Television T

27, 1948 SEPTEMBER PRICE 25 CENTS 1

Television t

WOR TOPS ALL OTHER SÌMTIONS

IN NEWS LISTENING

Independent New York survey gives advertisers positive proof; WOR has the listeners to buy their products

To advertisers contemplating a news program to sell their wares -a fistful of facts is worth a ton of fancy claims. The facts that prove WOR the undisputed favorite for news- listening. In an independent survey,

WOR placed first (with a tidy 27.2% of the total); piled up a preference with listeners almost equal to

that of the next two major station news audiences combined. Another morsel for advertisers to munch on,

that came out of the survey, was this: women listen to newscasts as avidly as men! - 1 >;a ,r &,, . I 1,@'R Y WHO WAS ASKED? 1 2,000 people. 1,000 men and 1,000 women % of Trital in the 10- county metropolitan New York area. WOR 27.2 X 15.7 Y 12.4 QUESTION =1: Z 10.3 "What radio station do you prefer for news A 8.8 broadcasts ?" The rest filtered down from 3.9 and 11.1% had no preference.

MORAL: The advertiser who pins down one of WOR's famous news programs for his product reaches a vast audience. For now it has been proved that more people listen to WOR for news than to any other station. Add to this the fact that WOR has the largest single -station audience in America; 36,000,000 people in 18 states. Gentlemen, why let the other fellow get all that business? Phone LOngacre 48000 and ask for Sales today. WOR - heard by the most people where the most people are

See Further Details On Page 41 mutual /1 o.+.re a2e.odoe 1//lPwc7lw,are7ó,

... John Vissering, Jr. Department Store Owner Minonk, Illinois

THE Vissering Mercantile Company in Minonk, Illinois, 39 miles northeast of Peoria, is the largest retail establishment in Woodford County. Three floors of electrical appliances, home furnishings, textiles, meats and food products attract customers from El Paso, Eureka, Roanoke and all the prosperous little towns surrounding Minonk. Herman Vissering, who with his brother, John, and sister, Mrs. Viola Beckman, operates Vissering Mercantile Company, says, "WLS is especially popular among farm people, and over 60 per cent of our business comes from farm families. I guess WLS is the most popular station in Woodford County." 890 Kilocycles The Visserings know the radio tastes of their customers for they were 50,000 Watts all born and raised in Minonk. Their father founded the store in 1890, ABC Affiliate turned it over to them 14 years ago. John Jr. now heads the meat and grocery section; Herman has charge of the dry goods, appliances and Represented by furnishings; Viola is the chief bookkeeper and runs the office. JOHN BLAIR & CO. Minonk, population 1,897, like many another small Midwest town, knows WLS well; has played host to WLS Barn Dance talent, depends largely on WLS for its news, markets, weather reports, and entertainment fare. WLS has the highest BMB in Woodford County : 87 per cent day, 90 per cent night. The county population of 19,124 is entirely rural. Retail sales in 1946 totaled over 12 million dollars ... effective buying income almost 201/2 million dollars! This important market is just one of many in the WLS area where PRAIRIE merchants and their customers listen to and are influenced by the adver- FA RMER STATION tising messages heard on WLS. Intensive coverage of a prosperous market ... loyal listeners ... programming that serves the community- GLENNx that's why WLS gets results! HICAGO 7 Manag

AFFILIATED IN MANAGEMENT WITH THE ARIZONA NETWORK: KOY, PHOENIX... KTUC, TUCSON... KSUN, BIS.EE- IOWEL1.DOU LAS' The e7) The "OLD" "NEW" Look Look

March 1, 1946 Sept. 1, 1948

COVERAGE LISTENING

As of today' Intermountain Network delivers 406,200 In 1946 advertisers had no data on audience size for the radio homes - twice as many as in the old days of BMB Intermountain West. Study No. 1, 1946. Here's why - Today the Intermountain Network offers you the I. In March 1946 IMN had 12 affiliates. Today complete 58,163 call Hooper coincidental survey giving IMN has 19 strategically located stations -a station ratings for every quarter hour day and night. increase in in two short years! 58% stations Here are the over -all indexes for affiliates of all four KMON Great Falls - Montana's most power- national networks in the Intermountain area: ful station - 5000 W 560 KC. KBMY Billings, Montana - located in state's LISTENING INDEX second most populous county. HOOPER STATION New KEYY Pocatello, Idaho - second largest city 14 Intermountain Network Cities Winter, 1947 Stations in state. Inter- Share of Audience KVMV Twin Falls, Idaho - fourth county in Sets mountain AT' e$ C§ All state. Time and Doy In Use Network Network Network Network Others KRAM Las Vegas, Nevada - second county in 8 a.m. to 1000 920 state - W KC. 12 noon 22.2 36.0 17.1 18.9 25.2 2.8 KSVC Richfield, Utah - Heart of Utah farm Mon. thru Fri. -1000 W 690 KC. KOWB Laramie, Wyoming - railroad center. 12 Noon to 6 p.m. 25.0 40.4 11.6 10.4 31.6 6.0 II. Of the 12 IMN stations March 1, 1946 -six or Mon. thru Fri. 50% have increased in power and improved their frequencies. 6 p.m. to KOVO front 250W 1240 KC to 1000W 960 KC 10 p.m. 37.0 24.5 10.8 23.1 39.0 2.6 Greater KVNU from 250W 1230 KC to 1000W 610 KC Sun. thru Sat. Power KFXD from 250W 1230 KC to 1000W 580 KC Comprised of 14 Intermountain Network cities comprised of the KVRS from 250W 1400 KC to 1000W 1360 KC following: Salt Lake City, Utah; Billings, Montana; Casper, KWYO from 250W 1400 KC to 1000W 1410 KC Wyoming; Idaho Falls, 'Idaho; Logan, Utah; Miles City, Mon. tana; Nampa -Caldwell, Idaho; Ogden, Utah; Powell, Wyoming; KPOW from 250W 1230 KC to 1000W 1260 KC Price, Utah; Provo, Utah; Rock Springs, Wyoming; Sheridan, Wyoming; and Twin Falls, Idaho. Today 85% or 1,633,400 of the total population of Utah, Idaho, Wyoming, Montana and Eastern Nevada receives ¡Comprised of 15 $Comprised of 10 §Comprised of 15 primary merchandiseable coverage from IMN. A network stations. B network stations. C network stations.

Have a "new look" in your advertising. Bring your figures up -to -date.

THE INTERMOUNTAIN NETWORK Inc. Zinc National Representatives

Now York - Chicago - Los Ang.los - Son Francisa - Arlante

Published every Monday, 53rd issue ( Year Book Number) published in February by BROADCASTING PUBLICATIONS, INC.. 870 National Press Building, Washington 4, D. C. Entered as second class matter March 14, 1933, at Post Office at Washington, D. C., under act of March 3, 1879. oin 1n y Business Briefly Closed Circuit I uc CBS RENEWALS Chesebrough Mfg Sept. 27 -29: Town Meeting of Radio Tech- Co. (vaseline hair tonic, petroleum jelly), N.Y NBC for first time will sell election returns nicians, Hotel Astor, N. Y. renews Dr. Christian, Wed. 8:30-9 p.m. an Nov. 2, making it unanimous on four networks. Sept. 27 -29: FM Assn. annual convention, Whitehall Pharmacal Co. (Kolynos tooth past Understood three out of six clients Tuesday Hotel Sheraton, Chicago. and powder, Anacin), Mr. Keen, Tracer o night have tentatively agreed to sponsor, that Lost Persons, Thurs., 8:30 -9 p.m., both on CBS Sept. 28: FCC hearing, rates one (Lever Bros.) has rejected and two are for intercity Latter renewal effective Oct. 21. Agencie undecided. If all don't switch, chances are TV facilities, FCC headquarters, Wash- are McCann -Erickson, and Dancer-Fitzgeralc entire evening schedule will go to Time -Life- ington. Sample, N. Y., respectively. or Kaiser-Frazer. Fortune Sept. 28 -29: AWB District 10 meeting, Presi- ABC CO -OP SALES UP ABC co -op sale. OF BROS. may buy dent Hotel, Kansas City. ONE LEVER divisions up 183¢% over a year ago, with 184 nev first half of Kay Kyser daytime half -hour Sept. 30 -Oct. 3: Institute of Radio Engi- co-op sponsors signed since Aug. 1. Networl ABC. show, five-weekly on Pillsbury Flour neers, West Coast Convention, Hotel Bilt- now has 725 advertisers for co -op program five- will sponsor latter quarter-hour weekly. more, Los Angeles. in all parts of nation.

WNYC NEW YORK, city- operated station, Oct. 1 -3: AWB District 2 Meeting, Sheraton understood to be planning to launch video Hotel, Rochester, N. Y. TV CAN CARRY SERIES, FM sister station. Since all New York television (Other Upcomings on Page 60) channels are occupied, it would apparently NON -AFFILIATE CAN'T -MBS be run on non -commercial experimental basis. MBS answered "No" to FCC inquiry whether network would permit World Series broadcast: TECHNICAL surprise at FM Assn. meeting Bulletin over non -affiliated Rocky Mount, N. C., Flt in Chicago will be revelation of brand new station [CLOSED CIRCUIT, Sept. 20]. Inquir; transmitter modulation method. Startling HIGHEST sponsor identification and highest was sparked by FM Assn. Robert D. Swezey claims for economy and foolproof operation telerating in New York in C. E. Hooper Inc. Mutual vice president and general manager will be made, judging by advance trickle of September survey scored by Texaco Star said MBS AM and FM affiliates in Wilson information from REL's inner circle. Theatre on WNBT New York, NBC video N. C., adequately serve Rocky Mount. station, Tuesdays 8-9 p.m., sponsored by Mutual and Gillette Safety Razor Co., own NBC and CBS will find themselves in holiday Texas Co. through Kudner Agency. Sponsor ers of series rights, announced all TV station: programming competition on Thanksgiving identification was 95.5 and tolerating 54.5. that can arrange facilities will be gives and Christmas. Elgin Watch Co. has switch- Television had 11.3% of July- August evening chance to carry games. Robert F. Jamieson ed its all -day sponsorship of two holidays from audience in New York area. Figures significant WABD New York manager of operations, is CBS to NBC. Now CBS has aligned Wrigley since video homes only 7% of radio families. coordinator of TV pool organized to handle for similar sponsorship of similar program Sets-in -use summer score: TV 37.3 &; sound series. Participating networks will be DuMont format. 20.3 %. ABC, CBS and NBC. LOOK for new long -term FCC hearing calendar within about one month. It's in works now, will set hearing dates for applications WHAS to Near Completion already designated for hearing but not yet Sale Avco heard, will probably cover at least six -month NEGOTIATIONS for purchase of 50 -kw Final price will depend on legal negotia- period. WHAS Louisville, pioneer station, by Avco's tions based on advance of funds by WHAS Crosley Broadcasting Corp. (WLW Cincin - to newspaper for new building, slated for QUIET CALL for Industry Music Committee nati, WINS New York) are underway and occupancy by both radio and newspaper opera- huddle in New York Oct. 7 to go out soon. will resume this week, it was revealed Friday. tions late this year. Joint group to focus on proposed trusteeship Tentative sales price understood to be in Crosley Broadcasting, subsidiary of Avco, plan for outlawed musicians welfare fund neighborhood of $2,000,000 stripped. operates WLWT (TV) Cincinnati and has built on fees from transcriptions and records. Sale would include FM, TV and facsimile TV grants for Columbus and Dayton, in ad- interests as well as Class 1 -A clear -channel dition to 50 -kw WLW and WINS, and WLW.. CURRENT official thinking on that expected WHAS, all owned by Bingham family, which (FM) Cincinnati. "freeze" on TV applications: Keep status quo also owns Courier Journal and Louisville There is some overlap of primary coverage at least to about mid -January (possibly Times. Transfer subject to approval of FCC areas of WHAS and WLW, but on previous longer) ; meanwhile, few grants or none at and to FCC's Avco Rule -open bidding pro- occasions FCC has approved common owner- all, probably no hearings or decisions on hear- cedure developed by Commission when Crosley ship with even greater duplication of service. ings already held, but presumably no stay interests were acquired by Aviation Corp. in WHAS is CBS affiliate on 840 kc. WLW is, of construction already authorized (related 1945. NBC affiliate on 700 kc 1 -A clear channel and TV story, page 21). Negotiation conducted by Crosley President is only U. S. station ever to operate with James D. Shouse; Mark Ethridge, publisher 500 kw. NEXT major station-newspaper cooperative and general manager of Journal and Times WHAS began operations July 18, 1922, with tieup on West Coast expected to be between and vice president and general manager of 500 -w power. Subsequent increases boosted KOMO, Seattle, 60,000 watter and Hearst's WHAS Inc., licensee firm; and Lisle Baker it to 50 kw in December 1933. Accenting rural Seattle Post- Intelligencer. Jr., vice president and treasurer of both ra- service, station has established "listening cen- dio and newspaper operations. Barry Bing- ters" in remote areas, starting in 1937 in WATCH for singing spot campaign for new ham is president of both WHAS Inc. and pub- cooperation with U. of Louisville. WHAS was product, Genii Home Permanent Wave, to lishing company, and Victor A. Sholis is di- one of initiators of long-pending clear -chanel begin some time next month. Tentative plan rector of WHAS. hearing through its application for 750 kw. is to include about five stations blanketing Mr. Ethridge told BROADCASTING, "We often Negotiations for WHAS were reported to Northwest, first on test basis, then to expand get offers. Mr. Shouse made us one and we Avco executive conference still in session Fri- (Continued on page 90) decided to look into it." day at French Lick, Ind. Page 4 September 27, 1948 BROADCASTING Telecasting OUTSTANDINU in producing results

Six aggressive stations which deliver you top returns on every advertising dollar through consistent listener -interest. This selling effectiveness is built and held through foremost NBC Network Shows, good showmanship on local programming and out- STEINMAN standing public service. Backing this is the full cooperation and STATIONS collective know -how of the personnel of these six stations. Many national advertisers are cashing in on their sales -producing abilities. Write for information.

Represented by ROBERT MEEKER ASSOCIATES CHICAGO SAN FRANCISCO NEW YORK LOS ANGELES

BROADCASTING r, Telecasting Sep :ember 27, 1948 Page 5. "TOAST OF THE TOWN," only three months old, has the largest audience in all television today, with an

average quarter -hour rating of 35 and a high of 37.

CBS -TV NEWS has the largest audience for any regular news program in television, and the largest audience

in its time -period, with a rating of 12.4.

"TO THE QUEEN'S TASTE" has the largest audience of any cooking show in television, and the largest

audience in its time -period, with a rating of 15.5.

"PLACES, PLEASE!" has the largest audience for any "strip" variety show in television, and the largest

audience in its time -period, with a rating of 14.6.

"FACE THE MUSIC" now has the second largest

audience in its time -period, with a rating of 11.0 ( a 25% gain over its July rating). "(11' IN AUDIENCE

One fact emerges as Television continues to gain momentum:

CBS -TV is pulling ahead of the entire field in audience preference.

This leadership is evidenced not only by the biggest- audience show in all Television today (it's on css- Tv)... not only by the biggest News show in Television (it's on cBs -Tv) ... not only by the best "cooking" show in Television (it's also on cBs- Tv)... but by programs of many other types as well, as you can see from the audience figures* on the opposite page.

The consistent audience -winning power of the CBS-TV schedule is measured by the fact that:

WCBS -TV leàds all other New York Television stations in size of audience, seven days a week, in the average quarter -hour between 8 and 11 p.m. -27% ahead of the second station!

CBS' skill and zest in programming ... long-acknowledged "tops" in Radio ... is now setting the pace in Television too, to the satisfaction of audience and advertisers and critics alike.

*Latest Pulse rating report (.4ugust. 1948) CBS-TV -first in audience! DON'T BE MISLED! According To The Latest Available Audience Surveys, 1948 Figures, Not 1947 WROL IS YOUR BEST BUY IN KNOXVILLE

Proof of Greater Coverage PRYOR, head of television production for Foote, Cone & WROL with 5.000 watts at 620 kilocycles, Belding, New York, has been appointed television director of New gies you greater coverage ilia n any other Knoxville station. WROL's 0.5 MV /M sig- York office of agency. nal covers greater area according to the calcuhtcd values of Harold B. Rothrock, JOHN K. MORTLAND, former vice president of Campbell -Mithun, Inc., consulting radio engineer, Washington, Minneapolis, joined Olmsted & Foley, Minneapolis, as associate partner. D. C. WILLIAM SLOAN, former KNX Hollywood staff producer, joined Roy Proof of Greater Audience S. Durstine, Los Angeles as head of radio and television. Coincident Based on the only complete quarter -hour with this development, Mr. Sloan became the father of a boy, David, breakdown of Knoxville listening pub- September 11. lished since February, 1948, "The Knox- ville Radio Research Study ", sponsored GLENN WIGGINS, account executive with Kenyon & by the radio stations of Knoxville and Eckhardt, New York, appointed a vice president of conducted by Bernice M. O'Connor and K & E. Dr. E. E. Carrision, Associate Professor of Marketing, College of Business Admin- ERWIN THEOBALD, former advertising manager. of istration University of Tennessee, cover- AMORC (The Rosicrucian Order), joined Benet Hanau ing the months of April, May and June, & Assoc., San Jose, Calif. 1948, wth a total of 43,200 coincidental telephone calls. RALPH B. AUSTRIAN resigned as vice president in Stoion Station Station Station WROL "B" "C" "D" "E" charge of television for Foote, Cone & Belding, New York. E 7 AM-7 PM 7.3 Mon.-Fri. 37.5 30.7 17.9 6.3 Mr. Austrian J. J. HARTIGAN and J. H. NEEBE elected directors of Proof of Lower Cost Campbell -Ewald, Chicago, with L. R. NELSON, R F. E FIELD and W. H. CASE promoted to senior vice presi- The cost of Knoxville listening is approxi- Rmated by assuming 100% listening and dents. COLIN CAMPBELL is new vice president. O40,000 radio homes in Knox County and Gusing the single time 15 minutes published JAMES E. DUNCAN, former member of Cooperative Advertising De- Ecard rate. Relative costs are correct for any partment of Packard Motor Car Co., Detroit, joins media department Rpercentage of listening. of Young and Rubicam,. Chicago. Station Station Station Station I WROL ..B» "C" .0" "E" HARRY SEGAL, Nomo, Per former sales manager of Advertising Corp. of Amer- Donar Cost 750 490 480 223 148 ica, New York, elected executive vice president of corporation. WROL Invites Any FACTS Contrary to the IRA ALAN GOFF, formerly of Scott and Williams Inc., New York, Above Statements appointed account executive and director of radio and television of Rodgers and Brown Advertising Co. Inc., New York.

HOWARD WEBB, formerly associated with Foote, Cone & Belding, Co., National Reps. John Blair & New York, joined media department of Kastor, Farrell, Chesley & Clifford, Inc., New York. Harry Cummings, Jacksonville, Fla. Southeastern Rep. S. A. RUTLAND, operating an advertising agency under his own name for the past few years at Toronto, has formed Rutland, Gilchrist and Clem Ltd., Toronto, with offices at 26 Queen St. East.

DON BELDING, chairman of board of Foote, Cone & Belding, with w headquarters in Los Angeles, and Mrs. Belding leave October 6 for month's visit to Europe. ROBERT WHEELER, art director for Young & Rubicam Inc., Holly- wood, was one of three winners of UN Poster contest given by American ß Assn. for United Nations. Poster has been entered in International UN poster contest being held in Paris October 15. PHILLIP R. WARNER, associated with Bermingham, Castleman & Pierce Inc., since 1938, has joined Needham & Grohmann Inc., New 6 20 York, as vice president and account executive. KILOCYCLES BOB McANDREWS, Young & Rubicam, Inc., Hollywod promotion direc- 0 tor, has been named Assn. of the publicity chairman for Advertising 5,000 West. W A T T S East Tennessee's WILLIAM JENSEN, former vice president of Walter Weir Agency, New York, joins William H. Weintraub & Co., New York, in an execu- Greatest Coverage tive capacity. He will specialize in marketing and sales analysis. PETER LANGHOFF, research director for Young & Rubicam Inc., New York, will address Pacific Council convention of AAAA at Lake Arrow- FOR EAST TENNESSEE head, Calif., October 12. .. ATHERTON & Co., Los Angeles, moved to new offices at 8455 Melrose WROL -FM 76,000 WATTS, 97.3 MG, CHANNEL 247 Place. East Tennessee's Most Powerful Station T. C. MAGUIRE, formerly with All- Canada Radio Facilities, Montreal, appointed radio director of Erwin Wasey of Canada Ltd., Montreal. Page 8 September 27, 1948 BROADCASTING Telecasting JACK Sana, star of the P &G- Oxydol show, heard Monday thru Friday on WMT

CBS STARS

ARE ALWAYS SHINING

OVER EASTERN IOWA

VIA WMT

The Smith A Mighty Man Is He - and he's heard on WMT

Unlike the crooners who moo indigo, six- footer Jack Smith bounces along his happy, rhythmic way. He --L------1dLlll. . adds that Oxydol sparkle" to WMT's nightly programming T1i4+-gOTi Cl"iY -and thereby gives listeners another good reason t xa.cva.00 qug=---- for tuning in Eastern Iowa's exclusive CBS outlet. yl0\TXCCTY ;4C141 Coaasoc 1Y40itIt4, lS MISS HI When you've something to say -and something to sell - o'e.s-nZN,t114,, !`'% titi. 0TV'4tiviViP. in Iowa, tell WMT's audience and watch results! The o 'NS%4R.ZZlGTC1li combination is unbeatable: prosperous farm and industrial market, solid coverage, and loyal listeners. Ask the Katz man for full details.

600 KC., 5000 WATTS CEDAR RAPIDS DAY AND NIGHT Basic Columbia Network

BROADCASTING Telecasting September 27, 1948 Page 9 BROA TING T E L S T I N G s Published Weekly by Broadcasting Publications, Inc. Executive, Editorial, Advertising and Circulation Offices: 870 National Press Bldg. Washington 4, D. C. Telephone: ME 1022 INDEX: GENERAL NEWS PAGE 22 TELEVISION PAGE 27

DEPARTMENTS: Agencies 8 Allied Arts 78 Commercial 46 Editorial 40 FCC Actions 76 Management 44 Network Accounts 73 New Business 12 News 50 Open Mike 16 Our Respects to 40 Production 74 Programs 84 Promotion 88 Radiorama 38 Technical 48 Telestatus 14 do ua 600 Zocal AdvertiJeri Turntable 48 FEATURE CALENDAR First Issue of the month: Comparative Network Program Sponsors Schedule do to get their share o Issue: Network Public Interest Second Bexicor; Third Issue: Trends Survey Fourth Issue:: Milestones 200,000,000 Retail Dollars Each Issue: FCC Box Score At Washington Headquarters SOL TAISHOFF Editor and Publisher The acid test of any medium's potency is local- advertiser EDITORIAL ART KING, Managing Editor and Flint's radio time buyers are WFDF's head J. Frank Beatty, Rufus Crater, Associate Editors; opinion ... Fred Fitzgerald, News Editor; Paul Fulcomer, Asst. to the News Editor. Robert B. Luce, Re- cheer leaders! search Editor. STAFF Lawrence Christopher, Phyllis Engelman, Ed Keys. Tyler Nourse. John Oshon, Mary Zurhorst: EDITORIAL ASSIST- More than 600 of them -anxious as you are to get their share ANTS: Yvonne Caldwell. Nancy Diehl, Grace Hargrove, Mary McCauley, Doris Sullivan, Eleanor of the $200,000,000 spent annually in Flint for retailed products J. Brumbaugh, Secretor+, to the Publisher. BUSINESS MAURY LONG. Rosiness Manager -are keeping their prospects alive via Flint's favorite station. George L. Dant, Adv. Production Manager; Harry Stevens. Eleanor Srhadi. Get the facts -get in Flint's profit picture, and get in right AUDITING: B. T. Taishoff, Irving C. Miller, Eunice Weston. through WFDF. Approximately a quarter of a million customers SPECIAL PUBLICATIONS BERNARD PLATT, Director are buying comforts, conveniences, necessities and entertainment Estelle Markowitz. CIRCULATION AND READERS' SERVICE a WINFIELD R. LEVI. Manager in Flint -two hundred million dollars' worth year. John Cosgrove. Warren Sheets. Chapelier Hodg- son, Jeanette Wiley, Elaine Suger, Lillian Oliver. NEW YORK BUREAU 250 Park Ave., Zone 17. PLaza 5 -8355 EDITORIAL: Edwin H. James, New York Editor. Florence Small. Irving M- r'e °. Ste, Volpi. Bruce Robertson, Senior Associate Editor. ADVFRTISING: S. J. Paul, Advertising Director; Tom Stack. CHICAGO BUREAU 360 N. Michi "nn Ave.. Z..^e 1. rrntrol 6_4115 William L. Thompson, Manager; Jane Pinkerton. HOLLYWOOD BUREAU Taft Building, Hollywood and Vine, Zone 28. HEmpstead 8181 910 Kilocycles David Glickman, West Coast Manager; Ralph G. Tuchman, Hollywood Ne"s Editor; Ann August. TORONTO 417 Harbour Commission Bldg. ELgin 0775 James Montagnes. BROADCASTING Magazine was founded in 1931 by FLINT MICH. Broadcasting Publications Inc., using the title: BROADCASTING -The News Magazine of the Fifth Estate. Broadcast Advertising was acquired in r- AMERICAN BROADCASTING C O M P A N Y 1932 and Broadcast Reporter in 1938. Reg. U. S. Pat. Office B Y T H E K A T Z A G E N C Y Copyright 1948 by Broadcasting Publications, Inc.

Subscription Price: Per Year, 25c Per Copy Associated with: WOOD Grand Ra P ids -WFBM Indianapolis -WEOA Evansville.,. $7.00 Page 10 September 27, 1948 BROADCASTING Telecasting THIS NEW HOOPER REPORT GIVES STATION- PREFERENCES FOR MORNING AFTERNOON NIGHT IN "IOWA PLUS!

C. E. Hooper, Inc. has just released a new Winter, 1948 Listening Area Coverage Index giving station -preferences in the 116 -county area shown at the left. The findings again confirm the facts ter. Station B gets 8 %. disclosed by many previous studies, Evenings, WHO gets 34 %, against including all ten of the famed annual 30% for all other Iowa commercial Iowa Radio Audience Surveys. stations combined, rated 1% or bet- Mornings, WHO gets 30% of the ter. Station B gets 11 %. preference votes, against 31% for all Top -notch Programming and state- other Iowa commercial stations com- wide Public Service mean better bined, rated 1% or better. Station B values for listener and advertiser gets 9 %. alike. Every buyer of radio time in Afternoons, WHO gets 27 %, against Iowa will find the new Hooper in- 32% for all other Iowa commercial tensely interesting. Write today for stations combined, rated 1% or bet- your copy, or ask Free & Peters.

f for 1 owa PLU S f DES MOINES ... 50,000 WATTS Col. B. J. Palmer, President P. A. Loyet, Resident Manager FREE & PETERS, INC., National Representatives J in Kansas The Swing is toVIM Clay ulitzeil

ONGINES- WITTNAUR WATCH Co. Inc., next month begins sponsorship for sixth year of Symphonette program on KYW Phila- delphia. Program is heard Sundays at 1:30 p.m. Agency: Victor A. Bennett, New York. SALAD PRODUCTS Corp., Clinton, Iowa, Manufacturers of Lettuce Leaf, and Olive- Infused Salad and Cooking Oil, appointed Maxon Inc., New York, to handle its advertising. Maxon also handles advertising for parent company, Clinton Industries Inc., manufacturer of products from corn for home and industry, Snow Crop Marketers, and are producers and distributors of frozen foods and orange juice concentrate. Tyler Davis is account executive. Salad Products will use spot announcements in radio. TRANSMIRRA PRODUCTS Corp., New York (television filters), has bought participations on Stan Shaw's Record Rendezvous, WPIX New York, 7:05 -7:30 p.m., Thursdays. Firm plans to expand its video advertising in other cities in three or four weeks. Conti Adv., New York, is agency. HOUSE OF OLD MOLINEAUX Inc., Boston (wines), starting radio d campaign to promote Three Monks wines, using one minute spot radio commercials daily, and concentrated primarily in New England. Stations currently participating include: WBZ, WNAC and WHDH Boston; WBZA and WMAS Springfield; WHAI Greenfield; WORC Worcester; WBEC Pittsfield; WHAV Haverhill; WLLH Lowell and Lawrence all in Massachusetts; WEAN Providence, R. I.; WSKI Barre and Mont- pelier; and WSYB Rutland all in Vermont. Hirshon Garfield Inc., Boston, is agency. I AMERICAN HOME PRODUCTS, Jersey City (Kolynos Toothpaste), has bought quarter -hour of Monday, Wednesday and Friday Small Fry telecasts on WABD New York, starting (today) Sept. 27. Dancer -Fitz- gerald -Sample, New York, is agency. N LINCO PRODUCTS DISTRIBUTING Co., Chicago, began Linco Lunch- eon Party (12:45 to 1 p.m. CST) on five -a-week schedule over WMAQ cu TROUBLES, MISTER? Chicago today for 52 weeks. Agency: Schwimmer and Scott, same city. NORTHEAST LINCOLN -MERCURY, Inc., automobile dealers in Phila- With sales problems, you don't need a sympathy delphia, have purchased series of previews with football notables to be r chit need WHB! -you held prior to telecasts of pro Philadelphia Eagles football games over WFIL -TV Philadelphia. Philip Klein agency handled contract. Reach and sell the golden Kansas City Marketland ALBERS MILLING Co., Los Angeles (cereals), Sept. 18 started test at rock -bottom rates which include expert assis- of half -hour audience-participation show Fun To Be Young on KNX tance in merchandising and promotion. Hollywood. Later program may be extended to other CBS wetsern stations. Present contract for 52 weeks. Agency: Erwin -Wasey & Co., Powerful WHB dominates the incredibly wealthy Ltd., Los Angeles. Midwest, puts an end to advertising worries. ELLENA BROS., Etiwanda, Calif. (Regina Wines) currently running spot campaign on San Diego stations, plans similar campaign on Send for complete coverage data and join other San Francisco and Los Angeles stations in near future. Agency: Edwards smart media men in the Swing to WHB! Kellogg Co., Los Angeles. ARTHUR MURRAY Pacific Coast studios, Los Angeles, through Hun- 11 ter Adv. (same city) running one weekly five minute sports roundup 11 on ten basic Columbia Pacific Network stations, started September 18, 111 contract is for 13 weeks. 10,000 WATTS IN KANS4 DON DAVIS HOFFRITZ FOR CUTLERY, New York firm operating five local retail PRESIDENT i'i gift and cutlery stores, names Morris F. Swaney agency, also New I JOHN T. SCHILLING York, to handle its advertising. Company, which will use radio, plans I GENERA( MANAGER modernization of all stores and expansion of outlets beyond metropolitan New York, Chicago office reported last week. W. Clemens Bentley, i JOHN BLAIR a CO. Swaney vice president, is account executive. UTAH POWER AND LIGHT Co. starts 26 -week half -hour musical pro- MUTUAL NETWORK 710 KILOCYCLES 5,000 WATTS NIGHT gram on KDYL Salt Lake City. Program, Songs for Everyone, aired Thursdays 7:30 p.m., marks return to musical program field for Power Co. for institutional advertising. Agency: Gillham Adv., same city. PURE OIL Co., Chicago, sponsoring two -a -week schedule of chalk -talk (Continued on page 73) Page 12 September 27, 1948 BROADCASTING Telecasting De xlea

1. "R I E N Z I ", Thibodaux, Louisiana - gem of early plantation architecture, and rich in romantic history. 2. THOMSON MACHINERY COMPANY, Thibodaux, Louisiana. Industries in the Deep South produce a great diversity of products - utilize vast quantities of the South's own natural resources. This helps explain why WWL -land exceeds national average in increased income, increased buying power, and general prosperity. 3. WWL's COVERAGE OF THE DEEP SOUTH 50,000 watts -high -power, low -cost dominance of this new -rich market.

The Greatest SELLING Power in the South's Greatest City

WWL PRIMARY NIGHT-TIME COVERAGE 2,000,000 RADIO HOMES

50,000 WATTS - CLEAR CHANNEL

C B S AFFILIATE Represented Nationally by The Katz Agency, Inc.

BROADCASTING Telecasting September 27, 1948 Page 13 1 B (REPORT 26) L ta t1Ls ly AUDIENCE RESEARCH PLANNING Q k

' ROBERT H. SALK shall. Timebuyers want and get important as how many studios TV stations will have to sell pro- President, Audience Surveys them. you have or how many engineers gramming and audience far more i Television isn't going to have you employ. than in AM. LET'S AGREE that the TV that first easy selling period once Further, coverage differences It seems an inescapable conclu- station operator of today (or competition gets underway. The will be relatively unimportant as sion that it's not too early to lay tomorrow) has many prob- habit is formed and facts and fig- a competitive factor in TV selling. your audience research plans, to lems construction, equip- ures will be demanded. Market and With virtually equal coverage recognize that to your expenditure ment, - personnel, program- audience data will be at least as claims in the market, competitive of $500,000 (or whatever it will be) some research budget should ming, unions, selling policies, be added. Both in actual dollars etc. They all add up to a lot SOME PROBLEMS OF TELEVISION AUDIENCE RESEARCH and percentage -wise it will be a of money and effort. Most of mere drop in the bucket. But it's the station men I have talked WHO HAS DONE IT HOW TO DO IT a drop that will make a big splash with expect it to cost them in results. It will help you to I Set Ownership about $300,000 to get on the air know the likes and dislikes of your and somewhere around $200,000 a 1. Home vs Places of public RMA reports Develop contacts for con- audience, enabling you to gear assembly. Most TV stations have re- tinuing dealer sales data. year to operate, subject to how leered ao-- .imate figures Obtain RMA figures your programming to those likes much billing they get. for their areas. Interview an aaeauate with a minimum of waste effort Audience Reenrrh Inc. sur- cross -section of families in Maybe planning audience re- vey in 18 cities where TV the station service area. and money. It will help you build search now seems premature and stations were in operation the audience loyalty that is the June 15, 1948. adding unnecessarily to that big (BROADCASTING, 7/5/48 only sure way to station success. dollar investment. But it's going p. 16) It will provide you with the facts BMB has discussed tenta- to take a lot of time selling, at tive future plans to re- you need when you lay your avail - prices much higher than AM; a search set ownership. abilities in front of the timebuyer. lot of new programming work; and 2. Make of set as above I don't think TV audience re- a lot of audience building to be- search has to be gilded and expen- as above gin to make that investment pay 3. Age of set sive. I believe that the TV operator off. On each count, researching 4. Size of screen CBS Television Audience as above who sets up now to keep abreast Research Institute, in 1946 the audience from the very outset investigated this among of the facts in his market will find Iwill facilitate that final objective. of"er aroml -.-, he can do it easily and with a min- (BROADCASTING, 10/7/46, AS most of you don't have to p. 16) imum investment. I believe that by be reminded, starting a TV sta- Newell - Emmet "Video. keeping abreast of viewer's habits town" survey, a conti -uinn tion presents a far different pic- study among a panel of and reactions he will save the kind ture than faced the broadcasters TV owners in a town near of money that goes fast when a 15 ago NYC, obtained size of who years or more began scr -en data. big study has to begin from scratch what today are some of our big (BR ^ADCASTING, 6/21/48, and be done overnight. profitable AM operations. Invest- p. 18) Many competent researchers are ment and operating cost are only available with facilities and coun- two of the differences. Selling Il Description of TV Set Owners sel. Perhaps there is a researcher practices have changed since then, 1. Size of family C8s Television Audience Direct questioning of TV or some research -minded man on too. 2. Age of family members Research Institute, in 1946 owners th -ough: the payroll. Turn them loose on Not so long ago the AM station 3. Ed.cation of family mem- obtained data on most of -Telephone bers these free-5. -Mail the problem. had only to go on the air, get a 4. Occunation of working (BROADCASTING, 10/7/46, -Personal interview It is with this thinking in mind few success stories and then punch members of family a. 16 ff) either for all TV owners 5. Owne -shin of WPIX conducted a study in (where sets are relatively that the following outline of some until the business was written. -Radie New York covering few) or among a selected of the areas in TV audience re- No Hoopers, Conlans, Diaries, -Tele -hone some of the.. Questions. cross -section of families in -Refrigerator (BROADCASTING, 5/31/48, the station service area. search, together with available in- Nielsens and BMB to worry about. -Automobi'e p. 19) formation on what has been done Today the AM station has to sell 6. Magazin+ subscriptions and Newell - Emmet's "Video- readership town" s -rvey has disclosed and how it can be done, is offered. with all the good facts it can mar- 7. Newspaper subscriptions most of this for its selected and readership ma'ket. This outline in no way presumes (BROADCASTING, 6/21/48, to be complete. No one today can p. 18) state definitely what areas of TV research will have to be investi- Ill General Viewing Habits gated. The topics covered are those which today seem worth consider- 1. Hours per day Several studies have ex- Direct questioning of TV 2. Times per week amined these factors: owners (in total or sample) ing. 3. Number of Viewers -CBS Television Research throuah: -per program Institute -Mail With the scattered research -per day -WASD survey (BROAD- -Personal interview being done references to available 4. Audience fatigue CASTING, 9/15/47, p. Probably some of the sim- -Does it occur? When? 61) ple data could be °Stained studies cannot be complete. Many After how much view- -WTMJ -TV study (BROAD- by telephone questionina. worthwhile but unpublicized stud- ing? CASTING, 7/26/48, p. Direct questioning of TV -How long before 30) owners through: ies may not be mentioned. viewing is renewed? -Mail is impossible do -How does it compare -Personal interviews It to more than to AM fatigue? suggest general methods for doing -Differences in inci- dence by the indicated research. In most age cases, the answers will have to be sex occupation obtained by direct questioning of education TV set owners. Some form of sam- 5. Impact on other activities Television Research Co. Direct questioning of TV pling will be necessary. Get hold -Radio listening study in Los Angeles, Au- owners through: -Movie -attendance gust 1947. -Mail of competent research counsel in -Theatre -attendance (Printers' Ink, 8/29/47, p. -Personal interview laying out your sample and super- -Sports events attendance 65) -Newspaper reading Hofstra College, Hempstead, vising the conduct of the study. -Magazine reading L. I., Jane 1948. (Tide, 6/ -Book reading 25/48, pp. 50 -52) Don't expose your studies to criti- -Home entertainment (BROADCASTING, 8/23/48, cism on this score -it will under- -Children's schedules p. 18) mine their value and hurt anything Mr. SALK (Continued on page 82) more you do. Page 14. September 27, 1948 BROADCASTING Telecasting T-IJAY

for

ATLANTA

September 29

Four months ago we set this date for the opening of the first television operation in the deep south, and it was publicly announced to the trade. That promise is being kept, despite "H & HW ". Set sales have exceeded all expectations -audience interest is at fever pitch -program and equipment test have been most gratifying-the market is right for the television advertiser. Bargain rates won't last much longer.

wsII-Ty On Peachtree Street

Owned and Operated by the Represented Nationally By Atlanta Journal Edward Petry & Co., Inc.

BROADCASTING Telecasting September 27, 1948 Page 15 Market Facts Helpful authority and source of information on fire problems, and we have . EDITOR, BROADCASTING: to supply them with material for For some time now I have been broadcast. We answer such re- watching with interest your vari- Open Mike quests from hundreds of radio sta- ous coverings of the different mar- (Letters are welcomed. The editors reserve the right to use only the tions every year. kets and I feel that you are doing most pertinent portions.) When we help a local fire chief 1 a fine job. It is of particular help and program manager work out r' to an outfit of this kind to know a program intended to save lives what the possibilities are in each You state that stations have the news letter is therefore sent and property in their own com- market. complained that we have solicited to them. There's no solicitation, munity, we are only extending the Ronald Dawson free radio time for our "Fire In- no script. long record of public service for Ronald Dawson Assoc. surance Facts and Trends." The Your story puts our relations which the National Board of Fire New York copy describes services of the fire with stations in a very bad light. Underwriters were organized. insurance business. No station has There is no time chiseling. Sta- J. Wendell Sether `No Time Chiseling' ever complained to us. "Fire In- tions everywhere have given gen- Director of Public Informa- surance Facts and Trends" is a erously of their time and talent tion, National Board of EDITOR, BROADCASTING: bi- monthly news letter (copy en- in public service campaigns in Fire Underwriters Your mention of the National closed) which we send to thou- support of local fire departments, New York, N. Y. Board of Fire Underwriters in sands of leading citizens through- safety councils, Chambers of Com- your story, "Per Inquiries -NAB out the nation because we feel it merce, and other groups sponsor- Reports Times Chisels at All - is our obligation to keep the pub- ing Fire Prevention Week and Jett Views on TV Time High," in the Sept. 13 issue lic informed about a business Spring Clean -up Week. Radio sta- EDITOR BROADCASTING: of BROADCASTING unfortunately which plays such a vital part in tions, fire departments and many I read your editorial "Steady can do a great deal of harm to as We Go." Few people will have our continuing efforts to promote the economic and social life of the other organizations look to the nation. Radio station managers National Board of Fire Under- more than one TV receiver, but greater safety from fire among tens of millions buy extra sets U. S. citizens. obviously are leading citizens, and writers as the nation's leading for their bedrooms, kitchens, li- braries, etc., hence your 66,000,- 000 figure. If TV can claim 17 million sets in 1955, there will then be one set for every two families in the U. S. But don't overlook the fact that millions of remote AM rural families will be out of range of TV, and that most people will interpret your "guestimate" as indicating that two out of three families in TV reception areas will have TV sets by 1955. I feel very encouraged after reading your editorial. E. K. Jett Vice President WMAR Baltimore. Ve'ote 644441 s a a Liked Research Story EDITOR, BROADCASTING: Dfft7e I want to thank you for the article on our PGR research which appears in your August 30 issue ... Re.94,e my real pleasure comes from the fact that the attention of the industry is called to a research Peachtree, that is -the famous street that method which can, I believe, be of real value to them . . . cuts right through the heart of Atlanta. Sherman P. Lawton We're barking loud, too -telling all the Coordinator of Radio people that WGST has switched to MUTUAL. U. of Oklahoma Norman, Okla. We're telling them via newspapers, bill- * * * boards, car cards and direct mail. It's the Boon to Industry a in greatest job of promoting radio station EDITOR BROADCASTING: Atlanta's history. And it's getting us a crop your magazine has done a of listeners. splendid job in getting behind projects which help the industry Why don't you cash in on this Peachtree and you're to be praised and com- harvest? plimented for your excellent work. It's little wonder that BROADCAST- ING has become "the broadcaster's bible." Simon Goldman Manager WJTN Jamestown, N. Y. * KNBH (TV) Tests EQUIPMENT test operations have 5000 Watts Day WGS been started on NBC's Hollywood 1000 Watts Night "Everything's Mutual in Atlanta" television station KNBH to continue periodically for several REPRESENTED NATIONALLY BY GEO. P. HOLLINGBERY CO. weeks. Station plans commercial operation by first of next year on Channel 4. Page 16 September 27, 1948 BROADCASTING Telecasting A

NEW m 12 COUNTY COINCIDENTAL PROVES ONLY' TA DGIYES i DOMINANT COVERAGE IN THE RICH OYINCY MARKET AREA

v WTAD AREA STUDY - EDW. G. DOODY CO. To determine the depth of portant rural market in the listening in the heart of its 34 three states around Quincy ... county BMB area, WTAD and the diversified business and commissioned Edw. G. Doody industrial markets in the area. & Co., St. Louis, to conduct a Get your copy of this Doody COINCIDENTAL survey. This COINCIDENTAL survey to verify survey is the first of its kind, your radio coverage in this im- covering the core of this pros- portant midwest market. Con- perous, balanced urban -farm tact Walter J. Rothschild, market. Adequate sampling Nat'l. Sales Mgr., Lee Stations, gives an accurate picture of Quincy, Illinois or call your i WTAD dominance in the im- WEED & Co. representative. M\c,gp\1Q"

STAT N MASON CITY QUINCY. kglo IOWA wr= a, ILLINOIS 1300 N.C., 5,000 Watts CBS Affiliate 930 K.C., 1,000 Watts CBS Affiliate COVERAGE 29 - rich counties COVERAGE in Iowa and Minnesota. Urban - 34 Mississippi Valley in Mis- communities include Mason City counties Illinois, souri, and Iowa almost equal and Charles City, Iowa; Austin ... between and farm and Albert Lea, Minnesota. Audi- division urban ence produces more corn, hogs, listeners. Cities include Quincy, grain -fed cattle, oats, eggs, poul- Illinois; Hannibal, Missouri; and and farm than Keokuk, Iowa - core of produc- try, cash income tive Illinois- Missouri -Iowa agri- any other area of equal dimen- sions in United States. cultural region. WTAD - FM KGLO - FM 99.5 MC ERP 53,000 Watts 101.1 MC ERP 16,000 Watts Feature of the Week SPANIARDS, notoriously avid for all kinds of entertainment, were especially enthusiastic about television and indicated a general intention to purchase video receivers as soon as a TV program service is available, WFLA... William J. Reilly, advertising manager of RCA International Div., stated

i on his return from Madrid where RCA staged a two -month demonstration of television for Spanish officialdom and public. WP$7Ahb0' The governmental chiefs of Spain, beginning with Generalis- simo Franco, who received a private demonstration in his palace, theNlO became television fans almost at in once, Mr. Reilly said, and offered RCA the utmost cooperation in its 'EVENING AUDIENCE demonstration telecasts. These were staged twice each evening, plus According to Hooper's first some daytime programs, in a mid - William R. Glossford, RCA Euro- Madrid auditorium where a thou- pean manager (l), and Gen. Al- 20 in U. S. ", WFLA "Top stations sand or more Spaniards at a time fredo Guijarro, director of broadcasting for the Spanish Govern- out- ranked all other stations in saw bullfights, boxing and wrestling matches and other athletic ment. the nation in evening audience events, as well as variety enter- tower for feeding to the receivers. tainment, on 17 RCA receivers. The first program of bullfights rating during May -June, 1948. The bullfights and other remote proved an expensive one for RCA's pickups were made by an RCA Madrid distributors, Mr. Reilly re- video mobile unit, which relayed ported. To limit the attendance these programs by radio beam at this premiere public telecast, from the scene to the auditorium (Continued on page 50) The 4 0th retail market DAVENPORT ROCKISLAND On All Accounts M O L I N E LUST MOLINE ITH a background com- Using, to a great extent, the prising 12 years of experi- experience gained in the produc- ence in four of the most tion of stage shows, she wrote and important phases of radio broad- produced professional radio pro- casting - showmanship, selling, grams which originated in New publicity and production -Nona England Kirby directs the metropolitan theaters. These shows brought attention to many per- Boston business of WLAW Law- "FIRST to broadcast rence, Mass., the 50 -kw ABC basic sonalities who have since reached " MORNING affiliate as regional sales man- the top in the world of entertain- a home economics ager. ment. program." AFTERNOON She has been an active and tal- Joining the sales staff of WHDH ented figure in radio circles since Boston, in 1943, she remained with EVENING 1935, joining the in- that organization dustry after a suc- until she assumed Month after month, Hooper cessful career in her present associ- after Hooper, WFLA has earned show business in as- ation with WLAW, the top audience ratings- morning, sociation with which has since im- Shuberts. She ap- added FM to its fa- afternoon and night -in this peared in several of cilities. portant Florida market. their outstanding NNEAPOLIS Since her en- PAUL productions a n d trance into radio ST Industry, agriculture and business filled stage roles right r she has been gen. provide steady buying power over a period of erous with her around the calendar in the Tampa -St seven years. hours and talents in CHICAGO market. For MORE lis Petersburg Forsaking t h e the origination and teners in the heart of Florida's richest, footlights she be- promotion of ideas OMAHA most heavily populated trade area, came New England for the general good impact of ORAD -CITE get the double -barreled representative for of radio in Boston. WFLA and WFLA -FM. C. A. Coulter, a the. Her latest contribu- atrical premium tion to the advance st LOU house, and Popular of the industry is Music Inc. the "Radio Execu- WFLA In 1935 she de- tives Club of Bos- NO NA cided that radio, the,__ ton," which she or- AM 5,000 W.,1420 1(e. WFLA -FM newcomer to the advertising field, ganized. Patterned after the New offered her the best opportunity York Club in objectives, its for- FM 47 Kw., 103.7 Mc. for her particular abilities and, as mation was warmly welcomed by C.P. 22.9 Kw. vis 747amiu / r 4Ke St4tCaa, the first step in that direction to- TV al and aural, Hub executives. WO C Channel 5 ward a new career, she accepted A member of the Boston Cham- Notional Rpre.enlali a position in the sales department BASIC NBC Affiliate IOHN BLAIR 6 CO. of WCOP Boston. In addition to ber of Commerce, she is the wife Southeastern Repres.nlar.. TARIPA of a Boston Advertising man, and D A V E N P O R T, I O W A HARRY E. CUMMINGS selling time, she assumed duties lacksonill.. Flo. as manager of the artists' bureau resides with him and their two National Representatives of that station. children in a nearby suburb. Free & Peters, Inc. Page 18 September 27, 1948 BROADCASTING Telecasting I

Back in 1946, when BMB's "radio - growing areas. KEX is excluded i 1946 -48 Increase in family" figures were first announced, Station Rodio Families from the chart, however, because its (BM8 Daytime Areas) they showed that in six great market power increase -5,000 to 50,000 areas Westinghouse stations were KDKA 16.9% watts -does not conform to the in standard of leaders listenership. WBZ -WBZA 14.4 %a comparison. And now, BMB's 1948 "radio - WOWO 16.8% It's easy to see that advertisers on family" figures look even better! In KYW 4.5% Westinghouse stations are getting each station -area there are more lis- even more for their money now than teners ... a bigger target for adver- The percentage for KEX would they did in 1946. Are you one of tisers to shoot at! The chart shows be even higher, since this station them? Our national representatives the listener-increase by stations. serves one of the nation's two fastest- have further details.

WESTINGHOUSE RADIO STATIONS INC KDKA KYW KEX WBZ WBZA WOWO WBZ -TV

National Representatives, NBC Spot Sales- Except for KEX For Kex , Free & Peters

BROADCASTING Telecasting September 27, 1948 Page 19 ITS EASY, IF YOU KNOW HOW!

IT'S easy to build a top -quality live- talent radio show, if you know how! KWKH's new "Louisiana Hayride" (inaugurated last April) is one of the Nation's best "Saturday night barn-dance" attractions. It has a cast of fifty proven characters (35 of whom are recording artists). All this hot summer, it pulled an average of nearly 2,000 paid admissions each Saturday night, and will undoubtedly double that figure this Fall. More important still, Louisiana Hayride pulls mail from enthusiastic listeners in 45 States! Several segments of this spectacular new three -hour show are now available for sponsorship. Write for all the facts, or ask The Branham Company. WKH TeXAS

I SHREVEPORT , LOUISIANA I 50,000 Watts CBS The Branham Company Arkansas Representatives Mississippi Henry Clay, General Manager Vol. 35. No. 13 WASHINGTON, D. C., SEPTEMBER 27, 1915 $7.00 A YEAR-25c A COPY

Move Appears Imminent After FCC Hearing TV EXPANSION By RUFUS CRATER Commission, that color television lowed, but expanded to include der his hypothesis broadcasters AND LARRY CHRISTOPHER may not need the 18 -mc channels it a cut-off date when UHF black- would have an incentive to get into EXPANSION of television into had been expected to require but and -white operations must cease UHF black- and-white "so as to be the 475 -890 me band appeared might, instead, need no more and color take over. A compar- assured a position for color tele- more imminent last week after a than 10, 12 or 14 me (RCA -NBC able proposal was offered by vision in the future." four -day hearing which produced testimony) or even as little as Zenith. "Can the spectrum afford two broad agreement on that point but the 6 me which present black -and- These possibilities got no en- or three systems of television, or. left FCC to face a maze of di- white requires (CBS and Zenith couragement, however, from RCA must we at some time make a vergent proposals, views and data Radio Corp.). Labs' Elmer W. Engstrom, who choice as to the system of televi- on the methods of its accomplish- In the course of cross- examina- was on the stand when Chairman sion we are going to have ? ", Mr. ment. tion, FCC Chairman Wayne Coy Coy first posed them. Dr. Eng- Coy asked. "I might say the same Proposals ranged from appeals suggested two possibilities which strom felt that the ultimate color thing about aural broadcasting," for a "cautious approach," with observers felt might prove to be bandwidth cannot be fixed on the he added. "I think it stands per- protection against the exclusion more than mere hypotheses: (1) basis of current information; he haps in the same position at some of color, to recommendations that That an attempt be made to deter- also doubted that broadcasters the entire band be allocated for would care to use the UHF band date." black- according mine the ultimate color band width and -white to pres- for monochrome if they knew they Among the more conservative ent standards and that color, when and that then, on that basis, the UHF be allocated for either black - would have to switch to color later. proposals were those advanced by it comes, be given microwave fre- the Joint Technical Advisory Com- quencies. and -white or color, at the in- Chairman Coy, though he agreed The hearing also produced testi- dividual broadcaster's discretion; it would be hard to fix the ultimate mittee, RCA -NBC, and Television mony, obviously impressive to the or (2) that this procedure be fol- color bandwidth now, felt that un- (Continued on page 70)

