DOCSLIB.ORG

Practical Aspects of Realization of The

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Practical Aspects of Realization of The Original Scientific Paper doi: 10.5937/jaes14-10123 Paper number: 14(2016)1, 355, 68 - 74 PRACTICAL ASPECTS OF REALIZATION OF THE DEVELOPMENT STRATEGY IN THE TOURISM REGION Vera Rukomoinikova* Volga State University of Technology, Yoshkar-Ola, Russia Nadezhda Zykova Volga State University of Technology, Yoshkar-Ola, Russia Iraida Tumbaeva Volga State University of Technology, Yoshkar-Ola, Russia Many authors have turned their research interests to the problem of efficiency of the tourism de- velopment strategy realization. It was the result of the fact that growth and implementation of the tourism development strategies appears to be the common world trend of the last decade. This research focuses on the territorial level. The paper concentrates on the small region of the central part of Russia through the example of which the authors want to retrace the realization of the tourism development strategy adopted by the municipal authorities. The major aim of the study has several objectives associated with the theoretical analysis of practical aspects of the tourism development prob-lem in the region. First of all, there is a need to provide a review of the literature devoted to the regional tourism efficiency evaluation. Secondly, it is necessary to measure the tourism efficiency in the region on the quantitative and qualitative level. The quantitative level re-fers to statistic data about the regional tourism. The qualitative level includes case study with self-employed individuals who set up their business in the field of rural tourism. Finally, this study has an overarching objec- tive to identify the opportunities for the touristic potential of the small agricultural region of Mari El. It is quite currently important for the region to reveal the patterns according to which an inser-tion of private sector in the rural tourism development takes place. The research is based on international academic literature and the analysis of Russian experience. Key words: Tourism development strategy, Long-term tourism development programs, Performance indicators, Cluster, Tourist destina-tion INTRODUCTION egies for countries and regions of the world as well as the questions of the domestic tourism level are A strategic plan of management of the touristic considered on the official site of World Tourism Or- sphere is important for the long term success ganization (UN-WTO). The site presents a short in- in tourism development. Creation of successful struction of the devel-opment of tourism strategies. strategic plan for tourism requires an application The objective of the stra-tegic program is defined of the overall approach to the management of the as following: to define the foundation of the long- region (tourism destination). The strategic plan term development for tourism (10-20 years) with should be developed on the base of analy-sis an accent on politics and strategies, planning, insti- evaluation of the situation in the process of plan- tutional consolidation of legislation and regulation, ning, including the review of service consumersR production development and its diversifica-tion, markets, operational surroundings, resources marketing and promotion, touristic infrastructure potential, existing products and environment. and overbuilding, economical impact of tourism on Strategic planning for the touristic sphere is a in-vestments in tourism, development of human cyclical process which requires con-stant moni- resources and socio-cultural and ecological con- toring, reviewing and flexibility for adaptation to sequences of tourism. changing conditions. The gradual plan of realization of tourism devel- The questions of the development of tourism strat- opment strategies consists of three stages: de- * Volga State University of Technology, Yoshkar-Ola, Russia (424000, Yoshkar-Ola, Lenin Square, 3; 68 [email protected] Vera Rukomoinikova - Practical aspects of realization of the development strategy in the tourism region velopment of program scenario, detailed elabo- ism development can be distinguished by a de- ration of master plan for every sector of touristic tailed reasoned approach to realization of shaped industry, realization of actions by means of tech- plans, some programs have a declarative charac- nical assistance and financing (ration up to 150 ter. Nevertheless, practically all programs have a thousand euro) from the side of WTO. high level of governmental assistance. Strategic plans are elaborated not only for devel- Third, some countries realize development strat- opment of the tourism sphere of the country on egies not only on the national level but on the the whole but in certain touristic directions such regional and munic-ipal levels as well. Moreover, as: rural tourism, tourism of local communities, the