Title 1 The 2013 Report — Presented by the NYC Mayor’s Office of Media and Entertainment MOME Report 2 The 2013 Report — Presented by the NYC Mayor’s Office of Media and Entertainment “You get great inspiration just walking the streets here in New York City. The best crews are here…the best talent. So, whatever your budget is, you can make it work here.” Spike Lee, Filmmaker Title 7 Contents

Mayor Michael R. Bloomberg Deputy Mayor Robert K. Steel Mayor’s Office of Media and Entertainment Commissioner Katherine L. Oliver First Deputy Commissioner Todd Asher 1 4 Deputy Commissioner John Battista Introduction Community Chief Digital Officer Rachel S. Haot NYC Media General Manager Diane Petzke Page 1 outreach & education Associate Commissioner, Marketing and Strategic Partnerships Allie Kleva, Page 15 Associate Director, Interactive Marketing and New Media Jorge Hernandez Press Secretary Marybeth Ihle Project Manager and Special Assistant to 2 Commissioner Shaina Horowitz Growth of an industry 5 Special thanks to Page 7 Spotlight on Broadway George Clooney Andre DeShields Jon Kamen Page 19 Heidi Klum Gary Martin Sheila Nevins Anna Novick Jono Oliver 3 Steve Rabinowitz Open for business: Doug Steiner 6 Spencer Tucker Harvey Weinstein workforce Digital drives growth

Michael Beirut, Designer, Pentagram development Page 25 Aron Fay, Designer, Pentagram City Hall Photography Department and training Heidi Mitchell, Author Next Millenium Productions Page 11 Download the full Media Report at www.nyc.gov Looking7 ahead New York City’s Media Report Copyright © October 2013 The City of New York Page 29 Design by Pentagram Set in Neue Haas Grotesk Display Pro and Chronicle Text G2 MOME Report 1 Introduction 2

A star is reborn In Mayor Bloomberg, however, New York found a In the summer of 2002, when Michael R. Bloomberg Mayor whose own background was in the media appointed Katherine Oliver as the Commissioner business. Recognizing the vital importance of the of the Mayor’s Office of Film, Theater & Broadcasting film industry to the City’s economic future, he (MOFTB), three decades of MOFTB’s work in New was eager to turn the situation around. He chose York City was at risk. Founded by Mayor John V. Katherine Oliver to lead the charge. A former Lindsay in 1966, as the first agency of its kind in the journalist turned broadcast executive, Oliver, as world, MOFTB’s mission was to reinvigorate the General Manager of Bloomberg Radio and Tele- film and television industries, which though born vision, had spent the 90s building and running and once thriving in New York, had largely moved Bloomberg’s worldwide broadcast operations. She away. During the late 60s and the early 70s, MOFTB not only understood media and production, she helped spark a dramatic increase in film and tele- knew how to make things happen. vision production in the City’s streets and public spaces, giving rise to a vibrant industry throughout Oliver faced an unprecedented challenge as the five boroughs. New York film production during Commissioner of MOFTB: not only to help revive this period changed the face of American filmmaking. the City’s ailing production business, but to help Introduction In iconic movies from Rosemary’s Baby and Mid- guide it to a place of even greater growth. The night Cowboy, to Taxi Driver, The Godfather and process began with a return to basics, a few crucial Ghostbusters, New York City served not only as a steps to rebuild the core strengths of the agency. backdrop, but as a leading character. These films gave When the Mayor’s Office was established in 1966, the world a sense of New York’s grit and determination, it was driven by a simple yet powerful idea: cut a city where cops hurtled through bustling streets the red tape. Instead of multiple approvals from chasing bad guys beneath the Brooklyn El, where different agencies, there would be a single, speedy, iconic skyscrapers set the stage for a greedy Wall “one-stop shop” for location permits. Street tycoon’s fall from grace, and where a neurotic, bespectacled Woody Allen could win a beautiful But in 2002, MOFTB “was still using electric type- girl’s heart beneath the Brooklyn Bridge, and create writers and processing permits by hand,” Oliver a legendary romantic comedy in the process. recalled—a system that could take as long as several days. Within one month of her arrival, her new But by 2002, the gains of the previous decades were team moved the application online, and the office being seriously threatened. Film and TV production began turning permits around in a matter of hours had grown ever more competitive and focused on rather than days. She put out the word that New the bottom line, with producers becoming cautious York was “willing to pull out all of the stops” to at- of the logistics and costs of production in New tract producers. Having quickly brought the agency York City. If studio heads saw “New York” written into the 21st century by modernizing its moribund as the setting for a film or TV script, one producer permit-processing, Oliver looked to larger initia- recalled of that time, they would often cross it out tives that would carry forward the original premise and insist the film be shot elsewhere. The industry of the Mayor’s Office of Film, Theatre and Broad- perception was that the cost was simply too high, casting: to build a city agency whose mission was the logistics nearly impossible to overcome. And make it easy for filmmakers and television produc- the economic downturn of the time, compounded ers to shoot in New York. Underpinning these new by the after-effects of September 11th, did not help initiatives was a straightforward concept: the belief 1 the City’s image. that companies and individuals doing business MOME Report 3 Title 4 MOME Report 5 Introduction 6

