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Oct-Dec19-Radico-Remix-Newsletter ISSUE 1 ISSUE 2019 DEC LUME 2 2 LUME A QUARTERLY NEWSLETTER FROM THE HOUSE OF RKL O OCT- V Dr Lalit Khaitan chairman and managing director My Dear Radico Family, HE QUARTER gone by has been significant following the league and organizing such meaningful not only from the business point of view but events. also for lot many other factors. The quarter On the business side, we constantly focus on Twhere we upped our play in the social welfare space, updating and upgrading our systems to increase technology ecosystem, employees’ engagement and efficiency and effectiveness in production. We community building to name a few. installed an automatic frosting machine with the Inching towards reducing the use of plastic and capacity of 125000 bottles per shift. Earlier, the to entice people into discarding it, we set up a printing capacity of the old machine was 85000 plastic crushing machine in Rampur where people bottles per shift. I am confident that the result of such get incentivized for giving up waste plastic in their practices will start reflecting on the further growth of households. This one-of-a-kind vending machine the company in the coming months. crushes the plastic deposited and makes it usable to Like every year, this winter season also, we create other useful items. The time isn’t very far when distributed blankets to the underprivileged in and we would see such vending machines in our vicinity around Rampur and that’s not all, we also provided too. bonfire at several places where the authorities were Our most talked about event every year –Half unable to provide any facilities to beat the cold. marathon was bigger than ever this year. It was I cannot be happier to see the way we have grown organized with a twist with the inclusion of a new and the future trajectory of growth for us as a sport to make it doubleton- Cycling. With the company and a family. It is heartening to mention turnout of over 4000 participants, the event’s success that the efforts that each one of us put in everyday to can be defined in two words- Mega success. I am will certainly lead us to the common goal that we all happy to see other centers like RNV Aurangabad have dreamed of. RADICO KHAITAN LIMITED NEWSLETTER Dear Friends, would like to begin with Craft Gin in the international markets, the IMFL industry will present. Our congratulating each one of you for Radico Khaitan has now launched its unwavering focus on delivering a yet another successful quarter. Our luxury Gin in select markets in India. differentiated consumer brand experience Inumbers look very promising and the With this launch, we have not only will continue to drive our growth in the day is not far when we see our common created a new segment but also branched years to come. goal being achieved. out into a new category- Gin. I am delighted to report a strong We also increased the market Once again, I applaud performance during Q3 FY2020 which penetration of our super premium your performance and look for to your was led by significant Prestige & Above brandy, Morpheus Blue through its continuous support. volume growth. Our volume growth has launch in the state of Uttar Pradesh. Our been broad based across the portfolio strategy of slowly and steadily expanding and key regions. The new brands such as a new brand’s market presence has been 8PM Premium Black and 1965 – Spirit one of the key reasons behind the success of Victory also continued their growth of our brands. momentum. In recognition of our performance We noted that ENA prices had peaked during the year, we received the Gold out in October 2019 and thereafter award for ‘Company of the Year’ at stabilized during the quarter which the Spiritz Achievers Awards 2019. is quite encouraging. Despite the The efforts you all have put in to inflationary pressure, we were able to take the company to this height are sustain the gross margins at around 50% commendable. due to higher IMFL price realizations We expect the calendar year 2020 to and higher contribution from the IMFL be better for the overall economy and business. Radico Khaitan is strongly positioned Abhishek Khaitan After the success of Jaisalmer Indian to capitalize on the opportunities that Managing Director adico Khaitan has delivered and bars in Delhi. Details of which can and we will make happen which another quarter of a strong are given in the inside pages of this is beyond others’ imagination and for operational and financial newsletter. this, I look forward to your support and Rperformance. The Company continued This year, we also upped our dedication. to outperform the industry which association at the Asia’s biggest music is a testament to our robust product Festival- Sunburn. We