WAM ANNUAL REPORT 2011

The West Australian Music Industry Association Inc. ABN 19 395 503 276

Level 1, 58 James Street, NORTHBRIDGE WA PO Box 171 NORTHBRIDGE WA 6865

Phone: +61 (0)8 9227 7962 Regional WA Toll Free: 1800 007 962 Fax: +61 (0)8 9328 7711 Email: [email protected] Web: wam.asn.au

The West Australian Music Industry Association Incorporated

WAM 2011 STAFF Paul Bodlovich - Chief Executive Officer Michael Jeffrey - Business Manager Nigel Bird - Regional Officer Daphne Tan - Projects Officer Kris Dimitroff - Education Officer Claire Hodgson - Administration Brooke Kelly - WAMi Festival Director 2011 Justine Thornley - Communications Officer

WAM 2011 BOARD OF DIRECTORS Dan Minchin - President Andrew Zell - Vice-President Colin Briggs - Treasurer Louise Ardagh – Secretary David Hyams Mark Hough Noah Shilkin Callum Moncrieff Simon Reed Daniel Romeo Susan Clarke Joel Quartermain

WAM, the West Australian Music Industry Association Inc., exists to develop the Western Australian contemporary music industry/ WAM is a non-profit membership based association.

WAM gratefully acknowledges the assistance of the State Government of Western Australia through the DEPARTMENT OF CULTURE AND THE ARTS

WAM is also assisted by the Commonwealth Government through AUSTRALIA COUNCIL FOR THE ARTS

CONTENTS 1. President’s Report - Dan Minchin ...... 1 2. Chief Executive Officer’s Report - Paul Bodlovich ...... 4 3. Business Report - Michael Jeffrey...... 7 4. Policy and Advocacy - Paul Bodlovich...... 8 5. International - Paul Bodlovich...... 9 5.1 MIDEM (Cannes, France)...... 9 5.2 South by Southwest (Austin, Texas)...... 9 5.3 CMJ Music Marathon (New York) ...... 9 5.4 WAMi Festival (Perth, Western Australia)...... 9 6. Membership Report - Claire Hodgson ...... 10 6.1 Memberships & Member Numbers ...... 10 7. Communications Report - Justine Thornley ...... 11 7.1 WAM Website...... 11 Visitors...... 11 7.2 Visitor Statistics ...... 12 Browser ...... 12 Mobile...... 12 Location ...... 12 7.3 Social Media...... 13 linkd.in/westaustralianmusic...... 13 twitter.com/musicwa...... 13 youtube.com/musicwa ...... 14 facebook.com/musicwa...... 16 Google Places ...... 17 myspace.com/musicwa...... 17 7.4 WAM eNews...... 18 Distribution...... 18 New Membership Benefits ...... 18 8. WAM LaunchPad - Justine Thornley ...... 13 9. WAM Music Compilations - Justine Thornley ...... 15 9.1 Sounds of Wiluna ...... 15 9.2 Kiss My WAMi 2011 ...... 16 10. WAM Workshops - Daphne Tan ...... 17 10.1 2011 WAM Workshop Series...... 17 10.2 2011 WAMi Festival Music Business Conference ...... 17 11. WAM ‘Schools Alive!’ Report - Kris Dimitroff ...... 18 11.1 Concert / Workshop Incursions...... 19 12. AmpFest Report - Kris Dimitroff ...... 20 13. Regional Report - Nigel Bird ...... 21 13.1 Sounds of Wiluna Recording Project ...... 21 13.2 Wheatbelt Contemporary Music Touring Circuit - Pilot Project...... 22 13.3 Sounds of Tom Price and Paraburdoo (2012)...... 22 13.4 WAMi Festival Regional 2011...... 22 13.5 WAM Song of the Year...... 22 13.6 Other Regional Activities ...... 23 14. WAMi Festival 2011 - Brooke Kelly ...... 24 14.1 Festival Overview ...... 24 14.2 WAMi Award Nominations & Winners...... 26 Public Voted Awards...... 26 Craft Awards ...... 27 Industry Voted Awards...... 27

