MADE IN NY MEDIA CENTER BY IFP

PRESS KIT

TheMade in NY Media Centerby IFPis where storytellers from multiple disciplines, industries and platforms create, collaborate, connect and incubate across a spectrum of programs, events and experiences. The Media Center brings together innovators in film, video, gaming, technology and more through education, mentorship, entrepreneurship and content creation.

The 20,000-square-foot facility is located on the ground floor of 30 John Street in DUMBO at the intersection of John and Jay Streets features co-working spaces, talent incubator, 72-seat screening room, art gallery and café in addition to dedicated spaces for classes, conferences, meetings and tenancy. Through a combination of membership-driven and public-access programming our Media Center champions the future of storytelling in the digital age through a unique focus on cross-platform and cross-discipline media innovation. Follow us on twitter @NYMediaCenter, like us on facebook/NYMediaCenter,More info atwww.nymediacenter.com.

MEMBERSHIP & CO-WORK SPACE

The Made in NY Media Center by IFP is seeking new members and affiliates for its co-working space and incubator program, and is actively working with partners developing programming for members and the general public. Whether you are a storyteller, technologist or entrepreneur you will find collaborators, events, classes and resources to develop your ideas and projects at the Media Center.

The Media Center offers four levels of membership on a monthly or annual basis:

Community Workspace $150 per month Incubators $450 per month Media Pro $5,000 annual Corporate Community Builder $12,000 annual

Membership Level Descriptions:

Community Workspace Daytime access to desks, access to leading media and industry professionals, invitations to events, exclusive online programs and 25% off workshops, conferences, seminars and classes.

Incubator Community workspace benefits plus guaranteed personal desk space, 24/7 access to incubator space, access to services, mentorship, experts-in-residence, exclusive networking events, marketing exposure and other benefits.

Media Pro All Community benefits plus priority access/private meetings with select Center companies, projects and individuals, VIP access to monthly networking, mentoring and teaching opportunities, access to services, mentorship, experts-in-residence, plus free registration to two free classes per quarter.

Corporate Community Builder All Community and select Incubator and Media Pro benefits, access to center for corporate retreats, receptions and presentations, ability to host tastemaker screenings/presentations, exclusive access to screening room, gallery, café and education spaces, priority access to the Media Center’s network of talent, companies and resources.

A more detailed list of benefits for each plan can be found at nymediacenter.com

EDUCATION

The Media Center champions the future of storytelling through a unique focus on cross-platform, cross discipline educational focus. IFP will lead courses and mentor on creativity and craft, cross-media strategy, and career sustainability. For coursework related to technology, entrepreneurship and design, IFP has partnered with General Assembly, New York’s leading global education company. All courses, whether they are individual classes, workshops, or long-form courses, will be open to the public, and are designed to address the needs of creative and tech professionals in various stages of their careers.

General Assembly has begun registration for the first of their Media Center classes. The Media Center will be unveiling additional courses and workshops in the coming weeks and months. A more detailed list of classes, workshops and other programming can be found at nymediacenter.com.

OPERATIONS

The Made in NY Media Center by IFP is launching on October 1st with select programming and events leading up to its October 15th grand opening week when a series of open houses, public events and info-sessions will commence. The Center will be fully operational on October 15, 2013, with tenants and members will have moved in. Initial operating hours are 9:00 AM – 7:00 PM weekdays, and 11:00 AM – 6:00 PM on weekends. Projects accepted into the Incubator space will have 24/7 access to the building and resources.

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The Made in NY Media Center by IFP is located at 30 John Street, just a few short blocks from IFP’s headquarters at 68 Jay Street, in Dumbo, in a landmark building built in 1909. The Media Center encompasses:

 20,000-sq-feet street-level facility  Transmedia Incubator space  Community co-working space  126 dedicated desks, 40 shared seats  Education center  Café  72-seat screening room  Media arts gallery  Editing suites  Library

HISTORY

IFP was selected as the developer and operator of the Media Center after a request for proposals was issued by NYCEDC in partnership with the Mayor’s Office of Media & Entertainment in March 2012. IFP has pursued its mission of sustaining innovative content creation and community building for 35 years through its support of the production of 8,000 films and 22,000 filmmakers. Each year IFP presents the Gotham Independent Film Awards and brings filmmakers and industry reps together at Independent Film Week. IFP also publishes FILMMAKER Magazine. On October 1, 2013, Mayor Bloomberg and other officials along with IFP officially opened the building.

