Sunburn, Asia's Largest Music Festival Turns on the October

Sunburn, Asia’s largest music festival turns on the October By : INVC Team Published On : 23 Sep, 2012 07:45 PM IST

Kulbir Kalasi,,

INVC,,

Chandigarh,,

Percept Ltd, India’s leading Entertainment, Media and Communications conglomerate, announced Sunburn festival’s debut in Noida slated on October 7, 2012. Sunburn, Asia’s # 1 and world’s # 9 (CNN.com) Electronic Dance Music (EDM) festival is all set to debut in Noida oﬀering an ultimate lifestyle festival experience with a series of the world’s greatest artists as well as high energy crowd. For the ﬁrst time, world’s #7 Superstars DJ, DJ Afrojack will be performing at Sunburn Noida 2012.

Chandigarh will rock to a high decibel Sunburn pre party being held in association with Red Bull Flight Club on 28th September at Blue Blazer. Tristan Garner one of the most talented DJ/ producers of the new French generation along with Shaan will play at the venue as a curtain raiser for the main event. Punjab being a state of musicians & music lovers has a huge appetite for EDM. Keeping into consideration the proximity of the state, there is a large interest and participation expected from here for Sunburn Noida. Special buses will also be shuttled between Noida and New Delhi on 7th October for the festival.

The festival will have two huge stages that will see the best DJ’s performing making the crowd groove and sway to their beats. Besides DJ Afrojack being the headliner, there will be the ever-eclectic MOGUAI & the dynamic duo of Prok & Fitch performing for Sunburn Noida 2012. Canadian prodigy & 26th IDMA's “Best Break Through artist” Arnej will be setting the exhilarating tone for the festival. To add a pinch of psychedelic, joining the carnival are the very famous Psy trance band, coming all the way from Israel – ASTRAL PROJECTION! India’s #2 DJ Pearl will set the main stage on fire with her breath taking sets. DJ MAG India’s # 1 Arjun Vagale along with Ash Roy & MASH will be spinning some of the best tech house tunes out there. India’s youngest DJ, DJ Shaan will create the finest electronic dance music setting the stage ready for AFROJACK’s protégé Bobby Burns on the main stage. India’s renowned DJ’s Pearl, Arjun Waghale, Nishant, Ash Roy and Mash will also set the stage on fire whereas Nikhil Chinnappa will host as well as perform and ignite the carnival spirit. As the most awaited highlight of every sunburn fest till now the Noida edition will also have a Sunburn Post party being held immediately post the main festival.

Sunburn Noida 2012 will debut at the scenic Unitech Golf Course and Country Club starting from 3 pm. The theme for the festival will be “Carnival – Wear your Sunburn Look” and spur the crowd to come in their vibrant, colorful & weirdest best. The idea is to make people wear their wackiest imagination & exuberate their craziest style quotient. There will be an interesting Sunburn Noida line which will be launched in association with prominent designers Noida line especially for this festival. These will be showcased at the festival and can be brought at the venue.

Mr. Shailendra Singh, Joint Managing Director, Percept Ltd quoted” “Percept has been a pioneer in communication and entertainment business and believes that the strength of a business lies in understanding its consumers. Sunburn in its 6th year is the only Indian entertainment property with fan www.internationalnewsandviews.com base that spreads across the country. Nothing except cricket and Bollywood has ever brought together people from varied backgrounds. We truly believe that sunburn will provide a platform to the people of the country to unite in north India, through the medium of electronic dance music. Sunburn will mark the beginning of the festival season every year in India.”

Sunburn will provide its patrons not only the best of the music and artists from all over the world but also state of the art technology & eﬀects that makes it a visual delight par excellence. Strategic introduction of added attractions like Liquid Nitrogen Bursts, CO2 Cannon, Cryo-Borg, Pyrotechnics, LED Mesh, Spray Guns, 3D projection Mapping and much more will become the intrinsic part of the various artist acts.

Sunburn festival is Asia’s Premiere Electronic Dance Music (EDM) Festival. This ultimate lifestyle experience is an annual property of Percept which was inaugurated in 2007 in Goa. This 3-Day fest is a synergy of music, entertainment, food, shopping and lifestyle that attracts music tourism in Goa. In the past ﬁve years of existence, Sunburn has brought together renowned Indian and International DJs to entertain crowds of more than a lakh over a three day period in December. Some of the previous global EDM stalwarts that have performed at Sunburn include Armin Van Buuren, Axwell, Above & Beyond, Paul Van Dyk, Avicii, Skazi, Infected Mushroom, Pete Tong, Dash Berlin to name a few.

It caters to a wide Indian and International audience and showcases India as a Dance Festival destination to the world. Its been voted as the best live Entertainment Event of the Year 2008 & 2010 and the best festival of the year 2011 at the WOW Awards. After reigning the electronic dance music scene for the last 5 years, Sunburn was held in Mumbai in April 2012 and will be held in Colombo, Sri Lanka on 6th Sept.

Held in the heart of Candolim beach the attendance of the festival always witnessed a mix of 90 % Indians and 10 % foreigners during its various editions. Sunburn has the history of being a clean entertaining event .Supported by the Goa Tourism board and Ministry of law enforcement, Sunburn have been staunchly abiding by all the rules and guide lines setup for the smooth running of the festival. Sunburn has always been taken the pride of being a drug free zone since its inception in Goa and its subsequent editions in Mumbai & Colombo. Additional security in terms of Local Police and private security guards have always enforced strict vigil when the festival is going on. It’s been a regular process with Anti Narcotic cell conducting a due diligence every day before and during the event. Extreme measures are being taken for Sunburn Noida as well with immaculate ground planning, eﬃcient crowd & traﬃc movement, disaster management, Health & safety as well as consumption free zone from illegal substances. This year Sunburn will be held in Goa again from 27th – 29th December 2012. Over the next 12 months Sunburn is all set to rock in Dubai, Jakarta & Singapore.

URL : https://www.internationalnewsandviews.com/sunburn-asias-largest-music-festival-turns-on-the-october/

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