Integrated Report 2020
Transform Olympus OUR PURPOSE Making people’s lives healthier, safer and more fulfilling
Ever since it was founded one hundred years ago—with the goal of mass-producing microscopes in Japan— Olympus has continued to make great contributions to society through its businesses. Throughout the years, our products and services have not only become essential parts of medicine and life sciences, but have also proved to be indispensable in the fields of manufacturing and infrastructural maintenance, as well as in preserving the precious moments discovered in people’s daily lives.
We have embarked on a journey which will transform Olympus into a global medtech company. Now is the time for us to identify the right path that will lead us to a future in which we continue to make society better.
We invite you to join us on our journey. Please look forward to Olympus delivering on its promises and soaring to new heights.
01 Message from the CEO
Changing preconceptions, Olympus is transforming into a global medtech company from a variety of directions.
Progress in Fiscal Year 2020
Achieved significant SG&A efficiency (¥32.5 billion reduction, or 7% decrease, from previous year) Steadily progressed the corporate transformation plan, Transform Olympus Broadened perspectives in management and accelerated management action as a result of diversifying the Board of Directors and migration to a company with Nominating Committee, etc. Fast tracked development of next-generation gastrointestinal endoscopy system in the Endoscopic Solutions Division Built a business base for the Therapeutic Solutions Division and invested resources in key focus areas Integrated global group management, and strengthened business execution (COO Nacho Abia, CTO Akihiro Taguchi, and CFO Chikashi Takeda appointed to further strengthen implementation) Established the globally integrated HR management that enables optimal talent allocation at the global level Recruited and placed human resources, regardless of nationality, age, or gender, within the Olympus Group, and actively hired external personnel with a wide range of experience, knowledge, and abilities (appointment of CMO, CQO, and other global talent from outside Japan)
Measures to Be Implemented in Fiscal Year 2021
Focus our corporate portfolio Structural reform of fixed costs Successful launch of next-generation GI endoscopy system EVIS X1 Continued steady investment in product development for future growth Driving efficiency in our R&D operations
Yasuo Takeuchi
Director, Representative Executive Officer, President and CEO
02 Olympus Integrated Report 2020 03 Message from the CEO
Review of Fiscal Year 2020 The positioning of fiscal year 2021 is extremely important for It has been a year since my appointment as CEO. a daily basis, and we have advocated the Fiscal year 2020 was the year to implement the implementation of efficient ways of working, and I achieving the target of various plans I had been thinking about. We have think we have achieved the target. I am proud of our introduced several initiatives, including the migration colleagues since these results are due to their an operating margin of over 20%.” to a company with Nominating Committee, etc., the discipline and dedication to meeting our goals. conversion to a globally integrated HR management, Looking back on this first year, I see it as one in which and the relocation of the global division headquarters we steadily implemented what we needed to and for the Therapeutic Solutions Division to the United achieved significant results. States. For employees, these targets felt daunting, but I thought that it was necessary to shake up the Fiscal Year 2021 Presents an Opportunity to fixed preconceptions of Olympus from all directions, Accelerate the Transformation into a Truly Global Medtech Company SG&A Efficiency and Revenue and Operating Margin while at the same time proceeding with measures in a way that colleagues could support. In addition, it was Revenue (Left) SG&A Expenses (Left) Although I recognize that the COVID-19 pandemic Taguchi, and Chief Financial Officer Chikashi Takeda, Operating Margin (Right) a year in which we set a high target for improving will bring about a major shift in values, I believe that who were appointed in April 2020, were more united ll on profitability. The transformation is not made up of demand for Olympus medical devices will remain and able to make speedy decisions involving initiatives solely focused on cutting costs, rather it is unchanged over the medium to long term. Looking multiple perspectives. This is also due to the meant to increase efficiency and effectiveness. We at the business environment, in addition to the migration to a company with Nominating reduced SG&A expenses and achieved significant demand for reductions in medical expenses in Committee, etc., from June 2019 and authority efficiency in fiscal year 2020. Looking at past trends, various countries due to the aging global population, having been significantly delegated to executive SG&A expenses had been increasing every year, but we are seeing increasing healthcare awareness, officers. As a result, I believe we are seeing the after setting the goal of reducing SG&A expenses to especially in emerging countries. In this situation, the tangible effects of Transform Olympus. the levels of fiscal year 2018, we were able to reduce value of early diagnosis and minimally invasive After a series of discussions with the five them by ¥32.5 billion (a decrease of 7%) compared treatment that we provide, mainly by means of executive officers, we have positioned fiscal year
with fiscal year 2019. Each and every one of our endoscopes and endotherapy devices, enables us to 2021 as a year to prioritize long-term growth and colleagues maintains a strong awareness of costs on FY2018 FY2019 FY2020 contribute to reducing medical expenses, improving accelerate the execution of Transform Olympus. patients’ quality of life (QOL), and the increased Naturally, as sales are declining, we will continue to efficiency of hospital management. I believe that curb SG&A expenses. However, the important trends in the business environment will not change initiatives and issues guiding our transformation into even due to COVID-19 and will continue to provide a truly global medtech company have not changed, Contributing to Society by Living Our Core Values our business with added impetus. and we will undertake investment in the projects However, in fiscal year 2021 Olympus is being where we anticipate long-term growth and take all The COVID-19 pandemic continues to spread across represent the strong empathy we have for our greatly affected by COVID-19. In addition to necessary measures to be successful. the globe, and there are still no signs of a return to various stakeholders. hospitals being busy dealing with COVID-19 cases, normal. As a medical device company, Olympus is We received messages of gratitude from many there are many areas where our usual sales activities steadily continuing to conduct business, taking medical institutions, and have paid tribute to the are not possible, due to restrictions such as the Measures to Be Implemented in