ATOUT

France Development Agency

CONTENTS

FILE 1 TOURISM IN FRANCE More than 90 million international visitors in 2018

FILE 2 NATIONAL TOURISM STRATEGY Objective: to host 100 million visitors in 2020

FILE 3 ATOUT FRANCE, NATIONAL TOURISM OPERATOR Missions, organization and operation

FILE 4 FRANCE.FR: THE REFERENCE MEDIA FOR OUR DESTINATIONS

FILE 5 IDENTIFYING DEVELOPMENT POTENTIAL Short-term and long-term analysis Sharing best practices

FILE 6 FRANCE TOURISME INGENIERIE: INVESTEMENT AND DESTINATION DEVELOPMENT Supporting the development of destinations and facilitating project buildings Investment and air connectivity Exporting tourism expertise abroad

FILE 7 RAISING THE PROFILE OF GLOBAL FRENCH DESTINATION BRANDS AND SECTORS Communication and event campaigns Press and e-influencer actions Trade fairs / Actions with international professionals

FILE 8 PROMOTING OFFER UPGRADE AND ENSURING QUALITY Rating of accommodation and registration of travel operators The "Palace" Distinction

FILE 9 CHAIRMAN OF THE BoD AND CEO

F1 2 TOURISM IN FRANCE

GLOBAL TOURISM Global tourism is booming and represents a major part of the global economy. Indeed, according to the latest World Tourism Organisation Barometer, tourist arrivals increased by 6% in 2018, reaching a total of 1.4 billion.

"International travel continues to grow strongly, confirming the key role of tourism as a driving force for economic development. As the world's third largest export sector, tourism is essential for job creation and the prosperity of communities around the world." Zurab Pololikashvili, WTO Secretary General

TOURISM IN FRANCE

The importance of tourism in the French economy TOP 10

The tourism industry, which has recorded sustained growth for several years, DESTINATIONS is the largest economic sector in France. IN TERMS OF NUMBER OF It represents 7.1% of GDP, which is a turnover of approximately 167.8 billion TOURISTS HOSTED1 , generated by more than 303,100 companies1 1- France Tourism is the sector that generates the largest number of jobs in France: 2- about 2 million direct and related jobs.2 3- USA

4-

Significant domestic tourism 5- 6- Mexico France has one of the largest domestic tourism sectors, ensuring stability 7- Turkey within this sector. In 2016, made 214 million journeys, 8- 3 including 187.9 million to mainland France, about 87.8%. 9- United

Kingdom

The role of French tourism in the world 10- Thailand

France is the number one destination in terms of volume, with more than 90 million international tourist arrivals recorded in 2018 (overseas territories included), including 50 million for long stays of four nights or more4. In addition to these tourist inflows, there are more than 120 million short international trips every year.

1For the year 2016. Key tourism figures, 2017 edition 2For the year 2016. Tourism snapshot, 2017 edition 3Tourist trips by French people, 2017 44 pages, n°84, of the DGE, 2018 France is the third destination in terms of revenue TOP 5 with 56.2 billion euros5 spent in France in 2018 (+6% increase compared to 2017). INTERNATIONAL CLIENTELES VISITING Globally, French tourism represents 6.7% of the market. FRANCE ** 1- 2- Germany 2018 arrivals in France 3- & Luxembourg 4- (in percent) 5- Spain

3.2 1.5 6.8 North and South 10.1 America Asia-Oceania

Africa 78.4

Near and Middle East

5 Banque de France * For the year 2018. Key tourism figures, DGE 2019 edition F2 NATIONAL TOURISM STRATEGY

itre 2 Every 6 months, led by the Prime Minister, the Inter-ministerial Council Meeting on Tourism brings together the relevant ministers, elected officials and industry professionals around a common project and objective: to ensure the success of tourism throughout French territories. Between each meeting, a Tourism Steering Committee, chaired by the Ministry for Europe and Foreign Affairs, mobilises the government team around the goals and objectives defined.

