Preserving Madagascar's Cultural Identity Despite Globalization
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The AMERICANNumber : 11 | June Qtr 2021 Preserving Madagascar's Cultural Identity despite Globalization P 6-7 Paul Rabary: FIHAVANANA - from consensus to compromise P 16-17 Full-Court Press : TheNationalBasketballAssociation BringsitsBrandto Madagascar. P 24-25 Lambahoany, Thediaspora’s favoriteattire? 3 things you may notknowabout © HEEDDIA the Ariary.(p.18) Free1 contents editorial team The AMERICAN Contents Publication Director 4 Malagasy Cultural 24 Lambahoany: ScottA.Reid Independence and Thediaspora’s Preservation despite favoriteattire? Editor-in-chief Globalization: it’suptous. KennyRaharison 26 Mirado Rakotoharimalala: 6 Paul Rabary: “Soccerfacilities: Advertising manager FIHAVANANA - forthebenefitofthe KennyRaharison from consensus to localcommunity” compromise. Editors 28 WWF’s position on the .VolahantaRaharimanana 8 Lova Ralitera Mitchell: UN’sDecadeforEcosystem .IangotianaRakotovao BeingMalagasyAmerican.. Restoration Contributors 10 How is Madagascar seen 30 Tsanta Randriamihajasoa, U.S.Embassy by Americanpeople? amulti-instrumentalistyoung manand 2018OneBeat Madagascar 12 U.S. – Africa: alumna. WWFMadagascar advancinglong-standing MiranaHallerZafintsiano partnerships 31 Tsiory Panöel Razafindrasata: Ayoungandqualified PaulRabary 14 Doing business in a country Malagasykitesurfinstructor LovaRaliteraMitchell with strong cultural identity RyanBradeen canbechallengingfor 32 Why does country music multinationalcompanies. remainsopopularinthe TsimbinaAndrianaivo UnitedStates? MiradoRakotoharimalala 16 Full-Court Press: TheNationalBasketball 33 “Afindrafindrao”: Dimbiniaina AssociationBringsitsBrand theMalagasyversionofthe Rakotojoelimaria to Madagascar. Englishquadrilledance? SamiraMihajaMoumini Ariary in the time of Covid-19: Where TsantaRandriamihajasoa 18 34 Twoorthreethingsyoumay The Star-Spangled RoyCox notknowaboutthe Ariaryand Banner came from TimFallon whyitdoesmatteratall. FionaFitzgerald 22 LOVASOA 4C: Payton Hansen at the heart of AustinBergera thehistoryofAntsirabe TsioryPanöel Razafindrasata IdealyMisandratraAvo FenohajaRavelojaona Graphic designer TolotraTsiebo 2 The AmericanJuneQtr2021 amcham amcham team What’s AmCham Madagascar ? The American Chamber of a theme developed by a Guest AMCHAM BOARD : Commerce in Madagascar is a non- Speaker: General Director, OFFICIALS profit association of American and Minister,Chairmen… President local business people. AmCham Annual Cocktail Dinatoire: RussellJosephKelly MadabeganitsactivitiesinNovember Networking and Fundraising 2008 and was officially recognized Event designed to kick-off Vice President by the government of Madagascar in AmCham’s activities that gathers TomCushman February2010. all together top business people Treasurer AmCham’smissionisto: andrepresentativesofinternational AndrewB.Whang and diplomatic communities. One Enhance commercial ties between Guest of Honor is invited to open Secretary theUnitedStatesandMadagascar theevent. Harimahefa Uphold the highest standards of FranciaRanaivoson English Discussion Group: The commercialpractice AmCham’s EDG consists of 100% BOARD OF DIRECTORS Support the expansion of an englishoralpracticeinafriendlyand English-speaking, Anglophone welcoming learning environment. MirelaComaniciu businesscommunityinMadagascar. Anyonewith basic conversational WinifredFitzgerald Only the formal enterprises can English is eligible toattend. There Andriamisa become members of the AmCham. are 2 categories, EDG for adults Ravelomanana AmCham has been influential in andEDGforkids. John James Madagascarandiscommittingitselfto: Christmas Get Together: Networking Vigorously defending AGOA and Christmas Event for AmCham EXECUTIVE TEAM privileges for Madagascar-based memberstoshareandwarmlyenjoy Chief Executive Officer companies Christmaswithsoftmusic. ScottA.Reid Facilitating business deals Executive Secretary betweenAmChammembers Contacts details: LalainaRakotoarison Introducing AmCham members to Address: international sources of technical ExplorerBusinessPark- Communication andfinancialexpertise C1 BuildingAnkorondrano- Manager Antananarivo-Madagascar Defending AmCham members KennyRaharison Phone Number: interests withlocalandinternational Communication ++261331500474 authorities. Assistants With this in mind, the Chamber’s Opening Hours: .Volahanta regularactivitiesare: MondaytoThursday: Raharimanana Thursday Morning Round Tables: 08:00a.mto04:00p.m .IangotianaRakotovao Monthly TMRT gathers all Friday:08:00a.mto01:00 Accountant together top business people. AndriamiharisoaMihary TheTMRT aims to discuss about 3 editorial Malagasy Cultural Independence and Preservation despite Globalization: it’suptous. appy 61st anniversary of makingLudwigthefourthone.Cross- throughcommunicativepractices.The recovering Independence cultural marriages like ours lead to chain of positive and negative effects Hto all Malagasy and to our having multicultural children, hence of Globalization is growing further. beloved Madagascar! May we live our wewelcomedthefifthgeneration:our What is important to realize is that daily lives according to the lyrics of twosons.Inhonourtomyorigins,we Globalizationitselfisneithergoodnor our National Anthem: https://www. named our boys: Lova (Malagasy for bad, it just depends on how people hymne-national.com/en/national- Heritage), and Fanilo (Malagasy for deal with all the possibilities in the anthem-madagascar/. As an historical Flame Torch)whoisautistic.Ourboys future.Globalizationleadstosignificant reservoir, culture is an important factor haveaGermanfatherandaMalagasy changes on major aspects in most in shaping identity. Being a Malagasy mother and were born in Namibia. countries:Economics,Politics,Culture, citizen living in Namibia for over 15 Therefore, they are exposed to three Industry,andTechnology. years, happily married to my German- differentcultures.Wedecidedtotake Professor Mark Lilla – Columbia Namibian husband for over 16 years, the best from all three and merged University – answered the questions being the proud mother of our two them into one new culture, hence a from Dubai future foundation: “What boys, we agreed to carry on owning newidentityforthem. will be the impact of globalization on our and developing our individual cultural Since culture is defined as the identity? Will governments be able to identity. Mine is strongly rooted on characteristics and knowledge of a foster the same kind of civic duty as they Malagasy Culture – Kolontsaina. It is particulargroupofpeople,definedby do now?” His answers were: “I believe rich, beautiful, colourful, and reflects the everything from traditions, language, that our problem of identity up to now inputs of prominent groups migrating to religion,cuisine,socialhabits,tomusic has really been multicultural problems, Madagascar centuries ago, especially and arts, every new-born inherits a having to do with the confrontations from Southeast Asia and East Africa. culturalidentitywhichmostindividuals of people from different cultures. It also includes some influences from willkeepthroughouttheirlife.Cultural What is starting to happen now is new Western Asia and Europe. identity refers to identification with, identity politics which is a reaction to WhenLudwigandIweremarriedfor or sense of belonging to a particular the monocultural that has followed on justoverayear,wemovedtothelovely group based on various cultural globalization in the sense that certainly town of Swakopmund in Namibia, categories:nationality, ethnicity, race, people of a certain class no longer onApril 13th, 2006.We used to reside gender, and religion.Itisconstructed belong to where they were born. They in Antananarivo, the capital city of and maintained through the process float around in the world, they speak Madagascar.Thiswasmysecondtime of sharing collective knowledge: different languages, they eat different onNamibiansoil,itwasthefirstdayof traditions, heritage, language, sorts of food and that is going to be ournewlifeanditpromisedtobean aesthetics, norms, and customs. our destiny, certainly the destiny of our exhilarating experience.We took over As individuals typically affiliate with children who are growing up. I think it striving businesses and properties morethanoneculturalgroup,cultural is especially important for governments his father has built. Ludwig’s family is identity is complex and multifaceted. around the world to think about what originally from Germany, his mother’s Inthisglobalizedworldwithincreasing kind of glue is going to hold them grandfather settled in Swakopmund intercultural encounters, cultural together after the disappearance of in 1896, making him among the 1st identity is constantly enacted, some of the very traditional culture-ties GenerationGermanssettlinghereand negotiated,maintained,andchallenged