxury sensuality retreats, which include sex counselling and sensual healing therapies. Since launching in 2013, Shh (Sensual, Healing, Harmony) Global has held six retreats in the UK and Ibiza for women. In 2016 it will host twice as many retreats to meet demand. While a taboo subject (sometimes understandably so in spas), sex and sexuality is important to wellbeing. We expect more operators to explore this trend with sensitivity and integrity.

UNTAPPED NICHE MORE THAN JUST PRODUCTS HALAL TOURISM NEXT GEN SKINCARE

Muslims spent US$140bn on international travel in 2013, How we feel and what we eat has a visible impact on our representing almost 13 per cent of global travel expenditures, appearance, so it stands to reason that the next generation of according to a report by Crescent Rating. The agency is one of a skincare will be about more than just face creams. KVS[MRKRYQFIVSJ½VQWXLEXVEXIJEGMPMXMIWSRXLIMVEHLIVIRGIXS Dermalogica’s Face Mapping tool already links zones on the Islamic traditions, such as no alcohol and gambling, serving halal- face to the health of internal organs. Other product houses such GIVXM½IHJSSHERHSJJIVMRKKIRHIVWIKVIKEXIHPIMWYVIJEGMPMXMIW as Comfort Zone, Gazelli and Elemis are tapping into lifestyle and Spas in Muslim countries already offer separate male and female nutritional advice with their packages and prescriptions too. areas, but we predict further segregation in design and in facilities We expect to see more of this, but wonder what impact it will outside these regions as the growth of halal tourism gains pace. have on the workforce and the skills demanded of therapists.

56 Health Club Handbook 2016 www.healthclubhandbook.com Divers enjoy swimming in 4,300 cubic meters of warm spa water in Y-40, the 40m dive tank at the Hotel Terme Millepini, Italy PHOTO: OLIVIER MORIN PHOTO:

HARNESSING PASSIONS SPORT & SPA

As the spa market matures and the engaged consumers to tap in to. In Italy, for water that’s maintained at a constant demand for niche spa offerings becomes I\EQTPIXLIJSYVWXEV,SXIP8IVQI1MPPITMRM XIQTIVEXYVISJ¯×'8LITSSPLEWE greater, operators will look for ways has conceived the Y-40 – the world’s deepest depth of 40m, with intermediate caves for to differentiate their spas. We believe swimming pool – otherwise known as The technical underwater diving. It supports a combining sport and spa will be a very Deep Joy. It offers diving enthusiasts the wide range of activities year-round. powerful and attractive option. freedom to dive and swim without a wetsuit, 'LSSWITVIXX]QYGLER]X]TISJWTSVX There are great synergies between the while still enjoying the pleasures of spa. and a spa connection could be developed. two markets, and sport-orientated spas 1IEWYVMRK\QSRXLIWYVJEGIXLI ;II\TIGXXSWIIQSVIXLMWOMRHSJ [SYPH½RHERI\MWXMRKKVSYTSJLMKLP] pool contains 4,300 cubic meters of spa investment going forward.

www.healthclubhandbook.com Health Club Handbook 2016 57 SPA FORESIGHT

FACE FORWARD FACE MASSAGE

Facials are a best seller for spas, with ever more complex rituals on offer. However, just as body treatments include everything from a simple massage to a complex treatment that involves wraps and scrubs, so we expect spas to evolve fuller facial menus that include a new addition – a face massage. Face massage is a technical treatment that manipulates and releases the muscles of the face, head and neck, relieving tension, re-balancing muscles and improving lymphatic drainage, but Wellness facilities give without heavy product use. high-end residential It can be anti-ageing, relieve the side effects of tension developments up to 30 behaviours such as teeth grinding, and help with headaches and per cent uplift in value TYJ½RIWWEVSYRHXLII]IW There’s a limit to how often facials can be delivered, but LIVING WELL JEGIQEWWEKIGERFIHSRIVIKYPEVP]WS[SYPHFIETVS½XEFPI complementary addition to the menu. SPA & WELLNESS REAL ESTATE

The lifecycle of the spa and wellness real estate market is following the classic growth curve, starting out with high-end offers, but with niche and mass market products now very much being seen on the horizon. We know adding spa and wellness to hotel rooms and residential developments gives up to a 30 per cent uplift in value at the top end of the market; what’s yet to be established is the premium that will be achieved in the mid-market. We expect wellness real estate to boom as a sector in the RI\X½ZI]IEVWEWXLITVSTIVX]QEVOIXGSRXMRYIWMXWVIFSYRH from the global recession, and for wellness to be a key differentiator in giving a competitive edge to developments. This trend will play to consumers’ increasing interest in Spas could offer face massage as part of a package with wellness and spa, as this is translated into a commitment O facials to upsell to their regular clients

ABOUT THE AUTHORS Katie Barnes has a 14-year career in international spa, beauty and Liz Terry has been writing about and analysing the global leisure health media. She’s managing editor of Spa Business magazine and industries since 1983. She’s editor of Spa Business and was launch editor of the Spa Business Handbook. Spa Opportunities magazines. E: [email protected] E: [email protected] T: @SpaBusinessKB T: @elizterry

58 Health Club Handbook 2016 www.healthclubhandbook.com HEALTH CLUB MANAGEMENT HANDBOOK 2016 RESEARCH ROUND-UP

Sector statistics p60 Science snapshots p64 Shaping up – The Leisure Database Company p68 Not as bad as you think – Ipsos Mori p72 It all adds up – TRP 10,000 retention research p76 All the rage – IHRSA / ACE / ClubIntel p84 Demonstrating value – Mintel p88 Fitness on the rise – EuropeActive / Deloitte p92 From the operators – Leisure-net Solutions p96

www.healthclubhandbook.com Health Club Handbook 2016 59 RESEARCH ROUND-UP Sector statistics

144 million

8.2 Number of members 6,312 Number of clubs in MILLION globally – attending the UK – including Number of members 180,000+ clubs 191 new openings, accounted for by Europe’s up 7.9% top 20 fitness chains % % % 62 40 82 100+ of millennial of club of regular Transactions completed females do exercisers are exercisers work from 2005–2014 in which group exercise using boutiques out at home too European operators as part of their were purchased workout routines % 66 Proportion of the world’s health clubs accounted for by the top 10 50.1 markets (they also account for 73% of revenues and 75% of members) % MILLION 17.2 Average length of Total number of health club stay for members at clubs offering % flexible deals alongside contracts members in Europe – up 9 $2.4bn industry r (it’s just 11.2 months for clubs US ub ev cl en using fixed-term contracts only) u Value of the sector in th e l €26.8BN a – Brazil

e u

h

p across almost

l

European health and US$14.3bn

5

a

bn .

b $84 32,000 clubs and

US 3 Total revenues for

o

% fitness market l G 8 million revenues – up 4% Asia Pacific (average penetration is just 3.8%) members

Sources: edelhelfer / Leading Operators - Fitness in Europe, Deloitte/EuropeActive European Health & Fitness Market Report 2015, Les Mills International/Nielsen, IHRSA Industry Data Survey, IHRSA Global Report 2015, ukactive Business Performance Benchmarking Insight Report, TLDC State of the UK Fitness Industry 60 Health Club Handbook 2016 www.healthclubhandbook.com The predicted growth in Tech statistics % Millennials’ use of mobile 18 apps by 2017 – up from 70% 72% 56% to 74% of Millennials believe having all of Millennials would like The proportion of to be able to track fitness ½XRIWWVIGSVHWERHTVSKVIWWMR health clubs with data whenever, wherever % SRITPEGI[SYPHFIEFIRI½X 60 mobile-configured 87% 80% websites of the world’s of members population will have bring their % a smartphone 83 smartphones to Proportion of clubs with a social by 2020 the gym media presence – predominantly % % Facebook (97%) 32 32 of clubs have equipment that Percentage of health clubs % interacts with smartphones that currently have an app 59 of Millennials say their health and wellbeing attitudes are 10 billion affected by Facebook The £47.4bn number 40% of of Millennials plan connected to use wearable devices tech for fitness in purposes The predicted value of the the wearable tech market world by 2025 – up from today £15.5bn in 2015 Sources: Netpulse, FIT-C, IDTechEx, Technogym www.healthclubhandbook.com Health Club Handbook 2016 61 RESEARCH ROUND-UP Health statistics 16.9% of all deaths in the UK are Inactivity attributable to inactivity 500,000 Number of European deaths a 8.5 hours year attributable to inactivity The amount of time each day that 13 per cent of the UK population spends sitting down One % of the British population do no moderate exercise quarter 44 – this fi gure is just 14 per cent in the Netherlands 47% €16.1bn Watching more than seven hours’ TV a day of The fi nancial benefi ts makes you 47% more likely to die from kids in the UK a common cause of death – including cancer, think playing a computer game of getting just one-fi fth diabetes and Parkinson’s (the fi gure is 15% of inactive Europeans if you watch three or four hours) with friends counts as exercise suffi ciently active % Just 2.5 of UK kids do more than the recommended £8.2bn 60 minutes’ activity a day The cost to the UK economy of sustaining inactive Britons €80.4bn Estimated cost of inactivity to Europe’s economy

Sources: Barclays, British Heart Foundation, Centre for Economics and Business Research, WHO, ukactive, US National Cancer Institute, World Obesity Federation

62 Health Club Handbook 2016 www.healthclubhandbook.com Health statistics Obesity & Disease 39 million The number of UK adults who will be overweight or obese by % 2030 – a rise of 6 million 25 of Britain’s adults are now obese – up 74% % from 2.7 in 1972 of British men will be % overweight by 2030 – one 59 of Europeans are in three will be obese overweight or obese 1.9 billion Overweight adults in the world – 600 million of One billion 36 them obese Predicted number of obese Number of US States with obesity adults globally by 2025 – 17% rates of 25 per cent or more of the population 42 million Global number of children aged under fi ve who are overweight or obese – including nearly a quarter of UK kids

More than 3 million Number of diabetes sufferers in the UK 1 in 23 years 10 bn The reduced lifespan of a The number of UK health £The annual cost to the UK 40-year-old man suffering from professionals who know of coronary heart disease, diabetes, stroke and heart disease – there’s a 15-year what the CMO activity stroke and diabetes reduction for a 60-year-old guidelines are

www.healthclubhandbook.com Health Club Handbook 2016 63 D FO RL C O U RESEARCH ROUND-UP S W

Science snapshots We round up some of the latest research in the area of health, fi tness and wellbeing

HIIT vs FAT SMRKJSVEPSRKVYRELIEHSJERMKLXSJI\GIWWMWEJEQMPMEV VMXYEPJSVQER]]SYRKTISTPIFYX[SVOMRKYTEW[IEX [MXLEJI[WLEVTWTVMRXWQE]FIEFIXXIVWXVEXIK] G 7GMIRXMWXWLEZIJSYRHXLEXEWLSVXFYVWXSJLMKL MRXIRWMX]MRXIVZEPXVEMRMRK ,--8 FIJSVIELMKLJEXQIEPMWXLIFIWX [E]JSV]SYRKTISTPIXSTVSXIGXFPSSHZIWWIPJYRGXMSR 8LIYRHIVP]MRKTVSGIWWSJGEVHMSZEWGYPEVHMWIEWIWXEVXWMR ]SYXL[LIRERMQTEMVQIRXMRXLIJYRGXMSRSJFPSSHZIWWIPWGER Moderate, regular exercise is SGGYVMRXLILSYVWEJXIVGSRWYQMRKELMKLJEXQIEP the key to asthma control 8LIWXYH]GSQTEVIH,--8EKEMRWXQSHIVEXIMRXIRWMX]I\IVGMWI SRFPSSHZIWWIPJYRGXMSRMREHSPIWGIRXFS]WERHKMVPWEJXIV SHUTTERSTOCK.COM PHOTO: XLI]LEHGSRWYQIHELMKLJEXQMPOWLEOI-XJSYRHQMRYXIW BREATHE EASY SJQSHIVEXIMRXIRWMX]G]GPMRKTVIZIRXIHXLIJEPPMRFPSSHZIWWIP JYRGXMSREJXIVXLIQIEP&YXIMKLXQMRYXIWSJLMKLMRXIRWMX]G]GPMRK IEVVSYRHI\IVGMWIGSYPHFIXLIOI]XS½KLXMRKEWXLQE RSXSRP]TVIZIRXIHXLMWJEPPFYXMQTVSZIHFPSSHZIWWIPJYRGXMSR [MXLJVIUYIRG]QSVIMQTSVXERXXLERMRXIRWMX]EGGSVHMRK Alan Barker et al, University of Exeter, American Journal of Physiology – Heart and XSRI[VIWIEVGL[LMGLWYKKIWXWI\IVGMWMRKJSV Circulatory Physiology YQMRYXIWEHE]QE]LIPTOIITW]QTXSQWMRGLIGO 8LIWXYH]EWOIHEHYPXWHMEKRSWIH[MXLEWXLQEXS½PPSYX UYIWXMSRREMVIWSRXLIMVEFMPMX]XSGSRXVSPEWXLQEXLIMVUYEPMX]SJ PMJIEWEWXLQEWYJJIVIVWERHESRI]IEVI\IVGMWIVIGEPPXSEWWIWW XLIMVPIMWYVIXMQITL]WMGEPEGXMZMX]FSXLMRXLIWYQQIVERH[MRXIV 8LI½RHMRKW[IVIGPIEVXLSWI[LSHMHEVSYRHQMRYXIW´ I\IVGMWISRQSWXHE]WSJXLI[IIO[IVIRIEVP]XMQIWQSVI PMOIP]XSLEZIKSSHGSRXVSPSJXLIMVEWXLQEW]QTXSQWXLERWYJJIVIVW [LSHMHRSI\IVGMWIEXEPP8LIMRXIRWMX]SJI\IVGMWI[EWPIWW MQTSVXERX±;I´VIRSXXEPOMRKEFSYXVYRRMRKQEVEXLSRW²I\TPEMRW PIEHEYXLSV7MQSR&EGSR±.YWXQMRYXIWEHE]SJ[EPOMRKVMHMRKE FMOIHSMRK]SKE¯ER]XLMRKEGXMZI¯GERLEZIEWMKRM½GERXMQTEGX² Short, sharp bursts of HIIT %RSXLIVOI]½RHMRK[EWXLEXXLSWI[LS[IVIEFPIXSIRKEKIMR before a high fat meal could TL]WMGEPEGXMZMX]SREVIKYPEVFEWMW]IEVVSYRHFIRI½XIHQSWX protect blood vessel function Bacon, S et al. BMJ Open Respiratory Research. Oct 2015

64 Health Club Handbook 2016 www.healthclubhandbook.com HOT TOPIC FASTING FIND

IKYPEVI\IVGMWIGSYPHLIPTVIHYGILSX¾YWLIWMR EWXMRKRSXSRP]LIPTWTVSXIGXXLIMQQYRIW]WXIQFYXGSYPH QIRSTEYWEP[SQIRERHSJJIVEREXYVEPEPXIVREXMZIXS EPWSLEZIEVSPIXSTPE]MRLIEPXL]EKIMRKF]HVMZMRKGIPP ,68EGGSVHMRKXS9/VIWIEVGLIVW VIKIRIVEXMSREGGSVHMRKXSEWXYH] R 8LIXIEQFEWIHMXWVIWIEVGLSRQIRSTEYWEP[SQIR F 3ZIVWM\QSRXLWWGMIRXMWXWEXXLI9RMZIVWMX]SJ7SYXLIVR [MXLEREZIVEKIEKISJ8IRSJXLI[SQIRYRHIVXSSOEK]Q 'EPMJSVRMEPSSOIHEXXLIMQTEGXSJTVSPSRKIHJEWXMRKG]GPIWSR based exercise programme QMGIEW[IPPEWTEXMIRXWYRHIVKSMRKGLIQSXLIVET]%PP[IRX JSVJSYVQSRXLW[LMPI [MXLSYXJSSHJSVX[SXSJSYVHE]TIVMSHW XLISXLIVWIZIRJSVQIHE -RFSXLGEWIWRSXIEXMRKMRMXMEPP]PS[IVIHXLI[LMXIFPSSH GSRXVSPKVSYTERHGEVVMIH GIPPGSYRXW¯XLIGIPPWXLEXHIJIRHXLIFSH]EKEMRWXHMWIEWI¯EW SRPMJIEWRSVQEP XLIFSH]WXEVXIHKIXXMRKVMHSJSPHSVHEQEKIHGIPPW)ZIRXYEPP] 8LI[SQIRMRXLIEGXMZI LS[IZIVTVSPSRKIHTIVMSHWSJJEWXMRKMRQMGIOMGOWXEVXIHXLI KVSYTTYWLIHXLIQWIPZIW WXIQGIPPWMRXSTVSHYGMRKFVERHRI[[LMXIFPSSHGIPPWVIFSSXMRK WSXLEXXLI][IVISYXSJ XLI[LSPIMQQYRIW]WXIQ breath but still able to 0SRKTIVMSHWSJJEWXMRKEPWSPS[IVIHPIZIPWSJ-+*MRXLIFSH] XEPO8LIMV[SVOSYXW[IVI ¯EKVS[XLLSVQSRIEWWSGMEXIH[MXLEKIMRKXYQSYVTVSKVIWWMSR FYMPXYTSZIVXLIJSYV ERHGERGIVVMWO¯EW[IPPEWPIZIPWSJXLIIR^]QI4/%[LMGLLEW QSRXLTIVMSHJVSQXLVII FIIRPMROIHXSXLIVIKYPEXMSRSJWXIQGIPPWIPJVIRI[EP QMRYXIWIWWMSRWE ±4/%MWXLIOI]KIRIXLEXRIIHWXSWLYXHS[RMRSVHIVJSV [IIOYTXS½ZIQMRYXI XLIWIWXIQGIPPWXSW[MXGLMRXSVIKIRIVEXMZIQSHI²I\TPEMRWPIEH WIWWMSRWE[IIO WXYH]EYXLSV:EPXIV0SRKS %XXLIIRHSJXLIJSYV ±8LIFSH]KSXVMHSJXLIHEQEKIHSVSPHTEVXWSJXLIW]WXIQ QSRXLWXLI[SQIR HYVMRKXLIJEWXMRK2S[MJ]SYWXEVX[MXLEW]WXIQLIEZMP]HEQEKIH MRXLII\IVGMWIKVSYT F]GLIQSXLIVET]SVEKIMRKJEWXMRKG]GPIWGERKIRIVEXIPMXIVEPP]E I\TIVMIRGIHJEVJI[IV RI[MQQYRIW]WXIQ²LIWE]W ¾YWLIW¯JEPPMRKVIQEVOEFP] Longo, V et al. Cell Stem Cell, June 2014 JVSQXSE[IIOSR EZIVEKI8LIWIZIVMX]SJXLI Fasting can help the ¾YWLIWLEHEPWSHVSTTIH body regenerate its F]X[SXLMVHW-RGSRXVEWX immune system XLI[SQIR[LSVIQEMRIH Exercisers experienced WIHIRXEV]VITSVXIHZIV] far fewer, and less PMXXPIHMJJIVIRGI severe, hot fl ushes The researchers also placed the research WYFNIGXWMRELSX[EXIVWYMXXSMRHYGIELSX¾YWLERHVIGSVHIH XLIMVTL]WMSPSKMGEPVIEGXMSRW%GGSVHMRKXSPIEHEYXLSV,IPIR .SRIWXLI[SQIRMRXLII\IVGMWIKVSYTW[IEXIHPIWWERHLEHPIWW FPSSH¾S[XSXLIWOMR.SRIWFIPMIZIWI\IVGMWIGSYPHFIFSSWXMRK XLIFSH]´WEFMPMX]XSVIKYPEXIXIQTIVEXYVI Unpublished study by Liverpool John Moores University, presented at the European Society of Human Reproduction and Embryology conference, June 2015 PHOTO: SHUTTERSTOCK.COM PHOTO:

www.healthclubhandbook.com Health Club Handbook 2016 65 RESEARCH ROUND-UP

MIND & MOVEMENT

RMXMEP½RHMRKWJVSQTMPSXWXYHMIWTVIWIRXIHEXXLI%P^LIMQIV´W %WWSGMEXMSR-RXIVREXMSREP'SRJIVIRGISJJIVMRWMKLXWMRXSXLI VIPEXMSRWLMTFIX[IIRHIQIRXMEERH½XRIWWMRHMJJIVIRXPMJIWXEKIW One study – by Tina Hoang and colleagues at the Northern -'EPMJSVRME-RWXMXYXISJ6IWIEVGLERH)HYGEXMSRMRXLI97¯WXYHMIH people aged 18 to 30. Participants with both long-term low TL]WMGEPEGXMZMX]ERHLMKL8:ZMI[MRKSZIV]IEVW[IVIEPQSWX twice as likely to have poor cognitive function in mid-life. Other studies suggest exercise can improve mood, memory and cognitive function among older adults already facing dementia. One study – by the Wake Forest School of Medicine in North Carolina, US – assessed 65 non-exercisers aged 55–89 with mild impairment issues. Over six months, half took part in 45-minute, high-intensity The study participants self-reported their workouts four times a week, working at 75–85 per cent of maximal activity levels and their sexual function heart rate for 30 minutes per session. A control group took part in stretching exercises that did little to raise their heart rates. 16-WGERWWLS[IHI\IVGMWIMQTVSZIHFPSSH¾S[XSXLITEVXW BOOSTING SEXUAL FUNCTION of the brain associated with memory and thought processing, with SXLIVXIWXWGSVVSFSVEXMRKERMRGVIEWIMRTISTPI´WEXXIRXMSRWTERERH egular exercise can help men perform better in the aptitude to plan and organise things. Those in the exercise group bedroom, according to scientists. also had a reduction in tau protein tangles, which destroy vital cell Previous studies have highlighted the link between XVERWTSVXW]WXIQWERHEVIETVMQEV]QEVOIVJSV%P^LIMQIV´W Rbetter erectile function and exercise, but this study was Pilot studies presented at the Alzheimer’s Association International Conference 2015 EQSRKXLI½VWXXSI\TPSVIXLIMQTEGXSREPPVEGIW-XJSYRHXLEX men who exercised more were likely to have better overall Older exercisers had better sexual function, including the ability to have orgasms and the attention and mental agility quality and frequency of erections. For the paper, nearly 300 study participants self-reported their activity levels, which researchers then categorised as sedentary, mildly active, moderately active or highly active. The subjects also self-reported their sexual function based on this criteria. Men who reported more frequent exercise – 18 METS a week, equating to two hours of strenuous exercise, 3.5 hours of moderate exercise or six hours of light exercise – had higher sexual function scores regardless of race. Men of all ethnicities who exercised less reported lower levels of sexual function. Additional contributors to low sexual function included diabetes, older age, past or current smoking and coronary artery disease. Cedars-Sinai Samuel Oschin Comprehensive Cancer Institute, Journal of Sexual Medicine, March 2015

66 Health Club Handbook 2016 www.healthclubhandbook.com Regular exercise THE RIGHT DOSE could cut breast cancer risk in ow frequently should you work out for optimum women by 30- health, and how hard? 40 per cent A US-led study collated data on activity levels among 661,137 men and women in Europe and the US, average Hage 62. They were categorised by how much weekly exercise they did, with this data cross-referenced with death rates over a 14-year follow-up. People who did no exercise faced the highest risk of mortality. However, those whose moderate activity levels fell below the recommended guidelines of 2.5 hours a week – but who at least did something – still reduced their risk of dying by 20 per cent compared to inactive people. Those who did 2.5–5 hours a week were 31 per cent less likely to pass away during the follow-up. Optimal results were seen in those who did 7.5–12.5 hours of leisurely activity a week: they had a 39 per cent lower risk of death. After that there was a TPEXIEY[MXLRSEHHMXMSREPQSVXEPMX]FIRI½XJSVI\IVGMWMRKQSVI Another six-year study – of 204,542 men and women in Australia aged 45+ – categorised people by how often they PREVENTING BREAST CANCER exercised and how hard they pushed themselves. Achieving recommended activity levels – even at moderate hormone released from muscles during exercise may intensity – lowered the risk of premature death. Those who spent help prevent breast cancer and boost the effects of up to 30 per cent of their weekly exercise time doing vigorous chemotherapy drugs used to treat it, according to a activity were 9 per cent less likely to die prematurely than those study carried out at the University of New Mexico who did more leisurely activities. Spending more than 30 per cent A(UNM) in the United States. of exercise time working out strenuously reduced the risk of *SPPS[MRKSRJVSQVIGIRX½RHMRKWXLEXI\IVGMWIGERWPS[XLIKVS[XL mortality by an extra 13 per cent. of breast cancer tumours in mice, new research suggests women who Arem H et al, JAMA Intern Med, April 2015 & Gebel K et al, JAMA Intern Med, April exercise regularly have a 30 to 40 per cent reduced risk of breast cancer and improved survival rates if they do get the disease. The ideal is The team at UNM built on previous studies which had found 7.5 –12.5 hours’ that the hormone irisin increases with exercise and stimulates exercise a week metabolism in select tissues, such as fat. Irisin was administered to both non-cancer and cancerous cells, which selectively killed aggressive cancer cells without negatively affecting normal cells. The researchers observed a 22-fold increase in cancer cell death compared to untreated cells. When irisin was combined with a commonly used chemotherapy drug, the destruction of cells MRGVIEWIHWMKRM½GERXP][LMPIGIPPWEFWSVFIHPIWWSJXLIHVYK8LMWGSYPH mean that patients could be given a more tolerable dose of the drug. Kristina Trujillo et al, University of New Mexico PHOTO: SHUTTERSTOCK.COM PHOTO:

www.healthclubhandbook.com Health Club Handbook 2016 67 RESEARCH ROUND-UP

Shaping up

The fi tness industry might be growing, but it needs to do even more to achieve future success. David Minton reports

irst we shape our industry and afterwards our industry shapes us. This aphorism is perhaps the least Fquoted exposition of the relationship FIX[IIRTISTPIERHXLIMV½XRIWW ERHLIEPXL  In a year when we should be celebrating our successes, I want to question, as a critical friend, why we’re not achieving more. Size matters First the good news. The industry has shown itself to be recession-proof and is back in positive headline growth year-on-year. This year’s State of the Fitness Industry Report 7S*- MRJSKVETLMGWEVII\GIPPIRXEXWLS[MRK trends over longer periods, something GLL’s Better is the MRHYWXV]ZIXIVERWERH½RERGMIVWEVI½RHMRK largest public sector reassuring. The penetration rate across the brand with 126 sites total population has grown to 13.7 per cent as monthly direct debits hit 8.8 million, up from 13.2 per cent and 8.3 million. Budget becomes mid-market Last year, members paid on average £17.99; I put this upfront because it recently So back to the good news. The total number this year it has increased to £18.23, an came to my notice via social media that SJ½XRIWWWMXIWWXERHWEXYTJVSQ indication that more low-cost operators are too many people working in the industry 6,112 in the previous year, and the market FSVHIVMRKSRXLI†EQSRXLHI½RMXMSR don’t know the size of the industry they value has grown to £4.3bn – representing -J[IOIITXLMWHI½RMXMSRXLIRWSQIPS[ work in. The day-to-day isolation that almost £1bn growth since 2007. GSWXFVERHWEVIIMXLIV½RHMRKXLIQSHIP many people suffer while working in Across the private sector, low-cost sites isn’t working on all sites, or else they’re what should be a very social environment have continued to drive growth: there ½RHMRKXLIWXVIRKXLSJXLIQEVOIXQIERW needs to be addressed and we’re looking are now 319 low-cost clubs, up from 257. they no longer need to be constrained by to present more real-time data on our Membership of these clubs has jumped to price. Because some brands are moving website in 2016. 1.3 million, with a market value of £290m. not only into the £20-plus but £30-plus

68 Health Club Handbook 2016 www.healthclubhandbook.com The UK low-cost sector – including brands like Xercise4Less – has grown to 319 sites brackets, particularly in London. So low-cost This average is being pushed up by the *SVXLI½VWXXMQIMRSYVSoFI report, we’ve brands are moving into the very mid-market work of the larger public site operators. At included a Fitness Social Media Index looking they were once attacking. the time our latest report was published, at brands on Facebook, Twitter, Instagram GLL and its Better brand was the largest and YouTube. The results don’t make for Public show of strength ½XRIWWFVERHMRXLIGSYRXV][MXL good reading: four of the top 10 private The public sector, meanwhile, is playing a sites, SLM’s Everyone Active had 79, and brands and nine of the top 10 public brands far more long-term game, gaining strength Places for People Leisure had 78 sites. don’t use Instagram. Compare this to the and embedding itself into the local GLL managed 38 more gyms than it did 12 EGXMZI[IEVFVERHWXLEXLEZIXEOIR½XRIWW community. Public sites have a wider range months previously and was also the largest beyond the gym to become a lifestyle. of facilities and maintain over 3.3 million swim and diving school operator. Nike, Adidas, Vans, Converse, Puma, members paying an average fee of £30, Under Armour and New Balance have all unchanged since last year. Instagram what? seen 144–252 per cent growth in Instagram Back in 2011, the public sector opened Our personal preferences can become followers, unprecedented in other social 81 all-new gyms, but although refurbs have personal insight based on information QIHMEJSVQW%VI½XRIWWFVERHWRIKPIGXMRKE grown, new openings have dropped year-on- in the public domain – yet few public superior indexing platform? year with 2015 bringing just 46. However, or private brands are taking advantage Could the lack of social media strategies, these new sites have 58 stations on average to engage in meaningful conversations, along with a lack of innovation and ERHEVIGLEVKMRK†¯FSXL½KYVIW present real-time information and convert differentiation, be the downfall of the higher than the all-public site average. interest into commerce or visits. industry in 2016? Weight Watchers is a good www.healthclubhandbook.com Health Club Handbook 2016 69 RESEARCH ROUND-UP

Active wear brands such as Nike, Converse, Under Armour and New Balance have seen 144–252 per cent growth in Instagram followers PHOTO: SHUTTERSTOCK.COM PHOTO: example of how quickly new technology can – hi-tech start-ups from UK, India, Israel destroy the value of a business. In 2015, its and the US – are working around the lack WANT ALL THE STATS? stock dropped 92 per cent from its all-time of APIs to go direct to the consumer. These high, membership is down 38 per cent, and aggregators will have a conversation with the The annual State of the Fitness Industry the number of meetings has fallen by 20 per consumer, will provide a personal service and Report is published by independent cent. Dieting tools have gone hi-tech and will create an experience for them. Does the analyst for the industry The Leisure the Weight Watchers weekly meetings and ½XRIWWMRHYWXV]HSEPPXLVIIERHHSMX[IPP# Database Company, which compiles weigh-ins have been replaced by on-demand Some new technology attracts criticism the report from a comprehensive conversation and support. for undercutting the industry, but like Uber review and audit Husband and wife bloggers Daniel and and Airbnb, the power and choice lies with involving individual Kelli on Fitness Blender have over 18 the consumer. Will aggregators, bloggers, contact with all sites. million followers, and like Wikipedia rely unboxing celebrities, on-demand channels, For further on donations. In the UK, Body.Network – trackers, wearables and an app for everything information, contact promoted by The Times and fronted by PT win over the consumer and impact TLDC director David Minton: Matt Roberts – provides an on-demand XVEHMXMSREPTPEXJSVQWERH[IFWMXIW#-X´WSRP]E Email: [email protected] library of videos with your favourite trainer matter of time, so embrace new technology Twitter: @davidmintonTLDC for £15 a month. Around 20 new aggregators and help shape our industry in 2016. O

70 Health Club Handbook 2016 www.healthclubhandbook.com 25-26 May 2016 16-19 November 2016 The Belfry, Wishaw, Ritz Carlton, Abama, West Midlands, UK Tenerife, Spain 16 16 SIBEC www.sibecuk.com SIBEC www.sibeceu.com UK Europe

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Better than you think

We’re wrong about how much physical exercise people do – and it matters. Ipsos Mori’s Hannah Shrimpton reports

uring the summer 2012, Olympic inactivity as the fourth leading contributory moral imperative, we could well see physical fever gripped Britain. It was factor in global death rates, accounting for activity levels increasing much faster. hoped this would be a starting 6 per cent of deaths worldwide. On the 7SGMEPRSVQWQEXXIVFI]SRHMR¾YIRGMRK pistol for the public’s own drive ¾MTWMHITL]WMGEPI\IVGMWIMWEWWSGMEXIH[MXL one-off choices about where to eat or Dto get moving and move more often. exercise. Perceptions of what others do E[MHIVERKISJLIEPXLFIRI½XWMRGPYHMRK Yet three years on, there has been little reducing the risk of serious illness such as ERHETTVSZISJEVIERMQTSVXERXMR¾YIRGI improvement. The proportion of adults heart disease, diabetes and cancer. Boosting across the country, and even internationally. hitting the recommended amount of the painfully slow improvement in activity -TWSW1SVM´WMRXIVREXMSREPWXYH]GSRHYGXIH physical exercise in England has hovered rates is crucial for public health, bodies both for the Behavioural Exchange conference in just below 60 per cent since 2012, with in the UK and internationally. London in September 2015, looked at the only marginal improvement according to public’s perceptions of different behaviours 4YFPMG,IEPXL)RKPERH 4,) ½KYVIW1SVI Adhering to the norm – from tax avoidance to pulling sickies. worryingly, there’s only been a very slight One option is to try and ‘nudge’ the change in the proportion who do little to reluctant masses towards healthier International consensus no exercise at all. Classed as ‘inactive’, two behaviour. Social norm theory presents one 3RITEVXMGYPEVP]WXVMOMRK½RHMRK[EWXLI MR½ZIEHYPXWWXMPPHSPIWWXLERQMRYXIWSJ possible means of doing so. This suggests consistency across six different countries at least moderate intensity exercise a week we can harness our perceptions of what’s – UK, Germany, France, US, Canada and in bouts of 10 minutes or more. ‘normal’ to shift behaviour. Like dominoes, Australia – when considering healthy and And Britain is not alone. The World our behaviour tends to fall in line with unhealthy behaviour. All countries surveyed ,IEPXL3VKERM^EXMSR ;,3 MHIRXM½IW what we think others do (what social thought over-indulging on sugar to be the psychologists call ‘descriptive norms’) and norm – the average guess is that two-thirds what we think they approve or disapprove eat over the recommended daily amount. Our behaviour tends to of (or ‘injunctive norms’). We know in the UK that this is a massive For example, faced with a simple choice, over-estimation – we think seven in 10 eat fall in line with what you may pick a full restaurant over an more than the recommended daily limit, empty one (descriptive norm) or choose a when it’s ‘only’ 47 per cent (see Figure 1). we think others do, restaurant that sources fair trade food over Likewise, the perceived social norm one that doesn’t (injunctive norm). around physical activity remains relatively and what we think they Applying this simple illustration to untouched by country context: people approve or disapprove of choices around physical exercise, it may in every nation included in the survey [IPPFIXLEXMJLIEPXLGPYFWSZIV¾S[IHSRXS massively under-estimate how much the pavement, or if exercise were seen as a exercise their countrymen really do. The

72 Health Club Handbook 2016 www.healthclubhandbook.com People in every nation hugely under-estimate how much exercise their countrymen do

worst offender is Germany, where the perception is that just four in 10 do the FIGURE 1 – SUGAR CONSUMPTION: PERCEPTION vs REALITY recommended amount of physical activity, Perceived social norm %pt Social % %pt Reality PERCEIVED NORM when the reality is that over seven in 10 are Out of every 100 people Own reported behaviour Norm Gap Reality Gap hitting the target (see Figure 2). in [country], how 66% many do you think eat TOTAL 40% +26 more sugar than the 64% Harnessing norms recommended daily limit? +30 (50g – the equivalent of 34%

PHOTO: SHUTTERSTOCK.COM/LZF PHOTO: So our health habits are bad, but not as 12 tablespoons) 58% bad as we think. And due to the power 28% +30 of social norms, that misperception could 69% OWN BEHAVIOUR 43% +26 actually encourage the negative behaviours. To what extent do you 70% In fact, there’s a real risk that well-meaning agree with the statement: +26 I eat more sugar than the 44% communications on the scale of the issue recommended daily limit? 69% +25 -22 could actually reinforce the very behaviours 44% 47% we’re trying to shift. 69% +19 American psychologist Robert Cialdini 50% has long warned about the dangers Base: c. 1000 residents aged 16-64 (18-64 US and Canada) in each country, August 2015 Ipsos Mori Source: Ipsos Global Advisor and National Diet and Nutrition Survey 2014 of inadvertently normalising negative

www.healthclubhandbook.com Health Club Handbook 2016 73 RESEARCH ROUND-UP

FIGURE 2 – PHYSICAL ACTIVITY: PERCEPTION vs REALITY women and was about sex, not sport – but at its heart is the aim of normalising and Perceived social norm %pt Social % %pt Reality PERCEIVED NORM positively displaying a behaviour that people Own reported behaviour Norm Gap Reality Gap Out of every 100 people (wrongly) think is a minority pursuit. in [country], how many 41% do you think do the TOTAL 37% +4 64% +23 recommended amount Are you ashamed? of physical activity each 39% week? (walking briskly for 28% +11 67% +28 But there are further challenges, as norms 30 mins 5 x week, or doing more vigorous exercise for 42% work differently for different issues. Our +5 62% +20 20 mins 3 x week) 33% survey suggests a splintering of opinion 42% when looking at sugar consumption 38% +4 66% +24 OWN BEHAVIOUR compared with physical activity. We 42% To what extent do 0 57% +15 distance ourselves from the rest of our you agree with the 42% statement: I do the sugar-guzzling populations – for example, 37% -2 +35 recommended 39% 72% while we believe seven in 10 people in the amount of activity? 42% -2 59% +15 UK over-indulge on sugar, only 44 per cent 44% of us admit to doing this ourselves. Yet we Base: c. 1000 residents aged 16-64 (18-64 US and Canada) in each country, August 2015 have no problem saying we’re as inactive Ipsos Mori Source: Ipsos Global Advisor and Lancet/WHO 2012 and PHE 2014 as everyone else. On average, people in the US think only 42 per cent do the behaviours in this way. It’s a really tough has garnered such positive attention and recommended amount of exercise and 44 line to tread: campaigners want to draw awards. It’s too early to assess its impact on per cent say they do the right amount too. attention to the issue of physical inactivity actual activity levels, and there have been One possible explanation of the and get a number of different audiences various objections to its execution – The difference here could be shame. The focused on it – from the public and the GuardianEVKYIHXLIGEQTEMKRSFNIGXM½IH British public seem to be more ashamed media to policymakers and politicians. But the problem is that, by highlighting how Sport England’s campaign commonplace the negative behaviour is, you was deemed a big success normalise it: there’s a message lurking under the surface that everyone is doing it. Cialdini argues that, in order to unleash the power of the norms, you need to be paying attention to both the descriptive norm (show that the positive behaviour is widespread) and the injunctive norm (show that everyone ought to be doing it). Successful campaigns should therefore focus on the desirable of aspects of a given behaviour and how all sorts of different people are doing it. This is partly why Sport England’s ‘This Girl Can’ campaign

74 Health Club Handbook 2016 www.healthclubhandbook.com From a behavioural science perspective, campaigns focusing on health behaviours may need to account for the level of shame associated with them

times lower than the self-reported rates QIEWYVIHMRXLIWEQI]IEV This strongly suggests that the reality of activity levels could be much worse than thought – by the public, campaigners, the QIHMEERHTYFPMGLIEPXLFSHMIW6EXLIVXLER being pessimistic, we could actually have a JEVXSSSTXMQMWXMGZMI[SJXLIRSVQ8LMW could have implications for the way we go EFSYXXEGOPMRKPIZIPWSJTL]WMGEPMREGXMZMX] To use norms to nudge people into a more active lifestyle, we must communicate that exercise is a normal, socially desirable TYVWYMX8LITS[IVSJRSVQWMWWMKRM½GERX ¯XLI]GEVV][IMKLX9WIHGSVVIGXP]XLI] GSYPHLIPTTISTPIPSWIWSQISJXLIMVWO

Brits feel guilty about sugar consumption and try to ABOUT THE AUTHOR distance themselves from it

PHOTO: SHUTTERSTOCK.COM/GPOINTSTUDIO PHOTO: Hannah Shrimpton is a senior researcher at about their sugar consumption than they However, evidence from the last objective Ipsos MORI’s Social are about the running shoes collecting measure of physical activity in England (the Research Institute – HYWXEXXLIFEGOSJXLI[EVHVSFI*VSQE Health Survey for England, carried out in a leading UK-based behavioural science perspective, campaigns 2008) suggests we may have a warped view market research focusing on different types of health SRXLIEQSYRXSJI\IVGMWI[IEGXYEPP]HS company that supports politicians and behaviours may need to take a different The survey used accelerometers to collect decision-makers through analysis of XEGO¯XSEGGSYRXJSVXLMWPIZIPSJWLEQI data on the frequency, intensity and duration a range of societally relevant topics, Another possible explanation could be our of physical activity undertaken by a sample MRGPYHMRKXLILIEPXLGEVI½IPH relatively poor judgement on what counts SJEHYPXWSZIVWIZIRHE]W8LIHEXEVIZIEPIH Email: [email protected] EWXLIVIGSQQIRHIHEQSYRXSJI\IVGMWI that only 6 per cent of men and 4 per cent Twitter: @h_shrimpton Most comprehensive surveys on levels of of women actually met the recommended Web: www.ipsos-mori.com TL]WMGEPEGXMZMX]WXMPPVIP]SRWIPJEWWIWWQIRX targets for physical activity – a shocking six

www.healthclubhandbook.com Health Club Handbook 2016 75 RESEARCH ROUND-UP

It all adds up

Is it worth getting your members to visit more frequently? Dr Melvyn Hillsdon does the sums based on the latest findings of the TRP 10,000 survey

here’s considerable variation in retention, with non-attendance in any given Frequency of use how frequently members use month increasing the risk of cancellation in (YVMRKXLI½VWXQSRXLWSJXLIMV XLIMVGPYFW%½RIFEPERGIMW the subsequent month. Using data from the membership, TRP 10,000 members used required to avoid clubs feeling updated TRP 10,000 study of membership XLIMVGPYFWEREZIVEKISJXMQIWIEGL Tover-crowded, but at the same time retention, we’ll use visit frequency and month. However, this is skewed somewhat ensure members attend often enough to VIXIRXMSRHEXEXSI\EQMRIXLI½RERGMEP by a small number of health club members feel they’re getting value for money. implications of member usage patterns who visit a lot, and a higher number of visits We’ve previously reported that member with the aim of informing club strategy and in the early months. attendance is linked to membership policies on usage levels. *MKYVI PIJX WLS[WXLITVSTSVXMSR of health club members reporting no visits at all in each month after joining: approximately 30 per cent of members fail FIGURE 1: THE NO-SHOWS XSZMWMXXLIMVGPYFMRIEGLSJXLI½VWXXLVII months of membership, increasing to more The proportion of members reporting no clubs visits (by number of months after joining) XLERLEPJF]QSRXL 60 However, this is only important if 55.9 55 we show that not visiting in a month 51.7 53.4 increases the risk of cancellation – and 50 49 our data shows that each month a 45.5 member makes at least one visit to their 45 club, their likelihood of cancellation 42.8 VIHYGIWF]TIVGIRXGSQTEVIHXS 40 39.2 members who don’t attend at all. 35.8 *SVQIQFIVWMRXLI½VWXWM\QSRXLWSJ 35 QIQFIVWLMTXLIFIRI½XSJEXXIRHMRKMW 32.2 30.3 even higher: making at least one visit in a 29.7 30 28.9 month reduces the risk of cancelling in the RI\XQSRXLF]TIVGIRX 25 This suggests that failing to attend the 20 club for a month is more likely to lead to PROPORTION MAKING NO VISIT PROPORTION 1 2 3 4 5 6 7 8 9 10 11 12 cancellation among newer, rather than the MONTHS SINCE JOINING more established, members.

76 Health Club Handbook 2016 www.healthclubhandbook.com Each month a member makes at least one visit to their club, their likelihood of cancellation reduces by 20 per cent compared to members who don’t attend at all PHOTO: SHUTTERSTOCK.COM PHOTO:

The bottom line A key question is, of course: do more visits ONGOING TRACKING translate into more income? One way to estimate the impact of retention on income is to model the The TRP 10,000WXYH]MRMXMEPP]WYVZI]IHLIEPXLERH½XRIWWQIQFIVWSRXLIMV VIXIRXMSRSJQIQFIVWSZIVXLI½VWX exercise habits and membership behaviour between July and September 2013. 24 months of membership. Assuming all In the next development of this project, this same group of health club members members pay a monthly fee of £50, we can has now been followed for a further two years, tracking cancellation and survival then plot the income for each month by rates up to the end of August 2015. multiplying the £50 monthly fee by 1,000 During the follow-up period, 45 per cent of participating members cancelled (the original number of members) and then their membership. To date, TRP 10,000 club members have an average follow-up by the proportion of members who are still period (to their cancellation date or the end of August 2015, whichever comes paying in any given month. ½VWX SJQSRXLWJVSQXLIHEXIXLEXXLI]GSQTPIXIHXLIUYIWXMSRREMVIERH We can then layer visit frequency months from their original joining date. on top of this. Table 1 displays the

www.healthclubhandbook.com Health Club Handbook 2016 77 RESEARCH ROUND-UP

income for each month after joining TABLE 1: MORE VISITS = MORE REVENUE? according to frequency of visit. Each Estimated income per month for 24 months after joining, for four different column is a separate scenario, each scenarios – 1,000 original members all attending: (a) less than once a week, (b) once a week, (c) twice a week, or (d) three or more times a week based on 1,000 original members and assuming all retained members attend <1/WEEK 1/WEEK 2/WEEK >=3 WEEK the same number of times a week. So in 1 £48,875 £49,385 £49,555 £49,315 month one, the income from an original 1,000-member sample paying £50 a month 2 £47,360 £48,575 £48,855 £48,580 and all attending less than once a week 3 £45,510 £47,305 £47,900 £47,665 would be £48,875 [1,000 x 50 x 0.9775 – the latter being the retention rate in 4 £44,135 £46,300 £47,220 £46,705 the TRP 10,000 study]. In month 18, the 5 £42,640 £44,935 £46,350 £45,925 income from an original 1,000-member sample paying £50 a month and all 6 £41,425 £43,885 £45,185 £45,285 attending twice a week would be £35,610 7 £39,840 £42,640 £44,290 £44,415 [1,000 x 50 x 0.7122]. 8 £38,940 £42,025 £43,865 £43,590 Standardising the number of members in each group and the monthly fee paid 9 £37,740 £41,045 £42,975 £42,995 means we can judge the impact of different 10 £36,740 £40,090 £42,295 £42,355 attendance levels, and the accompanying retention rates, on total income without the 11 £35,860 £39,365 £41,700 £41,895 results being skewed by differences in fee or 12 £34,905 £38,650 £40,745 £41,115 the number of members. 13 £33,760 £37,915 £39,835 £40,430 Over 24 months, a difference in total income of 17 per cent is seen between a 14 £32,650 £36,935 £39,070 £39,650 member base where all members attend 15 £32,090 £36,365 £38,350 £39,240 less than once a week versus one where all members attend at least three times a week. 16 £31,155 £35,750 £37,670 £38,690 Monthly incomes are also higher 17 £30,415 £35,135 £37,095 £38,415 in each month after joining for every increase in visit frequency: any increase 18 £29,040 £33,360 £35,610 £37,865 in the average visit frequency of health 19 £28,335 £32,730 £35,040 £36,950 club members results in increased 20 £27,895 £32,050 £34,485 £36,310 income from membership dues with immediate effect. 21 £27,245 £31,365 £33,785 £35,670 22 £26,645 £30,725 £33,425 £34,980 Theory into practice In Table 2, rather than use a simulated 23 £26,050 £30,205 £32,915 £34,480 sample of club members, we applied the 24 £25,465 £29,610 £32,300 £33,745 method to the actual members who TOTAL £844,715 £926,345 £970,515 £986,265 participated in TRP 10,000.

78 Health Club Handbook 2016 www.healthclubhandbook.com Clubs should view all member attendances as a chance to ‘sell’ another visit to those members PHOTO: SHUTTERSTOCK.COM PHOTO:

In our sample: 2,724 members attended their club less than once a week on average; 3,977 less than twice a week; 2,261 less than TABLE 2: THEORY INTO PRACTICE Estimated 24-month income from TRP 10,000 members three times a week; and 1,038 at least three based on retention rates for different attendance groups times a week. Assuming they all paid £50 a month, Table 2 shows the 24-month income from each group based on attendance and <1/WEEK 1/WEEK 2/WEEK >=3 WEEK TOTAL retention rates observed for them. On this basis, an original 10,000 members paying £50 NUMBER OF PEOPLE (N) 2,724 3,977 2,261 1,038 10,000 a month according to their visit frequency would yield just over £9m. 24-MONTH INCOME £2,301,004 £3,684,074 £2,194,334 £1,023,743 £9,203,155 It’s important to note that the highest income comes from the members who

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TABLE 3: BOOSTING ATTENDANCE - SCENARIO 1 Estimated 24-month income from TRP 10,000 members based on retention rates for different attendence groups, if attendance in each group were increased by 10% Any increase in the average visit <1/WEEK 1/WEEK 2/WEEK >=3 WEEK TOTAL frequency of club NUMBER OF PEOPLE (N) 2,452 3,851 2,433 1,264 10,000 members results in 24-MONTH INCOME £2,071,241 £3,567,355 £2,361,263 £1,246,639 £9,246,498 increased income from membership

TABLE 4: BOOSTING ATTENDANCE - SCENARIO 2 dues with Estimated 24-month income from TRP 10,000 members based on retention rates for different attendance groups, if the number of members in the immediate effect bottom group were reduced by 50% and these members equally redistributed between 1/week and 2/week

<1/WEEK 1/WEEK 2/WEEK >=3 WEEK TOTAL visit once a week simply because they represent the largest group and have a higher retention rate than those members NUMBER OF PEOPLE (N) 1,362 4,658 2,942 1,038 10,000 who attend less frequently – not because 24-MONTH INCOME £1,150,502 £4,314,915 £2,855,255 £1,023,743 £9,344,415 attending only once a week is the most effective attendance pattern. Changing visit frequency We can repeat this exercise to estimate how a change in visit frequency would alter RECOMMENDATIONS income over 24-months. For the purposes of this article, Table 3 O Understand the patterns of attendance and non-attendance, their impact on (see above left) displays revised incomes membership and how this applies to the clubs you run. based on a 10 per cent upward change O Develop a customer experience strategy to reduce the proportion of members (the same 10,000 total, but a revised ‘N’ who visit less than once a week. – the number of people in the group – O (IZIPSTEWXVEXIK]JSVXEVKIXMRKER]QIQFIVWMRXLIMV½VWXWM\QSRXLWSJQIQFIVWLMT for each of the groups); the new income who fail to attend for a month – use a range of methods to effectively intervene. numbers for each group are displayed in O View all health club attendances as an opportunity for all employees to ‘sell’ the second row of the table. another visit – that is, provide an experience that members wish to return for, Over 24 months of membership, a 10 per signpost members to activities they may enjoy, discuss attendance with them, and cent increase in average attendances would ask members about their next visit. lead to an increase in revenues of £43,343

from this cohort of 10,000 members. SHUTTERSTOCK.COM PHOTO:

80 Health Club Handbook 2016 www.healthclubhandbook.com Clubs should be working harder to reduce the number of members attending less than once a week PHOTO: SHUTTERSTOCK.COM PHOTO:

An alternative strategy would be to Summary work harder simply to reduce the number It’s clear that increasing the average visit ABOUT THE AUTHOR of members attending less than once a frequency of members yields more income week. Table 4 shows what would happen to from membership dues because of higher Dr Melvyn Hillsdon incomes if the number of members in the retention rates. Although any uplift in is associate professor lowest attending group were reduced by average visit frequency will increase income, of exercise and health 50 per cent, with half of them moved to a reducing the proportion of members who at the University of once a week visit frequency and half moved visit less than once a week – moving them Exeter, where he to twice a week. The second strategy would to an average of once a week – yields more researches physical yield an additional £141, 260 compared to income than increasing the visit frequency activity and population health. Since the income displayed in Table 2. of members already visiting regularly. his landmark retention report in 2001 It can be seen that using retention rates %PWSXEVKIXMRKQIQFIVWMRXLIMV½VWXWM\ (Winning the Retention Battle), he has and fee rates in this way allows for any months who fail to attend in a given month published numerous reports into the combination of events to be modelled for will have the greatest impact on reducing determinants of membership retention. estimates of income. premature cancellations. O

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Member retention Fewer than half of members were spoken - facts & stats to by gym staff on their last visit (even though members who are frequently not Members who ONE IN WTSOIRXSERH[LS½RH visit their club this annoying, are at least once a % month are 20% 50% more likely less likely to 58 to cancel) 20 cancel than For every 58 members who members who don’t attend at all get spoken to, % one cancelled 11 membership 53% Attending the club with the frequency planned makes a is avoided The reduced risk of cancellation member 11% less likely to cancel their membership each month if reception and The difference in total income over fi tness staff speak to members 24 months if a club’s members all regularly and those members % attend at least three times a week, make a friend at the gym 17 compared to less than once a week % 30 of cancellations would be avoided if all members were % FOUR For every 1,000 members, aged at least 35 (members aged 40 four extra cancel each 35+ have a cancellation rate Members who’ve made a friend in the month if they track their that’s 50 per cent lower than last three months are 40% less likely to cancel than those who haven’t physical activity compared members aged under 35) to those who don’t

Source: All fi gures from the ongoing TRP 10,000 study

82 Health Club Handbook 2016 www.healthclubhandbook.com £32,335 ZERO %HHMXMSREPIMKLXQSRXL PROGRESS VIZIRYIJVSQQIQFIVW 1IQFIVW[LSaren’t % motivated by social motivated by their appearance 22 factors,GSQTEVIHXS ERH[LS make no progressMRXLMW Proportion of members 1,000 members EVIEEVIWXMPPless likely to who say reception staff motivated by cancelXLERXLSWIQSXMZEXIH always speak to them – appearance[LSJEMP F]ETTIEVERGIERHwho making them 30% XSEGLMIZIXLEXKSEP less likely to cancel actually make progress! (35 per cent say they’re never spoken to) The number of cancellations that would be avoided % if all members purchased the equivalent of four or 29 more PT sessions in a 12-week period

1 IN 10 % Members who do at least some group-based exercise are 30% The proportion of members less likely to cancel than those who never do group exercise who aren’t spoken to by staff, 30 but who still say they’ve made a lot of progress % (more than half of those who % ONLY 7 are spoken to on each visit say 40 SJQIQFIVWWE]XLI]SJXIRPIEVRE they’ve made progress) SJQIQFIVWVITSVX RI[TMIGISJIUYMTQIRXFYX72% EXXIRHMRKXLIMV WE]MX´WIRNS]EFPI[LIRXLI]HS GPYFJSVgym only

% 10 of cancellations would be % avoided each month if anyone making little progress against 69SJQIQFIVW½RHUYIYMRKJSVIUYMTQIRXERRS]MRK SRP] their goals were spoken TIVGIRXSJQIQFIVWVITSVXVIKYPEVP]UYIYMRKFYX[LIRMX to on a regular basis HSIWLETTIRMXMRGVIEWIWXLIVMWOSJGERGIPPMRKF]TIVGIRX

www.healthclubhandbook.com Health Club Handbook 2016 83 D FO RL C O U RESEARCH ROUND-UP S W

All the rage

Stephen Tharrett and Mark Williamson of brand insights fi rm ClubIntel share the fi ndings of the 2015 International Fitness Industry Trend Report

ver the past decade, several XLIFILEZMSYVWSJERMRHYWXV]8LI EHSTXMRKERHLS[EHSTXMSRVEXIW[IVI ½XRIWWMRHYWXV]WIVZMRK %QIVMGER'SYRGMPSR)\IVGMWI %')  GLERKMRKSZIVXMQI SVKERMWEXMSRWLEZITYXSYX XLI-RXIVREXMSREP,IEPXL6EGUYIXERH 3YVGSPPIGXMZIKSEP[EWXSMHIRXMJ][LEX OWXYHMIWXLEXTVSGPEMQXSLEZI 7TSVXGPYF%WWSGMEXMSR -,67% ERH [EW³EPPXLIVEKI´¯MRSXLIV[SVHW[LEXMX MHIRXM½IHXLI½XRIWWXVIRHWXS[EXGL 'PYF-RXIPXLIVIJSVIHIGMHIHE³XVYIXVIRH´ MWXLEXGYVVIRXP]SGGYTMIWXLITMRREGPISJ 9RJSVXYREXIP]TVIHMGXMRKXVIRHWXEOIW VITSVX[EWRIIHIH¯SRIXLEXQIEWYVIH TSTYPEVMX]MRSYVWIGXSV QSVIXLEREWOMRKTISTPI´WSTMRMSR¯MX FILEZMSYVEPTVEGXMGIWPSSOMRKEX[LEXXLI 8LMWEVXMGPITVSZMHIWEFVMIJKPMQTWIMRXS VIUYMVIWHMKKMRKHS[RERHYRHIVWXERHMRK LIEPXLERH½XRIWWMRHYWXV][EWEGXYEPP] XLI[SVOERHXLIVIWYPXMRKSYXGSQIW[LMGL ETTIEVMRFSXLXLII\IGYXMZIWYQQEV]ERH JYPPVITSVXIRXMXPIH2015 International Fitness PRACTICES SERVING NICHES IN 2015 EQUIPMENT Industry Trend Report – What’s All the Rage & Percentage adoption by health and fi tness industry FACILITIES Whole body FAD VERSUS TREND cryotherapy room 0.7% PROGRAMMES -X´WMQTSVXERXXSYRHIVWXERHXLIHMJJIVIRGI High altitude/hypoxic & FIX[IIRJEHWERHXVIRHW SERVICES training room 0.9% *EHWEVIWLSVXXIVQTLIRSQIREXLEX EVMWIUYMGOP]XEOIXLI[SVPHF]WXSVQERH Cold plunge 1.9% TECHNOLOGY NYWXEWUYMGOP]JEHIMRXSSFWGYVMX]8LI] WTERIZIV]EWTIGXSJLYQERGYPXYVI-R Yoga wall 2.8% FYWMRIWWXLI]LEZIFIIRORS[RXSGVIEXI QIVGYVMEPWYGGIWWERHQIVGYVMEPJEMPYVI Hot yoga 4.7% -RWSGMEPWTLIVIWJEHWLEZIGVIEXIHWLSVX Online group exercise XIVQGLERKIWMRWSGMEPGSRWGMSYWRIWWXLEX classes for members 6.2% [IVINYWXEWUYMGOP]JSVKSXXIR Online training services *EHWEVIEZMVYWXLEXGERUYMGOP] for members 6.5% XEOISZIVFYWMRIWWXLMROMRKWSQIXMQIW

Participate in ClassPass KIRIVEXMRKWLSVXXIVQTVS½XFYXQSVI or similar service 7.5% SJXIRXLERRSXGEYWMRKTIVQERIRXLEVQ 'SR[E]8[MXX]EWMRKIVJVSQXLIWERH NEARLY 90% OF ALL NICHE TRENDS ARE EQUIPMENT- 50% FACILITY-DRIVEN WWEMHEFSYXJEHW±*EHWEVIXLIOMWWSJ & FACILITY-DRIVEN OR TECHNOLOGY-DRIVEN 38% TECHNOLOGY-DRIVEN HIEXL;LIRXLIJEHKSIWE[E]WSHS]SY²

84 Health Club Handbook 2016 www.healthclubhandbook.com Club-based mobile apps have experienced an 11 per cent growth between 2013 and 2015

It’s vital to see fads for what they are and RISE AND FALL just one is technology-driven. In essence, not incorporate them as a central point of Understanding what’s ‘all the rage’ required [LEXXLMWWTIEOWXSMWXLILIEPXLERH½XRIWW your business strategy. us to conduct a two-dimensional analysis industry’s heavy reliance on programming, Meanwhile, trends are events that looking at the interplay between a trend’s as well as its snail-like pace when it comes evolve into movements. They have the level of industry adoption and its absolute to adopting new technologies to enhance ability to gain momentum and create level of growth. Where a trend falls in that its value proposition.

