HINDUSTANTIMES, 14 | nation | WEDNESDAY,JANUARY26, 2011

HOWHAPPY WHATMAKES ARE YOU? YOUHAPPY? Very happy Parents 74.6% 44.5% M: 46.1% F: 43.0%

Friends 27.1% M: 25.7% F: 28.1% Girlfriend/boyfriend 3.7% M: 4.4% F: 3.1% Money M F 73.6% 75.7% 7.8% M: 9.6 % www.hindustantimes.com/youthspeak Neither happy F: 6.0% nor unhappy 20.7% College 10.8% M: 7.8% F: 13.1%

Stateofmind Cities Work Full-time Full-time coveredin 5.4% Survey conducted by MaRS Agegroup student employed the survey M: 5.4 % Sample size: 10,000 F: 5.3 % 18-25 65% 17.5% 18 M F 20.8% 20.6% ■ Parents arethe most important source of happiness for young urban Indians ■ Aslightly higher percentage of males Unhappy (46.1%) than females (43%) saythey derivemaximum happiness from their 4.7% parents ■ Among the six big cities, Mumbai has the highest proportion (55.8%) of youth who derivemaximum happiness from their parents

HOWOFTEN DO M F 5.6% 3.7% YOUREAD YOUR HOROSCOPES? ■ About three quarters, 74.6%, arehappy and 20.7% areneither happynor unhappy ■ Jaipur has the highest proportion of Daily happyyoung people (91%) ■ Mumbai comes second with 89.5% 22.3% ■ 79.5% of youth saythey are M: 20.1% happy F: 24.7% ■ Guwahati and Bhubaneswarare the only unhappycities (43.5% and 47.3%, respectively). In every other city,more than 50% people arehappy

WHATISMOST IMPORTANT? Sometimes 47.9% Never 29.8% To be happy M: 47.0% 47.3% F: 48.7% M: 32.8% F: 26.6%

■ Morethan one in fiveread horoscopes daily; no wonder we have daily columns. To be rich ■ Kochi (61.2%) and (58.1%) have the 31.0% highest proportion of people who never read horoscopes, probably as aresult of the com- munist influence. To makeother people’s lives better 16.8% HOWWORRIED ARE YOUABOUT To live YOUR FUTURE? long 95% 4.2% Somewhat 42.8% OF INDIAN YOUTH ARE HAPPY ?

AJAY AGGARWAL/HT PHOTO 4.0% 16.5% 29.7% 48.7% F: M: 4.5% F: F: F: M: 17.2% M: 46.0% M: 32.2%

■ Young wants to be happyand rich, in that order Traditional values,modern outlook ■ One out of fiveyoungsters in both Delhi and Mumbai saytheir most M: F: important goal in life is to makeothers’ 39.4% 46.2% lives better ■ Bhubaneswaristhe only city where Alot GEN XGOALS: 80% want to be happyand rich; 84% areworried about their future young Indians rank service towards others higher than happiness and money 42.3% Praveen Donthi Mumbai with 89.5%happyyouth. Today, family is ajoy to come back to,” growth is helping the youth to go ■ [email protected] Ourcountry,likeany other,finds its says RBalakrishnan,chairman,Lowe beyond government jobs and pursue vitality in its young.But wheredothey Lintas Communication Group. their dreams. “Indian cities todayare ? oday’sIndian youth is comfortable derivetheir happiness from?Inthe sur- Mumbai leads the pack of big met- globalised. People can stayhereand DO YOUBELIEVE straddling different worlds. vey,almost half of the young –44.5%– roswith 55.6%ofyouth saying parents engageglobally.Theyhaveaccess to IN GOD? He/she is very happy, respects par- said parents aretheir source of hap- arethe source of happiness while in the best of both worlds and theycan T ents, believesinGod, readshoroscopes, piness. Friends come adistant second, Delhi, 45.4%think so. leadatruly glocal life,”saysGowda. No is rational, grounded, ambitious and with a27.1% vote share. Girl/boyfriends Confidenceinthe securitycoverpro- wonder Indian urban youth arepur- Yes money-minded –and, unlikeprevious hadtobecontent with 3.7%.Young India vided by parents reflects in 42% of suing happiness –80% of them want generations, not at all apologetic about says it’s all about loving your parents. youngsterssaying theyare only “some- to be happyand rich”. 90.6% anyofthese. Does thatmean the young areless what”worried about their future. A M: 88.4% Whatishappiness?For me it is play- independent now? “It means thatindi- better college, most people said, would- F: 93.0% M: F: ing with ‘saana bear’, my friend’sthree- vidualism is still afar cry,” says Vivek n’tmakethem happier. MORE ON WEB 45.6% 39.1% ■ Buzz on the street: Watch what young India year-old daughter.Charles Schulz sim- Kumar,professor of sociology, “When youbecome ateenager, you Not at all plysaid, “Happiness is awarm puppy”. Jawaharlal Nehru University. “Inthis understandthe unfairness of the world wants from life! Logonto Afriend, who’sjust come back from eraofglobalisation, when primordial –lackofauniform playing field and the www.hindustantimes.com/youthspeak 14.9% snow-cladKashmir,saysitcould be sentiments areatrisk, family remains importanceoffamily support,”says found in adownhill sledgeride. the most reliable source of securityand RajeevGowda, professor,Indian TALK TO US Happiness, it seems, is manythings. support,”headds. Institute of Management, . ■ Howhappyare you? Do youbelieveinGod? According to HT’syouth survey,con- To the question, what would make Then, what arethe youth most trou- Discuss these and other issues. Logonto ducted across 18 cities among 18-25- them happier,31.7% answered “more bled about –landing ajob or becoming www.hindustantimes.com/youthspeak year-olds, happiness is the soundtrack money” and 41%wished for“moresuc- successful?Almost 80% of people said of young India at the moment. Three cessful parents”. Finding romancewas they areworried about achieving suc- out of four young Indians (74.6%) said important only forameagre4.2%. cess or finding ajob. Tune into Fever 104 FM for further details theyare,yes, very happy. Another 20.7% Is it then all about loving your par- “The previous generation went on Hindustan Times’ Youth Survey said theyare neither happynor sad. ents’ money? “Today’sgeneration are throughtimes of scarcity. The youth No M: F: Pink CityJaipur is the happiest: 91% more friends with their parents unlike todaydon’t have to worry about sur- ON FRIDAY... M: 8.4% 15.0% 14.7% 6.5% F: 4.6% replied in the affirmative. Breathing the previous generation thatfeared and vival, so theythink about success,”says Career and money ■ Kolkata has the highest proportion of down its neck is Maximum City hadaformal relationship with them. Gowda. He thinks robust economic Rest: Don’t know people (30.8%) who arenot worried about their futureatall. ■ In Delhi, 88.4% of youngsters believeinGod; ■ The youth in Chandigarh aremost wor- in Mumbai, the figureis93% ried about their future; 64.8% saythey VOXPOP:RANDOM VOICESOFTHE YOUTH IN MUMBAI ■ Kolkata has the highest percentage of non- worry alot. believers (11.5%)

