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SPORTS DRINKS TABLE of CONTENTS Sports Drinks Table of Contents SPORTS DRINKS TABLE OF CONTENTS Sports drinks Table of Contents Sports nutrition market overview 06 Global sports nutrition market 2018-2023 07 Global sports nutrition market volume 2013-2020 08 Global sports food and drink sales in 2013, by category Sports drinks 10 Brand value of the most valuable soft drink brands worldwide 2018 11 Market share of leading sports/energy drinks companies worldwide 2015 12 Market share of the leading non-aseptic sport drink brands in the U.S. 2018 13 Global volume sales of liquid refreshment beverages (LRB) 2017, by category 14 Global volume sales share of liquid refreshment beverages (LRB) 2017, by category 15 U.S. market share of sports drinks 2012-2017, based on retail sales 16 U.S. market share of sports drinks 2012-2017, based on volume sales Retail facts 18 U.S. sports and energy drink retail sales 2009-2014 19 U.S. dollar sales of sports drinks 2012-2017 20 Volume sales of sports drinks in the U.S. 2012-2017 Table of Contents 21 U.S. retail price of sports drinks 2012-2017 22 U.S. supermarkets: sports drink dollar sales 2014-2015 23 U.S. supermarkets: sports drink unit sales 2014-2015 24 Sales of the leading non-aseptic sport drink brands in the U.S. 2017/18 25 Market share of the leading non-aseptic sport drink brands in the U.S. 2018 26 U.S. C-store sales of sports drinks 2017, by brand 27 U.S. C-store unit sales of sports drinks 2017, by brand 28 U.S. sales of the leading sport drink mixes brands 2018 Consumption 30 U.S. consumption share of beverages 2017, by segment 31 U.S. per capita consumption of sports drinks 2010-2017 32 U.S. purchase frequency of RTD sports shakes 2015, by number of times SPORTS NUTRITION MARKET OVERVIEW Sports drinks Sports nutrition market worldwide from 2018 to 2023 (in billion U.S. dollars) Global sports nutrition market 2018-2023 90 data 81.5 80 74.16 70 67.48 61.4 60 55.87 50.84 50 40 30 Market value in billion U.S. dollars 20 10 0 2018* 2019* 2020* 2021* 2022* 2023** Note: Worldwide; as of 2018 Further information regarding this statistic can be found on page 34. Source(s): Mordor Intelligence; Statista estimates; ID 450168 6 Sports nutrition market overview Sports nutrition market volume worldwide in 2013 and 2020 (in billion kilograms) Global sports nutrition market volume 2013-2020 16 data 14.67 14 12 10 8.58 8 6 Market value in billion kilograms 4 2 0 2013 2020 Note: Worldwide Further information regarding this statistic can be found on page 35. Source(s): Marketwired; Transparency Market Research; ID 450267 7 Sports nutrition market overview Sports food and drink sales worldwide in 2013, by category (in billion U.S. dollars) Global sports food and drink sales in 2013, by category 30 data 27.6 25 20 18.7 15 Sales in billion U.S. dollars 10 8.8 5 2.9 2.1 0 Energy drinks Sports drinks Sports nutrition Energy and nutrition bars* Protein supplements Note: Worldwide Further information regarding this statistic can be found on page 36. Source(s): Euromonitor; ID 450126 8 Sports nutrition market overview SPORTS DRINKS Sports drinks Leading most valuable soft drink brands worldwide in 2018, based on brand value (in million U.S. dollars) Brand value of the most valuable soft drink brands worldwide 2018 data 0 10000 20000 30000 40000 50000 60000 70000 80000 Coca-Cola 68,042 Red Bull 11,933 Diet Coke* 11,923 Pepsi 10,551 Lipton** 8,668 Nescafé 6,566 Nespresso 6,511 Fanta 6,389 Tropicana 5,720 Sprite 5,617 Monster 5,470 Gatorade 4,671 Dr. Pepper 3,157 Mountain Dew 2,812 Minute Maid 2,710 Brand value in million U.S. dollars Note: Worldwide; 2018 Further information regarding this statistic can be found on page 37. Source(s): Kantar Millward Brown; Kantar; ID 273063 10 Sports drinks Market share of sports/energy drinks worldwide as of 2015, by company Market share of leading sports/energy drinks companies worldwide 2015 data 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% PepsiCo Inc. 29.3% Coca-Cola Co. 17.4% Red Bull GmbH 6.7% Monster Beverage Corp. 5.9% TC Pharmaceutical Industries 5.5% Otsuka Holdings 5.3% Other* 29.9% Market share Note: Worldwide Further information regarding this statistic can be found on page 38. Source(s): Bloomberg; Euromonitor; ID 387428 11 Sports drinks Market