Charente Maritime Tourism “Ma Préférence” PRESS PACK 2015
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Charente Maritime La Charente Maritime Tourism “ma préférence” PRESS PACK 2015 CHARENTE-MARITIME Atlantic coast en-charente-maritime.com Charente-Maritime at a glance Charente-Maritime Press File 2015 Welcome to the second most popular tourist destination in France. Situated on the Atlantic Coast between Nantes and Bordeaux, Charente-Maritime is particularly well known thanks to certain destinations: Facts & figures • La Rochelle – Ile de Ré • The Coast (Ile d’Oléron, Royan, and Rochefort) Area: 6,864 square kilometers • Cognac country 460 km of coastline • The Marais Poitevin (Green Venice) 4 islands 42 pleasure ports 10 wellness centres 42,201 hectares of Green Venice (Marais Poitevin) xxxxxxxxx 14 ‘Pôles-Nature’ natural areas Population: 630,000 inhabitants Main cities: La Rochelle (77,376 pop.) Saintes (27,795 pop.) Rochefort (26,125 pop.) Royan (18,992 pop.) Phovoir Main sector of activity: Tourism: accounts for 74% of tourism to the region; employs 9% of the population; accounts for over 1.6million euros; involves 3,500 businesses; has 659,000 beds which have 32.8 million bed nights. Other economic areas of importance: Industry: nautical, aeronautical and farming Business Teaching S. Roussillon S. Tourists: 86% of tourists are French Internationally the British are the largest group, then Dutch, Belgian, German and Spanish. Most are in families or couples (75% of the total). How to get here : By air to La Rochelle from London Average stay: is 7.4 nights - Stansted, Gatwick - Southampton, Where they stay: 58% in private accommodation Birmingham, Manchester, East Midlands, S. Laval Bristol, Leeds/Bradford and Edinburgh. (17% are in secondary homes of which http://www.larochelle.aeroport.fr/en/ there are over 88,145 in the department); 19% camping; By rail from London via Paris to La Rochelle. (3 hours from Paris to La 15% in B&B and self-catering; Rochelle by TGV). 5% in hostels and similar; http://www.sncf.com/en/passengers 3% in hotels By road – three hours from St.Malo. J.M. Rieupeyrout A10 Paris: 430 km A10 Bordeaux: 70 km A83 N137: 120 km Visit our website for more information: www.france-atlantic.com Charente-Maritime Press File 2015 Story-angles Charente-Maritime 2015 Main attractions: 1rst department of France for wellness Did you know - La Rochelle? with six thalassotherapy centres and three thermal resorts. Welcoming over 4,000 clients a day in high season, the ice cream parlour of the Babin Brothers has become an institution in La Rochelle. Just a 1rst department of France for disabled couple of steps away from the Old Port, the ice cream really recognise facilities – 332 different places are branded some of the specialities of the region – so there is sea salt, melon and strawberry and pineau flavour! They are famous for their batonnets or with the ‘Tourism & Handicap’ label. little sticks of ice cream either of coconut and white chocolate or mango and dark chocolate! There are five UNESCO Heritage Sites: La Citadelle de Saint-Martin de Ré; xxxxxxxxx Georges Simenon, creator of the formidable Inspector Maigret lived in Church of Saint-Pierre d’Aulnay La Rochelle between 1927 and 1936. He eventually moved north due to German activity in the area at the start of the Second World War but he S. Roussillon S. Royal Abbey of Saint-Jean-d’Angély; always remembered in La Rochelle as it is the town he loved the most in the Pilgrimage Hospital at Pons and his life. the church of Saine-Eutrope de Saintes (on the Saint-Jacques de Compostella Route). La Rochelle pioneered the introduction of the self-service urban bike back in 1974 so Boris John son has the Yélo system to thank for coming up with the idea! There are now 350 bikes available in the town and 150 The Aquarium of La Rochelle kilometres of cycle paths. and the Zoo of La Palmyre are two of the top ten provincial tourist attractions in France. La Rochelle Aquarium Aquarium La Rochelle TripAdvisor Travelers’ Choice Awards 2014. • 3 million liters of sea water and 12,000 marine species from fragile jelly fish to mesmerizing sharks. A two-hour visit takes the traveller to discover The Francofolies is the third most important the astonishing colours and beauty of marine life in the waters. music festival in France. • The Aquarium La Rochelle voted the best in France by TripAdvisor reviewers - 1st in France, 4th in Europe, 16th worldwide. Le Grand Pavois – top of the 5th most important nautical show in in the world and • Mobile app – a free app with a quiz, images, a game, news, an most important in France that has been audioguide, pictures and more! going for 43 years, attracting over http://www.aquarium-larochelle.com/en C. Triballier C. 93,000 people every year and generating NEW : Maritime Museum (opening – 4th and 5th april) over 25 million Euros of economic impact The maritime site is divided into two parts : the floating museum and the since its creation. There are 860 exhibitors and new land museum recounts the maritime history and life of La Rochelle. 