The ‘themes creation’ was first used in Pakkalanrinne that is part of the rapidly grow- and continuity of the company’s own opera- the Espoonkartano project, where the themes ing Aviapolis area together with the City of tions. To develop its services and operations, were social, esthetic, and safe. The themes Vantaa. The Public Private Partnership model YIT seeks to better identify and understand chosen emerge from the 9000 year old cultur- will enhance competitiveness when being customer needs. Quality standards take into al history of the area, characteristics and grow- used in the construction of e.g. public services. account the quality of materials, processes ing needs of customers. The key element of and workmanship as well as health, safety the esthetics is the history of the area based Promotion and environmental perspectives. Technological on agriculture, which dates back to the foun- YIT’s people coupled with their professional development is supported by networking with dation of the King’s estate in 1556. A communi- skills are the most important promotion chan- leading companies and research institutions in ty of about 5000-7000 inhabitants is planned nel when executing projects with its custom- various fields. In its administration and opera- for the area. ers. Personal selling and planning together tions control, YIT complies with its adopted At the ‘planning & design’ stage YIT goes with customers form the basis for success- corporate governance recommendations. deeper into urban design and seeks a strate- ful results. Company presentations and road gic partnership with its main stakeholders. YIT shows are important when informing inves- Brand Values YIT’s fundamental mission is to build and maintain good living environments. Its work can be seen every day where people live; at home, school, work, in industry and on trips. The Group creates new solutions and main- tains the basic technical structures of life. The slogan, ‘Together we can do it’, is YIT’s promise of service, cooperation and partner- ship characterized by open communications and confidentiality. YIT seeks a long-term approach in all Market structures of communities – has remained The operational concept is to help cus- its operations, which is also reflected in the YIT is the leading service company in the unchanged. tomers to invest productively and maintain Group’s service chain spanning over the entire Nordic countries focused on building and Two major Finnish construction companies value for their investments. The service chain life-cycle of investments, and in maintaining maintaining technical structures for the mod- YIT and Perusyhtymä formed the YIT Group in encompasses the entire life-cycle of projects, the value of customers’ investments by being ern living environment. YIT’s local employees 1987 and since then YIT has grown through from design and implementation to mainte- close to its customers. YIT maintains a policy build good living environments for people in several acquisitions. Huber Oy, a Finnish nance and development. YIT’s operating meth- of listening, analyzing and providing solutions association with its partners and customers plumbing contractor (est. 1879) became part of od is built on cooperation which ultimately to its customers’ changing needs and environ- in eight countries: Finland, Sweden, Norway, the YIT Group in 1995 and Calor Ab, a Swedish leads to the best service. ments. Employees operate in close cooperation Denmark, Estonia, Latvia, Lithuania and Russia. plumbing contractor (est. 1898) in 2001. with its clients and interest groups, and are Today YIT has over 400 regional offices in Furthermore, Primatel Oy offering services for Recent Developments always approachable. those countries. data & telecommunications networks became YIT has developed a completely new concept YIT’s operations are guided with shared YIT is divided into three business segments a YIT company in 2002 and a transaction with for the overall implementation of housing and values of excellence in service, well-run coop- that cover the basic structures of today’s liv- ABB was finalized in summer 2003 to add ABB living environments. An example of a recent eration, continuous learning and high perfor- ing environments. The Building Systems busi- Building Systems business in the Nordic coun- development at YIT is the community con- mance. The Group’s objective is to grow prof- ness segment offers services and systems cov- tries, Baltic countries and Russia to the YIT struction which includes four stages: themes itably and develop its operations with a long- ering the entire life-cycle of properties. The Group. creation, planning & design, developing & con- term approach. Strategic planning sets goals Industrial and Data Network Services segment struction, life style & competitiveness of the for the development of both business opera- offers maintenance and capital investment Product urban region. tions and responsible operating procedures services for industry and design, construc- YIT Corporation provides and methods. tion, installation and maintenance of telecom services for the property networks as well as IT helpdesk