Copyright © 2014 Hifi
Total Page:16
File Type:pdf, Size:1020Kb
1 Copyright © 2014 Hifi Pig 2 Copyright © 2014 Hifi Pig This Issue Hifi Pig CONTENTS Magazine EDITORIAL January 2014 Issue 2 4 Editorial 11 Readers System www.hifipig.com 16 Dealers System Telephone: +33 (0)2 97 23 70 78 E mail: [email protected] Siret - 488 244 898 00018 REVIEWS t’s been a busy month here at Hifi Pig. Not 22 Coffman Labs G-1A Preamplifier only have we had lots of new kit that has 28 The Cartridge Man Isolator Icome in for review but we’ve also covered masses and masses of news - which you can 33 Simple Audio “GO” Bluetooth Speaker read here . 34 Oriton Audio R33 Support System CES gave us a lot to talk about on the site and as always we aimed to be first to bring this news to 37 Astintrew Powered USB our readers. 41 Atoll Electronique IN200 SE Integrated We’ve also expanded our Facebook and Twitter Amplifier & CD200 SE-2 CD Player feeds and the number of followers we have on our increasingly important social media feeds - 46 LessLoss DFPC Signature Power Cables it’s an ideal opportunity for us to get feedback 51 COMPETITION Win Astintrew’s Powered from our readers in a more informal setting. It USB as reviewed by Danny Worth this month. also lets us know that what we are writing about 52 REVIEW LINKS is what you want to read about. However, as always if you have any comments 54 ALBUM REVIEWS you’d like to make or have any questions then let us know. 58 BEHIND THE BRANDS with Scott Berry of Computer Audio Design Stuart Smith WIN Astintrews fabulous Concord powered USB system worth £696 CLICK! SUBSCRIBE TO HIFI PIGS FREE MONTHLY MAGAZINE BY FOLLOWING THIS LINK AND SIGNING UP FOR OUR NEWSLETTER 3 Copyright © 2014 Hifi Pig Editorial Hi-fi Show Dos and Don’ts - Listen Up Exhibitors by Linette Smith 014 has kicked of with what has been a very practicality in successful CES by all accounts. HiFi Pig was your room but 2not there but we are hoping to make it over the a pitch black or pond very soon. badly lit room We are very much looking forward to the Munich will make High End 2014 show….just around the corner in photo’s May. difficult to say Now all this talk of shows got me thinking, I’ve been the least. to a few now and noticed the good, the bad……and Yes the sound the ugly! is the most It got me thinking that a list of dos and don’ts, from important the perspective of a show visitor, might be helpful to thing, for the exhibitors. people that are So here it is my top ten of what to do and what not to there, but for do when exhibiting at a HiFi Show: every person actually 1.Crushed velvet….be it black, red or any other visiting a show colour is just not the right material to display your there are many wares on! more who can’t I have witnessed this many times, it looks cheap and be there and it makes your products look cheap…leaves me they will be drawn to read about your products by thinking ‘tart’s boudoir’ not High End HiFi. images, whether in print or on the web. t is also a pain in the butt to photograph and Some well placed spot lights can go a long way to generally reflects in a nasty way and makes photos of help with both the atmosphere and the practical your kit look bad…..and those photos are going to be aspects of people getting photos of your kit. 3.Make sure you have music playing. Am I Make sure you have music stating the bleeding obvious here? playing. Am I stating the Maybe, but I have witnessed rooms at big shows with big name bleeding obvious here? kit…silent, and I have walked out of those on blogs, websites, facebook, pinterest…….. rooms…and if I do, go figure, so will others. If you need to cover the surface that your kit is being Yes I know sometimes, kit will be being changed etc, displayed on then go for something more natural and but put up a notice or have someone welcoming non reflective. people who arrive at your room while it is quiet just to let them know that the music is going to resume 2.People will want to take pictures of your kit shortly, at least engage people…don’t just leave (hopefully)! Make it easy for them, I know a balance them to wander aimlessly around your room…and needs to be struck between atmosphere and then out of the door. 4 Copyright © 2014 Hifi Pig Editorial Beautiful looking HiFi in a silent room will only Be sure to look after your staff too, if they are hold peoples’ interest for so long before they go to enjoying working for you they will do a much better look and listen elsewhere. job of promoting your brand. I have experienced both ends of the spectrum, from 4.And while we are on the subject of welcoming teams of people that really engage you to those that people make sure that you do. stand around chatting amongst themselves whilst If you make people feel welcome then they are likely ignoring people who desperately try to catch their to spend more time in your room and identify eye. with your products. A good experience at a show Perhaps the worst experience I have had of this was could turn a visitor into a client ….a bad one could in a room where no music was playing (strike 1), turn them off your brand for life. nobody engaged with us (strike 2) the guy running Treat everyone well and treat everyone the the room sat having a loud conversation on his same….do you have a crystal ball? Do you know mobile with no regard for the people who actually who is going to want to lash out 100 grand on your wanted to hear what his loudspeakers sounded like products? No you don’t, looks can be deceiving and (strike 3). Oh dear. that quiet looking couple that you just ignored may well …no music was playing (strike 1), have come to the show to compile a nobody engaged with us (strike shopping list…and now your products are not on there. 2) the guy running the room sat Think about it……politeness and having a loud conversation on niceness cost nothing and arrogance can his mobile with no regard for the kill your business. people who actually wanted to To the other extreme….don’t just hear what his loudspeakers pounce on people and start trying to sell to sounded like (strike 3). Oh dear. them, if you can create a welcoming atmosphere it is enough to let people know that you 6.The enthusiasm thing does not extend to being are there and can be approached if they need help. lectured at. Yes you want, and need, to impart your It’s about creating a balance, being too pushy is as knowledge about your products, but this is a HiFi bad as being too aloof. show…not a lecture hall. When your audience is fidgeting in their seats and looking at their watches it may be time to realise that shutting up and playing 5.Be enthusiastic! This is YOUR brand that you are some tunes would be a better idea all round! representing, in a lot of cases it is your life’s Organising your presentations so that you introduce work…if you are not excited about it then how on the products and impart information, whilst earth do you expect the general public to be? interspersing this with music, is much better and If you are employing people to represent your brand more engaging for your audience than just talking at make sure that they behave as you would and are as them. enthusiastic as yourself. Make sure that they know your core values and present your brand as you want 7.Musical variety. Please, lets have a bit of variety. it to be presented. Not everyone listens to classical music, even if you think it best showcases your system be aware that people will want to listen to other genres, if you play 5 Copyright © 2014 Hifi Pig Editorial a good variety then once again it will engage the room is important too….if you don’t have the space audience more…….why not ask people what they to show off the sound of your biggest speakers use a would like to hear, or let them play their own music? smaller pair from your range to demonstrate and just have the bigger ones on show. 8.Be realistic about what will work in your room and how you set the room up. 9.Use the show as an opportunity to meet other Visitors need to be able to move around the room people in the business. We have met so many new and see your products, they need to be able to sit people at HiFi shows and some have gone on to down and hear the system too. Try and make it become really good friends. The world of HiFi is comfortable, uncluttered and a pleasant place to be. actually quite a small one and everybody knows Don’t try and cram in too many chairs or things that everybody else so watch your mouth and don’t slag are not needed.