PHOTO: SHUTTERSTOCK.COM PHOTO: long-term societal and business impact. matrix tells us if it’s emerging, growing, Among the trends with the greatest Trends have vitality, often ingraining mature, in decline, or if it’s a niche trend absolute growth over the past two themselves within the cultural roots rather than mainstream. years, 60 per cent are programme- of society, whether it’s a social or a So what are the insights garnered from driven – for example, HIIT classes, HIIT business trend. The power of a trend can the study? For the purposes of this section, small group training, barre classes and manifest itself in the attitudes, values and [I´ZIYWIHXLI[SVH³XVIRH´XSHI½RIE suspension training. Three (21 per cent) behaviours of its audience. WTIGM½GTVEGXMGISJXLIMRHYWXV] SZIVXMQI are technology-driven: the use of social Consequently it’s trends, not fads, that we will be able to establish whether they media, offering transparent online pricing industry leaders need to focus on as they are actually trends or fads. of memberships and services, and the map out strategies for their businesses. Among the top 10 trends by level of HIZIPSTQIRXSJ½XRIWWGPYFFEWIHETTW As Bill Clinton, former US president, said: industry adoption, six are programme- Among the eight trends that have “Follow the trend lines, not the headlines.” driven, three are equipment-driven – and captured less than 10 per cent of the

www.healthclubhandbook.com Health Club Handbook 2016 85 RESEARCH ROUND-UP

industry – making them niche trends penetration. Of the trends whose decline technology-driven trends. This suggests – three are technology-driven (such was more than 4 per cent, 80 per cent the world market has been quicker than as online training offerings and the use are programme-driven. When you factor the US to adopt technology as part of its of internet middlemen) and four are in this statistic alongside the fact that 60 value proposition and operating platform. equipment-orientated (cold plunge, yoga per cent of the fastest-growing trends are Group cycling, traditional yoga and wall, high altitude training rooms and also programming trends, in our opinion recumbent bikes were the only trends to whole body cryotherapy). Interestingly, this sector may be fad-driven more than it FIGPEWWM½IHEWQEXYVI%PEVKIQENSVMX] only one programme trend – hot yoga – is trend-driven. We’ll be able to establish of the 90-plus trends measured fell into would fall into this segment. this once we have additional years’ data. either the emerging or niche categories, Over the past two years, more than Notably, non-US markets have achieved indicating that in most cases, these trends 20 trends have seen a decline in market considerably higher levels of adoption for may not evolve into mainstream trends. O

WANT TO KNOW MORE? PRACTICES IN NEUTRAL FROM 2013–2015 Trends with less than 1% absolute growth from 2013–2015 uring the second quarter of D2015, ACE, ClubIntel and IHRSA High altitude training room -0.1% EQUIPMENT commissioned a fitness trend study & among global health and fitness FACILITIES Medical spa services 0.0% professionals. The study measured adoption rates and growth rates for PROGRAMMES over 90 fitness practices across Chiropractic services 0.0% & SERVICES multiple categories (programmes, services and training protocols, Whole body cryotherapy room 0.2% equipment and facilities, and technology) and industry segments Racquet/paddle courts 0.3% (region, size of business, type of business model, and so on). Cold plunge 0.7% Special thanks go to Melissa Yoga walls 0.7% Rodriguez of IHRSA, Todd Galati of ACE and Jim Peterson Whirlpools 0.9% of Healthy Learning. For further detail, please download Suspended yoga classes 1.0% the executive summary from ACE (acefitness.org), IHRSA (IHRSA. Exotic dance orientated 1.0% org) or ClubIntel (club-intel.com) group exercise classes The full report can be purchased from the ClubIntel store (club- NEARLY intel.com) or Healthy Learning THE TRENDS EXPERIENCING IDLE TO SLUGGISH GROWTH ARE EITHER (healthylearning.com) for US$99.95 50/50 DRIVEN EQUIPMENT- AND FACILITY-DRIVEN OR PROGRAMME-DRIVEN

86 Health Club Handbook 2016 www.healthclubhandbook.com TOP 10 INDUSTRY TRENDS 60% PROGRAMME-DRIVEN Eight of the top 14 trends by absolute growth are BY ABSOLUTE PERCENTAGE programme- and service-driven trends. three are GROWTH 2013–2015 technology-driven and three equipment- and facility-driven

ONLINE MOBILE CLASSES CLASSES EXERCISE TRAINING TRAINING SERVICES TRAINING TRAINING TRAINING FEE-BASED HIIT SMALL PRICING OF HIIT GROUP FLEXIBILITY & MOBILITY EQUIPMENT EQUIPMENT RESISTANCE RESISTANCE RESISTANCE RESISTANCE CLUB-BASED CLUB-BASED FUNCTIONAL FUNCTIONAL SUSPENSION SUSPENSION BODYWEIGHT SOCIAL MEDIA APPLICATIONS FUSION-STYLE SMALL GROUP BARRE CLASSES GROUP CLASSES

10% 10% GROUP TRAINING 11% NON-TRADITIONAL 12% FITNESS EQUIPMENT 13% 13% 13% 14% 16% 16% 17% 18% 18% 20%

TOP 10 INDUSTRY TRENDS BY 60% PROGRAMME-DRIVEN PER CENT ADOPTION 2015 Six of the top 10 trends by adoption percentage are programme- and service-driven trends, 83% while only one is technology-driven 82% 80% 78% 77% 69% 69% 68% 65% 57% 51% PERSONAL TRAINING FREE WEIGHT TRAINING RESISTANCE TRADITIONAL FITNESS EQUIPMENT FUNCTIONAL TRAINING RESISTANCE TREADMILLS BOOTCAMP-STYLE CLASSES TRAINERS ELLYPTICAL SENIOR FITNESS PROGRAMMES CLUB-BASED SOCIAL MEDIA FLEXIBILITY FLEXIBILITY & MOBILITY EQUIPMENT BODYWEIGHT BODYWEIGHT TRAINING RESISTANCE

www.healthclubhandbook.com Health Club Handbook 2016 87 RESEARCH ROUND-UP

Demonstrating value

Mintel’s senior leisure and technology analyst, Paul Davies, looks at the state of the health and fi tness market and explores key issues for 2016 and beyond

IEVP]JSYVMR½ZI9/EHYPXW TIVGIRX LEZMRKEXPIEWX SRILIEPXLERH½XRIWWKSEP N[MXLQSWX[ERXMRKXSPSWI [IMKLXMQTVSZIXLIMVGEVHMSZEWGYPEV ½XRIWWSVXSRIYT¯]IXSRP]TIVGIRX GYVVIRXP]FIPSRKXSEK]Q8LIVI´WGPIEVP] ELYKIXEVKIXEYHMIRGI ,S[IZIVLEZMRKWYVZMZIHXLIVIGIWWMSR XLILIEPXLERH½XRIWWGPYFWIGXSVRS[LEW ERI[FEXXPISRMXWLERHW¯FIGEYWIXLI EVVMZEPSJQSVIWSTLMWXMGEXIHLIEPXLERH ½XRIWWXVEGOMRKETTWERH[IEVEFPIWQIERW XLIVI´WQSVITVIWWYVIXLERIZIVJSVGPYFW XSHIQSRWXVEXIXLIMVZEPYIZIVWYWXLI³HS MX]SYVWIPJ´EPXIVREXMZIW 4YVIP]SRETVMGIFEWMWXLIFYHKIXGPYF QSHIP[SYPHPSKMGEPP]FI[IPPTPEGIHXS SJJIVTIVGIMZIHZEPYI ER]SRI[ERXMRK EGGIWWXSK]QIUYMTQIRX¯ERHMRQER] Consider offering fl exible GEWIWGPEWWIWXSS¯MWYRPMOIP]XSEVKYI memberships with a discount SZIVQIQFIVWLMTJIIWXLEXX]TMGEPP]GSQI if people opt out of pool use

MRYRHIV†EQSRXL SHUTTERSTOCK.COM PHOTO: &YXNYWXMJ]MRKELMKLIVTVMGITSMRX[MPP FIQSVIGLEPPIRKMRK[LIXLIV]SYSTIVEXI IK[MXLEW[MQQMRKTSSPERHSXLIV Flexible innovation MRXLIEPVIEH]³WUYII^IHQMHHPI´ WII JEGMPMXMIW EVII\TIRWMZI[LMPISRP]TIV 8LIJEGXXLEXXLI]SYRKIVKIRIVEXMSRMR 6ITEGOEKMRKXLIQMHQEVOIXT SVEX GIRXSJGSRWYQIVWHIWGVMFIXLIWILIEPXL TEVXMGYPEVZMI[JYPPWIVZMGIGPYFWEW³RSX XLITVIQMYQIRHSJXLIQEVOIX-RHIIH ERH½XRIWWGPYFWEWMRRSZEXMZI1IER[LMPI MRRSZEXMZI´WLSYPHFITEVXMGYPEVGEYWIJSV 1MRXIPVIWIEVGLWLS[WXLEXRIEVP]XLVII WSQITIVGIRXSJGSRWYQIVW[LS GSRGIVREWQER]STIVEXSVW[MPPLEZILSTIH ½JXLW TIVGIRX SJGSRWYQIVWFIPMIZI HSR´XKSXSXLIK]QGMXIXLILMKLGSWXSJ XLEXXLIMVVIGIRXXIGLRSPSKMGEPHIZIPSTQIRXW XLEXJYPPWIVZMGILIEPXLERH½XRIWWGPYFW QIQFIVWLMTJIIWEWEFEVVMIV [SYPHKMZIXLIQWSQIGVIHMXMRXLMWEVIE

88 Health Club Handbook 2016 www.healthclubhandbook.com Gyms should look at ways of offering virtual PT services to members PHOTO: SHUTTERSTOCK.COM PHOTO:

,S[IZIVQSFMPIETTWXLEXEPPS[TISTPIXS Rather than viewing technology as a tick One key thing consumers want log their activity, manage their diet, view class list – “we must have an app” – operators RS[EHE]WMW¾I\MFMPMX] XLMWMW[L] XMQIXEFPIWERHWLEVIMRJSVQEXMSRSRWSGMEP must instead recognise what technology FYWMRIWWIWWYGLEW'PEWW4EWWEVIHSMRK QIHME[IFWMXIWEVIVIEPP]SRP]E½VWXWXIT allows them to do in terms of meeting so well. Operators may like to consider – and in fact ‘innovation’ doesn’t necessarily customer expectation, as this is where MRXVSHYGMRKQSVI¾I\MFPIQIQFIVWLMTWEW have to mean ‘technology’. they will win points on innovation. &EVGIPSREFEWIHSTIVEXSV(M6LEWHSRI [MXLMXW³EPEGEVXI´TEGOEKIW[LIVIF] QIQFIVWTE]SRP]JSV[LEXXLI]YWI In Mintel research, only 12 per cent of consumers Whether that means allowing people to remove swimming pool access in exchange described full-service health clubs as innovative for a discount, or alternatively to add WTIGMEPMWXGPEWWIWFSSXGEQTWXSXLIMV standard package, consumers will tend to

www.healthclubhandbook.com Health Club Handbook 2016 89 RESEARCH ROUND-UP

results when they’re accountable to a REPACKAGING THE MID-MARKET person rather than an app, even if that person is sometimes accessed virtually Squeezed from both sides in a polarising Much of its strategy is centred around rather than face-to-face. market – budget clubs at one end, convenience, as it looks to make its Further innovations could include the boutiques at the other – the mid-market in gyms as accessible as possible: open 24/7 streaming of PT sessions or exercise particular has struggled to demonstrate its and located in residential areas. Unlike classes into people’s homes; operators value to the consumer over recent years. some lower-cost rivals, it doesn’t charge such as the Pure Group in Asia and Fitness But it is possible to avoid being caught members extra for multi-club access, First in Germany have already embraced in No Man’s Land: the turnaround of meaning they can use any of its UK venues this technology. In addition, in the same Fitness First, with its heavy investment in as well as its thousands of sites worldwide. way Amazon allows owners of its Kindle refurbishment and staff training, is a case in Customer service – a key area in which Fire tablets to video-call product experts point. Arguably however – and particularly mid-market operators can still differentiate by pressing the ‘Mayday’ button, gyms in London – prices have risen to a themselves – is also a priority. Average could support home workouts by allowing premium level, lifting this operator out of membership at Anytime Fitness is just QIQFIVWXSGEPPMRZME½XRIWWETTW the mid-market altogether. under 1,000, far lower than the 5,000+ In the meantime, Anytime Fitness is members seen at a typical budget club; Becoming a hub rapidly on its way to becoming the leading the operator sells itself on its safe, inviting, And why not look at making the club more mid-market operator. The company has familiar atmosphere. of a hub in members’ lives, via the addition set out to repackage the traditional mid- With the franchise opening its 3,000th of services that allow them to conduct market model, broadly following the club worldwide late last year, it’s evident more activities at the gym – setting the club format of budget gyms but with a few there’s still scope for success in the mid- up as a collection venue for parcels and added extras to justify a slightly higher market, provided you have a distinct and Amazon deliveries, for example. price point – but still not as high as mid- relevant proposition, offering perceived This could help premium venues avoid market operators used to charge. value compared to the competition. the troubles encountered by mid-market establishments over recent years. O favour the brands that adapt to their own membership package, particularly as gyms’ personal requirements. core demographic of 16- to 34-year-olds ABOUT THE AUTHOR show the most interest in owning these Apps & streaming gadgets. By analysing the data gathered Paul Davies is senior Flexibility also means working out by these devices and using it to deliver leisure and technology where and when they want, assisted tailored exercise and nutrition plans, both analyst at Mintel. by technology – but also potentially in and away from the gym, operators will Mintel’s latest Health supported by their gym if this is done still have a valuable role to play – even the and Fitness Clubs UK better than any app could do. embattled mid-market. report was published in July 2015. 'PYFWQYWXXLIVIJSVIIQFVEGI½XRIWW Not only that, but with almost half of The company also produces market apps by making them an integral part of GSRWYQIVW TIVGIRX EGORS[PIHKMRK reports such as Healthy Lifestyles and their offering, effectively creating a virtual that a lack of motivation stands in the Sports Participation. personal trainer service. Operators way of achieving a healthy lifestyle, the Web: www.mintel.com could lease or sell wearable devices opportunities are there for health clubs Twitter: @mintelnews ½XRIWWFERHWWQEVX[EXGLIW EWTEVXSJE to step in; most people will still get better

90 Health Club Handbook 2016 www.healthclubhandbook.com

PE F O OC R U RESEARCH ROUND-UP U S E

Fitness on the rise

The European fi tness market continues its strong growth, according to the European Health & Fitness Market Report 2015

ith the 2016 edition of the KVS[QEMRP]XLVSYKLMRRSZEXMSRERH Pure Gym was one of European Health & Fitness HMZIVWM½GEXMSRSJ½XRIWWSJJIVW the fastest growing Market Report not due until -RZEPYIXLI)YVSTIERLIEPXLERH½XRIWW companies in 2014 April, the 2015 report still QEVOIXKVI[F]TIVGIRXXSEGLMIZI W € VITVIWIRXWXLIQSWXYTXSHEXI½KYVIWJSV XSXEPVIZIRYIWSJ FR8LMWJYVXLIV XLI)YVSTIER½XRIWWQEVOIX WXVIRKXLIRWMXWTSWMXMSREWXLIPEVKIWX 8LIWI½KYVIWWLS[XLEXXLIWIGXSV ½XRIWWQEVOIXMRXLI[SVPHELIEHSJ GSRXMRYIHXSKVS[EXERMQTVIWWMZIVEXI XLI97[LMGL[EWZEPYIHF]-,67%EX XLVSYKLSYXEWXLIXSXEPRYQFIV €FR 97FR MR SJLIEPXLERH½XRIWWGPYFQIQFIVW 8LIWIEVIWSQISJXLIQEMR½RHMRKW MRGVIEWIHF]TIVGIRXXSQMPPMSR of the European Health & Fitness Market ;LMPIMR]SYRKIV½XRIWWQEVOIXWWYGLEW Report 2015TYFPMWLIHMR%TVMPF] 4SPERH8YVOI]ERH6YWWMEERMRGVIEWMRK )YVSTI%GXMZIMRGSSTIVEXMSR[MXL TIVGIRXEKISJXLITSTYPEXMSRMRGSVTSVEXI (IPSMXXI±8LILMKLIVQIQFIVWLMTKVS[XL ½XRIWWMRXSXLIMVPMZIWXLIQSVIHIZIPSTIH GSQTEVIHXSXSXEPVIZIRYIWYRHIVPMRIWXLI RSVXLIVRERH[IWXIVR)YVSTIERQEVOIXW SRKSMRKQEVOIXXVIRHXS[EVHWFVSEHIV

FIGURE 1 Top 10 European fitness markets by revenues in ½XRIWWSJJIVMRKWMRGPYHMRKMRXLIHMWGSYRX million EUR and share of the total European market (2014) WIKQIRX²WE]W/EVWXIR,SPPEWGLTEVXRIV at Deloitte and head of the German (IPSMXXI7TSVXW&YWMRIWW+VSYT±*SV QIXLMWMWGPIEVP]EWMKRXLEXXLIQEVOIXW  SJXSXEP)YVSTIERQEVOIX 6,000 5,061 LEZIQEXYVIHERHEVIVIEGXMRKXSXLIMV 5,000   QIQFIVW´ZEVMSYWRIIHWERHHIQERHW²    Budget boom   2,000 15% 8LISRKSMRKXVIRHSJERIQIVKMRKHMWGSYRX     1,000 19%  11% 9%   WIKQIRXSJJIVMRKQIQFIVWLMTWJSVQSRXLP] 5% 5%    0 fees of €SVPIWWMWZMWMFPIMRXLI 9/ () -8 *6 )7 69 20 86 40 7) Others QIQFIVWLMTVEROMRKSJ)YVSTIER½XRIWW Source: European Health and Fitness Market Report 2015 (EuropeActive/Deloitte) TVSZMHIVW[LMGLMWEKEMRPIHF]+IVQER

92 Health Club Handbook 2016 www.healthclubhandbook.com Had the Pure Gym/Gym Group merger gone ahead in 2014, the combined companies would have ranked third in Europe for members budget operator McFit. After entering one million member mark in 2014 and the EuropeActive/Deloitte membership the Italian and Polish market in 2014 and comes second in the rankings by member ranking. Had their aspired merger not been growing in Germany, Spain and Austria, the numbers. While the company also runs a thwarted in 2014 after the Competition company had around 1.3 million members premium concept (HealthCity), its growth and Markets Authority (CMA) decided across its 223 European clubs by the end of was clearly driven by its budget brand to enter a second phase in the approval 2014. McFit charges €19.90 a month for a Basic-Fit, which operated 264 clubs in process, the combination of the two membership and €9.90 for its new concept Europe by the end of 2014. companies would have ranked third in – functional training studio brand High5. At the same time, UK-based companies Europe with 720,000 members. Meanwhile Netherlands-based Leisure Pure Gym and The Gym Group were Group Europe managed to surpass the among the fastest growing companies in Membership and market share With regards to competitive position, the Danish operator Fitness World retains by A total of 19 M&A transactions were registered in 2014, JEVXLIPEVKIWXQEVOIXWLEVIMRER]½XRIWW market, with 450,000 members – more more than doubling the previous year’s total of nine deals than 56 per cent of the Danish market. Overall, the 30 leading operators by members increased their total www.healthclubhandbook.com Health Club Handbook 2016 93 RESEARCH ROUND-UP

memberships by 10.6 per cent to 10.2 Health in August 2014. Virgin Active is Fitness and Metropolis brands – is third million in 2014 – equalling 20 per cent of among the market leaders in Italy and the in the revenue ranking with €363m, while the total European market. 9/ERHEPWSSTIVEXIWLIEPXLERH½XRIWW ranking fourth in terms of membership clubs in Spain and Portugal. with 487,000 members across 188 clubs. Revenue ranking Another premium operator, UK-based Fitness First and INJOY are present While budget operators strengthened David Lloyd Leisure (DLL), is second in in the revenue top 10 list. While Fitness their positions in the membership rankings, terms of revenues (€Q ERH½JXLMR First’s club business declined slightly in the revenue rankings are once again led terms of membership (450,000). DLL 2014, the company entered the growing by the major premium operators. Virgin operates 86 clubs in the UK and a total SRPMRI½XRIWWQEVOIXZMEXLIEGUYMWMXMSR Active, part of Richard Branson’s Virgin SJLIEPXLERH½XRIWWJEGMPMXMIWMRXLI of NewMoove last November. Meanwhile Group, remains the revenue leader with Netherlands, Belgium, Spain and Ireland. INJOY operates in the premium market; an estimated €498m in revenues across Health & Fitness Nordic – which a 30 per cent share in the company Europe, despite the sale of nine British operates clubs in Sweden, Norway and was acquired last year by fellow top 10 JEGMPMXMIWXSJIPPS[XSTSTIVEXSV2YJ½IPH Finland under the SATS ELIXIA, Fresh operator Migros, the Swiss retailer which has the largest per-member revenues of FIGURE 2 Total membership, membership growth and any major operator at €1,000 annually. penetration rate of top 10 European fitness markets (2014) Investor interest Membership growth The fact that the top 10 operators now 12% account for revenues of more than Poland €2.8bn and appear to be on track to 10% reach the mark of €3bn within the next Turkey Spain two or three years is also driven by the 8% Germany Average increasing interest of investors in the growth ½XRIWWMRHYWXV]EWIMKLXSJXLIXST 6% top 10 operators were involved in merger and markets acquisition (M&A) activities during 2014. 4% A total of 19 M&A transactions were France registered in 2014, more than doubling the Sweden 2% United Kingdom previous year’s total of nine deals. Of the Russia1 Netherlands Italy HIEPW[IVIGSRHYGXIHF]½RERGMEP 0% investors. “The large number of M&A transactions in 2014 is a strong indicator -2% XLEXXLI½RERGMEP[SVPHWIIWXLILIEPXLERH 2% 4% 6% 8% 10% 12% 14% 16% 18% ½XRIWWQEVOIXEWEREXXVEGXMZIWIGXSVMR Penetration rate (% of total population) which to invest,” says Hollasch. “These investors will help the industry Above-average growth markets Below-average growth markets to continue its current growth, assist established operators in expanding their General note: Bubble sizes correspond with total membership business, and support start-ups in entering 1As no Russian market data as of 2013 is available, the change in membership is stated as 0% the market with innovative concepts and Source: European Health and Fitness Market Report 2015 (EuropeActive/Deloitte) offerings,” he concludes.

94 Health Club Handbook 2016 www.healthclubhandbook.com The UK’s David Lloyd Leisure ranked second in terms of revenue, and fi fth in terms of membership numbers

Signifi cant potential Looking forward, the market will be Despite strong growth in 2014, plenty of shaped by macro-societal drivers such READ ALL 145 PAGES… future potential remains in all European as increasing obesity, ageing populations LIEPXLERH½XRIWWQEVOIXW-RXLIX[S and a growing middle class, as well as A hard copy of the European Health largest national markets – Germany (9.1 technological advances such as mobile & Fitness Market Report 2015 can million members) and the UK (8.3 million applications, networked equipment, be purchased via the EuropeActive members) – budget clubs and specialised wearables and cashless payments. With website – visit operators are driving an expansion of the major operators and suppliers already www.health-club. ½XRIWWQEVOIX=IXXLIWIQEVOIXWWXMPPLEZI reacting to these trends, it’s hopeful that co.uk/europe2015 relatively low penetration rates. they can use them to their advantage. The report Notably, less developed markets such as “Last year, we announced ‘80 million costs €95 for Turkey and Russia still display considerable QIQFIVWSJLIEPXLERH½XRIWWGPYFWMRXLI EuropeActive market potential. There are around 47,000 European region by 2025’ as our industry members, or €195 inhabitants for every club in these markets, goal,” says Herman Rutgers, board for non-members, with penetration rates of 2.3 per cent member at EuropeActive. plus delivery. and 1.9 per cent respectively. By contrast, He continues: “We’re well on our way to Norway is the most mature market with reaching that goal. It shows the increased a ratio of 5,192 inhabitants per club and a consumer enthusiasm for our industry’s penetration rate of 19.6 per cent. products and services.” O www.healthclubhandbook.com Health Club Handbook 2016 95 RESEARCH ROUND-UP

From the operators…

Work experience is viewed as more important than academic qualifi cations, and secondary spend is a growing focus. Mike Hill reports

he latest 9/*MXRIWW-RHYWXV]'SR½HIRGI7YVZI] (FICS) made some interesting discoveries – not least that FICS FACTS operators feel that work experience is more important Confi dence in the sector as a whole is higher: 34% of respondents feel more XLEREGEHIQMGUYEPM½GEXMSRW[LIRETTP]MRKJSVENSF confi dent and 49% feel the same as three months ago. But only 27% are more T(see the section on ‘FICS Facts’, right). confi dent about the future of their own business 3XLIVOI]XLIQIWEVIXLEXQIQFIVVIXIRXMSRMWWXMPPXLIQEMR GLEPPIRKIJSVSTIVEXSVW¯FYXQSVITSWMXMZIP]XLIVI´WEPWSER 47% of respondents say work experience is the most important thing when increased focus on customer service, customer experience and applying for a job; 15% say academic qualifi cations; 18% say volunteering VIXIRXMSR[MXLMRWXEJJXVEMRMRK7XEJJRYQFIVWEVISRXLIYTXSS TIVGIRXSJVIWTSRHIRXWFIPMIZIXLI][MPPIQTPS]QSVITISTPIMR 24% are more confi dent about their primary income stream, although most QSRXLW´XMQIXLERXLI]HSRS[1IER[LMPIWSGMEPQIHMEMWRS[ (59%) feel the same; confi dence in secondary income is growing for 20% VIGSKRMWIHEWF]JEVXLIQSWXWMKRM½GERXSTTSVXYRMX]XSMQTVSZI LIEPXLERH½XRIWWSTIVEXSVW´TSWMXMSRMRXLIQEVOIX 65% say competition for their business has increased over the last three months ;IWTIEOXSEWIPIGXMSRSJMRHYWXV]I\TIVXWJSVXLIMVZMI[WSR XLMW]IEV´W*-'7½RHMRKW 27% of operators say they are already committed to recruiting apprentices, while 45% are considering it There’s more focus on customer service in staff training 37% believe they will employ more staff in 12 months’ time than they do now A willingness and aptitude to have a go at everything, alongside customer service and soft skills, are seen as the most important skills new staff can have

Major challenges facing the health and sector are seen as member retention, the economy and staff costs

Customer retention, customer service and industry knowledge are seen as key areas for further staff training and development

Social media is seen as by far the biggest opportunity to improve operators’ position in the market (32%), followed by online advertising (17%) and PR (15%) PHOTO: SHUTTERSTOCK..COM/ RACORN SHUTTERSTOCK..COM/ PHOTO:

96 Health Club Handbook 2016 www.healthclubhandbook.com Well-trained, enthusiastic staff are key to the sector’s success

47 per cent of respondents said work experience was ;ISJJIVQER][SVOI\TIVMIRGISTTSVXYRMXMIWXSWXYHIRXWEX the most important attribute a school leaver could PSGEPWGLSSPWGSPPIKIWERHYRMZIVWMXMIWERH[LMPIXLIWXYHIRX´W have when applying for a job, compared to just EKIHIXIVQMRIWXLIPIZIPSJXLIMVTVSKVEQQIXLI]´VISJJIVIH 15 per cent saying academic qualifi cations. A further I\TIVMIRGIEGVSWWEPPEGXMZMXMIWMRSYVJEGMPMXMIWMRGPYHMRKVIGITXMSR 18 per cent said volunteering QEREKIQIRXK]QGEXIVMRKERHGPIERMRK 8LIXVERWMXMSRJVSQWGLSSPXSXLI[SVOMRK[SVPHGERFI HMJ½GYPXERH[SVOI\TIVMIRGI¯TEVXMGYPEVP]MREGYWXSQIVWIVZMGI Karen Burrell IRZMVSRQIRX¯GERVIEPP]LIPT]SYRKTISTPIXSWXEVXXLIMVGEVIIVW 7%0)7%2(1%6/)8-2+(-6)'836*6))(310)-796) [MXLQSVIGSR½HIRGI he leisure sector attracts people with a -RXLIPIMWYVIMRHYWXV]XLIVIEVIQER]TEXLWXSTVSKVIWWMSRXLEX VERKISJUYEPM½GEXMSRWERHI\TIVMIRGI%X VIUYMVIJYVXLIVXVEMRMRKWYGLEW½XRIWWPMJIKYEVHMRKERHWTSVXW TIRXV]PIZIPRSWTIGM½GUYEPM½GEXMSRWEVI GSEGLMRK%KSSHSTIVEXSV[MPPLEZIEXVEMRMRKTPERMRTPEGIXSLIPT VIUYMVIHXLIQSWXMQTSVXERXUYEPMX]ERETTPMGERXGERLEZIMWXLI WXEJJXSEGLMIZIXLIMVKSEPW%JXIVEPP[IPPXVEMRIHERHIRXLYWMEWXMG GSR½HIRGIERHTIVWSREPMX]XS[SVO[MXLGYWXSQIVWSJEPPX]TIWERH WXEJJEVIOI]XSWYGGIWWMRSYVMRHYWXV] EGEHIQMGUYEPM½GEXMSRW EKIWXSIRWYVIXLI]PIEZILEZMRKLEHETSWMXMZII\TIVMIRGI HSR´XRIGIWWEVMP]MRHMGEXIXLIFIWXGERHMHEXIW www.healthclubhandbook.com Health Club Handbook 2016 97 RESEARCH ROUND-UP

The government sees apprenticeships as a key driver of skills and business growth

27 per cent of operators are already committed to the government, and one that’s built on the proven understanding recruiting apprentices and 45 per cent are considering that apprentices are good for business. it. But while 62 per cent of organisations know how 8LIEGXMZIPIMWYVIWIGXSVMWEPVIEH]HVE[MRKSRXLMWFIRI½XWS to recruit an apprentice, 42 per cent are unsure it’s surprising to learn that almost half of operators are still unsure how to implement a scheme how to implement an apprenticeship scheme. From our perspective it couldn’t be more straightforward. Operators literally outline the training needed to support any area of their business and we, as a Nigel Wallace training provider, offer the options and steps to getting started. If CLIENT SERVICES DIRECTOR, LIFETIME TRAINING recruitment is required we also take that on, so the whole process ou’d have to have been on the moon to can be fully supported and, in many cases, fully funded. have missed the focus that’s been placed This survey found work experience to be more important than Y on apprenticeships of late. The government EGEHIQMGUYEPM½GEXMSRW[LMGLVIMRJSVGIW[L]ETTVIRXMGIWLMTWEVIWS views them as a key driver of skills and business growth, and is highly prized. The training is on-the-job, embedding the knowledge now aiming to deliver three million more apprenticeships in its and skills alongside performing the role. This approach to employing WIGSRHXIVQSJSJ½GI8LMWMWELYKIGSQQMXQIRXSRXLITEVXSJ TSXIRXMEPERHQSYPHMRKXSXLITSWMXMSR½XWXLI[E]FYWMRIWWSTIVEXIW

98 Health Club Handbook 2016 www.healthclubhandbook.com Confi dence in secondary income is growing for 20 per cent of respondents, although most (63 per cent) feel the same

Kevin Yates DIRECTOR, 1REBEL ack in the day, secondary spend was much harder because it was all given away at the Bpoint of sale. But if you give things away for free they have zero value, so a T-shirt will be worn when decorating the house and not offer you any brand value. Most operators have now reduced the amount they give away. If they haven’t, they should. In budget clubs, everything is secondary spend – even the padlocks – which is a great business model. Think Pure Gym’s vending machines. It’s all there if you want it. Leisure Connection – where I worked previously – also did superbly well on its secondary spend, but it was mostly impulse purchases like arm bands and goggles. That’s right for its market though. However, for the boutique sector it has to be things people really want, rather than things they really need. It’s all about brand value. A staggering 12 per cent of SoulCycle’s revenue is from secondary spend – that’s a massive amount from £1bn-valued business. Everyone has bought into the brand and they want to be seen wearing the SoulCycle clothing. At ̷Rebel, our aim is to make it cool to buy a ̷Rebel top, cool to have a ̷Rebel keyring, cool to drink from ̷Rebel-branded bottles of water. Every item has to be an experience. We sell thousands of boxing wraps for our Rumble classes every week and even featured on the catwalk at London Fashion Week, where a model used the wraps as a belt. This doesn’t happen without brand identity and brand value. Secondary spend is a very important part of our business, but Boutique operator 1Rebel aims to make it cool and it should be a key indicator for any business. Even a small club can desirable for customers to buy its branded merchandise turn over thousands of pounds a month on shakes if it gets it right.

Secondary spend is a very important part of our business… but this doesn’t happen without brand identity and brand value

www.healthclubhandbook.com Health Club Handbook 2016 99 RESEARCH ROUND-UP

Operators should look at growth areas like wearables and virtual exercise PHOTO: SHUTTERSTOCK.COM/MILA SUPINSKAYA SHUTTERSTOCK.COM/MILA PHOTO:

27 per cent of operators say they are more confi dent 8LIFMKKIWXGLEPPIRKIW[IJEGIMRGSQQSR[MXLQER]MRXLI about the future of their individual businesses than WIGXSVEVIVIGVYMXQIRXERHKVS[XLMRWXEJJGSWXW they were three months ago -´QEREHZSGEXISJXLITVSJIWWMSREPHIZIPSTQIRXJVEQI[SVO FIMRKMQTPIQIRXIHF]'-174%ERHEQWIIOMRKXSMRXVSHYGIER Martin Guyton ETTVIRXMGIWLMTTVSKVEQQI[MXLMRXLIFYWMRIWWXSS-EPWSFIPMIZI XLEX[LMPI[I´VIGYVVIRXP]IRNS]MRKPS[IVIRIVK]GSWXW[IRIIHXS ')381%'8-:) FIQMRHJYPSJPSRKXIVQTVMGIVMWIWMRXLMWEVIEO ´QRSXWYVI[LIXLIVXLI½XRIWWMRHYWXV]EW E[LSPIJIIPWFYPPMWLFYXXLISTTSVXYRMXMIW ITVIWIRXMRKXLIQWIPZIWXLVSYKLMRGVIEWIH ABOUT THE AUTHOR YRHIVWXERHMRKSJXLIFIRI½GMEPMQTEGXSJTL]WMGEPEGXMZMX]EVI- FIPMIZIXLIVIXSFIXEOIREHZERXEKISJ 1MOI,MPPMWHMVIGXSVSJMRWMKLXWTIGMEPMWX -GIVXEMRP]JIIPGSR½HIRXEFSYXXLIJYXYVIMRXIVQWSJSYV 0IMWYVIRIX7SPYXMSRW[LMGLGEVVMIHSYX S[RFYWMRIWW;I´ZIWIIRWSQIVIWYVKIRGIMRGEWYEPW[MQQMRK XLI*-'7VIWIEVGLMRGSPPEFSVEXMSR[MXL ERH½XRIWWQIQFIVWLMTWGSRXMRYIXSKVS[;I´VIKVS[MRKSYV 0IMWYVI-RHYWXV];IIO 0-; ERH0MJIXMQI VIWSYVGIWXSSJSVI\EQTPIGVIEXMRKEGSSVHMREXSVTSWXXSSZIVWII 8VEMRMRK8LIWYVZI][EWGSQTPIXIHF] SYVLIEPXLERH[IPPFIMRKWXVEXIK]HIZIPSTMRKTVSKVEQQIWERH WIRMSVQEREKIVWERHHMVIGXSVWSJLIEPXLGPYF TEVXRIVWLMTWERHWIIOMRKKVERXEMH[LIVITSWWMFPI;I´VIEPWS STIVEXMSRWEGVSWWXLI9/TIVGIRXTYFPMGWIGXSVERH PSSOMRKEXFYWMRIWWHIZIPSTQIRXSTXMSRWMRGPYHMRK[IEVEFPI TIVGIRXTVMZEXIWIGXSV XIGLRSPSK]ERHZMVXYEPI\IVGMWIXSLIPTIRKEKI[MXLRI[ERH For more information: [email protected] I\MWXMRKGYWXSQIVWFSXLMRWMHIERHSYXWMHISJSYVJEGMPMXMIW

100 Health Club Handbook 2016 www.healthclubhandbook.com HEALTH CLUB MANAGEMENT HANDBOOK 2016 WHO’S WHO

UK operators p102 European operators p136 Independent operators – project profi les p154

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1Life

Si Two, St Ives Business Park, Parsons Green, St Ives, Cambridgeshire PE27 4AA Tel +44 (0)1480 401 300 Email [email protected] Web www.1life.co.uk Twitter /1Lifeuk

Company profile 1Life is a forward-thinking lifestyle and leisure management company. Working within communities to Who’s who – improve engagement and participation, 1Life encourages IZIV]SRIXSPIEHELIEPXL]ERHJYP½PPMRKPMJIWX]PIXLVSYKL physical activity, sports, health and wellbeing. In 2015, UK operators 1Life retained ukactive’s FLAME award for Energy Management and also won the Go Outdoors FLAME award for the St Albans Marathon Event. We profile the UK’s leading Number of sites 47. health club operations, from Plans for 2016 number of locations to Launching brand partnership with Milton Keynes Council. plans for 2016 MD: Neil King

Professional background I’ve spent 22 years in the UK and European public and private sectors. I became managing director at 1Life in 2013, joining from SLM. I was previously a board member of ukactive and SkillsActive. Trustee of Health & Fitness Foundation. Best piece of advice you’ve ever been given If you don’t know, ask someone who does. People might be surprised to know that... If I hadn’t had glandular fever aged 18, I was going to study theology and hopefully become a vicar.

102 Health Club Handbook 2016 www.healthclubhandbook.com UK OPERATORS

3d Leisure Active Nation

Peel House, Upper South View, Farnham, Surrey, GU9 7JN Unit 1B, Hatton Rock Business Centre, Stratford-upon-Avon Tel +44 (0)1252 732 220 Warwickshire, CV37 0NQ Email [email protected] Tel +44 (0)845 658 8360 Web www.3dleisure.com Email [email protected] Web www.activenation.org.uk

Company profi le Company profi le Owned by Mark Bremner, Andrew Deere, Paul Ramsay Active Nation is a registered charity campaigning and Paul Dickinson, 3d Leisure is a facility management to persuade the nation to be active. It works in company operating in the hotel, corporate, education and partnership with local authorities, managing facilities private sectors. It offers a complete management solution and promoting sport and exercise to communities as for owners and operators, but can also provide support the principal means of increasing activity participation in key areas such as marketing and sales. The services and reducing the incidence of obesity and other major provided by 3d Leisure are tailor-made to meet each chronic diseases. GPMIRX´WWTIGM½GSFNIGXMZIW Number of sites Number of sites 15 venues. 65 sites across the UK and Ireland. Plans for 2016 Plans for 2016 To enhance the Active Nation ‘core’ proposition that A target of 10 new management contracts for 2016. attracts people to get more active and to stick with it.

Operations director: Paul Ramsay MD: Stuart Martin

Professional background Professional background -WXEVXIHEWE½XRIWWMRWXVYGXSV[MXLH -WXEVXIHSYXEWE½XRIWWMRWXVYGXSVMR Leisure 18 years ago. I worked my way the early 90s and the story moves on up through duty manager, club manager from there. My adventure through the and operations manager to my current role as operations industry has been via the experience of different roles HMVIGXSV-LEZIEXIEQSJ½ZIVIKMSREPQEREKIVWERH within varied organisations and in the settings of together we’re responsible for all areas different countries. of operations within our clubs. Best piece of advice you’ve ever been given Best piece of advice you’ve ever been given Change nothing, nothing changes. 8YVRSZIVMWZERMX]TVS½XMWWERMX] People might be surprised to know that... People might be surprised to know that... I was an Orc in The Fellowship of the RingXLI½VWXSJThe I bought a pub when I was 20. Lord of the Rings½PQXVMPSK]MR

www.healthclubhandbook.com Health Club Handbook 2016 103 WHO’S WHO

Anytime Fitness UK The Bannatyne Group

Unit 7B, Building 6, Croxley Business Park, Power House, Haughton Road, Darlington, DL1 1ST Hatters Lane, Watford, WD18 8YF Tel +44 (0)1325 356 677 Tel +44 (0)800 033 7773 Email [email protected] Web www.anytimefitness.co.uk Web www.bannatyne.co.uk Facebook /AnytimeFitnessUK Twitter AnytimeFitUK Instagram /anytimefitnessuk/

Company profi le Company profi le A franchise health club operation originating in the US Bannatyne’s Health Clubs targets a broad demographic and rapidly expanding globally, which offers 24/7 access to and has a holistic approach to exercise and wellbeing. The affordable, conveniently located facilities. Members have brand is designed for people with a passion for living a universal access to Anytime clubs worldwide. healthy lifestyle, be they beginners or experienced health Number of sites club users. It offers state-of-the-art equipment, an extensive 55 sites currently open in the UK and Ireland. In total range of group exercise classes, swimming pools, saunas, there are 3,000+ sites globally in 23 countries including steamrooms and spa pools. Owned by chair Duncan the US, Canada, Japan, Australia, New Zealand, Mexico, Bannatyne, the group also operates spas and hotels. UK, Ireland and other European markets. Number of sites Plans for 2016 63 health clubs, 36 spas and four hotels. Around 150 clubs are set to open in the UK and Plans for 2016 Ireland in 2016. Continued investment in health clubs, spas and hotels.

General manager: Brett Edwards Executive chair: Duncan Bannatyne

Professional background Professional background An accomplished business leader with Business career began with an ice cream 15+ years’ experience of managing and van bought for £450; expanded by buying developing people and building teams. A more vans and eventually sold the business motivated and forward-thinking executive for £28,000, founding a care home business. After selling and board member with a sharp mind and the Quality Care Homes and kids’ nursery chain Just Learning, I ability consistently to deliver results individually branched out into health clubs, bars, hotels and property. or as part of a team. Best piece of advice you’ve ever been given Best piece of advice you’ve ever been given If you want to start a business, just borrow, borrow, It’s all about your people and trusting them to deliver. borrow. Invest the bank’s money and get a better return. People might be surprised to know that... People might be surprised to know that... I started my career as a holiday rep in Tenerife. -TEMH†MREGLEVMX]EYGXMSRXSFIMRE+Y]6MXGLMI½PQ

104 Health Club Handbook 2016 www.healthclubhandbook.com UK OPERATORS

BH Live British Military Fitness

Bournethmouth International Centre, Exeter Road Unit 2.08 Power Road Studios, 114 Power Road, Bournemouth, BH2 5BH Chiswick, London W4 5PY Tel +44 (0)1202 456 400 Tel +44 (0)20 7751 9742 Email [email protected] Web www.britishmiltiaryfitness.com Web www.bhlive.org.uk Facebook /BritishMilitaryFitness Twitter /britmilfit

Company profile Company profile 7SGMEPIRXIVTVMWI&,0MZIMWXLIWSYXLGSEWX´WPIEHMRK &VMXMWL1MPMXEV]*MXRIWW &1* MWXLI9/´WYRHMWTYXIH operator of leisure and event venues, specialising in PIEHIVMRSYXHSSV½XRIWWGPEWWIWHIPMZIVMRK½XRIWW delivering engaging visitor experiences in health and GPEWWIWMRSZIVTEVOWEGVSWWXLI9/8LIMHIE[EW wellbeing, sports, entertainment, hospitality, arts and ERHWXMPPMWXSKIXTISTPISJEPP½XRIWWEFMPMXMIWSYXHSSVW GYPXYVIFYWMRIWWIZIRXWERHXMGOIXMRK XVEMRMRKMRTEVOW[MXLQSXMZEXMSRTVSZMHIHF]QMPMXEV] Number of sites trained instructors. Approaching 45 sites across the south, including Number of sites 3\JSVHWLMVI0SRHSRERHXLILSQIGSYRXMIW 140. Plans for 2016 Plans for 2016 (IZIPSTERHIWXEFPMWLQSVIPSGEPEYXLSVMX]ERHXVYWX 8SMRGVIEWIXLIRYQFIVWSJQIQFIVWMRXLII\MWXMRKTEVOW partnerships, and private sector contracts to deliver ERHXS[SVO[MXLWSQIOI]TEVXRIVWMRSVHIVXSKVS[ integrated services throughout the sectors. more customers.

CEO: Peter Gunn CEO/MD: Harry Sowerby

Professional background Professional background Chair of sporta with over 25 years’ 8LISVMKMREPS[RIVERHJSYRHIVSJ&1* executive experience in developing and MR-VIXYVRIHXSXLIGSQTER]EW implementing core strategies in local chair in 2014 after serving as a section authority, private and trust sectors. Before becoming GSQQERHIVMR-VEUMR%JKLERMWXERWMRGI-´QWXMPPE ½VWX')3SJ&,0MZI-[EW+1EX+YMPHJSVH7TIGXVYQ WIVZMRKQIQFIVSJ6M¾IW[MXLXLIVEROSJ7IVKIERXMR ERH1(SJ&SYVRIQSYXL-RXIVREXMSREP'IRXVIERH XLI1SVXEV4PEXSSR&1*RS[XVEMRWYTXSTISTPI Bournemouth Pavilion. IZIV][IIOMRTEVOWEVSYRHXLI9/ Best piece of advice you’ve ever been given Best piece of advice you’ve ever been given Attitude always shines through. =SYSRP]KIXSYXSJPMJI[LEX]SYTYXMR People might be surprised to know that... People might be surprised to know that... -[EW=EVHSJ%PIHVMROMRKGLEQTMSR[LIREWXYHIRX -´QXLIS[RIVERHJSYRHIVSJ&VMXMWL1MPMXEV]*MXRIWW

www.healthclubhandbook.com Health Club Handbook 2016 105 WHO’S WHO

Central YMCA Circadian Trust

112 Great Russell Street, London, WC1B 3NQ Bradley Stoke Leisure Centre, Tel +44 (0)20 7343 1700 Fiddlers Wood Lane, Bradley Stoke, BS32 9BS Web www.ymca.co.uk / www.ymcaclub.co.uk Web www.activecentres.org www.ymcafit.org.uk Facebook /ymcaclub Twitter /centralymcaclub Youtube /centralymcaclub

Company profi le Company profi le Central YMCA is a health and education charity with 'MVGEHMER8VYWXSTIVEXIWWTSVXERHPIMWYVIGIRXVIWMR operations including: Central YMCA Club, central 7SYXL+PSYGIWXIVWLMVIERHLEWGSRXMRYIHXSMQTVSZI 0SRHSR´WPEVKIWX½XRIWWJEGMPMX] =1'%%[EVHWER MXWJEGMPMX]WXSGOERHWIVZMGIW3YVQMWWMSRMW³-RWTMVMRK MRXIVREXMSREPUYEPM½GEXMSRWE[EVHMRKFSH] =1'%½XE %GXMZI0MJIWX]PIW´0EWX]IEVQEVOIHXLISGGEWMSRSJ REXMSREP½XRIWWXVEMRMRKTVSZMHIV ERH=1'%8VEMRMRKE SYVXLERRMZIVWEV] REXMSR[MHIXVEMRMRKTVSZMHIVJSGYWMRKSR]SYRKTISTPI Number of sites Number of sites 6IWTSRWMFPIJSVWIZIRPIMWYVIGIRXVIWERHWTSVXW 'IRXVEP=1'%MWXLI[SVPH´W½VWX=1'%8LIVIEVIRS[ JEGMPMXMIW TSSPWLEPPWLIEPXLERH½XRIWWEXLPIXMGW 121 YMCAs in England. It’s also the world’s biggest youth and pitches). organisation, with 58 million members globally. Plans for 2016 Plans for 2016 8LMW]IEVWIIWXLIQENSVVIJYVFMWLQIRXSJSYV¾EKWLMT Campaigning on health, youth and body image issues. JEGMPMX]&VEHPI]7XSOI0IMWYVI'IRXVI

CEO: Rosi Prescott CEO: Mark Crutchley

Professional background Professional background &SXLETVMZEXIERHEWSGMEPIRXVITVIRIYV A graduate with 25 years’ leisure with almost 30 years’ experience in I\TIVMIRGIJVSQXLIKVSYRH¾SSVYT the business. Prior to my appointment at 4VIZMSYWP][SVOIHMRPSGEPKSZIVRQIRX 'IRXVEP=1'%-[EWXLIJSYRHIV ERHJSVSXLIVXVYWXWMRVSPIWWYGLEWSTIVEXMSRW ERHS[RIVSJSRISJXLI9/´W½VWXTIVWSREP ERHFYWMRIWWHIZIPSTQIRXHMVIGXSV-´ZIEPWS training health clubs. QEREKIHGSQQYRMX]PIMWYVIJEGMPMXMIWIZIRXWERH Best piece of advice you’ve ever been given EXXVEGXMSRWSZIVXLI]IEVW You only hit what you aim at. Best piece of advice you’ve ever been given People might be surprised to know that... Change happens – make it happen, don’t let it happen. &IV]P'SSO[EWQ]EYRX¯FYXWLIHMHR´XTEWWER]SJ People might be surprised to know that... her talent on to me. I played the lead role in Oliver! at primary school.

106 Health Club Handbook 2016 www.healthclubhandbook.com UK OPERATORS

The Club Company David Lloyd Leisure

Bath Road, Knowl Hill, Reading, Berks, RG10 9AL PO Box 439, Hatfield, Hertfordshire, AL10 1EF Tel +44 (0)844 561 1790 Tel +44 (0)845 217 6464 Web www.theclubcompany.com Email [email protected] Web www.davidlloyd.co.uk

Company profi le Company profi le The Club Company’s golf and country clubs combine Synonymous with health, sports and leisure, the a traditional golf environment with modern health and David Lloyd Leisure Group encompasses David Lloyd ½XRIWWJEGMPMXMIW8LIGSQTER]´WXEVKIXQEVOIXGSQTVMWIW 0IMWYVI2I\X+IRIVEXMSR'PYFW,EVFSYV'PYFW individuals and families who value quality facilities and a high and Amida Spa & Health Clubs. It targets the ABC1 level of customer service. The Club Company was formed demographic within a 20-minute drive time. Owned as a result of a management buy-out of Clubhaus in 2004. by TDR Capital. Number of sites Number of sites 11 in the UK, including newly acquired Wharton Park. 82 Health & Racquets Club sites and three DL Studio Plans for 2016 premises in the UK, plus 10 clubs in mainland Europe 7MKRM½GERXGPYFI\XIRWMSREX'EWXPI6S]PI GSRWXVYGXMSR including Holland, Brussels, Barcelona and Dublin. of a 56-bedroom hotel at The Warwickshire. Looking for Plans for 2016 suitable acquisition opportunities. To open a new club in the Belgian city of Antwerp.

