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GOLD BEIGE BEIGE GOLD NEW

PERMANENT CONDITIONING HAIRCOLOR CONDITIONING PERMANENT COLOR GELS COLOR All rights reserved. 50004578 4/10 50004578 reserved. rights All COLOR GELS NEW PERMANENT CONDITIONING HAIRCOLOR • Versatile, reliable and dynamic permanent haircolor • Provides exceptional gray coverage, from a few strands to high percentages of gray COLOR GELS • Use to brighten, darken, change or correct, or for highlighting and creative color effects • Select Dye System contains 100% oxidative, UV-stable, long-lasting dyes for holding power and resistance to fading • Contains protective wheat proteins and smoothing avocado oil GOLD BEIGE • Formulated with a traditional 10-level system CREATE SOPHISTICATED GOLDS THAT SHINE • Over 50 shades in 13 tonal families, plus Clear and FASHION GELS Now Color Gels is even more versatile and amazing! The New Color Gels GOLD BEIGE family FASHION GELS: gives you three rich shades to create sophisticated, soft golden tones that are never too warm › Achieve ultra-high lift with superior tonal control — 9GB Champagne, 7GB Praline Cream and 5GB Truffle. The exclusive Select Dye System ensures long-lasting results with supple conditioning and shine. Create the polished golden › Lighten believably and brighten brilliantly in one simple step color clients crave!

COLOR GELS TONAL FAMILIES FASHION GELS BLONDE SERIES All FASHION GELS shades can be used on levels 5 and lighter GN Green Natural Controls unwanted red tones when lifting B Blue For maximum control of orange undertones. Best for use on level 5 light brown hair

AB Ash Blue Offers maximum refinement of warmth V Violet For control of yellow undertones. Best for use on level 7 medium blonde hair NEW 9GB NEW 7GB NEW 5GB NA Natural Ash Controls warmth when lifting while ensuring natural results Clear Non-pigmented for maximum lift without deposit or for diluting other FASHION GELS Champagne Praline Cream Truffle shades N Natural Helps control warmth on pigmented hair and provides never too warm gray coverage

Provides gold beige Provides gold beige tones Provides gold beige GB Gold Beige Delivers sophisticated results that are never too warm tones at a lightest blonde at a medium blonde tones at a light brunette NW Natural Warm Provides exceptional gray coverage by adding depth and warmth to level. When used alone level. Creates a very level. When used alone, non-pigmented hair this shade creates a sophisticated golden the results are soft and NG Natural Gold Natural, soft golden shades light warm blonde that blonde result that is never warm creating a never too WG Warm Gold Creates warm results with golden accents and provides excellent gray coverage is softened with beige too brassy when used brassy golden brown. Can tones, creating a refined, alone. Mixes well with N, be mixed with the N series CB Copper Browns Burnished copper with complete gray coverage distinctive shade. Can be NG, NW, and WG shades to warm up the results RB Ruby Brown Delivers soft ruby-like results and excellent gray coverage mixed with NW and NG to create an array of slightly without being too RO Red/Orange Accent colors with no brown in the base shades to create an array warm blonde results. For warm. For coverage of R Red Intense reds with increased tonal depth and no brown create exciting results on of warm blonde results. coverage of gray, mix with gray, mix with an N series naturally pigmented hair For coverage of gray, mix an N series shade to keep shade to keep results on RV Red/Violet Jewel tones with no added brown deliver vibrant results with an N series shade to results on the cooler side the cooler side of gold and Color Gels Clear Non-pigmented; use alone when no toning is desired or use for diluting other keep results on the cooler of gold and mix with an mix with an NW shade COLOR GELS shades side of gold and mix with NW shade when a warmer when a warmer result is an NW shade when a result is desired. desired. warmer result is desired. PRE-SERVICE STEPS ADDITIONAL REDKEN COLOR COLLECTION PRE-SERVICE BEST PRACTICES Before you begin any chemical service... REDKEN PRODUCTS • Precisely follow package instructions for haircolor, lightener and texture products Redken offers advanced in-salon treatments plus a complete collection of haircare • Wear suitable gloves for all applications and styling products to enhance your talents: • Perform necessary patch tests as outlined in the directions • Utilize protective smocks or capes for you and your clients during the service REDKEN CHEMISTRY RUNWAY STYLE…EVERYDAY A comprehensive system of products, ONLY BY REDKEN STYLING Redken Chemistry helps you create With a full range of high-performance SKIN ALLERGY TEST customized in-salon services to treat and PERFORM A SKIN ALLERGY TEST 48 HOURS BEFORE EACH USE OF THIS products, Redken Styling gives you the transform every client’s hair. It also offers PRODUCT, AS ALLERGIES CAN DEVELOP SUDDENLY, EVEN THOUGH YOUR ability to create any hairstyle—sleek or your salon profitable service opportunities CLIENT HAS PREVIOUSLY USED A HAIRCOLOR PRODUCT FROM THIS textured, up or down, subtle or extreme. and increased retail revenue when you BRAND OR ANOTHER. What’s more, the caring formulas recommend the appropriate take-home strengthen and protect hair as you style. If your client has a tattoo, the risk of an allergic reaction may be increased. products.

