The Recent Order on Music Royalties by the Copyright Board Has Come As a Huge Reprieve for Radio Stations
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September 16-30, 2010 Volume 1, Issue 18 `50 The recent order on music royalties by the Copyright Board has come as a huge reprieve for radio stations. 34 24 30 12 PLUS 8 IODEX Immediate Action 18 IN.COM In the Fast Lane 36 TELECOM Becoming Social 36 MAHUAA KHOBOR PROFILE IMAGINE NESTLE What’s the News? 44 Tarun Chauhan Gunning for Linearity Eager for Action SAB TV JWT’s new Mumbai head The channel is eyeing a spot Bar One is back after a long, Getting it Straight 48 has an open-door policy. in the top three slots. long time. EDITORIAL This fortnight... Volume 1, Issue 18 ow that the issue of music royalty seems behind us, let me admit something: I haven’t had EDITOR Na lot of sympathy for radio operators. Our struggle to take afaqs! to profitability broadly Sreekant Khandekar coincided with the rise of the private radio business in India. Some internet companies like PUBLISHER Prasanna Singh ours survived but the overwhelming majority went under. I knew many of the entrepreneurs SENIOR LAYOUT ARTIST but can’t recall any who wailed about the unfairness of it all. They had played hard and they Vinay Dominic had lost. From where I stood, it seemed like radio companies were constantly lamenting their LOGISTICS situation. They knew what they were getting into, so what were they complaining about? Rajesh Kanwal Actually, I should be happy that the radio operators have won the music ADVERTISING ENQUIRIES Hansika Koli, (0120) 4077834 4077837 Noida royalty case. I have an hour-long drive to office and I enjoy listening to the Varun Mohan, (022) 40429702-5 Mumbai radio. I am benignly amused by most radio jockeys even if they don’t know Neeraj Ranjan, 09886846842 Bangalore September 16-30, 2010 Volume 1, Issue 18 `50 when to stop and the lack of variety in music is bugging. I have often wondered [email protected] why there is no other form of programming on radio. I know the answer: Marketing Office B-3, First Floor, Sector-4, Noida-201301. most Indians want just film music and nothing else. All the same I can’t help Tel: (0120) 4077800. thinking that there has to be something else that people would like to hear. Mumbai 501-502, Makani Center, 5th Floor, I am sure radio companies must be looking forward to profits that they can Off Linking Road, Bandra (W), plough back and grow the business. As a listener, I fervently hope that they put Mumbai - 400050 Tel: +91-22-40429 709 - 712 The recent order on music royalties at least some of that money into programming. by the Copyright Board has come as a huge reprieve for radio stations. Bangalore 34 At a broader level, the decision on royalty will allow the rollout of the S-1, New Bridge Corporate Centre, 777 D, 100 ft Road, Indira Nagar, 24 30 12 PLUS 8 IODEX radio revolution to the rest of India. Radio firms were reluctant to bid for Immediate Action 18 Bangalore - 560038, India IN.COM In the Fast Lane 36 TELECOM the new stations in smaller towns because the cost of playing music could not Becoming Social 36 Subscription Enquiries MAHUAA KHOBOR PROFILE IMAGINE NESTLE What’s the News? 44 be supported by the small advertising base in these centres. In many towns, Garima Agnihotri, (0120) 4077837 Tarun Chauhan Gunning for Linearity Eager for Action SAB TV JWT’s new Mumbai head The channel is eyeing a spot Bar One is back after a long, Getting it Straight 48 has an open-door policy. in the top three slots. long time. companies had taken to switching off the station at night since royalty costs were [email protected] a drain and there was no advertising to compensate for it. Printed, published, and owned by Prasanna Singh, Publisher, Here’s hoping that this does mark the beginning of a new chapter in India’s radio business… at 7-A/13, Ch. Ratan Singh Complex, Jawala Heri Market, Paschim Vihar, New Delhi-110 063. Printed at Paras Offset Pvt. Ltd., C-176, Naraina Industrial Area, Phase I, New Delhi 110 028. Sreekant Khandekar Cover Illustration [email protected] Tiffin Box CONTENTS 26 51 PLUS KBC 4 Encouraging Questions 14 UTV Show of Strength AIRTEL NATGEO The channel visits Exploring Explorers 16 media agencies across India testing BY INVITATION muscle power. Lessons Revised 22 NEROLAC T GANGADHAR & STEPHEN LI 14 12 A New Ambassador 46 Learning in India The men at the helm of MEC KYOORIUS DESIGN talk about their plans. Design Principle 54 POINTS OF VIEW 40 INDIAN MAGAZINE CONGRESS Contesting a Point IDEA USHA STRIKER The Revival 56 Can digital agencies think Making Life Simpler Stopping them Cold EEMAX 2010 up more interesting