ue 3 ue i ss 2020

a quarterly newsletter from the house of RKL Jul-Sep volume 2 2 volume

My Dear Radico family,

he coronavirus outbreak has had an adverse effect on businesses across categories and the country’s economy too touched an all-time low. However, at Radico Khaitan, Twe managed to keep our spirits high throughout and left no stone unturned to keep the business going. In fact, the company has performed brilliantly – the credit for which goes to the entire team that has given their heart and soul to each project in the last quarter. The management has been instrumental in taking crucial decisions not just to sustain business but also to give back to the society in the best possible ways. We are all in this unprecedented time and the road to recovery will be tough which undoubtedly calls for extra efforts and determination to achieve the company’s goals in the next quarter. After a difficult start to the financial year, Q2 results demonstrated a sharp recovery in Radico Khaitan’s performance. RKL registered a growth of 13.65% in Q2 FY20-21 while the entire IMFL industry declined by -19% in the same period. The company is continuing to work on various fronts including new brands development, rationalization of cost base and further strengthening our sales & distribution network. The industry scenario is still very uncertain due to the evolving Covid situation but we must not use that as an excuse. Radico Khaitan has always been a socially driven organization and remained at the forefront of working towards the betterment of the society and for the social good. It’s in these testing times that the company got an opportunity to contribute to the society in numerous ways. Be it offering financial support or distributing hand sanitizers and essentials to the needy, Radico has done everything possible to extend support to the countrymen in the times of need. The company also initiated mass sanitization activity in all the affected Hot Zones in and around Rampur, . I am also delighted to share that Radico Khaitan adopted 11 girls who are part of a society in named ‘Dudhiya Baba Kanya Chhatrawas’, being operated by Shiksha Bharti. Daughters to the parents suffering from leprosy, the company has pledged to take care of their lodging, boarding, education, tuition and other important expenses of the 11 girls. Radico Khaitan has been recognized as one of the Highly Commended Winners for 'Best Crisis Management Solution' at the Adam Smith Awards Asia 2020. This is a true testament to our resilient business model, particularly during such difficult times. I would like to extend my heartfelt appreciation to the entire team for putting its best foot forward. I am confident that with the exceptional skills that the Radico family holds and with the understanding of the current business dynamics, we will continue to grow and perform better. All that we should remember is to take the changes and road blocks in a positive way and march ahead to emerge with flying colours.

Dr Lalit Khaitan chairman and managing director Radico Khaitan Limited Newsletter

Dear All, ll of you would agree that 2020 In yet another achievement, Radico Khaitan has not been a smooth sail for the successfully launched a unique and exciting economy and numerous sectors new expression ‘Rampur Asava Indian Single Abut we, at Radico, believe in converting Malt ’ at The Whisky Show 2020 in challenges into opportunities with the the United Kingdom. With its launch, Asava available resources in hand. It is this firm has become a first-of-its-kind whisky matured philosophy of the company, the meticulous in American Bourbon barrels and finished thinking of the management and the hard in Indian Cabernet Sauvignon casks. It is work of the employees that made us stand moments and accomplishments like these out and keep the business going. While which continue to inspire me and the company business and its dynamics have changed to push beyond our limits. Let us continue to over the course of time as a result of the have the brilliant brainstorming sessions and health and economic crisis, it gives me put forth out-of-the-box ideas as a team. immense pleasure to state that Radico Khaitan Abhishek Khaitan The company has always been there ensured that the growth momentum is intact. Managing Director for its employees – be it the good times or The Q2 results were announced last month. bad – hence, our only expectation from the Even in these tough times, Radico Khaitan - through this pandemic. We are elated with the Radico family is that we work relentlessly in with 4.6% IMFL volume growth in Q2 FY2021 Q2 results but at the same time, we must all the pursuit of delivering the best results and - continued to outperform the industry by strive to do better to be the market leader. grow exponentially. I would like to thank a significant margin and gain market share. Radico Khaitan being named among the each one of you for your contribution and What made the results even more fruitful was ‘Outperformers’ by the prestigious Outlook hope for better results in the times to come. that we delivered the highest ever quarterly Business Magazine in the business landscape The impact of the pandemic is widespread EBITDA of Rs. 107 crore during Q2 FY2021 in for the company’s tremendous body of work and the coming months might continue to be what is certainly the most difficult of times that and growth in the last 5 years proved that challenging; hence it is important that we take we have ever experienced. It is nothing but the there is absolutely no shortcut to success and necessary steps to maintain the company’s efforts and the dedication of the entire Radico nothing but hard work and dedication will robust foundation and financial strength whilst family that has enabled us to emerge stronger lead us to our goals. delivering differentiated consumer experience.

