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£3.50 ISSUE 133 AUGUST 2018 CraftBusinesswww.craftbusiness.com The leading trade title for the craft industry

INTERVIEW STITCHING PAPERCRAFT

It’s sewtime Humour, A cut for Sara quilts and above Davies music the rest P26 P32 P12 2 NEWS

Craft company invests in retail growth z Crafter’s Companion has appointed a new Head of Retail (Sales) after experiencing a 12 per cent increase in UK sales from 2016/2017 to Welcome 2017/2018. Helen Hollings joins the multi-million-pound z Mark Hayhurst z @craftbiz business from Joules clothing and will be z [email protected] responsible for introducing commercial retail practices plus improved workshop programmes across Crafter’s Companion’s current retail estate. z Doom and gloom is always in the news when it comes to our Drawing on a wealth of senior retail High Streets, with stores and big names folding and closing. management experience, Helen will also take However, Bill Grimsey, former head of Wickes, Iceland and ownership of the management team’s professional Focus DIY, has launched his second report into the future of town development, support improved product selection centres and High Streets and has some interesting ideas about and optimise spending. reviving it. Crafter’s Companion founder Sara Davies MBE Speaking to the BBC he said: “Forget retail for town centres, said: “Helen’s appointment as head of retail will “I’m experienced in reshaping in-store operations they need to become community hubs based on health, education, ensure that the business continues to move and I’m impressed with the growth opportunities that entertainment, leisure and arts and crafts.” forwards in terms of retail development. Our exist at Crafter’s Companion. I’m confident that I can Also Helen Dickinson OBE, Chief Executive of the British Retail existing stores, coupled with our ever-expanding help take the business to a higher level in terms of Consortium, has called for a two-year freeze on business rates. product portfolio provide us with an excellent retail contribution.” She said: The retail industry, the UK’s largest private sector foundation for growth, and Helen understands that Crafter’s Companion opened two retail stores in employer, makes up five per cent of the economy and pays nearly our people-orientated culture is key to this. Newton Aycliffe and Chesterfield during 2016 and a 25 per cent of the overall business rates bill, over £7 billion per “I look forward to working with Helen in third store in Evesham in 2017, to complement its year. This is a disproportionate burden and is leading to decisions supporting and investing in our team in order to presence online and in thousands of retail stores to close stores, while at the same time getting in the way of the expand Crafter’s Companion’s estate and ultimately across the world. modernisation and reinvention of Britain’s high streets. keep increasing our turnover.” The business currently employs more than 160 “The current business rates system is not fit for purpose. It is a Helen said: “The craft industry is fascinating to staff, selling products online, through its own outlets 20th century answer to a 21st century problem. Retail shoulders me and I’m thrilled with the opportunity to work on and independent retailers, and regularly presenting far more than its fair share, and the rates bill is leading to store developing retail as part of Crafter’s Companion’s workshops and demonstrations in store and on TV closures and getting in the way of reinvention of our high streets. multi-channel business. shopping channels in the UK, US and Germany. We’re calling on government to freeze business rates until the 2021 revaluation to relieve the burden of this unfair tax on retail businesses and allow time for dialogue about the wholesale modernisation of business taxation.” Hopefully some of these ideas will help out the High Street. Changes in the Fiskars Group Leadership Team Enjoy this month’s issue of Craft Business. z Paul Tonnesen, President, Jaana Tuominen, express my sincere thanks for SBU Functional, has President and CEO, Fiskars Paul’s valuable contributions decided to leave Fiskars. Corporation, said: “Paul has throughout the years, and The Strategic Business played an instrumental role in wish him all the best and Unit (SBU) Functional the development of Fiskars’ a bright future ahead.” ON THE RECORD provides tools for use in and position in the US, and during Fiskars has started the around the house as well as his tenure, he has led the team search for a new leader who “I hate waste, and outdoors. SBU Functional in many firsts and milestones will continue to develop includes brands such as in the Americas business. the global Functional am passionate about Fiskars, Gerber and Gilmour. With Paul’s unwavering business, building on the reducing the drain on Tonnesen was appointed customer focus, Fiskars has successes in the Americas, President for the global SBU consistently grown its share of Europe and Australia. our planet’s precious Functional and a member of the market and strengthened In addition to her role as resources” the group leadership team in its presence in the US, and we the President and CEO, Jaana March 2017, and he has been are well positioned to build Tuominen will act as the interim SUE REED with the company since 2007. on this record of success. I President, SBU Functional. – THE WOOLLY PEDLAR

CRAFTING ENTREPRENEURS WIN Organisers cancel Stationery ONCE-IN-A-LIFETIME TRIP TO ALASKA Show Manchester 2018 z A group of talented crafting entrepreneurs from across the UK have won a once-in-a z Stationery Show Manchester 2018 will not be “It is frustrating to walk away from an event that lifetime cruise around Alaska, thanks to their staged this year organisers have confirmed. the whole team was working hard on and looking exceptional work as self-employed A tough retail market, cautious buyers and forward to, but we cannot ignore the economic Demonstrators for crafting company uncertain suppliers has led to the decision not to realities stationery industry suppliers are currently Stampin’ Up! run what would have been just the second facing,” concluded Hazel. Paula Stampin’ Up! UK is known for its exclusive Gorry edition of the stationery show based in A rebranded ‘Stationery Show London 2019’ line of decorative stamp sets and accessories for Manchester, aimed at attracting buyers from the will take place at the Business Design Centre, paper crafting, memory keeping and home décor. The midlands and the north. London on April 30 and May 1, 2019. It will be company operates via a network of Demonstrators; independent, The organising team, which also runs the the ninth year the London-based show has run. self-employed sales consultants. well-established stationery show that takes To earn this trip, the hard-working business owners were judged place every April in London, has decided to focus on a number of factors including sales, and their efforts to recruit its efforts on Stationery Show London 2019. team members and support their teams to grow. “We feel the level of uncertainty in the market The seven-night cruise will bring together the highest achieving is too high to expect our exhibitors to risk Demonstrators from across the globe, giving them the chance to enjoy supporting a new show. We appreciate the trust the spectacular scenery and wildlife the country has to offer. and support of those companies who had Paula Gorry, Demonstrator Development Manager at Stampin’ Up! committed to supporting our Manchester show, UK, said: “At Stampin’ Up! we’re passionate about helping people build and we will ensure all of them are recognised successful businesses by doing what they love and empowering our accordingly,” said event manager Hazel Demonstrators to take control of their own businesses and build them Fieldwick. up in a way that fits around their lives and families. “Our achieving Entries into LaunchPad Manchester, the demonstrators have experienced amazing destinations all over the search to find individuals and companies world over the years; they’re always such a lot of fun and of course we wanting to break into the stationery market, will stamp too! They’re a great way of rewarding those Demonstrators be carried forward to next year’s London event. who have gone above and beyond when it comes to building their In addition, a new dedicated hosted buyer creative businesses and also the perfect incentive for our wider programme for northern and midlands-based Stampin’ Up! family to build their own successful crafting careers.” retailers will be introduced for London 2019.

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E.Tautz collaborates with the Royal School of Needlework

❚ The Royal School of Needlework (RSN) is collaborating with menswear label E. Tautz. 10 Find out what was hot Signature pieces from the latest E. in New York Tautz Collection were hand embroidered Alexandra Stapleton, founder of by RSN Degree Students and launched at Hedgehog Hollow, gives her views London Fashion Week Men’s as part of from the National Stationery Show their Spring Summer 2019 Collection. The new Collection, ‘Give Me a Future’, is a modern day demonstration of the labour movements in British history. It features symbols and slogans that appeared on placards held during the Miners Strikes, a vintage trades union banner and cartoon from an edition of Punch magazine in 1848. Students from the RSN’s Degree Course brought E. Tautz Creative Degree Students with the opportunity to Director Patrick Grant’s message to gain hands on experience in the world 18 How to hold the perfect life through the traditional art of hand of fashion which is a vital part of their papercraft workshop embroidery. Using Appliqué and course. It also enabled us to contribute Craft designer and demonstrator Goldwork, they hand stitched to this powerful story and showcase Lou Collins gives her top tips slogans and embellished traditional hand embroidery digitally printed designs onto skills in a very visual way.” pieces in the new Collection. Every stage of the production E. Tautz Creative Director of the E. Tautz Collection happens Patrick Grant said: “The E. in UK factories. Raw cotton is Tautz SS19 Collection was imported from JG Ballard in inspired by the trades union California, the yarn is spun in banners of the 19th century. Duckinfield, Greater Manchester, These were always hand- it is knitted in Leicester, finished made and it was important and dyed in Leicester, cut and 20 Putting their own to us that the pieces in the sewn in Blackburn, and the stamp on it collection mirrored this with embroidery was hand stitched by What’s new at Lavinia Stamps? hand-embellished elements. The the Royal School of Needlework. RSN brought not only incredible The Royal School of Needlework skill but also wonderful teaches the BA (Hons) Hand knowledge and creativity to the Embroidery for Fashion, Interiors, process. The pieces are some Textile Art which is validated by of my favourites from my ten the University for the Creative Arts years of designing E. Tautz.” (UCA) and based at Hampton Court Angie Wyman, Course Palace. Students immerse themselves Leader, BA (Hons) Hand in contemporary and traditional hand Embroidery for Fashion, embroidery practice and explore creative Interiors, Textile Art at the approaches to visual, design and 24 Sustainability and creativity Royal School of Needlework, theoretical research. For more information Sue Reed explains the ethos behind the Woolly Pedlar

said: “Our collaboration with on the Royal School of Needlework’s In this issue E. Tautz has provided our Degree Course visit rsndegree.uk

Manuscript Pen Company getting pens at New expansions at the ready for second World Calligraphy Day Debbi Moore Designs ❚ Budding calligraphers and all Alongside the inspiring “World Calligraphy Day exceeded ❚ Debbi Moore, designer and founder, of Debbi artists are being encouraged to calligraphy classes, the Museum our expectations in 2017 and we Moore Designs has gone from strength to get their pens at the ready, as will be exploring the rich history can’t wait to celebrate the art of strength since officially launching her range of Manuscript Pen Company and manufacturing heritage of beautiful writing for a second year. 40 products on Create and Craft TV in 2009. announce the return of World the second city with immersive “We’ve got plenty planned for With her company ethos of “Bringing Calligraphy Day. and informative history sessions. the big day and can’t wait to see Inspiration to You”, Debbi has always focused on Following a successful The yearly event saw record writers of all ages visit the Pen creating inspiring products specializing in debut year, Manuscript Pen numbers flock to the Museum to get involved!” papercrafts, cardmaking and digital crafts. Debbi Company will take the popular Birmingham venue in 2017 and it Alongside the Pen Museum, Moore Designs is now in it’s ninth year of business and trading is event to the Pen Museum for a is hoped that more families and Manuscript Pen Company are stronger than ever with over 3,000 products available. second year on August 15. calligraphers will visit the working with the Birmingham Angie Briggs, Sales and Marketing, said: “Within the last few On the day, a whole host of museum for the event’s second Children’s Hospital on the ‘Say months there have been some dramatic changes to the business. creatives will run free birthday. Something Special’ campaign, to These include the expansion of the UK craft division and the new workshops, including Joyce Lee, Charlie Stockbridge, Managing encourage people of all ages to addition of a wedding department. Debbi Moore Designs has also James Lewis and a bespoke Director of Manuscript Pen put pen to paper. added a USA division trading over 200 lines. Ottoman calligraphy session Company, was excited to bring the Celebrities, business people, “Whilst attaining nearly 500,000 designs of original artwork, that promise to please. event back for a second year: politicians and the general public Debbi launched the new ‘Match It’ range of dies earlier this year. are being asked to handwrite These work in conjunction with the Debbi Moore ‘Match It’ artwork letters to someone important in and has proven to be extremely popular. This new selection offers their life. These will be sent to the the crafter the versatility of not only die cutting or stamping but also Birmingham Children’s Hospital, digital crafting. alongside Manuscript product for “With further their art classes. expansions To find out more about World planned and new Calligraphy Day, visit https://www. products to be calligraphy.co.uk/events/ released it is a world-calligraphy-day-2018/ and very exciting time register your name for the at DMD!” www.debbimooredesigns.com selection of workshops.

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TRIED & TESTED Derwent announces Art Prize 2018 finalists and exhibition NEW FOR 2018 THE SAKURA z The Derwent Art Prize 2018, help but enjoy. The diversity of showcasing the very best drawing practice and the energy, GELLY ROLL IN THREE NIB 2D & 3D artworks created thought and skill displayed SIZES 0.3, 0.4 AND 0.5 in pencil, coloured pencil, by so many of the artists was pastel, graphite and charcoal, exciting to see and meant that THE NEW 2018 SAKURA GELLY ROLL PENS will be on display at London’s some very good work didn’t are ideal for cartooning, drawing, prestigious Mall Galleries make the final selection.” “Zentangle” design, cards, letter, from September 18-23. In addition to the selected Appleby / Malcolm Ashman / bullet journaling and illustrations Following an international artworks being hung in a public Maura Barreto / Victoria Clare on black/dark papers. They provide open call, 1,278 artists from 64 display at Mall Galleries, prizes Bernie / Emma Bertin Sanabria a unique touch to hand lettering, different countries submitted totalling £12,500 will be awarded / Jean Paul Beumer / France party crafts, notes, journals and a total of 3,299 artworks, the in a private awards ceremony Bizot / Kate Black / Su Bonfanti layering for mixed media. highest number of entries in the on 20 September. These include / Martyn Burdon / Patricia The most popular colour is now history of the Prize. Submissions a First Prize of £6,000, Second Cain / Adelina Canolli / Neide available in three nib sizes. The were judged by an expert panel Prize of £3,000, Third Prize of Carreira / Sarah Carvell / Lewis opaque bright white colour makes it comprising Gill Saunders, Senior £1,500 and the Young Artist Chamberlain / Phil Clark / June unique for writing clearly on dark Curator, V&A; Chris Sharratt, Art Award of £750 for an artist Collier / Catherine Creaney / and coloured paper and ideal for Critic; and Clare Woods, Artist. under 25 years of age. There is Paul Crook / Lesley Doyle / adding highlights to illustrations The shortlisted works offer also a People’s Choice Award of Sarah Duncan / James Eagle / and comics. an overview of international £750, which gives the general Edo Fuijkschot / Frankie Gao / WWW.ROYALTALENS.COM contemporary drawing public an opportunity to vote Anna Gardiner / Paul Gladstone / approaches, from Seoul-based for their favourite shortlisted Duncan Godfrey / Laura Guoke/ artist Sunghun Jung’s surreal work. The poll will launch on Barton Hargreaves / Martyn Hill geometric drawing Fountain, the Derwent Art Prize Facebook / Jennifer Ho / Philip Hood / to the panoramic depiction of page on June 25, 2018. Maree Hughes / Sunghun Jung / Lagoa de Fogo drawn onto a Subsequent to the Hooi San Koh / Aleksei Kosarev saxophone reed by Portuguese exhibition at Mall Galleries, / Kin Choi Lam / Andrew Lansley artist Maura Barreto. French the Derwent Art Prize 2018 / Debbie Lee / Ron Logan / Alex artist France Bizot’s intricate will tour to venues across the Maczkowski / Lee Madgwick / hand drawn books illustrate one UK including Trowbridge Arts Alpha Mason / Rachel McDonnell way in which drawing can be (September 29 – November 10) / Liana Moran / Simon Parish / realised in three dimensions. and Derwent Pencil Museum Elizaveta Poluyanskaya / Julie PROJECT DESIGNER CORINNE BRADD SAID: Chris Sharratt said: “Being in Keswick, Cumbria. Rafalski / Ian Robinson / Iona DEBBIE MOORE 1.8 3 col_ADS 06/07/2018 11:07“You Page only 1 have to say the word Sakura to a selector for this year’s The full list of artists selected Rowland / Leo Santos-Shaw / me and I immediately think of the best, Derwent Art Prize was the kind are:onathan Alibone / Margie Casper Scarth / Emma Seach / most reliable and longest lasting Gelly Roll of challenge that you can’t Andrew-Reichelt / Jemma Jovanka Stanojevic / Aishan Yu. pens on the market. I must have first been introduced to them about 15 years ago and I’ve been slowly building my collection since. The technology behind the roller ball that delivers a Create and Craft delighted by loyalty scheme smooth, non blotchy line of gel ink is second to none. The only time I’ve had to throw out a Sakura Gelly Roll z Create and Craft are delighted about the pen is when it’s completely run out of ink and with its success of their new Maker Rewards loyalty myriad applications that might happen more often than programme, which launched in March 2018. you’re used to. Since its launch, Create and Craft have seen “Gelly Rolls seem to work on virtually any flat a growth of 50 per cent in their top tier members, surface. I’ve decorated pebbles and glassware with their surpassing all expectations. Impressively these opaque colours, filled in artwork with their 3D glaze core crafters are already spending more, with pens for a mini mosaic finish, used their clear versions their Average Order Frequency increasing by 22 as emergency resin for sealing decoupage jewellery and per cent. much more. This further demonstrates that Create and “Out of all the metallic, opaque, clear, shimmery Craft’s top tier customers are highly engaged in Rachel Newsome, Create and Craft Loyalty versions, one of my favourites has to be the bright white this programme and the added value the Maker Programme Manager, said: “We are delighted to opaque Gelly Roll. Every time you use it the ink flows Reward Scheme brings to their shopping and see that our customers are as excited about our cleanly with a consistent opacity that makes it stand out crafting experience. Maker Reward scheme as we are, with the from any other white pen I possess. Sakura are now Engagement has been beneficial for new and results of the past four months far exceeding all producing this popular pen in a variety of nib widths existing customers, with well over 100,000 of our expectations. Rewarding our customers including a 0.5mm bold version – the Gelly Roll 10. The members in the Maker Rewards scheme already. for their loyalty has always been something at perfect tool for impressive lettering, stunning The success of this loyalty programme is clear the heart of what we do at Create and Craft, illustration and faultless doodling.” to see and Create and Craft are confident in its something which we have built our celebrated ongoing growth. Create and Craft Club community on.”

