DOCSLIB.ORG

What I Wore Today: Gender, Self, and Brand Culture in the Blogosphere Jennifer Marie Whitmer University of Nevada, Las Vegas, [email protected]

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
What I Wore Today: Gender, Self, and Brand Culture in the Blogosphere Jennifer Marie Whitmer University of Nevada, Las Vegas, Jmariewhitmer@Gmail.Com UNLV Theses, Dissertations, Professional Papers, and Capstones August 2015 What I Wore Today: Gender, Self, and Brand Culture in the Blogosphere Jennifer Marie Whitmer University of Nevada, Las Vegas, [email protected] Follow this and additional works at: https://digitalscholarship.unlv.edu/thesesdissertations Part of the Sociology Commons Repository Citation Whitmer, Jennifer Marie, "What I Wore Today: Gender, Self, and Brand Culture in the Blogosphere" (2015). UNLV Theses, Dissertations, Professional Papers, and Capstones. 2504. https://digitalscholarship.unlv.edu/thesesdissertations/2504 This Dissertation is brought to you for free and open access by Digital Scholarship@UNLV. It has been accepted for inclusion in UNLV Theses, Dissertations, Professional Papers, and Capstones by an authorized administrator of Digital Scholarship@UNLV. For more information, please contact [email protected]. WHAT I WORE TODAY: GENDER, SELF, AND BRAND CULTURE IN THE BLOGOSPHERE by Jennifer M. Whitmer Bachelor of Arts Cleveland State University 2008 Master of Arts Cleveland State University 2009 A dissertation submitted in partial fulfillment of the requirements for the Doctor of Philosophy-Sociology Department of Sociology College of Liberal Arts Graduate College University of Nevada, Las Vegas August 2015 Dissertation Approval The Graduate College The University of Nevada, Las Vegas May 15, 2015 This dissertation prepared by Jennifer Whitmer entitled What I Wore Today: Gender, Self and Brand Culture in the Blogosphere is approved in partial fulfillment of the requirements for the degree of Doctor of Philosophy - Sociology Department of Sociology Simon Gottschalk, Ph.D. Kathryn Hausbeck Korgan, Ph.D. Examination Committee Chair Graduate College Interim Dean David R. Dickens, Ph.D. Examination Committee Member Michael Borer, Ph.D. Examination Committee Member Barbara G. Brents, Ph.D. Examination Committee Member Lynn Comella, Ph.D. Graduate College Faculty Representative ii ABSTRACT What I Wore Today: Gender, Self, and Branding in the Blogosphere by Jennifer M. Whitmer Dr. Simon Gottschalk, Examination Committee Chair Professor of Sociology University of Nevada, Las Vegas Drawing on qualitative research with personal style bloggers, I examine how contemporary social conditions impact the parameters for the presentation of self in gendered ways. I relate these changes to the struggle for recognition in the face of social anxieties and a lack of stable referents for the self. Bloggers are encouraged to think of themselves as brands. The discourse of self-branding promises greater control over one’s image and life chances, but the practice of presenting a cohesive self-brand to an unseen audience destabilizes the self and increases bloggers’ risk of discreditation and invalidation. Bloggers manage their brands through the performance of microcelebrity, whereby bloggers balance the tension between presenting a self the audience perceives as both authentic and blog-worthy, or worthy of visibility. This reproduces inequalities, as bloggers whose bodies are more intelligible within the field of fashion are more readily perceived as worthy of visibility. The strategies which govern the public presentation of self on digital platforms are emblematic of postfeminist gender politics that frame women as ideal self-regulating, self-governing, entrepreneurial subjects. I examine how male style bloggers perform hybrid masculinities while engaging in feminized self-work. Male style bloggers incorporate elements of femininities and subordinated masculinities in their performance of gender. For straight male bloggers, these hybrid masculinities iii strengthen their claims to masculinity in ways which ultimately reinforce gender and sexual differences. Ultimately, the cultural impetus toward visibility destabilizes the self and reproduces inequalities regarding which selves are seen as worthy of being seen. iv TABLE OF CONTENTS ABSTRACT ........................................................................................................... iii TABLE OF CONTENTS ........................................................................................ v LIST OF IMAGES ................................................................................................ vii CHAPTER 1: INTRODUCTION ........................................................................... 1 Research Questions ................................................................................................. 9 Theoretical Orientation .......................................................................................... 