with the agency should be treated like customers, televisions—to more than 125 different productions, “I started my company in New afforded the same consideration and approached translating to some $20 million in free media. In with the same can-do attitude that any business exchange, these productions, have donated nearly would bring to its customer base. For a city agency, $1 million to local cultural organizations that focus York City because I live in generally characterized by bureaucracy and laby- on youth and the creative arts. The framework was rinthine systems, this was groundbreaking. set for a dramatic expansion not only of location New York City. And I love New shooting in the City but of studio-based production By 2003, MOFTB had launched an expansive web- as well. Producers now knew that they could look to York City. To me, this is the site, www.nyc.gov/film, filled with useful features the Mayor’s Office of Film, Theatre and Broadcasting such as: a permit resource center; listings of public not only for their permits, but for a host of other and private resources from stages and studios to customer-friendly and budget-friendly initiatives. capital of everything and one recording facilities and equipment rental houses; tips for being environmentally friendly; and a of the greatest cities on earth. ” monthly electronic newsletter. The agency website, brimming with information about shooting in Harvey Weinstein, Co-Chairman, NYC, not only aided production staffs but served as a valuable marketing tool.

The Weinstein Company One particularly innovative feature on the web- site was an online catalog of more than a thou- sand searchable images of city-owned locations throughout the five boroughs, including beaches, bridges, courthouses, parks and intersections. Now filmmakers from around the world could scout potential locations in New York City without leaving their desks. And to make the filming pro- cess even easier, Oliver instituted a “concierge” service, hiring an experienced location scout who could provide knowledgeable advice to producers shooting in the City.

Determined to add cachet to production in New York, Commissioner Oliver devised a marketing program that would distinctively brand films and TV shows shot in New York. With an iconic logo that harkened back to NYC’s subway token design— and that would be prominently displayed in pro- Made In NY Makes Its Mark individuals…”. In 2006, in cele- The “Made in NY” logo, designed bration of its 40th anniversary, duction credits—Oliver’s “Made in NY” program by @radical.media, quickly the agency partnered with ensured that the world would know when movies, became a symbol of homegrown publishing house Rizzoli to sitcoms, dramas, and documentaries were created talent and pride. The agency release SCENES FROM THE created a line of apparel featuring CITY, a coffee table book on in New York. But the “ Made in NY” marketing the logo, launched official walking location filming in New York credit did more: it provided free outdoor media— tours of famous film locations City from 1966–2006. The book and eventually inaugurated an was edited by renowned author/ from bus shelters and subway stations to taxi-cab awards program to honor architect James Sanders. MOME Report 7 Growth of an industry 8

Hollywood on the Hudson In the Spring of 2009, Commissioner Oliver was presented with a new opportunity—to manage NYC Media Group, the City’s network of four television channels and one radio station. With new leadership at the helm, the network refocused its programming to inform, educate and entertain New Yorkers about the City’s diverse people and neighborhoods, government, services, attractions and activities. Newly branded as NYC Media, Oliver and her team sought to define the personality and purpose of each station: NYC life, NYC gov, NYC world, and NYC Drive. The industry now generates a direct spend of $7.1 billion, an increase of over $2 billion dollars Now, with two agencies to oversee and a staff that since 2002, according to a study released by the tripeled in size, Commissioner Oliver recognized Boston Consulting Group in May 2012. The sector the need for a overarching agency—one whose staff now employs 130,000 New Yorkers, an increase would be charged with supporting not only the of 30,000 jobs since 2004. This growth has been Office of Film, Theatre and Broadcasting’s needs accompanied by private infrastructure investment but also NYC Media’s. Eventually, the two entites and expanding studio and post production capacity. combined with NYC Digital to become the Mayor’s In recent years, New York City has averaged 200 Office of Media and Entertainment, or as it’s feature films, and in the 2013–2014 television sea- known by its City anagram, MOME. son, 27 episodic series are expected to be produced within the five boroughs. In 2002–2003, only seven MOME’s initiatives and incentives have visibly series were based here. transformed film and television production in New York, creating the basis for a newly invigorated Existing film and TV studios added new sound- industry in the five boroughs. stages and facilities, including the first ever backlot on the East coast. New studios were built from the Starting with a commitment to make it as easy as ground up. New York’s film and television industry possible to film in New York City, the agency solidified its place as a major contributor to the streamlined the permit process system, cutting economic vitality of the city, employing more than time, and eventually allowing productions the 130,000 New Yorkers and supporting 4,000 Growth of an industry ability to apply for their permits from any computer ancillary businesses. with Internet access. Productions filming in the City could now expect assistance from the City of At the same time, the “Made in NY” marketing New York in every stage of their project, from effort was ramping up. Leveraging existing city script to screen. The agency became known for its assets in an effective and cost-conscious way, the policy of always saying “yes,” helping productions “Made in NY” program began offering substantial achieve elaborate sequences while at the same promotional benefits to films and TV shows that time maintaining public safety and limiting incon- produced at least three-quarters of their work in venience to local residents and businesses. the five boroughs. Free media—splashed across bus 2 shelters and subways, flashing on the city-owned MOME Report 9 Growth of an industry 10

