Aarhus More Creative Events

More Creative Events A More Creative Region More Creative More Creative is an ambitious, strategic initiative dedicated to creating business growth and jobs by developing the creative industries. The initiative is lead by Central Denmark region in partnership with Aarhus 2017 to make Denmark a global player in the creative economy. 4 — 5 Rebecca Matthews Bent Hansen CEO, European Capital of Chair of the Regional Council, Culture Aarhus 2017 Central Denmark Region Aarhus 2017 has joined with More Creative to showcase In the Central Denmark Region we firmly believe that the amazing ingenuity and potential that exists in our creativity will become increasingly important – for creative industries in Denmark and the Central Denmark businesses as well as for society as a whole. The chal- Region. There is a thriving community of invention and lenges we all face call for creative solutions. That is why expertise in our midst. In our year as European Capital we launched the More Creative initiative supporting of Culture, we are using this opportunity as a catalytic creative stakeholders to develop their businesses and moment to bring these exciting enterprises to the strengthen the creative environments across the region. attention of local, national and international audiences. Our close partnership with European Capital of Culture Denmark leads the way in re-thinking the concepts of Aarhus 2017 means that we have a unique opportunity modernism in architecture, design, film, food, fashion to showcase the talents of this region to both a national and digital communications. Through clever research and an international audience. And we have good reason thinking and by studying the human dimension, to be proud. In this book you will meet some of the Denmark continuously breaks new ground by proposing talented creative people and businesses in our region, fresh solutions to old problems. In this book we speak and throughout the year you will be able to experience with some of the people behind these movements the unfolding of this talent in a number of spectacular towards a human-centric approach, and we profile just events. Enjoy! some of the ground-breaking projects that provide inspiration, from both the grasshoppers and the giants of our brilliant creative region. Contents 06 Introduction — Juliana Engberg Interviews 10 Architecture — Kristian Skovbakke Villadsen 14 Animation — Morten Thorning 18 Design — Marie Kristine Schmidt 22 Fashion — Christian Stadil 26 Film/TV — Nadia Kløvedal Reich 30 Gastronomy — Jakob Vinkler 34 Grassroots — Adrian Matthew Fey 38 Playgrounds — Lise Specht Petersen and Stephan Gustin More Creative Events 44 Aarhus Walks On Water 45 ANYbody 46 Bring Home the Oystersa 47 Creative Tastebuds 48 Creativity World Forum 49 Fish-á-deli Circus 50 Future Living 51 How can we feed the World? 52 New Danish Modern 53 New Nordic Noir 54 RISING Architecture Week 55 Super8000 56 The Catastrophic Meal 57 Viborg Animation Festival Partnerships 60 Business by Design 61 The Architecture Project 62 Headstart Fashion 63 Interactive Denmark 64 Food Organization of Denmark Juliana Engberg 6 — 7 Programme Director European Capital of Culture Aarhus 2017 Sociable, Sustainable, Fair and Fashionable The creative industries in the Central Denmark Region such as eminent researcher Susan Greenfield, suggest exemplify the cultural and creative cross pollination there might be links to attention deficit disorder and of research, design thinking and fabrication that make a number of negative social consequences that come Denmark such a compelling business and social study. from immersion in the screen enabled narcissistic INTRODUCTION Danes just do it differently! tendencies of the 'me' and 'selfie' generation. Happily she and other researchers have also verified The approach might be broadly described as sociable. that the brain is 'plastic' and adaptable. Certainly it seems clear if you examine many of the recent outputs in Danish Architecture, Urban Planning, Being of a positive and practical disposition, Danes Food and Gastronomy, Applied Design, Fashion, Film- have swiftly moved to shape environments and cre- making and even Animation and Gaming, that there is, ate opportunities that train and retrain the brain to at the heart of things, a kind of human-centric approach welcome and thrive in situations of social stimulation that significantly contradicts the machine-led culture from face to face and group dynamic encounters. The of earlier modernity. impetus to create the opportunity for play, interaction, team challenges and group relaxation are now all part The New Danish Modernism is an organic, responsive of the design thinking that has evolved into some of the and future thinking attitude that seeks to reinvent the most exciting buildings for schools, hospitals, public ideas of how we live, work and play in places geared to services and businesses. community and shared ideals. Dokk1 in Aarhus, recently awarded best new library in Design and creative industry in contemporary Den- the world, is a case in point. In the era of digital books mark has become ultra-sensitive