STOCK SHOT Foil-Mates z The newest release from Gina K. Designs for Therm O Web includes four new Foil-Mates! Gina has done it again by creating charming birthday and friendship sentiments you’re going to love! As well as new Label and Tag Border Foil-Mates that let creativity flow by allowing you to create your own designs to add to them or use our new Foil-Mates sentiments in the center. www.thermowebonline.com

www.craftbusiness.com NEWS 5

Henri Davis hands over chair Hobbycraft on a high of the Giftware Association with award win and z Henri Davis has stood down as chair of the Giftware Association. £1m charity milestone Independent retail expert z Hobbycraft, the UK’s largest Davis handed over to Blue Eyed craft retailer, has raised £1 Sun’s Jeremy Corner at the Gift million for children’s hospices Association’s AGM and Members’ thanks to the incredible efforts Day held at Digbeth, Birmingham. of its customers and colleagues Gert Schyberg, of Sebini, in support of its charity was also announced as vice partnership with Together for chair (meaning he will take over Short Lives. as chair in 2020) and Henri will The milestone comes in the remain as deputy chair. These same year that Hobbycraft also three will head up the GA’s current hit one million transactions National Committee, whose through its till-point ‘pennies’ members come from across the donations to Together for Short giftware world. Three members Lives, and hot on the heels of a were re-elected for a further two recent win at the Business years: Amanda Fergusson; Clive Charity Awards, where Briscoe of Apples to Pears; and Hobbycraft and Together for Howard Thomas of Giftscribes. Short Lives’ partnership was Sarah Ward, the Giftware named the winner in the Fashion or Retail Sector category. The Association’s CEO, said: “The partnership has been closely affiliated as of late, aiming to aim of the day was for it to be Henri Davis achieve the best results and raise as much money as possible. all-inclusive and for everyone In an effort to raise money towards the cause, Chief to take away a learning. When Henri Davis said: “The exciting changes to our branding, Executives of Hobbycraft and Together for Short Lives scaled a our membership covers micro Giftware Association is its improved engagement with 175ft cliff in the dark and abseiled down through the fog. Staff business through to multi-million members - Sarah and the team our members, lobbying at members also took part in the fund raising as 38 members of pound companies, it’s hard to work incredibly hard to make Parliament on your behalf and staff underwent a 22-mile trek through the South Down. find content that suits everyone, sure that our collective voice is exceptional growth of the Gift of Dominic Jordan, Chairman and CEO at Hobbycraft, said: “We but speaking to people after the heard. Last year we travelled to the Year Awards. Our challenge were ecstatic to learn that we’d won a Business Charity Award day it seems that the mixture of over 60 trade shows throughout is to build on our active member for our work with Together for Short Lives. We’ve been working subjects and panellists sharing the country to speak to as many engagement. We need our together for many years and they’re an inspirational charity. We their knowledge has seen people of you as we could, and Sarah members to keep us informed were up against some tough competition, so it’s great to see learn and take something away.” spent time with members both of the issues that matter most crafting come out on top. And hitting £1,000,000 – what an at our office and at theirs. As to them and what they need in achievement! We have so many reasons to celebrate, and we I become Deputy Chairman their businesses. This is your will!” Jeremy Corner I look forward to being able community, we are here for you, Polly Shute, Executive Director of Fundraising at Together for to support Jeremy in his role please do engage with us.” Short Lives, said: “I am extremely proud of our amazing as Chairman, and the new Keynote speaker and high partnership with Hobbycraft. They continuously inspire us with challenges that lie ahead of us.” street expert Michael Weedon their ingenuity and passionate fundraising ideas - raising Jeremy Corner added: “I am from Exp2 gave his view on £1,000,000 over these six wonderful years has been a dream deeply honoured to have been the high street using in-depth come true. elected as the new chairman of data and current trends.He “I am so very pleased that Hobbycraft have won this award the GA. Founded in 1947 with a believed that there was more – it is wholly deserved. This will drive us to work even more rich history of contribution to the hope than doom and gloom. closely with them and our member children’s hospices so that heart of our industry it famously After a networking lunch, together we can continue supporting the 49,000 plus children birthed Spring Fair and Autumn allowing suppliers, retailers and with life-limiting and life-threatening illnesses, and their families.” Fair, as well as creating the ever service providers to mingle, With a shared belief in the therapeutic power of art and popular Gift of the Year Awards. the panel discussions kicked crating, the partnership between Hobbycraft and Together for I’m excited to be working with our off covering regulation, IP and Short Lives is now in its sixth year raising vital funds and creating experienced team of dedicated compliance, through to the awareness for UK’s children’s hospice services. volunteers on the National importance of industry awards Together for Short Lives is a UK-wide charity that, together Committee, our knowledgeable and then futureproofing a with our members, speaks out for all children and young people BATF board, our talented Chief business. The panels offered who are expected to have short lives. NEEDCRAFT 1.4 5 COL_ADS 08/03/2018 12:27Executive, Page 1 Sarah Ward, and our open debate from the panellists’ Visit http://www.togetherforshortlives.org.uk/lifesshort for hard working in-house GA team. own experiences and expert more details. “During the past couple views, as well as taking of years we have seen some questions from the audience.

NEW for 2fNEW 2018180or ManufactureractufManu e the rangeange of cr craftraft kits ththata yt youou can use with WallWall Art Kits, SewingSewing Bin Kits, MaMakek & Pe Paintaint Kits youry fabrics,four textilesetabrics, xtiles and papers to mat make cko creativetiaere pvti productsre for afoducts aroundror ound and LED Lighting range.r .eangr the home.homethe . WWee supply pproductsr foducts foror rretailers,etailers, The kits areaT the perfectperrhe ect pproductpfe rect oduct partnership forfoor Haberdashery Haberdashery retailersretailers wholesalers, didistributors,ttribus ors, to crossct soro sell yourys fabricfour abric stock.ock.tsabric wworkshops,orkshops, manumanufacturersractuf ers and Our currentcurrOur rangerent ange of kits include: educational eaeduc establishments.stional tablishments. Lampshades, TableTable Lamps, Kit pripricescKit start fses fromom onlyrtart only +vatav+ t T&C’ss apply’&CT apply Floor Lamps, Lanterns,Lan erns,erns,t £2.62 with freef delivery.delirwith vee .yer Clocks and Bins. www.dannells.comww c.dannells.ww omc +44 (0) 1919929 70000 31172 311

www.craftbusiness.com 6 NEWS

Dedicated artisanal goods showcase to launch at Autumn Fair 2018 z Autumn Fair, the season’s live demonstrations by talented “Autumn Fair is a retailers’ number one home and gift craftspeople, and seminars for gateway to the golden quarter – marketplace for the retail retailers on how to take advantage the show is perfectly timed for industry is launching Global of the booming handicraft market. short orders, the key holiday Handicraft, a showcase of Louise Young, the managing selling period and ideal for artisanal products from across director of Spring and Autumn sourcing products for the first the world. Fair at Ascential Events, said: half of the following year. The £3billion UK craft industry “Consumers have made it clear Handicraft is a growing source of is growing by 4.5 per cent a year, they want to connect with the revenue across the industry, and the artisanal trend has products they buy, and know how from independent gift retailers to STOCK SHOT become a key feature of the home they were created and the story multi-store high street retailers.” and gift market globally too. behind their purchases. With this With shoppers more in-tune Marvellous Marbling Global Handicraft at Autumn new section, buyers can get their with global environmental and Fair 2018 will see manufacturers hands on products that are social issues, the UK’s handicraft z FolkArt have launched a fabulous multi-surface marbling paint feature bespoke ranges from handmade, inspiring and steeped industry often presents buyers and it’s coming to the UK! jewellery to fine ceramics, and in culture, and get their orders in with the ethically and No more mixing paint required - simply pour on FolkArt exotic textiles to quirky lighting, ahead of the competition. ecologically conscious Marbling Paint to achieve beautiful marbled effects. allowing retailers the opportunity “Global trend forecaster, merchandise that consumers It’s easy-to-use, ready-to-use and produces great results. The to be the first to stock the unique WGSN, has been tracking this now demand. simple, pour-on formula requires no mixing and is water-based and rare products. trend for a long time and they If you’d like to showcase your and non-toxic. For indoor use only. Available in 10 x 2oz colours. The showcase, which will run also predict it will become craft products to an audience of For supplies contact Personal Impressions on 01787 375241, for the full length of Autumn Fair increasingly important across all over 24,000 retailers, get in touch visit www.personalimpressions.com or email at NEC Birmingham from interiors categories in the with a member of the team on [email protected]. September 2-5 will also feature seasons to come. +44 (0) 203 033 2548.

Moonpig Snaps Up Nickyl Raithatha as MD z Moonpig has appointed ecommerce Nickyl said: “I can’t wait to entrepreneur Nickyl Raithatha as Managing start building on the Director. momentum of this much- Nickyl took the reins on July 2, based out of loved brand, bringing special Photobox Group’s state-of-the-art new moments to even more Clerkenwell HQ – Herbal House. customers. The opportunity to He joins off the back of founding and scaling take this business to new heights Finery – one of the UK’s fastest growing fashion through continued product and technological brands – to £15m in under three years. Prior to innovation is huge, and I’m excited to be part of that, he was CEO of ecommerce at Rocket the journey.” Internet, and ran TMT investments for a $5bn Moonpig is also boosting its senior hedge fund. leadership team with three new roles. He picks up the baton from outgoing MD Ronan Tighe joins Moonpig in the newly James Sturrock who is pursuing his focus on created role of Chief Product Officer. earlier stage growth companies. Appointed in Simon Doggett joins Ronan, taking the role 2014, James has doubled the size of Moonpig of Head of Experience Design. business, delivering three years of double digit Jo McClintock has joined as Brand growth as the UK’s number one online cards Marketing Director after five years at Lebara, company while building a top three position in where she led the brand through its sale to a online flowers and gifts. private equity firm.

Launch of Great British High Street competition 2018 z Communities across the UK Speaking ahead of the High Streets Minister Jake a street party or community STOCK are being urged to back their competition launch on Lower Berry MP said: “The Great British project. local high streets by entering Marsh, Waterloo, a former High Streets competition this The competition was last them into the Great British finalist, Communities Secretary year will celebrate the creativity held in 2016. Blackburn in SHOT High Street Awards 2018. Rt Hon James Brokenshire MP of the many businesses in the Lancashire was crowned the The awards, run by the said: “The Great British High UK which are providing the Great British High Street overall New Stitchlets’ llama Ministry of Housing, Street Awards acknowledge shops and services so vital to winner that year thanks to the z The Llama is a brand new release Communities and Local how vital high streets are to our our economy. determination of the community into the ‘Stitchlets’ range as a Government, and sponsored nation. They are crucial in “The previous awards were and local businesses who special one-off. by Visa, recognise and creating jobs, nurturing small hugely successful, proving the worked together to overcome These kits retail at £2.39. celebrate local achievements businesses and driving local Great British public really cares the challenges their high street The designs fit within a 64mm on our high streets, and regional economies. We about the centres of their cities, was facing. diameter circle for framing. Each supporting the communities want to celebrate the best towns and villages. I’d urge The government is kit contains: aida fabric (14hpi they serve. examples of high streets, as everyone to get involved in this committed to helping local Zweigart), threads (DMC), needle The Great British High well as those individual important competition.” business communities and has and full, easy to follow instructions. Street awards will not only businessmen and women The 26 shortlisted entries in introduced over £9 billion worth Contact 01477 533566 or visit celebrate the best high streets playing a leading role. The the Champion High Street of business rate support so that www.mouseloft.co.uk across the nation, but will also government is committed to category and 12 Rising Stars will many small businesses now pay champion ‘Rising Stars’ – the ensuring high streets continue be announced in October. They no rates. This sits alongside a most ambitious high streets to thrive and I’m delighted to will then go through to a public reduction in annual rises, worth a which are taking a lead and support this brilliant vote and be visited by a judging further £4 billion, and helping working together to revive, competition.” panel made up of industry shops and restaurants across adapt and diversify. The awards, first held in leaders from across retail, the country. By shining a light on great 2014, have been simplified for property and business. Through the Future High examples of how high streets 2018 with winning high streets Britain’s best high street will Streets Forum, the government can meet the challenges of to be named in England, be announced in November, with is also working closely with retail changing consumer behaviour Scotland, Wales and for the first the winner receiving a £10,000 leaders and industry experts to and a changing retail time, Northern Ireland – across cash prize for a local community support high streets and town environment, the awards will two categories: Champion High project. Winners from each of centres to adapt and compete in provide all communities with Street and Rising Star High the remaining nations will the face of changing consumer top tips for success. Street. receive a £5,000 contribution to and social trends.

www.craftbusiness.com NEWS 7

Outstanding number of STOCK SHOT exhibitor registrations Transparent Glitter z These transparent glitter films are the only for Creativeworld 2019 craft films that glitter on the front and the back. This line of films comes in 18 colours. z Three hundred manufacturers Staedtler, said: “We will be The transparent glitter line was created have already registered for coming back again next specifically for glassware crafts but can be the world’s leading trade year to present our new DIY used on almost any smooth surface. These fair for the hobby, art and products to trade visitors at films also have the highest amount of glitter craft supplies sector. Creativeworld. Our products out of all of the company’s craft films. All national and International can be tried and tested at the key players, numerous fair, in keeping with our motto, Rose Gold newcomers and prominent ‘Release your creativity!’” returnees will be represented at Klaus Fliegerbauer, CEO Ultra Metallic Creativeworld, in Frankfurt am of Eberhard Faber Vertrieb programme of events offers z Styletech Ultra Metallic Craft films Main, from January 26-29, 2019. GmbH, has also registered his great value added for visitors are the original glitter craft film. There The preparations for the company. He said: “We will thanks to its focus on are 26 great colours to choose from coming event are already in be represented at the coming workshops and trends and the and all of them are designed for both full swing. Michael Reichhold, Creativeworld because it popular Creative Impulse Award. indoor and outdoor crafts. Rose Gold Creativeworld Director, Messe attracts buyers from all over The trade fair is a magnet is the newest colour to the collection Frankfurt Exhibition GmbH, said: the world, which makes it an for the wholesale, retail and and looks absolutely stunning. “We are very pleased with the important platform for us. We specialist trade, as well as number of registrations received anticipate making contact with home-improvement markets and are keenly looking forward potential customers for our and garden centres, the Chalkboard Film to Creativeworld 2019. Our export business at the same internet and mail-order trade, z Styletech Chalkboard Film is planning for the hall layout and time as presenting our latest and commercial consumers, perfect for bringing organization and the multi-faceted programme of products to German retailers.” such as art academies, adding creativity to the class room. events are also well advanced.” Nils Knapp, CEO of training and care facilities. Just cut to shape, peel and stick – it Every year, Creativeworld H.Schmincke, is also looking Moreover, products such as applies easily to any flat, smooth, brings together an unrivalled forward to Creativeworld 2019: creative and hobby materials clean surface and uses a removable spectrum of trends and “The fair gives us the unique in user-friendly complete adhesive. It can be used in a million incomparable creativity from all opportunity to meet all the sets represent an interesting ways. Styletech Chalkboard Film is …. over the world. Aware of this, world’s most important players supplementary product line Easy To Cut - Easy To Install - Easy To Write On - Easy To Clean key players from the sector, from our sector at the beginning for the toy and book trades, such as C. Kreul, Clairefontaine, of the year. This meeting food retailers and drug stores. Creativ Company, Efco Kreativ, place has been established for Reichhold said: “Our concept Phone:+1-904-284-0284 Folia, Marabu, Rayher Hobby, many years and has proven has proven its worth and been Website: www.Styletechcraft.com PERSONAL IMPRESSIONS 1.4 3 col_ADS 01/06/2018 09:46 Page 1 Rico Design and Staedtler, will its worth many times.” accepted by both the trade Facebook: www.Facebook.com/styletechcraft be returning to Frankfurt for In addition to the attractive and industry. Creativeworld is Instagram: www.instagram.com/styletechcraft/ the 2019 edition of the fair. blend of well-known brands the ideal business, trend and Contact: Sergio Sandoval, International Sales Manager Britta Olsen, Brands and and young companies, the order platform, and the creative ([email protected]) Communication Director at Creativeworld complementary market place for the sector.”

Pentel launches nationwide cinema campaign Leading z Pentel’s 2018 campaign is hotting up as it reaches its peak of activity this summer. Craft and Cinema screens throughout the UK and Ireland will feature a 30-second commercial promoting the company’s flagship EnerGel range. Papercraft The highlight of the ongoing campaign sees the return of the memorable ‘blue people’, who made their first appearance on our Supplier, TV screens in 2012, effectively demonstrating the non-smudge, quick drying EnerGel ink. Targeting 16-24 year olds the commercial will appear before summer blockbusters such as: 30,000+ Jurassic World, The Incredibles 2, The Meg, Solo: A Star Wars Story, Hotel Transylvania 3 and Ant Man and the Wasp. products The cinema campaign featuring EnerGel, Pentel’s most popular writing instruments range, will achieve guaranteed admissions of over 1.6 million and will create awareness of the brand to a captive audience of teens/young adults and families. Pentel Marketing Manager, Wendy Vickery, said: “EnerGel cinema advertising is the highlight of our 2018 campaign, but it doesn’t stop there. We’ve got lots more activity to come throughout the Back to School and College period. We are continuing our collaboration with popular vlogger Kaitlin Emma and following her summer adventures as she takes over Pentel’s Instagram channel. “Our tongue in cheek ‘Anti Back to School’ campaign message will encourage students to celebrate and enjoy the summer holidays before we focus on the new term. We’ve got lots more competitions, • Card Making • Journaling • Scrapbooking • Papercrafting • Planners interactive and engaging content for (card stock, envelopes, dies, toppers, embellishments, parchment, planners, punches, rub-ons, stickers, scrapbooks and more) our social media fans to look General Craft Tools/Accessories: forward to, as well as new (stamps, stencils, inks, paints, glues, glitters tapes, ribbons. scissors, decoupage, storage solutions, moulds, clays and more) videos and vlogs.” As the summer holidays Merchandising Display Stands (paints, inks, decoupage and more) • Kits draw to an end Pentel will Personal Impressions (Part of the EM Richford Group), refocus on the key features of the EnerGel campaign, helping to Curzon Road, Chilton Industrial Estate, Sudbury, Suffolk, CO10 2XW. ensure students are fully Tel: +44 1787 375241 | [email protected] equipped for the new term. www.personalimpressions.com

www.craftbusiness.com 8 NEWS

Rosie Brewer

Edit Juhasz Ceramics Craft line-up announced for Top Drawer Autumn/Winter 2018 z The Autumn/Winter 18 (A/ furniture, metalwork, sculpture, the ceramics discipline, while W18) edition of CRAFT at woodwork and printing. mixed media specialists include, Top Drawer presents an Alejandra Campos, Event Glover and Smith and Heather exploration of the finest Director, Top Drawer, said: Power, as well as woodwork original, handmade work. “Introduced in January 2014, designer-maker Rosie Brewer. CRAFT introduces retailers Craft has confidently grown Christian Marsden, Stolen Camilla Thomas and buyers to a world of high with each edition, proving to Form, said: “Craft is central to Textiles - sea front quality, handmade products be a successful and popular the creation of my products throw and cushion at the September edition of addition to Top Drawer, the and I’m able to exhibit my Top Drawer. A professionally UK’s leading international ceramics in a commercially Being well located in London Rebecca Hossain, Head juried event and the only trade design-led trade event.” minded setting that attracts attracts buyers from Cornwall to of Retail, Design Museum, showcase of its type in the UK, Names to look out for this both national and international Scotland as well as overseas.” added: “It is an opportunity CRAFT showcases over 40 season include fashion and buyers. My customer base Top Drawer’s newest to see established makers makers and groups covering jewellery designers Alison has considerably grown since global edit presents over 1,000 developing new ideas a broad range of disciplines: Dupernex, Alison Haddon, ANA exhibiting at Craft in Top Drawer.” brands and designers. Craft and also spy some new, ceramics, glass, jewellery, VIÑUELA, Canga - Caroline Filling a gap in the UK is one of the eight exclusively innovative finds that I secretly fashion, textiles, mixed media, Hall, Circle & Dash, Corazon de market at this key buying time, curated sectors in Top Drawer, hope nobody else spots. Galleta, Cristophe Poly, DeeLyn leading makers will have the which also includes Home, It chimes with our shop’s :: Design, Emma Aitchison opportunity to meet 14,000 Fashion, Gift, Wellbeing, Play, aim to mix established and Jewellery, Elizabeth Miles retailers, professional buyers Greetings & Stationery, Play emerging designers.” Jewellery, Materia Rica, Promises and collectors from over 60 and Food Emporium. The next edition will be Promises, Rusty’s Jewellery, countries as they make their final Created to inspire the buying held at the unique Olympia The Nine of Hearts, and Tout, buying decisions for the year. of innovative retailers looking London from September 9-11, together with Camilla Thomas Matthew Adkins, Glass Relief, for design-led, commercially 2018. Registration is now Textiles and Helen Chatterton said: Due to the contacts we have appealing and original products, open at topdrawer.co.uk Textiles representing textiles. made through Craft, our business Top Drawer reflects key Follow the latest Edit Juhasz Ceramics, Emily has grown from strength to trends, showcasing the most news and new launches Ticehurst Ceramics, Jane James strength. It has provided us directional lifestyle brands, @TopDrawerLondon Ceramics, Krukker Ceramics with a regular income and the Britain’s best-loved labels and #DefineYourStory #TopDrawer DeeLyn :: Design and Nika Stupica will represent confidence to grow our business. exciting new talent too. #AW18 # CRAFT

