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COLOR GELS COLOR All Rights Reserved REDKEN.COM BE PART OF IT. IT. OF PART BE INSPIRED. GET Redken Distributor Locator: Distributor Redken 1-800-542-7256 Redken Certification: Redken Redken.com Redken Exchange: Redken 1-800-545-8157 Technical Assistance: Technical 1-800-423-5280 For more information: more For Redken.com SHADE CHART SHADE GOLD BEIGE BEIGE GOLD NEW PERMANENT CONDITIONING HAIRCOLOR CONDITIONING PERMANENT COLOR GELS COLOR All rights reserved. 50004578 4/10 50004578 reserved. rights All COLOR GELS NEW PERMANENT CONDITIONING HAIRCOLOR • Versatile, reliable and dynamic permanent haircolor • Provides exceptional gray coverage, from a few strands to high percentages of gray COLOR GELS • Use to brighten, darken, change or correct, or for highlighting and creative color effects • Select Dye System contains 100% oxidative, UV-stable, long-lasting dyes for holding power and resistance to fading • Contains protective wheat proteins and smoothing avocado oil GOLD BEIGE • Formulated with a traditional 10-level system CREATE SOPHISTICATED GOLDS THAT SHINE • Over 50 shades in 13 tonal families, plus Clear and FASHION GELS Now Color Gels is even more versatile and amazing! The New Color Gels GOLD BEIGE family FASHION GELS: gives you three rich shades to create sophisticated, soft golden tones that are never too warm › Achieve ultra-high lift with superior tonal control — 9GB Champagne, 7GB Praline Cream and 5GB Truffle. The exclusive Select Dye System ensures long-lasting results with supple conditioning and shine. Create the polished golden › Lighten believably and brighten brilliantly in one simple step color clients crave! COLOR GELS TONAL FAMILIES FASHION GELS BLONDE SERIES All FASHION GELS shades can be used on levels 5 and lighter GN Green Natural Controls unwanted red tones when lifting B Blue For maximum control of orange undertones. Best for use on level 5 light brown hair AB Ash Blue Offers maximum refinement of warmth V Violet For control of yellow undertones. Best for use on level 7 medium blonde hair NEW 9GB NEW 7GB NEW 5GB NA Natural Ash Controls warmth when lifting while ensuring natural results Clear Non-pigmented for maximum lift without deposit or for diluting other FASHION GELS Champagne Praline Cream Truffle shades N Natural Helps control warmth on pigmented hair and provides never too warm gray coverage Provides gold beige Provides gold beige tones Provides gold beige GB Gold Beige Delivers sophisticated results that are never too warm tones at a lightest blonde at a medium blonde tones at a light brunette NW Natural Warm Provides exceptional gray coverage by adding depth and warmth to level. When used alone level. Creates a very level. When used alone, non-pigmented hair this shade creates a sophisticated golden the results are soft and NG Natural Gold Natural, soft golden shades light warm blonde that blonde result that is never warm creating a never too WG Warm Gold Creates warm results with golden accents and provides excellent gray coverage is softened with beige too brassy when used brassy golden brown. Can tones, creating a refined, alone. Mixes well with N, be mixed with the N series CB Copper Browns Burnished copper with complete gray coverage distinctive shade. Can be NG, NW, and WG shades to warm up the results RB Ruby Brown Delivers soft ruby-like results and excellent gray coverage mixed with NW and NG to create an array of slightly without being too RO Red/Orange Accent colors with no brown in the base shades to create an array warm blonde results. For warm. For coverage of R Red Intense reds with increased tonal depth and no brown create exciting results on of warm blonde results. coverage of gray, mix with gray, mix with an N series naturally pigmented hair For coverage of gray, mix an N series shade to keep shade to keep results on RV Red/Violet Jewel tones with no added brown deliver vibrant results with an N series shade to results on the cooler side the cooler side of gold and Color Gels Clear Non-pigmented; use alone when no toning is desired or use for diluting other keep results on the cooler of gold and mix with an mix with an NW shade COLOR GELS shades side of gold and mix with NW shade when a warmer when a warmer result is an NW shade when a result is desired. desired. warmer result is desired. PRE-SERVICE STEPS ADDITIONAL REDKEN COLOR COLLECTION PRE-SERVICE BEST PRACTICES Before you begin any chemical service... REDKEN PRODUCTS • Precisely follow package instructions for haircolor, lightener and texture products Redken offers advanced in-salon treatments plus a complete collection of haircare • Wear suitable gloves for all applications and styling products to enhance your talents: • Perform necessary patch tests as outlined in the directions • Utilize protective smocks or capes for you