The Full Story
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The Full Story • OSLO – LEADING INTERNATIONAL HUB AIRPORT IN THE NORDICS • 4 MAJOR MARKETS: OSLO, BERGEN, TRONDHEIM AND STAVANGER • UNBEATABLE NORTHERN LIGHTS ACCESS Dovrefjell-Sunndalsfjella National Park is the only place in Norway, and one of the few places in the world, where you can see the impressive musk ox. PHOTO: TROND-ARILD ANDERSEN Unlocking hidden value Are there still hidden gems out there in our thoroughly data-minded and globalized world? Yes, there are. Take a closer look at Norway. Seemingly stable and traditional, Norwegians actually keep their deep cultural roots fresh through the spirit of exploration. Take the emerging global city of Oslo, for example. Its young population, high quality of life, and innovative business and cultural sectors make Oslo a “must visit” for many global trendsetters. Avinor Oslo Airport is a rising international hub. Closer to North America than any other airport in Northern Europe, Oslo is an smart choice for intercontinental carriers serving east-west routes. From the regional point of view, the airport is also the gateway to our compre- hensive domestic network, as well as the Nordic and Baltic regions. The surprises go beyond passenger traffic. Few realise that Oslo is the leading air cargo hub in the Nordics, originating more than 45 per cent of airfreight in the region. There’s room to grow, with a new cargo terminal being built in Oslo to take advantage of extensive unused inbound capacity and the steady growth in Norway’s seafood export sector. However, Avinor offers much more than just infrastructure. Our exten- sive market development capabilities are proven by award-winning The 19th century Allmannajuvet zinc mines partnerships with organizations such as Innovation Norway. in Ryflke have been turned into a museum, gallery and café complex, capturing the history of the period. Read on, to learn how we can create value for your airline. ARCHITECTURE: SNØHETTA / PHOTO: KETIL JACOBSEN NORWEGIANS ARE WEALTHY AND SECURE NORWEGIANS TRAVELLING ABROAD MORE OFTEN 2017 RANKINGS RANK ECONOMY OVERALL 5 YEAR TREND OVERALL IDI SCORE IDI OVERALL (%) 1 Norway 6.02 1.87 2 Luxembourg 5.85 -2.49 70% INCREASE IN TRIPS 3 Switzerland 5.75 1.85 ABROAD 2002–2015 4 Iceland 5.48 4.58 Source: Statistics Norway 5 Denmark 5.31 1.03 6 Sweden 5.30 -0.84 7 Netherlands 5.28 -1.69 8 Australia 5.18 0.29 9 New Zealand 5.09 3.75 10 Austria 5.05 0.28 Source: World Economic Forum, Inclusive Growth Report 2017 Norwegian National Opera and Ballet PHOTO: GETTY IMAGES / DAG SUNDBERG POPULATION 2017 Norway profile 81% 19% URBAN RURAL 5.3 million One of the world’s most distinctive and significantly strengthens Norway’s air travel market. Modern Norway Norwegian hotels registered a total of 22.8 million guest nights, a 4 per NET MIGRATION 2016 UNEMPLOYMENT 2016 traditional – yet dynamic – regions. is prosperous, urbanised and has a diverse population. Income and cent increase from 2015. International guest nights grew by 10 per cent. wealth are broadly distributed, compared to most industrialised 26,076 4% countries. The World Economic Forum’s 2017 Inclusive Growth and FOUR MAJOR MARKETS Norway, the newest country in Scandinavia, is also one of the world’s Development Report highlighted Norway’s economy as the best From the aviation marketing point of view, Norway is not merely a most unique. Here, respect for traditional values meets a futuristic in the world. Norway topped the UN’s 2017 rankings of the world’s single market. The country is best seen as four major travel regions: GDP (PPP) 2016 world view. The result is modern infrastructure serving a highly happiest nations. Oslo, Bergen, Trondheim, Stavanger along with a rising star: the #3 grounded culture. Northern Lights Adventureland. All are among Europe’s most billion IN GDP PER CAPITA, EUROPE EVERYONE TRAVELLING MORE prosperous regions (Eurostat, 2014) filled with frequent travellers $365 BROAD WEALTH AND HIGH DISPOSABLE INCOME Travel is deeply rooted in the Norwegian culture. Trips abroad have and linked by Avinor’s airports network. The energy, telecom, maritime and natural resources sectors have been increased from 4.5 million to 7.2 million per year between 2002 and important to Norway’s economic development and growth. From this 2015. Of these, women travel more often than men and have a higher We support our airline customers’ route development efforts through foundation, Norway is fast developing a reputation for innovation in holiday budget, making them a key segment for the travel sector. our partnerships with Norwegian business and tourism promotion #2 #2 all areas from business to culture. bodies. Recently, in 2014 and 2015, our marketing collaboration IN CONSUMPTION PER IN GLOBAL SUSTAINABLE Foreigners are travelling to Norway more often to see its natural wonders, with Innovation Norway, was recognised with the “Best Destination CAPITA, EUROPE COMPETITIVENESS INDEX 2016 The financial security experienced by the average Norwegian cultural highlights and seven UNESCO World Heritage Sites. In 2016, Marketing” award at the Routes Europe conference. 