Best Small Shops competition returns Peak Dale Products z The Best Small Shops competition, managed by the Independent Retailers Confederation (IRC), celebrates the commitment and get a new look creativity of independent retailers on the z Derbyshire-based craft and hobby wholesaler, Peak Dale UK’s High Streets and the central role they Products roll out their brand new, modern looking logo along play in their local community. with their up-to-date, new look of their products and kits. The search for the best small shop in the UK Family-run Peak Dale Products have been delivering quality launched on July 4 to coincide with products to the trade for over 20 years. Crafting has been in the Independents’ Day, the national campaign which family for five generations with Daniel Aldous joining the celebrates and promotes the UK’s independent Hunters of Helmsley were the winners of the 2015 award business six years ago. Owners Graham and Julie has been in retailers each year on July 4. the craft industry for a combined 80 years and now feel like a After successful campaigns initiated by the autumn 2018, where the winner will be awarded change of look is in order to bring the company up to date. All Party Parliamentary Small Shops Group in the title of Best Small Shop 2018. Working with a designer, Peak Dale Products have come up 2011 and 2015 the competition is returning in In 2015 the shortlisted retailers attended a with a modern, stamp-like logo and a clean, modern-looking 2018 and is set to be bigger and better than reception at the Houses of Parliament before the packaging design that will eventually have elements flowing before. winner, Hunters of Helmsley, was announced. through every product. The evolving retail landscape has witnessed To enter the 2018 competition applicants Daniel said: “The logo looks great! Im so pleased with how it numerous high-profile closures of larger stores, must showcase their innovation, entrepreneurial has come out and every product we put it on looks superb. but specialist independent retailers can thrive in spirit and community ethos by submitting details Because it is in black and white it will go with any colour.” this climate by delivering a truly unique retail of their business via the online application form. Graham said: “The new packaging we think looks very clean experience thanks to the passion, service, and tidy. We have had feedback off crafters saying they love it flexibility and knowledge they offer. The Best z SUBMIT YOUR ENTRY and that they could see it in big craft stores, which I think is a Small Shops competition is a chance to celebrate The entries for 2018’s Best Small Shop good thing. We will be updating all our products to have the this unique industry and show customers what competition are open now. To enter the clean, uniform look.” makes independent retailers so special. competition you will need: The competition is open to any UK • to be an independent retailer i.e. a non- independent retailer, defined as a non-corporate corporate business selling goods or services business selling goods or services to the public to the public for use or consumption, from a for use or consumption rather than for resale, business rated premises in the UK. from a business rated premises in the UK. • to have a listing on the Indie Retail directory. The competition will close in early September If you don’t already have a listing you can and 25 of the most impressive applications will create one for free at www.indieretail.uk/ be selected for a final shortlist which is find-a-shop/add-or-edit-a-business/. submitted to a judging panel. These retailers will • to submit your entry by September 9, 2018. be invited to attend the competition reception in Enter now at www.bestsmallshops.co.uk

www.craftbusiness.com RETAIL 9 A new brand identity to evolve the business for the future Amanda Mason, General Manager Pirika UK and Rayoci International, tells us about the changes to the business

z WHY WAS THE DECISION it’s important that we continue MADE TO REBRAND to support our customers FROM KURETAKE UK based on the same origins. TO PIRIKA UK? While the business had enjoyed z WHAT ARE YOUR MOST great success as a sole POPULAR PRODUCTS? distributor for Kuretake, a new As we develop our range over brand provides our own personal the next few months, supplying identity as we evolve the business a wide variety of new products for the future. Having operated from paper craft supplies to fine under the Kuretake brand since art materials, it will be interesting 1986, we wanted to manage the to see which products are business independently where we firmly in the ‘most popular’ list. can diversify our Arts and Crafts Right now, our most popular product range. Our core values product range is the brand of supplying quality products new washi-tape stickers from the strongest for reaching our what we have already achieved, clearly understand their product and delivering a high standard of bande. Manufactured in Japan, customers and perfect to gain providing our customers with appeal and make sure that we service remains our top priority bande is only in its first few visual inspiration. Each offers the very best arts and crafts provide the right information and is central to our new brand. years of operation and is already the potential to showcase products. Ultimately, this will so that our new products are extremely popular in Japan, ideas and generate feedback, allow us to develop and grow understood and accessible to z WHAT BENEFITS winning ‘The Best of Stationery which helps us to see the for the future and realise the everyone. We need to make sure WILL THIS BRING TO Award’ earlier this year. work being produced with our opportunities that lie ahead. that any new product definitely YOUR CUSTOMERS? products and what people fulfils the end-user needs. Being independent allows us z HOW IMPORTANT IS think of the end results. z WHAT NEW to offer a variety of diverse SOCIAL MEDIA TO YOU AND PRODUCTS WILL YOU z HOW DO YOU THINK THE products from different ranges HOW EFFECTIVE IS IT TO z WHO ARE YOUR BRAND BE BRINGING OUT? MARKET WILL CHANGE IN worldwide and meet customer GETTING YOUR MESSAGE AMBASSADORS? ARE YOU We have recently launched our THE NEXT FIVE YEARS? demand, rather than from just ACROSS TO CUSTOMERS? LOOKING TO RECRUIT new award-winning washi-tape With the increase in digital usage, one manufacturer. We’re excited Social media is an integral part BRAND AMBASSADORS? stickers from bande. This is it has become more important about being able to supply our of how we connect and engage As we are a new brand, we a brand new style of washi- than ever to establish strong customers with new products with our customers, both trade want to strengthen our current tape which allows you to peel relationships and take the time to that will complement our current and end-user. It’s a great tool influencers’ who currently each sticker from a roll and listen to our customers. Moving product range and add value for inspiration and analysis as demonstrate on Create and Craft use them individually. They are forward as a new brand, we to their experience with us. well as a platform for the arts TV and those who post on social sophisticated in design and are value the need for collaboration and crafts community. It helps media. Looking ahead, we want ideal for paper craft. It’s a product with others to achieve the z HOW IMPORTANT us to express the personality of to develop new relationships and that is very unique and new to highest level of service. IS YOUR JAPANESE our business and helps to drive get people talking about us in the market and is becoming Alongside this, in our HERITAGE? traffic to our website. It also a positive way to help increase increasingly popular in Japan. industry, I see products We are proud of our Japanese provides a great place to share the visibility of our brand. As the authorised distributor in becoming more purposeful in heritage, which continues creative ideas and understand Essentially, people like to buy the UK, we are excited to see how they are used and more to inspire our selection in what our customers want and from people. Today, it’s not a case them flourish in the market. accessible than ever before. It the product range we offer need to bring creativity to life. of equipping our salespeople with This is just the first example of will certainly be an interesting and those we are looking to marketing collateral, which is why what we are looking to supply time in the years to come. take on-board. Our new brand z HAVE YOU SEEN A RISE fostering brand ambassadorship to our customers in the future. www.pirika.co.uk identity signifies our heritage, IN PEOPLE USING SOCIAL is important to us. which we chose to reflect MEDIA TO DISPLAY z DO YOU SEE ANY energy, passion, imagination ARTWORK MADE WITH z WHAT NEXT MARKET CHALLENGES and creativity, which is strongly YOUR PRODUCTS? FOR PIRIKA UK? ON THE HORIZON? associated with the products There has been a gradual rise, Over the coming months, There will always be challenges offered to customers. With especially in the past five years. our focus is on sourcing and for any business bringing in new extensive industry knowledge Platforms such as Facebook, developing new business products that are new to the and 33 years of experience, Instagram and Pinterest are partnerships. We want to build on market. It’s important that we

www.craftbusiness.com 10 PAPERCRAFT

z It was fascinating to see a Whether that’s your Mum’s story different side of the paper of how your Grandma used to industry, both in old trends make it or the first time you Memories, llamas and new trends, and it was made it for a baby shower, or particularly interesting to see in my husband’s case, when he ideas that could transition burnt it to cinders and we all into papercrafting. The ate fine wine and fast food. on display stationary show is hosted by Emerald Expositions and is z INTERACTION run alongside the SURTEX Interactive cards are on the rise, design show which is full such as the flip, pop or slide Alexandra Stapleton, founder of crafting, lifestyle of artists wanting to sell or ones along with some innovative license their designs. ideas from companies who want and baking blog Hedgehog Hollow, gives us her Both shows were joined at the their cards to become more hip and well attended by a great than a temporary piece. I just thoughts on the National Stationery Show in New York City mix of artists, small companies loved Paper Pop’s village who and larger distributors. created pop outs in their cards There are also international that are removable to keep as manufacturing areas as well an ornament or keepsake. as a new exhibitor arena. There were some very talented artists in attendance. z LLAMAS AND LAUGHS I really appreciate those who At one end of the spectrum have a unique style such it’s clear Llamas, Unicorns and as Marini Ferlazzo, who’s Rainbows are here to stay, while animal illustrations are made at the other end geometric from lots of florals grouped designs along with the clean together. Absolutely amazing simple look have remained with incredible talent. popular. Puns are going up in the world, so to speak, a z WRAPPING particular favourite of mine was Some older themes are making the ‘famous animals’ series a revival such as handmade from Nanu Illustration, featuring paper and creative gift wrapping. Woodchuck Berry hangin’ out I was excited for the huge variety with Ziggy Starfish and MC of high-quality gift wraps that are HammerHead. Rock on! going to be available, along with beautiful accents and ribbons z EMPOWERMENT from companies such as Studio AND MEMORIES Carter. I love wrapping, so this Women’s empowerment was is particularly exciting for me. big throughout the show in many forms, from reflective z SHINY journals that had pieces to Bling and all things shiny are fill out and write on, such as developing more into the those from Please Notes. Hallmark style mass produced Charity products have grown cards, puns feature here as in popularity particularly those well and they are becoming that give a proportion of more sarcastic and risqué. proceeds to charity. This has Some other trends that are developed to where the charity already carrying over into the leads the theme of the product papercrafting industry are design, such as a great range of the enamel pins and patches, planners from Infiniti Planner. these are available in every In fact, journaling and memory size, colour and expression. keeping are still strong As are new ‘adulting ribbons’ throughout the industry. I such as “I got dressed today”. particularly loved a new idea from Lily & Val who have a z CO-ORDINATED Kitchen Diary which not only Product ranges are becoming documents recipes but also far more co-ordinated and wider the memories behind them. reaching, such as from Rifle

“The stationery industry is far more bold and modern but I feel that papercrafting is further ahead in diversity, storage and tools”

www.craftbusiness.com PAPERCRAFT 11

Paper Co, where your water ABC minijournals page_ADS and planners,05/07/2018 covering 10:55 Page 1American Crafts range from collection of instruction lived etc. my favourites here bottle, shoes, stationery and every occasion and sentiment. Kelly Klapstein offers lettering videos available online. was Paperfinch and iLikeMaps. planner can all have the same I think this is an area where practice books with parchment Overall papercrafting and co-ordinating patterns and papercrafting is still catching pages for easy tracing; or, z EIGHTIES stationery are juxtaposed with colours. Similarly, party décor up with other areas. if you are a calligraphy fan I loved seeing neon coming many continuing themes but and place settings are on looking for beautiful pens and back in so many ways. A it was also noticeable how the rise, with beautiful paper z USE THE POST inks, a particular favourite modern era of neon decorative in different areas each one placemats that co-ordinate I was great to see companies was the Conklin Pen from lights, printed neon effects seems to leap ahead. The with disposable plates, cups, encouraging more letter and Yafa Brands which was Mark and more are on their way! stationery industry is far more table runners etc. I particularly card sending, Hallmark had a Twains’ pen of choice and There was a very cool 1980s bold and modern but I feel liked the re-usable acrylic mailbox on their stand where has wonderful heritage and vibe throughout the show that papercrafting is further candle holders from Eleanor you could choose a card quality. So, I’m pleased to say from companies such as ahead in diversity, storage and Moss Studio, these were a from their range, write it and the art of writing is here to stay. Boss Dotty and Pinky & tools. It’s always fascinating to top pick for something a little then they sent all the cards Also, if you’re keen to learn Webber. As well as recording watch how fashions change different. Disposable table out. I also enjoyed the Secret calligraphy I’d recommend ‘the adventure we call life’, and how the industries react. I, décor now comes in every Society of Letter Writers from Paul Antonio, he was at the whether it’s friends, fond for one, can’t wait to get back shape and style imaginable, Mr Boddington’s Studio which show and has an extensive memories, or places we’ve next year to see what’s new. driven by millennials who encourages children to write want style and convenience; I more letters and even going see this trend extending into back to having a pen pal. This far more products soon. is something my ten year old is already excited about. z LGBT Following on from women’s z LETTERING empowerment is a strong LGBT Creative lettering is still strong theme with colourful rainbows across both the stationery everywhere featured on cards, and papercrafting industries.

www.craftbusiness.com 12 PAPERCRAFT INFLUENCERS A Cut Above the Rest - Meet the Makers Influencing Through the Magic of Paper

Angela Sara West chats with papercraft perfectionists who are z With its versatility lending itself to a variety of techniques, the humble piece of paper is the most widely-used material in influential masters of the art, about trends and their awe-inspiring arts and crafts, the possibility of creation with it seemingly infinite. Cardmaking, origami, sculptures, scrapbooking… even affinity with all things paper. Scissors at the ready for some clothing, papercraft encompasses a whole host of artistic processes, from effective simplicity to the virtually impossible, serious papercraft project inspiration! and while there are those who still practise age-old traditional methods, others are breaking boundaries and taking the ubiquitous craft to a whole new level. THE CRAFTY BEGGARS - JULIE PEASGOOD & WENDY TURNER-WEBSTER FRANK NICHOLLS, z Julie Peasgood and Wendy about emerging craft trends, the of course, MANAGING DIRECTOR, Turner-Webster, aka The Surrey-based sidekicks were spot on! TACHE CRAFTS Crafty Beggars, are much- ‘dying’ to divulge their prediction The dynamic loved craft TV presenters that papercraft staple, die-cutting, duo continue z Poole-based publishers, seals which SEARCH PRESS 1.4 3 COL_ADS 04/07/2018 16:17who work Page with 1 ICHF as would be used much more for to develop their Tache Crafts, hit the headlines support the ambassadors for The home décor projects in 2018... own range imaginative range last year after Adele bought traditional Creative Craft Shows and And the crafty TV partners were, of keepsake boxes in the form up the ENTIRE stock of their ethos of the have a double-page spread of ‘crafty cottages’ dies, ‘Hello, it’s me…’ design company with a modern stamp. in Crafts Beautiful which have been enjoy featuring her image from John With the tropical theme currently magazine. sell-out success. “Dies Lewis’ Peter Jones store! trending in the greeting card Serving up something aren’t just for cardmaking, What started as a quirky story world, Tache has a new Glitter special for our screens and we’re expanding the in The Sun, very quickly sparked Krafty range, featuring a few this summer, their new possibilities which 3D a media frenzy, with the story tropical animals and envelopes. eponymous TV series die creations offer. We’re running in numerous online And the team enjoyed kicks off on July 16 with a continuing to develop our publications including The Daily another celebrity endorsement brand new set on a brand Crafty Beggars range, Mail, Hello! and The Metro... it when their Lionel Richie ‘You new channel - Together concentrating on dies, even got a mention on Nick had me at HELLO…’ card hit TV! The creative twosome but using that medium to Grimshaw’s Radio 1 Breakfast just the right note for him, too. are also developing a new expand into other related Show, putting Tache’s ‘Famous Lionel loved it so much that TV format for a Crafty areas,” says Wendy. Faces’ range firmly on the he personally Tweeted and Beggars spin-off next year. Facebook: 6,000+ greeting cards map. Facebooked it to his millions At the beginning of the Twitter: 2,500 Tache was born when of followers, wishing everyone year, when we talked to them www.craftybeggars.tv Frank presented partner, a “Happy Valentine’s Day!” Pennie, with his first handmade https://tache.shop/ card in 2013. The creation and exchange of a simplistic, bespoke card inspired the couple to turn Frank’s romantic gesture into a full-time business. The venture has rapidly grown into a thriving company, with their creations now selling through some of the world’s most prestigious, well-known and respected retailers including Harrods, Selfridges, Fortnum & Mason, Liberty of London, John Lewis, Paperchase, Oliver Bonas and ASOS. All Tache Crafts cards in the Krafty range come with a matching patterned envelope and envelope seal – a modern twist on the old-fashioned wax