9 Methods ................................................................................................................. 12 Organization ......................................................................................................... 12 Why Personal Style Blogs? Sociological Relevance ............................................. 13 CHAPTER 2: SELF BRANDING AND AUTHENTICITY IN HYPERMODERNITY ......................................................................................... 16 Self and Identity in Contemporary Western Culture ............................................. 18 The Postfeminist Sensibility .................................................................................. 30 Self-Branding and Self-Governance ..................................................................... 37 Authenticity and Self-Branding ............................................................................. 42 Summary ............................................................................................................... 45 CHAPTER 3: METHODS .................................................................................... 48 Digital Ethnography ............................................................................................. 50 Analysis and Validity ............................................................................................ 53 Interviews .............................................................................................................. 55 Content Analysis ................................................................................................... 61 Participant Observation........................................................................................ 63 CHAPTER 4: BLOGGING THE BRANDED SELF: THE PRESENTATION OF SELF IN HYPERMODERNITY .......................................................................... 68 The Presentation of Self Online ............................................................................ 70 Beholden to the Brand .......................................................................................... 76 Self-Branding and the Production of Symbolic Value .......................................... 86 Context Collision and the Imagined Audience...................................................... 94 Summary ............................................................................................................. 104 v CHAPTER 5: “BETWEEN A REGULAR PERSON AND A CELEBRITY”: MICROCELEBRITY AND THE BALANCE BETWEEN AUTHENTICITY AND BLOG-WORTHINESS ............................................................................. 107 Microcelebrity ..................................................................................................... 109 Between “a Regular Person and a Celebrity” ................................................... 112 Individuality vs. Intelligibility ............................................................................. 118 Relatability vs. Aspiration ................................................................................... 124 Accessibility vs. Consistency ............................................................................... 131 Summary ............................................................................................................. 134 CHAPTER 6: “A PROGRESSION AND A REGRESSION AT THE SAME TIME”: HYBRID MASCULINITIES AND ENTREPRENEURIAL SELFHOOD ............................................................................................................................. 137 Hybrid Masculinities and Sexual Aesthetics ....................................................... 140 Consumption and the Masculine Body ............................................................... 142 Masculinities and Entrepreneurial Selfhood ...................................................... 146 The (Hetero)Masculinization of Consumption and the “Typical” Men’s Blog .. 151 Gay Aesthetics and Consumer Masculinities ...................................................... 156 Summary ............................................................................................................. 163 CHAPTER 7: CONCLUSION ........................................................................... 166 Sociological Relevance ....................................................................................... 168 Blogging the Branded Self .................................................................................. 171 Between “a Regular Person and a Celebrity” ................................................... 176 Hybrid Masculinities and Entrepreneurial Selfhood .......................................... 178 Strengths and Weaknesses .................................................................................. 179 Suggestions for Further Research .....................................................................