Fiscal Year 2021 precautions to prevent the spread of infection, and healthcare professionals and various medical limited access to hospitals. COVID-19 has also doing everything possible to maintain the supply of institutions who are responding so courageously in caused the postponement or cancelation of products and services while manufacturing, repairing, difficult times. We were very pleased we could be procedures and examinations, and the number of Focus our corporate portfolio and shipping medical devices. Currently, procedures of help. elective procedures has decreased, which has also and treatments are being performed if the need is Taking a long-term view, we are cooperating with affected sales of our medical devices. For these severe or urgent, and our Olympus colleagues healthcare professionals to determine how we can reasons, I believe that it is difficult to expect sales support the entire value chain through a flawless provide solutions that will allow endoscopy and growth in fiscal year 2021. However, there remains Structural reform of fixed costs system so that the necessary medical care can be treatment to be conducted securely moving forward. the major goal of achieving an operating margin of performed smoothly throughout the medical field. COVID-19 has forced us to make a major overhaul of over 20% by providing innovative value and Faced with the current situation, at Olympus, we our lifestyles and even our business operations, and I continuing to contribute to Our Purpose of “Making Successful launch of next-gen GI embody Our Core Values in everything we do. would like to take advantage of this change in a people’s lives healthier, safer and more fulfilling.” endoscopy system EVIS X1 Striving to provide healthcare professionals with the positive way. For example, even when we are unable This target level will continue to be necessary for our equipment and service they need whenever they to meet our customers in person, we are holding company to transform into a truly global medtech need them, Olympus colleagues come together in online training sessions and seminars for healthcare company and to further contribute to society. In Continued steady investment in unity and carry out their daily work with integrity and professionals and are starting global sales order to achieve this, it is extremely important for product development for future growth agility. In addition to having donated to and demonstration activities to showcase the benefits of management to determine how to position the supported medical institutions and organizations in our products and services. We are working hard to current fiscal year and what actions to take. China in February and in other countries around the continuously support our customers in creative ways Even in this uncertain environment, the five Driving efficiency world in June, we are also collecting donations from that are always efficient and effective. executive officers, including Chief Operating Officer in our R&D operations colleagues to support NGOs. These initiatives truly Nacho Abia, Chief Technology Officer Akihiro
04 Olympus Integrated Report 2020 05 Message from the CEO
Transforming into a Truly Global Medtech Company
It has been over a year and a half since we Quality Officer (CQO) to enable us to strengthen announced Transform Olympus. We have quality and regulatory functions and to continue to implemented many initiatives and are steadily provide safe and high-quality products. We have moving forward to becoming a truly global medtech also established a system to respond to regulatory company, but I would like to review slightly and tell authorities from a more global perspective. you what I have observed. Then there is corporate culture, which is not First, I think that the speed of management something that changes overnight, and seems like a action is improving. Under our medium-term road that goes on forever. The ideal is for colleagues management plan 16CSP, we recognized that we to be able to work energetically and with a sense of were not in the optimal condition to accelerate satisfaction in contributing to society through growth as a truly global company. Based on the products that are highly safe and that are backed by belief that it was necessary to achieve faster innovative technologies. To achieve this, I am management action and adopt a more global constantly thinking about the best solution— perspective, we formulated Transform Olympus, our questioning how I can motivate colleagues or what corporate transformation plan. In particular, I think kind of measures I should undertake—because I believe that we have great that the migration to a company with Nominating there is more than one correct answer. Committee, etc., which allows greater delegation of We have reached the end of my retrospective. potential and the ability to authority to executive officers and speeds up Since assuming the post of director and financial realize it.” decision-making, has been key to faster officer in 2012, I have had numerous dialogues with management action. Although changing the design various stakeholders, including those in the capital of the engine does not mean that all the issues have markets. The most important thing I have done is to been resolved, prompt decisions and execution openly convey my thoughts based on my beliefs, have resulted in faster management action. even if they are sometimes difficult to say. I will Major Progress in Fiscal Year 2021 Currently, we are engaging in constant trial and error continue to actively communicate with many with the Board of Directors on how to realize even individuals, express my thoughts, and utilize the I would like to explain the areas in which there is information and communication business to JIP. I more effective corporate governance in a company opinions and advice I receive for further improving already progress along with my thoughts on these sincerely hope that the Imaging business will become with Nominating Committee, etc. The best state of management. subjects. a compact and agile organizational structure and corporate governance is an ongoing theme for As we aim to become a global medtech First is the divestiture of our Imaging business. undergo further development. management, and we will continue to work on it. company, there is still a lot of room for improvement, This is one of the efforts under “focus our corporate We have also concluded an agreement on the I also feel that the HR system is becoming more but I believe that we have great potential and the portfolio,” and the definitive agreement regarding the transfer of the Norwalk facility in the United States to appropriate for a global medtech company by ability to realize it. I am unable to cover everything divestiture of the Imaging business was signed with Nissha Medical Technologies. Engaging in efforts to actively hiring talented people with global that has been achieved under the corporate strategy Japan Industrial Partners, Inc. (JIP) on September 30, optimize our global organizational structure, we are experience, mainly for the Therapeutic Solutions here, but I feel that our efforts are making steady 2020. Since commencing