services and and construction sec- develops zoning and city planning together tors and developers about YIT’s profitability as deliveries of telecom connections and services. tor as well as for industry with local authorities by linking all parties an investment object. YIT can also be seen at The Construction Services portfolio comprises and telecom operators. with the development of the area, not merely all biggest fairs in the industrial sector. premises solutions for residences, business YIT builds and renovates zoning. For example, the Hista mansion and YIT’s growth target is 5-10% annually on Things you didn’t know ABOUT… premises and industry as well as construction homes and business prem- surroundings in Espoo provides thousands of average, outpacing that of the market. During and maintenances services for the infrastruc- ises as well as roads, bridg- inhabitants with an excellent opportunity to the strategic period from 2005-07, the Group YIT ture. es and other objects of develop a community which makes outdoor intends to expand its business operations both • Ragnar Krueger, the first owner of YIT infrastructure in the con- life style possible and satisfies demanding eco- through organic means and potential acquisi- Yleinen Insinööritoimisto, was also an Achievements struction business. logical needs. A new kind of environmental tions. eager collector of bird eggs. He granted YIT´s net sales, profit before taxes and order The technological exper- idea of “from cradle to cradle” is being applied The geographical strategy is to invigorate his collection, altogether 70 000 eggs, to backlog, rose to record levels in 2004. Profit tise encompasses elec- to the development of the new suburb. This and increase construction services in Russia the Helsinki University in 1962. The only before taxes grew by 40%, return on invest- tricity and illumination, new concept basically means that all materials and the Baltic countries as well as building larger collection of bird eggs is in the ment was 19.6% and net sales increased by HEPAC, fire extinguisher, used are recyclable thus reducing any waste. system and data network services in all of British Museum in London. 27% and exceeded the milestone of €3 billion. security and access control In Helsinki city YIT is developing and build- the Group’s business territories. The strategic • YIT is often perceived to be of Finnish ori- YIT is listed on the Helsinki Stock Exchange solutions, automation and ing a brown field area in Vallila, known as the objective in all business operations is to shift gin, but in fact its roots are from Sweden. and in 2004 YIT was ranked, for the second audiovisual systems. The ‘Machine Shop Area’. This exceptionally fine from pure price competition to projects and Allmänna Ingeniörsbyrån opened a time running, as the Finnish listed company Group ensures that indus- area will have new apartments, new commer- services that demand a higher level of exper- regional office in Helsinki in 1912. with the best management of investor rela- try operations are fully cial buildings and many historically unique tise, the development of the Group’s own • In the beginning of the 20th century tions. and effectively functional industrial buildings that will be restored and projects, strategic partnerships and exten- the drinking water was called “Huber” by providing investment preserved. The area will be implemented as an sive end-to-end deliveries. All this can be according to the plumbing company, who History and maintenance servic- innovative milieu combining housing, services achieved through internal Group cooperation. was mainly responsible for installation Urbanization and industrialization in the es which includes taking and work places in a newly conceived develop- Operations place emphasis on a corporate cul- the water pipes in the Helsinki region. Nordic countries gave birth to YIT, with a his- full responsibility for the ment project. ture focusing on service and quality stemming • Today YIT employs approx. 22,000 people. tory dating back to 1912, when a Swedish entire operation of a pro- YIT’s community construction concept will from life-cycle expertise. New technology is In all fields of YIT business areas, YIT plans company based in Stockholm, Allmänna duction contract on a long- provide inhabitants with housing solutions deployed rapidly and innovatively. to increase job opportunities at all its Ingeniörsbyrån, established its regional term partnership basis. YIT suitable for their ‘life style’. Municipalities Business operations have both direct and locations in the very near future for new office in Helsinki. Since then operations have designs, constructs, installs receive tools to improve and strengthen their indirect economic effects on interest groups graduates and professionals. evolved in step with global development, but and maintains data and ‘competitiveness and attractiveness of urban and society. When taking on corporate respon- its mission – to build and maintain the basic telecom networks. region’. YIT is developing the city district of sibilities, YIT safeguards the competitiveness www.yit.fi