Load more

Recommended publications
  • Reactionary Postmodernism? Neoliberalism, Multiculturalism, the Internet, and the Ideology of the New Far Right in Germany
    University of Vermont ScholarWorks @ UVM UVM Honors College Senior Theses Undergraduate Theses 2018 Reactionary Postmodernism? Neoliberalism, Multiculturalism, the Internet, and the Ideology of the New Far Right in Germany William Peter Fitz University of Vermont Follow this and additional works at: https://scholarworks.uvm.edu/hcoltheses Recommended Citation Fitz, William Peter, "Reactionary Postmodernism? Neoliberalism, Multiculturalism, the Internet, and the Ideology of the New Far Right in Germany" (2018). UVM Honors College Senior Theses. 275. https://scholarworks.uvm.edu/hcoltheses/275 This Honors College Thesis is brought to you for free and open access by the Undergraduate Theses at ScholarWorks @ UVM. It has been accepted for inclusion in UVM Honors College Senior Theses by an authorized administrator of ScholarWorks @ UVM. For more information, please contact [email protected]. REACTIONARY POSTMODERNISM? NEOLIBERALISM, MULTICULTURALISM, THE INTERNET, AND THE IDEOLOGY OF THE NEW FAR RIGHT IN GERMANY A Thesis Presented by William Peter Fitz to The Faculty of the College of Arts and Sciences of The University of Vermont In Partial Fulfilment of the Requirements For the Degree of Bachelor of Arts In European Studies with Honors December 2018 Defense Date: December 4th, 2018 Thesis Committee: Alan E. Steinweis, Ph.D., Advisor Susanna Schrafstetter, Ph.D., Chairperson Adriana Borra, M.A. Table of Contents Introduction 1 Chapter One: Neoliberalism and Xenophobia 17 Chapter Two: Multiculturalism and Cultural Identity 52 Chapter Three: The Philosophy of the New Right 84 Chapter Four: The Internet and Meme Warfare 116 Conclusion 149 Bibliography 166 1 “Perhaps one will view the rise of the Alternative for Germany in the foreseeable future as inevitable, as a portent for major changes, one that is as necessary as it was predictable.
    [Show full text]
  • New Modernism(S)
    New Modernism(s) BEN DUVALL 5 Intro: Surfaces and Signs 13 The Typography of Utopia/Dystopia 27 The Hyperlinked Sign 41 The Aesthetics of Refusal 5 Intro: Surfaces and Signs What can be said about graphic design, about the man- ner in which its artifact exists? We know that graphic design is a manipulation of certain elements in order to communicate, specifically typography and image, but in order to be brought together, these elements must exist on the same plane–the surface. If, as semi- oticians have said, typography and images are signs in and of themselves, then the surface is the locus for the application of sign systems. Based on this, we arrive at a simple equation: surface + sign = a work of graphic design. As students and practitioners of this kind of “surface curation,” the way these elements are functioning currently should be of great interest to us. Can we say that they are operating in fundamentally different ways from the way they did under modern- ism? Even differently than under postmodernism? Per- haps the way the surface and sign are treated is what distinguishes these cultural epochs from one another. We are confronted with what Roland Barthes de- fined as a Text, a site of interacting and open signs, 6 NEW MODERNISM(S) and therefore, a site of reader interpretation and of SIGNIFIER + SIGNIFIED = SIGN semiotic play.1 This is of utmost importance, the treat- ment of the signs within a Text is how we interpret, Physical form of an Ideas represented Unit of meaning idea, e.g.
    [Show full text]
  • Theorizing Political Psychology: Doing Integrative Social Science Under the Condition of Postmodernity
    Theorizing political psychology: Doing integrative social science under the condition of postmodernity Journal of the Theory of Social Behaviour, (2003), pp. 427- 460 Shawn W Rosenberg Graduate Program in Political Psychology School of Social Sciences University of California, Irvine Email: [email protected] Telephone: (949) 824-7143 ABSTRACT At the beginning of the 21st century, the field of political psychology; like the social sciences more generally, is being challenged. New theoretical direction is being demanded from within and a greater epistemological sophistication and ethical relevance is being demanded from without. In response, direction for a reconstructed political psychology is offered here. To begin, a theoretical framework for a truly integrative political psychology is sketched. This is done in light of the apparent limits of cross-disciplinary or multidisciplinary inquiry. In the attempt to transcend these limits, the theoretical approach offered directly addresses the dually structured quality of social life as the singular product of both organizing social structures and defining discourse communities on the one hand and motivated, thinking individuals on the other. To further this theoretical effort, meta-theoretical considerations are addressed. The modernist- postmodernist debate regarding the status of truth and value is used as a point of departure for constructing the epistemological foundation for a truly political psychology. In this light, structural pragmatic guidelines for theory construction, empirical research and normative inquiry are presented. Political psychology, along with the rest of the social sciences, is at a crossroads. In part, this is an internal matter - the result of the exhaustion of existing paradigms. The product of psychological or sociological theorizing of the early and mid 20th century, these paradigms have oriented political psychological research for most of the last fifty years.