the manufacture and sale steadily proceeding with initiatives designed to Division. These colleagues understand what progress. Through various opportunities for of cameras using the photographic lens “Zuiko” in improve profitability. Olympus must do to become a global medtech dialogue, we would like to share the results with 1936, Olympus has operated its Imaging business Next, we launched the long-awaited, next- company, and while understanding Olympus’ history everyone, so I appreciate your continued trust in our based on innovative technology and unique product generation gastrointestinal endoscopy system, the and positive qualities, I feel that they are bringing ability to further grow our corporate value. development capabilities—including the original EVIS X1, in EMEA, Australia, India and Hong Kong with them a breath of fresh air. Olympus PEN half-sized camera, the Zuiko from April 23 and in Japan from July 3. A globally In addition, it has become necessary for the Pearlcorder (the world’s first micro-cassette tape unified platform and an endoscopy system that will global team to respond to issues by appointing recorder), and the Olympus OM-D mirrorless set new standards for endoscopic diagnosis and people of all nationalities to key positions and interchangeable-lens camera—while aiming to make treatment, the EVIS X1 is equipped with three new implementing Transform Olympus initiatives. Now people’s lives more fulfilling. This is a business with a imaging technologies, including Extended Depth of that most of the meetings are held in English, I feel history of more than 80 years, with various Field (EDOF). The system was released amid the that we are able to run our business from a global stakeholders involved, and many customers who have COVID-19 pandemic, but thanks to colleagues who perspective. loved its products for a long time. I wanted to tried various forms of promotion, we have received Providing safe products is the top priority for continue the Imaging business and these brands, many inquiries. The EVIS X1 system has been very medical device companies. We have strengthened such as OM-D and PEN in some way, and I wanted to well received by customers in the regions where it employee training on compliance with laws and avoid a withdrawal from the business. While searching has already been introduced, so we are expecting the regulations and our response to customers on a for a company that would guide the future of the system to drive the growth of the Endoscopic global basis. Furthermore, to shift from traditional Imaging business over the medium to long term, we Solutions Division and, by extension, Olympus as a value provision centered on products and decided to transfer the business to JIP. They possess whole. In the months and years to come, we will be technological capabilities to value provision based a strong track record of strategic carve-outs that making preparations to enable the system to be on medical evidence and medical data, Dr. Ross D. realize growth potential and encourage autonomous introduced globally, including in North America, which Segan was appointed as Chief Medical Officer Director, Representative Executive Officer, growth, and we had previously transferred our is our largest market. (CMO) and Daniel Khalili was brought in as Chief President and CEO
06 Olympus Integrated Report 2020 07 Contents
CHAPTER 01 12 Overview 20 Message from the CFO Transform Our Company This chapter gives an overview of the past and present of Olympus, as well as our vision for the future. 26 For a Sustainable Society and Company Development Olympus 30 Four Key Components of Our Corporate Strategy 31 Component A Focus Our Corporate Portfolio CHAPTER 02 32 Component B Further Strengthen Leadership in Endoscopy Olympus is striving to become a truly global medtech company. 42 Component C Focus and Scale Our TSD business 45 Component D Lead in Next-Generation Minimally Invasive Surgery Under the Transform Olympus which we announced in January 2019, Our Strategy 46 COO and CTO Dialogue the entire Olympus organization is working to improve business operation 48 Scientific Solutions Division This chapter describes the progress of efficiencies and speed up our daily work processes. In November of 50 Imaging Division our corporate strategy toward sustainable growth. the same year, we announced our corporate strategy in which we 52 Message from the CAO presented our goal of achieving an operating margin of over 20%— 54 Transform Olympus Leaders’ Perspectives a level equivalent to that of competitor global medtech companies. 56 Evolving Our Corporate Culture Olympus shall continue to provide new value through innovative products and solutions, thus realizing sustainable growth into the future. CHAPTER 03 60 Directors 63 Governance Roundtable Discussion 68 Corporate Governance Our Setup 76 Risk Management 77 Compliance Sequencing of Our Growth and Transformation Initiatives This chapter describes corporate governance, 78 Information Security in Our Corporate Strategy Compete to Grow which provides the foundation for improving 79 Links to CSR Data Book corporate value over the medium to long term. 80 Information Disclosure Transform to Perform to capture growing value pools that drive long-term sustainability DATA SECTION 82 Financial / Non-Financial Highlights Focus and Simplify to position Olympus optimally for profitable growth Larger M&A activities 84 10-Year Financial / Non-Financial Data Fully operational, at scale single-use to have immediate, early impact 86 Risk Information Full impact of Transform Olympus business on corporate performance 90 Consolidated Financial Statements and Notes realized: bottom-line optimization and At scale investment, potentially including Targeted acquisitions to fill portfolio improved organizational health larger M&A deals in therapeutics and 150 Independent Auditor’s Report gaps in TSD therapeutic areas New functional capabilities (incl. next-generation MIS 156 Corporate Information / Stock Information Transform Olympus quick wins: procurement, portfolio & inventory — Early procurement impact management, and ramp up of Global — R&D portfolio and SKU rationalization Business Services) Ramp up of single-use business Editorial Policy The Olympus Group strives to conduct disclosure in a manner that meets the information needs of its stakeholders. Starting in fiscal year 2018, its annual reports are being compiled as an (As of November 2019) integrated report. With the foremost aim of deepening understanding with regard to the Olympus Group, this report contains the management strategy, business activity, financial, and other 3 years information traditionally disclosed in our annual reports while also including non-financial information on social contribution, environmental, and other activities necessary to explaining the Group’s efforts to create value. In constructing this year’s report, we referenced the International Integrated Reporting Framework of the International Integrated Reporting Council (IIRC). The Olympus Group CSR Data Book presents our detailed ESG data, while the Company’s corporate website provides up-to-date information on a variety of topics.
