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PERSONAL BRANDING CHECKLIST Account Settings” to a Variation of Your Name I.E FACEBOOK PINTEREST ¨ Do you have a Facebook account? ¨ Do you have a Pinterest account? ¨ Customize your Facebook username in “General ¨ Fill out your bio and include a link to your website. PERSONAL BRANDING CHECKLIST Account Settings” to a variation of your name i.e. ¨ Create a board for your blog to pin your blog posts. http://facebook.com/YOURNAME. ¨ Create a board to pin articles/resources related to ¨ Update your “About” section and utilize space to write your professional interests/goals. an "Intro." (Be sure to include a link to your blog or JessicaLawlor.com/PersonalBranding website!) ¨ Create a portfolio board to pin your resume, [email protected] accolades and portfolio items. ¨ Check your privacy settings. Be sure posts are set to “public” when you want to share updates broadly. ¨ Use a free tool like Canva to design fun "pinnable" graphics for your blog posts or online content. (Size ¨ Want to grow your blog, land a new job, discover freelance opportunities, Join and participate in relevant Facebook groups for matters! Canva recommends Pinterest's desired your industry. partner with brands and get more attention online? You must have a strong personal brand. dimensions.) ¨ Let your personal network in on what you’re doing - Maximize your personal brand and online presence by following this checklist. don’t be afraid to share personal AND professional content with your audience. INSTAGRAM ¨ Consider creating a brand Facebook page for your ¨ Do you have an Instagram account? WEBSITE/BLOG TWITTER blog, business or personal brand to utilize sponsored ¨ Fill out your bio. ¨ Do you have your own website or blog? ¨ Do you have a Twitter account? posts and create ads. ¨ Add a link to your blog or website. You get ONE link ¨ Create a comprehensive “About Me” page - don’t forget ¨ Make your username recognizable. A variation of on Instagram. Use it wisely. to include a picture of your gorgeous self! your name works best for personal branding. LINKEDIN ¨ Change your link when you have something special to ¨ Make it easy to contact you - use a contact form or share ¨ Complete your Twitter bio - take advantage of all 160 ¨ Do you have a LinkedIn account? share/promote and let your followers know in an your email address. characters provided. ¨ Make your profile as complete as possible. Instagram post. ¨ Link to your social media accounts. ¨ Find an appropriate blend of original tweets, replies ¨ Write a strong summary that introduces who you are ¨ Use hashtags; between 5-10 are most eective. ¨ Create a portfolio or press page to share examples of and retweets. to people who view your profile. ¨ Browse hashtags relevant to your brand and engage your work and accolades or mentions about you and ¨ Be a resource and spread the love - share your own ¨ Repurpose bullets from your resume for positions on with other people’s content by liking and your blog. content and share the work of others. LinkedIn. commenting. ¨ Develop a services or “work with me” page to outline the ¨ Use a Twitter scheduling tool like Hootsuite or Buer ¨ Add your blog as one of your “positions” on LinkedIn! ¨ Insert line breaks into your caption for work you can provide to potential clients. to save time and pre-schedule tweets. Your blog counts as work “Experience.” easy reading. ¨ Build your email list and start a newsletter. (I recommend ¨ Include an image with your tweets to get ¨ Add media! LinkedIn now allows you to include ¨ Tag other users/brand accounts when relevant. Mailchimp - it's FREE for up to 2,000 subscribers.) more engagement. documents, images, videos and presentations to ¨ Add a location to your post. ¨ Get testimonials/recommendations from those you’ve ¨ Say hello to the people who have followed you positions on your profile. worked with for that all-important third-party recently with a personal tweet. ¨ Keep your profile visually consistent by using the endorsement. ¨ Get at least three recommendations/testimonials. same edit/filter on photos. ¨ Create a private “notice me” Twitter list to keep up ¨ Publish original or repurposed content through ¨ Blog consistently to showcase passion and expertise. with influencers and those you’d like to connect with LinkedIn’s publishing tool. ¨ Use at least one photo in every single blog post you publish. for easy monitoring and interacting. SNAPCHAT ¨ Share relevant posts/articles to build trust and ¨ Learn simple SEO to help your content be discovered. A ¨ Use relevant Twitter hashtags. credibility. ¨ Do you have a Snapchat account? Wordpress plugin like Yoast SEO makes SEO easy to ¨ Participate in Twitter chats - they are a ¨ Connect with others! When you do, always send a understand and implement. great way to network with others who share your ¨ Design a custom Snapcode and cross-promote it on personalized invitation. other social platforms to gain new