15. WAMi Festival Workshops - Daphne Tan ...... 29 15.1 Attendance ...... 29 15.2 WAMi Festival Workshop Highlights ...... 29 Festival Pitch Panel ...... 29 Workshop Content ...... 29 Networking...... 30 WAMi Festival Workshop Speakers ...... 31 15.3 Sponsors ...... 31 16. WAM Song of the Year 2011 - Daphne Tan...... 32 16.1 Entries ...... 32 16.2 Sponsors ...... 33 16.3 Awards Night ...... 33 16.4 Grand Prize Winner ...... 33 16.5 Nominees and Winners ...... 34 17. Sunday Bands In The City - Daphne Tan...... 35 17.1 2011 Schedule ...... 35 17.2 2011 Festival of Christmas ...... 35 18. one40william - Daphne Tan ...... 36 18.1 2011 Schedule ...... 36 19. Financial Statements - Year Ended 31 December 2011...... 37 19.1 Auditor’s Report...... i 19.2 Statement by CEO...... iii Statement of Financial Position...... iv Statement of Comprehensive Income ...... v Cash Flow Statement...... vi Notes to the Financial Statements ...... vii

The West Australian Music Industry Association Inc. 1. PRESIDENT’S REPORT - DAN MINCHIN

As I sit down to write a report on the year that was, Gotye’s song “Somebody That I Used To Know” has just hit number one on the US Billboard Chart.

Members may well ask: Why start the annual report of a WA contemporary music-focused body with a reference to a song by a Belgium-born, Melbourne-based performer which features a guest vocalist from New Zealand? It’s because, for me, it is the epitome of how a hit can be made today, and how much things have changed.

To begin with, “Somebody That I Used To Know” is built around a sample, with a xylophone riff and a handful of loops. It was originally released in Australia on an independent label, took off through live performance and was supported by a stunning video (167.6 million YouTube views). Around the time it hit number one on Triple J’s Hottest 100, it was covered by Canadian collective Walk Off The Earth – in which five people performed the song on one guitar (92.4 million views). It was then covered on NBC shows “The Voice” and “Glee”, and spent 14 weeks climbing the charts to number one (has sold 4.5 million units).

This story reflects what is possible this decade for an independent artist recording in his parents’ barn on the Mornington Peninsula. Success came through a complex mix of live performance, collaboration, channel variety, licensing and reality TV. All that, of course, is wrapped around a great song – which is as important as it has ever been.

Against this backdrop, we can again celebrate the emergence or consolidation of some great WA acts. Drapht, John Butler, Birds of Tokyo, Johannes Luebbers and Gyroscope featured as nominees or winners at the APRA Awards; Eskimo Joe, Drapht, the Panics, John Butler and the Waifs popped up at the ARIAs. Overseas, breakthrough artists like Grace Woodroofe and Tame Impala hit the US along with older hands the Chevelles and Dom Mariani.

Interestingly, while many stats tell the generally gloomy tale of the disrupted music value chain, Australia in 2011 passed Canada to become the sixth biggest music market in the world. IFPI (International Federation of the Phonographic Industry) figures showed performance revenue rose 4.9% to $905 million. Synchronisation, which was included for the first time, grew 5.7% in 2011 to $342 million – it now accounts for 2% of all global recorded music sales.

WAM aims to assist participants in the WA contemporary music scene to navigate the new rules of the industry. While our market is small and isolated, it consists of a wide variety of songwriters, recording engineers, producers, technical crew, managers, labels, venues, teachers, media, retailers and more – and all are, in some way, pursuing commercial and / or artistic success. The buzz around Perth and the State is that exciting and diverse original music, in which WA has a long history of punching above its weight, continues to thrive and prosper. Some key indicators monitored by WAM reflect an interesting dynamic, which shows steady growth in live performances and local releases (see section 8 - WAM Launchpad).

WAM Annual Report 2011 Page 1 April 30, 2012 The West Australian Music Industry Association Inc.

WA Gig Totals: 2010 in 9,444, 2011 in 10,050. WA Gig tracking performed by Claire Hodgson

WAM finalised a new Strategic Plan in 2011, which provides a blueprint by which we will develop the WA contemporary music industry. Under this plan, we have set the ambitious vision of doubling the size (in economic terms) of the WA contemporary music industry in 10 years. For that to happen, we will invest our scarce resources in creating opportunities, building knowledge, making connections and representing stakeholder interests. Along with the top line economic growth measure, we will track the following key goals:

1. drive growth and diversification of the industry’s revenue base;

2. increase the number of commercially viable music businesses including managers, record labels and publishers; and

3. grow the consumer base for Western Australian music.