Dear All, The last couple of months came up with a power packed initiative for the people and the country in times of need. have taught us how to tackle India's 74th Independence Day. The company The lockdown impacted not only businesses challenges to keep the launched a gratitude song- ‘Shukriya’ under the but also people’s lives drastically with mental business going and how banner of The Spirit of Victory in the honour stress and depression rising by the day. Hence, a health crisis can turn of the courageous Indian Army on the eve of we created a platform to motivate people into an economic crisis August 15. Be it creating a product dedicated and uplift their mood with 'Magic Speaks' on as well. Like most other to the fighters of 1965 War that exclusively YouTube. The pandemic halted our operations industries, the liquor industry caters to the armed forces or contributing to for a brief period but we utilised the online too suffered due to the coronavirus pandemic the upliftment of the martyrs’ families, Radico space to connect with our fans and followers by with decline in sales and imposition of Covid Khaitan has always been at the forefront to engaging with them through virtual concerts tax on liquor. Radico Khaitan, being one of the cater to this segment of the society. It was, and contests. Magic Moments – one of our top oldest and largest manufacturers of IMFL in indeed, such a pleasure to have been able to brands - has always believed in giving people a India, had the advantage of both experience launch something keeping our brave soldiers reason to smile; this series was in continuation and expertise hence, we tried to make the most in mind in times when the world’s looking with our efforts to help people keep their of the challenging times and worked towards for some positivity. The entire team of 1965 chin up and overcome their fears. It is the our larger objective of bouncing back stronger. deserves a pat on their back for making this extraordinary efforts, out-of-box thinking Our performance in the last couple of years possible. and pure commitment of the Radico family has been outstanding hence; we were positive Another significant initiative by Radico coupled with the valuable words and guidance that we will recover from this situation too Khaitan during Q2 was Magic Moments of the founders and the higher management like a winner. That is what led us to continue partnering with Sunburn for a global musical that Radico has been able to go beyond usual delivering better each day in the last quarter event to raise funds for Goa amid COVID. and achieve success in exciting new projects. for which I would like to express warm thanks While we have been associating with Sunburn We have done fairly good business in the to each and every one at Radico. for 4 years now, this year was special as this quarter gone by and use that as a motivation It was in the last quarter that we considered is our chance to give back something to the to climb up the ladder. Let us not forget repackaging of Radico’s Regal Talons state from where the Sunburn journey began that together, we can come out of any crisis Rare Generation Whisky which has been in 2007. Goa is one of the tourist hotspots of stronger. I urge you all to continue putting especially made for the breed that believes in the world but most of the businesses in the in your best to take Radico to greater heights conquering and emerging as champions with state were affected dearly due to the pandemic. while being prepared for the unexpected, its unbeatable spirit. You will read about this The event’s success – with all proceeds from always. Good luck! journey in this edition. the public going to the Goa CM’s Relief Fund Continuing its momentum to keep the towards COVID-19 relief and welfare – Amar Sinha consumers’ spirit high, Radico Khaitan motivated us to work harder and keep serving Chief Operating Officer (COO) july-september 2020 2 Radico Khaitan Limited Newsletter

Dear Friends, adico In the worrisome time of the coronavirus capacity they could. Apart from that, food Khaitan has outbreak, Radico Khaitan took a number of packets, masks, bleaching powder (as a always been initiatives and executed activities to support disinfectant), etc. are being distributed in Rcommitted to provide the nation. As a responsible Indian brand, Rampur as part of COVID-19 relief activities. aid to the needy in Radico considered it a responsibility to Company representatives also handed over tough times and during offer help to the common man by working a cheque of Rs. 1 crore to the Hon’ble Chief COVID-19 outbreak tirelessly during the pandemic. In a bid to Minister of Uttar Pradesh to help the state too, the company offered a strengthen the fight against coronavirus, government fight Covid-19. number of relief measures. Radico initially contributed by producing The company took all preventive measures I would like to express my gratitude to the alcohol-based liquid hand sanitizers at this to ensure safety of its employees in the offices entire team that (directly or indirectly) mother distillery which were supplied to and manufacturing units/plants. We have stood by the company while carrying out the Rampur district administration on a installed automatic sanitization tunnels for the relief activities and supported our daily basis. From our available resources, the staff and workers, sanitization gate for business during the period. Without the we developed the Turbo Mist Sanitization vehicles, portable liquid sanitizer spray for efforts and tremendous support of the team machine which was used to sanitize Rampur offices and workplaces, automatic touch members, it would not have been possible to district on a regular interval. The sanitization free hand sanitizer spray machines, hand successfully carry out such relief operations work is currently being done at all Hot Spots free hand wash systems etc. A thorough amid lockdown. Covid-19 pandemic is far identified by the district administration. We Standard Operating Procedure (SOP) was from over; we must all ensure to stay safe also arranged small packaging of liquid hand also prepared and released to adopt the safety and fight the battle with a positive mindset. sanitizers, which was initially distributed in culture flawlessly. Radico is one big family, and your closed Rampur through the District Administration Even during the crisis, we came out ones are equally important to us. Hence, we but later the supply of retail packs was done as a strong and responsible company should all take it upon ourselves to not only through authorized ration dealers of Rampur. by extending support to the needy and protect us but others as well by following During the initial days, when it was difficult delivering good results in terms of our the COVID-19 protocols. On behalf of the to even step out of our homes, some of the business. Similarly, we should all put in our company, I would like to reassure you that team members came forward and supported efforts to bounce back stronger in the post Radico is always there to support the entire us in manufacturing of the liquid hand COVID-19 world while complying with team and offer help to the needy through sanitizer and COVID-19 relief activities. We all necessary safety and health standards. social activities. I am glad to mention here must pay our sincere compliments to them Radico Khaitan has come a long way that for so many years now; the company has for their immense contribution. since its inception and stood strong in the been successfully executing various social In continuation to its efforts to help the unprecedented times. I would like to thank activities in the areas of skill development government and the needy by providing each team member for their contribution and & job opportunities, infrastructure & them hand sanitizers since the beginning of hope we keep doing better every quarter. educational support, academic excellence the outbreak, Radico Khaitan donated Rs. recognition, healthcare & medical support, 21 lakh to the Rampur district’s COVID-19 KP Singh safe-clean & green environment, sports & Relief Fund. Employees of the Rampur unit Whole Time Director & fitness and much more. too contributed to the relief fund in whatever Director – Operations