AASHIKA SADH 21 YEARS SAHIL VORA 21 YEARS Lawstudent Computer engineering student WHATWORRIES Achieving success MY IDEAOFHAPPINESS: Complete independence and MY IDEAOFHAPPINESS: Chilling with friends and family, YOUTHE MOST? watching my favourite footballteamwin. 48.8% freedom to do what Iwant to do. Howyou look IASK GOD FOR: My happiness and my family’shealthand IASK GODFOR: Everyone around me to be happy; that M: 54.7% F: 42.9% wealth. wayIwill be happy. 8.5% ICHECK MY HOROSCOPEBECAUSE: Ifind it interesting ICHECK MY HOROSCOPEBECAUSE: Sometimes when M: 3.6%; F: 13.4% Getting ajob —not because Ibelieveinit. youare going through tough times, youseek extrahelp. 31.6% What people IWORRYMOSTABOUT: All my relationships that I IWORRYMOSTABOUT: Notgiving something my M: 35.6% think about you have built over the years. best shot and then regretting later. F: 27.6 % 7. 6% M: 4.4%; F: 10.8% ■ 43% of Delhi youth are most worried about Methodology: Hindustan Times commissioned market research agency MaRS to conduct December 14, 2010. Target respondents –unmarried men (51%) and women (49%) in the 18-21 years achieving success the Youth Survey among 10,000 urban youth in 18 state capitals and major towns across India —Delhi, and 21-25 years age groups —wereadministered astructured questionnaire. About 65% of the Others: 3.5% ■ In Mumbai and Bangalore, , Jaipur, Chandigarh, Ludhiana in the north, Kolkata, Patna, Bhubaneswar, Guwahati and respondents were full-time students. The rest were almost equally divided between students who the figurerises to 60% Ranchi in the east, Mumbai, Pune, Ahmedabad and Indoreinthe west, and , Bangalore, were employedpart-time and people who were employedfull-time. Their answers were collated and and Kochi in the south. The field work wasconducted between November 10 and analysed using appropriate statistical tools. GRAPHICS: MUKESH SAH HINDUSTANTIMES, MUMBAI FRIDAY,JANUARY28, 2011 | nation | 19 Theresponsible hedonists GOLDRUSH Most saynotogovtjobs

KumKum Dasgupta kerafter job security?” ■ [email protected] If the young areambitious, they’re cautious too.While 74.1% don’t aspire is online avatar is Guitar foragovernment job,itremains apop- George.Till afew yearsago,his ular option (25.9%). “Insmaller cities ambition wastobecome apro- with hardly anyopportunity, a sarkari H fessional guitarist.Now,five job ensures financial security,”says www.hindustantimes.com/youthspeak days aweek, Guitar Georgeaka Pritha Kumar,19, astudent from Ranchi. Subhayu Mukherji, 24, is aBeatles-lov- The survey shows thatthe next two ing and Steve Jobs-worshipping “techie” most sought-after positions are: being at CognizantTechnologies in Kolkata. aCEO in amultinational corporation “It’s all very dandy when youdogigs (18%) and aself-employedprofession- in college. But there’snomoney,” al (17.8%). Unsurprisingly,very few Mukherjisaysabout his first love. (6.7%) want to join politics or the social Career &money Cities LikeMukherji, about 42% of young sector (8.3%). And there’snot much Full-time Full-time coveredin Indians saysalary is their main moti- rush forforeign jobs. Agegroup students employed the survey vation while selecting acareer.And sur- Santanu Gupta, whoteaches eco- Survey conducted by MaRS prise! The young in communist Kolkata nomics in XLRI, Jamshedpur,says, Sample size: 10,000 18-25 65% 17.5% 18 (47%)and Kochi (67%)are moremoney- “Salaries and prices areequalising.” minded than their counterparts in Delhi Agrees Narayan: “Expensiveforeign (46%), Mumbai (31%), Bangalore(30%) courses don’t alwaystranslate into high- Chennai (29.9%), Bangalore(30.2%) and er salaries.” Hyderabad(27.6%). However, when it comes to invest- “Kolkata’straditional mindset is ing,the tech-savvy,post-reforms chil- changing due to the boom in the retail dren depend on their parents (73%) and and IT sectors. Youngsterswho migrat- not professional financial advisers. ed from the cityare also influencing Similarly,for career advice, 75%Indians attitudes back home,” says Anirudha depend most on their families. “But Dutta, executivedirector,CLSA, an after Class 12, its the peer group and equitybroking and financial-services online communities,”adds Narayan. group.“In Kochi, it’s the positiveGulf Palash Krishna Mehrotra, whose outlook and the tourism boom.” forthcoming book, Butterfly Generation, “When people aredependent on their is on young India, says it’s surprising salaries, when thereislittle social secu- thatdespite adifferent mindset, the rityand the job marketiscompetitive, youth arestill connected to their par- money, not creativity, will be the obvi- ents. “The Babri demolition wasour ous career motivation,”saysSusmita first brush with radicalism. Iremem- Dasgupta, whoteaches at Jawaharlal ber afriendreplacedhis Springsteen Nehru University’sAcademic Staff poster with an ‘Om’.Iwas shocked. But College. “Securejobs arealso seen as Ithink the reforms process put us back low-salarytraps.” on the right track,”saysthe author. Moneyaside,Delhiyouth want agood Despite economic growth, 52.3% job title and security. “The Capital wor- remain financially unsatisfied. Kolkata ships power, so agood designation mat- again tops the list. Gupta calls this the ters,”Dutta explains. Only Bangalore “call centre” mindset –atleast in the (33.7%) considersjob securitymore first two yearsoftheir jobs when they importantthan salary —not surpris- want to only spend on themselves. Yet, ing sinceBangaloreborethe brunt of the good news is that53.7% of young- the 2009 economic meltdown. sterssave. Their biggest spend is on Mumbai-based Sreeram Narayan, cell phones and food. 23,who worksfor Oracle Financial “This young India is highly motivat- Services, however, is upbeat: “There’s ed and confident. Iwould call them no dearth of opportunities. So whyhan- responsible hedonists,”saysDutta. VOXPOP:RANDOM VOICESOFTHE YOUTH IN MUMBAI

TASHA KAPOOR 21 YEARS Senior social media analyst AT JOB INTERVIEWS: Apartfromthe money, the work environment is very important. Iwant to work around people Ican learn from. IWANT TO BE: Asuccessful public relations executive. MONEYISIMPORTANT BECAUSE: Iwant to have an independent and lavish life. Iwant all the good things –brands,servants. FORFINANCIAL ADVICE: Iturntomyfather. He is the only one who can solvethese problems and Itrust him.