user- The brand continues tackling Talking about superfast generated contests? larger issues. cooling in a quirky manner. Awards Time 60 afaqs! Reporter, September 16-30, 2010 5 CANON INDIA Sponsored by ith Onam ushering in The company, which has tra- the beginning of the ditionally been a strong believer Wfestival season, digital in promoting its brand through Ford India> The company will launch eight new vehicles imaging firm Canon India is shifting experiential marketing, launched a in India in the next few years to expand its presence in the its focus from six big cities to tar- pan-India road show, called Canon country’s fast growing car market. This move is a part of the get the upcountry market in India. on The Wheels, early this year, company’s plan to bring more and more vehicles from its Targeting about 43 per cent growth covering states such as Gujarat, global portfolio to India and other markets in Asia Pacific and over 2009, Canon aims to be a `1,200 Maharashtra, Chhattisgarh, MP and Africa. Ford India launched the Ford Figo subcompact earlier crore company in 2010. It also plans Punjab. It is extending this initiative this year, selling more than 30,000 units in 25 weeks. As per to be a billion dollar company in five to various other parts of the coun- estimates, sales of vehicles in India has grown at an average years, with most of its business com- try, including Uttarakhand and UP. annual rate of 17 percent in the past five years. ing from smaller towns. Subsequently, it plans to take the Through a combination of initiative to East India. This visual Coca-Cola> The official beverage communication and distribution, The Canon on The Wheels partner of the 2010 Commonwealth the company is looking to entice programme has covered 16 towns identity will be used to activate Games has launched its new Visual first-time camera users in small reaching more than 15 lakh peo- Identity System (VIS) and logo for the towns and cities. In order to bring ple. “More than a lakh and a half all the venues of Games in Delhi. Conceptualised on the the customers into its fold, the com- have actually visited the road show the Games. theme of ‘Go Dilli, Let Sports Win’, the pany is connecting with consumers to experience the technology,” new VIS encourages people to partici- by trying to make them understand elaborates Bhardwaj. He adds that MARKETING pate and support the games. technology in a unique way. Canon has already recorded sales of Until about five about `3.5 crore so far years ago, the compa- through this initiative, Hero Honda> To further strengthen its leadership in the ny had a major focus across six states in the deluxe segment, Hero Honda has launched Super Splendor with new value-added features. The new Super Splendor on the top six cities country. (drum version with self-start) is priced at `45,950 (ex-show- in the country. Later, The company is The company is room Delhi). It is being made available through Hero Honda’s Canon India saw a aiming to become targeting wedding wide network of over 4,200 sales and service points across higher demand com- a billion dollar photographers as a the country. The brand was first launched in the 1994. Also, ing from smaller cities unique segment in the company is planning a slew of new launches leading up and its share in the company by 2015 smaller cities. “In to the festive season. total business began and expects these cities, wedding to tilt towards smaller photographers are one towns. In 2009-10, 70 per cent of its of the key focus areas The retailer will Pantaloon Retail> Part of the Future Group, Pantaloon about 51 per cent of business to and we are leveraging add six Central retail is gearing up to more than double the number of its the company’s busi- come from that through work- and four Brand Food Bazaar and Big Bazaar stores, the expansion contrast- ness came from tier II shops dedicated to this Factory stores. ing with its simplification drive. and tier III towns. smaller towns. segment - where they This year, the retailer will also Alok Bhardwaj, get to experience new open a large format 18,000 sq ft sport lifestyle store, Planet senior vice-president, Canon India, technologies in photography. We Sports, in Delhi. says, “There is a traction happen- have got phenomenal sales of D-SLR ing towards smaller cities and we in tier II and tier III cities,” he adds. decided that we have to look at tier II So far, the photography-workshops KWAN & Geetha Arts> One of the leading production and tier III towns as an integral part have reached 2,000 photographers houses of South - Geetha Arts has partnered with KWAN, of our future strategies to achieve in 16 cities.