latter is noted for a high degree of details mountain tourism, coastal tour-ism, eco-tourism, forethought. spa tourism. Fourth, not all programs have a financial part The theory and practice of development and that makes difficult their realization. Some strat- implemen-tation of strategic programs of tourism egies claim to achieve ambitious goals, but the development in the countries of the world are indices of investments are either absent at all or concentrated on the open resource Sustainable not quite real. Tourism Online. The developer of this resource On the whole, we can conclude that develop- is AustraliaRs Sustainable Tourism Cooperative ment and implementation of strategies of tour- Research Centre (STCRC). We will recite sev- ism development appears to be the common eral important conclusions on the development world trend of the last dec-ade. of strategic plans and programs of tourism de- velopment presented by the Australian research METHODOLOGY OF THE EFFICIENCY centre. Development of stra-tegic touristic plan RE-SEARCH OF THE TOURISM deals with the determination of stra-tegic pri- STRATEGIES REALIZATION orities and directions which are revealed by As for the methods of evaluation which form the con-cerned parties for planning, development basis of tourism efficiency, the following various management and marketing in the region. The methods are offered: the method of expert esti- STCRC researches consider the following to be mation based on the heuristic approach of Delphi the necessary conditions for tourism strategy re- [01], the method of hierarchy M Analytic Hierar- alization: to identify specific respon-sibilities and chy Process [02], methods of grading M Superi- time limits for realization of strategies and actions ority and Inferiority Ranking Method, the method of concerned parties; to specify particular aims of average weighted estimates M Weighted Sum and measures for achievement of a strategic Model [03], the method of additive optimization plan; to carry out regular monitoring and control M Optimized Restricted Additive Methods [11]. over implementation of the strategy realization In relation to the target audience various factors program; to develop tourism strategy as OaliveP should be taken into account: tourists from dif- document which can be adapted and updated in ferent regions of the same country can be more case of operational surround-ings changes. demanding to the quality of certain factors which The next step of our research was the analysis compose touristic attraction of the region. For of strate-gies and plans of development of tour- example, it can be the quality of the road ser- ism in the countries of Europe, America, Austra- vice or informational support of tourism [12]. In lia, Asia, Africa and Pacific Region. It is possible this case it is often necessary to revaluate sig- to come to some conclu-sions [14]. First, the nificance of factors in-cluded into estimation of absolute majority of documents was developed the potential [10]. and implemented during the last decade. A small Importance of the problem of tourist resources amount of countries that develop tourism on the estimation is highlighted in the Federal Target governmental level has a long period of real- Program ODevelopment of domestic and incom- ization of program approach to the goals of the ing tourism in the Russian Federation in 2011 touristic sphere. It indicates that the sphere of - 2016 yearsP [07]. Tourist potential of any area tourism has started to take leading positions in consists of natural and manmade objects and national economies comparatively not long ago: phenomena as well as of conditions, possibili- at the turn of the century and till present. ties and means, necessary and suitable for the Second, a number of analyzed strategies of tour- tourist product formation. Scientific conceptions Journal of Applied Engineering Science 14(2016)1 , 355 69 Vera Rukomoinikova - Practical aspects of realization of the development strategy in the tourism region of the tourist potential estimation offer a complex tourist in Spain uses 880 liters of water per day list of factors: natural and climatic resources ( against 250 liters used by locals [15]. weather conditions, landscape, water and min- An analysis of regional and municipal Russian eral resources, flora, fauna, certain natural mon- tourist legislation demonstrates that the problem uments and others), historical cultural resources of estimation of efficiency of tourist potential re- (material and nonmaterial cultural heritage of alization is not less important on this level too, the region) and socio economical resources (in- since there are no regional legislatives acts with frastructure of the touristic sector, managerial,
Load more

Recommended publications
  • Dutchess County, NY Comprehensive Travel Market Research & Strategic