KARAN MHATRE 21 YEARS Engineering student AT JOB INTERVIEWS: Moneyisimportant but not as important as the experience and the opportunities Iwill be getting. IWANT TO BE: Agood managerial post in the companyIwill work for. MONEYISIMPORTANT BECAUSE: In acity likeMumbai youneed to earn asubstantial amount to be able to supportabasic lifestyle. 41.6% FORFINANCIAL ADVICE: Iturntomyfather. He will be able to guideme. Methodology: Hindustan Times commissioned market research agency MaRS to conduct the Youth Survey of young Indians believe among 10,000 urban youth in 18 state capitals and major towns across India —Delhi, Lucknow, Jaipur, Chandigarh, salary is the most important Ludhiana in the north, Kolkata, Patna, Bhubaneswar, Guwahati and Ranchi in the east, Mumbai, Pune, Ahmedabad and factor while choosing Indoreinthe west, and Chennai, Bangalore, Hyderabad and Kochi in the south. The field work wasconducted between November 10 and December 14, 2010. Target respondents –unmarried men (51%) and women (49%) in the 18-21 years acareer or ajob and 21-25 years age groups —wereadministered astructured questionnaire. About 65% of the respondents were full- time students. The rest were almost equally divided between students who were employedpart-time and people employedfull-time. Their answers were collated and analysed using appropriate statistical tools. RAJKRAJ/HT PHOTO WHATISTHE MOST IMPORTANT FACTOR WHILE CHOOSING ACAREER OR AJOB? DO YOUHAVETHE WHATISYOUR MONEY TO BUY DREAM CAREER? ■ 46.2% of Delhi youth and 31.1% of their Mumbai Company Job Job counterparts consider money the keyfactor in ALL YOUNEED? profile ??? title security Salary deciding on acareer Govt service ■ Among the 6big cities, Kolkata youth aremost motivated by money (47.2%) 25.9% Yes: ■ Youngsters in Kochi arethe most money-driven M: 26.3% in India: 67% saypay is the prime consideration Others, F: 27.3% CEOinMNC when seeking ajob 26.8% don’t ■ Facing challenges? Being creative? Bunkum, 18% know/ for, only 4.8% saythese arethe main criteria can’t say ■ Both males and females aredriven by the same impulses and thereisn’t much difference between Self-employed their choices 13.7% No: 17.8% M: 53.4% 52.3% F: 51.2% Entrepreneur 12.6% 14.1% 18.0% 41.6% 12% M: 12.2%; F: 12.9% M: 15.1%; F: 13.1% M: 16.9%; F: 19.1% M: 42.2%; F: 19.1% Not sure: NGO M: 20.2% 20.9% F: 21.5% 8.3% DO YOULIVE WITHIN YOUR MEANS? Mobile phones 39.6% WHATDOYOU SPEND Spend more ■ Chandigarh (43.6%), Mumbai (40,4%) and Politician than my YOUR MONEY ON? Delhi (40.1%) have the highest percentage of income/allowance financially-satiated youth 6.7% ■ Cell phones, clothes and eating out, in that order, are ■ In all but four cities, men have moremoney 21.4% the three largest items of expenditure for Young India to spend. In Delhi, morefemale (44.1%) than Clothes ■ One out of three people in Mumbai spends most of male (35.7%) youngsters saythey have Overseas M: 21.5% Eating out 22.6% their money on clothes enough money to buy all they need F: 21.4% 22.6% ■ In Bangalore, eating out accounts for the most ■ In Delhi and Mumbai, the number of young- 6.5% important item of expenditurefor 40.3% of people sters who saythey have enough is only mar- ■ Among the six big cities, Bangaloreans spend the ginally lowerthan those who saythey don’t Save some least on clothes money ■ Just about 2% of youth overall spend most of their Others, M: 53.0% money on sports &gyms and on boyfriends/girlfriends don’t know/ 53.7% F: 54.5% MORE ON WEB can’t say ■ Buzz on the street: Watch what young India wants Movies Personal from life! Logonto 4.8% Spend about 6.2% grooming Sports 4.6% www.hindustantimes.com/youthspeak as much Gifts My gf/bf and gym as my income/ Liquor 1.5% 1.1% 0.7% TALK TO US allowance 0.7% M: 21.2% ■ Howhappyare you? Do youbelieveinGod? Discuss 20.2% F: 19.2% these and other issues. Logonto www.hindustantimes.com/youthspeak 5.0% 0.4% 2.1% 0.8% 0.3% 5.5% 37.7% 22.4% 25.6% F: F: F: F: F: F: M: 7.4% M: 1.0% M: 1.0% M: 1.4% M: 1.0% M: 3.9% F: F: F: M: 41.4% M: 22.9% M: 19.8% Tune into Fever 104 FM for further details on ■ Among the six big cities, youth in Bangalore(64.2%) and Mumbai (62.8%) arethe thriftiest. Hindustan Times’ Youth Survey This could be afunction of the fact that they also get/earn moremoney ■ One out of three youth in Delhi (31.2%) and ■ There’s good newsfor India’s savings rate of 35%: Overall, 53.7% of youth save some Mumbai (30.1%) want govt jobs, 17.8% and money from their allowances/incomes while 20.2% spend as much as they earn/get, but in TOMORROW 18.9%, respectively,want to be self-employed good newsfor credit cardcompanies and personal loan providers, 21% of respondents live ■ 11.3% in Delhi want to be politicians beyond their means Sex&relationship ■ Only in Guwahati do the spendthrifts (65.5%) outnumber the savers (14%) GRAPHICS: MUKESH SAH HINDUSTANTIMES, NEWDELHI FRIDAY,JANUARY28, 2011 | 13

DURING SEX, DO YOUUSE DO YOUPLAN TO PROTECTION? MARRYTHE PERSON YOU LOVE?

Always 42.5% Yes M: 57.7% 58.8% F: 60.3% M: F: 41.5% 43.7%

Sometimes

No M: 21.8% 43.1% 19.2% F: 16%

Can’t say M: 20.6% www.hindustantimes.com/youthspeak 22% F: 23.7%

■ In Delhi, almost twoout of three (63.6%) M: F: youngsters plan to marry their partnered, 43.6% 42.5% while morethan one out of five(22%) don’t ■ Similarly in Mumbai, 64.3% saythey will marry their partnerd; 16.6% saythey won’t ■ 71.3% of females in Ludhiana haven’t yet Never decided. Given conservativesocietal values, is Sex&relationships Cities this aeuphemism for “no marriage plans”? 6.8% Full-time Full-time coveredin ■ Only 17.3% of youngsters in Chennai say Survey conducted by MaRS Agegroup students employed the survey they will marry their partners

Sample size: 10,000 18-25 65% 17.5% 18 M: F: WHICH 7.9% 5.3% STATEMENT Can’t say 7.6% APPLIES TO YOU? M: 6.9%; F: 8.6% Figures indicate percentage of Had sex before18 respondents saying “yes” ■ Among the big cities, Kolkata has the 64.8% 7.6% highest number of youth having unsafe Young Indians are sex (54.1% use protection sometimes) ■ In Delhi and Mumbai, 40.1% and 43.8%, still virgin while respectively,alwaysuse protection