Dear Radico Khaitan Team,

Last few by a vast margin. Our volumes shared the podium with the it is still far from over. We need months have reached the pre-COVID global leaders. to stay cautious and not get have been a levels during Q2 FY2021 while We have a strong brand complacent at this stage! test of our the industry is still grappling premium portfolio and a pipeline “Learn from yesterday, live inherent under pressure and is down over of upcoming brands. We have for today, hope for tomorrow. strength. 10%. We have not only gained got the smartest and the brightest The important thing is not to I am proud market shares but also on the brains of the industry. I strongly stop questioning.” – Albert to say that we track of becoming the third believe that the coming years will Einstein. We have to continue have not only withstood another largest liquor company in India. be ours. to challenge our limits and set storm but also come out bright This is a true testament to Going forward, we are seeing new benchmarks for ourselves. and shining! This has been made the robust foundation that the dispersed levels of economic Then only we will achieve newer possible by the hard work that Company has laid under the recovery. A higher-than-expected heights. each and every one of you have visionary leadership of our CMD level of economic reopening, Wish you all the very best for put in. and MD. Radico Khaitan was coupled with various steps the upcoming festival season. Outperformance has now recently been recognized as one undertaken by the government, Stay safe and stay healthy. become a habit for each of the Highly Commendable has provided an opportunity Radiconian. Over the last few Winners for the Best Crisis for a strong rebound. New and years, we have been consistently Management Solution at the active COVID cases are also Dilip Banthiya beating the industry growth rates Adam Smith Awards Asia. We showing a declining trend but Chief Financial Officer

3 july-september 2020 Radico Khaitan Limited Newsletter

achievement

We are pleased to share that Jaisalmer Indian Craft scored 95 points at the 2020 Ultimate Spirits Challenge, USA and is ranked amongst TOP 100 SPIRITS of 2020.

Jaisalmer Gin has been described as : Extraordinary, Ultimate Recommendation. Radico Khaitan Limited among ‘The Wealth Creators’ by The Business Today Magazine adico Khaitan Limited has been volumes have grown by 12.5%, and Rfeatured on the list of ‘The Wealth now account for close to 30% of total Creators’ by the Business Today IMFL volumes and 50% of the IMFL magazine in their special first edition sales value. Revenue growth has been of the BT wealth issue. In the issue, BT over 10% since FY2016 and Net Profit identified companies that created the has expanded at 33% CAGR over most value for promoters and investors this period. Our return on equity has over five years. The list was divided into expanded from 8.3% in FY2016 to With great pride, we four categories on the basis of gross 15.9% in FY2020. We have reduced our would like to announce that sales: Super Large (Rs 75000 crore or net debt by over Rs. 687 Crore from Radico Khaitan has won more); Large (Rs 7500 crore to 75000 Rs. 947 Crore in April 2016 to Rs. 260 numerous accolades at Spiritz crore); Medium (Rs 1500 crore to 7500 Crore in June 2020 and plan to become Selection Awards 2020 (Spiritz crore) and Emerging (lower than Rs debt free by FY2022. Magazine). We would like to 1500 crore). The screening criteria Radico Khaitan’s premium product thank every one of you who comprised of minimum four-year portfolio is stronger than ever. This has made this possible. CAGR of 15% in gross sales for most of coupled with an improved operating the categories. environment and stronger cash flow Over the last five years, Radico generation places Radico Khaitan has consistently delivered strong optimally to capitalise on the long- operational and financial performance. term attractive dynamics of the IMFL Our prestige & above category industry in India.