and attentive to the and archiving, many cities would think twice about social and enterprise environments that have become investing in a major building for reading, borrowing and de-sensitized by things that cause fracturing of com- researching. But Dokk1 has redefined what libraries munity and isolationism. They aim to make things can and should be. With an average of 4,000 visitors sociable again. per day, Dokk1 proves that libraries are in fact not only about books. A well designed 'library' can be a magnet This pursuit of sociability is historically embedded for communities and embrace the concepts of diversity in the Danish psyche of course, from Viking times to and democracy in its approach to access, space, activ- the alternative communal lifestyles that emerged ity and even boisterousness – a concept anathema to in the 1960s and 1970s. But the extent to which it is the previous 'shhh' generations of hushed readers in actively enlisted in contemporary design and business silent book tombs. approaches suggests an awareness of recent cognitive studies that have sounded alarms about the current era With its internal concrete zig-zagging ramp, which in which screen culture and cocooning can be seen to allows all bodies to access the main spaces of the build- cause a deficit of empathy, lack of awareness of conse- ing, the architects Schmidt Hammer Lassen, together quence and loss of larger narratives. with researchers, town planners and librarians have conceived of a building that is a flowing organism Neuroscientists have, for over a decade now, been pulsing with life. Quiet zones, chat nests, chill spaces, watching the patterns of brain behavior as the screen activity rooms, citizens’ advice and registration generation has matured. Many academics of repute, bureaus and a constantly evolving visual environment make Dokk1 a place of interaction for the whole of the and opportunities provided by the sharing economies? 8 — 9 community and every generation. For recently arrived Will villages have a role to play in a new decentralized people into the city, Dokk1 becomes an instant location approach as technology changes the necessity for the point and reinforces the sense of gathering. It allows megalopolis? How do we work to avoid personal isola- the community to see itself - productive, cooperative tion as technology enables and encourages the micro and happy. work environment? We seek solutions for a sustainable future through the lens of predictive design. This is just one example of many such contemporary spaces and demonstrates several other aspects of the When we speak about sustainability we mean both for Danish way of doing things - in particular the Mid-Jutland the environment and for society and we find that they approach to health and well-being through architectural are in a symbiotic relationship with each other. When planning. The work spread across the Central Denmark we consider diversity we think about other cultures but Region by architectural firms such as Schmidt Hammer also about those within our own society who need dif- Lassen, Cobe, Årstiderne, Friis & Moltke, Arkitema ferent opportunities to live alongside the mainstream, Architects and C.F. Moller demonstrate a heightened and we find that tolerance combined with innovative awareness of the ways in which great buildings, ideas about future living hold some of the answers. amenities and environments can produce a mind-set We look at innovations in health accommodation that for success and happiness. Or what has become lately provide protection and independence for unique users. INTRODUCTION described as 'livability'. Democracy is the core principle that underpins all This attention to livability – places designed for, and things Danish. Democracy in this context also marries to create active bodies and minds with a human focus to the very Danish attributes of collectivity, equal- and logic – is pre-emptive rather than reactive design. ity and cooperation. The collective effort - working By inspiring people to use their bodies, allow free play, together, deciding together, delivering together with encourage collectivity, and connectivity, human-centric a common approach to solving problems, socializing design thinking is creating the conditions of longevity and planning futures - is the bedrock upon which our and cognitive agility – human sustainability. year is built. And we find that the creative industries intertwine. As well as boosting health, these human based design solutions add beneficial aspects to the use of public Many people around the world have been inspired by space. Following the inspirational ideas of revolutionary the new directions in Danish food – from foraging to Danish urbanist, Jan Gehl, and his quest to make cities for line caught fishing. This approach to re-attaching to people, well thought through public space can provide the land, to rethinking the locally sourced and sustain- security through open and porous corridors. ably grown is not just a fad, but part of a movement JULIANA ENGBERG towards consumption consciousness.

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