CEO: Thierry Delsol CEO: Glenn Earlam

Professional background Professional background I was an auditor before managing a I previously worked in various roles at subsidiary of a Japanese property Merlin Entertainments for nearly 20 company in France. I joined The Club years, most recently as the managing Company (Clubhaus at the time) in 1997. director for Midway Attractions, Merlin’s largest division Various roles led to my present position encompassing Madame Tussauds, The Dungeons, The Eye, SJGLMIJI\IGYXMZISJ½GIVXS[LMGL-[EW Sealife and Legoland. promoted in 2005. Best piece of advice you’ve ever been given Best piece of advice you’ve ever been given People like to develop their own businesses rather than Surround yourself with the best people. be told how to develop their businesses. People might be surprised to know that... People might be surprised to know that... I enjoy training and competing in triathlons. -YWIHXSFIE½KLXIVTMPSXMRXLI7VM0EROER%MV*SVGI

www.healthclubhandbook.com Health Club Handbook 2016 107 WHO’S WHO

easyGym Edinburgh Leisure

The Plaza, 120 Oxford Street, London, W1D 1LT Vantage Point, 3 Cultins Road, Web www.easygym.co.uk Edinburgh, EH11 4DF Tel +44 (0)131 458 2100 Email [email protected] Web www.edinburghleisure.co.uk Facebook /EdinburghLeisure

Company profi le Company profi le easyGym is a premium low-cost model with a brand Established in 1998, Edinburgh Leisure is an independent, licence agreement to use the easyGym name from RSXJSVTVS½XGLEVMXEFPIXVYWX[MXLEXYVRSZIVSJ†Q IEW]+VSYTXLITVMZEXIMRZIWXQIRXZILMGPISJ7MV It aims to make a difference to communities by creating 7XIPMSW,ENM-SERRSY1IQFIVWLMTTVMGIWWXEVXEX STTSVXYRMXMIWJSVIZIV]SRIXSKIXEGXMZIWXE]EGXMZIERH †EQSRXLSREVSPPMRKQSRXLP]GSRXVEGXFEWMW EGLMIZIQSVI IEW]+]QMWTVMZEXIIUYMX]FEGOIH Number of sites Number of sites 3ZIVJEGMPMXMIWMRGPYHMRKEQENSVGPMQFMRKEVIRE 14 sites in the UK. Plans for 2016 Plans for 2016 To continue using our expertise and enthusiasm, great We are looking to add between six and eight gyms in the ZIRYIWERHVERKISJWIVZMGIWXSQEOIETSWMXMZIHMJJIVIRGI UK and our European expansion plan kicks off with an to people and communities across Edinburgh, helping entry into Spain. TISTPISJEPPEKIWXSWXE]EGXMZI

CEO: Paul Lorimer-Wing Acting CEO: June Peebles

Professional Background Professional background A Deloitte-trained accountant who set %&)HMR,YQER1SZIQIRX7XYHMIW up Fore Capital Partners in 2009 – a propelled me into the sport and leisure ZIRXYVIGETMXEPTPEXJSVQJSGYWIHSR MRHYWXV][LIVI-´ZI[SVOIHIZIVWMRGI MHIRXMJ]MRKMRZIWXQIRXSTTSVXYRMXMIWMR -´ZILEHZEVMSYWNSFW[MXLMRXLMWMRHYWXV] KVS[MRKQEVOIXW%WTEVXSJXLMWZIRXYVI MRMXMEPP][SVOMRKMRXLITVMZEXIWIGXSVXLIRPSGEP easyGym was co-founded. EYXLSVMX]ERHPEXXIVP]MRXLIXVYWXIRZMVSRQIRX Best piece of advice you’ve ever been given I also did an MBA along the way. 7IIOXLIFIWXMRIZIV]XLMRKERHIZIV]SRI Best piece of advice you’ve ever been given People might be surprised to know that... The more you put into life, the more you get out. -LEZIFVSOIRTEVJSVLSPIWSJKSPJTPE]MRKFSXL People might be surprised to know that... right- and left-handed. -[SYPHLEZIPSZIHXSLEZIFIIREHERGIV

108 Health Club Handbook 2016 www.healthclubhandbook.com UK OPERATORS

The énergie Group European Corporate Wellbeing (ECW)

energie House, Tongwell Street, Fox Milne, 2nd Floor, Titan Court, 3 Bishops Square, Milton Keynes, MK15 0YA Hatfi eld, AL10 9NW Tel +44 (0)845 363 1020 Tel +44 (0)1707 226 638 Email [email protected] Web www.europeancorporatewellbeing.com Web www.energiefranchise.com www.highfi ve.nl Facebook /theenergiegroup

Company profi le Company profi le 8LIqRIVKMI+VSYTMWEJEWXKVS[MRK½XRIWWJVERGLMWI Part of the Netherlands-based High Five Health group based in the UK. The business is now in its 12th Promotion, ECW offers a total package of corporate year and has a network turnover of almost £30m and [IPPRIWWWIVZMGIWJVSQXEMPSVQEHILIEPXLERH½XRIWW more than 100,000 members across the group. The programmes to employment re-integration and business operates three key health club brands: énergie behavioural change. Fitness Clubs, énergie Fitness for Women and low-cost Number of sites operation Fit4Less. 15 health centres in the UK – and a total of 65 across Number of sites the UK, Netherlands and Germany. 93 clubs in the UK, Ireland, Europe and Middle East. Plans for 2016 Plans for 2016 Strengthening our foothold in the UK and to continue The Group is set for 40 scheduled openings to focus on achieving growth in Europe with a view to throughout the year. STIRMRKRI[WMXIWSZIVXLIRI\X½ZIXS]IEVW

Chair & CEO: Jan Spaticchia Co-owner & chair: Paul Kienstra

Professional background Professional Background An entrepreneur who has been building I was a PE teacher before founding a LIEPXLERH½XRIWWGPYFFYWMRIWWIWWMRGI corporate health company in 1990, then the late 1980s. I launched énergie in merging it with High Five which I acquired 2003 and have since, with my team, built the business in 2000. I’ve also owned commercial health clubs. MRXSXLI9/´WPIEHMRK½XRIWWJVERGLMWIGSQTER] Best piece of advice you’ve ever been given with a £30m network turnover and more than If business is good, look to all those who are working with 100,000 members. you – they are responsible for your success. If business is Best piece of advice you’ve ever been given weak, look in the mirror to see what you can do better. Bite off more than you can chew and then chew like hell! People might be surprised to know that... People might be surprised to know that... I am a basketball coach of an enthusiastic team I was a teacher in the further education sector. of teenagers.

www.healthclubhandbook.com Health Club Handbook 2016 109 WHO’S WHO

Feelgood Fitness Finesse

5th floor, Market Square House, 4th Floor, Campus West, St James Street, Nottingham, NG1 6FG Welwyn Garden City, Hertfordshire, AL8 6BX Email [email protected] Tel +44 (0)1707 357 102 Web www.feelgoodfitness.net & Web www.finesseleisure.com www.voyagefitness.com.au

Company profi le Company profi le *IIPKSSH*MXRIWWERH0EHMIW3RP]7YMXILEWFIIRHIWMKRIH *MRIWWIMWER24(3IWXEFPMWLIHMRXSHIPMZIVWTSVX XS½PPERMGLIMRXLIQEVOIXF]EPPS[MRKQIRXSXVEMR ERHPIMWYVIWIVZMGIWJSV;IP[]R,EX½IPH'SYRGMP;I´ZI [MXLEWYFWXERXMEP[IMKLXWIPIGXMSREW[IPPEWSJJIVMRK IWXEFPMWLIHEVITYXEXMSREWEGSQTER]XLEXGSRWMWXIRXP] ERI\GPYWMZIPEHMIWSRP]IRZMVSRQIRX;MXLEJJSVHEFPI HIPMZIVWUYEPMX]GYWXSQIVJSGYWIHWIVZMGIWGSRXMRYSYW VEXIWERHQIQFIVWVERKMRKJVSQEKIXS[IEMQXS MQTVSZIQIRXERHSRKSMRK½RERGMEPWEZMRKW IRGSYVEKITISTPIXSI\TIVMIRGIERHIQFVEGI½XRIWWERH Number of sites [IPPFIMRK;I´VIHIHMGEXIHXSIRWYVMRKXLEXSYVJEGMPMXMIW ;IQEREKIJSYV½XRIWWWTSVXMRKWMXIWEW[IPPEWTEVOW EVIWEJIGPIERERHJVMIRHP] ERHTPE]MRK½IPHW;IEPWSSTIVEXIEGSQQIVGMEPKVSYRHW Number of sites QEMRXIRERGIWYFWMHMEV]MRXLIVIKMSR  JSYVMRXLI9/ERHWIZIRMR%YWXVEPME  Plans for 2016 Plans for 2016 -RGVIEWIXYVRSZIV[MXLMRSYV½XRIWWSJJIVMRKERHI\TERH )RWYVMRKSYVQIQFIVWLEZIE1=>32)FIPX XSMRGPYHI[MHIVGSQQIVGMEPWIVZMGIW

CEO: Dave Wright FD & head of paid service: Natalie Palmer

Professional background Professional background %HIKVIIMRVIGVIEXMSRPIEHIVWLMTERH %UYEPM½IHEGGSYRXERX[MXLSZIV QEVOIXMRK4EWWMSREXIIRXVITVIRIYV ]IEVW´I\TIVMIRGIMRXLIWTSVXWERH Best piece of advice you’ve PIMWYVIXVYWXWIGXSV4VMSVXSXLEX-WTIRX ever been given IMKLX]IEVWMREGGSYRXMRKTVEGXMGI[MXLE[MHIVERKISJ &IPMIJW¯%GXMSRW¯6IWYPXWXLIYPXMQEXIWYGGIWWJSVQYPE IRKEKIQIRXWMRGPYHMRKEGGSYRXWTVITEVEXMSRXE\EXMSRERH 'SQFMRIXLMW[MXLEP[E]WHSMRK[LEX]SYWE]]SY´VI EYHMXMRK6IGIRXP]TVSQSXIHXSXLILIEHSJTEMHWIVZMGI KSMRKXSHS¯XSSQER]TISTPIXEPOEKSSHKEQIFYX VSPIEGXMRKEWXLIWIRMSVHMVIGXSVJSV*MRIWWI HSR´XJSPPS[XLVSYKL Best piece of advice you’ve ever been given People might be surprised to know that... 2SXLMRKGLERKIWMJRSXLMRKGLERKIW -PSZI[SVOMRK[MXLOMHW8VYIQEWXIV]MRQEREKIQIRX People might be surprised to know that... PIEHIVWLMTERHWEPIWGERFIPIEVRIHJVSQHIEPMRK[MXLOMHW -WERKMRXLIGLSMVSJ Jason and his Technicolor Dream Coat!

110 Health Club Handbook 2016 www.healthclubhandbook.com UK OPERATORS

Fitness First Fitness4Less

58 Fleets Lane, Poole, Dorset, BH15 3BT Windsor Close, West Cross Centre, Tel +44 (0)1202 845 000 Great West Road, Brentford, TW8 9DZ Web www.fitnessfirst.co.uk Email [email protected] Web www.fitness4less.co.uk Twitter www.twitter.com/Fitness4LessUK Facebook fitness4lessuk

Company profi le Company profi le Fitness First is one of the most innovative and supportive ;I[IVISRISJXLI½VWXK]QWSJJIVMRKXLIFYHKIXK]Q health club groups worldwide. Its unique recruitment experience and we still maintain our values, offering a 'no WIPIGXMSRGIVXM½GEXMSRTVSGIWWIWIREFPIWWXEJJXSYWI catches - no brainer' membership to our customers. We new technologies and training to engage over a million aim to be accessible to all, fun and friendly, and ensure we members across 300+ clubs globally. Its new majority TVSZMHIEKVIEXVERKISJJVIIKVSYT½XRIWWGPEWWIW-X WSYV owners, Oaktree Capital and Marathon, provide a strong objective to encourage social interaction and a positive ½RERGMEPTSWMXMSR atmosphere at our facilities. Number of sites Number of sites 74 clubs in the UK. Fitness4Less currently has 15 sites. Plans for 2016 Plans for 2016 To work with our strategic partners, like inspirational We are opening four new venues in the UK and exploring Team GB, to continue to grow our offering. expansion overseas.

MD (UK): Martin Seibold Director: Emma Edwards

Professional background Professional background (YIXSQ]PSZISJ½XRIWWXIRRMW The management team has all been in squash and cycling, and my passion for the leisure industry since leaving school communication and managing people, I or university. We have a good mix of studied economy and sports management. Since starting operational, property and marketing skills between us; work with Fitness First in Germany in 1998, I’ve worked my personal passion is brand development, marketing, in various global roles; currently MD of Fitness First UK. web development and design. Best piece of advice you’ve ever been given Best piece of advice you’ve ever been given Michael Jordan’s famous quote: “You miss 100 per cent of My father is a constant and lasting inspiration to me. He the shots you never take.” FIPMIZIHMRFYWMRIWWHMZIVWM½GEXMSRQ]GYVVIRXQERXVE People might be surprised to know that... People might be surprised to know that... Despite being 5’9”, I was a professional basketball player. I love to run and want to build up to a marathon, in 2016?

www.healthclubhandbook.com Health Club Handbook 2016 111 WHO’S WHO

Freedom Leisure Fusion Lifestyle

The Paddock, 1-6 Carriers Way, Unit 4, Bickels Yard, 151/153 Bermondsey Street, East Hoathly, Lewes, East Sussex, BN8 6AG London, SE1 3HA Tel +44 (0)1825 880 260 Tel +44 (0)20 7740 7500 Web www.freedom-leisure.co.uk Email [email protected] Web www.fusion-lifestyle.com

Company profi le Company profi le Freedom Leisure is the trading name of Wealden Leisure Fusion Lifestyle is an independent registered charity whose 0XHERSXJSVTVS½XMRHYWXVMEPERHTVSZMHIRXWSGMIX] primary objective is to provide high quality community PIMWYVIXVYWX [MXL,16''LEVMXEFPI7XEXYWWIXYTJSV LIEPXL½XRIWWWTSVXERHEGXMZIPIMWYVIWIVZMGIWJSV GSQQYRMX]FIRI½X social and physical wellbeing. Delivered through leisure Number of sites centres, gyms and sports facilities in partnership with local 54 sites on behalf of 10 local authorities and other trust/ authorities and voluntary/public sector organisations. agency partners. Number of sites Plans for 2016 87 sports, leisure and community centres in the UK. A number of major facility development schemes in Plans for 2016 partnership with local authority partners are planned for Continue the expansion of our portfolio into additional 2016. Also, we are starting contracts to manage facilities UK locations and deliver core community leisure services in Worcester and Arun early in the year. alongside cutting-edge innovation.

MD: Ivan Horsfall-Turner CEO: Peter Kay

Professional background Professional background 27 years’ experience in the leisure Over 25 years in private, public and not- industry. Instrumental in the JSVTVS½XWIGXSVW1SVIXLER]IEVW´ externalisation of leisure services in business management experience at a Wealden, which led to the formation of Freedom Leisure senior level, plus experience as a commercial in 2002. Eleven years as business development director projects manager and consultant. FIJSVIFIMRKTVSQSXIHXS1(MR Best piece of advice you’ve ever been given Best piece of advice you’ve ever been given Never say ’never’ – never dismiss an opportunity out of It’s better to fail aiming high than to succeed aiming low. LERH[MXLSYX½VWXXEOMRKEKSSHPSSOEXMX People might be surprised to know that... People might be surprised to know that... I represented Wales in the 1986 World Cross In my spare time, I like to drive my VW campervan to the Country Championships. beach and crack open a cold one.

112 Health Club Handbook 2016 www.healthclubhandbook.com UK OPERATORS

Glasgow Life GLL

220 High Street, Glasgow, G4 0QW Middlegate House, The Royal Arsenal, London, SE18 6SX Tel +44 (0)141 287 4350 Tel +44 (0)20 8317 5000 Email [email protected] Web www.gll.org / www.better.org.uk Web www.glasgowlife.org.uk

Company profi le Company profi le A cultural trust that operates museums, libraries, cultural Leisure’s leading charitable social enterprise, operating venues and leisure facilities across Glasgow. It’s the biggest facilities and services in partnership with local councils, trust in Scotland, with an annual turnover of around £120m. public, third sector bodies and standalone. GLL’s consumer- Number of sites facing brand ‘Better’ unites our offering across leisure, 150 in total, of which 32 are sporting facilities including health, children’s centre, library and performing arts. the Emirates Arena, the largest dedicated sports centre in Number of sites Europe, and Tollcross International Swimming Centre. Over 250 across England and Northern Ireland, including Plans for 2016 London 2012 Olympic & Paralympic venues, the London Focus on continuing to grow The Glasgow Club as well Aquatics Centre and the Copper Box Arena. as increasing our engagement with the disconnected, Plans for 2016 deconditioned and disengaged. Delivering on the legacy of Further develop regional structure and overall business the 2014 Commonwealth Games. through organic growth and intelligent partnerships.

Head of sport: Billy Garrett MD: Mark Sesnan

Professional background Professional background I’ve worked for the council since Over 35 years in public sector leisure 1993, initially in the department of and culture management, senior performing arts, managing cultural PSGEPKSZIVRQIRXSJ½GIVXSQEREKMRK venues. I moved into sports eight years ago, just director of GLL on its creation in 1993. Since then we before it adopted charitable status under the have reinvested some £100m back into local facilities and Glasgow Life brand. communities, such as our GLL Sports Foundation. Best piece of advice you’ve ever been given Best piece of advice you’ve ever been given Never take things too personally. Never give up. People might be surprised to know that... People might be surprised to know that... In 1983, I appeared on-stage at the Edinburgh Festival, -RSYV³&IXXIV´FVERH[MPPFIXLISJ½GMEP,IEPXL  in a play alongside Gary Oldman and Sean Bean. Fitness sponsor for Sport Relief.

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gym etc The Gym Group

King Street, Leyland, Lancashire, PR25 2LF 6a St George Wharf, Vauxhall, Tel +44 (0)1772 482 266 London, SW8 2LE Web www.gymetc.co.uk Tel +44 (0)844 871 6701 Web www.thegymgroup.com Facebook thegymgroup Twitter @thegymgroup

Company profi le Company profi le Previously known as FX Leisure, the company has been The Gym Group is the longest established national rebranded with a new name – gym etc – and a philosophy operator of 24-hour low-cost gyms. We offer highly of offering a full-service club at budget club prices. All EJJSVHEFPI¾I\MFPIERHVI[EVHMRKK]QQIQFIVWLMT clubs are priced at just £20–25 a month but still retain from just £10.99 a month. It is the only group operator high-end facilities including full swimming pools, full- to achieve Silver standard accreditation by Investors in WIVZMGIGPEWWIWERHPY\YV]VIPE\EXMSR[IX^SRIW[MXL 4ISTPIERH[EWVEROIHMR8LI7YRHE]8MQIW 4VS½X saunas, steamrooms and spas. Track 100 in April 2015. Number of sites Number of sites Seven sites in the north of England. 74 gyms by the end of 2015. Plans for 2016 Plans for 2016 ;ILEZINYWXWIXYTERSJ½GIMRXLI97ERHTPERXS To continue rolling out 15-20 gyms a year, hitting 100 in HIZIPSTGPYFWMR*PSVMHEXLI½VWXF]XLIIRHSJXLI]IEV XLI9/MR[LMPII\TPSVMRKSZIVWIEWQEVOIXW

Director: Stuart Taylor CEO: John Treharne

Professional background Professional background Attended college in the States before Former managing director and founder becoming a golf professional. After of Dragons Health Clubs. Founded several years of failing to beat Tiger (VEKSRWMR¾SEXIHXLIFYWMRIWW Woods, I set up FX Leisure with my on AIM in 1997 and then sold the business in 2001 to brother and father in 1998. I still enjoy a JEGMPMXEXIMRZIWXSVI\MX*SYRHIH8LI+]Q+VSYTMR round or two on the golf course..... ERHPMWXIHSRXLI0SRHSR7XSGO)\GLERKIMR2SZIQFIV Best piece of advice you’ve ever been given 2015. Former chair of Squash England. Balance is the key to happiness. Determination is the Best piece of advice you’ve ever been given key to success. Let the manager manage. People might be surprised to know that... People might be surprised to know that... -GER´X[EXGLXLI½PQArmageddon without crying! I hold a Guinness World Record for playing racquetball.

114 Health Club Handbook 2016 www.healthclubhandbook.com UK OPERATORS

Gymbox gymophobics (Licence) Ltd

50-51 High Holborn, London, WC1V 6ER The Franchise Office, 13-15 Greyfriars, Stafford, ST16 2SA Tel +44 (0)20 7240 2959 Email [email protected] Web www.gymbox.com Web www.gymophobics.co.uk Facebook /gymbox

Company profi le Company profi le +]QFS\MWEYRMUYIK]QGLEMRXLEXGSQFMRIW½XRIWW[MXL Gymophobics is a ladies’ 30-minute gym concept with entertainment. Targeting men and women who want to franchised facilities throughout the UK. Our unique enjoy their exercise, it looks, feels and sounds different workout – Resisted Tension – integrates isotonic and from any other gym in the UK. Gymbox management has isometric exercise, making exercise easy and fun for XLIQENSVMX]WLEVILSPHMRK8LIK]QGLEMR[EWVI½RERGIH women who are unlikely to use conventional gyms. Our MR[MXLWMKRM½GERXMRZIWXQIRXJVSQ&+*ERH,7&' full-time national training academy in Stafford provides 23 Number of sites training modules to train both franchisees and their staff +]QFS\LEWIMKLXWMXIWMR0SRHSR&ERO;IWX½IPH in programme prescription, sales and marketing. London, Covent Garden, Farringdon, Holborn, Old Number of sites 7XVIIX;IWX½IPH7XVEXJSVHERH:MGXSVME 39 sites throughout England and Scotland. Plans for 2016 Plans for 2016 To open two new sites. -RXVSHYGMRKEJVIIWPMQQIVW´*SSH%TT ½ZIRI[GPEWWIW

CEO: Richard Hilton MD: Richard Hubbard

Professional background Professional background I spent 12 years working in advertising With a career spanning 51 years, in New York City and London. After I joined Universal Health Studios realising that I wasn’t going to become in 1963. I set up Gymophobics in the next Don Draper, I decided to 2003 with my wife Donna and won the Special try my luck at the gym sector. So I left advertising Achievement Award at the National Fitness to set up Gymbox in 2001. Since then, I have looked Awards in 2012. back regularly. Best piece of advice you’ve ever been given Best piece of advice you’ve ever been given Sell them the next visit every time they come in. 8YVRSZIVMWZERMX]TVS½XMWWERMX] People might be surprised to know that... People might be surprised to know that... I run 40 miles a week on the roads since taking up running I’m still sane. in my 20s.

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Halo Leisure Hand Picked Hotels

Lion Yard, Broad Street, Leominster, Herefordshire, HR6 8BT The Old Library, The Drive, Sevenoaks, TN13 3AB Tel +44 (0)845 241 0340 Tel +44 (0)1732 471 000 Web www.haloleisure.org.uk Email [email protected] Twitter @haloleisure Web www.handpicked.co.uk Facebook handpicked hotels Twitter /hp_hotels

Company profi le Company profi le Halo Leisure is a social enterprise with charitable The Hand Picked Hotels collection, created by former status managing leisure centres in Herefordshire, City lawyer Julia Hands, comprises luxury country house Bridgend and Shropshire. A wholly-owned trading hotels. All of its health clubs provide private membership subsidiary oversees consultancy work. It’s one of only and facilities for hotel and day spa guests, with gyms and ½ZIWSGMEPIRXIVTVMWIWMRXLI;IWX1MHPERHWXSFI studio classes, pools, hydro spas, experience showers, awarded Flagship status. saunas, steamrooms, treatment and relaxation rooms. Number of sites Number of sites 19 leisure centres. 21 hotels across the UK, including 11 health clubs Plans for 2016 and spas. To focus on the completion of our £9m investment Plans for 2016 programme to transform the leisure portfolio across the The £2.5m refurbishment of St Pierre Park Health Club & Herefordshire partnership. Spa, Guernsey; the gym refurbishment at Grand Jersey.

CEO and director of operations: Group health club & spa manager: Scott Rolfe Lesley Bacon

Professional background Professional background A founder member of Halo’s senior My career started in hotel management management team, I oversee strategic overseas. I moved back to the UK and direction. I’m also MD of Halo’s trading subsidiary providing worked for Esporta as a club manager, European director asset management software and consultancy solutions. and south-east regional manager. I then joined Holmes Best piece of advice you’ve ever been given Place Health Clubs as a regional manager prior to joining Always try to employ people smarter than you. Hand Picked Hotels. People might be surprised to know that... Best piece of advice you’ve ever been given Through our trading subsidiary we now provide asset Don’t be afraid to take a risk. management software to around 300 leisure centres in People might be surprised to know that... England, Scotland, Wales and even Jersey. I once cooked for Pavarotti!

116 Health Club Handbook 2016 www.healthclubhandbook.com UK OPERATORS

Hilton Worldwide Impulse Leisure (LivingWell Health Clubs)

Hilton Worldwide, Maple Court, Reeds Crescent, Head office – Blackshots Leisure Centre, Watford, Herts, WD24 4QQ Blackshots Lane, Grays, Essex, RM16 2JU Tel +44 (0)20 7856 8000 Tel +44 (0)1375 385363 Email [email protected] Email [email protected] Web www.livingwell.com Web www.impulseleisure.co.uk Facebook /impulseleisure Twitter /impulseleisure

Company profi le Company profi le %PIEHMRKKPSFEPLSWTMXEPMX]GSQTER]WTERRMRKXLIPSHKMRK -QTYPWI0IMWYVIMWERSRTVS½XHMWXVMFYXMRKSVKERMWEXMSR WIGXSVJVSQPY\YV]ERHJYPPWIVZMGILSXIPWERHVIWSVXW TVSZMHMRKWYTTSVXWIVZMGIWXSPSGEPPIMWYVIGLEVMXMIW XSI\XIRHIHWXE]WYMXIWERHJSGYWIHWIVZMGILSXIPW8LI MRZIWXMRKMRJEGMPMXMIWERHWIVZMGIWJSVXLIFIRI½XSJPSGEP GSQTER]´WTSVXJSPMSSJ[SVPHGPEWWKPSFEPFVERHWMW GSQQYRMXMIW)RGSYVEKMRKTISTPIXSFITL]WMGEPP]EGXMZI GSQTVMWIHSJTVSTIVXMIW[MXLQSVIXLER ZMEXLITVSZMWMSRSJKVIEXJEGMPMXMIWQEMRXEMRIHXSXLI rooms in 93 countries and territories. LMKLIWXWXERHEVHWGVIEXMRKEGXMZIERHLIEPXL]GSQQYRMXMIW Number of sites [MXLWTSVXWEGGIWWMFMPMX]JSVEPP LIEPXLGPYFW Number of sites Plans for 2016 ;ISTIVEXIIMKLXPIMWYVIGIRXVIWERLSPIKSPJGSYVWI 3TIRMRKWEGVSWW)YVSTIYRHIVZEVMSYWFVERHWXSKIXLIV and entertainment venues in Essex and West Sussex. [MXLXLISRKSMRKMRZIWXQIRXTPERRIHSRSYV9/WMXIW Plans for 2016 XLVSYKLSYXXLI]IEV Sizeable developments in Essex and West Sussex.

Director of fi tness development & CEO: Mike Baden operations, Europe: Matt Tailby Professional background Professional background -LEZISZIV]IEVW´I\TIVMIRGI[SVOMRK -LEZI]IEVW´I\TIVMIRGIMRXLI MRXLITYFPMGWIGXSVPIMWYVIMRHYWXV] ½XRIWWMRHYWXV]MRZEVMSYWVSPIW MRGPYHMRKXLIPEWX]IEVWEWGLMIJ MRGPYHMRK½XRIWWMRWXVYGXSVGPYFQEREKIV I\IGYXMZISJ8'0 8LYVVSGO'SQQYRMX] ERHVIKMSREPQEREKIV 0IMWYVI ERHXLI-QTYPWI0IMWYVIKVSYT Best piece of advice you’ve ever been given SJGSQTERMIW 0MJI´WXSSWLSVX1EOIXLIQSWXSJIZIV]QMRYXIERH Best piece of advice you’ve ever been given IZIV]STTSVXYRMX] (SR´XIEXXLIGLMGOIRMJ]SYWXMPP[ERXIKKW People might be surprised to know that... People might be surprised to know that... -OMXIWYVJXSVIPE\-´QRS[XVEMRMRKJSVERHGSQTIXMRKMR I used to be a waiter in a Chinese restaurant. XVMEXLPSRWEMQMRKXSGSQTIXIEXEJYPP-VSR1ERMR And I still support Everton Football Club.

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JD Sports Gyms Ltd Jubilee Hall Trust

Hollinsbrook Way, Bury BL9 8RR 30 The Piazza, Covent Garden, London, WC2E 8BE Tel 0151 556 0842 Tel +44 (0)20 7395 4094 Web www.jdgyms.co.uk Email [email protected] Facebook JD Gyms Web www.jubileehalltrust.org Twitter @jdgyms

Company profi le Company profi le In early 2014, JD Sports Fashion, the UK’s leading sports A charity founded in 1978 to build healthier communities JEWLMSRVIXEMPIVZIRXYVIHMRXSXLI½XRIWWMRHYWXV][MXLXLI F]TVSQSXMRKXLI½XRIWWERH[IPPFIMRKSJXLIMRHMZMHYEPW creation of JD Gyms, opening a test site in Hull in March within them. We cater for all members of our local 2014. Embarking on a roll-out of sites in 2016, the clubs communities, but with particular emphasis on the groups SJJIVLMKLZEPYI½XRIWWHIWMKRIH[MXLMRERIRPMKLXIRMRK [MXLWMKRM½GERXLIEPXLMRIUYEPMXMIW space, using innovative thinking and cool décor. Number of sites Number of sites Four. Four. Plans for 2016 Plans for 2016 8SMQTVSZISYVGSVI½XRIWWTVSHYGXXSHIPMZIVSYX We are planning to open eight to 12 new clubs through standing value to customers; also expanding outreach organic growth and are open to the possibility of further programmes to appeal to the least active; to include more I\TERWMSRXLVSYKLEGUYMWMXMSR outdoor running events and school Energy Clubs.

MD: Alun Peacock CEO: Phil Rumbelow

Professional Background Professional background Most of my time in this industry has I have almost 30 years’ experience in been with JJB Health Clubs/DW Sports the leisure industry, including 20 years *MXRIWW[LIVI-STIRIHXLI½VWXGPYFMR MRXLIRSXJSVTVS½XWIGXSV-´QZMGI Warrington as general manager in 1998 and grew chair of the national association sporta and chair of the with the business to open more than 60 clubs as Active Westminster partnership board. In my spare time, national operations director over 14 years. I’m a trustee of the Luol Deng Foundation, which aims to Best piece of advice you’ve ever been given increase participation in basketball. Never confuse activity with progress. Best piece of advice you’ve ever been given People might be surprised to know that... Live, love, learn, and leave a legacy. I was a professional rugby union player for People might be surprised to know that... over 10 years. I spent four ski seasons in Val d’Isere in the early 90s.

118 Health Club Handbook 2016 www.healthclubhandbook.com UK OPERATORS

Kew Green Group Life Leisure

Second Floor, Dome Building, The Quadrant 4th floor, Landmark House, Station Road, Richmond, Surrey, TW9 1DT Cheadle Hulme, Cheshire, SK8 7BS Tel +44 (0)208 334 4830 Tel +44 (0)161 482 0900 Email [email protected] Web www.lifeleisure.net Web www.kewgreen.co.uk www.spirithealthclubs.co.uk www.healthcentral-leisure.co.uk

Company profi le Company profi le Kew Green owns and manages full service hotels and 0MJI0IMWYVIMWERSXJSVTVS½XWSGMEPIRXIVTVMWIERH is Europe’s largest franchise of IHG-branded hotels. registered charity formerly known as Stockport Sports 3YVTSVXJSPMSMRGPYHIWQEREKIQIRXSJ½ZIWXEVLSXIPW Trust. We seek to provide a best-value service in all areas including The Grand, Brighton, and Richmond Hill of the borough and operate an extensive mix of sports and Hotel. Within the UK, we have 21 health clubs with leisure facilities, ranging from small community recreation independent membership, all of which include both wet centres to large, multi-use leisure centres. We express our and dry-side facilities. ZMWMSREWJSPPS[W³;IPMZIJSV½XRIWW;IPMZIJSVWTSVX;I Number of sites live for improving the lives of the people around us.’ 21 health clubs and 12 hotel gyms. Number of sites Plans for 2016 15, all within Stockport. Expand our portfolio of hotels through management Plans for 2016 contracts and acquisition in both the UK and Europe. 10-20 new facilities, including outside of Stockport.

Director of Leisure: Justin Andrews MD: Malcolm MCPhail

Professional background Professional background I gained a masters degree in Exercise PE teacher to CEO – proud of both and and Sport Psychology before working everything I’ve done in between. This EWE½XRIWWHMVIGXSVMR%YGOPERH2I[ LEWMRGPYHIHLIEHSJLIEPXLERH½XRIWW Zealand. Back in UK, I held regional/senior management for Bolton Metropolitan Borough Council, general posts in the health club industry, joining Kew Green in manager of Edinburgh’s Next Generation club and then 2014 to oversee the strategic direction of its health clubs. KVSYT½XRIWWQEREKIV Best piece of advice you’ve ever been given Best piece of advice you’ve ever been given Life is too short to be anything other than happy. You can’t plan the future if you can’t see it – live your life People might be surprised to know that... TPYW½ZI]IEVWEXEPPXMQIW I owned a surf brand company specialising in hand-crafted People might be surprised to know that... retro longboards. Even though I’m rubbish, I take my golf very seriously.

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Lifestyle Fitness Link4Life

Competition Line (UK) Ltd, Unit 6, Sky Business Park, Floor 3, Number One Riverside, Smith Street Eversley Way, Thorpe, Surrey, TW20 8RF Rochdale, OL16 1XU Tel +44 (0)1784 471 466 Tel +44 (0)1706 926 232 Email [email protected] Web www.link4life.org Web www.lifestylefitness.com Facebook /yourLink4Life

Company profi le Company profi le Owned by the Swedish Gripenstedt family and with Rochdale Boroughwide Cultural Trust trades under SZIV]IEVWMRXLI9/½XRIWWFYWMRIWW'09/S[R the name Link4Life, providing services on behalf of and operate under the Lifestyle Fitness brand. The Rochdale Borough Council. It’s a registered charity GSQTER]MWXLIPIEHMRKTVSZMHIVSJ½XRIWWJEGMPMXMIWXS and leads and manages culture, leisure and sport in the the public sector, a leisure management operator for borough of Rochdale. colleges and schools and is the owner of 22 quality low- Number of sites GSWX½XRIWWGPYFW 11 sites in Rochdale borough. Number of sites Plans for 2016 54 across the UK. New three-year corporate plan with focus on six key Plans for 2016 EVIEW½RERGMEPZMEFMPMX]LIEPXLERH[IPPFIMRKGLMPHVIR To further develop our sales and operations team and to and young people, technology and innovation, culture and continue to invest in our current facilities. heritage, and open spaces.

MD/CEO: Gordon Hall CEO: Gillian Bishop

Professional background Professional background I started my professional career Experience of leading and managing a experience while still at school, as a range of organisations. Over the last 10 lifeguard in the public sector. Prior to years, working at corporate/executive joining CLUK (Competition Line UK) in 1998, I took director level within the local authority sector. Greatest the local authority successfully through two rounds of achievement in current role is to have increased turnover compulsory competitive tendering. and staff satisfaction, maintained customer usage numbers Best piece of advice you’ve ever been given whilst reducing our management fee. What you do, do well and never give up. Best piece of advice you’ve ever been given People might be surprised to know that... The most valued things are those you work hard for. I’ve raised almost £20,000 for charity by People might be surprised to know that... taking part in various activities and challenges. I have a background in competitive swimming.

120 Health Club Handbook 2016 www.healthclubhandbook.com UK OPERATORS

Matt Roberts Ltd Mosaic Spa & Health Clubs

16 Berkeley Street, London, W1J 8DZ Fitness Express, Park Farm, Hethersett, Norwich, NR9 3DL Tel +44 (0)20 7491 9989 Tel +44 (0)1603 812 727 Web www.mattroberts.co.uk Web www.mosaicspaandhealth.co.uk & Twitter /mattrobertspt www.imaginespa.co.uk & www.fitnessexpress.co.uk

Company profi le Company profi le Matt Roberts Personal Training caters for more than 1,200 Mosaic owns The Shrewsbury Club and Holmer Park private clients in London, who are managed by a team of Health Club & Spa in Hereford. We also have a contract more than 100 trainers. The company also produces a management division that operates health clubs and day range of home gym equipment that’s sold across the UK, spas for hotels under our Imagine and Fitness Express and Matt has written 14 best-selling books. brands, or the hotel’s own brand. We offer a licence Number of sites service for BOOST CRM software and digital services. Four purpose-built PT centres in central London. Number of sites Plans for 2016 25. To see the launch of small group training clubs. Growing Plans for 2016 our new digital company, body.network, working with To acquire a further standalone site to replicate leading industry brands as a platform for on-demand and the success of Holmer Park. Opening new contract live content. management spa sites; evolving online spa offering.

CEO: Matt Roberts MD: Dave Courteen

Professional background Professional background Started the company 20 years ago and Set up Mosaic on leaving university and remained a pioneer in the industry have been involved in the industry my since that time. Having worked with a whole working life. As former chair of large number of companies, media and with the the FIA and a board member, I’ve been actively public sector, I’ve experienced and solved problems involved in the development of the industry’s in a wide range of arenas. Code of Practice and REPS. Best piece of advice you’ve ever been given Best piece of advice you’ve ever been given If you can’t explain your concept in 20 seconds, it’ll Treat everyone in the way you would hope to be never get traction. treated yourself. People might be surprised to know that... People might be surprised to know that... I still train clients on a daily basis – it’s in the blood! I published a book called The Last Chocolate Brownie.

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Movers & Shapers Mytime Active

148 West End Lane, London, NW6 1SD 4th Floor, Linden House, 153-155 Masons Hill, Email [email protected] Bromley BR2 9HY Web www.moversandshapers.co.uk Tel +44 (0) 20 8323 1778 Twitter /MoversShapers Web www.mytimeactive.co.uk

Company profi le Company profi le The privately owned Movers & Shapers brings group %WEWSGMEPIRXIVTVMWI[MXLGLEVMXEFPISFNIGXMZIW1]XMQI personal training to the high street. Its equipment- %GXMZIVYRWPMJIWX]PITVIZIRXEXMZILIEPXLWIVZMGIWEGVSWW based group training takes place in six boutique the UK, and in leisure centres in the London Borough of studios, making it London’s largest boutique Bromley. We are the leading pay-and-play golf operator in operator. Offering a personalised service, Movers & the country with courses in London, Kent, the Midlands Shapers attracts an audience primarily in the 30 to and on the south coast. 50-year-old age bracket with a compelling value and Number of sites service proposition. 11 leisure centres and sports facilities, 16 golf courses and Number of sites over 30 health contracts across the UK. Six. Plans for 2016 Plans for 2016 To consolidate our overall offering on active and healthy Targeting four new sites. lifestyles, and to continue to invest for growth.

CEO: Ben Margolis CEO: Marg Mayne

Professional background Professional Background 5YEPM½IHEWE'LEVXIVIH%GGSYRXERX With 20 years’ experience at board then moved to multi-site leisure and level, I’ve spent my working life bringing hotel operations with Whitbread & business and commercial disciplines Marriott Inc. Board member at leisure technology and to organisations that have a broader social purpose. ½XRIWW[IEVEFPIWTPGTVMSVXSWXEVXMRK1SZIVW 7LETIVW My career has spanned housing associations, charities, Best piece of advice you’ve ever been given cultural organisations and international NGOs. 0MWXIRPMWXIRPMWXIR=SYGEREP[E]W½RHXLIERW[IVW Best piece of advice you’ve ever been given to issues and generate the best ideas if you tune in to There’s no such thing as luck – good things happen when your customers and encourage participation from staff. opportunity meets preparedness. People might be surprised to know that... People might be surprised to know that... I never quite made it as a professional footballer. My parents met over a gooseberry bush – honestly!

122 Health Club Handbook 2016 www.healthclubhandbook.com UK OPERATORS

North Lanarkshire Leisure Nuffi eld Health Wellbeing

Head office, 100 Buchanan Street, Coatbridge, ML5 1DL Nuffield Health, Epsom Gateway Building, Web www.nlleisure.co.uk Ashley Avenue, Epsom, Surrey, KT18 5AL Facebook North Lanarkshire Leisure LTD Tel +44 (0)20 8329 6200 Twitter @nlleisure Web www.nuffieldhealth.com

Company profi le Company profi le 'LEVMXEFPIWTSVXERHPIMWYVIXVYWX[MXLERERRYEPXYVRSZIV 2YJ½IPH,IEPXLMWERSXJSVTVS½XLIEPXLGEVISVKERMWEXMSR SJ†Q7MRGI200LEWTVSZMHIHZEPYIJSVQSRI] TVSZMHMRKGSQTPIXILIEPXLGEVIERHEGGIWWXSQSVIXLER WTSVXVIGVIEXMSRTPE]ERHPIMWYVISTTSVXYRMXMIWERHLEW LIEPXLI\TIVXW;IVIMRZIWXIZIV]XLMRKFEGOMRXS I\TIVMIRGIHWMKRM½GERXKVS[XLSZIVMXW½VWXIMKLX]IEVW MQTVSZMRKWIVZMGIWERHJEGMPMXMIWERHMRTVSZMHMRKTYFPMG [MXLTIVGIRXKVS[XLMRGYWXSQIVEXXIRHERGIWERH LIEPXLIHYGEXMSR%PIEHMRK9/IQTPS]IILIEPXLERH TIVGIRXKVS[XLMRGYWXSQIVMRGSQI [IPPFIMRKTVSZMHIV[SVOMRK[MXLQSVIXLERTIVGIRX Number of sites of the FTSE 100.  Number of sites Plans for 2016 LSWTMXEPWK]QWQSVIXLERGSVTSVEXIJEGMPMXMIW -RMXMEXILIEPXLMQTVSZIQIRXTVSKVEQQIWEWEVIWYPXSJ Plans for 2016 200´WSocial Return on InvestmentVITSVXERHGSRXMRYIXS 0MROMRKTVMZEXILSWTMXEPWGPMRMGWK]QWHMEKRSWXMGYRMXW MRZIWXMREVIEWSJ½RERGMEPLIEPXLERHWSGMEPVIXYVR LIEPXLGEVIWIVZMGIWJSVEGSQTPIXILIEPXLGEVIWIVZMGI

CEO: Blane Dodds COO: Dr Andrew Jones

Professional background Professional background )\XIRWMZII\TIVMIRGIMRXLIWTSVX -NSMRIH2YJ½IPH,IEPXLMREWMXW½VWX LIEPXLERH½XRIWWMRHYWXV]¯TVMZEXIERH QIHMGEPHMVIGXSVERHLEZIYRHIVXEOIRE TYFPMGWIGXSVW%TTSMRXIH')3SJ200 RYQFIVSJVSPIW[MXLMRXLIGSQTER]SZIV MR6ITVIWIRXEXMZIJSVGLEVMXEFPIXVYWXW XLI]IEVW-´QRS['33SJXLIQIVKIHFYWMRIWW[LMGL SRXLIYOEGXMZIFSEVH4VIWMHIRXSJXLI9/ FVMRKWXSKIXLIVSYVLSWTMXEPERH[IPPFIMRKHMZMWMSRW )YVSTIER'ETMXEPSJ7TSVX%WWSGMEXMSR Best piece of advice you’ve ever been given Best piece of advice you’ve ever been given &IGSRZMRGMRKSRE;IHRIWHE]WSTISTPIZSXIJSV *SGYWERHHIPMZIV ]SYVMHIEWSR8LYVWHE]ERHHIPMZIVXLIQSR*VMHE] People might be surprised to know that... People might be surprised to know that... -[EWVEROIHRYQFIVX[SMR7GSXPERHEXXIRRMWMR¯ -[EWEWYVKMGEPXVEMRIISRXLI8VERWTPERX8IEQ ERHTPE]IHEKEMRWX:MXEW+IVYPEMXMWERH8MQ,IRQER MR0IIHW

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Parkwood Places for People Leisure

Attwood House, Perdiswell Park, John Comyn Drive, Waters Edge, Riverside Way, Watchmoor Park, Worcester, WR3 7NS Camberley, Surrey, GU15 3YL Tel +44 (0)1299 243 400 Tel +44 (0)1276 418 200 Web www.leisurecentre.com Email [email protected] Web www.placesforpeopleleisure.org

Company profile Company profile Parkwood Leisure is a leading leisure management Places for People Leisure (PfPL) is a social enterprise operator working across the UK public and private owned by the Places for People Group, an award-winning sectors. Extensive experience of wet and dry facility property management company. PfPL specialises in QEREKIQIRX4EVO[SSHLEWHMZIVWM½IHMRXSXLIEXVI development and management of local authority leisure operations, outdoor education, watersports, cycling, facilities and was recently awarded ukactive’s Leisure school facilities and is a specialist in DBOM contracts. Centre Operator of the Year Award for the third Number of sites consecutive year. 86 venues including three theatres and three outdoor Number of sites activity centres. More than 100. Plans for 2016 Plans for 2016 Continued community engagement with a focus on health To extend further our mission of ‘creating active places agenda and improved social outcomes. and healthy people’ by winning more contracts.

CEO: Andrew Holt CEO: Sandra Dodd

Professional background Professional background After leaving university in Cardiff with a I’m a chartered management accountant BEd degree, I enjoyed 10 years working who has worked in the business for 20 in the public leisure sector before joining years, leading a management buy-out CCL Leisure in 1990 as operations director. MRVEMWMRK½RERGIJSV4*-TVSNIGXWERHTPE]MRK I joined the Parkwood Group in 1995 to start up the EWMKRM½GERXVSPIMRWIPPMRKXLIFYWMRIWWXS4PEGIWJSV new leisure business, Parkwood Leisure. In 2012, I was People Group in 2012. I’m currently a Treasurer of the appointed CEO of the Leisure Division. ukactive board. Best piece of advice you’ve ever been given Best piece of advice you’ve ever been given Pay attention to the detail and learn to listen. It’s nice to be important, but it’s important to be nice. People might be surprised to know that... People might be surprised to know that... -GERWXMPPW[MQQ&YXXIV¾]MRYRHIVWIGSRHW I’m a keen scuba diver.

124 Health Club Handbook 2016 www.healthclubhandbook.com UK OPERATORS

Pure Gym Qhotels

Town Centre House, The Merrion Wellington House, Cliffe Park, Bruntcliffe Road, Centre, Leeds, LS2 8LY Morley, Leeds, LS27 0RY Tel +44 (0)113 831 3333 Tel +44 (0)113 289 8989 Email [email protected] Web www.qhotels.co.uk Web www.puregym.com www.leisureandspaatqhotels.co.uk Facebook www.facebook.com/puregym Facebook /QHotels Twitter /QHotels

Company profi le Company profi le 4YVI+]QMWXLIPEVKIWXK]QSTIVEXSVMRXLI9/F] 5,SXIPWLEWJSYVWXEVLSXIPWERHSRI½ZIWXEVXLSXIP QIQFIVWERHWMXIW[MXLEQSHIPFEWIHSRTVSZMHMRK PSGEXIHMRXLI9/LEZMRKI\TERHIHXLIGLEMRMR EJJSVHEFPI¾I\MFPILMKLUYEPMX]½XRIWWJEGMPMXMIWXSMXW [MXLXLITYVGLEWISJWM\(I:IVIVIWSVXW3YVPIMWYVI QIQFIVW1IQFIVWLMTMWSJJIVIHSRESRIQSRXLVSPPMRK GPYFWSJJIVEVERKISJJEGMPMXMIWJSVLSXIPKYIWXWERHPIMWYVI GSRXVEGXERHGERFIGERGIPPIHEXER]XMQI4YVI+]QMW GPYFQIQFIVW;ISJJIVWTEXVIEXQIRXVSSQWWXEXISJ S[RIHF]MXWQEREKIQIRXXIEQERHJYRHWEWWSGMEXIH[MXL XLIEVXK]QWW[MQQMRKTSSPWI\IVGMWIWXYHMSWERH[IX ''14'ETMXEP%HZMWSVW WTEEVIEW EPPSYVWTEWEVI)74%WTEW;IRS[LEZISZIV Number of sites 20,000 members across all our sites. %VSYRHXVEHMRKWMXIWF]XLIIRHSJ Number of sites Plans for 2016 PIMWYVIGPYFWERHWTEW 8SGSQTPIXIXLIGSRZIVWMSRSJ0%*MXRIWWWMXIWXSXLI Plans for 2016 4YVI+]QFVERHERHXSGSRXMRYIXSI\TERHSVKERMGEPP] *YVXLIVMRZIWXQIRXMRPIMWYVIERHWTEJEGMPMXMIW

CEO/MD: Humphrey Cobbold Group leisure and spa manager: Dave Heap Professional background 4VIZMSYWP]XLI')3SJSRPMRIG]GPI Professional background VIXEMPIV;MKKPI0EYRGLIH;MKKPI W 7XEVXIHMRXLI½XRIWWMRHYWXV]]IEVW MRXIVREXMSREPFYWMRIWWEGVSWW)YVSTI EKSEWEPIMWYVIEXXIRHERXJSV.EVZMW EW[IPPEWMR.ETER%YWXVEPME97%ERH'LMRE)\XIRWMZI ,SXIPW-[SVOIHYTXSGPYFQEREKIQIRXJSV7[EPPS[ FYWMRIWWI\TIVMIRGIZMEQEREKIQIRXGSRWYPXERG][MXL Hotels, Moathouse Hotels, Paramount Hotels, Fitness 1GOMRWI] 'SQTER]TVMZEXIIUYMX][MXL'ERHSZIVERH )\TVIWWERH&EVGIPz,SXIPW-NSMRIH5,SXIPWMR EWHMVIGXSVSJ7XVEXIKMG(IZIPSTQIRXEX8VMRMX]1MVVSV Best piece of advice you’ve ever been given Best piece of advice you’ve ever been given )\TIGXXLIYRI\TIGXIH 8V]RI[XLMRKWVIKVIXMWQSVITEMRJYPXLERJEMPYVI People might be surprised to know that... People might be surprised to know that... -R-G]GPIHJVSQ0ERH´W)RHXS.SLR3´+VSEXWVEMWMRK -GSQTPIXIHQ]½VWXJYPP-VSRQERFIJSVIQ]XLFMVXLHE] †OJSV%GSVRWERH%PHIV,I]'LMPHVIR´W,SWTMXEPW

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Redefi neBDL Roko Health Clubs (Spirit Health Clubs)

Roko Health Clubs, Wilford Lane, West Bridgford, RedefineBDL Hotels UK Limited, Nottingham, NG2 7RN The Mille, 1000 Great West Road, Brentford, TW8 9DW Web www.roko.co.uk Web www.redefinedbdl.com www.spirithealthclubs.com

Company profi le Company profi le 6IHI½RI&(0,SXIPW 6&, MWERMRHITIRHIRXLSXIP Roko Health Clubs is part of The Sports & Leisure Group. management company with a diverse collection of -X´WETVIQMYQLIEPXLGPYFERHWTEFYWMRIWWEZIVEKMRK branded and private label hotel properties across the UK. WUJXEXIEGLWMXITVSZMHMRKTVIQMYQJEGMPMXMIWERH 6&,[SVOMRTEVXRIVWLMT[MXLWM\SJXLIQSWXTVIWXMKMSYW services at affordable prices. We specialise in member MRXIVREXMSREPLSXIPFVERHWMRGPYHMRK-,+,MPXSR IRKEKIQIRXXLVSYKLSYV³KIX½XWXE]½X´TVSQMWIERHE 7XEV[SSH%GGSV1EVVMSXXERH;]RHLEQ6&,EPWS keen focus on the member journey which is helping to operate a portfolio of hotel-based health clubs including deliver exceptional retention levels. much of the Spirit Health Club brand. Number of sites Number of sites Five Roko Health Clubs. 20 health clubs and 10 hotel exercise suites. Plans for 2016 Plans for 2016 Always looking at new site development and continued ,SXIPQEREKIQIRXEGUYMWMXMSREGVSWW9/ERH)YVSTI investment into our assets - our people and our clubs.

Group leisure manager: Mark Mantell MD: Neil Stanton

Professional background Professional background -TVSKVIWWIHXLVSYKLE½XRIWWFEGO Graduated in business studies and have ground to club and regional manage- spent the last 20 years in the hospitality ment with leading global hospitality ERH½XRIWWMRHYWXV]MRZEVMIHWEPIW organisations before joining IHG to head up Spirit Health QEVOIXMRKERHSTIVEXMSREPVSPIWEX1EVWXSR,SXIPW 'PYFW%X6&,-SZIVWIIXLIGYVVIRXERHKVS[MRKTSVXJSPMS )WTSVXEERHJSVXLITEWX]IEVWEX6SOSKVS[MRKXLI Best piece of advice you’ve ever been given FYWMRIWWJVSQSRIXS½ZIWMXIW -J]SY´VIRSXTEVXSJXLIWSPYXMSR]SYQYWXFITEVX Best piece of advice you’ve ever been given of the problem. Perspective always depends on where you’re standing. People might be surprised to know that... People might be surprised to know that... I lived and worked in Japan before returning to the UK to I helped project manage the renovation of a derelict 13th- WXEVXEGEVIIVMRXLI½XRIWWMRHYWXV] century French chateau into a four-star hotel.

126 Health Club Handbook 2016 www.healthclubhandbook.com UK OPERATORS

Serco Leisure Sheffi eld International Venues

7 Merus Park, Meridian Business Park, Leicester, LE19 1RJ 23 Carbrook Hall Road, Sheffield, S9 2EH Tel +44 (0)116 240 7500 Tel +44 (0)114 223 3800 Email [email protected] Email [email protected] Web www.serco.com/leisure Web www.sivltd.com

Company profi le Company profi le Serco Group is an international service company, formed 7LIJ½IPH-RXIVREXMSREP:IRYIW 7-: MWXLISTIVEXMRK in 1988. It’s wholly British-owned, employing over GSQTER]JSVEVIKMWXIVIHGLEVMX]7LIJ½IPH'MX]8VYWX 100,000 staff globally and with a turnover of and operates a range of sport, leisure and entertainment £4bn. The leisure division manages 70 facilities for venues. It’s dedicated to encouraging community and elite 20 local authorities, trusts and universities, including participation, promoting the region’s image and boosting XLI2EXMSREP7TSVXW'IRXVIWEX&MWLEQ%FFI] its health and economy. ERH0MPPIWLEPPERHXLI2EXMSREP;EXIV7TSVXW Number of sites 'IRXVIMR2SXXMRKLEQ 17 sports, leisure and entertainment venues operated in Number of sites 7LIJ½IPH(IVF]WLMVIERH2SVXL=SVOWLMVI 70. Plans for 2016 Plans for 2016 -RGVIEWIHTVS½PMRKSJLIEPXLERHI\IVGMWIXSXLIPSGEP Four new sites are scheduled to open in 2016. GSQQYRMX]XSQEOI7LIJ½IPHXLI9/´WQSWXEGXMZIGMX]

MD: Ian Phelps CEO: Steve Brailey

Professional background Professional background Over 40 years in leisure management. I managed pubs, seaside piers, theatres, Joined Serco in 1991 after 18 years in the bars and the Blackpool Tower before local authority market. I now focus on QSZMRKXS7LIJ½IPH-RXIVREXMSREP:IRYIW business development, client negotiations I’m committed to the three core values: customer focus, and client relationships. continuous improvement and a ‘can-do’ culture. Awarded Best piece of advice you’ve ever been given an MBE for services to the leisure industry. Don’t over-complicate things. Keep things simple and Best piece of advice you’ve ever been given do simple well. Always be honest and treat everyone in the manner in People might be surprised to know that... which you would expect to be treated. I played rugby with Gloucester and recently swam a People might be surprised to know that... three-hour leg of a cross-Channel swim. -VERQMPIWEVSYRHXLIXVEGOEX(SR:EPPI]7XEHMYQ

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Shire Hotels Sodexo (Healthworks)

The Old Wine Warehouse, Larkhill Street, 1 Southampton Row, London, WC1B 5HA Blackburn, BB1 5DF Tel +44 (0)207 404011 Tel +44 (0)1254 267 442 Email [email protected] Web www.shirehotels.com Web www.sodexo.com Facebook thorpe park hotel leeds Linkedin /pub/stuart-angus/10/b02/979

Company profi le Company profi le Shire Hotels are four-star, full-service hotels known for Sodexo is a world leader in the provision of integrated E[EVH[MRRMRKLSWTMXEPMX]XLVSYKLSYXXLI9/%PP½XRIWW facilities management services and has become a global and spa facilities in our hotels are operated under the strategic partner for companies that place a premium on Shire Spas brand. These offer a comprehensive range of performance and the wellbeing of employees. Healthworks facilities – including a total of 34 treatments rooms – and specialises in providing wellbeing services, including full we have around 6,500 leisure members. management and daily operations of a gym facility. Number of sites Number of sites Six. 38 clubs in the UK and Ireland. Plans for 2016 Plans for 2016 Continue investing in and developing our facilities, to To increase the number of sites we operate through the ensure that we deliver a strong and consistent offering to Sodexo IFM Model and continue to develop integrated our leisure members, spa clients and hotel guests. wellbeing solutions for all our clients and customers.

Group spa director: Development manager (Sodexo): Stuart Angus Alan West

Professional background Professional background 7XEVXIHEWE½XRIWWMRWXVYGXSVSZIV 7XEVXIHSYXEWE½XRIWWMRWXVYGXSV years ago and worked my way up to club for Savoy Group, leaving in 1997 as management. Moved into spa in 2004. Now responsible operations manager. Helped design, launch and operate for sales, marketing, standards, HR, customer service and two award-winning destination spas for private hotel TVS½XEFMPMX]MRSYVPIMWYVIWTESJJIVMRK chains in the Midlands. Joined Sodexo in 2002 as account Best piece of advice you’ve ever been given manager and progressed to development manager. Never wait for something to happen – you have to Best piece of advice you’ve ever been given make it happen. Surround yourself with motivated and inspirational people. People might be surprised to know that... People might be surprised to know that... I run on just one kidney. I’m a passionate Evertonian, it completely controls my life.