MEDIA CENTER ORIGINATORS

Katherine Oliver Katherine Oliver is the commissioner of the New York City Mayor’s Office of Media and Entertainment, which consists of the Office of Film, Theatre and Broadcasting, supporting film and TV production; NYC Digital, which works to realize New York City’s potential as the world’s leading digital city; and NYC Media, the City’s official TV, radio and online network. Under Oliver’s leadership, the agency has worked to revitalize New York City’s entertainment and digital media industries with film and television now employing 130,000 New Yorkers and generating an annual direct spend of $7.1 billion.

As part of the strategy to diversify the City’s economy, the agency has led the way with innovative initiatives, including the “Made in NY” logo, awarded as a mark of distinction to qualified projects filmed in the five boroughs. The City of New York is the only city to provide free advertising in subways, in Taxi-TV and on bus shelters to eligible productions through its Marketing Credit. Oliver has also established an array of workforce development and educational programs, like the “Made in NY” PA Training Program, and overseen the creation of the “Made in NY” Media Center, a centralized hub for the media industry to collaborate.

Prior to her appointment, Oliver served as General Manager of Bloomberg Radio and Television.

3 Joana Vicente has served as Executive Director of the IFP for five years, where she has advanced its 35-year mission of sustaining innovative content creation and community building across multiple programs. Under Vicente's leadership, the IFP was selected to develop and operate the Made in NY Media Center by IFP in partnership with the Mayor's Office of Media and Entertainment and the New York City Economic Development Corporation.

Prior to the IFP, Vicente and her partner produced/executive produced over forty films by such acclaimed directors as , Miguel Arteta, , Hal Hartley, , , and . She has co-founded three separate and unique film production entities over the course of her career. These include Open City Films, Blow Up Pictures, the first digital production company in the United States, and HDNet Films, an award-winning digital production company founded with and Todd Wagner.

Vicente's films have garnered numerous accolades and awards, including twenty-three Independent Spirit Award nominations and four wins. In 2007, she was the recipient of the Made in NY Award for individuals who have made outstanding contributions to New York City's entertainment industry. Vicente graduated from the Masters program at The Catholic University of Portugal with a degree in Philosophy and began her career as the press attaché for the Portuguese delegate-and former Prime Minister of Portugal-at the European Parliament.

MEDIA CENTER LEADERSHIP

Joana Vicente, Executive Director IFP and Made in NY Media Center by IFP Brent Hoff, Programming Director and Artist-in-Residence Andrea Baker, Managing Director, Operations & Administration Nekisa Cooper, Producer, Education Programs Sabrina Dridge, Community Manager

ADVISORY BOARD

Jon Miller, Chair, former Chief Digital Officer, Chairman and CEO, Digital Media Group for News Corporation and former Chairman and CEO of AOL Jeanne R. Berney, Film Marketing & Distribution Consultant Anthony Bregman, Secretary, Founder/Film Producer, Likely Story Jess Cagle, Editor-in-Chief, Entertainment Weekly Mark D’Arcy, Global Director of Creative Solutions, Facebook Philipp Engelhorn, Founder, Cinereach Hunter Gray, Film Producer, Artists Public Domain, Inc. Ted Hope, San Francisco Film Society Jewell Jackson McCabe, President, President, JJMcC Associates James Janowitz, Partner, Pryor Cashman LLP Andrew Karpen, Co-CEO, Focus Features Jeffrey Kusama-Hinte, Chairman, President/Film Producer, Antidote International Films, Inc. Craig Nevill-Manning, Engineering Director, Google Sheila Nevins, President, HBO Documentary Films Katherine Oliver, Commissioner of Mayor’s Office of Entertainment & Media

4 Stephan Paternot, Co-Founder/Chairman, PalmStar Entertainment Marc Schiller, Founder and CEO, BOND Strategy and Influence Sharon Solomon, Managing Director, Market & Client Strategy, RBC Capital Marke Lance Weiler, Filmmaker/Founder, WorkBook Project

BUILDING AND LOCATION HISTORY

DUMBO has long been home to individuals and companies with equal parts creativity and business acumen. The combined density and diversity of the neighborhood, and New York City as a whole, allows us to tap into an abundant wealth of knowledge and industry – from Madison Avenue to Wall Street and the Tech Triangle to independent content creators all over our bustling city.