As the leading destination in terms of visitor numbers, France must constantly adapt to the new global situation (multiplication of new competing destinations, emergence of a strong Asian middle class, new digital practices) and bring its potential to fruition. The government wishes to host the growing proportion of international tourists who stay longer during their stay in order to generate more economic revenue. To contribute to this, it has commissioned Atout France to act in two key areas: investment and promotion of destinations

Promoting investment throughout the regions

Tourism investment is an important means to strengthen the appeal of destinations and sectors and represents a powerful tool for business competitiveness. Investing in the development of the tourism industry is therefore a requirement for the internationalisation of French tourism and for the distribution of visitor flows throughout the regions.

With this in mind, the Government has reaffirmed its commitment to support French destinations in their development strategy and in setting up their investment projects with the support of Caisse des Dépôts (€500 million over 5 years), BPI (€200 million) and the future Agence nationale des territoires (National Agency of the Regions). To do this, it has set up the "France Tourisme Ingénierie" (France Tourism Engineering) scheme led by Atout France, which is responsible for achieving this goal and bringing annual tourism investment to more than 15 billion euros, an increase of more than 20% on the current rate.

Promoting the diversity of French destinations Global brands and Destination contracts To promote the diversity of its tourism offer and to better distribute the flow of visitors across the country, France has built its promotional strategy around 15 global French destination brands (, Mont-Blanc, the Champagne region, Normandy, , etc.). The international reputation of each location makes them true "headliners", capable of enhancing the value of the wider territory to which they belong. The Government also encourages the emergence of new tourist destinations by relying on the impact and structural capacity of Destination Contracts.

THE 15 GLOBAL FRENCH DESTINATION BRANDS

Mont Blanc & the Brittany Occitane - South of Champagne France Alsace & Lorraine & the Basque (Côte Provence Country d’Azur) Loire Valley Bordeaux Burgundy Normandy

Diversifying holiday experiences

During the 2nd Tourism Steering Committee Meeting, the government chose to consolidate certain key tourism sectors (e.g. business tourism, cultural tourism, , etc.) in order to strengthen the appeal and the quality of the existing offers.

In addition, Atout France has identified promising sectors in terms of image and development potential (e.g. wine tourism, coastline and cruises, well-being, golf, etc.) enabling French and international tourists to discover French destinations around original experiences. A specific action plan is dedicated to cuisine.

SECTORS

- Professionnal meetings Cuisine and events, - City, Goût de France/Good France celebrates French - Coastline and cruises, cuisine around the world. At the request of the - Nature, President of the Republic, this event will be - Overseas, - Wine tourism, extended with the dinners on 21 March on all 5 - Culture, continents (152 countries and 3,500 restaurants in - Spirituality, 2017) and a new event, the Paris Food Forum, - Mémoire, planned for June 2020. - Well-being, - Golf.

Ensuring the quality of the tourism offer

Ensuring the quality of the tourism offer is essential for strengthening France's appeal as a destination. To do this, in April 2016, and then in July 2019, the French Government approved the new rating requirements proposed by Atout France to promote a more upmarket French accomodation sector.

Other national initiatives have also been implemented, such as the Qualité Tourisme (Tourism Quality), Tourisme & handicap (Tourism & Disability) and Destinations pour Tous (Destinations for all) labels.

Promoting high-quality hosting

The Government aims to improve the quality of visitor hosting, from the point of preparing a trip to France, with the implementation of an accelerated visa policy in many markets. This wish to improve the customer experience also extends to improving flight connections and facilitating direct flights to the Paris CDG hub and other regional airports. It is also reflected in reduced waiting times at airport border control, with considerably increased resources.

F3 ATOUT FRANCE,

t NATIONAL TOURISM OPERATOR

The Inter-ministerial Council Meeting on Tourism of January 2018 reaffirmed the Government's determination to make  KEY FIGURES tourism a priority sector for France and consolidated Atout FOR THE ACTIONS CARRIED France in its role of supporting investment and promoting OUT IN 2018 destinations, in the service of global brands.

