Y I T B U I L D S ON EMPLOYEE ADVOCACY

THE CHALLENGE:

YIT Group is a multinational construction company that consists of 3 segments, and operates in various fields related to the construction industry, form real estate development to infra “Employee advocacy has proven to services. It operates in eight countries and has more than 6,000 be a valuable asset for YIT, helping employees. us to increase our reach In such a big company information flow can sometimes be a significantly. It is an excellent tool challenge. Not to mention the challenge how to reach the right to distribute corporate content people most effectively, build an image of one unified YIT, and more widely than we could do by leave a trail of compelling content to attract new prospects. using any other means.”

THE SOLUTION:

YIT saw the opportunity in Employee Advocacy. They also realized that sharing has to be made as simple as possible. Hence, the company wanted to find a solution that would lower the threshold to participate and would provide easy to use selection of content to share. Only that way company could increase information flow internally and build a unified corporate brand as a leading innovator in construction industry.

Katri Jalo-Salokangas

DIGITAL COMMUNICATIONS MANAGER AT YIT EMPLOYEE ADVOCACY IN ACTION

Management buy-in played a major role in the introductory phase as the project team saw the importance of role models for the success of the project. Management received comprehensive social media training where they were introduced to the professional use of social media and the concept of employee advocacy. This helped them to see the value of the program and engaged them to participate – to become role models in employee advocacy.

The original interview by:

Hanna Puro, Zento Oy

THE RESULT:

The work paid its dividends. Today, YIT personnel shares interesting articles related to the industry, job openings, news about YIT as well as other news related to new YIT projects and their real estate actively reaching almost 540 000 people. From communications perspective YIT Employee Advocates offers an incomparable opportunity - higher than all YIT’s corporate social media accounts combined.

YIT GROUP creates more attractive and sustainable urban environments by building housing, business premises, infrastructure and entire areas. YIT has a strong market position: it is the largest residential construction company in Finland and the largest foreign residential construction company in Russia. YIT is also one of the largest business premises and infrastructure construction companies in Finland. It operates in eight

countries and has more thanThe 6,000 original employees. interview by:

Hanna Puro, Zento Oy WHAT’S IN IT FOR ME?

Smarp is an excellent tool for professional purposes. My personal activity on social media have increased remarkably, after YIT took Smarp in use. I like Smarp because of the ease of use and the fact that it eliminates the risk of sharing confidential or inappropriate content. With Smarp, there is no need to worry if content is suitable for sharing.

My days are packed with meetings, e-mails and business negotiations, so I appreciate the easiness the employee advocacy platform offers. There is no need to spend the time to search content to share as Smarp notifies me about the new content available. Actually, notifications have helped me to develop a habit of sharing – before it was easy to forget, but now I automatically check if there is anything interesting when Smarp notifies me. And what’s best, sharing itself is easy as 1-2-3!

Timo Lemus Head of Real Estate Development business division, YIT Group