    Dutchess County, NY Comprehensive Travel Market Research & Strategic Planning Prepared for: • Dutchess Tourism Dutchess County, NY Study Conducted: September 2018 – November, 2018 Research Report Submitted – November 15, 2018 Research Conducted by: Young Strategies, Inc. Charlotte, NC Dutchess County Strategies - 1 - Dutchess Tourism Travel Market Research RESEARCH OBJECTIVE: The following research segments were conducted to update prior data (2012/13) and develop new strategies for Dutchess Tourism that: Update visitor profile research and develop a comparative visitor profile report. The data and report identify where successes have occurred and where improvements can be made to the program of work. Update lodging market research including STR data analysis. Particular emphasis is placed on identifying opportunities to increase occupancy and room demand during shoulder seasons and low occupancy periods. Lead strategic planning session with staff and Board of Dutchess Tourism. Berkeley Young will present the research updated data and lead a strategic planning session in Dutchess County with Dutchess Tourism Board and staff. Identify the need for additional research and tracking. SURVEY RESPONSES: • Visitors – 2,668 surveys • Residents of Neighboring Counties – 785 surveys • Residents – 1,353 surveys and Part-time Residents – 117 surveys • DestinationNext Community Leader Surveys – 81 Respondents • Lodging Surveys – 20 out of 41 hotels responded plus STR data Dutchess County Economic Impact Data - 2 - 2017 Travel Related Spending
    [Show full text]
  • Tourism Research Services Focus on the Facts
    Tourism Research Services Focus on the Facts. Find your Edge. Tourism, Culture and Heritage ACCOMMODATION BULLETIN | NUMBER 5 | FALL 2008 Performance of Roofed Accommodation by Tourism Regions S • Accommodation properties are concentrated in sold between 2003 and 2007. The decline was T H Cape Breton, the South Shore and the Fundy particularly evident in the Yarmouth & Acadian G I Shore and Annapolis Valley regions. However, Shores region. L H Halifax Metro has by far the highest proportion G I of accommodation units – over 40%. • Annual occupancy rates in all regions were H below 60%, with Halifax Metro outperforming • Metro Halifax received 52% of total room all other regions. nights sold in 2007. • All regions except the Northumberland Shore and Halifax Metro had a decline in room nights Y Supply of Roofed Accommodation than 10% of the properties. This reflects the concentra - L P • Accommodation properties are concentrated in Cape tion of large hotels in the region. P U Breton, the South Shore and the Fundy Shore and • Between 2003 and 2007, the supply of accommodations S Annapolis Valley regions which, together, have 72% of increased in most regions. The most notable increases the properties in Nova Scotia. However, these regions were in the Northumberland Shore region (+32% in have only 45% of the rooms, indicating that many of accommodation units) and Halifax (+20% in accommo - the properties are small operations such as B&Bs, cot - dation units). Small decreases in the number of units tage/cabins, and vacation homes. occurred in the South Shore and the Fundy Shore & • Halifax Metro has over 40% of the units, and fewer Annapolis Valley regions between 2003 and 2007.
    [Show full text]
  • Report Template Normal Planning Appeal
    Inspector’s Report 300440-17 Development The construction of a single storey discount foodstore (to include off licence use). The development includes the erection of signage. The proposed development will be served by 112 no. car parking spaces with vehicular/pedestrian access will be provided from the Strand Road. The proposed development includes the construction of a single storey ESB sub station, lighting, all landscaping, boundary treatment and site development works. Location Strand Road, Tramore, County Waterford. Planning Authority Waterford City and County Council. Planning Authority Reg. Ref. 17/697. Applicant Aldi Stores Ltd. Type of Application Permission. Planning Authority Decision Refusal of permission. ABP300440-17 Inspector’s Report Page 1 of 35 Type of Appeal First Party Appellant Aldi Stores Ltd. Observer Leefield Ltd. Date of Site Inspection 21st August 2018. Inspector Derek Daly. ABP300440-17 Inspector’s Report Page 2 of 35 1.0 Site Location and Description 1.1. The appeal site is within the built up area of the town of Tramore in relative close proximity to both the town centre and the beachfront. The site is currently vacant with no active use on the site. 1.2. The site has a stated area of 1.02 hectares and is irregular in configuration. The site has road frontage onto Strand Road to the south and southwest. The site also incorporates a roadway off Strand Road referred to as Crescent Road which loops in a semi circular manner around the rear of a number of properties fronting onto Strand Road. This roadway provides access for the site.