Forward-Looking Statements Performance impact in 3 years This integrated report contains forward-looking statements that reflect management’s current views, plans, and expectations based on information available at the time of preparation. These forward-looking statements are not guarantees of future performance and involve known and unknown risks, uncertainties, future business decisions, and other internal and external factors that operating may cause the Company’s actual results, performance, achievements, or financial position to be materially different from any future results expressed or implied by these forward-looking 20% margin* statements. *Adjusted for extraordinary items About the Corporate Strategy The corporate strategy contained in this integrated report was announced on November 6, 2019, and does not account for the impact of the COVID-19 pandemic.
08 Olympus Integrated Report 2020 09 01CHAPTER Our Company
In this chapter, we look back on our 100-year history and present our business overview and our competitive advantages in the mainstay medical field. In addition, the CFO discusses Olympus’ financial strategy for becoming a truly global medtech company.
Contents
12 Overview 20 Message from the CFO
10 Olympus Integrated Report 2020 11 Our Company Chapter 01
Overview
Olympus was born in 1919 with the purpose of manufacturing microscopes domestically. The Company succeeded in developing the world’s first practical gastrocamera roughly 30 years later. Our History For 100 years from the delivery of its first product, Olympus has continued to create new value for society.
Introduced a surgical Launched VISERA endoscopy system ELITE II surgical incorporating 4K endoscopy system Medical Devices Introduced EVIS EXERA III technology developed compatible with 3D and Launched EVIS and EVIS LUCERA ELITE by Sony Olympus infrared (IR) observation LUCERA, the world’s platform systems for Medical Solutions Inc. functions Launched 1950 1964 1975 first HD endoscopy gastrointestinal endoscopy EVIS LUCERA Developed world’s Introduced GTF Entered medical surgical system first practical fiber gastroscope endoscopy field SPECTRUM gastrocamera Introduced THUNDERBEAT, the 2020 world’s first energy device Launched EVIS X1, to integrate both advanced bipolar Launched 3D next-generation Introduced and ultrasonic energy laparoscopy gastrointestinal EVIS EXERA II 1966 Introduced VISERA ELITE surgical system endoscopy system Introduced EVIS endoscopic video Launched Olympus’ first endoscopy system biopsy scope and EXERA endoscopic systems that include video system NBI technologies endotherapy devices Revenue Medical Field Others (biopsy forceps and cytology brushes) Note: Excludes sales from the Information & Communication Business (FY2005–FY2013) Figures through FY2016, based on Japanese GAAP Foundation (JGAAP); Figures from FY2017 onward, based on IFRS October 1919
(FY) 2 2000 200 2002 200 200 200 200 200 200 200 20 0 20 20 2 20 20 20 20 20 20 20 2020
1919–1950s 1960–1980s 1990–2010 2011–2015 2016–2018 2019–
From the Founding of Olympus and Evolution as an Integrated Optical Diversification of Medical Field Unveiled “Back to Basics” Slogan Transition from Stage of Reconstructing Aiming to Become a Truly Global the Path to Business Modernization Manufacturer and Expansion of and Began Shifting Resources to Management to Stage of Sustainable Medtech Company Overseas Sales Networks Medical Field Growth and Development
1919 Established as Takachiho Seisakusho to 1964 Established Olympus Europe 2001 Commenced collaboration with Terumo 2011 Deferred recording of past losses discovered 2016 Increased production capacity (completed 2019 Announced corporate transformation plan, manufacture microscopes in Japan 1968 Established Olympus Corporation of America Corporation 2012 Appointed new management team construction of new buildings) at medical Transform Olympus 1921 Registered trademark as Olympus 1979 Established U.S. location in California (currently 2004 Acquired Celon AG Formed business and capital alliance with endoscope development and production Announced corporate strategy 1949 Name changed to Olympus Optical Co., Ltd. world’s largest endoscope service center) 2008 Established first training center in China Sony Corporation sites (Aizu, Shirakawa, and Aomori) Company listed on Tokyo Stock Exchange 1989 Established Beijing residential office and (Shanghai) Transferred Information & Communication 2017 Acquired Image Stream Medical, Inc., (TSE) corporation in Singapore Acquired Gyrus Group PLC to strengthen Business of the United States surgical area of medical field 2013 Security on Alert Designation placed on 2018 Introduced new Corporate Philosophy Please refer to Chapter 02 for Company stock by TSE removed details of corporate strategy Procured capital through public offering in Evolution of Medical Field overseas markets (approx. ¥110 billion)
Development of World’s First Practical Gastrocamera Entry into Surgical Device Business New Era of Videoscopes Development of Endoscopic Surgery Advent of Observation Using Specific Light Spectra