    [Show full text]
  • Connections Between Gilles Lipovetsky's Hypermodern Times and Post-Soviet Russian Cinema James M
    Communication and Theater Association of Minnesota Journal Volume 36 Article 2 January 2009 "Brother," Enjoy Your Hypermodernity! Connections between Gilles Lipovetsky's Hypermodern Times and Post-Soviet Russian Cinema James M. Brandon Hillsdale College, [email protected] Follow this and additional works at: https://cornerstone.lib.mnsu.edu/ctamj Part of the Film and Media Studies Commons, and the Soviet and Post-Soviet Studies Commons Recommended Citation Brandon, J. (2009). "Brother," Enjoy Your Hypermodernity! Connections between Gilles Lipovetsky's Hypermodern Times and Post- Soviet Russian Cinema. Communication and Theater Association of Minnesota Journal, 36, 7-22. This General Interest is brought to you for free and open access by Cornerstone: A Collection of Scholarly and Creative Works for Minnesota State University, Mankato. It has been accepted for inclusion in Communication and Theater Association of Minnesota Journal by an authorized editor of Cornerstone: A Collection of Scholarly and Creative Works for Minnesota State University, Mankato. Brandon: "Brother," Enjoy Your Hypermodernity! Connections between Gilles CTAMJ Summer 2009 7 “Brother,” Enjoy your Hypermodernity! Connections between Gilles Lipovetsky’s Hypermodern Times and Post-Soviet Russian Cinema James M. Brandon Associate Professor [email protected] Department of Theatre and Speech Hillsdale College Hillsdale, MI ABSTRACT In prominent French social philosopher Gilles Lipovetsky’s Hypermodern Times (2005), the author asserts that the world has entered the period of hypermodernity, a time where the primary concepts of modernity are taken to their extreme conclusions. The conditions Lipovetsky described were already manifesting in a number of post-Soviet Russian films. In the tradition of Slavoj Zizek’s Enjoy Your Symptom (1992), this essay utilizes a number of post-Soviet Russian films to explicate Lipovetsky’s philosophy, while also using Lipovetsky’s ideas to explicate the films.
    [Show full text]
  • Studying Social Tagging and Folksonomy: a Review and Framework
    Studying Social Tagging and Folksonomy: A Review and Framework Item Type Journal Article (On-line/Unpaginated) Authors Trant, Jennifer Citation Studying Social Tagging and Folksonomy: A Review and Framework 2009-01, 10(1) Journal of Digital Information Journal Journal of Digital Information Download date 02/10/2021 03:25:18 Link to Item http://hdl.handle.net/10150/105375 Trant, Jennifer (2009) Studying Social Tagging and Folksonomy: A Review and Framework. Journal of Digital Information 10(1). Studying Social Tagging and Folksonomy: A Review and Framework J. Trant, University of Toronto / Archives & Museum Informatics 158 Lee Ave, Toronto, ON Canada M4E 2P3 jtrant [at] archimuse.com Abstract This paper reviews research into social tagging and folksonomy (as reflected in about 180 sources published through December 2007). Methods of researching the contribution of social tagging and folksonomy are described, and outstanding research questions are presented. This is a new area of research, where theoretical perspectives and relevant research methods are only now being defined. This paper provides a framework for the study of folksonomy, tagging and social tagging systems. Three broad approaches are identified, focusing first, on the folksonomy itself (and the role of tags in indexing and retrieval); secondly, on tagging (and the behaviour of users); and thirdly, on the nature of social tagging systems (as socio-technical frameworks). Keywords: Social tagging, folksonomy, tagging, literature review, research review 1. Introduction User-generated keywords – tags – have been suggested as a lightweight way of enhancing descriptions of on-line information resources, and improving their access through broader indexing. “Social Tagging” refers to the practice of publicly labeling or categorizing resources in a shared, on-line environment.