july-september 2020 4 Radico Khaitan Limited Newsletter

Radico Khaitan launches World’s First Single Malt Whisky finished in Indian Wine Casks - Rampur Asava

Radico Khaitan - the largest manufacturer of Indian Made Foreign Liquor (IMFL) in India – has added yet another feather to its cap with the recent launch of a unique and exciting new expression ‘Rampur Asava Indian Single Malt Whisky’ at The Whisky Show 2020 in the United Adam Smith Kingdom. In a first, a single malt matured in American Bourbon Barrels has been carefully finished Awards Asia 2020 in Indian Cabernet Sauvignon casks, at one of Asia’s largest distilleries i.e. adico Khaitan has been business model, particularly Rampur, UP. Currently launched in Rrecognized as one of the during these testing times of the the UK and the US, Rampur Asava Highly Commended Winners C19 pandemic. We are beyond - a non-chill filtered and bottled at for 'Best Crisis Management honoured to be felicitated with 45% ABV resulting in a ground- Solution' at the Adam Smith this recognition. Thank you breaking expression with perfect Awards Asia 2020. This is a everyone for your constant balance - is set to be made available true testament to our resilient support and love. in a few other markets for whisky connoisseurs soon.

To emerge as a champion demands a great deal of rigor, hard work and patrons like ours. We thank each one of our patrons for helping us take the company to the pinnacle. Our all 4 millionaire brands have been shining on the lists of The Spirits Business Brand Champions 2020.

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Radico continued its momentum to keep the Spirits High with its Soulful Marketing Initiative This year, when the world’s movement and celebrations are restricted, we at Radico had taken up the task to not to allow the pandemic affect the spirit of our people. Continuing its momentum to keep the consum- ers’ spirit high, Radico Khaitan Through the song, Radico came up with another power Khaitan paid tribute to the Army packed initiative for India's for their immense sacrifice 74th Independence Day. The throughout and protecting the company launched a gratitude motherland without fearing for song- “Shukriya” under the ban- their own lives. The song is writ- ner of The Spirit of Victory in the ten and sung by our friend and honour of the courageous Indian versatile musical artist Padamjeet Army on the eve of August 15. Sehrawat.

E-MindRocks Magic Moments was yet again proudly associated with E- MindRocks, the biggest online Sunburn youth summit where this year’s theme was mental health amid for Goa pandemic. Various youth agic Moments was proud sponsor of sunburn for Icons, such as Sonu Sood, M Goa, an online fundraiser which focused on re- Jacqueline Fernandes, Randeep building lives in Goa, the city which adds everything to Hooda, Armaan Malik, Kusha sunburn experience for everyone. All the money raised Kapila, Sanya Malhotra, Sayani from the event was directed to CM’s Covid Relieve Fund. Gupta, Bhuvan Bam, gave us a sneak peek into their lives, their Artists including Dimitri Vegas, Like Mike performed views on mental health, their life, their journey and beyond. virtually at the event for the cause.

alienated. We retained In focus: Regal Talons the core elements of the Premium Grain Whisky original pack. The bottle was made more stable “ Regal Talons Deluxe Rare Generation and stout, keeping the Whisky was introduced in 2016 in the original tapered identity semi-premium segment. The brand has, in intact. The brand identity the past 4 year, built significant equity after remains the same along In the new normal, masks and price correction to the prestige segment. with emphasis on “RT”. sanitizers have become essen- We redesigned the logo by introducing the The new pack had to tials of daily life and to make “RT” acronym which is more relatable for come with a new communication. The brand it available to every individual, the consumer. This new logo originated name itself was simplified to be called Regal Radico Khaitan and Sanitize from the existing design. We also made this Talons Premium Grain Whisky. Regal Talons 99.9% came forward to help unit more prominent on the mono-carton. originally came with an “Unbeatable Spirit. the needy by associating with This is a running product in the market. The 'Eagle' symbol is the icon of belief, a lone Delhi Malayalee Association The challenge was to be innovative, and still warrior and strength. Hence we narrowed (DMA) to distribute masks ensure that the existing customer doesn’t feel down to ‘Apne Dum Par’.” and hand sanitizers on 2nd October, 2020 (Friday). mr. Amar Sinha, Chief Operating Officer july-september 2020 6 north Zone Radico Khaitan Limited Newsletter