700 boats over 100,000 square meters of The floating museum has ships of all sizes from the ketch on which Bernard xxxxxxxxxx exhibition space. Moitissier participated in the first round-the-world solo yacht race in 1967- 68 to the meteorological frigate France I. www.museemaritimelarochelle.fr/ Gastronomy : must taste : Cognac, an « AOP » or PDO brandy Charron mussels, tender, fleshy, golden Three Towers: orange and flavoursome The three famous towers of La Rochelle (Chaine, Saint-Nicholas and Pineau des Charentes, a fortified wine made Lanterne) are the remains of what were the mediaeval maritime from a blend of grape juice and Cognac brandy fortifications. The Lantern Tower is the oldest lighthouse on the Atlantic Fleur de sel gourmet sea salt from the île de Ré Coast of France. E. Cœffe Butter « Charentes Poitou » « AOP » www.la-rochelle.monumnets-nationaux.fr le de Ré potatoes « AOP », grown in the salty earth of the Île de Ré. Did you know - Saintes? Saintes is renowned for its Romanesque architecture – the Germanicus xxxxxxxxx Arch, the thermal baths, the underground aqueduct, and one of the best preserved amphitheatres in France. To this day architecture is important to the town as it has the most respected university departments of architecture outside of Paris. www.saintes-tourisme.org PRESS CONTACT : Gillian GREEN - Magellan PR - Tel: +44 (0) 7515 283 287 - [email protected] Stéphane MORAnD - Tel: + 33 (0)5 46 31 71 77 - [email protected] Visit our website for more information: www.france-atlantic.com Visit our website for more information: www.france-atlantic.com Story-angles Charente-Maritime 2015 Madame ‘the youngest’, less well-known than the other islands of the Did you know - Royan? destination, the Ile Madame is a unique place. Accessible at low tide, Architecture – villas line the shore dating from the Belle-Epoque, via the ‘cow pass’, discover this minuscule piece of land, practically rubbing shoulders with classic 1950’s buildings, all geometry and untouched, located between the estuary of La Charente and the sea. colour, which typified the post war reconstruction period of the There are a large number of carrelets – wooden huts on stilts for fishing at 1950’s. André Malraux, erstwhile Minister of Culture called the Church high tide – on the West coast of the Isle. of Notre Dame here a ‘Concrete Cathedral’. http://www.holidays-fortboyard.co.uk/ J.P. Boulesteix Five beaches, all of top quality and graded in the premier category of cleanliness and maintenance, line this part of the Atlantic littoral Spa Secrets known as the Beautiful Coast. The most famous is ‘La Conche’ (The S. Laval Shell) is typified with blue and white striped beach tents lining the Jonzac is unusual being built on an area of thermal troglodyte caves. shore. The pleasure port id one of the most important on the Atlantic A new welcome site has been built and some esthetics cabins are now Coast and a promenade to view the boutiques and art galleries is open. Some treatments for the lumbar and cervical areas are also simply a MUST. proposed. The water here has a very high mineral content as it has spent ‘Un Violin sur la Sable’ is unmissable for classic music fans. Taking more than 30,000 years underground! place the 25th, 28th and 31rst July this year. www.chainethermale.fr/jonzac.html Jonzac has one of the largest indoor aquatic parks in Europe spanning Walk in the footsteps of the famous… Emile Zola discovered Royan over 10.000 square metres. The water is at a constant 29 degrees so one V. Sabadel V. back in 1886 and Sarah Bernhardt was a frequent visitor to the Casino. feels more like in the Caribbean than the Atlantic. Picasso lived here for a year with two of his muses, Marie-Thérèse www.lesantillesdejonzac.com Wlater and Dora Maar. There is an exhibition ‘Royan – Picasso’ taking Saujon has added some new wellness services with new hydro E. Cœffe E. place here this year until 2nd November at the local museum. massage features in the pool, new treatment rooms and a ‘cure’ Family Plus – is a label awarded to places in France that go that especially designed for those with high levels of stress. There is a new one step further to make the holidays even more unforgettable for solarium, hammam and ice cold fountain as well as new sensory shower all the family. They have produced a special brochure listing all the and relaxing showers. www.thermes.net various clubs for kids of all ages, different activities and sports that Rochefort is the sixth most important town in France for thermal can be found in Royan in the summer months.