followers. ¨ Use “categories” to sort your blog posts and make it easy interests. for readers to find what they are looking for. ¨ Utilize Twitter’s “pinned tweet.” ¨ Create your own Snapchat story! ¨ Include a search bar on your blog’s side bar. ¨ Live broadcast on Periscope! It’s connected ¨ Use a mix of photo and video in Snapchat stories. ¨ Develop a content roundup to get on the radar of with Twitter. ¨ Don’t be afraid to get personal and talk to influencers and build relationships with other personal the camera. brands and businesses. “Jessica’s personal branding brilliance has given ¨ Get a little silly on Snapchat - this is the place to ¨ Share, share, share! Use the “rule of 3” and promote every me the tools I need to reach more people and do showcase what’s real. the work that is so important to me." post in at least three places online. ¨ Create a custom geofilter (especially smart if you’re -Jennifer Kreatsoulas, Chime Yoga Therapy hosting or speaking at an event). Ready to take your personal brand to the next level? Book a 45-minute Personal Branding Bootcamp Session with Jessica Lawlor FACEBOOK PINTEREST ¨ Do you have a Facebook account? ¨ Do you have a Pinterest account? ¨ Customize your Facebook username in “General ¨ Fill out your bio and include a link to your website. Account Settings” to a variation of your name i.e. ¨ Create a board for your blog to pin your blog posts. http://facebook.com/YOURNAME. ¨ Create a board to pin articles/resources related to ¨ Update your “About” section and utilize space to write your professional interests/goals. an "Intro." (Be sure to include a link to your blog or website!) ¨ Create a portfolio board to pin your resume, accolades and portfolio items. ¨ Check your privacy settings. Be sure posts are set to “public” when you want to share updates broadly. ¨ Use a free tool like Canva to design fun "pinnable" graphics for your blog posts or online content. (Size ¨ Join and participate in relevant Facebook groups for matters! Canva recommends Pinterest's desired your industry. dimensions.) ¨ Let your personal network in on what you’re doing - don’t be afraid to share personal AND professional content with your audience. INSTAGRAM ¨ Consider creating a brand Facebook page for your ¨ Do you have an Instagram account? WEBSITE/BLOG TWITTER blog, business or personal brand to utilize sponsored ¨ Fill out your bio. ¨ Do you have your own website or blog? ¨ Do you have a Twitter account? posts and create ads. ¨ Add a link to your blog or website. You get ONE link ¨ Create a comprehensive “About Me” page - don’t forget ¨ Make your username recognizable. A variation of on Instagram. Use it wisely. to include a picture of your gorgeous self! your name works best for personal branding. LINKEDIN ¨ Change your link when you have something special to ¨ Make it easy to contact you - use a contact form or share ¨ Complete your Twitter bio - take advantage of all 160 ¨ Do you have a LinkedIn account? share/promote and let your followers know in an your email address. characters provided. ¨ Make your profile as complete as possible. Instagram post. ¨ Link to your social media accounts. ¨ Find an appropriate blend of original tweets, replies ¨ Write a strong summary that introduces who you are ¨ Use hashtags; between 5-10 are most eective. ¨ Create a portfolio or press page to share examples of and retweets. to people who view your profile. ¨ Browse hashtags relevant to your brand and engage your work and accolades or mentions about you and ¨ Be a resource and spread the love - share your own ¨ Repurpose bullets from your resume for positions on with other people’s content by liking and your blog. content and share the work of others. LinkedIn. commenting. ¨ Develop a services or “work with me” page to outline the ¨ Use a Twitter scheduling tool like Hootsuite or Buer ¨ Add your blog as one of your “positions” on LinkedIn! ¨ Insert line breaks into your caption for work you can provide to potential clients. to save time and pre-schedule tweets. Your blog counts as work “Experience.” easy reading. ¨ Build your email list and start a newsletter. (I recommend ¨ Include an image with your tweets to get ¨ Add media! LinkedIn now allows you to include ¨ Tag other users/brand accounts when relevant. Mailchimp - it's FREE for up to 2,000 subscribers.) more engagement. documents, images, videos and presentations to ¨ Add a location to your post. ¨ Get testimonials/recommendations from those you’ve ¨ Say hello to the people who have followed you positions on your profile. worked with for that all-important third-party recently with a personal tweet. ¨ Keep your profile visually consistent by using the endorsement. ¨ Get at least three recommendations/testimonials. same edit/filter on photos. ¨ Create a private “notice me” Twitter list to keep up ¨ Publish original or repurposed content through ¨ Blog consistently to showcase passion and expertise.
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