www.craftbusiness.com PAPERCRAFT INFLUENCERS 13

EMILY DAWE - EMILY DAWE SARAH HAMILTON z Multi-talented London-based freelance – SARAH HAMILTON PRINTS & stylist and craft designer, Emily Dawe, is JUST A CARD CAMPAIGN an all-round creative who can turn her hand to most craft practices. She’s z South London-based artist/designer/author, (Credit Fiona Murray) worked with many of the industry’s top Sarah Hamilton is known for her contemporary, brands, styled interiors, events and lookbooks colourful and bold style. Her joyful contemporary work is and also teaches workshops. inspired by colour, nature and mid-century design and is stocked by As one of London Craft Club’s experts, Emily hosts her own many independent retailers and galleries, in the UK and overseas, creative workshops in Heals, West Elm and at Kirstie Allsopp’s and is often featured in the press and books. The Handmade Fair, teaching everything from marbling and Having begun her career as an artist, handprinting greetings watercolour to origami and quilling. She has produced projects, cards for Paperchase, The Conran Shop and Designers Guild, presented online tutorials and taught workshops for Macmillan cards kickstarted her career. “I see them as breadcrumbs leading Cancer Support, Good to Know and housetohome.co.uk, too. to my work and I adore making them. Their continued popularity She also teaches others creative skills at launches, events is wonderful, and I’m often told people collect and frame them.” and parties and recently started styling weddings and taking These days Sarah presides over a busy London commissions for wedding stationery and decorations. When studio making a range of artwork and homewares. She’s she’s not busy making, she’s creating content such as online also been a guest speaker at Crafty Fox Market events, video tutorials for the Paperchase and Hobbycraft blogs, as well The Design Trust and Mollie Makes awards. as for Tesco and Ideal Home. She’s also worked on commercial MATHILDE NIVET As a passionate champion of independent businesses, artists shoots, campaigns, and styling up brand and press events - MATHILDE NIVET and designers, Sarah instigated the ‘Just a Card’ campaign in for TK Maxx/Homesense, Moonpig and Furniture Village. 2014 to encourage people Her first published book, Paper Christmas, STUDIO to support designer/ published by Search Press, is set to make big z Paris-based makers and independent waves in the world of papercraft on its publication paper artist, galleries and shops. in September (available to pre-order now). set Just a Card has 23.5k “Nothing comes close to the designer, Instagram followers and enchanting and magical feel you illustrator 13.7k Twitter followers. 2000 experience at Christmas, where and art Just a Card shop window you can go to town with trimmings director, stickers have been sent out and decorations, garlands and Mathilde Nivet, cuts to shops in the UK, Australia, sparkle. I love the variety of crafts no corners with her wonderful New Zealand and America you can produce at this time work. Her show-stopping and they are currently working of year too; from the delicate creations have graced the on translations for non- details on the table to giant stars windows of luxury fashion English speaking countries. and festive banners, you really houses, including Chanel, Louis www.sarahhamiltonprints.com can go all out if you want!” Vuitton and Guerlain, numerous Get involved with Just a Instagram: 3,000+ followers campaigns, and the pages of Card Day (28th September Twitter 4,000+ followers high-end publications, including 2018): www.justacard.org Website: www.emilydawe.com Vogue, Le Monde and Vanity Fair. After graduating from Paris’s École Duperré, Mathilde began DAN GRANT, LICENSING DIRECTOR, DANILO working and creating with her passion - paper. Her unique style z For Danilo, it all began in 1978, following now-familiar celebrity calendar was born. expanding area, and skill rewarded her with early the death of Elvis Presley, when Danilo’s Nowadays, one in four households buys a meaning there is success. “I started playing with Chairman, Laurence Prince, recognised Danilo calendar every year, making the plenty of room for paper 15 years ago while I was the public’s mood and need to celebrate innovative company the no.1 publisher of further growth to doing my textile degree. I chose the King of Rock’n’Roll’s life… and the licensed calendars, greeting cards, gift wrap be achieved. We are to work with old letter envelopes and diaries. fortunate to work with and everything started there.” Working with all major licensors to many of the hottest properties across all From intricate origami create a strong and varied portfolio of different genres – TV Shows like BBC’s Blue jewellery and delicate floral brands, ranging from pre-school to adult, Planet, sports including premiership football, arrangements, to fairy-tale the company consistently delivers a music with the likes of Little Mix, latest paper castles and entire fantastic product and service experience, movies such as Jurassic World 2 lantern-lit miniature cities, her plus quick speed to market with its and hit brands like LOL Surprise, varied, exquisite paper designs dynamic supply chain. The company’s which is getting a great deal of demonstrate the creative ethos? “To take great pride in our work. attention from retailers.” possibilities and detailed With a passion to improve and transform, Facebook: 8,660 follows aesthetic the medium offers. our team strives to consistently deliver a Twitter: 14,303 followers “What I love most is ‘thinking with fantastic product and service experience.” Instagram: 784 followers my hands’, finding new ideas Dan says product personalisation is also (account set up in October 2017) during the process by creating. part of their winning formula. “And it’s an www.danilo.com Also, for me, paper seems to have no limits… I always find new things with this material.” Last year, Mathilde TIFFANIE TURNER, PAPEL SF suspended more than 300 paper z New York-born, San- year, I had birds over the entire length of Francisco-based flower fan, an epiphany London’s prestigious Burlington Tiffanie Turner, turns tiny and about how Arcade. This summer, the large-scale works in paper into to make a Burlington Arcade is delighted magnificent masterpieces. much larger to present her latest stunning The award-winning architect, flower… and the installation, The English Garden, artist, author and instructor rest is history”. composed of thousands of has staged numerous solo Tiffanie received a Zellerbach beautiful flowers and leaves. and group exhibitions, been Family Grant award in 2016 Project views on prolifically published in the to support her work as the Béhance: 25,500+ press and has even been May 2016 artist-in-residence Instagram: 3,726 followers proclaimed a paper-flower artist at the M.H. de Young www.mathildenivet.com favourite by Martha Stewart. Museum in San Francisco. Tiffanie’s passion for papercraft Tiffanie’s sell-out Makerie is a fairly new affair. “In 2012, I retreat, offering paper-flower was looking for a way to make workshops, proves extremely flowers for a costume that would popular, while she’s also well be very durable and couldn’t known for her wonderful book, find anything online that was The Fine Art of Paper Flowers. helpful, so I started engineering Instagram: 32,500+ followers my own paper flowers. The next www.papelsf.com

www.craftbusiness.com 14 PAPERCRAFT INFLUENCERS

HANNAH READ-BALDREY – COUTURE CRAFT ANN MARTIN – ALL THINGS PAPER z London-based photographic stylist, Showcasing her bestselling craft author and presenter, ‘elegant, playful and z Other creators cutting it in the papercraft world Hannah Read-Baldrey, is an “all-round” whimsical’ style, her include Delaware-based quiller and craft book author, crafter with a passion for paper and florals. favourite piece is the Alice Ann Martin, who enjoys exploring the worlds of In Wonderland papercut creative paper art and paper craft. An aficionado of a cover she created for her particular papercraft which dates back hundreds of years, book Everything Alice (co-written she is “ridiculously fond of rolling and folding small strips of paper”. with Christine Leech). “It is GINORMOUS Well known for her main passion, beautiful quilled jewellery, her and I have it hanging in my living room!” intricate masterpieces showcase Ann’s elegant, modern and unexpected The well-known craft personality designs, style. She also designs paper projects for books and magazines, and makes and often models her designs for leading loves introducing the surprising concept craft magazines and brands, including Vogue and of rolled paper art to those who have Elle. She’s sold over 150,000 books worldwide, has never seen, or heard of, quilling. collaborated with Cath Kidston and works as a The author of numerous craft books, presenter for brands including HobbyCraft, Tesco Ann released her latest, The Art of Quilling Living, Red Magazine and VideoJug. She also has Paper Jewelry: Techniques & Projects for the coveted title of QVC Craft Ambassador and Metallic Earrings & Pendants, last year. has been made UK Ambassador for craft giant Facebook: 18,650 Ellison as a representative of their Sizzix brand. Pinterest: 16,400 Hannah recently released her latest Instagram: 7,900 book, Flowerbomb!, with Pavilion Books. Blog subscribers: 3,000 Instagram: 10,000 followers Twitter: 2,800 www.couturecraft.co.uk www.allthingspaper.net www.HannahReadBaldrey.com (styling work)

PEAK DALE 1.8 2 COL_ADS 06/07/2018 14:31SENA Page 1 RUNA - QUILLED PAPER ART LOUISE FIRCHAU - PAPER PANDA z With her unique, original and colourful style, z Gloucester-based papercut artist, Louise papercutting templates Turkey-born, Lisbon-based paper artist and Firchau, was clearly always cut out to make the - five from Paper Panda author, Sena Runa, loves to bring “fruitful cut. Her hobby of papercutting has led to an plus five each from colours” to the lives of others and enjoys amazing career, gallery exhibitions, a book deal, three of Paper Panda’s spreading joy through her work around the world. members of staff plus an army of fans. friends and colleagues, “I discovered paper quilling in 2013, while I was Paper Panda was born in 2010, when Sarah Trumbauer, Louise searching for a hobby. I found a colourful picture made she started making typographical lyrical Dyer and Suzy Taylor, all from paper using the quilling technique, but I had no idea what it was papercuts from recycled paper. accomplished papercutters in their own right. called. I tried to make it, but it turned out to be awful! I then explored Louise’s company has grown significantly, her Currently on her cutting table? “I’ve quilled creations online, and soon found my own style of combining online shop offering a multitude of merchandise, just finished a commission piece based on paper quilling and sketch.” including its own extensive range of giftware Angelina Jolie’s new film for StudioCanal She’s been working as a full-time and original pieces of artwork. There’s also an and am about to start on a new logo for artist since 2015 and designs her amazing ‘Guest Artist’ section and Paper Panda a publishers, using a mix of papercutting own templates, while high-profile has its own Papercutting Facebook group. “We and graphic design, plus hundreds of mini projects include recreating the currently have 270k plus ‘likes’ on Facebook!” custom sketches thrown in for fun! Royal Caribbean logo for their Louise’s distinctive and highly sought-after Facebook: 270k+ likes #EXTRAORDINARY campaign. papercut designs are displayed in her inspiring Twitter: 5,000 Her tutorial book, book, Paper Panda’s Guide to Papercutting, Instagram: 18,000 ‘Quilling Art’, published published by Search Press, offering 20 www.paperpandacuts.co.uk by GMC Books, contains 20 projects varying in complexity, appealing to both beginners and experienced quillers alike. Instagram: 108,000 Facebook: 34,800 www.senaruna.com

ESTHER THORPE - ORIGAMI EST z Experienced origami artist, author and teacher, Esther Thorpe, enjoys illustrating her thoroughly-modern take on an ancient art of origami through her striking origami-inspired architecture, fashion, furniture and accessories for the home. She displays a ‘fresh, playful and contemporary’ style and specialises in multi- modular origami creations, celebrating the traditional Japanese art of paper folding with a twist through her contemporary edge. And her most challenging project? “Wall art on a colossal scale, I usually work fairly small, but I was commissioned to create a wall art of a complex logo on a 2 x 3 metre canvas.” by Pavilion, which presents 15 exciting projects to As an ex-primary school teacher, Milton fold from paper for around the home, including a Keynes-based Esther runs creative workshops in lampshade, trinket boxes, a vase and baby mobiles. London and across the UK for those looking to Instagram: 16,000+ followers learn a new craft. She also sells handmade and Pinterest: 2,000 followers bespoke origami masterpieces from her website. Facebook: 1,500 followers She says she feels overwhelmed by the response Twitter: 843 followers she’s received for her book, Paper Home, published https://origamiest.co.uk

www.craftbusiness.com PAPERCRAFT INFLUENCERS 15

JUN MITANI - PROFESSOR, INFORMATION AND WALTER MOZAMBIK SYSTEMS, UNIVERSITY OF TSUKUBA - LAPA STUDIOS z The Professor of System Information z Paper art wizard, Walter Mozambiko, discovered his Systems at the University of Tsukuba, author of Pepakura paper passion at a very young age. “I always loved to make Japan, super-talented Jun Mitani is among Designer, a software toys and models out of paper and cardboard. For many years, the coolest papercrafters currently pushing for creating unfolded I was also fascinated by the possibilities of digital 3D design.” In the origami boundaries. With a Ph.D. in pattern from 3D data. 2007, he discovered Pepakura software and started exporting 3D models into engineering, he carries out research into As the author of Pepakura flat paper patterns. “From there, everything changed for me!” shape modelling, computational geometry, Designer software, how does he see And so Walter’s unique paper craft business began. The team of calculation origami and digital fabrication and digitally-controlled computers, such as two, Walter and Hanae Niu, work out of LA-based Lapa Studios. The his wonderfully-intricate organic origami has 3D printers and laser cutters, evolving? dynamic duo of creativity are artists, creators, graphic designers, product really taken the paperfolding world by storm. “The software and digital devices are designers and photographers all rolled into one. “Using our core design Jun has served as Japan’s Origami enlarging the world of papercraft and I love process, we develop paper masks and sculptures, which we offer in our Association Councillor and has received to actively use these technologies. For the online shop and on Etsy. We rebuild everything using paper, cardboard numerous awards for his work. He’s also the time being, I think it’s the human hand that and our creativity. All of our products are developed and crafted with will be used to actually fold the paper… love and care. By fusing our love for digital design with our passion for and that is the most enjoyable process!” papercraft, we are able to create blueprints of all that surrounds us.” From lampshades to clothing, Jun’s jaw- Instagram followers: 4,675 dropping designs using origami technology www.lapastudios.com have even been the stars of the show on the big screen, featuring in films including Shin Godzilla (2016), Death Note Light Up the New World (2016), and Answer Kad (2017). “I’m happy to have the opportunity to inform so many people about the new aspects of origami. My collaboration with the famous fashion designer, Issey Miyake, to launch the new brand 132.5 with an origami motif, is another highlight of my career.” Twitter: 8,000 followers WENDY PIERSALL - WOO! JR http://mitani.cs.tsukuba.ac.jp/en/ z Founded by Wendy Piersall a decade ago, www.tamasoft.co.jp/pepakura-en/ Chicago-based company, Woo! Jr, is on a major mission to engage, educate and inspire children of all ages, encouraging them to enjoy crafty KELLY learning and playtime through their high-quality screen-free kids craft projects, offering free BURSTOW printables and teacher resources. - BE A FUN Woo! Jr. Kids Activities blog has clocked up close to a hugely- impressive 50 million visitors from all over the world, leading to features MUM on local news channels, The Today Show and in z Brisbane-based Kelly the Huffington Post. It’s also led to several book Burstow is the founder of deals, including Mom Blogging for Dummies the award-winning Be A Fun (Wiley Publishing, 2011) and six adult coloring Mum community blog. books, including Nielsen BookscanWOW bestseller EMBOSSING 1.8 3 col_ADS 05/07/2018 10:51 Page 1 The Australian’s accolades include Coloring Flower Mandalas (Ulysses Press, 2015). being awarded Top 10 Australian Mummy In 2016, Wendy started her own publishing blog, Be a Fun Mum, which is all about easy company to produce books to complement the crafts. From paper plate owls and Christmas web content. “Our kids activity books have recently trees, to paper lions and Easter egg baskets, surpassed the popularity of our website! As this her imagination holds no bounds. Her part of the company grows, I certainly hope to inspiration? “I love intricate paper cut-out publish a whole book of paper model crafts.” work because it’s beyond my own skill. I Blog visitors: Nearly 50 million! follow illustrator Kathleen Jennings, who Facebook fans: 13,000 does beautiful cut-paper silhouettes.” Twitter followers: 1,400 Be a Fun Mum enjoys over www.WooJr.com 180k page views and more than 162k unique views a month. Be a Fun Mum monthly page views: SHIMELLE LAINE 180,000+ / unique views: 162,000+ Facebook: 250,000+ followers - SHIMELLE.COM Twitter: 5,100+ followers z London-based American scrapbooking Instagram: 6,700+ followers influencer, Shimelle Laine, makes every day a YouTube: 1,000+ followers scrapbooking adventure. Having worked as an Pinterest: 8,700+ followers editor for ScrapBook Inspirations magazine and www.beafunmum.com Scrapbook Inspirations’ Ideas Book, she’s designed for Jenni Bowlin Studio, Banana Frog Stamps and Two Peas in a Bucket, and teaches online scrapbooking, journaling and crafting classes. “I’ve been around a long time - I was the very first person teaching online scrapbooking classes, nearly 15 years ago. But I’ve always stayed small and true to my creative heart. I Freshen up your craft store this Why not combine Embossing Powder, love connecting with the people crafting brings to my life!” Shimelle offers subscribers a variety of online courses, including a Summer with our brand new Embossing Glitter and Sparkles new Layer on Layer on Layer class and fans can find her scrapbooking Spearmint Fab Foil ! for some really dazzling effects? live on Facebook every Friday. There’s also the Scrapbook like a Superhero Facebook group for sharing makes, too. For National Scrapbook Day this year, Shimelle carried out a series of live broadcasts on Facebook. “So crafters could join in and help me create six new pages. We also designed a set of stamps together over the course of that week.” YouTube: 18,000 Instagram: 16,000 Facebook: 12,000 trade.wowembossingpowder.co.uk www.shimelle.com

www.craftbusiness.com 16 PAPERCRAFT INFLUENCERS

CUTTING-EDGE CREATORS IN LOUISE COLLINS z Suffolk-based demonstrator and teacher, Louise Collins, regularly guest THE CREATE AND CRAFT CLAN! presents and demonstrates on Create and Craft TV. She works with Tattered Lace Dies and also contributes to craft NANCY WATT publications. z Publications and Education Manager, Nancy Watt, has designed images and With her specialist techniques including die backing papers and demonstrates on Create and Craft TV, at workshops and cutting, stamping and altered art, flower-loving Louise in craft shops across the country. illustrates an “artsy, modern and unique style.” With her “colourful, contemporary/traditional and quirky” style, the Her first love – scrapbooking – is followed closely by Chesterfield-based crafter has been papercrafting ever since she was altered art, mixed media, cardmaking and art journaling. a little girl. As a regular poster on Create and Craft’s blog, she shares Her favourite papercrafts/techniques/materials and things her fave projects, tips and techniques, along with behind- to make? “I do like a bit of colouring with pens or watercolours the-scenes tales from the Create and Craft studios. and, of course, die cutting. At the moment, I’m really enjoying She’s currently concentrating on developing her making gifts using coloured die cuts to create something beautiful brush lettering skills. “So that I can write my own to put in a box frame. I recently made one for my daughter, I greetings and sentiments. There are some products love that we can personalise gifts. I’m currently making another that I can see coming to market that anyone wishing personalised box frame for my youngest daughter. She is very to learn could benefit form, so watch this space!” different to the eldest so hers will be completely different.” Facebook: 2,000 followers Facebook: 14,000+ followers Instagram: 700 followers Twitter: 7,000 followers Twitter: 400 followers www.nancywatt.co.uk Blog: https://loucollins.blog/about/