AMONG the 200 broadcasters, attorneys and engineers on hand for FCC's high - G. C. Larson, also of the Sunbury division, and C. E. Nobles, who conceived Strato- band television hearings were II to r) : G. H. Brown, research engineer, RCA Labs; vision; DuMont's Research Director Thomas T. Goldsmith Jr., and Thad H. Brown Jr., Westinghouse's Harold W. Schaefer, assistant manager, Sunbury receiver division; DuMont's Washington counsel. D -F -S PLANS 20% of Chicago Staff to N. Y. By BILL THOMPSON said Mr. Dancer. "Our account question about the future of James DANCER -Fitzgerald-Sample, is thinking about operations expansion. people are there and many of our Neale, radio director, admitted that "We haven't said this for a long time, but we're looking for new clients make frequent trips there. Mr. Neale will be shifted. for us to business," H. M. Dancer, president of the agency, declared as he con- It is better all- around Space in the agency's Chicago accounts in New firmed Thursday in Chicago a report that the company will con- handle certain headquarters in the LaSalle -Wack- solidate the handling of its present * York. er Bldg. will be trimmed by about one -third, he said. large accounts in New York. Mr. Dancer said. He added that the Mr. Dancer vigorously denied, Mr. Dancer verified officially "importance of television and the however, that the Chicago office Asked whether the firm name be closed. He said the Fal- that he and Vice President C. L. major part we expect to play in would would be changed in view of Mr. staff Brewing Corp. and Conti- Fitzgerald had bought the one- TV through our subsidiary show Sample's retirement, Mr. Dancer nental Illinois National Bank & said "definitely not." He added third interest of J. G. Sample at productions" influenced the de- fiscal Trust Co. accounts would be han- that the post of executive man- the end of the company's cision to make New York the agen- year, Aug. 31. dled there as well as new product ager, formerly held by F. K. D -F About 20% of the Chicago office cy's main operating base. -S development for Kraft Foods Co. Beirn, who recently resigned to be- personnel will be shifted east to was founded in Chicago in 1943. He would not say exactly what come vice president of the Biow service the agency's General Mills "The business is in New York - personnel will be moved to New Co., New York, [BROADCASTING, and Procter & Gamble accounts, so is the talent and the facilities," York, but in answer to a direct Sept. 20] had been abolished. BROADCASTING Telecasting September 27, .1948 Page 21 Radio Shows Colors In This Issue . . HURRICANE DEFIERS TV Band Expansion Possible 21 D -F -S Realignment Planned 21 IT'S HURRICANE NBC Affiliates Meet 23 time in Florida, and radio is in there pitching, as ed. The storm passed squarely over Multiplexing Shown in Philadelphia_ 24 it always is in time of disaster. Belle Glade, according to Mr. Wat- Nationwide FM Network Envisioned_ 25 When last week's big blow smashed across and isolated Key West and son, and after power lines went FMA Convention Opens 25 then roared into Southern Florida, radio stepped in with its customary down WSWN remained in opera- GOP's Radio Budget Tops Demos' 26 speed and effectiveness. Radio ama- 1 tion by using previously installed Local Radio Shines in Truman Trek 26 teurs as well as the commercial presented every half hour by emergency generators. Coy Asks 'Public Interest' Definition 28 "broadcasters contributed heavily. WQAM, along with full instruc- Wire recording of on-the -scene FCC Probe Plans 28 Several stations stayed on the air tions on how to prepare for the news highlighted WVCG Coral WITH Says FCC Has Lottery Powers_ 29 far beyond their normal period of hurricane. Gables' coverage. While the hurri- BMB Urges Dual Identification Ban 29 operation to air weather bulletins WMBM Miami Beach coverage cane winds were still blowing European Radio Treaty 32 and keep the public informed of included special broadcasts from Jack Masla, WVCG's special the progress of the storm. the weather bureau, bulletins events staffer, took a wire record= WIOD Miami, which reported from the Red Cross, Coast Guard, er and portable generator on a ed that its full staff was on con- there was no major damage to any police department and other emer- nine -hour tour of the Miami area, stant duty from Monday afternoon Miami area station despite winds gency agencies, and several on -the- obtaining on- the-scene interviews (Sept. 20) until Wednesday night as strong as 140 miles an hour, spot remote broadcasts. The cause- in hurricane shelters and along (Sept. 22). Constant service was said it remained on the air 66 way terminal location of WMBM the bay front and beach front in provided, WIRK said, except for a hours continuously from 6 a.m. was virtually isolated during the the various municipalities. When 45- minute period early Tuesday Sept. 20 to 12:05 a.m. Sept. 23 height of the storm. it appeared the storm was in- when power lines failed and the during the height of the storm. WINZ Hollywood, despite loss creasing in intensity, WVCG, a 1- emergency generator was cut in. The station aired a total of 116 of power and telephone lines, kw daytimer, went on the air at WEAT Lake Worth, like WIRK, five -minute weather bulletins-one operated with emergency diesel 2 o'clock on morning of Sept. 21 was forced to evacuate its studios every half hour. Thirty of them generators "with satisfactory re- from its transmitter building site. but kept going through use of were broadcast direct from the sults," according to Jonas Weiland, The high winds knocked out the auxiliary power at its transmitter. Miami weather bureau. The reports president of Hollywood Broadcast- station's power facilities Sept. 22 On Wednesday morning WEAT from the weather bureau were ing Co., WINZ licensee. The sta- and WVCG was unable to go on furnished NBC with full details on carried by all Miami area stations tion lost only a few hours of the air until 2:15 that afternoon. the story of the hurricane in its simultaneously. broadcast time, Mr. Weiland said. WIRK West Palm Beach report- area. The Miami stations also worked cooperatively with the American On 651/2 Hours Red Cross. All Red Cross disaster WJNO West Palm Beach said it Sun Valley Sessions committee reports were made di- was on the air continuously for Adopt rect from the weather bureau by a 65% hours from Monday (Sept. RESOLUTIONS Red Cross announcer and carried 20) at 6:30 a.m. to Wednesday RESOLUTIONS calling upon NBC to revise its operating policies along by all Miami stations following midnight. Station had a line to lines that would result in more effective competitive operation and at each weather report. the Miami weather bureau and, in the same time increase station compensation to meet increased operating WIOD followed its weather re- addition to presenting weather re- costs were adopted at a closed session of NBC affiliates at their second ports in English with a Spanish ports from Miami, aired supple- annual convention at Sun Valley, 1F translation for Latin-American mentary broadcasts from the West Ida. last week. Palm Beach weather station. IBC should encourage full net - residents of the area. Two WIOD The The resolutions, which are rec- wilt sales. commentators fed reports on storm forced WJNO to use power the ommendatory, were debated at a NBC should a - hurricane to NBC, the station from an emergency diesel unit for establish mini re- closed session Wednesday after- mum of $3 on cut -in announce- ported. Ed Moore 19 hours in order to maintain con- presented his noon, and adopted Thursday. The ments, so that low rate stations report on NBC's News of the tinuous service. WINK Fort Stations Planning and Advisory would benefit. World at '7:15 p.m. (EDT) on Myers, on the air Committee, headed by Paul W. Mor- continuously during the hurricane, NBC should arrange liaison so Sept. 21, and after the worst of ency, WTIC Hartford, was to de- affiliates the storm had passed reported that it furnished 26 re- that its would know in Bill Ross liberate with NBC's executive advance of bookings of talent mak- gave the nation the news on the ports from AP, the Florida High- way staff at the conclusion of the three ing personal appearances in home NBC 11:15 p.m. news show the Patrol and the CAA weather day convention Friday station at nearby Page Field. afternoon towns to arrange publicity and air same day. The and, if necessary, complete the de- appearances. FM Link Used. CBS line was out, WIN,&said, and following day. all programs weré: liberations the Return to a mandatory 15 min - Substance of the resolutions, ute on - WGBS Miami used FM as a WSIR Winter : chain break network pro Haven, in the without link between studios and trans- heart of the rich citrus crop coun- adopted dissent, was as grams. mitter in order to maintain AM try endangered by the storm, re- follows: Coordination of spotlight adver- service on a 24 -hour basis during mained on the air for 64 hours con- Improve program structure year tising on Parade of Stars so that the storm period, after the hurri- tinuously, conducting a special round by staggering absences station and advertiser won't buy cane had played havoc with its hurricane patrol program from of big name talent, and shorten- newspaper space on same pro- telephone lines. The station's en- 11 p.m. to 6 a.m. Monday and ing vacation periods. grams at same time. tire program staff remained on Tuesday nights (Sept. 20 and 21). Allow presentation of transcrip- Barring of mention of commer- duty 48 hours to insure complete The station said it used its own tions by name artists at least 25% cial names or trademarks on sus - coverage. In addition to storm ad- emergency power unit during fre- of the time, to enable name talent taining programs. visories every half hour, WGBS quent power failures. to record in advance for their va- Cut -in announcements supplied reported that it broadcast hun- Storm reporting was begun on cations. by network should be within limits dreds of Red Cross and other pub- an every -half -hour basis at WFTL In view of increased number of of NBC code as to word count. lic service bulletins. Despite high Ft. Lauderdale on the morning of listeners and increased hours . of In addition to Chairman Moren- water in the streets near its studios Sept. 20. The station was on the listening, plus inflationary spiral, cy, the SPAC committee is made and falling power lines, no in- air continuously for 67 hours, it rate reductions in line costs and in up of Milton Greenebaum, WSAM juries were suffered by station's reported. Seven of its staff mem- discounts, network rates or station Saginaw, Mich., secretary; John personnel. bers made regular reporting trips compensation, or both, should be J. Gillin Jr., WOW Omaha, WQAM Miami, which was on during the height of the storm, increased. vice chairman; Martin Campbell, the air with 66 hours of continu- WFTL said, presenting several re- Retention of chain breaks on WFAA Dallas; H. Quenton Cox, otis hurricane service, provided mote broadcasts. television at least one minute be- KGW Portland, Ore.; S. S. Fox, ABC with four network origina- WSWN Belle Glade, Fla., a 1 -kw tween programs. KDYL Salt Lake City; Wiley P. tions during the storm. The broad- daytimer, broadcast continuously Stations should participate in Harris, WJDX Jackson, Miss., and casts were made by WQAM's for 48 hours and served as a clear- 28% revenue derived from adver- Richard Mason, WPTF Raleigh. news editor, John T. Bills, on the ing house for messages for Red tisers who go off air in summer Members of resolutions committee Headline Edition and News of Cross disaster committees in nine but hold their time options. were J. Harold Ryan, WSPD To- Tomorrow programs. Weather ad- threatened counties around Lake Affiliates should be notified of ledo, chairman; J. B. Conley, KYW visories from the U. S. Weather Okeechobee, Tom Watson Jr., program changes at the same time Philadelphia, and Messrs. Greene - Bureau and by transcription were WSWN general manager, report- as the press or before. baum, Fox and Mason. Page 22 September 27, 1948 BROADCASTING Telecasting NBC TV Affiliate Contract Unveiled SUN VALLEY By SOL TAISHOFF representing the Fort Industry the forgotten medium. Mr. Tram- creased in the past decade. stations, was designated to head mell contented himself with a re- It was concluded in the closed THE ACCENT was on televi- a committee to draft resolutions iteration of established NBC policy sessions that NBC, by reducing sion at the three -day NBC for consideration at the Thursday of having FM develop side by side frequency and dollar volume dis- affiliates convention which morning session. Afterward the with AM. count, had actually increased its concluded at Sun Valley, Ida., SPAC committee was to meet with A horizontal rate increase for return at the expense of affiliates. last Friday but sound broad- NBC's high command. affiliated stations was sought by Moreover, certain affiliates held casting can look to new highs While television figured promi- a number of affiliates. It was ar- that NBC had profited by virtue in revenue circulation and nently in the affiliates' delibera- gued in the closed sessions Wednes- of lower programming costs dur- service through an aggressive tion, it was on the economics of day and Thursday that network ing the summer hiatuses, with no standard broadcasting that most station rates were the only ones additional remuneration to affili- campaign to broaden its busi- trouble brewed. FM was virtually among all media that had not in- ates. ness base. Changes Sought The picture portrayed by Niles A number of affiliates, parti- Trammell, NBC president, in his cularly those in thriving markets, keynote address which animated NBC's Proposed New TV Contract urged individual renegotiation of the convention, was one of a radio contracts, on the ground that utopia with television and sound those cities that have enjoyed in- broadcasting running hand in hand creased population and radio homes through a continuing campaign to should benefit in proportion to new money to vi- (1) create pay REGULAR SERVICE. Old contract makes no provision. New contract their growth. It was generally deo's way and (2) increase radio's sets 4 hours a day 7 days a week -28 hours a week as objective plus thought that NBC would be loath share of the total advertising dol- to consider a horizontal rate in- lar. special broadcasts. II crease, but that there probably Charles R. Denny made his would be action in connection maiden speech as NBC's executive COST OF INTERCONNECTING. Old contract: NBC and its stations with individual renegotiation. vice president, and unfolded the on one hand and affiliated stations on other hand equally divide costs of Smaller affiliates met at a break- story of NBC's new TV affiliation the wires. New contract: NBC assumes full risk on wire lines in ex- fast meeting Thursday at the call contract to the 130 affiliate dele- change for waiver of compensation by stations on 30 hours per month of Harry C. Butcher, owner of gates. It hues closer to the stand- at unit rate, i.e., NBC takes 30 hours per month and pays all wire KIST Santa Barbara and war- ard station contract and supplants costs. In AM NBC takes 16 free hours. time naval aide to Gen. Dwight one which most of the affiliates Ill D. Eisenhower. These affiliates felt was too stringent. are seeking full commercial net- Old contract: 30% of the gross. New con- COMPENSATION. work service. Their complaint was Six Pioneer Years Loom 33 the gross which is about 50% of the net. tract: 1/3% of that large affiliates in key mar- Before Mr. Denny had predicted IV kets which refuse network pro- an NBC TV network of 20 to 30 grams deprive them of programs stations by next year, Mr. Tram- SUSTAINING SERVICE. Old contract makes no provision for sus- and revenue by blocking the feed mell had admonished his affiliates taining service. There was a feature service where NBC offered pro- to the balance of the network leg. that TV is a blue chip business, grams out for sale on a case to case basis but which NBC said had Radio developed new advertising that it will be about six years be- not worked out satisfactorily. money, Mr. Trammell pointed out, fore TV reaches the beginning of New contract contemplates sustaining service, cost of which will and did not increase its revenue at the period of plenty, but that radio be divided among the stations and the network. the expense of other media. While generally is in a healthy state and Stations will pay their share on basis of size and ultimate potential radio's share of the advertising dol- is not ready for the oxygen tent of their market. lar rose from 6.3% in 1935 to 17.8% because of TV's emergency. Each market has been given an index number. Index numbers of the in 1944, it will have declined to an Many old- timers remarked that 16 stations certain to be interconnected range from low of 31 at Rich - estimated 13.5% in 1948. This the revised NBC television rate (Continued on page 68) (Continued on page 86) proposal was reminiscent of the earlier days of oral broadcasting. There was spontaneous opposi- tion to the 30 free hour per month proposal, on the ground that it Qualifications Put on Giveaways constituted payment for sustaining time, and that affiliates in addition NBC CODE would be called upon to pay for NBC, which was a dominant force NBC reiterated its announcement the general pattern established other sustaining service. in the adoption of Standards of made a year ago that it would not by the NAB, it includes a few Affiliates also objected to the Practice by the NAB last May, broadcast such programs earlier added clauses covering practices absence of any provision for spot and which then expressed the mild than 9:30 p.m. Eastern time, 8:30 which are of particular interest announcements in between TV rebuke that the standards as p.m. Central time, and 9 p.m. else- to the network. programs in station time. This adopted were not as stringent as where. The NAB code has no ref- Procedure for Fading important revenue source was left they might be, last week unveiled erence to the time of day for open for further discussion with a code of its own. broadcast of "whodunnits." One of these deals with the pro- the likelihood that some provision The NBC code, introduced at the (2) Commercial time limita- cedure for fading programs which would be made for TV spots. Dis- network's second annual conven- tions. NBC will not permit middle during actual broadcast violate cussions centered around whether tion of affiliated stations at Sun commercials in newscasts, a prohi- the network's conception of good spots should be of 10, 20, or 30 Valley, Idaho, is basically an ambition not to be found in the NAB taste. This policy was announced seconds duration. plification of the NAB code, al- code, and restricts all news pro- last year after the celebrated Fred though in two sections it is slightly gram commercials to Allen incident. There was also affiliate shorter times strong stricter. than does the NAB. The basic time Mr. Allen was summarily cut for open -end program- sentiment The network also announced standards for advertising copy off the air during his delivery of ming, which would be tantamount its standards and practices however, in a verboten and unkind reference other that are, identical both to the cooperative plan on would be applied to television, at codes, although NBC has inserted to vice presidents. The incident networks. least in spirit if not in letter, "un- limitations for 20- and 40- minute created a public furor and the Ryan Named til definitive standards for the new program segments, periods which subsequent announcement of fad- broadcast medium are codified." are peculiar to television sched- ing policies which would there- At the Wednesday afternoon The two measures in which ules and not to sound radio and after govern at NBC. session of the affiliates, no defini- NBC takes a stiffer stand than hence not covered by the NAB As announced at that time and tive action was taken. J. Harold did the industry association are: code. repeated in its newly-published Ryan, former NAB president, (1) Crime and mystery shows. Although the NBC code follows (Continued on page 56) BROADCASTING Telecasting September 27, 1948 Page 23 FM, Fax Seen in Philadelphia 6 - Station Markets MULTIPLEXING Group Is Launched plexer consists of an attachment FM operating Outlets Affording New England By HERMAN BRANDSCHAIN tion's transmitter, in the FM control room and on 102.1 mc. Console model receiv- Coverage, Hill Says DEMONSTRATION of a multi- another on the facsimile receiver er- recorders were used to receive Major plexing system, which, was All the THE NEW ENGLAND it equipment needed for the the sound program and the fac- Markets Group officially came into claimed, permitted facsimile trans- demonstration was moved in, in- simile intelligence. being today (Sept. 27) with in- mission and FM broadcasting at stalled and ready for operation in WFIL -FM transmits an eight - auguration of the the same time over the same fre- five hours, he said. The company page facsimile edition of The New England quency with no degradation of the is not making public the engineer- Philadelphia Inquirer each Friday Notebook pro- full FM range of 15,000 cycles, ing characteristics of its multi- from 3 to 3:30 p.m. The special gram on six sta- was conducted last Wednesday plexing. Wednesday night edition followed tions comprising the same eight -page format, in- night for FCC Commissioners and Low Price Range Seen the group, the trade press. cluding news, pictures, comics WLAW Law- Mr. Hester, a former RCA en- special WFIL -FM Demonstration was carried on and features. rence, Mass ., and a physics in- by Radio Inventions Inc. and The gineer former inaugurated its regular facsimile W P R O Provi- U. Philadelphia Inquirer FM station, structor at of Texas, said that broadcasting Dec. 31, 1947. Cur- dence, W D R C WFIL -FM, in the studios of the manufacturers have estimated rently seven advertisers are buying Hartford, Conn., station. that facsimile receivers could be space in the weekly editions. WTAG Worces- Those attending had the oppor- made available for as little as In view of the fact that the Mr. Hill ter, Mass., tunity of checking on the audio $25 if they were produced in the FCC stressed the importance of WGAN Portland, Me., and WGUY characteristics by first listening quantity with which record players multiplex in facsimile broadcast- Bangor, Me. Program will be in on a combined FM and fac- are produced. His multiplexing ing, all members of the Commis- heard regularly on these stations, simile receiver unit, then going device, in which he was the pri- sion were invited to attend. Ac- Mon.-Fri., 4:30 -5 p.m. into another room and hearing the mary developer, would be included cepting the invitations, in addition "Thorough coverage of New audio, without facsimile, on a in such receivers. He added that to Commissioner Hyde, were Com- England's major markets, Boston, standard FM set. three other engineers aided him missioners George E. Sterling, Providence, Worcester, Hartford, FCC Commissoner Rosei H. in the work: John W. Smith, John Edward M. Webster, and Acting Portland and Bangor, with a sin- Hyde hailed the demonstration as Long, and Mr. Hogan's son, John Chief Engineer John S. Willoughby. gle program and under a single a success. He said that multi- V. L. Hogan Jr. Also attending from FCC were contract is the purpose of the plexing "promises very signifi- The demonstration was con- Arnold Skrivseth and John E. group," said E. E. Hill, executive cant contributions to communi- ducted with the use of WFIL -FM's Doane, FM engineers. vice president of WTAG, the or- cations as we know them." dual facsimile scanner, designed A dinner at the Bellevue- Strat- ganization's permanent chairman. In the show, V. starting John by Radio Inventions, and the sta- ford Hotel followed. New England Notebook is L. Hogan, president of Radio In- writ- ventions and facsimile pioneer, ten and voiced by Walter Covel, of a Providence, long identified with explained the need for multiplex- WFi\THFit I*OADCAS7 radio ing. He stated that FCC rules re- ovest and dramatic work as an- Ifte PhilaòelpFtia ¡Inquirer nouncer, actor, writer and agency quire that both facsimile and FM 1111.111.0 WBL executive. Mr. Hill said it is di- may be sent simultaneously only FM if there is no degradation of the Facsimile Edition rected at a feminine audience but audio signals and no change re- that it will have wide general ap- Wednesday, September 22, 1948 SPECIAL page peal. quired in present FM receivers. ED! LION The program will be confined to Sees Adaptations Hurricane Lashes Florida; participation by national advertis- He stated that its significance ers and to food and kitchen prod- lay in the fact that many new May Swing Into Atlantic ucts. Since all of the six partici- uses for radio would be possible pating stations are represented by The Weather Bureau In a 1:30 P.N. advisory the Paul H. Raymer Co., the same through it. For example, a cook- stated the storm was expected to pass close to ing school program could be aired This Is Multiplex elbourne, Fla., late this afternoon and enter company will represent the new while This Special Facsimile Edition of The the Atlantic near Cape Canaveral_ group, according to Mr. Hill. orally at the same time Philadelphia Inquirer Is being transmitted instructions and recipes could be simultaneously with sound programs over MIAMI, FLA.--(AP)--A drenching hurricane winds Intact, sent over the facsimile system. WFIL -FM to demonstrate a multiplex sys- with its 100 -mile -an -hour still in south central Similarly music lessons, including tem developed by engineers of Radio In- moved over Lake Okeechobee ventions, Inc. Florida today and aimed for the state's rich NEW AGENCY FORMED sheet music, or foreign language citrus The system Is devised to permit fac- belt. BY B. FISHER lessons, including text material, simile broadcasting and sound transmis- Two persons have died and many have suf- STANTON could be sent orally and visually, sion over the same frequency without de- fered minor injuries in the big storm which STANTON B. FISHER, advertis- gradation of the lull audio range of 15,000 blasted the Florida Keys with 180 mile gusts the latter in permanent record cycles. early yesterday and pounced on Miami last ing director of the United Cigar - form. The demonstration Is being conducted night. Whelan Stores Corp., New York, "After further tests," said Mr. before members and engineers of the Fed- Communications still were out today with has been named president of Stan- "we eral Communications Commission and rep- Key West, where President Truman has his ton B. Fisher Inc., newly formed Hogan, hope to be able to resentatives of the press. They are view- "Little White House "; Everglades City, 70 make this system generally avail- ing this edition- -and hearing the simul- miles west of Miami, and Clewiston. advertising agency. able so that any FM broadcaster taneous sound transmission - -on receivers A Red Cross survey shows that more than Among the new firm's accounts may, in effect, double located in the Widener Building. 8,000 persons remained In relief shelters last are Whelan Drug Stores, United the useful- night in Miami. The shelters have been stocked ness of the frequency assigned him French Report ^ estern Powers with enough food to teed more than 50,000 Cigar Stores and other subsidiary by broadcasting sound and fac- persons for two days. Per has hem cut off in companies (Hamilton Products, Plan to Hand U,N. Berlin Issue many southern Florida areas because of the simile at the same time, without Mary Scott . Rowland Ltd. and By The Associated Press hurricane. The Navy yesterday reported gusts one interfering with the other French sources said today the Western as high as 160 miles an hour at Key West. Whelco Products Inc.) and the in any way." Powers have given Russia another week to Heavy gales and rain still battered the Universal Fountain Pen and Pen- Roger W. Clipp, an agreement on the Berlin situation before Keys and Miami today. cil Co. general man- they lay the issue before the United Nations. The center of the storm is expected to pass ager of the Inquirer stations, Top -ranking diplomatic and military ad- into the Atlantic about 7 P.M. tonight in the One of the agency's first exten- hailed the experiment as a boon to visers of the foreign ministers of the United vicinity d Melbourne, 160 miles north of Miami sive campaigns will be national the broadcaster, the receiver own- States, Britain and France are studying in and over Merrltts Island, just northeast of Mel- promotion of Universal, which in Part the text of message to be sent to Soviet bourne, about 8 or 9 P.M. the Weather Bureau er, and -ultimately-the advertis- Foreign Minister V. M. Molotov concerning said. the past has used little advertiser. He noted that when the dis- the question of Berlin's two -type currency, The trricane eye passed close to the sugar- ing. Television will be used, al- tribution of recorders becomes these sources said. British sources, however, cane growing region at Clewiston on the lake though definite plans have not been general, a said the Westerners had not yet committed shore about 7 A.M. formulated. facsimile advertiser themselves to sending the message, Lake Okeechobee is the largest fresh water will be able effectively to illus- Russia wads Western marks out and the lake entirely within the United States. A great United- Whelan will continue trate his products while giving a Soviet- sponsored east mark lett alone in the hurricane in 1928 caused it to overflow its Quiz on WABD banks drown with Charades New verbal description of the articles. Berlin field. This is use phase of the bargain- and about 2,500 laborers engaged York, ing over the Soviet blockade. now nearly three in planting vegetables to the winter "salad with radio being used in Frank Hester, chief engineer months old. bowl'.' of the Nation . spot announcement form whenever of Radio Inventions Inc., explained and wherever new stores are in an interview that the multi- Actual photo of the edition received by multiplexing. opened. Page 24 September 27, 1948 BROADCASTING Telecasting NATIONWIDE FM NET `M^ to See Test FIRST coast -to -coast exclusively Fort Myer, Va., was recorded at The program was produced at FM 15,000 -cycle network program the Armstrong laboratories, Al- Bolling Field, Washington, last will be broadcast Tuesday, 8-8:30 pine, N. J., off a 15,000-cycle AT &T week by the Air Force Concert Or- p.m. (EST) as a feature of the line. The Rangertone R4 console chestra and 30-voice Singing Ser- FM Assn. convention banquet at was used as playback, with Samuel geants. It was fed by 15,000 -cycle the Hotel Sheraton, Chicago. L. Ackerman, Rangertone produc- line to the WASH studio and tran- Envisioned by Everett L. Dillard, tion engineer, in charge of equip- scribed for Continental. At the FMA and Continental president, ment. Col. Ranger described the same time it was sent to Alpine and Hudson Eldridge, network program as the longest- distance where copies were made on Ran- manager, is a permanent nation- high fidelity recording ever made. gertone tape for the Gulf and West wide FM network based on a series Pickup From Evanston Coast key stations. of regional hookups fed by mag- The Tuesday night demonstra- netic tape recordings from key The FMA banquet will hear a tion will carry a recruiting theme outlets. recorded program by the Air Force for the Air Force, whose band was FIRST NATIONWIDE FM -only network The recording technique was Band, broadcast from WEAW the first large musical group to broadcast, scheduled Tuesday, was re- demonstrated last Monday before (FM) Evanston. The same tape broadcast on FM. The band's con- will be played simultaneously from corded Thursday irk control room of Con- the Washington, D. C., section of cert orchestra was heard last WABB -FM Mobile, Ala., and fed to Network's key, the Institute of Radio Engineers. season over Continental in a re- tinental Washington five other stations; from KSBR WASH. Tape was sent to several stations Col. R. H. Ranger, inventor of the cruiting series. (FM) San Francisco; from KMGM Cooperating at key stations on to be keyed to regional FM hookups. Rangertone tape recorder, described the method and demon- Los Angeles; and from WASH the special hookup are: W. J. Col. R. H. Ranger (I), president of strated a recording of a Contin- (FM) Washington, for the 20- Hearin Jr., WABB -FM Mobile; Rangertone, directed recording operation. ental Network program. station East Coast hookup of Con- George Mayorall, WRCM New Or- Watching is Everett Dillard, president of Using 30- inch -per -second speed, tinental. Thirty -two stations will leans; Edward Wheeler, WEAW Continental and FMA. a program of the Army Band from take part. (FM) Evanston; Orrin Brown, KSBR (FM) San Francisco; W. F. MacCrystall, KMGM (FM) Los Angeles. Others who took part in the planning include these Ran- Chicago Sessions Open gertone distributors: L. S. Too - FMA CONCLAVE good, Chicago; J. Herbert Orr, WITH nearly 300 advance registrations made for the FM Assn. tional session with Larry Myer, Opelika, Ala.; Harry Bryant, three -day convention starting today (Sept. 27) at the Hotel Sheraton, WAER Syracuse U., who will dis- Radio Recorders, Los Angeles. Chicago, attendance of 500 was predicted by Bill Bailey, FMA execu- cuss student reaction. WASH Washington will feed the tive director. First FM nationwide network Continental network, which utilizes Proceedings get under way at program will be broadcast at the high -fidelity Washington- Alpine 9:30 a.m. with Marion Claire, WMCP Baltimore; Gary Farns- Tuesday evening banquet (see link, radio relay and off- the -air WGNB Chicago, convention chair- worth, WMRL Marion, Ind.; Robert story this page). facilities. WABB -FM will feed man, wielding the gavel. Miss M. Beer, WATG -FM Ashland, Frank A. Guenther, Radio En- WRCM New Orleans, WLSU Baton Claire will present C. M. Jansky Ohio. gineering Labs., an FMA director, Rouge, KPDR Alexandria, KMFM Jr., program chairman, who in Presiding at the Tuesday lunch- will preside at the Wednesday Monroe, WLAU Laurel, Miss. turn will introduce Everett L. Dil- eon discussion on set manufactur- morning session on FM networks KSBR San Francisco will feed lard, WASH Washington, FMA ing will be Mr. McNulty, chairman and engineering. New speakers KRFM Fresno. president. Mr. Dillard is not a of the FMA -Radio Mfrs. Asan. on the program forum include Wil- Larry Carl, Continental program candidate for reelection. Following liaison group. Speaker will be Lee liam H. Koster, WPJB Providence, manager, handled program ar- his talk Mr. Bailey will review McCann, Stromberg- Carlson Co., R. I., and Harold Essex, WSJS- rangements for the demonstration. FMA's achievments and outline chairman of the RMA School FM and WMIT Winston -Salem, proposals for a two -year promotion Equipment Committee. N. C. Miss Claire will preside at Ultrafax Will Be Shown campaign. Polls will be open 2 -6 p.m. Tues- the luncheon, at which awards will Feature of the opening day will day for members to vote for new be presented winners of four con- At Library of Congress be the luncheon address by Wayne directors and proposed amendments tests. DEMONSTRATIONS of RCA's Coy, FCC chairman, who is ex- to the by -laws. Additions to the The new board will meet at Ultrafax, high -speed communica- pected to go into some of the prob- afternoon include naming of David 3:30 to elect FMA officers. The tions system, have been scheduled lems that harass FM stations G. Taft, FMA director, WCTS Cin- old board was to have met Sunday for Sept. 29 at the Library of Con- and peer into the industry's future. cinnati, to preside at the educa- morning prior to the convention gress in Washington, it was learn- The afternoon agenda has been ed last week. revised somewhat (tentative agen- Library officials last Wednesday da appeared in BROADCASTING, FMA ADVANCE REGISTRATION confirmed the reported demonstra- Sept. 20). Added to the program tions [CLosmm CIRCUIT, Sept. 20] is a talk on dealer-station coopera- A homa City; Hugh N. Boyd, WDHN -FM had been scheduled but indicated tion by Mrs. J. H. Holden, WRZE New Brunswick, N. J.; M. Brasseur, only Howard P. Abrahams, NRDGA, New Westinghouse Electric Corp., Baltimore; full details were available York, Pa., who will explain how York; S. L. Ackerman, Rangertone C. M. Braum, FCC, Washington; Ed- from the sponsoring firm. most local stores more than doubled Inc., Newark; Charles E. Ahrens, ward Breen, KFMY Fort Dodge, Ia.; Public demonstrations have been United Press. Chicago; Edwin H. Robert L. Brockman, KWGD St. Louis; set sales by tieing in to debut of Armstrong, WFMN Alpine, N. J.; C. W. G. Broughton, General Electric delayed for some time while ex- the FM outlet. Other speakers E. Arney Jr., NAB, Washington. Co., Syracuse; Kenyon Brown, KWFT- periments have been conducted in program FM Wichita Falls, Tex.; W. J. Brown, added to the afternoon are B Consultant, Cleveland; John F. Bundy. New York and elsewhere. J. Frank Knebel, WMFU Craw- R. R. Baker, WTRC -FM Elkhart, WCTW New Castle, Ind. fordsville, Ind.; Robert F. Wolfe, Ind.; C. G. Barker, Magnecord Inc., Waltham, Mass.; W. D. Crawford, Chicago; Dean L. Barnhart, Goshen, Westinghouse Electric Corp., Baltimore; WFRO Fremont, Ohio; Edward Ind.; Howard Barrett, KRBC -FM, Abi- P. L. Chamberlain, General Electric Elliott Crooks, Radio Inventions, New Breen, KFMY Fort Dodge, Iowa. lene, Tex.; Jack Barton, Capitol Rec- Co., Syracuse: Wells R. Chapin, KWGD York; George Crowell, Stromberg- ords, Hollywood; Edward F. Baughn, St. Louis; James E. Charlet, WCLC Carlson Co., Rochester. Raymond F. Kohn, WFMZ Al- WPAG -FM Ann Arbor, Mich.; Bryce Clarksville, Tenn.; W. E. Chilton Jr., lentown, Pa., an FMA director, P. Beard, WSTP -FM Salisbury, N. C.; WGAZ Charleston, W. Va.; S. A. Cis - D Alex P. Beard, WSTP -FM Salisbury, ler, WXLW-FM Indianapolis; John F. Harry J. Daly, Washington, Everett will preside at the Tuesday morn- N. C.; J. P. Beard, KBTM Jonesboro, Clagett, Washington; Marion Claire, L. Dillard, WASH Washington; Robert ing session. Added to the morning Ark.; Rev. M. J. Beemster, WTAQ-FM WGNB Chicago; P. H. Clark, RCA - Diller, WBNU -FM Aurora, Ill.; Robert Green Bay, Wis.; Robert M. Beer, Victor, Camden, N. J.; Robert Conner, K. Dixon, Raytheon Mfg. Co., Waltham, lineup is a talk by Cy Newman, WATG -FM Ashland, Ohio; H. Z. Ben- KBOA Kennett, Mo.; David S. Cook, Mass.; Donald L. Dobson, WBNB Beloit, radio director of Meneough, Mar- ton, WILA Woodstock, Ill.; Frank L. Stromberg - Carlson Co., Rochester; Wis.; D. A. Dollar, RCA -Victor, Cam- Bishop, KFLE -FM Denver; M. M. Wilton W. Cook, KUHF Houston; B. den, N. J.; Dale Drake, WRR -FM tin & Seymout, Des Moines. Others Blink, Standard Radio, Chicago; Wil- C. Corrigan, KOAD Omaha; Benedict Dallas; Michael H. Dyk, Blue Island, Dl. added to the morning agenda are liam Boese, FCC, Washington; John Cottone, FCC, Washington; G. W. E WQQW -FM W. Boler, KIOA Des Moines; Hale Covington Jr., WCOV -FM Montgomery, Robert M. Ellis, Photofact Servicer, M. Robert Rogers, Bondurant, WJBC - FM Bloomington, Ala.; Wayne Coy, FCC, Washington; Washington; Thomas F. McNulty, Dl.; M. J. Bonebrake, KOCY -FM Okla- Warren Cozzens, Raytheon Mfg. Co., (Continued on page 58) BROADCASTING Telecasting September 27, 1948 Page 25 Demos' Tops $750,000; GOP Splurges PARTY BUDGETS By ED KEYS dress the nation's women in an North Carolina's State Demo- casting activities on the regional, UNOFFICIAL estimates indicate ABC broadcast today (Sept. 27). cratic Committee has lined up a state and local levels. that Democratic expenditures for Point of origin was not known late five- station "network" for a speech Gov. Thomas E. Dewey's speech radio time during the current na- last Thursday. by Sen. Barkley, Democratic Vice from Des Moines, by contrast to tional campaigns will be small in Future strategy for the Demo- Presidential candidate, 8:30 -9 p.m. the Democrats' $16,000 Iowa ex- comparison with those of the Re- crats, observers believe, will be (EST), today (Sept. 27). His talk penditure, cost somewhere in the publicans. reliance, as nearly as possible, from Asheville's municipal audi- neighborhood of $50,000. Reports that the Democratic upon transcribed shows and sus- torium will originate from WWNC Utah's Republican State Cen- National Committee had estab- taining time, except for those Asheville and be carried simulta- tral Committee claims establish- lished a radio campaign chest of major national broadcasts being neously by WSJS Winston -Salem, ment of a precedent in state poli- from $750,000 to $960,000 were planned for the most effective time WBIG Greensboro, WPTF Raleigh tical circles. GOP officials there purchased television confirmed last Thursday as "sub- and place. In the President's 40 and WBT Charlotte. time on stantially correct" by Kenneth Fry, talks and speeches recently along KDYL -W6 %IS Salt Lake City for national radio director of the com- his campaign trail his remarks Republicans Splurge the coverage of Gov. Earl War- mittee. During the 1944 campaign have reached the public almost en- Republicans, meanwhile, continue ren's recent address there. the Democrats spent $714,000 for tirely through sustaining broad- to splurge on national radio time The Republican Presidential can- radio time. Outside groups, how- casts. and have intensified their broad- didate was heard from Denver ever, paid for a number of major last Tuesday over CBS and Don broadcasts that year on behalf of Lee stations. The Denver speech the Democrats. was rebroadcast the following Ed Ingle, national radio direc- night over an ABC Eastern net- tor of the Republican National work of 76 stations. Gov. Dewey Committee, refused comment on the plunged for time on two networks, proposed expenditures of the GOP. CBS and MBS, when speaking It was generally believed, however, from Des Moines Sept. 20. Such that the Republican budget might lavish coverage in the early part be revealed soon. Keeping wraps of the campaign clearly indicates on radio budgets until one or the the GOP national committee will other party has "tipped its hand" easily reach the maximum $1 mil- is a strategy common to both major lion expenditures permitted by law, parties. observers say. It is expected that more than Gov. Dewey's speech from Los $600,000 of the Democrats' na- Angeles' Hollywood Bowl last Fri- tional allocation to radio will be day was carried by NBC to lis- expended during October. The chest teners in 11 Western states. The was drained of about $16,000 for following day his remarks from President Truman's speech at Dex- San Francisco were carried over ter, Iowa. Speech originated with PRESIDENT TRUMAN 111 k greeted by Herb Plambeck, WHO Des Moines farm service a network of ABC stations. WHO Des Moines, an NBC out- director, at the WHO National Plowing Match and Soil Conservation Field Day Sept. Mr. Ingle last week announced let, and then was rebroadcast over 18. Standing at extreme right is Col. B. J. Palmer, president of Central Broadcasting the appointment of the following the full network of MBS. During Co., WHO licensee, and beside him is Margaret Truman. The station reports that regional radio directors, whose September the committee allowed approximately 100,000 people attended the event which is dedicated to education duties will include the placement about $110,000 for broadcasts. in the interest of soil conservation. Conservation officials and farmers gave demonstra- of recorded rebroadcasts and spot President Truman and Sen. Al- tions of 29 conservation practices, rebuilding a farm, and 40 plowmen from 10 states announcements on regional net- ben W. Barkley (D -Ky.) will ad- competed for championship titles in four classes. works and independent stations: Fred Baker, Seattle, Wash. regional radio representative for the eleven far Western states. Alabama -Percy J. McCarron, Mo- Local bile: Arizona -Charles H. Garland with Radio Shines KOOL Phoenix; Northern California TRUMAN TREK Eric Cullenward, San Francisco; South-- ern California Charles Bowen, Los Angeles; Colorado- -Ed M. Hunter, LOCAL STATIONS, pin -pointing the stops along a ruggedly traveled talks by the President. KFXJ Denver; Connecticut -Milton Meyers, radio spotlight and network corres- Grand Junction, Hartford; Illinois -Dave Edelson, Chi- 9,500 -mile route, are enjoying the Col., and KFBK cago; Indiana -Larry Richardson, In- pondents are deriving sleepless eyes from sleepless nights aboard Presi- Sacramento carried such broad- dianapolis; Iowa -Robert Klauergn, dent Truman's Campaign Special. At week's end, the 17 -car train was casts. Des Moines; Kansas -Wendell Elliott, Topeka; Kentucky-Seaton Hoff, Louis - making its long weary way home- After clearing in advance with ville; Massachuesetts -Phll Clark, Bos- ward after covering the Southern ton; Michigan-Hal G. Trump, Detroit; coverage of the plainly political the Secret Service prior to the New Jersey -Harold J. Adonis, Newark; Pacific Coast. addresses than usual due to the Special's arrival, stations lift Ohio -Wilbur Ammon, Columbus; Okla- their microphones up to the po- homa-Lawson Taylor, Oklahoma City; In all, Candidate Truman al- limited funds of the National Dem- Oregon -Sam Wilderman, Portland; ready has given more than 40 ocratic Committee, it was under- dium on the platform rail of the Pennsylvania-Lee Greenhouse, Phila- talks at almost every town President's car. This shelf is delphia; Rhode Island Arthur -and stood. The visit of a President of Braitsch, Providence; South -Dakota and city, his visit was broadcast, the United States for most of the equipped with strong spring clips Tony Pally, with KABR Aberdeen;- mostly on a local sustaining basis. 125 into which the microphones can Tennessee -Cecil Jones, Nashville; Utah cities and towns marked for -D. K. Moffat, Salt Lake City; West stops on the 16 -day trek, has been be fitted in a matter of seconds. Local radio took the initiative Many Virginia - Phil Conley, Charleston; at the outset when the President an historic event, nonetheless of the stations broke out Wyoming-E. Bryon Hirst, Cheyenne; - with snappy-colored call letter Louisiana -Henry Plater, New Orleans made his first major address -the and local stations are according and District of Columbia -Paul Bolton, policy speech Dexter, all -out coverage. It is a natural flags, sometimes to the displeasure Washington. farm -in of news photographers Iowa, Sept. 18. The occasion was for special events men. who whip- The Progressive Party has ped out flash -bulbs at every stop. the annual plowing contest con- The President's Denver conserva- turned its back on newspaper ad- ducted by WHO Des Moines, whose tion speech was carried commer- In other cases, mike men get as vertising and is buying only radio farm director, Herb Plambeck, cially on KLZ Denver. And time close as the crowds will safely per- time. Henry Wallace has opened served as master of ceremonies allotment for the reclamation and mit. As with the Army Air Corps, a series of Monday night NBC and introduced the President to power address at Salt Lake City nothing can stop them. Thus some broadcasts reportedly costing the 100,000 farmers and their fam- was forthcoming on KSL and broadcasts emanated from the third party about $200,000. ilies. Col. B. J. Palmer and Ralph KDYL in city. tops of freight cars and station During their first month of po- that sheds. One Evans, president and vice presi- In addition, local Democratic fearless radio reporter litical life, the States' Rights Dem- dent, respectively, of WHO, groups have bought up local broad- manned a mike while hanging pre- ocrats operated in the red. Receipts boarded the Special as Mr. Tru- casts several stops, cariously from a signal tower. totalled $13,449 and expenditures at other build- Network reporters aboard the man's guests. ing quarter or half -hour pro - $14,890 during the period from There has been less network grams around the brief platform (Continued on page 60) Aug. 4 through Aug. 31. Page 26 September 27, 1948 BROADCASTING Telecasting RELAY RUMPUS Philco Hits AT&T Action CORP. last week started points. Such connection was not per- PHILCO mitted by the provision of the above injunction proceedings against Television stories, on other pages, in this issue: tariff because facilities of the AT&T American Telephone and Tele- Co. were available and could be provided between New York and Phila- graph Co. charging the AT &T with Telestatus: Planning Audience Research 14 delphia. violations of the Federal Commu- TV Band Expansion 21 2. It is the position of the AT&T NBC TV Affiliate Contract Unveiled at Sun Valley 23 Co. that this provision of the tariff nications Act and urging the U. S. is essential to the development of District Court to compel the com- Capt. Eddy Will Direct TV for Meredith Publishing 30 nationwide television network service mon Committee Drafting Code for ITPA 32 at reasonable rates. The company in- carrier to relay its programs. tends to give the best possible net- According to the suit filed last Paramount to Extend Theatre TV Service 32 work service and its ability to trans- Tuesday, AT &T is seeking to NBC Announces AM, TV Election Coverage Plans 46 mit television programs could be ad- versely affected by the use of facilities "coerce and compel Philco to aban- WCAU -TV's New Rate Card Reflects Boost 46 over which it had no supervision. don the use of its own relay and RCA 16 -Inch TV Tube Planned in Quantity 46 3. The above mentioned tariff Is FCC New Type Television Research Is Offered 48 now under consideration by the make a connection with AT &T's in their Docket 8963, to which AT&T carrier facility in Philadelphia." WBAP -TV Makes Debut 54 and Western Union are respondents. Specifically, the suit alleged that VA Includes Video in Year's Planning 54 Philco Corp. has intervened in this case WCBS -TV Boosts Bask Time Rates 54 which is scheduled for hearing on Philco wishes to originate a pro- Sept. 28. New RCA Theatre Video Projector to Be Shown 75 gram in Philadelphia, carry it to 17 New Advertisers Buy Time on WCAU -TV 79 A spokesman of the telephone New York, via its own relay, Phillips -Jones Takes Two Fall TV Programs 87 company explained that since it and then use AT &T facilities to For television personnel changes, programs. etc., see various has the responsibility of providing send it on to Boston. It charged all coun- notes departments in. this issue service in parts of the that AT &T wanted to use its fa- try, over all types of terrain, cilities for the whole route. AT &T takes the view that it Program involved was Dr. Roy The suit, stating that AT &T as meantime. should be protected from competi- K. Marshall's The Nature of a common carrier is bound to fur- Asked for an outline of its position operating only in thickly Things, which WPTZ originates nish its facilities, asks that the populated easy -to -serve areas and for NBC at 8:15 p.m. Thursdays. tion, AT &T issued the following court order AT &T to carry Dr. statement to BROADCASTING: that the rates for service should Philco carried the program to be the country. This Marshall's program to Boston 1. FCC Tariff 216 of the AT&T Co. averaged for New York over its own relay and to compel it to supply WPTZ provides that its interexchange video philosophy was adopted for and then asked AT &T to carry it channel facilities may be connected by is with the football telecast. the customer with the interexchange telephone service, he said, but to Boston. Twice in successive An immediate temporary order video channe' f.cilities of others only equally applicable to network weeks AT &T refused, it was al- when the telephone company cannot, video was asked, but Judge William H. upon reasonable advance notice from service for sound and broad- leged. Kirkpatrick set argument for a the customer, make available video casters. He added that the com- Grid Pickup Complaint channel facilities for through trans- pany's engineers dislike accepting later date (Sept. 24) in order to mission. Another complaint was the to give AT &T time to prepare an The restriction on interconnec_ responsibility for facilities over Philco charge that AT &T had no- answer. tlons contained in this tariff is simi- which they have no control, mak- lar to restrictions contained for many ing it plain that this is a general tified the National Broadcasting The suit was filed by Charles years in tariffs covering other services Co. that it would transmit the T. Thompson of the law firm of offered by the telephone company, in- principle and in no sense a com- cluding the AT &T Co. tariff covering ment on, or criticism of, Philco's Army -Villanova football telecast Ballard, Spahr, Andrews and In- channels for program transmission in Saturday (Sept. 25) from West gersoll, Philadephia. He said that connection with radio broadcasting. radio relay service. In the case involved in this litiga- NBC is a Point for NBC only on con- the same dispute is due to be tion, Philco has radio relay facilities officially maintaining dition that NBC deny this pro- heard this week by the FCC pro- for television between New York and neutral position in the matter and to television Philadelphia which they wish to have last week answered all queries gram Philco's station vided the Philadelphia court does interconnected with AT &T facilities in Philadelphia. not assume jurisdiction in the between New York and Boston or other with "no comment."

WSB - TV IN ATLANTA OPENING ON SEPT. 29 Half -Million in U. S. WSB -TV Atlanta will start opera- TOTAL TV SETS tion Sept. 29 on Channel 8, 180- 186 mc, the station reports. Open- (See production story page 84) population of 46,743,100, according the number of television stations ing day ceremonies will be divided AS OF SEPT. 1, there were 540,- to a survey by the NBC research on the air in each follow: into three segments: official open- 000 television sets in the U. S., department. ing, preview of WSB -TV programs located in cities having a total Circulation of sets by cities and No. of Popu- ' Set Cir- and full length motion picture. City Stations lotion culation Baltimore 2 1,312,000 18,500 During the official opening Dr. Boston 2 3,116,800 16,500 Munroe Willey will pronounce the Buffalo 1 1,069,500 3,700 invocation and benediction. Other Chicago 2 4,920,900 37,500 Cincinnati 1 929,100 Atlanta officials to appear on 5,000 Cleveland 1 1,431,500 8,400

WSB -TV are: Gov. M. E. Thomp- Detroit 1 3,057,100 10,400 son; Gov. -Elect Herman Talmadge; Los Angeles 3 4,013,300 29,700 Milwaukee 1 932,600 5,200 Mayor William B. Hartsfield; R. Minn. -St. Paul 1 1,073,800 3,500

L. Doyal, chairman of Fulton Coun- New Haven 1 556,200 6,600 ty commission; A. L. Zachry, presi- New York 6 12,279,400 260,000 of Philadelphia 3 3,400,900 64,400 dent Atlanta Chamber of Com- Richmond 1 303,800 2,200 merce; Dr. William Paty, chancel- Salt Lake City 1 251,200 600 lor of University System, and Miss Schenectady 1 487,300 8,600 st. Louis 1 1,619,500 9,300

Ira Jarrell, superintendent of At- Toledo 1 383,700 1,600 lanta public schools. Washington 3 1,326,000 16,600 During second segment programs SUB TOTAL 33 42,464,600 508,300 to be previewed include: Gilpin Atlanta 567,700 1,500 Dallas 545,400 2,200 Marionettes, Monkey Business, a Dayton 364,100 350 sports show with Thad Horton and Indianapolis 545,000 200 Dorothy Kirby, news with Jimmy Louisville 562,400 500 Bridges - Memphis 415,400 1,000 and Lee Jordan, Bill Pack Miami 333,600 800 ham's Pantry Party and the Sun- Peoria 221,400 200 shine Boys. Providence 723,500 1.500 The full length feature film Others 23,450 GRAND TOTAL 46,743,100 540,000 selected by Jean Hendrix, WSB - Drawn for BROADCASTING by Sid Rix As noted above, sets have been distributed TV film director, is "Cheers for to several cities where as of the time of this Miss Bishop" with Martha Scott. "He couldn't wait to see it on his set at home ". survey no te'evision service yet existed. BROADCASTING Telecasting September 27, 1948 Page 27 `PUBLIC INTEREST' You Define It, Coy Tells Congress ANSWERING the House Select Harness (R- Ind.), which contended over their radio stations by political Because of the conflict the FCC does Committee's interim report attack- that the two decisions followed candidates. assure broadcasters who are honest and a The FCC does not stand alone in its conscientious and who do not use this ing FCC's Scott and Port Huron "dangerous and mischievous line views about Sec. 315 of the Communi- conflict of state and federal law to decisions [BROADCASTING, Sept. 20], of reasoning," that FCC had in- cations Act. 8. 1333, a bill to amend the favor one political candidate over Communications Act of 1934, as amend- another that they need not fear any FCC Chairman Wayne Coy last dulged in careless language "for ed, and for other purposes, reported capricious action by the Commission. week called upon Congress to re- some time," and that the contro- to the Senate of the United States on The question which needs to be set- define "public interest" if the Com- versial June 9, 1948, contains the following tled by an act of Congress is the ques- language of the decisions provisions bearing upon this problem: tion of whether the broadcaster is mission's conception of it is found should be deleted. "The licensee of any station so used liable under the libel laws of his state to be wrong. shall have no power to censor, alter, -not whether he can censor or not. Extracts covering principal or in any manner affect or control the The law as it now stands clearly says In a personal statement defend- points of Chairman Coy's state- material broadcast under the provisions he cannot censor ... ing the two decisions (see extracts ment follow: of this section" The "Scott" Decision from text, below), Mr. Coy said In the report accompanying the re- The Scott decision does not say that In connection with the Interim Re- porting of this bill to the Senate, the when a radio station carries religious that if FCC's idea of public in- port of the Select Committee to In- Senate Committee on Interstate and broadcasts, atheists or persons or terest is questionable then it vestigate the FCC which was distribut- Foreign Commerce said with respect to groups with simiar views are entitled should be "thoroughly reviewed" ed on Friday afternoon, Sept. 17, for re- this section: to radio time for the expression of lease on Sunday, Sept.. 19, 1948, I have "The flat prohibition against the li- their views. I say this with full knowl- by Congress and that an appro- the following personal observations to censee of any station exercising any edge that some persons have misin- priate amendment of the Commu- make: censorship authority over any political terpreted the Scott decision to hold or public question discussion is re- opposite views to those expressed in the nications Act should be made if The "Port Huron" Decision The tained and emphasized. This means preceding sentence. But let the pertin- such a review shows FCC's con- difficult situation in which that the Commission cannot itself or ent part of the decision in this regard American broadcasters have found by rule or regulation require the li- speak for itself. ception to be faulty. themselves as a result of Sec. 315 of censee to censor, alter, or in any man- The Scott decision says: the Federal Communications Act For the most part his statement of ner affiect or control the subjeet mat- "Every idea does not rise to the dig- 1934, as amended, and its conflict with such broadcast was a reiteration of the position state libel laws is not the ter of any and the li- nity of a 'public controversy,' and every making of censee may not in his own discretion organization, regardless of membership which he and other Commission the FCC nor does it result from the exercise any such censorship auth- so- called "Port Huron" decision of the or the seriousness of its purposes, is spokesmen took in the course of Commission ... ority." not per se entitled to time on the air. .. S. 1333 includes a further provi- But an organization or idea may be the Select Committee's hearings The provided clause of Sec. 315, projected into the realm of controversy "That such licensee shall have no pow- sion as follows: "PROVIDED, That lion the two decisions [BROADCAST- er of censorship censees shall not be liable in any civil by virtue of being attacked. The hold- over the material or criminal action in any local, state ers of a belief should not be denied ING, Aug. 9. Sept. 6]. broadcast under the provisions of this the right to answer attacks upon them section," is the pertinent part of the or federal court because of any ma- Conflict in Laws section terial broadcast under the provisions or their belief soley because they are with respect to the Port Huron of this section except as to such ma- few in number. Because decision. Obviously, where a radio of the conflict between broadcast license is subject to crimi- terial as may be personally uttered by "The fact that a licensee's duty to state libel laws and the Port Hur- nal and civil prosecution the licensee or persons under his con- make time available for the presenta- under state trol." tion of opposing views on current con- on decision's view the federal laws if he permits defamatory or slan- that derous remarks to be uttered over his The question of whether or not a li- troversial issues of public importance ban on political censorship is abso- radio facilities, there is a conflict with censee is liable for libel uttered by may not extend to all possible differ- Sec. 315 of political his ences of opinion within the ambit of lute, he repeated, "the FCC does the Communications Act. candidates over radio human contemplation cannot serve as The FCC said in the Port Huron deci- facilities represents the conflict be- assure broadcasters who are honest tween Section 315 of the present Com- the basis for any rigid policy that time sion that provisions of state law must shall be denied for the presentation and conscientious and who do not yield to the provisions of the munications Act and state laws with Federal- respect to libel. The FCC's opinion is of views which may have a high degree use this conflict of state and fed- ly- enacted Sec. 315 of the Communica- of unpopularity. The criterion of the tions Act. Because of this view held that the present Act saves the licensee by liability for libel under state law. public interest in the field of broad- eral law to favor one political the Commission, it was the opinion of from casting clearly precludes a policy of candidate over another that they the FCC that radio broadcast licensees However, many of the states con- making radio wholly unavailable as a were not liable under state law for li- tinue to assert their jurisdiction in need not fear any capricious ac- belous and defamatory remarks made this matter. There is a real conflict. (Continued on page 62) tion by the Commission." The principle of the Scott decision, dealing with atheists' right to air time, is "that the radio broadcast licensee in exercising his P. R. Main Problem judgment as to what is a contro- FCC PROBE PLANS versial issue should not deny time over his broadcast facilities for THE FUTURE course of the subjects taken up by the Commit- cial station that pays no taxes the expression of a particlular House Select Committee Investi- tee in public hearings. and is supported by tax funds. point of view solely because he gating the FCC will be mapped In some quarters it was felt Jose Ramon Quinones, president does not agree with that point of this week during conferences be- that the immediate concern of the of WAPA San Juan, told the NAB view," Chairman Coy declared. tween the Committee's chairman, Committee was the 14- month -old convention in Los Angeles last He denied flatly that the Scott de- its general counsel and members. FCC grant of a government -con- May that operation of a station cision gave atheists a right to Rep. Forest A. Harness (R- trolled station -WIPR -in Puerto by the insular government posed radio time whenever religious Ind.) , chairman of the House Rico. a threat to private operation. broadcasts are carried. Committee, is scheduled to re- Thomas Muniz, president of the Mr. Munit, who is secretary and Mr. Coy's statement was in reply turn to Washington Friday (Oct. Puerto Rico Broadcasters Assn., manager of WIAC San Juan, left to the report of the Select Com- 1) and will call the Committee ses- in Washington last Wednesday, Washington last Wednesday to mittee, headed by Rep. Forest A. sions, Frank T. Bow, general coun- conferred with Committee investi- await developments. The associa- sel of the committee, revealed. gators and with A. D. Willard Jr., tion plans to file a statement with FCC was assailed by the Com- NAB executive vice president. the FCC explaining the whole situation and showing why the mittee a fortnight ago in a math - Probe Underway ing interim report to Congress station should not be granted. The Committee [BROADCASTING, Sept. 20 The launched an in- WIPR has been under construc- J. vestigation into the Committee charged that the Com- insular grant tion nearly a year. It has a CP for mission had exceeded its authority after receiving complaints from 10 kw on 940 kc. 20 the and invaded the legislative field of island's 22 broadcasters. Puerto Rican stations failed to by embarking upon "a dangerous A complete investigation of the protest the original WIPR applica- and mischievous line of reasoning" grant was urged recently also by tion in 1946, according to Mr. Mu- Goar Mestre in its Port Huron decision on poli- of Cuba, newly- elect- niz, because they were not yet or- ed president of the tical broadcasts and its Scott deci- Inter- Ameri- ganized. sion, dealing with atheists' rights can Broadcasting Assn. [BROAD- Puerto Rican government de- to radio time. CASTING, Sept. 13]. partments have been given lavish CERTIFICATES of commendation in Private broadcasters of the amounts of time by private sta- recognition of ABC's cooperation in the was not It known to what extent island feel the grant for WIPR, tions, according to Mr: Muniz. recruiting program of the National investigators had examined the 10-kw government outlet on 940 Agencies benefiting have been the Guard are awarded FCC's to Mark Woods (r), controversial Blue Book, kc, will jeopardize their commer- Dept. of Education, Dept. of Agri- ABC president, and Paul Whiteman, vice prescribing a programming form- cial operations. culture, Dept. of Labor, U. of president and director of music for ula for broadcasters. Some ob- They contend, through the in- Puerto Rico and others. He said ABC, by Maj. Ralph E. Pearson, repre- servers were confident, however, sular association, that they will be they have been given "all the senting the National Guard Bureau. that this might be one of the next forced to compete with a commer- help they want." Page 28 September 27, 1948 BROADCASTING Telecasting WITH'S MEMO Says FCC Has Lottery Powers WITH Baltimore has giveaway pr ograins but will be happy to give acts does not accord immunity from does not lend itself to police regu- them up if the FCC adopts proposed anti -lottery rules, and other sta- administrative control. "The act lation. From its very nature, as tions abandon such programs, the FCC was told in a memorandum of codification is not an act for an organized activity catering for filed by WITH Friday. the wrecking of administration trade, it cannot be left to the pri- Paul A. Porter, former FCC WITH contends. "WITH firmly be- agencies," it is contended. vate promoter." chairman and now a member of lieves that 'forced listening' if car- FCC has both the power and WITH takes the stand that the the law firm of Arnold, Fortas & ried to its ultimate can have only the duty to issue the proposed lot- gift enterprises and schemes at Porter, wrote the 42 -page memo- the result of reducing broadcasting tery rules upon a finding that the which the proposed rules are aimed randum, in which the FCC's power to a cheap and unsavory medium of condemned practice has become suf- fall squarely within the legal defi- to adopt anti -lottery rules is sup- advertising and debase its proven ficiently widespread to warrant nition of a lottery. It describes ported. value as an instrument of com- specific regulations, WITH argues. them as "the old advertising lot- The Baltimore independent's mercial utility, public entertain- Transfer of Section 316 to the tery adapted to the distinctive cir- memorandum goes centuries back ment and enlightenment." code "underscores the fact that the cumstances of radio broadcasting." into legal and lottery lore to pro- Failure of the FCC to act, says conduct, of a lottery is a crime," Grafting of the gift technique vide background for documented WITH, "will be construed as an says WITH, which holds the FCC on programs makes them an in- arguments in which evils of gam- invitation to the exercise of in- is under a legal duty to prevent strument in the sale of merchan- ing devices are cited and regula- genious evasion by a minority of such broadcasts. "The crime can- dise, it is charged. The three ele- tory powers of the FCC are sup- broadcasters who are unwilling to not be committed unless the Com- ments of a lottery- chance, prize ported. compete in the market place on mission lends the instrument." and consideration -are said to be Special target of the statement merit and further degradation of `Largely Academic' present in gift programs, complete- is program standards would seem in- ly satisfying the law. the contention that the FCC Argument that Section 326 of the has been shorn of its lottery -con- evitable." Extensive arguments and cita- Act, forbidding censorship, stops trol powers by transfer of Section the FCC from issuing the pro- NIGHTTIME PACKAGE 316 to the Criminal Code. Cited are tions are offered to support the FCC's power to issue the proposed posed rules is passed off as "large- SHOW IS ORGANIZED large numbers of functions of other ly academic." government agencies where similar lottery regulations despite the AIMING at nighttime driving au- transfer of Section 316 to the Crim- "Broadcasters -and their spon- dience from California through transfers have been made in the sors -under the proposed rules will codification process, Mr. Porter inal Code. Parallel situations in the Arizona, Pioneer Broadcasting be just as free, as they would with- arguing Congress had no intention Communications Act, such as po- has been organized, with Robert impairing litical broadcasts, are cited, with out them, to put on quizzes, to E. Morris as president and gen- of the substance of the stop the music, to parade esoteric Communications Act. emphasis on the increasing import- eral manager. Programs will be ance given by the courts to legis- information, to induce human be- broadcast from midnight to 6 a.m. Listener Appeal lative intent. ings to put their intellectual proc- Stations which will tie together WITH would like to be free esses on exhibition, or to serve up starting Oct. 1, are: KPHO to Suggests Course elements appeal for listeners solely through from these and other Phoenix, KCUB Blythe, KGI San the quality of its programs, it is The FCC can meet the lottery what seems to them good, proper, Fernando, KCNA Tucson, KROP argued, fearing that if giveaways problem by setting for hearing the or rightfully commercial," says Brawley, KVOE Santa Ana, are not checked they will lead to licenses of all stations engaging in WITH. "But they must no longer KWRZ Flagstaff, KREO Indio, lower program standards. WITH practices the proposed rules would frame such programs within the KYUM Yuma, KPRO Riverside, KSON San Diego. All is operated by Thomas G. Tinsley prohibit, WITH suggests, antici- covers of a gift enterprise." program- pating "widespread consternation The history and moral aspects ming will be fed by line from Los Jr. Angeles. "Broadcasting is a medium which and anguished criticism from the of lotteries and lottery laws are re- can survive and expand on the great majority of broadcasters." viewed at length by WITH. The Base rate for one hour once merits of its own service and does It is also suggested the Commis- station contends that the moral weekly via all 11 stations on 52- not require devious hypodermics to sion has been "derelict" in per- code, enacted into federal and state week basis is $238. stimulate public acceptance," mitting growth of this type of law, imposes "a strict and broad Sales will be based on the total broadcast. prohibition upon lotteries." The package. Sales story will be pred- In arguments built around Sec- station continues: "Tolerance is to icated on heavy tourist driving STANTON NAMES AAW tion 316, it is noted that imposition be accorded to gaming only where between Arizona and California to of criminal penalties for specified it is strictly a private matter and escape daytime desert heat. ACTIVITIES CHAIRMEN SEVEN CHAIRMEN have been named by Advertising Assn. of the West President Gilbert L. Stan- Its Ban ton to lead the groups advertising and business program. DUAL IDENTIFICATION BA" Urges Those appointed are: Charles H. FIRST blow at the double call letter practice ( "This is W W W W and with the term "FM" through AM Ferguson, vice president in charge WWWW -FM ") was aimed last week at AM -FM stations by BMB. station breaks. of BBDO, San Francisco, public The industry research group has proposed to NAB that the associa- On the other hand, many per- activities; Don Belding, chairman tion ask the FCC to issue a rule banning the practice. sons contend that the double let- of board, Foote, Cone & Belding, Meeting last Monday in New ters are both deceptive and con- Los Angeles, advertising commis- York, the BMB board sharply Judge Miller will submit the mat- fusing. They argue that large sion; Robert J. McAndrews, pro- criticized double call letters. BMB ter to the NAB board. numbers of listeners who have motion director Young & Rubicam, AM -only sets actually believe they objects to the dual calls because Practically all board members Hollywood, publicity ; Mrs. Claire are listening to FM. On behalf of they cause confusion in conduct- representing AM stations also Drew Forbes, Forbes Adv., Santa ing audience surveys. FM's high -fidelity advocates, it is Barbara, senior advisor for junior the have FM outlets and many of them maintained that the public will BMB did not go direct to to the double division; George Weber, vice pres- FCC with its complaint, however, are understood use never learn to desire FM's static - ident, Mac Wilkins, Cole & Weber, feeling that its advertiser and calls. less signal if they identify AM Seattle, program chairman for agency board members are not di- FM Assn. may take up the ques- broadcasts with FM calls. Vancouver convention; Howard rectly affected. The research or- tion at its three -day convention BMB spokesmen called double Willoughby Sunset Magazine, San ganization feels that NAB, as sta- starting today (Sept. 27) in Chi- identification "a troubling research Francisco, finance committee: Ger- tion spokesman, should take the cago. Many FM stations are af- problem" and pointed out that ard C. MacCallum, Round -up Gro- action. filiates of AM outlets using dou- BMB's new ballot includes space cery Co., Spokane, school commit- A letter asking NAB to act on ble identification. for listing of dial location as well tee. dual identification was sent to Everett L. Dillard, FMA's retir- as call letters for each station. Association will hold mid -winter NAB President Justin Miller, now ing president, said the dual calls The dial location device in most conference at Santa Barbara, Jan. on the West Coast following the have provided one of FM's strong- cases reveals whether the FM sta- 23-26, and 46th annual convention series of district meetings that est promotion devices. Millions of tion listing actually is an AM out- in Vancouver, B. C., June 26 -29. ended a week ago. It is expected listeners have become familiar let using double call letters. BROADCASTING Telecasting September 27, 1948 Page 29 SEVERAL NAB officials and station executives talking things over at cocktail party given at the Early Birds Club, Spokane, during the NAB District 17 meeting are (I to rl Harry Spence, president of KXRO Aberdeen, Wash., and District 17 director; Judge Justin Miller, NAB president; S. W. McCready, general manager of KUGN Eugene, Ore.; C. O. Fisher, assistant general manager of KUGN; Harold NAB DIST. 17 cocktail party photographer snapped this group of Spokane and Fair, director of NAB Program Dept.; and Richard (Dick) Doherty, director of NAB Portland station executives. Seated II to rl: Harvey Wixon, KGA Spokane manager; Employer -Employe Relations Dept. Wallace Brazeal, vice president of KHQ Spokane; Tom Swofford, assistant general manager, KPOJ Portland; Richard Brown, KPOJ general manager; Harry Lantry, R. G. McBroom, KFIO Spokane manager. KNEW Spokane general manager; general C -P -P JINGLES Standing: Robert H. Wesson (I), national sales manager of KHO, and Cole E. Wylie, Eddy Will Direct KREM Spokane general manager. Contests Spearhead Campaign I For Super Suds TV for Meredith Iowa Magazine Publishers Retain Legality Doubts Arise SIX weekly jingle contests, with Head of Television Assoc. awards of four new Ford cars CAPT. WILLIAM C. EDDY, pres- AFM OFFER During Lull each week, will help to spearhead the Palmolive-Peet fall ident of Television Assoc. Inc., Colgate- Chicago, technique promotion campaign for Super has been retained as di- WELFARE FUND proposed by AFM President James C. rector of television activities for Suds. Spots and chain breaks in Petrillo awaits ruling by at least two governmental agencies as to its Meredith Publishing Co., Des legality under the Taft -Hartley Act [BROADCASTING, Sept. 20]. one- minute announcements are currently being distributed through- Moines, publishers of Better The Petrillo plan involves a trusteeship arrangement for admin- Homes & Gardens and Successful istration of a royalty fund based out the country. Farming magazines. Oct. 3 and on sales of records and transcrip- Contests will begin In making the employes. The fur industry has run through Nov. 20. A total of announcement tions. a somewhat similar operation, but yesterday (Sept. 26), E. T. Mere- Favorable rulings by federal 24 Fords and 1,548 additional all employes are eligible for bene- including dith, vice president and general agencies would lead to resump- prizes will be awarded, manager fits. GE Rotary Ironers, hand irons of the publishing firm, tion of AFM- recorder negotiations, Complicating the Petrillo pro- said Capt. Eddy's "great contri- it is believed. However, legal spe- and 900 separate awards of a full posal is the fact that the desire supply of the soap powder. bution to the art and technique of cialists in Washington have voiced year's television is of Petrillo apparently is to collect The switch of Blondie to the-full evidenced by his some doubt about the Petrillo from recording companies royal- more than 100 television, radio idea though they had not yet NBC network, starting Wednes- ties based on services of record- is of and electronics patents." had a chance to study its details. day, Oct. 6, 8-8:30 p.m. part Eddy, ing musicians, place disbursement the stepped -up promotion. William Capt. under whose direc- Checks at the Dept. of Justice, tion some 86,000 radio and radar in the hands of a trustee and then Esty & Co. is the agency. Treasury and National Labor Re- pay the benefits to non-recording technicians were trained during lations Board in Washington musicians. the war, resigned recently after failed to produce any light on the T -H Provision Frankel Named to Head nine years of directing television whereabouts of any requests for Radio at Murphy - Lillis operations of Paramount Pictures' interpretation of the fund's le- The question. it is nointed out, Chicago outlet, WBKB. MURPHY INC., New gality. At NLRB it was stated that centers around the Taft -Hartley -LILLIS Meredith Publishing Co. has one been made provision forbidding dissemination York, producers of motion pic- television station under construc- the requests might have and industrial at a regional office. of money from a welfare fund to tures for television tion in Syracuse, N. Y., and appli- people who do not contribute to use, has established a radio de- cations pending for channels in Possibility developed last week partment headed by Mortimer that the Industry Music Committee the fund. two other New York cities, Ro- Thus the independent trustee Frankel, former associate script chester and Albany [BROADCAST- might meet soon with the union editor for CBS. president. NAB President Justin concept. while accented as legal in ING, May 3, April 19]. itself, doesn't necessarily provide The new department's first con- The Syracuse station will op- Miller and Richard P. Doherty, been signed a device that would put the Pe- tract has with Ade- erate on Channel 8 (180 -186 mc) NAB director of employe -employer laide Hawley, fashion commenta- relations, were expected back at trillo plan outside the Taft-Hart- with 15 kw visual and 7.5 kw ley ban, according tor, for a five -minute program aural. Meredith's Washington headquarters this to legal ob- titled Fashion Flashes, starting Rochester appli- week following the second seg- servers, especially if the union ex- cation is for Channel 11 (198 -204 ercises control over the disbnrae- next month. mc) and its Albany application ment of NAB district meetings. Fashion Flashes will be tran- ment of benefits. The whole for Channel 9 (186 -192 mc). Pending before regional offices matter scribed for local broadcast on could hinge on this matter of of NLRB are complaints by two about 75 stations AFM influence over the way funds WABD transcription manufacturers charg- are disbursed. Appointment ing the AFM with secondary boy - Stations to Get Invite ROY PASSMAN, former program cott, refusal to live up to terms and operations manager of WOL of contracts and other charges. GOP TV Program From `5th Network' Soon Washington, has been appointed Source of Funds AN AUDIENCE participation FOLLOWING the "go- ahead" sig- assistant to Leonard Hole, general television program was to open nal from "Fifth Network" officials manager of WABD New York, It was explained informally in the Women's National Republican in the East, George Roesler, sales DuMont video station. Beginning Washington that trustee royalty Club campaign for Dewey and manager of Radio America Inc. as a page boy at CBS in 1934, Mr. funds appear to be legal when Warren on Friday night, Sent. [BROADCASTING, Aug. 30, Sept. 6] Passman had advanced to assist- the same employes who donate 24. The 15-minute show on WNBT made plans in Chicago late last ant director of program opera- the money also receive benefits. New York was to have originated week to attend broadcasters' con- tions for the network by 1943, In the case of coal miners, pay- at the club's New York headquar- claves next month to line up sta- when he joined OWI for overseas ments into the trustee's fund are ters and had as principal speakers tions for the new network. service with ABSIE. He returned based on a per -ton fee, with all Mrs. Charles W. Weis Jr., asso- Sessions will include those of to CBS after the war as director members of the union entitled to ciate chairman of the campaign; NAB Districts 13, 6 and 5, and of operations for WTOP Wash- benefits and the mine owners ac- Mrs. John Davis Lodge and Col- meetings of the Mississippi and ington, transferring to WOL last tually providing aid for their own onel Frederick V. P. Bryan. Kentucky Broadcasting Assns. year. Page 30 September 27, 1948 BROADCASTING Telecasting Elementary, my dear Watson!