SKIN ALLERGY TEST INSTRUCTIONS • Clean an area the size of a quarter in the bend of your client’s elbow with soap and water. Pat dry. • Using a plastic utensil, mix 1 part COLOR GELS to 1 part COLOR GELS 20 volume Developer (the ratio should be 1 part hair-colorant to 1 part developer) in a plastic or glass container. Tightly recap the hair-colorant and developer. Do not use metal utensils. SPECIFIC NEEDS. redken for men SHADES EQ COLOR FUSION COVER FUSION COLOR GELS REDKEN FOR MEN • Apply mixture to the test area with a cotton swab or ball. SIMPLE SOLUTIONS. high-performance has never Equalizing Conditioning Advanced Performance Low Ammonia Permanent Conditioning COLOR CAMO REDKEN HAIRCARE. been so low maintenance Color Gloss Color Cream** 100% Coverage Haircolor Custom Gray Camouflage • Let test spot dry. Instruct client not to wash, cover or disturb test area for Color Cream Whether hair needs moisture, volume, Redken For Men’s grooming products • #1 Ammonia-Free, • 100% oxidative dyes • Select Dye System • Advanced ammonia-free, 48 hours. long-lasting, acidic, liquid deliver healthy-looking, • Revitalage Colorbond contains 100% oxidative, softness, control, or daily protection, are technologically advanced and benefit permanent dye technology • Instruct client to examine test area periodically over the next 48 hours. If he/she demi-permanent haircolor* multi-dimensional Technology™ provides UV-stable, long-lasting with demi-permanent Redken Haircare offers solutions with driven to give you exactly what you need to experiences any reactions—such as redness, burning, itching, swelling, skin • Use to glaze, refresh, permanent haircolor results superior, naturally reflective dyes, permanent liquid results offers 5 minute a complete collection of scientifically help your male clients look their best. From coverage for hair that is abrasions, eruptions or irritation in or around the test area, DO NOT COLOR correct and blend gray • Use to lighten, darken, color resistant to fading processing time advanced, benefit-driven shampoos, haircare and styling to the industry’s first over 50% gray YOUR CLIENT’S HAIR UNTIL HE OR SHE HAS CONSULTED A DOCTOR. • Contains wheat amino acids match natural color or • Provides excellent conditioners and treatments that deliver professional haircolor for men, Redken • Use to camouflage and for healthy, shiny color with cover gray • Low odor, low ammonia gray coverage blend gray what they promise. For Men offers a complete range of incredible conditioning ™ experience STRAND TEST solutions that work as hard as he does. • Colorbond Technology • Contains protective • Contains protein and quinoa COLOR GELS may be readily accepted by porous hair that has been chemically • Over 50 shades, plus Crystal locks in and protects color • Fortifies and delivers wheat proteins and oil for strength and shine Clear and Color Kickers with intense conditioning superior conditioning with smoothing avocado oil treated or damaged from environmental exposure or heat styling. Always conduct • 6 natural-looking shades in and radiant shine rice protein and cationic a preliminary strand test to determine how the hair will accept color. Apply COLOR • Over 50 shades in 13 tonal 2 families conditioning polymers GELS to a small section of hair and process according to instructions; adjust the • Over 80 shades in families, plus Clear and formula accordingly. 5 categories • Defends aging hair with FASHION GELS argan oil which is rich in antioxidants known to neutralize free radicals *behindthechair.com Stylist Choice Award 2001–2009 **behindthechair.com Stylist Choice Award 2006–2009 • 24 shades in 8 families FASHION GELS

NO BACKGROUND COLOR

FASHION GELS BLONDE SERIES B V Blue Violet Clear COLOR GELS PERMANENT CONDITIONING HAIRCOLOR

LEVEL & GREEN NATURAL ASH BLUE NATURAL ASH NATURAL* Gold beIge NATURAL WARM* NATURAL GOLD WARM GOLD* COPPER BROWN* RUBY BROWN* RED/ORANGE RED RED/VIOLET DESCRIPTION TONE: Yellow/Green TONE: Blue TONE: Corrective Tone TONE: Blue/Violet TONE: Gold/Beige TONE: Natural Level Tone TONE: Gold TONE: Yellow/Orange TONE: Orange TONE: Red/Violet TONE: Red/Orange TONE: Red TONE: Red/Violet