MEL HEATON z Disney-loving crafting goddess, Mel Heaton, has always been creative, discovering her passion for papercraft in 1998. “I love paper engineering. It always amazes me how versatile paper is!” The popular Create and Craft demonstrator, who has also hosted the channel’s live craft-along parties on Facebook, has in-depth knowledge of textiles, stamping and papercrafting and represents the Disney papercrafting brand. “I still get a real buzz from bringing products to air and being involved with the Disney and Warner Bros launches still gives me spine tingles!” Blackburn-based Mel is also the ‘Guru’ for the ScanNCut, Tattered Lace USB, Cutterpillar and Todo brands. With her in-depth knowledge of textiles, stamping and papercrafting, her work has taken her to the US and Europe, and she also has worked with some of the biggest names in the industry as a product developer and salesperson. Published in the majority of craft titles, she’s co- editor of The Cutting Craftorium magazine, too. CARLEY DUFF Twitter: 2,000+ followers Instagram: 500+ followers z With her “quirky, vintage and http://bramwellsblog.blogspot.com/ collective” style, arts and crafts tutor and retro queen, Carley Duff, demonstrates “putting the fun in art” on our screens. She first found craft at a very young age and set off on her wonderful journey JOANNA SHEEN of craft adventures, leading her to her crafty role at z Devon-based Joanna Sheen has been a Create and Craft TV. prominent part of the craft scene since With her favourite paper techniques being die 1979. Known around the globe for her cutting, distressing and vintage, her preferred brands beautiful papercrafting products, she’s are Tattered Lace, Disney, Lawn Fawn, Simon Says renowned for her traditional, feminine and Stamp, Santoro and Mod Podge. She’s currently timeless style, her attentive teaching approach working on an array of projects. “Home décor, cards and the care she puts into each and every one of her and scrap pages. I love the way that craft evolves…” cardmaking supplies. Along with her TV work, showcasing Facebook followers: 5,000 her cardmaking products, craft CDs and pressed Instagram: 1,000+ flowercraft programmes, Joanna offers craft courses. Twitter: 3,320 Joanna’s currently creating cards for a new boxed Blog: 3,000 subscribers set coming out in the autumn. “Gorgeous ingredients and http://carleyduffcreations.blogspot.com/ even more of those sets to come!” She’s also working closely with one of her licensed artists. “Jane’s Christmas images are beautiful and it’s going to be a gorgeous project. Lots of fabulous paper pads in production, too, including Thomas Kinkade for Christmas.” STEPHANIE WEIGHTMAN Facebook: 13,000 followers For TV papercraft supremo, Stephanie Weightman, crafting is a way of life. www.joannasheen.co.uk The passionate Product Creative Director for the Ideal Shopping Direct Group (which runs the Create and Craft TV shopping channel) is an all-round crafter, with a vast range of enviable skills allowing her to turn her creative hand to any crafty project with ease. Derbyshire-based Stephanie says crafting has long been her love. “I was only about eight years-old when I discovered it. I enjoyed making dolls’ clothes out of different coloured tissue paper and creating birthday cards for all my friends”. By the age of 20, Stephanie had set up her own fashion collection and textile company and, after designing embellishments for clothes, crafting soon took over as the main focus of her business. She joined Create and Craft as a presenter while running Craft Channel Productions Limited. Facebook: 14,000+ followers Twitter: 7,000 followers www.crafting.co.uk

www.craftbusiness.com RETAIL 17 Going from strength to strength Jo Bray, Managing Director Marketing & Sales West Design Products and docrafts, gives an insight into their business z WHAT IS THE HISTORY OF WEST DESIGN? Before the purchase of West Design Products Ltd the original company, Whincroft Ltd, started as a family-owned independent retailer of seven art, craft and stationery shops in 1986 before acquiring West Design Products in 1997. West Design had been one of Whincroft’s original suppliers of technical papers and graphics. West Design relocated from its South London premises in 1999 to Folkestone, Kent, and has grown considerably from a 8,000 sq ft warehouse to now its own, purpose-built, 62,000 sq ft warehouse, as well as a manufacturing facility in Plymouth, Devon, of 80,000 sq ft. z HOW HAVE YOU GROWN THE BUSINESS OVER THE YEARS? The business is eclectic to say the least! Since 1997 there has z WHAT LED TO YOUR three sites, we really have and own label products. We will this year performed really well. been either an acquisition or an DECISION TO TAKE made sure that we have the also be launching our new joint I think the colours, particularly exclusive distribution almost OVER DOCRAFTS? best bits of both companies. 2019 catalogue at the end of this the Rose Gold, were very on every year. West Design Products We have been aware of docrafts year featuring all the brands from trend and we actually had to has signed long-term exclusive for a number of years. In fact, z WHAT CAN WE EXPECT both companies which should airfreight more stock in as it distribution agreements with when our retail shops hosted TO SEE FROM THIS make things a lot easier for our sold out significantly quicker international companies such the first South East Festival of ACQUISITION? customers and our sales team! than we were expecting. Also, as Faber-Castell and Marabu. Art in 1996, Design Objectives Even more of everything! An even as mentioned above, the The agreement with Faber- publicly announced its arrival broader product range enabling z WHAT NEW PRODUCTS rebranded Creative Studio Castell has, in fact, been in on the scene at the show. us to be that one-stop-shop for WILL YOU BE BRINGING range from Faber-Castell place for 20 years despite fierce Subsequently, when West Design all things art, craft and stationery. TO THE MARKETS? has attractive packaging and competition for that business. acquired Magna Craft in 2009 We have our own product team We have already planned until even more attractive pricing Due to ensuring that we offer Design Objectives became a and in house designers ensuring the end of 2019 but there are for such a premium brand. our customers the widest choice, key supplier to the business. It that we have the latest trends always new opportunities that are we have diversified our product was evident over the years that and with the Plymouth factory too good not to miss. We have z WHAT TRENDS DO offering across the years from docrafts was still the leading we can react quickly. However, at some great new partnerships YOU SEE ACROSS THE licensed toys to craft kits for supplier of papercraft to the the same time, we have an office planned, and some completely INDUSTRY IN THE adults for instance. Recently we trade and that it provided a in China with a sourcing team new ranges (not things that I NEXT 12 MONTHS? have been a leading supplier of perfect fit to the West portfolio. ensuring that we use the benefits can share –yet!) plus we will be Slime looks like it will be the colouring-in phenomenon that the Far East can bring. updating and refreshing some of continuing for the foreseeable and have now moved on to z WHAT DO YOU BRING our existing brands and products. future. We introduced the five slime showing our flexibility to TO DOCRAFTS AND WHAT z GOING FORWARD Earlier this year we introduced litre bottle and clear PVA earlier reacting quickly and effectively DO THEY BRING TO YOU? WHAT BENEFITS our new social stationery range, this year and pallets of both to the trends. One of the main reasons we DOES THIS BRING TO Noteworthy, which has absolutely seem to leave our warehouse on acquired docrafts was the fact YOUR CUSTOMERS? flown. The A/W range is, in my a daily basis. Social stationery that their strengths were West Again one of the biggest benefits eyes, even stronger and a credit also seems to be on the up Design’s weaknesses and vice is the one-stop-shop. With more to the designers that have worked particularly with the millennials. versa. docrafts have always had than 25,000 products all in the on it. We are also introducing adult great product and marketing, one warehouse in Folkestone craft kits. This is an area that I have z WHAT NEXT FOR while West has strong finance plus a manufacturing facility in felt passionate about for years and WEST DESIGN? and logistics. With over 200 Plymouth offering short runs and I am so keen to finally see them The trading history of West members of staff across the quick lead-times for both branded as a range. A great craft kit will Design Products has often evoke the desire to begin crafting seen double digit turnover and these are a great starting growth and it is intended that point. Although these don’t launch this is the trend that we will until September, we are already continue to follow. Over the looking to reorder. Also, as always, next three years we are looking Faber-Castell are bringing out to increase our turnover and some beautiful new sets perfect this is obviously a challenge in for Christmas and also some new the current economic climate products in their Creative Studio with the unknowns of Brexit, range which are ideal for BTS. however, we have strategies in place to move forward on this. z WHAT HAVE BEEN THE HOTTEST SELLERS ACROSS YOUR RANGES SO FAR THIS YEAR? Moroccan Haze, our paper collection that launched earlier

www.craftbusiness.com 18 PAPERCRAFT Get hands on for the best results

Craft designer and demonstrator Lou Collins gives her tips on holding the perfect workshops and demonstrations z The best demonstrations, in bowl, actually had any interest in customer for the weeks leading my opinion, are the ones where what I was demonstrating with. up to it is a free way to advertise. spectators can get involved. One store was a tiny This can be more costly for independent down in south z PLAN TO SUCCEED the product supplier but by Essex, with an awful roundabout When talking about workshops, far the most well received. fronted location, and yet, because rather than demonstrations, it Crafters are naturally hands- of their efforts for three/four is a case of careful planning to they would feel the need to go However, the end product on people, and when they see that weeks beforehand advertising ensure the shop owners do not shopping afterwards to restock. that the delegates take home they can achieve a technique or on social media, the posters and end up out of pocket. The project Time of day was important after the class needs to be use a product themselves, they leaflets in their shop (only printed the customers will be doing, too. A class that ran say from worthy of the money they are much more likely to put it off in the office, nothing fancy) would need to be inexpensive 3-5pm meant that everyone have spent. If I went to a in their basket, than if they are and a big sign in their window, in both materials and tools. A wanted to get home to get class and came away with a assuming that the demonstrator that was the best turn out I have mix of old stock that won’t sell dinner on at the end, and would project made from obviously is a professional and has ever seen.There wasn’t even and new products works well rush off. A class that ran form cheap materials, and more had months of experience room for everyone. The shop to help the store clear some 10am-12pm or 1-3pm would importantly, had not learnt in making it look easy. Even owners offered everyone tea/ product, whilst feeding a crafter’s allow for relaxed browsing after. anything, than I would not return. when I was demonstrating a coffee as they arrived and that need for the newest things. So many people have die-cutting machine, I would really made them sit longer, and I worked for a small craft z CONSIDER THE COST said to me that the finished always get the people watching see all the products. A few ladies shop for five years, and ran the The cost of a workshop to a piece is not something they to turn the handle, so that actually stayed the whole day. workshops. It was most cost retailer would vary. Very basically, would usually make, but they they feel involved, and hence, The age range is usually from effective to be as resourceful I would say the delegate would learnt a new technique, and are much more engaged. 50 years and up, but I have had a as possible by using tools such need to pay to attend a two-hour that was what they came for. This also makes them believe few younger. Not many though. as dies, embossing folders, class, a little more than the kit This is where a very good what the demonstrator (read: Those going to their local craft ink sprays, for more than one cost to put together, and then teacher is essential, and a good salesperson) is telling them. So shop to see a demo are doing so workshop, so I would plan anything they spend afterwards demonstrator will always work when you slip in that you’ve never because they don’t sit at home three or four classes at a time, on product is a bonus. So in wonders with whatever kit is had issues with a product, or that on Pinterest or YouTube. They using the same products. the little craft shop I worked supplied, and wow crafters with this is by far the best you’ve ever would be the audience who So if I had to use something in, the kits would be £3 to put new techniques. I have been used, they are then more likely would prefer to see a beautiful for class one, this product together, a class would be £10 paid anywhere between £30 to believe it is not just a pitch. flower bouquet on a card, than would appear again, but using for two hours. If not one person for a two hour class, to £150 modern monochrome and a different technique with it, in shopped whilst there, still no for the day to demonstrate or z PUT A SHOUT OUT gold geometric card, and it is class three, and so on. It was money was lost, even factoring teach. I’m sure there are others Stores that dedicated time to worth bearing this in mind when always helpful to ask delegates in paying for the teacher. that will charge more, and this advertising the demonstration designing the projects. I would to bring along their own A shop should always take does include preparation. Travel weeks beforehand always had say 80 per cent of people I have basic tools, and for complete the teachers charge into account, over say half an hour can be the best turn out, and later, sales ever taught or demonstrated to, beginners, pencil, ruler, scissors and add this to the cost of their additional, depending on the on the day. This sounds obvious, have been around retirement and a paper glue were all they kits to ensure the class price teacher. If the prep for a class but so many larger chains would age. This is also a factor when really required, which most is accurate. If a teacher wants or workshop is done correctly bank on having lots of passing advertising. Social media is would have around the home. £50 for two hours, then the kits and thoroughly, the actual traffic through their store on a great, but account for the I found that by ensuring will need to be less money to class will almost run itself. Saturday, but in reality, only five people who don’t use it. the product I supplied in the put together, but the teacher Well written instructions, per cent of those going in to buy Even just ensuring the kits was just enough for them has to be good enough to make diagrams, photos and templates, new wallpaper or a washing up till staff mention it to every to use up on their project, something amazing with them! the correct amount of materials and extras for mishaps, ensure a teacher can remember to add in impromptu tips and techniques at each stage, rather than having to concentrate on the basics. A store owner should probably ask the demonstrator what they are planning beforehand, and I personally would never be offended by this. If there is any chance to cross- sell, it should be recognised beforehand and discussed, as well as ensuring there are no conflicting brands being used by a freelance demonstrator.

z KEEP THINGS SIMPLE With craft workshops, I would always suggest keeping the base of the project simple, and reasonably quick. Always assume that delegates will be beginner/ intermediate. Even advanced crafters can learn something new from watching someone teach the basics, and you can add more advanced touches

www.craftbusiness.com PAPERCRAFT 19

“Even when I was demonstrating a die-cutting machine, I would always get the people watching to turn the handle, so that they feel involved, and hence, are much more engaged”

at the end if you have someone I would always get at least included in every class/demo. around waiting for inks to is the least niche, but if I was letting everyone else know that one person who would make a This is what they will remember dry is not time well spent. demonstrating or teaching with they think they can do better. mistake measuring or cutting, so form the class, and if good one particular product to sell It is good for a demonstrator spares of everything is essential, enough, why they will book again. z CATCH THE EYE it, I would bring along samples to be prepared for this kind of and the project/s made up in Too much measuring is a The simplest things to craft in of other projects using this event, so if the audience seems stages is helpful as a guide, recipe for disaster, but having a papercraft workshop, would product, to show it’s versatility. to be quite knowledgeable, have rather than photos of how theirs templates or pre measured be cards. I like to do a three So, a scrapbook page, a a more advanced project waiting should look. My personal style of and marked pieces, although card workshop, something mixed media canvas, a piece of in the wings, and vice-versa demonstrating is to keep it quite time consuming, makes for a feminine, something masculine altered art, a mini album, and with a very basic, beginners basic, but to add in something more relaxing class. Another and then something neutral. often I would reach into soft project. The embellishments that I know no-one will have no-no is too much drying time. Each very different from each crafts with it too if possible. TAPE TECHNOLOGIESfor a workshop 1.2_ADSproject can 04/07/2018 16:17seen before,Page 1 because I know I Ten people with heat guns other, to engage all levels and The idea is to catch the eye of then be optional, depending discovered it. I strive to ensure running makes the room far preferred styles. I think a card every crafter that walks through on the crafter’s experience. something of this nature is to warm and noisy, or sitting class is the easiest to fill, as it the door, whatever their thing.

www.craftbusiness.com 20 PAPERCRAFT Putting their own stamp on things Tracey Dutton, founder of Lavinia Stamps, tells us about the company and her plans for the future z TELL US A LITTLE BIT OF THE HISTORY OF THE COMPANY? Lavinia Stamps has been established since 2005. I have always had an art/craft Sebastian the Seahorse Simmi background and since leaving £9.80 and measures 11.4 x 6.7 cm £8.80 and measures 8.9 x 7.3 cm University have been fortunate enough to earn a living from my art work. My partner Kevin Jones and I moved to Ruthin, PRODUCT North Wales, and set up a ceramics business at Ruthin SHOWCASE Craft Centre in 1992. I loved ceramics and, although loved to throw on a wheel, I really India inspires new stamp designs enjoyed hand building with red earthenware using lots of ❚ Incredible India is the inspiration behind the launch of a new textured elements to my finished set of stamps. pieces. I started to design my Lavinia Stamps has added ten designs to their range, inspired own range of stamps to stamp by the sub-continent. They are Indra, Simmi, Sebastian the into clay. My customers loved seahorse, Fairy Foragers, Seaweed, Snow shrub, Shanty, Fairy the stamps I designed, so I hive, Feather and Indian Flourish. started selling the stamps Tracey Dutton, founder of Lavinia Stamps, said: “Well we have individually. In 2007, I made the been busy little bees over the last few months, designing our decision to start a new company latest collection of stamps. I must say I’ve really enjoyed drawing designing stamps for the card- this range. making industry. Thus, Lavinia “My partner Kevin and I travelled to India in February, we were Stamps was formed and we lucky enough to attend a Punjabi wedding, Wow - what an have never looked back since. inspiration in every sense of the word, now I know why they call it ‘Incredible India’. Influenced with the style, colour....patterns and z HOW DID YOU GET INTO “Lavinia Stamps thrive on of course the people, I put pen to paper.” THE BUSINESS AND WHAT Tracey always wants to give her best to their customers and OBSTACLES DID YOU bringing out new ideas and the new designs took three months to complete. HAVE TO OVERCOME? She added: “I must admit these have taken me an age to When I officially started the original innovations to the design as they are so very intricate. Our manufacturers have business in 2005, I worked had a tough and challenging time trying to capture the detail in from home. However, within market place” the polymer, so not much sleep has been had while trying to six months my partner Kevin perfect them. gave up his job and joined the out the corner of my eye sparks working on new designs as this “Although it has taken a lengthy time to complete, our aim company as we started to grow a story waiting to be told. is the backbone of our business has always been quality rather than quantity, we aim to bring quite quickly. The business Once you still your mind, something different and unique to the market place. So a huge has expanded rapidly over the everything magical comes z WHAT’S NEXT FOR thank you for your patience.” years. It has been a dream come flooding in, for me, once LAVINIA STAMPS? The new designs are available to buy now and can be viewed true! Our feet haven’t touched these thoughts start it’s Lavinia Stamps is expanding. at https://laviniastamps.com the floor. However, with the hard to switch them off. We are looking at many different right help and by surrounding I feel incredibly fortunate avenues and it’s all really very ourselves with wonderful to channel such a magical exciting, in terms of what’s lies professional people we have gift. Best of all though is to be ahead. The first thing is to grow moved forward, entering a able to share this gift with so our wonderful Lavinia team. whole new adventure. We are many like-minded people and Our customers are important passionate about what we do. there are a lot of us out there! to us. They have been in it from We enjoy taking crafting to an It’s no fun experiencing such the beginning and we pride artistic level, having passion an enlightening journey if you ourselves on customer care and and drive to inspire people and have no one to share it with. service, so we need more staff produce products that give an to maintain a quality service. Shanty achievable result appealing z WHAT NEW £9.20 and measures 9.3 x 10.3 cm to all crafting capabilities. PRODUCTS SHOULD z HOW IMPORTANT IS WE LOOK OUT FOR? SOCIAL MEDIA TO YOU? z HOW DO YOU FIND Lavinia Stamps thrive on bringing Social Media is the key to our YOUR INSPIRATION? out new ideas and original business. It increases brand I have always drawn from a innovations to the market place. awareness and is one of the young age - basically as soon as This is what gives us our buzz. most important aspects of I could pick up a pencil. Drawing It’s our job to inspire and make marketing, allowing us to Fairies and Fantasy have been things appealing and interesting reach customers worldwide. with me from the start. Some - reinventing yourself on the On a different level, it enables images are instant and others I way. We pride themselves on us to engage and talk about the revisit time and time again. This designing everything from start passion of art and craft - helping can sometimes take months. to finish. This can be quite a and encouraging people to do For me perfection is the key. lengthy process. The images are the things they are passionate The images I draw are from all hand drawn and each image about. How wonderful to be able the heart, you must feel them, can take weeks to complete. to look and talk to like-minded Indian Flourish Indra deepen your mind and allow This is what gives them their people from across the other £8.20 and measures 12.9 x 5.4 cm £9.40 and measures 10.6 x 10.7 cm them in - a slight movement uniqueness. We are always side of the world. It’s incredible.

www.craftbusiness.com PAPERCRAFT 21 Putting passion and inspiration into papercraft

