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Rural Tourism in Euro P E : Experiences, Development and Perspectives Rural Tourism in Euro p e : Experiences, Development and Perspectives Belgrade (Serbia and Montenegro) 24 and 25 June 2002 Kielce (Poland) 6 and 7 June 2003 Yaremcha (Ukraine) Thu, 29 Sep 2005 05:12:06 25 and 26 September 2003 Delivered by WTOelibrary to Test September_2005 (cid 76015206) WORLD TOURISM ORGANIZATON Copyright © 2004 World Tourism Organization R u ral Tourism in Europe: Experiences, Development and Pe r s p e c t ive s Thu, 29 Sep 2005 05:12:06 Delivered by WTOelibrary to Test September_2005 (cid 76015206) ISBN 92-844-0716-8 Published by the World Tourism Organization All rights reserved. No part of this book may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording or by any information storage and retrieval system without permission from the World Tourism Organization. The designations employed and the presentation of material in this publication do not imply the expression of any opinions whatsoever on the part of the Secretariat of the World Tourism Organization concerning the legal status of any country, territory, city or area or of its authorities or concerning the delimitation of its frontiers or boundaries. TABLE OF CONTENTS Introduction to the Seminars Mr. Luigi Cabrini, WTO Regional Representative for Europe . 9 Keynote Presentation: Establishing the Principles for Sustainable Rural Tourism Mr. Peter Mac Nulty, WTO Consultant and Managing Director, Tourism Development International, Ireland . 13 Seminar on Rural Tourism in Europe: Experiences and Perspectives Belgrade (Serbia and Montenegro) 24 and 25 June 2002 Opening Ceremony Dr. Slobodan Milosavljevic, Minister of Trade, Tourism and Services of Serbia Mrs. Ljubica Milojevic, Director, TOS-Tourism Organisation of Serbia Mr. Luigi Cabrini, WTO Regional Representative for Europe The Importance of Tourism in Serbia Dr. Slobodan Milosavljevic, Minister of Trade, Tourism and Services of Serbia . 21 Rural Tourism in Serbia Mrs. Ljubica Milojevic, Director, TOS-Tourism Organisation of Serbia . 27 The Experience of Western European Countries in Rural Tourism Thu, 29 Sep 2005 05:12:06 Delivered by WTOelibrary to Farm Holidays in Austria: Quality Classification and Theming of Farms as Development and Marketing Tools Test September_2005 (cid 76015206) Mr. Hans Embacher, Federal Union for “Holiday on Farms” in Austria . 33 The Project ECOSERT in the Irpinia Region, Italy: An Experience of Rural Tourism Development Mr. Lucio Trifiletti, Expert, ECOSERT Project, Italy . 39 Permanent Conference for Rural Tourism: A Place of Debate and Consultation for the Development of Rural Tourism Mr. Yannick Fassaert, Vice-President, President of SOURCE, Mrs. Patricia Corrèze-Lénée, General Secretary, Permanent Conference for Rural Tourisme, France . 47 Initiatives in Central and Eastern Europe ANTREC Experience in Promoting Romanian Rural Tourism: The Need for Marketing and Networking Mrs. Maria Stoian, President ANTREC, Romania . 53 R u ral Tourism in Europe: Experiences, Development and Pe r s p e c t ive s © 2004 World Tourism Organization - ISBN 92-844-0716-8 3 Marketing and Promotion of Rural Tourism at National and Regional Level Mrs. Ljiljana Comic, President of the “Expert Association in Eco-Rural Tourism”, Serbia (*) Development Possibilities of Rural Tourism in Montenegro Mr. Slobodan Lekovic, Deputy Minister of Tourism of Montenegro (*) The Development of Rural Tourism in Poland Mr. Slawomir Skrzydlewski, Department of Tourism, Ministry of Economy, Poland (*) Project Opportunities of the Rural Tourism in the Republic of Macedonia Mrs. Zorica Smileva, Head of Tourism Department, Ministry of Economy, The Former Yugoslav Republic of Macedonia . 65 Agritourism, a New Challenge for Albanian Tourism Mrs. Franka Paloka, Chief of Sector, Ministry of Urban Development and Tourism, Albania . 69 Rural Tourism in Slovenia – Development and Experiences Mr. Janez Sirse, President of NTA, National Tourist Association, Slovenia . 73 Development of Sustainable Rural Tourism in the Czech Republic Since 90’s Mr. Michal Burian, Vice-Chairman, Association of Entrepreneurs in Farm Tourism, Czech Republic . 77 Thu, 29 Sep 2005 05:12:06 Delivered by WTOelibrary to Rural Tourism: Traditional Values of Istria as a Tourism Attraction Mr. Robert Bacac, Rural Tourism Manager, Istria Tourist Board, Croatia . 