It wouldn't take the great Sherlock Holmes So if you're looking for the station that long to solve the problem of buying radio time produces low -cost sales, the station that is the in Baltimore -the nation's sixth largest market. big- bargain -buy, the station that has the big After a few minutes' study, he would say: audience at low cost, put W -I -T -H on that list of yours. Call in the Headley -Reed man, and get "Elementary, my dear Watson. The best buy the whole exciting story about W -I -T -H today. is the BIG independent with the BIG audience, Station W- I -T -H." Yes, sir! In this big, rich market, it's W -I -T -H WITH that delivers more listeners -per- dollar than any Baltimore A M Maryland F M other station in town. W -I -T -H covers 92.3% of Tom Tinsley, President Represented by Headley -Reed , all radio homes in the Baltimore trading area. J BROADCASTING Telecasting September 27. 1948 Page 31 U. S. Takes Beating in Europe HARMONI -CAT FIGHT RADIO TREATY Group Joins AFM, Averting Trouble for WENR -TV By J. FRANK BEATTY ly for propaganda purposes, since felt they had been taken for a AFM LOCAL 10, Chicago, UNCLE SAM will lose his elec- talking can be done even on a much ride, and Russia thereupon charged threat- tronic shirt in Occupied Germany narrower channel, it is pointed out. they were trying to sabotage pro- ened to torpedo the finale of the under terms of a new European Under treaty terms, the band ceedings. Spain was not permitted WENR -TV Chicago premiere Sept. broadcasting treaty. width will be 9 kc between 529 to take part in the conference. 17 by refusing to allow a local 60- The convention was adopted at and 1538 kc, narrowing to 8 kc Great Britain and France also piece orchestra to play "Rhapsody the European Conference of from 1538 to 1602 kc. In the long - lost frequencies in occupied Ger- in Blue" under the direction of Copenhagen, which adjourned Sept. wave European band (155-281 kc) many, but they prefer to cover Paul Whiteman, unless the famous mouth-organ players, 15 after two months of diplomatic the separation is 9 kc, which ap- from their home stations and suf- Harmonicats, juggling led by Russia. plies also to the special 420, 433 fer no actual loss while enjoying joined the AFM, it was learned Scars of the Copenhagen fracas and 520 -kc channels enjoyed by gains as a result of the channel shortly after the WENR -TV in- will be carried into the High-Fre- certain nations. narrowing. Frequencies were tak- augural. In general the con- en At of quency Conference, now in - Copenhagen away from Germany on the the- the urging Carl Bauman, the pre vention is patterned paratory stage at Mexico City, and after the 1933 ory that the nation started the vice president of Local 10, the Har- Lucerne treaty which was in ef- war may have a profound impact on and therefore should be pun- monicats, who preceded "Rhapso- fect prior to World War II. The ished. Argument that meeting when opens Oct. that the stations dy" on the program by 45 minutes, it Montreux treaty adopted in 1938 in occupied 22. Germany are not Ger- resigned from the American Guild never went into effect because of man, and that there really isn't a Almost revolutionary were some of Variety Artists and joined AFM. the war. German nation any more, failed to They are reported to have signed of the actions taken at Copen- The Copenhagen meeting was sway the powers. hagen. Their practical effect on less than two hours before the pro- originally scheduled to end Aug. That the U. S. won't be trampled gram got under way. standard broadcasting in Europe 15. According to word from Den- under is foreseen in action by our is open to doubt, according to ob- mark, AFM voted at the recent con- the Russian delegates delegation in refusing to accept its vention in servers, due to the fact that 24 of dragged out proceedings, Asbury Park, N. J., leading loss of German frequencies with- that harmonica players could the 25 approving nations attached to postponement of adjournment out protest. become AFM members if they chose, their signatures with reservations. until Sept. 10. The job of drafting The American delegation of ob- but it was understood they were In brief, the treaty includes these a plan was placed in the hands of servers consisted of Robert R. Bur- potent provisions: a working committee consisting of ton, associate chief, High Frequen- not obligated to join. Action of Mr. Narrows channel width from Russia, Great Britain, France and cy Group, State Dept., chairman; Bauman in insisting that the Har- 10to8or9kc. Yugoslavia. The last -named comes Richard J. Condon, Civil Affairs monicats join was considered ir- Adds more channels due to within the Russian sphere, giving Division, Dept. of Army, vice chair- regular by Chicago TV men in narrowing. the Soviets half the committee. man; John N. Plakias, first secre- view of fact the aggregation played s All the gravy grabbed by Submission of the plan was put tary, U. S. Embassy in Paris; on the Texaco Star Theater TV Russia, Great Britain and France. off until 8 p.m. Sept. 10, permit- Charles Lewis and Edward Mar- show recently in New York with- U. S. cut from 13 to 3 chan- ting little chance to study and dis- tin, Office of Military Government, out interference. nels in Occupied Germany. cuss its provisions. Small nations Berlin. Of 32 nations taking part in proceedings, seven refused to sign. Steering Committee PARAMOUNT EXTENDS They were Austria, Egypt, Iceland, THEATRE TV SERVICE Luxembourg, Sweden, Syria and ITPA CODE Drafng Rules Turkey. PARAMOUNT Pictures, which STEERING committee of the newly- formed Independent Of the 25 nations signed, Television Pro- last spring inaugurated large that ducers Assn. is drafting a code of practice for the all but one added reservations group whose mem- screen theatre television at the bership was reported to include some 75% of video program producers Paramount Theatre in New York which could reduce the treaty to outside of those employed by TV stations or advertising agencies. a scrap of paper by the time it [BROADCASTING, April 19], is pre- ITPA was organized Sept. 15 paring to install goes into effect in March 1950. at of the TV networks, with the dual similar equip- a meeting of about 100 producers ment in its theatres in Los An- The United States attended as in New York and purpose of making a contribution corporate papers to the public geles and Chicago. Equipment has an observer because of its interest will be filed in that state. Group entertainment and been delivered of auditioning programs of ITPA and is now being in Occupied Germany. The Ameri- endorsed the idea of organizing tested, and installation should be can delegation has protested vigor- as a professional organization members to prospective sponsors. Pro -tern officers completed in both cities by the end ously against the deal handed it by with the primary purpose of estab- elected were: of October. Martin Gosch, head of his own pro- European powers. lishing professional standards for Equipment utilized by Para- the members' mutual protection duction company, president Irvin Luxembourg's spokesmen told the Paul Sulds, also head of his own mount includes a fast -developing conference the nation simply and to insure the best possible film process which records programming. firm, vice president; Nathan M. the wouldn't observe the treaty. It, too, Rudich, Gainsborough Assoc., sec- video programs received at the took a beating. Group authorized the steering retary; Henry White, World theatre on film for projection over Great Britain and France led committee to draft a uniform Video, treasurer. the theatre's regular system with- the successful fight for narrowing clause covering rights, royalties, Steering committee members in 66 seconds of the time of re- time limitations, the channel widths to 8 and 9 kc. rebroadcasts by are: Charles Basch, Charles Basch ception. The filming process per- kinescopic recordings, Russia held out for 10 kc. In affix- etc., for in- Productions; Judy Dupuy, Video mits the video pickups to be shown ing its signature clusion in all contracts with TV Events; Stanley Simmons, North either immediately following re- to the treaty, broadcasters, and a standard Russia announced that if any na- dis- American Video; Arthur Ehrlich, ception or to be held until the contribution agreement covering the Ehrlich & O'Malley; Johnny Graff clusion of a feature picture or at tion violated any of the terms it use of filmed programs. Members then would feel free to ignore the of his own firm; Jack Levine of any time appropriate in view of also voted to set up a uniform code his own firm; Oland Hollings- the theatre's regular movie pro- compact. for visual credits on the air. worth, H, B & K films for, televi- gram schedule. Russia said its reservation ap- ITPA approved the principle of sion; Oliver Nicoll, Radio plies Fea- Paramount, through its video to acts by non -signatory Eu- full cooperation with advertising tures of America; Bernard Sack- subsidiary, Television Productions, ropean powers, according to word agencies in promoting the use of ett, Bernard Sackett Productions, also has made its New York film from Copenhagen. Thus if Luxem- television by advertisers. Plans Philadelphia. bourg carried out its recording apparatus available to threat, Rus- were also made for a working ar- Membership dues in ITPA advertisers or others who want sia would be in a position to en- were rangement with the Associated Ac- tentatively $250 live video programs recorded force its reservation. set at a year. their tors and Artists of America, par- Headquarters will be established in for rebroadcast use on other than The narrowing of the broadcast ent group of the AFL talent un- New York, although organization the original station or network. channel will provide a few more ions, whereby ITPA will be rep- will operate on a national basis. Company, with its new installa- facilities for European nations resented at AAAA. Group will maintain a clearing tions, will be able to offer similar though impairing signal quality. Approval was also voted for a house for program ideas, titles, service for programs originating High -fidelity is not paramount to suggestion that ITPA present a formats, etc., for reference of in the Chicago and Los Angeles nations desiring to broadcast pure - weekly half -hour program on one members. areas as well as in New York. Page 32 September 27, 1948 BROADCASTING Telecasting WMPS MEMPHIS

Announces the Appointment of RADIO REPRESENTATIVES, Inc. As Their National Representatives

EFFECTIVE IMMEDIATELY

WMPS

680 K.C. - 10,000 W Day - 5,000 W Night

Affiliated with American Broadcasting Company

BROADCASTING Telecasting September 27, 1948 Page 33 WSPD-TV Toledo, all Notre Dame home football games, beginning Advertising Group with last Saturday's Purdue game. The home schedule is being spon- Expanded by RMA sored by the Admiral Corp. WBKB, Stanley H. Manson Reappointed the Balaban & Katz TV station, Chairman of Committee the originally contracted for ADVERTISING Committee of games but is offering them to ABC Radio Mfrs. Assn., with an ex- "to benefit the television industry panded membership, was appoint- as a whole." ed week by Chairman George Both networks last reported hun- M. Gardner, of the RMA Set Di- dreds of calls Monday from television. The committee will direct viewers in cities along their routes. radio and television set promotion ABC's Chicago outlet-WENR- and merchandising activities dur- TV-said its opening night au- ing the 1948 -49 period. dience Sept. 17 was "five times of all other Reappointed chairman was greater than that Chi- H. Manson, GALA premiere of WENR -TV Chicago, ABC's second video station, last Friday night cago television stations Stanley Stromberg- combined." Carlson Co.'s manager of public was opened by introduction via TV cameras of Lt. Gov. Hugh Cross of Illinois 111, WNBQ Chicago, NBC's key vi- Edward J. Noble, chairman of the network's board of directors, and Mark Woods, relations. Lee Pettit, advertising deo station in the Midwest, put its director of the General Electric ABC president, who discussed station opening before an estimated million Chicago - test pattern on Channel 5 Mon- area televiewers. Co. Electronics Division, was day. This signals the approach named vice chairman. of regular programming in the "very near future ", officials said. Size of the committee was en- ABC NBC Meanwhile it was announced larged due to the growing position and Air that in WMAQ -FM will begin regular op- of television the radio industry. The new committee will hold its MI DWEST TV First in Area erations Oct. 14. first meeting Oct. 6 at the Roose- MIDWEST NETWORK television was launched Monday by both ABC velt Hotel, New York. It is ex- and NBC, the former scoring two aces by airing the first network Devaney Is Appointed pected to take up plans for Na- and first commercial network show from WENR -TV Chicago at 6 p.m. tional Radio Week, promoted joint- (CDT). An hour later, NBC inaugurated its Midwest service from New Manager of WMIN ly with NAB and other cooperat- KSD -TV St. Louis. FORMAL appointment of Frank ing associations, along with the ABC's premiere program, a ens, Willie Howard, Jerry Bergen, M. Devaney as general manager Radio-in- Every -Room campaign. half -hour variety show sponsored Buck and Bubbles, the Art Van of WMIN St. New membership of the commit- by the Admiral Corp., was the Damme instrumental quintet, the Paul, to succeed tee follows: the late Edward Mr. Manson, chairman; Mr. Pettit, first TV network fare to be aired Whirlwinds roller skaters, and vice chairman; F. R. Cross, Stewart - over WEWS Cleveland, WTMJ- Russ David's KSD orchestra. Hoffman, was an- Warner Corp.; Guy C. Cyr, Noblitt- nounced Sept. 18 Sparks Industries; Robert J. Flanagan, TV Milwaukee, and WBEN -TV The network opener Motorola Inc.; on WENR- by the executors John S. Garceau, Farns- Buffalo, as well as WENR -TV TV presented the Prairie Ramblers, worth Television & Radio Corp.; P. Chicago. The Cleveland station is of Mr. Hoffman's G. Gillig, Emerson Radio & Phono- hill -billy instrumentalists; Mary estate. Simultan- graph Corp.; John F. Gilligan, Philco exclusively an ABC television af- Jane Johnson and the Dezurik sis- Corp.; Frank V. Goodman, Andrea filiate, while WTMJ -TV and eously i t a re- Radio Corp.; H. F. Guenin Jr., RCA ters, vocalist and guitarists; the nounced the ra- Victor Division; Earl L. Hadley, Sparks - WBEN -TV are affiliated with both James Indians, from the Santa Fe Withington Co.; John Hoge, U. 8. ABC and NBC. dio property Television Mfg. Corp.; William E. railroad's exhibit at the Chicago Macke, Zenith Radio F. After showing the ,Admiral pro- would not be for Corp.; Pierre Railroad Fair; and Johnny Hill, Mr. Devaney sale. Marshall, Magnavox Co.; W. B. McGill, gram on ABC, the Milwaukee and baritone vocalist, as m.c. Westinghouse Radio Stations Inc.; K. Buffalo stations, whose AM affili- Prior to the death July 31 of T. Milne, Delco Radio Division; Charles ABC has 13 weekly programs J. Nesbitt, Hallicrafters Co.; E. L. tes are NBC, shifted to that net- Mr. Hoffman, owner and president Redden, Crosley Division; Percy L. scheduled from Chicago. NBC has of WMIN, Mr. Devaney was as- Schoenan, Olympic Radio & Television; work's St. Louis premiere. They Fred T. Sterritt, Bendix Radio. continued to show the NBC pro- no immediate plans for future sistant general manager. He has network programming. since been operating WMIN. gram, as did WSPD -TV Toledo OSCAR KATZ, director of research of and WWJ -TV Detroit despite the In addition, ABC will carry on With the station since its begin- CBS, will speak on "Television Research" the four stations which were part ning in 1936, he became assistant at seventh annual luncheon of The fact ABC had two network pro- Pulse Inc., to be given Oct. 28 at grams available later in the even- of the inaugural hook-up, plus general manager in 1943. Biltmore Hotel, New York. ing. WEWS, however, aired the two-Stump the Authors, 7:30 -8, and WENR -TVarieties, 8 -9. Trammell Remarks The NBC inaugural was divided into four parts. At 7 p.m. Niles Trammell, network president, delivered a dedicatory speech on film (he was enroute to the NBC affiliates Sun Valley convention at the time). Announcer Bob Trout followed with a recapitulation of NBC's TV news operations. From 7:30 to 8:30 film excerpts from NBC's East Coast network video shows were shown from St. Louis, followed by a half -hour program of interviews originating at each of the five stations in the hook -up. At a special reception in Chicago's NBC studios, an interview from St. Louis featured Ben- CONFERRING on plans for last Monday's inaugural of NBC's KSD St. Louis; Robert E. Shelby, NBC New York director of TV son Ford, vice president of the midwest television network were (I to r seated) John Murphy, engineering operations; Jules Herbuveaux, NBC Central Division Ford Motor Co. and Frank Eschen, NBC New York, station relations; George Burbach, general television manager; I. E. Showerman, NBC vice president in special events director of KSD -TV. manager, KSD St. Louis; William Hedges, NBC vice president charge of Central Division; E. Y. Flanigan, vice president in Wind-up of the NBC premiere in charge of planning and development; Charles R. Denny, charge of operations, WSPD Toledo; Alfred H. Kirchhofer, vice was a gala variety show with Jinx NBC executive vice president; O. B. Hanson, NBC vice president president, WBEN Buffalo; H. C. Luttgens, NBC Central Division Falkenburg as mistress of cere- in charge of engineering, and Carleton D. Smith, NBC TV chief engineer; Walter Damm, general manager, WTMJ Milwau- monies and featuring Jane Pick - manager. L to r, standing: Harold Grams, program manager, kee, and Charles Bevis, television manager, WTAM Cleveland. Page .34 September 27, 1948_ BROADCASTING Telecasting Wore 4?t_i_

In a blaze of glory, WAGA emerges from an era of independent operation. In nine short `k2Cuti'°/ months this promotion- minded Georgia station catapulted to a top -most place among the Nation's independent stations. Just to do it up right, WAGA took over first "94,4, place in Atlanta mornings and second "r1.124*.e place afternoons.

Now, to all this know -how comes Columbia Broadcasting System (where 99,000,000 people gather weekly).

Listeners and time-buyers, alike, are saying, "What a combination!" For availabilities call your local KATZ AGENCY representative.

:National Representatives -THE KATZ AGENCY, INC.

BROADCASTING Telecasting September 27, 1948 Page 33 SETTLEMENT FOR $4,500 1 Ready Defense Radio Model Recordings ENDS JACKPOT BATTLE 'GHOST ORDERS `Shopping List' A SAN DIEGO woman who had Are Contest Aids been denied a $20,000 giveaway TOP -SECRET plans of the military chiefs of staff for the strategic FIVE transcribed broadcasts defense of the nation are being assimilated with data on industrial by program jackpot she claimed was eminent Americans will be distri- rightfully hers has won capacity for translation by National Security Resources Board officials a partial in- buted to all stations as models victory over NBC, which has made into "ghost orders" to be filled immediately by the communications for high in event of war. school students compet- a $4,500 out-of-court settlement, it dustry the ing in the second "Voice of Detnoc- was learned last week. Plans for civilian defense, pre- racy" contest during National Ra- Called last April 24 by Jack pared by the Civil Defense Plan- ing gathered fall into the cate- dio Week, Nov. 14-20. Gregson, m.c. on the NBC Western ning Board, and the National gory of basic materials used in The five -minute discs are being network's Lynden Show, Mrs. C. S. Munitions Board's complete mili- the manufacture of radio equip- produced by the NAB Dept. of Laffoon, of San Diego, said she tary blueprint for defense are in- ment. Public Relations, sponsoring the thought the correct identification corporated in the master plan for The first hint of civilian en- contest with the Radio Mfrs. Assn. trenchments which be for the show's "Treasure Island" strategic defense of the United would re- and the U. S. Junior Chamber of was "Swan, or Cygnus [Latin States, it was learned last week quired by the radio industry in the Commerce. word for swan]." Mr. Gregson as international relations became of an emergency was given in a Eligible to enter the contest are said she would have to choose be- even more delicate. handbook issued by the Munitions juniors and seniors (or 10th, 11th tween the two. She chose "Cyg- The Defense Department dis- Board to its procurement officers and 12th grade pupils). They will nus," and was told the answer was closed that the plan, issued to sub- dealing with manufacturing com- write and voice five -minute broad- incorrect. A ordinates of the chiefs of staff, panies on allocation of private in- week later the $20; dustrial cast scripts on the subject, "I 000 jackpot went to a Texas woman is based on the overall strategy capacity. Speak for Democracy." who said simply, "Swan Island." developed by the military leaders It was pointed out in the booklet Contests will begin during Radio Mrs. Laffoon protested, but during a series of conferences, that not less than 50% of normal Week on the community level, with NBC, after making an investiga- which included sessions at Key peacetime capacity of any industry radio dealers donating prizes. They tion, informed her she had no West, Fla., and Newport, R. I. plant -exclusive of metal- fabricat- will continue by transcription on claim. Eventually she engaged an As a starter, the NSRB has ing industries -should be reserved the state level, with Junior Cham- attorney, and a series of confer- already issued 100,000 orders for for civilian needs [BROADCASTING, ber judges, and wind up with na- ences with NBC legal representa- machine tools. It is presently en- April 19]. While 12% of the auto- tional judging. mobiles would be earmarked for tives followed. gaged in studying the master In one of the five minute model When the out -of -court settle- plan and surveys of electronics civilian use, only 7% of radios, tubes and phonographs programs, the voice of James ment was reached it was an- and communications plants. Its manufac- Stewart, film tured would reach civilian hands. actor, is accompa- nounced that neither Mrs. Laffoon next batch of "ghost orders" will nied by barking of a dog and ring- nor her attorney, David Casey of and communica- Military forces would receive 87% be for electronics of ing of a telephone. The back- San Diego, was free to comment tions equipment, a defense official all other communications equipment produced. ground effects were not planned, because of a contractual agree- told BROADCASTING last Thursday. but are said to aid the dramatic ment with NBC that they would It is expected that the first of Although it had been felt that effect of his voice. The talk was not contribute further to publicity these "mothball orders" will be current national defense demands recorded in the actor's home. His on the case. placed in about two months. would not handicap the radio in- subject is "Platform for Demo- dustry, except possibly in the case cracy." WNBW, WBZ -TV Report Plant Survey of the available supply of cathode or transmitter Others who transcribed model The Munitions Board launched tubes, it was not talks for broadcast were Justin Augmented TV Schedules its survey to determine the pro- known what effect the inflated na- REVISED TV broadcast schedules, tional budget proposed Miller, NAB president, on "Free- duction potentialities of about 11,- for the dom of Expression "; Maj. Gen. looking toward the inclusion of next year would have on the 000 industrial plants of the nation in- Luther Miller, U. S. Army Chief more video programming, were an- early this year [BROADCASTING, dustry. nounced last week of Chaplains, on "Freedom of by WNBW April 6]. Of these plants 200 pro- An approximate breakdown of Worship "; .Paul Ragwell, presi- Washington and WBZ-TV Boston duce component electrical and com- the Air Force's $4,981,911,000 dent, Junior Chamber, on "Democ- and are now in effect. munications parts or smaller fin- budget alone for the current fiscal WNBW racy at Work "; Dr. John W. Stu- schedule, as announced ished products and 400 plants year ending next June 29 is debaker, former by George U. S. Commis- Y. Wheeler, NBC Wash- manufacture larger finished com- $108,100,000 for communications sioner of Education, on "Education ington program director, and munications items. and electronics equipment, indus- for Democracy." Charles Kelly, WNBW program Rumors persist in Washington trial planning and guided missiles. The first manager, contest last year drew calls for continuous tele- that allocation of basic materials over 20,000 entries from 40 states cast of programs starting daily may be necessary, Authorities have WBAL Presses Action and Alaska. Four winners received at 5:30 p.m., Monday through Fri- pointed out that if a "freeze" is In university scholarships as prizes. day. On weekday evenings, start- put on such metals as steel, cop- Baltimore Gag Fight The contest is endorsed by the ing with NBC's Puppet Playhouse per, tungsten and aluminum, it WBAL Baltimore last week filed U. S. Office of Education and is at that time, WNBW will operate may produce dire consequences for a demand for particulars in Balti- expected to attract a much larger without interruption by test pat- the radio industry during its period more Criminal Court in connection entry list this year. terns or scenic slides. of greatest expansion. with contempt -of -court citations WBZ-TV will increase its tele- Details of the master plan, on issued against four stations and casts from five to seven nights which the joint chiefs of staff a commentator by the court. The Three ABC Co -op Shows a week, according to W. C. Swart - have been working for almost a citations charged violation of the Sold in Week by WCOP ley, station year, are secret. The reportedly "Baltimore gag" rule forbidding manager. Since the SALE of three ABC co-op shows formal opening of the New Eng- vast "shopping list" for armed publication of certain material in- forces material to be filled in the volving persons under indictment within a week by WCOP Boston land station last June 9, WBZ -TV was announced event of war mobilization, was [BROADCASTING, July 26]. by the station's has been operating on a regular general manager, Craig Lawrence, schedule, Wednesday prepared at the suggestion of the Hearst Radio Inc., operating through Sun- Munitions Board, the joint pro- last Thursday. Contracts are with day. Only exception was the in- WBAL, through Attorney Karl F. Lafayette Radio Corp. for Gang- curement planning agency of the Steinman asked the court for par- clusion of Boston's major league military establishment. busters, Chevrolet Dealers' Assn. baseball games on Monday and ticulars. Similar demand has been Denying for America's Town Meeting and Tuesday. that the plan held any made by WCBM Baltimore, also Fuel ominus implications, officials said Stetson Co. for the Harry cited for contempt in connection Wismer sports show. WPIX (TV) Signs it represented "one of the concrete with newscasts concerning the con- accomplishments of unification." Included in fall business at STUARTS Clothes, New York duct of Eugene James, since con- WCOP, Mr. Lawrence said, are (men's clothing), has contracted It was described as the first defi- victed on a murder charge. nite advanced plan of its kind new spot campaigns and participa- for 30 one -minute video announce- ever WBAL asked prepared in the United States. for details of the tions for such advertisers as Stand- ments preceding the New York alleged violation, said to have oc- ard Brands, General Foods, Another the Groves Ranger hockey game telecasts on part of strategy curred July 8; what rule of the Laboratories, Penick & Ford, Co- WPI% New York. Spots will start plan is the gathering of a $700,- Supreme Bench was violated, and cilanna Inc., American Home Oct. 27 and run through next 000,000 stockpile of critical ma- sought specific information on ma- Products, Personal Products Corp., March. Emil Mogul Co., New terials, through the Munitions terial charged with being in con- Garrett & Co., and Cat's Paw Rub- York, is the agency. Board. Some of the materials be- tempt. ber Co. Page 36 September 27, 1948 BROADCASTING Telecasting Y #...:.. '.'.

the best 4firAet i» Pixie*hd,sr hears rrh s 4 sttt,(`s e re Ns IS 4.444. s 1 RFeE *ROSES ARE BLACK .. . >> Results are what count in radio advertising. As

an example of how REBEL can change red to block . . . spot announcements on WRBC sold rose bushes for Talisman Nurseries of Tyler, Texas, during the spring of 1948 at 72% of the estimated and allowed cost of advertising per This is order. During the height of the sales program, the cost REBEL AIP to the advertiser was only 311/2% per order.

*REBELS ARE MANY .. . 1 WRBC's market area takes in more than 133 REBEL counties in Mississippi, Alabama, Arkansas and Louisiana Thiss is _/) 1 with a total population of 3,603,600. REBEL's listeners have an effective buying income of $2,360,912,000, annually purchase $1,726,555,000 in retail goods, and do a whole- R sale business amounting to more than $375,712,000. *ONE'S MORE THAN THREE .. . hs 1 It is when you use REBEL to reach the rich Mis-

sissippi market . . . because WRBC gives you more daytime coverage than any other three stations in the state. The 1 mail count for seven months -from November 1947 through May 1948 -was 53,886 letters from all 82 counties in ver Znes' 1 Mississippi, 34 counties in Alabama, 44 parishes in Louisiana, / 37 counties in Arkansas, and 1 county in Tennessee. A

They've heard it for over a year . . . and they'll detailed mail map is available on request. keep on hearing it, because REBEL is here to stay. On the air August 21, 1947. . in the black at the end of the first four months . . . WRBC (This is REBEL) is still gaining *WITH 5 AT 620 . . . listenership and sponsors in a market where there's plenty of room to grow. First station in Jackson and Mississippi REBEL's phenomenal coverage for a 5000 watt to give advertisers and listeners the benefits of a full -time station is due to an excellent position on the dial -620 news director, full -time program director and complete staff KC, easy to tune, easy to hear and lots of power. WRBC of announcers, salesmen and copywriters . . . WRBC has is reaching bonus markets never before sold by a Jackson already gained a reputation as one of the most promotion - 1 minded radio stations in Dixie. If you're selling South, station. For high sales curves get low on the dial with REBEL. sign REBEL.

t,i,SON'S .UAL p 0 N

. WATTS SERVING MISSISSIPPI . 620 KC 5000

(,%

R E P R E S E N T E D N A T I O N A L L Y B Y T H E B R A N H A M C O M P A N Y THE INCCONVENIENCEJJT...

IS ERECTING TELEVIStO KPIX

TOP OF THE M1O'

PLANNING Procter & Gamble radio cooperation in Community Chest campaign are A NEW ANGLE on "ground- breaking" ceremonies is offered by KPIX, TV station for KSFO San Francisco. Mayor Elmer Robinson (seated) operates the winch that (1 to r) Roy Bailey, Benton & Bowles; Betty Shay, Pedlar & Ryan; Lester Vail, hoisted the 100 -foot antenna to "Top of the Mark." Honorary steel riggers are Dancer- Fitzgerald -Sample; David Lesan, Ted Bell, Compton; Eloise Walton, Community II to rl Philip G. Lasky, KSFO v.p.; Wesley I. Dumm, president; Paul Shepard, con- Chest; Minerva Ellis, Compton; Tom Revere, Biow. struction engineer.

FIRST Bob Hope Show of season gets together II to rl James Saphier, head of talent agency; Everard Meade, v.p. in charge of radio, Young & Rubicam; Bob Hope; Walter Bunker, radio production manager, Y &R; Karel Pearson, NBC producer; Al Capstaff, progam director. Lever Bros. (Swan Soap) is sponsor.

IT was a neat engineering trick when KRNT -FM Des Moines hoisted its new

FOLLOWING premiere of CBS -Air FM tower and antenna intact atop the Force series, "Skyway to the Stars." Register & Tribune building. Chief En- Frank Stanton II), CBS president, gineer Charles Quentin (lower right) and Brig. Gen. Robert C. Candee supervises. chat at the Gardner Agency cocktail party.

POW -WOW goes on air -promoting Milt SALES Executive Club award-a Hinkle Rodeo -via WSSV Petersburg, Va. pair of applauding hands -goes to Around WSSV campfire are ll to r) Charles Luckman (1), Lever Bros. Chief Crazy Bull, Lone Star Ranger, president, for outstanding salesman- "BEAR- TRAINER" Hugh Terry II), KLZ Denver, shows a bit of Wild West antics to and Louis Peterson, WSSV president. ship. Arthur Motley, publisher members attending NAB District 14 meeting at Yellowstone Park, II to r) Harold 1 of Parade Publications Inc., Fair, Hugh Higgins, NAB; Carl Haverlin, BMI; Charles Batson, NAB; Hugh Feltis, presents award. BMB; Richard Doherty, NAB. The bear was not a member of the "flea circus."

TELEVISION as the greatest sales tool of advertising is talked up by Joseph Ream (center), CBS v.p., to Milton Allison Ill, WLWT ITV) Cincinnati sales manager, Herman Fast, WKRC Cincinnati general manager, following Mr. Ream's speech to Advertisers Club of Cincinnati, Sept. 15. Here's what we're doing about

TELEVISION

in Memphis and the Mid -South

We're past the planning stage WMCT, the first television station in Memphis and the Mid-South, will be operating in this Two Billion Dollar market almost before you know it. Equipment has been installed (and tested) ; the WMCT staff has been organized and is ready to go it a moment's notice! "T" Day is set for December, just a few months away!

The stage is set f Memphis set distributors are well supplied, and TV sets are being sold and installed right now. Members of our Staff have been out in the field for some months, covering local events and building documentary films for our program library. In addition to one studio 28 x 34 ft., WMCT has a spacious auditorium seating 1,050 people with dressing rooms, scenery storage -the works! Our new mobile unit, complete with micro-wave relay equipment, is ready to go into action.

No expense has been spared

WMCT equipment is RCA throughout. Movie equipment is Bell & Howell, Eastman, and Auricon for sound with movies; Rapid film processor- Houston; Printer -Bell & Howell. No expense has been spared to bring our clients the finest TV service to be had-bar none! We'll be rolling before you know it. Make your plans now!

CHANNEL 4 W MEMPHIS, TENNESSEE REPRESENTATIVES THE BRANHAM COMPANY

11 M C- W M C F- W M C T owned and operated by the Commercial Appeal

BROADCASTING Telecasting September 27, 1948 Page 39 which implied that the anti -God are entitled to time equal to religious denominations. 70 New hope for legislation that will lead out Xesftects fdLtO'ILCcl radio (and the FCC) out of the regulatory wilderness arises from the work of the Com- mittee. Congress intended that radio be free from censorship and from regulation of its Here business operations. The regulatory trend has Exit been in the opposite direction. BRIEFS ARE in on the giveaway fiasco. A good start has been made. The Harness Arguments are scheduled Oct. 19. The proceed- Committee isn't being cowed, or intimidated, ing, legally, is moot-an FCC face -saver. or dictated to from the Executive Branch. The FCC has no jurisdiction over lotteries. The fight for radio's full freedom, which has Congress transferred that authority to the been waged without avail on the Senate side Department of Justice at the last session- these many years, might well now shift to the an act which somehow slipped by the FCC's House where real spade -work has been done. vaunted legal staff. There isn't much dispute about the law, despite the FCC's efforts to justify its blunder. The proceedings are going forward, and there's FMA's Crossroads no disposition to thwart them. IN CHICAGO today (Monday) the FM Assn. FCC Giveaways What can the do? are para- meets in convention second since formal sitie. They do radio no good. Thinking broad- -its casters want to root them out. The broad- organization in January 1947. caster is not holding the bag, under the new FMA has had a turbulent, oft -times violent, law, since the criminal statute deals with "per- upbringing. FM has not forged to the fore- DAVID FORD BOND sons" who commit the crime -the advertiser front of the mass media as many of its sup- and perhaps his agency. The broadcaster is porters- inside Government and out -have predicted. Conversely, it has done better in BY ALL ODDS one of the slickest, best- involved only when he "knowingly" broadcasts trained radio voices in any political camp a lottery. some areas than its opponents expected. FM development has been evolutionary. It of 1948 belongs to the Republican Presi- It seems to us there's but one course open dential hopeful. When Thomas E. Dewey takes FCC If, has a long way to go before it approaches to the that might rebound favorably. to the air, the land is flooded with pure, pear- as a result of these extra -legal proceedings a medium horizontally competitive on a national scale, with AM. By the same token, it shaped tones that as well might be fondling on the proposed new rules which it cannot a commercial as a campaign speech. promulgate, the FCC finds that the Criminal has made prodigious strides when compared with other developments of media. It is not mere accident that Mr. Dewey's Code is inadequate, in its judgment, it can larynx drips with honey: Before entering Take In 1923 recommend to Congress that it amplify the a look at the record. -three politics he was a serious student of voice, statutes to provide guidance. years after AM broadcasting began -there and since becoming an important political realizes he's culpable were 1,100,000 sets in use. The figure jumped If the advertiser that figure he has been carefully coached in law, will be avid in de- to 3,000,000 next 4,000,000 in 1925, under the he less his the year; microphone technique one 1928 when by of the most mand for the giveaway. One of the prime and in gradual steps until the seasoned announcers in radio. responsibilities of advertising agency is plug -in set came into vogue, when the A future full the and of happy Hooperatings when keep its clients out of trouble. table -model receiver made its bow. Today there was assured to Mr. Dewey met up Bond. The broadcaster's course is clear. He has but are some 68,000,000 sound receivers in use, with Ford to observe the NAB code to root out the lot- about 2,500,000 of them postwar FM equipped. American radio had been ornamented with tery- giveaway. Mr. Bond's distinguished voice for 20 years So the FM showing, circulation -wise, isn't by the time Mr. Dewey came under his as bleak as some picture. FM will develop just tutelage. Although now only 44 years old, as rapidly as its circulation expands. Mr. Bond is a veteran of a quarter century On the House? Thus the problem of FM is unchanged. of broadcasting. When FM gets a "people's radio," within the Mr. Bond and Mr. Dewey first met in 1940 RADIODOM is awakening to the realization price range of the average listener, it should near miracle being passed in under circumstances which Mr. Bond now that there's a show the same sort of dynamic development says are forgotten. But simililarities in their official Washington. that animated AM broadcasting in the '20's. The House Select Committee investigating earlier interests-both were singers and in- 600 FM the the FCC, appointed in the waning days of the There are stations on air. corrigible Republicans-drew them together. Another 800 are authorized. Many of them In Mr. Dewey's 1942 New York guberna- last session, is fulfilling its mandate. It is begin planned, because doing a business -like job. It isn't seeking.head- will not operation as torial campaign Mr. Bond was his radio their To lines. It isn't smearing witnesses. It is fer- their principals have doubts. say advisor. Since that time, Mr. Bond has been reting out information looking toward legis- otherwise would be to ignore the facts. at or near the microphone in all Dewey lation which will get the broadcasters -and Standard station service on most duplicated campaigns. the public-off the bureaucratic hook. channels has been degraded by the wholesale Yet the Dewey voice is a phenomenon for This is indeed a phenomenon. Compare it licensing of new stations, shrinking service which Mr. Bond claims no credit. "He has with the House Select Committee of five years areas, particularly at night. FM is not affect- a naturally fine voice," Mr. Bond explains. ago, which wound up in disrepute after having ed, because the allocations permit uniform day "Being an intelligent man, he has worked thrown all radio into turmoil. Or with the and night coverage. The salvation of most to improve it." Un- American Activities Committee, which has daytimers is in FM if they are to get fulltime. No matter how assiduously self -critical been plastering the innocent along with the The mission of FMA was to promote FM's Mr. Dewey may be, it is unlikely that he guilty in its Red -hunting spree. emergence as a national service. That means could so successfully have burnished his de- The first report of to exploit the sale of receivers-to provide livery unassisted. The Dewey of 1942 is interim the Select Com- as an not no condemning the circulation. Good lower -priced FM receivers remembered adequate but certainly mittee pulls punches in The Dewey of FCC for exceeding its authority in both the are hitting the market. There's talk of a con- remarkable radio performer. Port Huron and the Scott -Atheist decisions. tinuous tuning all- purpose receiver which will 1948 reads a speech with the sharp timing It brands them dangerous and mischievous. pick up the full FM range, and in the mod- and caressing tones of a Ford Bond mur- It describes them as "quasi- judicial legisla- erate -price field. muring the virtues of Bab -0. he lose fine which his tion." It pins responsibility on the FCC's law- Thus the function of FMA was, and con- Lest the edge to yers. It proposes legislation, if the FCC tinues to be, exploitation. It is a long haul. voice is now attuned, Mr. Dewey has engaged doesn't make amends. It can't be achieved by inciting internecine the services of Mr. Bond as his radio consultant for the coming Presidential cam- We are impressed with the lawyer -like ap- strife pitting the FM -er against the AM broadcaster or the telecaster. paign. Mr. Bond will again be at his side, proach of Frank T. Bow, chief counsel of polishing inflections and shushing sibilants. the FM the Committee, and with manner in which isn't the forgotten medium. It is pro- David Ford Bond was born Oct. 23, 1904, Chairman Harness has directed the proceed- viding an improved and more abundant serv- in Louisville. is a to his rugged grow It tribute ings. The Committee already has exacted ice in certain areas. It tried to too individualism that he survived a boyhood from the FCC commitments that help clarify fast. It has stumbled, but it hasn't fallen down. lived with parents who were ardent Repub- for the confused broadcaster his responsi- Properly nurtured, it will grow and eventually licans in a city which was solidly Democratic. bilities under the Port Huron decision involv- thrive. Remember, AM didn't make the grade ing political libel, and under the Scott decision, in a month or a year. (Continued on page 44) Page 40 September 27, 1948 BROADCASTING Telecasting The ENQUIRING

R E CORD ER

"What station do you prefer for news broadcasts ?" 28.9% of the 1,000 women asked to name their When this question was asked of 2,000 New York favorite station for news said "WOR."

men and women in an independent survey, an over-

whelming number (27.2 %) said "WOR."

"How many news periods do you hear during a

day ?" was the second question asked. About 45%

of the men and 60% of the women said that they

listened to at least three a day. More advertisers of

25.4% of the 1,000 men asked to name their favorite women's products might well use a WOR news

station for news chose WOR. show to sell their wares.

BROADCASTING Telecasting September 27, 1948 Page 41 Ili ßALTIM0RL 6/BAL and only á/ßAL,. OPFER RUTH!

The Greatest shows The Greatest shows in Radio in Television are on l/8AL are on á/BAL-TV

1090 Kilocycles 50,000 Watt? 32,600 Watts (Effective Power)

N 13 C Affiliate Channel 11 N B C Affitiate

!,/BAL a.«d ó/84Z-TV 2610 North Charles Street Baltimore 18, Md. Page 42 September 27, 1948 BROADCASTING Telecasting Some of the Growing List of LOCAL and NATIONAL Advertisers who use BOTH &/BAL and &IBAbTV

.:.:: :::.::::.:::: ::..,,..::?? ::.. :;%:?i:i:i: ...... :....;.::::::::,:.::.!??!::>:!::;::.ï::.ï:?::.::,.::::i:.? >:!?>f<:>:::::;:::::>:<:.?: :.:::: ..::...... ,.:?:::?:<: :.:: ::f.;-: .. 'firestone

::::::::::.:::: . +i .vr::::: ::: ::.:::::i':ii:?i:i?:::i{n +'J::i'i'i:'/.!.:: : r.r.....irii:-i:::?ii:??íii:ii:. -..... ' i¡:. ,.:':::-:i:r'i:-...... :...:.f:.?:?:::::. ::::.:::::: ::..+.ii::...... ii%::?:}f : . . u:ïf:::. f.:::::.r..:::,ii ..1. :.F.. {.... :::::::::::?->:;r::::s:>: ...... :..,...... :...... /. ..:...... /.f...... ::. .i{... :.:. :... / ...:.:..,. f.....:,...:r:::::... i::f HUTZLER BROTHERS CO.

Globe Brewery, Inc., Baltimore, Md.