Aisha Cluitt, Papercraft Category Marketing Manager, Hobbycraft, talks to Angela Sara West about her life and the business z When it comes to supplies and make a change and get crafting huge advantage over other craft such a diverse medium that Anything Aisha’s itching inspiration, makers need look no earlier, and I’ve been working retailers. There are also extended has so many possibilities! to try? “The Glimmer Hot Foil further than Hobbycraft, where on a wreath made entirely from ranges online, which is great! The “Hand lettering is still a System! I love anything with papercraft is big business! paper to adorn our kitchen door.” colleagues in store are always massive trend, and it can be a shiny foiled finish and I’ve Putting her stamp on She’s influenced by several on hand with tips and advice, used in lots of different wanted to try foiling for a things whenever she can, papercrafters. “I’m really inspired which is really helpful when you’re papercrafts, from scrapbooking while, but the fact that most Hobbycraft’s Papercraft Category by the natural world, so I find trying something out for the to cardmaking. require the use of a laser jet Marketing Manager, Aisha Cluitt, Helen Musselwhite, Lia Griffith first time and are a little unsure. “Mixed Media is seeing a printer put me off investing in has always been a creative and Isobel Barber’s work really Hobbycraft also runs demos huge resurgence right now, and machines that are currently person who picked up the inspiring. I also follow a lot of and workshops in their stores, it’s never been easier to get available. The all-singing, papercraft bug big time during papercraft-curated accounts on which are ideal if you want to try started. The Tim Holtz range all-dancing machine from her final year at university. Instagram, which are great for something out for the first time (available in-store and online Spellbinders (available from She said: “I created my getting my papercraft daily fix. or meet like-minded crafters.” at Hobbycraft) is perfect for Hobbycraft from September own craft lifestyle publication “I make a lot of cards and Does she think the papercraft beginners to dip their toe into 2018) allows you to add which was printed on lots of DERMAGUARDlove all of1.8 the 3 COL_ADSpatterned paper06/07/2018 11:07trend Pageis set 1 to continue? “I do. the world of mixed media and beautiful foiled details in next different paper stocks, and all pads from Maggie Holmes and There is so much that can be discover the possibilities. Tim’s to no time with the use of a die of the titles in the magazine Crate Paper. I have so many achieved with paper, I believe world-renowned Distress Oxide cutting machine. You can also were stamped and hand- piled up at home that I like to papercraft will always be on ink pads should be firmly at use the plates to letterpress stitched. I loved every minute look through for inspiration. I trend in one form or another, the top of your shopping list, - another technique I’m eager of creating it and would jump at always make sure to invest in whether it be paper sculptures, along with his Distress Resist to try. I’m placing it firmly at the chance to do it all again!” a few of the complimentary papercutting or journaling. It’s Spray and blending tool.” the top of my wish list!” Her favourite papercrafts/ topper and embellishment techniques? “Gosh, there are so packs, just in case I need to many! I adore heat embossing; whip up a last-minute card. I only discovered the technique “Echo Park Paper Co. is a a few years ago and have been brand I’ve been following for hooked ever since. I find the a little while… They have the whole process really rewarding, most stunning collections that from pairing the ink and are refreshed each season, embossing powder, to watching comprising papers, stickers and the powder melt and form a shiny ephemera galore. We’ll soon be “Mixed Media is seeing a huge resurgence right now, and it’s never been easier to get started.” surface over my embellishment stocking some of the collections or topper – it’s mesmerising!” at Hobbycraft, and I can’t wait She’s a little bit obsessed with to get my hands on them!” shaker cards. “If I ever have to Her go-to craft shops, create a card for a loved one or trade fairs etc.? “Creativation friend, there’s a very high chance in America and Paperworld in it’ll be a shaker card. There are so Frankfurt are two trade shows I many different possibilities with would highly recommend. There Don’t let damaged skin stop your customers from this type of card, and you can be are so many great products being creative. really creative with the materials on show, your head will be full you use inside the shaker of project ideas by the time We are seeking craft and knitting shops to sell our DermaGuard Skin compartment. I’ve been playing you leave! Both the Crafty Fox Protection Lotion. Ideal for all craft workers – and for all crafts. Introduce it safe, using just one shaker Market and Renegade Craft Fair your customer’s to DermaGuard and give them their window. However, I’m itching to are smaller shows in London smooth skin back again. try a multi-aperture shaker card!” which are open to everyone Once tried, they won’t want to It may be the height of and are a must. Full-to-bursting summer, but Aisha’s already in with independent sellers, they’re be without it. Guaranteed to the festive spirit. “I’m trying to great places to make contacts protect and repair. get super-organised this year and be inspired by makers Want to be a stockist? with my Christmas papercrafts. I from other craft disciplines.” always leave making everything What gives Hobbycraft the Contact us at: to the last minute, particularly edge over its competitors when [email protected] my cards, and it’s always a it comes to papercraft? “The or on 01745 584 049 frantic rush to get everything in amount of different brands for our wholesale prices and the post for the last posting day. and the fact that you can get for further information. However, this year I’ve vowed to everything in one place is a

www.craftbusiness.com 22 HALLOWEEN Spiders, skulls, bats…oh my! ImpressArt’s Laura Avitabile explains how to embrace the Gothic this Halloween

everything in between. From holiday spirit and incorporate the year bats, spiders, and spider webs, holiday-inspired accessories include the Winter to fire and witchy symbols, into their wardrobe. Creating & Holiday, Hearts, Florals, your customers are sure to personalized jewellery with a Animals & Nature, Nautical, find the perfect eerie stamp to fun spider and skull designs and Patriotic collections. create some fun, Halloween- is sure to pique the interest of To view a full range of themed hand-stamped items Halloween enthused shoppers. ImpressArt design stamps z While there are a select few that their customers will love. In addition to the Gothic and other products visit who embrace these trends Some popular hand design stamp collection, www.impressart.com all year long, Halloween is stamped Halloween projects ImpressArt carries an array of the one time of the year that include candy alternatives seasonal stamps that will help the mass markets celebrate for trick-or-treaters such as your customers personalize these creepy, crawly motifs. hand stamped book marks their projects all year long. Hand stamping is no and zipper pulls. In addition, Some of the other design stamp different than other DIY there are always people who themes that will carry you from mediums when it comes to like to dive head first into the holiday to holiday throughout marketable handmade projects during the Halloween season. ImpressArt carries a Gothic “Hand stamping is no collection of stamps that will enable your customers a way to different than other DIY personalize Halloween-themed gifts and novelty items. mediums when it comes This unique collection of to marketable handmade metal stamps includes an IMPRESSarray ART of1.2_ADS skull stamps 04/07/2018 ranging 10:39 Page 1 projects during the from a flowery Sugar Skull to a more ominous Angry Skull, and Halloween season”

www.craftbusiness.com INTERVIEW 23

Hours As... 24 Nicola Shepherd Nicola Shepherd, Derwent’s Global Marketing Director, tells us about her day

BEADALON mini_ADS 06/07/2018 14:40 Page 1 z YOUR DAY There may be store visits What time do you wake up and briefing suppliers. and what does your pre- work routine look like? z What time do you leave? And My alarm wakes me up at what kinds of things do you 5.45am, although the reality like to get up in the evening? is that I am up at 4am to feed As I am in at 7am I tend to and thought that this would encourages people to leave my cats! I am very quick in leave around 4pm to avoid the be a barrier. For sure you their digital devices at home the mornings so everything traffic. I would check messages need to have passion for for a while and express is prepared the night before when I get home and then in the industry but don’t let the themselves through art. z What does 2018 hold for you? including what I will wear the the evening I may undertake fact that you can only draw We are in the midst of planning next day. I am out of the house some voluntary work for a a stick man hold you back! z What are the most right now and have a number within 35 minutes of getting up. local animal organisation challenging parts of your job? of exciting projects that we or revise for a swimming z What are the best Getting to know who does are developing for the end z You get into work – what teaching application that I am parts of your job? what! Being part of ACCO, of 2018 and beyond so I am does a typical morning currently undertaking. I also Working with my team who we are an enormous excited to seeing those come to look like for you? chat to friends and family who are full of energy and passion organisation and finding fruition. I am also threatening Is there such a thing?? I arrive are very important to me. for what they do and working out who is who takes some to try my hand at drawing, at the office just after 7am so in an industry where creativity time but is a fun process. so watch this space… I can pick up any emails that z Finally, what time do have come in overnight from you typically go to bed our global partners whilst on a work night? it is quiet. There is always Generally I head up around an early stop by the coffee 10pm and then read for 30 machine to kickstart the day. minutes before lights out, The morning would then be a ready for the next day!! mix of meetings with my team, agency partners and pulling z A BIT ABOUT YOU together work on key projects. How did you come to work in your current position? z What time do you take I am a newbie having only lunch, and what do you do been in role for four months. on your lunch break? What Prior to this I was Marketing do you typically eat? Director for Cross and Sheaffer I am naughty and don’t set Pens for over eleven years so a great example as I tend there are similarities in the to eat at my desk. I prep my categories and the experience lunch at home and bring it of managing a consumer brand in – normally some type of over multiple geographies salad followed by fruit. stood me in good stead. z How does a typical z What advice would you have afternoon take shape? for someone looking to get In the afternoons I often have into your particular industry? calls with our partners in the You don’t have to have a USA to move projects forward. degree in art! I cannot draw

“For sure you need to have passion for the industry but don’t let the fact that you can only draw a stick man hold you back!”

www.craftbusiness.com 24 INTERVIEW Sustainability and creativity Craft BUSINESS inspired by Mother Nature AWARDS 2018 Sue Reed, founder of The Woolly Pedlar and winner of the Sustainable Craft Company at the Craft Business Awards 2018, tells us about her life and upcycling knitwear z How did you learn to sew? I continued in teaching from with recycled intoxicating, and set As a small child. My grandmother the mid-eighties up until 2011, about making a sweatercoat, also and mother were all very keen only sewing occasionally as a using a downloadable tutorial craftspeople, and encouraged me hobby. In 2011, I hit a period from Katwise. I was utterly to learn all sorts of sewing skills. of stress-related ill health, that smitten! I had been devastated I learnt patchwork, embroidery gave me excruciating back by losing my job, and was and dressmaking from them. pain. My career in teaching desperately seeking something My mother used to make a lot ground to an abrupt halt. to prove my self worth. My back of our clothes. I loved my ‘My issues meant that I couldn’t Learn to Sew’ book that I was z How did you begin to turn your sew for long, and couldn’t lift given back in the seventies, passion into a new business? anything heavy. My husband and make many items from To keep me sane after losing supported my by helping at craft it. We were also taught to my job, I started to write a blog. fairs, loading and unloading the sew at school, and had a very I wrote about what I knew, about car and helping to set up, and strict dressmaking mistress. I reycling and upcycling, growing I would take regular breaks to remember the ‘shortie’ nightie your own food, and mending and walk the dog in between sewing we made at school. We had to making do. It was through this to prevent sciatica setting in. kneel to make sure it touched blog that I was approached by At the same time, my children the ground and was no shorter! someone asking if I could make were in a band that was getting As a teenager, I would make a pair of Katwise armwarmers. good slots at a local festival, wrap around skirts using recycled These were made from strips of and I toyed with the idea of curtains. I continued to sew, recycled knitwear and required making a bike powered sewing and made my own maternity an overlocker to make them. machine. That is how The dresses when expecting my Katwise is a US designer who Woolly Pedlar, got her name! three children, and continued sells her tutorials and gives by making them clothes when others permission to make and z What made you interested they were little. I saw it as a sell clothing using them. I didn’t in sustainability and how way of life more than a hobby. own an overlocker, but had had did this then become woven When I met my husband to my eyes on one, ever since the into your business?? Credit: Gavin Forster Photography be, and we were living in Toxteth, days of making batik clothing I have been interested in Liverpool, in the early eighties, we back in Liverpool. With the sustainability for as long as I can started a small business making small amount of money I had remember. I hate waste, and am these. It would appear that the z What tips would you have for batik clothing, and I passed my put by from leaving teaching, I passionate about reducing the market for recycled textiles in anyone thinking of launching dressmaking skills on to my bought a domestic overlocker. drain on our planet’s precious developing countries means their own business? husband. We even went down I bought and downloaded resources. To make clothing, that no one is prepared to stand To anyone thinking of launching a to the King’s Road in Chelsea to Katwise’s tutorial from Etsy, soft furnishings and accessories and grade clothing and re-sell business, I would say ‘just go for show our work. However, just as and tentatively made my first from recycled wool knitwear is in the UK any more. I think this it’. I didn’t write a business plan or we were about to get a grant from pair of armwarmers using an integral part of my business. is a crying shame and would look for grants, but I did work my the Prince’s Trust for an industrial strips of wool jumpers bought I get my local charity shops to love to hear from any textile butt off. You need to be prepared sewing machine, my husband from my local charity shops save any waste wool knitwear for recyclers that would be prepared to work really hard. You also need was offered a job to train to be That Christmas, I had a table me out the back. Once a week, to sell wool jumpers to me! to grow a thick skin. Many of an accountant, and I followed a at a local Christmas Fair, and I can be seen like an old bag my creations are on the wacky teaching career, teaching children was delighted when they all sold. lady, dashing around Hexham z What difficulties did you face side, which mean I stick my head with severe learning difficulties. I found the creativity of working town, where I live, collecting in setting up The Woolly Pedlar? above the parapet and can be waste wool knitwear. Even if It hasn’t been an easy ride at shot down on occasions. My top a jumper has a small hole in all. I soon realised that my little tip would be to discover who is it, or is felted, I can use it. domestic overlocker wasn’t up buying your goods, then go to the I used to get knitwear in to the punishment I was giving it, places where they can be found. bulk from textile recyclers, but and had to invest in an industrial I soon learnt that general craft recently have drawn blanks with one. I have never gone for grants, fairs were not for me. I found but have saved every penny from Woolfest, a two-day event in sales to plough back into the Cumbria that celebrates all things business. I needed a studio, and woolly. From sheep, to finished so cleared out a junk room up products. This was stuffed full of in our attic. I call this the ‘woolly colourful creative sorts who loved garret’. I have had to learn about my work! I now concentrate on social media (I’m not a spring these events, and will be going to chicken at all), and set myself Yarndale, in Skipton, in September. up with Facebook, Twitter and now Instagram accounts. z What gives you inspiration? I have also had to learn I get very inspired by working IT and photography skills to with colour. Some say that I photograph my products and have a good eye for colour, and get them listed on the website. I think this is important. I am I have also had to learn selling particularly inspired by mother techniques and patience for nature and the landscape around dealing with the general public. me. I live and work in beautiful I have found that many of the rural Northumberland, and skills I had as a teacher were drive over to Cumbria, to the transferable and have been very north Lake District, where I am Credit: Woolly Pedlar useful in setting up a business. part of The Wool Clip. We are a

www.craftbusiness.com INTERVIEW 25

cooperative of 15 woolly women. Credit: Woolly Pedlar what they are interested in. I now Recently we had an exhibition run workshops and courses on called ‘From Fell to Fabulous’ using social media in business, and I exhibited a sweatercoat helping others get off the ground. inspired by the colours of moss, lichen and stone on the fells z What changes have you where I walk around my home. seen in the industry over I love nothing better than the last few years? going for a walk in the beautiful The biggest change I have Lake Distict, or along the seen in the industry is as I Northumberland coast to relax. We have said before - I can no also have a wonderful garden, with longer get waste wool knitwear a little stream running through it. from textile recyclers!! There is nothing finer than sitting The use of video has with a gin and tonic, and listening increased, and this is an to the sound of running water, or area I need to do more with. watching to sun go down over the I have done a few Facebook Northumberland countryside. live posts, and these were popular, but very scary to do!! z How did you become I often get asked if I have involved in the Wool Clip? “I have been interested in sustainability any patterns for sale, particularly It was through Woolfest that I for my kiddies’ ponchos. I plan became a part of the Wool Clip for as long as I can remember. I hate waste, to get some You Tube tutorial cooperative. Back in 2016 I was videos made this year, showing awarded Stallholder of the Year and am passionate about reducing the drain folk how I upcycle knitwear, and by the team at Woolfest, and then make some of my creations. applied to become a member on our planet’s precious resources.” of their cooperative. I was z How did you feel when you were delighted when they accepted felt so chuffed to have played charity which supports learning for The Woolly Pedlar. I have told you had won the Craft me, and love being part of this my part in this. My roles are disabled adults. The display recently run a free giveaway Business Award 2018 Sustainable awesome bunch of 15 woolly health and safety, marketing and of flowers was outstanding, over on my Facebook page, Craft Company prize? women. We have a shop over in media. It was a joy to wander and West House will be taking as I was celebrating reaching I was chuffed to bits. Of all the Caldbeck, and are responsible around, camera in hand, chatting them away to auction and sell 4,000 followers. I feel that if categories, sustainability is the for the running of Woolfest. to stallholders and visitors alike to raise funds for their work. you have a visual product, one most dear to my heart. Is is about their Woolfest experience. then social media is vital for so important we stop trashing z How much do you enjoy helping This year I coordinated a project z How important has social getting it seen. It isn’t just about the planet, dumping our waste GROVESto 1.2_ADS set up and 04/07/2018 also participating 16:15 Page in 1 where we asked folk to make media become to you now? showing products, though. and reusing as much as we events like Woolfest? woollen flowers to bring along. Social media is incredibly You need to build a picture of can. To be recognised as a We have just had Woolfest 2018, The flowers were displayed by important, and I work very hard your life, personality and get successful business in this and it was a roaring success. I members of West House, a local on this, both for Woolfest and to know your followers and means a great deal to me.