    [Show full text]
  • Northern Manitoba Tourism Strategy: 2017-2022
    N O R T H E R N MANITOBA TOURISM STRATEGY 2 NORTHERN MANITOBA TABLE of CONTENTS 1.0 INTRODUCTION 4 6.0 TOURISM SWOT FOR THE NORTHERN 1.1 Tourism History in Manitoba’s North 5 MANITOBA REGION 36 1.2 Strategy Process 5 6.1 Strengths and Opportunities for Northern Manitoba Tourism 37 1.3 Objectives of the Strategy 7 6.2 Challenges and Threats for Northern Manitoba Tourism 39 1.4 Report Structure 7 6.3 Priority Issues and Opportunities 40 2.0 NORTHERN MANITOBA TOURISM GOAL, 7.0 STRATEGIC PRIORITIES AND KEY RESULTS 41 VISION, AND MISSION 8 7.1 Definitions and Meaning 42 2.1 Vision for Northern Manitoba Tourism Strategy 8 7.2 Strategic Priorities and Key Results: 2017-2022 42 2.2 Mission for Northern Manitoba Tourism 9 2.3 Goal of the Strategy 9 8.0 STRATEGIES/TACTICS 44 8.1 Strategic Priority #1: Organization and Communications 46 3.0 MANITOBA NORTH: A TOURISM SYSTEM 10 8.2 Strategic Priority #2: Tourism Marketing 48 3.1 The Tourism Functioning System 11 8.3 Strategic Priority #3: Tourism Product and 3.2 Product-Market Match 12 Experience Development 49 3.3 Destination Planning – Regional Assessment 12 8.4 Strategic Priority #4: Infrastructure Enhancement 3.4 Destination Pattern Assessment 13 and Development 52 3.5 Conclusion 13 8.5 Strategic Priority #5: Policy and Regulation 54 4.0 STRATEGIC ASSESSMENT: TOURISM IN 9.0 IMPLEMENTATION 55 NORTHERN MANITOBA 14 4.1 Overall Economy 15 4.2 Census Division Summaries 16 4.3 Tourism Cluster Analysis (2011-2016) 18 4.4 The Tourism Economy 19 4.5 Potential Markets for Northern Manitoba 20 4.6 Conclusions: The Operating Environment 23 5.0 COMMUNITY NODAL ASSESSMENTS 25 5.1 Churchill 26 5.2 Thompson 27 5.3 The Pas/Opaskwayak Cree Nation 28 5.4 Flin Flon 29 5.5 Snow Lake 30 5.6 Cranberry Portage 31 5.7 Grand Rapids 32 5.8 Gillam 32 5.9 Lynn Lake 33 5.10 Leaf Rapids 34 5.11 Norway House 34 5.12 Community Assessment Summary 35 TOURISM STRATEGY: 2017-2022 3 1.0 INTRODUCTION Northern Manitoba is defined, for tourism purposes, to be the region of Manitoba north of the 53rd parallel.
    [Show full text]
  • Ethno-Tourism in Russian Regions: Challenges and Prospects for Development
    Athens Journal of Tourism - Volume 5, Issue 3 – Pages 205-216 Ethno-tourism in Russian Regions: Challenges and Prospects for Development By Anna N. Polukhina This paper aims to shed light on the prospects of ethno-tourism cluster development in Russian regions. The methodology provided in the paper is applicable for the study of cluster approaches in tourism. The focus here is on good practices of ethno-clusters in tourism in Russian regions. In order to achieve this analysis, specific methods are used, including: system and comparative analysis, assessment of the resources and capacities of regions, administrative diagnostics, expert estimates, in-depth interviews, and social and psychological researches. The main results of this study show that the challenges and prospects for ethno-tourism development are defined and supported by the Mari El case study. The factors influencing ethno-tourism development are the tourism potential of the region, the attitude of local authorities towards tourism, the availability of necessary infrastructure and qualified personnel. The conditions facilitating the success of tourism cluster development are also analyzed. Firstly, this requires development of the target program for tourism with an emphasis on ethno-tourism at the level of local authorities; secondly, investment in tourism infrastructure development is necessary. This research is of practical importance for the modernization of domestic tourism programs in order to boost the regional economy. Keywords: ethno-tourism, ethno-tourism clusters, regional tourism, ethno-tourism resources. Introduction The Russian Federation entered the Federal Target Program on Tourism Development until 2018. It was initiated by the Federal Target Program “Development of Incoming and Outgoing Tourism in the Russian Federation” between 2011-2016, which was approved by Regulation No.