% :< fr : ,:; is :r;f{%`.f::: :f rs.{?;,;:r%;fr:?:?;.: fJ{/ ÿ f ?'/,r:.;ir¡i%:f.Ìi:`:v'i.`;:::::::ir'.:r;if.'.fil:SÉ%:`:`::%ÿ}`.?<¡.`f.'%i:: 'ïf,cCf/rrY/i'`ï :?i:ii>:: ?.,f!!?.::i:i:>:-i>r.:+i!+f+:ii:?::::?:i:i:.:+: aï!: /:c:;:/:f..:::x?f??:::+i: i%'?/ %/.r :i''/.i i::.:.:;.::??:/!: r'.¡`:%r::F¡r1{i:?{: iryi:::?::5::.%:;;i>,.`.f.,'¡N:;.r;?:::r,/r::l:fi1 ... .. f/ /.. I????::i/::..r. ... /f./!-r.:.i`'.. . .::fl....+...... :.f?% /..: r:f.:.,r:::..:r.... . :./ .. . c: ..- l. - TT TfrT Tl T T BULOVA LUCKY STRIKE

. ?{/ ;:f-;:: /-:: - :::::.,:: :.i.,i ' f:'i'{.'/:fr;:i::::::/.!..:4:ï:,:>ï.:t:;%;:i.:/.':!r.:s''%::::.?. :;.:i':iiii...... :..?i::iïi'

...... :.i:.,.ii:.i:r::i::.! Yf. Gi:>: %:ii:i':?i:;i:iii:ii>:::.i?>:??:<:::::::', .::::::::::.ï?;.::.ï.ïri:>i::ii:?ii:>:.::...a::...... ::...,.::::::::::.ïr:::.:..,. .;:r.i:. :iri':iiiii:,.i:.?:<::.: : ?f:: ...... :.,...:..::,...... :...... , // 1 'iif::: !?r. lA4J. %+ : . ..f...:.:...... :.: :/r ,...rr.:..,.....r..fi:::...... 'i:J?%ti>.%ti?::?:.::i! ïi:i'f.:!?iii:!i:i::i%i:i:!!:4:ii::??i:iii'i'i.:i:-ii}ii::'::-ii:i}}:ii.-Y.r:.....r....:...... :: F::: ::: -:: .-r::r:::::::i.:ir:::.:r.:::::

...... ?.ïr:::?!i:IX:!!: :w' i ,. ?. :+/.Y{:;;?:?i:: f ii :,:,;f::,,r.<:;<:??i ï:::,:,?:;!.;;;: ;: ; :: :::`:; ::::::::: ?iff:i?:i:i:::i.:?ï;:ïf>:>--i-:: ::..ï ii:>?.ï::. :. f. . : ::::..-::ï:: r{.: .:f :f.r..... ::ivr...... / +- .iiil::::%f: i:t<:+:'::5:. {.:..r.:.... r: a:::.,:i :::::. F.r:.... rr:/f.:+i r.i r...... :...... ::...... f. :. +:.r:!:f,.fi+r-f:<:?.: i{!fi:::: r-:ir.!.::: f :!::-: :...... ;., i:1?' ii'/.l:.::}:.y,. ::.f:.ï...... -: ..... ïf: f+?:.>:.; ..:;?:?.,:!:.;;:;?!.:??::?::::::ï: -:: r..f.. :: ::::: . .ï:: ::::.: ï::. r.ii:ii:?.;: . : %:'/'r / .1;.:.: :...r;d.'! .?.:'J.ç: ï »:?.ï., ...... :...... r::. ....f.f%irdrva; ./fr?;::, lri.r :¡tir:.::r'i.::' :...... :, f,: ....a,:, ...:i.'::r:-i:!-:f.+::>:>i:!:::::::;.. :... : ; :...:.: :::ï r:;:-rr-

c..7d /U 4/61--, la e -icivezail JEWELRY( t STORES DAVIDSON TRANSFER & STORAGE CO. ::...... ::}}.:, ;. :.,...: :. ::: :ri:?: ;::;?::::i:::?'f:+.:::::ii:}ry{{::?{ ¡:i:::^?i:?::::?vi::i::: .:. ..: . ::/...... ::r:::::i:::ï>r: ?:if?! ..i:: ..:::.r::::r: 'iï:'? : r:::r:r... :. !/r6l:? iiï ::i :' / / :::::::: ::: 4:%:::?:?i'i':i:i::' '?f::::::r ...... :...... : ...... :: :i:?+:...:.r:::%r :..:a/.}:i::?::::.::. i:?i:?iïiïiF::rxx»x.:::::.:::f}:v::n.r%aii'i..Ni :fa.n.... +.::ïi:i+::r...: ...... :.r+.f:???.4i:iii$: 1 ..:...... :...... i::i!'i'i:::rli:.:ii :?:ï: %F.:i::i.`'.

martinJ.Barry KOESTER'S BURKE -SAVAGE LINCOLN & BAKERY MERCURY DEALERS TIRE CO.

r.... ;r, :. >!:;?:.,;: r:;; :;sii::ii::i::'ri::i:?:>:?:i:?:>:?:; ' : r::'i.!: ::::::i:4i":4'i:?ï3ï:. r;:¡i:?{ï::! .:flrï ï::::?:i:::?:i:::ï :íi':>?i»:;:: ...... v:if::i :r.8:%/..f:.fr:?t? ifii:::?:?+ilfraiiii:::i'>;iiflir'F!??::i:i!>i::ii:!?viiii:ri...... : .1.....rr..r..f. r:.n:f.:...::::..:i':/..::...f<..: j,'?.:fii: :r.}.;f¢l?-:::::::.::::::.:.ï:::.ï:::::.ï:::r:.::f.:::r:.v:: 1 r:?f.??4 ::?:¡:?+i :lv:+?ü>:4ïl:/4i ;ff,.?}}F:?ï.iiï ...... :.::.: r...... ::?'f,.rf-.'v,'::?i:i)i{:?::?i i:: ï?:i: .'+r:G':ii'...... rr....:r..r.....r...... r..r....:.:....a.:.../...... ii:ii:: BROADCASTING Telecasting September 27, 1948 Page 43 nllllllllllllllllllll Illlfllllllllll Illlllllllllllllill IIIIIIIIIIIIIIIIIIIIIIIIII Illlllllllllllllllllllllllllllllulll headquarters, New York, as a eft staff announcer. It appeared that Mr. Bond was Atitti9¢171 ¢nt just what NBC had been waiting for. Within two months of his arrival in New York he was an- IIIIIIIIIIIIIIIIIINIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIillll i nouncing 16 commercial programs. PAUL A. LOYET, vice president of Soon he took on other duties such Central Broadcasting Co., and resi- as sports broadcasting. It was dent manager of WHO Des Moines, was married Sept. 17 to Virginia Hobbs. perhaps because of this strenu- GORDON J. LEWIS has resigned as ous taxation of his energies that assistant manager of WPOR Portland, he suffered his first and only loss Me., to become general manager of WIDE Biddeford, Me., which began op- of a job. eration this fall. Mr. Lewis is presi- One of the programs on which dent of Biddeford Broadcasting Corp. he appeared was the General ARTHUR A. PETERS will become chief engineer at WIDE. He was formerly Motors Family Party. One night, with WNBH New Bedford, Mass. Mr. in closing the program, Ford Bond Peters is vice president of new broadcasting corporation. neglected to pause long enough EMERSON J. PRYOR, former manager between the mention of Chevrolet of WRRN Warren, Ohio, has assumed and his own identification. He was his duties as general manager of WDVA Danville, Va. released the next day. WILLIAM A. BANKS, president and Mr. Bond's activities as a com- general manager of WHAT Philadel- mercial announcer became so phia, has returned to his office after two weeks stay in hospital due to back pressing that he took a leave from ailment. the NBC staff in 1935. He finally GERRY WILMOT, manager of ZBM resigned in 1942 when he formed Hamilton, Bermuda, and KEN MUR- RAY, manager of TBC Port of Spain, his own transcription agency Trinidad, are on business visit to East which now produces several pro- ern Canada and United States, calling including Howard & Shel- on agencies and offices of their rep- grams resentative, H. N. Stovin & Co., ton, The Music Hall of Fame and Toronto and Montreal. Rod Hendrickson. Ford Bond Ra- HERB FERGUSON, manager of KXOB dio Productions Inc. now sells Stockton, Calif., has been appointed chairman of Industrial Division for open-end shows to some 300 sta- Presents forthcoming Community Chest drive in tions. Stockton. Mr. Ferguson has also been Champion Sports Attractions appointed publicity chairman of Red Although in recent years he has Cross drive in Stockton. necessarily limited the number of RICHARD E. JONES, former commercial programs on which he appears, manager of CKLW Windsor, has been heard almost 1948 Schedule of named general manager of WJBK De- Mr. Bond is still troit, Mich. around the clock. Among the pro- CHICAGO CARDINALS ROLAND FOWLER, assistant general grams with which he has been as- Alk manager N. Professional Champions of WGAT Utica, Y., is the sociated as announcer for ex- (exclusive over WM.) father of a boy, Brian Warren, born Sept. 5. tended periods are the Cities Serv- w R JOHN DEME Exciting Play -by -Play of has been released as con- ice Show, for 18 years, Manhattan sultant to WBIS Bristol, Conn. Merry -Go -Round for 17 and David The CHICAGO BLACKHAWKS Harum for 14. Hockey Favorites Respects Mr. Bond is kept so busy run- * * * ning from studio to studio that he 1948 Schedule of (Continued from page 40) has time for only one hobby, and The NOTRE DAME Music rather than politics that an exceedingly sedentary one Fighting Irish claimed his interests, however. -chess. He lives in Bayside, Long He began studying piano, violin, Island, with his wife, the former and voice at the age of 6. In time Mary Elizabeth Ford, whom he These top sports attractions and other great local and he became a boy soprano in the married in Louisville in 1927, a network features -newscasts, commentators, classical choir of Christ Church Cathedral, daughter, Marylyn, 16, and a son, and popular musical shows, the Breakfast Club, Gang Louisville. Reynolds Ford, 14. Busters -are building audience. leadership. In his teens he dropped his voice He belongs to the Mendelsohn Pawling For intensive penetration and extensive coverage of and his first name and, as Ford Club, New York, and the Bond, Mr. Bond used to the Chicago market, WCFL offers top programming... embarked on a singing Country Club. PLUS... career. live at Pawling, which is also It was as a singer, indeed, that the home of Mr. Dewey, but he Mr. Bond first appeared in radio. moved to Long Island in 1946. He performed a solo on the open- As radio consultant to Mr. ing program of WHAS Louisville Dewey, Mr. Bond will be spared the night the station went on the the burden of traveling with the air in 1922. candidate on campaign tours. But Still in pursuit of a life as a from New York he will be able 50,000 watts concert singer, Mr. Bond emi- to assist Mr. Dewey in arranging grated from Louisville that same facilities, scheduling broadcasts year to Chicago to study voice. and keeping the Dewey voice It was no time until he had won soothing to the voters' ears. conspicuous success - WGN put him on as a singer and paid him 1000 on the dial $5, a fee by no means inconsider- Seeks TV Show able in those lean radio days. AMERICAN TOBACCO Co., New Mr. Bond sang at several Chi- York (Lucky Strike cigarettes), C Cid, R cago stations regularly for several through its agency, N. W. Ayer years and then in 1927 went to & Son, New York, is negotiating Alexandria, La., as the conduc- with R &B Productions of Holly- WCFL tor of a community chorus. A wood for a half -hour television 666 LAKE SHORE DRIVE, CHICAGO, ILLINOIS year later he returned to WHAS, show of favorite stories featuring the scene of his first wild but Hollywood film names. The show ABC AFFILIATE unrewarded triumph, as program would be on film and be produced REPRESENTED BY THE BOILING COMPANY, INC. manager.. by Marshall Grant. Harry G. Om- He remained at WHAS a year merliegh Inc., New York, is han- before being summoned to NBC dling negotiations. Page 44 September 27, 1948 BROADCASTING Telecasting We're on our way to 560 KC

5 KW-day 1 KW-night

MEMPHIS, TENNESSEE Represented by THE WALKER COMPANY New York - Chicago - Los Angeles - Minneapolis Boston - Kansas City - San Francisco - Atlanta

BROADCASTING Telecasting September 27, 1948 Page 45 IIIIIiIMMEMEEIDEIREMEMITM1111011n7i111113 WNAC -TV ISSUES ITS o_..' FIRST AD RATE CARD eomm¢rci4i WNAC -TV Boston, owned and operated by The Yankee Network Inc., has published its first rate ImMERiimiimiEMminninniZImiNinnSEmE1iiuuu11 card covering general telecast ad- EO RICKETTS, for five and one half vertising rates. Card was effec- IA years manager of KFBK Sacramento, Calif., has been appointed director tive Sept. 1. of sales for McCiPtchy Bro^dcasting Co., Rates are divided by programs operators of KFBK and other California stations. and announcements into two JAMES T. WALL has Joined sales staff classes, A and B. Class A proof WJBK Detroit. He was formerly grams (6 to 11 p.m.) cost $300 for with CKLW Windsor, Ont. one GERRY OLIVER has been named com- hour; Class B (before 6 p.m. mercial manager of KSUE Susanville, and after 11 p.m.) run $225. Other Calif., replacing E. W. BURWELL, re- time segments: Class $180 signed. for A; $120 MILES REED has Joined sales Staff for one -half hour and for of KOOL Phoenix, Ariz. one -quarter hour; for Class B, J. W. (Bill) SLATES, formerly general $133 for one -half hour and $90 manager of KRKN Fort Smith, Ark., has been appointed commercial man- for a quarter hour. ager of WSAV Savannah, Ga. Rates also are quoted for 40, 20 JOHN WHITE, salesman at KXOK St. and 10 minute periods. Additional Louis, was married Sept. 17 to Eleanor Anne Ring. talent, production and technical TOM GREER has been named local charges are made for live pro- sales manager for WEEK Peoria, Ill. grams, while charges for film in- AARON HANGER has returned as sales- FINAL PLANS for sponsorship of broadcasts of the Tulane football games by the clude facilities and normal re- man for WOV New York after year's Louisiana Coca-Colo Bottling Co. on WWL New Orleans are drawn by (seated affiliation with WMCA New York. hearsal time. I to ri Bill Brengel, WWL sportscaster, who will do color; Larry Baird, WWL KATHRYN McGRATH has resigned as Announcements cost $45 for accountant for WHBF Rock Island, commercial manager; Ted Andews, play -by -play man; (standing I to ri Ed Hoerner, Ill., to work on her master's degree at Class A and $33.75 for Class B- Iowa State College. She is succeeded WWL program director, and Francis Jacob Jr., studio supervisor. for one minute or less. Figures are by ALICE SCHAFER. for those announcements not re- MARION SEXTON has been named commercial manager of KPOA Hon- SUMMER AD SALES quiring use of studio camera, and olulu. He formerly served with Sackett WCAU -TV'S NEW RATE include facilities, normal rehears- enterprises at KVAN Vancouver, Wash., Idea of Miami as Year -Round and as commercial manager for KBRC CARD REFLECTS BOOST al time and services of one an- Mt. Vernon, Wash., and KPDQ Port- _Resort Pushed by WMBM- nouncer. A NEW rate card, effective as of land, Ore. WNAC -TV also LOUISE E. NEWTON has Sept. 1, 1948, has been released announced its been appoint- BISCAYNE Broadasting Co. Inc., first four commercial contracts. ed traffic manager at WIS and WIS -FM by WCAU -TV Philadelphia call- WMBM Miami Beach, Columbia, S. C. licensee of Firms signed are GE Supply Corp., STAN ing for an average increase of Fla., 1 -kw daytimer on 800 kc, be- SHAW and JOHN CURLEY have Larus & Bros. Co. Inc., Liggett & Joined sales staff of WOAT Utica, 50% in time costs. Basis of the lieves it has found an "advance N. Y. Myers Tobacco Co. and Merrill, advance is the outlet's increased recep- antidote" to that familiar Lynch, Pierce, Fenner & Beane. audience and expanded program tion which radio time salesmen J. FONDA TO HANDLE schedule. GE, through its dealer C. V. often get during the summer Stackpole & Son Co., will televise CBS' `AMOS Class A "live" time is set at months, "We're not doing any ad- 'N' ANDY' $300 an hour, with film running all North Shore High School foot- JAMES FONDA, radio production vertising before the season begins." ball games from Lynn, Mass. La- $225.00 for a 60 minute segment. WMBM inaugurated a series of manager for Foote, Cone & Beld- rus & Bros. makers of Edgeworth The station now lists three sepa- sales promotion plugs designed not ing, Chicago, will join the CBS rate time periods, setting up Class Tobacco present the Sportsman's only to bring in summertime ad- Quiz each program staff on Oct. 15 with A, B and C strips. Class A time Friday. Merrill, Lynch primary responsibility for handling vertising but also to assist in the is presenting George Gallup's covers between '7:00 and 10:30 current campaign to establish the the Amos 'n' Andy properties p.m. Monday through Friday and America Speaks through Oct. 31. bought by the network. Miami area as a summer vacation Liggett & Myers (Chesterfield 1:00 to 10:30 p.m. on Saturday center as well as a winter resort. After spending several weeks in and Sunday. Class B is considered Cigarettes) has a series of spots New York conferring with Hubbell between 5:00 and 7:00 p.m. Mon- Station's first series of announce- before boxing and wrestling bouts, Robinson Jr., CBS vice president day through Friday. All other ments, continued for four weeks, remaining baseball games and all and director of programs, Mr. hours are considered Class C opened with the statement that Boston Yanks football games. Fonda will make his headquarters time. Class B rates call for $270 "Business in Dade County (Miami) in Hollywood, origination point of "live" and $202 film for the hourly is a year -round operation" and RCA 16 -inch TV Tube the program. rate. Class C is set at $225 "live" followed with facts to prove it. Mr. Robinson also announced and $165.75 film. Rehearsal time After a four -week interval, a sec- Is Planned in Quantity that Mr. Fonda will be in charge with cameras is listed at $25 per ond series of similar announce- ALTHOUGH subject of the RCA of a projected Amos 'n' Andy tele- half hour. Announcements, one ments was broadcast. In both series 16 -inch television tube is not men- vision show, and of other unnamed minute or less, slide or film, also the announcements were used at tioned for publication by the com- properties purchased by the net- are broken into the three time the end of each program where no pany and other set manufacturers, work from Charles Correll (Andy) separations. Announcement costs commercial spot was scheduled. it is known that the tube will be and Freeman Gosden (Amos). now scale from $50 for Class A Results were highly satisfactory, produced in such quantity by the to $37 for Class C. according to T. O. McCullough, first of the coming year that ship- NBC Announces AM, TV The new rate card, which is president of Biscayne Broadcast- ments will be made to all receiver Number 2 for the Philadelphia ing, who said the announcements builders. Election Coverage Plans station, also lists general infor- not only were directly responsible RCA itself is planning to an- A STAFF of more than 300 will mation on the station, names and for the signing of it number of nounce the tube with a big pub- be engaged in NBC's coverage by offices of the various CBS Radio contracts by WMBM but also licity splash around the first of radio and television of the national Sales managers who represent brought considerable favorable the year, with press parties and elections, the network has an- WCAU-TV nationally and special comment from Mimai area business other affairs in the making as part nounced. contract information. establishments. of the build-up. William Brooks, NBC vice pres- Tube is being manufactured in ident in charge of news and inter- the RCA Lancaster (Pa.) tube national relations, said that the casts over its newly organized Television Talk plant. Samples, it is known, almost elaborate coverage in NBC's Midwest network, which is not in. TELEVISION's importance to ready have been sent to many history had been planned. In ad- ter-connected with the East. the modern business world will be manufacturers so they can build dition to coverage on the sound Radio and television coverage discussed by Raymond C. Cos- test sets and make engineering broadcasting network, NBC will will begin at 8 p.m. election night, grove, executive vice president, and production plans around the undertake its first television net- and both networks will stay open Avco Manufacturing Corp. at the new tube. The 16 -inch tube sets, it work election coverage not only until winners are known. NBC's annual Boston Conference on Dis- is understood, will be manufac- in the East over inter -connected election headquarters will be in tribution, Hotel Statler, Oct. 25- tured at prices close to current stations but also in special broad - studio 8H at Radio City. 26. prices of 10 -inch tube sets. Page 46 September 27, 1948 BROADCASTING Telecasting RCA Laboratories .. America's Center of Radio and Electronic Research and Pioneering

Basic and outstanding scientific developments, achieved space.They blaze new trails, not only in radio broadcasting at RCA Laboratories, have made the United States pre- but also in radiotelegraphy, radar, and many other phases eminent in radio and electronics ... new industries and a of radio -electronics, for the present and the future. new service to the public have been created. RCA scientists and engineers devote their efforts to the Overlooking the rolling countryside at Princeton, N. J., discovery of previously unknown principles and phe- the research laboratories of the Radio Corporation of nomena, to the revelation and expansion of knowledge, America are built on land over which trails were blazed by to the extension of man's horizons. They create and de- American pioneers and across which Washington and his velop new and improved industrial processes and products, soldiers fought in the American Revolution. Today, on this and provide new and expanded communication services. historic site, scientists are conquering elements of nature The scientists of RCA believe that all additions to fun- so that the world continually may enjoy new benefits of damental knowledge eventually will be worth while from electronics, AM and FM radio, and television. the commercial as well as the scientific point of view. Here, through discovery and invention, new products Therefore, RCA conducts basic research, the foundation and new services are created for our national security and upon which new industries are built and through which for the benefit of people everywhere. new services are made available to the public.

The scientists and research men who work here are When in Radio City, be sure to see the radio and electronic wonders explorers of new frontiers in the invisible spectrum of at RCA Exhibition Hall, 36 West 49th Street. Free admission. 8V 151 -FM, AM, Short Wave and Victrola Phonograph. 14 RCA Victor Preferred Type Tubes plus 1 rectifier tube ... 12 -inch electro- dynamic speaker ... "Crestwood" roll -out control unit ... rich mahogany veneers.

730TV2 -FM, AM, Television and Victrola Phonograph ... 52- square -inch picture .. . RCA Victor "Eye- Witness" Picture Synchroni- zer... picture tube, 26 RCA Victor Preferred Type Tubes plus 3 rectifier tubes ... walnut, mahogany and blond finishes. erean

648PV -FM, AM, Short Wave and Tele- vision ... 300 square -inch television screen RCA Victor "Eye Witness" Picture Synchronizer ... picture tube, 40 RCA Victor Preferred Type Tubes plus 7 rectifier tubes ...12-inch.electro-dy namic speaker 8R7 I -FM and AM ... Six RCA Victor Preferred ... walnut or mahogany finish. Type Tubes plus one rectifier tube ... powerful electro- dynamic speaker ... maroon plastic case. 8V 112 -FM, AM, and Victrola Phonograph. 71 1 V3 -FM, AM, Short Wave and Victrola 10 RCA Victor Preferred Type Tubes plus 1 Phonograph. 10 RCA Victor Preferred rectifier tube . . . 12 -inch electro- dynamic Type Tubes plus 1 rectifier tube 12 -inch speaker ... mahogany, walnut, or blond finish. ... electro- dynamic speaker ... roll -out record changer ... mahogany cabinet.

RCA VICTOR F/V instrument

for everybody

NOW, everyone can enjoy the thrill of FM LOOK. Listen to the RCA Victor Show "The in the widest selection of RCA Victor instru- Music America Loves Best" over your favorite ments ever. NBC station every Sunday afternoon. The great RCA Victor line has a full range Every day more people learn about FM and of FM instruments ... from the 8R7I table want an RCA Victor FM instrument. RCA model AM -FM, to the superb 648PV AM -FM Victor dealers have the FM instruments every- radio and TV receiver. All have the thrilling body wants . . . instruments that offer FM tone of the "Golden Throat" 3 -way acoustical through the famous "Golden Throat" tone system. system.

Powerful RCA Victor advertising, in top - "Victrola"-T.M. Rep. U. S. Pot. OR. ranking national magazines, and over 163 NBC stations send people to their dealer for RCA Victor instruments with FM. Look for these hard -hitting advertisements in LIFE, COLLIER'S, SATURDAY EVENING POST and

C/I ICTOR OF AMERICA R RADIO CORPORATION U1l'IJION OF RCA's 3 -KW FM TRANSMITTER Type BTF -3B The BTF -3B is designed and built strictly for professional transmitter engineers who know transmitters. It uses only 36 tubes (15 regulator and voltage control tubes do not contribute to outages) and employs RCA's simple, straightforward "Direct FM type exciter. The driver and final are "Grounded - Grid" for easy tuni ng and maximum stability. Shielded final tank circuit reduces housing radiation and r -f pick -up in nearby a -f circuits. Single -ended output provides greater stability and easier match- ing. Every component is easy to reach. Unit -type design makes for easy installation and simple modification to higher power. All air - cooled and self-contained. Can be ,v0 s tuned by inexperienced personnel A in minutes. 1%03) RCA's 250-WATT FM TRANSMITTER RCA's 1 -KW FM Type BTF -250 -A TRANSMITTER Completely self-contained, this pace- setting 250 -watt FM transmitter offers Type BTF -1 -C low -power stations the easy way to get on Here is a self- contained 1 -kw the air immediately with true FM qual- transmitter with a "Direct FM" ity. It includes RCA's "Direct FM" sys- exciter inherently capable of lower tem using only 16 inexpensive tubes noise and distortion than any ex- (about half the number used in many citer yet developed. No fussy, com- exciters) -with only 7 tubes in the r -f plicated circuits. No trick tubes. chain. All r -f circuits are single- ended. Only 8 tubes in the r -f chain. Multi -unit construction permits easy addi- Grounded -Grid circuits in the final tion of higher power units later on. The amplifier provide greater stability BTF -250 -A is the ideal standby for than conventional amplifiers -re- higher -power FM stations. quire no neutralizing. The shielded tank circuit of the final amplifier provides near -perfect shielding. T ,11 ', o y VI, ,' Output is single -ended for maximum stability. Unit -type design provides easy installation, flexibil- ity, and simple modification for higher power. Type BTF -1 -C is all air -cooled. Everything in the FM Station

IMMI:I)IA'I'E DELIVERY FROM STOCK

Continuing its active production of FM equipment, that goes into each piece of RCA FM equipment. They RCA today is manufacturing the most complete line like the completeness of the RCA FM line -with one of well-engineered FM station equipment in the indus- manufacturing source for everything they need in the try -and is stocking it. Nothing in your station "specs" station. They like the undivided responsibility RCA that RCA cannot supply. Nothing in the transmitter assumes for its equipment. They like the prompt de- equipment line that RCA cannot ship promptly. livery RCA gives them on every item on the list. Who are RCA's best references.' Call your RCA Broadcast Sales Engineer for in- The station men of the nation's leading FM stations. formation and help. He's an FM specialist. Or write These are the men who like the practical engineering Dept. 307, RCA Engineering Products, Camden, N. J.

RCA's 10 -KW FM r- TRANSMITTER Type BTF -I0B ®© 0 Outstanding for its low running costs, this 10 -kw FM transmitter takes only 22.5 kw to run it. Grounded -Grid circuits in both drivers and in the final permit the use of small power triodes (7C24's) in all three stages. RCA's "Direct FM" system is used, as in all RCA FM transmitters. All r -f stages are single- ended. High -power stages are motor -tuned. Carrier returns in- stantaneously after momentary power failure. Only 39 tubes, total, in the entire transmitter (only 23 of these are required for emergency operation). Only 14 different tube types to stock. All air -cooled, the entire transmitter is designed with just one high - voltage power supply. Possible sav- ings in running costs of the BTF -10B -up to $1500 a year! vo so'ti s.. M Transmitters, FM Antennas

Q Q 1;1 1;2Q 1;i1;iGilC;1ooQ1;;IDQQ1711;aQl

o S,ti,

FM RCA's 50 -KW TRANSMITTER Of these, only 26 can seriously affect the carrier. Type BTF -50A. One of the easiest -handling high - Number of different tube types, only 14. One high - power transmitters ever designed ... and as reliable voltage power supply for the entire transmitter. as a powerhouse. Grounded -Grid amplifiers and Type BTF -50A is built for true walk -in. Its unified simplified single -end r -f circuits (class C) insure front -panel design is functionally styled to fit any highly stable operation and easy tuning. Direct FM station layout -makes it economical to set up. Here produces high- fidelity frequency modulation sim- is the 50 -kw FM transmitter that is completely air - ply and directly (less than 1% output distortion cooled -with two blowers operating independently 30- 15,000 cps). Total tube complement, 42 tubes. to assure maximum program continuity.

`11.; T RCA STUDIO CONSOLETTE Type 76 -B5

Latest in the series ofRCAConsolettes is the 76 -B5. This type performs all the amplifying, monitoring, and control functions of most large and small stations -AM and FM. It has full facilities for simultaneous auditioning and broadcasting for practically any combination of studios, turntables, or remote lines. RCA PYLON ANTENNAS FOR EVERY FM STATION

Today, RCA FM Pylons are by far the most popular radiators in the nation's FM broadcast stations. They are easy to erect, completely self- supporting, and can be mounted anywhere. RCA Pylons assure RCA's you maximum radiation. For example, an Duo -Cone Speaker 8- section Pylon operated in conjunction with a 50 -kw FM transmitter can deliver Type LC -1A an effective radiated power of over 600 kw!

Expressly designed for monitoring FM programs and high - fidelity recordings, this revolutionary new two -cone speaker pro- RCA Isolation Unit vides true FM response throughout the range 50 to 15,000 cps! It is free from Type BAF -4A resonant peaks, harmonics, and transient distortion at all usual volume levels. Cross- For AM broadcasters over response is remarkably smooth. Con- who wish to install an trolled "roll -off" is provided for 5 and 10 kc. RCA FM Pylon atop their Room location of the LC -1A is non -critical. present AM tower, and -"L - AM and FM sim- - The RCA Duo -Cone Speaker is available --lr operate = ultar eously, this unique unit provides corn- Apl in three bass -reflex cabinets; finished in two - of FM and tone gray, dark walnut, and light mahogany. plet and efficient isolation /I Nlo AM signals. Mounts at the base of an in- d sulat ed broadcast tower. /1 i

Data for RCA Pylon Antennas Nominal Over -all Type Standard Pylon. This antenna is designed to meet Power Sections Height Weight ,.ti the requirements of all FM Stations ... handles up No. Gain (ft.) (lbs.) . to 50 kw of power. The Standard combines maximum strength and rigidity with minimum weight. BF -I IA /B I.5 I 13.5 350 Heavy -Duty Pylon. This is the only FM antenna BF- I2A /B 3.0 2 27 700 ; designed to support the RCA Super -turnstile BF -I4A /B 6.0 4 54 2000 Television antenna. The Heavy -Duty Pylon is BF- 12.0 8 108 built for locations where winds of hurricane force I8A /B .11; prevail. It is designed to withstand wind velocities of more than 160 mph when used for FM service HEAVY DUTY PYLONS alone. BF -12E /F 3.0 2 27 4322 .,' Low -Power Pylon. Here is the ideal low -cost antenna for interim operation and stand -by service. BF- 14C /D 6.0 4 54 10497 ,F, It has the same high gain as other two models, . but is available only as a single -section antenna. LOW -POWER PYLONS Yytv The Low -Power Pylon handles up to 3 kw. I:y BF-21A /B 1.5 I 13.9 376

"i#«Ì7f!,l'y,xsSW'r'!iFj/s,r the standard of 41 comparison in FM

The RCA 7C24 and 5592 "metal header" tubes RCA has a complete line of modern, more efficient ... used in the latest RCA FM transmitters ... are power tubes for FM transmitters. For your con- striking examples of RCA's leadership in modern venience, these tubes are now available from your tube development. In addition to increased rugged- local RCA Tube Distributor or directly from RCA ness and operating economy, these tubes require no neutralization, give stable wide -band operation, and provide superior shielding of elements when For information on any RCA tube, write RCA, Com- used in grounded -grid circuits. mercial Engineering, Section IP -36, Harrison, N. J.

THE FOUNTAINHEAD OF MODERN TUBE DEVELOPMENT IS RCA

TUBE DEPARTMENT RADIO CORPORATION of AMER /CA HARRISON, N. J. Increase Is Seen in West INCOME SHIFT And South From '29 -'47 MARKED shift of relative income from New England and the Middle East to the South and West occurred during the 1929 -47 period, according to the Dept. of Commerce. Decline from 42% to 35% occurred in the share of the nation's total income payments received by New England and the Middle East (see A table this page). lation growth of the newer and Share of income received by the less developed parts of the coun- Southeast, Southwest, Northwest try. A tapering in this rate of and Far West increased from 29% growth, the department notes, to 37 %, the department found, would make the forces underlying with the share of the large Cen- the relative shift of income to the tral region falling slightly, from South and West less strong in the 29% to 28 %. future than they were in the past. Total dollar volume of income Per capita income in the nation payments in the nation rose from as a whole nearly doubled from 83 billions in 1929 to 190 billions 1929 to 1947, rising from $680 to in 1947. $1,323. Largest regional gains New England and the Middle were in the Northwest and South- WHEN signals sent from atop a pressbox at a local so'tSall tournament failed to East still accounted for over a east, each being 157% above the reach the station's tran:m:tter, the engineering staff of WS ?D -TV Toledo mounted third of total income in 1947 de- 1929 average compared to a 95% the microwave relay on a crane boom, ordinarily used in construction work, raising spite the declining trend in those increase for the nation. Smallest the equipment to a sufficient height of 50 feet. Then the ballgame was called on regions. percentage increases in per capita account of rain. Industrial progress was cited as income occurred in the Middle main factor in the gaina made by East and New England. CATHODE TUBE SALES ment agencies totaled 292,270 the Far West, Southeast and tubes valued at $6,524,754. Southwest, with their factory pay- UP FOR QUARTER rolls rising from 15.5% of the na- WIL Power Boost 68% For the first half of the year, tion's total in 1929 to 20.3% in REFLECTING the upsurge in TV sales to manufacturers totaled EQUIPMENT being installed by 426,469 tubes valued at $10,250,- 1947, an increase of roughly one- WIL St. Louis at North Dupo, Ill. set production, sales of cathode third. ray tubes to set manufacturers 218 compared to 255,035 units to raise its power to 5 kw fulltime valued at $7,218,358 a year ago. Increases in income payments by on 1430 kc from its present 250 rose more than 68% during the Total sales of electron tubes in government agencies also were w on 1230 kc, will include second quarter compared to sales fulltime the second quarter, as reported by important in the Southeast and the latest Gates 5 kw transmitter in the first three months of 1948, Southwest and population growth associated equipment. Four according to Radio Mfrs. Assn. RMA and the National Electric and Mfrs. Assn. jointly, were 1,177,502 was a major factor in the Far will be uti- in Wincharger towers Sales to manufacturers the units valued at $13,515,095. These West. Farm income was the key lized in a directional array beamed second quarter totaled 267,763 included element in the Northwest. on the city. Officials hope to have cathode tubes valued at $6,021,878 industrial tubes but not The change in income positions the new transmitter in operation compared to first quarter sales of those used in receiving sets. Of the of New England and the Middle by Christmas. Studios will remain 158,706 units valued at $4,228,340. total, government agencies bought East are ascribed largely to the atop the Melbourne Hotel, St. All second quarter sales including $1,688,777 worth and exports industrial, commercial and popu- Louis. replacements, exports and govern- amounted to $452,941.

Per capita income Per capita income Total income payments payments Total income payments payments Amount Percent Amount Percent Amount Percent Amount Percent (millions of dollars)increase, (dollars) increase, (millions of dollars)increase, (dollars) increase, 1929 to - 1929 to 1929 to 1929 to States and regions 1929 194'7 1947 1929 1947 1947 States and regions 1929 1947 1947 1929 1947 1947

Continental U. S. __ 82,617 189,734 130 680 1,323 95 Southwest 4,153 11,435 175 464 1,081 133 Ariz. 245 721 194 573 1,120 96 New England 6,792 13,194 94 838 1,444 72 N. M. 161 576 258 383 1,053 175 Conn. 1,459 3,299 126 918 1,671 82 Okla. 1,079 2,124 97 455 930 104 Me. 449 998 122 563 1,128 99 Tex. 2,668 8,014 200 465 1,128 143 Mass. 3,787 6,718 77 897 1,449 62 N. H. 302 613 103 652 1,148 76 Central 24,226 53,699 122 720 1,391 93 R. I. 679 1,133 96 851 1,521 79 III. 7,036 13,636 94 932 1,'24 74 Vt. 216 433 100 601 1,183 97 Ind. 1,877 4,936 163 583 1,287 121 Iowa 1,348 2,963 120 546 1,144 110 Middle East 27,840 53,938 94 926 1,559 68 Mich. 3,543 8,641 144 745 1,424 91 Del. 218 479 120 919 1,646 '79 Minn. 1,443 3,450 139 566 1,195 111 D. C. 638 1,795 181 1,191 1,624 36 Mo. 2,210 4,671 111 612 1,197 96 Md. 1,106 2,934 165 703 1,465 108 Ohio 4.920 11,061 125 748 1,441 93 N. J. 3,268 6,740 106 947 1,542 63 Wis. 1,849 4,341 135 634 1,337 111 N. 1,125 1,781 Y. 14,479 25,624 77 58 Northwest 3,927 10,143 158 534 1,373 157 7,338 14,426 97 767 1,372 79 Pa. Col. 633 1,695 168 616 1,482 141 W. Va. 793 1,940 145 464 1,031 122 Idaho 230 677 194 518 1,290 149 Kan. 997 2,531 154 532 1,315 147 Southeast 8,681 25,723 196 344 883 157 Mont. 325 801 146 602 1,641 173 Ala. 802 2,371 196 305 837 174 Neb. 764 1,589 108 557 1,238 122 Ark. 562 1,358 142 305 710 133 264 908 244 389 1,678 331 Fla. 695 2,571 270 484 1,104 128 N. D. D. 288 779 170 417 1,348 223 Ga. 956 2,778 191 329 885 169 S. 272 773 184 537 1,208 125 Ky. 964 2,364 145 371 850 129 Utah Wyo. 154 390 153 687 1,472 114 La. 862 2,270 163 415 892 115 Miss. 544 1,382 154 273 659 141 Far West 6,998 21,602 209 865 1,559 80 N. C. 966 3,290 241 309 890 188 Calif. 5,217 16,121 209 946 1,643 74 S. C. 438 1,517 246 252 '778 209 Nev. 74 256 246 817 1,842 125 Tenn. 905 2,830 213 349 916 162 Ore. 603 1,936 221 640 1,253 96 Va. 987 2,992 203 422 1,064 152 Wash. 1,104 3,289 198 713 1,395 96 BROADCASTING Telecasting September 27, 1948 Page .47 Rehire Announcer, IImIImImlllmlmnlmllmlmllmmllmlllllllllllllllllllllllmlB NLRB Tells WATL Technical BILL ELY, REINSTATEMENT of and pay-

ment of back wages to a discharged IIIIIImIIIIIIIIIIIIIIIIIIIIIIIIIIIWIIIIIIIIIIUWIImmlltlUmmEmmlllllliiiirI!IIIIIIIIIIIIIIIIIImTI employe of the Atlanta Broad- manager of KONG, ERIC HARRIS, formerly with Argosy casting Co. (WATL) was ordered Pictures, Hollywood, has joined Alameda, California by the National Labor Relations KLAC -TV Los Angeles as television Board. The order upheld the technician. DONALD COMBS has joined engi- earlier findings and rulings of an neering staff of WACE and WACE -FM says this about the NLRB trial examiner. Chicopee, Mass., as control engineer. Ordered reinstated is Lawrence GENERAL ELECTRIC has shipped its first postwar 50 kw AM transmitter J. Mellert, former announcer, who, to KFRE Fresno, Calif., it has been according to a complaint filed by announced by company. Now being the American Federation of Radio installed, unit will permit broadcast e coverage of California's lower San ,,6NDON Artists (AFL), was discharged by Joaquin Valley. It is expected to be 1946 he in operation by beginning of next WATL in April because year. filed charges before NLRB and ERNIE SWAN, chief engineer of CKEY because of his membership and Toronto, has been named a senior LIBRARY activity in AFRA. AFRA's com- member of the Institute of Radio En- plaint had charged also that WATL gineers, Toronto chapter. DEXTER YOUNG, Don Lee Hollywood refused to rehire Mr. Mellert. engineer, and Molly Smith were mar- In ordering reinstatement Sept. ried September 19. 18, NLRB directed he be paid EDWARD W. WILLIAMS Jr., transmit- SERVICE ter engineer at WLOO and WLOG -FM "a sum of money equal to the Logan, W. Va., will leave that station amount which he normally would Oct. 2, to enter U. S. Army. I have earned as wages from the HARVEY COLEMAN, television camera- date of the discrimination to the man at WTTG Washington, DuMont station, and Dorothy Fields, of NAB date of the respondent's offer of Legal Dept., were married Sept. 18. ... the London Library reinstatement, less his net earn- ings during said period." Service is excellent, AFRA's complaint was dis- McClatchy Co. Presents missed insofar as it alleged that superb and without fault. two other WATL employes, Theo- TV Exhibition at Fair dore Fenster and James Lurie, McCLATCHY Broadcasting Co., The selections are were discriminatorily discharged. Sacramento, Calif., applicant for The NLRB decision pointed out two television permits, staged a flawlessly recorded and that Mr. Fenster and Mr. Lurie television demonstration at the admitted that at the time of their California State Fair at Sacra- are of excellent choice. discharge Walter Speight, then mento this month. A lecture was station manager of WATL, had given five times a day, ranging The London Library said they were being discharged from a half hour to forty -five min- for having deliberately conspired utes. Marionettes and members of Service is exactly what to miss a newscast. "We cannot the audience were televised in the say," said NLRB, "that Speight FM has needed in the booth. did not honestly believe that Fen- The same exhibit and demon- way of recorded music. ster and Lurie had deliberately stration will be repeated at the engaged in misconduct, or that Fresno County Fair, Oct. 5 to 10. It certainly makes the this belief was not the motivating In addition to the televison demon- cause of the discharges." stration, KFBK Sacramento origi- Program Director's job nated 80 broadcasts from the Fair Grounds. a much easier one." NEW TYPE TELEVISION RESEARCH IS OFFERED TWO BRITISH radio and television receiver manufacturers have opened NEW TYPE of television research branches in Canada, Pye Radio Ltd., at Ajax, Ont., and Cossor (Canada) Ltd., is being offered TV stations in at Halifax, With headquarters at Mon- the New York area on a yearly treal. Both companies will also manufacture television transmitting equip- The following are just a basis by Advertest Research, New ment. few more of the many Brunswick and Newark, N. J. AM and FM radio stations The plan involves the use of a series of specially constructed PHILADELPHIA'S subscribing to the panels, with separate panels for London Library Service: each contracting station. Listen- Mo ._ = ing information collected is confi- WQXR, New York City, dential and available only to the party contracting for it, Advertest KBON, Omaha, Nebraska, announced. Panel members include only KXYZ, Houston, Texas, those receiving six New York area TV stations, WABD, WATV, RURAL RADIO NETWORK, WCBS -TV WNBT, WPIX and WJZ -TV. Three test panels have WXRT, Chicago, Illinois been running in the area since last June. For additional information write to: A new type of questionnaire has LONDON LIBRARY SERVICE been developed by Advertest during the test period, and one of its 16 West 22 Street, N. Y. 16, N. Y. features is the discarding of the stilted language normally used in a division of questionnaires. The vernacular is The London Gramophone Corp. used as a means of establishing closer liaison with panel mem- REPRESENTED: Nationally by Adam 1. Young, Inc. bers, Advertest said. Page 48 September 27, 1948 BROADCASTING Telecasting .04 eae taew NOT FOR WGN LISTENERS !

The average WGN quarter hour between 5:45 to 7:00 AM, Monday thru Friday, delivered over 275,000 impressions in 10 days to 126,000 different homes.*

This army of early risers is often not given proper emphasis. Thru WGN's early morning programs it is possible to reach a sizable chunk of these consumers. Don't miss this sure bet for these coming winter months.

*Nielsen Radio Index

Chicago 11 Illinois A Clear Channel Station... 50.000 Watts Serving the Middle West 720 VP On Your Dial MBS Eastern Sales Office: 220 East 42nd Street. New York 17, N. Y. West Coast Representatives: Keenan and Eickelberg 2978 Wilshire Blvd., Los Angeles 5 235 Montgomery St., San Francisco 4 710 Lewis Bldg.. 333 SW Oak St., Portland 4

BROADCASTING Telecasting September 27, 1948 Page 49

Feature Joseph M. Sitrick in New (Continued from page 18) State Dept. Radio Post a charge was made for admission JOSEPH M. SITRICK, member of to the viewing hall, which had to BROADCASTING'S editorial staff for be refunded because of poor re- the last year and a half, has ception for the initial fights, caused joined the State Dept.'s Interna. by a difference in power services tional Broadcast- at the points of origin and recep- ing Division. He IIIIIINUIIIIImilllulullllllllllllllllllllll!IIIIIIIIIIIIIIIIIII!IIIIIIIiIIIIIUIIIIUUUmlitimulullu!I!rmmmIIIIIIIIIIit tion. A total of 1,800 tickets had will be in charge been sold, but before the RCA of special events ELATER DAMS R "d JACK BEALL. ABC Includes JACK BECK, CBS Hollywood; engineers had located and remedied in Washington news commentators, are accompany- C. P. (Spud) Crliss. "Los Angé es ing Gov. Thomas E. Dewey of New Times "; MT BISHOP. KFI Los Angeles; the trouble, refunds had been de- for the "Voice of York on first leg of GOP Presidential CI.ETE RORER', S. KFWB. manded by and paid to some 4,000 America," direct. candidate's campaign tour. Mr. Davis ALICE LAWRENCE, recently appointed ing coverage of Is broadcasting his regular Mon. -Fri. news director of Children & Youth individuals. After that reception 7:15 -7:30 ABC news shows from cities Film Production Foundation. Holly- was perfect-and admission was news events and on Mr. Dewey's itinerary. Mr. Beall is wood. yesterday (Sept. 26) started ft.- handling pro- reporting progress of GOP candidate teen minute tr-nscrlbed news commen- free. on both "Head Me Edition" and "News tary. "On The Spot" on eight stations Before television could be intro- gram arrange- M Tommorrow. of Texts Quality Network and six Dixie duced into Madrid, Mr. Reilly Mr. Sitrick ments in the cap- ROBERT E. NICHOLS, New York "Her- Network s ations for 39 weeks. ital. He will ald Tribune" correspondent in Wash- LOUIS FITZGERALD, former telegraph said, some arrangement for stand- serve under Harold Janis, chief of ington, joins news staff of CBS today c'ntlr of "Mrscat ne (Iowa1 To trnal." ardizng the city's power supply (Sept. 2? ). has joined news staff of WHBF Rock special events for the "Voice" in Island. I.l. would have to be made. Three New York. JIM RAINS, formerly of WPAQ Mt. ALEXANDER GABRIEL, WEVD New companies now serve the area, he Airy, N. C.. has Joined WLAQ Rome, will cover Mr. served in both Ga., as farm and rural director. York news commentator. said, and while Sitrick has all UN General Assembly sessions in all three services the New York bureau and Wash- JERRY CARR. former news editor Paris via weekly recording to be flown are supposed to be on a 57-cycle for WHLI and WHNY (FM) Hempstead, back to U. S. for broadcast. Mr. Oab- ington headquarters office of of basis, is N. Y.. has been appointed director riel's first UN commentary was sched- there enough variation to BROADCASTING, and for the last news for those stations. ART PATER - uled to be heard on WEVD yesterday, TV SON, member of news staff, has been upset reception of a program year covered Capitol Hill and the Sept. 26. in an served by named director of public affairs, re- PHIL BASSEL, recent gradiate of the or'g'nat'ng area State Dept. He was on the an- placing CLIFFORD EVANS. Mr. Evans, II. of Syr :i use. has Joined WNYC New a different company than that serv- nouncing staff of WHBF Rock who formerly headed both news and York as editor- announcer. ing the receiving area. Ill., BROAD- public affairs departments at WHLI and BILL SORRELL, WOFO Kalamazoo, Island, before joining WHNY is no longer associated with Mich.. sports editor, was recently mar- Economics might prove another CASTING, and spent two years be- the stations. ried to Jane Jepkema, WGFG recep- deterrent to the immediate intro- fore the war on the staff of WSUI, tionist. JAMES McNAMARA, KLAC Hollywood duction of television into Spain, the U. of Iowa station at Iowa news ELEANOR "PAT" HURLEY GASSEN- editor, was elected president of REIMER, WQXR New York director of Mr. Reilly admitted. Sets could be City. Los Angeles- Hollywood Radio News press information, and WALTER T. sold there at about the same retail Club for forthcoming year, at recent GASSENHEIMER, WQXR engineer, are Entering the Navy in March meeting. Other new officers are the parents of a girl, Bernardette prices as in the U. S., he said, 1943, Mr. Sitrick left the service GEORGE LEWIN, KFWB Hollywood, as E'eanore. but the average income is some- in May 1946 with the rank of vice president; Bill Burns, "Los Angeles PAUL NEILSON, WON Chicago re- what lower in Spain, with a gov- lieutenant (jg). While in the serv- Times," secreatry -treasurer; AL GOR- porter and news analyst, will marry DON, KFWB, assistant secretary-treas- Rhoda Arneson of Young & Rubicam, ernment chauffer, for example, ice he was production director and urer. Newly elected board of directors Chicago, Oct. 9. earning about $125 a month, mak- assistant officer -in- charge of the ing even the least expensive set Navy's Armed Forces Radio an appreciable part of his annual Service in Washington. income. Installment plan sales might overcome this price handi- `Axis Sally' Arraigned looking for you cap, he added. We'll be ARRAIGNMENT of Miss Mildred E. Gillars, reputedly the "Axis at the FM CONVENTION! Texas Stations Cover Sally" of the Nazi radio, on Slate charges of treason, was scheduled Democratic Meet for last Friday in United States HEAVY radio coverage was given District Court before Judge Jen- the Texas state Democratic con- nings Bailey, following a court vention in Fort Worth Sept. 14 postponement. when about 40 commentators, newscasters and technicians from seven stations in the vicinity were on hand to cover the meeting. Bromd_asts were originated by Keeping up with HOTEL WBAP and KFJZ Fort Worth, (NEW YORK'S #1 STATION) SHERATON WFAA Dallas, and KLEE KPRC CHICAGO, ILL. and KTRH Houston. Coverage in- In 31st annual convention assem- SEPT. 27, 28, 29 cluded shooting of scenes by WBAP -TV film staff for future bled, enthusiastic Lions from 48 telecasts. states and 21 foreign countries jammed Madison Square Garden, REL FM Memorial Dedicated applauded long and loud as their BROADCAST A MEMORIAL honoring war hosts, the New York State Lions, correspondents who were lost while singled out WCBS for exceptional EQUIPMENT . serving with United States forces honors. To WCBS executive Milton in World War II was unveiled Bacon -a guest speaker at many will be on display in Booths 36, 37 and 38 at the Second last Monday in the National Mili- local Lions' functions -and to Annual Convention of the FM Association. tary Establishment press room at WCBS, went a unique Be sure to visit us and see how REL Reliable Engineering the Pent -Iron, Washington, D. C., plaque citing Leadership is pacing the FM broadcast field with advanced by Secretary of Defense James '`unselfish community interest on designs in transmitter, receiver and FM radio relay link Forrestal. Among the photographs the part of a great institution and equipment. of more than 40 correspondents in- its representative." Intimate partic- cluded in the memorial are those of ipation in the lives of the com- RADIO ENGINEERING LABS., INC. two radiomen, Frank J. Cuhel of munities it serves has won WCBS LONG I S L A N D C I T Y 1 , N E W Y O R K MBS and John Elliott of the Aus- as many friends as it has listeners tralian Broadcasting Co. Mr. Cuhel REL DESIGNS AND MANUFACTURES FM was killed in a plane crash at Lis- ...another reason why WCBS (rep- BROADCAST EQUIPMENT EXCLUSIVELY bon, Portugal. Feb. 22, 1943. Mr. resented by Radio Sales) is the #1 Elliott was killed by a Japanese Station in America's #1 Market. sniper in Borneo July 3, 1945. Page 50 September 27, 1948 BROADCASTING Telecasting

OF Auntie's Pattern

She's a loveable old party-to her listeners, her sponsor and to Pacific Coast radio.

"Aunt Mary'." has been on the air since 1944, stitching together the lives of assorted characters who figure in the serial about youth, age, love, devotion and other successful components of daytime drama.

She's been selling a lot of Albers Flap Jack Mix, Albers Quick Oats and Carnation Corn Flakes this year; the program now has been sponsored on 26 NBC Western Network stations since February by the Albers Milling Company. And product sales have soared - naturally, since "Aunt Mary" rates an average 5.1, with a 32.8 share -of- audience.

"Aunt Mary's" rating is spectacular - for when the seventh most popular of all national and regional daytime shows in the West began, it broke the industry conviction that no serial program could be done successfully from the Pacific Coast. But "Aunt Mary" on NBC was an immediate hit, the result of a proved pattern: a good program, aired over the West's No. 1 Network to NBC's responsive audience. Other advertisers - White King Soap, Planters Nut and Chocolate, Wesson Oil and Snowdrift,

among them -value that pattern, a sure formula for sales.

SAN. FRANCISCO NBC WESTERN NETWORK .4 Service of Radio Corporation of America WCBS - TV Boosts Population of Million WBAP -TV DEBUT In Station's Area KFAB Goes to a Fair Basic Time Rates OVER 86,000 people saw or WCBS -TV New York on Oct. 1 WBAP Fort Worth brings television to Texas with a formal debut participated in the produc- will boost its evening hour air time Wednesday (Sept. 29) at 7 p.m. tions broadcast by KFAB base rate from $700 to $1,000, ac- But a telecast of President Truman making a campaign appearance Omaha, Neb., from the Ne- cording to Rate Card #4. In issu- in Fort Worth Monday afternoon (today) was put on the last-minute braska State Fair, according ing the new card, however, CBS schedule as a preview event. * to Harry Burke, general points out that with some 300,000 WBAP -TV says its signal will WBAP -TV marks the fruition manager. The station pre- TV sets in the New York area, reach a popula- of three years of planning and a sented an almost continuous the cost per thousand families tion of well over year and a half of actual building. schedule of shows and spe- tinder the new rate is only $3.33, 1,000,000 in Fort An unofficial estimate is that cial features from the fair than the cost on April Worth, Dallas more than $1,500,000 has been in- throughout the day and eve- 43% lower and the sur- 1, when Rate Card #3 went into vested in WBAP's video operation ning. Special television dem- for rounding area. to date, contrasting with the $200 onstrations also were pre- effect. Advertisers contracting First program time on WCBS -TV before Oct. 1 shoestring with which Mr. Hough sented with equipment to be telecast will receive protection on present launched WBAP in 1922. brought from New York, the will be the Alex- rates until Jan. 1, 1949. station announced. ander K or d a Good Reception Class A time New rates for film, "Scarlet Tests begun Sept. 15 show good (6 -11 p.m., Mon.-Fri.; noon -11 p.m. Mr. Hough Pimpernel," first reception throughout Dallas and Sat. and Sun.) are: of a Wednesday Fort Worth, as well as in distant VA INCLUDES VIDEO 1 hour, $1,000; 40 minutes, $800; 30 "family night" series sponsored cities like McKinney, 53 miles minutes, $600; 20 minutes, $500; 15 IN YEAR'S PLANNING by W. C. Striplings, Fort Worth - of minutes, $400; 10 minutes, $335; 5 northeast Fort Worth, and minutes, $285. One minute announce- department store. Waxahachie, 40 miles southeast, VETERANS Administration's Na- ments in Class A time are $215, up Preceding the movie, Anion WBAP -TV reports. tional Radio Advisory Council ap- from $150; 20- second service announce- proved VA Carter, Harold Hough and George A television dealer at DeLeon, radio and television ments and chain breaks are $165, up will video plans for the VA's coming year, in from $75. Rates for all other time Cranston greet the au- a hamlet 87 miles away in the periods are 60% of the Class A rates. dience in brief ceremonies. A more a meeting held Sept. 20 in Wash- western mesquite country, re- ington. was reported WCBS -TV facilities charges re- elaborate formal opening will be ported successful reception. It at the staged at a later date. meeting that last year the radio main as before, with base hourly Flat terrain favors transmis- Firm's Officers industry contributed $9,712,000 rates of $125 for film facilities, sion from the WBAP-TV site, a worth of broadcast time and talent $200 for studio facilities, $800 for Mr. Carter is president of knoll about four miles east of to veterans' programs. remote pickup facilities. Frequency WBAP, Mr. Hough is radio direc- downtown Fort Worth. A tower Forthcoming plans include: Tel- discounts for air time run from tor and Mr. Cranston, manager. rises 502 feet above ground to evision film spots, - 5% for 26 times a year to 15% An estimated 1,000 video sets send the TV signal. further top for 208 or more times a year. will be tuned to the inaugural pro- talent transcribed series Here's to Promotional efforts by the sta- Veterans, two script series, and Agency commisson is allowed on gram, with about 100 in cafes, tion to sell TV to the public were both time and facilities charges. bars and other public places. continuance of service to broad- receiving support of local newscasters. papers. Among those attending were: Fort Worth Press will run a spe- Gordon Kinney, Advertising Coun- cial TV section day before the cil; Jim Dawson, NAB; Ed Sco- opening, and the Dallas News will vill, CBS; Gene Juster, NBC; Ar- Cleveland, like any large have a section the following Sun- thur Feldman, MBS; Will Baltin, metropolitan city, has its day. TBA; Austin Woolford, VA di- traffic problem. And its busi- Dealers displayed placards rector of information; Charles est intersection - as far as heralding "WBAP -TV Day" and Dillon, assistant director of infor- Cleveland's small fry and distributed a six-page folder, mation for radio and television; Don Weiss and Wallace Ruggles, their parents are concerned "Facts about WBAP -TV," 10,000 copies of which were printed by VA radiomen in New York and -is COUSIN KAY'S CORNER, the station. Los Angeles, respectively. a quarter hour kid disk pro- Five -Day Schedule gram heard from 6:45 to 7:00 SKEE WOLFF, WBBM Chicago writer - PM across the board and on WBAP -TV will be on the air producer, began one -month vacation last week to complete his novel, "The Saturday morning from 11:45 Wednesday through Sunday, four Tutored Mob," which was accepted sev- hours a night. First high school eral months ago by Crown Publishers, to 12. New York. Novel is described by its football game will be carried Fri- author as story "of 40 hours in the A blend of carefully selected day night and first college game Siegfried Line during the war." Mr. music and stories, COUSIN Wolff served as a rifleman in 84th Saturday. Division in Europe, and was later regi- KAY'S CORNERS is a sure bet Initial commercial accounts ment historian. to give your sales message number eight, five of these being the green light with a large, television -spot sponsors. attentive audience of young- Construction continued on sters and their parents. WBAP's new radio -television cen- ask ter even as the TV units were to For more details - be put into use. Shift of WBAP's Headley -Reed. standard broadcasting from Medi- cal Arts Bldg. studios will be JOS. WEED & CO., about Jan. 1. 350 Madison Ave., New York, Largest of WBAP -TV's three television studios measures 45 by Know About the 82 by 28 feet. Equipment includes 5000 WATT TRANSMITTER a complete mobile unit, a $7,500 Now in Use at BILL O'NEIL, President Zoomar TV camera lens, complete film setup and RCA transmitter. C NS Robert Gould is chief producer HALIFAX NOVA SCOTIA for WBAP -TV and Seymour An- drews is program director. The Maritimes on 5 -82 BASIC 850 KC Station is Channel (76 BUSIEST ABC Network C L E V E L A N D Watts mc) with 17.6 kw visual, 8.8 aural 5000 Commercial Station R E P R E S E N T E N I E D A T O N A L L Y B Y H A D L E Y- R E E D COMPANY power. Studio address is 3900 Barnett St., Fort Worth.

Page 54 September 27, 1948 BROADCASTING Telecasting TIME BUYERS ARE PEOPLE, TOO!

D R A W N B Y B A S I L W O L V E R T O N

WILLIAM A. (BILL) MORRISON Garfield and Guild San Francisco

Succinct is the word for you, Bill Morrison. Your brief thumbnail biographical sketch notes that your "early advertising background was in department stores and men's specialty stores." Then came your association in 1940 with Garfield & Guild, three years with Uncle Sam in the Armed Forces Radio service, and return to G & G in 1945. But in your terse comments we at KGW particularly noted the last sentence: "Principal chore is million and one details related to airing the Skippy Holly- wood Theater weekly on 40 of the country's finest radio stations, including KGW- which has one of the longest tenures of any station we use." Those are welcome words, Bill, and they're positive indication of the value you timebuyers place on the market and audience KGW can deliver. The market's getting bigger, too. Since 1940 Oregon's population has increased 41.8 per cent, proof that the North- west's war boom was not a "flash in the pan ". is Two Oregon the nation's Number state in d 1%\\\\1\\\\\A population growth. KGW and KGW -FM are 'growing with the market. New quarters and new facilities permit KGW and KGW -FM to better serve this market area, one of the richest in the nation from an advertiser's standpoint. BASIL WOL' ERTON

REPRESENTED NATIONALLY BY EDWARD PETRY & CO. KGW:OIRTLAND, OREGON

COMPLETE SCHEDULE

SIMULTANEOUS SERVICE AFFILIATE NBC Code standards applying to programs to stations are similar to those in time will create a problem. Many on the air. This restriction may the NAB code in respect to com- shows of this type now exceed (Continued from page 23) cause minor distress to some co- mercial spots. No more than three commercial limitations as estab- code, NBC will make the follow- medians if it is enforced. Under the one -minute announcements may lished in both NAB and NBC ing announcement on the air and new code Fred Allen and others be used in a 15-minute period nor codes. fade the show for at least 30 sec- presumably will be prevented from more than six in a half -hour. NBC additionally provides that onds whenever material "that is even arch references, for to con- Time standards, however, may be programs which present their obviously in bad taste and conform to air standards during off - waived one hour each day for par- sponsor's products as prizes, ac- trary to good broadcasting stand- the -air preliminaries, he must abide ticipation programs like shoppers' companied by commercial refer- ards" is attempted . by a code section which makes guides or women's service fea- ence, shall follow this procedure: be taken "The National Broadcasting Co. it clear, without specifically stat- tures. An average will of the regrets the necessity of interrupt- ing so, that references to other Spot announcements on owned actual timing of such ad -lib com- on ing this program in order to de- networks are not encouraged. and operated stations must not mercial references six typical lete material which in its opinion "An announcement made on any exceed 125 words if live or one programs and this average will be would be objectionable to listeners NBC program calling attention to minute if recorded. Station breaks added to the time of the formal in many American homes." a program over competing facili- are prohibited between contigu- commercial. The total of the two commercial types must be within Such an announcement, it is ties," says the code, "must be so ous programs sponsored by the worded as to avoid diverting the same advertiser, adjacent to shows the commercial limitations. hoped, will offer to the listening The NBC code, contained in an audience from listening to NBC at sponsored by a competitive prod- a audience explanation that was 38-page pamphlet, also offers gen- lacking in the Allen incident when that time." uct, or on a basis of more than two in the evening rate bracket eral observations about the atti- only dead air was left during the Almost all of the points covered tudes which programs ought to fading of his heretical reference. by the NBC code but not by the and four in the day rate brackets for any one product. take toward society and institu- Another measure in the NBC NAB have been NBC policy for tions. code, but not in the NAB's, is the some time. Not all, however, here- Commercial time limitations for tofore have been published for gen- the network as contained in the Insobriety, for example, must repetition of a recent NBC an- not be portrayed as desirable. nouncement that the network eral distribution. NBC code are those of the NAB, would accept no more giveaway All NBC network program and except for news programs and the "Respect for the sanctity of mar- programs of the type against commercial policies also will ap- addition of the 20- and 40- minute riage and the home must be main- which the FCC proposed action ply to the six NBC owned and op- periods for television. NBC code tained. last August, pending clarification erated stations. Some supplemen- standards are: "Adultery is not glamorous. of the legality of such programs. tary standards are set for the sta- length of Program Total Commercial Copy "Narcotic addiction is a vicious Still another exclusively NBC tions in the new code, most of (Minutes) (Minuter) habit." code them amplifying sections of the Before After Reference to sex is to be kept provision insists that material 6 p.m. 6 p.m. presented during the warm -up of NAB code of particular conse- "within the limits of good taste 5 1:15 1:00 a studio audience preliminary to a quence to station operation. and decency. 10 2:10 2:00 broadcast must conform to NBC The supplementary instructions "Reverence marks any mention 15 3:00 2:30 in name God." 20 3:30 2:40 the of 25 4:00 2:50 Religious Broadcasting 30 4:15 3:00 Stating its longtime policy on REVENGE! 40 5:00 3:45 religious broadcasting, NBC points 45 5:45 4:30 out that programs treat "broad DULUTH, MINN.- "Outs my way," snarls Otto Mattick. "I'm 60 7:00 6:00 religious truths" rather than nar- out to get the guy who told me not to row sectarianisms. News programs, either day or put my cranklosnog on the Duluth-Superior night, are restricted to one min- The NBC code becomes effective Market!" ute of commercials in any five - next Jan. 1, the date on which No wonder Otto's in a snit. He really minute show, 1:45 minutes in 10 all four major networks have pub- missed a sure thing when he ignored the and 2:15 minutes in 15. No middle - licly announced they will institute complete compliance with NAB Duluth-Superior market. It's growing like commercials will be allowed on the NBC code. wild -fire . the population has leaped radio news shows. said tele- The NAB Standards of Practice, 15.5% in the past two years and retail vision news commercial policy "will be adapted to the needs of adopted by the association's board sales have made the terrific jump of the medium and the public inter- of directors May 19 in Los An- 83.2% in the same period. Sell your prod- est." geles, were ordered by the board uct to this booming market by using KDAL, Like the NAB code, the NBC to become effective last July 1. favorite radio station of a tremendous standards prohibit divorcement Networks have explained, how- and receptive listening audience. from the program of cowcatcher ever, that contractual commit- or hitchhike announcements. The ments prevented absolute compli- program must be announced and ance by that deadline. identified before a cowcatcher and signed off after any hitchhike. Rules on Giveaways IF YOUR Like the NAB code, the NBC RADIO standards establish a commercial DRAMATIZATION principle which may influence the NEEDS future of giveaway shows by in- SOUND USE sisting that any reference to "any EFFECTS product or service under any trade MAJOR name, or language sufficiently de- SOUND EFFECT scriptive to identify same, is, except for normal guest identifica- RECORDS tions, considered as advertising All 10 -inch Double -face, laterd Cut, 78 R.P.M. copy and, as such, a part of and Recorded from life n Film, included in the total time allow- SEND then Waxed FOR Oulá -Cued Wherever Adeee- - ances." FREE tageout CATALOGUE Playable on any Phonoerph Giveaway programs which pass TODAY or Turntable out merchandise as prizes obtain DISTRIBUTED BY the gifts in most instances free Thomas J. Don't - except for mention of the prod- CANADIAN miss out on this wealthy and swiftly VALENTINO, Inc. DISTRIBUTOR uct on the air. In programs whose t: FPT. BC -6 growing Duluth-Superior Market. Contact Instant list of prizes is extensive, is 1600 BROADWAY Recording Service it N. Y. Avery- Knodel . . . then buy KDAL for NEW YORK, 56-58 Wellington SI.,E, believed that the charging of these Toronto, Ont., Can. soaring sales. product mentions against the program sponsor's total commercial Page 56 September 27, 1948 BROADCASTING Telecasting ept«rnr th,

14t$10.

`r \rQ e$\rcreo o e ,`

oath's NUMBER ONE MARKET.' -Sales Management, 1948.

many well -known advertisers, WBAP -TV, the Southwest's FIRST telcviaion,`station, begins operation September 29th with over 100 hours of commercial commitments.