www.craftbusiness.com 26 THE BIG INTERVIEW From Papercraft to Patchwork… it’s Sewtime for Sara! The inspirational founder of Crafter’s Companion chats with Angela Sara West about how she’s grown her university bedroom-based business into a multi-million-pound empire, how the papercraft trend is set to continue, the papercrafts that float her boat, both here and across the Pond, and her new soft spot for sewing

z Well respected amongst product. Following numerous industry professionals as well ‘phone calls, a persuasive as consumers, craft supplies Sara was given a showcasing champion, Sara Davies, slot to sell her revolutionary has been in the industry product… and it was snapped for 13 years. Founded in up, selling 1,500 in the first ten 2005 by the County-Durham- minutes, 8,000 on the first day born entrepreneur, Crafter’s and 30,000 by Christmas. Companion, has hit the craft With a first-year turnover jackpot and is now reaping of £500,000, the company the rewards as one of the UK’s grew fast and Sara hasn’t leading brands, manufacturing stopped developing new and and selling products and tools for innovative products for the craft the craft, art and sewing markets market since, turning Crafter’s worldwide via its website, TV Companion into a phenomenally- shopping channels, through successful global craft retailer independent retailers and in its turning over a whopping £24.7m own retail stores in both the globally a year. Not bad for a UK and Europe. The company university-bedroom start-up! sells to multi-nationals and high street stores, too, including The z A SENSATIONAL Range, Hobbycraft, John Lewis, START-UP SUCCESS STORY Paperchase and Office Outlet, From its humble beginnings while Amazon also stocks a in 2005, Crafter’s Companion wide range of their products. is now one of the UK’s market leaders in craft, employing 160 z PUSHING THE people across global sites in the ENVELOPER UK, Europe and the US. Today, Sara says her love for craft came having built the business as an at an early age. “I’ve always been online venture, with TV shopping creative. From a very young age, channels and in specialist I baked, knitted and crocheted shops in the UK and Europe, with my mum and grandma. the firm sells thousands of Papercrafting came later.” paper products, pens, stamps, She has her parents to stencils, paints and tools, as well thank for her entrepreneurial as themed collections and now spirit. “Both my parents were sewing kits and accessories, entrepreneurs when I was to craft enthusiasts around the growing up, so I suppose it’s in world, supplying products to my DNA! They’ve always been over 30 countries worldwide. really encouraging and supportive Having graduated in 2006 of me starting my own business.” with a first-class business And that business began with degree and following years a bright idea… Sara’s lightbulb of hard graft, Sara’s success moment came when she was just story serves as inspiration to 21 and studying for a business similar start-ups. Did she ever degree. “My university work think her university-bedroom- experience placement was at based business would one day a local craft company in the become a global business? North East, and that’s when my “I certainly knew that I had a passion for papercraft really great innovative product in took hold. I had no idea how my Enveloper tool. However, I big cardmaking was before never would have believed that that, and I learned so much!” one day we would be a global While working at the craft business taking over the world!” business, which supplied products to the craft industry, she z IN-STORE EXPERIENCES spotted a gap in the market for Bursting with products, a tool that could create bespoke inspiration and advice, the envelopes for handmade cards. retail stores in Newton Aycliffe, Sara soon set about designing Chesterfield and Evesham the Enveloper, which makes are veritable hobbyists’ envelopes in all sizes, with her havens, offering immersive dad, a retired engineer… and craft experiences with boom! “It’s the product that demonstrations and workshops. started everything!,” she explains. The community crafting hubs On hearing that the host hands-on experiences shopping channel, Ideal World with dedicated staff who TV, was dedicating part of its are all passionate creatives programme to cardmaking, themselves. Alongside learning she begged for the chance about craft, visitors can get a to demonstrate her hot new taste for Crafter’s Companions

www.craftbusiness.com THE BIG INTERVIEW 27

products and brands, such z COLLABORATION, as the Gemini, the Ultimate COLLABORATION, Pro, Spectrum Noir and Sara COLLABORATION… Signature, while soaking up At the beginning of the year, the benefits of socialising with Crafter’s Companion announced a like-minded community. “I a new exciting partnership with love how papercraft brings the innovative craft and art people together – it’s a great supplier, Imagination Crafts, to stress reliever and a real expand their product offering social hobby,” says Sara. and develop brand-new ranges The company’s new with Imagination Crafts’ owner, corporate headquarters at Sue Baker, and her husband, Aycliffe Industrial Park are Harvey. The crafty couple have based next to the flagship store. worked with famous designers, Online, the website showcases including Laurence Llewellyn- over 10,000 products across Bowen, on TV shows such as multiple categories, from Changing Rooms, Home Front, papercraft, colouring and This Morning and Lorraine, art, to sewing and knitting. along with high-profile clients Blogs, craft tutorials, video and celebrities, and crafting content and photo galleries, and paint experts like Annie meanwhile, encourage their Sloan and Jocasta Innes. ever-growing online community Bringing two of the UK’s of crafters to share their ideas leading brands together in and creations with others. one place, the merger has created a new versatile range z ETHOS & BUSINESS of mixed-media products, PHILOSOPHY which can be used for home Meeting the needs of the décor and creative textiles, enthusiastic crafter and knowing as well as cardmaking and and understanding her customer, papercraft, offering crafters ensuring they’re at the heart of an unrivalled combination of the business, has secured Sara’s top-quality products across a reputation for setting trends wide variety of applications and in the craft industry, earning techniques. “Sue and Harvey the company, and its branded have worked with shopping products, numerous national channels Hochanda, QVC and and international awards for Create and Craft and are highly product innovation, excellence in respected in the industry, which export and entrepreneurialism. they’ve been in for over 25 “We’re a family business and years. I’m so excited that we’re we’ve always put the customer through to the development z LIFE ON THE ROAD… in 2016, Sara was presented working together!” says Sara. at the centre of everything we stage and then finishing with me AND ACROSS THE POND with the prestigious honour And how did the hugely- do. There’s a huge emphasis on demonstrating them on TV.” Sara and her dedicated team at Buckingham Palace by The successful collaboration education and inspiration here regularly demonstrate their Duke of Cambridge, Prince with Sheena Douglass, at Crafter’s Companion, and z UNDERSTAND inspirational products on TV William. “Receiving an MBE affectionately known as it’s our aim to encourage more YOUR BRAND shopping channels around the was an amazing experience, ‘Crafter’s Companion’s Queen people to take up this rewarding How crucial is it to understand world. “My diary is usually pretty especially the day I told all of Messy Crafting’, come hobby. From our Club Inspire, to your brand and to stay busy and not all of my days are my family and friends!” about? “Sheena worked with the focus on education through innovative? “I believe it’s crucial office-based - sometimes I need She has also won another stamping company our use of videos and in-store to have a strong brand and know to go down to the Hochanda TV Entrepreneur of the Year at as a guest presenter on a TV demonstrations, we have built up who your customers are. They studios in Peterborough, other Shell’s Women of the Future shopping channel many years a community of loyal followers appreciate your engagement – times I’ll be visiting trade shows Awards, an international Stevie ago, which is where I met her, who love to interact with us.” building a relationship with your in Europe or be demonstrating Award for Women in Business, a and we just clicked! She’s such She stresses the importance customers means you can start on TV in Germany or America.” Creative Industries Entrepreneur a talented designer, so I jumped of being “hands-on”. “I’m still to understand their needs and Also making big waves in of the Year award, and has at the chance to collaborate very hands-on with my business, wants better, which is a great tool the States, Crafter’s Companion been crowned the winner of with her on new stamp and as I do think it’s important to for developing new product ideas. has an office in California, the ‘Young Gun’ title, a much- die designs. She shares our stay involved in the day-to-day It helps us to stay innovative meaning Sara spends a lot of respected award for young passion for education and is running of things. I don’t really and ahead of the curve as we time across the Pond, which creatives around the globe. fantastic at teaching crafters enjoy the facts and figures know them so well and can serves as an invaluable source some amazing techniques.” aspect of running a business, anticipate the things they’ll love.” of inspiration. “I probably visit z PAPERCRAFT TRENDS Sara reveals some exciting so I leave that to my husband, Sara reveals there are our US office and demonstrate TO DIE FOR… new papercraft products in Simon. My forte is creativity countless rewarding aspects products on the HSN shopping As for trends, Sara says the store from Crafter’s Companion and innovation - I enjoy with her work. “I love the diversity channel every six weeks or papercraft trend shows no signs Christmas papercraft offering. brainstorming new ideas and of it all. No two days are the so. I certainly love how craft- of slowing down. How does she “We have some absolutely then seeing them through to the same, and I love that I meet so focussed they are in America – see the cutting-edge papercraft gorgeous Christmas releases end in the different processes many different people and get they have far more craft stores world evolving? “We’re seeing this year, in both the sewing and they go through; from the first to travel all over for my job as than we do and seem ahead more people taking up this papercraft sectors, including concept meetings with my well, which is amazing - I feel so of the UK in terms of trends, rewarding hobby all the time, two of my Signature collections, Head of Development, Leann, lucky to be doing what I do!” so it’s good to take some and I have no doubt it’s set to ‘Winter Wonderland’ and ‘A inspiration from over there!” continue. I think die-cutting Winter’s Tale’. I love designing will continue to be popular, these papercraft collections, z ACCOLADES AT especially as more people invest and I take great care to ensure THE PALACE in high-powered electronic everything co-ordinates There have been high points machines like our Gemini over perfectly. So, whether you buy galore in Sara’s career in the next few years, and I predict the whole collection or just papercraft. “Opening a Crafter’s we’ll start to see it used more a choice few items, they’ll all Companion store was always in the sewing and mixed- work beautifully together!” a huge dream of mine, so media markets before long.” Alongside her papercraft it was incredible to see it Her favourite papercraft projects, there are a few other come true and it’s a definite techniques? “Die-cutting has things she’s busy making at highlight of my career!” to be one of my favourites as the mo... In fact, it’s sewtime, As a much-loved influencer, it really takes your projects to it ‘seams’, for Sara! “We’ve creative Sara’s even received the next level and gives them branched into sewing and soft royal recognition, having been a professional finish. I’m also crafts in the last few years rewarded for her services to the a big fan of scrapbooking as and I’ve been so inspired… economy with a much-coveted I love to capture memories I recently tried my hand at MBE. After being named on The and photographs of my patchwork for the first time Queen’s Birthday Honours lists two young sons.” and I’m already hooked!

www.craftbusiness.com 28 RETAIL

Expert guide for turning your craft hobby into a business Are you considering making the transition and turning your craft hobby into a business? Andrew Vear, Owner of Enterprise Badges, a global supplier of badge making machines and components, outlines some of the most important things you’ll need to consider

z Whether you’re making are so that you can know what The natural evolution of packaging materials, so make badges, selling scarves or you need to work towards. crafting often sees people start sure you factor everything in. crocheting cushions, leaving Turning your craft hobby it as a hobby, and then sell your job and turning your hobby into a successful business will their creations partly just for z COST OF YOUR TIME There’s no way around this, and into a source of income can be require a higher level of financial something to do with them! For Many people are nervous there are many tax requirements a daunting experience. There investment, and uncertainty, this reason, you may even have when turning their passion for small craft businesses. is so much to consider, but with from you. It’s crucial that you a backlog of stock which you’ve for crafts into a business and After HMRC cracked down on a bit of guidance, making the get this right. Make sure you been making in your spare time, pay themselves too little. It’s tax evasion from online sellers, transition from a hobby to a know the answers to important so you’ll have a good head-start. important to carefully work it’s important you get proper business needn’t be too difficult. questions, such as ‘what Remember to think widely out all your business costs advice and read up on this. equipment do you need?’ though – costs aren’t just for and ensure that you’re paying z FIRST THINGS FIRST For many people, turning a the equipment you’ll need for yourself a reasonable wage z YOUR WORK Pre-planning is essential. You hobby into a business means your products. For example, for the time you’re putting in. ENVIRONMENT need to carry out extensive that they’ll likely have the core other initial outlays could be Having sorted out how much It’s likely that you’re going to be market research so that you equipment they need, which can things like home workshop or you’ll be selling your items for, working from home to start with, have a great understanding help keep initial costs down. office furniture and postage and understand how quickly you if you’ve turned your craft hobby of your opportunities and can make them! If you’re not into a business. You may start off the competition. Don’t enter able to create enough to bring using the same space you always an already-crowded craft “Thinking through what you in a viable income, this may not used to make your products. marketplace with a product be the best option for you. If you’re to turn professional that loads of people are want to achieve will give you though, it’ll be beneficial if you already doing – know what the basis to start understanding z WHERE WILL YOU SELL could set up a dedicated work differentiates you and your items YOUR ITEMS & HOW area in your home, not just for from the competition. What your financial planning” MUCH WILL THAT COST? the crafting, but for the admin is your unique selling point? As part of the planning and record-keeping that comes At the outset, it’s worth setting process, you’ll need to identify with running a business too. out and understanding what where’s the best place to sell Although many enjoy being your long-term business goals your items, and that you fully able to dip in and out of work are. One reason for this is that understand the costs involved. and home-life and the flexibility it keeps you on track – if you’re Will you be setting up your of working when they feel like always aiming for a goal, it can own website to sell products? it, it can be helpful to keep help keep you motivated, even if Will you be selling at trade shows, relatively strict and regular work you’re going through a low point. craft fairs and exhibitions? Will hours. Work and life balance is Thinking of these goals and you be using an online shopping vital in any job and having the ambitions is essential, but platform such as Etsy? All of boundaries set can allow you you’re also going to need to give these have their advantages to work more efficiently, as you the immediate practicalities and disadvantages, and vary enter the working day focused some thought too. widely in how much they cost. and with fewer distractions. Coupled with a dedicated z BUDGET z TAX working space, this means that Thinking through what you If you’re looking at turning your the boundaries between home want to achieve will give you craft hobby into a business and and work don’t become too the basis to start understanding are starting to sell on a repetitive blurred, which is important if your financial planning. Know basis solely for profit, you’ll need to your hobby-turned-business is what your financial requirements register your business with HMRC. to remain something you enjoy!

www.craftbusiness.com RETAIL 29 Revealed: Four per cent increase in shoplifting, with over 370,000 offences reported in 2017-18 Top tips on how to reduce and prevent shoplifting

z Shoplifting can be a very profitable crime for offenders but significantly costly for retailers. In fact, recent research by the ‘British Retail Consortium’ worryingly showed that shoplifting accounted for £500 million (71 per cent) of the £700 in the same aisle for a long million direct cost incurred from period of time, spending more retail crime in the UK between time watching the cashier than April 2016-March 2017. shopping, wearing heavy/bulky Utilising data derived from clothing when it is warm outside, data.police.uk, online marketplace repeatedly looking around when OnBuy.com investigated the picking up items and carrying total number of shoplifting an unusually large bag/purse. offences that were recorded by KING COLE 1.8 3 COL_CRAFTS BUSINESS 06/07/201842 11:07 police Page forces/constabularies 1 z UTILISE SIGNAGE across England and Wales in Make sure you have plenty of the financial year of 2017-18 signs throughout the store which (April 2017 – March 2018). clearly state, ‘shoplifters will be Shoplifting per the police is VIRIDIAN 1-8 2 col_VIRIDIAN 08/11/2017 13:23 Page 1 prosecuted’ and ‘all products defined as the “theft from shops under surveillance’. These signs or stalls”. OnBuy found that the will send a message to any Metropolitan Police had the Police had the most notable “Whilst shoplifting may z ESTABLISH PRESENCE opportunistic shoplifters that you highest number of shoplifting percentage decrease for year-on- seem difficult to prevent, there Have one employee always at take the matter very seriously offences at an astounding year shoplifting at 14 per cent. are certain cost-effective the front of the store to greet and will take the appropriate 46,840 – the equivalent of 128 Figures for April 2017 – precautions retailers can customers as they come in. This actions if someone is caught incidents a day in the capital. March 2018, indicate there were take to deter shoplifters from will be a clear indication to any committing a shoplifting crime. West Midlands Police followed, 4,518 incidences compared targeting them. Precautions potential shoplifter(s) that staff *City of London Police with 19,851 incidences of to 5,246 the year (April 2016 – such as training employees are aware of who has entered not included in the research shoplifting reported. In third March 2017) before. Collectively, to identify the behaviours the shop and consistently aware due to incomplete shoplifting place, was West Yorkshire Police, a total of 378,725 shoplifting associated with shoplifters and of their behaviours/actions data from the period of with 18,491 shoplifting incidences incidents were reported to 42 appropriate signage to warn throughout the premises. April 2017-March 2018. recorded – a three per cent police forces/constabularies in potential offenders about the *Overall shoplifting increase from the year before England and Wales; a four per seriousness of the matter.” z UNDERSTAND incidences for April 2016-March (April 2016 – March 2017 = cent increase from the previous OnBuy has provided four BEHAVIOUR 2017 period include figures 17,906). Dyfed-Powys Police had year (April 2016 – March inexpensive tips to effectively Train employees to spot the from the same 42 police the lowest number of shoplifting 2017 = overall: 365,783). reduce and prevent shoplifting: behaviours which are typically forces/constabularies across cases, with only 1,861 reported. Cas Paton, Managing Director exhibited by potential shoplifters. England and Wales considered Despite this, out of all the forces/ of OnBuy.com, said: “The findings z VALUE ORGANISATION Some of these consist of: Being for this latest research. constabularies, they saw the from this research are intriguing. Stock products on shelves in highest year-on-year increase in With the overall number of an organised and identifiable shoplifting at 21 per cent (April shoplifting incidents increasing manner. In doing so, it will 2016 – March 2017 = 1,533). from the previous year, it’s a crime allow you to easily spot if Slightly above was Cumbria which is financially burdening anything has gone missing. Constabulary, with 2,864 retailers. It’s unfortunate because If you don’t have the time or shoplifting incidents - the many owners spend a lot of time, manpower to continually restock equivalent of eight thefts every money and energy ensuring all and take an inventory, then UK Distrubutor for: Sock Yarn Specialists day. Upon further analysis, OnBuy aspects of their operations are push products to the front of • Opal • Eucalan can also reveal that Northampton running effectively and efficiently. shelves to create a solid wall.

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www.craftbusiness.com 30 KNITTING

Opal Rainforest collection raises funds for Rettet den Regenwald Opal is the home of limited addition self-pattering sock yarn z Viridan are doing their bit to made of 75 per cent virgin wool help save the rainforest. and 25 per cent polyamide it’s They are a small independent hard wearing yet gentle to distributor specialising in sock delicate skin, perfect for both little yarn and knitting accessories. ones and the more mature skin. Their range of sock yarn is Opal wool is machine washable from the original self-patterning at 40° for your convenience. sock yarn manufacturer – OPAL Opal is perfect for not only – and is probably still Germany’s socks but also makes beautiful leading producer of sock and baby clothes along with an sweater yarn. Their ‘themed’ abundance of other garments. ranges arrive frequently and Viridian is also the distributor usually consist of eight different for Euacalan no-rinse wash, the shades of self-patterning yarn. Viridian aiming to perfect accompaniment to Opal Every year Opal produce a sock yarn and all of your precious Rainforest collection for their delicates, they are also a Rainforest Rescue fund. The distributor for Knit Pro and Clover. shades in the range are based on save the rainforest For all future ranges of Opal animals and their beautiful Sock Yarn please refer to their colours. website www.viridianyarn.com This year is Opal Rainforest distributors around the world. They have around 25,000 ❚ Supporting NGOs in Viridian offer a fast, friendly 14, a sumptuous 4 ply range in For every Kg sold money is supporters. Their main topics are: Africa, Ecuador and and efficient service, eight stunning shades, available donated to Rainforest Rescue. ❚ Organising protest actions Indonesia. endeavouring to get your orders from mid-July. To date 187,000EUR has been and email protests against ❚ Publishing a quarterly out within 24 hours using a next Jackie Marsh, Sales at raised for this fantastic cause.” rainforest destruction by magazine named day delivery courier. Viridian, said: “Opal has Rettet den Regenwald loggers, companies such as “Regenwald Report”. To contact Viridian call supported this project for 14 (Rainforest Rescue) was founded oil or mining companies and ❚ Providing information for 0117 300 5244 or email years now, together with Opal in 1986 in Hamburg, Germany. development projects. schools and the press. [email protected]