DO YOUAGREE/ 7.6% DISAGREE WITH had sex before18 THE FOLLOWING? M: 8.2% F: 7% Agree Disagree Had sex after 18 Pre-marital sex is not a 27.6% big issue M: 52.3% 50.5% F: 48.5% 48.2% M: 46.2% F: 50.3% My wife/husband should be avirgin M: 65.1% 63.3% F: 61.4% 35.0% M: 33.1% M: F: F: 37.1% 31.1% 23.9% Live-in relationships areall right Still a virgin 37.4% M: 41.4% F: 33.1% M: 56.9% 60.9% F: 65.2% 64.8% M: 60.7% Homosexuality is acceptable F: 69.1% M: 23.0% 23.3% F: 23.5% 74.7% M: 74.9% F: 74.5% Divorce is not an option M: 62.1% 63.4% F: 64.9% Figures indicate percentage of respondents saying “yes” M: 35.8% 34.6% F: 33.4% ■ Premarital sex is most rampant in RONJOYGOGOI/HT PHOTO Indore: 92.5% of female respondents and ■ Afairly high degree of double standards 70.6% of men saythey have had it emerges. Half of Indian youth saypre-marital ■ In Delhi, 14.4% of males and 9.9% of sex is not an issue, yettwo out of three want a females had their first sexual encounter virgin for aspouse beforethe age of 18 ■ Half the youth areokay with pre-marital ■ 74.1% of Mumbai youngsters are sex, but only athirdapprove of openly virgins, reinforcing its image as acity advertising it through alive-in relationship wherethe youth aren’t sexually very active ■ Chennai and Mumbai emerge as the two Small-townIndiansare rocking most conservativecities among the Big Six

ODE TO PERMISSIVENESS 50% have unsafe sex; women moresexuallyindependent WHATISTHE MOST IMPORTANT FACTOR Sanchita Sharma hadsex beforethe ageof18. In Delhi, ent and knowexactly what theywant atip: More than your looks, moneyor WHILE CHOOSING APARTNER? ■ [email protected] one in sevenmen and one in 10 women from life, both economically and sexu- sexual prowess, what is likely to get hadsex forthe first time before18. ally.Theydowhattheywant and don’t youapartner is family background, Family background ...... 29% Looks ...... 16.5% ust because Islept with you, doesn’t Whatisdriving the sexual revolution giveadamn about what people say,” intelligenceand –yes –kindness. Intelligence ...... 22.6% Wealth ...... 10.4%

mean I’ll marry you,”actor Gul Panag in mufassil India?It’sthe media, says says Jha, whoproduced afilm about a Looks, predictably,are moreimpor- Kindness ...... 19.3% Don’t know/can’t say ...... 2.2% told her celluloid squeeze in the Prakash ad guru PrahladKakar,who describes single woman in acitythis year after tant formen (18.9%) than women J Jha-produced Turning 30!!! and pre- himself as aman of manyhats. last year’scritically-acclaimed politi- (13.9%) but the other parametersare dictably riled the Central BoardofFilm “Popular media, both films and tel- cal drama, Rajneeti. almost the same across genders. FEMALES MALES Certification, which demanded the pro- evision, impacts small towns farmore “It’s difficult to saywhether promis- And if youstill find yourself only and Intelligence Intelligence mos be censored to protect young India than the metros. While sleeping around cuityhas gone up or whether people lonely,you could consider moving to from such sluttytalk (harsher descrip- is no longer an issue in the city, scor- arejust talking moreabout having sex. IndoreorJaipur. 24.4% 20.9% torscensored). ing has become big in smaller towns. But speaking from the urban bubble Looks Looks The censorsgot it very,very wrong. And with women becoming moreinde- whereIlive, casual sexhas gone up in The Hindustan Times Youth Survey pendent and less stigmatised every- Delhi and Mumbai,”saysAnuja MORE ON WEB 13.9% 18.9% 2011 found thatlifeinsmall towns is far where, every town has become Peyton Chauhan, author of The Zoya Factor ■ Buzz on the street: Watch what young India Kindness Kindness moreadventurous and activethan in Place,” says Kakar,referring to Grace and Battle for Bittora. wants from life! Logonto the big,bad metros. Metalious’ 1956 novelofthe same name Notenough, however, areplaying it www.hindustantimes.com/youthspeak 17.9% 21.6% With the exception of Delhi and thathas become synonymous with safe. Astartling finding of the HT Kolkata, smaller towns arerocking with deep,darksecrets –lust, adultery,incest Survey is thatyoung India isn’t big on Family Family premarital sexual activity–and women and abortion –inaseemingly conser- latex. More than half of India’s youth TALK TO US background background aremorepromiscuous than men in vativesociety. usually have unsafesex,and only ■ Howhappyare you? Do youbelieveinGod? 31.3% 26.8% manycities.Indoreisthe pace-setter, If the people surveyed hadbeen mar- two in five(42.5%) alwaysuse Discuss these and other issues. Logonto with nine in 10 women (92.5%) surveyed ried (theyaren’t), amorecontempo- protection. www.hindustantimes.com/youthspeak Wealth Wealth saying theyhad premarital sex, com- rary comparison would have been But if youare one of those whohas pared to sevenin10men. Desperate Housewives.The sexual missed the starting gun and whonow 10.6% 10.1% In some cities, sexual encounters independenceisfar moremarkedin wants to be better positioned to beat Tune into Fever 104 FM for further details begin beforeyoungstersturn 18, with women. One in four women respon- the Durex Sexual Wellbeing Survey on Hindustan Times’ Youth Survey Don’t know/can’t say Don’t know/can’t say one in fivemen (19.7%) and one in six dents in Chennai saytheydon’t plan findingsofwomen in India on average 1.8% 1.7% women (16.6%) in Jaipur and one in to marry their boyfriends, compared having two sexual partnersand men, TOMORROW seven(15.2%) men and one in eight to one in fivemen. six –compared to nine forwomen and Habits &consumption Figures indicate percentage of respondents choosing each option (12.5%) women in Patna saying they “Women everywhereare independ- 13 formen in the United States –here’s ■ Delhi guys(24.5%) voted for kindness as the second-most important factor after family background (25%). The comparable figures for women are19% and 31.5%, respectively ■ Only 9.2% of Delhi youth rate wealth as the most important factor while choosing apartner. It ranks last in the menu of preferences. The corresponding figurefor Mumbai is 7.5% VOXPOP: RANDOM VOICESOFTHE YOUTH IN THE NATIONAL CAPITAL

