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The Past Taking a Flyer Taiwan Rising Risqué Business

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The Past Taking a Flyer Taiwan Rising Risqué Business FRIEDRICHSHAFEN, SEPTEMBER 4TH, 2009 SHOW DAY #3 TAIWAN RISING 07 RISQUÉ BUSINESS 09 SWISS METHUSELAH 17 TAKING A FLYER 20 SHORT STORY 14 BACK TO THE PAST 30 -ESD4 Mag CS3 001 BACKUP.indd 1 12/09/2009 00:39:11 -ESD4 Mag CS3 001 BACKUP.indd 2 12/09/2009 00:39:18 SHOW DAY #3 0 | 0 EUROBIKE SHOW DAILY 3 CONTENT HIGHLIGHTS SHOW DAY #3 - FRIDAY, SEPT. 4TH, 2009 06 Sparks Fly 17 Ripe Old Age ARE E-BIKES ALL THEY’RE KOMENDA THRIVES IN CRACKED UP TO BE? ITS SECOND CENTURY ----------------------------------------------------------------- ----------------------------------------------------------------- 07 Brand News 18 Czech List TAIWAN MARKETS BIKE BRNO OPENS DOORS MAKERS’ BRANDS TO EASTERN EUROPE ----------------------------------------------------------------- ----------------------------------------------------------------- 08 Super Duds 19 Red Tape ‘SUPER MARIO’ INTROS E-BIKE BRANDS MEET BIKE APPAREL LINE ON EU REGULATIONS ----------------------------------------------------------------- ----------------------------------------------------------------- 09 Cuckold or Cuckoo? 20 Taking a Flyer LAZER AD IGNITES BIKETEC’S PASTORAL, ‘SEX SELLS’ dEBATE HIGH-TECH FACTORY ----------------------------------------------------------------- ----------------------------------------------------------------- 10 Mavic Seeks Buyer 23 Healthy Fixation WHEELMAKER’S PARENT FIXIE SEEKS INVESTOR TO PREPS MAVIC FOR SALE LIGHT COMPANY’S FUSE ----------------------------------------------------------------- ----------------------------------------------------------------- 11 Selling Sugoi 26 Electra Alights APPAREL BRAND BEEFS U.S. CRUISER BRAND UP EURO SALES FORCE OPENS HAMBURG HQ ----------------------------------------------------------------- ----------------------------------------------------------------- 15 Charge It 28 Nordic Wear POWER UP GADGETS NORDIC DEALERS REPORT ON DAHON’S BIKES MIXED SALES RESULTS ----------------------------------------------------------------- ----------------------------------------------------------------- 16 Shift Key 41 No Carbon Copies SHIMANO’S ELECTRONIC TRIGON MARKETS TAIWAN- SYSTEM DRAWS RAVES MADE CARBON BIKES ----------------------------------------------------------------- ----------------------------------------------------------------- CONTENT CORRECTION FOR EUROBIKE SHOW DAILY - SHOW DAY #2 ISSUE HUMPERt’S NEW BRAND FOR CITY AND TREKKING BIKE PARTS IS ERGOTEC, NOT X-ACT AS WE SAID IN YESTERDAY’S ISSUE. APOLOGIES FOR THE CONFUSION! STAND NO. B4/110 -ESD4 Mag CS3 001 BACKUP.indd 3 12/09/2009 00:39:30 -ESD4 Mag CS3 001 BACKUP.indd 4 12/09/2009 00:39:46 SHOW DAY #3 0 | 0 EUROBIKE SHOW DAILY 5 CHECK THIS OUT! WHAT'S ON TODAY? SHOW DAY #3 - FRIDAY, SEPT. 4TH, 2009 BROMPTON RIESE & MÜLLER British folding bike maker Brompton It’s been just three or four years since ALL-DAY EVENTS SCHEDULED EVENTS is displaying a waterproof commuting Riese & Müller stopped selling the bag made by Ortlieb and available only Frog, a miniature version of its full sus- EUROBIKE AWARD 2009 11:00AM: EUROBIKE FASHION from the West London company. pension folder Birdy. Frog is making Europe’s leading competition for all SHOW a comeback, “because international products connected to cycling, held See the latest colors, trendy cuts and A2/402 customers were still asking for it.” the in conjunction with iF Design, rewards new functions. Visit the attractive excellent innovations. new Frog has 16-inch wheels instead Eurobike Fashion Show to discover the Foyer West of the original 12-inch wheels. future of bike fashion. See the upcoming FUSE collections from all of the leading When passing the Fuse stand, you A2-306 EUROBIKE VISION apparel manufacturers at a glance. might wonder about all those tattooed The name says it all: Eurobike Vision Hall A4 folks working over there. Don’t worry, VELO presents everything imaginable to do the tats are fake. In fact, they’re printed Velo GM Stella Yu showed us a new with bikes: From recumbent bike trough 2:00PM: EUROBIKE FASHION on a see-through arm warmer. They ergonomic handlebar grip with an to the fashionable sport of trike riding. SHOW Take a test drive! were sold out within seconds but the integrated electronic bell. Ask for it at Foyer West, in front of Entrance West Fuse team is still wearing them. the Taiwanese saddle and grip maker’s 3:00PM: GHOST BIKES Eurobike stand. Prominent guest at Ghost Bikes: TRAVEL TALK 2009 Three-time German Master Downhill In symposiums and workshops experts A4/600 B2/503 champion Marcus Klausmann discuss developments and trends in B1-400 USE KONA cycling tourism. This is where the branch Looking for a fat LED-handlebar and Kona’s cargo bike, the Ute, has been gathers for information and to obtain input about tomorrow’s tourism ideas. 