PASCUALI 1.4 5 COL_ADS 04/07/2018 16:17 Page 1

www.craftbusiness.com CAMPAIGN 31

It’s never too early to think about Sew Saturday 2018 Make sure your customers know you are involved in this year’s event CYGNET YARNS 1.8 2 col_ADS 06/07/2018 14:29 Page 1

z If you haven’t signed up at a workshop. It’s also a great ensuring their survival and • Your store’s name Include a quote from yourself to Sew Saturday yet then way to build relationships growth – and that means and address saying how the day went. there is still plenty of time. with customers - key to any more choice, better service • Your contact details • Newspaper websites also The campaign was initially successful business.” and greater support for the • Take lots of pictures on like a video if you are up to launched four years ago by Sew Sew Saturday continues sewing enthusiasts of Britain.” Sew Saturday. Send six of it – just about a minute on magazine and its sister titles, to celebrate the independent This year’s Sew Saturday the best to the paper along your phone should suffice Crafts Beautiful, Make It Today fabric stores and haberdashers, welcome pack includes the new with a short report of what • Remember this is a good Dressmaker, Let’s Knit, Let’s Get this year the first 100 shops mascots – unicorns Spirit and happened on the day. way to showcase your Crafting and Craft Business. that sign up will have access Unity – available in pincushion, • The more pictures you store and grab a bit of free In an age of online shopping, to Early Bird exclusive offers. toy, patchwork and quilt designs, send the more chance that advertising in a community the idea is to show people what’s These include a Goodie bag to cater for all skill levels, ages the newspaper will use at feel-good story. great about going to a bricks-and- that includes: accessories and and interests; Customised least one or more (happy To sign up head on over mortar store – being able to see vouchers from the industry’s posters, event flyers, offer smiling faces are the best). to www.sewmag.co.uk/ and touch fabrics, ask the staff leading brands, which can be signage and save-the-date slips; • If you are able to supply sew-saturday/signup . for advice, take part in workshops used for prizes, demonstrations, 13 website graphics to choose the names of the people in Alternatively contact Anna and meet like-minded stitchers. workshops and more; a free from including badges, logos and the photos even better. on 01206 505932 or email anna. Last year’s event was another paper pattern to use for email templates for newsletters.; • Write a brief report on what [email protected] or great success and it’s time demonstrations or as a prize social media images to choose happened on the day – no Hannah on 01206 505495 or to gear up for the 2018’s Sew giveaway and an Early Bird from that include profile photos, more than 300 words. [email protected] Saturday to be held on October 6. discount, saving 20 per cent off cover images, social media post; Lucy Jobber, editor of Sew, the entire campaign when you Printable photo booth props said: ““Sew Saturday is a golden sign up early and pay up front. to take your #SewSelfie, and HAVE YOU CONSIDERED opportunity to celebrate local Stuart Hillard, TV personality, ten copies of Sew Magazine brick-and-mortar stores across said: “Fabric and haberdashery for your customers. STOCKING CYGNET YARNS? the UK. While shopping online shops in the UK are going from Each shop will also receive has never been easier, you can’t strength to strength but they a full colour classified advert beat the in-store experience, still need our support! Every in the Sew Saturday Directory • GREAT QUALITY YARNS whether it’s perfectly matching time we visit our local shop in the August-November • EXCELLENT VALUE your thread or getting advice and make a purchase we are issues of Sew Magazine, for • HUGE RANGE AVAILABLE a small administrative fee of £40 + VAT per issue, then • QUICK DELIVERY reduced to £30 + VAT for the • LOW MINIMUM ORDER* December-February issues. But don’t forget to make the most of the day and if you PLACE YOUR FIRST ORDER want to boost your footfall FOR LESS THAN you have to shout about it. Remember to flood social media with the great things you have got going on. £100 Have you forgotten anyone? Have you contacted your local Call our friendly sales team on newspapers and media? 01274 743374 Contact them by email or visit with all your details and www.cygnetyarns.com follow it up with a phone call before and after the event. *minimum z WHAT TO INCLUDE: order 12 Cygnet Yarns Ltd, • Your name and position packs 12‐14 Adelaide Street, Bradford, BD5 0EA e.g. manager or owner

www.craftbusiness.com 32 STITCHING Humour, quilts and music Quilting superstar Ricky Tims talks about his life and art ahead of his appearance at this year’s Festival of Quilts

z Ricky, can you tell us a successful career before quilting z We know that quilting, little about yourself? came along. The marriage of the music and teaching are your I began quilting in 1991. It was two happened when I created passions. Can you give us a sheer accident really. I had a lecture called The Music In flavour of An evening with received an old 1955 Sears My Quilt which demonstrated Ricky Tims, the social evening Kenmore sewing machine that the parallels between the you’re hosting on August had belonged to my Granny. compositional devices of music 10 at this year’s Festival? She was 83 years old and and the elements of art. I needed The concert I present is remarried. She couldn’t take a piano to do the lecture and multi-faceted. There will be her sewing machine to where suddenly my music became part piano music (no I don’t play she was moving so it ended of the quilting. In 1998 I left my a guitar, nor do I sing country up with me. I got the idea to position as choral director and music). The music is mostly make a western shirt for two- dived head first into the quilting instrumental and is something stepping, but when I browsed net. Thankfully, it caught me. between classical and popular. the patterns I got cold feet. It’s just easy to listen to. But As I was leaving the z It’s ten years since you the evening is also filled with fabric store (not a quilt shop), were last at The Festival of stories. Between all the music Dad’s Lone Star I passed by a small rack of Quilts. What memories do you and stories my goal is to give quilt books. I thought perhaps have of the 2008 Festival? everyone plenty of laughs, but a quilt would be easier to Besides the quilts, it was a story also to share some insights make than a shirt so I bought that I told at the gala, but I can’t which hopefully will inspire. I “Between all the music and a book that looked like it relate that story here. Let’s just hope everyone will leave on a stories my goal is to give was for beginners. The quilt say it was a true story revealed high feeling like the world is was a sampler quilt. I didn’t for the first time and I’ll be telling theirs for the taking. I should everyone plenty of laughs, know anyone who quilted so that story again this year. Here’s mention that it will be a great I just followed instructions a hint: it’s about smoked salmon! evening for everyone - not just but also to share some the best I could. That was quilters. Be sure to bring friends the start. I was hooked. z What are you most and family who are not quilters. insights which hopefully looking forward to about z How is it that you’ve this year’s Festival? z You’ll be giving some will inspire” managed to combine such Besides the quilts (I love quilts), lectures/talks as part of the diverse skills and passions I’ll be looking forward to a few Festival’s popular Academy also complex with quilting. (quilting and music)? reunions with those I’ve crossed Workshop Programme on And look closely… there’s a fun, There’s always something to catch I’ve been a musician since paths with in the past, but I also the Friday and Saturday. hidden surprise for anyone who the eye at the Festival of Quilts before I can remember - truly! look forward to making new What can visitors expect likes to proof read (wink). I started lessons at the age of friends. My quilting friends have from those sessions? three. Music was my life and enriched my life so much that My lecture classes are just that z What quilting projects are my passion and was a fairly I would be lost without them. - classes! While I always try to you working on currently make my classes entertaining, and what’s next for you after these Master Class Lectures The Festival of Quilts? are designed to share a wealth Currently I have a short-term of information in a short BOM project called Hungarian period of time. These are the Rhapsody. This has been a presentations where quilters will summer project and over 300 learn more than they would in quilters are making the quilt. a sit-n-sew class. Remove the I’m staying one step ahead of sewing aspect and the reward is them in order to make the videos time. Time allows me to share that go with the quilt. Should so much. I encourage everyone anyone be interested they can to be sure to sign up for at least find Hungarian Rhapsody at my z What’s the best piece one of the Master Class lectures. website (www.rickytims.com). of quilting advice anyone They won’t be disappointed. The most exciting upcoming has ever given you? project is that I am finally making Quilt because you love it. Quilt z We know you believe that a pattern of one of my most because you have to. The most every quilt has a story to tell beloved quilts - Dad’s Lone Star. memorable quote I was given and you are bringing along That quilt was made by both was in reference to patience. some of your own work to dad and myself. It’s a dynamic “It doesn’t take patience to do the Festival. Can you tell us variation of lone star and has something you love”. I believe the story of just one of your been a requested pattern for that. I can spend hours on quilts that will be on display? over a decade. Finally, I’m end just pushing through a I’ll be bringing with me one of making that wish come true. quilt. Life’s ups and downs are my newest quilts. It’s a small embedded with each stitch wall quilt - only 30” square. It z Whose galleries are you most and the memories stay with is a tribute to the new musical, looking forward to seeing the quilt. Perhaps that is why Hamilton, which I know has at The Festival of Quilts? quilts become such treasures received the same rave reviews While I’ve looked at the line- for future generations. in the West End as it has on up of galleries, I must admit An Evening with Ricky Broadway. I’m a Hamilton they all are enticing. It will Tims takes place at the Hilton fanatic. The quilt is called be a joy to explore them and Birmingham Metropole at 7.30pm Hurricane. It was inspired by discover which quilts most on Friday August 10. Tickets the line from the musical, “In capture my attention. I know are £49, include a two-course the eye of the hurricane there I’ll have a different perspective meal and are available on the is quiet for just a moment - a to share following The Festival Festival website. Ricky will also yellow sky.” Although it is of Quilts, but for now, I’m just be hosting Masterclass lectures Hungarian Rhapsody somewhat minimalistic, it is really excited to be there. at the Festival on August 10-11.

www.craftbusiness.com TECHNOLOGY 33 Increasing your brand’s reach through social media influencers Claire Hamer, Hunkydory trade sales manager, looks at how to extend your reach online z WHAT IS A SOCIAL marketing where the audience MEDIA INFLUENCER? is interrupted by advertising. Social Media Influencers are a The element of social fairly new phenomenon in the proofing is also very strong, ‘If world of marketing, using social my favourite blogger is talking media channels and blogs they about this product, it must be build up their own personal good.’ And even back in 2016, brand to reach an audience Forbes reported “92 per cent of of thousands, if not hundreds consumers trust an influencer of thousands of followers. more than an advertisement or This has great potential traditional celebrity endorsement.”HUNKYDORY 1.8 2 COL_ADS 04/07/2018 16:16 Page 1 for brands that are looking You’ll also get stunning to promote their products brand content out of it. The world to a captive audience, of craft blogging is all about through sponsored posts, style and polish, bloggers are a competitions, giveaways and talented mix of photographers, product reviews, and an entire writers, graphic designers, industry has been created directors and publishers all from this marketing tactic. rolled into one. It takes serious There are even talent creativity and professionalism agencies just for bloggers, to create a successful blog and and it is a realistic ambition to good bloggers will do everything to this landscape. From the in return, for example will you Make sure this report is carve a full time job from this they can to show your product professional blogger that share this content on your included in your negotiations as it line of work, some bloggers off in the best way possible. makes a full time living, to the own social channels or email will take a bit of work on their side even achieve such a high There’s also the potential to hobbyist that dips in and out for to help promote them too? Be to provide these stats, but they status that they get book reach new, emerging audiences fun, you’ll want to ensure that generous with your product, and can be invaluable in proving the publishing and TV deals. and subcultures that you may not you’re getting the most from be mindful that serious bloggers time, money and effort that went reach through your traditional, this relationship. Check out will expect paid compensation. into this process has paid off. z WHY USE A SOCIAL mass market channels. their stats, number of followers, MEDIA INFLUENCER? frequency of posts, Domain z MEASURING SUCCESS z FINALLY The key benefit to working with z DIFFERENT TYPES Authority, and other brands they The beauty of digital marketing The world of blogging is diverse, an influencer is their reach and OF INFLUENCER have worked with, to get an idea is that it is all measurable, this experimental, visual and creative, trust with an audience that is When delving into the world of how influential they really are. makes it easier than ever before a fantastic fit for craft brands. choosing to follow them, this of blogging, you’ll soon find You’ll also find there is a to understand the return on your The great thing is you can is very different to traditional there are many different layers huge difference of costs too, investment. Everything from dip a toe in the water with very from the Instagram star who reach, views, click through, data low risk. Try reaching out to wants £5,000 per post (yes capture, and conversions can a few bloggers in your niche “Bloggers get hundreds of really) to the local blogger who be measured and reported on. using the steps above. is happy to review your shop in brand requests every week, so exchange for a few freebies. don’t expect that just because When it comes to brands there really is no ‘one size fits all you are a named brand that approach’ and it will be done to your own marketing budget and they will be impressed and expectations. Experiment and work with you for free” see what works for your brand. z MANAGING THE RELATIONSHIP Bloggers take a lot of pride in their personal brand and it can take years of hard work to build up a successful blog. So be just as personal and professional as you would be for any other negotiation. Take the time to send tailored emails that show you understand and care about their blog, read their posts and understand their look and feel and why you would love to work with them. Bloggers get hundreds of brand requests every week, so don’t expect that just because you are a named brand that they will be impressed and work with you for free. Don’t forget to consider and explain what you can do

www.craftbusiness.com 34 RETAIL CLINIC How to maximise your space!

Crafter’s Companion founder, Sara Davies MBE, gives ❚ With the hustle and bustle of Place larger consumable everyday life, it can be tricky products such as cardstock some top tips on making the most of your store to find the time to take a step and paper packs towards the back and reflect on your store, back of your shop. This way, especially when you spend customers will need to walk so much of your life in one through your store to reach them, space. Well now it’s time to take browsing the other products note, as I run through my top you have to offer both on their tips on how to make the most way in and back to the till! out of your business space! z ON DISPLAY z CRAFTERS COMPANION mini page_ADS 05/07/2018 11:28 Page 1 WINDOW TO THE WORLD Again, you can apply the same Your shop front is the first place logic to your online shop. to start. When you are inside Scrolling banners across the top and working hard it can be easy of your website that display new to forget about the face you are releases and popular products showing to the outside world. will help your customers quickly My first tip is to make the most identify what they need and of your shop windows! Have a encourage new customers to display of must-have products find out about the latest trends that will catch a prospective and items available. A static customer’s eye but remember homepage containing the same to not go overboard as you want content will work just as well! to allow natural light through, As well as showing off so it remains bright and your products, add images of welcoming as they walk inside. inspirational projects and tutorials to your website with embedded z NAVIGATION links to the items used. Inspiring Once your shop window has your customers with beautiful enticed customers in, you want to projects is much more likely to make sure your space is easy to lead to sales! The same applies navigate. Display your products in to your store – display projects clear categories so they are easy around that people can see to locate, don’t stack the shelves and touch, such as creating too high so your customers embossed and inked panels to can’t reach your items and don’t show off embossing folders and overload them either, otherwise die-cut examples to demonstrate it will feel claustrophobic. the best of your range. Customers “If you’re a bricks-and-mortar store, it’s a good idea to place brand-new releases on display in the most prominent areas”

z ONLINE love to see the products in action You can also apply these rather than in the packet. thought processes to your online shop, as an impressive landing z QUICK WINS page and an easy-to-use website There are a couple more quick will make people stay and search wins that you should put into for the products they want. Good place to make your website more experiences keep customers user friendly: coming back and this is just as • Ensure your contact details important online as in-store. Get are easy to find on your friends to test your layout and homepage so customers can give you feedback, as whilst it easily get in touch if they need might look clear to you it could to. Making them trawl through be complicated for others to use. your site can be off-putting • Regularly updating your front z NEW RELEASES end with new products, blogs, If you’re a bricks-and-mortar guides, tips and so on will store, it’s a good idea to place increase return visits and brand-new releases on display loyalty in the most prominent areas. • Bright colours and easy-to- Anyone looking for them will read fonts will make your be able to easily find them, pages stand out and improve while someone simply popping the customer’s shopping in for some cardstock will experience be enticed to browse. • Adding a pop-up for feedback is also a great way to keep z LARGE AND SMALL track of how you’re doing, so Another tactic is to make the you can continue to adapt and areas near your till home to tweak as required for your your smaller consumables customers! such as glue, glitter, magazines So, there you have it, my and paper piercing tools. go-to-guide for maximising your These items make good space, whether that’s online or impulse purchases that your in-store, and amplifying your customers will spot and assets. Remember, sometimes chuck in their basket as they the smaller changes make the go to pay for their items. biggest difference!

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INTERVIEW 35

DOING THE Minutes With... BUSINESS… EDITOR Mark Hayhurst 01206 508618 Sharon Little [email protected] HEAD OF EDITORIAL (BUSINESS) 5 Fae Gilfillan Sharon Little, Chief Executive of the Greeting Card [email protected] Association (GCA), tells us about her life and work HEAD OF ADVERTISING (CRAFT) Martin Lack 01206 505940 [email protected] z As the voice of the card trade, good to both send and receive ending stream of top speakers and ‘Meet the ADVERTISING MANAGER the GCA is the fast-growing them, boosting those happy incredibly creative people and, as Expert’ workshops, and our Danielle Harris proactive trade association for chemicals in the brain and long as the public continues to hugely-popular ‘Speed-Dating 01206 505954 the greeting card industry. On having a positive impact on the feel inspired by the card designs, with Dragons’ event, a cross [email protected] a mission to represent, protect emotional health of the nation. the industry will remain healthy. between speed-dating and ACCOUNTS and promote the incredibly- Dragons Den, where we have Anne-Marie Hartley innovative greeting card sector, z HOW WELL IS THE z WHAT DO YOU 72 publishers in individual 01206 505902 the independent not-for-profit GREETING CARDS ENJOY ABOUT YOUR ten-minute speed ‘dates’ SUBSCRIPTIONS MARKETING organisation has been working INDUSTRY DOING? ROLE AT THE GCA? with well-known retailers.” Holly Rayner for the industry since 1919, Despite digital communications Many of my members are tiny We also organise events 01206 505965 offering membership (currently and social media, the UK card creative start-ups who don’t and campaigns in which the [email protected] comprising 480 greeting industry continues to flourish necessarily know anything industry takes part, such THE BAR RATE card publishers, retailers and and diversify and is no less than about business, so I really enjoy as ‘Thinking of You Week’ UK £28.00 associated businesses, such ten years ahead of the rest of helping them have the best (September 24-30), a special Overseas €40.00 as specialist paper and board week which aims to create PUBLISHING DIRECTOR and printers) and an official a wave of love, caring and Helen Tudor magazine, Progressive Greetings. happiness through sending “I love that cards are a tactile DESIGN: At the helm of the GCA cards during the last week of MS Typesetting and Design for 20 years, greeting card sensual object and that they September each year. It has its expert, Sharon Little, is the own dedicated website - www. Printed in England spokesperson for the sector. always convey an emotion, thinkingofyouweek.cards - with PUBLISHED BY: a free toolkit with gorgeous Aceville Publications Ltd z HOW DID YOU BECOME a caring message” flyers, posters and social 21-23 Phoenix Court, Hawkins Road, INTERESTED IN media imagery to help promote Colchester, Essex, CO2 8JY GREETING CARDS? the world in terms of design. shot of creating a successful the week. We encourage ©Aceville Publications Ltd I’ve always loved drawing and We also send more greeting business. It feels great to be everyone to get involved. DISCLAIMER:The views expressed in this painting and used to make cards per person than any other at the centre of such a lovely, publication are not necessarily those of the publishers. Every effort is made to ensure birthday and Christmas cards country – two billion, in fact. friendly and positive industry! z WHERE DO YOU SPOT the veracity and integrity of the companies, as a child. I love that cards are Our industry is growing THE LATEST TRENDS? persons, products and services mentioned in this publication, and details given are a tactile sensual object and that and is now worth £1.75bn – z WHAT ARE THE MAIN Trade fairs are THE place to believed to be accurate at the time of they always convey an emotion, enough said! It hasn’t been BENEFITS OF BECOMING spot the latest designs on the going to press. However no responsibility or liability whatsoever can be accepted a caring message. It feels really impacted adversely by the A GCA MEMBER? market. I remember being totally for any consequence or repercussion of Internet – people still love I think one of the most important overwhelmed at my very first responding to any information or advice buying and making real cards. things for members is being trade fair… so many publishers given or inferred. part of the community and, (over 270 publishers exhibit z WHY ARE GREETING at all levels, knowing there is at Progressive Greetings Live) CARDS STILL POPULAR somewhere to go to talk things and so much amazing design! DESPITE THE POWER through. Of course, we offer OF THE INTERNET? wide-ranging financial benefits z AND WHAT’S YOUR Greeting cards are, in many of membership, including MESSAGE TO THE ways, a fashion item that you special prices on trade fair INDUSTRY? cannot wear, but that personally stands at the different shows, We have an amazing industry! connects one person with reduced-price legal advice Let’s join together on events another. They continue to reflect etc and specialist support. such as ‘Thinking of You Week’, society, in the words/captions/ We organise great to keep cards in the public’s colours/motifs/patterns used. networking events, such as our mindset as the best way to The industry is fed by a never- AGM and Conference with its communicate love and caring. WANTED Fabric & Haberdashery & any other clearance stock To advertise in considered for immediate Suppliers of Card Making, Scrapbooking, Craft and Bridal Supplies collection. Please contact Martyn please call Danielle on [email protected] www.www. 01206 505 954 07902 700 780

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