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Global Report on Smart Tourism in Cities 1.4.3 Taking the Lead in the Application of High Technologies  69 1.4.4 Improving Tourist Satisfaction  70

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WTCF Global Report on Smart Tourism in Cities 1.4.3 Takingtheleadintheapplicationofhightechnologies 69 1.4.4 Improvingtouristsatisfaction 70 1.5 MaininnovationfieldsofdevelopingsmarttourisminBeijing 70 1.5.1 Demonstrationapplicationofartificialintelligence intourismindustry 70 1.5.2 Theelectronictravelorderfortourgroupsenablingstricter marketsupervision 70 1.5.3 The“time-division appointment”ticketingsystematscenic spotsislaunchinganewtouristflowandappointment managementmode 71 1.5.4 Pioneeringthe“culture +tourism+technology” Directory integrateddevelopment 72 1.5.5 Realizingregionaltourismdynamicserviceandsupervision 72 Acknowledgements 10 1.6 MainbeneficiariesofdevelopingsmarttourisminBeijing 74 Preface 12 1.7 Attachment 74 ExecutiveSummary 14 1.7.1 Electronicitineraryofthetravelteam 74 EvaluationReportonSmartTourisminCities 22 1.7.2 “i-tourBeijing” 75 CityQuestionnaireAnalysisResults 38 1.7.3 HaidianDigitalPublicPlatformforCultureService 75 1.7.4 Haidiancitybrain 75 Chapter1 Beijing China 57 1.7.5 Demonstrationcaseof“culture +tourism+technology” oftheForbiddenCity 76 1.1 ABriefIntroductiontoCurrentTourisminBeijing 58 1.7.6 DigitalYuanmingyuan 77 1.2 CoreThemeofSmartTourismDevelopmentandItsContributionto 1.7.7 “AITechnologyPark”oftheHaidianPark 77 SmartTourisminBeijing 59 1.7.8 Applicationof5GtechnologyintheYuyuantanParkinBeijing 78 1.3 ResultofSmartTourismCityConstructioninBeijing 60 Chapter2 BuenosAires Argentina 81 1.3.1 PriorityofdevelopingsmarttourisminBeijing 60 1.3.2 SpecificgoalsofsmarttourismdevelopmentofBeijing 66 2.1 Introduction 82 1.3.3 ThemaineffectofdevelopingsmarttourisminBeijing 67 2.1.1 Tourismdevelopment 82 1.4 MissionandVisionofBeijinginSmartTourismCityDevelopment 68 2.1.2 Tourismplanningandmanagement 83 1.4.1 Realizinganew-typeurbangovernance 68 1.4.2 Resourcesharingbycitizensandtourists 69 2.2 KeyPerformanceAreas 84 3.6 BeneficiariesofSmartTourismCityDevelopment 120 2.2.1 Dataecosystem 84 3.7 Attachment 122 2.2.2 Sustainability 84 3.7.1 BigDataConstructionofCulturalTourisminChengdu 122 2.2.3 Smarttourismtools 87 3.7.2 CasesofSmartTourism 125 2.2.4 Newbusinessmodelsandinnovativemechanisms 88 Chapter4 Guiyang China 135 2.3 Chinesemarket 89 2.4 Successstory:TheTourismIntelligenceSystem 89 4.1 BackgroundofCooperationbetweenCtripandGuiyangCity 137 4.1.1 OverviewofCtripbigdatadevelopment 137 Chapter3 Chengdu China 97 4.1.2 GuidelinesfordevelopmentofbigdatatourisminGuiyangCity 138 3.1 BriefIntroductionofChengduTourism 98 4.2 FormofResearchandCooperationinSmartTourismBig 3.2 CoreThemeofandContributionstoSmartTourism 100 DataoftheParties 138 3.3 MissionandVisionofSmartTourismCity 102 4.2.1 Bigdatainterface 139 3.3.1 BuildingaConvenientSmartCity 102 4.2.2 Bigdataanalysisreport 139 3.3.2 MakingSmartDecisionsDrivenbyData 102 3.3.3 DevelopingaMulti-dimensionalSmartIndustry 102 4.3 CompositionandApplicationScenariosoftheSmartTourism BigDataSystemofGuiyangCity 140 3.4 PerformanceandtheBuildingofaSmartTourismCity 103 4.3.1 Precisemarketingtouristgroup—preciselyidentifyingtarget 3.4.1 