TV production grew by 2013 nearly 82 percent, “There is no other place to shoot driving most of the sector growth with dramas, ‘Project Runway’ than in New York reality and talk shows. City because New York City is the fashion capital of the world... And therefore, we had to do it here.” ­Heidi Klum

television station, NYC-TV—has been co-branded Yard’s Steiner Studios opened its doors, eventually with the “Made in NY” name and logo, a symbol welcoming hit shows like “Damages” and “Board- that serves as a Good Housekeeping seal of approval walk Empire”. In 2006, Silvercup Studios in Long for city-made productions. The logo has appeared Island City, Queens, unveiled plans for a $1 billion 2002 in the end credits of some 300 film, television and production facility that would bring television shows web productions. like “Ugly Betty” and movies like Music and Lyrics to its stages. And they’re all still growing. Kaufman Meanwhile, hundreds of small businesses, from Astoria, home of “Sesame Street” and “Orange is restaurants and trucking companies to florists, the New Black” expanded, and today has plans to lumber yards and prop houses have benefited from expand again and create a backlot. Steiner added five the upsurge in filming, especially with the addition new soundstages to its campus in 2012 and is look- of the “Made in NY” vendor discount card program. ing to further expand its already whopping 355,000 The discount card is issued to all qualified produc- square feet, making it the largest sound stage tions and remains valid for the duration of their outside of Hollywood. New York City, especially the shoots, offering discounts for their crews at more outer boroughs, has become a sort of Hollywood on than 1,000 participating vendors across the city, the Hudson, with hit shows such as “Elementary” including caterers, health clubs and car-rental and “Orange is the New Black” filming here. Even agencies. A companion “Made in NY” discount card classics, like “The Tonight Show”—absent from mobile app with GPS was launched in June 2010 New York for 40 years—are returning, with a new to make the benefits easily accessible while on set. studio in Rockefeller Center and a new host, Through the program, local vendors are able to Jimmy Fallon. connect with the productions filming in their area, where before they wouldn’t have any access In the coming months, moviegoers will see the to production business. streets of New York in the flashing images of the 267 feature films that were permitted by MOME Ultimately, business was so robust, the city needed in 2012, from Martin Scorsese’s The Wolf of Wall more studio space. In 2004, the Brooklyn Navy Street to Ben Stiller’s The Secret Life of Walter Mitty. MOME Report 11 Open for business 12 “The ‘Made in NY’ training program was designed to do two things— one is to diversify the film industry and the other is to provide job opportunities for low income and Open for business: unemployed New Yorkers in the workforce film and television industry. So that’s development & training an opportunity we want to open up to as many people as possible.” Anna Novick, Program Director at Brooklyn Workforce innovations

While watching a film or a TV show, viewers only Program developed in partnership with Brooklyn see the final piece of the puzzle, the actors on Workforce Innovations. It would not only help screen. Behind the scenes, productions are fuelled unemployed and underemployed New Yorkers by tens of thousands of workers doing everything have access to jobs in the industry, but by training from set construction to costume design. these PAs, they would serve help keep New York City neighborhoods film friendly by interacting To that end in 2006, the City of New York created politely with the community. “Made in NY” PAs the Mayor’s Task Force on Diversity in Film, are selected through a competitive process and Television and Commercial Production, with the complete an intensive five-week, hands-on skills dual goal of providing more resources for the training program taught by industry profession- city’s film and television industry and opening up als. Before certification, trainees work on actual new avenues of economic opportunity for the productions; after certification, they are given two city’s diverse population. years of job placement and career advancement support. To date the PA Training Program has One of its core elements was the highly lauded graduated more than 400 New Yorkers, nearly all 3 “Made in NY” Production Assistant Training of them people of color and/or from economically “Made MOME Reportin NY” PAs have 13 Open for business 14 worked on more than 2,000 productions

disadvantaged backgrounds. Graduates have been staff in cutting-edge technologies and software. placed as highly-qualified PAs on more than 2,000 This allows them to boost their competitiveness productions, from I Am Legend to “The Sopranos.” and enter new markets. In addition to enhancing Approximately 70% of graduates are still working employee engagement, the program covers 70%