106 Superbrands Finland 107 The ‘themes creation’ was first used in Pakkalanrinne that is part of the rapidly grow- and continuity of the company’s own opera- the Espoonkartano project, where the themes ing Aviapolis area together with the City of tions. To develop its services and operations, were social, esthetic, and safe. The themes Vantaa. The Public Private Partnership model YIT seeks to better identify and understand chosen emerge from the 9000 year old cultur- will enhance competitiveness when being customer needs. Quality standards take into al history of the area, characteristics and grow- used in the construction of e.g. public services. account the quality of materials, processes ing needs of customers. The key element of and workmanship as well as health, safety the esthetics is the history of the area based Promotion and environmental perspectives. Technological on agriculture, which dates back to the foun- YIT’s people coupled with their professional development is supported by networking with dation of the King’s estate in 1556. A communi- skills are the most important promotion chan- leading companies and research institutions in ty of about 5000-7000 inhabitants is planned nel when executing projects with its custom- various fields. In its administration and opera- for the area. ers. Personal selling and planning together tions control, YIT complies with its adopted At the ‘planning & design’ stage YIT goes with customers form the basis for success- corporate governance recommendations. deeper into urban design and seeks a strate- ful results. Company presentations and road gic partnership with its main stakeholders. YIT shows are important when informing inves- Brand Values YIT’s fundamental mission is to build and maintain good living environments. Its work can be seen every day where people live; at home, school, work, in industry and on trips. The Group creates new solutions and main- tains the basic technical structures of life. The slogan, ‘Together we can do it’, is YIT’s promise of service, cooperation and partner- ship characterized by open communications and confidentiality. YIT seeks a long-term approach in all Market structures of communities – has remained The operational concept is to help cus- its operations, which is also reflected in the YIT is the leading service company in the unchanged. tomers to invest productively and maintain Group’s service chain spanning over the entire Nordic countries focused on building and Two major Finnish construction companies value for their investments. The service chain life-cycle of investments, and in maintaining maintaining technical structures for the mod- YIT and Perusyhtymä formed the YIT Group in encompasses the entire life-cycle of projects, the value of customers’ investments by being ern living environment. YIT’s local employees 1987 and since then YIT has grown through from design and implementation to mainte- close to its customers. YIT maintains a policy build good living environments for people in several acquisitions. Huber Oy, a Finnish nance and development. YIT’s operating meth- of listening, analyzing and providing solutions association with its partners and customers plumbing contractor (est. 1879) became part of od is built on cooperation which ultimately to its customers’ changing needs and environ- in eight countries: Finland, Sweden, Norway, the YIT Group in 1995 and Calor Ab, a Swedish leads to the best service. ments. Employees operate in close cooperation Denmark, Estonia, Latvia, Lithuania and Russia. plumbing contractor (est. 1898) in 2001. with its clients and interest groups, and are Today YIT has over 400 regional offices in Furthermore, Primatel Oy offering services for Recent Developments always approachable. those countries. data & telecommunications networks became YIT has developed a completely new concept YIT’s operations are guided with shared YIT is divided into three business segments a YIT company in 2002 and a transaction with for the overall implementation of housing and values of excellence in service, well-run coop- that cover the basic structures of today’s liv- ABB was finalized in summer 2003 to add ABB living environments. An example of a recent eration, continuous learning and high perfor- ing environments. The Building Systems busi- Building Systems business in the Nordic coun- development at YIT is the community con- mance. The Group’s objective is to grow prof- ness segment offers services and systems cov- tries, Baltic countries and Russia to the YIT struction which includes four stages: themes itably and develop its operations with a long- ering the entire life-cycle of properties. The Group. creation, planning & design, developing & con- term approach. Strategic planning sets goals Industrial and Data Network Services segment struction, life style & competitiveness of the for the development of both business opera- offers maintenance and capital investment Product urban region. tions and responsible operating procedures services for industry and design, construc- YIT Corporation provides and methods. tion, installation and maintenance of telecom services for the property networks as well as IT helpdesk