BLACK TO GRAY BACKGROUND COLOR BROWN TO TAN BACKGROUND COLOR NO BACKGROUND COLOR

10 ULTRA PALE BLONDE 10NA 10N 10NW 10NG Silk Crème Latté Macadamia Nut Honey

9 VERY LIGHT BLONDE 9NA 9N NEW 9GB 9NW 9NG Platinum Ice Café au Lait Champagne Irish Creme Vanilla Creme

8 LIGHT BLONDE 8AB 8NA 8N 8NW 8NG 8WG Sesame Stardust Mojave Safari Sunflower Golden Apricot

7 MEDIUM BLONDE 7AB 7NA 7N NEW 7GB 7NW 7NG 7RO 7R Bamboo Moonstone Mirage Praline Cream Chestnut Saffron Marigold Flame

6 DARK BLONDE 6GN 6NA 6N 6NW 6NG 6WG 6CB 6RO 6R Suede Moss Moroccan Sand Brandy St. Tropez Mango Cognac Bonfire Rocket Fire

5 LIGHT BROWN 5AB 5NA 5N NEW 5GB 5NW 5NG 5CB 5RB 5RO 5RV Twilight Walnut Coffee Bean Truffle Cappuccino Caramel Sandalwood Manzanita Paprika Scarlett

4 MEDIUM BROWN 4NA 4N 4NW 4NG 4WG 4CB 4R 4RV Chicory Hazelnut Maple Pecan Sun Tea Clove Lava Cabernet

3 DARK BROWN 3N 3NW 3RB Espresso Mocha Java Mahogany

2 DARKEST BROWN 2NW Chocolate

1 BLACK 1NW Midnight

* Superior Gray Coverage Family

1. TECHNICAL INFORMATION 3. MIXING & PROCESSING

UNDERSTANDING THE LABEL The Color Wheel MIXING RATIO COLOR GELS LEVELS OFF-SCALP/ SPECIAL EXAMPLE: (COLOR : DEVELOPER) DEVELOPER OF LIFT USAGE MINUTES HEAT OPTION INSTRUCTIONS