MAKEPEACE SITLHOU 23 YEARS ANSHUM GROVER 25 YEARS Media assistant, Director,Rise to Shine, an event management EVER CHEATED ON YOUR PARTNER? Breakthrough, ahuman rights organisation, Delhi company, Delhi No: 37.5% Yes: 7.9% IDON’THAVEABOYFRIEND BECAUSE: Ihavenot found IDON’THAVEAGIRLFRIEND BECAUSE: Ihavenot found F: 6.3% anyone interesting lately the right girl M: 39.3% F: 35.7% MY IDEAOFMARRIAGE: Is companionship MY IDEAOFMARRIAGE: It is essential because youneed M: 9.3% IDON’TCHEAT ON MY PARTNER BECAUSE: It would someone who will supportyou in life hurthim IDON’TCHEAT ON MY PARTNER BECAUSE: She’ll suffer IT IS MOST IMPORTANT FORMYPARTNER TO BE: Wealthy, and Iknowthatifshe did it to me, Iwouldsuffer because Iamotherwise going to be brokeall my life IT’S MOSTIMPORTANT FORMYPARTNER TO BE: Intelligent Morethan half the respondents replied Don’t know/can’t sayordeclined to answerthis question ■ Among the six big cities, Delhi-ites cheat the most (10.3%). Males (11.5%) cheat only slightly Methodology: Hindustan Times commissioned market research agency MaRS to conduct 14, 2010. Target respondents –unmarried men (51%) and women (49%) in the 18-21 years and 21-25 morethan females (9.2%). In Mumbai, only 4.8% cheat and male cheats (6.4%) outnumber their the Youth Survey among 10,000 urban youth in 18 state capitals and major towns across India —Delhi, years age groups —wereadministered astructured questionnaire. About 65% of the respondents were female counterparts (3.1%) by afactor of two Lucknow, Jaipur, Chandigarh, Ludhiana in the north, Kolkata, Patna, Bhubaneswar, Guwahati and full-time students. The rest were almost equally divided between students who were employed ■ Talking of big cities, Bangaloreans arethe most faithful while Jaipur youngsters (30.9%) arethe Ranchi in the east, Mumbai, Pune, Ahmedabad and Indoreinthe west, and Chennai, Bangalore, part-time and people employedfull-time. Their answers were collated and analysed using appropriate most unfaithful. Only 3.7% Bangaloreans admitted to cheating Hyderabad and Kochi in the south. The field work wasconducted between November 10 and December statistical tools. GRAPHICS: MUKESH SAH HINDUSTANTIMES, NEWDELHI SATURDAY,JANUARY29, 2011 | 15 Notrebels, but Mama’s boys andgirls DESI KIDS Tastes areveryIndian

IshaManchanda And howdoyoung Indians spend www.hindustantimes.com/youthspeak ■ [email protected] their sparetime?Bywatching TV (34.3% list this as their favourite spare t’sageneration thatloveshang- time activity), spending time with ing out with friends, shopping friends(18.4%)and listening to music and television,enjoys (16.9%). But reading (8.5%), surfing the Bollywood films and filmy internet (8.4%)and sports (4.2%) aren’t music,doesn’t exercise too very popularpast times. Imuch, isn’t at all enamoured of Today’syouth is alsovery interested Habits&consumption Cities Full-time Full-time coveredin smoking or drinking and is either hos- in current affairs. More than 50% of youth Agegroup students employed the survey tile or indifferent to drugs. read newspapersfor 15 minutes to an Survey conducted by MaRS The Hindustan Times Youth Survey hour every day. Another 35%readpapers Sample size: 10,000 18-25 65% 17.5% 18 2011 seems to suggest thatIndia’s Gen forless than 15 minutes aday.But one Xisfull of Mama’s boys and Mama’s out of eight don’t read papersatall. girls and reinforcesthe image of the Disproving stereotypes, nine out of youth as aconservativegroup quite 10 young Indians don’t smokeordrink. comfortable in its ownskin. And drugs? It’s not evenatopic for In movies, Bollywood is the clear debate.Only12.3% of respondents say choiceofthis generation –two out of marijuana should be legalised,while 35.1% three prefer the fare dishedout by another 15%believe it shouldbe Mumbai’sTinsel Town. Another one in legalised formedical purposes only. of young Indians makebig five, sayregional cinema is their pre- But youth in Bhubaneswar broke ferred choiceofentertainment. This ranks with their peersacross the coun- announcement overphone trend is particularly strong in the south try.Afairly high37% of males and 32% –inHyderabad, almostnine out of 10 of females want marijuana legalised. (88%) and in Chennai, sevenout of 10 Guwahati (27.5%), Hyderabad(23.5%) (72%) vote forlocal cinema. and Kolkata(22.9%) arethe three other “Manypeople in previous genera- cities wherethereisareasonable tions either thought Bollywood waslow degree of support formarijuana. brow and, therefore, not worthyoftheir The numbersare not alarming,says attention,orwereshy of admittingtheir Juju Basu, creativedirector of Contract love forit. But this generation has no Advertising.“India’s alwayshad asig- such inhibitions. It’s asign of our grow- nificant hempculture. Oursadhus are ing confidence as anation,” says alwayssmoking it and the hippymove- Sukhdev Bhattacharya, retired pro- ment of the 1960s wasvery prominent fessor of psychologyofNBU. here,”headds. Their choiceofmusic is also Indian If anything,he’ssurprised the num- –56% prefer Bollywood music,13% bersaren’thigher.The current gener- Indian classical and 11%Indi-pop. ation of 18-25-year-olds are, after all, But western music (pop,rock, hip- kids of the Hare-Rama-Hare-Krishna hop and R&B)isalso quite popular– generation, and going against the norms 20% of youth list one of these genres of older generations is, perhaps, every as their favourite. youth group’s one drivingforce. Sartorially,beIndian, wear Indian is But one thingthat’sclear is thatthis the motto of 18-25 women. Amajority generation seems to be full of what our (52.9%) wearssalwar kameez, but a parents generally term “good kids”. large minority(one in three) prefers Rebelswith (or without) acause jeans and Ts. seem likeathing of the past.

VOXPOP:RANDOMVOICESOFTHE YOUTH IN THE NATIONAL CAPITAL

AKSHAYBHASIN 23 YEARS Consultant,Ernst &Young IREADNEWSPAPERS: To be well informed; it helps me deal with my clients better ILIKE: Action movies because Ilove adventure IAMMOSTCOMFORTABLE WEARING: Jeans and T-shirts ITHINK SMOKING IS: Cool, if it is done in moderation

POOJA SHARMA 23 YEARS Student, University of Delhi IREADNEWSPAPERSFOR: political news,because the policies of the government affect us ILIKE: romantic movies because Ican relatetothem better than other genres IAMMOSTCOMFORTABLE WEARING: Jeans and T-shirts ITHINK SMOKING IS: Uncool, since it is against Indian culture

