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HANSEN NATURAL CORPORATION 2010 ANNUAL REPORT Hansen Natural Corporation • 550 Monica Circle, Ste.201 • Corona, CA 92880 • Tel: 951.739.6200 • Fax: 951.739.6210

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HANSEN NATURAL CORPORATION 2010 ANNUAL REPORT Hansen Natural Corporation • 550 Monica Circle, Ste.201 • Corona, CA 92880 • Tel: 951.739.6200 • Fax: 951.739.6210 HANSEN NATURAL CORPORATION 2010 ANNUAL REPORT Hansen natural Corporation • 550 Monica Circle, ste.201 • Corona, Ca 92880 • tel: 951.739.6200 • Fax: 951.739.6210 0454r.indd 1-2 3/30/11 5:59 PM Board of Directors & Officers Registrar and Transfer Agent American Stock Transfer & Trust Company Rodney C. Sacks Brooklyn, New York Chairman of the Board and Chief Executive Officer Independent Auditors Hilton H. Schlosberg Deloitte & Touche LLP Vice Chairman of the Board, Costa Mesa, California President, Chief Operating Officer, Chief Financial Officer and Secretary General Counsel Schulte Roth & Zabel LLP Harold C. Taber, Jr. New York, New York Director, Former President, Hansen Beverage Company Common Stock Benjamin M. Polk The Company’s common stock is traded on Director, Partner, the NASDAQ Global Select Market system Schulte Roth & Zabel LLP under the symbol HANS Table of Contents Norman C. Epstein Form 10K Director, Former Managing Director Interested stockholders may obtain without Cheval Property Finance, PLC Letter to Stockholders....1 charge a copy of the Company’s Form 10-K, Form 10-K....3 Mark S. Vidergauz as filed with the Securities and Exchange Report of Independent Registered Public Director, Chief Executive Officer, Commission, upon written request to the The Sage Group, LLC Company’s corporate offices Accounting Firm....72 Sydney Selati Consolidated Financial Statements....73 Director, Former President Corporate Directory....109 and Chairman of the Board The Galore Group (U.S.A.), Inc. Annual Meeting The annual meeting of stockholders will be held at 3:00 pm on Thursday, May 19, 2011 at the Ayres Suites, Corona West, 1900 W. Frontage Rd., Corona, CA 92882 109 109 0454r.indd 3-4 3/30/11 5:59 PM TO OUR STOCKHOLDERS 2010 marked our 18th consecutive year of record revenues. We achieved record gross sales in 2010 of $1.489 billion, which was primarily attributable to increased sales of Monster Energy® drinks both internationally and in the United States. Notably, we achieved continued success in expanding the distribution of our Monster Energy® brand into new international markets. Monster Energy® is now available in 60 countries and territories outside of the United States. During 2010 we introduced a number of new beverages including: Monster Energy® Absolutely Zero energy drinks in 16-ounce aluminum cans. Monster Energy® Import Light and Dub Edition energy drinks, both of which are packaged in 18.6-ounce resealable end aluminum cans. Monster Energy® Extra Strength Nitrous Technology™ Black Ice, which is a zero calorie drink in 12-ounce sleek aluminum cap-cans. Worx Energy™, energy shots in 2-ounce PET plastic bottles. X-Presso Monster™ coffee energy drinks in 9.6-ounce aluminum cans. Monster Energy® M3 Super Concentrate in 5-ounce glass bottles. Admiral® Iced Teas in 23-ounce aluminum cans. Hubert’s™ Lemonades in 16-ounce glass bottles. Hansen’s® Natural Fruit and Tea Stix™, a line of all-natural low-calorie powdered drink mixes. Blue Sky® Shots, all natural functional shots, in 2.5-ounce PET plastic bottles. In 2010, gross sales outside of the United States increased to $240.6 million from $168.0 million in the prior year. During 2010, we launched Monster Energy® drinks into many new countries including Hungary, Czech Republic, Slovakia, Austria, Switzerland, Bulgaria, Germany, Norway, Iceland, Malta, United Arab Emirates, Jordan, Lebanon, Reunion and Tahiti. We plan to expand the distribution of Monster Energy® drinks to additional countries in Central and Eastern Europe as well as to additional countries in South America and Asia with a view to achieving our goal of making Monster Energy® a global brand. We are currently in the process of launching our new non-carbonated Monster Energy® Rehab™ energy drink line, which contains electrolytes and additional supplements in the United States and intend to expand its introduction initially to Canada and then to additional countries. We intend to continue to innovate and introduce new Monster Energy® drinks as well as other beverages in 2011, with continued emphasis on lower calorie drinks to meet the increasing demand from consumers for such products. The