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RADICO-2008-2009.Pdf From evoking mysteries to awakening untamed desires; from pioneering possibilities to moulding values, Radico continues to produce a kaleidoscope of time-honoured brands, inspired by innovation of all forms and shapes. Dauntless, legendary and valued, Radico Khaitan once again emerges a true virtuoso, creating an exciting invention that blends passion and perfection into a rich aesthetic experience. Dear Friends, It gives me great pleasure to present to you our financial achievements of 2008. The past year has been rife with challenges, but India overcame them, and shone like a beacon through difficult times registering a 6.5% to 7% growth in its Gross Domestic Product. Reliable data shows investments rising from 35.9% last year to 37.1% this year. With these numbers, India’s future is bright and shows unquestionable evidence of moving forward swiftly. The installation of stable Govt at the centre is huge positive development and is expected to usher in implementation of the long pending reforms and would enable the economy to achieve growth of 8.5% to 9% in coming years. With renewed focus on revival of rural economy and implementation of National Rural Employment Guarantee schemes & Bharat Nirman , more money shall be available in the hands of consumer to spend , which shall result into demand spiral across various segments of economy. During the year, company consolidated its operations, where the volumes of all main line brands grew over last financial year. Our company has shown great resilience through perseverance. We have proved ourselves once more by staying true to tradition along with being innovative and offering products that are unique. We are a force to reckon with in the domestic market; and maintain a strong presence in the international arena, taking in 75 Crores worth of business, in 2008. The recent launch of our premium brandy, Morpheus, is a richly-layered, sterling X0 brandy – India’s first, with an exceptional aroma and aftertaste. We have positioned ourselves in a niche market previously unexplored by any other liquor manufacturer. We entered the branded liquor business in 1998 with the now legendary 8 PM. It went on to become our best-seller, and the first millionaire brand from Radico. As an organisation, we constantly strive to create value for our customers and stakeholders through exemplary products such as Magic Moments, Royal Whytehall, Contessa Rum, Old Admiral and Bermuda Rum. Magic Moments as a brand has become a millionaire club brand and has already taken over 70% of the operating segment of Vodka and to strengthen its position we have introduced six new flavours – Green Apple, Lemon, Lemon Grass & Ginger, Raspberry, Orange and Chocolate. It is our constant endeavour to give our customers products of the highest quality and build on our strong reputation in the Indian market. Cheers !!! 8PM Magic Moments Green Apple Orange Lemon Grass & Ginger Raspberry Lemon and Chocolate Morpheus Royal Whytehall Contessa xxx Rum Old Admiral 8PM Bermuda xxx Rum The brand which continues to enhance Radico’s premium offering remains unparalleled in the industry. One with a taste that is best enjoyed in solitude or with friends. This is none other than the company’s flagship brand 8 PM, adjudged the fastest growing brand in regular price segment. Launched in 1998 as a millionaire brand, 8PM spearheaded the company’s entry into the branded business and was an instant success. Blended with scotch and aged to the peak of perfection, 8 PM enjoys a unique balance of strength and smoothness. Still considered as the people’s choice, 8 PM rules the taste buds and is ‘loved by all’. Finest quality ingredients, superior product experience and attractive packaging drive 8PM to explore different dimensions of its core promise ‘Thaath’. The brand has been positioned as a means to unwind and relax. The promise of ‘Aath Ke Thaath’ encourages the audience to live life in their own style at ‘8 PM’. A DIFFERENT MAN, No wonder, 8 PM is A DIFFERENT TASTE the first brand in the liquor industry to enter the Limca Book of Records by crossing one million cases mark in the first year of its operation. Magic Moments 8PM Green Apple Orange Lemon Grass & Ginger Raspberry Lemon and Chocolate Morpheus Royal Whytehall Contessa xxx Rum Old Admiral 8PM Bermuda xxx Rum Since the creation of Magic Moments, Radico has been quenching the burning zeal of ‘love’ in all ‘young at heart’. The brand which continues to symbolize the zing in life has added six new flavours – Orange, Green Apple, Lemongrass & Ginger, Lemon, Chocolate and Raspberry. Flavours have not only added to the Magic Moments Portfolio, but have also added freshness to the entire Magic Moment offering. THERE IS ZING IN EVERY HEART Vibrant yet elegant, M2 welcomes the ‘young’ in a sensual embrace of ‘pure fun, pure luxury’. The brand’s uniqueness lies in its frosted bottle surface with printing