presented the All the best! portfolio, strong brand equity and event across all major cities in the consumer royalty. country and celebrated Magic Moments We have been ranked among the top with International heartthrobs including 500 companies in India by the Business The Chainsmokers and Martin Garrix. Today Magazine yet again but this time, We are on the verge of hitting a we were 80 ranks up than the last year. million cases mark for 8 PM Premium The reasons to celebrate do not end Black whisky and I congratulate all the with this. We bagged two most crucial stakeholder for the success of the brand awards at the Spiritz Achievers Awards that is synonym for Radico Khaitan. I am 2019. Radico was named the Company confident that this brand will outperform of the year whereas the best brand all the other brands in this segment and promotion in online space went to 8PM emerge as a market leader in the years to Premium Black’s campaign ‘Are You come. Collective efforts need to be put to Coming?’ make it happen and the sky is the limit You all may enjoy your Jaisalmer for us. Amar Sinha Indian Craft Gin at over 40 restaurants I once again reiterate, together, we Chief Operating Officer OCTOBER-DECEMBER 2019 2 RADICO KHAITAN LIMITED NEWSLETTER 46 spots up from last year, Radico Khaitan Ltd. has been ranked 335th on the list of India’s 500 most valuable companies by Business Today Magazine. We pay our SPIRITZ ACHIEVERS sincere gratitude to all the patrons and stakeholders for their undying AWARDS 2019 support. adico Khaitan bagged 2 awards in the 6th edition of the Spiritz Achievers RAwards 2019. 8 PM Premium Black’s campaign ‘Are You Coming’ won the Brand Promotion of the Year- Online Space for its highly impactful and vast reach in the digital space whereas Radico Khaitan Limited was pronounced the Company of the Year second year in a row for its outstanding performance in the fiscal 2018-2019. Dr Lalit Khaitan was felicitated with the ‘Bharat Gaurav Samman’ at the opening ceremony of KIFF 2019 by the Chief Minister of Madhya Pradesh Shri Kamal Nath. KHAJURAHO INTERNATIONAL FILM FESTIVAL adico Khaitan presented Manmohan Shetty, actors RKhajuraho International Sanjay Mishra, Kiran Kumar, MAGIC MOMENTS - NEW YEAR BASH Film Festival on 17-23 Aroon Bakshi and sports December to celebrate the minister Kiran Rijiju. The AT THE RAJENDRA SINHJI ARmy best of Indian Cinema and event was organized by actors OFFICER’S INSTITUTE, BANGALORE to create a platform for the Raja Bundela and Sushmita Defence Marketing Division organized an indigenous directors to Mukherjee. The theme of extravagant new year’s bash at the RSI, Bangalore showcase their art. The event the film festival was comedy on 31 December, 2019. The Punjabi sensation Akasa was graced by the presence and it screened over 10 most performed the best of her songs for the crowd to of renowned personalities celebrated comedy movies in groove on. An exclusive Radico bar was set up that including the CM of Madhya Bollywood at 4 curated tapra served selective Radico brands for the 300 plus Pradesh Shri Kamal Nath, ace talkies (Temporary movie crown of Defence personnel and their families. directors Govind Nihalani, halls). 3 OCTOBER-DECEMBER 2019 RADICO KHAITAN LIMITED NEWSLETTER WORKSHOP ON E-WASTE he desire to have the latest technology gadgets is resulting in another Tbig threat to our environment, called “E-waste”. In India and globally the EEE - electrical and electronic equipment, are growing exponentially but the life span of the EEE products is becoming shorter and shorter. This is resulting in an alarming situation for handling the E-waste. In order to NOW AVAILABLE make ourselves more aware of the ill effects of E-waste & the right ways of RAMPUR Double Cask Indian Single disposal, a workshop was organized at the Head Office on 8th November by Malt Whisky– the newest expression of Master Shiv Raj Khaitan. We also collaborated with E-waste disposal and Rampur Indian Single Malt Whisky is recycling Company called “Nature Volt“ to collect and help us in the right now available at Delhi Airport Duty Free. disposal of domestic E-waste. JAISALMER INDIAN CRAFT GIN LAUNCHED IN INDIA After receiving an overwhelming response from the International Markets, Jaisalmer Indian Craft Gin has been launched in the country. The brand is available in Delhi and Goa and will be made available in other states in the months to come. With the launch of Jaisalmer Indian Craft Gin, India members’ sports carnival Radico Khaitan was a first of its kind in the history not only taps into a new segment but also SPORTS of Siri Fort sports complex that forays into a new and emerging category encompassed an amalgamation of of craft gin in the Indian domestic market.
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