Among these clients are Leonard's Department Store, sponsoring high school football, Thurs., Fri. and' Sat. nights; Humble Oil & Refining Compnay, presenting T. C. U. home football games on Sat.; and the W. C. Stripling Company with a full- length Alexander Korda picture each Wed. night.

WBAP-TV is housed in a. huge, new radio and television center, completely and expensively equipped from film laboratory to mobile unit. An exceptional line -up of local productions, including filmed Fort Worth and Dallas daily newscasts, will be supplemented by NBC and ABC Network programs via kinescope...

After September 29th, the South.. ,t ,%ill be receivi top quality levision. Your product, too, should hr n'preo n

NBC Lone Star 820 Kc Chain 50,000 watts THE STAR il t.EC,RA 4 SIATION Amon Carter, Pres. George Cranston. Mgr.

Harold Hough. Dir. Roy locus, Corn. Mgr. FREE & PETERS, INC. National Representatives FM Beaton Harbor, Mich.; Thomas W. FMA Registration Sewell, WMGY -FM Montgomery, Ala.; Lawrence Shipley, WJMO Cleveland; (Continued from page 25) Robert L. Smith, WGAZ Charleston, THIS 1,5 Indianapolis; Walter L. Emerson, W. Va.; John S. Spargo, Raytheon Mfg. WFNR - FM Chicago; C. A. Emery, Co., Waltham, Mass.; Ray P. Spellman, Westinghouse Electric Corp.; Balti- Noblitt- Sparks Industries, Columbus, more; John A. Engelbrecht, Evansville, Ind.; John F. Stanbery, Collins Radio Ind.; Harold Essex, WMIT WSJS -FM Co., Cedar Rapids, Ia.; E. J. Staubitz, Winston -Salem, N. C.; John A. Es- Blaw - Knox, Pittsburgh; Albert A. telle, Andrews Corp., Chicago; Virgil Stone, WTJS Jackson, Tenn.; Robert G. Evans, KMUS -FM Muskogee, Okla. Stone, SESAC, New York; Craig H. Stratemeyer, Collins Radio Co., Cedar F Rapids, Ia.; Ben Strouse, WWDC -FM Ben Farmer, Raytheon Mfg. Co., NEW TRANSMITTER building of KHMO Washington; E. C. Swaringen, WTAX- Waltham, Mass.; Farnsworth, WMRI Hannibal, Mo., which Increased its power FM Springfield, Ill. Marion, Ind.; Millard C. Faught, 0,4 to 5 kw daytme and 1 kw night on T Young & Faught, New York; William living quar- David G. Taft, WCTS Cincinnati; Fay, WHAM Rochester; Lauren K. Sept. 5, includes engineers' Hulbert Taft, WCTS Cincinnati; Sol Findley, Collins Radio Co., Cedar ters. On the transmitter site also are an BROADCASTING Magazine, Rapids, Ia.; Fred W. Fischer, West- Taishoff, adjacent smaller building, which houses Washington; Jack Tallcott, SESAC, inghouse Electric Corp., Baltimore; New York; Edward G. Thomas, WFTW- William C. Forrest, WIBU WWCF two 35 KVA Diesel generators, and six FM Wayne, Gardner J. Poynette, Wis.; Robert 8. Frenoh, Fort Ind.; ta"I 235 -ft. all -steel towers. In shifting to Thomas, WMRI Marion, Ind.; George WVKO Columbus; Harry E. Frey, H. Thomas, KVOL Lafayette, La.; Bill WBOW -FM Terre Haute, Ind.; Ray higher power KHMO also moved to a Thompson, BROADCASTING Magazine, A. Purr, WIST Charlotte, N. C. new dial spot, 1070 kc. The station, a Chicago; W. E. Thorp, Radio Engineer- Y.; Mutual affiliate, had been operating ing Labs., Long Island City, N. G Kenneth O. Tinkham, K. O. Tinkham P. 8. Gates, Gates Radio Co., Quincy, since 1941 wth 250 w on 1340 kc. Enterprises, Hollywood; L. 8. Too - Ill.; W. V. George, CFCF, Canadian good, Rangertone Inc., Newark; E. Marconi Co., Montreal, Canada; R. C. Tracy, RCA -Victor, Camden, N. J.; B. Gervan, Rural Radio Network, M J. H. L. Trautfelter, WFBR Baltimore; Ithaca, N. Y.; Glenn D. Gillett, Wash- I. Mager, Westinghouse Electric Neal W. Turner, Hallicrafters Co., ington, Rev. Thomas J. Gillhooly, Corp., Baltimore; R. S. Mannheimer, Chicago; William E. Turner WCTW WSOU -FM South Orange, N. J.; Stan- RCA -Victor, Camden, N. J.; Leonard New Castle, Ind. ley M. Goard, KPFM Portland, Ore.; Marks, Cohn & Marks. Washington; V K. 8. Gordon, KDTH -FM Dubuque, Ia.; A. F. Martin, WEPT -FM Kingsport, Richard F. Grady, U. of Scranton, Tenn.; Don C. Martin, School of Radio Dane Ulrich, WMRI Marion, Ind. Scranton, Pa.; William A. Gray, Ray- Arts, Hollywood; J. R. Martinsen, V theon Mfg. Co., Waltham, Mass.; Westinghouse Electric Corp., Baltimore; WKNP Corning, John A. Green, Collins Radio Co., A. D. Massey, Westinghouse Electric Walter Valerius, N. Y.; Leonard A. Vereluls, WLAV -FM Cedar Rapids, Ia.; O. K. Griffith, O. Corp., Baltimore; John Mayo, WPJB George J. Vol - IC. Griffith Co., Gate City, Va.; F. Providence, R. I.; George A. Mayoral, Grand Rapids, Mich.; O. Grunwood, Gates Radio Co.. Quincy, WRCM New Orleans, La.; Miller Mc- ger, KWPC Muscatine, Ia. Ill.; Frank A. Gunther, Radio En- Clintock, Rural Radio Network, Ithaca, w gineering Labs., Long Island City, N. Y.; Miss L. NaDeen McKeever, N. Y.; R. Guyer, WBTM -FM Paul A. Walker, FCC, Washington; Sanford South Surburban Broadcasting Co., John M. Walter, WJPG-FM Green Bay, Danville, Va. Blue Island, Ill.; Emmet H. McMurry, Wis.; William E. Ware, KFMX Council WJPR WJPR -FM Greenville, Miss.; Ia.; Charles Wayland, Fisher, H Francis X. McNerney, WABJ Adrian, Bluffs, O. Hadlock, RCA- Wayland, Duvall, Washington; Fred w. Victor, Camden, Mich.; Thomas F. McNulty, WMCP -FM New Orleans; Henry N. J.; Gus Hagenah, Standard Radio Baltimore; Dan Meadows, RCA -Victor, Weber, WDSU Transcription Service, Chicago Kolin Weber, WGNB -FM Chicago; Pierre Camden, N. J.; E. W. Meeker, Chicago Weis, Lang -Worth Feature Programs, Hage, SES A C , New York; Robert Car Advertising Co., Chicago; F. WJOB -FM Ham- W. Hall, KFMX Council Bluffs, Ia. Richard Meyer III, Stewart- Warner New York; L. B. Weller, G. P. Hamann, WBRC Birmingham mond, Ind.; Senator Elmer Wene, Corp., Chicago; Carlyle W. Miller, -FM WSNJ -FM Bridgeton, N. J.; Eloise S. Hanna, WBRC Birmingham Westinghouse Electric Corp., Baltimore; WAMJ Evans- Francis B. Hanlon, Burhans & Black Edward A. Wheeler. WEAW -FM Harry Miller, Magnecord Inc., New ton, Dl.; Edwin K. Wheeler, WWJ -FM Syracuse; Wiley P. Harris, WJDX -FM York; Neville Miller, Miller & Schroeder, WDOD -FM Jackson, Miss.; C. J. Harrison, Fed- Detroit; Earl W. Winger, Washington; Robert O. Miller, WXRT Chattanooga, Tenn.; Andy Wiswell, AND THIS IS eral Telephone & Radio Corp., Clifton, Chicago; E. P. Mills, WELL -FM Battle New York; N. J.; John B. Heffelfinger, Kansas City; Associated Program Service, Creek, Mich.; L. S. Mitchell, WDAE, Robert F. Wolfe, WFRO -FM Fremont, Samuel G. Henderson Jr., WGUY -FM Tampa, Fla.; R. E. L. Moore, Trans- Bangor, Ed. Hennessy, Ohio; Ralph J. Wood Jr., WBAR WGAN -FM Me.; J. radio Press Service, New York; N. Blair F. R. Woodward, KDTH-FM MAGIC VALLLEY''S WRBL -FM Columbus, Ga.; E. J. Hodel, Munhofen, WFSS -FM Coram, Long Chicago; WCFC Beckley, W. Va.; John V. L. Ho- Dubuque, Ia.; F. W. Woodward, Island, N. Y.; C. H. Murphey, Chicago -FM Dubuque, Ia. gan, Radio Inventions, New York; Glen Car Advertising Co., Chicago; J. E. KDTH prV''K/a/Z R. Holznecht, WJPG -FM Green Bay, Murphey, Westinghouse Electric Corp., Y Wis.; A. R. Hopkins, RCA -Victor. Cam- Baltimore; Frank O. Myers, KCMC -FM Victor, Camden, N. Herbert A. Holmes, Noblitt- J. E. Young, CA- den, J.; Texarkana; Larry Myers, Syracuse U., N. J.; William E. Young, Capitol Sparks Industries, Columbus, Ind.; Syracuse. STATION H. B. Hook, KGLO -FM Mason City, Ia.; Records, Hollywood. Josh L. Home, WCEC -FM Rocky Mount, N. C.; Russell O. Hudson, Charles W. Nax KWGD St. Louis; Audio & Video Products, New York; Ben Nedow, KECK Odessa, Tex.; Cy Richard B. Hull, Iowa State College, Newman, Meneough, Martin & Sey- WTMJ -FM Is Operating Ames, Ia.; W. Hutchings, World Broad- mour, Des Moines; M. S. Novik, casting System. Unity Corp., New York; Helen Nugent, WCTS Cincinnati; John Nystul, KVNJ- With 50 -kw Transmitter FM Fargo, N. D. WTMJ -FM, Milwaukee Journal S. Insull Jr., Stewart- Warner Corp., took the air Sept. 18 with Chicago. station, 1290 KC Harold O. Olson, Collins Radio Co., RCA 50 -kw transmitter, Cedar Rapids, Ia.; Herbert R. Ohrt, a new 1000 WATTS J said to be the first of its kind in- A. H. Jackson, Blaw -Knox, Pitts- KGLO KGLO -FM Mason City, Ia.; burgh; C. M. Jansky, Jansky & Bailey, John Ottmann, Stewart- Warner Corp., stalled at any station. WTMJ -FM Washington; Dan Jayne, WELL -FM Chicago. operated previously with a 3 -kw Battle Creek, Mich.; Ben Jones, RCA - P Victor, Camden, N. J.; E. Z. Jones, Roger C. Peace, WFBC WFBC -FM transmitter. WBBB -FM Burlington, N. C.; Paul Greenville, S. C.; N. J. Peterson, Gen- Station began full -time opera- Affiliated with C. Jones, KBOA Kennett, Mo. eral Electric Co., Syracuse; E. R. National Broadcasting Co. Phillips, Radio Engineering Labs., tions on the same day, with 19 LONE STAR CHAIN K Long Island City, N. Y.; Dana Pratt, hours of daily programming and O. J. Keller, WTAX -FM Springfield, RCA -Victor, Camden; William R. Pres- Local and NBC - Ill.; Gaines Kelley, WFMY Greensboro, ton, WRVB & WRVC Richmond, Va. 17% on Sundays. WESLACO, TEXAS N. C.; H. F. Kern, WCFM Washington; WTMJ shows are duplicated from Violet Kmety, WEFM Chicago; J. a.m. to 12:30 a.m. daily, and Frank Knebel, WFMU Crawfordsville, Col. R. H. Ranger, Rangertone Inc., 5:30 IN THE LOWER RIO Ind.; Frank A. Knight, WGAZ Charles- Newark; Stanley W. Ray Jr., WRCM from 7 a.m. to 12:30 a.m. Sundays. ton, W. Va.; Joe Knowles, Collins New Orleans: R. Alton Reed, Baptist Station formerly broadcast from Radio Co., Cedar Rapids, Ia.; Ray- General Convention Of Texas, Dallas W. Reed, WFAH Alliance, Ohio 3 p.m. GRANDE VALLEY . . . mond F. Kohn, WFMZ Allentown, Paul p.m. to 10:15 Pa.; Leo M. Kinman, WSRK Ashelby- H. A. Renholm, RCA-Victor, Chicago is located at Rich- ville, Ind.; Joseph B. Kirby, WKRS Paul Reynolds, WDBJ -FM Roanoke Transmitter Waukegan, Ill.; William H. Koster, Va.; A. W. Rhinow, Federal Telephone field, Wis., where a new 550 -ft. Where OIL PRODUCTION added WPJB Providence, R. I.; F. L. Koucky, & Radio Corp., Clifton, N. J.; Albert Riesen, KVSO -FM Ardmore, Okla.; tower and an eight -element square $40,000,000.00 to the $130,- Westinghouse Electric Corp., Baltimore; W. Krimont, WCFM Washington. William F. Rlppetoe, WBOW -FM, loop FM antenna 80 feet high have 000,000.00 produced by citrus, Terre Haute, Ind.; Greg Rouleau, been erected. L WJMC WJMC -FM Rice Lake, Wis.; vegetables, cotton and poultry in S. Rounsley, WEEX Easton, R. P. Lamons, Federal Telephone & Nelson 1947. Bank Pa.; Sigel A. Roush, WBOW -FM Terre deposits totaled $124,- Radio Corp., Clifton, N. J.; Howard C. R. Runyon IH, Radio Lane, WJJD, Inc., WFMF Chicago; Haute, Ind.; 473,512.00. Let KRGV deliver this Engineering Labs., Long Island City, Reaching C. O. Langlois Sr., John D. Langlois, N. Y.; R. E. Russell, WOPT (FM), magic market for you. Lang -Worth Feature Programs, Inc., Oswego, N. Y. New York; Clarence Leich, WMLL 4,000,000 PEOPLE Evansville, Ind.; Ted Leitzell, WEFM s Chicago; C. M. Lewis, RCA -Victor, A. B. Sambrook, World Broadcasting Represented By Camden, N. J.; Bert Lown, Associated System, New York; Harold Saul, Strom- KWKW TAYLOR -BORROFF g CO., INC. Program Service, New York; Charles berg- Carlson Co., Rochester; G. B. D. Lutz, KYFM San Antonio; Horace Saviers, Westinghouse Electric Corp., Pasadena - Los Angeles Lyons, WLCS -FM Baton Rouge, La. Baltimore; J. P. Scherer, WHFB WHYS- Page 58 September 27, 1948 BROADCASTING Telecasting You get all these features ONLY in the Western Electric 5,4 Monitor for FM Broadcasting

CENTER FREQUENCY MONITOR: MODULATION PERCENTAGE MONITOR: Accuracy- better than t 500 cycles. (t 200 Accuracy- better than 5% for all readings cycles if occasionally adjusted to agree with Modulation Range Capability -up to 133% (= 100 kc) a primary standard) Terminals for connecting remote meter Meter Range -= 3,000 cycles Terminals for connecting remote meter

QUALITY DESIGN AND MANUFACTURE: GVC LES Designed by Bell Tele- phone Laboratories. Built by Western Elec- tric,to WesternElectric standards of quality.

PROGRAM MONITORING CIRCUIT: Output suitable for either aural program monitoring or FM noise and distortion measurements Frequency Response -= 0.25 db, 30 to 30,000 cycles, with- nut de- emphasis; with de- emphasis, response is within t 0.5 db of the standard 75 microsecond de-emphasis curve Audio Output Power -output level adjustable up to + 12 dbm-permits direct switching of program monitor from transmitter input to 5A Monitor output MODULATION AM NOISE DETECTOR: Harmonic Distortion - less than 1 ¡4 of 1% from 30 to PEAK INDICATOR: An exclusive feature in the SA 15,000 cps Monitor. The output of this OutputNoise -at least 75 db below signal at 100% modulation Indication Lamp - flashes detector -which maybe read when a selected level of directly on an electronic volt- modulation is exceeded Peak Limit Range- contin- meter or noise meter - is between automatically referred to uously adjustable 100% amplitude modulation, 40% and 140% modulation thus simplifying measure- ment of transmitter AM noise.

The 5A Monitor includes numerous other valuable features such as: dual thermostats and dual heaters for each crystal -means for checking the inherent noise level of the monitor from its input to output terminals -requires only a low RF input level (1 watt) which can vary from POWER SUPPLY: Newly designed 20C Rectifier (furnished 0.3 to 3.0 watts; i. e., a 10 to 1 variation without affecting as a part of the 5A Monitor) provides electronically regulated the performance of the monitor. To get the complete story d-c with less than 1 millivolt ripple from 105 -125 volts a-c 60 on this outstanding monitor value, call your Graybar cycles. May be remotely located if desired. Broadcast Representative or mail the coupon below.

Graybar Electric Company B -40 420 Lexington Avenue, New York 17, N. Y. i Western electric Please send tete Bulletin T-2437, including curves, schematics and block diagram of the 5A Monitor. Distributors: In the U. S. A.- Graybar Electric Company. NAME In Canada and Newfoundland- Northern STATION Electric Company, Ltd. ADDRESS i - QUALITY COUNTS- CITY STATE MINIM . 41 =111 MOW IIMME. Truman Trek NBC, and Ed Laker, WTOP-CBS. They are responsible for engineer- WILM Sale To New (Continued from page 26) upcont,ng ing setups on all network pickups FCC Special are kept busy from as and are available to supply a tape Firm Before early as 5 a.m. until past mid- on any talk by Candidate Truman Transfer of Control Is Sought if a network desires it. They have Oct. 4: Directors' meeting, Canadian night, for Candidate Truman main- Assn. of Broadcasters, Toronto. On Three Other Stations tains a gruelling schedule. The also assisted local stations in set- Oct. 4 -5: NAB District 13 meeting, ting up the handling of major ad- Blackstone Hotel, Fort Worth, Tex. SALE of WILM Wilmington, Del., correspondents hop off the train as Oct. 5 -7: American Institute of Elec- it slows down and cover the Presi- dresses. trical Engineers. Middle Eastern dis- from Delaware Broadcasting Co. dent's appearances at each pin Aboard also is Mrs. Adelheit (the trict meeting, Washington, D. C. to Hawkins Broadcasting Co., a point. Where line facilities are Social Democrats of Copenhagen, Oct. 8: AAAA Central Council meeting, new firm, for $205,000 was reported Hotel Blackstone, Chicago. to FCC last week for approval. available, they feed inserts to reg- Denmark), who recorded several Oct. 9 -10: Mississippi Broadcasters Assn. ular network shows. They also tele- shows for the State Dept.'s "Voice meeting, Biloxi, Miss. Transfer of control in two other in Oct. 11 -12: NAB District 6 meeting, stations and a grantee company phone or overhead color and other of America" San Francisco. Miss. Mial, Buena Vista Hotel, Biloxi, also was filed. Other stations are angles not likely to be covered in Leonard Washington corres- Oct. 11 -13: AAAA Pacific Council meet- the regular wire service reports. pondent of the BBC, also made the ing, Arrowhead Hot Springs, Calif. WBVP Beaver Falls, Pa.; KBMY Mont., trip to Dexter. He aired a show Oct. 14 -15: NAB District 5 meeting, Billings, and WKDN Cam- The correspondents still are Biltmore Hotel, Atlanta. den, N. J. pressing for the assignment of a to London from the WHO Des Oct. 18 -22: American Institute of Elec- Hawkins Broadcasting is car to radio men on the same basis Moines studios. trical Engineers, Midwest general com- as the automobile allocated to the meeting, Milwaukee. posed of Ewing B. Hawkins, as- wire services which follows closely Oct. 19 -21: First Advertising Agency sistant general manager of WHBF Group, 1948 convention, Ponte Vedra Binghamton, Y., behind the President when he Inn, Ponte Vedra, Fla. N. president and Reynolds Identification 40 %; William W. Hawkins leaves the train. Oct. 22 -23: Kentucky Broadcasting Jr., WITH appointment of Will Whit- Assn., Owensboro, Ky. drama critic for the New York the Part of correspondents' dai- more, Western Electric advertis- Oct. 25 -27: Assn. National Advertisers World Telegram, vice president ly routine is consumed by inter- Convention, Waldorf -Astoria Hotel. 40 ing manager, as N. Y. and secretary- treasurer %; the views with local station personnel remaining 20% is held by Ewing new radio adver- Nov. 6 -7: AWB District 13 meeting, who call on them. Bulk of this has tising manager of Gunter Hotel, San Antonio, Tex. Hawkins in trust for his four gone to Charter Heslep of Mutual AT &T, W. M. Nov. 11: AAAA Michigan Council meet- children. William W. Hawkins (which has 49 outlets along route), ing, Detroit. Reynolds of West- Sr., chairman of the board of di- CBS' John Adams, NBC's Frank rectors of Scripps -Howard News- Bourgholtzer and ABC's Bryson ern Electric at the same time papers, is a member of the board Rash. Sometimes the interviews FCC DELAY IN KMPC of directors but holds no stock. end abruptly. Signal for the end was named to succeed Mr. Whit- PROBE IS QUESTIONED Interest in KBMY will transfer of each train stop is a weird "beep - [BROADCAST- FCC was caught in a political from six equal partners to four beep" over the loud speaker. News- more ING, Sept. 20]. In crossfire last week when Rep. of the original partners holding men are then confronted 20 with a Mr. Reynolds error, an accom- Arthur G. Klein (D -N.Y.) con- equal shares. Robert E. Mulvaney or 30 second dash the length of panying picture demned the agency's delay in its and Willard Mulvaney sell their holdings for $10,000 each to the four cars to get aboard. of Edwin A. Freed, new manager investigation of charges of news remaining partners: Don C. Foote, An added feature of the radio of electronic component practices of KMPC Los sales to slanting W. Foote, Horace Davis phase is the engineer pool, con- John S. customers of RCA Tube Dept., was Angeles. He intimated the Corn- and Rockwood Brown. sisting of Keith Williams, WRC- identified as Mr. Reynolds. mission may fear retaliation by the House Select Committee investigat- Smith Request ing the FCC and the influence of Frank R. Smith Jr., licensee of a well -known industry figure. WBVP, requests transfer of the Information as to the status of license to a new corporation, the investigation into charges of WBVP Inc., in which he will hold political and religious bias against majority interest. The new firm the G. A. Richards station was will be owned as follows: requested by Congressman Klein Mr. Smith. president, 60 %; Lillian M. Smith, his wife, secretary, 10%; in a letter to Thomas J. Slowie, Thomas B. Price, vice president, 20%, Commission secretary, made public and Charles Onderka, treasurer, 10%. Mr. Price, sales manager of the station, last Monday. pays $10,000 for his interest and Mr. LEHIGH Recalling that the complaint by Onderka, station's bookkeeper and auditor, pays $5,000. Mr. and Mrs. station employes had been filed last Smith's interest is given for services rendered by Mr. Smith. Mr. Smith is March and an investigation president and 10% owner of United STRUCTURAL STEEL CO. launched March 19, Rep. Klein Broadcasting Corp., applicant for AM pointed out that "after this long and TV stations at Pittsburgh. lapse of time the investigation is Ranulf Compton requests that still under way; it appears his construction permit for WKDN that be transferred to a new corpora- no report has been made and there tion, South Jersey Broadcasting is no date set for hearing." 17 BATTERY PLACE Co., in which he will hold majority Rep. Klein said he recalled that interest. Mr. Compton will be New York 4, N. Y. Mr. Richards had announced "with president and treasurer and hold considerable fanfare," the employ- 77%, his wife Florence J. Comp- ment of Frank Mullen, former NBC ton, vice president and 20 %, and vice president, as general manager Mortimer Hendrickson, proposed of all the Richards stations - manager of the station, will be KMPC, WJR Detroit, and WGAR assistant secretary- treasurer and Cleveland. 3% owner. All stock is issued for Up to late last Thursday night, past service with the exception of your inquiries are invited 111 shares to be Rep. Klein's office had received no bought by Mr. reply from Mr. an associ- Compton for $11,100 and five Slowie, shares which Mr. Hendrickson t ate of the legislator said. will purchase for $600.

WGTM Now 5 kw WGTM Wilson, N. C., increased 4f#TC *TC-411 its power from 250 w to 5 kw full - STAMFORD. CONN. time on Sept. 12. At the same time frequency was changed from 1340 -The Gateway to New England' kc to 590 kc. Allen Wannamaker is A B C AffI,ote manager of the Mutual outlet. Representative: 7. P McKINNEY & SON Page 60 September 27, 1948 BROADCASTING Telecasting EXPERIENCE PLUS COOPERATION DOES /T!

There's a lot of satisfaction in working with radio engineers who know exactly what they need to get top efficiency from the transmitter. To their specifications Blaw -Knox applies an experience in antenna tower building that dates back to the days of "wireless" ... Together we get results that reflect credit on our structural designers and the station's technical experts ... If your plans call for more effective coverage or directional changes we would welcome an engineering interview at your convenience. BLAW -KNOX DIVISION OF BLAW-KNOX COMPANY 2038 FARMERS BANK BUILDING PITTSBURGH 22, PA.

Blaw -Knox 550' Heavy Duty Type 1140 Tower supporting a Federal 8 square loop FM antenna 74' high. Station WTMJ -FM, Richfield, Wisconsin.

BLAW- KNOX PsiE'TOWERS

BROADCASTING Telecasting September 27, 1948 Page 61 Public Interest WFTR DEBUTS AS NEW (Continued from page 28) First 15 Program Hooperatings -Sept. 15 Report VIRGINIA MBS OUTLET medium for the expression of any view No. of Year Ago WFTR Front Royal, Va., new which falls within the scope of the P ronrom Stariris Sponsor 8 Agency Hooper Hooper +ur- Pos. 250 -w AM station, began regu- constitutional guarantee of freedom of 1 Walter Winchell' 218 And ow Jergns Co. (Orr) 16.6 11.3 +5.3 19 a MBS speech" Radio Theatre 153 Le +er Bros. (JWT) 13.7 10.7 +3.0 3 lar operation Sept. as The decision clearly indicates that the Arthur Godfrey's affiliate. Station is licensed to the mere fact that atheists or persons or Tal -nt Souts 149 l loton Div., Lever Bros. (Y812::: 12.1 68 +5.3 38 -Park Broadcasting Corp., and groups with similar views do not agree We, The People 119 Gulf Oil (Y8R) 11.4 7.2 +4.2 31 Sky with the contents of a religious radio My Friend, Irma 149 Lever Bros. (FC &B) 11.1 8.3 +2.8 16 operates on 1450 kc. broadcast will not raise the subject of Stop The Music 171 P. Lo-D'or.' r... (84:15 & Personnel of WFTR includes that broadcast to the position of a (overage) 8:45 -9) (L&M) public controversy or require that such Swell Products (8 :154:30) Warren S. Bell, general manager differing viewpoints on the matter also (Maxon) and chief engineer; Roy Springer, be afforded radio time. The Scott deci- Speidel Co. (8:30.8:45) (C&P) 10.9 sion does point out that an organiza- This Is Your FBI 251 Equitable Life of U.S. (W &L) 10.9 8.8 +2.1 11 commercial manager; Bob Martin, tion or an idea "may be projected into Take It Or Leave It 163 Eversharp ((Howl 10.7 9.5 +1.2 8 program director, and Sandra the realm of controversy by virtue of Break The Bank 195 Bristol -Myers (DC &S) 10.7 9.7 +1.0 6 being attacked." But the fact that or- Mr. Kren 146 Whitehall Pharmacal (D-F -S) 10.2 6.3 +4.2 45 Robinson, traffic control writer. ganizations or persons holding ideas Suspense 161 Elect ic Autolite Sky-Park Broadcasting Corp. con- differing from those expressed in a re- (Newell -Emmett) 10.0 9.0 +1.0 9 of H. ligious radio broadcast may think that People Are Funny 161 B. & W. Tobacco (Seeds) 9.9 sists F. Minter, president; they have been attacked does not give Mr. District Attorney 160 Bristol -Myers (DCRS) 9.8 10.9 -1.1 2 Everett Williams, vice president, rise to a public controversy necessarily. Crime Photographer 163 Toni Co. Div., Gillette (FC &B) 9.6 7.3 +2.3 28 and Howard A. Duncan, treasurer. The test must of necessity be one of Your Hit Parade 162 American Tobacco (BBDO) 9.5 9.8 -0.3 5 reasonableness and of overall fairness 'Includes second broadcast. Mr. Bell previously was asso- and any radio broadcast licensee ad- ciated with WOL Washington as . hering to such standards would be acting in accordance with his duty to chief engineer until last Decem- operate in the public interest. Top Ten Daytime Hooperatings -Sept. 15 Report ber. He joined that station in 1937 What the Scott decision has emphasized is the principle that the radio after serving for two years with. broadcast licensee in exercising his No. of Year Age WSVA Harrisonburg, Va. judgment as to what is a controversial Program Stations Sponsor 8 Agency Hooper Hooper +or- Pos. issue should not deny time over his When A Girl Marries 77 '-en.ral Foods (B &B) 6.1 5.0 +1.1 7 WFTR launched its operation Ma Perkins (CBS) 81 Procter 8 Gamble (D -F-S) 6.0 5.8 +0.2 1 broadcast facilities for the expression 93 Procte 8 Gambia (Compton) with appropriate ceremonies high- of a particular point of view solely be-. Big Sister 5.7 4.7 +1.0 11 cause he does not agree with that point Portia Faces Life 89 Geeeeal Foods (B&B for Pest's lighted by promotional announce- of view. FC &B for Postum) 5.5 4.4 +1.1 14 ments, an address by Mayor Pur- Our Gal, Sunday 80 Whitehall Pharmacal (D -F-S) 5.4 5.7 -0.3 2 (The license of radio station WHAM 146 of civic in .Rochester, New York, was renewed, Backstage Wife Sterling Drug (D -F -S) 5.4 4.1 +1.3 18 dum, and participation not in circumstances suggesting a re- Young Dr. Malone '.181. Procter & Gamble (Campton) 5.4 3.8 +1.6 27 groups as well as open house. versal of the Scott decision, but upon Guiding Light 85' Procter & Gamble (Compton) 5.3 3.9 +1.4 23 Right To Happiness 149 Procter & Gamble (Compton) 5.3 5.1 +0.2 5 Station will operate from 6 a.m. to the assurance of the licensee that the Procter Society of Free Thinkers had not been Pepper Young's Family 150 & Gamble (PAR) 5.3 4.9 +0.4 9 11 p.m. daily except Sundays when denied time because of disagreement it will broadcast from 8 a.m. to with their point of view.) ... 11 p.m. WFTR's staff numbers 11 The doctrine stated in the Scott de- proposition, S. 1333, the bill to amend of view about controversial public cision is a reiteration of the principle the Communications Act, to which I questions over the radio facilities of employes including officers. that freedom of speech on the radio have already referred and which was this country. It is difficult to imagine AM studios and offices are lo- does not permit of the exclusion of par- reported to the Senate of the United that it is a dangerous and mischievous ticular viewpoints because of the li- States on June 9, 1948, by the Senate business for the American people to cated on John Marshall highway censee's disagreement therewith. I Committee on Interstate and Foreign hear all sides of public questions. one -half mile from Front Royal. find it impossible to see how anyone Commerce, strongly reemphasizes it . . It seems to me that the observance can quarrel with this proposition if he The FCC has said in a number of of such a standard by broadcast li- It has a 250 -w Western Electric agrees that radio stations must, under decisions that the public interest is censees gives real meaning to the con- transmitter. Twenty -five accounts the law, operate in the public interest. served by affording to radio listeners cept of free speech. If we say that radio have been signed, accord- Indeed, far from quarreling with this the opportunity to hear differing points broadcast licensees may refuse the use already of their facilities for the expression of ing to Mr. Bell. a point of view because they do not share that point of view, we are, by that token, denying the right of the B. 82, American people to be informed on all Henry Humphrey, sides of public questions over a medium held in public trust for the Ad Agency Founder, Dies KFSA American people under the law. If the Commission's concept of the HENRY B. HUMPHREY, 82, operation of American radio In the founder and chairman of the board public interest under the Communica- H. B. Co., Boston, delivers a market tions Act of 1934 is questionable, then of the Humphrey I urge that this concept be thoroughly one of the nation's oldest advertis- reviewed by the appropriate commit- ing died Sept. 19. that tees of the Congress and thoroughly agencies, discussed on the floor of the House of Mr. Humphrey, who was instru- Renresentatives and the Senate. If that mental in founding what is now can't be covered concept is then found to be wrong, then the Communications Act should be the American Assn. of Advertising amended so as to redefine the standard Agencies, had been in the adver- of the public interest in this regard. from tising business for more than 60 years. He founded his company Outside Ft. Smith! Suit Threatened in 1887. WILLIAM W. REMINGTON, a A crusader for better advertis- FORT SMITH, the number 2 ing procedures, Mr. Humphrey market in Arkansas . . . the sltsnended Commerce Department in Advertising" center of a rich agricultural and official and figure in hearings be- started the "Truth industrial market. fore the House Un- American Ac- movement. He was active in the home 1908 manufacturing tivities Committee, last Thursday affairs of his city. In Sales from reorganized the Boston Ad Club, average over 33 millions of dol- threatened to sue NBC and Miss he and served as its president for sev- lars per year . . retail sales, Elizabeth T. Bentley unless the over 35 millions. Effective buying latter retracts charges that he eral terms. power is set at 58 millions per is a Communist. In letters to Surviving him are two sons, year. Bank deposits are over Miss Bentley, admitted Commu- Richard, of Brookline, Mass., and $1100 PER CAPITA! A great Henry Jr., New York, and two it's all yours through nist spy courier during the war, market ... and the network, Mr. Reming- daughters, Mrs. Humphrey Nelson KFSA ... Fort Smith. ton set 12 noon, Sept 30 as the and Mrs. Francis S. Moulton, both deadline for a retraction of of Boston. charges which he said were made on Martha Rountree's "Meet the Press" television show Sept. 12. RCA INSTITUTES, INC. Her reply of "certainly" to Author .4 Service J Radio Cecil Brown who asked if she Corporation of America would repeat her charges made The oldest aid recognized as one of the leading Radio Schools in America BROADCASTING COMPANY AF before Congress, was given as the offers its specially trained Radio and basis of the threatened suit. Television technicians to the Broadcast 299 Industry. (Our graduates have 1st KFSA /fm -107.7 Megacycles, ChannI Class Telephone License.) We solicit your inquiry. REPRESENTED NATIONALLY BY ADMIRAS. Corp., Chicago. declared regu- Address: Placement Manager, lar quarterly dividend of .15 per share TAYLOR -BOROFF and Co., Inc. on common stock payable to stockhold- RCA INSTITUTES, INC. ers of record at close of business Sept. 350 West 4th SL. New York 14, N. Y. 17. Set payment date is Sept. 30. Page 62 September 27, 1948 BROADCASTING Telecasting T g is Tri

The C.B.S. Affiliates in Georgia's First 3 Markets

THE TRIO OFFERS ADVERTISERS AT ONE LOW COST:

Concentrated coverage Merchandising assistance

Listener loyalty built by local programming Dealer loyalties

- IN GEORGIA'S FIRST THREE MARKETS

The Georgia Trio

Represented, individually and as a group, by THE KATZ AGENCY, INC. New York Chicago Detroit Atlanta Kansas City San Francisco Los Angeles Dallas

BROADCASTING Telecasting September 27, 1948 Page 63 New Contract Details Nielsen Radio Index Top Programs Stage ASCAP In Discussion REPORT WEEK, AUG. 15 -21, 1948

THE present ASCAP contracts do not expire until Dec. 31, 1949, but RANK OF TOP PROGRAMS -Type E -1: Evening, Once- e -Wk., 15 -60 Min., Type E -5: Evening, already the advancing shadows event have begun to creep into 2 to 5-a -Wk., 5 -30 Min.; Type D -1: Day, Sat. or Sun., 5-60 Min., Type D -5: Day, 2 to 5- a -Wk., of that 15 -30 Min. the consciousness of broadcasters, particularly those whose contracts were signed in the early months of the year. TOTAL AUDIENCE AVERAGE AUDIENCE 17 Section of the standard sta Cur. Prev. Cur. Points Cur. Prey. Cur. Points tion contract agreement form gives must inform the broadcasters Rank Rank Program Rating Change Rank Rank Program Rating Change change its the station the right to whether it intends to ask for an 1 1 Crime Photographsr 14.6 +0.4 1 1 Crime Photographsr....12.4 +1.2 present form of license from blan- 2 4 Suspense 14.3 +1.1 2 3 Suspense 11.2 +0.6 increase in the rate currently paid 3 7 Hallmark Playhouse.. -14.3 +1.9 3 4 This is Your FBI 10.5 +0.2 ket to per program or vice versa for the use of the music of ASCAP 4 3 This is Your FBI 13.4 +0.1 4 11 Mr. Keen ...10.5 +1.5 5 13 Break the Bank 13.4 +1.7 5 12 Hallmark Playhouse....10.0 +1.3 "at the end of each contract year members on the air or whether it during the original term thereof will continue the present scale for 6 6 Mr. District Attorney 12.9 +0.3 6 2 Mr. District Attorney.. 9.9 -0.8 7 - All -Sur Football Game.12.9 - 7 13 freak the Bank 9.4 +0.7 upon 90 days written prior notice 8 2 Mr. Keen 12.8 8 5 Sam the nine -year period beginning Jan. E -1 -0.6 Adv. Spade 9.3 -0.4 to society." But this switch -over 9 12 The "Fat Man" 12.4 +0.7 9 7 Stop Music (4th Char.) 9.3 -0.2 1, 1950. In negotiations over the 10 NR Mystery Theater 12.0 +1.5 10 14 Big Story 9.0 +0.4 privilege is not extended to new past two years with a committee contracts covering the period be- 11 5 Adv. Sam Spade 11.9 -0.1 11 18 Mystery Theater 8.9 +0.6 of broadcasters headed by Theo- 12 10 Take It or Leave It 11.5 -0.3 12 10 Take It or Leave It 8.5 -0.6 yond Dec. 31, 1949. The end of the dore C. Streibert, president of WOR 13 14 Big Story 11.3 -0.4 13 8 Dr. Christian 8.5 -0.8 contract year has been defined as 14 9 Dr. Christian...... 11.3 -0.7 14 6 The "Fat Man" 8.4 -1.2 New York, ASCAP has indicated 15 NR Call the Police 11.1 +0.1 15 - Stop Music (3rd Ott.).. 8.4 - meaning the anniversary of the its willingness to continue the pres- was 16 NR Camel Caravan.... .11.0 +0.9 16 19 Adv. Thin Man 8.2 +0.8 date the contract signed. Ac- ent arrangement, provided that cer- 17 8 Philip Morris Night ....11.0 -1.2 17 NR Camel Caravan 8.1 +1.8 cordingly, stations whose ASCAP 18 18 Mr. A Mn. North 11.0 -0.3 18 9 Philip Morris Night.. . 8.1 -1.1 tain troublesome details of the 19 contracts were signed in NR Adv. Thin Man... 10.8 +1.2 19 15 Jergens Sum. Journal... 8.0 -0.6 January p resent contracts can be satisfac- 1.10 15 Jergens Sum. Journal 10.8 -0.8 20 NR Sheriff 7.8 +0.7 must during this October decide torily worked out. what kind of a license they want 1 1 Lone Ranger 9.7 -0.2 1 1 Lone Ranger 7.3 0.0 from ASCAP for the ensuing nine Most difficult of those trouble E-5 2 ' NR Gabriel Heater (Carter). 7.3 +1.4 2 NR Ga ,riel Heater (Carter) 5.7 +1.4 3 S 2 Supper Club 6.1 -0.9 3 2 Sipper Club 5.1 -0.6 years to be covered by the new points has been the determination agreements. of the proper basis of payment for 1 9 Our Gal, Sunday 9.1 +0.6 1 9 Our Gal, Sunday 8.3 +0.9 2 1 When Girl Marries 8.9 -1.9 2 1 When Girl Marries.... 8.0 -1.5 This switch -over privilege, inci- network cooperative programs. 3 11 Wendy Warren 8.9 +0.7 3 2 Backstage Wife 8.0 -1.2 4 2 Backstage Wife 8.8 -1.4 4 13 Big Sister 7.8 +0.9 dentally, applies to individual sta- Everyone agrees that ASCAP, 5 13 Big Sister 8.7 +0.9 5 11 Ma Perkins (CBS) 7.7 +0.6 tions only, the networks having under its contracts with the broad- 6 12 Ma Perkins (CBS) 8.5 +0.6 6 10 Wendy Warren 7.5 +0.4 agreed to take out blanket licenses casters, is entitled to some payment 1 7 3 Right to Happiness 8.5 -1.4 7 3 Right to Happiness.... 7.5 -1.5 D-5 8 4 Young Widder Brown 8.5 -1.4 8 NR Guiding Light 7.5 +1.0 both for network programs the co -op shows. And, while the 1 their for 9 15 Rom. Helen Trent 8.4 +0.8 9 14 Rom. Helen Trent 7.3 +0.6 and for the programs of their question of who should pay would 10 NR Guiding Light 8.4 +0.7 10 NR Second Mn. Burton.... 7.3 +0.7 owned and operated stations, with- seem to be primarily a station - 11 NR Second Mn. Burton 8.1 +0.8 11 NR Perry Mason 7.2 +0.6 out the right to change to a per network problem, it is one which 12 NR Perry Mason 8.1 +0.9 12 4 Young Widder Brown.. 7.1 -1.6 13 7 Pepper Young 8.1 -1.313 5 Stella Dallas 7.1 -1.6 program basis. the broadcasters must get settled 14 5 Stelle Dallas 8.0 -1.8 14 6 Portia Faces Life 7.0 -1.4 Another impending deadline is with ASCAP before the new con- 15 6 Portia Faces Life 8.0 -1.6 15 7 Pepper Young 6.9 -1.4 Dec. 31 of this year, when ASCAP tracts can be drafted. 1 3 Armstrong Theater 10.1 +1.6 1 1 Grand Central Station.. 7.6 -0.6 2 1 Grand Central Station 9.0 -0.5 2 3 Armstrong Theater 7.1 +0.2 D -1 3 2 Give and Take B.7 -0.5 3 2 Give and Take 6.2 -1.0 4 NR Junior Miss 8.0 +1.0 4 4 True Detective Myst.... 6.2 -0.5 5 NR Adv. Archie Andrews 7.7 +0.2 5 NR Junior Miss 5.9 +0.2

NOW DIRECT =~ PUBLISHER-TO-STATION, August New High START GET - OUT - VOTE SERVICE ON DRIVES, NAB ADVISES In TV Set Output WITH special interest groups RMA Members Make 64,953 starting to use get- out -the -vote Receivers in August devices to obtain free air mention, A. D. NAB ANOTHER record in TV set Willard Jr., executive production was set in August, vice president, has asked stations when Radio Mfrs. Assn. members to start their own voting cam- turned out 64,953 video receivers. paigns if they have not already RADIO PICTURE ALBUMS Production of AM -FM sets rose to done so. 110,879, highest figure since the He pointed out that radio should direct publisher to 161,185 record set last March. get the credit for this service and station service you can have thou- Trend toward an expected heavy perform the function under its sands of individually fall production of radio and TV own auspices as a means of pro- Albums created especially for sets was seen by RMA in August moting good citizenship. your station available at no planned radio al- output following the mid -summer cost to you ... no cost to your bums distributed slack period. Statements from the three Presi- listeners. We now have ex- dential candidates urging voters clusive national sales and dis- Average weekly output of TV to cast their ballots were made tribution rights for all Radio AT NO COST TO YOU sets in August was 51% over the Albums produced by theHow- weekly average for the first half available last week by the Adver- and Company, Peoria, Illinois and exclusive in of the year. tising Council. publishers who have, since Output of all types of sets was 1938, produced almost 200 your city Radio picture albums distri- 870,044 in August compared to 627,349 in July. Auto and portable this year totals 881,180 sets, ac- buted for stations from coast cording RMA. to coast. O models totaled 256,594 and 178,323 to respectively. Monthly production thus far in AM -FM set production thus far 1948 follows: TV FM-AM AM All Sets Jan. 30,001 136,015 1,173, 240 1,339,256 Write or phone today ... Feb. 35,889 140,629 1,203,087 1,379,605 March 52,137 161,185 1,420,113 1,633,435 exclusive rights to only one April 46,339 90,635 1,045,499 1,182,473 station in each city. May 50,177 76,435 970,168 1,096,780 June 64,353 90,414 959,103 1,113,870 Phone 43262 July 56.089 74,988 552,361 683,438 August 64,953 110,879 759,165 934,997

Total 399,938 881,180 8,082,736 9,363,854 Page 64 September 27, 1948 BROADCASTING Telecasting BE SURE TO VISIT THE RAYTHEON EXHIBIT

F. M. A. Convention Chicago - Sept. 27 -28 -29

0co0

,o 000a ¡; : o 4` r s A s S`r` too\ P o ' \ o C. se r ¿` t J`o`G . se s tR`G es a \ ,,o` a.e o `o < < `Q G -15``\ ,0 .90 o te ye5Q\0 oi CA r \o .,e oo e \ ,e5ee\eeCt ts A co SQ.ses. o 50 C O swO

250 WATTS

10 KW

excellence in &lecl/dnicQ RAYTHEON MANUFACTURING COMPANY WALTHAM 54, MASSACHUSETTS Industrial and Commercial Electronic Equipment, FM, AM and TV Broadcast Equipment, Tubes and Accessories BOSTON CHICAGO LOS ANGELES SEATTLE CHATTANOOGA DALLAS NEW YORK WASHINGTON EXPORT SALES AND SERVICE IN FOREIGN COUNTRIES Raytheon Manufacturing Company, 50 Broadway, New York 4, N.Y., WH. 3 -4980

BROADCASTING Telecasting September 27, 1948 Page 65 viewing public will be more im- taining time will be supplied Sun Valley portant. through a cost sharing arrange- (Continued from page 23) Cities in which NBC will have TV ment whereby affiliates pay rough- affiliates through coaxial cable or ly 50 %. By spreading the cost means a more aggressive fight microwave relays by the end of among the entire network, top ahead by all broadcasters to cre- 1949 were listed by Mr. Denny as: flight programs will be provided at ate new money for TV and increase Boston, Providence, Hartford, New low cost, he declared. radio's share of the total advertis- York, Schenectady, Wilkes Barre, After outlining terms of the af- ing dollar. Allentown, Trenton, Philadelphia, filation contract, Mr. Denny said "To hold and increase revenues Wilmington, Baltimore, Washing- it was not projected as a get rich on for sound broadcasting and to de- ton, Richmond, Norfolk, Lancaster, quick scheme for either NBC or new "DJ" couplings velop new money for television is Johnstown, Pa., Pittsburgh, Cleve- for the affiliated stations. The the challenge to every one of us in land, Buffalo, Rochester, Syracuse, operation, he declared, will involve from RCA VICTOR this business," said Mr. Trammell. Toledo, Detroit, Chicago, Milwau- a very substantial loss for NBC "Together we can do that job but I kee, St. Louis, Columbus, Dayton, in 1949. warn you that it will not be easy. Cincinnati, Louisville, Fort Wayne, He predicted that the firm foun- TEX Broadcasting was not developed Indianapolis and Peoria. Of these, dation which could be fashioned quickly and television, although it 15 already are operating commer- upon this contract would insure is part and parcel of the broadcast-. cially and one (WGL -TV Fort that NBC television network will ers business, has few precedents to Wayne) is opertaing experimental- hold the same position of leader- fall back on." ly. ship in TV which it and its affili- AM Increase Mr. Denny explained that under ates have achieved in aural broad- the new plan NBC network TV will casting. On the sound broadcasting side provide 28 hours of network pro- Cost Relief in 1950 Mr. Trammell said that the esti- gramming a week. Network option mated broadcasting revenue in 1948 time will be from 5 to 6 p.m. and Mr. Denny said television now -$560,900,000- is an increase over from 7:30 to 10:30 p.m. Eastern is in the period of peak losses and 1947. This is the highest revenue Standard Time. Local station time is hitting the apex of the cost in the history of radio advertising will be from 6 to 7:30 p.m. The curve. He predicted it would take and is 13.5% of the total advertis- schedule does not account for a turn for the better next in 1950, In a Persian Market ing bill estimated for 1948. Most special events or Saturday and although he did not expect it would DJ 563 of the largest national advertisers Sunday afternoon telecasts. be on a paying basis then. Mr. continue to spend more money in Time Already Contracted Trammell earlier had told the af- radio than in any other medium. filiates that the economic future of NBC's gross, he said, will be the Of the 28 hours supplied by TV could be divided into three CECIL highest in its history this year. NBC, 11 hours 55 minutes already periods, the period of losses, the In five years (by 1953), barring have been sold, he said. Harry break even period and the begin- unforseen developments, there will Kopf, administrative vice presi- of plenty (about dent in charge of NBC sales, pre- ning of the period be approximately 11% million tele- six years). vision receivers in operation, Mr. dicts 15 hours of commercial time new TENNESSEE Trammell said. "That's a lot of cir- in 1949 as a conservative estimate. The prime purpose of the RAMBLERS culation, but its a far cry from the The estimated 13 hours of sus- contract, said the former FCC Please Daddy Don't circulation sound broadcasting has today million sound receivers Drink No More -73 in 37 million homes and 9 million and automobiles." In reciting the terms of the new and his Oklahoma Playboys network -affiliate contract for TV, Mr. Denny explained My Little Girl that it was now in process of being drafted by Radio Station WCSI I Love You the network's attorneys, but had The Mid-West's Most Powerful FM Station DJ -564 / been blocked out in broad outline to COLUMBUS, INDIANA the network's affiliates and to the NBC Station Planning and Advis- TOMMY ory Committee which met at Sun Valley last Monday preparatory to takes pleasure in announcing the meeting. the appointment of After presentation of the contract the SPAC membership met Until and with NBC affiliates in executive ses- McGEEHAN and O'MARA Dorsey sion to discuss the contract proposal The Tommy as our Story as well as other matters on the DJ -531 agenda of the closed sessions. Mr. REPRESENTATIVE Denny predicted that, barring the NATIONAL unforseen, NBC's TV network may reach 30 stations in 1949. The mini- is equipped mum of connected stations, he said, McGeehan and O'Mara will be 16 but more probably be- to tell the WCSI story to the National tween 20 and 26. By the end of 1949 there will be 2,500.000 TV sets in Advertiser. homes and public places as against Decem- My Feet Takes an estimated 870,000 next ber. Me Away and In 1949, asserted, WCSI -FM The Missouri Is Mr. Denny television will emerge as a regular, 71,000 Watts of Selling Power A Woman A Devil of dependable service to the public. DJ 557 93.7 Megacycles Channel 229 Sharper Programming Need