full-time in production one year after completing of the cost to participating companies. In MOME’s the program. array of workforce training offerings business lead- ers —have not been overlooked, either. The agency Commissioner Oliver and MOME also worked with launched Strategic Steps for Growth for Media and Thomas R. O’Donnell, a former president of Team- Entertainment, a 9-month-long executive manage- sters Local 817, who passed away in 2012, to create ment program taught by, Al Lieberman, professor the “Made in NY” Scholarship Fund. Since the fall and Executive Director of New York University’s of 2008, five annual scholarships have been award- Stern School of Business’ Entertainment, Media ed to students pursuing baccalaureate degrees and Technology Program. The program allows at New York City College of Technology in Enter- small business owners to use their own companies tainment Technology, a program that promotes as case studies and connects them to a support the mastery of the systems, equipment and tech- network of advisors, other entrepreneurs and niques that drive film, television and theater public/private-sector resources to help them grow. performance production. Graduates receive an MBA-style education valued at $10,000 and walk away with a 3-year growth MOME recently worked with New York City’s strategy vetted by their classmates and network. Small Business Services agency to create “Made in On average, participants in the Strategic Steps NY” Media Employee Training, a grant program program have seen profit increase of 41 percent offering funding for media employers to train their after graduating. plus two thousand MOME Report 15 Community outreach & education 16

The mission of the Mayor’s Office of Media and economic engine for the city, MOME introduced Entertainment is not only to attract new business a PSA campaign entitled “Reel Jobs” in 2008. The to New York City, but also to nurture talent and campaign featured New Yorkers who worked be- prepare New Yorkers for real jobs in film, television hind-the-scenes in film and television production and media. To reach that goal, the Mayor’s Office including a makeup artist, cameraperson, editor, of Media and Entertainment launched a series of shop craftsman, electrician, first assistant director programs that reach children, students and New and location manager. The intent of the campaign Yorkers from all walks of life. was to inform New Yorkers that the production industry employed local residents and that it Blueprint for the Teaching and Learning of Film, wasn’t Hollywood crews shooting in their neigh- Video and New Media borhoods. The industry was growing and it was While the film and television production boom has critical to have the support of neighborhoods and been a welcome development for New Yorkers, it residents to keep New York City film friendly. has all occurred in a relatively short span. In order to sustain the level of local talent–whether it be The campaign was widely distributed on local actors, writers, directors, camera operators and television, in movie theaters, in taxi cabs, on so on–the agency recognized a need to reach New bus shelters and in subways. It was an effective York City children at a young age. And so in col- public awareness campaign that was refreshed laboration with the New York City Department of in 2012 to feature new local faces of the NYC Education, MOME and the Tribeca Film Institute, production industry. along with a committee of film and video teachers, industry, union and guild representatives, imple- Filming is Good for NYC mented the Blueprint for the Teaching and Learning In 2013, MOME embarked on a public awareness in the Arts: The Moving Image in classrooms across campaign to highlight the economic impact of the New York City. The Blueprint curriculum offers a industry. FILMING IS GOOD FOR NYC called standards-based, rigorous approach to teaching attention to the tax revenue generated by the film media arts based on benchmark grades. “This Blue- and television production industry–specifically, print recognizes the power of media arts in shaping $400 million dollars that translates to salaries for our culture,” said Joel Klein, Schools Chancellor thousands of local firefighters, teachers and at the time of the initial launch. “It outlines clear sanitation workers. This creative campaign was and concise expectations for teachers and students beginning in early elementary school and continu- ing through a commencement level, nurturing students’ creative talents and preparing them to Community be thoughtful and engaged audience members for these powerful art forms throughout their lives.” outreach & education With this program in place, New York City public school students will lead the next generation of filmmakers, directors, designers, grips and animators.

The Reel Jobs PSA In an effort to educate New Yorkers about the 4 importance of the entertainment industry as an The 2013 Report 17 Community outreach & education 18