Olympus succeeded in creating a gastrocamera Predicting that endoscopes would eventually be The development of videoscopes, which feature Olympus continued to release innovative products, Olympus continued to accelerate the advance of through joint development between the Company’s used in surgery, Olympus acquired German rigid imaging elements such as CCDs built into their distal including HD surgical endoscopes—the world’s first technologies, such as narrow band imaging (NBI) R&D team and a physician in the Department of endoscope manufacturer Winter & Ibe GmbH in tips, contributed to a substantial increase in the surgical energy device to integrate both advanced technologies. As a result, endoscopes evolved from Gastroenterology of The University of Tokyo. The 1979 and expanded its business into the surgical accuracy of diagnoses. This increase in accuracy bipolar and ultrasonic energy—and 3D and 4K being mere observation tools to becoming medical devices introduction of fiberscopes made it possible to see endoscope field. came from the ability to display images on monitors surgical endoscopes. capable of treatment and therapy. directly inside a patient’s stomach in real time. for multiple healthcare professionals to view.
Scientific Solutions and Imaging Products
1920 1936 1963 1968 1983 2006 2009 2013 2016 2016 2016 2019 Introduced Introduced Olympus’ first Launched the Olympus Launched Company’s Launch of AH2 microscope Introduced OmniScan iX Introduced first Launched flagship Launched IPLEX NX Released FV3000 Introduced VANTA, Launched OLYMPUS Asahi 600x microscope camera, the Semi-Olympus Pen F, the world’s first first industrial-use series, the world’s first non-destructive testing Olympus mirrorless mirrorless camera industrial videoscope laser scanning handheld X-ray OM-D E-M1X, an OM-D I, marking entry into half-size SLR camera fiberscope microscope with autofocus instrument camera, OLYMPUS OLYMPUS OM-D confocal microscope fluorescence (XRF) system designed for camera business functionality PEN E-P1 E-M1 analyzer professionals
12 Olympus Integrated Report 2020 13 Our Company Chapter 01
Overview
Overseas Revenue Over 80% At a Glance Japan North America Europe China Asia / Oceania ¥144.4 billion ¥266.7 billion ¥191.3 billion ¥103.0 billion ¥72.8 billion (18.1%) (33.4%) (24.0%) (12.9%) (9.1%)
The medical field, which consists of the Endoscopic Solutions Division and the Therapeutic Solutions Division, accounts for 80% of Olympus’ revenue. Others ¥19.2 billion Medical Field (2.4%)
Endoscopic Therapeutic Scientific Imaging 2 Solutions Share of Revenue*1 Solutions Share of Revenue*1 Solutions Share of Revenue*1 Division* Share of Revenue*1 Division Division Division 53.4% 27.1% 13.2% 5.5% ¥425.7 billion ¥216.1 billion ¥105.2 billion ¥43.6 billion
The gastrointestinal endoscopes contribute to the early The Therapeutic Solutions Division provides a variety of The Scientific Solutions Division provides microscopes which Olympus The Imaging Division provides Olympus brand cameras, which diagnosis of diseases while its surgical endoscopes allow for medical device that meets the expectations of healthcare has been manufacturing since its inception. These microscopes boast unparalleled image quality realized through world-leading minimally invasive treatments for reducing the burden placed professionals and people around the world. Such device are used in various fields, whether for conducting blood tests or lens processing technologies and have won the hearts of on patient bodies. By providing such device, we support includes endotherapy devices equipped on gastrointestinal pathological examinations related to cancer diagnosis in hospitals and photographers around the world. We continue to introduce the healthcare professionals and contribute to the health of people endoscopes for treatments and therapies, and energy devices other facilities, assisting advanced research in the life science and world to such unique cameras as our compact, lightweight around the world. Our global market share of gastrointestinal for use in blood vessel sealing and tissue cutting in endoscopic medical fields, or performing quality control on manufacturing lines. mirrorless cameras and our Tough series of dustproof, endoscopes, one of our core products, is over 70%. surgery as well as endoscopes for use in urology/gynecology Furthermore, the industrial videoscopes and ultrasonic flaw detectors waterproof cameras that are ideal for outdoor use. and the ENT field. offered in this division are used in inspections and examinations underpinning the safety of social infrastructure.
Major Products Major Products Major Products Major Products
Biological microscopes Mirrorless interchangeable-lens cameras Interchangeable lenses
GI-Endotherapy devices Respiratory-Endotherapy devices
Gastrointestinal endoscopy Surgical endoscopy systems systems
Digital microscopes Industrial videoscopes Compact digital cameras IC recorders (industrial microscopes)
Urology/gynecology products *1 FY2020 Surgical microscopes Endoscope reprocessor *2 Olympus initiated the process to split off the Imaging business and transfer it to a special purpose company managed and operated by Japan Industrial Partners Non-destructive testing instruments X-ray fluorescence (XRF) analyzers Inc. on January 1, 2021.