    [Show full text]
  • Contribution of Tourism to Sustainable Development Of
    Contribution of Tourism to the Sustainable Development of the Local Community Blekinge Institute of Technology, Sweden Blekinge Tekniska Högskola, Sverige Contribution of Tourism to the Sustainable Development of the Local Community: Case studies of Alanya and Dubrovnik Ana Beban Huseyin Ok Mentor: Prof. Lars Emmelin Karlskrona, May 2006 Ana Beban, Huseyin Ok Master’s Programme in European Spatial Planning Blekinge Institute of Technology, May 2006 i Contribution of Tourism to the Sustainable Development of the Local Community SUMMARY The Mediterranean is the world’s number one tourist destination and the biggest tourism region in the world, which has been visited by 260 million tourists in 1990 and what is more, it is expected that this number will increase to 655 million by the year 2025. In the last 10 years Croatia and Turkey became two of the most popular Mediterranean destinations, and joined the trend of a growing number of European cities that are promoting the development of tourism in order to overcome the post-industrial crisis, or as in the case of Croatia, the post-war crisis. Consequently, today both countries see tourism as their economic future. However, to achieve continuous and sustainable development of tourism, three interrelated aspects should be taken into consideration: economic, social, and environmental. The main question that we tried to answer is in what ways tourism is contributing to the sustainable development of the local community - based on the case studies of Alanya in Turkey, and Dubrovnik in Croatia. Both communities have experienced rapid development of the tourism sector in the last 10 years, which still seems to rise continuously.
    [Show full text]
  • Sustainable Wine Tourism Development: Case Studies from the Greek Region of Peloponnese
    sustainability Article Sustainable Wine Tourism Development: Case Studies from the Greek Region of Peloponnese Dimitris Karagiannis and Theodore Metaxas * Department of Economics, University of Thessaly, 28hs Octovriou 78, 38333 Volos, Greece; [email protected] * Correspondence: [email protected] Received: 22 May 2020; Accepted: 4 June 2020; Published: 26 June 2020 Abstract: Even though Greece has had an agriculture-oriented economy for decades, recently it has relied heavily on tourism, which now constitutes 30% of the national GDP. Successful developmental synergies of tertiary and primary sectors are still in question. Sustainability practices are still in their infant stage in both sectors of the economy, preventing development. This paper aims to study the relationship between tourism and sustainability in wine-related enterprises in Greece. This is achieved through an examination of the successful business practices of Greek wineries from the leading wine-producing region of the Peloponnese and the impact of sustainability toward their operational practices. Many studies have related sustainability to the wine industry and have recognized that for most wine-related practitioners, the first priority is leaving the land in a better shape for the next generation. The study focuses on illustrative successful Greek wineries that participate in the “Peloponnesian wine routes” cluster. Data were gathered from multiple sources, including secondary data, company records, internet information, face-to-face interviews and on-site observations. The analysis of data revealed a number of aspects between the sustainable wine tourism business practices explored and the way that innovation has evolved. Further studies on common denominators and distinguishing criteria between sustainable business practices would be valuable to researchers and practitioners, destination management organizations and regional development policy makers.