6:30PM: EUROBIKE PARTY Let’s have a party! Our extended family helmet light? Check out the latest given a boost. It now comes in an Conference Center East, Foyer East, 1st of cycling enthusiasts meets up tonight, range at UK aero handlebar and light e-bike version, the Electric Ute. Ask floor maker USE. for Jimbo. at the end of the trade fair, on the outdoor area and in the atrium. CROPS Japanese maker Crops and its Antarex B4/101 B4/500 There will be an open-air concert, food brand are searching for a new product and drink, a dance-floor feeling and a name. Help ’em out and you’ll get a fancy free shuttle bus back to the hotels, all to LED light for free at their stand. help make this a great party. Hall A7-408. Open Air Grounds West SUGOI Design your own custom apparel on the MEDIA-ONLY EVENTS STAND NUMBERS EXPLAINED spot at the Sugoi booth. Simply bring your design or logo on a memory stick, 11:00AM: NEVI & It’s easy to find an exhibitor and together with Sugoi’s custom artist PROGETTO AVVENTURA you can adapt your design or concept on PRESS CONFERENCE located in one of the main A a jersey, short, or any other accessory. Presentation of the 1st Mountain or B halls. But where are E1, Hall A6-201 Bike Race in Mongolia. FGO, FG and ZH? Room London, Conference Center, HEBIE Foyer East, 1st floor Hebie hosts a live event all day to E1 is a mobile hall built mainly for the promote its Bootbags - a bag for body German Derby Group in the inner open and bike available in plastic and leather. air ground between halls A5 and B3. E.g. if you are looking for apparel maker Watch the bags being produced by hand. E1 divides the open air ground into Skins you’ll find the stand number FG Hall A5-304 FG (Freigelände = open air ground) A7/2 – which means they are located at (the open air ground west) with mtb Freigelände West, stand number A7/2. and BMX courses as well as exhibitor ZH stands for “Zeppelin Hall” which stands and FGO (Freigelände Ost = houses mainly e-bike suppliers as well as ExtraEnergy’s test track. NOTE: THIS IS NOT AN EXHAUSTIVE LIST AND SOME EVENTS HELD EXCLUSIVELY IN open air ground east). GERMAN ARE NOT INCLUDED. -ESD4 Mag CS3 001 BACKUP.indd 5 12/09/2009 00:39:52 6 EUROBIKE SHOW DAILY 0 | 0 SHOW DAY #3 Industry views ... at the show ARE E-BIKES ALL THEY’RE CRACKED UP TO BE? STEVE KIM ARTUR NETTEL PHILIPPE GUÉRIN OD Bike, South Korea Radl Weilbach, Ursberg, Germany Samui-Loisirs, France Electric bicycles have not taken hold in There is no doubt that the German The French were last to Korea yet and we are all wondering if market for e-bikes will grow, but there adopt the e-bike trend. there is a potential. We are the distribu- are still a few issues to be addressed. We’re late, as usual, but tors of SRAM and Merida in Korea and The price is one of them, and then the market is taking off. from the second half of this year we will there’s the duration of the guarantee We quit making racing start selling Ballistic e-bikes from Taiwan, on the batteries. That’s about the first cars and started selling so that will be an interesting test. question our customers ask. e-bikes under the Dark Horse brand. Back in 2003, only about 3,000 electric bikes were sold in France, but last year the figure had risen to nearly 16,000. ROGER STANISLOWSKI Zwei plus Zwei, Cologne, Germany I’m convinced that the German market for electric bicycles will expand to the same level as in the Netherlands, particularly due to recent legal changes and technical improvements. That is the reason why our company will start selling electric bicycles next year. LORIS BALDIN Star Due, Italy It’s not so easy to sell e-bikes in Italy. Many Italians feel that bicycles and electricity just don’t go together. You’ll hardly ever see e-bikes on the street in Italy – they’re in my warehouse. VALERY FRAISE Strawber, Madagascar My wheel manufacturing company is in Madagas- car, where few people can afford a bicycle, let alone an e-bike. A private mail delivery service did order a batch of e-bikes imported from China a little while back, but they only lasted as long as the batteries. I’m one of the few people in the country to have an e-bike. MARIE-ROSE PINTE Rijwielen Pinte, Belgium Demand for electric bikes has increased a lot at our store in the last years. It comes not only from elderly people, but also from middle-aged adults, who have to drive more than 20 kilometers to work every day, and still prefer to use a bicycle. CHRISTOPH FISCHER Germany Electric bikes? Nah, they’re for lazy people. I ride a dirt bike. -ESD4 Mag CS3 001 BACKUP.indd 6 12/09/2009 00:40:03 SHOW DAY #3 0 | 0 EUROBIKE SHOW DAILY 7 STAND NO. A5/507J TAITRA PRESENTS TAIWAn’S LEADING-EDGE BIKE COMPANIES The Taiwan External Trade Development Council (TAITRA) provided a boost to the economies. Lo said there were even signs of improvement in the United brands of the country’s leading manufacturers yesterday when it highlighted their States, and felt that inventories were innovations at Eurobike.
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