Share of Revenue*1 In Others, we provide filler material for artificial bone and other biomaterials. In addition, this Others segment is responsible for seeking out new businesses and conducting R&D activities in relation 0.9% to such businesses. To develop future pillars supporting the Company, we are searching for new Maintenance / Service System integration ENT products Energy devices, ¥6.8 billion business opportunities and advancing R&D and discovery activities for acquiring technologies. surgical single-use devices
14 Olympus Integrated Report 2020 15 Our Company Chapter 01
Overview
Olympus provides two kinds of value, through Early Diagnosis, particularly in terms of gastrointestinal endoscopes, and Minimally Invasive Treatment with emphasis placed on surgical products. Through this, Our Products we hope to contribute to improvements in the quality of life of patients while also helping to address the worldwide trend of rising healthcare costs.
By incorporating technology aimed at improving the quality of lesion detection, Olympus’ surgical endoscopes are used for laparoscopic surgery, which offers Early diagnosis, and treatment, as well as examination efficiency, gastrointestinal Minimally a variety of benefits. This type of surgery does not require large abdominal Diagnosis endoscopes, which are one of Olympus’ mainstay products, contribute to the Invasive Treatment incisions, so unlike conventional open abdominal surgery, patients are early detection of lesions from gastrointestinal diseases such as cancer. expected to feel relatively little post-surgical pain, spend shorter times in Gastrointestinal endoscopes enable various procedures to be conducted, hospital and return to normal life more quickly. including the removal of suspicious lesions detected in pathological examinations, extracting accidentally ingested foreign objects, and removing polyps.
Example of early diagnosis of lesions with gastrointestinal endoscopes and Examples of laparoscopic minimally invasive treatment with endotherapy devices surgical equipment
Video Endoscope System Angulation control knobAngulation control knob Trocars / TrocarsMultiple / energy Multiple energy Electrosurgical Device Trocar sheaths devices Adjusts the angle of the scopeAdjusts tip tothe angle of the scope tip to Trocar sheaths devices Converts electrical energy into LCD monitor LCD monitor view the interior of stomach.view the interior of stomach. Used to create a small Used toIntegrated create a smallsurgical device Integrated surgical device ultrasonic vibration, high- Suction valve Suction valve incision in the abdomen forincisionwith in the advanced abdomen bipolar for with advanced bipolar frequency current to cut tissue Scope inserting the scope, forceps,insertingand the ultrasonic scope, forceps, energy and ultrasonic energy or stop bleeding (coagulation). or other instruments. Air / water valve Air / water valve or other instruments.
Air / water nozzle Air / water nozzle Supplies water for cleaningSupplies the objective water for cleaning the objective lens and air to inflate the stomach.lens and air to inflate the stomach. Digital Video Video Digital laparoscope system system laparoscope Laparoscope with center center Light guide lens Light guide lens Laparoscope with distal end bending sectiondistal end bending section Uses light from the Uses light from the light source to light source to illuminate the illuminate the Instrument Instrument stomach interior. stomach interior. channel port channel port
Endotherapy Devices
Forceps Forceps To grip or To grip or The light guide fiber runs fromThe light guide fiber runs from separate tissue separate tissue the light source to the distalthe light source to the distal end to provide illuaminationend to provide illuamination inside the stomach. inside the stomach. Instrument channel outletInstrument channel outlet Objective Objective Image sensor Image sensor Instruments for collecting Surgical Endoscopes lens Instruments for collecting Captures color images Captures color imagestissue or performinglens tissue or performing Connecting a scope to a of the stomach interior of the stomach interiorprocedures enter through proceduresthis enter through this via objective lens. via objective lens. channel as well as suction.channel as well as suction. surgical endoscopy system
Used in Organs Scope Types Hospital Department Scope Types
Esophagus Bile duct Flexible Endoscopes Gastrointestinal Urology Rigid Endoscopes Stomach Respiratory Suitable for examination and treatment of surgery ENT Suitable for laparoscopic surgical procedures, Colon (bronchus) internal organs by utilizing the flexibility of the Bronchial surgery such as laparoscopy and cystoscopy, using a insertion tube and distal end to insert the scope Gynecology rigid endoscope made from a lens contained in Duodenum through the mouth or nose, for example a metal tube
16 Olympus Integrated Report 2020 17 Our Company Chapter 01
Overview Our Market Share
Endoscopic Solutions Division Therapeutic Solutions Division
Gastrointestinal Endoscopes GI-Endotherapy Urology
FUJIFILM Boston Scientific Boston Scientific HOYA Cook Medical Cook Medical
ERCP*1 and ultrasound products Laser and stone disposables (Balloon with knife)
EVIS X1 ~25% ~20% More than
70% 2 EMR and ESD* products Resection electrodes (Knife, snare) Market Scale (Growth Forecasts) Market Scale (Growth Forecasts) Market Scale (Growth Forecasts) ¥350–¥370 billion ¥300–350 billion ¥300–350 billion (CAGR: 5–7%) (CAGR: 5–7%) (CAGR: 4–6%) EVIS EXERA III EVIS LUCERA ELITE Hemostasis and stricture dilation Flexible cystoscope *1 ERCP: Endoscopic Retrograde Cholangio products (Hemostasis clip) Pancreatography *2 EMR: Endoscopic Mucosal Resection ESD: Endoscopic Submucosal Dissection
Surgical Endoscopes Respiratory-Endotherapy Other Therapeutic Areas
STORZ Johnson and Johnson Johnson and Johnson Stryker Medtronic Medtronic Richard Wolf Boston Scientific Applied Medical Arthrex Cook Medical
Single-use aspiration needle THUNDERBEAT*3 Bipolar & ultrasonic generators*3 4K surgical endoscopy system
~30% 5–10% 20–25% Cytology brush
Multidebride*4 Market Scale (Growth Forecasts) Market Scale (Growth Forecasts) Market Scale (Growth Forecasts) VISERA ELITE II: ¥260–¥290 billion Surgical endoscopy system compatible with infrared and ¥30–45 billion ¥800–900 billion (CAGR: 2–4%) 3D observation functions (CAGR: 8–11%) (CAGR: 3– 5%)
Flexible hysteroscope *3 For laparoscopic surgery and open surgery Note: Market share, market scale, and growth forecast information for this page come from the Company’s research. Market share and market scale are as of March 31, 2020. *4 For rhinology surgery Growth forecasts are projected for the fiscal year ending March 31, 2020 through March 31, 2023.
