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Expedición a Interlagos LAND ROVER LAND ROVER WWW.ELFINANCIERO.COM.MX DISTRITO FEDERAL. AÑO 1. NÚMERO 10 AUTOSEDITOR: MEMO LIRA LAND ROVER EXPERIENCE Expedición a Interlagos . página 4 Año 1. No. 10 Año 1. No. 10 2 AUTOS EL FINANCIERO EL FINANCIERO AUTOS 3 Taquímetro JUNTA EN PITS LA PRUEBA nnnFocus ST q INICIA LA PRODuccIÓN DEL NUEVO MEXICANO, NISSAN NOTE, EN AGUASCALIENTES Por: Memo Lira Nissan inició la producción del 1 050 millones de dólares. totalmente nuevo Nissan NOTE Se estima que durante el año [email protected] en su planta de Aguascalientes I, fiscal 2013, Nissan producirá la cual se suma de Kyushu, Ja- en México más de 80 000 ve- Imagen tranquila Infiniti Red Bull: pón y Sunderland, Reino Unido, hículos NOTE que abastecerán para fabricar este hatchback el mercado mexicano y, por lo patrocinio de emociones compacto que se establece ya menos, a 20 países en la región Infiniti Red Bull el equipo que va a la como un vehículo global. de América, incluidos Estados punta hasta el momento en la tabla de Con el inicio de este auto, Unidos, Canadá y algunos más con desempeño constructores y quien tiene el piloto se concluye la inversión que de Latinoamérica. con más puntos en lo que va de la tem- Nissan anunció en 2009, de porada, sin duda es un gran activo para Infiniti. El patrocinio es virtuoso pues no sólo incluye un logo en el auto, VW VEHÍCULOS PARA PASAJEROS BRIDGESTONE Y EL FUTBOL emocionante sino todo un sentido emocionante INCREMENTA LAS VENTAS EN 5.3% Bridgestone de México invita a quienes a la marca que pocos pueden tener. La marca Volkswagen Vehícu- gustan del futbol, a participar con su equipo El mismo piloto se ha convertido en los para Pasajeros incrementó en el Torneo de Futbol 7 y ganar un viaje con parte esencial de avance de los autos, las ventas en 5.3 por ciento en todos los gastos pagados a la gran final de La lo que llevará a desarrollar mejores los primeros cuatro meses del Copa Bridgestone Libertadores para los 10 sensaciones de manejo. año, distribuyendo más de 1.91 jugadores y su entrenador. Las preinscrip- Infiniti a nivel mundial quiere millones de vehículos. En la ciones están abiertas a partir del 15 y hasta crecer y estar en todos los segmentos región de Norteamérica, Volk- el 24 de mayo a través de www.bridgestone. donde ahora las marcas Premium swagen aumentó sus entregas a abril a 196 200 unidades, com.mx/torneo7 para que los equipos inte- se han metido, en cinco años usted de las cuales 131,800 fueron distribuidos a los clientes de resados se registren, los únicos requisitos observará como las armadoras no Estados Unidos. En la región de Sudamérica se vendieron básicos son ser mayores de edad y no haber jugado profesio- dejarán de introducir productos, 235 200 unidades, de las cuales 175 600 fueron llevadas a nalmente ningún tipo de futbol. seguramente su positiva imagen en el Brasil. equipo de F1 derramará una gran par- LA VISIÓN DE AyRTON SENNA, TAG HEUER ticipación en la mente del consumidor TOYOTA VIVE Y COMPARTE LA EMOCIÓN mundial. DE CORRER Ayrton Senna, demostró Infiniti va más allá, construye mar- 19 carreras serán el escena- que al volante de cualquier ca, desarrolla ingeniería, convierte su rio para acercar a la marca vehículo iría “más allá”, y nombre en global y ahora se han con- con los consumidores mexi- es así como dicha conducta juntado varios factores que reditúan canos y demostrar que la contagiaría a diferentes dis- en su inversión en el Fórmula 1. emoción que vive un corre- ciplinas, una de ellas: la relo- El equipo es ganador y da triunfos, la dor cuando compite contra jería TAG Heuer. La división firma vive una etapa de expansión, sí mismo, es compartida en Avant-Garde Eyewear de esta la Fórmula 1 es global, el Infiniti Red cada una de las acciones de la marca. Prius, el auto híbrido última, que decidió asumir el riesgo de imaginar, diseñar y central el más interesante ya Ricardo Silverio Bull luce cada día más fuerte, la marca más vendido del mundo, será el vehículo insignia de los 19 manufacturar gafas de sol tan emblemáticas como el mis- FICHA TÉCNICA que es el que marca la pre- – como en México – está decidida a en- eventos que patrocinará Toyota en 2013. mo piloto brasileño con expresión de los valores de rendi- sión del turbo. Al comenzar trar con fuerza a muchos mercados, y miento y precisión que caracterizan a Senna y a la marca. qFord Focus ST a rodar suavemente en el lo que era tan sólo una división de lujo EL LAMBORghINI URus LLEGARÁ EN EL 2017 iertos modelos de auto podemos darnos cuenta de Nissan, ahora lleva un sentimiento AudI LANZA APLICACIÓN PARA ANDROID todas las marcas TREN MOTOR que es agradable incluso en de emoción único y certero. El Urus estará sobre la pla- automotrices