and her team. To that end, the agency has produced Campaign against piracy “When you go into a neighborhood, over forty free panel discussions in all five bor- Piracy is a threat to the jobs of thousands of New oughs featuring industry insiders, professionals, Yorkers working in the creative industries, as well labor representatives and talent. The discussions as millions in lost revenue for the film, TV, music there is a balance that needs explore a wide range of topics within the media and fashion industries. Recent studies show that and entertainment industry and highlight the more than 140,000 jobs have already been lost to to be struck. You have to be aware employment opportunities in this thriving sector. content theft. The NYC Mayor’s Office of Media Past panels have featured stunt doubles, casting and Entertainment has been committed to that you are impacting people. directors, scenic designers and screenwriters shar- educating the public about the dangers of piracy ing their experiences and tips on breaking into the since 2007. Its creative and comedic public service entertainment industry. campaigns, created in partnership with the Motion It’s hard work. It’s long hours.” Picture Association of America, are designed to Community appreciation combat the creation, distribution and sale of pirated Jono Oliver, Director MOME is sensitive to the impact production has content and have been shown in movie theaters, on on residents and neighborhoods in New York City. television, online and in print. Because of this impact, MOME proactively works with studios and networks to identify creative ways to thank communities that have hosted “Made in NY” productions. MOME has partnered with numerous studios to present advanced screenings of feature films for residents in impacted areas. shown in subway cars and stations, on digital Partners include 92Y, New York Times, New York Resident appreciation screenings have included screens, bus shelters, newsstands and in various Magazine. Now, NYC life is watched by more than Men In Black 3, Extremely Loud & Incredibly Close, local media outlets. 1.5 million households each week, broadcasts New Year’s Eve, Pariah and American Gangster. to 18 million homes and has an demographically Additionally, MOME has struck partnerships with NYC Media diverse audience. companies like Starbucks to provide free givebacks As has been noted, NYC Media is the official network to residents in highly filmed areas. For example, of the City of New York, and controls four terres- Aiming to educate and inform New Yorkers on local during production of American Gangster, which trial channels and one radio station. NYC life, the issues the NYC Gov channel began providing more filmed for months in Harlem, MOME worked with flagship channel of NYC Media, is anchored by than 2,000 hours of live coverage of City Council Starbucks to provide free coffee for Harlem residents. signature original programming, like Secrets of hearings, more than any other city. NYC Media New York and $9.99. In addition to these perennial also produced a series of interstitials branded Walking tour podcasts favorites new programming was added to the Inform NYC, a Citywide multimedia campaign that Narrated by actors Julianna Margulies and Matthew slate including “Mr. Mayor,” a look at New York provides New Yorkers with access to useful infor- Modine, these free and downloadable podcast City’s mayors dating back to Mayor Robert F. Wag- mation about City services by answering the most walking tours offer listeners an informative and fun ner. NYC life also airs “Made in NY” Talks, a series frequently asked questions posed to 311. Inform way to learn about the rich and fascinating history of panel discussions focused on careers in film, NYC aired on all four networks and on NYC Media’s of film and television location shooting in New York television, the theatre and the digital sector— Video on Demand player, which features hundreds City. Following their cues, the podcasts take fans echoing the wider goals of MOME. Under Oliver’s of hours of content and thousands of videos. through lower Manhattan, stopping to point out the leadership the network also expanded its lineup historical, architectural and cultural background and offered media partners in the City’s creative Industry panels of shooting locations—from Ghostbusters’ iconic community an opportunity to distribute their New Community engagement and education have firehouse to the courthouse steps that “Law & Order” York centric content to a diverse local audience. always been important to Commissioner Oliver attorneys have been walking down for decades. MOME Report 19 Spotlight on Broadway 20

Since 2002, Broadway’s gross 2013 2009 2005 ticket sales have gone from 2012 2008 2004 2011 2007 2003 $707 million annually to $1.158 billion 2010 2006 2002

Spotlight on Broadway

Right up until the final days in office, the Bloomberg ries that focus not only on the stars of the stage but administration is still creating entertaining and the stages themselves and all those working behind educational ways to celebrate the media and the scenes to bring live theater to over 11 million entertainment industry in New York—including people in New York City each year. In fact, millions the heart of New York’s theatrical arts: Broadway. of tourists come to New York annually with Their latest initiative: Spotlight on Broadway, a Broadway being one of the greatest visitor destina- major legacy project and a gift from the City to the tions and tourists making up 63 percent of tickets. Broadway community, to be unveiled in October In the Spotlight on Broadway documentaries, the 2013 aims to do just that. The multimedia initiative theaters are the stars, and each is given its own 5 is built around the creation of 40 short documenta- video portrait, using archival images and footage MOME Report 21 Title 22 The 2013 Report 23 BroadwayTitle contributed 24 approximately $11.2 billion to New York City in the “The people who perform in 2012–2013 season Broadway theatres are emotional and spiritual historians. No other medium brings together the narratives of all peoples across the planet.” André De Shields, Actor

along with contemporary interviews that explore guide to the architecture of the theatres, the labor the theater’s architecture, the shows that have been unions and guilds who keep Broadway running performed there, and its place within the celebrated and the history of the Theater District. The mobile- history of Broadway. enabled website encourages visitors to explore the district’s history each time they venture to see In partnership with The Broadway League—the a Broadway show. A permanent installation—a national trade association for the Broadway indus- 24 x 16 foot in-ground map made of granite and try—the MOME shot in all 40 official Broadway steel displaying the names and locations of all theaters, and interviewed more than 100 theater 40 official Broadway theatres—on Duffy Square in professionals, including Angela Lansbury, Nathan the heart of Times Square provides a unique look Lane, Matthew Broderick, Kristin Chenoweth, at the district. Chita Rivera and Alan Cumming. Theater creatives like Tony Kushner and Julie Taymor are also Designed to educate and entertain the broadest featured. When viewed in its entirety, Spotlight on possible audience—from casual visitors to theatre Broadway acts as a master class in the Great White aficionados, those that are visiting the district and Way’s legend and lore; it is rare opportunity to see those that want to explore its history remotely— Broadway through the eyes of working creatives Spotlight on Broadway is a tribute to one of and the buildings that inspire them. New York’s greatest legacies, courtesy of a Mayor and a Commissioner who understand the The documentaries are available to view on importance of recognizing New York’s one of SpotlightonBroadway.com; there is an interactive a kind entertainment. 11.2 billion MOME Report 25 Digital drives growth 26