18 Olympus Integrated Report 2020 19 Our Company Chapter 01
Message from the CFO
Global Cash Management System
From April 2020 Expanding cash pooling to a global level
Olympus Global Treasury Services Limited
We are transforming Global cash pooling USD JPY EUR USD into a global medtech Asia Japan Europe United States company through Cash pooling between Japan and China long-term oriented resource allocation.” China Local pooling
Chikashi Takeda Group companies in each region Executive Officer and Chief Financial Officer
Ensuring Liquidity on Hand
FY2017 FY2018 FY2019 FY2020
Cash and cash equivalents ¥199.5 billion ¥191.2 billion ¥114.4 billion ¥162.5 billion
Interest-bearing debt ¥286.0 billion ¥248.0 billion ¥181.3 billion ¥280.9 billion
Review of Fiscal Year 2020
FY2023 Financial Guidance and Supporting Financial Indicators FY2023 Targets Looking at the results for fiscal year 2020, the effects of the here I would like to take this opportunity to introduce two 1 COVID-19 pandemic were seen in the fourth quarter, but we finance function initiatives. Financial guidance Operating margin* > 20% finished the year with increased revenue and profit, The first is the setup of a global cash management system.
consolidated revenue having increased 0.4% year on year to We have established a global cash pooling system by 2 Free cash flow growth*1 * ¥797.4 billion, while operating profit surged by 195% to ¥83.5 strengthening and expanding cash pooling, which had > 20% billion. On an organic basis, excluding any foreign exchange previously been concluded in each region, and consolidating Supporting ROIC*1 impact, consolidated revenue grew 4% year on year, and funds in a financial subsidiary (Olympus Global Treasury financial indicators > 20% operating profit was up 232%. Services Limited) located in the United Kingdom. Taking 2 In terms of consolidated revenue, the medical field, which advantage of this mechanism, we have also introduced 1 * EPS growth* > 25% *1 Adjusted for extraordinary items combines the Endoscopic Solutions Division and the settlement netting for intragroup transactions among Japan, *2 CAGR from FY2020 Therapeutic Solutions Division, achieved record high revenue the United States, and Europe. As a result of these moves, for three consecutive years and led overall revenue. In the “borders” will be removed in terms of cash, and we can expect medical field, sales of gastrointestinal endoscopy systems strengthening of capital efficiency and financial management. were particularly strong in China, and sales increased by 22% The second initiative is the setup of a framework and on an organic basis, excluding the effect of foreign exchange, organization that will carry out procurement activities globally. Response to COVID-19 and Moving toward Achievement of compared with the previous fiscal year. We aim for high We will also install a range of tools to completely change Financial Guidance for Fiscal Year 2023 growth in China going forward. There was a significant procurement activities, which had been carried out within a increase in profit compared with the previous fiscal year, as in limited range and with limited information, and capture We shared some financial targets in the corporate strategy COVID-19 on business performance would continue for the addition to the optimization of expenses, which included previously hidden value. These are by no means an advanced announced in November 2019. In the current fiscal year, coming year. To ensure the necessary working capital, we those for R&D, sales promotion, and travel, there were none or even an original initiative, but with regard to those themes ending March 31, 2021, which is the first year for promoting then issued ¥60 billion in commercial paper by the end of of the extraordinary items (loss related to securities litigation, in which there is still room for improvement, we believe that various activities toward these targets, we started by March and raised ¥150 billion in long-term funds from April the restructuring costs for the Imaging business’ the first endeavor in creating value is to unhesitatingly responding to the unprecedented situation of the COVID-19 onward. This financing has enabled us to continue supplying manufacturing subsidiary, etc.) that had been incurred under incorporate best practices and promote them at an pandemic. In addition to revise the annual business plan, our products and services to the patients and healthcare other expenses in the previous fiscal year. accelerated pace. which had been temporarily formulated in mid-March 2020, professionals who need them as well as to secure future Although the results visible in the financial statements are The impact of COVID-19 from the latter half of the fiscal we undertook initial measures by focusing on two points: business opportunities. still limited, we conducted a number of initiatives under year forced a financial slowdown in the fourth quarter, but ensuring liquidity on hand and strictly controlling expenditures. Next, we conducted a review of expenditures on a zero Transform Olympus to optimize costs and improve operational including these efforts, I evaluate the fiscal year under review With regard to ensuring liquidity on hand, we performed basis to ensure operating cash flow even in a business efficiency. We have selected over a thousand themes, but as one in which steady progress was made. financial simulations on the assumption that the impact of environment that we were expecting would be harsh. Each
20 Olympus Integrated Report 2020 21 Our Company Chapter 01
Message from the CFO