504 communication campaigns, of

which 65% were digital campaigns The goals of Atout France Atout France, the national operator in the field of tourism, 1,500 bloggers and journalists contributes to strengthening the appeal of France as a welcomed to France destination and the competitiveness of its companies, sectors and destinations through various additional actions: 240 press events and - promoting France and its destinations 945 professional events organised internationally in order to increase visitor numbers, internationally - championing global French destination brands as a point of entry into France's regions, to encourage a broader distribution of visitor flows, 190 consulting and research - supporting the development of the regions by support

facilitating the implementation of investment projects, 8 technical publications and 3 - developing a business intelligence platform International Monitoring Letters providing useful information to stakeholders on demand and supply, 4,327 learners at the courses (e- - contributing to the quality and offer upgrade, in learning or MOOC), conferences particular through the management of ratings, and training courses offered by Atout registration and labels for high-potential sectors. France

A national and international network

The national network With strong links to the regions, Atout France has delegations in , Chambéry and French Guiana, to facilitate relationships with partners and operators, support the development of local projects and expand consulting and expertise in key regions.

The international network Atout France is present on all 5 continents, with 32 offices in 29 countries that apply the guidelines of the headquarters locally and operate in all domains: from tourism promotion (public information, press relations, sales promotion, etc.) to strategic monitoring (market research to better understand the habits and expectations of customers according to country of origin, for targeted and effective marketing activities). They are part of a framework of project support and tourism infrastructure.

Atout France is also active in more than 70 markets, particularly due to its strong and close collaboration with embassies. Indeed, the tourism competence shown by the Ministry of Europe and Foreign Affairs since 2014 has brought a new dynamic to this relationship, supporting French influence abroad. In particular, the Ambassadors have been involved in the gastronomy promotion operation "Goût de France / Good France" or in trade fairs such as the ITB in Berlin or events related to the Frankfurt Book Fair.

A partnership approach Partnership Days

Atout France has developed a unique and The Partnership Days are a unique event original partnership model, with all the for Atout France members. This 3-day stakeholders in the tourism industry (institutions, workshop allows them to meet the charities, and private companies). Today, the teams from the headquarters and Agency collaborates with almost 1300 representatives of the Agency's 32 companies and institutions. They are representative and involved in all levels of international offices at pre-arranged decision-making. meeting times. They can develop their international promotion action plans, The Agency is committed to fostering the become familiar with various development of the national and international development and observation tools, client groups of its partners. A whole range of and improve their knowledge of services is provided for them, which are listed in the Service Booklet. international markets.

To join the Atout France partner network, please contact: [email protected]

Rendez-vous en France

Dedicated to the international marketing of French tourism, Rendez- vous en France is the most important trade fair in France. Organised by Atout France each year, it brings together around 750 French companies and almost a thousand international tour operators. One of the specific features of Rendez-vous en France is its itinerant principle, which allows international subscribers to discover the diverse global brands of French destinations.

KEY FIGURES Almost 950 buyers Nearly 400 foreign tour 2 days of professional operators on eductours meetings 40 international the weekend before the 70 countries represented journalists exhibition

750 exhibitors from 25,000 appointments France

F4 FRANCE.FR: THE REFERENCE MEDIA

FOR OUR DESTINATIONS

The France.fr portal

Designed to inspire visitors, and make them want to experience There are 28 France and travel immediately, the France.fr website is a showcase versions of the for the art of French living. The friendliness and vitality of the destination, which is constantly changing through culture and website including: innovation, is highlighted by beautiful images, videos, interviews, personal accounts, etc. 2 international websites in French and A reference media for French destinations, it follows their news, with in English. the latest information about events, new projects, new places, restaurants, museums, which bring the destination to life by inviting 26 local websites in 15 people to discover it more often. languages

Atout France has chosen the European search engine Qwant (of more than 1,000 items French origin) to support it in the development of France.fr and to of editorial content. provide users with the most appropriate results for their searches. Atout France has also approached IGN, the French cartography more than 2.1 million specialist, to help with the geolocation of the tourist sites listed on page views per month France.fr.

8 social networks @FRANCE.FR

4 priority international networks:

FACEBOOK: the community hub, the daily link with everything that is happening in France right now @interFR.France.fr - 1.9 M fans (28 country pages)

INSTAGRAM: a window on all there is to experience in France, a space for expression by influencers @France.fr (and @France.FR_me for the Middle East): 120,000 subscribers

YOUTUBE: the hub of video content as a source of inspiration France.fr – 4,100 subscribers, 4.1 M views

TWITTER: the real-time news feed aimed at the media and influencers France.fr: 179,000 followers

4 priority networks in 2 specific markets:

China: WECHAT (55,000 subscribers) and WEIBO (1,600,000 subscribers) : OK (24,000 subscribers) and VK (6,800 subscribers)

THE FRANCE.FR PORTAL

F5 IDENTIFYING DEVELOPMENT POTENTIAL

SHORT-TERM AND LONG-TERM ANALYSIS

Strategic monitoring

In order to have detailed knowledge of the environment and to implement effective actions for French tourism, Atout France carries out strategic monitoring and an ongoing comparison of competing destinations, thus providing two tools for the Agency's partners:

The International Monitoring Letter (4 issues per year) contains key information on developments in international tourism and the related issues.