85 Test September_2005 (cid 76015206) The Concept of Development of Rural Tourism: The Example of the Village Ko s t u n i c i Mrs. Lidija Culic, Director, Yutra-Tours, Serbia (*) Support to Rural Tourism Project E.U. Support for Tourism Enterprises and Tourist Destinations M r. Ja n - Willen Blankert, C o u n s e l l o r, Delegation of European Commission, Belgrade (*) Rural Tourism for Sustainable Human Development Mrs. Juliette Hage, Deputy Resident Representative UNDP, Belgrade (*) Government Support to Rural Tourism Projects in Italy Mr. Alessandro Foschini, Director, Foreign Relations Department, General Directorate for Tourism, Ministry of Productive Activities, Italy (*) (*) Written text not available 4 Seminar on Rural Tourism in Europe: Pathway to Sustainable Development Kielce (Poland), 6 and 7 June 2003 Opening Ceremony Mrs. Elzbieta Wyrwicz, Deputy Director - Department of Tourism, Ministry of Economy, Labour and Social Policy Mr. Franciszek Wolodzko, Marshall of the Swietokrzyskie Voivodship Mr. Luigi Cabrini, WTO Regional Representative for Europe Economic Justification Economic Impact of Rural Tourism: The Benefits Arising and the Alleviation of Poverty. A Case Study from Ireland Ms. Marie Keane, Deputy CEO, Ballyhoura Development Ltd, Ireland . 93 The Economic and Social Benefits of Rural Tourism Development in Poland Mrs. Agnieszka Bott-Alama, Senior Specialist, Department of Tourism of Poland . 101 The Role of Rural Tourism in Spatial Development Mrs. Luminita Panait, Counsellor - Ministry of Tourism of Romania . 111 The Social and Cultural Aspects of Rural Tourism Ms. Ljubica Milojevic, General Director of the National Tourism Organization of Serbia . 115 Strategic Planning for Rural Tourism Thu, 29 Sep 2005 05:12:06 Delivered by WTOelibrary to Understanding the Market for Rural Tourism and Customer Needs Test September_2005 (cid 76015206) Mr. Peter Mc Nulty, WTO Consultant and Managing Director of TDI . 123 Rural Tourism Development in Poland and Promotional Initiatives Ms. Krystyna Drag, Member of the Board of Directors- Polish Federation of Rural Tourism . 127 Mr. Wieslaw Czerniec, Member of the Board of Directors - Polish Federation of Rural Tourism . 129 Rural Tourism Resource Appraisal Mr. Paul Boerjan, Administrator of Westtoer – Belgium Mr. Stefaan Gheysen, Head of Tourist Product Development of Westtoer – Belgium . 131 The Importance of Quality in Rural Tourism Mr. Klaus Ehrlich, President of EuroGites . 139 5 Funding Rural Tourism and Tourism Investment The Programmes of the European Union: Initiatives in Support of Rural Tourism Ms. Joan Pearce, First Counsellor – Delegation of the European Commission in Poland (*) Government Support for Rural Tourism : The Case of the Czech Republic Ing. Jiri Hrabak, Ministry for Regional Development of the Czech Republic . 145 State Initiatives for Rural Tourism: The Case of Croatia Ms. Renata Tomljenovic, Senior Adviser, Ministry of Tourism of Croatia . 153 Rural Tourism in the Province of Swietokrzyskie. Funding and Financial Aspects Mrs. Agnieszka Wysocka, Chairman of the Agrotourism and Rural Tourism Federation in Swietokrzyskie Province . 159 Mr. Marek Kwiecien, Chairman of the Agrotourism and Rural Tourism Association in Sladków Maly . 161 Seminar on Rural Tourism in Europe: Guidelines for Development Yaremcha (Ukraine), 25 and 26 September 2003 Opening Ceremony Mr. Evgeniy Samartsev, Deputy Chairman of the State Tourism Administration of Ukraine Mr. Bogdan Kostyuk, Deputy Chairman of the Ivano-Frankovsk Thu, 29 Sep 2005 05:12:06 Delivered by WTOelibrary to Regional State Administration, Ukraine Test September_2005 (cid 76015206) Mr. Luigi Cabrini, WTO Regional Representative for Europe Organization of Rural Tourism Organization and Self-Organization of Rural Tourism at National, Regional and Local Levels Mr. Vladimir Vasilyev, President of the Rural Green Tourism Union of Ukraine . 165 Organisational Structures (National/Regional/Local): The Case of the Czech Republic Mr. Jiri Hrabak, Chief Specialist, Tourism Department of the Ministry for Regional Development, the Czech Republic . 173 Rural Tourism as Part of the Ivano-Frankovsk Development Strategy Mr. Oleg Vasyliv, Chief of the Tourism Department of the Ivano-Frankovsk Region, Ukraine . 181 (*) Written text not available 6 Assistance to Regional Economy in the Yaroslavl Region of the Russian Federation Ms. Yulia Platnova, GTZ Rural Tourism Development Project in the Yaroslavl Region of the Russian Federation . 183 Business Support to Rural Tourism Mr. A. Orlenko, Director General, Ukraine Entrepreneurship Institute (*) Rural Tourism Product Development Quality System for Developing Rural Tourism: The Case of Spain Ms. Elsa Marti, WTO Consultant, Deloitte & Touche - Spain . 185 Rural Tourism Product Development: The Case of Hungary Ms. Victoria Kovacs, Counsellor, Ministry of Transport and Economic Affairs of Hungary . 193 Role of Associations in Rural Tourism Product Development and Promotion Ms. Valeria Klitsunova, Chairman of the Board Agro- and Ecotourism Society, Belarus . 195 Rural Tourism Cluster as an Integrated Tourism Product Mr. L. Matsyuk, Chairman of the Board, the Oberig Rural Tourism
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