Methodology: Hindustan Times commissioned market research agency MaRS to conduct the Youth Survey among 10,000 urban youth in 18 state capitals and major towns across India —Delhi, Lucknow, Jaipur, Chandigarh, Ludhiana in the north, Kolkata, Patna, Bhubaneswar, Guwahati and Ranchi in the east, Mumbai, Pune, Ahmedabad and Indoreinthe west, and Chennai, Bangalore, Hyderabad and Kochi in the south. The field work wasconducted between November 10 and December 14, 2010. Target respondents –unmarried men (51%) and women (49%) in the 18-21 years and 21-25 years age groups —wereadministered astructured questionnaire. About 65% of the respondents were full- time students. The rest were almost equally divided between students who were employedpart-time and people VIPIN KUMAR/HT PHOTO employedfull-time. Their answers were collated and analysed using appropriate statistical tools. YOUR TAKE ON DO YOUSMOKE? HOWDOYOU MAKE BIG ANNOUNCEMENTS? MARIJUANA? Yes Facebook In person SMS Telephone 12.3% 10.1% 22.2% 27.1% 35.1% It should be banned M: 21.5% 44.5% F: 2.6% M: 42.4%; F: 46.6% Email Twitter No 3.6% 2.2% It should be illegal 87.7% M: 4.3%; F: 3.0% M: 2.3%; F: 2.1% except for M: 78.5% medicinal purposes F: 97.4% ■ Overall, this can be called the mobile phone generation: 62% of all youth make 15.7% big announcements overphone and SMS M: F: M: F: M: F: M: F: ■ This figureismoreorless even M: 16.7%; F: 14.6% 11.2 % 8.8% 22.5% 22.0% 25.8% 28.5% 34.2% 36.0% throughout the country ■ Youth smokemost It should be in Kolkata (23.9%) GRAPHICS: MUKESH SAH legalised and taxed and Delhi (20.2%) ■ 94% of Mumbai 12.3% youth do not smoke HOWOFTEN DO WHATMUSIC WHAT HOWDOYOU LIKE M: 13.9%; F: 10.7% YOUEXERCISE? Don’t care DO YOUDRINK? DO YOU MOVIES DO DRESSING?(female only) Never 24.5% 38.2% LISTEN TO? YOUPREFER? Traditional: Iwear M: 24.6%; F: 24.3% M: 31.5%; F: 45.4% mostly salwar kameez Afew times Bollywood music Hindi 52.9% Don’t know/Can’t say: 3% aweek 56.4% 64.7% ■ One in three Delhities want marijuana banned Western: Iwear No ■ Twoofthree Mumbaikers want it banned 22.4% Western pop: 8.7% mostly jeans and 90.0% M: 23.8%; F: 20.9% Rock: 8% T-shirt, dresses or skirts M: 82.2 % R&B, Hip-hop: 3.6% F: 98.2% 31.3% MORE ON WEB Indian Regional ■ Buzz on the street: Watch what young India wants Classical 18.3% Stylish: from life! Logonto English 13.1% Indi pop Itakegreat www.hindustantimes.com/youthspeak 11.1% 12.8% Yes carewith my outfit each day TALK TO US 10% ■ Howhappyare you? Do youbelieveinGod? Discuss M: 17.8% 8.5% these and other issues. Logonto F: 1.8% www.hindustantimes.com/youthspeak Occasionally 57.9% 13.4% 10.6% 66.1% 17.9% 12.2% F: F: F: F: F: F: M: 54.9% M: 12.8% Daily M: 11.6% 22.2% M: 63.3% M: 18.7% M: 13.3% Tune into Fever 104 FM for further details on Don’t care: Iwear whatever is available: 4.8% M: 22.5%; F: 21.9% Hindustan Times’ Youth Survey ■ One in seven people in Delhi drink 16.6% ■ 50.4% Delhiites and 64% ■ One in three Mumbaikers and ■ In Mumbai, the figureisone in 14 M: 21.6%; F: 11.2% Mumbaikars prefer Hindi music one in fiveDelhiites prefer ■ One out of twofemales in Delhi and twoinfiveinMumbai ■ Kolkata (18.7%) and Hyderabad ■ 20% of youth listen to western English films dress traditionally TOMORROW (18.2%) youth recorded the highest ■ One in twoMumbaikers never exercise versus one in music (pop, rock, hip-hop and ■ 88% of Hyderabad and 72% of ■ Chennai women (one in five) caremost about style incidence of drinking four in Delhi R&B) Chennai likeregional cinema Politics &society ■ Ahmedabad youth come out tops –36% exercise daily SUNDAYHINDUSTANTIMES, NEWDELHI JANUARY30, 2011 | nation | 09

INDIA’S BIGGEST CHALLENGE IS...

Corruption 22.9%

Cross-border terror 22.8%

Global warming 14.0%

Population 11.1% Lack of infrastructure 1.7% www.hindustantimes.com/youthspeak Poor education system 10.7% Poor health system 1.2% Poverty 10.2% Lack of Cost of living 4.3% entreprenurial spirit 0.7%

Figures indicate percentage of respondents who selected each option ■ Delhi (25.4%) considers cross-border terrorism to be biggest threat, followedby corruption (22.5%).