The Country Monitoring Letters provide structural and short- term information on outbound markets or look at specific topics.

Short-term observation

Short-term observation includes an ongoing monitoring of visits to France, by both French and international visitors. These surveys allows to detect the latest trends in terms of visitor numbers, customer typology or demand for specific tourism offers.

The observation is carried out using 2 devices: - A winter observation device, recording visits to mountain resorts. Several short-term summaries are produced, covering the outlook for the Christmas holidays, the highlights of the winter school holidays and the end-of-season review. - A summer observation device for national tourism based on a survey of approximately 3,500 participants, using 3 different sequences. The results are then made available by type of tourist space and by department.

Improving flight connections

Created in 2016 on the initiative of Atout France and the ADP Group, the Observatoire de la connectivité aérienne (Flight Connection Observatory) publishes annual analyses of air travel conditions. They provide a detailed overview of long-haul flights, confirming the major role played by international air travel. It represents a strategic tool to enable France to host more international tourists each year. The Flight Connection Observatory aims to encourage all stakeholders, from the transport and tourism sectors and local authorities, to act together to realise their full potential.

SHARING BEST PRACTICES

Assessing potential markets and promoting promising sectors

Atout France carries out and publishes several strategic studies each year that offer detailed analysis of a sector, an international market with potential or the regional development strategies.

The business intelligence platform currently has 150 publications grouped into 3 collections: - Tourism marketing (e.g. Indian tourists: how to host them well; The tourist potential of Mexican and Colombian travellers), - Infrastructure and development (e.g. From parks to leisure sites, Tourism and contemporary creation) - Tourism observation (e.g. Dashboard of tourism investment, summer tourism in mountain destinations). The publications are operational tools for publicising good practices and enhancing the quality of the services and measures proposed. Complete list available at: www.atout-france.fr/publications

Online training

Atout France has made the Accueil France MOOC available to French professionals. This new training course helps them to better understand the expectations of international customers, so they can adapt their offer and enhance their service quality. Produced in partnership with Tourism Academy, the MOOC offers exclusive and operational content to help you learn everything about customers in 8 markets: German, Belgian, Dutch, British, Spanish, Italian, Chinese and Indian. A specific MOOC about catering is also available. To find out more: www.mooc-accueil.fr

In addition, the e-learning programmes available on the website http://elearning.atout- france.fr offer theme-based training initiated with partners (e. g. La France touristique (Tourist France), Loisirs sportifs en montagne (Mountain Sports) and tutorials: Œnotourisme (wine tourism) and Slow tourism.

Conferences and meetings by sector

Conferences present the latest news and strategic direction of the Agency, in particular recent research on infrastructure, business intelligence and market knowledge. They are offered to Atout France's partners at major professional events (Grand Ski, Rendez-vous en France, etc.).

F6 FRANCE TOURISME INGENIERIE,

INVESTMENT AND DESTINATION DEVELOPMENT

France Tourisme Ingénierie: an objective of 20 billion euros of annual investments

Decided by the Prime Minister during Inter-ministerial Council Meeting on Tourism of January 2018, France Tourisme Ingénierie is a national scheme led by Atout France and implemented in partnership with the Banque des Territoires, the Government and the regional authorities.

By providing technical consulting to project leaders as well as conducting national experimentations linked to structural challenges for the tourism development of the country, France Tourisme Ingénierie aims at reinforcing the tourism investments across France.