This is far from empty rhetoric. To quote Bob Gordon in the forward to the Strategic Plan: “ … WAM is working hard on enabling those who play and work in the music business to keep on doing so. Not everybody gets to be rock stars, but musicians have a right to work and WAM is there behind them.”

In getting on with implementing our Strategic Plan, we gratefully acknowledge the ongoing support of the Department of Culture and the Arts. WAM has recently signed a new triennial agreement for core (and some project) funding with DCA, which reflects both the Government’s continuing support of contemporary music and also the esteem in which WAM is held. DCA is more than just a funder. The department’s officers and leadership took an active interest in the development of our plan. In 2011 we particularly enjoyed the opportunity to participate in the department’s program to develop measures of “public value” created through its investment. This initiative is designed to improve and demonstrate the impact organisations like WAM can have on the community at large; impact which those within the industry know extends well beyond record or door sales.

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One example of broader community impact is WAM’s successful partnership with the Mental Health Commission. In 2011 we continued our partnership in which MHC supported the Song of the Year competition. The Commission, for its part, values WAM’s events as a channel to Australians living with mental illness. The success of this partnership was recognised when WAM and MHC won a State ABaF Award (the Australian Business and Arts Foundation).

Mutually-beneficial partnerships of this nature help WAM sustain and build its financial capacity to make a difference. In 2011 we are pleased to report a return to a (small) surplus on steady revenue. This performance reflects the tight financial control exerted by Paul and the team. It also reflects the consistently challenging funding environment for cultural organisations – particularly in recent years when funding and donations to community organisations across the board has declined. The Board believes, however, that in coming years we can grow WAM’s financial capacity by demonstrating real impact, fostering close relationships across the State, and delivering value to members.

WAM’s Strategic intent, government and corporate partnerships, and range of programs all boil down to the effect we can have on individuals; the audiences, performers, songwriters and all those people behind the scenes. Many of those people are WAM members, who see value in joining our organisation. In coming years we look forward to strengthening the value we offer to members and expanding our membership base.

As is reflected in some of my comments above, the Board remains focused on the things we can do to improve our organisation and grow its impact. But it is important to remember that, with a little over $1 million a year, WAM connects with people all over this massive State and is consistently recognised for having catalysed many music careers.

This leverage is not achieved by accident. It requires leadership, skill and commitment. Many people donate their time to WAM voluntarily, and those that are paid to work for WAM routinely go above and beyond the call of duty. I would like in particular to recognise the contribution of the WAM Board members. In recent years we have built a team which has the organisation and industry at heart, a shared vision, and a commitment to governing WAM as best we can.

Our long-serving Treasurer, Colin Briggs, has elected to make 2011 his last. Over seven years, Colin has worked closely with Paul to ensure tight and transparent control of our financial resources. He has also brought real rigour, pragmatism and character to WAM’s Board meetings. On behalf of WAM, I would like to thank Colin for his outstanding contribution.

We also farewell Paul Bodlovich, who led WAM with passion, professionalism and aplomb since 2002. As shown by key indicators like financial performance, staff turnover and the enduring success of events like the WAMIs, Paul has built an organisation which is stable, secure and effective. Those adjectives might sound bland, but they describe just about the most important legacy any person can leave in an arts organisation.

I don’t want to sign off with backward-looking sentiments. There is real excitement amongst WAM’s Board members – custodians of this unique organisation – about the years ahead. I believe we have created an important Strategic Plan, made an exceptional hire into the CEO role with Wendy Were, and have the staff and program around which to write a new chapter in this 25-year-old story.