128 Health Club Handbook 2016 www.healthclubhandbook.com UK OPERATORS

Soho Gyms Sports & Leisure Management (SLM - Everyone Active)

13–16 Empire Square, London SE1 4NA Tel +44 (0)20 7234 9395 3 Watling Drive, Sketchley Meadows, Hinckley, LE10 3EY Email [email protected] Tel +44 (0)1455 890 508 Web www.sohogyms.com Web www.everyoneactive.com Facebook Soho Gyms London Facebook /everyoneactive Twitter /everyoneactive

Company profi le Company profi le Founded in 1994 and since grown a strong reputation for its Everyone Active is the trading name for Sports & Leisure YVFERWX]PMRKMRRSZEXMSR½XRIWWI\GIPPIRGIK]QWXERHEVHW Management (SLM). As the longest established leisure customer service and attention to detail. We also have a management contractor, Everyone Active supports PT division and an academy that’s producing high quality councils in enhancing service delivery, reducing costs and ½XRIWWTVSJIWWMSREPW[MXLVIEPK]Q[SVOI\TIVMIRGI¯ raising participation across the UK. SLM’s new Everyone we’ve employed many new team members through it. Our Health Division is focused on securing new contracts to key target market is 25 to 40-year-old professionals. deliver on local authority health and wellbeing objectives. Number of sites Number of sites Nine in London: eight Soho Gyms, one Budget Gym. 117 leisure venues in partnership with 36 local authorities. Plans for 2016 Plans for 2016 1ENSVYTKVEHISJK]QERHWXYHMSIUYMTQIRXI\TERH Continue to develop digital developments, grow our Farringdon gym and new sites if opportunities arise. portfolio of sites and develop Everyone Health Division.

MD: Mike Crockett MD: David Bibby

Professional background Professional background M.Inst.SRM. Originally an electronics I’m a chartered accountant and joined design engineer in the defence industry, )ZIV]SRI%GXMZIEW½RERGIHMVIGXSVMR I’ve been in leisure for over 20 years – 1992. I was promoted to MD in 2006. half of them at Soho Gyms, which I joined in It’s been highly rewarding for me to see our 2003. I previously worked in leisure centres, RI[FVERHHIZIPSTSZIVWIIMRKWMKRM½GERXMRZIWXQIRX working in the public sector at Hounslow, as programmes in our centres and gaining industry well as golf centres and as a squash coach. recognition for all the hard work our team puts in. Best piece of advice you’ve ever been given Best piece of advice you’ve ever been given Electronics is not for you! See the bigger picture. People might be surprised to know that... People might be surprised to know that... I used to ring the bells at a church in my home town. Other than football, skiing off-piste is my favourite sport.

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Sports Direct Fitness Sportspace Dacorum

Unit A, Brook Park East, Shirebrook, NG20 8RYT Sportspace Hemel Hempstead, Park Road, Web www.sportsdirectfitness.com Hemel Hempstead, Herts, HP1 1JS Facebook /SportsDirectFitness Tel +44 (0)1442 507 100 Twitter @SportsDirectFit Email [email protected] Web www.sportspace.co.uk & www.thexc.co.uk

Company profi le Company profi le Sports Direct Fitness is the health club offering from Dacorum Sports Trust is an independent CLG and retail giant Sports Direct. Launched in June 2014 with the registered charity, managing and developing sports EGUYMWMXMSRSJERYQFIVSJWMXIWJVSQ0%½XRIWWMX[MPP facilities and opportunities in north-west Hertfordshire. follow the Sports Direct model of focusing on becoming the Facilities vary in size from a small, dual-use site to a large biggest, including building health clubs within existing retail wet and dry complex with a million visits a year, and range stores. Clubs will offer both gym and group exercise options. from traditional sports centres to golf courses and a new Number of sites extreme sports facility. MRGPYHMRKXLSWIEGUYMVIHJVSQ0%½XRIWWTPYWWMXIWMR Number of sites Aintree, Keighley, St Helens and Newport. Eight. Plans for 2016 Plans for 2016 A number of clubs already in the pipeline, with overall Development of a golf complex and investigation of two plans to build a 200-club empire. new facility developments.

CEO: Winston Higham CEO: Dave Cove

Professional Background Professional background Initially from a graphic design 25 years in the private, public and trust background, I worked with various sectors. I headed up the transfer of design agencies in the entertainment Dacorum to a trust in 2004. Previous industry. I then moved into the leisure sector, joining JJB experience includes working for the Rank Organisation, Sports as marketing director and serving as CEO of DW as well as in sports development, facility management, and Sports before moving to Sports Direct Fitness. head of services for children and young people. Best piece of advice you’ve ever been given Best piece of advice you’ve ever been given You must never let the memories become bigger than Don’t sweat the small stuff – and it’s all small stuff! the dreams. People might be surprised to know that... People might be surprised to know that... I once appeared on Channel 4’s Big Breakfast with Keith I do have a sense of humour! Chegwin as a pantomime horse.

130 Health Club Handbook 2016 www.healthclubhandbook.com UK OPERATORS

Stevenage Leisure (SLL) Tees Active

Stevenage Arts & Leisure Centre, Lytton Way, Redheugh House, Thornaby Place, Stevenage, Herts, SG1 1LZ Thornaby, Stockton on Tees, TS17 6SG Tel +44 (0)1438 242 233 Tel +44 (0)1642 527 322 Email [email protected] Email [email protected] Web www.sll.co.uk Web www.teesactive.co.uk

Company profi le Company profi le SLL is a leading leisure management registered charity A social enterprise formed in 2004 and operating and social enterprise working in partnership with six in Stockton-on-Tees. We focus on service quality, organisations to deliver leisure, health, wellness, cultural increasing visitor numbers, developing outreach and and educational services for the whole community at health-based services, and investing in a Sports Academy. affordable prices. Clients include local authorities, private/public sector Number of sites organisations and the Canal and Rivers Trust. 18. Number of sites Plans for 2016 Six major facilities. Deliver more community-focused outcomes targeting Plans for 2016 improved health, wellbeing and community safety Two new high rope and climbing adventure facilities improvements. Enter into new schools partnerships; to open in early 2016 to complement the existing leisure manage community and health and wellness facilities. facility offerings.

MD: Ian Morton MD: Steven Chaytor

Professional background Professional background 37 years in the leisure industry – 23 I trained as a PE teacher but moved years in local government and 14 in into leisure after a year at the chalk leisure trusts. Director of various face. Now approaching my 32nd year in GSQQYRMX]RSXJSVTVS½XFSEVHWERHEQIQFIVSJ leisure – initially in the public sector, and as MD with Tees CIMSPA, Sporta, CLOA, E3M and Ella. Active since forming in 2004. I’m chair of sporta NE and Best piece of advice you’ve ever been given Yorks region and sit on the national executive. 2SNSFMWXSSWQEPPSVXSSMRWMKRM½GERXWSMJ]SYI\TIGX Best piece of advice you’ve ever been given your people to do it, show them that you will too! Abraham Lincoln said: ‘Your own resolution to succeed is People might be surprised to know that... more important than any one thing.’ I once played the drums in a concert in Middlesbrough People might be surprised to know that... Town Hall. I like to write and have had four books published.

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Third Space Tonbridge & Malling Leisure Trust

16–19 Canada Square, Canary Wharf, London, E14 5ER 1-5 Martin Square, Larkfield, Aylesford, Kent, ME20 6QL Tel +44 (0)20 7970 0900 Tel +44 (0) 1732 876 150 Web www.thirdspace.london Email www.tmactive.co.uk

Company profi le Company profi le First opened in 2001 in the heart of Soho, Third Space TMLT was formed in 2013 as an independent charitable is a ground-breaking group of unique spaces dedicated trust operating leisure facilities in the borough. The trust XSXVEMRMRKJSVPMJI8LI½VWXGPYFWXSWIIXVYILIEPXLEW has a turnover in excess of £5.6m and over one million diverse, individual and long term, they combine world- customers per annum. The brand, tmactive, is focused on class facilities and expertise with a bespoke approach, the national agenda, delivered locally. The mission is to GEXIVMRKJVSQIZIV]LIEPXLERH½XRIWWRIIH[LIXLIVXLEX TVSZMHIEGPIERWEJIERHLETT]I\TIVMIRGIJSVXLIFIRI½X be in training, medical, recovery or nutrition. of the health and social wellbeing of residents and visitors. Number of sites Number of sites Four sites: Canary Wharf, Soho, Tower Bridge, Marylebone Four – including a golf course. Plans for 2016 Plans for 2016 Following conversion of Tower Bridge club to Third Deliver new health and wellbeing strategy; implement a Space, former Reebok Sports Club to be converted. VERKISJMHIRXM½IHFYWMRIWWHIZIPSTQIRXSTXMSRW

CEO: Colin Waggett CEO: Martin Guyton

Professional background Professional Background I have over 10 years’ experience in the Over 35 years in the industry, starting as LIEPXLERH½XRIWWMRHYWXV]LEZMRKFIIR a lifeguard in my local pool. An abiding the global CEO of Fitness First, as well interest in sport and leisure has kept me as co-founder of Psycle, a boutique gym with a focus on in the industry. I have an MBA gained indoor cycling in central London. Third Space aims to with distinction, work as a Quest Assessor and have WIVZIXLI½XRIWWWEZZ]0SRHSRIV[LSETTVIGMEXIWXLI chaired the South East Leisure Centre Operators very best quality in service. network for over 15 years. Best piece of advice you’ve ever been given Best piece of advice you’ve ever been given Focus on what you can change. Be hard on the problem, soft on the people. People might be surprised to know that... People might be surprised to know that... No surprises. You get what you see. I once turned down a game of golf!

132 Health Club Handbook 2016 www.healthclubhandbook.com UK OPERATORS

Tone Total Fitness

The Deane House, Belvedere Road, Wilmslow Way, Handforth, Wilmslow, Taunton, Somerset, TA1 1HE Cheshire, SK9 3PE3 Tel +44 (0)1823 217 111 Tel +44 (0)161 440 2600 Web www.toneleisure.co.uk Web www.totalfitness.co.uk Facebook /pages/Tone-Leisure/278279903226 Twitter /toneleisure

Company profi le Company profi le %GLEVMXEFPIPIMWYVIXVYWXSTIVEXMRKPIMWYVIJEGMPMXMIW 8SXEP*MXRIWWSTIVEXIWEGVSWWXLI2SVXLSJ)RKPERHERH EW[IPPEWHIPMZIVMRKE[MHIVERKISJWTSVXWERHLIEPXL ;EPIWSJJIVMRKWYTIVFP]IUYMTTIHK]QW[MXLEJYPPVERKISJ HIZIPSTQIRXWIVZMGIWERHGSQQYRMX]SYXVIEGLTVSNIGXW JEGMPMXMIWJSVIZIV]EKIERHEFMPMX])EGLK]QSJJIVWEPEVKI 8SRIMWJSGYWIHSRLIPTMRK]SYJIIPKVIEXERHMQTVSZMRK K]Q¾SSVXLVIITSSPWERHE[MHIVERKISJJVIIWXYHMS GSQQYRMX]EGXMZMX]LIEPXLERH[IPPFIMRK GPEWWIW8LIGSQTER]LEWSZIVIQTPS]IIWERHSZIV Number of sites QIQFIVWERHMWGYVVIRXP]YRHIVKSMRKE†Q MR7SQIVWIXERH(IZSR VIHIZIPSTQIRXTVSKVEQQI Plans for 2016 Number of sites 8SSTIRERI[W[MQQMRKTSSPWTEERHGEJIXSFI 17. HIPMZIVIHEX&PEGOFVSSO4EZMPMSR8EYRXSRMR.YRIXLMW Plans for 2016 ]IEV-REHHMXMSR[I[MPPFIVIJYVFMWLMRKX[SK]QWERH 'SRXMRYIHMRZIWXQIRXMRSYVGYVVIRXSJJIVMRKERHJYVXLIV MRZIWXMKEXMRKETSXIRXMEPWXYHMSI\XIRWMSR I\TERWMSRSJSYVIWXEXI

MD: Juliette Dickinson CEO: Richard Millman

Professional background Professional background &)H ,SRW (171&%3VMKMREPP] -´ZI[SVOIHMRXLILIEPXLERH½XRIWW KVEHYEXIH[MXLEXIEGLMRKHIKVIIFYX WIGXSVJSVSZIVWM\]IEVW4VMSVXSXLEX HIGMHIHXSTYVWYIEGEVIIVMRPIMWYVI -WIVZIHEWERSJ½GIVMRXLI6S]EP%MV QEREKIQIRX-RWXVYQIRXEPMRXLIWIXYT *SVGIERHEPWSLEZII\XIRWMZI9/ERHMRXIVREXMSREP SJ8SRI0IMWYVI0MQMXIH¯RS[VIFVERHIH I\TIVMIRGIMRQEVOIXMRKERHKIRIVEPQEREKIQIRXVSPIW 8SRI¯ERHLEZIFIIRXLIQEREKMRK in FMCG and retail. HMVIGXSVWMRGIMRGITXMSRMR Best piece of advice you’ve ever been given Best piece of advice you’ve ever been given -X´WRSX[LEXLETTIRWXS]SYXLEXQEXXIVWMX´WLS[]SY 0MJIMWJSVPMZMRK[SVOLEVHERHTPE]LEVH VIEGXXS[LEXLETTIRWXS]SY People might be surprised to know that... People might be surprised to know that... -RIEVP]TYVWYIHEGEVIIVEWELMWXSV]XIEGLIV -XSSOTEVXMRE[LMXIGSPPEVFS\MRKIZIRXPEWX]IEV

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Virgin Active West Lothian Leisure

Active house, 100 Aldersgate Street, London, EC1A 4LX Head Office, Xcite Bathgate Leisure Centre, Balbardie Park, Tel +44 (0) 20 7786 7300 Torphichen Road, Bathgate, West Lothian, EH48 4LA Web www.virginactive.co.uk Tel +44 (0)1506 237 871 Facebook /virginactiveuk Email [email protected] Twitter /VirginActiveUK Web www.westlothianleisure.com Blog www.virginactive.co.uk/active-matters/blog

Company profi le Company profi le A leading global health club operator that was formed West Lothian Leisure, which operates under the Xcite MR-XWIXSYXXSVIZSPYXMSRMWIXLI9/LIEPXLGPYF brand, is a charitable trust managing sport and leisure industry, putting members at the heart of the business and facilities and services on behalf of West Lothian Council adopting a consumer-focused approach. This remains true JSVXLIFIRI½XSJXLIPSGEPGSQQYRMX]XSMRGVIEWI today. Our vision is to enrich people’s lives through activity. participation and improve wellbeing. Number of sites Number of sites 3TIVEXMRK½XRIWWGPYFWMRXLI9/7SYXL%JVMGE-XEP] 10. Spain, Portugal, Australia, Namibia, Thailand Plans for 2016 and Singapore. The £2m extension to Xcite Linlithgow Leisure Centre Plans for 2016 will open together with a new full-size third-generation 7MKRM½GERXVIMRZIWXQIRXTVSKVEQQIEGVSWW9/GPYFW  synthetic turf pitch. The extension will provide a larger continued investment into innovations for members. K]QQSVI½XRIWWWXYHMSWERHPEVKIVGLERKMRKVSSQW

COO: Matt Merrick CEO: Robin Strang

Professional background Professional background Graduated in economics and joined Over 20 years’ experience in the sport /41+5YEPM½IHEWEGLEVXIVIH and leisure industry, including as head accountant before moving to Virgin of leisure at Midlothian Council and %GXMZIEWXLIKVSYT´W½RERGMEPGSRXVSPPIV&IGEQI9/ chief executive of Manchester Sport and Leisure Trust. ½RERGIHMVIGXSVMR9/1(MRERH'33MR Joined West Lothian Leisure as CEO in 2010. Trustee of Best piece of advice you’ve ever been given the Livingston Youth Foundation, which uses football to You get nowhere in life if you opt for the path of improve the health of children. least resistance. Best piece of advice you’ve ever been given People might be surprised to know that... Get a mentor. I once did three bungee jumps and a 15,000ft sky dive in People might be surprised to know that... the space of a week. Not sure I’d be as brave these days! I do unpaid voluntary work one day each month.

134 Health Club Handbook 2016 www.healthclubhandbook.com UK OPERATORS

Xercise4Less Your Leisure Kent Ltd

Unit 1, Kirkstall Industrial Estate, Northdown House, Northdown Park Road, Kirkstall Road, Leeds, LS4 2AZ Margate, Kent, CT9 3TP Tel +44 (0)113 203 8668 Tel +44 (0)1843 868 302 Email [email protected] Email [email protected] Web www.xercise4less.co.uk Web www.yourleisure.uk.com

Company profi le Company profi le Owned by CEO Jon Wright, Xercise4Less is a budget Industrial & Provident Society with charitable status, operator that typically offers 30,000–40,000sq ft of space which has enlarged owing to a merger between Thanet and up to 400 stations of equipment. All our clubs have large Leisureforce Ltd and Vista Leisure Ltd to improve the WXYHMSWERHMRGSVTSVEXIGSQFEXEVIEWERHPEHMIWSRP]K]QW health and wellbeing of the residents of East Kent with We have won numerous awards over recent years, including our partners, Thanet District Council and Dover District a Yorkshire Newcomer Award, a Young Entrepreneur of the Council. The new business operates three divisions: Year Award for Jon Wright, and Budget Gym of the Year at cultural services, outdoor leisure and indoor leisure. the National Fitness Awards in 2012 and 2013. Number of sites Number of sites 12 sites. 40 sites by the end of 2015. Plans for 2016 Plans for 2016 Continue development across East Kent and work with A further 25 sites to open in 2016. Thanet District Council on HLF for our two theatres.

CEO: Jon Wright MD: Steve Davis

Professional background Professional background I’ve been in the industry for 20 I have 25 years’ experience in years. Worked for Pulse Fitness after local government, and a further 10 years university, becoming client support in the cultural trust sector. I work with HMVIGXSV0IJXMRXSNSMR6IZMZEPEHMIWSRP] many local organisations, sitting on clubs as sales and marketing director. Left in many executive committees, and am 2003 to open my own club. GYVVIRXP]XVIEWYVIVXS½ZI Best piece of advice you’ve ever been given Best piece of advice you’ve ever been given Try to be different. If you want people to take notice of what you say, don’t People might be surprised to know that... use 100 words when 10 will do. I used to be a professional rugby player for Leeds People might be surprised to know that... and Harlequins. 1]½VWXNSF[LMPIWXMPPEXWGLSSP[EWEWMPZIVWIVZMGI[EMXIV

www.healthclubhandbook.com Health Club Handbook 2016 135 WHO’S WHO

Altafit

c/Villanueva no. 24, 30 28001 Madrid, Spain Web altafitgymclub.com / hexxa.es / mystgymclub.com Facebook /altafitgimnasios Twitter @Altafit Instagram @altafitgimnasios Email [email protected]

Company profile %PXE½XMWXLIPEVKIWX½XRIWWGPYFGLEMRMR7TEMR8LI Who’s who franchise embraces the aim of being more than a gym, offering a high quality service at a fair price. Launched in – European 2012, since then a further 38 clubs have been added. In [IGVIEXIHERI[TVIQMYQFVERH1]WX+]Q'PYF Number of sites operators GPYFWEGVSWW7TEMRERHSRI1]WX+]Q'PYFMR1EHVMH Plans for 2016 8SFIGSQI³XLIGSQTER]SJXLIWTSVXWQIR´ERHPEYRGLMRK Who are the key players in a new line of business, the Fintech Sport brand, HEXXA. ;I[MPPEPWSSTIRYTXSRI[%PXE½XGPYFWERHX[SRI[ your market? We take a look 1]WX+]Q'PYFW at some of Europe’s leading CEO: José Antonio Sevilla health club chains Professional background BSc in physical activity and sport, and a Masters in the management of sport organisations. CEO at Altamarca, managing municipal sports services of San Sebastián de PSW6I]IW 1EHVMH *SYRHMRKTEVXRIVSJ%PXE½X+]Q'PYF RS[MRXIKVEXIHMRXSXLIRI[+ISQIXLVM\KVSYTEPSRK [MXL1]WX+]Q'PYFERH,I\\EWTSVXXIGLRSPSK]FVERH Best piece of advice you’ve ever been given Life can be wonderful. People might be surprised to know that... I do sport every day. It’s my profession and my passion.

136 Health Club Handbook 2016 www.healthclubhandbook.com EUROPEAN OPERATORS

Anytime Fitness Aspria

12181 Margo Avenue, South Hastings, Hill Place House, 55a High Street, MN 55033, US London, SW19 5BA, UK Tel +1 651 438 5000 Tel +44 (0)20 8944 4070 Web www.anytimefitness.com Web www.aspria.com

Company profi le Company profi le Ranked #1 on Entrepreneur’s prestigious Franchise 500 1EREKIHF]'LMIJ)\IGYXMZI3J½GIV&VMER1SVVMW list, Anytime Fitness is the fastest-growing gym franchise Aspria Holdings BV offers unique members’ clubs in the world, with over 3,000 gyms serving nearly for culture, business, sport and wellbeing across various QMPPMSRQIQFIVWSR½ZIGSRXMRIRXW3TIR brands: Aspria Clubs, Royal La Rasante and the days a year, Anytime Fitness prides itself on providing its Harbour Club. QIQFIVW[MXLGSRZIRMIRX½XRIWWSTXMSRWERHEJVMIRHP] Number of sites personal service in well-maintained facilities. Aspria currently operates eight clubs in key European Number of sites cities across Belgium, Germany and Italy. The latest new Over 3,000 clubs are now open in 25 countries. club opened in Hamburg, Germany, in 2012. Plans for 2016 Plans for 2016 Planned openings in Sweden and Italy, plus growing the Quietly progressing on a number of opportunities number of clubs in Europe and worldwide. throughout the year.

Director of European operations: CEO: Brian Morris Diane Vesey Professional background Professional background A reformed property development Twenty years’ experience in the industry professional (chartered surveyor) including co-founder of Aura Sport & who gets to do what I love doing in an Leisure management in Ireland. I have worked in a variety industry that adds value to people’s lives. of roles, managing, consulting, owning, and franchising with Set up the Riverside and Espree health clubs Anytime Fitness, overseeing fast-paced growth in Europe. with Peter Beckwith in the 1980s. Launched Best piece of advice you’ve ever been given XLI½VWX%WTVMEGPYFMR Better to remain silent and be thought a fool than to Best piece of advice you’ve ever been given speak and remove all doubt. Keep your head down and follow through. People might be surprised to know that... People might be surprised to know that... -LEZIEUYEPM½GEXMSRMRGVS[HQEREKIQIRX I play tennis at the oldest court in England.

www.healthclubhandbook.com Health Club Handbook 2016 137 WHO’S WHO

Athletic Fitness Aura Sport & Leisure

78 Yanko Sakuzov Blvd, Unit H, Mount Pleasant Business Park, 1504 Sofia, Bulgaria Mount Pleasant Avenue, Ranelagh, Dublin 6, Ireland Tel +359 (0)889 140 264 Tel +35 31 497 8988 Web www.athletic-bg.com Email [email protected] Facebook /athletic.fitnes Web www.auraleisure.ie

Company profi le Company profi le %XLPIXMG*MXRIWWMWSRISJXLIPIEHMRK½XRIWWSTIVEXSVWMR %YVE7TSVX 0IMWYVI[EWJSVQIHMRMRVIWTSRWI &YPKEVME8LIGSQTER][EWJSYRHIHMRF]GYVVIRX XSVIUYIWXWJVSQPSGEPEYXLSVMX]GPMIRXW[LS[IVI ')34IXIV%RKIPSZERHGYVVIRXP]LEWRMRIGPYFWMRJSYVSJ EWOMRKYWXSI\TERHSYVGSRWYPXERG]VSPIMRXSHMVIGX &YPKEVME´WQENSVGMXMIWWM\MR7S½ESRIMR4PSZHMZSRIMR JEGMPMX]QEREKIQIRX%YVEMWEQYPXME[EVH[MRRMRK 7XEVE>EKSVEERHSRIMR&YVKEW-REHHMXMSRXLIGSQTER] -VMWLS[RIHGSQTER] VYRW*MXRIWW%GEHIQ]&YPKEVME[LIVIREXMSREPP] Number of sites VIGSKRMWIHMRWXVYGXSVGSYVWIWEVIXEYKLX %YVEGYVVIRXP]STIVEXIWTYFPMGERHTVMZEXIWTSVXW Number of sites ½XRIWWJEGMPMXMIWMR-VIPERH 2MRIGPYFW Plans for 2016 Plans for 2016 %YVE[MPPSTIRERSXLIV%R]XMQI*MXRIWWGPYFMR.ERYEV] 8SHSYFPIXLIRYQFIVSJSYVQIQFIVWERHXSSTIREX ERHMWMRRIKSXMEXMSRWXSXEOISZIVERYQFIVSJ PIEWXX[SRI[WMXIW I\MWXMRKWMXIW

CEO: Peter Angelov Executive Chair: Gar Holohan

Professional background Professional background 1]½VWXI\TIVMIRGISJXLI½XRIWW ,EZMRKIWXEFPMWLIH-VIPERH´WQSWX MRHYWXV][EWMR7GERHMREZME[LIVI- WYGGIWWJYPWTIGMEPMWXWTSVXWEVGLMXIGXYVEP WE[XLISTTSVXYRMX]JSVHIZIPSTMRKXLMW ½VQ-WIXYTXLI%YVE+VSYT[MXL FYWMRIWWMRQ]LSQIGSYRXV]-JSYRHIH%XLPIXMG*MXRIWW (MERI:IWI]MR[LMGLRS[GSQTVMWIWJSYVHMZMWMSRW MR&YPKEVMEMRERHXLIR&YPKEVMER,IEPXLERH*MXRIWW EVGLMXIGXYVIGSRWYPXERG]IZIRXWERHJEGMPMX]QEREKIQIRX %WWSGMEXMSREPWS*MXRIWW%GEHIQ]XLI½VWXXSKEMRE Best piece of advice you’ve ever been given REXMSREPERH)YVSTIERPMGIRGIMR&YPKEVME ;LEXTISTPIWE]MWR´XEP[E]W[LEX]SYXLMROXLI]QIER Best piece of advice you’ve ever been given People might be surprised to know that... 8EOIGEVISJ]SYVWXEJJERHXLI][MPPXEOIGEVISJ]SY -´QEJSVQIVMRXIVREXMSREPWUYEWLTPE]IV¯ERHMRJEGX People might be surprised to know that... -VITVIWIRXIH-VIPERHMRXLI1IR´W;SVPH8IEQ -LEZIE4L]WMGWHIKVIIERH[EWE(.JSVWSQIXMQI 7UYEWL'LEQTMSRWLMTW

138 Health Club Handbook 2016 www.healthclubhandbook.com EUROPEAN OPERATORS

Basic-Fit CMG Sports Club

Daalmeerstraat 24, 2131 HC Hoofddorp, the Netherlands 235 avenue Le Jour se Lève, Tel +31 23 8901750 92100 Boulogne-Billancourt, France Web www.healthcity.nl (.be and .de) Tel +33 1 41 04 70 05 www.basic-fit.nl (.be and .sp) Email [email protected] Web www.cmgsportsclub.com Facebook /cmgsportsclub

Company profi le Company profi le Owned by founders Rene Moos and Eric Wilborts, CMG Sports Club is a unique network of clubs located HealthCity International encompasses two health club in the cities of Paris, Geneva and Zurich. Targeting urban brands: premium full-service operation HealthCity, and MRLEFMXERXWMX´WETMSRIIVSJ½XRIWW[MXLEWXVSRKJSGYWSR budget operation Basic-Fit. It operates across a number group exercise and innovation. of markets – Benelux, Germany, France, Spain and Italy Number of sites – having acquired the full Fitness First estate in Benelux, 22 clubs in France, all in Paris, including a high-end club France, Spain and Italy in 2010–11. operating under the Pure brand and located in Place de la Number of sites Bastille beneath the Opera House; 20 clubs in Switzerland 51 HealthCity International clubs and 338 Basic-Fit clubs, YRHIVXLI7MPLSYIXXIFVERH ERHTVMZEXI½XRIWWGIRXVIW totalling 389. within large corporations in France and Switzerland. Plans for 2016 Plans for 2016 To open 65 new Basic-Fit clubs. To open new clubs and develop new concepts.

CEO: Rene Moos CEO: Franck Hedin

Professional background Professional background *SYRHIVERHGLMIJI\IGYXMZISJ½GIVSJ Graduated from ESS EC in 1991, HealthCity International. I started out after two years of audit at Deloitte & as a tennis player and tennis coach, then Touche in Switzerland. Set up my own moved into management and ownership company, iProgress, in the e-learning sector. When the of tennis clubs around 30 years ago. We then began to internet bubble burst, I moved into advertising as CFO MRXVSHYGI½XRIWWMRXSSYVXIRRMWGPYFWERHXLI,IEPXL'MX] of European company FullSIX. I joined Club Med Gym in business evolved from that. 2009 as CFO, and was promoted to CEO in 2012. Best piece of advice you’ve ever been given Best piece of advice you’ve ever been given Be focused and keep improving your product. Don’t look to the future in your rear-view mirror. People might be surprised to know that... People might be surprised to know that... I was a tennis teacher for many years. I’m a private pilot with Instrument Rating.

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Curves DiR

Stationsplein 139, 3818LE Amersfoort, The Netherlands Gestora Clubs DiR, SL. Industria 90, entresuelo, Tel +31(0)33 30 32 132 08025 Barcelona, Spain Web www.curves.co.eu/uk Tel +34 93 450 48 18 Facebook /curvesenglandandwales Facebook /ClubDiR Twitter @ClubsDiR Instagram @ClubsDiR Web www.dir.cat

Company profi le Company profi le 'YVZIWMWSRISJXLIPEVKIWXKPSFEPGLEMRWSJ½XRIWW DiR’s mission is to improve the lives of the local population GIRXVIWJSV[SQIR[MXLPSGEXMSRWMRGSYRXVMIW XLVSYKL½XRIWW[MXLEJSGYWSRSRKSMRKMRRSZEXMSR')3 'YVZIWMWJEQSYWJSVMXWQMRYXIGMVGYMXXLEX[SVOW 6EQSR'ERIPEMWXLIQEMRWLEVILSPHIV[MXLSXLIVQMRSVMX] IZIV]QENSVQYWGPIKVSYT[MXLWXVIRKXLXVEMRMRKGEVHMS WLEVILSPHIVWMRGPYHMRKQER]GPYFQIQFIVW ERHWXVIXGLMRK%PP'YVZIW[SVOSYXWEP[E]WMRGPYHI Number of sites EGSEGLXSLIPTQIQFIVW[MXLTVSTIVJSVQERW[IV GPYFWMR&EVGIPSREERHE]SKEGIRXVI=SKE3RI(M6 UYIWXMSRWXLI]QE]LEZIERHSJJIVIRGSYVEKIQIRX SJJIVWQIQFIVWLMTWEHETXIHXSEPPFYHKIXWMRGPYHMRKE and motivation. PS[GSWXSTXMSREGVSWWEPPMXWGPYFW Number of sites Plans for 2016 3ZIVPSGEXMSRWMRGSYRXVMIWSZIVMRXLI9/ ;ILEZIWYGGIWWJYPP]GSQTPIXIHXLII\TERWMSRSJXLI Plans for 2016 ³EPEGEVXIK]Q´QSHIPXSSJSYVGIRXVIW;IEVI To continue to open new sites. TVITEVMRKXSSTIRJSYVRI[K]QWMR&EVGIPSRE

President international: CEO: Ramón Canela Nico Engelsman Professional background Professional background -[SVOIHMRQ]JEQMP]FYWMRIWWFIJSVI %JXIVER1&%MRXLI97-QSZIH WXYH]MRKFYWMRIWWERHGSQQIVGI around the world with Philips working in STIRMRKQ]½VWXWTSVXWGIRXVI7TSVX ZEVMSYWHMZMWMSRWERHGSYRXVMIWFIJSVIXEOMRKSRKIRIVEP 1IXMR(M6IZSPZIHJVSQXLEX½VWXGPYFETMSRIIVMR QEREKIQIRXNSFWMRHMJJIVIRXMRHYWXVMIWJSVXLVII]IEVW FVMRKMRKXLIQSHIVRK]QGSRGITXXS&EVGIPSRE-R- At Curves I’m responsible for international markets. was named best entrepreneur of Catalonia. Best piece of advice you’ve ever been given Best piece of advice you’ve ever been given 8VIEXTISTPIEW]SY[MWLXSFIXVIEXIH7SQI[MPPXEOI 7SPZITVSFPIQW[LIRXLI]´VIWQEPPRSX[LIRXLI]´VIFMK EHZERXEKISJXLEXFYXQSWX[MPPVIXYVRXLIJEZSYV People might be surprised to know that... People might be surprised to know that... -LEZIEREFMPMX]XSVIEGXXSGMVGYQWXERGIWERH I’m also president of a fantastic golf club. GLERKIWMRWSGMIX]

140 Health Club Handbook 2016 www.healthclubhandbook.com EUROPEAN OPERATORS

Donna’s Frauenfitness Elements

Ernst Robert-Curtius Str. 29, 53117 Bonn, Germany Baierbrunner Str. 85, Tel +49 228 689 7234 81379 Munich, Germany Email [email protected] Email [email protected] Web www.donnas.de Web www.elements.com

Company profi le Company profi le (SRRE´W*VEYIR½XRIWWMWEVIKMSREP[SQIRSRP]½XRIWW )PIQIRXWWXERHWJSVEYRMUYI½VWXGPEWW½XRIWWERH KVSYT8LI½VWXGPYF[EWJSYRHIHMRF]S[RIVW [IPPRIWWGSRGITX1IQFIVWERHKYIWXWVIGIMZIE (ERMIPE,ELRERH+‚RXIV2SPP[LSWXMPPS[RERHVYRXLI WXVYGXYVIH[SVOSYXTVSKVEQQIHIZIPSTIHF]WGMIRXMWXW clubs today. All clubs are tailored to the needs of women EXXLI9RMZIVWMX]SJ>YVMGLXLIPEXIWXK]QIUYMTQIRX SJEPPEKIW8LIWM^ISJXLIK]QWZEVMIWJVSQ¯ ERHJYRGXMSREPERHLIEPXL]XVEMRMRKQIXLSHW-XEPWS WUQMRGPYHMRKKVSYT½XRIWW[IPPRIWWGSWQIXMGW SJJIVWVIPE\MRKERHI\GPYWMZI[IPPRIWWI\TIVMIRGIWMRXLI ERHWTIGMEPTL]WMGEPERHRYXVMXMSRTVSKVEQQIW WTEGMSYW½VWXGPEWWWTEEVIE Number of sites Number of sites 7IZIRGPYFW[MXLSZIVQIQFIVWMR&SRR XLVII 7M\ XLVIIMR1YRMGLX[SMR*VEROJYVXSRIMR7XYXXKEVX GPYFWMRERIEVF]EVIEYRHIVSYVWYFFVERH1SRE0MWE Plans for 2016 Plans for 2016 WUQ)PIQIRXW,IRRMRKIV8YVQXSSTIRMR*VEROJYVX ;IEVIKSMRKXSSTIRSRIGPYF[MXLERSXLIVMR5 EQ1EMR[MXLVSSJXSTTSSP

CEO: Günter Noll COO: Sandra Geiselhardt

Professional background Professional background :EVMSYWVSPIWMRXLI½XRIWWMRHYWXV]JVSQ After law studies and working for notary EPIKEPP]EYXLSVMWIHI\TIVX[VMXMRKVITSVXW SJ½GIWVIEPIWXEXIGSQTERMIWERHE ERHGEVV]MRKSYXMRWTIGXMSRWXS[SVOMRK TYFPMWLMRKKVSYT-FIGEQIVIWTSRWMFPI EWEYRMZIVWMX]PIGXYVIVERHQEREKIQIRXGSRWYPXERX-´Q JSVXLIFEGOSJ½GIEX)PIQIRXW%JXIVGSSVHMREXMRKXLI EPWSXLI+IVQERHIPIKEXISRXLIRI[)9GSQQMWWMSR YRMX´W,6QEVOIXMRKGYWXSQIVWIVZMGIERHGSRXVSPPMRK- HIZIPSTMRK)YVSTIERGIVXM½GEXMSRWXERHEVHWJSVLIEPXLGPYFW XSSOXLIRI\XWXITERHFIGEQI'33 Best piece of advice you’ve ever been given Best piece of advice you’ve ever been given &IGEVIJYP¯]SYEP[E]WQIIXTISTPIX[MGIMR]SYVPMJI Treat others as you would like to be treated yourself. 6IWTIGXMRKSXLIVW[MPPXEOI]SYEPSRK[E] People might be surprised to know that... People might be surprised to know that... -XSSO½VWXTPEGIEXXLI;EOI4EVO;SVPH'LEQTMSRWLMT 6IH[MRIKIXWFIXXIV[MXLEKI -NYWXKIXGEPQIVERH[MWIV (Amateur Female) in Antalya in 2010.

www.healthclubhandbook.com Health Club Handbook 2016 141 WHO’S WHO

EVO Fitness (operated by FITLane Fitness Centers Fitness Group Nordic AS)

Oscarsgate 20, 0352 Oslo, Norway 201-204 Avenue Francis Tonner, Cannes Email [email protected] La Bocca, 06150 Alpes Maritime, France Web www.evofitness.no Tel +33 (0)49 390 9649 Email [email protected] / [email protected] Web www.fitlane.com Facebook /fitlane

Company profi le Company profi le EVO Fitness operates 450–500sq m premium PT and FITLane is the largest health club operator on the French boutique clubs equipped by Technogym and Precor. The Riviera. The company has around 35,000 members – use of technology is extensive to enhance operational representing approximately two per cent of the entire IJ½GMIRG]EW[IPPEWXSHVMZIXLIHMKMXEPGYWXSQIV Côte d’Azur population – primarily on direct debit at experience. The company’s leading vision is to become a an average of around €50 a month. In the Côte d’Azur, ½XRIWWJEGMPMXEXSV¯QSVIXLERNYWXE½XRIWWJEGMPMX] this places the brand at the value end of the market. The Number of sites company has revenues in excess of €14m. It was founded 40 sites in Norway and Finland including franchises, and MR[MXLXLI½VWXWMXISTIRMRKMR1ERHIPMIY a total membership base of around 35,000. Number of sites Plans for 2016 10 clubs, mainly equipped by Star Trac. Increase presence in Europe through partners, opening Plans for 2016 around 10 new boutique clubs. To open two more clubs.

CEO: Morten Hellevang Owner & CEO: Hans Peter Franklin Professional background CEO of Fitness Group Nordic since Professional background December 2013. Started in Fitness Graduated from PE college. Brief spells Group Nordic as CFO in 2010. Previous with Linguarama in France and Nestlé I\TIVMIRGIJVSQXLIXIPIGSQQYRMGEXMSRW-8ERH*1'+ in Japan before co-founding the SPORTathlon group sectors, mainly as CFO. I have a degree in business Hong Kong in 1986 (now part of Fitness First Asia) and administration and psychology. 'EPMJSVRME*MXRIWW'IRXIVW%WMEMR1SZIHXS*VERGI Best piece of advice you’ve ever been given and formed FITLane in 2004. Being a manager is like being a conductor of an orchestra, Best piece of advice you’ve ever been given not acting as a soloist. ‘Tick tock’ goes the clock, so don’t hesitate – go for it! People might be surprised to know that... People might be surprised to know that... I once considered a career as a trombonist. -TPE]XLI¾YXIERHWTIEOJSYVPERKYEKIW

142 Health Club Handbook 2016 www.healthclubhandbook.com EUROPEAN OPERATORS

Fitness Hut SA Fitness World

Espaço Amoreiras – Centro Empresarial, The EDGE Group/ Mosedalvej 11, 2500 Valby, Denmark UKSA Portugal (Fitness Hut), Rua D. João V, n.º 24, Email [email protected] 1250 – 090 Lisbon, Portugal Web www.fitnessworld.dk Web www.fitnesshut.pt

Company profi le Company profi le *MXRIWW,YXSTIVEXIWTVIQMYQPS[GSWX½XRIWW At Fitness World, we train smarter. Denmark’s largest clubs. For €6.60 a week, members have access ½XRIWWGLEMR[MXLQIQFIVWSJJIVWFIWXMRGPEWW XSE[SVPHGPEWW½XRIWWI\TIVMIRGI+]QWEVI ZEPYIJSVQSRI]%WXLIQEVOIXTVMGIPIEHIV[IXEOI ½PPIH[MXLXLIZIV]FIWXMRGPEWWIUYMTQIRXTPYWWIZIR KVIEXTVMHIMRSTXMQEPIUYMTQIRXGIRXVIGSR½KYVEXMSR XVEMRMRK^SRIWERHXLIFIWXTIVWSREPXVEMRIVWMRXLIQEVOIX GPIERPMRIWWMRHIQERHWXYHMSGPEWWIWERHE[IPGSQMRK ;ISJJIVQSVIXLERKVSYT½XRIWWGPEWWIWE[IIO EXQSWTLIVI,IPTMRKQSVIXLERTIVGIRXSJXLI(ERMWL Number of sites TSTYPEXMSRPMZIWXVSRKIVLIEPXLMIVERHQSVIEGXMZIPMZIW 13 clubs. [IXEOISYVVSPIMRPSGEPGSQQYRMXMIWZIV]WIVMSYWP] Plans for 2016 Number of sites *MZIGPYFWEVIGYVVIRXP]FIMRK½XXIHSYXXSSTIRMR5SJ GPYFWEGVSWW(IRQEVOERHRMRIMR4SPERH [MXLEJYVXLIVWIZIRXSGPYFWI\TIGXIHHYVMRKXLI Plans for 2016 ]IEVXEOMRKXLIGSQTER]XSGPYFWF]]IEVIRH 7XVIRKXLIRSYVJSSXTVMRXMR(IRQEVOERH4SPERH

Owner: Nick Coutts CEO: Steen Albrechtslund

Professional background Professional background *VSQGPYFQEREKIVEXXLI½VWX,SPQIW Previous roles include commercial 4PEGIMR'LIPWIE0SRHSR-IZIRXYEPP] HMVIGXSVSJ'EVPWFIVK&VI[IVMIW FIGEQIVIKMSREPHMVIGXSVJSV)YVSTI CEO Skagen Designs, SVP global FIJSVIPIEHMRKER1&3JSVXLI-FIVMERFYWMRIWWMR-R QERYJEGXYVMRKERH%4%'GSQQIVGMEP*SWWMP-RG-[MPP -JSYRHIH*MXRIWW,YXEPSRK[MXLX[SSJQ]JSVQIV JYVXLIVJYIP*MXRIWW;SVPH´WKVS[XLMRRI[QEVOIXWEW ,SPQIW4PEGIGSPPIEKYIW%RHVI+VSIRERH.4'EVZEPLS [IPPEWFYMPHSRMXWQEVOIXPIEHMRKTSWMXMSRMRXLI Best piece of advice you’ve ever been given Danish market. 3YVFIWXSTTSVXYRMXMIWPMIELIEHSJYW Best piece of advice you’ve ever been given People might be surprised to know that... 'VIEXIXLIFS\FIJSVI]SYXLMROSYXSJMX -WXYHMIHEVXEXGSPPIKI¯-GLSWIFIX[IIR½RIEVXERH People might be surprised to know that... WTSVXWYRMZIVWMX]GSYVWIWSRXLIXSWWSJEGSMR -PSZIXLMROMRKSYXSJXLIFS\

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Fresh Fitness Genae Fitness Club

Kirkeveien 159, 0451 Oslo, Norway 332 avenue du Général de Gaulle, 69500 Bron, France Tel +47 22 04 15 15 Email [email protected] Web www.freshfitness.no Web www.genaeclub.com

Company profi le Company profi le Fresh Fitness AS is owned by Health & Fitness Genairgy network – a specialist in sports, travel, media, Nordic AB and Fresh Fitness top management. leisure and restaurants. Our mission is to make high A budget concept, it nevertheless offers very high UYEPMX]½XRIWWEGGIWWMFPIXSIZIV]SRI3YVGSQTER] quality facilities with group exercise included – some MWHI½RMXMZIP]SVMIRXEXIHMRTVSZMHMRKEUYEPMX]WIVZMGI classes are led by instructors, while other classes are [MXLSYVXIEQFIMRKSYVFIWXEWWIX;ISJJIV½XRIWW run as virtual sessions. conditioning, dance and martial arts for everyone aged Number of sites from 2.5 years and upwards. 34 clubs in Norway, eight in Sweden, three in Finland. Number of sites Plans for 2016 Five Genae clubs. We will continue our expansion in 2016, with 20 to 30 Plans for 2016 new facilities planned to open in Norway, Sweden and Refurbishment of one club and the planned opening of Finland this year, one site in Toulouse.

CEO: Paal Hansem CEO: Anthony Barquisseau

Professional background Professional background Former regional director at Norway’s I was involved in creating sports largest grocery chain, REMA 1000, concepts for Oxylane-Decathlon and CEO for 7-Eleven in Norway. for 10 years (My Sporteezy, Domyos Renowned speaker and advisor to Scandinavian Club and so on) and now run Genae Fitness Club GSQTERMIW[MXLMRXLI½IPHSJQSXMZEXMSR to develop the concept. leadership, sales and service. Now building a low- Best piece of advice you’ve ever been given GSWX½XRIWWGLEMR Hard work and passion pay. Best piece of advice you’ve ever been given People might be surprised to know that... It’s not knowing what to do, it’s doing what you know. I’m a specialist in making PlayMobil stories with my People might be surprised to know that... children, and I played basketball at a national level I started my career as a locksmith. for 25 years.

144 Health Club Handbook 2016 www.healthclubhandbook.com EUROPEAN OPERATORS

Groupe Moving Health & Fitness Nordic

60, rue de Miromesnil, 75008 Paris, France P.O Box 4949 Nydalen, N-0423 Oslo, Norway Tel +33 (12) 1 56 43 35 30 Tel +47 23 30 70 00 Web www.groupemoving.fr / www.moving.fr Web www.healthandfi tnessnordic.com www.ladymoving.fr / www.gardengym.fr www.fitnesspark.fr / www.movingexpress.fr

Company profi le Company profi le Owned by CEO Philippe Herbette, the Moving Group Health & Fitness Nordic (HFN) is the Nordic region’s MWGYVVIRXP]RYQFIVSRIMR*VERGIERHRYQFIV½ZIMR PIEHMRKTVSZMHIVMRXLILIEPXLERH½XRIWWWIGXSV[MXL )YVSTIMRXIVQWSJGPYFRYQFIVW-XLEW½ZIFVERHW'PYF companies offering various training options, providing Moving, a mixed offering; Lady Moving, for women only; instructors with training and nutritional guidance. HFN Garden Gym, for nature lovers; Fitness Park, with low- is the result of a multi-chain ambition, creating synergy cost, high quality clubs; and Moving Express, which is a between companies and concepts within the Group. The PS[GSWXWIPJWIVZMGI½XRIWWGSRGITX Group consists of SATS ELIXIA, Fresh Fitness, SAFE Number of sites Education and Metropolis. 212 sites in France, French Overseas Department, New Number of sites Caledonia, UAE, Romania, Morocco and Portugal. 1SVIXLER½XRIWWGPYFWMRPEVKIGMXMIW Plans for 2016 Plans for 2016 We will be opening 35 more clubs. %TTVS\MQEXIP]½ZIRI[GPYFWMR

CEO: Philippe Herbette CEO: Olav Thorstad

Professional background Professional background A businessman who graduated from Before the merger of SATS and ELIXIA, the French Business School HEC in I was CEO of SATS and Health & Fitness QEREKIQIRXERH½RERGI-PEYRGLIHQ] Nordic since 2009. Seven years in ½VWXWTSVXWGPYF[LIR-[EW]IEVWSPH8[IRX]]IEVW FMCG, running Norway’s largest supermarket chain. later, after creating 14 clubs, I became CEO of Groupe Worked for The Coca-Cola Company in various Moving in September 2015 – a strong franchise network management positions in the Nordic and Baltic of 405,000 active members . countries. BSc majoring in Economics. Best piece of advice you’ve ever been given Best piece of advice you’ve ever been given Luck is an opportunity seized on a cultivated ground. Know your customer. People might be surprised to know that... People might be surprised to know that... I was the French bodybuilding champion in 1993. I’ve played water polo at a national level.

www.healthclubhandbook.com Health Club Handbook 2016 145 WHO’S WHO

High Five Health Promotion Holmes Place Group

Schinkeldijkje 18, 1432 CE, Aalsmeer, the Netherlands Health and Fitness International Holdings, Tel +31 20 4261222 38-40 Leidsegracht, Amsterdam, the Netherlands Web www.highfive.nl Tel +31 20 52 13 040 www.europeancorporatewellbeing.com Web www.holmesplace.com www.intenz.nl

Company profi le Company profi le A total package of corporate wellness services, from Founded over 35 years ago, Holmes Place remains the XEMPSVQEHILIEPXLERH½XRIWWTVSKVEQQIWXSIQTPS]QIRX leading premium health club chain in Europe. re-integration and behavioural change programmes. The Group leverages its expertise in the premium Number of sites sector to launch offerings in both the boutique 65 corporate health centres in the Netherlands, UK, and premium low-cost segments. With a collaborative Germany and Belgium, and a contracted and corporate culture, the Group often works with GIVXM½IHRIX[SVOSJGPYFWPMROIHXS local partners and other operators in the industry to www.nationaalgezondheidsplan.nl optimise its offerings. Plans for 2016 Number of sites Strengthening our foothold in the UK and continuing 85 units across nine countries. to focus on achieving growth in Europe with a view to Plans for 2016 STIRMRKXSWMXIWSZIVXLIRI\X½ZIXS]IEVW To open 15 new clubs across existing countries.

Owner & CEO: Paul Kienstra Group CEO: Jonathan Fisher

Professional background Professional background I was a PE teacher before founding a Having graduated from Cambridge corporate health company in 1990, then University with a Masters in Social and merging it with High Five which I acquired Political Science, I established the Holmes in 2000. I’ve also owned commercial health clubs. Place concept in emerging markets such as Poland, Czech Best piece of advice you’ve ever been given Republic, Israel and Greece. As CEO since 2007, I have If business is good, look to all those who are working with presided over several acquisitions and continue to pursue a you – they are responsible for your success. If business is growth strategy backed by a strong shareholder base. weak, look in the mirror to see what you can do better. Best piece of advice you’ve ever been given People might be surprised to know that... Happiness comes from within. I am the coach for a very enthusiastic team of teenage People might be surprised to know that... basketball players. I meditate twice daily.

146 Health Club Handbook 2016 www.healthclubhandbook.com EUROPEAN OPERATORS

Impuls Jatomi Fitness

Kareiviu 14, Vilnius, Lithuania Prosta 69 Business Centre, Email [email protected] Prosta ST. 69/111 floor, 00-838 Warsaw, Poland Web www.impuls.lt Web www.jatomifitness.pl/en Facebook Impuls Facebook /JatomiFitness Instagram impulslt Twitter @jatomipolska Instagram /jatomipolska Pinterest /jatomipolska/

Company profi le Company profi le -QTYPW+VSYTSTIVEXIW½XRIWWGPYFWMRFSXLTVIQMYQERH .EXSQM*MXRIWWMWXLI½XRIWWPIEHIVMR4SPERH[MXL budget segments, under Impuls and Lemon Gym brands clubs in our home market portfolio. Other markets respectively. Impuls runs full-service clubs with an average include the Czech Republic, Romania, Turkey, Indonesia, WM^ISJ¯WUQ8LI½VWXFYHKIXSTIVEXSVMR 1EPE]WMEERH8LEMPERH3YVGPYFWEVIIUYMTTIH[MXL the Baltics, Lemon Gym was launched in 2014 and is top-class strength and cardio training equipment, expanding across all three countries in 2016 with modern FIWTSOI¾SSVERHWXYHMSGPEWWIWERHTIVWSREPMWIH gyms of 1,000sq m. customer service. Number of sites Number of sites 19 with 30,000 members in Lithuania, Latvia and Estonia. WMXIW4SPERH ½ZI'^IGL6ITYFPMG XLVII6SQERME  Plans for 2016 8YVOI] X[S-RHSRIWME JSYV1EPE]WME X[S8LEMPERH Further growth in premium and budget segments, Plans for 2016 reaching a total of 25 clubs, serving 40,000 members. 9TXSRI[PSGEXMSRW GSRXMRYIXSKVS[SYVTVIWIRGI

CEO: Vidmantas Siugzdinis CEO: Tracy Gehlan

Professional background Professional background I joined the company in 2012, when A career in the hospitality industry it was acquired by private equity fund spanning over 20 years with roles Baltcap. Since then we have launched in development, new country entry EKVSYTSJ½XRIWWGPYFWXVEMRMRKTVSZMHIVWERHWXEVXIHE and budgetry strategic planning, most recently as chief W[MQQMRKWGLSSPMRXVSHYGMRKQER]FIWX½XRIWWTVEGXMGIW STIVEXMSRWSJ½GIVEX&YVKIV/MRK)1)%VIKMSR in Lithuania. Prior to this I worked for nine years in the Best piece of advice you’ve ever been given entertainment sector. You cannot lead a strong business brand if you don’t know Best piece of advice you’ve ever been given how to develop a strong personal brand. There are no impossible things in this world. People might be surprised to know that... People might be surprised to know that... I have a sister whose name is...Tracey. She is CEO and co- I’ve done the highest bungee jump in eastern Europe. founder of Hoodlum.

www.healthclubhandbook.com Health Club Handbook 2016 147 WHO’S WHO

Just Fit LadyLine and EasyFit (Ab LL International Oy - LLI)

ernst-heinrich-geist-str.3-5, 50226 Frechen, Germany Ab LL International Oy (LLI), Tel +49 (0)2234 933450 Sulvantie 218, 65450 Sulva, Finland Web www.justfit-clubs.de Tel +358 (0)40 586 9060 Email [email protected] Web www.lli.fi / www.ladyline.fi / www.easyfit.fi

Company profi le Company profi le *SYRHIHMR.YWX*MXMWXLIPEVKIWX½XRIWWGPYFGLEMRMR 8LI½VWXJIQEPISRP]JYPPWIVZMGI0EH]0MRIGPYF[EW 2SVXL6LMRI;IWXTLEPME+IVQER]ERHSJJIVW½VWXGPEWW established 20 years ago and is currently the largest WIVZMGIERHTIVWSREP½XRIWWWYTTSVXXSWSQI female-only chain in the Nordic area with some 20,000 QIQFIVW-XW½XRIWWGPYFWMRGPYHMRKX[SLMKLIRH GYWXSQIVW)EW]*MXGLEMR[EWIWXEFPMWLIH½ZI]IEVWEKS premium clubs located in Cologne and Dusseldorf, offer operating a low-cost model for its 35,000 members. ½XRIWWERH[IPPRIWWERHJIEXYVIYRMUYIGLEVEGXIVMWXMGW Number of sites with their location at the sites of former factories. 27 LadyLine sites; 31 EasyFit sites. Number of sites Plans for 2016 21 clubs in North Rhine Westfalia, Germany. LadyLine is modernising its customer experience and Plans for 2016 introducing digital solutions for club operations. EasyFit Just Fit’s growth is consistent and fast-moving, opening has a tight focus on technology and will be opening up to XLVIIRI[½XRIWWGPYFWMRGPSWIXS'SPSKRI nine new locations during 2016.