on it – a first-of-its-kind in India. Magic Moments Green Apple Orange Lemon Grass & Ginger Raspberry Lemon and Chocolate 8PM Morpheus Royal Whytehall Contessa xxx Rum Old Admiral 8PM Bermuda xxx Rum Radico revels in the magic of going global with this popular vodka brand, now promising a burst of stimulating oranges, sweet apples, tangy gingers, lip-smacking chocolates and refreshing lemons. Magic Moments is the fastest growing vodka in the segment and is today available across 6 countries. The vodka that makes one enjoy the spirit of every evening is geared to blend the boundaries into a magical experience of purity. Since its launch, Magic Moments has recorded steady growth – a success story in the semi premium segment with 75% market share in the operating category. Made from the finest, natural grain extracts, this international quality grain vodka can ‘Zing up life’ in every sip, pure in form and taste. Blended to perfection and widely accepted in other countries, Magic Moments will surely add an extra ‘Zing’ to the company’s exports. TIME TO REVEL IN THE MAGIC OF MOMENTS Morpheus 8PM Magic Moments Green Apple Orange Lemon Grass & Ginger Raspberry Lemon and Chocolate Royal Whytehall Contessa xxx Rum Old Admiral 8PM Bermuda xxx Rum Radico uncorks another surprise called Morpheus in the super premium segment. This captured ‘spirit of France’ in a globlet promises ‘joie de vivre’ to all young achievers who love to relish every milestone with friends, fun and laughter. The new taste matrix of brandy is ready to celebrate every dreamer’s aspirations, the joy of dreaming big and realizing those dreams. In every sip lies the seduction of success – the desires to win every goal, to rule the world, to quench every thirst at the fountain of achievement. With the French connect and exclusive packaging, the goblet shaped bottle makes a statement in the premium segment. Appearance meets flavour and exclusivity, making Morpheus a signature choice for the sophisticated. With ‘Morpheus’ beginning to outshine expectations, surely it’s time for Radico to raise a toast to success! WONDERS WILL NEVER CEASE Royal Whytehall 8PM Magic Moments Green Apple Orange Lemon Grass & Ginger Raspberry Lemon and Chocolate Morpheus Contessa xxx Rum Old Admiral 8PM Bermuda xxx Rum Radico unveils its new Royal Whytehall – Premium Deluxe Whisky bringing a new refinement to the look of its trusted brand Whytehall – Classic Deluxe Whisky. Royal Whytehall is Royalty redefined. The redesigned packaging complements Whytehalls’s classic image, gracing the colour of the malt inside. Repositioned as ‘New Royalty’, the brand promises sophistication and refinement. First introduced with the acquisition from Bacardi, Whytehall Classic Deluxe Whisky is a skillful blend of aged scotch malts and the finest Indian spirits. The result is a full- bodied whisky with a rich, REFINEMENT warm taste and a lingering AND after-note – distinctive enough ROYAL RICHNESS to overpower the taste bud. Now revitalized with the new packaging and blend, Radico once again reinforces Royal Whytehall’s quality credentials and its winning position in the market. Previously a Silver medal winner at the International Wine & Spirit Competition (U.K), Whytehall has received a gold medal at Monde Selection 2008 (Belgium) for overall quality. Contessa xxx Rum 8PM Magic Moments Green Apple Orange Lemon Grass & Ginger Raspberry Lemon and Chocolate Morpheus Royal Whytehall Old Admiral 8PM Bermuda xxx Rum Contessa Rum enjoys a 21% market share in the defence segment and has won the prestigious medal at the Monde Selection 2008 in Brussels for its overall quality.It is in the regular segment.This is also a millionaire brand of Radico. Contessa Rum was rewarded with Bronze medal at the International Wine & Spirit Competition 2007 held at U.K Contessa Rum has won a Silver medal at Monde Selection 2008 (Belgium) for overall quality. WE SALUTE THE FIGHTING SPIRIT Old Admiral 8PM Magic Moments Green Apple Orange Lemon Grass & Ginger Raspberry Lemon and Chocolate Morpheus Royal Whytehall Contessa xxx Rum 8PM Bermuda xxx Rum One of its flagship brands, ‘Old Admiral’, quite popular in South India, has received overwhelming response from the trade channel, consumers and has grown exponentially, defying the industry trends. The quality and consistency of taste is what attracts the consumers. Old Admiral delivers value through a top class blend and packaging. Old Admiral Rum has won a Bronze medal for overall quality at Monde Selection (Belgium) in 2008. THE TASTE OF LIFE WORTH PURSUING 8PM Bermuda xxx Rum 8PM Magic Moments Green Apple Orange Lemon Grass & Ginger Raspberry Lemon and Chocolate Morpheus Royal Whytehall Contessa xxx Rum Old Admiral 8 PM Bermuda Rum is an extension of our flagship whisky brand, 8 PM, into the rum segment. 8 PM is known for delivering quality and value, and these brand values find expression in 8 PM Bermuda Rum too.
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