Dan Minchin, WAM President

WAM Annual Report 2011 Page 3 April 30, 2012 The West Australian Music Industry Association Inc. 2. CHIEF EXECUTIVE OFFICER’S REPORT - PAUL BODLOVICH

It is my pleasure to present to WAM’s members and stakeholders this, my 11th and final annual report at the helm of WAM. I’m very proud of the time that I have spent here, and have great faith in the culture of WAM to see the growth and increased goodwill that the organisation has seen over the past decade continue and increase over the decade to come. WAM celebrates its 25th anniversary in 2012, and there is no doubt that the best times are still ahead. 2011 was the third and last year of our 2009 –11 triennial business plan and funding cycle. At the same time, the planning for the subsequent three years was a major activity right throughout the year. I think that one of the most pleasing aspects of the past decade is the fact that the ongoing planning process is now inscribed into the culture of the organisation, and both the Board and staff groups separately and together are engaging more and more in a shared strategic view of WAM and its place in the world. This growing maturity as an organisation is a critical aspect of development and bodes well for the contemporary music industry in Western Australia as WAM becomes more proactive in seeking to achieve a positive growth impact on the music industry economic value chain in this state. WAM’s financial result in 2011 was a marginal turnaround from the previous year with a small surplus realised. At just over $3000, on a turnover of $1.1 million this demonstrates once again the extremely tight financial context in which WAM continues to exist. The resultant Members’ Equity ($85 000) sits somewhat below where it was hoped to be at the start of the triennium, however the long term trend is upwards and therefore a positive result. Cashflow remains very strong, with no issues at all through the year and none anticipated into 2012. WAM had $137 895 on hand at December 31. Worth noting too, is the shift within the organisation towards a mindset that should see these extremely tight times become a thing of the past through analysis and prioritisation of revenue sources. During the year, the Board sought improvements in WAM’s financial reporting to ensure that the information being received and acted upon is the best quality and most timely possible. In addition financial processes organisation-wide have been standardised and streamlined. This is in line with a range of measures that are being implemented to ensure that WAM’s practises are of the highest standard, and brings complete confidence for all of our stakeholders that the organisation is in the best possible shape at all times. These measures include a defined schedule of strategic reviews of various aspects of the business. I’d like to thank those involved in the work that was undertaken – Finance Committee members Colin Briggs and Andrew Zell and staff members Michael Jeffrey and Tiffany Hill for their efforts in what has been a substantial project. Implementation commenced late in 2011, and from the commencement of 2012 this system will be fully in place. As always, there are a number of highlights that define the year.

• 2011 saw the Australian presence (artists and businesses) reach a high at the CMJ Music Marathon in New York in October, and finally fulfil the vision that I had for the event following my first attendance back in 2005. Through the partnership with Sounds Australia, Australian bands were afforded profile that was in excess of anything that other countries were able to muster. For the sole WA artist attending, Grace Woodroofe, the extra opportunities that we created were critical in helping her and her management team generate the media and industry interest that makes investment in such activities make business sense. It is my hope that WAM will continue to provide this support through this and other global events such as South by Southwest, The Great Escape and MIDEM.

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• The WAMis were again a wonderful success, and Brooke Kelly’s first year as Festival Director (albeit with a far too short led time) set the scene for some great years ahead. In particular, the establishment of a week long base at The Bakery was a great success, and hopefully in 2012 we will see some more embracing of the genre showcases by Perth music fans who were given the opportunity to see quality performances across a wide range of genres throughout the week. Congratulations to all of the winners of WAMi Awards and to the three inductees into the WAM Hall of Fame – Shaun O’Callaghan, Pete Carroll and The Waifs.

• The WAM workshop program was piloted with great success in 2011. Well over 1000 people attended workshops in a program that included local, national and international experts waxing lyrical on all manner of topics. The program essentially came to being as an extension of the WAMi Conference across the whole year, and the response and feedback from members has suggested that we are absolutely on the right track. 2011 was an interesting year for advocacy, and in particular with respect of the two key groups through which WAM connects with broader interest groups. The WA Chamber of Culture and Arts, in its first year after emerging from the WA Arts Federation, has been extremely active in raising awareness with the highest levels of government about issues within the arts. Under the leadership in particular of Sam Walsh and Jude Van Der Merwe, WACAC will grow to become an extremely important voice for the creative community over the coming years. During 2011 I have been acting as Convenor for the Cultural Executives’ Group, a sub-committee of the WACA Board. The Australian Music Industry Network had a year of great achievement, with the most significant being the deal struck with Virgin Airlines to remove the spectre of excess baggage charges for touring musicians. On the flipside though, AMIN was unsuccessful in seeking Key Organisations funding from the Australia Council for the Arts, and finished the year with a challenge ahead to maintain the network as a functioning and valuable organisation.