CEO: Frank Böhme CEO: Jyrki Hannula

Professional background Professional background With a career of more than 30 years, I CEO of LLI since October 2014, I JSYRHIHQ]½VWX½XRIWWGPYFMR'SPSKRI was previously MD for Technogym Germany, in 1984. My comprehensive distributor Qicraft in Finland and experience in the industry has been recognised with my Estonia, after spending over 20 years in different selection to join Germany’s Senate of Economy. I’m also managing director and general manager positions in JSYRHIVERHTVIWMHIRXSJ-RXIV½XERIX[SVOSJRIEVP] Finland and Europe in the fast-moving premium brands 1,000 clubs across Germany, Austria and Switzerland. and ICT businesses. Best piece of advice you’ve ever been given Best piece of advice you’ve ever been given -RTYXJVSQWXEJJMWIWWIRXMEPMRXLI½XRIWWMRHYWXV] Live the moment! Also tomorrow! People might be surprised to know that... People might be surprised to know that... I love to work with members of my family. -[EW ZIV] FVMI¾]MRXLIQSHIPPMRKFYWMRIWW

148 Health Club Handbook 2016 www.healthclubhandbook.com EUROPEAN OPERATORS

Linzenich Fitness Group Metropolitan Sport Club & Spa

Richard Zanders Str. 8-10, 51465 Bergisch Gladbach, C/Galileo 186, 08028 Barcelona, Spain Germany Tel +34 93 330 38 10 Tel +49 (0)22029 555 775 Web www.clubmetropolitan.net Email [email protected] Web linzenich-fitnessgruppe.de / family-fitness.de / kursboutique.de / sportsclub4.de / figurfabrik.de www.topfit-fitnessclub.de

Company profile Company profile It all started in 1982: the Linzenich brothers opened Metropolitan Club began its activity in Barcelona in 1989, the Sports and Fitness Centre of Gladbach. Originally a with a philosophy that remains to this day: sophisticated GSQFMREXMSRSJQSHIVEXI½XRIWWEVIE³QYWGPIJEGXSV]´ clubs providing high-quality services to clients at and martial arts mecca, the chain today comprises 16 GSQTIXMXMZITVMGIW8LI'PYFEPVIEH]LEW½XRIWW gyms in North Rhine-Westphalia. The Group follows a GIRXVIWEGVSWW7TEMRQEOMRKMXXLIGSYRXV]´W½VWXGLEMR diverse brand strategy, whether high class, athletic or The Club’s hallmarks are the facilities, featuring top- exclusive women’s gym, the concept is fully realised in quality designs, areas devoted to relaxation and health, each location. and high quality service. Number of sites Number of sites 16. 22 sports club and spa centres across Spain. Plans for 2016 Plans for 2016 To grow by three further clubs by the end of the year. To open a new 4,000sq m centre in Badalona.

Joint CEOs: Ferdinand, CEO: Javier Pellón Johannes and Marc Linzenich Professional background Professional background A Bachelor of Law and an MBA from the We’re three brothers who IE (Madrid) and London Business School discovered a gap in the market in Cologne and have (UK). Founder and president of BSR in opened 16 gyms since 1982. Under the umbrella brand, ERHJSYRHIVERHTVIWMHIRXSJ0PI½WEMR [IVYRERHQEVOIXHMJJIVIRX½XRIWWGSRGITXW*EQMP] before becoming founder and chief executive of ½XRIWWGPYFW8ST½XK]QW7TSVXWGPYFERH/YVWFSYXMUYI Metropolitan Spain in 1989. Best piece of advice you’ve ever been given Best piece of advice you’ve ever been given Sorrows can be an entrepreneur’s best advisers. Act. Don’t be afraid to make mistakes. People might be surprised to know that... People might be surprised to know that... Eldest brother Ferdinand is also a well-known comedian I’ve been a national champion in squash for three in Germany (www.ferdinand-linzenich.de). consecutive years.

www.healthclubhandbook.com Health Club Handbook 2016 149 WHO’S WHO

Mrs.Sporty Nordic Wellness

Helmholtzstr. 2-9, 10587 Berlin, Germany Gustaf Dalénsgatan 13, 417 05 Gothenburg, Sweden Web www.mrssporty.de Web www.nordicwellness.se

Company profi le Company profi le Mrs.Sporty is a women-only health club franchise chain. 2SVHMG;IPPRIWWMWSRISJXLIPEVKIWX½XRIWWGSQTERMIW -XSJJIVWI\IVGMWIERHRYXVMXMSREPGSEGLMRKHIZIPSTIHERH MR7[IHIRF]RYQFIVSJ½XRIWWGPYFW8LIFYWMRIWW designed for women, in convenient locations. Founded was founded in 1997 and today has more than 200,000 in 2004 by joint CEOs Niclas and Valerie Bönström in members across more than 115 clubs. partnership with tennis legend Steffi Graf. Number of sites Number of sites 115 clubs. 578 clubs. Plans for 2016 Plans for 2016 We will continue to work towards our goal of 150 clubs Up to 50 new clubs in Germany, 15 in Italy, 10 in by 2018. In 2015, Nordic Wellness opened Skidome in Switzerland and 20 in Poland; to focus on development in Gothenburg’ s New Arena, and is responsible for what is Czech Republic and Moscow, and to start our pilot club now Scandinavia’s largest ski facility for indoor ERHRI[IWXIUYMTQIRX4M\JSVQERGIMRXLI97% cross-country skiing.

Joint CEOs: Niclas Bönström Owner and CEO: & Valerie Bönström Magnus Wilhelmsson

Professional background Professional background Niclas: Coca-Cola Sweden, SATS I founded Nordic Wellness in 1997, Europe, 24 Hour Fitness and although the business was previously co-founder of Mrs.Sporty. known as Sportlife until the end of 2012. Valerie: computer scientist, IBM, JP Morgan, EMBA I have started and managed my own businesses London Business School and co-founder of Mrs.Sporty. throughout my whole career – I’m a true Best piece of advice you’ve ever been given entrepreneur who always goes all in. Niclas: the entrepreneur sees opportunities that others Best piece of advice you’ve ever been given do not see. He overcomes the fear of the new. 8SEP[E]WFIWSPYXMSRJSGYWIHERH¾I\MFPI Valerie: Innovation is a natural consequence of business People might be surprised to know that... HIZIPSTQIRX]SYEP[E]WXV]FIXXIVXLIRI\XHE] I have painted the walls in several of my clubs.

150 Health Club Handbook 2016 www.healthclubhandbook.com EUROPEAN OPERATORS

Serviocio, Culture, Sports & Strata Holding Recreation SL

C/ Vázquez de Parga 5-20, Mytnaya ul 30-1-50, Moscow, Russia 15700 Carballo (La Coruña) España Email [email protected] Tel +34 (0)902 313 110 Web www.strata.ru Web www.serviocio.es www.orangefit.ru www.cityfit.ru

Company profi le Company profi le Serviocio, Culture, Sports & Recreation SL was founded 7XVEXE,SPHMRKMWSRISJXLIPIEHMRK½XRIWWSTIVEXSVW in 1993 in A Coruña, Spain, and is dedicated to the in Russia, operating under two distinct brands: construction, management and operation of sports OrangeFitness, offering premium services, mass facilities in the public sector under administrative market CityFitness brand in Russia, and developing the concessions, as well as in the private sector. The Group GravityStudio project in South Florida, USA. Strata began its national expansion in 1998 and since then has Holding is owned by the company founders. experienced steady growth in turnover and contracts. Number of sites Number of sites 28 clubs in Russia, Armenia and Bulgaria – 15 operating 27 centres in 11 Spanish provinces. under OrangeFitness and 12 operating under the Plans for 2016 CityFitness brand. Two studios in the USA. Embedding new commercial operating brand Be One, plus Plans for 2016 continued expansion into new markets. To open one 6000m2 OrangeFitness club in Tatarstan.

CEO: Roberto Ramos President: Anastasia Yusina

Professional background Professional background I’m the founding partner of Serviocio Before founding Strata Partners in 2001, and have a degree in the Science of I gained marketing experience in senior Physical Activity and Health and a positions with big multinationals. I have a masters degree in Management of Human Resources. PhD in economics and am a trained journalist. Joint winner Best piece of advice you’ve ever been given of the 2011 IHRSA European Club Leadership Award. If you have a real expert in front of you, you’ll understand Best piece of advice you’ve ever been given everything they say. If you don’t, they aren’t an expert. You are responsible for your life, your relationships and Don’t worry about interrupting if they’re not making sense. your future. All good and bad things that happen around People might be surprised to know that... you are initiated by yourself. When we set up Serviocio the market surprised us, People might be surprised to know that... driving the business into sports management. In 1991, I did a bike ride from London to Moscow.

www.healthclubhandbook.com Health Club Handbook 2016 151 WHO’S WHO

Trainmore BV Vivafit

Willem de Zwijgerlaan 2, 1111 ZS Diemen, the Netherlands Edifício 8 Lagoas Park, Porto Salvo 2740-244, Portugal Tel +31 20 640 82 01 Tel +35 1 210 970 651 Web www.trainmore.nl Web www.vivafit.eu www.clubsportive.nl Facebook VivafitInternational Linkedin vivafit Twitter vivafit Instagram vivafit

Company profile Company profile 8VEMRQSVIMWERMRRSZEXMZI½XRIWWGLEMRMRXLI :MZE½XMWE½XRIWWJVERGLMWIJSV[SQIRGSQTVMWMRK Netherlands aiming to ensure everyone in our society express group exercise and nutrition expertise. It offers I\IVGMWIWQSVIVIKYPEVP]1IQFIVW[LS[SVOSYXQSVI KVSYT½XRIWWJSVVIWYPXWTVSKVEQQIW[MXLEQM\SJ SJXIRVIGIMZIEPEVKIVHMWGSYRXSVIZIRJSVJVIIXVEMRER HMJJIVIRXP]HIWMKRIHGMVGYMXMRXIVZEPXVEMRMRKSTXMSRWQMRH EZIVEKISJXLVIIXMQIWE[IIOMREUYEVXIVERHVIGIMZI FSH]TVSKVEQQIWERH0IW1MPPWTVSKVEQQIW JVIIQIQFIVWLMTHYVMRKJSPPS[MRKXLVIIQSRXLW XVEMR Number of sites X[MGIE[IIOERHVIGIMZIETIVGIRXHMWGSYRX :MZE½XLEWWMXIWMRIMKLXGSYRXVMIW4SVXYKEP-RHME Number of sites 7MRKETSVI9VYKYE]7TEMR9%)3QERERH-RHSRIWME 10 clubs. Plans for 2016 Plans for 2016 8SSTIRRI[WMXIWMRXLI1MHHPI)EWXERH%WME:MZE½X 3TIRMRKSYV½VWXFSYXMUYI½XRIWWGPYFERHXSSTIRSRI LEWEPWSPEYRGLIHEWIGSRH½XRIWWJVERGLMWIGSRGITX Trainmore club 4IVWSREP7XYHMSW[MXL)PIGXVSRMG1YWGPI7XMQYPEXMSR

CEO: Han Doorenbosch CEO: Pedro Ruiz President: Constance Ruiz Professional background I started out as a teacher of physical Professional background IHYGEXMSRFIJSVISTIRMRKQ]½VWX 'SRRMILEWFIIRMRXLI½XRIWWMRHYWXV] GPYFMR-½RMWLIHER1&%MR JSV]IEVWERH4IHVSLEW]IEVW´  MRGPYHMRKVIWIEVGLMRXS(YXGL½XRIWWGLEMRW WSPH I\TIVMIRGIMRIRKMRIIVMRKQEREKIQIRX XLI'PYFWTSVXMZIGLEMRMRXS7TSVX'MX]ERHXLIR and entrepreneurship. HIZIPSTIHERHFIGEQIXLI')3SJXLI8VEMRQSVI½XRIWW Best piece of advice you’ve ever been given chain in 2011 and 2012. 2IZIVJSVKIX[LIVI]SYGEQIJVSQERH[LSLIPTIH]SY Best piece of advice you’ve ever been given KIX[LIVI]SYEVIXSHE] ,ETTMRIWWMWEGLSMGI&IPMIZIMX´WYTXS]SY People might be surprised to know that... People might be surprised to know that... ;IPMOIXSWIISYVWIPZIWEW³KPSFEPGMXM^IRW´[MXL I’m doing more yoga and meditation. The best gift! VIWMHIRGIWFSXLMR4SVXYKEPERH*PSVMHE

152 Health Club Handbook 2016 www.healthclubhandbook.com WHAT’S ON? WHAT IS ELEVATE? 4,000 ATTENDEES represent the fi tness industry, healthcare, sport clubs, local government, public health, leisure, education, Elevate is the UK’s first cross sector event bringing together physical performance, military, retail, press and policy activity providers, academia, healthcare, industry, government and those infl uencers. working in performance to focus on an increasingly important and 150 EXHIBITORS complex societal challenge: turning the tide on inactivity. demonstrate advances in technology, research, analysis, rehabilitation, psychology, biomechanics, Taking place at Olympia London between 4-5 May 2016 Elevate is a free-to-attend occasion training, sports medicine and service provision. where all stakeholders can contribute their perspectives and learn more about how the connections between exercise, health and performance are strengthening. 100 SPEAKERS share knowledge and ideas on the strategies to FREE TO ATTEND – REGISTER NOW increase participation, physical activity for health and wellbeing and the future of performance. WWW.ELEVATEARENA.COM 9 CURATIONS Supporters: present demonstrations, installations, innovative products, evidence-based talks delivered by thought leaders via 2 attractions and 7 feature areas.

WWW.ELEVATEARENA.COM T EN OP D E PROJECT PROFILES N R E A

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S N I The age of independents

Going green, old school, outdoors… We shine a light on some independent operators who are thinking outside of the box

TEAMING UP AGAINST INACTIVITY Operator: 3-1-5 Health Club, Lancaster, UK Supplier: Myzone

ndependent operator 3-1-5 Health Club has teamed up with activity tracking I system Myzone to make Lancaster and the Bay area one of the healthiest communities in the country, as part of three-year research project worth more than £1m. Launched on National Fitness Day in September 2015, the Shake it Up campaign Participants receive a free aims to transform the lives of 500 inactive Myzone activity tracker, with local residents through exercise over the data collated each quarter next three years. Participants receive a 50 per cent discount on membership at 3-1-5 Health Club, where they must commit to and retaining members. By giving feedback validated by the University of Solent. After one exercise session a week. and rewarding effort, Myzone supports 12 months, the data will be presented to As well as offering X-Force equipment, and facilitates this,” says Ceri Smith, the local Clinical Commissioning Group, the which uses negative resistance to give co-founder of 3-1-5 Health Club, which is NHS, MPs and ukactive. clients fast results, the club has introduced initially funding the campaign. “The Shake it Up campaign aims to put 60 small group training sessions catering ±;I´VIYWMRKXLIXIGLRSPSK]XSGVIEXI the knowledge and expertise of our sector WTIGM½GEPP]JSVGEQTEMKRQIQFIVW8LI challenges for our members, with prizes to in front of government and the NHS, to participants also receive a free Myzone reward effort, and to increase interaction prove how health clubs can support the activity tracker to monitor their progress between staff and members,” she says. NHS in treating inactivity and its related and to keep them motivated. 4EVXMGMTERXW´1]^SRIHEXE[MPPFIGSPPEXIH conditions. We believe every club in the UK ±3RISJXLI½XRIWWMRHYWXV]´WOI] each quarter, along with measurements and should roll this scheme out to their own challenges is retaining customer interest psychological information, which will be local community,” says Smith.

154 Health Club Handbook 2016 www.healthclubhandbook.com GOING OLD SCHOOL Operator: Daley Fitness, London, UK Supplier: Core Health and Fitness

thletics legend Daley Thompson is channelling the same ambition A that helped him win two Olympic gold medals, and dominate the sport of decathlon between 1979 and 1987, into a new high-end gym venture. 8LI½VWXMRETVSTSWIHGLEMRSJ(EPI] Fitness clubs launched in west London in May 2015. The concept is a fun approach, GSQFMRMRKXLIFIWXMRSPHWGLSSP½XRIWWEPSRK with the best modern training methods. Core Health and Fitness – which markets Former Olympic decathlete Star Trac, StairMaster, Nautilus and Schwinn Thompson says he’s putting – was involved from the outset on a the fun back into fi tness

consultancy basis, helping Thompson and PHOTO: COURTSEY OF WWW.LUCYKANE.CO.UK Daley Fitness CEO Gavin Sunshine scour the capital for sites. Eventually a dilapidated former bed store was secured. Thompson wanted to create a premium offering at the same time as replicating the gym hall from his former school. The result features leather medicine balls, ropes and rings, a wall ladder and vaulting horse, along with the latest cardio equipment: a Star Trac BoxMaster, strength and CV equipment; Oartech Sliders; and Origin benches, racks and free weights. This is all backed up with wearable technology from Myzone. Trainers help inject fun into the experience and introduce members to the ‘old meets new’ training approach. “I started SJJHSMRKQ]½XRIWWEXWGLSSPMREPMXXPIWTEGI like our studio, where you jump over things At Daley Fitness, you’ll fi nd ‘old and pull yourself up things,” says Thompson. school’ equipment alongside “It should be all about sweating, having a new training methods good time and not over-complicating things.” www.healthclubhandbook.com Health Club Handbook 2016 155 PROJECT PROFILES

TAKE IT OUTSIDE Operator: University of Nottingham, UK Supplier: Life Fitness

n summer 2016, the University of Nottingham will see the completion of a I new £40m sports complex that’s three times the size of the existing centre. As part of its continued investment in sport, the university has also partnered with Life Fitness to create a challenging outdoor JYRGXMSREP½XRIWWXVEMPJIEXYVMRKRMRI7]RVK] BlueSky training stations. The 1.7-mile active trail – the largest global installation of Synrgy BlueSky to date The challenging outdoor ¯I\XIRHWEGVSWW½ZI9RMZIVWMX]4EVOGEQTYW fi tness trail offers nine Synrgy sites and has transformed areas to create BlueSky training stations new outdoor training spaces for students, staff and the local community. Life Fitness created 30-minute training The training area has tutorials, introducing users to energetic proved popular among the workout sessions featuring circuits, interval university’s sports teams training and fun challenges. After gaining popularity with the university’s sports teams, a growing number of students are now enjoying free outdoor functional training. “The university’s ambition is to increase participation in sport at all levels, from encouraging children to experience a range of new pastimes, to the enhancement of elite performance at a national and international level,” says Samantha Bell- Minogue, the university’s assistant director of sport participation. “Since launching the active trail, there has been notable activity happening across campus. It has provided an alternative, free method of training for our whole community and we hope to engage many more people over the coming months as people become aware of the new trail and FIGSQIGSR½HIRXMRYWMRKMX²

156 Health Club Handbook 2016 www.healthclubhandbook.com The Eco Powr range turns The 1,600sq ft club human energy, generated by is located directly exercisers, into electricity on the beach

GREEN CREDENTIALS a café/restaurant, while equipment from its Eco Powr range, Operator: Beach Fit, Lancing, UK upstairs there are three which turns energy created from Supplier: SportsArt new apartments. people working out into utility Green credentials were a high grade electricity, by using hen opening his second priority from the word go, with eco- technology similar to that used seafront gym in Sussex in June architects Zed Factory acting as in solar panels and wind W 2015, environmental issues consultants. Air source heat pumps turbines. were at the top of Paul Crane’s agenda. As and solar panels provide heating and “We’re able to offer our a result, he chose an equipment supplier hot water. Meanwhile the south- members a truly unique that allows human energy to be harvested facing façade is glazed, so the gym experience – one that as electricity: SportsArt. solar heat gain can contribute combines excellent customer Located directly on the beach at Lancing, to heating during winter months; service with eco powered gym the 1,600sq ft Beach Fit club is part of a in the summer, overheating can be equipment and fantastic sea views,” says development to breathe new life back into controlled by the solar PV canopy, Crane. “SportsArt and Beach Fit are an abandoned building and create activity which is translucent to allow good partners, as we share a vision on a neglected stretch of coastline. ½PXIVIHFPYIPMKLXXLVSYKL8LI of becoming more environmentally The refurbishment has been led by the ventilation system is also responsible businesses.” owners of the building – the Hole family – able recover the heat [MXLIZIV]XLMRK½RMWLIHXSELMKLWXERHEVH from outgoing air. Paul Crane says Beach The project includes an unusual mix of SportsArt supplied Fit offers members a truly residential and commercial elements: on the strength and unique gym environment XLIKVSYRH¾SSVEPSRKWMHIXLIK]QXLIVI´W cardiovascular

www.healthclubhandbook.com Health Club Handbook 2016 157 PROJECT PROFILES

PRACTICE MAKES PERFECT Operator: Njinga cycling centre, London, UK Supplier: Wattbike jinga cycle training and performance centre was launched in January 2015 N by husband and wife team Togo Keynes and Leigh Rogers, who set out to create an environment where cyclists could FIGSQIQSVIGSR½HIRXERHIJ½GMIRXSR their bikes, at the same time as having fun. Located in Richmond, south-west London, the club combines a mix of accredited coaches and 13 Wattbikes to offer expert tuition for both beginner cyclists and intermediate level riders who want to improve their technique, such as climbing LMPPWQSVIIJ½GMIRXP]SVG]GPMRKMRE[E]XS reduce fatigue. In addition, the club helps QIQFIVWEGLMIZI[IMKLXPSWWERH½XRIWW goals by providing nutritional knowledge to help them improve their eating habits. Keynes was drawn to Wattbike because of its Polar View pedalling technique analysis, believing this feature would help his clients Cyclists can practise their new FIGSQIQSVIIJ½GMIRXSRXLIFMOI8LI skills during outdoor workshops

power cycling software and individual rider WWW.SPORTLIVEPHOTO.COM PHOTO: data have also proved useful features within a group cycling setting. cycling software, and workshops in Richmond “We were determined to make our Park – putting what customers have learnt on G]GPMWXWWXVSRKIVERHQSVIGSR½HIRXERH the Wattbikes into practice on real bikes. after extensive research, we chose Wattbike The cycling club donates 5 per cent of for its detailed rider analysis and pedal MXWTVS½XWXS6I']GPIE9/GLEVMX]XLEXMW technique feedback,” says Keynes. “We use changing lives in Africa by shipping unwanted the bikes to teach pedalling technique and to bikes to those less fortunate. O conduct submaximal and maximal ramp tests to generate training zones, which are then used to teach riders how to train smarter.” The club aims to make cyclists The club also offers one-to-one coached stronger and more confi dent sessions, group class cycling using Spivi group

158 Health Club Handbook 2016 www.healthclubhandbook.com +($/7+&/8%0$1$*(0(17 +$1'%22. 2016 352'8&76̀6(59,&(6

Company profi les p160 Industry organisations p234 Product selector p238 Supplier contact book p246

www.healthclubhandbook.com Health Club Handbook 2016 159 “Working together for a brighter future”

160 Health Club Handbook 2016 www.1lifemanagementsolutions.co.uk www.healthclubhandbook.com COMPANY PROFILE

1Life LDH House, St Ives Business Park, Parsons Green, St Ives, Cambridgeshire, PE27 4AA, UK

Tel: +44 (0) 1480 401250 Email: [email protected] Website: www.1Life.co.uk Twitter: @1LifeUK LinkedIn: www.linkedin.com/company/1life-leisure-management-services- Facebook: www.facebook/1LifeUK NEIL KING

About us Plans for 2016 1Life is a forward thinking lifestyle and Two new partnerships will begin in 2016. leisure management solutions company Firstly with Milton Keynes Council, 1Life encouraging everyone to get the most [MPPWXEVXQEREKMRK½ZIRI[ZIRYIW out of life. Across the UK 1Life engages investing £1.5 million to launch brand new with communities and inspires people, services. In Lincolnshire, with Boston enhancing their lives through health & Borough Council 1Life are refurbishing wellbeing, sports and physical activity. Princess Royal Sports Arena to reach a Our approach is collaborative, innovative broader audience with new services. and focused on creating tailored solutions to help Local Authority clients achieve Shows attending in 2016 local outcomes and deliver results at a stadia, 1Life provides health & wellbeing Active-net, Sibec, FLAME, CLOA as local level. services, sports and outreach initiatives, main sponsors, LIW and other specialist learning and arts programmes for all. network events. Product range and services By making capital investment available, 1Life has over 20 years’ experience securing funding or generating revenue, Key personnel working with Councils and other high standards of operational excellence Neil King organisations, employing over 2,000 are achieved and from partnering with Managing Director people to operate 45 venues nationwide. industry experts we drive innovation. Stephen Waterman Operating gyms, swimming pools, golf, Operations Director tennis and sports centres, theatres, Key customers Andy Haworth nature parks, design centres and national Local authorities, corporate companies, Business Development Director hotel chains and charitable institutions. For more information please contact TEL: +44 (0) 1480 484260 “I attended the Flame awards with our leisure management partner 1Life in 2015 on EMAIL: behalf of St Albans Council. The number of nominations that they had, speaks volumes [email protected] about the successful work 1Life does, not just in St Albans but around the country.” RICHARD SHWE, HEAD OF COMMUNITY SERVICES

www.healthclubhandbook.com Health Club Handbook 2016 161 Whether you’re creating a facility from scratch, renovating, refurbishing, or need help to source equipment or flooring, we’ll ensure that you get the best solution for your needs.

We work on projects of all shapes and sizes. Whatever O Independent specialist advice with a professional We supply all types of products whatever your sector you’re in, and whatever your budget, we have and personal approach budget. From premium brands such as Werksan the expertise to make sure you get the most out of O World class strength & conditioning equipment or custom made equipment designed just for you. your investment. that suits your needs Our products are competitively priced, without compromising on quality. We’ll come to see your training facility to assess the O Unrivalled customer service from people who care space and discuss in more detail what you want to do. We take the hassle away, and do all the leg work We ask lots of questions, to ensure we provide the O Dedicated support from the start through to to provide the right solution for you and ensure right solutions first time. completion of your project, and beyond you get the most out of your budget.

Our passion for what we do has earned us a reputation we’re proud of. We believe we’re setting the standard in equipment solutions. Giving our clients peace of mind.

www.aperformance.co.uk162 Health Club Handbook 2016 www.healthclubhandbook.com COMPANY PROFILE Absolute Performance Ltd 9RMX;EXIVWMHI&YWMRIWW4EVO0EQF];E]'EVHMJJ'*)89/

Tel: +44 (0) 29 2036 2664 Email: [email protected] Web: www.aperformance.co.uk Twitter: @aperformanceuk Facebook: www.facebook.com/Absolute Performance &PSK www.aperformance.co.uk/news 832=&9',%2%2

About us IUYMTQIRXJYPP]GYWXSQMWEFPIˆ8LI%4 with the level of consultation and product We’re setting the standard in equipment *YRGXMSREP7IVMIW¯GYWXSQHIWMKRIHVMKW choices that provides them with hassle solutions. Whether creating a facility from and boxing rings to foam rollers and soft JVIIJEGMPMXMIWXLEXEVIFSXL½XJSVTYVTSWI scratch, refurbishing or needing help to TP]SQIXVMGFS\IW%4*PSSVMRK7SPYXMSRW and within budget. WSYVGIIUYMTQIRXSV¾SSVMRK[I´PPXEOI ˆ%4,IEZ][IMKLX*PSSVMRK¯LIEZ]HYX] In January 2016 introducing two the hassle away, providing the right solution VYFFIVJSVHVSTTMRK PMJXMRKˆ%48YVJ¯E new packages for existing and new on budget. Tackling projects of all shapes range of temporary and permanent turf customers alike: Absolute Performance ERHWM^IW[ITVSZMHIˆ-RHITIRHIRX solutions for a variety of uses. Kit Coaching: customers can now book specialist advice with a professional complete training packages to help those ERHTIVWSREPETTVSEGLˆ;SVPHGPEWW Key customers using the equipment get the most out of WXVIRKXLIUYMTQIRXXLEXWYMXW]SYVRIIHWˆ We work across all sectors ¯ schools, their new gym facility. Unrivalled service and support throughout universities, colleges, professional sports The AP Equipment Health Check: your project, and beyond. clubs, institutes of sport, public and SJJIVEVERKISJ½\IHJIITVIZIRXEXMZI private health clubs and armed forces. maintenance packages depending on Product range and services Examples include Fitness Garage, how often customers would like their AP provides a full range of strength 'EVHMJJ&PYIW)RKPERH6YKF]'EQFVMHKI equipment checked or if they have any IUYMTQIRXMRGPYHMRKˆ-;*%GGVIHMXIH University, easyGym, Royal Grammar particular service requirements. Werksan, one of the world’s leading 7GLSSP2I[GEWXPI7XSOI'MX]*'ERH manufacturers of Olympic weight training Essex County Cricket. Shows attending in 2016 IUYMTQIRXˆ&VERHMRKSTXMSRWEZEMPEFPI *-&3+PSFEP*MXRIWW-RHITIRHIRX7GLSSPW ˆ)YVSTI´WSJ½GMEPHMWXVMFYXSVJSV(' Plans for 2016 4)'SRJIVIRGI)PMXI7TSVXW4IVJSVQERGI &PSGOWˆ3YVS[R%47IVMIWWXVIRKXL To continue to provide our customers )\TS9/7'%%RRYEP'SRJIVIRGI

“This new training area, designed and supplied by AP, enables our sporting teams, Key personnel GSQQYRMX]GPYFWERHWGLSSPWXSFIRI½XJVSQE½VWXGPEWWJEGMPMX]ERHIUYMTQIRX Tony Buchanan which will ultimately help them train better and reach their full potential. It’s a 1EREKMRK(MVIGXSV unique space that is going to make a huge difference to the training options available Simon Britton to the sportspeople of the University and the wider Cambridge community.” 2EXMSREP7EPIW1EREKIV KAREN PEARCE, ACTING DIRECTOR OF SPORT AT THE UNIVERSITY OF CAMBRIDGE. Sian Buchanan (MVIGXSV www.healthclubhandbook.com Health Club Handbook 2016 163 Grow your business with Active IQ

Active IQ is the UK’s leading awarding organisation for the active leisure, learning and wellbeing sector and offers over 100 innovative and dynamic TXDOLÀFDWLRQVUDQJLQJIURP(QWU\/HYHO WR/HYHO

We also provide pioneering resources IRUWHDFKLQJH/HDUQLQJDQGDVVHVVPHQW and our experts will give you the help you need to give your learners the best RSSRUWXQLW\IRUVXFFHVV

Contact us today & discover the new opportunities you can give your learners ZLWKDQ$FWLYH,4TXDOLÀFDWLRQ www.activeiq.co.uk/skillsgap

164 Health Club Handbook 2016 www.healthclubhandbook.com COMPANY PROFILE

Active IQ Westminster House, The Anderson Centre, Ermine Business Park, Huntingdon, Cambridgeshire, PE29 6XY, UK

Tel:  Email: [email protected] Web: www.activeiq.co.uk Twitter: @Active__IQ Facebook: www.facebook.com/active.iq LinkedIn: 8EPOMRK%GXMZI0IMWYVI5YEPM½GEXMSRW JENNY PATRICKSON

About us ERHE[MHIVERKISJTVSKVEQQIWEVI Key personnel Active IQ is the UK’s leading awarding recognised by CIMSPA and REPs. Jenny Patrickson organisation for the active leisure, Managing Director learning and well-being sector. Our range Who buys your courses? Sarah Edmonds SJUYEPM½GEXMSRWIUYMTMRHMZMHYEPW[MXL %GXMZI-5[SVOW[MXLSZIVETTVSZIH Director of Quality and Standards all the knowledge and skills they need to GIRXVIWMRGPYHMRKTVMZEXIXVEMRMRK Laura Sheasby OMGOWXEVXSVTVSKVIWWXLIMVGEVIIVWMR TVSZMHIVWGSPPIKIWIQTPS]IVWPIMWYVI &YWMRIWW(IZIPSTQIRX1EREKIV 2SVXL XLIEGXMZIPIMWYVIWIGXSV;MXL½VWXGPEWW WIVZMGITVSZMHIVWYRMZIVWMXMIWWGLSSPW James Clack resources, an extensive suite of eLearning TVMWSRW]SYRKSJJIRHIVMRWXMXYXIWERH &YWMRIWW(IZIPSTQIRX1EREKIV 7SYXL ERHJVIIIPIGXVSRMGPIGXYVITEGOW[IPIEH international centres. XLI[E][MXLH]REQMG½XJSVTYVTSWI *SVQSVIMRJSVQEXMSRTPIEWIGSRXEGX UYEPM½GEXMSRWXLEXIRWYVIWYGGIWW What are you plans for 2016? 8)0   Launching in 2016 - Active IQ Talent EMAIL: [email protected] What is the name of your parent Match (a recruitment service for company? TVSZMHIVW 4VSJIWWMSREP'EVIIV Premier Global (IZIPSTQIRX XVEMRMRK HIZIPSTQIRX JSVWXEJJ  4VSJIWWMSREP6IGSKRMXMSR What range of courses do you ERIRHSVWIQIRXWIVZMGIJSVFIWTSOI offer? XVEMRMRK  %GXMZI-5SJJIVWEVERKISJUYEPM½GEXMSRW for the active leisure, learning and well- What shows will you be attending being sector from entry level to level in 2016? 3YVUYEPM½GEXMSRWMRGPYHI½XRIWW %S'7TSVXWMRXLI'YVVMGYPYQ'SRJIVIRGI MRWXVYGXMSRTIVWSREPXVEMRMRKLIEPXL The Skills Show wellbeing and exercise referral, leisure Elevate “We have been working with Active STIVEXMSRWERHQEREKIQIRXWTSVXW Active-net IQ for over 6 years and have always QEWWEKIXLIVET]EW[IPPEWFYWMRIWW Flame Conference JSYRHXLIQJSV[EVHXLMROMRKLIPTJYP administration, customer service, and LIW ERHTVSJIWWMSREP² QEREKIQIRXERHPIEHIVWLMTTVSKVEQQIW Active Training Awards CRAIG JONES - FIT FOR SPORT %PPUYEPM½GEXMSRWEVIEGGVIHMXIHF]3JUYEP Sibec www.healthclubhandbook.com Health Club Handbook 2016 165 166 Health Club Handbook 2016 www.healthclubhandbook.com COMPANY PROFILE

Ashbourne Management Services PO Box 10920, Shirley, Solihull, West Midlands, B90 8YB, UK

Tel: +44 (0) 871 271 2088 Email: [email protected] Web: www.ashbourne-memberships.co.uk GRANT HARRISON

Product range Additional services FOR MORE INFORMATION More than 1000 gyms, health clubs and Our ebook, 100 Ways to Attract More Ashbourne customer service team: leisure centres in the UK and Ireland Members is packed with recruitment and TEL: +44 (0)871 271 2088 simplify their membership management by retention tips which you can use in your Email: memberships@ outsourcing Direct Debit collection and club. Download your copy at: ashbournemanagement.co.uk. debt recovery to Ashbourne. http://bit.ly/AshbourneEbook Like them, by using our services you can We can also provide YourApp, your save time, money and stress and can focus own smartphone app for your club, on developing your club. There are no making it easy for members to access all hidden fees - just an all-inclusive collection your services on the move. and integrated club software service. Key customers Main services Ashbourne provides membership Ashbourne offers integrated support management services for over 1000 for all of the main aspects of running MRHITIRHIRXK]QWLIEPXL ½XRIWWGPYFW a club: Membership collection + clear leisure centres and martial arts academies management KPIs; booking systems for across the UK and Ireland. joining, for classes and for maximising your facilities; and recruitment and Shows attending in 2016 retention of members. Our entry/access Elevate, Leisure Industry Week control checks members’ payment status when entering your club, linked Key personnel to real-time payment data via swipecard, John Clayton-Wright ½RKIVTVMRXVIEHIVSV6*-(HIZMGIW3YV Managing Director tracking and retention tools let you email Grant Harrison and text targeted members direct from National Accounts Manager the system, using a choice of templates. Mark Beaumont-Thomas New for 2016 is Scheduler+, our complete Marketing Manager facility and staff scheduling system.

www.healthclubhandbook.com Health Club Handbook 2016 167 The reason we joined this club?

Mindful movement.

Welcome to workouts that rock bodies Stocked in the UK for fast, and sharpen minds. cost-effective delivery. Welcome to mindful movement. 0800 014 8207 | +1-916-388-2838 Welcome to Balanced Body. [email protected] |

Learn more at balancedbody.com

168 Health Club Handbook 2016 www.healthclubhandbook.com COMPANY PROFILE

Balanced Body® 5909 88th Street, Sacramento, California, 95828, USA

Tel: 0800 014 8207 (from UK) or +1 916 388 2838 Email: [email protected] Web: www.balancedbody.com

Year established 1976 Shows attending in 2016 See our full Events Calendar at About us www.balancedbody.com Stocked in the UK for fast, cost- effective delivery, Balanced Body® Key personnel delivers versatile and space-saving mind- Tony Tran body equipment and education that is Commercial Fitness Manager perfect for personal training or group programming. Products include the new For more information please contact MOTR® and Bodhi Suspension System®, TEL: 0800 014 8207 in addition to our best-in-class Allegro® EMAIL: [email protected] System, EXO® Chair and CoreAlign®. We also offer a superb line of rock maple Pilates studio equipment, plus small props and accessories.

Additional services Balanced Body® instructor training is available in the UK and at over 250 sites worldwide. Training for instructors at EPPPIZIPWMWXEMPSVIHXS½XRIWWGIRXIVW including Pilates, Anatomy in Three Dimensions™, Balanced Body Barre®, Bodhi Suspension System®, MOTR® and CoreAlign®;ISJJIV¾I\MFPIQSHYPEV TVSKVEQQIWERH¾EXVEXIWTIVWXYHIRX

Key customers Major health clubs worldwide in addition to small clubs, instructors and personal trainers. www.healthclubhandbook.com Health Club Handbook 2016 169 FREEDOM TO FOCUS ON WHAT MATTERS MOST: YOUR MEMBERS

Sophisticated Solution, Peace of mind, 4BMFT
TPMVUJPOT Your members, easy to use financial strength UIBU
XPSL better connected

Contact us To learn how ClubWise can help you find the freedom to focus on your members, please get in touch with our team

01844 348300 Connect with us [email protected] www.clubwise.com 170 Health Club Handbook 2016 www.healthclubhandbook.com '314%2=463*-0) ClubWise 8S[IV'SYVX,SVRW0ERI4VMRGIW6MWFSVSYKL&YGOMRKLEQWLMVI,4%.9/

8IP    )QEMP WEPIW$GPYF[MWIGSQ Web: www.clubwise.com 8[MXXIV $'PYF;MWI 0MROIH-R linkedin.com/company/clubwise-software-ltd &PSK http://www.clubwise.com/clubwise-blog/ +9=*378)6

About us ClubWise provides the platform for large groups and franchises, all of ClubWise integrates club management success with Direct Debit Collection which are provided a supportive and software, direct debit collection, sales, services and a robust club management friendly service from day one. retention and marketing solutions to software package which includes... provide clubs with an all-in-one solution. ˆ1IQFIV1EREKIQIRXˆ1IQFIV Shows attending in 2016 'PYF;MWIIREFPIWLIEPXLERH½XRIWW 6I[EVHWˆ(EWLFSEVH%REP]XMGW 0IMWYVI-RHYWXV];IIO*-&3 GPYFWXSWXVIRKXLIRGEWL¾S[QEREKI ˆ4VSWTIGX8VEGOMRKˆ0SGEXMSR-RXIPPMKIRGI memberships, retain members and [MXL(IQSKVETLMGGIRWYWHEXEˆ6ITSVXW Key personnel generate new business from the cloud- ˆ'EQTEMKR1EREKIV Guy Foster based system, whilst reducing admin to ˆ%YXSQEXIH'61ˆ1SFMPI%TTW 9/7EPIW1EREKIV give clubs the freedom to focus on what ˆ'LIGOMRˆ%GGIWW'SRXVSPMRXIKVEXMSR Innes Kerr matters most: members. ˆ437ˆ&SSOMRK 'YWXSQIV7IVZMGIW1EREKIV

Product range Key customers *SVQSVIMRJSVQEXMSRTPIEWIcontact Streamlined day-to-day running, ClubWise works in partnership 8)0   generating new business, member [MXLSZIVLIEPXLERH½XRIWW )1%-0WEPIW$GPYF[MWIGSQ retention and performance analytics GPYFW[SVPH[MHI3YVGYWXSQIVW ;)&[[[GPYF[MWIGSQ are all key to the success of your club. vary from small independents to

“ClubWise manages everything that you need to operate a successful club” NEIL GODLY, OXYGEN FIT ±-[SYPH[LSPILIEVXIHP]VIGSQQIRHPSSOMRKEX'PYF;MWIXLI]´VIEGVMXMGEPTEVXRIV in the running of our clubs” DECLAN RYAN, ACTIVE4LESS ±8LMWMWXLIFIWXFYWMRIWWHIGMWMSR[I´ZIQEHI©-J]SY[ERXEXVYP]JYPP]MRXIKVEXIH system then ClubWise really is the number one choice” JONATHAN LYALL, LANGLEY’S COUNTRY CLUB

www.healthclubhandbook.com Health Club Handbook 2016 171 BUILD ON GREATNESS.

At Core Health & Fitness, when we brought together fitness brands to build our company, we settled for nothing but the best. Four iconic brands that pioneered entire categories and whose machines are still the ones members ask for by name. Today, we’re committed to continuing the tradition that started decades ago – and that’s greatness you can feel good about building your business on.

©2015 Core Health & Fitness LLC. All rights reserved. Star Trac, the Star Trac logo and StairMaster are registered trademarks of Core Health & Fitness, LLC. Schwinn 172 andHealth Nautilus Club are registeredHandbook trademarks 2016 of Nautilus Inc. used under license to Core Health & Fitness LLC. www.healthclubhandbook.com COMPANY PROFILE Core Health & Fitness 9RMX8LI+EXI[E]'IRXVI'SVSREXMSR6SEH'VIWWI\&YWMRIWW4EVO ,MKL;]GSQFI&YGOMRKLEQWLMVI,4799/

8IP   )QEMPYOWEPIW$GSVILERHJGSQ ;IF [[[GSVILERHJGSQ`[[[WXEVXVEGGSQ`[[[WXEMVQEWXIVGSQ 8[MXXIV$7XEV8VEG*MXRIWW`$7XEMV1EWXIV7E]W`$7GL[MRR9/`$2EYXMPYW)UYMT *EGIFSSO7XEV8VEG*MXRIWW`7XEMV1EWXIV3J½GMEP7MXI`2EYXMPYW7XVIRKXL`7GL[MRR']GPMRK9/ 0MROIH-R[[[PMROIHMRGSQGSQTER]GSVILIEPXLERH½XRIWW .3,2+%1&0)

About us Product range and services 3TIR,YFTVSZMHIWGSRRIGXMZMX]JSVEWWIX Core Health & Fitness is the world’s ;ISJJIVXLIGSQQIVGMEP½XRIWWERH QEREKIQIRXIRXIVXEMRQIRXERHQSVI ½JXLPEVKIWXQEVOIXIVERHHMWXVMFYXSVSJ LIEPXLGPYFQEVOIXTPEGIERYRQEXGLIH ;I[MPPEPWSHIFYXRI[MRHSSV7XEV GSQQIVGMEP½XRIWWTVSHYGXWXSLIEPXL TSVXJSPMSSJFVERHWMRGPYHMRK7XEV8VEG® 8VEGKVSYTG]GPIWVIJVIWLIHWXVIRKXL GPYFWGSQQYRMX]VIGVIEXMSREPGIRXIVW ½XRIWWIUYMTQIRXWSPYXMSRW7XEMV1EWXIV® IUYMTQIRXJVSQ2EYXMPYWERHMRXVSHYGI LSXIPWKSZIVRQIRXIHYGEXMSREPJEGMPMXMIW GEVHMSTVSHYGXW2EYXMPYW®GSQQIVGMEP ERYTTIVFSH]IVKSQIXIVYRHIVXLI ERHQSVI'SVI,IEPXL *MXRIWWQEVOIXW WXVIRKXLTVSHYGXWERH7GL[MRR® indoor 7XEMV1EWXIVFVERH MXWTVSHYGXWYRHIVXLI7XEV8VEG® G]GPMRKFMOIW 7XEMV1EWXIV®7GL[MRR®ERH2EYXMPYW® Shows attending in 2016 FVERHW,IEHUYEVXIVIHMR:ERGSYZIV Key customers -,67%*-&37-&)',38)' ;EWLMRKXSR[IIQTPS]SZIVTISTPI (EZMH0PS]H0IMWYVI*MXRIWW*MVWX 0-;)2%7 [SVPH[MHIERHWIVZIEKPSFEPGYWXSQIV :MVKMR%GXMZI,IEPXL'PYFW2YJ½IPH FEWI'SVIQEMRXEMRWWEPIWIRKMRIIVMRK ,IEPXL4EVO[SSH0IMWYVI-,+,SXIPW Key personnel WIVZMGISJ½GIWXLVSYKLSYXXLI9RMXIH %GXMZI0IWW9RMZIVWMX]SJ/IRX7XSOI John Gamble 7XEXIW :ERGSYZIV;% -VZMRI'%  4EVO'SYRXV]'PYF7TEERH,SXIP2SVXL 1EREKMRK(MVIGXSVSJ)YVSTI -RHITIRHIRGI:%EW[IPPEWMRXLI9RMXIH 0EREVOWLMVI0IMWYVI&ERREX]RI,IEPXL 1MHHPI)EWXERH%JVMGE /MRKHSQ ,MKL;]GSQFI +IVQER] 'PYFW7MQTP]+]Q Peter Rigg 1YRMGL 7TEMR &EVGIPSRE ERH&VE^MP (MVIGXSVSJ/I]%GGSYRXW)1)% 7nS4EYPS ;ISTIVEXISYVTVMQEV] Plans for 2016 James Anderson [EVILSYWIPSGEXMSRWMRXLI9RMXIH7XEXIW 2I[GEVHMSTVSHYGXWJVSQ7XEV8VEG[MPP 9/7EPIW1EREKIV XLI2IXLIVPERHWERH'LMRE HIFYXMRJIEXYVMRKEPPRI[GSRWSPIW MRGSVTSVEXMRKSYV3TIR,YFTPEXJSVQ *SVQSVIMRJSVQEXMSRTPIEWIcontact 8)0   )1%-0YOWEPIW$GSVILERHJGSQ ;)&[[[GSVILERHJGSQ

www.healthclubhandbook.com Health Club Handbook 2016 173 Would you like 200 new members and over £100,000 in extra revenue?

CALL NOW TO SEE HOW WE CAN HELP YOU IN 2016.

Want more members? Call : +44 (0) 115 777 3333 Get the experts in. Email: [email protected]

CELEBRATING 25 YEARS IN THE FITNESS INDUSTRY 174 Health Club Handbook 2016 www.healthclubhandbook.com COMPANY PROFILE

CFM Memberdrive

5th Floor, Market Square House, St James Street, Nottingham, Notts, NG1 6FG, UK

Tel: +44 (0) 115 777 3333 Email: [email protected] Web: www.cfm.net Twitter: @cfm DAVE WRIGHT

About us Key customers Key personnel For 25 years around the globe CFM have We have customers in the majority of Dean Godfrey been the world leader in generating new the health club sectors from the Chains, Director members. When our clients engage with Local Authority, Trust, Hotels, Spas and Ryan Kildare our 6 week membership campaigns, Independent Health Clubs. Business Development Manager with no outlay and no risk, they are also Jonny Packard tapping into the experience of a company Plans for 2016 Business Development Manager that has generated over 1 million new To continue to be at the forefront of members for over 4000 health clubs ½RHMRKRI[ERHMRRSZEXMZI[E]WXSEXXVEGX For more information please contact worldwide. the hard to reach members to health TEL: +44 (0) 115 777 3333 clubs around the country. EMAIL: [email protected] Product range WEB: www.cfm.net We offer an unparalleled membership Shows attending in 2016 generation service that creates a large IHRSA, FIBO, Leisure Industry Week MR¾Y\SJMRGSQIJVSQYRXETTIHGSVRIVW of the market. This is guaranteed to be over and above the membership income the club would normally achieve themselves.

A large list of club owner testimonials can be seen on [[[]SYXYFIGSQGVIEXMZI½XRIWWQOX

www.healthclubhandbook.com Health Club Handbook 2016 175 STRENGTH | POWER | ACCELERATED | RESISTANCE | CARDIO For more information visit cybexintl.com/sparc

[email protected] 0845 606 0228 @cybexuk

176 Health Club Handbook 2016 www.healthclubhandbook.com COMPANY PROFILE Cybex International UK 4VIQMIV,SYWI&IZIVMHKI0ERI&EVHSR0IMGIWXIVWLMVI0)8&9/

8IP )QEMPVXLYVWXSR$G]FI\MRXPGSQ ;IF www.cybexintl.com 8[MXXIV$G]FI\9/ *EGIFSSO www.facebook.com/cybexintl &PSKLXXTFPSKG]FI\MRXPGSQYO 63&8,967832

About us XLITEXIRXIH%VG8VEMRIVERHXLIEPP Shows attending in 2016 Cybex International is a leading RI[74%6'8VEMRIVEWIPJTS[IVIHLMKL IHRSA, FIBO, BodyPower, )PIZEXI, manufacturer of premium commercial intensity training machine. Leisure Industry Week. ½XRIWWIUYMTQIRX8LIGSQTER]´W ']FI\EPWSTVSZMHIWGYWXSQ('%( dedication to exercise science, design and bespoke marketing packages, Key personnel through the Cybex Institute, leads the ¾I\MFPI½RERGMRKSRKSMRKWIVZMGIERH Rob Thurston ½XRIWWMRHYWXV]MRXLIHIZIPSTQIRX [EVVERX]WYTTSVXERHSZIV6)4W 'SQQIVGMEP(MVIGXSV of exercise machines that enhance accredited seminars across the UK. Luke Berry LYQERTIVJSVQERGI;MXLSZIV Key Account Manager TEXIRXW']FI\IUYMTQIRXMWMRRSZEXMZI Key customers in design, durable in structure and 2YJ½IPH,IEPXL7RET*MXRIWW For more information please contact engineered to be biomechanically 2SVXLEQTXSR&SVSYKL'SYRGMP8IPJSVH 6SF8LYVWXSR'SQQIVGMEP(MVIGXSV correct to produce optimum results & Wrekin Council, 96&%2*-82)77 8)0   with minimum stress on the body. London, 2EXMSREP%UYEXMG'IRXVI(YFPMR )1%-0VXLYVWXSR$G]FI\MRXPGSQ 1IXVS*MXRIWW9RMZIVWMX]'SPPIKI(YFPMR Parent company 9RMZIVWMX]SJ0MZIVTSSP9RMZIVWMX]SJ Cybex International Inc. Nottingham, Champneys Health Resorts, &SH]4S[IV4IVWSREP8VEMRMRK7XYHMSW Product range and services Sole Fitness, Ricky Hatton Health & ']FI\QERYJEGXYVIWXLIMRHYWXV]´W Fitness & SportHouse. PEVKIWXVERKISJWXVIRKXLIUYMTQIRX[MXL SZIVYRMUYITMIGIW including the new Prestige ±']FI\[EWGLSWIRFIGEYWISJMXWTVIQMYQUYEPMX]IUYMTQIRXXLEXRSXSRP]QIIXW Strength VRS and Eagle XLIRIIHWSJSYVHMZIVWIK]QQIQFIVWFYXMWEPWSLMKLP]HYVEFPIERHVSFYWXMRMXW NX selectorised lines, the HIWMKR-RRSZEXMSREGGIWWMFMPMX]ERHYWIVJVMIRHPMRIWW[IVILMKLSRSYVGLIGOPMWXERH &VEZSJYRGXMSREPXVEMRMRK Cybex came out on top; we continue to work closely with the Cybex team who series, plate loaded, free EPWSTVSZMHII\GIPPIRXEJXIVWEPIWGEVI² weights and Big Iron power SOPHIE GRIFFITHS, GROUP SERVICES DEVELOPMENT MANAGER, racks. Its cardio range TELFORD & WREKIN COUNCIL includes treadmills, bikes, www.healthclubhandbook.com Health Club Handbook 2016 177 20% Increase sales, any time, any location via our 50% online portal, FASTDD. Increase on your

monthlymanaged fees via solution our fully 24 up to date information about Management system giving your customer’s payments Direct

Debits Done HOUR DDifferently! Fully Integrated Fully Integrated Software Solutions Software 100% 60% Reduced administration

Costs 100% UK Basedcall Full centre service

Get in touch today

www.debitfinance.co.uk [email protected] 01908 422 000

178 Health Club Handbook 2016 www.healthclubhandbook.com COMPANY PROFILE DFC 16 Davy Avenue, Knowlhill, Milton Keynes, Buckinghamshire, MK5 8PL, UK

Tel: +44 (0) 1908 422000 Email:WEPIW$HIFMX½RERGIGSYO Web:[[[HIFMX½RERGIGSYO Twitter:$HIFMX½RERGI LinkedIn:[[[PMROIHMRGSQGSQTER]HIFMX½RERGIGSPPIGXMSRWTPG IVAN STEVENSON

About us Key customers At DFC, we offer a totally transparent We have happy customers in the majority “We employed DFC as our partner membership collections service, with of the leisure sectors, including, Chains, and expert in the management and clear pricing and no hidden extras. Local Authority, Trust, Budget, Hotels collection of DD income that has Constantly working hard to provide new and Independent Health Clubs. been very successful - their approach solutions for our clients, we deliver on is both transparent and ethical our promises – day in and day out. Our Plans for 2016 [LMGL½XWXLI8VYWX´WIXLSW(*'MW mission is to help you improve your We will continue our expansion meticulous to detail and customer relationships with your customers so throughout Europe with our SEPA service is second to none, not to that they stay longer. You can leave us solution, along with continuing to deliver mention the expertise and advice to collect your Direct Debits, while you MRRSZEXMZIWSPYXMSRWXLEXWMKRM½GERXP] they offer our management team at concentrate on running – and growing – FIRI½XSYVGPMIRXWFYWMRIWWIW all levels. This partnership, and the your business. strength of their collection systems, Shows attending in 2016 will give us the platform to push the Parent company FIBO, Active-Net, Leisure Industry membership base forward and invest Transaction Services Group Week, The UK Active Flame Conference, in the future of the Trust. A true SIBEC Europe. partnership in every sense.” Product range and services MIKE LYONS, BH LIVE 3YV¾I\MFPI*YPP]1EREKIH7IVZMGI Key personnel IJ½GMIRXP]GSPPIGXW((TE]QIRXWYWMRK Ivan Stevenson traditional paper-based methods or Director our online portal, FASTDD, using your David Mellor own SUN or ours. With transparent Head of business development processes and a competitive and – leisure division clear pricing policy, and a full default procedure handled entirely in-house For more information please contact to ensure no hidden extras. TEL: +44 (0) 1908 422000 ext 826 ;)&[[[HIFMX½RERGIGSYO

www.healthclubhandbook.com Health Club Handbook 2016 179 HOW MUCH OF AN IMPACT DOES YOUR FUNCTIONAL ZONE MAKE TO YOUR BOTTOM LINE? If you are like a lot of businesses today, your answer could be that you're not sure, or a very little.

For nearly 16 years, Escape Fitness has been a white paper that uncovers the 7 common invited to work with over 1,000 fi tness clubs in 80 mistakes made by most businesses when countries to help them improve their bottom line. introducing functional training into their facility and how to avoid them. Therefore, we have gained a lot of fi rst hand experience about what does and does not work You will learn: GET IN TOUCH. in this space. ƒ Simple steps for differentiating your offering. Download the free white paper today and discover Over the last 18 months we have been working ƒ How to save money by only buying the 7 common mistakes and with a growing number of commercial fi tness equipment that will be used. how to overcome them. businesses who are silently stealing market share ƒ How to create a highly-engaged from traditional models and reporting higher- fi tness team. Go to: than-industry-average profi t margins. www.escapefi tness.com/hchh ƒ Why layout is so important and what most To help more businesses deal with the people do wrong. Email us at: challenges we have identifi ed, we have created sales@escapefi tness.com

#ESCAPEYOURLIMITS 180 Health Club Handbook 2016 www.healthclubhandbook.com COMPANY PROFILE Escape Fitness Limited )EWX[SSH,SYWI']KRIX4EVO,EQTXSR4IXIVFSVSYKL'EQFVMHKIWLMVI4)*(9/ Tel: +44 (0) 1733 313535 Email:WEPIW$IWGETI½XRIWWGSQ Web:[[[IWGETI½XRIWWGSQ Twitter:$IWGETI½XRIWW Facebook:[[[JEGIFSSOGSQIWGETI½XRIWW LinkedIn:[[[PMROIHMRGSQGSQTER]IWGETI½XRIWW &PSK[[[IWGETI½XRIWWGSQFPSK 1%88,);.%297>)/

About us group exercise favourite. Escape Fitness Shows attending in 2016 Since starting 16 years ago, Escape helps clients provide challenging and -,67%2-67%*-&3-()%;SVPH%WME Fitness has built a reputation for product IRKEKMRK½XRIWWI\TIVMIRGIWQE\MQMWMRK *MXRIWW'SRZIRXMSR7-&)'9/7-&)' innovation, quality and design and, member attraction and retention, )YVSTI7-&)'2SVXL%QIVMGE through great partnerships, has managed therefore maximising revenue. to grow and compete in very challenging Key personnel markets. Escape Fitness is always Key customers Matthew Januszek IRGSYVEKMRK½XRIWWTVSJIWWMSREPWERH Escape Fitness has been built on repeat 'YWXSQIV7SPYXMSRW(MVIGXSV their clients to ‘Escape Their Limits’ and custom and word of mouth, working with this forms the foundation of everything industry leading brands including Fitness For more information please contact the company has to offer. First, Virgin Active, UFC Gyms, Crunch, TEL: +44 (0) 1733 313535 2YJ½IPH,IEPXL(EZMH0PS]H6IFIPERH )1%-0WEPIW$IWGETI½XRIWWGSQ Product range and services Anytime Fitness. %WEPIEHMRKI\TIVXMRJYRGXMSREP½XRIWW solutions, Escape Fitness can design, equip Plans for 2016 and install any facility with quality training Escape Fitness plans to build on 2015’s and exclusive products. 2016 sees the success in North America and EMEA by launch of brand new ‘Octagon’ functional reaching more distributors, more direct frames, with extensive choice regardless customers and globally growing the of facilities’ styles. We are also launching brand’s presence at trade events. a brand new STEP solution, which aims to revolutionise the way clubs deliver this

“Escape Fitness is always cutting edge; we receive fantastic service and are continually looking to develop the functionality of all our clubs. The wide variety of equipment supports our values of high quality and premium choice. It motivates our team and gives members choice.” SARAH PLANT, LIFESTYLE FITNESS OPERATIONS DIRECTOR

www.healthclubhandbook.com Health Club Handbook 2016 181 Management Software Management Software FOR PEOPLE WHO WANT SOMETHING MORE

One of the primary differentiations between us and our competitors is not only our flexibility but our huge online offerings as well. Our system can be moulded to your specific requirements. We’ve been around since the 90’s, and built up quite a reputation over the years with over 600 clients world-wide. All of them using some or all aspects of our voucher management, online facilities to our automated integrated mass marketing tools.