Radico Parivar Har Pal Aapke Saath 2.0 Display drive across north zone Har Pal Aapke Saath 2.0 was launched in the market to Magic further cement the thought that Radico is a part of the extended Moments family to the CSM and we are thematic displays there for them at all times. were done in the UP With 2.0, we went a step further market to showcase and integrated present benefits the strength of with secure future by providing the brand and the CSM with gifts and an its flavours. The opportunity to get themselves objective was to insured against COVID Brand recall and recognition boost the expenses via insurance options. were the main focus for Radico in recognition among This scheme was executed the consumers for two months in 52 towns the state via the display racks covering 1,274 outlets for 8PM Premium Black and Verve Saharaganj Model Shop, luxury outlets hence; it is one located on Shahnajaf Road in of the best places to showcase Lucknow, is the first visibility the portfolio of brands with tie-up retail shop in Uttar few already available in the Pradesh. The outlet is in a state ranging from 8PM to prime location which is not MXO Blue. This will establish only the shopping and tourist the strength of Radico in hub of Lucknow in the the consumer’s eyes that the Hazratganj vicinity but also is company has a wide array sales round-up directly on the other side of of brands covering Whisky, the road to Saharaganj Mall. Rum, Vodka and . The the biggest malls of Lucknow. The state has shown The place is buzzing with journey of premiumisation In addition, the location is tremendous growth of 26% customers throughout the will also be showcased at this symbolic of all prime and outlet. in Q2 2020 over Q2 2019, week as Saharaganj is one of thanks to the Magic family’s growth. The Magic family increased its YTD Market Uttarakhand is a share to 97% compared to branding friendly state 87% of LY YTD 2019 which allows both in- shop as well as out-shop branding. Radico made There has been an increase optimum utilization of in sale of MMV and this golden opportunity M2F by 20% and 32% Jaisalmer Gin is currently the and hospitable respectively over 2019 Q2 most premium Radico product environment by covering in HP available in the Delhi market. both the areas. Although launched recently, it has already created a buzz in the In-shop via 67 Display RKL registered a growth of market. The sales team’s strong Racks, which were placed 13.65% in Q2 FY20-21 while determination has led the brand to in 4 towns of the state. the entire IMFL industry be made available at 70 premium Brands covered were declined by -19% in the outlets across the state 8PM Premium Black and same period Magic Moments family. In order to compliment the hard 8PM Special Whisky was work of the sales team, attractive Out-shop via 9 Highway thematic displays for Jaisalmer launched in on Standees and 25 Glow Sign Boards. Being a state exhibiting Gin were placed at 17 outlets multiple highways proved even more beneficial as Radico 9th July, 2020 and achieved for the brand to get highlighted was able to showcase the brands providing greater mileage. a secondary sales of 22,307 and attract more attention of the Major highway routes such as Dehradun-Haridwar, cases in Q2 FY20-21 consumers Dehradun-Shimla were covered

7 july-september 2020 Plants/DistilleriesRadico Khaitan Limited Newsletter

Maharashtra: Vodka Industry dropped by 51% in H1 against LY...Inspite of this, our MS in entire Vodka industry increased from Industry vs 39% LY to 45% TY in H1. MP: Vodka Industry dropped by 58% in H1 Market Share against LY...Inspite of this, our MS in entire Vodka industry increased from 62% LY to 67% TY in H1 CG: Vodka Industry dropped by 33% in H1 against LY...Inspite of this, our MS in entire Vodka industry increased from 32% LY to 47% TY in H1 Goa:Vodka Industry dropped by 66% in H1 against LY...Inspite of this, our MS in entire Vodka industry increased from 38% LY to 52% TY in H1

Display drive Birthdays Gurumurthy Chavali -7th July Uday Apte-12th July Sourav Bhowmick-15th July Sachin Mehta-16th July Ravindra Sonak-17th July Sanjay Singh-20th July Kapil Dev Kaushik-26th July Ramesh Chouhan-1st August Rajeev Jaiswal-15th August JAISALMER GIN- GLORIFIER VERVE – WINDOW DISPLAY Sridhar Ande-30th August Mrunal Gaushalawale-17th May Sanjay Tiwari-12th September Devender Singh Tomar-27th September

DISTRIBUTION TO CSM

MAGIC MOMENTS – WINDOW ON-PREMISE DISPLAY DISPLAY-RKL BRANDS consumer offer

MAGIC MOMENTS – MASK DISTRIBUTION TO CSM

verve – consumer offer-bag 8PM PREMIUM BLACK-WINDOW DIS- on quart- 100 shops spread PLAY & CONSUMER PROMOTION -A 8PM –MASK across , thane & pune PEN ON A NIP-15 SHOPS IN INDORE DISTRIBUTION TO CSM july-september 2020 8 East Zone Radico Khaitan Limited Newsletter

Magic Moments & 8PM Mask Distribution in East Zone

Regal Talons repackaged egal Talons Deluxe Rare addition to multiple iterations RGeneration Whisky was on the packaging and blend, the introduced in 2016, and was priced first batch of the new avatar of RT between McDowell No.1 and Royal has now been produced in our Stag. In the past 4 years, the brand Seven Sisters, unit. With has built significant equity after this revised packaging, we are price correction to the McDowell hopeful about making Regal Talons No.1 segment. After extensive Premium Grain Whisky successful consumer and trade feedback in Apne Dum Par!!