Level 9 Family 10 volume Up to 1 Minimal Lift 20 (Very Light Blonde) 9GB (Gold Beige) Standard Lift/ 20 volume Up to 2 30 Refer to the “Guidelines Champagne COLOR Gray Coverage for Covering Gray Hair” Mix 1:1 Do not use heat. GELS section for superior 30 volume Up to 3 Additional Lift 40 gray coverage COLOR GELS LEVEL SYSTEM CHART Shade Name 40 volume 3+ Maximum Lift 45 BACKGROUND COLOR AND TONE LEVEL DESCRIPTION UNDERTONE CORRECTIVE TONE Background Color is the portion of the color base that helps produce balanced, natural looking results and gives the shade its foundation. Brown to tan background 10 Ultra Pale Blonde Pale Yellow Violet helps ensure gray coverage and black to gray background helps to diminish warmth 9 Very Light Blonde Yellow Violet when lifting. Tone is the portion of the base that gives a shade its unique character. 8 Light Blonde Yellow/Orange Blue/Violet FASHION GELS are 7 Medium Blonde Orange Blue FASHION High lift for only intermixable with WORKING WITH UNDERTONES Mix 1:2 40 volume Up to 4 45 Do not use heat. 6 Dark Blonde Red/Orange Blue/Green levels 5 and up each other, not with Undertones are the unrefined warm tones exposed during the lifting process. GELS Always consider the exposed undertones visible at the target level. 5 Light Brown Red Green COLOR GELS 4 Medium Brown Red/Violet Yellow/Green Use the Color Wheel to counteract or enhance undertones. To counteract undertones, 3 Dark Brown Violet select a shade level with tonal value opposite to the undertone exposed at the target 2 Darkest Brown Blue/Violet level. Remember, opposites neutralize. To enhance undertones, select a shade with a tonal value similar to the undertone exposed at the target level. 1 Black Blue 2. FORMULATION 4. APPLICATION FORMULATION GUIDELINES GUIDELINES FOR COVERING GRAY HAIR UNDERSTANDING “ZONES” ON-SCALP To cover gray means to minimize the contrast between natural hair and gray hair. 1. Determine your client’s natural hair color level using the COLOR GELS Redken uses the term “Zones” to refer to specific areas of the hair strand. For all on-scalp applications, start with dry hair and divide into 4 sections. Take ¼" To maintain the most control when covering gray, select a formula no more than Natural Warm (NW) family swatches found in the swatch book. Remember The hair is divided into 3 Zones. Each Zone will accept color differently based (0.5 cm) partings for even saturation. Process according to Mixing & Processing two levels lighter than the natural hair. to consider percentage of gray, hair texture, condition, and hair density. on the condition of the hair. Understanding Zones will help you achieve even chart. Rinse, shampoo and condition with COLOR EXTEND. color results. 2. Determine the target color (final level and tone) desired by your client. SUPERIOR GRAY COVERAGE FAMILIES TRADITIONAL VIRGIN APPLICATION 3. Determine the undertone found at the target level (see Color Wheel). 5 COLOR GELS families can be used alone to provide superior gray coverage in a EXAMPLE: variety of tonal reflects: 4. Select the COLOR GELS shade to enhance, balance or counteract Zone 2 Formula: 2 oz. (60 ml) 5N Coffee Bean COLOR GELS + Zone 1 undertones and volume of developer needed to achieve the target color. Zone 1 is approximately 2 oz. (60 ml) 30 volume COLOR GELS Developer NATURAL WARM COPPER RUBY the first 1" of the hair— % of Gray NATURAL WARM GOLD BROWN BROWN Zone 1 Formula: 2 oz. (60 ml) 5N Coffee Bean COLOR GELS + FORMULATION EXAMPLE FOR LIFTING NATURAL PIGMENT: also referred to as the 2 oz. (60 ml) 20 volume COLOR GELS Developer 1. Natural Level: 5 light blonde/0% gray Up to 100% N only NW only WG only CB only RB only scalp area or regrowth • Apply selected formula with a higher volume of COLOR GELS Developer 2. Target Color: Level 7 medium blonde with natural tones Zone 2 3. Undertone at Level 7: orange PROVIDING COVERAGE IN A VARIETY OF REFLECTS Zone 2 is the mid-shaft to Zone 2 (the mid-shaft). 4. Formula: 7NA Mirage COLOR GELS + 20 volume COLOR GELS Developer For the most effective gray coverage when using the cooling and correcting or area of the hair strand and • Immediately apply to Zone 1 (the scalp area) a new mixture of the same warming and enhancing tonal families, follow the chart below. begins where Zone 1 ends Zone 2 formula with a lower volume of COLOR GELS Developer. NOTE: The tones of the NW and NA families will vary according to the Color Wheel. • Start the processing time after the Zone 1 application is complete. For example: 5NW will have a red tone and 5NA will have a green tone. The tones COOLING FAMILIES: WARMING FAMILIES: Zone 3 is either overly Zone 3 porous hair (ends) or will change at each level. GN, AB, NA NG, RO, R, RV RETOUCH APPLICATION hair that extends past Proportion of NW, WG, Proportion of • Apply selected formula to Zone 1 (the regrowth). % of Gray N other shades CB or RB other shades the shoulders in length NATURAL ASH TONES NATURAL WARM TONES (not all hair has a Zone 3) Up to 25% 2 oz. (60 ml) ½ oz. (15 ml) 1 ½ oz. (45 ml) TO REFRESH ZONES 2 AND 3 10NA Violet 10NW Pale Yellow 25–50% ½ oz. (15 ml) 1 ½ oz. (45 ml) ¾ oz. (22.5 ml) 1 ¼ oz. (37.5 ml) OPTION 1: 9NA Violet 9NW Yellow Use the Zone 1 formula and apply to Zone 2 for the last 5–10 minutes. Strand test 8NA Blue/Violet 8NW Yellow/Orange 50–75% 1 oz. (30 ml) 1 oz. (30 ml) 1 oz. (30 ml) 1 oz. (30 ml) to determine appropriate processing time. 7NA Blue 7NW Orange 75–100% 1 ½ oz. (45 ml) ½ oz. (15 ml) 1 ½ oz. (45 ml) ½ oz. (15 ml) 6NA Blue/Green 6NW Red/Orange OPTION 2: 5NA Green 5NW Red Formulate SHADES EQ Equalizing Conditioning Color Gloss to match Zone 1 4NA Yellow/Green 4NW Red/Violet FORMULATION EXAMPLE FOR COVERING GRAY: result. Process at room temperature for up to 20 minutes. If Zone 3 (porous ends) 3NW Violet 1. Natural Level: 4 medium brown/75–100% gray is present, reduce timing or use a diluted formula. Strand test for proper deposit. 2NW Blue/Violet 2. Target Color: Level 6 dark blonde with natural golden tones 1NW Blue 3. Undertone at Level 6: red/orange 4. Formula: 1 ½ oz. 6NW Brandy COLOR GELS + ½ oz. 6NG St. Tropez COLOR GELS + 20 volume COLOR GELS Developer

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