    [Show full text]
  • ‗DEFINED NOT by TIME, but by MOOD': FIRST-PERSON NARRATIVES of BIPOLAR DISORDER by CHRISTINE ANDREA MUERI Submitted in Parti
    ‗DEFINED NOT BY TIME, BUT BY MOOD‘: FIRST-PERSON NARRATIVES OF BIPOLAR DISORDER by CHRISTINE ANDREA MUERI Submitted in partial fulfillment of the requirements For the degree of Doctor of Philosophy Dissertation Adviser: Dr. Kimberly Emmons Department of English CASE WESTERN RESERVE UNIVERSITY August 2011 2 CASE WESTERN RESERVE UNIVERSITY SCHOOL OF GRADUATE STUDIES We hereby approve the thesis/dissertation of Christine Andrea Mueri candidate for the Doctor of Philosophy degree *. (signed) Kimberly K. Emmons (chair of the committee) Kurt Koenigsberger Todd Oakley Jonathan Sadowsky May 20, 2011 *We also certify that written approval has been obtained for any proprietary material contained therein. 3 I dedicate this dissertation to Isabelle, Genevieve, and Little Man for their encouragement, unconditional love, and constant companionship, without which none of this would have been achieved. To Angie, Levi, and my parents: some small piece of this belongs to you as well. 4 Table of Contents Dedication 3 List of tables 5 List of figures 6 Acknowledgements 7 Abstract 8 Chapter 1: Introduction 9 Chapter 2: The Bipolar Story 28 Chapter 3: The Lay of the Bipolar Land 64 Chapter 4: Containing the Chaos 103 Chapter 5: Incorporating Order 136 Chapter 6: Conclusion 173 Appendix 1 191 Works Cited 194 5 List of Tables 1. Diagnostic Criteria for Manic and Depressive Episodes 28 2. Therapeutic Approaches for Treating Bipolar Disorder 30 3. List of chapters from table of contents 134 6 List of Figures 1. Bipolar narratives published by year, 2000-2010 20 2. Graph from Gene Leboy, Bipolar Expeditions 132 7 Acknowledgements I gratefully acknowledge my advisor, Kimberly Emmons, for her ongoing guidance and infinite patience.
    [Show full text]
  • Introduction to Web 2.0 Technologies
    Introduction to Web 2.0 Joshua Stern, Ph.D. Introduction to Web 2.0 Technologies What is Web 2.0? Æ A simple explanation of Web 2.0 (3 minute video): http://www.youtube.com/watch?v=0LzQIUANnHc&feature=related Æ A complex explanation of Web 2.0 (5 minute video): http://www.youtube.com/watch?v=nsa5ZTRJQ5w&feature=related Æ An interesting, fast-paced video about Web.2.0 (4:30 minute video): http://www.youtube.com/watch?v=NLlGopyXT_g Web 2.0 is a term that describes the changing trends in the use of World Wide Web technology and Web design that aim to enhance creativity, secure information sharing, increase collaboration, and improve the functionality of the Web as we know it (Web 1.0). These have led to the development and evolution of Web-based communities and hosted services, such as social-networking sites (i.e. Facebook, MySpace), video sharing sites (i.e. YouTube), wikis, blogs, etc. Although the term suggests a new version of the World Wide Web, it does not refer to any actual change in technical specifications, but rather to changes in the ways software developers and end- users utilize the Web. Web 2.0 is a catch-all term used to describe a variety of developments on the Web and a perceived shift in the way it is used. This shift can be characterized as the evolution of Web use from passive consumption of content to more active participation, creation and sharing. Web 2.0 Websites allow users to do more than just retrieve information.