The novelty aspects, he said, have Represented Nationally by: McGeehan and O'Mara worn off. The public accepts tele- New York -Chicago-Atlanta- Boston-Detroit. -San Francisco vision as commonplace and begins to rely upon it for information, education and entertainment. In 1949 viewing habits will become more critical. Regular features for the Page 66 September 27, 1948 BROADCASTING Telecasting chairman, is to introduce a coopera- affiliates. James M. Nelson, NBC's RADIO MEN PRESENTED tive effort between the network director of advertising and promo- and affiliates to build good pro- Strictly in Red tion, outlined the scope and pur- PRESIDENTIAL AWARDS gramming as speedily as possible. WHEN Charles R. Denny, pose of the picture, as well as the THE PRESIDENT'S Certificate He stressed the importance of good NBC executive vice president forthcoming "Parade of Stars ", of Merit was presented to 30 sustaining programs to hasten and former FCC chairman, promotion for the fall listening members of the Institute of Radio sponsorship. Revision of NBC's arose to address the NBC season. He emphasized particularly Engineers last week for "out- feature service, cost of which convention at Sun Valley last the new Wednesday and Sunday standing services in technological drew objections from original af- night network competition, and research and development during filiates, is still in the formative Wednesday he had distributed to the audience of 300 urged stations to get behind the World War II." The recipients and stage, Mr. Denny said. NBC will delegates and their guests a exploitation locally. The $50,000 their 'affiliations follow: retain the unit and will acquire picture was the plan of Charles U. S. map depicting the B. Abajian, L. H. Terpening and produce film for the network tele- Hammond, NBC vice president. Henry vision of NBC AM Co.; George W. Bailey, The Institue of which will be available to affiliates status Friday was given over to tele- Radio Engineers; Wilmer L. Barrow, less network stations. Stations Sperry Gyroscope Co.; H. H. Bening, for than open market or indi- vision, and to the SPAC delibera- Aircraft Radio Corp.; Harold H. Bev- vidual production costs. A more holding construction permits tions with the NBC high command. erage, RGA; K. C. Black, Aircraft Radio definite announcement will be made were circled in green. Those Corp; Henrik W. Bode, Bell Telephone Sidney M. Strotz, administrative Labs.; Ralph Bown, Bell Telephone shortly, he said. with TV applications were vice president for television, and Labs.; Herbert E. Bragg, National De- shown in yellow. The 15 TV fense Research Com.: Henri Busignies, Other Services West Coast head discussed the ad- Federal Telecommunication Labs.; John operating stations were en- problems of a tele- Lab.; Mr. as to ministration F. Byrne, Airborne Instruments Denny explained that circled in red ink. vision network. Mr. Hedges then F. C. Cahill, Airborne Instruments non -interconnected affiliates every Lab.; Howard A. Chinn, CBS; F. S. TV economics; C. will be made to provide them recounted Harry Cooper, Haskins Labs. Inc.; W. F. effort Kopf, administrative vice presi- Davidson, Consolidated Edison Co.; H. with full commercial service by competitive programming; Dr. D. Doolittle, Machlett Laba.; O. S. Dus- recording. dent in charge of sales, the sales fendack, Philips Labs. Inc.: John N. kinescope Sponsors Sterling Fisher on college by ra- Dyer, Instruments Lab.; Don- evidently feel they want such outlook for video. Airborne dio, and Easton C. Wooley, sta- A on the prob- ald G. Fink, McGraw -Hill Pub. Co.; shows to be presented at the same panel discussion E. G. Bubini, Airborne Instruments tion's department director on Day- was Lab.; L. Garman, General time as on the interconnected net- lems of television affiliates Raymond light Saving Time operation and presided over by Noran E. Kersta, Precision Equipment Corp.; B. L. work and the present plan is to AM -FM duplication. Havens, Watson Scientific Computing supply the kinescope recordings associate director. Participants Lab.; L. Grant Hector, Sonotone Corp.; At a Thursday afternoon session, were Harry Bannister, WWJ -TV William H. Martin, Bell Telephone for performance two weeks after the balance of the Wednesday Labs.; James H. Moore, AT&T; Hare- the live showing but at the same Detroit; Walter J. Damm, WTMJ- den Pratt, American Cable & Radio morning agenda was picked up. TV Milwaukee; Robert S. Peare, Corp.; J. C. Schelleng, Bell Telephone clock time. William F. Brooks, vice presi- Labs.; William P. Short, Federal Tele- The new index formula proposed vice president of GE; J. B. Con- communication Labs.; Hector R. Skif- dent in charge of news and special Instruments Lab., and by NBC was developed largely ley, Westinghouse; R. V. Tooke, ter, Airborne events, told of the comprehensive -TV Ernst Weber, Polytechnic Institute of by William S. Hedges, vice presi- Philco; Harold Burke, WBAL Brooklyn. plans for radio and television cov- Baltimore; Robert E. Dunville, dent for administration and plan- erage of the forthcoming Presiden- Loren F. Jones, manager of re- ning. Basically, it was pointed out, WLWT Cincinnati; A. H. Kirch- tial elections. NBC, he said, will WBEN -TV Buffalo; Stanley search and development projects the TV rate structure is premised hofer, RCA Products supplement coverage of the three KSTP -TV St. Paul and of the Engineering upon a rule of thumb that tele- Hubbard, H. press associations with reports Carleton D. Smith, NBC television Department, and Hugh Spen- vision should warrant a 4-to-1 from its own staff of reporters and vice cer, manager of RCA Teleran ratio against oral broadcasting. manager. O. B. Hanson, NBC analysts and those from its affili- of engineering, Sales, also received Certificates of This is based on such factors as president in charge ates. He revealed that several discussed technical assets of TV. Merit. line charges ($41 per mile for major advertisers are currently ne- TV as against $6 for AM), pro- gotiating for commercial sponsor- duction and operating costs plus ship of the returns on the stand- advertising and sales effectivness. ard network. Mr. Trammell had indicated to Sidney H. Eiges, NBC's vice affiliates in his opening remarks president in charge of press, urged that NBC stood to lose approxi- affiliates to give strong economic mately $3.000.000 in television this support to the industry's trade year and that it hoped it would be press as well as to the established able to curtail the losses next year. newspapers in their home communi- The convention agenda was ties. The trade press of our indus- thrown for a loss Wednesday try, he said, must always be in a morning by SPAC sesions. position to speak with a strong RANGERTONE In addition to Messrs. Trammell and sure voice and to provide us and Denny, other speakers at the with the same comprehensive cov- is the magnetic tape recorder closed sessions Wednesday were erage of our activities which we only R. Dyke, administrative vice Ken now receive. that is commercially ready now to president in charge of programs, Mere lip service to the code of on programming for profits, T. C. the NAB or to the new NBC code meet the new NAB recording speed McCray, national program man- by its affiliates, would lose the high ager, on money giveaways and confidence of the listeners and characteristics viewers which these arts now enjoy, Mr. Eiges declared. Radio 71/2 15 " -30" a second DIAMOND G. E. RELUCTANCE should never let down on its vigi- instantly to of free- You can switch at will PICKUPS lant and alert pursuance dom of expression, he admonished. any of the three. You will need this Selected - Polished Diamond Stylus H. M. Beville, NBC director of re- Points on the General Electric Re- feature. Be sure you get it. luctance Pickup Heads search, painted a glowing picture 30 inches per 2.2 MIL RADIUS of BMB and said that new Frequency Range at EXTREMELY RUGGED projects give the organization a second 40 - 16,000 cycles. Less LONG TROUBLE FREE SERVICE new lease on life. He cited the im- than 4% intermodulation distortion MINIMUM RECORD WEAR portance of research in the new (overall) . Other specifications sup- MAY BF BACKTRACKED WITH competitive picture and predicted NO INJURY TO RECORD OR plied promptly on request. PICKUP that current projects to sell radio HIGH FIDELITY GUARANTEED as a medium must be regarded as PRICE OF DIAMOND G.E. PICKUPS purely a start with a continuing $25 WITH EXCHANGE effort paralleling those of the news- $27.50 NO EXCHANGE papers and magazines, essential BROADCAST SERVICE CO. within three years. NBC's new motion picture, "Be- RANCERTONfy, 334 ARCADE BLDG. hind Your Radio Dial," was pre- BilEls"JAI2K N. J. St. Louis 1, Mo. Chestnut 5937 miered at the convention, and won 73 WINTHROP 5?e 4, enthusiastic acceptance from the BROADCASTING Telecasting September 27, 1948 Page 67 NBC's Proposed TV Contract Fairchild Recording (Continued ¡rom page 23) Firm to Be Formed mond to 224 for New York. Philadelphia has an index of 111, Baltimore Re- of 64. Thus Baltimore would pay more for sustaining service than FORMATION of Fairchild Richmond. cording Equipment Corp. to com- wnRx bine the manufacture and sale of YPflKTOn - SIOUX CITY Cost of sustaining service figures out to 1 times the index number per hour. a magnetic tape recorder said to OUR 26 YEARS All monies received from stations for sustaining service to be have professional studio quality ploughed back into programs. with the disc recording and sound DEVOTED TO NBC will make no charge for its studio and production facilities equipment of Fairchild Camera and WINNING LOYAL for sustaining shows. Instrument Corp. has been approved by the latter's board, it was LISTENERS V announced by James S. Ogsbury, PLUS PARTLY INTERCONNECTED. Some stations will not get full time president of the latter company. service in 1949. NBC will seek to work with AT&T and with other The new corporation, with offi- CONSTANT ATTEN- TV networks on equitable method of sharing use of such lines. Never- ces at 30 Rockefeller Plaza, New York, will specialize in require- TION TO THE RADIO theless, there will be some programs which will not get through on the cable to Midwest stations. ments of the broadcasting indus- PREFERENCES AND try and apply magnetic tape re- NBC will send as many of those commercial programs as possible cording to BUYING HABITS -interconnected by kinescope (film industrial, motion pic- to partly stations transcriptions). ture and aviation uses. Because have waived 30 OF OUR BIG these stations will compensation for unit President of Fairchild Record- hours NBC will bear cost of the kinescope recordings to partly- inter- MARKET MAKES ing is Sherman M. Fairchild. connected statibns. Wentworth Fling, former engin- YOUR ADVERTISING NON -INTERCONNECTED NETWORK : By kinescope recording eering head of Fairchild Camera's PAY ON WNAX NBC will deliver both commercial and sustaining service to non - recording equipment division, is interconnected stations and to partly -interconnected network during vice Member of Mid -States Group operating president; Jay H. hours when coaxial cable is not available. Arrangement for delivery Quinn, formerly sales manager of Represented by THE KATZ AGENCY will differ depending upon whether program is commercial or sustaining. Gray Research and Development KINESCOPE -COMMERCIAL. Non -interconnected stations. One print Corp., is director of sales and ad- 570 KC per station for commercial. NBC will charge station for making that vertising; C. V. Kettering, chief 5000 print according to a table which will be set forth in station contract. of recording and equipment sales Cost of an hour's kinescoping on a 1 print per station basis will be WATTS at Fairchild for years, directs the $125. This will be graduated downward for 45 minute, 30 minute and educational and industrial sales AFFILIATED 15 minute shows. division; Theodore Lindenberg, in- NBC and affiliates will divide equally balance of ABC station rate after ventor of many devices in the field, deducting discount agency commissions and the cost of kinescoping. heads the mechanical laboratory; In the case of partly -interconnected stations which have waived com- Gordon Mercer, widely known in pensation on the 30 hours NBC will pay cost of kinescoping and will pay the recording field, is in charge of affiliate 33 1/3% of gross. the electrical laboratory. John B. KINESCOPE -SUSTAINING. Arrangement identical for non- inter- Wolf switches from cameras to connected and partly-interconnected. recorders to become secretary- Sustaining service to partly -interconnected stations will be on same treasurer of the new firm. basis as to interconnected stations. Dr. D. G. C. Hare, recently To reduce cost of sustaining service NBC will bicycle prints from president of Deering-Milliken Re- station to station, serving 3 stations with a single print. search Trust, is technical consult- Stations will pay for sustaining service in accordance with table set ant and advisor for the company. forth in the contract: Charge for an hour's sustaining program will be As director of the Airborne In- $80 if the station's index number is 89 or less. If index number is more strument Laboratory at Mineola, than 80, station will pay one times its index time per hour. This is same N. Y., during the war, Dr. Hare charge as is made on interconnected network. applied magnetic recording techniques to anti -submarine detection and guided missile and proximity fuse counter measures. 'BEHIND YOUR RADIO DIAL' The new company will start with NBC Film, Showing Network Stars, Personnel, working assets of over $500,000, and will be financed jointly by Previewed at Sun Valley Fairchild Camera and Instrument Corp. and Mr. Fairchild. A 25- MINUTE promotional movie James H. Nelson, NBC director of to which NBC hopes to attract 5; advertising and promotion, as one 000,000 televiewers before the end of the "most useful public rela- IATSE Extension of 1949 was shown to the network's tions instruments" which NBC has THE International Alliance of second annual convention of affili- made available to its stations. Spe- Theatrical Stage Employes ates at Sun Valley last week. cial promotion kits containing pub- (IATSE -AFL) last week was The picture, an elaborate produc- licity and promotion aids will be granted a third continuance-until tion which features some of NBC's sent to stations with the film. 10:30 a.m., Oct. 15-in U. S. Dis- NATIONAL brightest stars and biggest execu- In one sequence of the film, Niles trict Court, New York, to reply to REPRESENTATIVES tives, will be first distributed to Trammell, NBC president, dean NLRB complaint growing out H E A D L E Y- television of the union's alleged attempt to R E E D affiliated stations which will ar- scribes as the "greatest interfere with the opening WJZ- C O M P A N Y range showings in their areas. Ad- medium of mass information and of ditional showings through trade mass entertainment in the world." TV New York in August. 679,973,000 in and consumer channels will also The picture opens and closes MOTOROLA to Eomilies Inc., Chicago, has pur- Retail sales were be scheduled. with scenes of Arturo Toscanini chased inventory and certain assets coverage area of Car Radio Division of WCON's seventy conducting the NBC symphony or- International six hundred and : Shooting of the picture was done Detrola Corp., Detroit, producer of lion, nine hthousadnd dollars by RKO Pathe under the super- chestra. Various NBC programs car radios for automobile manufac- enty -three turers. Motorola will manufacture these u m to vision Brooks Nichols, and top performers are also shown. the of Phillips at its Chicago plant. n Wp CON is Ben Grauer, narrator, describes Y Cem - manager of RKO Pathe's commer- hel get °dleYReedhmedi or cial film and television department, the operations of NBC departments MARSHALL WELLS, WJR Detroit farm ^Yw'forHa ailoblities. editor, was awarded a 4 -H Club plaque Pa and Roy C. Porteous, NBC man- as thé camera shows them at work. "for his outstanding service to 4 -H and The technique here is to show a Clubs of Michigan" at the recent 33rd ager of advertising promo- annual club show at Michigan State tion. party of guests touring the net- College. Mr. Wells has seven regular WCON The film, entitled "Behind Your work headquarters, with Mr. farm programs each week, in addition to special assignments at fairs and 5000 WATTS 550 KC Radio Dial," was described by Grauer leading the tour. agricultural meetings. Page 68 September 27, 1948 BROADCASTING Telecasting N. J. BROADCASTERS Formal Dedication Held WABD to Start Full ASSN. HOLDS MEETING By WQQW's FM Outlet DAYTIME VIDEO Day Operation PAUL PORTER, former FCC FORMAL dedication ceremonies chairman, was principal speaker were held Sept. 19 at WQQW -FM WABD New York will be the first television station to present full -scale the fall meeting of the Washington. The station is on daytime programming in the AM pattern. Station early in October will at annual Monday New Jersey Broadcasters Assn. in Channel 278, 103.5 mc, with 20 start a -through- Friday schedule of daytime service from 7 a.m. to 6 p.m. in addition to its present programs, New Brunswick Sept. 17 and 18. kw. Master of ceremonies for the evening giving it a 15 -hour service schedule on those days as a Profession" was dis- occasion was M. Robert Rogers, "Radio [BROADCASTING, 20]. Mr. who opened general manager of the station. Sept. dium because they will be able to cussed by Porter, In announcing the new service, a A number of celebrities and purchase small segments of time at the parley at banquet at the Commander Mortimer W. Loewi, Roger Smith Hotel. civic leaders participated in the low daytime rates," Mr. Loewi executive assistant to the president said. "Now, only WABD, Fifteen member stations con- special broadcast, in person or by on will the of Allen B. DuMont Labs., owner various departments of New clinics on programming, specially transcribed messages, York's ducted of WABD and operator of the great stores be able and pro- the station reports. Among invited to advertise engineering, management guests were representatives of the DuMont Television Network, said their shopping services and special motion. The group was guest for music world, including Howard that day and evening program- sales while the stores are open." lunch on the campus of Dr. Robert Mitchell of the National Sym- ming are both essential to economic Leonard Hole, manager of Clothier, president of Rutgers, who phony. Benjamino Cohen, acting station operation. He pointed out addressed the closing session. He WABD, explained that WABD is secretary general of the UN, wel- that the station overhead goes on also giving advertisers the oppor- urged radio representatives to dis- all the time and that the trans- comed the station to the UN Net- tunity to make 30- second to 60- charge "their special functions," work for Peace, of which WQQW mitter costs are no more for pro- and emphasized the need for "va- is already a member. Messages grams than for test patterns, the second product demonstrations by rious direct services for the public from Wayne Coy, chairman of the present daytime fare. television at the price of $25 each. interest such as the great networks FCC, and Everett Dillard, presi- Daytime programming also of- This special service at this special are able to offer." dent of FMA, were featured, the fers an opportunity to small ad- rate is being offered initially for George Stringfellow, president station reports. vertisers, "who can buy the me- 13 -week experimental period only. of the New Jersey division of the American Cancer Society, presented the broadcasters with a plaque "for outstanding services," which was accepted by James L. Howe, president of WCTC New Bruns- wick. WTAD -FM Officers elected for 1948 -49 were J. L. Howe, WCTC New Bruns- Quincy, Illinois wick, president; Paul Alger, WTTM Trenton and WSNJ Bridge- ton, vice president, and Roland a guyed 806 -foot Trenchard, WAAT Newark, executive secretary. (overall height above ground)

VAN DIVER & CARLYLE Truscon Steel Radio Tower .. REALIGNS EXECUTIVES PAUL CARLYLE, viee pras;Aónt Rising high and strong on the Illinois plain at Quincy, and partner of Van Diver & Car- lyle Inc., New York, has been this Truscon Radio Tower represents the most skillful named executive vice president and engineering and construction director of art for the firm. Si- in the industry. multaneously Wayne Wirth, director of television, and Clement This slender framework of steel is an outstanding R. Hoopes, director of copy, were example of structural design, assuring great stability named vice presidents, it was announced last week by V. H. Van despite high winds peculiar to the locality. Diver, president of the agency. Mr. Carlyle has been associated Truscon experience in radio tower engineering through- with the agency since its formation on Aug. 3, 1946. Prior to that he out the world can help you make the correct choice for was with Grey Adv. Mr. Wirth, who is in charge of your particular needs. For AM, FM or TV specifica- the agency's recently announced tions, Truscon has exactly the right department for the packaging of broadcasting tower shows for television stations, was to best serve you and your audience. There is a Truscon executive director of Harvey Mar- low Television Assoc. before join- Radio Tower engineering office near you for consul- ing Van Diver & Carlyle. Mr. Hoopes came to the company tation and assistance. in 1947. He was formerly with Time Inc. and Harper & Bros. TRUSCON STEEL COMPANY YOUNGSTOWN i, OHIO Subsidiary of Republic Steel Corporation Michel Named TV Chief Of Weiss -Geller Agency APPOINTMENT of John D. Mi- chel as television director of Weiss TRUSCON and Geller Agency, Chicago, was SELF -SUPPORTING AND week Marvin announced last by CROSS L. Mann, agency vice president. UNIFORM SECTION GUYED Two clients have scheduled video programs this fall in one or more markets Mr. Mann said. They are B. Kuppenheimer and Co., Chicago TOWERS and Elgin American Division of Copper Mesh Ground Screen ... Steel Building Products the Illinois Watch Case Co. BROADCASTING Telecasting September 27, 1948 Page 69 TV Expansion Following is a running account to choose should both systems not of the week's sessions, which were be compatible, he recommended (Continued front page 21) held before the full Commission color. Broadcasters Assn. TBA foresaw with Assistant General Counsel The FCC chairman asked if eventual use of UHF, but took the Harry M. Plotkin and Attorney enough engineering data were flat position that commercial oper- Joseph Nelson handling the legal available now for the Commission ation should be withheld until details for FCC: to decide the color issue. Mr. Adair tests have provided the "full, nec replied that within six months to essary background information." a year a "decision could be made MONDAY that would stand up all right." Allen B. Du Mont Labs, how- Kendrick H. Lippitt, of the ever, proposed that the high band Philip F. Siling, chairman of the Washington radio engineering firm be opened immediately for black - new Joint Technical Advisory of George C. Davis and previously and- white, and Cowles Broadcast- G. Fink, that Committee, and Donald superintendent of the Navy's Aero- Here's a Feature For Fall ing Co. Vice President T.A.M. vice chairman, presented a com- and Labs., can do a real job for you! nautical Radio Radar Craven, while speaking of "the prehensive study of the high -band related data on UHF transmission The Texas Rangers, stars of stage, illusion of color television," offered television question-JTAC's first reception as under screen, and radio, are America's and compiled two UHF plans: One which would formal activity. his direction in 1945 and released largest and finest group, playing and provide for eventual transition to tunes. The Texas JTAC maintained tele- last July. Using airborne transmit- singing Western color without reallocation, and an- that Rangers have just released a new vision's 12 present channels should ters, tests were conducted at 288 other (which he Bibletone "Cowboy Hymn" album preferred) that continue as "the backbone of the mc and 870 mc. He concluded the -first of its kind. would provide for only mono- major problem in UHF television chrome now would monochrome television system," The Texas Rangers music is but permit re- be supplemented. If is receiving antennas. allocation to accommodate but should transcribed vertically for high fidel color. space is unavailable near the pres- Frank J. Bingley, co-chairman ity- America's only vertical cut Both Du Mont and Cowles offered ent 12-a foregone conclusion to of the Engineering Committee of transcriptions of western music. extensive tentative channel alloca- most recommend- Television Broadcasters Assn., tions plans. observers-JTAC You'll find them ideal for either ed that use of the lower end of the stated that the "presently occu- FM or AM. They are priced right Although relying on its testi- ex- pied 12 channels plus eventual station: UHF region be "thoroughly for your market and your mony in the color television hear- plored." usage of the band of ultra high ing without presenting additional The report held that allocations frequencies assigned for television Wire, Write or Phone for data, CBS was quoted in the experimentation are necessary for Complete Details standards for the high band can- JTAC report as being at work on not be adopted on the basis of pres- the minimum future needs of tele- developments in its sequential ent information, but that trans- vision broadcast." He indicated color system which indicate the mission standards might be set up however, TBA presently believes THE 4, usability of 6 -mc band widths at a as a preliminary step, anticipat- commercial operation in the UHF rate of 441 lines instead of the ing UHF reception on VHF re- region should be withheld "until AN present 525 lines. Zenith, too, ceivers via converters. In about experimental procedures have pro- ARTHUR B. CHURCH PRODUCTION favored the sequential system and vided the full, necessary back- KANSAS CITY 6, MO. six months, the report continued, said its own experience indicated FCC should call a hearing to re- ground of technical information 6 -mc color would provide a satis- ceive new data which may then be upon which a guaranteed and sat- factory service. available on UHF propagation, to isfactory nationwide commercial RCA-NBC emphasized, on the determine whether VHF standards broadcast service can be founded." other hand, that their simultane- can be used in the high band, and Committee's Action ous system would permit black - to decide the number of UHF and -white reception of color trans- Mr. Bingley said it was the com- channels (if any) and the portion mittee's recommendation that im- missions, via the "green" trans- of the band to which the standards mitter. mediate release of the 475 -890 me would apply. band on present information might Norton Support The advisory group opposed prevent later establishment of a The use of Stratovision to reach adoption of standards for color or superior service. The recommenda- wide areas got substantial support high- definition black- and-white at tion was not unanimously ap- not only from Westinghouse, this time, but urged that some por- proved by the board, he related. which developed it with Glenn L. tion of the UHF area be reserved Harold E. Sorg, director of re- Martin Co., but also from K. A. for wideband experiments. search for Eitel- McCullough Inc., Norton of the Bureau of Stand- In the belief that UHF coverage tube manufacturer and research ards, who suggested that the pres- comparable to that on present firm, testified that all the basic ent 12 channels be used for air- channels cannot be attained with tube design work for high band borne transmissions and that the potentially available power based television already had been done UHF be used for color, and from on the ground, the group recom- by Eimac. He predicted that trans- Commdr. Craven, who utilized the mended consideration of "less con- mitting tubes with peak output Stratovision principle for rural ventional" methods of transmis- of 50 kw can be made available coverage in both his plans. sion, specifically mentioning air- for the low end of the high band Witnesses almost without excep- borne transmitters, satellite sta- within a "reasonable" period of tion stressed the need for reten- tions, and a large number of low - time, defined as six months to a tion of television's present VHF powered outlets. year depending upon nature of de- channels. But in their questioning, George P. Adair, former FCC mand, and that similar tubes for FCC members and staff did not al- chief engineer, now a consultant, operation in the 650 -890 mc region ways assume the permanence of saw many UHF propagation prob- could be had in one to two years. these low -band frequencies. lems but "no reason to believe that Mr. Sorg said he has evidence that Meanwhile, reports circulated an excellent television broadcast with multi -tube circuits more than that FCC was approaching agree- service cannot be established in 50 -kw output could be achieved. ment that a virtual freeze on the that band." He appeared for Oil- Dr. Thomas T. Goldsmith Jr., di- processing of applications should man Ed Pauley's Television Cali- rector of research, Allen B. Du- be put into effect at least until the fornia, submitting a report on the Mont Labs., presented his com- MUTUAL end of the year, pending a deci- company's experimental high -band pany's firm position that the high BROADCASTING SYSTEM sion on standards to be followed station W6XJD. band should be opened immediately JOHN ELMER, president with respect to the mileage sepa- He told FCC that development for commercial operation of a GEORGE H. ROEDER ration of co-channel and adjacent - of UHF should be "pushed as rap- black- and -white system similar to General Manager c h a n n el stations, respectively idly as possible but that no com- the present low -band operation. Exclusive National Representatives [BROADCASTING, Sept. 13, 20]. It mercial operation ['should' be per- "In the presence of troposphere WEED 8 CO. New York, Chicago, Boston, was expected the final decision mitted ... until the standards are interference which we know from Detroit, Atlanta, Hollywood,. would be announced this week. fixed." our field observations to be seri- San Francisco There have been no grants at all Mr. Adair recommended that ous," Dr. Goldsmith said, "we are in several weeks and the Albany both high- definition monochrome convinced that full occupancy TV hearings slated to start today and color television systems be pro- which has been considered for the (Monday) were postponed indefi- vided for in the UHF band. To 12 VHF television channels would nitely. Chairman Coy's question of which (Continued on page 72) Page 70 September 27, 1948 BROADCASTING Telecasting Its impossible

.;.1i .' :! -,. j

_. !=`±Ñ 1 j .rr:.,/ I/

You can't cover California's Bonanza Beeline

No without on- the -spot radio KO Na

Just how important is the Beeline market? In total gross buying power it is virtually equal to the State of Washington. In annual retail sales it surpasses Connecticut and Vermont combined.t Can you afford not to cover the Bonanza Beeline? pM° Then be sure you use the right radio - on- the -spot radio. For this is a land ringed by mountains, high KFBK'SACa enough to turn away outside radio signals. You have the inside track when you're on the five BEELINE stations ... the old established favorites. In the Stockton area, for instance, people have been listening to KWG for 27 years! You can buy the BEELINE stations the way you want, K£RN.BPK54``Oa as a group or individually. J Mks Management's 1948 Copyrighted Survey Mc CLATCHY BROADCAST! NG COMPANY

SACRAMENTO, CALIFORNIA PAUL H. RAYMER CO., National Representative KFBK KOH KERN KWG KMJ Sacramento (ABC) Reno (NBC) Bakersfield (CBS) Stockton (ABC) Fresno (NBC) 10,000 watts 1530 kc. 1000 watts 630 kc. 1000 watts 1410 kc. 250 watts 1230 kc. 5000 watts 580 kc. Going ro 30;000 Watts Oct. 2, .190 TV Expansion should be reserved to encourage would be under way within a year. used in parallel to produce 300- continued work in color. Opening the case for Stratovi- 400 kw. (Continued from page 70) George H. Brown, research en- sion, Walter Evans, president of Dr. Norton of the Bureau of cause intolerable co-channel inter- gineer for RCA Labs, presented Westinghouse Radio Stations, Standards, whose testimony was a ference and some measure of adja- technical details of the RCA -NBC traced the origin and development major factor in the decision to cent - channel interference. The high -band experiments in Wash- of the airborne transmission sys- commercial pressure for televi- move FM from the low band to the ington with duplicating on 510 mc tem. He said tests have been "ex- high, urged the use of fewer sta- sion stations cannot be satisfied of WNBW's Channel 4 (66 -72 mc) ceedingly encouraging" and have tions higher power, with only 12 channels." but rather operation. He said that on the demonstrated that areas 400 -500 than more stations with less To assure a truly competitive basis of measurements at 42 re- miles in diameter can be "consis- nationwide system, Dr. Goldsmith power. ceiver locations, radiated power of tently covered." Reiterating his plea for wider offered a comprehensive VHF - 1,200 kw on 510 me would be He said he saw no reason why re- spacing of co- channel stations, he UHF allocation plan for the U. S. quired to produce a signal strength four programs-perhaps more and summarized the following rec- - submitted data holding that 1 -kw at 50% of the locations equal to could not be transmitted simul- example, should be ommendations of DuMont: being received taneously from a single plane. stations, for that from WNBW. by at least 200 miles in 1. Leave present operating VHF sta- A 5,000 radiation be nec- Paul Raibourn, president of separated tions untouched. -kw would Par- order to protect service to a dis- 2. Leave present construction permit 70% of the locations on amount Television Productions, essary for tance of 35 miles. He thought even holders untouched, except those closer the same basis, he said. urged adoption of 6-mc black -and- than about 160 miles co- channel or wider spacing would be necessary those in cities which cannot be pro- George L. Beers, assistant direc- white standards for the 475 -890 in the high band. . vided with an adequate number of tor of engineering, RCA Victor mc range, with microwave chan- VHF channels after first providing larger neighboring cities with sufficient Division, testified on availability nels set aside for "vigorous color With reference to his suggestion VHF channels. of equipment for UHF mono- or high- definition experimenta- that the present 12 channels be al- 3. Present operating stations are allocated to Stratovision for mono- most entirely within first 50 market chrome operation. He said com- tion." areas; most of existing CP holders are mercial tubes of 10 kw power for To encourage UHF use and de- chrome video and that the upper within first 50 areas or areas where band be used for color, he recom- little crowding would exist. Few of UHF operation may be available velopment, he recommended that first 50 areas are in such crowded by about mid -1950 with commer- the present duopoly rules be mended that the airborne system locations that insufficient VHF chan- permit be given an early "full -scale trial" nels could be assigned to provide com- cial transmitters using these tubes waived to the owner of a petitive service. Thus, provide VHF ready during 1951. Commercial low -band station also to operate on one of the low -band channels. channels in quantity of five stations two -band receivers could be made one in the high band, on condition He added: minimum where possible and attempt However, it would appear that at at least 180 -mile separation. Make this available in about two years, he that the stations are programmed least two complete monochrome tele- allocation until VHF channels are estimated. separately. He also urged stricter vision program services could be pro- exhausted. minimum -hours requirements for vided throughout most of the area 4. Fill in all other cities with suffi- of the U. S. by using an effective cient UHF channels to provide com- WEDNESDAY presently operating stations. power of at least 100 kw and much petitive service. Five channels per city C. E. Nobles, Westinghouse en- higher antennas on the present 12 is probable. low -band channels and then providing 5. Use left -over UHF channels for gineer who conceived the Strato- adequate mileage separations to prevent relay services. Reviewing RCA color develop- vision system of telecasting, testi- mutual interference. Dr. Goldsmith said color televi- ments since the 1946 -47 color hear- fied at length on the technical de- Comdr. Craven, ex -FCC Com- sion may be able to utilize micro- ings, R. D. Kell, head of RCA tails and findings of the airborne missioner, pointed out that there wave frequencies to acquire suffi- Labs' television section, indicated experiments. is more data now concerning per- cient channels for a competitive that "it may be possible to set up Andrew G. Ring, Washington formance of television in UHF system. a three color channel system plus consulting engineer, testified in than there was with respect to the associated sound channel" in behalf of Westinghouse that 33 VHF operation when the lower - a total width of about 12 TUESDAY channel Stratovision planes would provide band system began. He presented to 14 mc. service to 98.9% of the U. S. pop- two comprehensive allocation plans He said RCA has "now con- ulation and would use three chan- for the UHF. structed a [direct pickup] camera Cross -examining Dr. Goldsmith nels with four additional guard Plan I calls for 14 -mc channels, Coy which uses three image orthicons Chairman raised the question channels. But he did not consider 33 of them, in an expanded UHF on, of the type similar to those used of narrowing the band widths such a group to be economically band of 470 to 940 mc. Present 2 -6, to get in the present commercial televi- say, Channels additional feasible. A 22- plane-station set -up 6 -mc monochrome transmission space. Dr. Goldsmith thought this sion cameras "; has "practically would serve 92.5% of the popula- would be an 8 -me completed" a film projector which retained, leaving would prove unsatisfactory. tion and a 14- station network a color system is "will make available any color 16- guard band until Under questioning by RCA -NBC would serve 72% of the people, he developed which would use the full he conceded that devel- mm film with sound as a source of attorneys reported. 14 -mc channel. If simultaneous opment of power in the 200 -300 kw program material "; and is now H. W. Schaefer, Westinghouse matter years." working toward "a new direct color system is evolved the mono- range will be "a of engineer, testified that the unit receivers could still give W. vice pickup camera in which a single chrome Elmer Eñgstrom, presi- cost of UHF converters, retail, using only the green dent in charge of research, RCA camera tube is used" and in which service by would be about $75 and that a re- portion of the color signal. Labs, subscribed to the JTAC be- there will be no registration prob- with built -in converter ceiver Plan II calls for 6 -mc channels lief that the growth of television lem. He also described work on add $50 to today's set would about within 500 -890 mc for immediate must be based on the present 12 color receivers. price. channels and that additional fre- Under questioning, Dr. Kell said monochrome transmission as now. quencies should be added prefer- development of the simultaneous Space would allow 68 new chan- ably below 300 mc. color system might be completed THURSDAY nels. He recommended that FCC com- in less than three years, it it were Comdr. Craven discarded Plan plete its studies of the 475-890 mc not for propagation problems. Ralph Harmon, WRS chief en- I on grounds that color television area and "then prepare plans for He said approximately 100 re- gine e r, estimated Stratovision is not imminent and any advan- the use of a part of that band for ceivers are being built for the would need three or four channels tages in adoption of a plan pro- the expansion of commercial mono- color tests to be undertaken in New to provide nationwide coverage. viding for ultimate transition to chrome television." He urged the York when the "green" transmit- He said model tubes now being color without future reallocation use of VHF standards for the UHF ter is no longer needed for the tested by Westinghouse will ap- is outweighed by "serious disadvan- band "insofar as they relate to high -band black -and -white experi- proach 5 kw and noted that in a tages." Among the disadvantages interchangeability of operation," ments now in progress in Wash- year Eitel- McCullough will have he listed the assumption in Plan I and cautioned that enough space ington. It was thought these tests 50 -kw tubes which he said can be (Continued on page 89)

OBSERVERS and witnesses also included (I to r) A. Earl Cullum Jr., consulting radio Vice Presidents William B. Lodge and Earl H. Gammons; Consulting Engineer George engineer, and Neal McNaughten, NAB assistant director of engineering, who becomes P. Adair, former FCC chief engineer; and Donald G. Fink, vice chairman, Joint technical -operations manager of the Philadelphia Inquirer stations on Oct. 15; CBS Technical Advisory Committee. New Business CRJ CERTIFICATES GO (Continued from page 12) TO 9 NEWS INTERNES safety discussions on WBKB Chicago. Program marks first time RADIO news internship program in Chicago television history an industrial advertiser will use medium of the Council on Radio Journal- ism was completed last week with to foster public safety education, station reports. Show is Pure Oil return of the nine 1948 "gradu- firm's first video venture. ates" to their academic posts following summer experience in sta- THORNTON FULLER Co., Philadelphia (car service), for second con- tion news departments. secutive year purchases 15 minute segment preceding Saturday after- In the four years of the intern- noon football games on KYW Philadelphia for Pigskin Preview. Pro- KFMB ship project, 28 professors have gram features KYW's Tom Rodgers with predictions on games being "learned by doing" in radio news (AND played throughout nation. In addition to football series, which began rooms, according to Arthur C. Sept. 25, firm purchases three spot announcements per week on 26 Stringer, NAB department head week basis. Agency: A. E. Aldridge & Assoc., Philadelphia. and secretary- treasurer of the radio council. TELEVISION WORLD, fan magazine, appointed Edwin Parkin Adv. Certificates are being awarded Inc., New York, to handle its local campaign. Publication plans to use to internes by the council. Those radio and television. Sanford F. Wolin is account executive. who served 1948 internships were: SOS Harold E. Addington, U. of Kansas, graduating from KMBC Kensas City; JOHNSON AND JOHNSON takes over sponsorship, effective Oct. 18, Joseph L. Morrison. U. of North Caro- of It's Your Life, quarter. hour documentary show, Mondays through lina, from WPTF Raleigh; Russell N. Baird. Bowling Green State U.. from SAN DIEGO Fridays, 11:45 a.m. on WMAQ Chicago. Show is produced by Chicago WGAR Cleveland; Jack LeRoy Billings, Industrial Health Assn., and consists of tape- recorded direct interviews U. of Oregon, from KIEM Eureka, Calif; Emil L. Telfel, U. of Kansas, from of medical case histories. It is believed to be one of first times commercial WHAM Rochester; David M. White, sponsor has underwritten this type of documentary, station reports. Bradley U. from WMBD Peoria; George WHAT AN W.Seidl, U. of California, from KGO Young & Rubicam, New York, is agency. San Francisco; Paul Krakowskt, U. of Georgia, from WJOB Hammond: Floyd EARFUL! K. Baskette, Emory U., from WSB At- G. KRUEGER BREWING Co., Newark (Krueger beer and ale), will lanta. sponsor telecasts of Saturday night boxing bouts from Ridgewood NOW Grove on WPIX New York for 13 weeks, starting Oct. 2. Telecasts, AP starting at 9:05 p.m. each Saturday, are handled by Benton & Bowles, Radio Assn. Formed New York. At N. J. Station Meet `11 THE New Jersey AP Radio Assn. was formed Sept. 17 at New 1000 watts SSO kc Atwoth °PccountJ Brunswick, N. J. A news committee, composed of news BASIC AMERICAN NETWORK editors of (Pacific Coast) AP stations in the state, was se- FORD MOTOR Co. starts, Oct. 8, fall season of Ford Theatre with SAN DIEGO, Madame Bovary starring Claudette Colbert. Program is heard Fridays, lected to meet at various times CALIF. and Owned, Managed by JACK GROSS 9 -10 p.m. on CBS. Agency: Kenyon & Eckhardt, New York. discuss AP radio news reports. Represented by BRANHAM CO. ADMIRAL RADIO Corp., Sept. 25, started sponsorship of four home Thomas Tighe, manager of "' .. Notre Dame football games, to be heard Saturdays over ABC Mid- WJLK Asbury Park, is president of the new association. David western television network. WENR -TV Chicago will feed network which qDV is composed of WTMJ -TV Milwaukee, KSD-TV St. Louis, WEWS Freedman, acting general man- OVER Cleveland, WSPD -TV Toledo, WXYZ -TV Detroit and WBEN -TV Buf- ager of WMID Atlantic City, is vice president and Samuel G. falo. Agency for Admiral is & Eger, Cruttenden Chicago. Blackman, AP chief of bureau for ERTSfRS New CHAMPION SPARK PLUG Co., Toledo, signed 52 -week renewal of New York and Jersey, is sec- its ABC sports show, Champion Roll Call. Show is heard Friday nights, retary. 9:55-10 p.m. MacManus, John & Adams, Inc., Detroit, is agency. KFH -FM Wichita, Kan., HAVE LESTER PIANO Co. purchased 52-week contract for ABC cooperative, RENEWE Piano Playhouse, over WFIL Philadelphia through H. M. Dittman Starts on Channel 262 agency. Program will be heard Sundays from 12:30 -1 p.m. Company also KFH -FM Wichita, Kan., started sponsors, over same station, Keys to Happiness, 15-minute show with operation Sept. 19 with 10.6 kw Edmund Vichnin five days a week. on Channel 262, 100.3 mc. The station is affiliated in ownership MOTOROLA Inc., has renewed Dr. Roy K. Marshall's The Nature of with the Wichita Eagle and will Things, televised series of scientific demontrations on NBC East Coast duplicate programs of KFH. of video network Thursdays 8:15 p.m. (EDT). Renewal is for 13 weeks. Gov. Frank Carlson of Kansas Kx participated in the dedication 0K ceremonies. A 16 -page supplement FRO, "VIC" DIE-1M SAYS. of the Wichita Eagle was devoted to the new FM station, and also It's No Bull saluted the AM operation which is observing its 26th year of broad- 2 to casting. 8 CONSECUTIVE

-when we say there's enough cows in Craw- T/VE ford County to make it THE leading dairy Fulltime Soon yEARs producing county in Pennsylvania. And Mr. Advertiser, now's the time to get your share of the WGAT Utica, N. Y., which has

CREAM! ( $22000 000 in retail sales in Meadville a'one). been operating as a daytime sta- And too, don't forget for one minute: We not only tion with 250 w on 1100 kc, expects

broadcast your shows . . . we pro- to be able to start fulltime opera- mote them. tion on its newly -allocated frequency, 1310 kc, by mid -October, For firrtJ e inlorrna Non Write to J. Eric Williams, who is WGAT's Kx0K WMG owner and general manager, an- Vic Dehm c/o WMGW Studios and Offices or nounced last week. Four 205 -ft. ST. LOUIS MO. Robt. Meeker Assoc. towers have been completed, Mr. I, 630 KC 5000 WATTS FULL TIME First Nat'l Bank Bldg. Owned and Operated by St. loui, Star -Tome, 521 Fifth Ave. Williams said, and the announcing For complete deto,l., coil o JOHN BLAIR repre,entat..e MEADVILLE, PA. N. Y. C. and sales staffs have been augmented.

BROADCASTING Telecasting September 27, 1948 Page 73 iiIImMEmMERmmimmmMOMMimIimMEimiEEIMEIMMmmMmnnmSIMEMMIMiimumMiERmimiiiii11iuiiim rector of films for CBS video department and previously for ten years with RKO- Pathe, where he directed Miss Mary Kay Cain "This is America" documentary series, McCann-Erickson has joined WPIX New York as director Los Angeles, Calif. of film relations. He succeeds EDWIN T. WOODRUFF, who resigned to devote his full time to his own video film Dear Mary: Production company, Telecast Films Inc. Had a big contest here BENNE ALTER has returned to an- at WCHS fer nouncing staff of WHBF Rock Island, th' Cohen Drug Company-a sponsor ' Ill. after spending six months on spe- . Ast'd th' 1 . cial assignment In Hollywood. people t' find as many wards DR. WALTER A. MAIER, of MBS "Lu- 11 i i i i i i i i i i i i i i i i Ii i i i i i i i i i i i i i i i i i 11 i i i i i i i i I i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i u m i i i i i i i i i i m i i i i i i i i i i u 1 1 i i i 11 11 i i 1111 i i i i i i i i i I n i i i i I i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i Í 1 i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i as they could m i i i i i i i Ni i i i i i i i i i i i i i i i i i i theran Hour" will speak on "Bringing Christ to The Nation" October 3 at -ttsin' th' let- Art LARENCE De BRUYN SCHIMMEL, has been put on full time announcing Hollywood Bowl, Hollywood. ters from the 'ormer acting supervisor of produc- basis for that station. three words tion of CBS shortwave department, GENE CRANE, announcer at WCAU "A Million has joined, network's television staff as MARY WILSON, WTTM Trenton, N. J., Philadelphia, and JOAN MEYERS, free Prescriptions" associate producer. Another new video recently returned from a flying trip lance has continuity writer, have announced . My Grand - associate producer at CBS is JOHN to Europe, resumed her daily "Meet their engagement. paw, "Silent" WRAY, writer and director of radio Mary" program. News from "one and motion pictures. Mr. Wray is espe- womans viewpoint" and her timely BRUCE ROBERTS has joined WKBW Algy, entered Buffalo, as disc jockey. He replaces 15 words . cially experienced in dance direction, hints for housewives will also include said thet was notably with Gene Kelly movies and report of her visit abroad. ERV VICTOR on "All- Night" show, daily 11:15 p.m :12:15 a.m.; 2 -4:30 a.m. al he knew, stage review "Call Me Mister." LEE & LORRAINE ELLIS, WSPR also thet as RON GAMBLE has been appointed as- Springfield, Mass., are claiming to be HARVEY BUCK, formerly of WGLN long as a man sistant program director and chef an- originators of only Mr. and Mrs. record Glens Falls, N. Y. and WSBA York. could hear nouncer at WJR Detroit. Mr. Gamble show in that area, station reports. Pa., recently married Susan Eddy of WCHS he has been In radio Program differs from regular disc shows Rutland, Vt. Mr. Buck is now studying didn't need t' for 15 years. in that it utilizes plenty of production. for ministry in Berkeley Divinity know any School at Yale U. more JAMES VANDI- DICK HAMMOND, formerly news editor VEER, director of at WGAT Utica, N. Y., has been ap- JIM McNAMARA, announcer at WALA 'Portant part remote telecasts for Mobile, Ala., is the father of a boy. 'bout thet KECA -TV Los An- pointed program director for that sta- statement, is geles was appoint- tion and BILL CERRI has been ap- LOUIS I. TEICHER, Assistant to Di- thet WCHS, ed to publicity pointed chief announcer. rector of CBS Program Operation, and 5000 watts at committee of Los CHARLES "Chick" O'MALLEY has join- Rosalind 8. Klafter are to married 580 and Co- Angeles Chamber of ed announcing staff of WACE and Saturday October 2. lumbia Pro- Commerce's 60th WACE -FM Chicopee, Mass. grams, is a anniversary cele- BERNARD BUCH has been appointed big part of bration, scheduled NEIL McINTYRE, former program di- to announcing staff of WPTR Albany, Gr a n dpa w's for week of Oct. rector at WKYB Paducah, Ky., has N. Y. vocabulary ... 10 -15. joined KXOB Stockton, Calif., as an- BOB LAWSON, formerly of KTUL Tulsa, same like ever nouncer-engineer. of Mr. Gamble THOMAS J. MA- Okla., has joined announcing staff body i n HONEY, CBS-TV ROBERT MEYER has joined CBS Hol- WHAS Louisville, Ky. Charleston, West Virginia. production assistant, was married to lywood press information department RULLEL L. BUF- Frances Raisch in New York, Sept. 18. as publicist, replacing CARROLL NYE. KINS, program di- Yrs. BILL GAY, formerly producer of CBS Mr. Nye was recently named trade news rector at WITZ Jas- Algy "Hallmark Playhouse" for Foote, editor, succeeding DON SWEENEY, re- per, Ind., has been Cone & Belding, Los Angeles; named signed. Mr. Meyer has been with United appointed continu- agency's producer of CBS "Lum 'n' Press for past seven years. ity director of Ra- WCHS Abner" show starting Oct. 3. BOB McLAUGHLAN, KLAC Hollywood dio Dept., U. of PHIL BECKER, formerly of WTIC disc jockey, is doing daily half -hour Miami, Miami, Fla. Charleston W. Va. Hartford, Conn., has joined WTHT morning show in addition to regular CLARKE THORN - same city, as program director. afternoon sessions. TON, formerly of DON MARTIN, ABC producer, has FLORENCE WHITNEY has been named KLZ Denver, Col., been appointed program director of writer for Lynn Castile's "Lynn Looks hes joined an- WRNL Richmond, Va. KEN ALLYN, at Hollywood" program on KHJ Holly- nouncing staff of WRNL announcer, has been named pro- wood. W TTG, DuMont station in Washington. duction manager. SEYMOUR C. ANDREWS, program di- JERRY CARTER, former soloist with rector for WBAP -TV Fort Worth, is Mr. Lawson DON ROPER, pro- Buddy Clark's orchestra and CBS guest convalescing from an appendectomy. ducer- director at WTTG will be star in east, has joined staff of WBBM SALLY Washington, married Chicago, where he Is heard on net- SHARKEY, script clerk in NBC's Oct. 2 to Annette Hatcher. work's "Music for You." He formerly Chicago continuity division, has been had his own program on WTOP Wash- promoted to staff writer, replacing LEONARD J. PATRICELLI, WTIC Hart- ington. VIRGINIA GRACIOUS who resigned to ford, Conn., program manager, has become bride of Thorne Donnelley, been made trustee and member Of ELAINE COONEY, of program depart- Chicago publishing heir. GEORGENE campaign planning committee of Conn- ment WCAU Philadelphia, has ben MURPHY, member of guide staff, takes ecticut Cancer Society. A promoted to an assistant production Miss Sharkey's Job. writer. At present she Is working on MELVIN MUNN, announcer at KRLD station's "Cinderella Weekend" and JACK VAN COEVERING, photographer Dallas, was married recently to Virginia SELLING STATION and nature expert who is outdoor edi- Weems of Dallas. "Hold the 'Phone" programs. tor of "Detro't Free Press." Is building ^ WARREN WRIGHT, former program show for WXYZ -TV, ABC's Detroit HUGH FOWLER, musical director of in a manager at WCYB Bristol, Va.. end video outlet, around his knowledge of KRLD Dallas, is the father of a son, former program manager at WPTZ nature and still and motion picture Hugh III. Philadelphia, has joined WCAU -TV photography. Station goes on air Oct. DON TENNANT, production- director at BUYING CITY... Philadelphia as producer. 9 as network's third TV station. NBC Chicago, was married to Miss HOWARD PETRIE, announcer on NBC WALTER LAW, chief of English sec- Barbara Fuller of Chicago Sept. 13. "Blondie" and "Jimmy Durante Show" tion of NBC International Division, has been signed to announce CBS "Jack has joined WNBC New York as pro- GEORGE STONE, NBC Chicago an- Carson Show." ducer. Mr. Law replaces VICTOR nouncer, Is the father of a girl, Mary CAMPBELL, who resigned to devote Elizabeth. LOUIS D. BOONSHAFT Jr., former as- full time to writing "Bob Smith Show." sistant to STUART WILSON, in charge JESS OPPENHEIMER, radio writer, is WBNS of remotes for KTLA Hollywood, has EDWARD R. EVANS, for past year di- the father of a girl. Joined KLAC -TV, same city, as pro- COLUMBUS, O H I O ducer. NEGLEY MONETT, formerly with CBS in San Francisco and Hollywood, Para- ... nationally mount Pictures, Hollywood, and Mc- Cann Erickson, Chicago and New York, Mew 9rs BMI 9ta represented for has Joined WCAU Philadelphia as writer- producer. Another BMl "Pin UP" Hit-Publi.aherl by BRAD PHILLIPS, WINS New York an- Inc. 15 years by nouncer, has won a $1,400 New York Broadcast Music, Stata Veterans scholarship. Mr. Phil- lips, who is also an instructor in radio at New York U., plans to study for YOU STARTED SOMETHING Ph.D. at Columbia. 38297; Peggy Mann PETER STRAND of New York has been On Records: Tony Pastor -Col. JOHN named television studio director of -Russ Case -Vic. 20 -3080; Mildred Bailey - WXYZ -TV Detroit, ABC's third video Ed- station which begins programming Maj.*; Russ Titus -Musicana C-29; Jack BLAIR Oct. 9. Mr. Strand, former producer - \ wards -MGM *; Korn Kobblers -MGM.* writer for television workshop in New I; COMPANY York, has been video writer for past four years. On Transcriptions: Kay Little -World. to be released. HELEN HILL has been appointed to soon program department at WIS and WIS- Offices in Chicago New York Detroit FM Columbia, S. C., and BETTY FEL- LERS Joins continuity staff of same station. St. Louis Los Angeles San Francisco BROADCAST MUSIC INC. 5B0 FIFTH AVENUE MILLER LYDICK, former part time Maw roc[ CHICAGO HOLLYWOOD NEW YORK 19, N. Y. announcer at WJPA Washington, Pa., Page 74 September 27, 1948 BROADCASTING Telecasting Radio Technicians Detroit -Cleveland TV `TOWN MEETING Talk Servicing FIRST... NEW Midwest television WHERE THERE'S network was used Sept. 20 AN ESTIMATED 1,500 radio and television servicemen are expected by WEWS (TV) Cleveland to attend the first Town Meeting of Radio Technicians to be held at when the station presented the Hotel Astor, New York, starting today, Sept. 27, and continu- MOST the Detroit-Boston Red Sox ing through Wednesday, Sept. 29. The stated purpose of the meeting is baseball game from Detroit. to "re- educate an entire industry" The game was broadcast at 2 in the problems of servicing and Irving Winston, Winston Radio p.m. (CDT) with the co- maintaining television sets. and Television Co. operation of WWJ -TV De- Samuel W. Lerer, CPA, Samuel WJ DX Harry A. Ehle, Philadelphia W. Lerer et Co., is the opening troit. WEWS's Van Patrick parts manufacturer, is chairman NBC AFFILIATE flew to Detroit for the game speaker in Tuesday's meeting, of the Town Meeting Sub- commit- which starts at 7 p.m. Mr. Lerer and flew back to handle the mittee of the Radio Parts Indus- IN Jackson Cleveland -Philadelphia game will discuss "Assuring Installa- try Co- ordinating Committee, tion and Service Profits Through MISSISSIPPI televised by WEWS that members of which are the Elec- night. GE, sponsor of all System Control ". Other Tuesday tronic Parts and Equipment Mfrs., night speakers are Eugene Eck - Cleveland Indians home Radio Assn., Sales of Manufacturers lund, Bergen- Passaic Electronic Tne value games on WEWS, sponsored Managers Club [Eastl and the in the Detroit game. Inc., "Television Servicing in the manufactured West Coast Electronic Mfrs. Assn. Pi has Home with Existing Test Equip- 1940. Manutu- This week's meeting is the first ment" and Harold Suss, assistant of five scheduled during the next Bloomingdale Bros. g emPl0Puh comptroller, 7% from 19 IBEW NAMES ADVISORY eight months, Mr. Ehle said. Other of a wiOX -w:lh Inc., "Case History Success- 1947. lead- Boston, broadcasting COMMITTEE FOR RADIO conclaves are to be held in ful TV Service Shop ". years' Los Angeles and Chicago. covers at thal FORMATION of a special advis- Atlanta, Carl Quirk, Allen B. DuMont ership industrial the most important ory committee on matters pertain- Forerunner of series was an Laboratories Inc., will lead off the ing to radio was announced by experimental meeting, sponsored Wednesday sessions at 2 p.m. with the International Brotherhood of by the same groups, which was a talk on "Television Service in Electrical follow- held last January in Philadelphia. the Shop ". Other Wednesday Workers (AFL) New York 5000 - DAY ing the conclusion its 23d an- Attendance at the afternoon speakers: William J. of - NIGHT nual convention in Atlantic City, meeting is free "to all radio tech- Boyle, assistant to the vice presi- 1000 Sept. 20. The committee comprises nicians earning their living from dent, Franklin Square National the trade, and to the faculties of Bank ( "How to Get Along with five members selected by delegates 19 YEARS' LEADERSHIP from IBEW union locals of radio electronic trade schools." Na- Your Banker ") ; Murray Gold- broadcast technicians and engin- tional expenses incurred in the stein, Emerson Radio and Phono- series of meetings are being paid eers. graph Corp. ( "RF and If Systems Represented Nationally Reports revealed at the conven- by the Coordinating Committee, and FM Conversion Systems "), and local expenses by 54 radio set by the showed that 73 locals of and Austin C. Lescaboura, Austin tion P. Hollingbery IBEW have agreements with radio and parts wholesalers in New C. Lescaboura and Staff ( "Adver- George Co. and by New stations in the United States and York and New Jersey, tising and Public Relations "). Canada. Collective bargaining York chapter representatives. George H. Dennison, Assn. of agreements between unions and Tonight's session will be opened Better Business Bureaus, will employers in the industry cover by Mr. Ehle, who will introduce open the fourth and final session more than 4,000 technical em- Max Balcom, RCA chairman. Mr. at 7 p.m. Wednesday with "The You Can't Complete ployes, according to the reports. Balcom's talk, "Why a Town Technician as the Public Sees D. W. Tracy, IBEW president, Meeting ", will cover the need of Him ". Other Wednesday night said the committee will be used in tuning up for television. speakers: John F. Rider, Rider This Picture Without a consultative and advisory ca- Other speakers and their sub- Publishers Inc., "Sweep Genera- pacity on special matters and jects are Ira Kamen, television an- tors"; W. L. Parkinson, General problems that may develop in AM tenna dept., Commercial Radio Electric, "Radio Service Industry and TV broadcasting. Those se- Sound Corp., "Antenna Installa- Faces Television ". and .Tack Pop - lected were G. Tyler Byrne, Bos- tion" and John Nuffort, creditman, pele, president, TBA, "What Lies ton; Charles A. Calame, New American Cyanamid Co., "How Ahead in Television". York; Robert W. Robbins, Indian- and When to Collect Your Bills ". apolis; Frederick J. Fabre, New A symposium on "TV Installation New RCA Theatre Video Orleans, and Roy Tindall, Los in the Home" will be led by Mar- Angeles. In addition, two alter- vin Kaplan, Video Television Inc.; Projector to Be Shown nate members were chosen. Errol Jones, Amie Assoc., and A NEW RCA theatre television projector, described by RCA as being "of advanced experimental design," is to be unveiled in St. Louis Sept. 30 for the initial Mid- west showing of 20 -by -15 ft. tele- ti,: vision pictures, Frank M. Folsom, ,..aaspuy executive vice president of RCA, announces. RCA's Theatre Equip- ment Section will present the St. THE KEY STATION Louis demonstration with the co- OF THE SOUTH operation of KSD -TV St. Louis. PLAINS OF TEXAS The new projector, according to Because it's the CENTRAL SELLING RCA, is greatly reduced in size and FORCE of the vast geographical, weight as compared to those used trading, financial, industrial, com- in the first postwar demonstra- mercial, and educational center It takes four -the four tions of theatre television in Phila- located at Lubbock . . . BECAUSE audiences guaranteed by delphia and Hollywood in the past it can open the door to this multi.. Yid- WBNS- English, million dollar market it's a KEY dish. German. Italian - six months. to cover ALL New York. It consists of two units. The station -KFYO -the station with the consistent clear signal. Thus, WBNX, New main housing contains the high - York's four -star station, efficiency reflective optical system, affiliated with AMERICAN BROADCASTING CO., Inc. fits the needs of ail listen- 5000 WATTS DIR[CT1011R1. 0V vides amplifier, deflection circuits . all the LONE STAR CHAIN ers reaches 4,,..+:ee.+ and 80- kilovolt power supply for people you want to sell in this multi- language gus.:qc5 la..y..ayR the kinescope. An auxiliary con- Represented by area. sole contains the control panel and TAYLOR -BORROFF a CO., INC. low- voltage plate power supply. BROADCASTING Telecasting September 27, 1948 Page 75 September 17 Decisions . . SSA to operate 1540 kc 1 kw D fór period not to exceed 6 mo. DOCKET CASE ACTIONS SSA-1220 kc Record Reopened KXRN Renton, Wash.-88A to oper- Announced order reopening record ate unl. with 250 w for duration of for further hearing in proceeding in- regular license period, ending not volving applications of Pioneer Bestre. later than May 1, 1951. Inc., Pleasantville, N. J., and Seaside Anions OFTHE FCC AM -1980 kc Bcstg. Co., Atlantic City, N. J., to be Robstown Bcstg. Co., Robstown, Tex. held at time and place to be designated SEPTEMBER 17 to SEPTEMBER 23 -CP new standard station 890 kc by subsequent order, upon issues to 250 w D. AMENDED to change fre- determine legal and other qualifications CP- construction permit ant.-antenna con d.-conditional quency from 890 to 1480 kc, power of A. Harry Zoog, and to determine on D1- directional antenna D -day LS -local sunset from 250 w to 1 kw. comparative basis, from record made at ERP- effective radiated power N -night mod. -modification ST-studio -transmitter our -aural trans. -transmitter AM -1410 kc further hearing and record heretofore vic- WLOW Norfolk, Va. -CP change fre- compiled in proceeding, which, If either synch. amp. -synchronous amplifier viessat unl.- unlimited hours SSA- special service authorization quency from 1590 to 1410 kc. of applications should be granted; hear- AM-1400 kc ing to be held in Atlantic City October Sandhills Bcstg. Corp., Affiance, Neb. 11. -CP new standard station 1400 kc Camden- Trenton Case memorandum opinion and order, to Patroon Bcstg. Inc., Albany, N. Y.- 250 w unl. AMENDED re officers, di- Announced memorandum opinion file with Commission information as Granted petition to amend application rectors and stockholders. and order denying petition filed by to trans. to be used for WTNJ for to add exhibit, relative to station WOAX Inc. (WTNJ), Trenton, N. J., Program Authority operation in accordance with terms of financing, etc. American Bcstg. Co. Inc., New York for reconsideration of decision adopted decision in this proceeding and this Troy Bcstg. Co. Inc., Troy, N. Y.- May 3 in proceeding in Dockets 5893 memorandum opinion and order; when Granted petition for leave to amend -Extension of authority to transmit et al; granted petition filed by City this information is received, CP will TV app!! cation to show minor changes recorded programs to all broadcast of Camden (WCAM), Camden, N. J., for be issued WTNJ. in stockholders, etc. stations under control of Canadian reconsideration of Commission's deci- authorities that may be heard con- Argument Set Meredith Champlain Television Corp., sistently in U. 8. sion (insofar as it denied petitioner's Granted request for oral argument Albany, N. Y.-Granted petition for application for renewal), and ordered by Northern Virginia Bcstrs. Inc. leave to amend TV application to show Modification of CP that said renewal of license of WCAM (WARL), Arlington, Va., in Docket directional operation in lieu of non - WBKA Brockton, Mass.-Mod. CP be granted for operation on 1310 kc directional operation. Also granted peti- new standard station for extension 250 w unl. 8559 (Order to Show Cause); oral argument to be held on Oct. 19. tion to amend to show revised informa- of completion date. Further ordered that application of tion as to officers, directors and stock- FM-103.5 mc Radio Industries Broadcast Co. (WCAP). September 20 Decisions . . holders, construction costs, etc. Lake County Bcstg. Corp., Chicago Asbury Park, N. J., be granted and Texas Star Bcstg. Co., San Antonio -CP new FM station (Cass B) on that this licensee be granted waiver DOCKET CASE ACTION -Granted petition for . extension of Channel 230 (93.9 mc), ERP 90 kw of Sec. 3.41 of rules, authority to op- AM-1340 kc time to Sept. 30 within which to file and ant. height above average ter- erate present trans. at reduced power, employing Announced proposed decision look- exceptions and request oral argument rain 601 ft. AMENDED to change direct method of measure- ing toward grant of application of in re proceeding in Dockets 8072 and frequency to Channel 278 (103.5 mc). ment of radiated power, until new Batesville Bcstg. 8079. equipment can be secured and installed Co. Inc. for new AM FM-104.9 me station in Batesville, Ark., 1340 kc Bunker Hill Bcstg. Co., Boston - and authority to use said present trans. 250 w unl., cond., and denial of ap- Granted petition to amend FM ap- Madisonville Bcstg. Co. Inc., Madi- as aux. equipment for period of 6 plication of White River Valley Bcstrs. plication to add photographs of pro- sonville, Ky.- Resubmitted request for mo. after installation of new trans. Inc., seeking same facilities. (Comr. posed trans. site. etc. CP new FM station (Class A) 104.9 mc. and that CP issued WCAP specify com- Hyde dissenting.) James Madison Bcstg. Corp., Orange, Channel 285, ERP 0.675 kw and ant. mencement date 20 days from date Va.-Granted petition to amend AM height above average terrain 381 ft. of release of this menorandum opin- ACTIONS ON MOTIONS application License for ion and order and completion date to show minor changes in CP (By Commissioner - 20 days thereafter. Hyde) stockholders. WGBG -FM Greensboro, N. C. -Li- WJZ New York -Granted petition for L. W. Andrews Inc., Davenport, Iowa cense to cover CP new PM station. Further ordered that WOAX Inc. leave to intervene in 'proceeding on -Granted petition for leave to amend (WTNJ), Trenton, N. J., be directed, WCVS -FM Springfield, I11. -Same. applications of Falls County Public FM application to add revised financial WSIC -FM Statesville, N. C.- -Same. within 20 days from date of release of Service, Marlin, Tex., et al. information. WTEL Philadelphia -Granted petition Modification of CP for extension of time to Oct. 4, to WSAR -FM Fall River, Mass. -Mod. file proposed findings in re order to CP new FM station to change ant. show cause. height above average terrain from SERVICE DIRECTORY 500 ft to 456.5 ft. September 20 Applications . . . WXYZ -FM Detroit -Mod. CP new FM station to change ERP to 30 kw. ACCEPTED FOR FILING KDRO -FM Sedalia, Mo. -Mod. CP License Renewal new FM station to change ERP from Applications for renewal of standard 13.2 kw to 14.9 kw. FREQUENCY MEASURING Custom -Built Equipment broadcast license filed by: KTFI Twin WRR -FM Dallas, Tex.-Mod. CP new Falls, Ida.; KVBF Santa Fe, N. M.; FM station to change ERP from 59 SERVICE WAVZ New Haven, Conn.; WEMB kw to 68.4 kw, decrease overall height U. S. RECORDING CO. San Juan, P. R.; WMAK Nashville, above ground to 563 ft. Exact Measurements - at any time Tenn.; KAON Pasadena, Calif.; KCRA WMMW -FM Meriden, Conn. -Mod. 1121 Vermont Ave., Wash. 5, D. C. Sacramento, Calif.; KVOR Colorado CP new FM station, to change ant. RCA COMMUNICATIONS, INC. Springs, Col.; WBBC Flint, Mich.; height above average terrain from District 1640 WCOO Greensboro, N. C.; 740 ft. to 750 ft. 84 Stud suwt, We Fed 4, T. WKIX Co- l lumbia, S. C.; WXYZ Detroit, Mich. a Transfer of Control (Continued on page 80) ROY Phoenix, Ariz. - Transfer of control of licensee corporation from TOWER SALES & ERECTING REPRODUCER ricric CO. REPAIRING Thomas E. Murphy and James E. Ed- ttAeyalnewll Vatuet " Radio Towers SERVICE wards, co- executors of will of Burridge D. Butler, deceased, to Glenn BUTTON Erection, lighting, painting a Snyder, 2 PUSH ALL MAKES -SPECIALISTS 9A b 9B George R. Cook, Albert D. Johnson, 17 JEWEL Ground Systems L. NOW-48 HOUR SERVICE John Hogg, John R. Williams and 6100 N. E. Columbia Blvd. Irving A. Jennings. 'S Portland 11, Oregon BROADCAST SERVICE CO. KTUC Tucson, Ariz. - Transfer of CHRO 334 ARCADE control of licensee corporation from C. H. Fisher, Agent Phone TR 7303 BLDG. ST. LOUIS 1, MO. Thomas E. Murphy and James E. SI CHOMETER Edwards, co- executors of will of Bur - ***STROP HATCH ridge D. Butler, deceased, to Glenn Snyder, George R. Cook and Lee Little. RADIO TOWERS Assignment of License Ground Systems 8 FM Antennas KEEN San Jose, Calif. -Assignment GEORGE P. ADAIR Erected, Pointed of license from United Bcstg. Co., 8 Serviced co- partnership composed of George Radio Engineering Consultant ADVANCE RADIO TOWER Mardikian, George Snell, Barnard Floyd Farr, 8. A. Melnicoe and Alfred EXecutive 5851 1833 M STREET, N. W. CONSTRUCTION CO. Aram to United Bcstg. Co. EXecutive 1230 WASHINGTON 6, D. C. 4614 S. Compton Ave. Adams KUBA Yuba City, Calif.-Assignment 3 -4197 of license from Peach Bowl Bcstrs., Los Angeles 11, Calif. partnership composed of Beverly B. Ballard, Dewey Allread Jr., Clyde L. Goodnight, Raymond F. Linn and Chester V. Ullom to Peach Bowl Bcstrs. LEE E. BAKER Inc. ARCHER S. TAYLOR Assignment of CP CONSULTING KEVT Kerrville, Tex. -Assignment of RADIO ENGINEER Consulting Radio INCABLOC SHOCK RESISTANT FEATURE Engineer CP from Leonard B. Brown to Walter Sweep second hand Radium Dial FRITZ BAUER, Associate BOX 1479 T. McKay and Arthur Stehling, a Anti -Magnetic Unbreokoble crystol as Kerr Bcstg. 126-28 loaders Bldg. -Ph. 3621 MISSOULA, MONTANA partnership d/b County Stainless steel bock (formerly $71.50) Co. IDEAL FOR Physicians PHONE Engineers Radio SPRINGFIELD. MISSOURI 8562 Relinquishment of Control men Sportsmen Photographers Aviators WLS Chicago - Relinquishment of ALSO AVAILABLE IN 18 -K GOLD CASE control of licensee corporation from 564.50 (Plus 10% tax) FORMERLY $125

. Thomas E. Murphy and James E. Ed- M O N E Y i o if not satisfied wards, co- executors of will of Burridge reason Electrical Tower Service Corp Reese Steel Erection Co., Inc. D. Butler, deceased, to Ina H. Butler. BACK IN D RE I JV i for any AN -F M.TV "Engineered Erection" Acquisition of Control DI LrW(JEWELERS Banos-Cround v.Gms- tran.ml,don of AM WCMB Lemoyne, Pa.- Acquisition of line., painting, FM TV Towers & Antenna ion, dismantling control of licensee corporation from 117 W. 42d St., N. Y. 18 524 llilleret Emergency Repair Service Edgar T. Shepard J r., Samuel W. Trrr.ee MAIL ORDERS PROMPTLY FILLED. Shipped. Greve Coeur, 111. Fogelsanger and E. D. Smith to Edgar 419 Grand Traverse St. T. Shepard Jr. C.O.D. or send check or money.order. Ad -s Phone 3.'84(,--- Peorl., 111. i dress all mailorders to ADLEW Flint, Michigan SSA -1540 kc JEWELERS WJMJ Philadelphia - Extension of Page 76 September 27, 1948 BROADCASTING Telecasting CONSULTING RADIO i ENGINEERS

40 years of professional JANSKY & BAILEY background McNARY & WRATHALL GEORGE DAVIS Executive Offices PAUL GODLEY CO. C. Notional Press Building RADIO ENGINEERS 501 -514 Munsey Offices and laboratories Upper Montclair, N. J. Bldg.- Dlslric$ 8456 906 Natl. Press Bldg. Resetar Hotel 1339 Wisconsin Ave., N. W. Montclair 3 -3000 Washington 4, D. C. Washington 4, D. C. Watsonville, Calif. Washington, D. C. Adams 2414 Little Falls 4.1000 Labs: Great Notch. N. J.