Book, sign-up and pay-off debt via websites, tablets, and smart phones. All fully integrated into your DESIGN and your ONLINE BRAND.

182 t:Health 0844 Club 847 Handbook 5827 2016 w: www.ez-runner.com e: [email protected] '314%2=463*-0) EZ-Runner Systems Ltd Unit 8 & 9, Snowhill Business Centre, Copthorne, West Sussex, RH10 3EZ, UK

Tel: 0844 847 5827 Web: www.ez-runner.com Twitter:$)^6YRRIV7]WXIQW Facebook: www.facebook.com/pages/EzRunner 0MROIH-R www.linkedin.com/company/ez-runner

About us Complete range of online and web Shows attending in 2016 With over 600 clients worldwide in Spa, services with key products including: ˆ0-; Golf, Health Club, Hotel and Kids Play ˆ'PYF6YRRIV ˆ74%8)' Leisure, we have a proven track record ˆ4PE]6YRRIV ˆ74%0-*) endorsed by a diverse range of industry ˆ7TE6YRRIV leaders including Hilton Livingwell, ˆ+SPJ6YRRIV Key personnel David Lloyd Spa, Hand Picked Hotels, Stefan Drummond sk:n, Gambado, Golds Gym, Third space Key customers MD London, Bodyism, Oxygen Freeejumping, Hilton Livingwell, sk:n, David Shez Namooya World of Golf, Kidspace, Dermalogica & Lloyd Spa, Gambado, Shire Hotels, Business Development 7SLS+]QW¯EPPSJ[LSQFIRI½XJVSQ Golds Gym, Hand Picked Hotels, using Ez-Runner software solutions. Dermalogica, Soho Gyms, World of For more information please contact Golf and Kidspace, Third Space London, TEL: 0844 847 5827 (option 1) Product range and services Oxygen Freejumping and Bodyism. )1%-0WEPIW$I^VYRRIVGSQ Hardware supply and support; WEB: www.ez-runner.com website design; in-house custom Plans for 2016 development; 24/7 365 hosting ˆAdd APPLE PAY, Credit card Registrations and backup; 365 in-house support ˆ:SYGLIV*YP½PQIRXMRGPYHMRKWMXIW  services; membership cards. without our Software. ˆ6ITIEX&MPPMRK[MXL'VIHMX'EVHW

“Through our commitment to using the latest in technology, Hand Picked Hotels have recently embarked upon an upgrade to the latest Ez-Runner central on- line solution. This has allowed us to combine the strengths and versatility of the software with our website to maximise all sales opportunities from the Central Reservations and Hotel Revenue Teams, to the Spa/Club Teams.” HELEN WYNNE, HEALTH CLUB & SPA PROJECT MANAGER, HAND PICKED HOTELS

www.healthclubhandbook.com Health Club Handbook 2016 183 BEEF UP YOUR BOTTOM LINE WITH NFC TECHNOLOGY

GANTNER creates an environment that enables access control, check-in, lockers, and cashless payment to operate FEATURES with a single NFC membership credential: card, wristband, key tag or smart phone. With cutting edge technology, members Improve security with a robust access control solution. enjoy a more convenient and secure visit to the club, while you Streamline operations with automated check-in. see a quick return on investment thanks to reduced operating Go mobile with your club management system. costs and increased secondary income. GANTNER combined with 3rd party club management software creates a fully Benefit from superior locker room management. integrated system solution to beef up your bottom line. Boost income with cashless payment.

LOCKER MANAGEMENT Know what lockers are in-use and control locker usage from your front desk.

Improved Club Management

BOOST SECONDARY 24-HOUR FACILITIES INCOME Automate access control and Automate the process of reduce staff demands and selling timed-services – increase security. sun beds, power plates, 184 Health Club Handbook 2016 showers,www.healthclubhandbook.com and more. COMPANY PROFILE

Gantner Technologies 8LI,EZIRW6ERWSQIW)YVSTEVO-TW[MGL7YJJSPO-47.9/

Tel:    Email: [email protected] ;IF www.gantner.com Facebook: www.facebook.com/gantnerelectronic MORGER MARIO

About us GANTNER is the leading supplier of SMART Card system solutions. Our products are designed for the global leisure industry (leisure centres, water TEVOW½XRIWWGPYFWWTEWIXG ;MXLMRE building, the check-in, lockers and any point of sale are operated with a single Smart card or wristband. High quality, great design and short payback times are GANTNER’s strengths. Our hardware and 3rd party club management software create a fully integrated system solution which is convenient and secure.

Product range and services The system solutions include access money, it gives leisure businesses the Shows attending in 2016 control, automated check-in, electronic freedom to partner with local software 0IMWYVI-RHYWXV];IIO*-&3-,67% locking systems and cashless payment suppliers for a truly bespoke solution. )PIZEXI7-&)')YVSTI applications. Devices in all areas can be controlled using contactless technology Key customers Key personnel with a credential of your choice - from Virgin Active, Fitness First, Fresh Fitness, Mario Morger the turnstile, up to the lockers in the McFit, Health City, Holmes Place, Hard International Key Accounts, wardrobe. If cash sums are credited, the 'ERH] 2I: 4YVI.%831-*MXRIWWERH &YWMRIWW(IZIPSTQIRX1EREKIV chip works like a wallet in the club. countless individual clubs around the world GANTNER operates an ‘open-source’ EVIWMRGIQER]]IEVWWEXMW½IHGYWXSQIVW For more information please contact system, which means that all of its TEL: +44 1245 69 75 88 technology and hardware can be easily Plans for 2016 EMAIL: [email protected] VIXVS½XXIHMRXSEPIMWYVIJEGMPMX]´WI\MWXMRK ;I[MPPHIZIPSTJYVXLIVWSPYXMSRWXS software. Not only can this save the client GVIEXIEVIEPQIQFIVI\TIVMIRGI www.healthclubhandbook.com Health Club Handbook 2016 185 186 Health Club Handbook 2016 www.healthclubhandbook.com COMPANY PROFILE

Gladstone Health & Leisure Hithercroft Road, Wallingford, Oxfordshire, OX10 9BT, UK

Tel: +44 (0) 1491 201010 Email: [email protected] Web: www.gladstonemrm.com Twitter: @gladstonemrm TOM WITHERS

About us everyday, but more importantly millions Additional services Gladstone Health & Leisure has been of members also engage twenty-four Custom development, project management, at the forefront of leisure management seven from signup to booking and online and on-site training, implementation, software technology for 35 years and payments via Smartphone apps, online or 3rd party integration and card services. have never stood still. Driving innovation in club through self-service kiosks. Our throughout the years, we continue to catch-all solution means no matter how Key customers work with industry leaders to build the the member wants to engage with you we Leisure trusts, local authorities, ultimate software that delivers genuine LEZIEWSPYXMSRXLEX½XW universities and private chains. business value to operators and enhances consumer experience. Product range Key personnel With more than 30,000 licensed Leisure management software including Tom Withers users relying on our core management membership management, epos, booking, Managing Director system delivering advanced membership, resources, reporting, access, kiosks, swim bookings, check-in, security, point of sale school software, contact manager, mobile, For more information please contact and business intelligence applications theatre bookings and online customer portal. TEL: +44 (0) 1491 201010 EMAIL: [email protected] WEB: www.gladstonemrm.com

“It has been great to see Gladstone working in conjunction with it’s customers over the past couple of years. This has resulted in them successfully delivering on a number of key developments with Edinburgh Leisure and our customer’s reaping XLIFIRI½XW² STUART FAIRBAIRN, ICT MANAGER, EDINBURGH LEISURE

www.healthclubhandbook.com Health Club Handbook 2016 187 Leading the way in performance strength training for The UK’s only end-to-end almost 20 years, the Indigo Fitness team have a solution provider: wealth of experience in creating and delivering high quality, functional training spaces. Facility design We’d love to bring our expertise, creativity and enthusiasm to your next project, so get in touch! Bespoke manufacturing

UK’s largest strength range

Exclusive DuraFLEX flooring distributors Official strength equipment partners of London Irish RFC, Northampton Saints RFC Expert installation and ASM Clermont Auvergne.

www.healthclubhandbook.com www.indigofitness.com [email protected] 01455 890100 COMPANY PROFILE

Indigo Fitness Unit 1-2 Jacknell Road, Dodwells Bridge Ind. Est., Hinckley, LE10 3BS, UK

Tel: +44 (0) 1455 890 100 Email:MRJS$MRHMKS½XRIWWGSQ Web:[[[MRHMKS½XRIWWGSQ Twitter: @Indigo_Fitness

About us team can guide you through the process range of products. We’ll also be launching For almost 20 years Indigo Fitness has of gym layout and equipment selection, some exiting new products such as the been a leading provider of performance and we in-house design and manufacture Slambag and ProLog – watch this space! training facilities. Specialising in delivering a wide range of selectorised and plate facilities to suit your exact training loaded station strength equipment, power Shows attending in 2016 needs, our in-house design team work racks and functional training rigs – all FIBO closely with clients and use the latest 3D with the option of full customisation. We software to bring your ideas to life. With are also the UK exclusive distributors Key personnel our own manufacturing plant we are able JSV4S[IVFEK6%>)WXVIRKXLERH Rob Coleman to specify equipment to your bespoke conditioning equipment, and DuraFLEX Managing Director requirements and we’re also exclusive TVIQMYQ½XRIWW¾SSVMRK4PYWSYVWOMPPIH Andy Turner UK distributors for Powerbag, DuraFLEX and knowledgeable installation team will Technical Director TVIQMYQ¾SSVMRKERH6%>)WXVIRKXLERH be on-site to make sure your ideal training Jamie Taylor conditioning equipment. space becomes a fully functioning reality. Marketing Director Phil Littlewood Product range and services Key customers Director We are the UK’s only truly end-to-end We work with a broad spectrum of solutions provider when it comes to clients; from small independent gyms For more information please contact your training space. Our experienced to larger gym chains, universities TEL: +44 (0) 1455 890 100 and colleges, right through to elite )1%-0MRJS$MRHMKS½XRIWWGSQ sports teams such as London Irish RFC, Northampton Saints RFC and Wolverhampton Wanderers FC.

Plans for 2016 We’ll be continuing to develop new and innovative strength and conditioning equipment, with a particular focus on our modular rigs, outdoor training solutions and offering client branding over a wider www.healthclubhandbook.com Health Club Handbook 2016 189 TIMELESS DESIGN

Intenza Fitness UK Ltd Intenza equipment is made without compromise. No detail is too small and +44 (0)3300 241 313 no process is “too much” when it comes INTENZAFITNESS.CO.UK to setting a new gold standard for overall customer satisfaction COMPANY PROFILE

Intenza Fitness Barrowford Road, Colne, Lancashire, BB8 9AJ

Tel: +44 (0) 7775 805551 Email: NI^[LMXPMRK$MRXIR^E½XRIWWGSYO JEZ WHITLING Web:[[[MRXIR^E½XRIWWGSYO & GRAHAM BERTRAND

About us Key customers Intenza Fitness UK was established in May Intenza Fitness UK has already established 2015 to supply and service this exciting a number of key customers including; new brand to the UK market. The vision 1Life, Rush Fitness. of Intenza Fitness UK is to deliver the high quality Intenza cardio equipment to Plans for 2016 the UK market while delivering world- Along with continuing to establish the class customer service. brand within the UK, Intenza Fitness UK will be launching a number of new Product range and services innovative products, which will be Intenza Fitness UK provides a full showcased at IHRSA and FIBO. For more information please contact package, one-stop shop to its UK TEL: +44 (0) 7775 805551 customers. Alongside the award winning Shows attending in 2016 )1%-0NI^[LMXPMRK$MRXIR^E½XRIWWGSYO Intenza cardio equipment, Intenza Fitness -,67%*-&3SXLIVWXSFIGSR½VQIH UK have also partnered with a number of high quality, commercial strength, free- Key personnel weight and ancillary product companies Jez Whitling to ensure every possible requirement can Managing Director be provided to facilities. Graham Bertrand Director

±%WWSSREW-½VWXWE[XLI-RXIR^EVERKI-GSYPHWIIXLIWYTIVMSVUYEPMX]ERH contemporary design of the products. The installation was world class, the members love the products and the service support is exemplary. I would highly recommend Intenza Fitness.” MARK ANTHONY, CEO, RUSH FITNESS

www.healthclubhandbook.com Health Club Handbook 2016 191 192 Health Club Handbook 2016 www.healthclubhandbook.com COMPANY PROFILE

JC Leisure Solutions Ltd Unit 3G, Moss Road, Witham, Essex, CM8 3UW, UK

Tel: +44 (0) 1376 513246 Email: [email protected] Web: www.jcleisuresolutions.com NICOLE O’CALLAGHAN

About us Key customers Committed to raising the standards of JCL’s client base includes hotel groups, the UK’s swimming facilities and reducing health clubs, holiday parks as well as public facility downtime. Award winning JC and state pools. Clients include Sports Leisure Solutions are the UK’s leading Direct, Virgin Active, Freedom Leisure, specialists in swimming pool & spa service Handpicked Hotels, Center Parcs. and engineering. Operating throughout the UK and Ireland, a leisure facility is no Plans for 2016 JYVXLIVXLERLSYVWE[E]JVSQEUYEPM½IH We will launch our water treatment and JCL engineer. legionella risk management program. Our unique web based Legionella risk Product range and services management system is designed to make O 24/7, 365 days a year helpdesk/call Legionella monitoring & control simple out provision and easy. O 7MXIWTIGM½GTPERRIH O Chemical dosing systems maintenance schedule O Wellness, sauna, steam & Key personnel O Bespoke pool operations training - hydrotherapy pools Alan Lester ensuring your staff know how O Balance tank cleaning CEO to operate their facilities O Filter media cleansing and Jamie Bewers O FREE technical help to avoid media change Head of Technical unnecessary call out costs O Water Treatment/legionella Nicole O’Callaghan O Pool plant refurbishment O Comprehensive catalogue of Business Development Director and enhancement chemicals for pool and sauna. For more information please contact TEL: +44 (0) 1376 513246 “JCL have been a breath of fresh air. The service provided has been excellent, from EMAIL: [email protected] the people that deal with our phone calls, through to the engineers who come to maintain the equipment/plant. It feels like there is a very good customer focus.” NICK FROST WATERGATE SCHOOL

www.healthclubhandbook.com Health Club Handbook 2016 193 FUNCTIONAL FITNESS SPECIALISTS

01553 7632285 „ jordanfitness.com

194 Health Club Handbook 2016 www.healthclubhandbook.com COMPANY PROFILE Jordan Fitness Jordan HQ, 56 Oldmedow Road, Hardwick Industrial Estate, Kings Lynn, Norfolk, PE30 4PP, UK

Tel: +44 (0) 1553 763285 Fax: +44 (0) 1553 768685 Email:WEPIW$NSVHER½XRIWWGSYO Web:[[[NSVHER½XRIWWGSQ Twitter:$NSVHER½XRIWWYO Facebook:[[[JEGIFSSOGSQNSVHER½XRIWW Blog:[[[NSVHER½XRIWWGSYOFPSKWRI[W ZAK PITT

About us Key customers Jordan Fitness are one of the world’s Various gyms chains including Bannatyne leading specialists in Functional Fitness Health and Fitness, Anytime Fitness, The equipment and education. We design, IRIVKMI+VSYT:MVKMR%GXMZI2YJ½IPHIXG manufacture and distribute a wide range along with a wide range of Independent of products to suit the requirements of Gyms, Universities and Schools, Elite any facility. Sports Teams and Personal Trainers. For 25 years we have been working our way towards the top of the industry. The Shows attending in 2016 experiences and expertise gained during FIBO, LIW, IHRSA, BodyPower, SIBEC, that time mean that we can provide the Elite Sports Therapy, Elevate. best service possible, no matter who the customer is and what their goals may be. Key personnel Zak Pitt Parent company Managing Director Jordan Leisure Systems Ltd. Scott Lamber Global Trade Sales Manager Product range and services Paul Ferreira As a specialist in Functional Fitness Head of UK Direct Sales Equipment our range covers Free Weights, Performance, Studio, Combat, For more information please contact Flooring and much more. TEL: +44 (0) 1553 763285 )1%-0WEPIW$NSVHER½XRIWWGSYO

“We’ve worked closely with Jordan Fitness for many years and we have a fantastic relationship with the sales and training academy teams; Jordan’s range and quality of its products make them our go-to supplier for functional training equipment and our partnership allows us to deliver a complete training solution for our clients.” ROB THURSTON - COMMERCIAL DIRECTOR UK – CYBEX INTERNATIONAL

www.healthclubhandbook.com Health Club Handbook 2016 195 AN EMPTY CYCLE STUDIO IS A VERY BAD PLACE

LESMILLS.COM/CYCLE WATCH CLUB STAFF GET THE FRIGHT OF THEIR LIVES:

“ABSOLUTELY “I HAVEN’T SLEPT ” “TRULY ” SHOCKING ” PROPERLY SINCE Clubs with just 2-3 cycle classes a day TERRIFYING could be missing out on a horrifying Boutique cycle studios are growing fast – with US $180,000* a year in membership revenue. 42% of US club members also using boutiques... Many multi-purpose clubs’ cycle studios this number has doubled since 2014! sit empty for more than 80% of their opening hours.

Book your exorcism today. Contact the Les Mills team at [email protected]

196 Health Club Handbook 2016 www.healthclubhandbook.com COMPANY PROFILE Les Mills UK %PMI7XVIIX%PHKEXI0SRHSR)()9/

Tel: +44 (0) 207 264 0200 Email:PQYOMRJS$PIWQMPPWGSQ Web:[[[PIWQMPPWGSQ Twitter:$PIWQMPPWYO Facebook:[[[JEGIFSSOGSQ0IW1MPPW9/ 1%68-2*6%2/0-2

About us 'SQQMXXIHXSGVIEXMRKE½XXIVTPERIX0IW 1MPPW9/[SVOW[MXLGPYFWERHMRWXVYGXSVW XSHIPMZIVQMRHFPS[MRKKVSYTI\IVGMWI TVSKVEQQIWXSQMPPMSRWSJTISTPI

Parent company 0IW1MPPW-RXIVREXMSREP

Product range and services &3(=4914 BODYBALANCE &3(=%88%'/ BODYCOMBAT CXWORX RPM BODYSTEP SH’BAM BODYJAM BODYVIVE LES MILLS GRIT 0)71-007:MVXYEP0)71-0073R (IQERH0)71-007746-28-11)67-:) *-82)77BORN TO MOVE SMART Key customers Key personnel 8)',)59-41)28. ;I[SVO[MXLGPYFSTIVEXSVWMRWXVYGXSVW Martin Franklin ERHGSRWYQIVWXSHIPMZIV[SVPHGPEWW CEO KVSYT½XRIWWTVSKVEQQIW Wendy Coulson 'YWXSQIV)\TIVMIRGI(MVIGXSV Matt Adey ±;IEMQXSFIXLIFIWXMRGPEWWWSSRP]TMGOXLIFIWXTVSHYGXWJSVSYVGPYFW;I &YWMRIWW(IZIPSTQIRX(MVIGXSV GLSWI0IW1MPPWJSVXLIGSRXMRYEPMRRSZEXMSRTVSHYGXHIZIPSTQIRXERHI\GMXIQIRX XLEXGSQIW[MXLIEGLTVSKVEQQI8LIQEREKIQIRXWYTTSVX[IVIGIMZIMWJERXEWXMG *SVQSVIMRJSVQEXMSRTPIEWIGSRXEGX -XMRWTMVIWERHI\GMXIWXLIXIEQ¯[LMGLMWTEWWIHSRXSSYVQIQFIVWERHOIITW TEL: +44 (0) 207 264 0200 XLIQGSQMRKFEGOJSVQSVI-GERGSYRXSRSRILERHXLIRYQFIVSJWYTTPMIVW[I )1%-0PQYOMRJS$PIWQMPPWGSQ [SYPHVIGSQQIRH0IW1MPPWMWXSTSJXLIPMWX² SARAH PLANT, OPERATIONS DIRECTOR, LIFESTYLE FITNESS

www.healthclubhandbook.com Health Club Handbook 2016 197 Our mission is to develop fitness solutions that get the world moving.

Life Fitness and Hammer Strength offer outstanding options for exercisers of every fitness level to reach their goals. SCIFIT are the leader in inclusive upper body cardio equipment. InMovement blends healthy behaviour with daily job function, to create happier, healthier and more productive employees and businesses.

198 Health Club Handbook 2016 www.healthclubhandbook.com © 2015 Life Fitness, a division of Brunswick Corporation. All rights reserved. Life Fitness and Hammer Strength are registered trademarks of Brunswick Corporation. LifeFitness.co.uk | 01353 666017 COMPANY PROFILE Life Fitness Queen Adelaide, Ely, Cambridgeshire, CB7 4UB, UK Tel: +44 (0) 1353 666017 Email: PMJI$PMJI½XRIWWGSQ Web: [[[PMJI½XRIWWGSYO Twitter: @LifeFitnessUK Facebook: www.facebook.com/LifeFitnessUK LinkedIn: www.linkedin.com/company/Life-Fitness-UK Blog:[[[PMJI½XRIWWGSYOFPSK JASON WORTHY

About us Recumbent Elliptical, PRO1 Upper Body globally accredited training courses, and For more than 45 years, Life Fitness Exerciser, PRO2 Total Body Exerciser. SJJIVWMRHYWXV]PIEHMRKUYEPM½GEXMSRWJVSQ LEWFIIRHIHMGEXIHXSGVIEXMRK½XRIWW InMovement: Treadmill Desk, Elevate YMCA Awards at Level 2 and Level 3. WSPYXMSRWXLEXFIRI½XFSXLJEGMPMXMIWERH Desktop Series, Integrate accessories. exercisers. The Hammer Strength range Key customers offers biomechanically superior design, Additional services Anytime Fitness, David Lloyd Leisure, durability and reliability that has made it LFconnect.com allows you to manage *MXRIWW*MVWX1EVVMSXX,SXIPW2YJ½IPH the choice of elite athletes around the your entire connected cardio portfolio. Health, Serco Leisure, plus leisure trusts, world. SCIFIT became part of the Life See detailed usage data, learn about local authorities, universities and schools, Fitness brand in 2015, and continues to preventative maintenance, create independent gyms, and sports teams. provide innovative products and expertise customised attract screens, workouts within the active ageing and medical for exercisers and much more. The Shows attending in 2016 exercise categories. InMovement offers LFconnect app for both Apple and Android IHRSA, FIBO, SIBEC, ukactive Flame products and services that give employees devices interacts with Life Fitness cardio Conference, PADSIS Annual Conference the freedom to move during the workday, equipment, tracks workouts, syncs with all while maintaining productivity. TSTYPEV½XRIWWETTWERH[IEVEFPIHIZMGIW Key personnel and keeps exercisers connected to a Jason Worthy Parent company facility. Through our Life Fitness Solutions Managing Director, Direct Business - EMEA Brunswick. Life Fitness is headquartered Partners, we can deliver design and build near Chicago, in Rosemont. WIVZMGIW½RERGIWSPYXMSRWQEREKIQIRX For more information please contact solutions and membership retention TEL: +44 (0) 1353 666017 Product range services. Life Fitness Academy delivers )1%-0PMJI$PMJI½XRIWWGSQ Life Fitness: Elevation Series, Integrity Series, ;)&[[[PMJI½XRIWWGSYO RowGX Trainer, Lifecycle GX, IFI range, SYNRGY360, SYNRGY BlueSky, Insignia “As part of our refurbishment programme, we selected Life Fitness as a preferred Series. Hammer Strength: MTS, Plate- WYTTPMIVFIGEYWISJXLIMVWYTIVMSVI\IVGMWIIUYMTQIRXERHEFMPMX]XSXEMPSV½XRIWW Loaded, Ground Base, HD Elite, Hammer WSPYXMSRWXSQIIXSYVWTIGM½GRIIHW² Strength Select, freeweights and accessories, NIKKI HOARE, REGIONAL FITNESS OPERATIONS MANAGER FOR HILTON ERHGSRWYQIV½XRIWWIUYMTQIRX7'-*-8 HOTEL GROUP StepOne Recumbent Stepper, REX www.healthclubhandbook.com Health Club Handbook 2016 199 THE FASTEST-GROWING COMMERCIAL FITNESS BRAND IN THE WORLD

www.matrixfitness.co.uk

200 Health Club Handbook 2016 www.healthclubhandbook.com COMPANY PROFILE Matrix Fitness Johnson House, Bellringer Road, Trentham Lakes South, Stoke on Trent, Staffordshire, ST4 8GZ, UK

Tel: +44 (0) 800 389 6078 Email:MRJS$QEXVM\½XRIWWGSYO Web:[[[QEXVM\½XRIWWGSYO Twitter: @MatrixFitnessUK Facebook: www.facebook.com/MatrixFitnessUK JON JOHNSON

About us range of cardio equipment combine Key customers At Matrix Fitness, our goal is to technology and entertainment to provide Matrix customers include: Red Bull Racing, QEOIMRRSZEXMZIGSQQIVGMEP½XRIWW an engaging and challenging workout. Our Lotus F1, Derby County FC, Abbeycroft equipment that stands out and sets new premium 7xi Series CV equipment offers Leisure, The Club Company, Bicester industry standards. the most cutting-edge, fully integrated Golf & Spa, Cranford Sports & Fitness Matrix provides equipment to facilities entertainment options; from regular Club, Handpicked Hotels, Blackpool in all market sectors, including private television programming, to Internet Council, Everybody Leisure, The Gym health clubs, hotels, local authorities, connectivity and virtual workouts. Group, City University, Hatton Academy, schools, professional sports teams, and We also offer a full strength range - Eden Fitness, Edgbaston Priory, Herts the uniformed services. We also offer a Ultra, Aura, and Magnum products are University, Holiday Inn, Limehouse Marina comprehensive backup support service, all of commercial standard - created to Elite, Marriott Hotels, Pure Gym Ltd; incorporating 2D and 3D CAD designs, address the spectrum of end-user needs’; The Swan at Streatley, Reynolds Fitness marketing support, and competitive JVSQ½\IHVIWMWXERGIXSTPEXIPSEHIH Spas; Old Thorns Golf & Country Estate, warranty and maintenance contracts. equipment. Staffordshire University.

Product range and services Additional services Shows attending in 2016 Matrix strives to offer equipment that Matrix provides a comprehensive range IHRSA, active-net, FIBO, Elevate, SIBEC will captivate your members, is easy to of business solutions and services to help UK, The ukactive Conference, Leisure maintain, and delivers the best return on your operation succeed; including facility Industry Week, SIBEC Europe investment. PE]SYXHIWMKRERHFYMPH½RERGIWSPYXMSRW Intuitive operations on our complete training, and marketing support. Key personnel Jon Johnson Managing Director “The range of kit I purchased, compared to other brand leaders, shows how Matrix has increased its foothold in the marketplace by supplying high quality and member- For more information please contact engaging equipment which outperforms other CV and resistance equipment at TEL +44 (0)800 389 6078 / comparable price bands… the Matrix brand, promise, and desire to get the right 01782 644900 IUYMTQIRXJSVQ]WTIGM½GVIUYMVIQIRXW[EWWIGSRHXSRSRI² )1%-0MRJS$QEXVM\½XRIWWGSYO MURTAGH MULHOLLAND, DIRECTOR AT MYGYM ;)&[[[QEXVM\½XRIWWGSYO

www.healthclubhandbook.com Health Club Handbook 2016 201 ™/® Trademark or registered trademark of Merrithew Corporation, used under license. All rights reserved. used under license. of Merrithew Corporation, or registered trademark Trademark ™/® A-5300B

Fitness is changing. Change with it. Join the Mindful Movement.™

Add mindful exercise to your facility and open the door to a broader section of fitness enthusiasts. With local training sites, customer service and a UK warehouse, find out howMERRITHEW ™ can help you grow with the future of fitness. [email protected] | 0 800 328 5676 | merrithew.com

202 Health Club Handbook 2016 www.healthclubhandbook.com COMPANY PROFILE MERRITHEWTM 2200 Yonge St, Suite 500, Toronto, Ontario, M4S 2C6, Canada

Tel: 0800 328 5676 Fax: +1 416 482 2742 Email: [email protected] Web: www.merrithew.com Twitter: @STOTT_PILATES Facebook: www.facebook.com/STOTTPILATES 0-2(7%=+1)66-8,); LinkedIn: www.linkedin.com/company/Merrithew & MOIRA MERRITHEW

About us and Halo® Training. We’ve trained Shows attending in 2016 MERRITHEW™ enriches the lives more than 45,000 instructors in over -,67% *PSVMHE *-&3 +IVQER]  of others with responsible exercise 100 countries. GER½XTVS 8SVSRXS -()%;SVPH modalities and innovative, multi- (California). See our full events calendar HMWGMTPMREV]½XRIWWFVERHW[SVPH[MHI Product range and services at www.merithew.com/events. including STOTT PILATES®>)2ˆ+% Recognized as The Professional’s Choice™, Total Barre™, CORE™ Athletic our premium professional and home Key personnel Conditioning & Performance Training™ equipment line includes the V2 Max Lindsay G. Merrithew Plus™ Reformer, Stability Barre™, Halo® President and CEO Trainer and the unique, dual-functionality Moira Merrithew Stability Barrel™. We also offer an Executive Director Education extensive collection of Reformer exercise accessories, mats, yoga accessories, For more information please contact strength and rehab tools, plus a DVD TEL: 0800 328 5676 library of 145 titles. EMAIL: [email protected] Equipment Sales: x 264 Additional services Education: x 297 MERRITHEWTVSZMHIW½VWXVEXI education at more than 100 global training centers, offering contemporary courses, workshops, and manuals that provide practical programming options to teach effective group or personal training programs for a range of clientele.

Key customers MERRITHEW caters to exercise IRXLYWEWXW½XRIWWTVSJIWWMSREPWWXYHMS and facility owners, athletes as well as physical therapists. www.healthclubhandbook.com Health Club Handbook 2016 203 204 Health Club Handbook 2016 www.healthclubhandbook.com COMPANY PROFILE Mindbody Ltd

2-7 Clerkenwell Green, London, EC1R, 0DE, United Kingdom

Tel: +44 (0) 203 397 4810 Email: [email protected] Website: www.mindbodyonline.com Twitter: @mindbodyonline LinkedIn: www.linkedin.com/company/mindbody-online Facebook: www.facebook.com/mindbodyonline Blog: www.mindbodyonline.com/blog RICK STOLLMEYER

About us Key customers Key personnel The mission of MINDBODY is to leverage 1-2(&3(=´W[IFERHQSFMPIWSPYXMSRW Rick Stollmeyer technology to improve the health and cater to various sectors in the wellness CEO & Co-founder wellness of the world. MINDBODY and beauty industries including pilates, Stephanie Jennings business management software yoga, health club, personal training, SVP of Sales streamlines your day-to-day tasks and martial arts, salon and dance. saves you time with automation, online booking and payments, client relationship Plans for 2016 For more information please contact and marketing tools, staff scheduling, MINDBODY is constantly evolving its TEL: +1 877 755 4279 point of sale tools and business metrics. product to remain the leader in the EMAIL: [email protected] Trusted by thousands of health, wellness industry-always on the cutting edge. and beauty businesses worldwide, MINDBODY gives your business the tools Shows attending in 2016 it needs to succeed. LIW, Body Fitness, FIBO, IHRSA European Congress, Product range and services Om Yoga Show MINDBODY provides web based business management software for health ERH½XRIWWTVSZMHIVW-X´WTVSKVEQMWEPP encompassing-bringing scheduling, client management, reporting, point of sale, and marketing under one roof.

“Excellent company, great customer service, and perfect asset that has helped my business grow. Well worth every penny!.” MICHELLE, OWNER OF BE FIT WITH MICHELLE

www.healthclubhandbook.com Health Club Handbook 2016 205 JOIN THE MOVEMENT

We have been partners with MoveGB for over a year and seen our income “boosted by well over £60k. Great service, great philosophy, great partners” Andrew Crossley, Group Sales Manager, SpringHealth ”

We have members waiting to join you. Visit movegb.com/partners

206 Health Club Handbook 2016 www.healthclubhandbook.com COMPANY PROFILE MoveGB 8LI-RRSZEXMSR'IRXVI'EVTIRXIV,SYWI &VSEH5YE]&EXL&%9(9/

Tel: 0345 519 6626 Email: [email protected] ;IF www.movegb.com/partners Twitter:$1SZI+& Facebook:[[[JEGIFSSOGSQ1SZI+& JUSTIN MENDLETON

About us ZEPYIGSVTSVEXIEGGSYRX;ILEZIEVERKI Shows attending in 2016 1SZIMWXLIPEVKIWXTVSZMHIVSJ³¾I\MFPI of online reporting tools for our partners 8SFIGSR½VQIH memberships’ to the UK health and to track leads and revenue and there is a ½XRIWWMRHYWXV];LEXMWE¾I\MFPI ZIV]WMQTPITVSGIWWJSVZEPMHEXMRK1SZI Key personnel membership? Our model allows our GYWXSQIVW[LIRXLI]EXXIRH Justin Mendleton customers to access a broad range of Managing Director ½XRIWWZIRYIWMRSYVTEVXRIVRIX[SVO Key partners Alister Rollins YRHIVSRIWMQTPI[IIOP]WYFWGVMTXMSR ;ILEZILYRHVIHWSJTEVXRIVWEGVSWW Founder and CEO ;IWLEVIXLMWVIZIRYI[MXLSYVTEVXRIVW EPPWIGXSVW8LIWIMRGPYHI4YVI+]Q helping to grow their membership )ZIV]SRI%GXMZI0MJI&VMXMWL1MPMXEV] VIZIRYIERHGEWYEPMRGSQIEPPEXRS *MXRIWW8SXEP*MXRIWW0IIHW'MX]'SYRGMP For more information please contact SYXPE]3YVQMWWMSRMWXSMRGVIEWIXLI H0IMWYVI0IKEG]0IMWYVI,MPXSRERH TEL: 0345 519 6626 active population and create a sustainable 7LIJ½IPH-RXIVREXMSREP:IRYIW EMAIL: [email protected] QSHIPSJI\IVGMWIJSVSYVGYWXSQIVWF] VIQSZMRKEWQER]FEVVMIVWEWTSWWMFPI Plans for 2016 ;I[MPPFIGSRXMRYMRKSYV9/[MHI Product range and services rollout and are looking for new ;IMRZIWXLIEZMP]MRQEVOIXMRKXSKIRIVEXI TEVXRIVWXSNSMRSYVI\TERHMRK leads for our partners. These leads RIX[SVO;I[MPPFIIRLERGMRKSYV GSRZIVXXSQIQFIVW[LSIMXLIVTE]SYV feedback features so our partners partners direct or via their Move account. can learn more about our customers’ Our partners therefore see us as a high opinions on their facilities and staff.

±8LI1SZI+&W]WXIQMWI\GITXMSREPP]WMQTPIERHXLIMRGSQIKIRIVEXIHJVSQ 1SZI+&GYWXSQIVWLEWFIIRSYXWXERHMRK,MKLP]VIGSQQIRHIHJSVER]GSQTER] looking into becoming a partner.” CLEMENTINE GOODWIN, MANAGER, YMCA CENTRAL

www.healthclubhandbook.com Health Club Handbook 2016 207 208 Health Club Handbook 2016 www.healthclubhandbook.com COMPANY PROFILE

MYZONE GROUP LTD 5th Floor, Market Square House, St James Street, Nottingham, NG1 6FG, UK

Tel: +44 (0) 115 777 3333 Email: [email protected] Web: www.myzone.org Twitter: @myzonemoves Facebook: www.facebook.com/MYZONEmoves Blog: www.myzone.org/blog DAVE WRIGHT

About us versatile and interoperable wearable Shows attending in 2016 At MYZONE we reward EFFORT fitness tracker in the world. MZ50 All major Global Fitness and Wearable to solve the pervasive problem watch - Provides a live feedback of HR Technology Events. of ‘diminishing motivation within and calories, display when not linked exercisers’ by leveraging the most to a smartphone or Group display Key Personnel relevant wearable technology for system. MYZONE Group Display - Low Dave Wright gym users. The platform achieves cost club solution to enhance a group Founder & CEO its purpose using feedback loops, training environment through a focus Jonathan Monks gamification and social accountability on effort. Director EMEA tools. For Health Club Operators, we provide a member engagement system Key cutomers For more information please contact that enhances the fitness experience, :MPPEKI,SXIPW*MXRIWW*MVWX7LIJ½IPH'MX] TEL: +44 (0) 115 777 3333 drives revenue, and capitalises on the 'SYRGMP&ERREX]RIW7TIIH¾I\)\\SR EMAIL: [email protected] ACSM’s number global fitness trend for Mobil, Oxford Brookes University, RAF, 2016, wearable technology. Surrey Sports park, F45, PFP Leisure, o2, Telefonica, Fusion lifestyle, 1life, Product range and services Active4less, Heartcore, Blackpool Council MZ3 Physical Activity Belt: - Accurate to 99.4 of an ECG machine - Syncs with Plans for 2016 free MYZONE App and in-club group New Group Training Software release display systems - Bluetooth, ANT+, including Power integration. New App Analogue and Memory to be the most Release.

“We have incorporated MYZONE into every new membership as we see MYZONE as an integral part of our members’ journey and the significant role MYZONE plays in our retention strategy.” GEORGE FLOOKS, COO, FITNESS FIRST, MIDDLE EAST

www.healthclubhandbook.com Health Club Handbook 2016 209 THE RULES of business HAVE CHANGED

Fitness is going MOBILE

www.netpulse.com | +44 (0)1372 253425

Get your Club Mobile App at NETPULSE.COM

210 Health Club Handbook 2016 www.healthclubhandbook.com COMPANY PROFILE

Netpulse Global House, Ashley Avenue, Epsom, Surrey, KT18 5AD, UK

Tel: +44 (0) 1372 253425 Fax: +44 (0) 1372 253101 Email: [email protected] Web: www.netpulse.com Twitter: @netpulse LinkedIn: www.linkedin.com/company/netpulse Facebook: www.facebook.com/Netpulse Blog: blog.netpulse.com ALEX PEACOCK

About us their mobile app to engage members, Shows attending in 2016 Founded in 2001, Netpulse is the drive revenue and enhance the club IHRSA, FIBO, Elevate, SIBEC #1 provider of branded mobile apps experience through member referrals, for health clubs. With thousands participation in fitness challenges, Key personnel of customers globally, Netpulse personal training sales, and much Alex Peacock provides the fitness industry’s most more. Netpulse apps integrate fully Vice President International robust integrated digital platform for with the leading fitness tracking engaging members, driving revenue devices and fitness apps, major cardio For more information please contact and enhancing the club experience. equipment brands and member TEL: +44 (0) 1372 253425 Thousands of clubs worldwide rely on management software providers. EMAIL: [email protected] the Netpulse platform to strengthen engagement, increase revenue and Key customers enhance the member experience by Gold’s Gym, Goodlife Health Clubs, integrating key technologies together Orangetheory Fitness, Planet Fitness, in one mobile app. UFC Gym

Product range and services Plans for 2016 Club Mobile Apps are a must-have Focused European expansion and the WELCOMEWELCOME TOTO for 2016 if you want to stay ahead of release of powerful mobile marketing CLUBLUB FITNESSFITNESS the competition and use technology features that enable clubs to attract to engage members and increase prospects and convert them into revenue. The most successful clubs use members using the club mobile app.

SIGNSIGN UPUP

SIGNSIGN IN “Since launching our app, I have seen revenue and referrals go up. Our members also love how all of their favourite health apps integrate with our app and how they are able to check-in with their mobile device.” MEL TEMPEST, OWNER OF BALLARAT BODY AND SOUL

www.healthclubhandbook.com Health Club Handbook 2016 211

COMPANY PROFILE Physical Company Ltd 2a Desborough Industrial Park, Desborough Park Road, High Wycombe, Buckinghamshire, HP12 3BG, UK Tel: +44 (0) 1494 769 222 Email: [email protected] Web: www.physicalcompany.co.uk Twitter: @PhysicalCompany Facebook: www.facebook.com/Physical.Company LinkedIn: www.linkedin.com/company/John Halls Skype: john_halls JOHN HALLS

About us Airex® and Stott Pilates™ as well as offering Plans for 2016 Physical Company Ltd provides complete a wide range of own brand commercial [MPPWIIXLISJ½GMEPPEYRGLSJ ½XRIWWWSPYXMSRWMRGPYHMRKIUYMTQIRX ½XRIWWIUYMTQIRXERHEZEVMIX]SJK]Q Apex Series, the eagerly anticipated gym ¾SSVMRKK]QHIWMKRTVSKVEQQMRKERH ¾SSVMRKERHTVSKVEQQMRKWSPYXMSRW ¾SSVKVSYTXVEMRMRKWSPYXMSR4VSHYGX training to individuals and organisations innovation will continue with the addition across the UK and Europe. Striving to Key customers of several exciting lines, and the bar is set offer their customers the very best in Virgin Active, Freedom Leisure, David XSFIVEMWIHJYVXLIVMRXIVQWSJUYEPMX] service, over the last 26 years Physical Lloyd, Fusion Lifestyle, DW Sports, aesthetics and durability on many ranges Company has earned the reputation of Everyone Active, Village Hotels, including Kettlebells, Medicine Balls, delivering on all levels and takes pride Active4Less, NHS, Sandwell Leisure 4S[IV&EKWERHFS\MRKIUYMTQIRX MRSJJIVMRKEUYMGOVIPMEFPIWIVZMGIERH Trust, Parkwood Leisure and Nexus. lowest industry prices. Shows attending in 2016 IFS, FIBO, LIW. Product range and services With over 1,700 products, Physical Key personnel Company offers an unrivalled selection of John Halls IUYMTQIRXGSZIVMRKEPPEWTIGXWSJ½XRIWW Managing Director including:- Strength, Studio, Functional, Lloyd Salmon 1MRH&SH]7TSVXW7TIGM½GERH;IPPRIWW Key Account Manager They distribute ranges from world leading brands:- BOSU®, TRX®, Exigo®, Stroops For more information please contact Performance range, freeFORM Board, TEL: +44 (0) 1494 769 222 EMAIL: [email protected]

“We had a very tight deadline for the size of the project and knew it would need a fast thinking, problem solving team with a ‘can do’ approach. Physical Company is a company we do work with on a wide range of existing products so we intuitively XYVRIHXSXLIQ½VWXXSLIPTWSYVGI[LEX[IRIIHIH² JAMES TREVORROW, PRODUCT INNOVATION MANAGER, VIRGIN ACTIVE

www.healthclubhandbook.com Health Club Handbook 2016 213 You told us what you wantedƫ in a treadmill. Now it’s here.

See it in action at precor.com  · [email protected] 214 Health Club Handbook 2016 www.healthclubhandbook.com COMPANY PROFILE Precor %QIV7TSVXW8LIXE&YMPHMRK0]SR;E]*VMQPI]7YVVI]+9)69/

Tel:   Fax:   Email: [email protected] Web: www.precor.com Twitter: @precoruk Facebook: www.facebook.com/PrecorIncorporated LinkedIn: www.linkedin.com/company/precor

About us In its history, Precor have been at *SVSZIV]IEVW4VIGSVLEWHVMZIR½XRIWW XLIZERKYEVHSJ½XRIWWMRRSZEXMSR forward. We continue that heritage every GVIEXMRKXLI[SVPH´W½VWXIPPMTXMGEP day, by advancing what’s possible in design ½XRIWWGVSWWXVEMRIV )*< MRZIRXMRK innovation, member experience and service. the cushioned treadmill and launching We understand the challenges that XLI%HETXMZI1SXMSR8VEMRIV %18  ½XRIWWJEGMPMXMIWMRQYPXMTPIWIGXSVWJEGI As well as award-winning CV products, and our team of experts from sales and Precor can offer the full suite of strength marketing to after-sales support and IUYMTQIRXERHGPSYHFEWIHRIX[SVOIH service will ensure your investment in ½XRIWWWSPYXMSRW Anytime Fitness, 3d Leisure, Active ½XRIWWIUYMTQIRXMWQE\MQMWIH Precor’s in-house engineers provide Nation, Hilton Hotels, David Lloyd, EWYTIVMSVWIVZMGI[LMGLMRGPYHIWE½VWX Thistle Hotels plus single site operators, Product range XMQI½\VEXISJSZIV WIZIRHE]WE universities and local authorities. 2015 saw Precor add Queenax functional week cover and guaranteed response training to its product portfolio, as XMQI[MXLMRLSYVW%PPSJXLMWVIWYPXW Shows attending in 2016 well as announcing its partnership with MRQE\MQYQIUYMTQIRXYTXMQI[LMGLMW IHRSA, FIBO, SIBEC, ukactive Flame Spinning®, the world leader in indoor now proven to increase retention. Conference, active-net, Spinning Showcase cycling, which will see the launch of three at the International Fitness Show, Anytime new Spinner bikes in 2016. In addition, Key customers *MXRIWW'SRJIVIRGI 9/ERH97 2016 will see an assortment of exciting easyGym, Sports Direct, Places for People, new products released, details of which Parkwood Leisure, The énergie Group Key personnel will be announced throughout the year. incorporating Fit4Less, Fitness4Less, Justin Smith,IEHSJ9/ .SREXLER+VMJ½XLW9/1EVOIXMRK Manager “As a world-leading university we are always looking to improve and pioneer, and XLIYRMUYIXSYGLWGVIIRGSRWSPIJVSQ4VIGSVQIXSYVRIIHWTIVJIGXP];IGER Parent Company TVSZMHIXLIZIV]FIWX½XRIWWIUYMTQIRXEVSYRHERH[MXL4VIZE´WWYTIVFXIGLRSPSK] Precor is part of the Amer Sports it is helping us take our member engagement to new levels.” Corporation, with other internationally JIM AITKEN MBE, DIRECTOR – Centre for Sport and Exercise, University of Edinburgh recognised brands including Wilson, Atomic, Suunto and Salomon. www.healthclubhandbook.com Health Club Handbook 2016 215 +bbYqbÊˍ½bµ€½Ë,½²8€€uO‘ŠF€bµ}€u}€½bµ€½ËV‡‘É€Š8O½O8²Y€‘8Y²bµ€µ½8Ob bÊb²O€µb8Y‘nnb²µ8b²µ‘8‡€µbYbʝb²€bObV½8€‡‘²bYb½€²b‡Ë½‘ˑ¢

Ð}b8²½²8½bŠ‘€½‘²½²8O†µˑ²bnn‘²½µ8µ½}b+bbYqbÊŠ8O}€bµ}ËY²8‡€Oµ8Y µ½bÈb²ËµbO‘Y ½‘µb½²bµ€µ½8Ob‡bÈb‡µF8µbY‘ˑ²n‘²Ob¢еˑÂn8½€uÂbˑ²bnn‘²½‡bÈb‡µ‡bµµbV½}bŠ8O}€bµ ²bO‘u€µb½}€µ8Y²bµ‘YV8‡‡‘É€uˑ½‘†bbbÊb²O€µ€un‘²8‡‘ub²b²€‘Y‘n½€ŠbVɀ½} 8b‡bÈ8½bY}b8²½²8½b¢,}bO‘Ob½²€On‘Oµ‘n½}bŠ8O}€bµŠb8ˑÂ8²b²b§Â€²bY½‘bu8ub ‘‘µ€uŠÂµO‡bu²‘µ½‘O‘Š‡b½b8È8²€b½Ë‘nO‘Š‡bÊVO‘Š‘YbÊb²O€µbµbµÂ²€uˑ² ŠÂµO‡bµ8²bbÈb²µ½²b½O}bYFbˑY½}b€²O88F€‡€½ËV²bYÂO€uV‘²b‡€Š€8½€uV‘µ½bÊb²O€µb8€¢

,}b‡‘É€Š8O½+bbYqbÊbÊb²O€µbµ²bYÂObµ½}b²€µ†‘n€ ²ËV‘b€u½}b½²8€€u½‘8ɀYb²8ub ‘n€Y€È€YÂ8‡µVn²‘Š½}‘µbÉ}‘}8Èb‘½bÊb²O€µbYn‘²Ëb8²µ½‘bʝ²‘nbµµ€‘8‡8½}‡b½bµɀ½} ‘€½ ²‘F‡bŠµ‡€†bЇ8+}b8²b²¢  +bbYqbÊ€µbʝ8Y€uɀ½}‡8µ½‘‘b˜ÏÏ+bbYqbʵ½ÂY€‘µ8O²‘µµ½}b-€½bY €uY‘ŠV‘b€ubÊb²O€µb½‘b‘‡b‘n8‡‡8ubµ8Y8F€‡€½€bµ¢

ɍb²‘²88ub²‘n8uˊV}b8‡½}8YÉb‡‡bµµOb½²b‘²o½bµµO‡ÂF¨b½€½‘ÂO}½‘ b§Â€²b8F‘½8²½b²µ}€V‡b8µ€uµµ‘Šbµ8ObV‘²€Èbµ½Šb½n²‘Š+bbYqbÊ¢  ÉÉÉ¢µbbYqbÊ¢O‘ŠHϘŽ˜Á˜Á¸spÏH}b8Y‘noObDµbbYqbÊ¢O‘ŠHD+bbYqbÊ Â²‘b 216 Health Club Handbook 2016 www.healthclubhandbook.com '314%2=463*-0) Speedflex Europe Ltd 2IPWSR,SYWI*PIQMRK&YWMRIWW'IRXVI2I[GEWXPI9TSR8]RI 2)%)9/

8IP   )QEMPLIEHSJ½GI$WTIIH¾I\GSQ ;IF[[[WTIIH¾I\GSQ 8[MXXIV$7TIIH¾I\)YVSTI *EGIFSSOLXXTW[[[JEGIFSSOGSQ7TIIH*PI\)YVSTI 0MROIH-RLXXTWYOPMROIHMRGSQMRWTIIH¾I\IYVSTI +6%,%1;=0-)

Key customers &YW]TVSJIWWMSREPW´%XLPIXIW WTSVXW TVSJIWWMSREPW8LSWI[ERXMRKXSPSWI [IMKLX)\IVGMWIIRXLYWMEWXW8LSWI[MXL QIHMGEPGSRHMXMSRW

Plans for 2016 8SGSRXMRYII\TERWMSRMRXLI9/7TIIH¾I\ EVIEGXMZIP]PSSOMRKJSVWYMXEFPIWXYHMS WTEGIW[MXLMRI\MWXMRKK]QIRZMVSRQIRXW EW[IPPEWXLITSWWMFPIEGUYMWMXMSRSJI\MWXMRK LIEPXLGPYFWERHK]QW

Key Personnel Graham Wylie 'LEMVQER About us JVSQXLIMVWIWWMSR8LIW]WXIQEPPS[WJSV Paul Ferris %7TIIH¾I\WIWWMSRMWEH]REQMG ETVSJIWWMSREPEXLPIXIXSXVEMREPSRKWMHI 1EREKMRK(MVIGXSV I\TIVMIRGIJSVEPPMRZSPZIH7QEPPKVSYTWSJ ETIRWMSRIVEWXLIQEGLMRIWVIWTSRHXS Ibrar Ali TISTPIXVEMRXSKIXLIV[MXLERI\TIVMIRGIH ]SYVJSVGIEWSTTSWIHXSXLIEHHMXMSRSJ ,IEHSJ3TIVEXMSRW TIVWSREPXVEMRIVXSIRWYVIIZIV]SRIMW [IMKLXW8LMWQIERWXLIVIMWPMXXPIXSRS QSXMZEXIHERHKIXXMRKXLIQSWXFIRI½X HEQEKIXSQYWGPIWERHYWIVW *SVQSVIMRJSVQEXMSRTPIEWIGSRXEGX 8)0   )1%-0LIEHSJ½GI$WTIIH¾I\GSQ ±%JXIVLEZMRKQ]WIGSRHFEF]-VIEPP]WXVYKKPIHXSWLMJXXLIFEF][IMKLXERH½X I\IVGMWIMRXSQ]FYW]PMJIWX]PI1]LYWFERHXSPHQIEFSYX7TIIH¾I\ERH-XLSYKLX XLIVI[EWRSLEVQMRKMZMRKMX² RUBY FARRELL, 43, TRAINED WITH SPEEDFLEX NEWCASTLE AS PART OF THE STUDY AND COMMENTS

www.healthclubhandbook.com Health Club Handbook 2016 217 SportsArt ECO-POWR™ is our green technology product line with integrated micro-inverters built into select bikes and ellipticals.

When these ECO-POWR™ products are plugged into a power outlet, the human energy generated is converted into utility-grade electricity.

For more information about Eco-Powr and our line of Cardio, Strength and Medical Equipment, please visit www.gosportsart.com.

+44 1509274440 www.GoSportsArt.com BE SOCIAL WITH US SportsArt House, Unit 2 3 Charnwood Business Park North Road Loughborough LE11 1LE

218 Health Club Handbook 2016 ©2016 SportsArt. All Rights Reserved. www.healthclubhandbook.com COMPANY PROFILE SportsArt 9RMX'LEVR[SSH&YWMRIWW4EVO2SVXL6SEH 0SYKLFSVSYKL0IMGIWXIVWLMVI0)0)9/ Tel: +44 (0) 1509 274440 Email:YOMRJS$KSWTSVXWEVXGSQ ;IF[[[KSWTSVXWEVXGSQ Twitter:$WTSVXW%VXC9/ *EGIFSSO[[[JEGIFSSOGSQ7TSVXW%VX9/ 0MROIH-R[[[PMROIHMRGSQ7TSVXW%VX9/ .)6)1=.)2/-27

About us CSR initiatives: our Eco Powr (Green) Shows attending in 2016 SportsArt manufacture and supply WSPYXMSRWTVSZMHIWYWXEMREFPIVIWYPXWERH -,67%*-&39/EGXMZIIZIRXWMRGPYHMRK a complete range of high quality, WYTTSVXJSVGSQTERMIW[LSEVIPSSOMRKXS ¾EQIGSRJIVIRGI*MVI*MXERHZEVMSYW commercial, retail and Biomedical grade VIHYGIXLIMVGEVFSRJSSXTVMRXW;I[SVO LIEPXLERHQIHMGEPWLS[W ½XRIWWIUYMTQIRXTVSHYGXW)WXEFPMWLIH alongside numerous solution partners to in 1977, SportsArt supplies over 80 TVSZMHIESRIWXSTFYWMRIWWQSHIP Key personnel countries worldwide and continues to Jeremy Jenkins develop innovative and industry leading Key customers Managing Director WSPYXMSRW;IEVIEPWSTMSRIIVWSJXLI 4VMHI½XRIWW9RMZIVWMX]SJ7SYXLEQTXSR Roger Eldergill eco powr “Green System” which converts ;MRGLIWXIV'SPPIKI

Membership Management

Stock Control Rental Management

.PM[*LY[PÄJH[LZ Accounts Receivables

Point of Sale Lead & Retail Management © iStock

Reservation

Webshop Facebook Booking App Digital Signage Promotions Kiosk

24/7 support | 18 languages | 54 countries | 1.200 customers | Single & Multi Club COMPANY PROFILE TAC | The Assistant Company Schildbach 111, Hartberg, Styria, 8230, Austria

Tel: +43 3332 6005 990 Fax: +43 3332 6005 950 Email:SJ½GI$XEGIYGSQ Web: www.tac.eu.com Facebook: www.facebook.com/reservationassistant LinkedIn: www.linkedin.com/Company/tac-gmbh GUENTHER POELLABAUER

About us receivables management. directions with sales and marketing; TAC | The Assistant Company is a global ˆ6IWIVZEXMSR%WWMWXERX¯7TE  providing customers an excellent software development company with its %GXMZMX]7SJX[EVI resource management software headquarters in Hartberg, Austria which Spa & Activity Software Reservation was founded in 2001. TAC specializes in Assistant manages all spa services and 7LS[WEXXIRHMRKMR developing and implementing software activities with just a single tool – from Meet the Top (Spain), ITB (Germany), solutions for Membership Management and booking appointments up to organising FIBO (Germany), HITEC (USA), ISPA Spa & Activity Management. Already, 1.200 resources. (USA), Interbad (Germany). customers in 54 countries save valuable time every day; they delight their guests with a /I]GYWXSQIVW /I]TIVWSRRIP service that is second to none, and strike out Fitness clubs (e.g. Aspria, MIGROS), health 8LSQEW6SIWWPIV on new paths in sales and marketing. clubs, single-sites and multi-property chains. Managing Director +YIRXLIV4SIPPEFEYIV Product range and services 4PERWJSV Managing Director ˆ'PYF%WWMWXERX¯1IQFIVWLMT7SJX[EVI 'SRXMRYIXSWYTTSVXXLI½XRIWWERH Our Membership software organises health business with a state-of-the-art For more information please contact EPPTVSGIWWIWSJEQSHIVR½XRIWW software solution; delighting customers TEL: +43 3332 6005 990 club – from check-in up to accounts with innovative solutions and new EMAILSJ½GI$XEGIYGSQ

“The TAC software solution facilitates our organizational work and enables us to delight our guests with convenient functions such as gift GIVXM½GEXIW8LIWSJX[EVILIPTWYW take care of our guests attentively and represents our clubs as one of the most extraordinary and classy ones..” %746-%1-',%)07-)&)6 +63948)',2303+=(-6)'836

www.healthclubhandbook.com Health Club Handbook 2016 221 ARTIS®, THE ART OF ATTRACTION AND RETENTION.