South Zone

Marketing Verve Glass Campaign, Promotion Sep - 2020 Outlets activated Cities Covered 288 Bangalore – 105 outlets Mysore – 20 outlets Modus Operandi

Targeted 3 key touch points in the Outlets Profile outlets for impactful visibility

Premium Walk-in stores where consumer gets Outlet Entrance – Standee placed at access to walk around and select the brand of his/ entrance of the outlet to drive offer com- her choice Visibility Elements munication to every walk – in consumer

Coupon/Scratch Card - Every Quart stock of Stock area – Table top & Standee place- MXO & Verve in the outlet is tied up with AVA ment along with glass box at the area Coupon. where stocks are placed ( Primarily in Vodka category ) Table Top is placed consumer facing at the shelf and billing counter. Billing Counter – Table top placed at the billing counter, which is key consumer Standee - Placed at the entrance of the outlet touch point

9 july-september 2020 NV Distillery Plants/DistilleriesRadico Khaitan Limited Newsletter

Training conducted on Safe handling of chemicals & behavioral based safety on 02.09.2020 The employees of Radico Khaitan at the NV Distillery were trained on the general rules of handling chemicals while describing in detail the ways to prevent their contamination and to prevent users from facing any trouble during the use of chemicals. During the training session held on 2nd September, 2020, the workers and staff were also told to remain alert and focus on the right quantity of chemicals to avoid any untoward incident. Factory workers attending a training Training on session conducted by site engineers on Safety in the process of fabrication and safety measures involved in the creation of fabrication & machines, parts and structures from height work various raw materials. The workers at the Radico NV Distillery were also given a Activities on brief on the precautions while engaged in 02.07.2020 working at height to avoid any mishap.

Training conducted on Fire fighting & Mock Electrical Safety, Machine drill preparedness guarding & Behavioural conducted on 26.09.2020 Based Safety on 25.08.2020 Radico Khaitan conducted a The third training session was held fire fighting and mock drill for on electrical safety and machine the security staff and the fire guarding while also touching upon department at its Distillery on Behavioural Based Safety. During 26th September, 2020. During the Training on `General Safety the session, the workers of the session, the concerned department Awareness & behavioural manufacturing plant learned how carried out a drill on safe evacuated based Safety’ on 04.07.2020 machine guarding is an important in case of a fire or other similar Radico Khaitan has been continuously safety feature and provides a emergencies. The fire department working towards providing a safer means to protect themselves from workplace and environment for its field personnel also demonstrated how any injury while operating an workers as well as office staff. On 4th July, an injured person needs to be equipment or working close to such 2020, Team HR organised a workshop on attended to without any delay. general safety including following correct areas. The trainers also focussed on procedures, obeying safety signs, reporting the electric hazards and its effects hazardous conditions immediately, taking and humans and chemicals. instructions from department supervisors, emergency assistance at its NV Distillery. The emphasis was laid on behaviour- based safety i.e. the application of science of behaviour change to real world safety problems as it is a process that creates a safety partnership between management and employees. july-september 2020 10 rampur Distillery Radico Khaitan Limited Newsletter

Turbo Mist Sanitizer machine To fight coronavirus, sanitization of office spaces, public transport, retail stores, etc. had also become mandatory for people’s safety. The available re- sources in Rampur were not adequate, which could spray the sanitizer in bulk Financial support : quantity. To tackle the issue, Radico Khaitan, Rampur developed a Turbo COVID-19 relief fund Mist Sanitization machine, which has hen coronavirus started spreading across the country in March’20, multiple small nozzles that covert the W employees of Radico Khaitan Rampur came forward and donated liquid stream into mist and then a a day’s salary to the COVID-19 Relief Fund. Along with this contribution, high-pressure blower throws the mist Radico Khaitan donated Rs. 21 lakh on behalf of the company to the into the air in the direction of air flow. Rampur district’s COVID relief fund. The cheque was handed over by Shri Radico Khaitan arranged mass saniti- K. P. Singh, Director, Operations, Radico Khaitan to Mr. Anjaney Kumar zation activity in all the affected Hot Singh, District Magistrate, Rampur. Zones of villages as well as of the city. The company also donated Rs. 1 crore to the Chief Minister’s Covid-19 The sanitization activity is being done Relief Fund in Lucknow. on regular basis (every Saturday and Sunday) even now. Distribution of hand Uttar Pradesh. There were some initial hiccups due to the nationwide sanitizers lockdown, but with the efforts put in Distribution of food grains & by the Radico family, we succeeded essential products WHO had recommended using alcohol-based sanitizers, which is the and launched Radico’s 80% alcohol- most effective anti-virus liquid and based hand sanitizer. Radico Khaitan the best alternative to hand washing supported the district administrations in order to prevent the spread of of Rampur, Moradabad, Sambhal, bacterial and viral infections. Radico Bareilly and Agra by supplying the Khaitan decided to extend support liquid hand sanitizer. The first few to the country by producing alcohol- batches of Radico’s liquid hand sanitizer based liquid hand sanitizers at the were distributed among the needy company’s mother distillery in Rampur, through the district administrations. Radico Khaitan arranged a regular donation programme for the needy in nearby villagers of Ajeetpur, Panwaria, Madhaiyan Shadi and Raipur among Tree Plantation on was inaugurated by Mr. others. With this activity, family packs World Environment K. P. Singh, Director, of food grains, flour, pulses, sugar, Day - 5th June 2020 Operations, Radico Khaitan. Mr. Devender edible oil, salt, etc. were distributed Radico Khaitan initiated among the people of Rampur. Dur- Singh, Mr. Sunil Kumar a tree plantation drive Singh, Mr. Vikas Saxena ing the distribution activity, District in its premises on World Magistrate of Rampur, Shri Anjaney target to plant 2500 trees and Mr. Inderpal Environment Day i.e. in the year 2020. The Singh were among the Kumar Singh (IAS) participated along 5th June by setting a with the Radico team. tree plantation activity participants.