    [Show full text]
  • Citizen Journalism Via Blogging: a Possible Resolution to Mainstream Media’S Ineptitude Heba Elshahed1* and Sally Tayie2
    Research Article Global Media Journal 2019 Vol.17 No. ISSN 1550-7521 33:193 Citizen Journalism via Blogging: A Possible Resolution to Mainstream Media’s Ineptitude Heba Elshahed1* and Sally Tayie2 1Journalism and Mass Communication Department, The American University in Cairo, Egypt 2University Autònoma de Barcelona, Spain *Corresponding author: Heba Elshahed, Journalism and Mass Communication Department, The American University in Cairo, Egypt, Tel: +201001924654; E-mail: [email protected] Received date: Nov 02, 2019; Accepted date: Dec 02, 2019; Published date: Dec 09, 2019 Copyright: © 2019 Elshahed H, et al. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. Citation: Elshahed H, Tayie S. Citizen Journalism via Blogging: A Possible Resolution to Mainstream Media’s Ineptitude. Global Media Journal 2019, 17:33. Keywords: Blogosphere; Social media; Political activism; Abstract Facebook revolution Throughout the past years, the emergence of the Egyptian Introduction Blogosphere has been a definitive phenomenon. The Egyptian Blogosphere went through fluctuations and The introduction of a “Wireless World” in the mid 1990’s evolutionary phases, resulting in it becoming a powerful and early 2000’s reformed the entire media landscape, giving platform for cyber space political activism and citizen media an entirely new role in society. Today, the world is journalism, in attempts to compensate for the becoming entirely wireless. Informational videos, movies, mainstream media ’ s inadequacy. This paper explores music, pictures and even personas and figures can be accessed previous studies conducted on this topic.
    [Show full text]
  • Postmillennial Trends in Anglophone Literatures, Cultures and Media
    Postmillennial Trends in Anglophone Literatures, Cultures and Media Postmillennial Trends in Anglophone Literatures, Cultures and Media Edited by Soňa Šnircová and Slávka Tomaščíková Postmillennial Trends in Anglophone Literatures, Cultures and Media Edited by Soňa Šnircová and Slávka Tomaščíková This book first published 2019 Cambridge Scholars Publishing Lady Stephenson Library, Newcastle upon Tyne, NE6 2PA, UK British Library Cataloguing in Publication Data A catalogue record for this book is available from the British Library Copyright © 2019 by Soňa Šnircová, Slávka Tomaščíková and contributors All rights for this book reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of the copyright owner. ISBN (10): 1-5275-2709-3 ISBN (13): 978-1-5275-2709-6 TABLE OF CONTENTS Introduction ................................................................................................. 1 Postmillennial Trends in Anglophone Literatures, Cultures and Media Soňa Šnircová and Slávka Tomaščíková Part I: Addressing the Theories of a New Cultural Paradigm Chapter One ............................................................................................... 16 Metamodernism for Children?: A Performatist Rewriting of Gabriel García Márquez’s ‘A Very Old Man With Enormous Wings: A Tale for Children’ in David Almond’s Skellig Soňa Šnircová Chapter Two .............................................................................................
    [Show full text]
  • Barbara Cochran
    Cochran Rethinking Public Media: More Local, More Inclusive, More Interactive More Inclusive, Local, More More Rethinking Media: Public Rethinking PUBLIC MEDIA More Local, More Inclusive, More Interactive A WHITE PAPER BY BARBARA COCHRAN Communications and Society Program 10-021 Communications and Society Program A project of the Aspen Institute Communications and Society Program A project of the Aspen Institute Communications and Society Program and the John S. and James L. Knight Foundation. and the John S. and James L. Knight Foundation. Rethinking Public Media: More Local, More Inclusive, More Interactive A White Paper on the Public Media Recommendations of the Knight Commission on the Information Needs of Communities in a Democracy written by Barbara Cochran Communications and Society Program December 2010 The Aspen Institute and the John S. and James L. Knight Foundation invite you to join the public dialogue around the Knight Commission’s recommendations at www.knightcomm.org or by using Twitter hashtag #knightcomm. Copyright 2010 by The Aspen Institute The Aspen Institute One Dupont Circle, NW Suite 700 Washington, D.C. 20036 Published in the United States of America in 2010 by The Aspen Institute All rights reserved Printed in the United States of America ISBN: 0-89843-536-6 10/021 Individuals are encouraged to cite this paper and its contents. In doing so, please include the following attribution: The Aspen Institute Communications and Society Program,Rethinking Public Media: More Local, More Inclusive, More Interactive, Washington, D.C.: The Aspen Institute, December 2010. For more information, contact: The Aspen Institute Communications and Society Program One Dupont Circle, NW Suite 700 Washington, D.C.