and your clients during the service REDKEN CHEMISTRY RUNWAY STYLE…EVERYDAY A comprehensive system of products, ONLY BY REDKEN STYLING Redken Chemistry helps you create With a full range of high-performance SKIN ALLERGY TEST customized in-salon services to treat and PERFORM A SKIN ALLERGY TEST 48 HOURS BEFORE EACH USE OF THIS products, Redken Styling gives you the transform every client’s hair. It also offers PRODUCT, AS ALLERGIES CAN DEVELOP SUDDENLY, EVEN THOUGH YOUR ability to create any hairstyle—sleek or your salon profitable service opportunities CLIENT HAS PREVIOUSLY USED A HAIRCOLOR PRODUCT FROM THIS textured, up or down, subtle or extreme. and increased retail revenue when you BRAND OR ANOTHER. What’s more, the caring formulas recommend the appropriate take-home strengthen and protect hair as you style. If your client has a tattoo, the risk of an allergic reaction may be increased. products. SKIN ALLERGY TEST INSTRUCTIONS • Clean an area the size of a quarter in the bend of your client’s elbow with soap and water. Pat dry. • Using a plastic utensil, mix 1 part COLOR GELS to 1 part COLOR GELS 20 volume Developer (the ratio should be 1 part hair-colorant to 1 part developer) in a plastic or glass container. Tightly recap the hair-colorant and developer. Do not use metal utensils. SPECIFIC NEEDS. redken for men SHADES EQ COLOR FUSION COVER FUSION COLOR GELS REDKEN FOR MEN • Apply mixture to the test area with a cotton swab or ball. SIMPLE SOLUTIONS. high-performance has never Equalizing Conditioning Advanced Performance Low Ammonia Permanent Conditioning COLOR CAMO REDKEN HAIRCARE. been so low maintenance Color Gloss Color Cream** 100% Coverage Haircolor Custom Gray Camouflage • Let test spot dry. Instruct client not to wash, cover or disturb test area for Color Cream Whether hair needs moisture, volume, Redken For Men’s grooming products • #1 Ammonia-Free, • 100% oxidative dyes • Select Dye System • Advanced ammonia-free, 48 hours. long-lasting, acidic, liquid deliver healthy-looking, • Revitalage Colorbond contains 100% oxidative, softness, control, or daily protection, are technologically advanced and benefit permanent dye technology • Instruct client to examine test area periodically over the next 48 hours. If he/she demi-permanent haircolor* multi-dimensional Technology™ provides UV-stable, long-lasting with demi-permanent Redken Haircare offers solutions with driven to give you exactly what you need to experiences any reactions—such as redness, burning, itching, swelling, skin • Use to glaze, refresh, permanent haircolor results superior, naturally reflective dyes, permanent liquid results offers 5 minute a complete collection of scientifically help your male clients look their best. From coverage for hair that is abrasions, eruptions or irritation in or around the test area, DO NOT COLOR correct and blend gray • Use to lighten, darken, color resistant to fading processing time advanced, benefit-driven shampoos, haircare and styling to the industry’s first over 50% gray YOUR CLIENT’S HAIR UNTIL HE OR SHE HAS CONSULTED A DOCTOR. • Contains wheat amino acids match natural color or • Provides excellent conditioners and treatments that deliver professional haircolor for men, Redken • Use to camouflage and for healthy, shiny color with cover gray • Low odor, low ammonia gray coverage blend gray what they promise. For Men offers a complete range of incredible conditioning ™ experience STRAND TEST solutions that work as hard as he does. • Colorbond Technology • Contains protective • Contains protein and quinoa COLOR GELS may be readily accepted by porous hair that has been chemically • Over 50 shades, plus Crystal locks in and protects color • Fortifies and delivers wheat proteins and oil for strength and shine Clear and Color Kickers with intense conditioning superior conditioning with smoothing avocado oil treated or damaged from environmental exposure or heat styling. Always conduct • 6 natural-looking shades in and radiant shine rice protein and cationic a preliminary strand test to determine how the hair will accept color. Apply COLOR • Over 50 shades in 13 tonal 2 families conditioning polymers GELS to a small section of hair and process according to instructions; adjust the • Over 80 shades in families, plus Clear and formula accordingly. 5 categories • Defends aging hair with FASHION GELS argan oil which is rich in antioxidants known to neutralize free radicals *behindthechair.com Stylist Choice Award 2001–2009 **behindthechair.com Stylist Choice Award 2006–2009 • 24 shades in 8 families FASHION GELS NO BACKGROUND COLOR FASHION GELS BLONDE SERIES B V Blue Violet Clear COLOR GELS PERMANENT CONDITIONING HAIRCOLOR LEVEL & GREEN NATURAL ASH BLUE NATURAL ASH NATURAL* Gold beIge NATURAL WARM* NATURAL GOLD WARM GOLD* COPPER
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