DevelopmentGoalsofaSmartTourismCity 103 touristgroupsinmarketingandpromotion 142 3.4.2 ConstructionTasksofaSmartTourismCityPlatform 104 4.3.2 Touristflowforecastearlywarning 143 3.4.3 MajorInfluencesandAchievementsofSmartCityTourism 106 4.3.3 Identifyinghotserialitineraries 143 4.3.4 Cityanalysis—maintainingcitycompetitiveness 143 3.5 InnovationsofSmartCityTourism 109 3.5.1 InnovationinInstitutionsandPoliciestoDrivethe 4.4 SuggestionsonHowtoUseTourismBigDatatoFurther DevelopmentofChengduasanInternationalTouristCity 109 ServetheConstructionofSmartTourismCity 144 3.5.2 InnovationinTechnologyApplicationtoDrivethe 4.4.1 Datasharingbetweendepartments 144 ProgressofTourism 111 4.4.2 Datafeedbacktotourismindustry 145 3.5.3 InnovationinManagementModetoImproveEfficiency 112 3.5.4 InnovationinServiceandMarketingModesto Chapter5 Helsinki TheRepublicofFinland 147 IncreaseSatisfaction 115 5.1 Introduction 148 5.1.1 Basicfacts 148 5.1.2 Infrastructurefortransportandconnectivity 148 6.3.1 Organizationsarerequiredtobedefinedforconstruction 5.1.3 Tourismflows 148 ofsmarttourism 174 5.1.4 Destinationmanagement 149 6.3.2 Constructionofsmarttourismcannotbedonewithout financialguarantees 174 5.2 Opendataecosystem-thebackboneofHelsinki’sCityStrategy 149 6.3.3 Top-leveldesignisindispensableforconstruction 5.2.1 HelsinkiRegionInfoshare-theopendataecosystem 150 ofsmarttourism 175 5.2.2 MyHelsinki.fismarttourisminitiative 150 6.3.4 Connectingexternalresourcesenablessmarttourism 175 5.2.3 Newbusinessmodelsandsmarttourismtechnologytools 153 6.3.5 Constructionofsmarttourismcannotbedonewithout 5.2.4 Additionalsmarttourismtools 155 continuousoperation 176 6.3.6 Demonstrationisnecessaryfortheconstructionofsmart 5.3 Co-operationplatformswithChinesecompanies 156 tourismtospread 176 5.3.1 WeChatHelsinkiminiprogram 156 Chapter7 Madrid TheKingdomofSpain 179 5.4 Helsinki’ssustainabilitypoliciesandactionplans 157 7.1 Introduction:BasicFactsandTourism 180 Chapter6 Kunming China 161 7.1.1 Transportandconnectivityinfrastructure 180 7.1.2 HotelOccupancy 181 6.1 ChallengesFacingKunming’sTourismIndustry 163 7.1.3 Visitors 181 6.1.1 Traditionalresourcesaretobeupgradedandinnovative 7.1.4 SourceMarket 182 incrementalresourcesareunderdeveloped 163 7.2 DestinationManagement/MarketingStructure 183 6.1.2 Itisdifficulttooptimizethetourismmarket’sorder 7.3 PerspectivesForSmartTourism 183 governanceandtourism’seconomicstructuraltransformation 163 7.4 VUELVEAMADRID(COMEBACKTOMADRID):ASuccess 6.2 ConstructionAspectsofKunming’s“Tour aroundYunnanwith StoryasaSmartInitiative 184 JustaMobilePhone”Project 164 7.4.1 Mission 184 6.2.1 Overviewofthe“Tour aroundYunnanwithJusta 7.4.2 Vision 184 MobilePhone” 165 7.4.3 Objectives 184 6.2.2 ConstructioncontentofKunming’s“Tour aroundYunnan 7.4.4 MainInnovativeFeatures 185 withJustaMobilePhone”project 167 7.4.5 Beneficiary 186 6.2.3 ConstructionresultsofKunming’s“Tour aroundYunnanwith 7.4.6 ImpactandExpectedOutcome:(Source:Madrid JustaMobilePhone”project 174 Destino,May2019 ) 187 6.3 ExperiencelearnedfromKunming’s“Tour aroundYunnanwith 7.5 Observations 188 JustaMobilePhone”project 174 7.5.1 Opportunities 188 7.5.2 Challenges 189 2.5 ResultsandFindingsbasedonthestudy 213 Chapter8 Marrakech Morocco 191 3.BriefIntroductionofOtherProjectsrelatedtoTourismandCities 214 