The national scheme currently focuses on 2 operational thematic action programmes:

 A national experimentation aiming at speeding up the renovation The 13 pilot stations

works of leisure housing infrastructure and the energy transition of . Alpe d’Huez (Isère) the mountain and seaside resorts. . La Plagne (Savoie) This 18-month programme aims at building, alongside a pilot sample . Les Deux Alpes (Isère) of 13 stations (10 in the mountains and 3 on the coastline), the steps . Ax-les-Thermes (Ariège) to follow in the future in terms of support to the renovation of leisure . Le Lioran (Cantal) infrastructure. . Les Orres (Hautes-Alpes) . Saint-Gervais (Haute-Savoie)  A programme dedicated to the implementation of structuring . Saint-Lary-Soulan (Hautes-Pyrénées) . Valfréjus (Savoie) investment projects in every region. . Villard-de-Lans (Isère) This 3-year programme aims at facilitating the realization of around . La Baule (Loire-Atlantique) ten tourism investment projects in every region. The selected projects . La communauté de communes benefit from the expertise of the engineering teams of Atout France Océan-Marais de Monts (Vendée) as well as a potential fund to co-finance additional studies. . La Grande-Motte (Hérault)

Signing of the convention France Tourisme Ingénierie with the South Region on February 18th 2019.

A third programme is in its launch phase:

 A programme dedicated to the tourism valorisation of heritage sites This program, launched in May 2019, aims at encouraging the creation of new attractive activities combining culture, housing and catering in historical sites.

France Tourisme Ingénierie, national investment and innovation accelerator, integrated in the territories, is managed by Atout France in partnership with the regions, the Banque des Territoires and the Commissariat Général à l’Egalité des Territoires (CGET), representing the French State.

Supporting the development of destinations and facilitating project implementations

Every year, Atout France takes part in the elaboration of territorial tourism development strategies and carries out assessments of tourism KEY FIGURES potentials of sites, lodging facilities or equipment. The team also assists project promoters in their search for investors and operators. 190 consulting and

research support Our experts rely on the numerous studies and publications produced by Atout France every year in order to better understand the expectations of the customers, evaluate the target markets and 850 days of support and optimise the development processes. advice in France and abroad

3 top priorities are pursued: to adapt the existing offers to increase their growth potential and internationalisation, to reinforce the innovation 140 partners involved in processes and lastly to contribute to the valorisation of products infrastructure and through, amongst other things, the management of classifications or development work specific training actions.

Investment and air connectivity

Each year, Atout France analyses the amount of investment in tourism detailed by region and by sector. With approximately 12.5 billion euros, the annual tourism investment is still insufficient in relation to its weight in the national GDP. The goal is to reach 20 billion euros of annual investment by 2020.

Another strategic factor regarding internationalisation is the air connectivity. Air connectivity is the subject of an annual observatory while 1/3 of the international visitors come to France by plane.

Exporting tourism expertise abroad

Atout France exports French tourism expertise to countries that request it with the support of private tourism infrastructure providers.

Recently, Atout France led support projects in Benin and in Senegal.

Atout France in Benin Atout France and the Agence Nationale de Promotion des Patrimoines et du Développement du Tourisme (National Agency for Heritage Promotion and Tourism Development) have been involved in the enhancement of Benin's rich natural and cultural heritage. The Agency has provided its expertise through: -the preparation of a master plan for tourism development -the spatial organisation of the sites and activities related to the country's cultural facilities projects -future training needs.

Other subjects are being investigated, particularly in the field of accommodation rating. Finally, Atout France has contributed to raising Benin's profile among culture and history enthusiasts through a strategy of influence.

F7 RAISING THE PROFILE OF GLOBAL

FRENCH DESTINATION BRANDS AND SECTORS

Every year, Atout France runs 2400 promotional operations aimed at the general public, the press and professionals in order to promote the country in France and abroad.

Communication and event campaigns

Atout France provides its technical expertise and mobilises its communication channels to promote the international development of French destinations and sectors.

Numerous poster campaigns, on digital or social networks, are conducted in strategic outbound markets.

Beyond these actions, many other events are held (evenings, exhibitions, event participation, etc.) to promote French tourism destinations and sectors.

In collaboration with the Institut français, Atout France has constructed an augmented reality artistic project promoting French cultural sites. With 35 original photographs brought to life with augmented reality, the travelling exhibition France eMotion - Le Voyage animé aims to inspire the curiosity and interest of spectators from around the world to (re)discover all the richness of France's heritage.