division thoroughly discussed the necessity of expenditures successful launch of next-generation gastrointestinal Meeting Shareholder Expectations by Growing the Business with the finance function and we significantly reduced SG&A endoscopy system, EVIS X1; continued steady investment in expenses compared with the original plan by reviewing product development for future growth; and driving efficiency I think that what shareholders and investors expect from us and continuous manner. With regard to the buyback, we will non-urgent expenses. in our R&D operations. These are only activities related to is to invest in the business opportunities that only Olympus actively consider any surplus funds after having secured a After three months had passed, anticipating the time after solving issues, such as how to grow and how to allocate can, to deliver innovative solutions that benefit patients, certain amount of liquidity on hand for working capital and the lifting of the state of emergency and the situation management resources as a medtech company. While healthcare professionals, payors and providers and to investment. returning to normal, we identified those activities that should always considering the risks from COVID-19, we cannot achieve returns. The top priority is investing in business. We We are currently considering the future direction of be focused on in the current fiscal year to achieve our focus exclusively on the situation in front of us. I will be would like to grow our business and meet the expectations shareholder returns so that they will be at a level strategic goals and shared them with all the parties resolutely prepared not to put off making tough and difficult of our shareholders. commensurate for the type of global medtech company to concerned. Specifically, there were five activities: focus our decisions to achieve sustainable growth toward the As a guide, the total return ratio is being maintained at which we aspire. corporate portfolio; structural reform of fixed costs; the achievement of the stated targets. 30% until fiscal year 2021. We will pay dividends in a stable
Maximize Corporate Value and Shareholder Value through Resource Allocation Management Team Evaluations Are Judged by the Market
I think that the most important mission of a CFO is resource project. We are also working to create a system that enables I believe that management evaluations are what the market Working so that the stock price evaluates at a proper allocation. A CFO must optimally allocate the resources that us to collaborate more as a partner of the business divisions. judges, or in other words, what appears in the stock price. In value is one of the CFO’s missions. We may not be fully a company has at its disposal and maximize its corporate The finance function believes that it is necessary not only to the executive compensation system newly introduced this conveying its value to our stakeholders. It is possible that we value. Olympus’ business is characterized by the fact that, evaluate projects, but also to actively support business year, the ratio of long-term incentives to compensation has are not ascertaining the matters of concern and interest to while product development (investment) takes time, we can divisions in creating added value. Through these kinds of almost doubled, and Total Shareholder Return (TSR) has our various stakeholders, such as shareholders and expect the effect of sales (returns) to span several years. For efforts to realize the optimal allocation of resources, I would been adopted as one of the evaluation indices for long-term investors. To fill a gap between stakeholders’ demands and that reason, investment evaluations from a medium- to like to maximize the future cash flow generated from each incentives. Shareholders choose to invest in our company our disclosure in the months and years to come, we will, for long-term perspective are important. Also, an important project and maximize the corporate value that is the sum of from among a variety of investment targets in the market, example, further expand the disclosure of information on requirement in discussing and considering where and how them. I believe that these efforts will lead to improvements in and our stock price performance compared with those of our product pipeline that are the growth drivers for a medtech much to allocate is that the analysis methods and evaluation corporate value for all, including doctors and other healthcare competitors also leads to profit for our shareholders. By company and, at the same time, more actively engage in criteria be unified. Of course, it goes without saying that you professionals, the patients, shareholders and investors, linking management compensation to TSR, which compares dialogues with all relevant parties in the capital markets. need to have a good understanding of projects. employees, and business partners. us to competitors, the system emphasizes a shared interest. Under the corporate strategy, in addition to the financial I consider time to be another management resource, and guidance of “operating margin of over 20%,” return on always maintain an awareness of how I allocate time. What I invested capital (ROIC), cash flow, and earning per share (EPS) should be doing now, how fast should I do it, or what I have also been adopted as supporting financial indicators. In should stop doing. I think how to use time, which is allocated particular, ROIC is positioned as a major indicator for equally to everyone, is very important. In terms of its time measuring returns on invested assets, and the finance function resources, Olympus only has the same as other global Total Shareholder Return is making efforts to further enhance related methods to enable medtech companies. In that sense, it is a resource of which I Total Shareholder Return March 31, 2015 = 100 the multifaceted analysis and evaluation for each individual am particularly aware. TOPIX including dividends