services and and construction sec- develops zoning and city planning together tors and developers about YIT’s profitability as deliveries of telecom connections and services. tor as well as for industry with local authorities by linking all parties an investment object. YIT can also be seen at The Construction Services portfolio comprises and telecom operators. with the development of the area, not merely all biggest fairs in the industrial sector. premises solutions for residences, business YIT builds and renovates zoning. For example, the Hista mansion and YIT’s growth target is 5-10% annually on Things you didn’t know ABOUT… premises and industry as well as construction homes and business prem- surroundings in Espoo provides thousands of average, outpacing that of the market. During and maintenances services for the infrastruc- ises as well as roads, bridg- inhabitants with an excellent opportunity to the strategic period from 2005-07, the Group YIT ture. es and other objects of develop a community which makes outdoor intends to expand its business operations both • Ragnar Krueger, the first owner of YIT infrastructure in the con- life style possible and satisfies demanding eco- through organic means and potential acquisi- Yleinen Insinööritoimisto, was also an Achievements struction business. logical needs. A new kind of environmental tions. eager collector of bird eggs. He granted YIT´s net sales, profit before taxes and order The technological exper- idea of “from cradle to cradle” is being applied The geographical strategy is to invigorate his collection, altogether 70 000 eggs, to backlog, rose to record levels in 2004. Profit tise encompasses elec- to the development of the new suburb. This and increase construction services in Russia the Helsinki University in 1962. The only before taxes grew by 40%, return on invest- tricity and illumination, new concept basically means that all materials and the Baltic countries as well as building larger collection of bird eggs is in the ment was 19.6% and net sales increased by HEPAC, fire extinguisher, used are recyclable thus reducing any waste. system and data network services in all of British Museum in London. 27% and exceeded the milestone of €3 billion. security and access control In Helsinki city YIT is developing and build- the Group’s business territories. The strategic • YIT is often perceived to be of Finnish ori- YIT is listed on the Helsinki Stock Exchange solutions, automation and ing a brown field area in Vallila, known as the objective in all business operations is to shift gin, but in fact its roots are from Sweden. and in 2004 YIT was ranked, for the second audiovisual systems. The ‘Machine Shop Area’. This exceptionally fine from pure price competition to projects and Allmänna Ingeniörsbyrån opened a time running, as the Finnish listed company Group ensures that indus- area will have new apartments, new commer- services that demand a higher level of exper- regional office in Helsinki in 1912. with the best management of investor rela- try operations are fully cial buildings and many historically unique tise, the development of the Group’s own • In the beginning of the 20th century tions. and effectively functional industrial buildings that will be restored and projects, strategic partnerships and exten- the drinking water was called “Huber” by providing investment preserved. The area will be implemented as an sive end-to-end deliveries. All this can be according to the plumbing company, who History and maintenance servic- innovative milieu combining housing, services achieved through internal Group cooperation. was mainly responsible for installation Urbanization and industrialization in the es which includes taking and work places in a newly conceived develop- Operations place emphasis on a corporate cul- the water pipes in the Helsinki region. Nordic countries gave birth to YIT, with a his- full responsibility for the ment project. ture focusing on service and quality stemming • Today YIT employs approx. 22,000 people. tory dating back to 1912, when a Swedish entire operation of a pro- YIT’s community construction concept will from life-cycle expertise. New technology is In all fields of YIT business areas, YIT plans company based in Stockholm, Allmänna duction contract on a long- provide inhabitants with housing solutions deployed rapidly and innovatively. to increase job opportunities at all its Ingeniörsbyrån, established its regional term partnership basis. YIT suitable for their ‘life style’. Municipalities Business operations have both direct and locations in the very near future for new office in Helsinki. Since then operations have designs, constructs, installs receive tools to improve and strengthen their indirect economic effects on interest groups graduates and professionals. evolved in step with global development, but and maintains data and ‘competitiveness and attractiveness of urban and society. When taking on corporate respon- its mission – to build and maintain the basic telecom networks. region’. YIT is developing the city district of sibilities, YIT safeguards the competitiveness www.yit.fi

106 Superbrands Finland 107