Politics &society Cities Full-time Full-time coveredin YOUR POLITICAL Survey conducted by MaRS Agegroup students employed the survey VIEWSARE... DID YOUVOTE Sample size: 10,000 18-25 65% 17.5% 18 IN THE 2009 LOK SABHA POLLS? Moderate 40% M: 41.2% Yes Moderate yes, Right F: 38.7% 55.1% 40% M: 59% F: 51% of young Indians are moderate, 29% right No fine, Left no way wing, 20% apolitical 44.9% and only 8% left wing M: 41% F: 49% Rightwing APATHETIC Very fewvoted in LS polls 29.3% ■ Students were least participative Sanchita Sharma (46.7% voted); students who are M: 28.4 % employedpart time were moreso(67.2% ■ [email protected] process,”saysMinister of State for F: 30.1% voted) while those who were employed Communications Sachin Pilot,33, MP full time voted in large numbers (73.6%) twas historyinthe making,but from Ajmer in Rajasthan. young India didn’t appear to care His views were echoed in the sur- less —almost half of India’s young vey:Morethan three in four –77% -- WILL YOUVOTE I votersdid not cast their vote.The young people in 15 of the 18 cities sur- IN THE NEXT HindustanTimes Youth Survey 2011 vey saytheywill vote in the next elec- Apolitical ELECTION? found thatonly 55.1% of youth voted in tions. Bhubaneswar wasthe only city 20.4% the 2009 LokSabha elections against to register adropinprospectivevot- the national averageof59.7%.Voting ers, from 55%in2009to47% votersin M: 19.7% F: 21.1% Yes: 77% wasloweramong younger people — the next elections. M: 78.6%; F: 75.3% only 42.4% of 18-21 year olds voted. Anotherofthe big positives is that “India is ayoung country –two-thirds divisivepolitics appearstobedying. of its population is under 35 years. Youth The largest chunk of youth surveyed – Leftwing participation in the democratic process 40% —describe themselves as mod- 8% is vital, but thereisconsiderable apa- erates. Right-wingers(29.2%) makeup M: 8.4% thythere. Enrollment in electoral rolls the second-largest group.Another 20% F: 7.5% has been low–aslow as 20% among areapolitical. 18-20 year olds,”saysSYQureshi, India’s Today’syoung obviously don’t find the chief election commissioner.“To make Left, the erstwhile magnet forchange India adynamic democracy, every cit- and radical thought, attractiveany more. izen should enroll and vote.” Only 8% call themselves Left wing.Abig “Young people have an opinion, but surprise wasformer red-bastion Kolkata, don’t regard election dayasthe decid- where17.5% youth nowcall themselves Can't say ing dayoftheir destinybecause they right wing compared to 16.1% leftists! No: 8.5% feel their vote won’tcount —thatnoth- “Youngpeople have aspirations and M: 7.9%; F: 9.1% 14.5% ing will change,”saysPrathap “Pat” nowwant their electedrepresentatives M: 13.5%; F: 15.6% Suthan, the man behind the Incredible to deliver on issues thataffect their India! and India Shining campaigns, lives. The youth do not want negative ■ Hope!: 77% saythey will vote in the next and now‘chief explorer’ of The Advisory. and confrontational politics,orpolitics elections. And this trend is visible across 15 “Leadership counts and the young of extremism, religion or caste.They of the 18 cities surveyed. ■ Only in Bhubaneswarwill asmaller per- feel elderly and old style leaderscannot want jobs, development, good gover- ■ Right wingers outnumber left wingers in every city except Kochi centage (55% vs 47%) vote in the next understand their aspirations and needs. nanceand the weeding out of corrup- ■ Delhi (32.9%) and Kolkata (32.1%) have the elections Theywant people wholook likethem tion,”saysPilot. largest concentrations of apolitical youth and speak their language leading the GRAPHICS: MUKESH SAH country,and not octogenarians whoare therejust because theyhappenedtobe born beforeIndependence,”headds. MOREONWEB WORLD’SBIGGEST CHALLENGES ARE... The averageage of the 78 ministers ■ Buzz on the street: Watch what young India in Prime Minister ManmohanSingh’s wants from life! Logonto Global warming Terrorism Poverty and hunger Others Cabinet is 59 yearsand 11 months. The www.hindustantimes.com/youthspeak oldest, Foreign Minister SM Krishna 35% 26% 8.7% 30.3% is 78,and the youngest, Minister of M: 33.9%; F: 36% M: 26.5%; F: 25.5% M: 9.5%; F: 7.6% State forRural Development Agatha TALK TO US ■ Howhappyare you? Do youbelieveinGod? Sangma 30. Discuss these and other issues. Logonto The highbar set forage across party lines is amajor factor whypolitics is www.hindustantimes.com/youthspeak not seen as aviable career forbetter governance. “Thereisdisenchantment Tune into Fever 104 FM for further details because of various factors, but things on Hindustan Time’s Youth Survey have begun to change. Young people arebeing offered opportunities –asis TOMORROW being done by the Congress –toideate Role models and participatetorevivethe political RAJKRAJ/HTPHOTO Others Illiteracy: 7.9% (M:7.9%; F: 7.9%) HIV/A IDS: 3.2% (M:2.7%; F: 3.6% ) VOXPOP:RANDOM VOICESOFTHE YOUTH IN THE NATIONAL CAPITAL Economic instability: 4.8% Religious fundamentalism: 3.2% (M:4.5%; F: 5.1%) (M:2.9%; F: 3.3%) Unemployment: 4.6% Racism: 1% (M:0.9%; F: 1%) SONAL GUPTA SATYENDRACHAUDHRY (M:4.6%; F: 4.5%) Oil crisis: 0.8% (M:0.9%; F: 0.7%) 21 YEARS, 23 YEARS, First World-ThirdWorld divide: Depleted water reserves: 0.7% 4.1% (M:4.2%; F: 3.9%) (M:0.9%; F: 0.5%) Analyst, Ernst and Young, Delhi Student, Delhi ■ One out of three Delhi-ites rank terrorism as the biggest global threat. This is slightly morethan those who I’M: Apolitical, since the policies of the govern- I’M: Apolitical, since it really doesn’t matter who feel global warming is the biggest threat. ment do not affect or benefit me directly comes to power, nothing changes VOTING SHOULD: Be made compulsory since it VOTING SHOULD: Not be made compulsory is the responsibilityofcitizens to choose good since thereare hardly any good leaders to choose Methodology: Hindustan Times commissioned market research agency MaRS to conduct the Youth leaders from Survey among 10,000 urban youth in 18 state capitals and major towns across India —Delhi, Lucknow, Jaipur, Chandigarh, Ludhiana in the north, Kolkata, Patna, Bhubaneswar, Guwahati and Ranchi in the east, Mumbai, Pune, THE BIGGEST THREAT TO INDIA COMESFROM: THEBIGGEST THREAT TO INDIA COMESFROM: Ahmedabad and Indoreinthe west, and Chennai, Bangalore, Hyderabad and Kochi in the South. The field work wascon- Terrorism Corruption ducted between November 10 and December 14, 2010. Target respondents –unmarried males (51%) and females (49%) in the 18-21 years and 21-25 years age groups were administered astructured questionnaire. About 65% of the respon- THE BIGGEST THREAT TO THE WORLD COMES THE BIGGEST THREAT TO THE WORLD COMES dents were full time students. The rest were almost equally divided between students who were employedpart time and FROM: Greed FROM: Global warming people who were employedfull time. Their answers were collated and analysed using appropriate statistical tools. HINDUSTANTIMES, NEWDELHI MONDAY,JANUARY31, 2011 | nation | 13