Digital drives growth

Since the rise of “Silicon Alley” in the mid-1990s, with the media and entertainment industry to the through the birth of social media in the middle of growing tech sector. Mayor Bloomberg formalized the 2000s, the technology sector has experienced these efforts with the creation of NYC Digital—a explosive growth—and New York City has emerged new agency within the Mayor’s Office of Media & as one of the world’s leading centers of digital inno- Entertainment to be helmed by the City’s first vation and enterprise. The number of employees Chief Digital Officer: Rachel Haot. at digital media companies has grown by 80 percent between 2007 and 2011, including the 3,000 In 2011 Mayor Bloomberg and Haot issued a employees at Google New York, the company’s strategic plan—the Digital Roadmap for New York second-largest office in the world. Simultaneously, City—that defined and outlined steps for New York venture capital deals in New York City tech firms City’s digital potential. The roadmap’s strategy was grew 52 percent—while decreasing in most other built on four major pillars: Access, Open Govern- regions in the country. Much of that growth is owed ment, Engagement and Industry. Developed in to steps that the Bloomberg administration has collaboration with a range of New York-based tech taken to help companies grow and attract talent. companies the roadmap outlined ways the City would connect New Yorkers to local government In 2010 Mayor Bloomberg and Commissioner and help them use innovative new technologies Katherine Oliver recognized the need to expand and programs. From meet-ups and hackathons to 6 the services and incentives the City had fostered job fairs and continued education—not to men- The 2013 Report 27 Digital drives growth 28

“ We Are Made in NY” Continued Education Initiative Components Want to get ahead? The city At the center of this campaign is a offers dozens of pathways new website, wearemadeinny.com, to success. which pulls together a number of city resources for job Master’s of Engineering at seekers and tech companies in Cornell Technion–funded in one location. part by a $100 million city grand and largely set in Google’s Expansion of the Made in NY NYC headquarters mark of distinction to digital companies that base 75 percent Urban Informatics graduate or more of development in the program at the NYU Center for five boroughs, have at least one Urban Science and Progress employee and 10,000 users or WE ARE MORE THAN monthly visitors Master’s Degree in Data Analytics at The School of 600 LOCAL Links for students, seniors Professional Studies , and novices to access free TECH STARTUPS and low cost digital education The Grove School of Engineering, HIRING FOR OVER training, and information on at the City College how to get involved in the local Daniella Jaeger Aurora Thornhill Zack Sears 2,000 JOBS technology community The Lawrence N. Field Center Kickstarter for Entrepreneurship Resources, benefits and at Baruch College programs to help startups grow in New York City Columbia’s Institute for Data Sciences and Engineering

The Mayor’s Office WE ARE MADE IN NY Jobs on the interactive Made in of Media and Entertainment tion resources for companies to develop and grow and solidifies digital and tech’s growing role in New Supports Innovation in To learn more, visit the Tech Industry in NYC NY digital jobs map, which The P-TECH Program for high

Michael R. Bloomberg, Mayor nyc.gov in New York City—the city’s golden age of digital York City’s diverse media landscape. Katherine L. Oliver, Commissioner plots locations of tech companies school and early college students media had begun. across the five boroughs. Any to gain exposure to careers in tech company can apply to be Information Technology Teaching students and professionals featured, and the map links We are Made in NY Among the many opportunities for young people directly to job listings MOUSE, a student tech training program In 2013, Mayor Bloomberg and the MOME to train for careers in tech, the city supports a The official list of over 1000 launched “We Are Made In New York,” an economic free CodeNow training program; the Academy for Made in NY tech companies NYC Generation Tech, a tech- entrepreneurship program for development initiative to support the city’s vibrant Software Engineering, a public high school that Events connecting New Yorkers hands-on learning and tech community by highlighting job opportunities teaches software coding; and Girls Who Code, a to digital jobs and celebrations mentorship for NYC high in the sector, celebrating the growing number of summer training program for high school sopho- of the sector school students NYC-based digital companies and providing access mores. Older students have loads of opportunities A crowd-sourced video to resources and programs that help both tech through new programs as well, from HackNY, a initiative encouraging Made in NY companies to film a short companies and novices grow. summer fellowship for engineering students, to a clip showcasing their workplaces, full Master’s of Engineering Program at the soon- teams and accomplishments— as well as why NYC is a great Digital companies that base at least 75 percent of to-launch Cornell Technion—the first class of place to start a business their development in New York City and have at students is based out of Google NYC’s headquarters A citywide awareness campaign least 10,000 users or monthly visitors can apply for while work is underway on the brand new campus with an estimated reach of the “Made in NY” mark, which has been expanded on Roosevelt Island. To date the combined efforts over 150 million impressions from the film and television industry. The ex- of the City’s wide array of educational opportunities in digital media and at outdoor locations including subways pansion of the “Made in NY” mark to local digital has empowered one million New Yorkers with and buses, featuring images of a companies imbues the same homegrown pride to tech and digital skills essential for success in diverse range of local startups the tech community that the local film and televi- today’s economy. sion community has long celebrated and signifies The Media Report 29 Digital drives growth 30