+45% ATTENDANCE

+10% MEMBERSHIPS

+26POINTS SATISFACTION INDEX

Recent surveys of a selected number of worldwide facilities featuring ARTIS® by Technogym uncovered an increase in membership sales and daily visits by members, as well as a substantial rise in customer satisfaction. WATCH THEIR SUCCESS STORIES ON TECHNOGYM.COM/ARTIS #ARTISCLUB

222 Health Club Handbook 2016 www.healthclubhandbook.com COMPANY PROFILE Technogym

Two The Boulevard, Cain Road, Bracknell, Berkshire, RG12 1WP, UK Tel:  1344 300236 Fax:  1344 300238 Email: [email protected] Web: www.technogym.com Twitter: @Technogym Facebook: www.facebook.com/Technogym LinkedIn: www.linkedin.com/company/technogym 2)6-3%0)77%2(6-

About us Key customers Shows attending in 2016 Founded in 1983, Technogym is the We supply clubs, hotels, spas, rehabilitation -,67%*-&36MQMRM;IPPRIWW7-&)' world’s leading supplier of Wellness and centres, corporate gyms, universities, 9/7-&)')9)PIZEXIYOEGXMZI*PEQI Fitness products, services and solutions. sports facilities, athletes, homes and more. Conference, National Fitness Awards. With over 2,200 employees across 14 8LIWIMRGPYHI7X+ISVKI´W4EVO XLI*IVVEVM branches, Technogym is present in 100 ERH1G0EVIR*XIEQW JSSXFEPPXIEQW Key personnel countries. More than 65,000 Wellness Chelsea FC, AC Milan, Inter Milan and Nerio Alessandri centres are equipped with Technogym .YZIRXYW ERHQER]QSVI Founder and President and 35 million users train every day on Steve Barton Technogym equipment. Technogym Plans for 2016 7EPIW(MVIGXSV9/ [EWXLISJ½GMEPWYTTPMIVJSVXLITEWX½ZI ;I[MPPGSRXMRYIXSPIEH½XRIWW Simon Clarke Olympic Games, and has been appointed innovation with connected products, 7EPIW(MVIGXSV /I]EGGSYRXW 9/ EWXLI3J½GMEP7YTTPMIVJSV6MS devices and apps. In line with our mission Paul Morris as the Wellness Company, we will also 7EPIW(MVIGXSV ,SQI ,SWTMXEPMX] 9/ Product range and services build on the growing success of Let’s Alex Bennett We provide a full range of best-in-class Move for a Better World. 2016 marks the 1EVOIXMRK(MVIGXSV9/ cardiovascular, strength and functional third edition of this global campaign which equipment for both professional and inspires people to get moving for their For more information please contact home use. We have also developed an community whilst raising awareness of 8)0   ecosystem of smart applications, consoles childhood inactivity. *%<   and networks that allow operators to EMAIL: [email protected] engage end-users both in and outside the gym, and run their facilities more IJ½GMIRXP];ISJJIVERIRHXSIRH Wellness solution, including consultation, XVEMRMRKERHGIVXM½GEXMSRQEVOIXMRK support, interior design, installation and maintenance, technical support, warranty ERHWIVZMGIGSRXVEGXWERH½RERGMEP solutions. www.healthclubhandbook.com Health Club Handbook 2016 223 TVS SPORTS SURFACES .`TÅVVYPUNZWLJPHSPZ[Z

QFREE WEIGHTS FLOORING – FUNCTIONAL TRAINING – DANCE STUDIOS. QCUSTOMISED COLOURS & FLOOR GRAPHICS. QSPECIALIST ACOUSTIC SOLUTIONS. QPROFESSIONAL INSTALLATION. QSURFACES FOR INDOOR & OUTDOOR SPORTS.

O[[W!^^^ÅVVYZN`TZJVT ;LS! -H_! ,THPS!ZHSLZ'ÅVVYZN`TZJVT >LI!^^^ÅVVYZN`TZJVT COMPANY PROFILE TVS Sports Surfaces

0S[&E]'EVVW-RHYWXVMEP)WXEXI'SQQIVGI7XVIIX,EWPMRKHIR0ERGEWLMVI&&.89/

Tel: +44 (0) 1706 260 220 Fax: +44 (0) 1706 260 240 Email: WEPIW$¾SSVWK]QWGSQ Web: [[[¾SSVWK]QWGSQ Twitter:$¾SSVWK]QW LinkedIn: https://www.linkedin.com/company/tvs-sports-surfaces Facebook: https://www.facebook.com/TVSSportsSurfaces/ %2(=63&)687

What additional services do Which industry shows/events will you offer? you be attending this year? Our additional services include sports 0-;7%08)<7*2)\TS7-&)'9/ hall resurfacing, line marking, project Sports Facilities Show, Body Power and QEREKIQIRXK]Q¾SSVHIWMKRERH ukactive events. specialist acoustic solutions. Key personnel Who are your key customers? Paul Lafone1EREKMRK(MVIGXSV TVS have a wealth of experience working Andy Roberts9/7EPIW1EREKIV What year was your company with well known brands such as Pure Gym, established? 2009 Chelsea FC, Virgin Active, Xercise4Less, For more information please contact Anytime Fitness, easy Gym, Lifestyle TEL: +44 (0) 1706 260 220 What is the name of your parent *MXRIWW7LIJ½IPH,EPPEQ9RMZIVWMX](IVF] EMAIL: WEPIW$¾SSVWK]QWGSQ company 9RMZIVWMX]ERH)RKPERH6*9 TVS Sports Surfaces is a division of Total Vibration Solutions Limited.

What is your product range? ;ISJJIVGPMIRXWEHMZIVWIVERKISJ¾SSVMRK materials suitable for indoor and outdoor surfacing. Our products are frequently installed in gyms, leisure centres, sports halls, playgrounds, athletic tracks and multi-use games areas. We also supply IPEWXMGPE]IVWJSVEVXM½GMEPTMXGLIW

What are your main services? 7YTTP]HIPMZIV]ERHMRWXEPPEXMSRSJ¾SSVMRK materials, including elastic layers designed for sports, leisure and playground facilities. www.healthclubhandbook.com Health Club Handbook 2016 225 TRAINFITNESS

Licence-free, pre-designed small group training programmes | delivered by PTs and gym instructors

Licence-free, pre-choreographed programmes taught to music | by group ex instructors

QUALIFICATIONS | REPs-accredited level 2, 3 and 4 qualifications

Continuing professional development courses designed to CPD | advance the careers of fitness professionals

226 Health Club Handbook 2016 www.healthclubhandbook.com COMPANY PROFILE

TRAINFITNESS

2A Moonraker Point, Pocock Street, London, SE1 0FN 8IP   TRAINFITNESS )QEMPMRJS$XVEMR½XRIWW ;IFWMXIXVEMR½XRIWW 8[MXXIV $86%-2*-82)77MRX Facebook[[[JEGIFSSOGSQXVEMR½XRIWWMRX

About us ¾SSVMRXLIWXYHMSSVSYXHSSVW8LI]EVI 4MPEXIW3P]QTMGPMJXMRKERHMRHSSVG]GPMRK Industry specialists Fitness Industry 8WLVIH QIXEFSPMGGMVGYMX 8W[MRK ;IEPWSTVSZMHIEVERKISJKVSYTI\'(W )HYGEXMSR½XRIWWJ\NYQTFYQT]ERH OIXXPIFIPP 8WTVMRX GSRHMXMSRMRK 8 (:(WERHPIEVRMRKVIWSYVGIW IXIEGLIVTVSLEZIQIVKIHXSJSVQ ½KLX 11% 8FPEWX FSH][IMKLX ERH TRAIN*-82)77ETVSZMHIVSJIRHXS 8TYQT VIWMWXERGI  Key customers IRHIHYGEXMSRERHI\IVGMWITVSKVEQQMRK 9THEXIHXLVIIXMQIWTIV]IEV ;IHIPMZIVQEVOIXPIEHMRK½XRIWW solutions. J\[SVOSYXWEVIQMRYXITVI GSYVWIWERHTVSKVEQQIWXSGSRWYQIVW GLSVISKVETLIHGPEWWIWXEYKLXXSQYWMGF] instructors, personal trainers, and health Product range and services KVSYTI\MRWXVYGXSVW8LI]EVITYQTJ\ GPYFSTIVEXSVWEVSYRHXLI[SVPH ;ISJJIVX[SVERKIWSJPMGIRGIJVII440 WXYHMSVIWMWXERGI FPEWXJ\ FSH][IMKLX  JVIII\IVGMWITVSKVEQQIW8ERHJ\ ½KLXJ\ 11% WXSQTJ\ WXIT ERH Key personnel 9THEXIHWM\XMQIWTIV]IEV8[SVOSYXW KVSSZIJ\ HERGI 8LMWVERKIMRGPYHIW Steele Williams EVIQMRYXITVIHIWMKRIH,--8WIWWMSRW XLIKVSYT[IPPRIWWERH[IMKLXPSWW (MVIGXSV that can be delivered by personal trainers, TVSKVEQQIFSH]J\ Michael Betts K]QERHKVSYTI\MRWXVYGXSVWSRXLIK]Q ;IHIPMZIVSZIVPIZIPERH (MVIGXSV 6)4WEGGVIHMXIHUYEPM½GEXMSRWERH'4( Mark Crowhurst GSYVWIWMRGPYHMRKTIVWSREPXVEMRMRK]SKE &YWMRIWW(IZIPSTQIRX

*SVQSVIMRJSVQEXMSRTPIEWIGSRXEGX 8)0   )1%-0MRJS$XVEMR½XRIWW

Health Club Handbook 2016 227 228 Health Club Handbook 2016 www.healthclubhandbook.com COMPANY PROFILE USN UK

Seven House, High Street, Longbridge, West Midlands, B31 2UQ, UK

Tel: 0845 1800 556 Fax: 0845 1800 557 Email: [email protected] Web: www.usn.co.uk Twitter: @USN_UK Facebook: www.facebook.com/USNUK JASON OAKLEY

About us Argos, Amazon, DW Sports and Fitness, USN UK - Leader in Sports Nutrition CLF Distribution and other independent & Bodybuilding Supplements. Market gyms and retailers. leaders in sports nutrition, here at USN we pride ourselves in offering only the Plans for 2016 best sports supplementation and expert USN UK have invested heavily in research advice. Aimed at fuelling the ambition of and development of new products. ER]½XRIWWIRXLYWMEWXEGVSWWXLIKPSFI Coming 2016; ISOLEAN; ISOCO; Whey our ambition is to help any individual that Wafer; B4 Burn; B4 Bomb; Amino Stim; has a goal or objective to reach higher and the new PureFit range. and push harder. Shows attending in 2016 Product range and services USN UK will be heavily involved at the Our #ChallengeYourself ethos gives a Bodypower Expo 13th-15th May 2016 at clear indication of how we work, we the NEC, Birmingham. Please do come want to motivate you to try something and see us at our stand to learn more. new. USN UK has an extensive range of products to suit every individual, Key personnel whatever your goal. Whether that is Jason Oakley Endurance for Sport, Weight Loss & Managing Director Toning, General Health & Wellbeing or Andy Lewis 1YWGPI+EMR &YMPHMRK[I´VIGSR½HIRX Commercial Director we have a suitable product for you. Steve Bernstein Sales Director Key customers Daniel Clarke USN products are available from our Commercial Manager SJ½GMEP[IFWMXIERHZEVMSYWVIXEMPIVW and wholesalers across the UK. These For more information please contact include: Tropicana Wholesale, Muscle TEL: 0845 1800 556 Finesse, Holland & Barrett, Met-RX, EMAIL: [email protected] www.healthclubhandbook.com Health Club Handbook 2016 229 The Ultimate Indoor Bike

Developed in partnership with world class athletes, the Wattbike is the most advanced indoor bike available today. Combining the most realistic ride feel with unrivalled accurate, reliable, repeatable data, the Wattbike has revolutionised indoor cycling. Now with the Wattbike Hub, users can download bespoke tests, workouts and training plans, as well as anlayse and share every session with ease via smartphones and tablets.

Contact the Sales team on 0115 945 5450 and revolutionise230 Health your Club indoor Handbook cycling 2016 today. @wattbikewww.healthclubhandbook.com/wattbike /wattbike COMPANY PROFILE Wattbike Vermont House, Nottingham South and Wilford Industrial Estate, Nottingham, Nottinghamshire, NG11 7HQ, UK

Tel: +44 (0) 115 945 5450 Email: [email protected] Web: www.wattbike.com Twitter: @wattbike Facebook: www.facebook.com/wattbike STEVE MARSHALL

About us SRXLIK]Q¾SSVSVMRXLIWXYHMS workouts and training plans created Wattbike Ltd is the creator of the The revolutionary Wattbike Hub is by world leading sport scientists and Wattbike, a revolutionary indoor bike the ultimate training partner, available coaches. The Wattbike Hub will also developed in association with world class on smartphone and tablet, providing allow users to share workouts and follow athletes. Offering outstanding versatility, tests, workouts, plans and analysis on each other’s progress on social media the Wattbike has become an essential all Wattbike sessions. Wattbike Power platforms. The app will enable all users to piece of equipment within major health Cycling provides a unique group cycling unlock the potential of the Wattbike. ERH½XRIWWTVSZMHIVWEGVSWWXLI[SVPH experience and Wattbike Expert Software is the most in depth analysis Shows attending in 2016 Product range and services software available today. FIBO, London Bike Show, The Cycle Wattbike Trainer – A low resistance Show, Leisure Industry Week indoor training tool. Fully adjustable to Key customers create the perfect riding position. Unique Major Health and Fitness chains, Key personnel dual air and magnetic resistance provides Independent Fitness Centres, Elite Sports Steve Marshall the feel of riding a real bike. Teams, National Governing Bodies, UK Sales Manager Wattbike Pro – A higher resistance Medical Facilities, Education Facilities, Gary Mason version of the Wattbike Trainer. Military, Home Users. Sales Manager - Military and Uniformed Services Additional services Plans for 2016 Ray Redman Wattbike Ltd provide a unique digital The Digital Platform, the Wattbike Hub, Regional Sales Manager - London and platform to engage your clients either will be updated to include exclusive South West Josh Cardwell Regional Sales Manager - Central “Our members range from those who simply want to improve their lifestyle Catherine Lineker XLVSYKLXSIPMXIEXLPIXIW8LI¾I\MFMPMX]SJXLI;EXXFMOI´WWIXYTERHMRFYMPXXIWXMRK Regional Sales Manager - North features means that we can use it with all of our members in different ways to help them get results.” For more information please contact RICK CRAWFORD, FITNESS INNOVATION AND DEVELOPMENT MANAGER, TEL: +44 (0) 115 945 5450 NUFFIELD HEALTH WEB: www.wattbike.com

www.healthclubhandbook.com Health Club Handbook 2016 231 Xn Leisure Software Solution Provider

WHAT WE CAN DO FOR YOU A portfolio of LMS solutions to include ůeƵ±ųÚƵĜĹĹĜĹčűŸåĬüŸåųƴĜÏåĵŅÚƚĬåŸƋŅŅýåų better leverage of your existing resources, ĜĹÏų屟ĜĹčŞųŅĀƋ±ÆĜĬĜƋƼ±ĹÚåþÏĜåĹÏƼţ

497574)9(84++*7.3ȪOUR PRODUCT OFFERING

 Self Service Solutions EPOS Event Ticketing ‡·  Self Service Kiosk’s ‡· EPOS ·‡ Event Ticketing 24 Hour Gym systems ‡· MembershipMembership ManagementManagement ‡· Web Web Membership Membership & & Bookings Bookings ·‡ Budget Gyms Bookings Course Management Local or Hosted Solutions · Bookings · Course Management ·‡ Local or Hosted Solutions ‡ Fast Track Kiosks ‡ Business Intelligence Tools ‡ DataHub partner

85D Park Drive, Milton Park Tel +44 (0)870 80 30 700 @xnleisure Abingdon, Oxon, OX14 4RY Email [email protected] xn-leisure-systems-limited xnleisureţÏŅĵ 232 Health Club Handbook 2016 www.healthclubhandbook.com COMPANY PROFILE

Xn Leisure Systems Ltd (4EVO(VMZI1MPXSR4EVO%FMRKHSR3\JSVHWLMVI3<6=9/

Tel: 0870 80 30 700 Email: [email protected] Web: www.xnleisure.com Twitter: @xnleisure 0MROIH-R[[[PMROIHMRGSQGSQTER]\RPIMWYVIW]WXIQWPMQMXIH JASON WATTS

About us ˆ 'LIGOWLIIXW Key customers Xn Leisure is a leading software ˆ Course management, with iPod hand Our customers include Local Authorities, management solutions provider, with over held registers 8VYWXW*EGMPMX]1EREKIQIRX,SYV 4 decades of experience delivering award ˆ )ZIRXXMGOIXMRKWSPYXMSRW 0S['SWX+]QW'PMQFMRK'IRXVIW winning IT software. Thousands of users ˆ &YWMRIWW-RXIPPMKIRGIERH-RHYWXV] 7OM'IRXVIW+]QREWXMGWGPYFWERHXLI FIRI½XJVSQSYV[IEPXLSJORS[PIHKI 7XERHEVH&IRGLQEVOMRK(EXE,YF Private sector. and expertise. Our portfolio includes self-service and web solutions that Additional services Plans for 2016 enable improved control of resources, to Xn Leisure’s ongoing investment in 3YVTSVXJSPMSSJWSPYXMSRWGSRXMRYEPP] MRGVIEWITVS½XEFMPMX]ERHIJ½GMIRG] product development provides enhanced HIZIPSTJSGYWMRKSRQEVOIXRIIHWERH JIEXYVIWERHFIRI½XTEGOIHMRRSZEXMSRW customer focus groups. We will be Product range XLEXWIXMRHYWXV]WXERHEVHWERHVIMRJSVGI releasing a number of new solutions in ˆ 0SGEPP]SVGIRXVEPP]LSWXIHW]WXIQW XLIGSQTER]´WTSWMXMSREWEPIEHMRK XLEX[MPPMQTVSZIMRHYWXV]HEXE ˆ Web based membership and prospect solution provider. Xn’s business culture WXERHEVHWIJ½GMIRG]GYWXSQIVWIVZMGI management VI¾IGXWXLIJVMIRHP]TISTPISVMIRXEXIH and ROI. ˆ -RRSZEXMZIFSSOMRKW)TSWXMGOIXMRK nature of the leisure sector with a huge and session management software JSGYWSRUYEPMX]ERHLMKLTIVJSVQERGI Shows attending in 2016 ˆ 3RPMRIFSSOMRKWERHQIQFIVWLMT XLVSYKLSYXXLIFYWMRIWWIWTIGMEPP][MXLMR ˆElevate ˆSIBEC UK & EU ˆ Self-service solutions

±;LIXLIVRI[SVI\TERHMRKERI\MWXMRKW]WXIQ]SYGERFIGSR½HIRXXLEX]SYLEZI Key personnel EKVIEXTEVXRIVXS[SVO[MXLEX

Industry organisations

Our industry organisations section gives up-to-date details of fitness sector bodies both in the UK and internationally. Organisations are listed in alphabetical order for ease of reference

American College of Sports Medicine (ACSM) Email [email protected] Web www.acsm.org Description ACSM is the largest sports medicine and exercise science organisation in the world.

British Association of Sport and Exercise Sciences (BASES) Email [email protected] Web www.bases.org.uk

Description BASES is the professional body for all those with an BUSINESS IMAGES SHUTTERSTOCK.COM/MONKEY PHOTO: interest in the science of sport and exercise. CIMSPA: Raising standards of the physical activity workforce

British Universities & Colleges Sport (BUCS) Chartered Institute for the Management of Email [email protected] Sport and Physical Activity (CIMSPA) Web www.bucs.org.uk Email [email protected] Description The national governing body for higher education Web www.cimspa.co.uk sport in the UK, a membership organisation with charitable status. Description Launched in 2011, CIMSPA is the professional development body for the UK’s sport and physical activity sector.

Capre (Children’s Activity Professionals Register) Email [email protected] Chief Culture & Leisure Officers Association (CLOA) Web www.capregister.org Email [email protected] Description Capre, owned and operated by SkillsActive, is an independent Web www.cloa.org.uk register for individuals working in the children’s physical activity industry. Description Exclusively represents senior strategic leaders managing public sector cultural, tourism and sport services.

234 Health Club Handbook 2016 www.healthclubhandbook.com Club Managers Association of Europe Web www.cmaeurope.org Description A non-profit making professional association with members involved in the management of sports clubs (golf, tennis, sailing and other sports), health & fitness clubs, leisure, city and dining clubs.

EuropeActive Web www.europeactive.eu Description EuropeActive – formerly the European Health and Fitness Association – is the leading not-for-profit organisation representing the

PHOTO: SHUTTERSTOCK.COM/CLOWNBUSINESS PHOTO: whole of the European health and fitness sector in Brussels. ISPA represents facilities and providers in over 70 countries

European Register of Exercise Professionals (EREPS) International SPA Association (ISPA) Email [email protected] Email [email protected] Web www.ereps.eu.com Web www.experienceispa.com Description A pan-European system, EREPS is an independent process Description Recognised worldwide as the professional organisation and for the registering of all instructors, trainers and teachers working voice of the spa industry, representing health and wellness facilities and across Europe in the exercise and fitness sector. providers in more than 70 countries.

Inclusive Fitness Initiative (IFI) Register of Aquatic Professionals (RAPs) Email [email protected] Email [email protected] Web www.efds.co.uk/inclusive_fitness Web www.aquaticregister.org Description Leads the way in providing accessible physical activity and Description An independent public register of aquatic professionals, in increasing participation amongst disabled people. governed in partnership with the ASA, RLSS and STA.

International Health, Racquet and Register of Exercise Professionals (REPs) Sportsclub Association (IHRSA) Email [email protected] Email [email protected] Web www.exerciseregister.org Web www.ihrsa.org Description REPs is an independent, public register which recognises Description IHRSA is a trade association serving the health club and the qualifications and expertise of health-enhancing exercise instructors fitness industries worldwide. in the UK, providing a system of regulation for instructors and trainers.

www.healthclubhandbook.com Health Club Handbook 2016 235 LISTINGS

SkillsActive Email [email protected] Web www.skillsactive.com Description The Sector Skills Council for active leisure, learning and wellbeing, working across the seven sectors of sport, fitness, the outdoors, caravans, playwork, hair and beauty.

sporta

Email [email protected] BUSINESS IMAGES SHUTTERSTOCK.COM/MONKEY PHOTO: Web www.sporta.org Sport England: Driving participation in a wide range of sports Description sporta is a membership association that represents cultural and leisure trusts and social enterprises throughout the UK. Sport England Email [email protected] Sport and Recreation Alliance Web www.sportengland.org Email [email protected] Description Sport England works to increase the number of people who Web www.sportandrecreation.org.uk take part in sport regularly, and with the new government sport strategy will Description An umbrella body for sport and recreation in the broaden its focus to encompass other forms of physical activity. United Kingdom, representing 320 organisations such as the FA, the RFU, British Athletics, British Rowing and the Exercise Movement and Dance Partnership. ukactive Email [email protected] Web www.ukactive.com Description A body existing to serve any organisation in the United Kingdom with a role to play in, or benefit to be gained from getting more people, more active, more often.

UK Spa Association (SPA-UK) Email [email protected] Web www.spa-uk.org Description SPA-UK supports and advances the spa industry and its employees, representing the entire sector with one voice.

Youth Sport Trust Web www.youthsporttrust.org ukactive supports any organisation in the UK that aims to Description An independent charity devoted to changing young get more people, more active, more often people’s lives through sport.

236 Health Club Handbook 2016 www.healthclubhandbook.com exhibition centre cologne MEET THE GLOBAL FITNESS INDUSTRY AT FIBO: 7 – 10 APRIL 2016

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www.healthclubhandbook.com Health Club Handbook 2016 237 PRODUCT SELECTOR

Use the Product Selector to find the item you need, then choose a supplier. You can turn Initial Washroom Services to the Supplier Contacts pages (pages 246–258) to find details for your chosen supplier www.initial.co.uk/hand-drying/ Miele Professional www.miele-professional.co.uk

AIR CONDITIONING IHRSA Pellikaan Construction CLIMBING WALLS Big Ass Fan Company www.ihrsa.org www.pellikaan.com Freedom Climber www.bigassfans.com sporta Willmott Dixon Limited www.freedomclimber.co.uk Daikin Airconditioning www.sporta.org www.willmottdixon.co.uk Innovative Leisure UK Ltd The Swimming Teachers www.innovativeleisure.co.uk www.daikin.co.uk Association STA CATERING SUPPLIES www.sta.co.uk Equipline Ltd CLOTHING/FOOTWEAR ARCHITECTS/ www.equipline.co.uk Beat Concepts ukactive DESIGNERS +44 (0)20 8206 2299 www.ukactive.com Archer Architects CHILDREN’S FITNESS Blu Leisure Ltd www.archerarchitects.co.uk AV/MULTIMEDIA/ Cyber Coach www.bluleisure.co.uk www.cyber-coach.co.uk Concept Plc SOUND Corporate Trends www.concept-plc.com AB Audio Visual EQ Fitness www.corporatetrends.co.uk www.eqfitness.co.uk The Gym Designer www.abaudiovisual.co.uk Kylemark www.thegymdesigner.co.uk ESL Gymkids www.kylemarkworkwear.co.uk www.veqtor.co.uk Mass Designers www.esl-systems.co.uk Leisurewear Direct www.massdesigners.com Global Audio Visual iDEA www.leisureweardirect.com www.ideagetactive.com Saturn Projects Solutions Ltd Simon Jersey www.saturnprojects.com www.globalavs.co.uk Teachsport www.simonjersey.com www.teachsport.org Zynk Design Hutchison Technologies Ltd www.hutchison-t.com www.zynkdesign.com ZigZag COMMUNICATIONS Leisure Sound Solutions www.zigzaguk.com Zycomm Electronics ASSOCIATIONS/ www.leisuresoundsolutions.co.uk www.zycomm.co.uk TRADE BODIES CLEANING Mood Media Amateur Swimming www.moodmedia.co.uk AddGards Ltd COMPUTER SYSTEMS/ Association ASA www.addgards.com SOFTWARE Sound Dynamics Ltd www.swimming.org Book4Time www.sound-dynamics.co.uk Bonasystems Ltd Badminton England www.bonasystems.com www.book4time.com www.badmintonengland.co.uk BUILDING/ Diversey Care Booker Software British Weight Lifting CONSTRUCTION www.diversey.com www.booker.com www.britishweightlifting.org Createability Gojo Cascade3d www.createability.co.uk CIMSPA www.gojo.com www.cascade3d.com www.cimspa.co.uk Love Build Gym Guard Concept Software Systems www.lovebuild.co.uk IDEA Health & Fitness www.gymguard.co.uk www.csscorporate com Association PE Contracts Indepth Hygiene Services Delta Computers www.ideafit.com www.pecontracts.com www.indepthhygiene.co.uk www.deltacomputerservices.co.uk

238 Health Club Handbook 2016 www.healthclubhandbook.com eGym GmbH SpaSoft Traffic Health and Fitness ENERGY MANAGEMENT www.egym.com www.springermiller.com www.traffichealthandfitness.com The Energy Desk ESP Leisure SportSoft UK Ltd TTS Consultants www.theenergydesk.co.uk www.e-s-p.com www.sportsoft.co.uk www.ttsconsultants.com EvoEnergy eXerp Syx Automations WTS International www.evoenergy.co.uk www.exerp.com www.syxautomations.co.uk www.wtsinternational.com Powermaster Front Desk Inc TAC IT www.power-master.co.uk DESIGN www.frontdeskhq.com www.tac.eu.com Pure World Energy Alliance Leisure Services www.pureworldenergy.com Glofox Tascomi Ltd (Design, Marketing & www.glofox.com www.tascomi.com Project Management) RES Renewable Green 4 Solutions Virtuagym www.allianceleisure.co.uk Energy Systems www.green4solutions.com www.virtuagym.com/software www.res-group.com FaulknerBrowns Architects www.faulknerbrowns.co.uk Gumnut Systems Wahanda ENVIRONMENTAL www.wahanda.com International Resolution Design Ltd SERVICES www.gumnuts.com Xpiron Inc www.resolutiondesign.co.uk The Carbon Trust www.xpiron.com iGo Figure Inc WTS International www.carbontrust.com www.igofigure.com www.wtsinternational.co CONSULTANCY/ Ozofresh Inta Fitness www.ozofresh.co.uk www.intafitness.com RESEARCH DISABLED ACCESS Asia Spa & Leisure Intelligenz Solutions The Active Hands Company EVENT MANAGEMENT Consulting ASLC www.activehands.com www.intelligenzsolutions.com www.aslc-leisure.com Forum Events www.forumevents.co.uk Leisure Safety Link Evac+Chair Clear Innovations Ltd International Ltd www.intafitness.com www.clear-innovations.co.uk New Events Ltd www.evacchair.co.uk www.neweventsltd.com Mindbody Inc GET Solutions www.mindbodyonline.com www.getsolutions.co.uk DRINKS – NON- FACILITIES ALCOHOLIC OFS GG Fit Ltd MANAGEMENT www.ofsoftware.biz www.ggfit.com A G Barr plc Building Additions www.agbarr.co.uk www.buildingadditions.co.uk Omnico Impact Spa Leisure www.omnicogroup.com & Fitness Britvic Soft Drinks Halo Leisure Services www.britvic.com Paradigm Shift www.impactslf.co.uk Limited (WAM) www.paradigmsft.com www.maxyourassets.com Leisure-net Solutions Ltd Lucozade Sport / Suntory www.lucozade.com Premier Software Solutions www.leisure-net.org Sports and Leisure www.premiersoftware.co.uk Management Oxygen Consulting Nestle Waters www.nestle-waters.com www.everyoneactive.com Quinyx www.oxygen-consulting.co.uk www.quinyx.com The Project Network & Co The Red Bull Company Ltd FINANCIAL SERVICES www.theprojectnetworkand.co www.redbull.com ResortSuite Alliance and General www.resortsuite.com Right Directions Twinings Teas Leasing Limited www.twinings.co.uk SDA Software www.rightdirections.co.uk www.allianceandgeneral.co.uk www.sdasoftware.net Strategic Leisure Ltd Vita Coco www.strategicleisure.co.uk www.vitacoco.co.uk www.healthclubhandbook.com Health Club Handbook 2016 239 SOCIALPRODUCT CONTACTS SELECTOR

FINANCIAL SERVICES FitQuest Concept2 Ltd FitPro Continued www.miefitquest.com www.concept2.co.uk www.fitpro.com Alliance Leisure Services Leisure Vend Core Health and Fitter International Inc (Design, Build & Fund) www.leisurevend.co.uk Fitness Trading www.fitter1.com www.allianceleisure.co.uk www.corehandf.com Myzone Flowin AB Asset Advantage Ltd www.myzone.org Coretex www.flowin.com www.assetadvantage.co.uk www.thecoretex.co.uk POWERbreathe FreeMotion Fitness DFC Debit Finance Group www.powerbreathe.com Cranlea & Company www.freemotionfitness.co.uk www.debitfinance.co.uk www.cranlea.co.uk Tanita Europe BV Gamercize Fiserv www.tanita.eu Cybex International UK Ltd www.gamercize.net www.fiserv.com www.cybexintl.com Gen3 Kinematics Harlands Group FITNESS EQUIPMENT Dance Machine www.gen3kinematics.com/home.php www.harlandsgroup.co.uk Absolute Performance www.pulsedancemachine.co.uk www.aperformance.co.uk Gervasport LDF - Fitness Eleiko Sport AB www.gervasport.bg Equipment Leasing Airex AG www.eleikosport.se www.ldf.co.uk www.my-airex.com Gravity UK LLP Ergo-Fit GmbH www.gravityuk.net London & Zurich Ltd Alter-G www.ergo-fit.de www.landz.co.uk www.alterg.com Green Fitness Equipment Co Escape Fitness www.greenfitco.com PMD Leasing Ltd Amazon Leisure (UK) Ltd www.escapefitness.com www.pmdleasing.co.uk www.amazon-leisure.co.uk Gym Academy EXF Perform Better Europe www.gymacademy.co.uk Portman Asset Finance Ltd Amer Sports UK www.exf-fitness.com www.portmanassetfinance.co.uk & Ireland Ltd Gym80 www.amersports.com Exigo www.gym80.de Shire Leasing plc www.exigostrength.com www.shireleasing.co.uk Anytime Leisure Gymkit UK www.anytimeleisure.co.uk The Fit Group www.gymkituk.com www.thefitgroup.co.uk FIRE DETECTION Aquabags HaB Direct www.habdirect.co.uk Fireco www.aquabags.eu Fit Quote www.firecoltd.com www.fitquote.co.uk Balanced Body HUR (UK) Ltd www.pilates.com Fit4Sale USA Inc www.huruk.co.uk FITNESS ASSESSMENT www.fit4sale.com Hydro Physio Better Belly BBE Boxing www.bbe-boxing.com FitLinxx UK www.hydrophysio.com www.betterbelly.co.uk www.fitlinxx.net BODY BIKE Idass Bodystat www.idass.com International A/S Fitness Anywhere/TRX www.bodystat.com www.trxtraining.com www.body-bike.com Indigo Fitness Derwent Healthcare Ltd www.indigofitness.com Bodypower Sports Plc Fitness Systems Limited www.derwenthealthcare.com www.fitnesssystems.co.uk www.fitness-superstore.co.uk Indoor Walking Fitech UK www.indoorwalking.net Central Sports Fitness Warehouse Ltd www.fitech.co.uk www.fitnesswarehouseuk.com www.centralsports.co.uk Indoorcycling Group - ICG fitlosophy Inc www.teamicg.com Concept Fitness Fitness-Mad www.getfitbook.com www.fitness-mad.com International Intenza Fitness www.conceptfitnessinternational.co.uk www.intenzafitness.com

240 Health Club Handbook 2016 www.healthclubhandbook.com iRobic Ltd New Level UK Rethink Motion TRX/Fitness Anywhere www.irobicshop.co.uk www.new-level.co.uk www.rethinkmotion.com www.trxtraining.com Iron Grip Barbell Company Octane Fitness UK Ltd Rubicon Sports TuffStuff Fitness Equipment www.irongrip.com www.octanefitness.com www.rubiconsports.co.uk www.tuffstuff.net Johnson Health Tech UK Ltd Origin Fitness Rugged Interactive Ushomi www.johnsonfitness.com www.originfitness.com www.rugged-interactive.com www.ushomi.co.uk Jordan Fitness OSF - On Site Fitness SAQ International Vibrogym UK www.jordanfitness.com www.onsitefitness.co.uk www.saqinternational.com www.vibrogymprofessional.co.uk Jumprope Paramount Fitness Corp Schwinn WaterRower www.jumprope.com www.paramountfitness.com www.schwinn.com www.waterrower.co.uk Keiser UK Ltd Peak Pilates SCIFIT Ltd (UK) Wattbike Ltd www.keiseruk.com www.peakpilates.com www.scifit.uk.com www.wattbike.com Leisure Lines (GB) Ltd Performance SoloStrength WeBuyAnyGym www.leisurelinesgb.co.uk Health Systems Lifestyle Products Equipment.Com www.powerplate.com www.solostrength.com www.webuyanygymequipment.com Les Mills UK www.lesmillsuk.com Physical Company Ltd Speedfitness Ltd Wexer Holdings www.physicalcompany.co.uk www.miha-bodytec.com www.wexer.com Life Fitness www.lifefitness.com Physique Sports Spivitech Ltd Woodway GmbH www.physiquesports.co.uk www.spivi.com www.woodway.de Mad Dogg Athletics www.maddogg.com Pneumex SportsArt World Sales Alliance www.pneumex.com http://gosportsart.com www.wsalliance.com Marpo Kinetics www.marpokinetics.com Podium 4 Sport Stages Cycling Xendon AB www.podium4sport.com www.stagesindoorcycling.com www.xendon.com Marsden Weighing Group www.marsden-weighing.co.uk PowerBlock Fitness Ltd Stairmaster Yoga-Mad www.powerblockfitness.com www.stairmaster.com www.yogamad.com Matrix Fitness Systems Ltd www.matrixfitness.co.uk Powrx UK Strive Enterprises, Inc York Fitness www.powrx.co.uk www.strivefit.com www.yorkfitness.com Medimotion www.medimotion.co.uk Precor Technogym UK Ltd ZigZag www.precor.com www.technogym.com www.zigzaguk.com MedX Germany www.medxonline.co.uk Pulse Fitness Solutions TEK Fitness Ltd www.pulsefitness.com www.tekfitness.co.uk FITNESS PROGRAMMES Merrithew ActivTrax www.merrithew.com Range3D Ltd Telju Commercial Fitness www.activtrax.com www.range3d.com www.teljucommercialfitness.com milon industries GmbH Beachbody, LLC www.milon.com React Fitness ThoraxTrainer www.beachbody.co.uk www.react-fitness.com www.thoraxtrainer.com Mortons Fitness Everyone Active Equipment UK Ltd Re:creation Fitness Total Gym Solutions www.everyoneactive.com www.mortonsfitnessequipment.com www.recreation-fitness.co.uk Tel: +44 (0)115 752 9548 FitPro Nautilus RealRyder True Fitness Technology www.fitpro.com www.nautilus.com International LLC www.truefitness.com www.realryder.com

Health Club Handbook 2016 241 PRODUCT SELECTOR

FITNESS PROGRAMMES Granwood Flooring Orangetheory Fitness INSURANCE Continued www.granwood.co.uk www.orangetheoryfitness.com FitPro Insurance Future Fit Training IDASS Fitness Snap Fitness www.fitpro.com www.futurefit.co.uk www.idass.com www.snapfitness.com John Ansell & Partners Jekajo Dance Junckers Vivafit www.ansell.co.uk www.jekajodance.com www.junckers.co.uk www.vivafit.eu Professional Fitness Les Mills UK Pavigym World Gym International Insurance www.lesmillsuk.com www.pavigym.com www.worldgym.com/franchising www.professional-fitness.co.uk/

Mi Fitness Directory Respol Flooring Solutions Xtravaganza LEGAL SERVICES www.mi-fitnessdirectory.co.uk www.respol.co.uk www.xtravaganza.uk.com Christopher Davidson Momentum Business Total Vibration Solutions HEALTH/NUTRITION Solicitors LLP Development www.totalvibrationsolutions.com www.cdlaw.co.uk www.momentumbd.co.uk Body Plus Nutrition TVS Sports Surfaces www.bodyplusnutrition.com Citation Nordic Walking/ www.floors4gyms.com www.citation.co.uk Exercise Anywhere Bodyfire Ltd www.jhbodyfire.com www.nordicwalking.co.uk FOOD/FOODSERVICE LIGHTING Running Unlimited Aimia Foods David Health Solutions Lightmasters UK Ltd www.runningunlimited.net www.aimiafoods.com www.david.fi www.lightmasters.co.uk SAQ International Nestle Professional Kinetica Sports Sill Lighting www.saqinternational.com www.nestleprofessional.co.uk www.kineticasports.com www.sill-uk.com Speedflex Europe Ltd Maxinutrition www.speedflex.com FRANCHISES www.maximuscle.com LOCKERS 4D Fitness Craftsman Quality Spirit Health Clubs Mytime Active www.4dfitness.com Lockers Ltd www.spirithealthclubs.com www.mytimeactive.co.uk www.craftsman-quality-lockers.co.uk ActivKids TRAINFITNESS Reflex Nutrition Ltd www.activkids.co.uk Crown Sports Lockers www.train.fitness www.reflex-nutrition.com www.crownsportslockers.co.uk Amerishape Weight Tube Boxing Supervitality Loss Center Fitlockers www.tubeboxing.co.uk www.supervitality.me www.amerishapecenter.com www.fitlockers.co.uk Wellbeats UK Ultralife Healthcare Limited Anytime Fitness Garran Lockers www.wellbeats.co.uk www.ultralifeshop.co.uk www.anytimefitness.co.uk www.garran-lockers.co.uk The énergie Group Weightplan Ltd FITNESS SERVICING www.weightplan.com Kemmlit UK www.energiefitnessclubs.com www.kemmlituk.com Health Club News www.healthclubnews.org Knock Out Weight INFORMATION KitLock Loss Coaching SYSTEMS www.kitlock.com Servicesport UK www.knockoutweightlosscoaching.com www.servicesport.co.uk Nouveau Solutions Link Lockers Little Kickers Franchising - NSL CRM www.linklockers.co.uk FLOORING www.littlekickers.co.uk www.nslcrm.com Locker Solutions Gerflor Little Superstars www.lockersolutions.co.uk www.gerflor.com Sports Club www.littlesuperstars.co.uk LSA Projects Ltd www.LSAprojects.co.uk

242 Health Club Handbook 2016 www.healthclubhandbook.com Prospec Gymetrix PRS for Music SALES/MARKETING/PR www.prospec.co.uk www.gymetrix.co.uk www.prsformusic.com Action PR Ridgeway Furniture Legend Club Management www.actionpr.co.uk MYSTERY SHOPPER www.ridgewayfm.com Systems Big Fish PR www.legendware.co.uk Proinsight www.bigfishpublicrelations.co.uk Safe Space Lockers www.proinsight.org www.safespacelockers.co.uk LeisureMost Big Wave Media Ltd www.leisuremost.com PRINT SERVICES www.bigwavemedia.co.uk MEDIA SERVICES Memberdrive Printwell (UK) Ltd CFM Biospace www.memberdrive.net www.printwell.co.uk www.cfm.net www.biospace.com Motionsoft UK UK Point of Sale Group Ltd D2F Fitness Emerald Frog Marketing www.motionsoft.net www.ukpos.com www.d2fgroup.com www.emeraldfrog.co.uk MoveGB Emerald Frog Marketing www.movegb.com PROMOTIONAL ITEMS MEMBERSHIP/ www.emeraldfrog.co.uk RETENTION Paradigm Shift First Editions Ltd www.firsteditionsltd.com Enjoy Marketing Ashbourne Management www.paradigmsft.com www.enjoymarketing.co.uk Services payasUgym Innovations 4 Leisure www.ashbournemanagement.co.uk www.innovations4leisure.co.uk Fitness Life Marketing www.payasugym.com www.fitnesslifemarketing.com Book4Time Pocket PT P81 www.book4time.com www.p81.co.uk Greinwalder & Partner www.pocketpt.co.uk www.greinwalder.com Booker Software ResortSuite Taylor Made Designs www.booker.com www.taylormadedesigns.co.uk Hattrick marketing www.resortsuite.com www.hattrickmarketing.com Brightlime Retention Guru PUBLISHING Incentivated Ltd www.brightlime.com www.retentionguru.co.uk Human Kinetics www.incentivated.com Cap2 Solutions Retention Management www.humankinetics.com www.cap2solutions.co.uk Jellymedia Ltd www.retentionmanagement.com www.jellymedia.com Clubwise Software The Retention People RETAIL www.clubwise.com Premier Business Audio www.theretentionpeople.com the fit co www.premierba.co.uk www.thefitco.com Cogent TAC IT www.cogentdataanalytics.com Promote PR Ltd www.tac.eu.com Gym-Partners www.promotepr.com EZ-Runner Systems www.gym-partners.co.uk Visual Fitness Planner Sales Makers International www.ez-runner.com www.vfp.us SAFETY www.salesmakersinternational.com Fisikal Xn Leisure Systems Limited www.fisikal.com Aspect Safety Mirrors ASM Showoff Media www.xnleisure.com www.aspectsafetymirrors.co.uk www.showoffmedia.co.uk Fusing Fitness Limited www.fusingfitness.co.uk MUSIC/FILM LICENSING IQL Zoom Media www.rlss.org.uk www.zoommedia.com Gladstone Health & Leisure Filmbank Distributors Ltd www.gladstonemrm.com www.filmbank.co.uk RD Health & Safety www.rdhealthandsafety.co.uk SAUNA/STEAM Gymaround PPL Dalesauna Ltd www.gymaround.com www.ppluk.com SafeTIC www.dalesauna.co.uk www.safetic.ie

Health Club Handbook 2016 243 PRODUCT SELECTOR

SAUNA/STEAM SHOWERS GlaxoSmithKline/GSK Suunto/Amer Sport Continued Horne Engineering Ltd www.gsk.com www.amersports.com Klafs www.horne.co.uk Inkospor Trion:Z www.klafs.com Kohler Mira/Rada www.nutritionfirst.uk.com www.trionz.co.uk MagMed Limited www.radacontrols.com Multipower Sportsfood www.magmed.com SPORTS INJURY Purus www.multipoweruk.com www.purusgroup.com Koolpak Ltd Tylo NRG Fuel Sports Nutrition www.koolpak.co.uk www.tylolife.co.uk www.nrgstop.com SPA/WELLNESS Pepperfit Unbescheiden Nutrichem diet + www.pepperfit.com www.unbescheiden.com Barr + Wray pharma GmbH www.barrandwray.com www.nutrichem.de Physique Management Vi Spa Experience Rooms Company www.vi-spa.co.uk Cheshire Wellness Viva Beverages www.physique.co.uk www.cheshirewellness.co.uk www.vivabeverages.com SECURITY/ACCESS GeoSpa STORAGE SYSTEMS CONTROL www.geospa.de SPORTS EQUIPMENT Cloakroom.co.uk All Right Now Ltd Inviion 66fit Limited www.cloakroom.co.uk www.allrightnow.co.uk www.inviion.com www.66fit.com Authentic8 ID Solutions Klafs BlenderBottle SUNBEDS/TANNING www.authentic8id.com www.klafs.com www.blenderbottle.com Helionova www.helionova.com Camlock MillAquia Ltd Cardinal Sports www.camlock.com www.millaquia.co.uk www.cardinalsports.co.uk Sunbed & Leisure City Lockers Ceetex Leisure Ltd Systems (UK) Ltd Schletterer www.sunbedandleisure.co.uk www.citylockers.co.uk www.schletterer.com www.ceetex.co.uk Codelocks Stone Forest Harrod UK SURFACES – SPORTS/ www.codelocks.co.uk www.stone-forest.co.uk www.harrod.uk.com PLAY Gantner Technologies Thermarium JP Lennard BSW Berleburger www.gantner.com www.thermarium.com www.jplennard.com Schaumstoffwerk www.berleburger.com ievo Ltd Unbescheiden Kingswood Leisure Services www.ievoreader.com www.unbescheiden.com www.kingswoodleisuredirect.co.uk Conica Sports Surfaces www.conica.basf.com Lowe & Fletcher Mark Harrod www.lowe-and-fletcher.co.uk SPORTS DRINKS/ www.markharrod.com Sports Surfaces (UK) Ltd SUPPLEMENTS www.sportssurfacesuk.com Ojmar S.A. Mirrors for Training www.ojmar.es Beet It www.mirrorsfortraining.co.uk www.beet-it.com/sport SWIMMING POOLS SAG Schulte Schlagbaum AG Newitts.com www.sag-schlagbaum.com Bio-Synergy Ltd www.newitts.com Barr + Wray www.bio-synergy.co.uk www.barrandwray.com Simple Locking Physique Sports Solutions Ltd Cellucor www.physiquesports.co.uk Certikin International www.certikin.co.uk www.simplelockingsolutions.co.uk www.cellucor.com SAQ International For Goodness Shakes www.saqinternational.com Cheshire Wellness www.forgoodnessshakes.com www.cheshirewellness.co.uk

244 Health Club Handbook 2016 www.healthclubhandbook.com Clearwater Enviro Ltd Club Training National Studio Cycling VENDING EQUIPMENT www.clearwaterenviro.co.uk www.club-training.com Register (NSCR) Hydroplus www.nscr.co.uk HeatPumpsForPools Ltd Discovery Learning www.hydroplus.co.uk www.heatpumpsforpools.com www.discovery.uk.com Origym Centre of Excellence Nestle Professional www.origym.co.uk JC Leisure Solutions Diverse Trainers www.nestleprofessional.co.uk www.jcleisuresolutions.com www.diversetrainers.co.uk Oxford Brookes University www.brookes.ac.uk VENTILATION Plastica European Institute www.plasticapools.com of Fitness Professional Fitness Indepth Hygiene www.eifitness.co.uk & Education Ltd Services Ltd www.indepthhygiene.co.uk SWIMWEAR www.pfetraining.co.uk FitPro / PTontheNet Speedo www.fitpro.com Pegasus Training WASHROOMS/ www.speedo.co.uk www.pegasustraining.co.uk Focus Training BATHROOMS Zoggs International www.focus-training.com Pilates Training Solutions Twyford Bathrooms www.zoggs.com www.pilatestrainingsolutions.co.uk www.twyfordbathrooms.com Freedom Leisure www.freedom-leisure.co.uk TILING/CERAMICS Pocketfit Training Venesta Washroom http://pocketfittraining.co.uk Systems Floor Gres Ceramiche Games Education www.venesta.co.uk www.floorgres.it www.hotspottraining.com Premier Training International Johnson Tiles Icon Vocational Training www.premierglobal.co.uk WATER LEISURE/ www.johnson-tiles.com www.icon-training.com WATER TREATMENT St Mary’s University College Leisure Industry Hanovia www.smuc.ac.uk TRAINING Academy - LIA www.hanovia.com www.leisureindustryacademy.com Active IQ Thump Boxing Hippo Leisure Products www.activeiq.co.uk www.thumpboxing.com Lifetime Training www.hippoleisure.com www.lifetimetraining.co.uk Active IQ Academy Top Lodge Leisure Ltd Topline Electronics www.activeiqacademy.com www.top-lodge.co.uk London Leisure College www.topline.uk.net www.londonleisurecollege.com Amac Training ukactive uwe JetStream www.amactraining.co.uk www.ukactive.com Loughborough College www.uwe.de Becky Adlington’s www.loucoll.ac.uk Ushomi www.ushomi.co.uk SwimStars Mbodies Training Academy www.beckyadlingtonsswimstars.com www.mbodiesacademy.com The Wright Foundation www.wrightfoundation.com Bodylogic Fitness MediFit Corporate Services Training & Consultancy www.medifit.com YBFIT Training www.bodylogic-fitness.com www.ybfit.co.uk miha bodytec Bucks New University www.miha-bodytec.com YMCA Fitness www.bucks.ac.uk Industry Training Motive8 www.ymcafit.org.uk Class Finder www.m8group.co.uk www.classfinder.org.uk Yoga Professionals Moulton College www.yogaprofessionals.net www.moulton.ac.uk

www.healthclubhandbook.com Health Club Handbook 2016 245 SOCIALSUPPLIER CONTACTS CONTACTS

Use the Product Selector (see pages 238–245) to find the item you need and choose ASSET ADVANTAGE LTD Tel: +44 (0)1256 316200 a supplier. You can then find contact details for your chosen supplier in this listing www.assetadvantage.co.uk

AUTHENTIC8 ID SOLUTIONS Tel: +44 (0)845 026 4744 Email: [email protected] 4D FITNESS ACTIVTRAX AMATEUR SWIMMING www.authentic8id.com Tel: +44 (0)800 328 5849 Tel: +1 866 879 8729 ASSOCIATION ASA Email: [email protected] Email: [email protected] Tel: +44 (0)1509 618700 BADMINTON ENGLAND www.4dfitness.com www.activtrax.com Email: [email protected] Tel: +44 (0)1908 268400 www.swimming.org Email: 66FIT LIMITED ADDGARDS LTD [email protected] Tel: +44 (0)1775 640972 Tel: +353 1214 9833 AMAZON LEISURE (UK) LTD www.badmintonengland.co.uk Email: [email protected] Email: [email protected] Tel: +44 (0)1953 498098 www.66fit.com www.addgards.com Email: [email protected] www.amazon-leisure.co.uk A G BARR PLC AIMIA FOODS Tel: +44 (0)1204 664200 Tel: +44 (0)1942 408600 AMER SPORTS UK BALANCED BODY INC Email: [email protected] Email: [email protected] & IRELAND LTD Tel: +1 800 745 2837 www.agbarr.co.uk www.aimiafoods.com Tel: +44 (0)1294 316200 Email: [email protected] www.amersports.com www.pilates.com AB AUDIO VISUAL AIREX AG Tel: +44 (0)1945 476973 Tel: +41 41 789 66 66 AMERISHAPE BARR + WRAY Email: [email protected] Email: [email protected] WEIGHT LOSS CENTER Tel: +44 (0)141 882 9991 www.abaudiovisual.co.uk www.my-airex.com Tel: +1 888 541 0714 Email: [email protected] Email: [email protected] www.barrandwray.com ABSOLUTE PERFORMANCE ALL RIGHT NOW LTD www.amerishapecenter.com Tel: +44 (0)2920 362664 Tel: +44 (0)1295 660566 BBE BOXING Email: [email protected] Email: [email protected] ANYTIME FITNESS Tel: +44 (0)1327 701852 www.aperformance.co.uk www.allrightnow.co.uk Tel: +44 (0)8704 788770 Email: [email protected] www.anyfitness.co.uk www.bbe-boxing.com ACTION PR ALLIANCE AND GENERAL Tel: +44 (0)20 7300 7380 LEASING LTD ANYTIME LEISURE BEACHBODY, LLC Email: [email protected] Tel: +44 (0)24 7622 0000 Tel: +44 (0)333 2000 750 Tel: +1 333 202 3401 www.actionpr.co.uk Email: [email protected] Email: [email protected] Email: [email protected] www.allianceandgeneral.co.uk www.anytimeleisure.co.uk www.beachbody.co.uk THE ACTIVE HANDS COMPANY ALLIANCE LEISURE SERVICES ARCHER ARCHITECTS BEAT CONCEPTS Tel: +44 (0)121 247 9152 (DESIGN, BUILD & FUND) Tel: +44 (0)1438 365968 Tel: +44 (0)20 8206 2299 Email: [email protected] Tel: +44 (0)1278 444944 Email: [email protected] Email: [email protected] www.activehands.com Email: [email protected] www.archerarchitects.co.uk www.beatconcepts.co.uk www.allianceleisure.co.uk ACTIVE IQ ASHBOURNE MEMBERSHIP BECKY ADLINGTON’S Tel: +44 (0)1480 467950 ALLIANCE LEISURE SERVICES MANAGEMENT SWIMSTARS Email: [email protected] (DESIGN, MARKETING AND Tel: +44 (0)1564 711236 Tel: +44 (0)161 979 0499 www.activeiq.co.uk PROJECT MANAGEMENT) www.ashbourne-memberships.co.uk Email: Tel: +44 (0)1278 444944 [email protected] ACTIVE IQ ACADEMY ASIA SPA & LEISURE Email: [email protected] www.beckyadlingtonsswimstars.com Tel: +44 (0)1480 410333 www.allianceleisure.co.uk CONSULTING ASLC Email: [email protected] Tel: +44 (0)7501 962087 BEET IT www.activeiqacademy.com ALTER-G Email: [email protected] Tel: +44 (0)1473 890202 Tel: +1 510 270 5900 www.aslc-leisure.com Email: [email protected] ACTIVKIDS www.alterg.com www.beet-it.com/sport Tel: +44 (0)844 800 2366 ASPECT SAFETY Email: [email protected] AMAC TRAINING MIRRORS ASM www.activkids.co.uk Tel: +44 (0)1227 831840 Tel: +44 (0)1223 263555 Email: [email protected] Email: [email protected] www.amactraining.co.uk www.aspectsafetymirrors.co.uk