Historically, 30 John Street has been home to creative types. Starting with Arbuckles Ariosa Coffee in the late 1800s, the building was originally home to a growing coffee factory. The Arbuckle Brothers, inventors in their own right, designed a machine that efficiently roasted, ground and packaged coffee for mass distribution. In later years, the space had subsequent incarnations as a whiskey storehouse for the Kinsey Distilling Company and a warehouse for A&S, Brooklyn’s leading department store. In the latter half of the twentieth century, the space was repurposed for offices and studios for creative professionals.

As home of the Media Center, the space will return to its original function as a site for manufacturing—but this time around, the incubator at 30 John Street will brew stories and ideas. And instead of products leaving the doors via railway car or ship, these digital creations will be beamed around the world to be uploaded, downloaded, streamed—and perhaps even shown on a local screen near you.

ARCHITECTURE & DESIGN

The Made in NY Media Center by IFP, designed by MESH Architects, is a multi-disciplinary creative space with over 20,000 square feet at 30 John Street in Dumbo, Brooklyn. The space was until recently a split-level shipping/receiving/truck parking area. The lower area becomes the large incubator and the upper area a short- term open workspace. Support programs are wrapped around: classrooms, conference rooms, editing rooms. Major shared amenities are staged as dramatic pavilions within the space: screening room, library, cafe, and rest rooms. Each of these has a different form of media and dramatic lighting. The centerpiece is the screening room, which has a continuous, wrap-around media projection wall on the outside and a warm interior of felt and reclaimed wood.

This is a prime example of a new way of working. Teams and individuals will develop media projects in new ways here. As in many of the co-working facilities that are springing up, a large number of creative people share a space -- working independently yet forming a community. In this case we want to promote partnerships and learning, as our collaborators branch into all forms of digital media.

ABOUT IFP The Independent Filmmaker Project (IFP) is the premier advocacy organization for independent filmmakers, championing the future of storytelling in the digital age by fostering a vibrant and sustainable independent filmmaking community. IFP has supported over 7,000 films and offered resources to more than 20,000 filmmakers over its 35-year history, developing 350 new feature and documentary films each year. IFP represents a growing network of 10,000 filmmakers in New York City and around the world.

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IFP guides filmmakers in the art, technology, and business of independent filmmaking through its year-round programming and with the introduction of the state-of-the-art Made in NY Media Center by IFP, a new incubator space developed with the Mayor’s Office of Media and Entertainment, where storytellers from multiple disciplines, industries, and platforms create, collaborate, and connect. Other programs include Filmmaker Magazine, Independent Film WeekTM, EnvisionTM, The Gotham Independent Film AwardsTM, and the Independent Filmmaker LabsTM.

Founded in 1979, IFP is the largest and oldest not-for-profit dedicated to independent film. More info at www.ifp.org.

ABOUT MAYOR’S OFFICE OF ENTERTAINMENT & MEDIA The Mayor’s Office of Media and Entertainment consists of the Office of Film, Theatre and Broadcasting, facilitating and supporting film and TV production throughout the five boroughs; NYC Digital, which works to realize New York City’s potential as the world’s leading digital city; and NYC Media, the official TV, radio and online network of the City of New York. The agency’s mission is to streamline government communications by making information accessible, leveraging technology to aid in the transparency of government and by supporting relevant media and entertainment industries in New York City.

PRESS CONTACTS:

For interviews, photos, logos, headshots and other press collaterals:

Lindsay Arden Firestone, PMK•BNC t. 212.373.6131 [email protected]

Jody Arlington,Director of Communications, IFP m.202.316.4316 [email protected]

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