growth of the energy drink category in the United States continues to exceed the growth of the beverage category in general. Energy drinks are now, in dollar share, according to Beverage Digest, the second largest segment of the liquid refreshment beverage category in convenience and gas stores, after carbonated soft drinks. Overall, the value of the energy drink segment is more than twice as large as the bottled water segment, nearly three times larger than the sports drink segment and the juice/juice drink segment and more than five times larger than the ready- to-drink tea segment. This growth trend continues to reflect positively for the future of our Company. Although the energy category continues to show growth, the macro environment remains challenging, particularly in light of the recent events in Japan and continued unrest in North Africa and the Middle East. We are nonetheless optimistic about our ability to continue to grow the Monster Energy® brand and achieve increased sales in 2011. Sales of Peace Tea® continue to meet our expectations and we look forward to achieving continued improvement in sales and market share for our Peace Tea® brand. Once again, I would like to express my gratitude for the support afforded to the Company by Mr. Hilton Schlosberg, our President and Chief Operating Officer, and Mr. Mark Hall, President of our Monster Beverage Division. I would also like to express my personal thanks to our consumers, stockholders, customers, distributors, and suppliers for their continued support. To all of our management and employees, my sincere thanks and appreciation for all their efforts, which are evidenced by the continued success of our Company. To our stockholders, thank you for the trust you have placed in our management team. Sincerely, Rodney C. Sacks Chairman and Chief Executive Officer UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 10-K (Mark One) [ X] ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended December 31, 2010 OR [ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from to Commission File Number 0-18761 HANSEN NATURAL CORPORATION (Exact name of registrant as specified in its charter) Delaware 39-1679918 (State or other jurisdiction of (I.R.S. Employer incorporation or organization) Identification No.) 550 Monica Circle, Suite 201, Corona, California 92880 (Address of principal executive offices) (Zip Code) Registrant’s telephone number, including area code: (951) 739 - 6200 Securities registered pursuant to Section 12(b) of the Act: Title of Each Class Name of each exchange on which registered Common Stock, $.005 par value per share Nasdaq Global Select Market Securities registered pursuant to Section 12(g) of the Act: None Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes No" Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Exchange Act. Yes" No Indicate by check mark whether the registrant: (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes No " Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§ 232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). Yes No " Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will not be contained, to the best of the registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K. " 3 Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See definitions of “large accelerated filer,” “accelerated filer,” and “smaller reporting company” in Rule 12b-2 of the Exchange Act. (Check one): Large accelerated filer Accelerated filer " Non-accelerated filer " Smaller reporting company " (Do not check if a smaller reporting company) Indicate by check mark whether the registrant is a shell company (as defined by Rule 12b-2 of the Exchange Act.) Yes " No The aggregate market value of the voting and non-voting common equity held by nonaffiliates of the registrant was $2,820,762,092 computed by reference to the closing sale price for such stock on the NASDAQ Global Select Market on June 30, 2010, the last business day of the registrant’s most recently completed second fiscal quarter. The number of shares of the registrant’s common stock, $0.005 par value per share (being the only class of common stock of the registrant), outstanding on February 22, 2011 was 89,005,264 shares. DOCUMENTS INCORPORATED BY REFERENCE: Portions of the registrant’s Definitive Proxy Statement to be filed subsequent to the date hereof with the Commission pursuant to Regulation 14A in connection with the registrant’s 2011 Annual Meeting of Stockholders are incorporated by reference into Part III of this Report.
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