Rodio There Is no substitute for experience J O H N B A R R O N Commercial Equip. Co. A. D. RING & CO. Everett L. Dillard, Gen. Mgr. Consulting Radio Engineers t6 Years' Experienre in Radio GLENN D. GILLETT INTERNATIONAL BLDG. DI. 1319 Specialising in Broadcast and Engineering ASSOCIATES WASHINGTON, D. C. AND Allocation Engineering MUNSEY BLDG. REPUBLIC 2347 PORTER BLDG. LO. 8821 982 NATIONAL PRESS BLDG. NA. 3373 Warner Building, Washington 4, D. C. KANSAS CITY, MO. WASHINGTON 4, D. C. WASHINGTON, D. C. Telephone NAtional 7757

RAYMOND M. WILMOTTE JOHN J. KEEL PAUL A. deMARS LOHNES & CULVER FRANK H. McINTOSH WARNER BLDG. WASHINGTON, D. C. ASSOCIATE MUNSEY BUILDING DISTRICT 8215 710 14th St., N.W.-Metrepolitao 4477 13th 1 E Sts., N. W. 1469 CHURCH ST., N.W. DE. 1234 WASHINGTON, WASHINGTON 4, D. C. D. C. WASHINGTON 5, D. C. NAtional 6513

ROTHROCK & BAIREY WORTHINGTON C. LENT RUSSELL P. MAY CONSULTING ENGINEERS HERBERT L. WILSON SUITE 604, 1757 K ST., N. W. 1422 F St., N.W. Kellogg Bldg. WASHINGTON, D. C. 1025 CONNECTICUT AVE., N.W. National 0196 Washington, D. C. REpublic 39M 1200 18th St., N. W. Room 1210 WASHINGTON 6, D. C. NA. 7161 WASHINGTON 6, D. C. DISTRICT 4127

HOLEY & HILLEGAS ANDREW CORPORATION DIXIE B. McKEY & ASSOC. WELDON & CARR 1820 Jefferson Place, N. W. Washington, D. C. 1146 Briarcliff PI., N.E. CONSULTING RADIO ENGINEERS 1605 Connecticut Ave. MI. 4151 Washington 6, D. C. Atlanta, Ga. ATwood 3328 363 E. 75th St. TRiengin 4400 Dallas, Texas CHICAGO 19, ILLINOIS Republic 7236 1728 Wood St. Riverside 3611

E. C. PAGE A. EARL CULLUM, JR. CHAMBERS & GARRISON KEAR & KENNEDY CONSULTING RADIO 1519 Connecticut Avenue HIGHLAND PARK VILLAGE 1703 K ST., N.W. STERLING 7932 ENGINEERS DALLAS 5, TEXAS WASHINGTON 6, D. C. BOND BLDG. EXECUTIVE 5670 WASHINGTON, D. C. JUSTIN 8 -6108 WASHINGTON 5, D. C. Michigan 2261

WILLIAM E. BENNS, JR. WILLIAM L. FOSS, Inc. JOHN CREUTZ GILLE BROS. & Associates Formerly Colton & Foss, Inc. 319 BOND BLDG. REPUBLIC 2151 3738 Kanawha St., N. W. 927 15th St., N.W. REpublic 3883 1100 Lillian Way Gladstone 6178 ORdway 8071 WASHINGTON, D. C. WASHINGTON, D. C. HOLLYWOOD, CALIFORNIA Washington, D. C.

H. V. Arderson NATHAN WILLIAMS PREISMAN & BISER GUY C. HUTCHESON AM, FM, Television AND ASSOCIATES Allocation 8 Fie:d Engineering Allocation, Station Design 1100 W. ABRAM ST. PHONE 1218 MANAGEMENT TRAINING ASSOCIATES Consulting Radio Engineers 20 Algoma Blvd. Ph. Blockhowk 22 3308 14th St., N. W 134 Clarence St., Phone 7 -277 ARLINGTON, TEXAS Oshkosh, Wisc. Washington 10, D. C. ADems 7299 Lake Charles, Lo.

ROBERT SHAMAN /\. &ter Merl Saxon M. LYNNE C. SMEBY CONSULTING RADIO ENGINEERS 203 W. Hutchison Street CONSULTING RADIO ENGINEER 4125 Monroe Street N. EX. Specialising in Antenna Problems 820 13th St. W., 8073 Telephone 888 or 211 TOLEDO 6, OHIO 1011 New Hampshire Ave. RE. 6646 Washington 5, D. C. Telephones- Kingswood 7631, 9541 San Marcos, Texas Washington, D. C.

BROADCASTING 'I'elecastins; September 27, 1948 Page 77 C C. RICHELIEU, former general m ^na ^er end seecreary of WDT,B TIIERE ARE and WDLB -FM, will join Simplex Time Recorder Co., Garonar, M. -ob. as general sales manager. Mr. R'chelieu was district sales manager of Wisconsin 62,500 for Si :p ex o -ana^ taon prior to his position with WDLB. RADIO HOMES DANIEL E. ANDERSON and CHARLES H. NEWTON have formed public re- Aus lattons offices under name of PR Inc., IN THE 69TH at 204 S. Beverly Drive, Beverly Hills, Calif. Phones are Bradshaw 2 -4000 and U. S. MARKET Crestview 6 -9892.

I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I i I I l I I I I I l I I BRUCE CALHOUN, director of Olympic I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I m l Productions in Seattle, has joined U. of Washington as assistant program di- ROBERT F. LAWS has been appointed WILLIAM J. HOPKINS has been ap- IIEADING, PA. rector. He will work directly with Prof. to newly- created post of westárn t ^'e- pointed Eastern division manager for EDWIN H. ADAMS, University's director vision advertising renewal tube sales dept.. Radio Tube TO REACH THEM ECONOMICALLY of radio. manager for Philco Division, Sylvania Electric Products Corp. Mr. Laws will Inc. His headquarters will be in Balti- USE THE STATION NORMAN M. MARKWELL has resigned make his headauar- more, Md. as advertising and sales promotion man- ters a t Philco's THAT PROMOTES AND ager of Television Receiver Division of ^'esten offices in AL FREEMAN, publicity man for Allen B. DuMont Labs. because of ill- Frank Palumbo enterprises in Phila- SELLS YOUR PRODUCT ness. No successor has been announced. San Francisco. ERWIN A. LAR- delphia, has started nis own public TOIVO M. LIIMATAINEN, formerly as- SON, formerly as- relations and television pioduction sociated with Sylvania Electric Products with Shaf- agency with offices in Stock Exchange Co., New York, has been appointed to sociated Bldg. Mr. Freeman will continue to staff of Electron Tube Lab., National fer Leather Co. Ak- represent Palumbo. Bureau of Standards, Washington, ron, has been ap- where he will work on engineering and pointed distributor WALTER G. ALTON, former vice presi- development of microwave tubes. and sales represent- dent of Pagano Inc.. New York, has ative for New York been appointed vice president In charge FINLEY Productions has added three for Renewal Tube of sales for Peter Junco Studios, .pro- to staff in two of its offices. LOUIS Mr. Laws Dept., Radio Tube ducers of television advertising, art and BLANK, formerly with WON Chicago, Division, Sylvania Electric Products sound motion pictures. joins Chicago office as head of sales; Inc. DONALD MUSGROVE and MORT FORMATION of TV /Films Inc., at 34 -60 DAVIS join New York branch, former UNITED STATES Television Mfg. Corp., 32nd St., Astoria, L. I., N. Y., to as sales manager for TV and tran- New York, has announced new combi- produce film commercials for televi- scriptions, latter as head of talent de- nation TV, AM, FM and phonograph sion was announced last week. R. V. partment. Mr. Musgrove was former console receiver with 12 -inch direct Pollock, formerly with J. Walter commercial department head of WHN viewing tube, to retail at $795. Model. Thompson, New York, is president of AFFILIATED WITH New York. described as only one to use Zetka new company which will function as THREE CROWN PRODUCTIONS, San 12 -inch tube with ion trap to prevent "the motion picture department of Jose, Calif. has opened offices at Cross stain, is now in limited production the (advertising) agencies it serves," ac- Columbia Roads of the World, Hollywood, for but this will be stepped up later in cording to announcement. Agencies television department. JOE PARKER fall, company announced. will be invited to supervise production heads new office. staff of advertising films which company Broadcasting RUTH LUSCH has resigned from will make for video only. I BENJAMIN P. SHIRO has been ap- of Steve Hannagan Publicity agency, pointed manager of Stromberg- Carlson Las Vegas, Nevada, effective October RICHARD P. CASTERLINE announces Company's Erie, Pa., plant, which man- 1 to become publicity and promotion formation of public relations and ad- System ufactures table radios and radio- phono- director of Reno, Nev., Chamber of vertising counselor service under his graphs. Mr. Shiro was with Stromberg- Commerce. own name at 5820 S. Alameda St., Los Carlson in 1945, leaving to establish Angeles. Mr. Casterline has been busi- a -manufacturing business. THREE AM table model radios which NATIONAL REPRESENTATIVE transformer tune complete broadcast band from 535 ness paper editor and advertising agen- Although he resigned from latter con- cy *mount executive. cern to rejoin Stromberg-Carlson, he to 1620 ko have been added to line of WEED & Zenith Radio Corp., Chicago. Each CO. retains financial interest in the busi- features "long distance" broadcast re- SUPERIOR ELECTRIC Co., Bristol, A ness. Consoltone circuit and the Conn., announces publication of infor- - ception, mational booklet, "EM." which treats JAMES J. KRIEGSMANN, photograph- "Alnico 5" PM speaker. All are AC/DC er of radio, stage and screen personal- sets. Models are named Zephyr, Pace- on automatic regulations of line voltage ities. is the father of a boy, Thomas. input to broadcasting equipment. Book- maker and Tournament. let is designed to show that line voltage HENRY A. BAIR, former general fore- variations have direct bearing on life Equipment man of the Cathode Ray Department and efficiency of transmitter tubes and GEORGE L. BEST has been appointed at Sylvania Electric Products, Empor- associated apparatus; that, by proper rl vice president of finance of Western ium, Pa., plant, has been promoted to regulation, expenditures for tube re- ¢ placements be l Electric Co. to succeed T. KENNEDY manufacturing superintendent. Mr. can reduced to an appre- STEVENSON, who retires Nov. 30. Mr. Bair has been with Sylvania since 1927, ciable extent. Best will also continue in charge of and has devoted himself to cathode d SHEPHERD BROOKS has joined staff firm's patent licensing activities. Before ray activity since 1936. He was ap- joining Western Electric in 1946 he was pointed general foreman in charge of of Lowell Institute Cooperative Broad- assistant vice president of AT &T. Mr. Sylvania's cathode ray tube production casting Council in Boston. Mr. Brooks Best's new appointment becomes effec- in 1941. majored in public opinion and com- tive at time of Mr. Stevenson's retire- munication at Harvard and during war ment. WILLIS C. TONER, who has been with was connected with Information and EDWIN Sylvania Electric Corp. radio division Education Division of War Department. A. FREED has been appointed since 1930, has been named manager manager of electronic components of firm's new television tube plant at SOUTHWESTERN DIVISION headquar- sales to equipment Ottawa, Ohio. Mr. Toner was active in ters of United Press at Dallas have customers of RCA Sylvania's proximity fuse program for moved into new offices in recently Tube Dept., Harri- Navy during recent war. Early this completed Norman Brilding. Air con- son, N. J. Mr. Freed year he joined Sylvania's cathode ray ditioning, fluorescent lighting and spe- has been with RCA department staff at Emporium, Pa. cially designed newsroom furniture since 1942. make Dallas UP offl ^e perhens most E. H. FRITSCHEL MALLACK McCORD, advertising man modern in country. Fred A. McCabe is has been named and freelance writer, has joined Re- Southwest Division manager, and Lee manager of sales search Services Inc., Denver, Col. Bond, division news editor. and A. C. GABLE has been appointed division engineer of Industrial and Transmitting Tube Division of GE Tube Division, Schenec- COMMERCIAL Mr. Freed Lady, N. Y. HAROLD DIETZ, formerly with Emer- son Radio Co. of New England, joined Emerson Radio and Phonograph Corp. as assistant sales promotion manager. MORE THAN GEORGE MALSED has been appointed X39/ regional sales manager for Admiral ra- THE AVERAGE NON -MAN- dios, radio -phonographs, TV sets and UFACTURING INDUSTRIAL other electrical appliances in Oklahoma NOW SIX DAYS A WEEK City and Texas and Louisiana. His WORKER'S WAGE. headquarters will be in Dallas. He was formerly an RCA district sales manager. IN SALT LAKE CITY JOHN T. LUCAS has been named super- Want Him visor of quality control and customer Meeting the rapidly growing interest in service for Huntington, W. Va., Radio For a Tube Plant of Sylvania Electric Prod- television, KDYL -W6XIS has expanded ucts Inc. Mr. Lucas formerly was supervisor of product engineering at Syl- its service to six days a week - Sunday vania's Altoona, Pa. tube plant. through Friday. RADIO EMPLOYMENT BUREAU division of Radio's Reliable Resources, Phil- adelphia, announces opening of new Choice A vailabilities "The Voice of the Coalfield" branch office in Boston. G. POWARD TTNLFY Jr. will join new- HAZARD, KY. ly formed Hall Hopper Productions, Ch'cago. Oct 1. Mr. Tin'ev was for- Represented by: T. F. CLARK CO. merly with WINS and WOOK Wash- Notional Representative: John Blair 8 Co. ington. Page 78 September 27, 1948 BROADCASTING Telecasting 17 NEW ADVERTISERS DUPONT AIR AWARDS ELECTION COVERAGE I BUY TIME ON WCAU -TV FOR 1948 ANNOUNCED SPEARHEADING WGST Uses Big Staff to Tell WCAU -TV Philadelphia entered STATIONS and commentators THE PROGRESS its fall -winter schedule last week Georgia Primary Story have been invited to compete for with 17 new advertisers and four the annual awards of the Alfred renewals representing 67 more I. duPont Radio Awards Founda- one- minute announcements each tion, which for 1948 will offer two week. station awards and one commen- Bulova Watch Co. hiked its tator award of $1,000 each. schedule on WCAU -TV from five The awards to one large and announcements per week to 21. one small station are presented Chapman Shoes, which has been "for outstanding and meritorious using two announcements weekly service in encouraging, fostering, since the station began operation promoting and developing Amer- again has renewed its contract. ican ideals of freedom and for Jackie Gordon Inc., men's cloth- loyal and devoted service to the ing, and Parkway Baking Co. of nation and to the communities Philadelphia, both renewed their served by these stations respec- weekly announcements for another tively." 13 weeks. Judges will confer the other Among the new advertisers on WGST's manager, John Fulton award on a commentator "in rec- WCAU -TV who have signed for (l), interviews the successful can- ognition of distinguished and meri- one -minute announcement sched- didate, Mr. Talmadge. RADIO'S BEST BUY i t torious performance of public ules include: Zippy Starch, five per service by aggressive, consistently IN THE week; Whitman Chocolates, two; its entire staff WGST Atlanta used excellent and accurate gathering NATION'S CAPITAL American Store, three; Chester- and 60 outside reporters in as- and reporting of news by radio field Cigarettes, three; Philadel- sembling and broadcasting returns and the presentation of expert, in- phia Electric Co., four; Girard in the Democratic primary election formed and reliable interpretation Chevrolet, three; Margerum Co., for the Georgia governorship nom- of news and opinion for the pur- (Victualer) one; Kessler Kitch- ination this month, station reports. pose of encouraging initiative, in- ens (installations), one; Thorn- The nomination, tantamount to dependence and public service [Y[R[11 t.nr.tea ton- Fuller (Dodge automobiles), election in Georgia, was won by through the medium of radio." three; Erlanger Beer, three; Seil- aLR. ,vaR. Herman Talmadge, whose claim All entries must be submitted on er's Meats, one; Adams Rugs to the governorship was denied by (carpets and cleaning), one; or before Dec. 31, 1948. Inquiries the State Supreme Court in March are being received by W. H. Good- Wolfington Motor Co., five; Oliver 1947. (installations), one, and man, secretary of the Committee Kitchens The returns compiled by WGST of I. Eclipse Mattress Co., four. Awards, Alfred duPont Radio were fed to 16 other Georgia sta- Awards Foundation. P. O. Box tions through facilities of the 720, Jacksonville 1, Fla. Local 12 Outlets to Get KXIC Georgia Assn. of Stations. Annual awards have been con- Bulletins on state and city voting Feed on Iowa U.'s Games ferred upon the following stations were aired throughout election day, and commentators: KGEI San PLAY -BY -PLAY reports on the and beginning at 9 o'clock that Francisco, Fulton Lewis ir., 1942; U. of Iowa's nine football games night WGST presented an unin- WLW Cincinnati, WMAZ Macon, FIRST IN THIS this season will be fed to a net- terrupted broadcast of election Ga.. Raymond Gram Swing, 1943; work of 12 Iowa stations by KXIC returns until the early morning WJR Detroit, WTAG Worcester, IMPORTANT NORTH- Iowa City. hours. Mass., H. V. Kaltenborn, 1944; EASTERN LOUISIANA Carrying the broadcasts, in ad- High point of WGST's election KDKA Pittsburgh, WNAX Yank- dition to KXIC, will be KSTT coverage came when Mr. Talmadge ton, S. D., Lowell Thomas, 1945; MARKET . . . Davenport, K W P C Muscatine, gave Ken Wilson, WGST roving WHO Des Moines, WKY Okla- KWWL Waterloo, KSWI Council reporter, what the station claims homa City, Elmer Davis, 1946. and Bluffs, KTRI Sioux City, KBIZ was an exclusive remote broadcast WBBM Chicago, WFIL Phila- Ottumwa, KOKX Keokuk, KICD delphia and Edward R. Murrow, MONROE KROS KVFD announcing that he was assured Spencer, Clinton, winning the election. 1947. Fort Dodge, KICM Mason City of and KDTH Dubuque. Complete local returns were LOUISIANA Gene Claussen, KXIC sports di- broadcast individually over each Program Service Starts rector, will handle the play-by- of the 17 participating stations in play, and Herb Olson, the station's five -minute periods preceding the On Colonial FM Network program director will do the side- hour and half -hour, according to COLONIAL FM Network, a group lights and color. WGST. of upstate New York FM stations, started operation Sept. 20. Partici- pants on the opening program included Gerald Mayer, president of MS& the network and president and general manager of WKRT -FM Cortland: H. R. Ekins, news commentator who will be heard on the KMLB network; Byron Emerson, organ- ist, and the Trailblazers, western Has more listeners in Monroe band. The network will provide and Northeastern Louisiana one hour of program service five days a week to its stations and than member outlets will exchange programs. ALL OTHER STATIONS Stations included in the network COMBINED! are WWHG -FM Hornell, WTCNP- FM Corning, WOPT -FM Oswego, REPRESENTED BY WHLD -FM Niagara Falls- Buffalo TAYLOR -BORROFF & CO., INC. and WKRT-FM. All programs on OF THIS ISSUE the network are offered to advertisers on a cooperative basis lo- AFFILIATED WITH cally or on a regional basis, the AMERICAN BROADCASTING CO. network announced. BROADCASTING Telecasting September 27, 1948 Page 79 ing petition of Sky Way Bcstg. Corp., W1BG -FM Philadelphia - Granted FCC Actions Columbus, Ohio, insofar as it re- mod. CP for extension of completion quests that Commission's decision of date to 1 -1 -49. (Continued from page 76) March 15 be set aside (COmr. Hyde WGYV Greenville, Ala. -- Granted li- Raining Umbrellas dissenting; Comrs. Walker and Jones cense new standard station 1400 kc Applications Cont.: not participating), and said decision 250 w uni. TO SYMBOLIZE "umbrella was vacated; further ordered that oral KNBC -FM San Francisco -Mod. CP argument upon any exceptions that WHOC Philadelphia, Miss.- -Same- coverage" of its large mar- new FM station for extension of com- may be Hied by parties to this pro- 1490 kc 250 w uni. ket, WCAU Philadelphia has pletion date. ceeding pursuant to Sec. 1.854 of rules, W4XGF The Atlanta Journal Co., been distributing approxi- WNAB -FM Bridgeport, Conn.-- -Same. be scheduled for Oct. 15; and further Area Atlanta, Ga.- Granted license for WTOA Trenton, N. J. -Same. that application of Northwestern Ohio new exp. TV relay station. mately 500 umbrellas to ad- WSLB -FM Ogdensburg, N. Y.-Same. Bcstg. Corp. for mod. CP be referred WIOXEL Eugene P. O'Fallon Inc., vertising agency officials, WSKY -FM Asheville, N. C. -Same. to Commission's files pending adoption Area Denver, Col. Granted license WMBR -FM Jacksonville, Fla. -Same. of final decision in this proceeding. new exp. TV station.- sales representatives and WNEX -FM Macon, Ga. -Same. At same time Commission announced trade paper editors. An ac- WOAI -FM Selma, Tex. -Same. WJRD Tuscaloosa, Ala. -Granted li- revised proposed decision ( Comrs. cense change frequency, increase power, companying blue and white KWFT -FM Wichita Falls, Tex -Same. Walker and Jones not participating), etc. WACE -FM Chicopee, Mass. -Same. of tag advises the recipient looking towards grant application WRJN Racine, Wis. that WNAO -FM Raleigh, N. C.-Same. of Northwestern Ohio Bcstg. Corp. for - Granted li- "On WCAU You're in Phila- WRNL -FM Richmond, Va. -Same. 1150 kc cense to install new ant. to support new station at Lima, Ohio, mast for FM WFMU Crawfordsville, Ind. -Same. 1 kw uni. DA. and denial of application ant. delphia." Another legend WBKA -FM Brockton, Mass.-Same. of Sky Way Bcstg. Corp. for new sta- KATE Albert Lea, Minn.-Granted says: "WCAU, with 50,000 WEAL Toledo, Ohio -Same. tion in Columbus, 1150 kc 1 kw -N, license install new vertical ant., new WEAN -FM Providence, R. I. -Same. 5 kw -D, unl., DA. trans. and change trans. and studio watts swinging out in all WOR -TV New York -Mod. CP new locations. commercial TV station to increase BY THE SECRETARY directions, gives intensive WFUV New York -Granted renewal KSTL -FM St. Louis -Granted request 'umbrella coverage' in Ameri- vis. ERP from 9.5 kw to 22 kw. to cancel CP for new FM station in WHAS -TV Louisville, Ky. -Mod. CP of license of noncommercial educa- ca's third largest market." new commercial TV station for ex- tional FM station for period ending St. Louis. tension of completion date. Sept. 1, 1949. WLAW Lawrence, Mass. -Granted CP WAVE -TV Louisville, Ky. -Same. KEYY Pocatello, Ida. -Granted 11- make changes in DA system and to WCAU -TV Philadelphia- -Same. cense for new standard station 1240 mount FM ant. on No. 2 tower. APPLICATION DISMISSED kc 250 w unl. WDSU -TV New Orleans Granted KSMO-FM San Mateo, Calif.-Granted Following were granted mod. CPs mod. CP to change ERP -from vis. mod. CP change trans. TV- 192 -198 mc as Co. for extension of completion dates 19 kw, aur. 9.5 kw to vis. 31 kw, aur. WREV Reidsville, N. C. Greensboro Bcstg. Inc., Greens- shown: WATL Atlanta, Ga., to 9 -30- - Granted boro, N. C.-CP new commercial TV 15 kw; change trans. location and mod. CP change studio location and 48; KOMO -FM Seattle, Wash., to 11- make changes in ant. system. station on Channel 10, (192 -198 mc), 18-48 on cond. that construction be change type of trans. ERP vie. 2.8 kw, aur. 1.4 kw and uni. completed or interim operation pro- WCON -TV Atlanta, Ga. - Granted WSLB -FM Ogdenburg, N. Y. DISMISSED Sept. 15. vided by that date; KBUC Corona, mod. CP to change studio and trans. Granted mod. CP change type trans.- APPLICATION RETURNED Calif., to 10- 30 -48; WOMI Owens- locations, to decrease ERP from vis. boro, Ky., to 11- 15-48. 15.8 kw, aur. 9.05 kw to vis. 15.5 Following were granted mod. CPa Assignment of CP WEKR Fayetteville, Tenn. -Granted kw, aur. 8.6 kw, and change ant. for extension of completion dates as KEYE Perryton, Tex. -Voluntary as- height to 560 ft. shown: WTCN -FM Minneapolis, to 4- voluntary assignment of CP from R. 5-49; WDET -FM 11 -2 -48; signment of CP from Van W. Stewart, A. R. M. McKay Sr., R. M. Detroit, to Largen, WLWD Dayton, Ohio -Granted mod. 1 Carl Ellis and F. B. Sumpter, partner- M. McGrew Revis Hobbs, WEHS Chicago, to -1 -49; WERC -FM Kay Jr J. and CP to decrease ERP from vis. 50 kw, 1 ship d/b as North Plains Bcstg. Co. partnership d/b as Elk River Bcstrs. Erie, Pa., to -2 -49; KGNC -FM Ama- aur. 25 kw to vis. 16 kw, aur. 8 kw, rillo, Tex., to 1 -1 -49; KNX -FM Los to North Plains Bcstg. Co. Inc. RE- to Elk River Bcstrs. Inc. reduce ant. height to 490 TURNED Sept. 17. ft. and make Angeles, to 3- 28-49; KFYO -FM Lub- KWKC Abilene, Tex. -Granted li- changes in ant. and trans. bock, Tex., to 1 -1 -49; WBSM New Bed- TENDERED FOR FILING cense new standard station 1340 kc ford, Mass., to 11- 15 -48; KWRN -FM 250 w uni. WDAF -TV Kansas City, Mo.- Granted Transfer of Control mod. increase Reno, Nev., to 12- 24 -48; WCAR -FM CP ERP from vis. 17 Pontiac, Mich., 11- 25 -48. WILM Wilmington, Del. -Consent to WVOM Brookline, Mass. -Same -1600 kw, aur. 14 kw to vis. 22 kw, aur. to transfer of control to Hawkins Bcstg. kc 5 kw DA unl. 11 kw and change type of ant. Co. Inc. WMAN Mansfield, Ohio -Granted in- September 21 Applications . . . voluntary transfer of control of li- WNER Live Oak, Fla. -Granted mod. September 21 Decisions .. . censee and permittee corporation from CP to change type trans. and for ACCEPTED FOR FILING Monroe F. Rubin to Ruth Rubin, approval of ant., trans. and studio DOCKET CASE ACTIONS executrix of estate of Monroe F. Rubin, location. License for CP Announced adoption of order grant- deceased. WERD Atlanta, Ga.- License to cover Following were granted mod. CPs CP new stadard station and to specify for extension of completion dates as studio location as 23 Broad St., S. W., shown: WLWT Cincinnati, to 3 -4- Atlanta. 49; WBT -TV Charlotte, N. C., to 3- 30-49; WDBO -FM Orlando, Fla., KBMW Breckenridge, Minn.- License to CP new station and 1 -5 -49; KIOA -FM Des Moines, to 12- to cover standard 10-48; WAYS -FM Charlotte, N. C., to to specify studio location as Strat- WAen you think of 12- 20 -48; WSM -FM Nashville, Tenn., ford Hotel Bldg. to 11- 30-48; KFMV Los Ange'es, to 11- KWED Seguin, Tex. -License to cover 15-48; KFXM -FM San Bernardino, CP new standard station. Calif., to 4 -1 -49; WDLB -FM Marshfield, Wis., to 1 -1 -49; WFAA -FM Dallas, to WROV Roanoke, Va.- License to 12 -1 -48; WFJS Freeport, Ill to 4- cover CP change frequency from 1490 10-49; KSFH San Francisco, to 4 -5-49; kc to 1240 kc. REPLACEMENTS WIBA -FM Madison, Wis., to 4- 11 -49; Acquisition of Control WTJS -FM Jackson, Tenn., to 4 -1 -49; WRR-FM Dallas, to 11- 20 KCOM Sioux City, Iowa -To change -48. corporate name from Commercial WLBG Laurens, S. C.- Granted li- Assoc. Inc. to KCOM Bcstg. Co. and cense for new standard station 860 kc acquisition of control of permittee 250 w D. corporation by Dietrich Dirks through 608 42 sh. KMTR Radio Corp., Los Angeles purchase of new sh. and Granted CP new exp. TV relay station.- from C. M. Corbett. Modification of CP KOVO Bcstg. Co., Provo, Utah Granted CP new remote pickup sta-- WEOL Elyria, Ohio -Mod. CP new tion. standard station for extension of completion date. KUTA Salt Lake City -Granted CP install new trans. (Continued on page 89)

RF-TUBE with... For 24 years, farmers in Kansas and nearby states have turned to WIBW for dependable service and preferred AMPEREX entertainment. ALL TYPES - TRANSMITTING AND RECTIFYING TUBES

AMPEREX ELECTRONIC CORP. iteafKansas 25 WASHINGTON STREET, BROOKLYN 1, N. Y. R =oE CIEK In Canada and Newfoundland Rogers .fojestis Limbed ThnVT 11 O -19 A Brenldifie Road, Leoside, 1010010, Ontario, Canada WIBW Page 80 September 27, 1948 BROADCASTING Telecasting "finger -tip" reach for all tubes!

... in the Westinghouse FM -3

Whether you are visually inspecting the tubes benefits you . . . or write us, Westinghouse while in operation, test- checking them, or Electric Corporation, P. 0. Box 868, Pitts- actually replacing them ... you can do it quickly burgh 30, Pennsylvania.

and easily in the Westinghouse FM -3 because Mr. A. Darrel Massey can help you in the they are all within "finger-tip reach" of the Here are more features ... Southeast Your Westinghouse Salesman has complete fa- transmitter front. The tubes are all readily Only one control to adjust output power cilities at his finger tips to accessible through clear glass panels which are All key circuits contained in two drawer -type help you with broadcast of chassis problems ... from planning electrically interlocked for the safety the to operation. Mr. A. Darrel FM-3 is complete driver cubicle for FM -10 and operator. Furthermore, spare tube storage space Massey, one of several West- FM -50 in the upper right -hand compartment .. inghouse sales engineers, ... R.F. voltmeter indicates transmission -line volts ably assists him in the South- is also within "finger -tip" reach. western area. Glass- insulated wire with a lead sheath' His knowledge This is another of the many important elements is backed by five years of commercial broadcasting ex- ... found in all Westinghouse FM transmitters This service ... anywhere! perience, more than five that protects your investment . . . simplifies years as a civilian radio ... on 24 -hour call, as close as your telephone. engineer with the Navy and maintenance and inspection, and keeps you on association with the field West- the air. Westinghouse service engineers are backed inghouse Industrial Elec- and 17 tronics Division since 1946. Your Westinghouse salesman is anxious to by 35 repair plants warehouses nationwide!

show you more completely how this feature A Westinghouse exclusive J-02149

Westin house PLANTS IN 25 CI I Reactions-Cont'd. Who has Done It How to Do It

Telestatus 2. Local vs network programs Cont'd hont P. 14 -Is the difference recognized? How? -Which do they prefer? Gen. Viewing -Cont'd. Who has Done It How to Do It -by types of programs

NOTE: Data could be ana- Foote, Cone and Belding 3. Repetition lyzed by such factors as survey, June 1948, investi- a. Can programs be repeat- length of set nership, gated effect of TV on movie ed? number of stations w mar- going. -Any particular types ket, etc. (BROADCASTING, June 14, of 1948. p. 16) -How oftterograms? Direct questioning, by per- Northwestern U. (Chicago) -At what intervals? sonal interview study covered much of b. Can commercials be re- these items. peated? (BROADCASTING, 9/6/48, -how often? p. 73) -at what intervals?

4. types of commercials What General Foods study (done IV General Preferences are most effective? recall value? by Benton and Bowles and 8 Rubicans, 1947) sales results? Young 1. Stations Hnomer ratings available in Su'rscription to rating serv- -in evaluated some of the NYC, with studies in other ices where available. commercials questions. Direct of TV cities planned for future. questioning (Tide, 12/26/47, p. 46 -7) Putse ratings available in owners through: NYC and Philadelphia -Telephone - 5. Evaluation of current WTMJ study (Radio Daily, probably to be extended to -Mail -Personal Interview commercials 7/30/48) other markets. -Good, fair, bad, ir- types (children's, Several studies have investi- Rating studies can be ana- ritating 2. Program -Examples of each drama, sports, etc.) gated program type prefer- lyzed by types cf program. ences: Direct questioning via: CBS Television Audience Re- -Moil search Institute covered this -Personal interview in 1946 and probab'y since. VI Problems of Set Owners WBKB study, 1947, (BROAD- 76) CASTING, 4/14/47, p. 1. Location of set Direct questioning, through: WABD study, 1947, (BROAD- o. Where located for con- -Mail CASTING, 9/15/47, p. 61) venience, For best view- -Personal interview W`^.1-TV study, March 1948, ing distance (BROADCASTING, 3/22/48, b. Best viewing distance p. 22) WTMJ -TV study -J ly 1948, 2. Installation Direct questioning, through: (Radio Doily 7/30/48, p. 7) a. Costly? Beyond expecta- -Mail tions? -Personal interview 3. Best times of day fer view- WBKB study, 1947. reported Direct questioning, through: b. Troublesome? ing on this p-oblem for Chica- -Mail e. Servicing -readily avail- -by day -parts go -area v we-s. -Personal interview able? Competent? -by hours (BROADCASTING, 4/14/47, p. 96) 3. Using the set Direct questioning, through: o. Difficulties in adjusting? -Personal interview b. Operated by adults only? V Reactions of Set Owners C. Does eyestrain occur? -on any particular sta- 1. Live vs film telecasts tion? -Is the difference recog- -with any particular nized? How? type of program? -Does it matter? -coincic:ent with partic- -Which do they prefer? ular weather condi- -by type of program tions?

Montreal CBC offices, Gordon Olive, CBC Planning Program chief engineer; Ira Dilworth, director of international shortwave service; W. Discussions at Toronto J. O'Reilly CBM Montreal; R. Daveluy, program department; M. Oulmet, TO SETTLE PLANS for the forth- French network adirector. From Toronto program department, coming programs of the three Charles Jennings, Drew Allen, W. E. networks of the Canadian Broad- Anderson, W. H. Brodie, W. J. Dunlop, casting Corp., a national program E. W. Jackson, J. M. Kannawin, R. S. is to be Lambert, Ernest Morgan, N. M. Mor- meeting held at Toronto rison, F. Mutrie, H. Z. Palmer, J. F. Attention! Oct. 4 -6, with top executives of Willis, Geo. Waddington, and E. A. CBC from all parts of Canada Weir, commercial manager; H. G. Walker, Dominion network director; attending. Chairman will be E. L. H. J. Boyle, Trans- Canada network Bushnell, director general of pro- director; Ron Fraser, press and juror- Do YOU HAVE A STATION grams. maLion director; Bob Kesten, manager CJBC Toronto; D. C. McArthur, newt THAT CAN SELL BY MAIL? Attending will be from CBC head - editor; George Young, station relations office, Ottawa, CBC chairman A. D. supervisor; and W. E. S. Briggs, CBE Dunton, general manager Dr. A. Frtgon, Halifax; D. E. Cameron, CBE Edmon- assistant general manager Donald Man- ton; Ken Caple, CBR Vancouver; J. R son, personnel director Col. R. P. Finlay, CBW Winnipeg; D. Fortin, CB: Landry, WE HAVE SEVERAL ITEMS treasurer H. Bramah; from Chicoutimi; G. Dumais CBV Quebec

TO OFFER IN 1, 5, AND

15 - MINUTE PROGRAMS. MEMO to: GENE LITT, NEWELL -EMMETT: You can learn about Of the top ten local shows in Cincinnati, Monday thru our interesting proposition Friday, WCKY has THREE -more than any other Cin- by writing direct to: cinnati station carrying local advertising.

MAIL ORDER DIVISION

IRVING ROCKLIN & ASSOCIATES 50,000 WATTS OF 155 North Clark St. Chicago ,i- WCKY SELLIIIG POWER

011 THE AIR EUERYWHERE 24 HOURS R DAY

Page 82 September 27, 1948 BROADCASTING Telecastin KOCO's Recorder SAFETY AWARD La Rosa Time Deal OUT OCT. 11 Banned at Hearing KDAL Newsman Is Cited Raises Como'aints i By Minnesota Governor Salem Station Denied Pickup - Free Program for Time Swap By Oregon Governor A COOPERATIVE campaign by Cited in Station Letters to NAB MUCH ado about rights stirred a KDAL Duluth and the city's news- OFFER by the makers of La Rosa BROADCASTING tempest in Oregon radio circles papers, focusing public attention macaroni to give stations, abso- last week following Gov. John on safe driving and particularly lutely free, "The Greatest Dra- 300-page Hall's refusal to permit KOCO on capture of hit -and -run drivers, matic Program of Daytime Radio," Salem either to broadcast live or recently brought the station's top is bringing new complaints to tape record a public hearing. reporter, Bill Kreuger, a special NAB from small market stations 1IARKETBOOK Earlier the station had re- safety award. in the East. quested permission, but Oregon's Mr. Kreuger received special These stations would receive no Governor wrote Jack Zubon, recognition - from Luther Young payment from the sponsor, accord- (Tree , . . TO OUR KOCO program director, that "it dahl, Governor of Minnesota, for ing to Kiesewetter, Wetterau & would not be appropriate nor prac- an outstanding job of reporting Baker, New York, La Rosa agency, SUBSCRIBERS tical to broadcast the hearing." which explains that the firm is a According to the station, when regional advertiser whose "dis- KOCO announced the hearing are a BROADCAST- tribution and potential sales" in IFyou would then be covered "in a rou- minor markets "could not justify ING subscriber on tine way," Gov. Hall blew his the straight purchase of time and Oct. 11, you will receive as gubernatorial top quoted -being program." a bonus, a free copy of this as saying, "I'll throw the station's However, the company pays the whole staff out if they try it." The program producer 50% of the base fact- parked MARKETBOOK. latter threat was not carried out. daytime national rate of stations This volume comes with The Governor's actions drew accepting the five-a -week series, your regular weekly edition charges of discrimination from called "the biggest transcribed securely wrapped - Loring Schmidt, KOCO president, program ever broadcast," accord- in a heavy and other broadcasters, including ing to a form letter to stations duty envelope. Bert McAllister, KPRL Moscow, signed by Horace Hagedorn, Ida. In a personal letter to the agency vice president. SELLS SEPARATELY Governor, Mr. McAllister wrote: Mr. Kreuger (center), receives "Starting Oct. 11 on a number "Why should any public official, special safety award from Col. of Eastern 50,000 -watters, the FOR $1.00 especially the highest cfficial of a Mattson (t), chairman, State Rail- makers of La Rosa Macaroni and great state, stoop so low as (to road & Commission, and Warehouse Spaghetti will present The La and until make such a threat) ? . . Radio Gov. Youngdahl. Rosa Hollywood Theatre of Stars," O ¡... I 11, broadcasting, Governor Hall, is s s * he writes [BROADCASTING, Sept. ÌT W October here to stay." 20]. a regular subscription to Mr. Zubon said he on both straight and political felt it was This drew from Victor C. BROADCASTING includes: "difficult to understand why the aspects. During the campaign KDAL and Diehm, manager of WAZL Hazle- Governor should deny radio the ton, Pa., a letter asking. "I am 85.00 Yearbook -1949 Duluth newspapers donated $500 rights we assume are to be grant- rather curious what 60,000 watt ed to other members of newsgath- for the capture of Twin Port (Du- stations in the East are giving 81.00 MARKETBOOK luth- Superior) hit -and -run drivers. ering mediums." He quoted the away free time to an advertiser. 52 weekly issues Governor as saying the hearing Mr. Kreuger minced no political We would be very happy to carry was "highly overrated ... a per- words either. On a newscast last the programs of your client at our functory matter." July he raised an accusing finger regular commercial rates. Mr. Zubon and his staff ap- at the City Council for inactivity, all pz $ 7 peared at the hearing Sept. 15 and reminding that last year the Cit- Complicated the Governor backed down and al- izen Planning Assn. published a "After more than 20 years in UNTIL OCTOBER 11 lowed them to enter. He rejected report indicting the Council for the radio business, it is difficult a personal plea, however, from "failure to bring the city out of to explain to one advertiser why Mr. Zubon, "to avoid discrimina- the brownout" existing since the we charge him for time and give MAIL COUPON tion against rad :o press." A KOCO war. Only recently, he said, did time away to a competitive adver- T O D A Y reporter remained for the hearing, the city swing into remedial action. tiser. Consequently, we give time Iut Robert Suing, an engineer, re- "What happened last night to public service features and turned the equipment to the studio (when a woman was critically charge advertisers for advertis- when denied access to a power out - hurt) . . . shows only too well ing time." et in the state building. that the Council might have helped The letter to stoti -ns from Mr. The hearing Hagedorn declared. "Much to our involved a liquor to save a life if it had hit the ball a Y ommissioner, charged with illegal- little harder in its lighting pro- surprise, a number of excellent 0 stations located oitside of the ma- y selling supplies to the comission. gram," he philosophized. Lai m jor population centers have offered