Press & e-influencer actions

A powerful vector for raising awareness among the general public, press actions and collaborations with e-influencers make a significant contribution to the promotion of global French destination brands in the age of digital marketing. That's why Atout France regularly gives destinations the chance to present their offer to international journalists and bloggers around workshops and conferences to help raise their profile.

At the request of the destinations, Atout France also organises press and e-influencer trips to help them discover the tourism offers available. This hosting can be multi-market or single- market, depending on the target client group.

Trade fairs is the annual meeting GRAND SKI Each year, Atout France offers a range of professional of mountain tourism professionals, meetings: general trade fairs, the main one being bringing together 450 tour operators Rendez-vous en France, and theme-based fairs (Grand and travel agencies from more than Ski, France Meeting Hub, Destination Vignobles) in 50 countries and 240 professionals partnership with Air France and/or SNCF. from the French mountain tourism sector (resorts, tourist At these events, the exhibitors (French tourism accommodation, restaurants, professionals) have the opportunity to present their promotion offices, transport offers to buyers from around the world and to the providers, etc.) international press during 1 or 2 days of a workshop. Networking continues outside opening hours during FRANCE MEETING HUB is a evening events and on eductours. trade fair for international and high-

end business tourism, for Atout France also participates in international trade fairs (IMEX in Frankfurt, ITB in Berlin, WTM in London, IBTM in professionals who wish to promote Barcelona), offering French brands the chance to be and market their offer represented in a French Pavilion, managed by the internationally. Agency. DESTINATION VIGNOBLES is the wine tourism trade fair in France. Actions with international professionals You can discover wine tourism destinations, including those with Atout France regularly organises activities for its partners the "Vignobles et Découvertes" to promote their offers to professionals from abroad. The label, through workshops, and Agency offers marketing and customised training for develop your network of contacts. travel agents in the 30 countries where it operates. Eductours are also provided the weekend before the workshop to help you discover the on-site offer.

Vignobles et Découvertes

MAJOR EVENTS

Major global events taking place in France contribute to The "Vignobles et Découvertes" the arrival of a significant number of tourists, and they label is awarded for a period of are also ideal opportunities to showcase the diversity 3 years by Atout France, after and richness of France's tourism offer. recommendation by the Conseil Supérieur de l'Œnotourisme The 2024 Olympic and Paralympic Games, 2023 Rugby (High Council of Wine Tourism), World Cup, 2019 Women's Football World Cup, 2018 to a wine-growing tourist Ryder Cup are major events and of great importance destination offering a wide for France because they bring considerable economic range of complementary tourist benefits and enhance the image and reputation of services (accommodation, French destinations. This is why they receive particular catering, cellar visits and attention from Atout France. tastings, museums, events, etc.).

F8 PROMOTING OFFER UPGRADE

AND ENSURING QUALITY

Atout France ensures the quality and improvement of the tourism offer in order to enhance its appeal and ensure that France remains competitive as a destination.

Atout France contributes to the quality of the offer by piloting various schemes such as the rating of tourist accommodation and the registration of travel operators.

Rating of tourist accommodation The 3 key figures

Rating from 1 to 5 stars of the rating

provides an official guarantee of quality of . 22,000 tourist service and comfort for French and accommodation international customers establishments classified who have increasingly since 2010 high standards. This concerns all types of professional tourist accommodation . 80% of the establishments (hotels, camp sites, holiday villages, accommodation residential leisure parks, tourist residences). capacity ranked (hotels Every five years, the rating criteria change and the rated and camp sites) accommodation is reassessed.

. More than 43% of The register of rated accommodation can be viewed on the www.atout-france.fr website hotels rated in the 3 star category

Registration of travel operators

In order to guarantee sufficient consumer protection and ensure fair competition from distribution operators, Atout France, through its committee, provides registration for travel operators in a register that can be accessed by the public on the www.atout-france.fr website and that is

regularly updated. The register currently lists some 7,000 Vadimguzhva travel operators.

Photo credits: Photo Atout France Getty/

THE "PALACE" DISTINCTION

The Palace Distinction recognises 5-star hotels offering exceptional characteristics. With a focus on image, appeal and promotion, it is a symbol of excellence for the French hotel business.

