ONLY INDEPENDENCE CAN SAVE US NOW We made this magazine because we’re always looking for new ideas. We made this magazine because we love to share the people, places and innovations from around the world which inspire us. We made this magazine because we like to create things that real people want to spend time with. We made this magazine because we thought you’d find it more interesting than an email newsletter. We made this magazine because we like to market ourselves in the way we’d like to market you. We made this magazine because we believe in independence. INDEPENDENCE. Issue Number 1 of an occasional series ISSUE 1 Created, written and designed by Independents United with the help of some of our more independent friends and partners around the world. Four things struck us putting together this first issue of Independence: Speak to us at +44 (0)20 7748 5208 | Find us at iu-hq.com The first is how much independent creatives and business owners seem to enjoy what they do. In all our interviews – Printed on Cyclus Offset (made from 100% post-consumer waste paper) by Principal Colour in Kent
[email protected] whether with the founders of Peppersmith or Sipsmith in our Independent People section starting on p.26, the owners of independent coffee bars featured on p.22, or the music people featured from p.42 – no one mentioned the recession © Independents United Ltd 2010 once, even though these are largely small businesses. The point is not that any of these people are unambitious about the financial success of what they do, it’s just that they have other motivations too, which keep you going even when times are tough.