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july-september 2020 12 Radico in Media Plants/DistilleriesRadico Khaitan Limited Newsletter

13 july-september 2020 Radico Khaitan Limited Newsletter

campus’ ground and swimming arena were downstairs to my hostel mess. Realizing Through shut due to monsoon. When our classes there’s not ample time for a breakfast, I began, I got to know more about my batch stuffed my pockets with two bananas, mates. We were so engaged with assignments collected my pen and copy and ran. On an Eccentric and homework that there was no time to an average it would take me 15mins walk, play. but not on that day. Lecture begins in 5, IITian Most of the students and faculty are I couldn’t find any cycle(they had an app Bengali speaking, so much so that it is joked based rental system for limited bikes) and By Manukrishna Manikandan, as the campus seems as an off-land province there was no point waiting so I ran. By the S/O Manikandan KV, of Bengal. Rest of us come from all parts of first cut on to main road I had finished the COO’s Office the country. bananas, I was sweating wet and exhausted. I Life in hostel is a double-edged sword. remembered a scene from the movie Milkha “MSc it is”, I decided, Situation flips for first timers like myself, Singh, where the protagonist was running dropping the idea when one used to spend only a few hours a long race, iterating ‘dughdh’(milk), the of doing int. PhD with their peers, to a status quo of having prize for remaining among the top runners. from either IISER to squeeze out a few minutes of lone time. I I tried the same thing, ran up the climb, the or NCBS. My first learned to systematise my morning routine bends and steep staircase into the classroom day in IITB was while the night life gives me leeway to roam repeating ‘on-time’. My friends had just on the day for around, work or chat with my friends. made it in there and were astonished how I orientation of new They are quick to respond be it whether made it. I made it in class alright but it took PG entrants to the I happen to pull their leg or seek help for another 10mins for my breath to normalize. campus. As restless silliest of matters. I repeatedly meddle Our Sundays and National Holidays are I am, we hardly sat around with the only furniture, two tables ‘sleep-through the day’ time but we do not through the entire and two beds, around the room every two miss out on celebrations. We boys hardly proceedings running months. My roomie chides my action but I take half an hour to dress up while our lady off in between to explore the campus. It was feel unsatisfied to see things have a definite friends end up spending hours into their a haven and couldn’t miss out the chance to orientation for a long time. I realize that grooming. Looking back, it seems a boon experiment with various sports, spending people are comfortable with the things as in disguise, we get to have fun in our way the entire day playing either volleyball, it is and do not risk with subtle changes. before they join and level up the thrill. badminton, table tennis or other indoor Many at times, transitions seem peccable People here are professional, outgoing games. and unnecessary, so until and unless pushed and well-ordered. But life here demands Mumbai’s proximity to the sea makes by fate we do not break out of our comfy balance of work and leisure, and those it easy for the rain clouds to visit us time bubble. Subtle changes are necessary whether who manage time well, reach great heights. and again and the time from August to fruitful it’s great, if not, it’s a new experience. There’s a saying our immediate seniors November witnessed incessant rain. The The arduous of all tasks is the steep had conveyed and which had been passed area was a dense forest before the institute elevation from our hostels to lecture halls. It to them from our super seniors, it goes was established here. Care has been taken becomes treacherous for many like me who like this, ‘There’s a general wish to give up to minimise vegetative clearing at the same leave for the lecture at the last calculated this program, its extreme workload and time maintaining a good green cover and moment and do not wish to waste our seemingly unnecessary writings but all this is tree canopies caring the wide roads. A time going early to the classroom. Once an opportunity to find a sociable and jocular well-maintained drainage system prevents in November, my friends had left for the self, drifting through serene yet professional flooding even with a heavy downpour. The class, ten minutes later, I happened to go waters’.

