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2020-2021 Investment Committee Workshop 3 – Thesis Development

mcgillinvestment.club Agenda

I. What Is An Investment Thesis?

II. How To Come Up With A Thesis

III. Investment Thesis Example

IV. Thesis Development Exercise

V. Due Diligence

VI. To-Do For Next Session

McGill Investment Club 2 What Is An Investment Thesis? Section I Investment Thesis Introduction

What is an Investment Thesis?

“A reasoned argument for a particular investment strategy, backed up by research and analysis”

Intrinsic value based What do we think the company is worth? on our view

What is the market missing? Stockprice

Current price based on market view What is the company’s commonly perceived worth?

A strong investment thesis answers the question: “Why do we think the share price should be trading at a higher price than it is now?

McGill Investment Club 4 Risks & Catalysts of an Investment Thesis

What are Risks? ▪ Factors that would bring down the common perception of the value of the company Intrinsic value based ▪ Are crucial to investment theses because: on our view − They can be the cause of the current differential between perceived and intrinsic value. − Risk factors can prevent the price from reaching its intrinsic value.

What are Catalysts? Risks

Catalysts ▪ Factors and events that would increase the common perception of the

value of the company. Stockprice ▪ Are crucial to investment theses because: − Misunderstanding and/or underestimation of catalysts can be central to strong theses. Current price based on − Without a strong catalyst, a stock’s price may not move towards market view its intrinsic value.

Stock prices move due to news related to the company, these can either be risk or catalysts

McGill Investment Club 5 How To Come Up With A Thesis Section II Universe of Investing Strategies

Bad Company, Expensive Price Good Company, Expensive Price

Expensive ▪ “Pump and dump” ▪ Well-know ‘safe’ companies ▪ Companies that are overhyped ▪ Popular companies with good business models

Most likely a ‘get rich quick’ scheme A safer bet but with limited upside

Bad Company, Cheap Price Good Company, Cheap Price Share Price Share

▪ Distressed companies ▪ Overlooked companies with strong fundamentals ▪ Companies in their declining stage ▪ “Not-so-sexy” businesses with good financials

A gamble with high payoffs and losses High potential investment with limited risk Cheap

Low Company Quality High

A good business does not equate a good investment!

McGill Investment Club 7 How to Earn Outsized Returns

Consensus (Agree with Crowd) Non-Consensus (Against the Crowd)

You don’t make money You make money Right

You don’t make money You don’t make money Wrong

If making money was so easy, everybody would do it right?

McGill Investment Club 8 Common Ways to Develop an Investment Thesis

Exploiting -Generating Strategies

Source of Mispricing Exploiting Strategy Examples

Value Investing Bombardier (BBD) traded at a discount after funding Over & Under Invest in companies that appear to be overly punished due issues pushed back the debut of its flagship C-Series Reactions to: recent negative headlines, slowing growth, or poor aircraft. Shares bounced back after the provincial execution government purchased a stake in the program

Growth Investing Boingo (WIFI), a company specializing in mobile internet Over & Under Invest in companies experiencing a period of high growth technology, saw 20-30% revenue growth in the past 4 Reactions due to: initial under-reaction to a catalyst materializing, quarters, but it jumped to 50% once the company became disruptive technologies, increased profitability profitable

Apple (AAPL) was trading at similar multiples to other Quality Investing technology companies at the start of the decade while Invest in companies that are higher quality than their peers, Timing offering a more sticky customer base that was ready to but trade at similar multiples purchase products at a brand-based premium

Special Situations Invest in companies going through structural changes PayPal (PYPL) was famously spun-off by eBay in 2015, Timing (spin-offs, M&A, restructuring, etc.) or any event that may only to reach ~3x its spin-off value today affect -term prospects ( activism)

Markets are not always fully rationale and can exaggerate or ignore news

McGill Investment Club 9 Thesis Development

Steps to Developing an Investment Thesis

Step 1: Sourcing

A Have A Clear Idea Of Your Industry’s Subsector Learn about your industry B Understand Value Drivers of Each Subsector (industry overview presentation) C Map Out Potential Business Model Differences, Competitors

Step 2: Market Analysis

A Analyze Street’s Thoughts Form your opinion on B Look At Recent Industry Trends and Stock Price Movements certain stocks / industry trends C Compare Valuations of Different Companies

Step 3: Thesis Structure Present your A Compare Valuations of Different Companies investment idea in a thesis

McGill Investment Club 10 Investment Thesis Example Section III McGill Investment Club 12 McGill Investment Club 13 McGill Investment Club 14 McGill Investment Club 15 McGill Investment Club 16 Thesis Development Exercise Section IV Are These Investment Theses Good or Bad?

G Good O Okay B Bad ? 1 Emerging markets will drive growth of revenue

? 2 Earnings are expected to double this next quarter

? 3 The market overestimates the company’s debt load and underestimates its ability to repay it

? 4 Statistical analyses show …. (r-sqrd larger than 0.9)

? 5 Profit margins of company X are much higher than its competitors

? 6 A friend who works for the company told me….

? 7 The market is clumping in the company with the wrong subsegment leading to a lower multiple

? 8 Capital structure is not optimal

? 9 underestimate the company’s total addressable market in the near future

? 10 The market is mispricing the effect of a loss in a lawsuit

? 11 Investment into a new product line with higher margins will lead to expansion

? 12 Future regulatory change will help the company

McGill Investment Club 18 Are These Investment Theses Good or Bad?

G Good O Okay B Bad B 1 Emerging markets will drive growth of revenue

B 2 Earnings are expected to double this next quarter

G 3 The market overestimates the company’s debt load and underestimates its ability to repay it

O 4 Statistical analyses show …. (r-sqrd larger than 0.9)

B 5 Profit margins of company X are much higher than its competitors

I 6 A friend who works for the company told me…. ILLEGAL! You will go to prison!

G 7 The market is clumping in the company with the wrong subsegment leading to a lower multiple

O 8 Capital structure is not optimal

G 9 Investors underestimate the company’s total addressable market in the near future

G 10 The market is mispricing the effect of a loss in a lawsuit

O 11 Investment into a new product line with higher margins will lead to margin expansion

B 12 Future regulatory change will help the company

McGill Investment Club 19 Due Diligence Section V Some Questions To Ask Yourself…

Key Questions to Test Your Investment Thesis

▪ What is the market missing? ▪ Why does the market not agree with my point of view right now? ▪ What will make the market change its views to realize my investment thesis? ▪ What are the downside scenarios if my investment thesis is not right? ▪ What are some counter-arguments towards my investment thesis? − Every argument has 2 sides to debate from − Ask your friends why your investment thesis might not make sense

How to Back Up Your Investment Thesis Argument ▪ Use numbers to back up your arguments − Discounted Cash Flow analysis − Comparables analysis − Market projections (EPS, growth rate, margin) vs. Your own projections ▪ Precedent examples or case studies − Examples where something similar happened in the past − Use company-specific history to show patterns that the market is missing

Investment theses should be challenged, or else they wouldn’t be a thesis

McGill Investment Club 21 To-Do For Next Session Section VI Homework!

1. Finish working on your industry overviews 2. Submit your industry overview slides before next session 3. Start thinking about what kind of investment theses can be interesting for companies in your industry

McGill Investment Club 23 Q&A MIC Disclaimer

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