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Big Bash Stars Entertain in Big Ads. Innovative, Integrated Ads Showcase Network Ten’S KFC BBL Sponsors

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Big Bash Stars Entertain in Big Ads. Innovative, Integrated Ads Showcase Network Ten’S KFC BBL Sponsors 18 December 2015 Big Bash Stars Entertain In Big Ads. Innovative, Integrated Ads Showcase Network Ten’s KFC BBL Sponsors. Andrew “Freddie” Flintoff, Brett Lee and some the biggest names in Australian cricket star in brand new integrated ads for sponsors of the KFC Big Bash League, live and exclusive this summer on Network Ten. The tailored ads for Lipton, ahm and AMF capture the energy and excitement of the explosive summer ratings sensation and were written and produced by Network Ten’s award-winning Commercial Integration department. The highly-anticipated 2015-16 KFC Big Bash League season kicked off last night with an electrifying opener between cross-town rivals the Sydney Sixers and the Sydney Thunder. 1.25 million viewers nationally watched Session 2 and 1.22 million viewers nationally watched Session 1 as the Sydney Thunder beat their arch-rivals. Session 2 had the biggest ever audience for a non-Finals game and was the #1 program last night in people 25 to 54. Both sessions and the Post Game dominated their timeslots in 25 to 54s, under 55s and total people. Network Ten Executive General Manager, Sydney, Louise Barrett, said: “The KFC Big Bash League is a ratings smash and presents exciting partnership and integration opportunities for our clients. We’re delighted that once again, some of Australia’s biggest brands have chosen to partner with this sizzling summer sport. “Lipton, ahm and AMF have embraced the powerful, integrated and bespoke campaigns that our award-winning Commercial Integration department can produce. The creative content help our partners showcase their businesses in the most effective way possible and connect with large, entertained and engaged audiences.” Network Ten National Creative Strategy Director, Michael Stanford, said: “Working in partnership with our clients, we’ve taken KFC Big Bash League commercial integration to a new level. These exciting new campaigns demonstrate the importance and power of tailoring creative to a major sporting broadcast.” The three campaigns mark the first time Network Ten and Multi Channel Network have partnered to deliver innovative and highly entertaining integrated content for sponsors. MCN National Sports Sales Director, Martin Medcraf, said: “The KFC Big Bash League has been a great success for both Ten and MCN. “Being one of the first major properties since Ten and MCN started their partnership on 1 September this year, it was received extremely well by the market. As a unified business we are delivering some fantastic results for our clients.” In Lipton Ice Tea’s campaign, KFC Big Bash League commentator Freddie Flintoff travels to the hottest town in Australia, where he drinks Lipton Ice Tea to cool off. Filmed in WA’s Marble Bar, Freddie uses his trademark sense of humour to endure temperatures of 46 degrees. In a series of further Tea Break ads, Lipton Ice Tea helps the cricket legend cool off in the commentary box and on the field. Lipton RTD, Unilever Australia and New Zealand Marketing Director, Tony Stein, said: “We really wanted a great, well-integrated creative campaign to maximise the value of our BBL sponsorship. Ten Commercial Integration’s collaborative approach, very strong creative capabilities and extensive production experience have seriously impressed us and shown what can be done with a strong network partnership. We can’t wait to see the impact in the market.” Former Australian international cricketer Brett Lee stars in a series of straight-talking ads for ahm, in which the renowned fast bowler dishes out uncomplicated cricket advice. ahm General manager, Chris Carroll, said: “ahm are delighted to be part of the best cricket this summer. Brett Lee is a great ambassador for our brand and collaborating with Ten allows us to align our ‘Keeping Things Uncomplicated’ message with Brett Lee’s professional expertise and simple cricket advice. The integrated ads are an exciting opportunity for us to drive engagement with ahm’s purpose to make private health insurance more accessible for more Australians.” Celebrated players from the Sydney Thunder star in an innovative campaign for AMF. Michael Hussey, Shane Watson, Clint McKay and Gurinder Sandhu compete in a bowl-off in which they swap the cricket pitch for the bowling lane. Delivering fast-paced cricket balls down a ten pin bowling alley, the players compete to show there’s more to the AMF experience than just bowling. AMF Bowling CEO, Nicole Noye, said: “I am thrilled to be working with the Sydney Thunder for our summer school holiday campaign. The partnership has produced powerful content which is well aligned to our multi-attraction entertainment offering, as well as to the sentiment that our experience promises more than just bowling.” Please click here to view a selection of the ads mentioned. KFC Big Bash League. Live And Exclusive On Network Ten. 17 December 2015 to 24 January 2016. For more information, please contact: Rob Sharpe P: (02) 9650 1226. M: 0431 173 242. E: [email protected] @Ten_Corporate .
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