Digital Facts Between 2007 and 2012, job creation in New York City This includes traditional tech New York City’s share of the the number of private sector since 2007. hubs such as Austin; Cambridge, nation’s private sector jobs in NYC rose by about 4 MA; the Research Triangle; employment has reached its percent, compared to a 3 New York City also significant- and Silicon Valley. highest level in 20 years because percent decline nationally. ly outperformed its suburbs of the growth of the tech/ during this period. According to In September 2013 Economist information sector. Since 2007, when the Great Re- the Bureau of Labor Statistics, Dr. Michael Mandel released cession started, New York City’s private sector jobs actually a study entitled “Building a There are 262,000 workers in tech/information sector has declined by 3.8 percent from Digital City: The Growth and the New York tech/information grown by 11 percent, or some 2007–2012 in the New York Impact of New York City’s sector, contributing almost $30 26,000 jobs, adding $5.8 billion metro area outside the City. Tech/Information Sector.” billion annually in wages to the in additional wages to the econ- Tech/information jobs also The sector employees 262,000 local economy. omy. Indeed, these wage gains dropped by 6.9 percent in the people, representing 8% of accounted for two-thirds of the suburbs compared to an 11 New York City’s workforce, While the financial sector, growth in private sector wages percent gain in the City. growing even during the 2008 including real estate, is the most over that stretch. national recession. single most important engine The growth of Brooklyn’s of the New York economy, the Using a conservative estimate, tech/information sector has tech/information sector is now the tech/information boom outpaced every other large number two, surpassing the was responsible for roughly county in the country, with the private health care sector. one-third of the private sector exception of San Francisco. MOME Report 31 Looking ahead 32

Looking ahead

As the industry continues to evolve and embrace to the Independent Filmmaker Project (IFP), and new technology and distribution platforms, the in Fall 2013 Commissioner Oliver and her team will Mayor’s Office of Media and Entertainment is open the doors to the “Made in NY” Media Center looking ahead to ensure that the next generation of a centralized hub in Brooklyn’s vibrant DUMBO content creatives are prepared for future careers. neighborhood. Its mission is to provide workspace, educational programs and networking events for The Made in NY Media Center by IFP content creators and entrepreneurs. The center, In 2012 MOME, in partnership with the Economic housed in a 20,000-square-foot facility, brings Development Corporation, issued an RFP to find together professionals from the film, television, an operator to launch the “Made in NY” Media advertising, new media, gaming, marketing and Center, a physical space designed to provide learn- branding industries for collaboration and new ing and collaborative opportunities for New York- opportunities. Facilities open to the public include an 7 ers in new and old media. The RFP was awarded education center, a media arts gallery, a screening MOME Report 33 Looking ahead 34

room and a café, encouraging casual collaboration “New York City is home to some and discussion. The Made in NY” Media Center by IFP takes over of the most talented people on the landmark building originally designed in 1909 for the Arbuckle Brothers coffee roasting company. the planet. That talent pool has General Assembly, a leading global education company headquartered in New York, provides only increased over the past classes, workshops, and long-form educational programming covering technology, entrepreneur- ship, and design. Students and creative professionals decade, as film and TV production not only have a space to work and brainstorm new projects, they also benefit from the leadership of an now generates more than $7 experienced board, which includes HBO executive Sheila Nevins and Michael Barker, co-president of billion to the City each year and Sony Pictures Classics. “New York City’s technology and entertainment industries have never been more exciting than they are today, and our new “Made provides employment to more in NY” Media Center will help bring developers, entrepreneurs, and artists together to continue their than 130,000 people. That’s why growth,” said Mayor Bloomberg when the center was first announced. “With an estimated 1,000 tech the Mayor’s Office of Media and start-ups, close to 200 films and 164 television 20-acre Brooklyn lot, the school will host 400 and online series all ‘Made in NY,’ the media center students. Tuition is expected to cost less than half Entertainment was created— will help connect these industries and continue of most graduate film programs in the U.S. “This is economic growth in Brooklyn and across the city. a thriving sector of our economy,” said Commis- sioner Oliver. “Helping to establish this unique to support these industries and The “Made in NY” Media Center by IFP bolsters educational program right here in Brooklyn will be the future of New York City’s thriving media a lasting testament to our local creative industry.” its employees.” industry by supporting quality storytelling and innovation,” said Rachel Sterne Haot, New York The curriculum is expected to focus on the art and Mayor Michael R. Bloomberg City’s Chief Digital Officer. “Through powerful craft of cinema. Degree programs will include a events, programs and resources, the ‘Made in NY’ Master of Fine Arts for cinematography, directing, Media Center will help prepare New Yorkers for production and post-production, screenwriting jobs in the evolving media ecosystem and facili- and visual effects, and a Master of Arts in cinema tate cross-sector collaboration.” studies. Fellowships, residencies and mentorship programs will match students with filmmakers, The Graduate School of Cinema at the directors, animators and other production Brooklyn Navy Yard professionals. A film festival will showcase student In late 2012, MOME announced its support in the work, and an Urban Fellows Program will place planning, creation and financing of the first and graduates at Steiner Studios for nine months of only graduate school in the nation to be integrated hands-on experience. into a working film lot. Set in the Steiner Studios’ MOME Report 35 Title 36 The 2013 Report 37 Title 38