Congratulations

Provisional Certificate Sunil Chadha, Joint General Manager-Sales, This is to certify that Sunil Chadha Roll No:EPGCSM-11-039 North Zone-1 successfully has successfully completed the prescribed course fulfilled all other requirements of the One year Executive Post Graduate Certificate in S completed his Executive PGP of studies and

in Strategic Management from trategic Management IIM- Kozhikode. Place: Kozhikode Date: April 25, 2020

Executive Post GraduateChairperson Programme

IIM Kozhikode july-september 2020 14 Plants/DistilleriesRadico Khaitan Limited Newsletter

The answers to the following questions are can be identified from the stories published in this newsletter. Spot the answers and send us your entries by 20th August 2019 to win exciting prizes. WHO releases new Contest 1 1) How many points did Jaisalmer Indian physical exercise Craft Gin score at the 2020 Ultimate Spirits Challenge, USA? guidelines to fight 2) What is the name of the new expression covid-19 of Rampur Indian Single Malt? 3) Whom did we launch the Radico Parivar WHO has regulated new physical exercise Har Pal Aapke Saath 2.0 scheme for? guidelines, especially among adults, to fight 4) Which Radico brand was redesigned and COVID-19 better repackaged in the last quarter? Edited by Source 5) What machine did we develop to sanitize Shaheen Irani DNA webdesk the hot spots of Rampur and neighbouring villages? orld Health Organization (WHO) issued Radico’s Wa physical exercise guideline for adults on Contest 2 November 25. The new guidelines would help General Knowledge spirited world the adults build immunity to fight the pandemic By Ananda Amirtharaj, - COVID-19. Litti Chokha is famous food Manager- Production, According to the new guidelines, every adult is of which state? expected to work out for 150 minutes per week. a) Rajasthan b) Manipur Just after the dusk While issuing the guidelines, the organization c) d) None of these When the light's gone stressed that working out is a vital factor among Which of the famous food of ? And you may not known every age group, especially considering the a) Dosa b) Saaga Where to go, sedentary lifestyle people are forced to live in due c) Daal Bati d) None of these to coronavirus. Which state is known as Apple state of Shine your way to 8 p.m. "Being physically active is critical for health I can show you the Morpheus India? and well-being – it can help to add years to life a) Jammu and Kashmir Shining, shimmering, splendid and life to years. Every move counts, especially b) Uttar Pradesh Tell me friends, now when did now as we manage the constraints of the c) d) None of these COVID-19 pandemic. We must all move every You last your heart. Which state is famous for oranges in India? day – safely and creatively," WHO Director- I close my eyes and I can see, a) b) Punjab A world is waiting up for RKL Brands General Dr. Tedros Adhanom Ghebreyesus said c) Himachal Pradesh d) None of these in a statement. Through After dark, Remix and verve WHO stressed that adults with disabilities or What oil is used for cooking Through where no one's been before. chronic conditions must put in more efforts and in ? Cause every night , I lie in bed work out for at least 150-300 minutes per week. a) Coconut oil b) Sunflower Oil Magic Moments fill my heart Adolescents and children are expected to manage c) Olive Oil d) None of these No one to tell us no 60 minutes of their time working out to stay fit To Old Admiral. and fight the deadly virus. Please send in your answers at White hall compile each one Study by WHO suggests that nearly five [email protected] by 20th million global deaths could be avoided per December 2020. The winners will It make you smile in a hectic day year if people would just start working out. The be drawn out of the pool of correct A million dreams for the RKL Brands guidelines also encourage pregnant women to entries in a lucky draw. We're gonna to make work out during and post-pregnancy, both for Moments of joy, moments of cheer. the mother and the baby. People above the age of 65 should focus on the heart condition, diabetes and cancer. balance, co-ordination and strengthening muscle Studies also show that physical activiites for better health. The exercises would also help improve brain health and in turn, help them prevent accidental falls. fight thoughts of suicide. Exercising, as recognized by WHO, helps with First published in article dnaindia.com

15 july-september 2020 Radico Khaitan Limited Newsletter

We are pleased to announce the Radico News-Remix Newsletter (Edition-3, volume 2) contests winners.

General Knowledge Quiz Winners

Ch. Sesha Sai, Production, Patiala

Bhupender Bisht, for feedback, Manikandan KV, clarification, CFO’s Office, Delhi COO’s Office, Delhi corrections or prize collection, you may write to

corona megha chhabra at Quiz Winners [email protected] or call 9990997421

contribute to the newsletter by sending in your inputs to [email protected].

Amit Mittal, Radico NV Viraj Shetty, Richa Tandon, Civil Marketing Distilleries Maharashtra Ltd Trade Marketing, Mumbai Division, Delhi Delhi/

july-september 2020