share of the leading non-aseptic sport drink brands in the United States in 2018, based on dollar sales Market share of the leading non-aseptic sport drink brands in the U.S. 2018 data 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0% 45.0% Gatorade Perform 41.2% Gatorade Frost 12.9% Powerade Ion4 12% Gatorade 8.9% Gatorade G2 Perform 4.2% Gatorade Fierce 4% Powerade Zero 3.6% Powerade 2.8% Gatorade Flow 2.7% BodyArmor 1.9% Market share Note: United States; 52 weeks ended May 20, 2018 Further information regarding this statistic can be found on page 39. Source(s): IRI; Beverage Industry Magazine; ID 438369 12 Sports drinks Volume sales of liquid refreshment beverages (LRB) worldwide in 2017, by category (in billion cases) Global volume sales of liquid refreshment beverages (LRB) 2017, by category 80 data 71.39 70 60 50 40 36.13 30 Volume sales in billion liters 20 13.95 13.65 10 6.84 2.74 1.55 0.91 0 Bottled water Carbonates Juice Ready-to-drink tea Sports drinks Energy drinks Ready-to-drink coffee Other Note: Worldwide; 2017 Further information regarding this statistic can be found on page 40. Source(s): Beverage Digest; ID 505743 13 Sports drinks Volume sales share of liquid refreshment beverages (LRB) worldwide in 2017, by category Global volume sales share of liquid refreshment beverages (LRB) 2017, by category 60.0% data 50.0% 48.5% 40.0% 30.0% 24.5% Volume sales share 20.0% 9.5% 9.3% 10.0% 4.6% 1.9% 1.1% 0.6% 0.0% Bottled water Carbonated soft drinks Juice Ready-to-drink tea Sports drinks Energy drinks Ready-to-drink coffee Other (CSD) Note: Worldwide; 2017 Further information regarding this statistic can be found on page 41. Source(s): Zenith International; Beverage Digest; ID 505769 14 Sports drinks Market share of sports drinks of the non-carbonated soft drink segment in the United States from 2012 to 2017, based on retail dollar sales U.S. market share of sports drinks 2012-2017, based on retail sales 35.0% data 31.5% 31.2% 30.7% 30.0% 28.8% 27.9% 28.1% 25.0% 20.0% Market share 15.0% 10.0% 5.0% 0.0% 2012 2013 2014 2015 2016 2017 Note: United States; 2012 to 2017 Further information regarding this statistic can be found on page 42. Source(s): Beverage Digest; ID 504995 15 Sports drinks Market share of sports drinks of the non-carbonated soft drink segment in the United States from 2012 to 2017, based on volume sales U.S. market share of sports drinks 2012-2017, based on volume sales 40.0% data 34.6% 34.6% 35.0% 34.2% 33.8% 34% 33.9% 30.0% 25.0% 20.0% Market share 15.0% 10.0% 5.0% 0.0% 2012 2013 2014 2015 2016 2017 Note: United States; 2012 to 2017 Further information regarding this statistic can be found on page 43. Source(s): Beverage Digest; Zenith International; ID 505638 16 Sports drinks RETAIL FACTS Sports drinks Retail sales of sports and energy drinks in the United States from 2009 to 2014 (in billion U.S. dollars) U.S. sports and energy drink retail sales 2009-2014 12 data 10.49 10 9.59 9.16 8.49 8 7.34 6.35 6 4 Retail sales in billion U.S. dollars 2 0 2009 2010 2011 2012 2013 2014 Note: United States; 2009 to 2014 Further information regarding this statistic can be found on page 44. Source(s): Euromonitor; Vox Media; ID 566755 18 Retail facts Retail dollar sales of sports drinks in the United States from 2012 to 2017 (in million U.S. dollars) U.S. dollar sales of sports drinks 2012-2017 10000 data 9,385.8 9,216.9 8,941.8 9000 7,835.18 8000 7,274.97 7,322.6 7000 6000 5000 4000 Dollar sales in million U.S. dollars 3000 2000 1000 0 2012 2013 2014 2015 2016 2017 Note: United States; 2012 to 2017 Further information regarding this statistic can be found on page 45. Source(s): Beverage Digest; Zenith International; ID 448605 19 Retail facts Volume sales of sports drinks in the United States from 2012 to 2017 (in million 192-oz. cases) Volume sales of sports drinks in the U.S. 2012-2017 1200 data 1,095 1,090 1,053.8 1,001.3 1000 966.4 968.6 800 600 400 Volume sales in million 192-oz. cases 200 0 2012 2013 2014 2015 2016 2017 Note: United States; 2012 to 2017 Further information regarding this statistic can be found on page 46. Source(s): Beverage Digest; Zenith International; ID 448614 20 Retail facts Retail price of sports drinks in the United States from 2012 to 2017 (in U.S. dollars per case) U.S.
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