lle- Motor:L4, 2.0 l circulación citadina ya que si En Mónaco el equipo tiene un dos taforma del Q7, Cayenne o La aplicación Audi Start-Stop gan a ganarse una DOHC 16 v Turbo bien la suspensión es firme, veces ganador con Webber, y por el Touareg (todo queda en fa- permite que el usuario sepa versión deporti- no ataca nuestra espalda y otro lado una pieza clave de su desa- milia) lo que habla de su gran qué aplicaciones están en uso va, pero no solo a nivel esté- Potencia: 250 hp @ la precisa dirección apunta C 5,500 rpm rrollo Vettel, dos que seguro llevarán a tamaño, 5 metros de largo, y consumiendo más energía tico sino que las “entrañas” perfectamente para dar vuelta gran velocidad no sólo un patrocinio, 1.66 de alto, 1.99 de ancho de la batería. Con esto podrá del motor también cambian, Torque: 270 lb-pie @ en las calles o acomodarnos sino la emoción de la marca Infiniti. mientras que el bloque mo- detener el funcionamiento de Ford ha aprovechado muchos 2,500 rpm rápidamente en un cajón de Para comprobarlo viva el mito de las tor todavía no se especifica, pero podría ser un V8 biturbo cada “App” o activar el modo autos de su historia apoyados Transmisión: estacionamiento. competencias, desde el principado acoplado a una caja DSG, que genere alrededor de 600hp, Super Save, que cierra todas las en la división de competencia manual de 6 velocidades Pero el Focus ST es un auto asociado a la burguesía, los Infiniti si te suena a exceso, puede que estés en lo correcto. aplicaciones de una sola vez. denominada Ford Racing. Tracción: integral deportivo, así que nos dispu- Red Bull se abrirán las puertas al La marca del óvalo comen- simos a ir a pista para sacarle público mundial. El gran patrocinio, q zó con autos denominados SUSPENSIÓN jugo al motor 2 litros y cuatro para una marca que hoy está en pleno PEUGeoT PRESENTA VERSIONES RolAND GARROS SVT (Special Vehicle Team) qDelantera: McPherson cilindros con turbo de 250 hp y crecimiento. que luego se convirtieron en q 270 lb/pie de torque, acoplado Los que han estado en la F1 y han Fueron tres los modelos se- ST y en nuestro país recorda- Trasera: multibrazo a una caja de cambios manual 1 000 leccionados: 207 CC, 308 CC SEGURIDAD aprovechado el momento saben que y el 3008. En el caso del pri- mos los Focus ST de pasadas de 6 marchas; en dicho lugar Un aire europeo en el diseño resalta su personalidad. ABS y ESP (Control Elec- construyen marca, diseminan mun- litros de agua mero, a la versión normal con generaciones y claro las edi- pusimos el modo Sport que dialmente sus valores y emociones, al son los que se contaminan motor 1.6 litros, 155 caballos, ciones extremas RS que por trónico de Estabilidad) gestiona la aceleración y ade- tiempo que recogen lo sembrado en si se derrama un litro de aceite añade rines de aluminio de 17 cierto seguimos esperando. de red negra con el logo ST. todos los elementos queda más desconectamos el control las pistas. Vea si no, los que han esta- De momento el Focus Los costados ofrecen un cerca del piloto, aunque cuen- PRECIO: de tracción para poder real- para motor en la alcantarilla. pulgadas, parrilla en aluminio, 376 900 pesos do no por pasión sino por un simple vestiduras blancas con negras con el grabado Roland Garros, pedales deportivos más deportivo sólo tiene una nuevo juego de faldones y ta con demasiados botones en mente sentir el chasis. Al día, se estima se derraman más y llano patrocinio, sin hacer sentir la en aluminio, Windstop Roland Garros y tapetes especiales. Incluye amplificador versión denominada ST y es rines de 18”. La parte posterior el tablero. El Focus ST es un gran pro- emoción de su marca en el mercado, de 1 200 litros de aceite usado. JBL y logotipo Roland Garros en la carrocería. sin dudas divertida y con un cuenta con un discreto alerón La experiencia de manejo ducto de la marca, un auto con han desertado. diseño muy sobrio, aunque así como un nuevo difusor y se nota desde que nos senta- un excelente equilibrio entre si escogen el color “Amarillo parte baja que alberga el esca- mos y sentimos el material la comodidad del manejo Cinético” olviden el pasar des- pe central en tono oscuro. Al del volante y la palanca de diario con uno deportivo, sin apercibidos. El diseño con un interior es cómodo y pensado cambios, al prender el motor que lo anterior reste sensa- PRESIDENTE DEL CONSEJO Y DIRecTOR GENERAL: MANUEL ARROYO RODRÍGUEZ DIRecTOR GENERAL EDITORIAL: ENRIQUE QUINTANA SUBDIRecTOR EDITORIAL: ALEJANDRO HERNÁNDEZ COORDINADOR DE INFORMACIÓN ECONÓMICA: VÍCTOR FELIPE PIZ cambio de fascia logra un auto para la conducción dinámica se escucha un sonido ronco y ciones al conducirlo, además MIRELES COORDINADOR DE INFORMACIÓN POLÍTICA: JESÚS SÁNCHEZ MARTÍNEZ.
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