246 Health Club Handbook 2016 www.healthclubhandbook.com BETTER BELLY BODYPOWER SPORTS PLC BUILDING ADDITIONS CHESHIRE WELLNESS Tel: +31 35 69 16696 Tel: +44 (0)1604 673000 Tel: +44 (0)1373 454577 Tel: +44 (0)151 336 3417 Email: [email protected] Email: [email protected] Email: [email protected] Email: [email protected] www.betterbelly.co.uk www.fitness-superstore.co.uk www.buildingadditions.co.uk www.cheshirewellness.co.uk

BIG ASS FANS BODYSTAT CAMLOCK SYSTEMS LTD CHRISTOPHER DAVIDSON Tel: +1 859 233 1271 Tel: +44 (0)1624 629571 Tel: +44 (0)1323 410996 SOLICITORS LLP www.bigassfans.com Email: [email protected] Email: [email protected] Tel: +44 (0)1242 581481 www.bodystat.com www.camlock.com Email: [email protected] BIG FISH PR www.cdlaw.co.uk Tel: +44 (0)7738 331019 BONASYSTEMS LTD CAP2 SOLUTIONS Email: Tel: +44 (0)1442 419470 Tel: +44 (0)845 504 8511 CITATION [email protected] Email: [email protected] Email: [email protected] Tel: +44 (0)845 234 0404 www.bigfishpublicrelations.co.uk www.bonasystems.com www.cap2solutions.co.uk Email: [email protected] www.citation.co.uk BIG WAVE MEDIA LTD BOOK4TIME THE CARBON TRUST Tel: +44 (0)845 643 2385 Tel: +1 905 707 0070 Tel: +44 (0)800 085 2005 CITY LOCKERS Email: [email protected] www.book4time.com Email: Tel: +44 (0)1268 542254 www.bigwavemedia.co.uk [email protected] Email: [email protected] BOOKER SOFTWARE www.carbontrust.com www.citylockers.co.uk BIO-SYNERGY LTD Tel: +1 866 966 9798 Tel: +44 (0)20 7569 2528 www.booker.com CASCADE3D CLASS FINDER Email: [email protected] Tel: +44 (0)844 736 5227 Tel: +44 (0)7813 988586 www.bio-synergy.co.uk BRIGHTLIME Email: [email protected] Email: [email protected] Tel: +44 (0)844 493 3696 www.cascade3d.com www.classfinder.org.uk BIOSPACE Email: [email protected] Tel: +1 877 277 7585 www.brightlime.com CEETEX LEISURE LTD CLEAR INNOVATIONS LTD Email: [email protected] Tel: +44 (0)1621 784684 Tel: +44 (0)7967 685594 www.biospace.com BRITISH ACTIVITY Email: [email protected] Email: [email protected] HOLIDAY INSURANCE www.ceetex.co.uk www.clear-innovations.co.uk BLENDERBOTTLE SERVICES (BAHIS) Tel: +1 801 235 9448 Tel: +44 (0)20 7251 6821 CELLUCOR CLEARWATER ENVIRO LTD Email: [email protected] Email: [email protected] Tel: +1 866 927 9686 Tel: +44 (0)121 454 4055 www.blenderbottle.com www.ansell.co.uk Email: [email protected] Email: [email protected] www.cellucor.com www.clearwaterenviro.co.uk BLU LEISURE LTD BRITISH WEIGHT LIFTING Tel: +44 (0)1908 582525 Tel: +44 (0)113 224 9402 CENTRAL SPORTS CLOAKROOM.CO.UK Email: [email protected] Email: Tel: +44 (0)24 7645 5149 Tel: +44 (0)203 755 5232 www.bluleisure.co.uk [email protected] www.centralsports.co.uk Email: [email protected] www.britishweightlifting.org www.cloakroom.co.uk BODY BIKE CERTIKIN INTERNATIONAL INTERNATIONAL A/S BRITVIC SOFT DRINKS Tel: +44 (0)1993 778855 CLUB TRAINING Tel: +45 9843 9696 Tel: +44 (0)121 711 1102 Email: [email protected] Tel: +44 (0)20 7629 9430 Email: [email protected] Email: [email protected] www.certikin.co.uk www.club-training.com www.bodybike.com www.britvic.com CFM CLUBWISE SOFTWARE LTD BODY PLUS NUTRITION BSW BERLEBURGER Tel: +44 (0)115 777 3333 Tel: +44 (0)1844 348300 Tel: +44 (0)844 332 1239 SCHAUMSTOFFWERK GMBH Email: [email protected] Email: [email protected] Email: [email protected] Tel: +49 2751 803 0 www.cfm.net www.clubwise.com www.bodyplusnutrition.com Email: [email protected] www.berleburger.com CHARTERED INSTITUTE CODA STUDIOS BODYFIRE LTD FOR THE MANAGEMENT Tel: +44 (0)114 279 6003 www.jhbodyfire.com BUCKS NEW UNIVERSITY OF SPORT AND PHYSICAL Email: [email protected] Tel: +44 (0)1494 522141 ACTIVITY - CIMSPA www.codastudios.co.uk BODYLOGIC FITNESS Email: [email protected] Tel: +44 (0)1509 226474 TRAINING & CONSULTANCY www.bucks.ac.uk Email: [email protected] CODELOCKS Tel: +44 (0)7411 423215 www.cimspa.co.uk Tel: +44 (0)1635 239645 www.bodylogic-fitness.com Email: [email protected] www.codelocks.co.uk www.healthclubhandbook.com Health Club Handbook 2016 247 SOCIALSUPPLIER CONTACTS CONTACTS

COGENT ANALYTICS CREATEABILITY DFC DEBIT FINANCE GROUP EQ FITNESS Tel: +44 (0)20 7422 1895 Tel: +44 (0)845 070 4321 Tel: +44 (0)1908 422000 Tel: +44 (0)121 713 1668 Email: Email: [email protected] Email: [email protected] Email: [email protected] [email protected] www.createability.co.uk www.debitfinance.co.uk www.eqfitness.co.uk www.cogentdataanalytics.com CROWN SPORTS LOCKERS DISCOVERY LEARNING EQUIPLINE LTD CONCEPT PLC Tel: +44 (0)1803 555885 Tel: +44 (0)20 8543 1017 Tel: +44 (0)1895 272236 Tel: +44 (0)1628 551860 Email: Email: [email protected] Email: [email protected] www.concept-plc.com [email protected] www.discovery.uk.com www.equipline.co.uk www.crownsportslockers.co.uk CONCEPT FITNESS INT’L DIVERSE TRAINERS ERGO-FIT GMBH Tel: +44 (0)845 363 9969 CYBER COACH Tel: +44 (0)1282 685366 Tel: +49 6331 2461 0 Email: Tel: +44 (0)845 869 2848 Email: [email protected] Email: [email protected] [email protected] Email: [email protected] www.diversetrainers.co.uk www.ergo-fit.de www.conceptfitnessinternational.co.uk www.cyber-coach.co.uk DIVERSEY CARE CONCEPT SOFTWARE CYBEX INTERNATIONAL Tel: +44 (0)1604 405311 SYSTEMS UK LTD www.diversey.com Tel: +351 289 351 200 Tel: +44 (0)845 606 0228 ESCAPE FITNESS Email: [email protected] Email: [email protected] DU PRÉ PLC Tel: +44 (0)1733 313535 www.csscorporate.com www.cybexintl.com Tel: +44 (0)1635 555536 Email: [email protected] Email: [email protected] www.escapefitness.com CONCEPT2 LTD D2F FITNESS www.dupre.co.uk Tel: +44 (0)115 945 5522 Tel: +44 (0)845 862 5350 ESL Email: [email protected] Email: [email protected] EGYM GMBH Tel: +44 (0)1702 615400 www.concept2.co.uk www.d2fgroup.com Tel: +49 89 921 31 05 99 Email: [email protected] Email: [email protected] www.esl-systems.co.uk CONICA SPORTS FLOORING DAIKIN AIRCONDITIONING www.egym.com Tel: +44 (0)116 727 2864 UK LTD ESP LEISURE Email: [email protected] Tel: +44 (0)845 641 9000 ELEIKO SPORT AB Tel: +44 (0)20 8251 5100 www.conica.com www.daikin.co.uk Tel: +46 35 177070 Email: [email protected] Email: [email protected] www.e-s-p.com CORE HEALTH AND DALESAUNA LTD www.eleikosport.se FITNESS TRADING LTD Tel: +44 (0)1423 798630 EUROPEAN INSTITUTE Tel: +44 (0)1494 688260 Email: [email protected] EMERALD FROG MARKETING OF FITNESS Email: [email protected] www.dalesauna.co.uk Tel: +44 (0)845 519 5565 Tel: +44 (0)845 0944 007 www.corehandf.com Email: [email protected] Email: [email protected] DANCE MACHINE www.emeraldfrog.co.uk www.eifitness.co.uk CORETEX Tel: +44 (0)1260 294600 Tel: +44 (0)7802 292916 Email: [email protected] ENERGEAU EVAC+CHAIR www.thecoretex.co.uk www.pulsedancemachine.co.uk Tel: +44 (0)800 035 2340 INTERNATIONAL LTD Email: [email protected] Tel: +44 (0)121 706 6744 CORPORATE TRENDS DAVID HEALTH SOLUTIONS www.energeau.com Email: [email protected] Tel: +44 (0)114 251 3512 Tel: +44 (0)7989 352148 www.evacchair.co.uk Email: [email protected] Email: [email protected] THE ÉNERGIE GROUP www.corporatetrends.co.uk www.david.fi Tel: +44 (0)845 363 1020 EVERYONE ACTIVE Email: [email protected] Tel: +44 (0)1455 890508 CRAFTSMAN QUALITY DELTA COMPUTERS www.energiefitnessclubs.com Email: LOCKERS LTD Tel: +44 (0)1825 768123 [email protected] Tel: +44 (0)1480 405396 Email: THE ENERGY DESK www.everyoneactive.com Email: [email protected] [email protected] Tel: +44 (0)845 838 9830 www.craftsman-quality-lockers.co.uk www.deltacomputerservices.co.uk Email: [email protected] EVOENERGY www.theenergydesk.co.uk Tel: +44 (0)808 159 7581 CRANLEA & COMPANY DERWENT HEALTHCARE Email: [email protected] Tel: +44 (0)121 472 0361 Tel: +44 (0)1661 886169 ENJOY MARKETING www.evoenergy.co.uk Email: [email protected] Email: Tel: +44 (0)870 742 4458 www.cranlea.co.uk [email protected] www.enjoymarketing.co.uk www.derwenthealthcare.com

248 Health Club Handbook 2016 www.healthclubhandbook.com EXERP THE FIT GROUP Tel: +45 3332 4545 Tel: +44 (0)845 838 0520 Email: [email protected] Email: [email protected] www.exerp.com www.thefitgroup.co.uk

EXF PERFORM FIT QUOTE BETTER EUROPE Tel: +44 (0)1706 377702 Tel: +44 (0)1473 735115 Email: [email protected] Email: [email protected] www.fitquote.co.uk www.exf-fitness.com FIT4SALE USA INC EXIGO Tel: +1 800 396 4348 Tel: +44 (0)1706 345059 www.fit4sale.com CLUB MANAGEMENT SOLUTIONS Email: [email protected] www.exigostrength.com FITECH UK Tel: +44 (0)870 744 7252 EZ-RUNNER SYSTEMS Email: [email protected] Tel: +44 (0)844 847 5827 www.fitech.co.uk Email: [email protected] www.ez-runner.com FITLINXX UK Tel: +44 (0)1256 640140 FAULKNERBROWNS Email: [email protected] ARCHITECTS www.fitlinxx.net Tel: +44 (0)191 268 3007 Email: FITLOCKERS [email protected] Tel: +44 (0)1923 770435 www.faulknerbrowns.co.uk Email: [email protected] www.fitlockers.co.uk FILMBANK DISTRIBUTORS LTD FITLOSOPHY Tel: +44 (0)20 7984 5950 Tel: +1 714 716 6107 Email: [email protected] Email: [email protected] www.filmbank.co.uk www.getfitbook.com

FIRECO FITNESS ANYWHERE/TRX Tel: +44 (0)845 241 7474 Tel: +1 888 878 5348 Email: [email protected] www.trxtraining.com www.firecoltd.com FITNESS LIFE MARKETING PRODUCT, STAFF & MEMBER EDUCATION FIRST EDITIONS LTD Tel: +1 888 541 0714 Tel: +44 (0)870 748 4100 Email: [email protected] Email: [email protected] www.fitnesslifemarketing.com www.firsteditionsltd.com FITNESS SCOTLAND FISERV INC Tel: +44 (0)1786 466232 Tel: +44 (0)118 989 8521 Email: [email protected] www.fiserv.com www.fitness-scotland.org

FISIKAL FITNESS SYSTEMS LTD Tel: +44 (0)7720 285860 Tel: +44 (0)870 165 9494 www.fisikal.com Email: [email protected] www.fitnesssystems.co.uk THE FIT CO Tel: +44 (0)1932 829900 FITNESS WAREHOUSE LTD Email: [email protected] Tel: +44 (0)1772 653206 www.thefitco.com Email: sales@ fitnesswarehouseuk.co.uk www.fitnesswarehouseuk.com

WHITE LABEL CUSTOM APPS www.healthclubhandbook.com [email protected] 249 WWW.FISIKAL.COM SCO SOCIALSUPPLIER CONTACTS CONTACTS

FITNESS-MAD FRONT DESK INC GG FIT LTD GUMNUT SYSTEMS Tel: +44 (0)1386 859551 Email: [email protected] Tel: +44 (0)20 7617 7531 INTERNATIONAL Email: www.frontdeskhq.com Email: [email protected] Tel: +61 2 8011 4996 [email protected] www.ggfit.com Email: [email protected] www.fitness-mad.com FUSING FITNESS LIMITED www.gumnuts.com Tel: +44 (0)7789 960362 GLADSTONE HEALTH FITPRO Email: & LEISURE GYM ACADEMY Tel: +44 (0)20 8586 0101 [email protected] Tel: +44 (0)1491 201010 Tel: +44 (0)1604 743468 Email: [email protected] www.fusingfitness.co.uk Email: [email protected] Email: [email protected] www.fitpro.com www.gladstonemrm.com www.gymacademy.co.uk FUTURE FIT TRAINING FITQUEST Tel: +44 (0)1329 829444 GLAXOSMITHKLINE/GSK THE GYM DESIGNER Tel: +44 (0)113 279 3710 www.futurefit.co.uk Tel: +44 (0)20 8047 5000 Tel: +44 (0)7557 365669 Email: [email protected] Email: [email protected] Email: [email protected] www.miefitquest.com GAMERCIZE www.gsk.com www.thegymdesigner.co.uk Tel: +44 (0)845 055 8410 FITTER INTERNATIONAL INC Email: [email protected] GLOBAL AUDIO VISUAL GYM GUARD Tel: +1 403 243 6830 www.gamercize.net SOLUTIONS LTD Tel: +44 (0)1639 894569 Email: [email protected] Tel: +44 (0)1159 699806 Email: [email protected] www.fitter1.com GAMES EDUCATION www.globalavs.co.uk www.gymguard.co.uk Tel: +44 (0)7824 641858 FLOOR GRES CERAMICHE Email: [email protected] GLOFOX GYM80 Tel: +390 536 840111 www.hotspottraining.com Tel: +44 (0)2 071 838246 Tel: +49 (0)209 97064-0 Email: [email protected] Email: [email protected] www.gym80.de www.floorgres.it GANTNER TECHNOLOGIES www.glofox.com Tel: +43 5556 73784-0 GYMAROUND FLOWIN AB Email: [email protected] GOJO INDUSTRIES www.gymaround.com Tel: +46 40 631 5600 www.gantner.com Tel: +44 (0)1908 588444 www.flowin.com Email: [email protected] GYMETRIX GARRAN LOCKERS www.gojo.com Tel: +44 (0)7880 647836 FOCUS TRAINING Tel: +44 (0)845 658 8600 Email: [email protected] Tel: +44 (0)845 450 6120 Email: [email protected] GRANWOOD FLOORING www.gymetrix.co.uk Email: [email protected] www.garran-lockers.co.uk Tel: +44 (0)1773 606060 www.focus-training.com Email: [email protected] GYMKIDS GEN3 KINEMATICS www.granwood.co.uk Tel: +44 (0)1428 685660 FOR GOODNESS SHAKES Tel: +44 (0)1252 521500 Email: [email protected] Tel: +44 (0)20 8871 3360 Email: [email protected] GRAVITY UK LLP www.veqtor.co.uk Email: www.gen3kinematics.com Tel: +44 (0)845 602 7485 [email protected] Email: [email protected] GYMKIT UK www.forgoodnessshakes.com GEOSPA GERMANY www.gravityuk.net Tel: +44 (0)845 564 9257 Tel: +49 8642 595 22 12 Email: [email protected] FORUM EVENTS Email: [email protected] GREEN 4 SOLUTIONS www.gymkituk.com Tel: +44 (0)1992 374100 www.geospa.de Tel: +44 (0)845 508 8149 Email: [email protected] Email: GYM-PARTNERS www.forumevents.co.uk GERFLOR [email protected] Tel: +44 (0)20 8573 5598 Tel: +44 (0)1926 401500 www.green4solutions.com Email: FREEDOM CLIMBER Email: [email protected] [email protected] Tel: +44 (0)1483 267200 www.gerflor.com GREEN FITNESS www.gym-partners.co.uk Email: [email protected] EQUIPMENT CO www.freedomclimber.co.uk GERVASPORT Tel: +1 855 496 8665 HAB DIRECT Tel: +359 6532 2366 Email: [email protected] Tel: +44 (0)1926 816100 FREEDOM LEISURE Email: [email protected] www.greenfitco.com Email: [email protected] Email: [email protected] www.gervasport.bg www.habdirect.co.uk www.freedom-leisure.co.uk GREINWALDER & PARTNER GET SOLUTIONS Tel: +49 89 4509 8130 HALO LEISURE SERVICES FREEMOTION FITNESS Tel: +44 (0)2476 470700 Email: [email protected] LIMITED (WAM) Tel: +44 (0)870 165 9494 www.getsolutions.co.uk www.greinwalder.com Tel: +44 (0)845 241 0340 Email: [email protected] www.maxyourassets.com www.fitnesssystems.co.uk

250 Health Club Handbook 2016 www.healthclubhandbook.com Lockers HANOVIA HUTCHISON TECHNOLOGIES Tel: +44 (0)1753 515300 Tel: +44 (0)1382 835007 Locking Systems Email: [email protected] Email: [email protected] www.hanovia.com www.hutchison-t.com Cubicles HARLANDS GROUP HYDRO PHYSIO Washrooms Tel: +44 (0)845 230 1636 Tel: +44 (0)1952 885112 Email: [email protected] Email: [email protected] 3D Design www.harlandsgroup.co.uk www.hydrophysio.com Rendering HARROD UK HYDROPLUS Tel: +44 (0)1502 583515 Tel: +44 (0)1865 987910 Email: [email protected] www.hydroplus.co.uk www.harrod.uk.com ICON VOCATIONAL TRAINING HATTRICK MARKETING Tel: +44 (0)1291 423655 Tel: +44 (0)870 609 3216 Email: [email protected] Email: www.icon-training.com [email protected] www.hattrickmarketing.com IDASS Tel: +44 (0)1753 642961 HEALTH CLUB NEWS Email: [email protected] Tel: +1 888 541 0714 www.idass.com Email: [email protected] www.healthclubnews.org IDASS FITNESS Tel: +44 (0)844 800 9310 / HEATPUMPS4POOLS LTD +44 (0)1458 840808 Tel: +44 (0)1268 206560 Email: [email protected] Email: www.idass.com [email protected] www.heatpumps4pools.com IDEA Tel: +44 (0)1273 324418 HELIONOVA LTD Email: [email protected] Tel: +44 (0)1603 789010 www.ideagetactive.com Email: [email protected] www.helionova.com IDEA HEALTH & FITNESS ASSOCIATION HIPPO LEISURE Tel: +1 858 535 8979 PRODUCTS LTD Email: [email protected] Tel: +44 (0)1752 313075 www.ideafit.com Email: [email protected] www.hippoleisure.com IEVO LTD Tel: +44 (0)191 296 3623 HORNE ENGINEERING LTD Email: [email protected] Tel: +44 (0)1505 321455 www.ievoreader.com Email: [email protected] www.horne.co.uk IGO FIGURE INC Tel: +1 877 463 4487 HUMAN KINETICS Email: [email protected] Tel: +44 (0)113 255 5665 www.igofigure.com Email: [email protected] www.humankinetics.com IHRSA INTERNATIONAL HEALTH, RACQUET & Safe Space Lockers Ltd HUR (UK) LTD SPORTSCLUB ASSOCIATION Tel: +44 (0)1206 798864 Tel: +1 617 951 0055 Email: [email protected] Email: [email protected] www.huruk.co.uk www.ihrsa.org Please call 0870 990 7989 for more details E: [email protected] www.healthclubhandbook.com www.safespacelockers.co.uk 251 SOCIALSUPPLIER CONTACTS CONTACTS

IMPACT SPA LEISURE KOHLER MIRA/RADA & FITNESS Tel: +44 (0)1242 282527 Tel: +44 (0)1582 477592 Email: [email protected] Email: [email protected] INTENZA FITNESS UK www.radacontrols.com www.impactslf.co.uk Tel: +44 (0)7775 805551 JORDAN FITNESS KOOLPAK Email: [email protected] Tel: +44 (0)1945 880257 INCENTIVATED LTD Tel: +44 (0)800 180 4285 www.intenzafitness.co.uk Email: [email protected] Tel: +44 (0)845 130 3985 www.jordanfitness.com Email: [email protected] Email: [email protected] INVIION GMBH www.koolpak.co.uk www.incentivated.com Tel: +43 7200 100 99 JP LENNARD KYLEMARK EMBROIDERY Email: [email protected] Tel: +44 (0)1788 544839 INDEPTH HYGIENE SERVICES Tel: +44 (0)800 756 0837 www.inviion.com Email: [email protected] Tel: +44 (0)800 587 8848 www.jplennard.com Email: [email protected] Email: [email protected] IQL www.kylemarkworkwear.co.uk www.indepthhygiene.co.uk Tel: +44 (0)1789 773994 JUMPROPE LDF - FITNESS Email: [email protected] Tel: +1 905 648 0178 Ext 100 INDIGO FITNESS EQUIPMENT LEASING www.rlss.org.uk Email: [email protected] Tel: +44 (0)1455 890100 www.jumprope.com Tel: +44 (0)7702 904240 www.indigofitness.com IROBIC LTD Email: [email protected] Tel: +44 (0)870 833 8919 JUNCKERS www.ldf.co.uk INDOOR WALKING Email: [email protected] Tel: +44 (0)1376 534700 Tel: +34 93 480 2216 LEGEND CLUB www.irobic.co.uk Email: [email protected] Email: [email protected] www.junckers.co.uk MANAGEMENT SYSTEMS www.indoorwalking.net IRON GRIP BARBELL Tel: +44 (0)1904 529560 COMPANY KEISER UK LTD Email: [email protected] INDOORCYCLING Tel: +1 714 850 6900 Tel: +44 (0)845 612 1102 www.legendware.co.uk GROUP - ICG Email: [email protected] Email: [email protected] Tel: +44 (0)20 8944 6632 LEISURE INDUSTRY www.irongrip.com www.keiseruk.com Email: [email protected] ACADEMY - LIA www.teamicg.com JC LEISURE SOLUTIONS KEMMLIT UK Tel: +44 (0)28 9033 9966 Tel: +44 (0)1376 513246 Tel: +44 (0)1491 638606 Email: INITIAL WASHROOM SERVCES Email: [email protected] Email: [email protected] [email protected] Tel: +44 (0)808 256 6430 www.jcleisuresolutions.com www.kemmlituk.com www.leisureindustryacademy.com www.initial.co.uk/hand-drying/ JEKAJO DANCE KINETICA SPORTS LEISURE LINES (GB) LTD INKOSPOR Tel: +44 (0)7759 642229 Tel: +44 (0)844 544 4868 Tel: +44 (0)1455 890100 Tel: +44 (0)1332 299911 www.jekajodance.com www.kineticasports.com Email: [email protected] Email: [email protected] www.leisurelinesgb.co.uk www.nutritionfirst.uk.com JELLYMEDIA LTD KINGSWOOD LEISURE Tel: +44 (0)870 750 6070 SERVICES LEISURE SAFETY LINK INNOVATIONS 4 LEISURE Email: [email protected] Tel: +44 (0)1268 548987 Tel: +44 (0)7949 053951 Tel: +44 (0)161 443 2048 www.jellymedia.com Email: [email protected] Email: [email protected] www.innovations4leisure.co.uk www.kingswoodleisuredirect.co.uk www.intafitness.com JOHN ANSELL & PARTNERS INNOVATIVE LEISURE Tel: +44 (0)20 7251 6821 KITLOCK LEISURE SOUND SOLUTIONS Tel: +44 (0)116 288 7263 Email: [email protected] Tel: +44 (0)1635 239645 Tel: +44 (0)1829 733516 Email: [email protected] www.ansell.co.uk Email: [email protected] Email: www.innovativeleisure.co.uk www.kitlock.com [email protected] JOHNSON HEALTH www.leisuresoundsolutions.co.uk INTA FITNESS LTD TECH UK LTD KLAFS Tel: +44 (0)7949 053951 Tel: +44 (0)1782 644900 Tel: +49 791 501 0 LEISURE VEND OPERATING Email: [email protected] Email: [email protected] Email: [email protected] Tel: +44 (0)161 794 3206 www.intafitness.com www.johnsonfitness.com www.klafs.com Email: [email protected] www.leisurevend.co.uk INTELLIGENZ SOLUTIONS JOHNSON TILES KNOCK OUT WEIGHT Tel: +61 7 3102 5666 Tel: +44 (0)1782 575575 LOSS COACHING Email: [email protected] Email: [email protected] Tel: +1 888 541 0714 www.intelligenzsolutions.com www.johnson-tiles.com www.knockoutweightlosscoaching.com

252 Health Club Handbook 2016 www.healthclubhandbook.com LEISURE-NET LONDON & ZURICH LTD MARSDEN WEIGHING MIELE PROFESSIONAL SOLUTIONS LTD Tel: +44 (0)121 234 7999 GROUP Tel: +44 (0)845 330 3618 Tel: +44 (0)1603 814233 Email: [email protected] Tel: +44 (0)1709 364296 Email: [email protected] Email: [email protected] www.landz.co.uk Email: [email protected] www.miele-professional.co.uk www.leisure-net.org www.marsden-weighing.co.uk LONDON LEISURE COLLEGE MIHA BODYTEC LEISUREMOST Tel: +44 (0)20 8676 7550 MASS DESIGNERS Tel: +49 821 45 54 92 0 Tel: +44 (0)113 237 0688 Email: Tel: +44 (0)844 3 445566 Email: [email protected] Email: [email protected] [email protected] Email: [email protected] www.miha-bodytec.com www.leisuremost.com www.londonleisurecollege.com www.massdesigners.com MILLAQUIA LTD LEISUREWEAR DIRECT LOUGHBOROUGH COLLEGE MATRIX FITNESS Tel: +44 (0)1392 824510 Tel: +44 (0)1246 454447 Tel: +44 (0)1509 215831 SYSTEMS LTD Email: [email protected] Email: [email protected] Email: [email protected] Tel: +44 (0)1782 644900 www.millaquia.co.uk www.leisureweardirect.com www.loucoll.ac.uk Email: [email protected] www.matrixfitness.co.uk MILON INDUSTRIES GMBH LOVE BUILD Tel: +49 8293 965 50-0 Tel: +44 (0)1276 22667 MAXINUTRITION Email: [email protected] Email: [email protected] Tel: +44 (0)1442 418500 www.milon.com LES MILLS UK www.lovebuild.co.uk Email: Tel: +44 (0)20 7741 0060 [email protected] MINDBODY INC Email: [email protected] LOWE & FLETCHER www.maximuscle.com Tel: +1 877 755 4279 www.lesmillsuk.com Tel: +44 (0)121 505 0400 Email: [email protected] Email: [email protected] MBODIES TRAINING www.mindbodyonline.com LIFE FITNESS www.lowe-and-fletcher.co.uk ACADEMY Tel: +44 (0)1353 666017 Tel: +44 (0)1865 522292 MIRRORS FOR TRAINING Email: [email protected] LSA PROJECTS LTD Email: [email protected] Tel: +44 (0)1902 791207 www.lifefitness.com Tel: +44 (0)1376 501199 www.mbodiesacademy.com Email: [email protected] Email: [email protected] www.mirrorsfortraining.co.uk LIFETIME TRAINING www.lsaprojects.co.uk MEDIFIT CORPORATE Tel: +44 (0)870 120 1207 SERVICES MOMENTUM BUSINESS Email: [email protected] LUCOZADE SPORT Tel: +1 973 593 9000 DEVELOPMENT www.lifetimetraining.co.uk / SUNTORY Email: [email protected] Tel: +44 (0)20 7917 2780 Tel: +44 (0)20 8727 2420 Email: [email protected] LIGHTMASTERS UK LTD www.medifit.com www.lucozade.com www.momentumbd.co.uk Tel: +44 (0)1480 407727 MEDIMOTION LTD Email: [email protected] MAD DOGG ATHLETICS Tel: +44 (0)1559 384097 MOOD MEDIA www.lightmasters.co.uk Tel: +1 800 847 7746 Email: [email protected] Tel: +44 (0)1689 882200 Email: [email protected] Email: [email protected] LINK LOCKERS www.medimotion.co.uk www.maddogg.com www.moodmedia.co.uk Tel: +44 (0)800 073 3300 MEDX GERMANY Email: [email protected] MAGMED Tel: +49 40 796 7012 MORTONS FITNESS www.linklockers.co.uk Tel: +64 7 552 4877 Email: [email protected] EQUIPMENT UK LTD Tel: +44 (0)1277 214100 LITTLE KICKERS Email: [email protected] www.medxonline.co.uk Email: FRANCHISING www.magmed.com MEMBERDRIVE [email protected] Tel: +44 (0)1235 859255 MARK HARROD Tel: +44 (0)115 777 3333 www.mortonsfitnessequipment.com Email: [email protected] www.memberdrive.net www.littlekickers.co.uk Tel: +44 (0)1502 710039 Email: [email protected] MOTIONSOFT INC MERRITHEW Tel: +1 301 255 6400 LITTLE SUPERSTARS www.markharrod.com Tel: +44 (0)800 328 5676 Email: [email protected] Tel: +44 (0)7904 311552 www.merrithew.com www.motionsoft.net Email: [email protected] MARPO KINETICS Tel: +1 925 606 6919 www.littlesuperstars.co.uk MI FITNESS DIRECTORY www.marpokinetics.com MOTIVE8 Tel: +44 (0)7957 629235 Tel: +44 (0)800 028 0198 LOCKER SOLUTIONS Email: Email: [email protected] Tel: +44 (0)800 781 1714 [email protected] www.m8group.co.uk Email: [email protected] www.mi-fitnessdirectory.co.uk www.lockersolutions.co.uk www.healthclubhandbook.com Health Club Handbook 2016 253 SOCIALSUPPLIER CONTACTS CONTACTS

MOULTON COLLEGE NEWITTS.COM ORIGYM CENTRE OF PEGASUS TRAINING Tel: +44 (0)1604 491131 Tel: +44 (0)1904 468551 EXCELLENCE Tel: +44 (0)141 959 3400 Email: [email protected] Email: [email protected] Email: [email protected] Tel: +44 (0)1704 870439 www.moulton.ac.uk www.newitts.com www.pegasustraining.co.uk Email: [email protected] NORDIC WALKING UK/ www.origym.co.uk PELLIKAAN EXERCISE ANYWHERE CONSTRUCTION LTD OSF - ON SITE FITNESS Tel: +44 (0)845 260 9339 Tel: +44 (0)20 8392 9536 Tel: +44 (0)1332 549753 MOVEGB Email: [email protected] Email: [email protected] Email: [email protected] Tel: +44 (0)7455 110141 www.nordicwalking.co.uk www.pellikaan.com Email: [email protected] www.onsitefitness.co.uk www.movegb.com NOUVEAU SOLUTIONS PEPPERFIT OXFORD BROOKES - NSL CRM Tel: +44 (0)20 8144 6306 UNIVERSITY MULTIPOWER SPORTSFOOD Tel: +44 (0)118 918 6822 Email: [email protected] Tel: +44 (0)1865 741111 Tel: +44 (0)1737 821840 Email: [email protected] www.pepperfit.com www.brookes.ac.uk www.multipoweruk.com www.nslcrm.com PERFORMANCE OXYGEN CONSULTING MYTIME ACTIVE NRG FUEL SPORTS HEALTH SYSTEMS Tel: +44 (0)7747 698855 Tel: +44 (0)20 8323 1762 NUTRITION Tel: +44 (0)20 7317 5000 www.oxygen-consulting.co.uk Email: Tel: +44 (0)115 920 9057 www.powerplate.com [email protected] Email: [email protected] OZOFRESH www.mytimeactive.co.uk www.nrgstop.com Tel: +44 (0)844 248 0107 Email: [email protected] NUTRICHEM DIET + www.ozofresh.co.uk PHARMA GMBH PHYSICAL COMPANY LTD Tel: +49 91 71 803 381 P81 Tel: +44 (0)1494 769222 Email: [email protected] Tel: +44 (0)161 443 2048 Email: [email protected] MYZONE www.nutrichem.de Email: [email protected] www.physicalcompany.co.uk Tel: +44 (0)1624 661311 www.p81.co.uk Email: [email protected] OCTANE FITNESS UK LTD PHYSIQUE MANAGEMENT www.myzone.org Tel: +44 (0)7799 475366 PARADIGM SHIFT COMPANY Email: [email protected] Tel: +81 3 3553 0812 Tel: +44 (0)2392 471346 NATIONAL STUDIO www.octanefitness.com Email: [email protected] Email: [email protected] CYCLING REGISTER - NSCR www.paradigmsft.com www.physique.co.uk Tel: +44 (0)1628 405200 OJMAR SA Email: [email protected] Tel: +34 943 748484 PARAMOUNT FITNESS CORP PHYSIQUE SPORTS www.nscr.co.uk Email: [email protected] Tel: +1 323 721 2121 Tel: +44 (0)1282 856830 www.ojmar.com Email: [email protected] Email: [email protected] NAUTILUS www.paramountfitness.com www.physiquesports.co.uk Tel: +44 (0)1494 688260 OMNICO Email: [email protected] Tel: +44 (0)1256 365150 PAVIGYM PILATES TRAINING www.nautilus.com Email: [email protected] Tel: +34 965 675 070 SOLUTIONS www.omnicogroup.com Email: [email protected] Tel: +44 (0)845 094 4916 NESTLÉ PROFESSIONAL www.pavigym.com Email: OFS Tel: +44 (0)20 8686 3333 [email protected] Tel: +44 (0)333 444 0223 www.nestleprofessional.co.uk PAYASUGYM www.pilatestrainingsolutions.co.uk Email: [email protected] Email: [email protected] NESTLÉ WATERS www.ofsoftware.biz www.payasugym.com PILATES-MAD Tel: +44 (0)1865 398830 Tel: +44 (0)1386 859558 ORANGETHEORY FITNESS www.nestle-waters.com PE CONTRACTS www.pilates-mad.com Tel: +1 945 530 6903 Tel: +44 (0)1446 700600 NEW EVENTS LTD www.orangetheoryfitness.com www.pecontracts.com PLASTICA Email: [email protected] Tel: +44 (0)1424 857857 ORIGIN FITNESS www.neweventsltd.com PEAK PILATES Email: [email protected] Tel: +44 (0)333 2000 750 Tel: +1 800 925 3674 www.plasticapools.com NEW LEVEL UK Email: [email protected] Email: [email protected] Tel: +44 (0)1782 593533 www.originfitness.com www.peakpilates.com Email: [email protected] www.new-level.co.uk

254 Health Club Handbook 2016 www.healthclubhandbook.com PMD LEASING LTD Tel: +44 (0)7557 674446 www.pmdleasing.co.uk PRECOR PNEUMEX Tel: +44 (0)1276 404900 Tel: +1 208 265 4105 Email: [email protected] Email: [email protected] www.precor.com www.pneumex.com PREMIER BUSINESS AUDIO POCKET PT Tel: +44 (0)845 279 7200 Tel: +44 (0)20 7617 7880 Email: [email protected] Email: [email protected] www.premierba.co.uk www.pocketpt.co.uk PREMIER SOFTWARE POCKETFIT TRAINING SOLUTIONS Tel: +44 (0)1923 693721 Tel: +44 (0)1543 466580 http://pocketfittraining.co.uk Email: [email protected] www.premiersoftware.co.uk PODIUM 4 SPORT Tel: +44 (0)2890 701444 PREMIER TRAINING www.podium4sport.com INTERNATIONAL Tel: +44 (0)845 1 90 90 91 PORTMAN ASSET www.premierglobal.co.uk FINANCE LTD Tel: +44 (0)844 800 8825 PRINTWELL (UK) LTD Email: Tel: +44 (0)20 8687 9234 [email protected] www.printwell.co.uk www.portmanassetfinance.co.uk PROFESSIONAL FITNESS POWERBLOCK & EDUCATION Tel: +1 507 451 5152 Tel: +44 (0)1943 879816 Email: [email protected] Email: [email protected] www.powerblock.com www.pfetraining.co.uk

POWERBREATHE PROFESSIONAL FITNESS Tel: +44 (0)1926 816100 INSURANCE Email: [email protected] Tel: +44 (0)1993 862004 www.powerbreathe.com Email: [email protected] POWERMASTER www.professional-fitness.co.uk Tel: +44 (0)1924 272696 Email: [email protected] PROINSIGHT www.power-master.co.uk Tel: +44 (0)845 468 0430 Email: [email protected] POWRX UK www.proinsight.org Tel: +44 (0)844 330 1639 Email: [email protected] THE PROJECT www.powrx.co.uk NETWORK & CO Tel: +44 (0)7792 204825 PPL Email: [email protected] Tel: +44 (0)20 7534 1070 www.theprojectnetworkand.co Email: [email protected] www.ppluk.com PROMOTE PR LTD Tel: +44 (0)1628 630363 Email: [email protected] www.promotepr.com

www.healthclubhandbook.com 255 SUPPLIER CONTACTS

PROSPEC REFLEX NUTRITION LTD RUBICON SPORTS SCHWINN Tel: +44 (0)1709 377147 Tel: +44 (0)870 757 3353 Tel: +44 (0)1256 477390 Tel: +44 (0)1494 688260 Email: [email protected] Email: [email protected] Email: [email protected] Email: [email protected] www.prospec.co.uk www.reflex-nutrition.com www.rubiconsports.co.uk www.schwinn.com

PRS FOR MUSIC RES RENEWABLE RUGGED INTERACTIVE SCIFIT LTD (UK) Tel: +44 (0)800 068 4828 ENERGY SYSTEMS Tel: +44 (0)1726 981123 Tel: +44 (0)1344 300022 Email: [email protected] Tel: +44 (0)1923 299200 Email: Email: [email protected] www.prsformusic.com Email: [email protected] [email protected] www.scifit.uk.com www.res-group.com www.rugged-interactive.com PULSE FITNESS SOLUTIONS SDA SOFTWARE Tel: +44 (0)1260 294600 RESOLUTION DESIGN LTD RUNNING UNLIMITED Tel: +44 (0)113 204 2090 Email: [email protected] Tel: +44 (0)1380 728898 Tel: +44 (0)20 3239 5663 Email: [email protected] www.pulsefitness.com Email: Email: [email protected] www.sdasoftware.net [email protected] www.runningunlimited.net PURE WORLD ENERGY www.resolutiondesign.co.uk SERVICESPORT UK Tel: +44 (0)8448 480 550 SAFE SPACE LOCKERS Tel: +44 (0)845 402 2456 www.pureworldenergy.com RESORTSUITE Tel: +44 (0)870 990 7989 Email: [email protected] Tel: +1 416 259 0715 Email: [email protected] www.servicesport.co.uk PURUS Email: [email protected] www.safespacelockers.co.uk Tel: +44 (0)113 289 3172 www.resortsuite.com SHIRE LEASING PLC Email: [email protected] SAFETIC Tel: +44 (0)1827 68939 www.purusgroup.com RESPOL FLOORING Tel: +1 800 336842 Email: [email protected] SOLUTIONS www.safetic.ie www.shireleasing.co.uk QUINYX Tel: +44 (0)1952 740400 Tel: +44 (0)20 7795 8192 www.respol.co.uk SAG SCHULTE- SHOWOFF MEDIA LTD Email: [email protected] SCHLAGBAUM AG Tel: +44 (0)113 257 1002 www.quinyx.com RETENTION GURU Tel: +49 2051 2086 461 Email: [email protected] Tel: +44 (0)7956 311899 Email: [email protected] www.showoffmedia.co.uk RANGE3D LTD Email: [email protected] www.sag-schlagbaum.com Tel: +44 (0)1246 435251 www.retentionguru.co.uk SILL LIGHTING www.range3d.com SALES MAKERS LTD Tel: +44 (0)1844 260006 RETENTION MANAGEMENT Tel: +44 (0)1449 744222 Email: [email protected] RD HEALTH & SAFETY Tel: +44 (0)1527 870875 Email: [email protected] www.sill-uk.com Tel: +44 (0)1458 251936 Email: www.salesmakersinternational.com Email: [email protected] [email protected] SIMON JERSEY www.rdhealthandsafety.co.uk www.retentionmanagement.com SAQ INTERNATIONAL Tel: +44 (0)8444 994414 Tel: +44 (0)1664 810101 www.simonjersey.com REACT FITNESS THE RETENTION PEOPLE Email: [email protected] Tel: +44 (0)20 7272 0770 Tel: +44 (0)845 621 2001 www.saqinternational.com SIMPLE LOCKING Email: [email protected] Email: SOLUTIONS LTD www.react-fitness.com [email protected] SATURN PROJECTS Tel: +44 (0)1727 840513 www.theretentionpeople.com Tel: +44 (0)1454 202076 www.simplelockingsolutions.co.uk RE:CREATION FITNESS Email: [email protected] Tel: +44 (0)118 973 6222 RETHINK MOTION www.saturnprojects.com SNAP FITNESS Email: [email protected] Tel: +1 512 680 4938 Tel: +1 952 474 5422 www.recreation-fitness.co.uk Email: [email protected] SB SOURCE LTD Email: [email protected] www.rethinkmotion.com Tel: +44 (0)20 8655 4222 www.snapfitness.com REALRYDER Email: [email protected] INTERNATIONAL RIDGEWAY FURNITURE www.sbsource.co.uk SOLOSTRENGTH Tel: +1 800 976 6280 Tel: +44 (0)870 420 7818 LIFESTYLE PRODUCTS Email: [email protected] Email: [email protected] SCHLETTERER WELLNESS Tel: +1 604 818 6225 www.realryder.com www.ridgewayfm.com & SPA DESIGN Email: [email protected] Tel: +43 5244 62005 www.solostrength.com RED BULL RIGHT DIRECTIONS Email: [email protected] Tel: +44 (0)20 7434 0100 Tel: +44 (0)1582 840098 www.schletterer.com SOUND DYNAMICS LTD Email: [email protected] Email: [email protected] Tel: +44 (0)1773 828486 www.redbull.com www.rightdirections.co.uk www.sound-dynamics.co.uk

256 Health Club Handbook 2016 www.healthclubhandbook.com SPASOFT ST MARY’S UNIVERSITY TANITA EUROPE BV TOTAL GYM SOLUTIONS Tel: +1 802 253 7377 COLLEGE Tel: +31 20 560 2970 Tel: +44 (0)115 752 9320 www.springermiller.com Tel: +44 (0)20 8240 4153 Email: [email protected] Email: [email protected] Email: [email protected] www.tanita.eu www.ffittech.co.uk SPEEDFITNESS LTD www.smuc.ac.uk Tel: +44 (0)20 7731 3968 TASCOMI LTD TOTAL VIBRATION Email: [email protected] STAGES CYCLING Tel: +44 (0)845 119 6020 SOLUTIONS www.miha-bodytec.com/en/ Tel: +44 (0)2033 182741 Email: [email protected] Tel: +44 (0)1706 260 220 www.stagesindoorcycling.com www.tascomi.com Email: [email protected] www.totalvibrationsolutions.com STAIRMASTER TAYLOR MADE DESIGNS Tel: +44 (0)1494 688260 Tel: +44 (0)1202 473311 TRAFFIC HEALTH SPEEDFLEX EUROPE LTD Email: [email protected] Email: [email protected] AND FITNESS Tel: +44 (0)191 212 7450 www.stairmaster.com www.taylormadedesigns.co.uk Tel: +44 (0)7776 255643 Email: [email protected] Email: [email protected] www.speedflex.com STONE FOREST TEACHSPORT www.traffichealthandfitness.com Tel: +44 (0)20 8314 4592 Tel: +44 (0)20 8698 3036 SPEEDO www.stone-forest.co.uk Email: [email protected] TRAINFITNESS Tel: +44 (0)115 855 5000 www.teachsport.org Tel: +44 (0)20 7292 9140 www.speedo.co.uk STRATEGIC LEISURE LTD Email: [email protected] Tel: +44 (0)1925 438064 TECHNOGYM UK LTD www.train.fitness SPIRIT HEALTH CLUBS Email: [email protected] Tel: +44 (0)1344 300236 Tel: +44 (0)1895 512000 www.strategicleisure.co.uk Email: [email protected] TRION:Z www.spirithealthclubs.com www.technogym.com Tel: +44 (0)1925 210990 STRIVE ENTERPRISES, INC www.trionz.co.uk SPIVITECH LTD Tel: +1 724 949 1120 TEK FITNESS LTD Tel: +1 650 318 5230 Email: [email protected] Tel: +44 (0)1553 777513 TRUE FITNESS TECHNOLOGY Email: [email protected] www.strivefit.com Email: [email protected] Tel: +1 800 426 6570 www.spivi.com www.tekfitness.co.uk Email: [email protected] SUNBED & LEISURE SYSTEMS www.truefitness.com SPORTA TELJU COMMERCIAL FITNESS (UK) LTD Tel: +44 (0)1603 814233 Tel: +44 (0)7478 740568 TRX/FITNESS ANYWHERE Tel: +44 (0)1246 813468 www.sporta.org www.teljucommercialfitness.com Tel: +44 (0)7779 797864 Email: [email protected] Email: [email protected] www.sunbedandleisure.co.uk SPORTS AND LEISURE THERMARIUM BADER-BAU www.trxtraining.com MANAGEMENT Tel: +43 5244 65660 SUPERVITALITY Tel: +44 (0)1455 890508 Email: [email protected] TTS CONSULTANTS www.supervitality.me Email: [email protected] www.thermarium.com Tel: +91 44 2441 6213 www.everyoneactive.com SUUNTO/AMER SPORT Email: [email protected] THORAXTRAINER Tel: +44 (0)1276 404800 www.ttsconsultants.com SPORTS SURFACES (UK) LTD Tel: +45 23 28 30 50 www.amersports.com Tel: +44 (0)1244 321200 Email: [email protected] TUFFSTUFF FITNESS Email: [email protected] THE SWIMMING TEACHERS www.thoraxtrainer.com EQUIPMENT www.sportssurfacesuk.com ASSOCIATION - STA Tel: +1 909 629 1600 THUMP BOXING Tel: +44 (0)1922 645097 Email: [email protected] SPORTSART Tel: +61 1 300 558285 Email: [email protected] www.tuffstuff.net Tel: +44 (0)1509 274440 Email: [email protected] www.sta.co.uk http://gosportsart.com www.thumpboxing.com TVS SPORTS SURFACES SYX AUTOMATIONS Tel: +44 (0)1706 260220 SPORTSOFT UK LTD TOP LODGE LEISURE LTD Tel: +44 (0)20 3627 3442 Email: [email protected] Tel: +44 (0)1423 873873 Tel: +44 (0)1780 444695 Email: www.floors4gyms.com Email: [email protected] Email: [email protected] [email protected] www.sportsoft.co.uk www.top-lodge.co.uk TWININGS TEAS www.syxautomations.co.uk Tel: +44 (0)1264 313444 TOPLINE ELECTRONICS TAC IT www.twinings.co.uk Tel: +44 (0)1323 440760 Tel: +43 3332 6005 990 Email: [email protected] Email: [email protected] www.topline.uk.net www.tac.eu.com www.healthclubhandbook.com Health Club Handbook 2016 257 SUPPLIER CONTACTS

TWYFORD BATHROOMS WEXER HOLDINGS LLC YOGA PROFESSIONALS Tel: +44 (0)1270 879777 Tel: +1 452 235 3530 Email: [email protected] Email: www.wexer.com www.yogaprofessionals.net [email protected] VIRTUAGYM WILLMOTT DIXON LTD YOGA-MAD www.twyfordbathrooms.com Tel: +44 (0)20 8133 3657 Tel: +44 (0)1462 671852 Tel: +44 (0)1386 859555 Email: [email protected] TYLO www.willmottdixongroup.co.uk www.yogamad.com www.virtuagym.com/software Tel: +44 (0)1271 378100 WOODWAY GMBH YORK FITNESS Email: [email protected] VISUAL FITNESS PLANNER Tel: +49 7621 94 09 99 0 Tel: +44 (0)1327 701800 www.tylolife.co.uk Tel: +1 877 837 1212 Email: [email protected] Email: [email protected] www.vfp.us UKACTIVE www.woodway.de www.yorkfitness.com Tel: +44 (0)20 7400 8600 VITA COCO WORLD GYM YOUR MANAGEMENT Email: [email protected] Tel: +44 (0)20 7183 7312 INTERNATIONAL SOLUTIONS LTD www.ukactive.com Email: [email protected] www.worldgym.com/franchising Tel: +44 (0)1132 826238 www.vitacoco.com UK POINT OF SALE Email: [email protected] WORLD SALES ALLIANCE INC GROUP LTD VIVA BEVERAGES www.ymsl.co.uk Tel: +1 847 426 2627 Tel: +44 (0)161 431 4400 Tel: +44 (0)203 402 2530 www.wsalliance.com ZIGZAG Email: [email protected] www.vivabeverages.com www.ukpos.com Tel: +44 (0)1282 856830 THE WRIGHT FOUNDATION VIVAFIT Email: [email protected] Tel: +44 (0)1382 451146 ULTRALIFE Tel: +351 304 50 2502 www.zigzaguk.com Email: [email protected] HEALTHCARE LTD Email: [email protected] www.wrightfoundation.com ZOGGS INTERNATIONAL Tel: +44 (0)800 862 0082 www.vivafit.eu www.ultralifeshop.co.uk Tel +44 (0)1276 489089 WTS INTERNATIONAL, INC WAHANDA Email: [email protected] Tel: +1 301 622 7800 UNBESCHEIDEN Tel: +44 (0)20 7580 6401 www.zoggs.com www.wtsinternational.com Tel: +49 7221 9 53 40 Email: [email protected] Email: [email protected] ZOOM MEDIA www.wahanda.com XENDON AB www.unbescheiden.com Tel: +44 (0)20 3511 2111 Tel: +46 40 370820 WATERROWER Email: [email protected] www.xendon.com USHOMI Tel: +44 (0)20 8749 9090 www.zoommedia.com Tel: +44 (0)800 023 6611 www.waterrower.co.uk XN LEISURE SYSTEMS LTD Email: [email protected] ZYCOMM ELECTRONICS Tel: +44 (0)870 803 0700 www.ushomi.co.uk Tel: +44 (0)1773 570123 Email: [email protected] www.zycomm.co.uk UWE JETSTREAM www.xnleisure.com Tel: +49 7171 103 600 WATTBIKE ZYNK DESIGN XPIRON INC Email: [email protected] Tel: +44 (0)115 945 5454 Tel: +44 (0)20 7193 1430 Tel: +1 415 732 5700 www.uwe.de Email: [email protected] Email: [email protected] www.wattbike.com Email: [email protected] www.zynkdesign.com VENESTA WASHROOM www.xpiron.com SYSTEMS WEBUYANY XTRAVAGANZA Tel: +44 (0)1474 353333 GYMEQUIPMENT.COM Tel: +44 (0)1989 730738 Email: [email protected] Tel: +44 (0)7557 365669 Email: [email protected] www.venesta.co.uk Email: [email protected] www.xtravaganza.uk.com VI SPA EXPERIENCE ROOMS www.webuyanygymequipment.com YBFIT TRAINING Tel: +44 (0)1257 451666 Tel: +44 (0)20 7060 2676 www.vi-spa.co.uk WEIGHTPLAN LTD Tel: +44 (0)203 005 7443 Email: [email protected] VIBROGYM UK Email: [email protected] www.ybfittraining.com Tel: +44 (0)20 7272 0770 www.weightplan.com YMCA FITNESS Email: [email protected] INDUSTRY TRAINING www.vibrogym.com WELLBEATS UK Tel: +44 (0)1642 931012 Tel: +44 (0)20 7343 1850 Email: [email protected] Email: [email protected] www.wellbeats.co.uk www.ymcafit.org.uk

258 Health Club Handbook 2016 www.healthclubhandbook.com 7KH+HϲOWK&OXϤ0ϲQϲϳHPHQW+ϲQϥϤRRNLVϦXϤOLVKHϥRQFHϲ\HϲUϤ\7KH/HLVXUH0HϥLϲ&R/Wϥ 3RUWPLOO+RXVH3RUWPLOO/ϲQH+LWFKLQ+HUWV6*'-8.7KHYLHZVH[ϦUHVVHϥLQWKLVϦXϤOLFϲWLRQϲUH WKRVHRIWKHϲXWKRUϲQϥϥRQRWQHFHVVϲULO\UHϦUHVHQWWKRVHRIWKHϦXϤOLVKHU7KH/HLVXUH0HϥLϲ&R/Wϥ $OOULϳKWVUHVHUYHϥ1RϦϲUWRIWKLVϦXϤOLFϲWLRQPϲ\ϤHUHϦURϥXFHϥVWRUHϥLQϲUHWULHYϲOV\VWHPRU WUϲQVPLWWHϥLQϲQ\IRUPRUϤ\PHϲQVHOHFWURQLFPHFKϲQLFϲOϦKRWRFRϦ\LQϳUHFRUϥHϥRURWKHUZLVH ZLWKRXWWKHϦULRUϦHUPLVVLRQRIWKHFRϦ\ULϳKWKROϥHU&\ϤHUWUHN/Wϥ3ULQWHϥϤ\7KH0ϲQVRQ*URXϦ /LPLWHϥ'LVWULϤXWHϥϤ\5R\ϲO0ϲLO*URXϦ/WϥϲQϥ:KLVWO/WϥLQWKH8.ϲQϥ7RWϲO0ϲLO/WϥϳORϤϲOO\ k&\ϤHUWUHN/Wϥ,6%1

7RVXϤVFULϤHWRWKH+HϲOWK&OXϤ0ϲQϲϳHPHQW+ϲQϥϤRRNORϳRQWRZZZOHLVXUHVXϤVFRPHPϲLO VXϤV#OHLVXUHPHϥLϲFRPRUFϲOO6XϤVFULϦWLRQUϲWHV8.eUHVWRIZRUOϥe www.leisuremedia.com Leisure Media Portmill House, Portmill Lane, Hitchin, Herts, SG5 1DJ,DJ, UK Telephone +44 (0)1462 431385 Fax +44 (0)1462 433909 healthclubhandbook.com [email protected] £50 ISBN: 978-1-870416-20-7