    [Show full text]
  • Tourism in the Geopolitics of the Mediterranean
    2019 CONTRAST REPORTS 09 RESPONSIBLE TOURISM TOURISM IN THE GEOPOLITICS OF THE MEDITERRANEAN Ernest Cañada (ed.) Prologue by Robert Fletcher Antonio Aledo, Fernando Almeida, Asunción Blanco-Romero, Sarah Becklake, Macià Blàzquez-Salom, Samia Chahine, Jordi Gascón, Reme Gómez, José Mansilla, Claudio Milano, Enrique Navarro, Daniel Pardo, Llorenç Planagumà, David Ramos, Marta Salvador, Daniela Thiel, Cecilia Vergnano. - Tourism in the geopolitics of the Mediterranean CONTRAST REPORTS 09 Ernest Cañada (ed.) Alba Sud Editorial Contrast Reports Serie, no. 9, 2019 Prologue by Robert Fletcher Translation by Sharon Farley, Marta Salvador, Núria Abellan and Melanie Keeling. This report has been prepared with the support of the Metropolitan Area of Barcelona (AMB) in the framework of the call for grants for projects of Education for Global Citizenship, 2018. Co-financed by: FEDER/Ministerio de Ciencia, Innovación y Universidades – Agencia Estatal de Investigación/ Overtourism in Spanish Coastal Destinations. Tourism Degrowth Strategies (RTI2018-094844-B-C31). Of the text: Antonio Aledo, Fernando Almeida, Asunción Blanco- Romero, Sarah Becklake, Macià Blàzquez-Salom, Ernest Cañada, Samia Chahine, Jordi Gascón, Reme Gómez, José Mansilla, Claudio Milano, Enrique Navarro, Daniel Pardo, Llorenç Planagumà, David Ramos, Marta Salvador, Daniela Thiel, Cecilia Vergnano. Of this edition: Alba Sud Editorial [email protected] www.albasud.org Editorial Coordination: Ernest Cañada & Ivan Murray Graphic Design: Boixader & Go Cover photo: Mallorca_kboldi. Creative Commons license. ISBN: 978-84-09-15498-2 INDEX P. 4 Prologue Robert Fletcher P. 6 Keys to thinking about tourism in the Mediterranean Ernest Cañada & Claudio Milano P. 17 Unequal geographical development and tourism Macià Blàzquez-Salom P. 21 Air transport, airports and port infrastructures in the Mediterranean David Ramos P.
    [Show full text]
  • Regional Tourism Collaboration in the Pearl River Delta, China Cathy Hsu the Hong Kong Polytechnic University, [email protected]
    University of Massachusetts Amherst ScholarWorks@UMass Amherst International CHRIE Conference-Refereed Track 2009 ICHRIE Conference Jul 29th, 3:15 PM - 4:15 PM Regional Tourism Collaboration in the Pearl River Delta, China Cathy Hsu The Hong Kong Polytechnic University, [email protected] Zheng Gu UNLV, [email protected] Hsu, Cathy and Gu, Zheng, "Regional Tourism Collaboration in the Pearl River Delta, China" (2009). International CHRIE Conference- Refereed Track. 12. https://scholarworks.umass.edu/refereed/Sessions/Wednesday/12 This Empirical Refereed Paper is brought to you for free and open access by the Hospitality & Tourism Management at ScholarWorks@UMass Amherst. It has been accepted for inclusion in International CHRIE Conference-Refereed Track by an authorized editor of ScholarWorks@UMass Amherst. For more information, please contact [email protected]. Hsu and Gu:REGIONAL REGIONAL TOURISM TOURISM COLLABORATION COLLABORATION IN THE PEARL IN THE RIVER PEARL DELTA, RIVER CHINA DELTA, CHINA Cathy H.C. Hsu School of Hotel & Tourism Management Hong Kong Polytechnic University Hong Kong, China and Zheng Gu William F. Harrah College of Hotel Administration University of Nevada, Las Vegas Las Vegas, Nevada, USA ABSTRACT Macau’s gaming boom and the planned construction of the Hong Kong, Macau, and Zhuhai (HMZ) Bridge present good opportunities for the three destinations to develop tourism. However, developing tourism without regional coordination and collaboration could result in overcapacity and cut-throat competition among HMZ and dampen the healthy growth of tourism in the region. This study investigates the HMZ tourism cooperation issue by conducting in-depth interviews with government officials, industry practitioners and tourism researchers in HMZ.