    [Show full text]
  • Svms for the Blogosphere: Blog Identification and Splog Detection
    SVMs for the Blogosphere: Blog Identification and Splog Detection Pranam Kolari∗, Tim Finin and Anupam Joshi University of Maryland, Baltimore County Baltimore MD {kolari1, finin, joshi}@umbc.edu Abstract Most blog search engines identify blogs and index con- tent based on update pings received from ping servers1 or Weblogs, or blogs have become an important new way directly from blogs, or through crawling blog directories to publish information, engage in discussions and form communities. The increasing popularity of blogs has and blog hosting services. To increase their coverage, blog given rise to search and analysis engines focusing on the search engines continue to crawl the Web to discover, iden- “blogosphere”. A key requirement of such systems is to tify and index blogs. This enables staying ahead of compe- identify blogs as they crawl the Web. While this ensures tition in a domain where “size does matter”. Even if a web that only blogs are indexed, blog search engines are also crawl is inessential for blog search engines, it is still pos- often overwhelmed by spam blogs (splogs). Splogs not sible that processed update pings are from non-blogs. This only incur computational overheads but also reduce user requires that the source of the pings need to be verified as a satisfaction. In this paper we first describe experimental blog prior to indexing content.2 results of blog identification using Support Vector Ma- In the first part of this paper we address blog identifica- chines (SVM). We compare results of using different feature sets and introduce new features for blog iden- tion by experimenting with different feature sets.
    [Show full text]
  • PERSONAL BRANDING CHECKLIST Account Settings” to a Variation of Your Name I.E
    FACEBOOK PINTEREST ¨ Do you have a Facebook account? ¨ Do you have a Pinterest account? ¨ Customize your Facebook username in “General ¨ Fill out your bio and include a link to your website. PERSONAL BRANDING CHECKLIST Account Settings” to a variation of your name i.e. ¨ Create a board for your blog to pin your blog posts. http://facebook.com/YOURNAME. ¨ Create a board to pin articles/resources related to ¨ Update your “About” section and utilize space to write your professional interests/goals. an "Intro." (Be sure to include a link to your blog or JessicaLawlor.com/PersonalBranding website!) ¨ Create a portfolio board to pin your resume, [email protected] accolades and portfolio items. ¨ Check your privacy settings. Be sure posts are set to “public” when you want to share updates broadly. ¨ Use a free tool like Canva to design fun "pinnable" graphics for your blog posts or online content. (Size ¨ Want to grow your blog, land a new job, discover freelance opportunities, Join and participate in relevant Facebook groups for matters! Canva recommends Pinterest's desired your industry. partner with brands and get more attention online? You must have a strong personal brand. dimensions.) ¨ Let your personal network in on what you’re doing - Maximize your personal brand and online presence by following this checklist. don’t be afraid to share personal AND professional content with your audience. INSTAGRAM ¨ Consider creating a brand Facebook page for your ¨ Do you have an Instagram account? WEBSITE/BLOG TWITTER blog, business or personal brand to utilize sponsored ¨ Fill out your bio. ¨ Do you have your own website or blog? ¨ Do you have a Twitter account? posts and create ads.
    [Show full text]