Ageneration that can be what they want to be NEWDREAM Self-mademen top icons

www.hindustantimes.com/youthspeak Aasheesh Sharma Ask the celebrated creativedirector ■ [email protected] about Tendulkar’scorevalues as an icon- ic brand and he says: Honesty, per- hatdoarum commercial and formanceand sincerity. “For Kalam, the anationalrole modelhavein oldest of the top youth icons at 79,these Wcommon? would have to be dignity, opennessand The answer is painted across abill- the belief in reaching out,”headds. Role models Cities boardsuspended from one of the many As farasreaching out to people is Full-time Full-time coveredin flyovers thatconnectnorth Delhi to the concerned, Katrina Kaif,voted sexiest Agegroup students employed the survey south. “Be what youwant to be”goes woman with 27.9 per cent votes, does- Survey conducted by MaRS the catch-lineofachain of schools that n’thavetotry too hard. Prasoon Joshi, Sample size: 10,000 18-25 65% 17.5% 18 uses former President APJAbdul executivechairperson, McCann Kalam’s popularityand ajingle bor- Worldgroup India, calls it the hereand rowedfromBacardi to peddle its ver- nowphenomenon. “Polls arealmost sion of “quality” education. alwayscontext-sensitive. The actor at Becomingwhattheywant to be sans the top of the youth’s mind has to be lineage or godfathers, the outsidertam- backed by recent success, visibilityand ing unfamiliar terrain, is an idea that the controversies around them. Katrina’s appeals to the young.Sachin Tendulkar, newitem number offersinstant gratifi- APJAbdul Kalam and ShahRukh Khan cation to fickle-minded youth.” —the top three Indian role models — But what would our youth be with- all began from scratch and blazed a out their attitude and the right to not fresh trail. conform?Would Delhi boySRK have Ogilvy &Mather Executive been the rage he is hadheconformed Chairmanand CreativeDirector (South and not dreamt of becomingBombay Asia) Piyush Pandeycalls it the great ka Badshah?Would Sachinhavebeen Indian dream. amaster blaster if he hadcontinued to “I am relievedthatpedigree hasn’t idolise technically orthodoxSunil managedtoswaythe young,” says soci- Gavaskar?So, when Puneet Yadav, 25, ologist Dipankar Gupta, one of whose afashionconsultant with Wipro, books centred on the nation’s middle class. Bangalore, doesn’t agreewith our sur- “All three areworld-class performers vey’s findingsand says thatKatrina is who’ve shaped their owndestinyand yet too plastic,weunderstand. remained accessible to people.” “Sheela Ki Jawani wasgood, but with BeforeAvul Pakir JainulabdeenAbdul her hot looks, Bipasha should be the Kalam set up awebsite to interactwith face of India,”isYadav’s opinion. the aam aadmi, no other Indian presi- Itendtoagree,but let’s let Katbe. dent hadattempted it. Last week, three yearsafter he left Rashtrapati Bhavan, the People’s Prez wasstill being mobbed by doctorsand hounded forautographs MORE ON WEB by their kin at asouth Delhi hospital. ■ Buzz on the street: Watch what young India wants What’sthe secret of his popularity? from life! Logonto Kalam says: “I likepeople,theylikeme. www.hindustantimes.com/youthspeak The pleasureismutual. Ifeel happy meeting young people and listening to TALK TO US their dreams.” ■ Howhappyare you? Do youbelieveinGod? Discuss “Theyshould tell themselves ‘I can these and other issues. Logonto do it.’Collectively it will build confi- www.hindustantimes.com/youthspeak denceinanation and leadtothe spir- it of ‘Wecan do it’,”headds. Confidenceand composuremake Tune into Fever 104 FM for further details on Sachin Ramesh Tendulkar the nation’s Hindustan Times’ Youth Survey biggest youth icon. Basketball player Sidddharth Dalal, 22, astudent of Delhi Methodology: Hindustan Times commissioned University’sDeen DayalUpadhyay market research agency MaRS to conduct the Youth Survey College, looks up to him as asports- among 10,000 urban youth in 18 state capitals and major towns across India —Delhi, Lucknow, Jaipur, Chandigarh, Ludhiana in man. “Whatismost impressiveis the north, Kolkata, Patna, Bhubaneswar, Guwahati and Ranchi in 19.3% Sachin’s humility. Unlikemanyother the east, Mumbai, Pune, Ahmedabad and Indoreinthe west, and athletes, he wearshis success lightly.” Chennai, Bangalore, Hyderabad and Kochi in the south. of youth consider Sachin The saying “form is temporary and The field work wasconducted between November 10 and Tendulkar their top icon class permanent”nolonger sounds like December 14, 2010. Target respondents –unmarried men (51%) acliché when talking about Sachin, and women (49%) in the 18-21 years and 21-25 years age groups says Pandey. “You have to respect —wereadministered astructured questionnaire. About 65% of the respondents were full-time students. The rest were almost regional heroes. But arole modellike equally divided between students who were employedpart-time him transcends geographies,languages and people employedfull-time. Their answers were collated and and class.” analysed using appropriate statistical tools. REUTERS WHO IS THE SEXIEST MAN WHO ARE THE WHO ARE THE BEST LIVING ROLE ALIVE? WHO IS THE SEXIEST BEST LIVING ROLE MODELS IN INDIA? WOMAN ALIVE? MODELS ABROAD?

Katrina Kaif Kareena Kapoor ...... 12% Sachin Rahul Gandhi ...... 9.6% Rahul Gandhi ...... 9.6% Barack Obama M: 10.1%; F: 13.9% Tendulkar M: 10.2%; F: 9% Salman 26.3% M: 9.3%; F: 9.9% 27.9% 29.3% Angelina Jolie ...... 10% Sonia Gandhi ...... 7.7% David Beckham ... 8.2% M: 27%; F:28.8% Khan M: 24.4%; F:28.2% M: 11.3%; F: 8.6% M: 28.5%; F: 30.1% APJAbdul M: 6.4%; F: 9.1% M: 9.6%; F: 6.8% Shakira ...... 6.2% Kalam Brad Pitt ...... 6.2% Bill Gates Kiran Bedi ...... 6.4% M: 7.3%; F: 4.9% M: 6.9%; F:5.5% M: 4.7%; F: 8.1% Megan Fox ...... 3.1% 19.4% Robert Pattinson .... 4% M: 4.2%; F: 2% M: 20.4%; F: 18.3% MS Dhoni ...... 6% M: 3.7%; F: 4.2% Kim Kadarshian ..... 1.9% M: 5.7%; F: 6.3% Hrithik Roshan George Clooney ... 2.3% M: 2.3%; F: 2.3% M: 2.2%; F: 1.6% Dalai Lama Mukesh Ambani ...4.8% 19.3% Hugh Jackman ..... 2.1% 8.9% Shah Rukh M: 4.9%; F: 4.6% M: 18.7%; F: 20.8% Khan M: 2.2%; F: 2% M: 9.3%; F: 8.5% Ratan Tata ...... 4.2% Pierce Brosnan .... 0.9% PriyankaChopra M: 4.4%; F: 4% M: 0.9%; F: 0.8% 14.7% Lionel Messi M: 14.2%; F: 15.2% 8.9% John Abraham M: 8.8%; F: 9% Bipasha 11.3% 13.4% Christiano Ronaldo ...4.8% Sachin Tendulkar M: 11.1%; F: 11.5% Basu M: 12.9%; F: 14% M: 5.6%; F: 3.9% ■ Scores heavily in Mumbai SteveJobs ...... 4% (34.0%), Bangalore(32.4%), M: 4.4%; F: 3.5% Guwahati (30.4%) and ■ Bollywood stars easily George Soros ...... 3.5% Bhubaneswar(24.1%) outstrip those from the M: 3.3%; F: 3.7% Abdul Kalam ■ South India considers Hrithik Roshan as the sexiest man West in the Indian youth’s Jack Welch ...... 3% ■ Draws support from Chennai alive. He came out on top in consciousness. The top M: 3.2%; F: 2.8% (41.5%), Kochi (46.2%), Bangalore, Chennai and Kochi. four sexiest women areall Bangalore(30%) Hyderabad Nelson Mandela ...... 0.9% In Hyderabad, though, Salman from Mumbai’s filmdom (28.9%) &Pune (32.4%) M: 0.9%; F: 0.9% Khan wasvoted sexiest man ■ Katrina Kaif’s support Shahrukh Khan by acomfortable margin. base is concentrated in ■ Barrack Obama’s scores remain consistently ■ The really strong cities are ■ Rahul Gandhi’s support is north India, parts of the high across all towns except in Kolkata, Kochi Guwahati (26.4%), Kolkata moreorless evenly spread western India and eastern and Ahmedabad 19.3% 16.4% 9.7% (20.0%) followedbyJaipur across the country,except in India. The southern cities ■ Bill Gates scores uniformly well in all towns M: 22.7%; F: 15.8% M: 17.5%; F: 15.3% M: 8.2%; F:11.2% (17.1%) and Ludhiana (15.8%) Kochi and Jaipur, whereitdips don’t find her very hot to 1.4%. GRAPHICS: MUKESH SAH