% MARKET Wireline SHARE ’s Top Media, Internet & Telecom Wireless Internet Access Companies by Market Share (2016) Cable cmcrp.org | [email protected] Broadcast TV & Pay TV 44% * y 29% Radio Newspaper & Magazine 22% Internet Advertising & Subscriptions 16.5% onom 27% Over-the-top (OTT) Subscriptions 26.8% 3% 30% 0.2% ers 32% Wireline POWER CORP  Bell, Bell Alliant, NorthwestTel, DMTS, Télébec y 15% 22% 4% e media ec 15.5% Wireless 0.3% 18% 2%  , Virgin Mobile, , tir Inukshuk (Joint-venture 50/50 with Rogers) 0.2% 3% GLOBE & MAIL 27% 12% Internet Access GROUPE Newspaper 29% Cable CAPITALE Wireline Broadcast TV & Pay TV 0.7% 11% 12%  Bell Satellite, Bell , du Nord MEDIA Wireless 12% Newspaper 4% 71.1% 4%  , Fido, , 9% Internet Adverising & Subscriptions 7.7% 1% Inukshuk (Joint-venture 50/50 with Bell) Internet Access Over-the-top (OTT) Subscriptions 72% Wireline 6% Cable Over-the-top (OTT) top 5 pla Subscriptions 4% Wireless Broadcast TV & Pay TV BRO ADCAS T TV 2%  Mobility, ol 71.1 % of the en Koodo, Internet Adverising & Subscriptions Internet Access tr 13% Over-the-top (OTT) Subscriptions 23% Cable con 17% 9% Wireline PAY TV Wireless - WIND/Freedom BRO ADCAS T TV 1% Internet Access 6% TORSTAR 4.7% Cable Newspaper PAY TV 0.9% 1% Broadcast TV & Pay TV 2% 3% Internet Adverising & Subscriptions Metroland Media Group 0.8% 3% Over-the-top (OTT) Subscriptions 16% Radio 2% Wireline 10% BRO ADCAS T TV 12% Radio Internet Access Wireline 5% Cable Wireless PAY TV 6% Internet Access 0.4% Cable 4% 1.0% Broadcast TV & Pay TV Internet Adverising & Subscriptions 19% Over-the-top (OTT) Subscriptions Newspaper and Magazines Newspaper & Magazine BRO ADCAS T TV ! Radio

PAY TV

Wireline 1.7% SaskTel Wireless Broadcast TV & Pay TV 24% 1.4% MTS Internet Access Newspaper & Magazine BRO ADCAS T TV 1.1.% Cable 1.0% Internet 1% Wireline 2.2% Advertising 2% 1% 6% 6% 16% Internet Access PAY TV Wireline 2% Cable 48% Radio Wireless 1% Broadcast TV & 1% Pay TV 1% 2% Internet Access Radio 5% *market share is based on revenue 2% 0.2% 17% Cable word clouds produced by wordle.net 0.6%

3.3% Internet Advertising