Photo credits Page 16: “Made in NY” Talk moderated by CornellNYC Tech campus on Roosevelt Is- Inside cover: Mayor Bloomberg and Media Todd Asher, held in conjunction with the land. Image courtesy of the Mayor’s Office. and Entertainment Commissioner Kather- Screen Actors Guild at Baruch College, ine Oliver pose for the cover of the April 23 August 13, 2013. Photo courtesy of Stacy Page 29: Mayor Bloomberg at Flickr head- edition of Variety. Photo courtesy of Variety. Jackson/SAG Foundation. quarters, May 20, 2013. Photo courtesy of the Mayor’s Office. Steve Buscemi, Polly Bergen and James Page 18: “ Piracy Doesn’t Work in NYC” PSA Gandolfini on the set of The Sopranos. campaign, 2011. Image courtesy of the May- Mayor Bloomberg at Google New York Courtesy of the Everett Collection. or’s Office of Media and Entertainment. headquarters, May 21, 2012. Photo courtesy of the Mayor’s Office. Pages 3 and 4: Commissioner Katherine Pages 21 and 22: View of Times Square. Oliver and Deputy Commissioner John Photo courtesy of Songquan Deng/Shutter- Page 30: Mayor Bloomberg with founder Rob Battista visit George Clooney on the set of stock.com. Kalin at Etsy’s Brooklyn headquarters. Photo Michael Clayton in 2006. Photo courtesy of courtesy of the Mayor’s Office. the Mayor’s Office of Media and Entertain- Page 26: Mayor Bloomberg announces ment. winners of Big Apps 2013. Photo courtesy of Page 32: The “Made in NY” Media Center by the Mayor’s Office. IFP in DUMBO, Brooklyn. Photo courtesy Page 6: The “Made in NY” Awards. Photo of the Mayor’s Office. courtesy of the Mayor’s Office of Media and Page 27: I “like” New York shirt at Facebook Entertainment. headquarters. Photo courtesy of the May- Page 34: ?uestlove with Mayor Bloomberg or’s Office. at the “Made in NY” Media Center by IFP in The “Made in NY” Logo, designed by @rad- DUMBO, Brooklyn, October 1, 2013. Photo ical media. Image courtesy of the Mayor’s Page 28: Seamless CEO Jonathan Zabusky courtesy of the Mayor’s Office. Office of Media and Entertainment. with Mayor Bloomberg and Rachel Haot, January 10, 2012. Photo courtesy of the The entrance to Steiner Studios in Brook- Page 8 (l to r): Brooklyn Chamber of Com- Mayor’s Office. lyn. Photo courtesy of Steiner Studios. merce President Carlos Scissura, Commis- sioner Oliver, Actress Gretchen Mol, Mayor “We Are Made in NY” 2013 campaign. Im- Pages 35 and 36: A scene from Boardwalk Bloomberg and Doug Steiner celebrate the age courtesy of the Mayor’s Office of Media Empire’s Brooklyn set. HBO/Courtesy of expansion of Steiner Studios, March 26, and Entertainment. the Everett Collection. 2012. Photo courtesy of the Mayor’s Office. Mayor Bloomberg with DJ Duo AndrewAn- Page 37: Mayor Bloomberg on the set of Law Page 14: 2013 “Made in NY” PA PSA cam- drew and Commissioner Katherine Oliver at and Order at Chelsea Studios, March 3, 2010. paign. Image courtesy of the Mayor’s Office NYC Connects 2012. Photo courtesy of the Photo courtesy of the Mayor’s Office. of Media and Entertainment. Mayor’s Office. MOME Report 39