2h BUDAPEST PRAGUE ZURICH 2h 2h PRAGUE BUDAPEST PRAGUE ZURICH 2h 2h 2h BUDAPEST2h PRAGUE BUDAPEST PRAGUE BUDAPEST ZURICH PRAGUE ZURICH 7h 2h 2h DELHI BUDAPEST 2h PRAGUE PRAGUE 10h 7h 2h HONG KONG DELHI 2h BUDAPEST BUDAPEST 10h 7h PRAGUE 7h TORONTO7h HONG KONG DELHI TORONTO BUDAPEST DELHI ZURICH CHICAGO 10h 8h CHICAGO10h 7h HONG KONG TORONTO HONG KONG DELHI HONG KONG 8h 2h 7h BUDAPEST CHICAGO PRAGUE 7h TORONTO ZURICH TORONTO 8h 2h PRAGUE 8h CHICAGO CHICAGO 2006–16 2h 2006–16 The key to Scandinavia BUDAPEST NORTHERN NORWAY’S TROMSØ NORTHERN LIGHTS TOURISM NORTHERN LIGHTS TOURISM and a shortcut to the world +378% +618% 7h DELHI Avinor Oslo Airport is ideally positioned Oslo Airport is geographically closer to North America than any other BOOMING EXPORTS DIVERSE ATRACTIONS for intercontinental routes. airport in Northern Europe. The flight time to Chicago is approximately Norway’s got the fjords, the glaciers, Northern Lights tourism that grew This year, the fastest growing seafood export markets have been USA, eight hours, Delhi is seven and Hong Kong is just ten hours. Within two 378% the last ten years, and a booming seafood industry. Norway’s Vietnam and China. The battle to become Scandinavia’s new hub is hours flight time, you cover central European destinations as Zurich, ragged coastline, the world’s second10h longest, is home to the world’s undoubtedly fierce. And despite Norway’s enviable position of holding HONG KONG Prague and Budapest. Regional dominance is secured by the largest largest salmon farming industry. The value of Norway’s seafood exports the majority of Scandinavia’s natural beauty, a booming Northern feeder network in Scandinavia and the Baltics, boasting 50+ airports. doubled from 2014 to 15. Another 23.9% growth was achieved in Lights tourism, it’s the seafood in the belly-potential that really sets us This strategic position makes Oslo Airport an attractive choice to carri- 2016, resulting in a total export value of EUR 9.1 billion. The estimated apart from the regional competition. ers serving intercontinental east-west routes. 2050 potential for the entire Norwegian seafood industry is up to EUR 50 billion. 7h TORONTO 8h CHICAGO Oslo Leading international AVINOR OSLO AIRPORT hub in the Nordics Oslo is Norway’s international hub airport, with 120 international and 31 domestic destinations. A new passenger terminal, opened in April 2017, brings capacity to 32 million. The airport, which operates in an underserved cargo market, will open a world-leading 250,000 ton capacity seafood and general cargo terminal in 2020. PASSENGER INFORMATION TRAFFIC INFORMATION TOTAL PASSENGERS 2016 PROJECTED 2017 FLIGHT MOVEMENTS FREIGHT VOLUME 25.8 million 27.1 million 248,000 137,000 metric tonnes increase AGE DISTRIBUTION 10x INTERCONTINENTAL DESTINATIONS 2004–2016 12–19 years 3.5% 20–29 years 20.3% Oslo is an increasingly popular destination 30–39 years 21.0% PASSENGERS PHOTO: GETTY IMAGES / MATS ANDA 40–49 years 21.3% 2500' 50–59 years 18.0% 2000' 60–69 years 11.8% 70 years and above 4.1% 1500' 1000' The fresh pioneer spirit of Oslo is • #3 metropolitan area – Brookings Institute GDP rankings (2015) PURPOSE 500' creating an international attraction • 6th most dollar millionaires per capita Business 35.8% • Projected 10.2 billion in Euro regional investments (2016–2020) VFR 21.8% 0' Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec and aviation hub. • #11 – World Economic Forum Global Growth Competitiveness Leisure 42.4% (2014–2015) OSLO POPULATION Norway’s fast-growing, governmental, economic and cultural capital. CULTURE & TOURISM A uniquely compact global city on the rise and one of Europe’s The city has an extremely high quality of life, a rich culture and Municipality: 0.66 million youngest capitals. Here, leading businesses and a fast-growing startup entertainment scene. Many travel experts consider Oslo to be GENDER Urban area: 0.94 million scene thrive in an innovative and inspiring cultural centre. Oslo is a the European cultural capital to visit now. Male 54.2% fountain of innovation in business, culture, the arts and sustainable Female 45.8% living. • #3 – Ranking Global Cities Report (2013) Metropolitan area: 1.7 million • Best convention destination in Scandinavia (UIA Report 2016) ECONOMY • Scandinavian-leading 5,000 live concerts annually Norway’s biggest business centre. A global shipping, seafood and • Over 100,000 electric cars – world’s highest density of Teslas oil & gas centre. Also a fast-growing startup and innovation hub. CONTACT Silke Salbert Key marketing partners: Director Aviation Marketing Innovation Norway, VisitOslo , +47 905 00 880, [email protected] Oslo Business Region Bergen 7 Gateway to the fjords AVINOR BERGEN AIRPORT and a global maritime centre Norway’s second biggest airport.