O t}- FARNSWORTH Television & Radio z á v Corp., Fort Wayne, Ind., announces two new television receivers: Models 661P and 461P. Former model retails MARKETBOOK Special for $445 plus instalatton, and latter for $645 plus installation. ROADCASTING Telecasting September 27, 1948 Page 83 IIIÌIIII9UIIIIIII5II110III11III11IIIIIIME1N1RIIIMBEIllIqUIImmomonnRJmllllllmllllllnglllu'mimplllllllllllllllllllllG9'' 1111141Pft. Surprise SPECIAL events presentation of WLBR Lebanon, Pa., scheduled and publicized as purely local e/°"#.- broadcrst was switched to NBC Ptaytami network for coast -to -coast audience and turned out to be prize stunt on Ralph Edwards'"Truth or Consequences" show. This part of show was picked up at RISEN TV Lebanon airport and piped into Hershey Arena where Edwards PREMIERE of YOU Can Be a Star" Copies of script are available from sta- was staging his first broadcast Oct. 11 from stage of Paramount tion. of the season. Mayor 'Willfan Theatre over WHAM Rochester, Focht of Lebanon was at air- N. Y., marks new high in live talent Roundtable Discussions port to greet Olga Holverson, LIGHTS BRIGHTEN shows alleged famous explorer and big for that city, station reports. PLANS are under way at WLBR Leban- game Show, emceed by Mort Nusbaum, is on, Pa., for presentation of series of hunter whose arrival had budgeted at $600 a week (top money roundtable discussions this fall and been highly publicized in ad- for local show). Program vance. Everything was set for will use winter to be called "Lebanon Valley local introduc- 12 piece orchestra and feature four College Forum of the Air." WLBR's broadcast and contestants each week with elimi- production manager, William Halpern, tions had bean made when Don Lee -L.A. Examiner nations quarterly over 26 week period. in cooperation with Lebanon Valley surprises began. First, Mrs. Hol- Winner receives Paramount screen test, College is in charge of all arrange'ne r.s. verson removed disguise and NBC audition, free New York trip, re- College will choose moderators for each revealed herself to be mayor's frigerator, stove, washing machine, fur week from college faculty and program wife. Even Ralph Edwards was coat, etc. Twenty -six week show being will feature locally prominent citizens surprised and network audience split three ways between Paramount from all wa'ks of life to discuss topics was set on its ear by Mayor's Kickoff! Theatre, Norge distributor and Union presented. Series started Sept. 19. "exclamation" to nation. Not Outfitting Co. Agency is Storm Adv., least surprised was WLBR per- New York, with Mr. Nusbaum owning Football Variety sonnel as virtually entire staff package rights as well as emceeing. had been alerted in arranging SIXTEEN game local schedule, which of event. 'Don't Say Hello' includes all out -of -town games of local high school, two games of Bacone I "DON'T SAY Hello, or your chance will In- dian College in Muskogee, three games go." That's slogan of WCKY Cincin- of Northeastern State College in Tahle- nati's new dinnertt_ae program, "Dinner quah, two games of Connors Aggies in portioned between Protestant, Catholic Winner," broadcast Monday through Warner and three games of local Negro and Jewish faiths. In addition to regu- Friday, at 5:45 p.m. During 15 minute high school, has led KMUS Muskogee, lar programs scheduled each week, program, residents listed in Greater Okla. to believe that it is carry- KWK also makes free time available Cincinnati directory are telephoned by ing a "variety" of local football color. each year to Easter Sunrise Services, Larry Brunner, WCKY "Dinner Winner" And in addition to these games all Church World Service, Knights of Col- chef. In order to be "Dinner Winner," Saturday games from Mutual will be umbus, Christian Endeavor Sunday, The party cal'ed must not answer with 27 games, Upper Room. and St. Louis Council of usual "hello," but instead, tell what carried, making total of not Church Women. he is having for dinner. "Dinner Win- counting post -season features. ner" is then awarded complete meal, 'Public Hearings' Westchester County Fights duplicating what he is having at time of call. "PUBLIC HEARINGS," new series of public interest programs representing CBS has negotiated an exclusive con- `Sunday Down South' tract with Westchester County Center cross -section of community thought, to televise club's schedule of Wednes- "SUNDAY Down South," Sept. 26, cele- will be broadcast by WFIL Philadelphia day fights on CBS -TV network, brated its 100th broadcast over WNOX as a Sunday feature which started 2 starting today and running through Knoxville, Tenn. Program offers half p.m. September 26. Plans for show were next March. Broadcasts will go on air hour to choirs of leading churches, col- formulated at meeting at Bellevue - at 9:30 p.m. each Wednesday and will leges and universities. In addition to Stratford hotel in which 12 of leading include dressing room interviews with presenting music which wins public ap- city educational institutions and civic fighters and managers as well as bouts proval, groups have an opportunity to groups were invited to participate. For- themselves. Russ Hodges will be an- explain their activities and promote mer Associate Justice of U. 8. Supreme nouncer and Bernie London will direct Important television news was made Court Owen J. Roberts was chairman broadcasts. here recently at the great dedicatory of meeting. Moderator of new program will be John Roberts, program director Complete Sports Coverage debut of the new video affiliation be- Sports Announcer of Temple University radio workshop. tween KTSL -Don Lee and the Los He said production phases of broadcasts LOCAL collegiate and scholastic foot- PHRASE oft -suggested "Go Fight will be handled by Temple staff and ball games are included in 41 game Angeles Examiner. City Hall" may be acted upon students as "first significant contribu- coverage of WFMJ and WFMJ -FM if KEEN San Jose (Calif.) foot- tion to the public of the Temple -WFIL Youngstown, Ohio. In addition to football fans become displeased with cooperative movement in radio edu- ball games, National Amateur Baseball Many of Hollywood's outstanding announcing of San Jose State cation." Following groups have been in- Federation games are also covered by show people and civic leaders passed College football games this sea- vited to guide and direct series: Phila- Lee Leonard, sports director at WFMJ. son. For, at helm, giving play- in review under TV lighting designed delphia Chamber of Commerce and These games together with Cleveland H by -play description of games is Board of Trade; Junior Chamber of Browns professional football games and wby K. Olesen Co. none other than Mayor of San U. S. Army sponsored mOtto Commerce; Villanova College; U. of football games Jose himself, Al Ruffo. Mayor Pennsylvania; Drexel Institute of Tech- on ABC give WFMJ complete coverage Ruffo comes by his assignment a full -dress studio nology; Temple University; City Bust - of sports in greater Youngstown dis- In addition to legimately-he was one -time All - ness Club; Bureau of Municipal Re- trict. American and audience, it was estimated that more quarterback uni- search; Rotary Club; Committee of Stories by Dickens than 25,000 television receivers were versity football coach. Seventy, and Centray City Lions Club. Free Time to Churches COMPLETE series of works of Charles tuned to the big show. Dickens is being offered by WPIC Shar- heir worthwhile causes. Pastor o REALIZING need for religious training on, Pa., each Sunday at 2:30 p.m. Pro- Otto K. Olesen Co. technicians,' as hurch or of college has three in home and that many people are grams got under way Sept. 28 with president religious services, KWK broadcast of "Bleak House." usual, were on the scene before, dur- minutes on program to use in way he unable to attend Series will i eels will be of most value to his or- St. Louis has devoted two and one-half be devoted, primarily, to publicizing l of l to re- lesser works ing and after the performance ... see- ganization and of most interest to lis- hours free time each Sunday known of famous author. it the lighting was doing eners. Program is sponsored by Knox- ligious broadcasts. Time is equally ap- promotion ing to that ville Furniture Dealers Assn. and ad- its proper job. This firm has had over vertising is institutional. 35 years of experience in meeting spe- Fashion Show cialized lighting problems. SPARKLING half -hour combining well integrated fashion show for youngsters 21ST plus good solid variety entertainment is being aired by WABD DuMont TV YEAR MAIL THIS COUPON FOR MORE INFORMATION! station in New York Thursdays 7 -7:30 p.m. Actress Wendy Barrie, and tele- OTTO K. OLESEN CO. vision's newest star, "Okey- Dokey" take 1550 North Vine Street, charge of proceedings. Show 1s spon- REGIONAL Hollywood 28, Calif. sored by R. H. Macy Co., New York. Gentlemen: UNESCO Broadcast PROMOTION RADIO arrangements for Sept. 27 -29 Please send me additional information meetings in Boston of United States on television lighting. National Commission for UNESCO are CAMPAIGNS being coordinated by Lowell Institute Cooperative Broadcasting Council. Sev- Name eral members of Commission will participate in regular weekly broadcast of J. Firm_ Council's "Crossroads of the Future" Howard series on WEEI Boston Saturday even- 'Address ings. "Crossroads of the Future" is presented by Lowell Institute in coop- McCollister eration with Boston College, Boston U., Title Harvard, M. I. T., Northeastern and Tuf ts. 10660 Bellogio Documentary on Communism Los Angeles BR 04705 "WHAT Communism Means to You," is factual report that deals with life as it would be if we were under Com- N.A.B. munist rule. Program written by Bob Shows with a Hollywood Heritage * Member McBride, news editor at WPIK Alexan- dria, Va., was aired Sunday, Sept. 19. Page 84 September 27, 1948 BROADCASTING Telecastini Situations Wanted (Cont'd) Situations Wanted (Cont'd) OCLASSIFIED ADVERTISEMENTS Announcer -Experienced, versatile, col- Experienced AM general manager wants lege PAYABLE IN ADVANCE -Checks and money orders only. TV opportunity. 13 years AM graduate. Specialities-news, class- Situation Wanted in as an- ical music. Now employed. Box 804, los per word -S1 m.nimum. nouncer, news editor, sports announcer, Help Wanted 20c per word -$2 minimum. All program director, BROADCASTING. other classifcatons 25c per word -S4 minimum. sales and promotion No charge for blind box manager. Manager network affiliate 4 Announcer, young single veteran. One number. One inch ads, acceptable, 512.00 per insertion. Deadline two weeks years. Seeks publicity, promotion, pro- year experience. Well trained by pro- preceding issue date. Send box replies to duction post in TV station, Now em- fessional personae'. Witl travel anywhere. Box 822. BROADCASTING. Broadcast ng Magazine, 870 Notional Press Bldg., Washington ployed as executive AM post but willing 4, D. C. start over again TV. Box 789, BROAD- Combination announcer -engineer, ca- BROADCASTING is not responsible for the return of application material (tran- CASTING. pable of writing continuity. Presently scriptions, photographs, scripts, etc.) forwarded to box numbers. Florida stations attention: Qualified ex- employed as straight announcer, but ecutive, now manager Mutual outlet; available for station in east. For de- interested moving to Florida on per- tails write Box 788, BROADCASTING. manent basis. Comprehensive back- Announcer -program director hunting Help Wanted Help Wanted (Cont'd.) ground, strong sales and program ap- community for children to begin school. proach, excellent references. All offers Intelligent and responsible. Box 803, Managerial Combination operator Rocky Mountain considered. Box 784, BROADCASTING. BROADCASTING. Wanted -Live station manager who can area. $55 weekly to start. Must be ex- Experienced radio man desires a posi- Attention station managers. Available sell time -250 watt station in small perienced and have good voice. Box tion as manager. Will prove results. now -2 experienced, highly trained growing Air bama town. Can acquire 792, BROADCASTING. Was officer in charge of four Armed colored combination men (announcers some stock if desired. Give full infor- Forces Radio Station. Fourteen years and technicians). Please wire or write mation, references. and compensation. Product'on- Programming, others experience in radio broadcasting. Suc- Don Martin School of Radio Arts, 1655 Reply B "x 690. BROADCASTING. Young woman cessful record selling radio time. Mar- N. Cherokee, Hollywood 28, Calif. who can write with a ried 776, Wanted -Sé es engineer west coast punch! 1000 watt, midwest, regional and settled. Box BROADCAST- Combination announcer -engineer need- area for old l'ne supplier of technical network station desires to round out ING. ed? Letter with full details awaits you. equipment. Knowledge of broadcasting continuity staff with experienced writer Seven years in all phases of commer- b.rat phone, c.,mmemial experience, trade that section and residence there who can produce strong, brisk sales - cial radio including salesmanagement. good voice, pleasant personality, ex- important. Give age, experience and copy, and who "mikes" well. Send Young, aggressive, college graduate, cellent newscasts, dee -Jay, sports color. present connection. All replies con- sample copy, qualifications, salary ex- now employed west coast metropolitan Will accept good offer anywhere USA. fidential. Interviews in Los Angeles pected and photo to Box 592, BROAD network station, must return to mid - Box 508, Welch, W. Va. 4STING. - within ten days. Box 814, BROADCAST- ° west. Excellent references from top Announcer -program director. 25, single, ING. Wanted- Teerher for broadcast school radio executives. Box 772, BROADCAST- specializes in news, 2', years experience. Commercial manager, 250 watt MBS with professional experience in ra ING. Desires permanent position preferably affiliate In Texas. Thorough experience dio. College degree, music background General manager. 10 years experience in midwest. Box 207, BROADCASTING. and proven ability to sell and create desirable. Affix yes, BROADCASTING. all phases construction and operation. necessary. Dependable staff man. Varied experi- Salary and bonus. Excellent Program director- announcer. 5000 watt Proven sales record. Family man. Now ence. Knows music, production, con- opportunity. Box 793, BROADCASTING. NBC affiliate in south has opening for managing 1000 watt network outlet. trol board. Box 802, BROADCASTING. ,Ca lest highly qualified program Available 30 days. East Only. Box 773, ntrn man who is BROADCASTING. Announcer -Experienced, local and net- Salesman -Top permanent sales posi- a topflight announcer In his own right work affiliate, accredited radio school tion open now for experienced man and who has proven executive ability Manager -sales manager. Competent graduate, single, veteran. Disc, photo to direct others and assume full re- and well known individual, outstand- on request. Box 796, BROADCASTING. who can and will sell time for unop- sponsibility programming a high class ing background in agency, national posed independent in market of 28,000 station. Only a man representation and local sales. A sales Announcer, engineer, experienced all population. Compensation open. Write with good edu- phases, specialized briefly in sports, complete details in first letter cational and experience background will producer and good administrator. Box to be considered. Send detailed letter and 827, BROADCASTING. wishing to expand in that. Currently WBEX, Chillicothe, Ohio. disc. WSAV, Savannah. making 65, would like more. Box 798, Ga. BROADCASTING. Salesman- Young, aggressive, nice ap- Program director -Experienced idea Salesmen pearing, prefer college graduate with man Announcer, 15 months experience both -adio experience. Top Independent in with proven record wanted by fulltime Market research or salesman. One year midwest independent in city 200,000. research at WLW, single, personable, net and independent stations. Excel- very good market. Commission with Send disc, photo, references and desired aggressive. Would be asset to progres- lent references, versatile, desire per- ttarting draw guarantee. Give all de- salary first letter. Here is if given manent Job. Available immediately. ails in first letter, references and an opportun- sive station. Could sell time Box 799, BROADCASTING. ihoto to WFUR, Grand Rapids, Michi- ity to step into management if you opportunity. Box 761. BROAD ^TASTING ;an. can do a topflight programming Job. Salesman with excellent sales record, Experienced announcer. College work Box 821,. BRO'ADCASTING.- good references. Write Commercial Man- In languages, music, journalism. Now Annote.ncers< ager, KWYO, Wyoming. Far program director. Box 801, BROAD- Situations Wanted.. -- Sheridan, Ranted - Combination 'announcer -op- west only. CASTING. ,rator with first class license, emphasis Managerial Born salesman needs hatching. Young Professionally trained . announcer. to announcing. Local independent sta- ad manager seeks opportunity to sell Thorough knowledge of announcing, ion Manager- newscasting, production, writing. No college town. Good working con - Employed commercial man- radio time. Box 807, BROADCASTING. a loyal litions. Send disc and salary require - ager. Ten years experience with 5000 floater. If you want capable, nents to WDLF, Deland, Florida. watt station. Ambitious. Desires op- Announcers man wire or write William L. Hutton, portunity. Box 708, BROADCASTING. 1223 S. W. 18th Ave., Portland 5, Oregon. tnnouncer- engineer wanted. Primary Sports announcer. Eight years play -by- year ob announcing. KBRJ-MBS, Russell - Experienced manager-Network and in- Newscaster -announcer, veteran, 'Me. Arkansas. dependent operations. Good announcer play. Top Hooper sportscast. Box 649, commercial experience. Reliable. In- and salesman. BROADCASTING. telligent. Prefer Illinois. Box 777, announcer wanted. Ad -lib ability. Guarantee results! Con- BROADCASTING. resonant voice. Fulltime independent. tact Jimmy Trippe, WFEB, Sylacauga, Announcer, engineer, RCA graduate. VHOB, Gardner, Mass. Alabama. 1st phone. Graduate Radio City An- Announcer -Single, veteran, 27, reliable. nouncing School. AFRS experience. Natural radio voice. Limited experience Single, will travel. Box 719, BROAD- with network and clear channel. Know console. Will consider G.I. training DISC JOCKEY Commercial manager with successful CASTING. 50 kw network affiliate in with congenial employer in west or major record desires market change and Wanted: Sports Job with station that southwest. Box 771, BROADCASTING. midwest city needs topnotch, ex- opportunity with progressive organi handles lots of sports. Four years ex perienced disc jockey for all - notion on salary -bonus remuneration perlence in broadcasting all play-by- Classical music announcer-Can pro- night shows. Send 15 min. re- basis. State details your proposition play. College graduate, married, sober. gram and script. Excellent background, cording, first letter. All replies answered. Will work hard to make success of experienced all phases. Box 800, BROAD- photo and background venture. If you want sports man who CASTING. to Box 601, BROADCASTING. has the know -how, here is your op- Announcer - Graduate leading school. BOX 745, BROADCASTING. portunity. Will send air disc upon Experienced, newscaster. Jockey, ver- request. Presently employed. Box 734, satile staff man. Operate board. Am- Technical Attention station owners. Station man- BROADCASTING. bitious, dependable, single. Desire per- ager available. Due good reason not Announcer-College, graduate of School, manent. Go anywhere. Send for disc. ombination engineer-announcer want - interested in north. Deep south, Gulf Radio City. Wants experience, salary details. Box 767, BROADCASTING. i for progressive midwest 250 watt Coast, Florida or California only. 14 secondary. will travel. Tnteratew or Announcer (33) currently employed, de- etwork affiliate. Send disc, salary ex- years experience as staff announcer, details. Box 736, BROADCASTING. sires change. Experienced all phases 'acted, ell information in first letter. sportscaster (baseball, football and Announcer experienced in commercials, broadcasting including control opera- .'x 6'+6. BROADCASTING. commentary), disc Jockey, program di- newscasting, disc jockey and acting. tion. Experienced in network operation anted -Good, experienced announcer rector, sales and promotion manager. Will travel. Graduate School of Radio and co -op shows. Box 829, BROAD- .r general staff work. Local Virginia Five years manager network affiliate. Technique, Radio City, NY. Joe Adel - CASTING. etwork station. Reply Box 805, BROAD - Best trade references. Competent man- mann, 452 Onderdonk Ave., Brooklyn ASTING. age large station, act as combination 27. N. Y. Experienced top announcer with de- manager-sales manager- program direc- livery that sells. Leading newscaster. -anted-Sales engineer west coast tor small station. Announcer experienced In commercials, Personality Jockey shows. 23, unmar- ea for old line supplier of technical Available two weeks. newscasting and disc Jockey. Will trav- ried. Prefer, but not necessary, station iuipment. Knowledge of broadcasting CP holders- through practical experi- el. Graduate School of Radio Technique, ence can probably in Or near New York. Presently em- ade that section and residence there save you real money Radio City, N. Y. Robert Hilliard, 9144 ployed. Box 828, BROADCASTING. iportant. in getting on air and first year opera- 111th St.. Richmond Hill, L. I., N. Y. Give age, experience and tion. esent connection. All replies con - Box 763, BROADCASTING. Experienced announcer formerly with Technical lential. Interviews in Los Angeles Manager with new station construction Mutual affiliate available now. All types Engineer with available immediately. thin ten days. Box 815, BROADCAST - experience available. Young, experi- of shows. For disc contact A. E. Hall, car 1G. Veteran. Free to travel. Box 614, enced as announcer, writer, producer, 1147 2nd Ave., Chula Vista, Calif. BROADCASTING. anted -First class licensed transmit- salesman and other phases of radio. Announcer-Veteran, family man. Ra- r operator with studio wiring Put station on air with good monthly Engineer -First phone, second telegraph, ex- receipts. dio school graduate desires permanent rience. Write. WCCM, Lawrence, Leaving for health. Prefer east position in midwest. GI eligi- ham. In radio work ten years but no assachusetts. coast. Box 762, BROADCASTING. training broadcasting experience. 28. single, will bility. Box 785. BROADCASTING. work anywhere. Box 696, BROADOAST- anted: Transmitter assistant for 10 Manager -Job wanted as manager of Announcer -newscaster. You sell the ING. I FM station. Amateur or other ex- southern station. Knowledge of selling, time, I'll sell the sponsor with a friend- Chief engineer, AM rience desirable. State salary desired. programming, announcing and en- ly, smooth voice. Seven years experi- experienced and rite Chief Engineer, WVKO, 310 West gineering. Hard worker. FM; transmitter and control, direc- Now working ence, metropolitan markets. Want to single, oad St., Columbus, Ohio. for a thousand watt station. Box 820, Settle with a progressive tional. Veteran, young, will BROADCASTING. station. Now travel. $70 required. Two weeks notice. tmbination announcer -technician employed. Audition on request. Box Box 701. BROADCASTING. ust possess first class telephone -radio Station and commercial manager-Nine 791, BROADCASTING. ense and be capable of high quality years experience. Experienced first class engineer; AM- Strong sales, good Two versatile Yank announcers strand- FM nera! announcing. Scale $1.80 per programming and civic work. Prefer ed go ". installation experience. Desire stain the south, want to "home tion within 200 miles of Twin Cities. Air or more. Northwest coast city 1 small southern town. Housing im- Have plenty know -how, good voices r. Give references, experience, age portant for young George Low, 3844 12th Ave., S., Min- family. Salary and/ and excellent recommendations. Who'll neapolis. Minnesota. d marital status. Box 824, BROAD - or commission and profit share. Box come to our aid? Box 819, BROAD- .STING. 790, BROADCASTING. CASTING. (Continued on page 85) ROADCASTING Telecasting September 27, 1948 Page 85 Situations Wanted (Cont'd) For Sale ( Cont'd) Situations Wanted (Cont'd) Situations Wanted (Cont'd) Schools For sale- Raytheon RF250-250 watt Engineer and announcer. Accent on Production- Programming, others FM transmitter. Practically new and engineering. Former chief of 500 w. guaranteed. Used for interim Newsman- announcer -Fully experienced, fully Desires position with station having sober, re- operations, now on full power. WMBD. TV grant or possible expansion plans. completely versatile. Mature, Peoria, Ill. Box 826, BROADCASTING. liable. Seven years news background - intelligent rewrite. Seeking perma- 303 magnetone recorder Young man, studying for first class li- Prefer straight news. Box 735 '7e SCHOOL 4 New -Brush - desires as control room nency. $695.00. RCA 86A1 limiting amplifier cense, position BRO A DCABTING. You operator. Experienced. Box 816, BROAD- TECHNIQUE $310.00. First check for each takes. CASTING. Production man, announcing, disc jock RADIO pay transportation. WLAK, Lakeland, ey, farm and special events. Three First class engineer- announcer wants Florida. years self- position progressive station anywhere. Degree. e%DisceIIf Interested.B nBox 766 NE;. YORK o For Sale- Truscon tower -435 ft. Average requirements. Box 817, BROAD- BROADCASTING. supporting, sectionalized 169 ft. from CASTING. HOLLYWOOD CHICAGO top. Could be used as three 285 ft. Combination engineer -announcer, one guyed towers self-supporting year experience, age 29, homesick for America's Oldest School Devoted ft. t wer. Willsupport FM p TVi San Francisco Bay area. Disc, photo, WANTED Exclusively to Radio Broadcasting antenna with top removed. $8,875.00 IBEW, available 30 days. Box 786, f.o.b. storage site Lincoln, Nebraska. BROADCASTING. Jobs for graduates of "California's Comprehensive Day and Evening Radio Station KFAB. School of Broadcasting." Chief engineer, twelve years installation Finest Courses in all phases of Radio For sale -New General Electric 250 watt and operation experience. Te.evlsion Young men and women thoroughly Broadcasting taught by Network FM transmitter BT -1 -B complete with radio training. Interested in station with ¢rounded in ALL phases of Professionals. Moderate rates. station monitor and four -bay antenna, television plans. $90 minimum. Box broadcasting by Hollywood's out- 200 ft. rigid 7/8 inch coaxial cable with Ben A. 794, BROADCASTING. standing professionals! Send for free Booklet B. automatic dehydrator. Contact Engineer, AM and FM experience, two Jones, WTNS, Coshocton, Ohio. years college, graduate technical I I STYLES SCHOOL Approved for G.I. Training Presto K -8 portable recorder, 33 1/3 and school, ham. veteran, married. Box OF RADiO AND TELEVISION 78 RPM, original cost $348.00. Good 795, BROADCASTING. condition. 11 new WE 242 C's in origi- E]uKl Wilshire Blvd. Chief engineer or engineer up to ten nal cartons. Sell all or make offer. Appvd. for veterans NM YORK 11,11.Y.: RABIO OTY, L L Ilk Chief Engineer, Radio Station, WERC, kilowatts. E'even years experience. Assess Clarence Bauer, 409 S. Idaho, Butte, Beverly Hills. California CHICAGO 4, Kt: 211 S. Weint Erie, Penna. Montana. Bradshaw 21490 HOLLYWOOD 34, CALI.: Nm Mime Atore RCA consolette with power supply $950 (present list price $1375). Engineer or combination. Excellent MOTE: Station Managers and Program DI- for sale r.nm nest are unseen Used temporarily while waiting delivery references. Thoroughly experienced verlors n' same transmitter, studio, remotes, recording with personnel s 'e furnish. of custom built console. In and construction. Gradrate RCA Gen- Employment Service working condition as new equipment. eral Course. Married, sober, no floater. Wire or write Station WJPG, Green Desirous conducting women's program. station managers. Experi- Bay, Wisc. Have car. Will travel. Harry Hochberg, on aitil'ty. Attention 3280 Rochambeau Ave., Bronx 67, New Short on evneriance. long enced radio personnel available now. Used consolette for sale. $350.00 FOB York. ambition. vnhiable eyperience ado'in- Men and women announcers, news- Spring. Custom -built by U. S. Lstrative aspects of radio. Northwestern technicians, com- Silver Engineer or engineer- announcer seeks casters, sportscasters, Recording Co. Two turntable inputs, Unty, =Ors Permanent. fu'ltime bination men. Write or wire for ET mike input and switch. Overall position in Arizona, N. Mex. 2 years position des'red. Prefer Santa Barbera. audition. National Employment Agency, one experience 250 -1000 w AM, 250 w FM. De- ene 28, Calif. gain Ca'1'ornia south. Employed now 1653 N. Cherokee, Hollywood input 120aDB1VU meter and7emulti- sire 1 kw or better or chief 250 w. kw nttdwaste-n st^tion. Available two Good voice, exce lent references. Min. notice to employers. Reply Box plus $70. All offers considered and answered. weeks For Sale in 4 B steps. Output 500 ohms, Ideal Box 809, BROADCASTING. BROAnCASTINO. as an all purpose console. First check Phone or wire Nick Chaconas, Engineer- Formerly from Florida de- A 19x0 success story! Capable side for Stations takes it. station. agency executive or free - Chief Engr., WGAY, Silver Spring, Md. sires position in that state -present -wise. correspondent. Illness compels immediate sale 250 watt position in Conn. 1 kw AM, 10 kw FM- lancer. Rodin pro :narket in Mis- For sale -Two complete 109AA repro- all -dependable. f, 1 time stati n to guai -1 year experience. References. Box vo'it.h .l. end -sinus largest c'ty. A nick no ducer groups with two extra 9A re- Box 73'1. BROADCASTING. slssinnl's third Will 811, BROADCASTING. at $40,000. Write or wire Radio, 347 producers, excellent condition. First phone with six months experience. Has anyone opening for man, middle Millaudon Street, New Orleans 18, give you dual spare reproducers at far Also have operated board, read spots thirties. with college education, music Louisiana. less than the new cost without the plus five years spares. Broadcasters net $605.92. A rare and done disc shows. Prefer northeast. conservatory training, 812, BROAD- Will consider all offers. Box 783, private musical study? Employed four Fulltlme 250 watt station in Florida. bargain at $375.00. Box BROADCASTING. years by transcription company. Pre- Only station in this Florida market. CASTING. can be arranged. Only qualified Transmitter engineer Twelve years ex- fers Now vark City or vicinity. Box Terms For sale-One used 185' Wlncharger - 825. BROADCASTING. parties reed answer. Box 813, BROAD- with tower perience. Now employed. Married. Car CASTING. guyed tower, complete Middle or southwest preferred. Box Assistant to publicity director. Good ap- lights and guy wires for immediate 785, BROADCASTING. shipment. For complete details write pearance, writer, contact. Three years Equipment, etc. Cedartown, Chief engineer, wide experience, college experience. T+w'ate Chicago. Box 823, Radio Station WGAA, degree, available immediately. Consider BROADCASTING. Georgia. part ownership. Box 782, BROADCAST- ING. Program director. College graduate, 28, Wanted to Buy ten years experience announcing, ee'l- FOR SALE Engineer. First class license. Single, 28. ing and programming. Veteran. draft Wanted-G. I. Flyer motor model 81f Will travel. Box 780, BROADCASTING. exempt. Excellent record. s'xreu'ent Wholesale Distributing double field two speed; also Blue Flyer Young, single technician references. Box 779, BROADCASTING. model E. Contact W. Dacosta, Sound recently train- Business Dept., WOR, N. Y. ed, first phone license desires broad- Would -be- writer, knowledge of women's casting experience, prefer deep south. wants chance to build yo'r Please contact D. L. Strong, Amite, interests, ALL PHASES La. women's programs into the most -listened-to women's shows In your area. well established WHAT HAVE YOU GOT? Chief engineer presently employed at Some experience, excellent references, wants zany 1 kw station desires permanent posi- good voice. college degree. N"riB back- well regarded Alaskan disc jockey tion with progressive station. Experi- ground. Box 808. BROADCASTING. covering a wide area musical recordings and odd sound enced in construction of three stations. effects. State price and what you Box 778, BROADCASTING. Program director. No arm chair execu- Present management is re- a working program director have to offer. Engineer -First phone, Melville Radio tive, but tiring. Will require $250, - grad. who *as co-oe up through the ranks BOX 737, BROADCASTING Now held job at 250 w, 1 k by doing everything in programming, 000.00 to handle AM and FM station. Desire permanent announcing. special events. sports, position. N.W. area preferred. Box 769, news sn4 prod"ction of shows with BOX 818, BROADCASTING. sponsorship attraction. Hiv *est refer- Self- supporting radio tower, at leas Combination man -some experience. Ex- ences. Box 808, BROADCASTING. BROADCASTING 200 ft. high, and suitable for mountin G.I. with family. Housing essential. RCA four element Pylon FM antenna Go anywhere except south or east. Box Newsroom assista nt-Radio newswrit- WLAM, Lewiston, Maine. 770, BROADCASTING. Irg experience plus heavy editorial background. Reliable girl, top refer - For sale -Lehigh self -supporting tower Engineer, 1st phone, marine experi- enres. Box 775, BROADCASTING. 179' A -1 condition lighting equipment ence, desires permanent position with included available immediately $1400.- girl Friday. ,,. B. FM EQUIPMENT station. FM and TV. Young, married, Tlmebmyer -Radio Dept. , i., .g (i. .... Ian .' veteran, conscientiou s. Will travel. Box Experienced with diversified advertising Trueblood, WGBR WOBR -FM, Golds- R anted -Complete used equipment 774, BROADC "STIN3. background. Excellent references. Box boro, North Carolina. for FM station-8 kw transmitter, Engineer-Married, ex -GI, one year ex- P30 BROADCASTING. monitors, speech input, microphonesrophones For sal_. Four complete 109 type WE and turntables. No antenna or tower perience, best of references from present Attention - Midwest station. Thoroughly Excellent condition. employer. %mtr and remote experience. experienced production man, native reproducer groups. needed. Box 810, BROADCASTING. home. Long Includes repeating coils. 5A arms, equa'- Box 768, BROADCASTING. midwest, hankering for assemblies and 9A -9B Engineer 1st phone, veteran, married, previous record in theatre valuable izers w:th cable two children. reproducers. Make an offer for one or no experience, ability to learn, avail- for television. Married, Build - 3 weeks notice. Box 840, all. Geo. H. Jaspert, 1012 Little able immediately. Earl Davis, 1221 Loeb Available ing, Bostcn, Mess. Interest, control small station, Pa St., Henderson, Ky. BROADCASTING. New Jersey Mary:and area. Relish] individual. Box 831, BROADCASTINC Looking for a job? Have equipment for sale? Need personnel? Miscellaneous If so, an ad in BROADCASTING'S classified section will reach 15,300 paid RADIO BROADCAST STATIONS Radio subscribers. BUYERS! SELLERS! Wanted, $.20 per word: List With Us Rates: Situations Wanted, $.10 per word; Help Prompt Confiden'ial Service word. Display: $12 per inch. NATIONAL RADIO STATION BROKERS all other categories: $.25 per 5051 Sunset Blvd.. Normandy 7848 Los Angeles 27, California Deadline 10 days in advance. Say when! BROADCASTING Telecastin Page 86 September 27, 1948 LATE CLASSIFIED Northwestern Renamed; Colorado Medics Praise LIMA DECISION Batesville Case Terry for Series on KLZ Help Wanted SELECTION of Hugh B. Terry, FCC last week set aside 1 -kw, 1150 Northwestern its -kc grant to Ohio manager of KLZ Denver, as the Managerial Broadcasting Co., of Lima, Ohio, but simultaneously handed down a outstanding layman of the year "revised proposed decision" in which the company was renominated for Radio station salesmanager wanted by for his contribu- old established station within the N. a grant. tions to Colorado Y. metropolitan area. Must have had The Commission also issued a sufficient sales experience to direct medicine was an- staff. Send complete information re- proposed decision looking toward a and Loren M. Berry, J. Frank Gal- nounced l a s t garding past experience, salary, avail- grant of Batesville Broadcasting laher and Roy W. Ammel, who, Wednesday b y ability in first letter. All information Co.'s application for a new 250-w will be held strictly confidential. Box with Mr. Hirsch, are stockholders t h e Colorado 838, BROADCASTING. station on 1340 kc at Batesville, in two new stations in Ohio: Medical Society Ark., and denial of White River WONE (formerly WPLT) Day- meeting in Glen- Salesmen Valley Broadcasters' bid for the ton and WEOL Elyria. wood Springs. same facilities. Wanted experienced salesman. $100 a In the Batesville case, FCC pre- Mr. Terry was week guarantee on commission ar- In the Ohio case the Commis- ferred Batesville Broadcasting rangement. Good accounts, good mar- cited as a "pub- ket, top station. Need good man only. sion's action reactivates the ap- largely because its owners plan Mr. Terry lic benefactor" Snapshot and full details in first letter. plication of Sky Way Broadcast- a greater degree of participation Box 832, BROADCASTING. for his work as ing Corp., of Columbus, which had in station affairs than do those of producer of Knave of Hearts, Wanted at once Experienced salesman been given a denial. It does not the rival White River Valley a recent KLZ public service series only for permanent- position excellent future. Station comparatively new. affect that of WOOP Inc., of Day- Broadcasters. dealing with major causes of Lucrative ton, which originally was in the potential for qualifying man. Jones Is Head heart disease and "in appreciation Substantial salary plus commission or 1150 -kc case but did not file ex- straight commission. Write Box 835, of outstanding services rendered BROADCASTING. ceptions when FCC denied it The proposed grantee is headed for the furtherance of the ideals [BROADCASTING, March 22]. and controlled (51.2 %) by O. E. and purposes of this society." Mr. Announcers As in the decision which was Jones, editor and publisher of the Terry is a past chairman of the Daily Guard and Weekly Record, Wanted-Good announcer for news and set aside, the "revised proposed board of trustees of the Colorado record programs. Wire information to decision" preferred Northwestern who would be general manager of Cancer Society and currently is a WFNC, Fayetteville, N. C. over Sky Way on grounds that the station. J. J. McCaleb, local member of that board. In 1947 he Announcer -Preferably with first class Lima has greater need for an ad- attorney, owns 1% and the re- was chairman of Denver's Com- license. No drinkers, no drifters. Con- maining stock is held (7.97% tact WHTB, Talladega, Alabama. ditional local outlet than does munity Chest drive and presently Columbus. each) by Robert S. Wheeler, gen- is co- chairman of the 1948 drive. Wanted- Immediately, good announcer eral manager and part owner of with first phone. Leonard Brown, Kerr- In granting Sky Way's peti- ville, Texas. tion to set aside the grant to KHOZ Harrison, Ark.; Roy W. Northwestern, FCC noted that its Milum, part owner of KHOZ, and Phillips -Jones Takes Two Technical earlier decision contained "a find - the following local businessmen: ing -of -fact which is erroneous," C. W. Barnett, Bob Ford, Preston Fall Television Programs Men experienced in radar maintenance W. Grace, and Jake Engles. to work on experimental II.H.F. Tele- that a quorum of the Commission- THE PHILLIPS -JONES line of vision. The Prefer persons desiring to reside ers who originally heard argu- rival White River Valley Van Heusen shirts, socks, ties and in Rocky Mtn. area who have had some no broadcasting experience. Give complete ment in the case is longer avail- also is headed by a Batesville related men's merchandise will experience, snapshot photo and salary able, and that therefore the best newspaper publisher, Jared E. expected. KFEL, Albany Hotel, Denver. sponsor two television shows this procedure is to issue a corrected Trevathan, owner of the semi- fall. Started Sept. 24, the firm is another Production -Programming, others proposal on which oral weekly News Review. He has ap- sponsoring Bump Hadley Sports argument may be held. This argu- proximately 13% interest in the Review on WBZ -TV Boston, Fri- tuditor, preferably with newspaper eif- ment was slated for Oct. 15. experience, by daily newspaper within applicant company. The remain- day and Saturday, 7 -7:15 p.m., the N. Y. metropolitan area. Prefer a ing stock is held (in amounts and effective Sept. 30, a half -hour man in his late thirties or early forties. Hyde Dissent In first letter give complete informa- ranging from 3 to 16 %) by the quiz program Dress and Guess tion, including availability. Confiden- Comr. Rosei 'H. Hyde dissented following business and profes- featuring Paul Hodges, Thursday, tial. Address Box 839, BROADCASTING. from this procedure, contending 8:30 -9 p.m. on WEWS, Cleveland that the erroneous finding -that sional men: J. Fred Livingston, W. L. Landers Jr., Robert E. video station. WANTED STAFF WJR Detroit serves Columbus- A major promotion campaign is of no Purdy, C. T. Roberson, J. F. Hig- New 500 watt daytime on air in "is practically significance" planned in the Boston and Cleve- Norember since it does not affect "the essen- ginbottom, W. Albert West, Dr. land areas with dealer tie -ins, dis- 1250 ke. tial fact" that Columbus has sev- Paul Gray, Don Vaughan, Clem plays and promotions. Surveys are Write: Joe Porter, Mgr. eral local stations while Lima has Moore, Jewell Pounders, and H. also in work to measure the pro- WMTR, not 945 only one. He thought the original B. Wood, all of Batesville, and Morristown, N. J. grams' effectiveness for the client. decision should have been cor- Millard G. Hardin of Newport, Grey Adv. Agency, New York, is rected, but that "the Commission Ark. the agency. is wholly unwarranted in setting Situations Wanted aside its decision." Announcers Out-voted on that point, he joined his colleagues in their "re- xperienced disc jockey- running suc- vised proposed decision" looking to esaful afternoon and evening pro - WANTED TO BUY rams in large eastern metropolitan a grant of the Northwestern ap- rea. Like a change. Excellent all -round plication. Comr. Robert F. Jones, onouncer. Good references. Box 837, ROADCASTING. whose home is at Lima and who SIX Daytime Regional Stations was a minority stockholder in 'ationally known sports and news - aster. Major league baseball, big ten Northwestern before he became a We have a qualified client interested in buying six regional lotball, network newscasts, production Commissioner, and Comr. Paul A. stations located in the midwest, southwest, mountain or west .aif, "Command Performance" "Mail Walker did not take part in the coast. Should be on channel below 1200 kc, 1000 watts to 5000 all ". Minimum salary $75 week plus mimercials. Box 836, BROADCAST- proceedings. watts, removed from metropolitan areas and serving markets not QG. Northwestern is headed by likely to be affected by television for many years. Might consider onouncer, writer and ad -lib man, six George E. Hamilton, banker and strategically located 250 wafters. Confidential handling of all experience, single, 26 years real estate man, who owns 45.45 %, correspondence. Reply immediately to our San Francisco office, .d. Aggressive and eager, thank you! ox 834, BROADCASTING. and the remaining stock is held giving details of property, operating data, pertinent facts and (27 -27% each) by William L. price you would consider. nnouncing, acting, writing. Versatile, nbitious young lady with some ex- Rickman and Robert W. Mack, trience. Willing to work hard. Will local businessmen. Sky Way is BLACKBURN -HAMILTON COMPANY, INC. avel anywhere. Box 833, BROAD - ASTING. headed by Gustav Hirsch, Colum- RADIO STATION BROKERS bus businessman, and is owned by WASHINGTON, D. C. DALLAS SAN FRANCISCO eginner announcer -15 months ex- 28 none of whom has James W. Blackburn Clarence E. Wilson and Ray V. Hamilton :hence third class engineer. Seeks persons, 1011 New Hampshire Philip D. Jackson 235 Montgomery umection where he can learn and more than 8%. The stockholders Avenue Tower Petroleum Bldg. Street ve. Good education, hard worker, B. NAtlonal 7405 Central 1177 Exbrook 2 -5672 can habits, ex -GI, 21 years old. Ad- include Ronald Woodyard, sss Box 787, BROADCASTING. 47.2% owner of WIZE Springfield, ROADCASTING Telec acting September 27, 1948 Page 87 ee RUTH or Consequences" is being J.made into a "short film for TV _ and theatres as part of new promotion technique developed by Comp- ton Adv. Inc., New York, for its clients. Film, minute -movie containing excerpts from show will be used, for what Ls believed to be first time in radio history, to plug an AM show via TV cm aticrn medium. "Short" is scheduled to be filmed in Hollywood in October for distribution in December. Another ' Compton show "We:come Travelers" al- Ah /UN ready has been filmed in Chicago, from where program emanates, with distri- next month. Procter bution slated for 12 from Ft. Worth; and Oct. 19 from & Gamble sponsors "Truth or Con- that "Casey" had to be identified by RN. sequences" for Duz, through Comp- going up to men and asking "Are you St. Louis. ton agency and show is heard over Casey, the KCLO Kid ?" Winner was KFEL -FM Welcomed NBC every Saturday evening from 8:30- Floyd P rnold who correctly identified WITH full page reproduction of GE 9:00 p.nr., EST. August Werley, a car salesman, as Casey. radio dealers ad, KFEL -FM Denver PEED Watermelon Slices Figures Featured announced to trade how it had begun broadcasting. And stamped on ad WITH big chunks of Juicy watermelon FIGURES and more figures, that's WKY Oklahoma City, Okla., shows how KFEL -FM stated that It welcomes GE CAUTION Before Speed safety cam- theme of WOV New York's promotion radio dealers as sponsors of Denver it is getting a bigger slice of city's audi- folder. Female and numerical figures paign sponsored by KTUC Tucson, Ariz., ence. Placing watermelon on chart plus Bears baseball broadcasts. In addition O are used to prove that WOV has largest to ad sent along baseball score figures that go with size of slices is Italian audience in world, best in pro- station is going "great guns" according to WKY's graphic way of proving its point. gramming and 12 point merchandising sheet. station reports. Signs were given to survey. In Baltimore service and continuing pantry Promotion Personnel Tucson's sheriff to be placed where PICTURVS of featured performers are And WOV uses figures to prove its point. they would do the most good. In ad- qused by WBAL and WEAL -TV Baltimore Welcome, Bing MARY ANNE PLETCHER, has joined to show that It is only Baltimore sta- WJPA Washington, Pa., as promotion dition spot radio announcements, window tion which offers AM and TV to its ABC welcomed Bing Crosby back on manager and news editor. radio clients. air for Philco with special half -hour displays and announcements in local P show one week in advance of regular. RED DOFF, free -lance publicist, has Prompt Action papers were used to promote safe series, titled "The Road to Crosby." taken over KLAC Hollywood publicity, HOSPITAL television campaign started One heard on Wednesday. Sept. 22, replacing BILL BUSH, who resigned driving. Picture shows Sheriff Jerry less month ago on Bill Herson's -shot than 10 -10:30 p.m. featured Paul Whiteman. because of pressing demands of other Martin (II and Lee Little of KTUC morning program over WRC Washing- ABC music director, and Bernie Green clients. ton has brought in contributions suf- his As an added attrac- with a safety sign between them. ficient for purchase of over seven te:e- and orchestra. VICTOR ROWLAND, formerly of Mu- tion, Bing was imitated "in Greek and Lee Hollywood promotion and vision receivers to be installed in local R'issian" by Messrs. Ted Kotsoftis and tual -Don thospitals. Seventh TV set was installed publicity department, has joined ABC him- last week and cash contributions, Charles Haywood. "The Groaner" Hollywood in similar capacity. He re- self will begin his new "Philco Radio to `RED FEATHER' DRIVE which are still being mailed in total Time" serles Wednesday, Sept. 29, 10- places MARTY MARTONE, resigned over $2,000. Television receivers of dif- accept position with Associated Press, ferent makes are made available to 10:30 p.m. Los Angeles. GETS INDUSTRY AID Hospital Té evision fund by Washing ART SAWYER has joined CBS Holly- ton area television dealers at whole- wood Press Information Department as ALL MAJOR networks and ad- sale cost, with installation at hospi- Lush Giveaways publicist for KNX. He replaces FARLAN vertising agencies have pledged tals provided free of charge. MYERS who left to attend New Eng- Survey #1 RADIO'S lush giveaways took land Conservatory of Music, Boston. Mr. their cooperation to the Communi- ribbing from St. Louis local di- WESTINGHOUSE radio station KEX station KXLW, whose disc joc- Sawyer until recently was publicity ty Chests of America in conjunc- Portland, Ore., is currently circulating rector for Mutual -Don Lee, and before key- general manager, Guy Run- for tion with the Red Feather cam- an eight page three -color booklet titled 'non, glowingly offers 1923 (or that was staff contract writer State "KEX mail survey #1." Booklet shows Department. During war he was with paigns during October. The drive 1924 ?) Ford Sedan as grand Marine Corps as correspondent. results of comprehensive mall survey prize on his "3 -Alarm Quiz." combat will be heralded by an all-star started by station earlier this year Hauling prize car around town BILL KELLY has been named promo- when its power was increased to 50,000 on trailer hitched to his own tion manager of WCAE Pittsburgh, re- show on the four maior networks w, and points out that 1948 BMB maps placing JOHN WILKOFF who has ac- Sept. 30, 10:30 -11 p.m. of KEX with 5,000 w are now obsolete. car, Mr. Runnion assures curious Thursday, that sign is serious, acknowl- cepted similiar position at WCOP Bos- In addition to the joint kick -off Booklet shows that in four month eges that Jalopy "needs some ton. Since his return from service Mr. period (April through July) KEX has parts and repairs." Contestants Kelly has been publicity director and show, each network is planning a received listener mail from every county merchandising manager of WCAE. in Oregon and Washington west of write in date and hour they half-hour Community Chest pro- Cascade range and mall has been re- would like to receive "3- Alarm" MIRIAM YLVISAKER, recent graduate gram of its own. ceived from as far away as Rio de telephone quiz calls, must also of U. of Wisconsin school of journalism, Janeiro and several points in eastern write qualifying statement to has joined promotion stati of WNAX Tom Slater, of Ruthrauff & U. S. Booklet also earn chance to win "Grand Yankton -Sioux City. carries factual data Prize." Ryan, New York, is coordinating on Portland market and lists radio JEAN LEWIS, MISS midwest publicity families and population in station cov- writer, Is rehearsing for lead role in the ABC and NBC shows with erage area. Arsenic and Old Lace," soon to be Charles Barry and Ken Dyke, vice Little Map CHML Coasters presented by Chicago's LaFollette Com- presidents, respectively, of those A LITTLE map with lots of information munity Players. Ls KFMJ Tulsa, Okla., way of showing CHML Hamilton, Ont., has distributed MAURY BAKER has been appointed networks. Bill Spire, of Sullivan. trade its benefits. Map gives primary coasters for use in cocktail bar of promotion and publicity Colwell & Bayles, New and secondary coverage areas, returns Hunting Room of Fischer Hotel, Ham- advertising, Stauffer, In manager for KGO San Francisco. Mr. York, will work with Davidsor per 1000 radio homes and information ilton. Coasters, shape of a painter's Baker who joined station in 1946 re- that 23 Oklahoma counties produced at pallet, carry drawing of fox hunter Taylor, CBS vice president, and least one piece of mail from each and and hounds, and wording "For Eye - places ROBERT F. LAWS, resigned, to take over post of Western TV advertis- Abe MBS vice presi- every post office in that county. Appeal and Good Taste its The Hunting ing manager for Philco Corp. Schechter, Identify Casey Room. For Ear-Appeal dial 900 CHML." dent. Ted Cott, WNEW New Yort P. W. PARKER Jr., formerly with Wal- IDENTIFY "Casey, the KCLO Kid" and Linkletter Benefits lace -Davis and Frank Stewart & Co., vice president, is acting as chair- fwin a Jackpot of prizes. That was word Houston, Tex., has joined KATL Hous- man the non -network affiliate( , LINKLETTER NBC of ; ART and "People circulated in Leavenworth, Kan. Five ton as an account executive. month old KCLO started craze as pro- Are Funny" show currently on road stations group. motion stunt and citizens of Leaven- playing benefit performances for local CAROLINE HARRISON, on leave of iworth were told that whoever identified charities in four cities. September 28 absence from WCOP Boston since last Kendall Foster, of William Est: local citizen hidden behind rhyming show will be broadcast from Boston; November, is back at her desk in pro- & Co., New York, is in charge o 'clues would win. Trick angle was fact October 5 from Louisville, Ky.; October motion, publicity and merchandising ' office. television promotion for the Corn LEIGH KAMMAN, former proprietor munity Chest campaigns' send WLOL's "Swing Club" and an origina- off, and is working with Gray tor of "We Call It Jazz" concerts, St. Paul and Minneapolis, has been named O'Reilly Television Studios on : sales promotion manager of KDAL series of video film spots. Duluth, Minn. Total Salvation Army Show KBS Boosts KEYSTONE Broadcasting Syster NATIONAL Headquarters of the Uncle lay, through KGNC, has be- has announced the addition of 1 come Salvation Army, New York, last new affiliates, bringing its tote Trading Post, al5.minuttem six as 7.- week reported that its Adventures market week program is Uncle lay's main to 350 outlets. One- station feature. It's a "country newspaper in Faith series of transcribed pro- in group number 309. New affil of the air." grams is now being carried by ates: more than 50 stations. The 15 -min- WOOF Dothan, Ala.; WSWN Bell Glade, Fla.; WTAN Clearwater, Fla ute open -end transcriptions carry KPST Preston, Ida.; KIND Indepenc talks by the national commander ence, Kan.; KSLO Opelousas, La WMRP Flint, Mich.; WAPF Macoml of the Salvation Army, Ernest I. Miss.; WHOC Philadelphia, Miss.; WAB Pugmire, and are opened and Albemarle, N. C.; WCEC Rocky Moun N. C.; KDIX Dickinson, N. D.; WLB' closed by the local commanding AMARILLO, .TEXAS T aurens, S. C.; WMRA Myrtle Beacl officer. Program may be obtained S. C.; KSST Sulphur Sprirgs, Tex epresented by TAYLORBOROFF & Co., Inc. o Member of the LONE STAR CHAIN WHLF South Boston, Va.; WDNE E through local Salvation Army. kins, W. Va. Page 88 September 27, 1948 BROADCASTING Telecastin WFPG WILL DEDICATE power of 15.6 kw to listener: with- TV Expansion FCC Actions in a 60-mile radius. (Continued from page 80) ITS NEW TOWER TODAY WFPG is on 1450 kc with 250 (Continued from page 72) is as- Applications Cont.: NEW TRANSMITTER TOWER, w unlimited. WFPG -FM signed Channel 256 (99.1 mc). TENDERED FOR FILING 408 feet tall and said to be the that simultaneous color would win highest in South Jersey, Should WFPG be successful in its out over the sequential or any Assignment of License structure will be dedicated today (Sept. 27) pending application for a televi- other method, whereby mono- KBMY Billings, Mont. -Consent to sion license, the same tower and asignment of license to Don C. Foote, by WFPG Atlantic City when chrome set obsolescence would be John W. Foote, Horace S. Davis, and Mayor a transmitter will be adaptable for reduced; sales if Rockwood Brown, co- partnership d/b Joseph Altman smashes resistance the bottle of ocean water against its video. public thought color was coming; as Billings Bcstg. Co. Cost of tower and transmit- CP to Reinstate steel uprights. the and plan could not provide for ting plant was $200,000. The WKST New Castle, Pa. -CP to rein- The new tower will replace the full competitive color system with state CP 1280 kc 5 kw DA -N unl. tower was built by Blaw-Knox, limited channels. ABC affiliate's old structure on and is topped by a heavy -duty 4- September 23 Applications . . . Steel Pier and will carry a bay RCA pylon antenna. It was Wide geographical spacing of ACCEPTED FOR FILING stronger signal along the coast erected by Radio Television and Plan II allocations would allow License for CP from Asbury Park to Cape May, Maintenance Co., Fort Wayne, eventual reallocation for color, KANS Wichita, Kan. License to cov- at the same time extending the Comdr. Craven said. Presently it er CP change frequency,- increase power Ind. etc. station's inland coverage more Scheduled to attend the cere- could provide national integrated WSLS Roanoke, Va.-Same. than 50 %, WFPG reports. With- monies today are city officials, local monchrome system with communi- WGTM Wilson, N. C. -Same. in a month, it also will radiate 25,000 KOPR Butte, Mont. -License to cov- business leaders and sponsors. ties having as little at pop- er CP new standard station AMENDED the station's FM signal with a Greetings will be delivered by John ulation getting at least one chan- to change name of applicant to Copper nel each. Plan II would leave the Bcstg. Co. Laux, managing director of the WDLF Deland, Florida-License to WWOD -FM Lynchburg, Va. -Same. Friendly Group Broadcasting Sta- present operating and under-con- cover CP new standard station. WMGY -FM Montgomery, Ala. -Same. of WFPG; Richard struction VHF stations substan- WMDN Midland, Mich. -Same. WBAB -FM Atlantic City, N. J. -Same. tions, owners License Renewal WSAR -FM Fall River, Mass. -Same. Teitelbaum, board member, and tially the same, as under the Du Applications for renewal of standard KSDO San Diego, Calif. -Same. Irving Teetsell, WFPG general Mont plan. broadcast license filed by: WILE Cam- WMLL Evansville, Ind. -Same. WFWM Atlanta, Ga. manager. J. E. Brown, assistant vice pres- bridge, Ohio; WMRO Aurora, I11. WOBS -Same. s Jacksonville, Fla.; WOWG Asheboro, WOC -FM Davenport, Iowa -Same. t ident and chief engineer of Zenith N. C. WELL -FM Battle Creek, Mich. -Same. Radio Corp., testified Zenith is AM-1430 kc KWOW Omaha, Neb. -Same. Weirton Bcstg. Co. Weirton, W. Va. WTMJ -TV Milwaukee - Mod. CP now producing receivers which "can -CP new standard station 1430 kc 500 new commercial TV station to change be made to operate" in both bands. w D AMENDED aur. ERP 17.0 to 10.2 re stockholders. from kw kw. He Zenith's experience with CP to Reinstate WHTM Rochester, N. Y. -Mod. CP said WKST New Castle, Pa.-CP to rein- new commercial TV station to change 6 -mc color indicates a "very satis- state CP which authorized increase ERP from vis. 16.7 kw, aur. 8.7 kw to factory" system can be provided power, install new trans. and make vis. 21.935 kw, aur. 12.096 kw. changes in DA -N. to be operated 1280 KOB -TV Albuquerque, N. W. -Mod. in the UHF and permits economical kc 5 kw DA -N unl. CP new commercial TV station for design of receivers. extension of completion adte. AM -1340 kc Mr. Brown said Zenith recom- Antelope Valley Bcstg. Co. Lancaster, WNBK Cleveland -Same. Calif.--CP new standard station 1340 WBAL -TV Baltimore- -Same. mends that current monochrome kc 250 w unl. AMENDED to change standards be used in UHF band name of applicant from Robert A. TENDERED FOR FILING Campbell and Ray Birch, partnership Assignment of CP which should be allocated in terms d/b as Antelope Valley Bcstg. Co. to WKDN Camden, N. J.- Consent to of 6 -mc channels to allow imme- Robert A. Campbell and Ray Birch. assignment of CP to South Jersey diate use. FCC in addition, Zenith limited partnership d/b as Antelope Bcstg. Co. Valley Bcstg. Co. believes, should assign suitable Assignment of License Relinquishment of Control color standards using the 6 -mc WMAW Milwaukee -Involuntary re- WBVP Beaver Falls, Pa.- Consent to linquishment of control of permittee assignment of license to WBVP Inc. channel with applicants having op- corporation from Myrtle D. Ulhlein, KIST Santa Barbara, Calif.-Consent portunity to use color or mono- deceased, to Clifford A. Randall and to assignment of license to Radio KIST Wilke M. Zimmers, Individually and as Inc. chrome as they wish. co- executors of estate of Myrtle D. Transfer of Control Sarkes Tarzian, equipment de- Ulhlein. WMIN WMIN -FM St. Paul, Minn: Modification of CP Consent to involuntary transfer of con- sign and development engineer and WDGY Minneapolis-Mod. CP in- trol from Edward Hoffman, deceased, crease power, change hours etc. for ex- to Louis A. Shedorsky, Mort Bentson owner of WTTV (TV) Blooming- tension of completion date. and Marion Newman, executors of ton, Ind., told FCC the present KELK Elko, Nev. -Mod. CP new estate. standard station for extension of com- AM -1450 kc VHF tuners, costing set makers pletion date. WATO Oak Ridge, Tenn. -CP to $13.70 each, will be unsatisfactory WVNJ Newark, N. J. -Same. change frequency from 1490 kc, to KRAI Craig, Colo. -Same. 1450 kc. in the UHF area but that accept- License for CP AM -990 kc able units can be made for an ad- KVRE Redding, Calif.- License to KFDX Wichita Falls, Tex. -CP in- WFPG's new 408-ft. tower on Ab- ditional $18 to the manufacturer cover CP new FM station. crease power from 1 kw -N, 5 kw -D to 1 kw -N 30 kw -D. secon Blvd., Atlantic City. License Renewal and about $50 -$60 retail. Concern- Applications for renewal of FM broad- ing converters he said the public cast license filed by: KTFI -FM Twin has not taken too well to adding Falls Ida.; WCTS Cincinnati; WHPE- FCC BOX SCORE FM High Point, N. C.; WNBF -FM Bing- gadgets on their receivers but suit- hamton, N. Y.; WSYR -FM Syracuse, Summary N. Y. of Authorizations, Applications, able UHF converters could be made FM -103.5 mc New Station Requests, Ownership for about $29 -$35 retail. Crookston Bcstg. Co. Crookston, Minn. -CP new FM station (Class B) on George E. Sleeper Jr., vice pres- 103.5 mc, Channel 278, ERP 3,825 w SUMMARY TO SEPTEMBER 23 ident and chief engineer of Color and ant. height above average terrain APPli- Television Inc., outlined 236 ft. Cond'l cations In technical CP to Reinstate Class Licensed CPs Grants Pending Hearing details of the new method of se- KSL -FM Salt Lake City -CP reinstate AM 1,766 old CP to be operated on 100.3 mc, STATIONS 318 551 313 quential line -by -line color television Channel 262, ERP 5,556 kw. FM STATIONS 193 720 92 r 83 39 which his firm has been developing TV STATIONS 7 116 = 304 187 Modification of CP in San Francisco for two years. WEAN -FM Providence, R. I. -Mod. 404 are on air. 227 are on air. 324 are on air. An all -electronic system, meth- CP new FM broadcast station for ex tension of completion date. AMENDED od employs standard monochrome to change ERP from 20 kw to 12.1 kw. TV APPLICATIONS operating cost $24,000, first year in- Brownsville, Tex. -Brownsville Tele- come $20,000. Harry C. Butcher is equipment. Band width is expanded WSFM Alleghany, N. Y. -Mod. CP owner new FM station to change ERP from vision Co., Channel 7 (174 -180 mc), of KIST Santa Barbara and to 12.5 mc. Camera uses single 43 kw to 43.2 kw, ant. height above 2.66 kw visual, 1.33 kw aural, antenna now has an application pending before height above average terrain 461 ft. the FCC for transfer of the license image orthicon tube with multiple average terrain from 800 ft. to 830 ft. to KIST Inc., in which he WEAU -FM Eau Claire, Wis. -Mod. CP Estimated cost of construction $109,- will hold all image lens and stationary filter new FM station to change ERP from 000, first year operating cost $84,000, stock. Filed Sept. 21. 50 kw to 61.4 kw, ant. height above first year income $70,000. Applicant AM APPLICATION system. At the receiver superimpos- average terrain from 370 ft. to 356.3 ft. company is owned 100% by Thomas Ybor City (Tampa), Fla. -James D. ing lenses are used to register three WMIT Charlotte, N. C.-Mod. CP new O. Payne, independent oil producer Sinyard, 920 kc, 500 w, daytime. Es- FM station for extension of completion in South Texas. Filed Sept. 20. timated cost of construction $17,345. images (red, green, blue), each date. Santa Barbara, Calif.-Radio KIST Mr. Sinyard is general manager and WIMA -FM Lima, Ohio -Same. Inc., Channel 6 (82 -88 mc), 1.680 kw 50% owner of WHBO Sulphur Springs, fluorescing from end of a single WMAN -FM Mansfield, Ohio -Same. visual, 0.840 kw aural, antenna height Fla. This holding will be disposed of cathode ray projection tube onto WGAL -FM Lancaster, Pa.-Same. above average terrain 304 ft. Estimated if his application is granted. Filed WRZE York, Pa.-Same. cost of construction $83,105, first year Sept. 20. the projection screen. BROADCASTING Telecasting September 27, 1948 Page 89 FCC SEES STRATO SHIP FIVE members of FCC crawled through At of B Deadline... hatch -29 Stratovision plane Friday afternoon to inspect maze of equipment used to transmit TV from sky over area with 500 -mile diameter. Chili No- NBC FLIES TOP TALENT PROBE DELAY EXPLAINED bles, Stratovision inventor, explained TO SUN VALLEY BANQUET DELAY in FCC's investigation of news prac- technical assembly. Other Westinghouse NEW HIGH in broadcast entertainment for tices of G. A. Richards stations (KMPC Los executives at National Airport, Wash- broadcasters attained at NBC's Sun Valley Angeles, WGAR Cleveland, WJR Detroit) is ington, where plane was parked, included convention. Top Hollywood talent was flown due only to complexity of case and "in order E. T. Morris, John Steen and Ralph to banquet Thursday night, which ran three to assure that the Commission has all rele- Harmon. Commissioners showed interest hours. Wednesday night there was buffalo vant facts and that the persons involved have in Stratovision, asking many questions. barbecue with local cowboy talent. Banquet an opportunity to present such facts," FCC In inspection party were Commissioners was directed by NBC's Hollywood adminis- said Friday. Statement was in letter sent to Hyde, Sterling, Walker, Hennock, Web- trative vice president, Sidney Strotz, and pro- Rep. Arthur G. Klein (D- N.Y.), who had con- ster. duced by Homer Canfield and Howard Wylie. demned delay (story page 60). Letter released Barbecue was planned by John J. Gitlin, WOW by Rep. Klein's office. Omaha, and Walter Wagstaff, KIDO Boise. COY TELLS THEATRE OWNERS Banquet m.c. was Ralph Edwards of Truth PHOENIX TV APPLICATION or Consequence fame, who twitted NBC offi- TO UTILIZE TELEVISION TELEVISION application for Phoenix, Ariz., cials for giveaway ban. He presented gifts MEET television's competitive threat by uti- number of filed Friday at FCC by T. M. and J. M. Gib- to broadcasters but immediately lizing it yourselves, FCC Chairman Wayne recovered them because of NBC's giveaway bons, co-partners also owning Venice Tram Coy told Theatre Owners of America policy (early Sun Valley story page 23). Co. (transportation), Venice, Calif. Request at Chi- Talent included Pat Rino in operatic num- Channel 7 (174 -180 mc), radiated power 30 cago Saturday. Harry Mendoza, magician; Corrina kw visual, 15 kw aural, antenna height above "Eventually there will be one or more tele- bers; vision Mura, star of Mexican Hayride; Dick Contino, average terrain 1010 ft. Estimated cost $180,- sets in every one of the 39,000,000 accordionist; Marina Koshetz, Metropolitan 852.07, first year operating cost $96,000, reve- homes of America," he declared, warning opera star; Abe Burrows, humorist, recently nue unknown. that these will be "home theatres" which "will with CBS Dr. Giovanni, sleight -of -hand artist, exhibit motion pictures on a scale far sur- who frisked President Trammell, Sid Strotz, passing the present rate of theatre showings." EFFECTIVE date for use of modified applica- He suggested theatres might negotiate for Harold Burke, WBAL, of their watches, tion forms extended by FCC Friday from money, suspenders, and vests; and Dennis showing of network shows brought in by com- Oct. 1 to Dec. 1 because of distribution lag. carrier facilities; might cover local news Day. Music was by Bud Dant. Revisions were made in June. mon- Gigantic pitch for 1950 convention in Ha- or sports events with own crews, using coaxial waii was made by Lorrin P. Thurston, presi- cable or radio relay (if relay frequencies be- dent of KGU. Orchid leis were flown in from TWO TV stations seek FCC authority for come available); might have local stations Hawaii and presented to 175 ladies present. commencement of program test commercial televise from theatre stage, and might use Next convention tentatively set for White operation: WBAP-TV Fort Worth (Sept. 27) TV to promote feature films. Sulphur Springs, W. Va., in September 1949. and WXYZ -TV Detroit (Oct. 9). Meanwhile, Marcus Cohn, Washington radio attorney, told theatre owners Friday that an alliance between movies and television is in- evitable, but warned that exhibitors must un- FCC Lottery Power Disputed in Briefs derstand "the limitations" of TV programming. He predicted they will find it increas- SEVEN briefs opposing FCC's proposed lot- pany's transcribed telephone quiz show, Tello ingly difficult to get rights to telecasts for tery rules filed at Commission Friday, final Test, has no bad effect on public morals. Brief their theatres. day for filing. Submitting briefs were NAB, says view of lottery provision of Criminal Code CBS, NBC, ABC, Radio Features, WGAC taken by "draftsmen of proposed rules is Augusta, and Arthur W. Scharfield. clearly in error." NAB CHANGES RULES Justice Dept. in letter to FCC has declined Yankee Network outlets and 34 other U. S. ATTORNEYS and engineers no longer eligible requested comment on proposed rules under stations said to carry Tello Test. Use of mails for NAB associate membership under plan Criminal Code but added, "In our view, how- to promote program does not violate federal adopted in board referendum but they are ever, the recodification of 47 U.S.C. 316 will postal laws, firm says, citing letter from Ray eligible to subscribe to NAB publications. result in no change in the existing procedure C. Frank, acting solicitor, Post Office Dept., for the investigation and prosecution of viola- to that effect. Brief includes modified pro- tions of this statute." posed rules which would allow prize pro- NAB takes no position on merit of give- grams in which "genuine tests of knowledge Closed Circuit aways but challenges Commission's right to is- or skill" were employed. (Continued from page 4) sue proposed rules. It argues FCC is proposing NBC contended problems posed by [give- of Dept. of Justice and to take over function aways] . . . can be solved by the industry to other markets. Newspaper test campaign courts; that since programs are not illegal, itself through self-regulation such as that in Northwest started last August. Agency, FCC would be interfering with right of free contained in NAB's code. Network said it Bozell & Jacobs, Minneapolis. of speech under Section 326 Act; and reminds "would welcome . definite standards for NAB's of Practice provide that Standards determining in advance whether . . . pro- AFTER TOYING with several what- to-do- that broadcasts designed to "buy" audience grams fall within statutory ban" (see story next ideas since expiration of his FCC com- should be avoided. page 23). missionership last June 30, Clifford J. Durr is ABC, whose Stop the Music is fully spon- CBS filed 48 -page legal brief supporting about ready to announce opening of Washing- sored weekly hour and most popular of big ton law practice, including radio law. giveaways, asserts FCC has neither jurisdic- its claim that FCC lacks authority to issue tion nor authority to issue any rule under giveaway rules, but did not discuss merits of proposed regulations. PLANS NEAR completion for expansion of Section 316 of Communications Act prior to Canadian station representation firm to rep- its repeal; that repeal of Section 316 and Informal protest sent by J. B. Fuqua, vice resent number of U. S. border stations carry- enactment of comparable provision against president -general manager WGAC Augusta, ing Canadian advertising. Understood some lotteries in Section 1304 of Criminal Code Ga., says FCC action is "unnecessary and business has already been placed on American make it clear Congress has not given FCC undesirable." border stations. jurisdiction in lotteries; that FCC has no Attorney Arthur W. Scharfeld argues give- jurisdiction to adopt proposed rule under any away programs are not lotteries under the SULLIVAN, Stauffer, Colwell & Bayles, New other statutory provision, and that proposed law and cannot legally be banned as such. He York, planning to start television department rule does not properly interpret Section 1304 contends essential elements of lottery do not with Dick Uhl, now director of several shows of Code. appear in most such programs and points to in Hollywood office, moving to New York as Radio Features, Chicago, contends corn- reluctance of Dept. of Justice to prosecute. television head. Page 90 September 27, 1948 BROADCASTING Telecasting BUT NOT

THROUGH ADVERTISING

MANY are the advertising men, sales . man- The area, the conditions, and the degree of dominance agers and manufacturers who have come to WLW with all contribute in making WLW -Land an ideal proving problems. And many are those who have found help. ground for new products and new techniques. And WLW But not through advertising alone! has, in its many facilities, the manpower and "know -how" to check accordingly the effectiveness of your advertising For service at The Nation's Station goes much deeper in this area under various conditions. than merely selling time on the air. Distribution, selling appeal, product and package must all be right if advertising is to be fully effective. And with a "know -how" WLW SERVICE FACILITIES INCLUDE .. . peculiar to the territory it serves, plus facilities unequalled PEOPLE'S ADVISORY COUNCIL at any other radio station, WLW is often in a position to to determine program preferences and for general consumer market studies. help all along the line. CONSUMER'S FOUNDATION to determine consumer reaction to prod- For instance: The maker of a new proprietary product ucts and packaging. had virtually no distribution and only a few hundred dol- MERCHANDISING DEPARTMENTS to stimulate dealer cooperation, check dis- lars to spend. Through guidance from WLW, he was able tribution, report attitudes, etc. to plot his outlets strategically. With the help of WLW's TEST STORES to check potential buying responses, effec- merchandising representatives, he gained the cooperation tiveness of new packaging, displays, etc. of dealers. By concentrating his promotion, he won quick BUY WAY monthly merchandising newspaper republic acceptance in this area. Expansion followed. Today, for tailers and wholesalers. the product is on druggists' shelves throughout the nation SPECIALTY SALES and its name is a household word. (We'll tell you the senior drug sales force to help secure basic distribution or supplement current name on request.) Such cases are not uncommon. sales or distribution.

WLW -Land is a true cross -section of America. In this vast area are farm homes, rural communities, medium size cities and many large cities- cities dependent upon manu-

facturing as their principal economic structure . . . cities of equal size dependent upon the distribution of farm THE NATION'S MOST MERCHANDISE -ABLE STATION products. WLW reaches these towns with the same vari- ,fJ/`GCQ/ atfi02oawi ance found in a network program -it is dominant in one C city and less dominant in another. PEACHES. One of the outstanding CANNING From June to peach growing areas of the world INDUSTRY. mid -November, several million cases of "sky- grown" fruits and vegetables have is located on Colorado's western will moved out of Colorado's canneries. In addition to those canned, slope. During the picking season prese -ved, frozen and pickled, Colorado ships more than just ended, nearly 2,000,000 32,000 carloads of fresh fruit and vegetables to all parts of bushels of large, golden, meaty the U. S. Colorado peaches were shipped to Colorado's fortunate combination and al- all parts of the U. S. Rigid in- of soil, climate titude produces fruits and vegetables of premium flavor and spection, right, controls the grad- quality, rich in mineral and vitamin content. ing and reputation of Colorado

peaches. The statt is also high in The growing and canning of fruits -,and . vegetables is production of pears, cherries, another one of the many and diversified indústries which plums, apricots and apples. are part of Colorado's economic scene and which add up to basic stability and continuous business health in the Rocky Mountain region.

KU FARM REPORTER. Prominent in the Colorado agricultural scene is Lowell Watts, KLZ's Farm Re- porter. He is shown above interviewing workers in a packing house during the busy peach picking CBS Affilium 560 Kilocycles season. Watts was recently selected one of the %s- ILIATLD IN MANAGEMENT WITH THE OKLAHOMA PUBLISHING CO country's most popular farm reporters in a poll con- AND WKY, OKLAHOMA CITY ducted by editors of Radio Best. REPRESENTED NATIONALLY ny THE KATZ ACENCI INC.