    [Show full text]
  • Cape May County Tourism Conference
    2013 Cape May County Tourism Conference Developing a Game Plan – Lessons Learned from Sandy Presented by Cape May County Board of Chosen Freeholders Gerald M. Thornton, Director Leonard C. Desiderio, Vice Director Kristine Gabor Will Morey Cape May County Department of Tourism E. Marie Hayes Diane F. Wieland, Director [email protected] April 25, 2013 0 Developing a game plan – Lessons learned from Sandy 2012 represents 18 straight years of tourism growth for Cape May County Jersey Strong - For many who were left to clean up the mess left by Superstorm Sandy, the event will become a benchmark for telling time – What happened before Sandy and what happened after Sandy. Reports of changes in the landscape of the Jersey Shore were predicted and as we all move forward we will see some subtle – and many major – differences along the New Jersey coastline. Change for whatever reason is usually good and often unplanned. In the end, the four counties that make up the 127 miles of New Jersey coast and generate $19 Billion in expenditures will be a better place to live and visit. The more noticeable and tangible landscape changes will be north of Atlantic County but new regulations; mandated changes in building codes and revised FEMA flood maps will make a difference in the southern coastal towns as well. The looming changes will have its greatest impact on the real estate market that was beginning to show some positive movement after the recession. Cape May County dodged the bullet, this time. The next storm of the century could be just around the corner.
    [Show full text]
  • Handbook on Tourism Product Development
    Handbook on Tourism Product Development The World Tourism Organization (UNWTO), a Founded in 1948, the European Travel Commis- United Nations specialized agency, is the lea- sion (ETC) is a non-profi t organisation whose ding international organisation with the decisive role is to market and promote Europe as a and central role in promoting the development tourism destination in overseas markets. ETC’s of responsible, sustainable and universally members are the national tourism organisations accessible tourism. It serves as a global forum (NTOs) of thirty-fi ve European countries. Its for tourism policy issues and a practical source mission is to provide added value to members of tourism know-how. Its membership includes by encouraging exchange of information and 154 countries, 7 territories, 2 permanent obser- management expertise and promoting aware- vers and over 400 Affi liate Members. ness about the role played by NTOs. www.UNWTO.org www.etc-corporate.org Handbook on Tourism Product Development Handbook on Tourism Product Development ETC Member. For extranet use, only. Do not forward this document outside of ETC extranet. Copyright © ETC and UNWTO, 2011 – All rights reserved. Copyright © 2011, World Tourism Organization (UNWTO) and European Travel Commission (ETC) Cover photo: copyright © iStockphoto.com/Kyoshino Handbook on Tourism Product Development ISBN: 978-92-844-1395-9 (UNWTO) ISBN: 978-92-990059-0-3 (ETC) Published by the World Tourism Organization (UNWTO) and the European Travel Commission (ETC) Printed by the World Tourism Organization, Madrid, Spain First printing 2011 All rights reserved The designations employed and the presentation of material in this publication do not imply the expression of any opinions whatsoever on the part of the Secretariat of the World Tourism Organization or the European Travel Commission concerning the legal status of any country, territory, city or area, or of its authorities or concerning the delimitation of its frontiers or boundaries.
    [Show full text]
  • Emerging Cross Border Tourism Region Macau-Zhuhai: Place in Play/Place to Play
    Emerging Cross Border Tourism Region Macau-Zhuhai: Place in Play/Place to Play Hendrik Tieben School of Architecture, Thes Chinese University of Hong Kong Wong Foo Yuan Bld. 610G, CUHK Campus, Shatin, NT, Hong Kong SAR Email: [email protected] Abstract: n This paper explores the new tourism region Macau-Zhuhai which is emerging in the south-western part of the Pearl River Delta (PRD). Since Macau’s handover to the People’s Republic of China in 1999, the former Portuguese enclave is becoming increasingly integrated into the PRD. Together with its mainland neighbor Zhuhai it is creating a bi-city region; although without coordinated planning. Currently, both cities embark on a first joint project encouraged by the Chinese Central Government on the island Hengqin. The paper is investigating the attempts of both cities to re- invent themselves as places to play and how they find themselves on the playing field of global and national forces. The paper ends with the suggestion of an alternative understanding of tourism and destinations which learns from spatial practices of a new generation of tourists in Asia. Key words: Zhuhai, Macau, tourism, heritage, eco-city Producing a region to play n The paper investigates the transformation of the emerging cross-boundary tourism region Macau-Zhuhai in the Pearl River Delta (PRD). The investigation departs from Sheller and Urry’s observation of Places to Play/Places in Play (Sheller & Urry, 2004) which allows capturing the way how cities re-invent themselves to attract investments, tourists, and residents, and how, at the same time, they can become exposed to forces which undermine the qualities which originally made them attractive.
    [Show full text]