3.1 UrbanLens 214 8.1 Introduction 192 3.2 FriendlyCities 216 8.1.1 MarrakechActionPlanfor2017-2022 192 3.3 IndistinctCities 216 8.1.2 MarrakechTourism 193 3.4 Roboat 217 8.2 SustainableTourisminMarrakech 194 Reference 218 8.2.1 NationalstrategyofMoroccoforsustainabletourism 195 8.2.2 SustainabletourisminMarrakech 195 8.3 SmartSolutionsforSustainableMarrakech 198 8.3.1 Nationaldigitalandsmartstrategies 198 8.3.2 SmartTourismVisionofMarrakech 201 8.4 Marrakech,aCityofPermanentRenewal 203 8.4.1 Transportationandmobility 205 8.4.2 Accommodations 206 SpecialReport 209 MITSenseableCityLabanditsStudyinSmartcityandtourism 210 1.MITSenseableCityLab 210 1.1 Vision 210 1.2 Expertise 210 1.3 SenseablebyNumbers 211 2.Showcase:Louvrepeople-trackingProject(InBrief) 211 2.1 IntroductionandBackground 211 2.2 Strategiestocollectempiricalvisitordata 212 2.3 DataCollectionSettings 212 2.4 CollectedDataandMeasures 213 Acknowledgements The WTCF Global Report on Smart Tourism collaborated in the project: the Beijing (Beijing report), Prof. Salvador Anton Clave Madrid, Marrakech, Milan, Moscow, Cities is a research project conducted Municipal Culture and Tourism Bureau、 (Buenos Aires report)、Dr. Yuyan LUO Nairobi, Nicosia, Nur-Sultan, Ottawa, by the World Tourism Cities Federation Turismo de la Ciudad Autónoma de Buenos (Chengdu report)、Ms. Kumud Sengupta Penang, Petra, Riga, Seville, Turin, Varna, (WTCF). This project was coordinated by Aires、Chengdu Municipal Bureau of (Helsinki report)、Ms. Esencan Terzibasoglu Vienna,Wellington,Yerevan and Zurich. Ms. Huiying ZHANG, Senior Manager of Culture, Broadcast-TV and Tourism、City (Madrid report)、Dr. Catherine Germier the WTCF and a Member of the Advisory of Helsinki、Madrid Destino、Conseil (Marrakesh report)、Mr. Hui SUN, Ms. Cui Last but not least, our thanks to Mr. Board of the United Nation’s World Régional du Tourisme - Marakech、 HUANG and Ms. Hao WANG (Tencent Sascha Stange of the World Tourism Cities Tourism Organization (UNWTO.QUEST). Kunming Municipal Culture and Tourism report)、Ms. Ying ZHU and Mr. Lin HUANG Federation for his work and assistance. Ms. Esencan TERZIBASOGLU, Special Bureau、Tencent Culture and Tourism、 ( Ctrip report) and Dr. Umberto Fugiglando Advisor to the Secretary General of the Yunnan Tengyun Information Co., Ltd、 and Ms. Huiying ZHANG (MIT Senseable WTCF and the former UNWTO Director Guiyang Municipal Culture and Tourism City Lab). for Destination Management and Quality, Bureau、Ctrip Cultural Tourism Academy、 and Prof. Yunpeng LI, Specially Appointed MIT Senseable City Lab、Utour Group Co., In addition, we would like to express our Expert to the WTCF and a Professor at Ltd. and Beijing Caissa International Travel sincere thanks to the 37 member cities the Capital University of Economics and Service Co., Ltd.°. who have contributed their practices and Business, were the chief experts involved answered the survey questionnaires, they who provided their expert guidance and WTCF would also like to express our sincere are: Barcelona, Belgrade, Belo Horizonte, instructions as to the contents of this report. thanks to the experts who contributed to Berlin, Bogota, Brussels, Budapest, the research: Prof. Yunpeng LI (Evaluation Buenos Aires, Cape Town,
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