THE 31 PALACES IN FRANCE

PARIS FRENCH RIVIERA . Four Seasons Hotel George V . Byblos Saint-Tropez - Saint-Tropez . Chev al Blanc Courchev el . Hôtel Lutetia . Château de la Messardière - Saint-Tropez . Hôtel Barrière Les Neiges - Courchev el . Hôtel Plaza Athénée . Château de Saint-Martin & Spa – Vence . Hôtel L'Apogée - Courchev el . La Réserv e Paris-Hotel and Spa . Grand-Hôtel du Cap-Ferrat, A Four Seasons Hotel . Hôtel Le K2, Courchev el . Le Bristol Paris . Hôtel du Cap Eden Roc - . Hôtel Les Airelles, Courchev el . Le Meurice . Hôtel Le Chev al Blanc – Saint-Tropez . Le Royal Év ian - Év ian-les-Bains . Mandarin Oriental Paris . La Bastide de Gordes - Gordes . Park Hyatt Paris Vendôme . La Réserv e Ramatuelle Hotel Spa and Villas - Ramatuelle SOUTH-WEST . Royal Monceau - Raffles Paris . Villa La Coste – Le Puy-Sainte-Réparade . Hôtel du Palais – Biarritz . Shangri-La Hotel Paris . Les Sources de Caudalie, Martillac . The Peninsula Paris FRENCH CARRIBEAN . Hôtel les Prés d'Eugénie, Michel Guérard - Eugénie-les-Bains . Hôtel de Crillon, A Rosewood Hotel . Chev al Blanc St-Barth Isle de France - Saint-Barthélemy

Actions to promote the Palaces of France

To raise the international profile of these establishments, Atout France holds promotional evenings (in Shanghai, Moscow, New York, etc.) and conducts communication campaigns.

F9 CHAIRMAN OF THE BOARD OF DIRECTORS

AND CHIEF EXECUTIVE OFFICER

Christian Mantei, Chairman of the Board of Directors

Having established several tourism companies since the start of his professional career, in 1991 Christian Mantei joined GIE Maison in France, as their Director of Marketing and Information. Five years later, in 1996, he rose to the position of Deputy Managing Director. In 1997, Christian Mantei took over the running of the Office du Tourisme et des Congrès in Paris. In 2002, he became Associate Director of Parishotels.com and Director of the Tourism Development Firm, CMC. In 2004, he became Deputy Managing Director of the International Exhibition Image 2004. The same year, he took the reins at AFIT (Agence Française de l'Ingénierie Touristique – French Agency for Tourism Development), whose focus is on ensuring that the French tourism offer is fit for purpose. It was then, in 2005, that the Public Interest Group ODIT France was created, from a merger of AFIT, ONT (Observatoire National du Tourisme – National Tourism Observatory) and SEATM (Service d'Etudes et d'Aménagement Touristique de la Montagne – Service for Research and Tourism Development in Mountain Areas). A new platform for French tourism expertise was born, and Christian Mantei became its Managing Director.

On 29 December 2008, he was given the task of managing the merger of Maison de la France and ODIT France, which led to the creation of Atout France on 17 June 2009, for which he became Managing Director. In April 2019, he was elected President of Atout France, on the proposal of the Minister.

Caroline Leboucher, CEO of Atout France

Caroline Leboucher was appointed CEO of Atout France in May 2019. Before that and starting on September 2014, she used to be deputy managing director of Business France in charge of the promotion, the reception and the support of foreign investments in France. Formerly, she was entrusted with responsibilities related to economic development at the international level in companies and French-administered territories, at the European Commission as well as in ministerial cabinets. Caroline Leboucher was also a member of the board of directors of the « Sociétés d’Accélération du Transfert de Technologies » (SATTs) IDF Innov and Lutech, as well as of the Autonomous Port of Paris and of the « Établissement public d’aménagement » Paris- Saclay. Corps des Mines engineer graduate of the École Polytechnique, Caroline Leboucher is Chevalier de l’Ordre national du Mérite and Commandeur de l’Ordre du Mérite agricole.

Atout France 200/216 Rue Raymond Losserand CS 60043 75680 Paris CEDEX 14 Tel.: + 33(0)1 42 96 70 00 www.atout-france.fr / www.france.fr