Once again we have been tracking metrics in order to establish success against our organisational goals. Goal 1 — At the end of 2011 WAM will have contributed demonstrably to industry development

Here, we have measured our direct investment into the industry, which saw us spend $204 106 in artist fees (the majority) as well as production costs. This was down 19% on 2010 ($250 482) but almost exactly the same as 2009 ($204, 417). This figure is significant, representing around a third of WAM’s non-wage expenditure and demonstrates clearly that we are directly impacting on employment opportunities for musicians. In addition, local artist performances were up with 10,050 for the year (9444 in 2010), or 193 per week; and product releases were also up from the 353 in 2010 at 369; nearly 7 per week. Goal 2 - At the end of 2011 WAM will have a larger and better-engaged member base

Overall, our member numbers at the end of 2011 (379) were up on the same time a year before (320), and the proportion of database listings that are WAM members came in at 25% (18% in 2010). These are excellent results, reflecting the ongoing improvement in our member engagement. WAM’s new CEO will have the task of reviewing WAM’s membership structure. Goal 3 — At the end of 2011 WAM will be a stable and sustainable organisation

The two key measures here relate to the bottom line equity of the organisation (up from 2010 but marginally behind where we anticipated being at the start of the three year period), and the diversification of our revenue sources. On the latter, 2010 was a watershed year with the proportion of revenues from the Department of Culture and the Arts dropping from 72% to 56%, and an increase in Earned Revenues from 14% to 35%. Sponsorship and philanthropic income remain below target (10%

WAM Annual Report 2011 Page 5 April 30, 2012 The West Australian Music Industry Association Inc. vs 22%) and it is in this area that we will focus considerable effort in 2011. This diversification of revenue sources is simply good business practise and will, over time, ensure that WAM is sustainable regardless of political and economic It’s worth repeating a passage from my report from last year, namely that it is through ensuring that we are effectively measuring our impact as an organisation that we will grow and develop our business into one that has an unequivocal role in the cultural and economic landscape of the Western Australian community. This statement continues to reflect the culture that WAM s developing; one which places importance on delivering outcomes, understanding how well we are doing in achieving that, and looking to improve it. Staff movement was minimal in 2011. In fact, it was non-existent although both myself and Daphne Tan resigned to take effect early in 2012. Its fair to say that the high staff retention rate reflects well on all involved as we have a culture that people enjoy being part of, and a purpose that they are passionate about. I wish to thank all of our partners and supporters for their contribution throughout the year. Of particular note during 2012 was a significant increase in sponsorship for the WAMi Festival with cash sponsorships jumping from under $20 000 in 2010 to just under $50 000 in 2011. Our partners are all referred to in detail elsewhere in this annual report, however I do wish to acknowledge the ongoing support of our single largest contributor, the state government of Western Australia through the Department of Culture and the Arts; as well as that collective group without who’s ongoing financial support everything we do would mean nothing, and in this of course I am referring to our 600 or so members. I also wish to thank WAM’s Board for volunteering their time, expertise and experience throughout the year. 2011 saw some fantastic Board engagement, in particular in the development of our strategic and business plans, and the review and improving of our governance structures. I would like to draw especial attention to the work of Dan Minchin as President, who will leave a lasting legacy through his direction and leadership in the improvement of our strategic outlook. I have certainly learnt much from Dan over this time.

As noted above, WAM’s staff remained totally stable during 2011, and I wish to thank all of our staff as WAM can only achieve the vision of the Board through having a staff group dedicated to achieving WAM’s purpose “to develop the Western Australian contemporary music industry. The core staff group is supplemented throughout the year with contract staff, casual staff, interns and volunteers all of whom are essential to WAM’s operation. In closing, I’d like to return to the top and say farewell. Over the past ten years I have learnt an incredible amount, met many extraordinary people, formed lifelong friendships, and hopefully along the way left WAM a better place than when I walked in the door on January 29, 2002. WAM has an important place in the music industry locally, nationally and globally, and can contribute much to the broader West Australian community. I look forward to looking in from time to time, and seeing the amazing things that this organisation will achieve over the coming decade. Paul Bodlovich, Outgoing CEO 30 January, 2012

WAM Annual Report 2011 Page 6 April 30, 2012 The West Australian Music Industry Association Inc. 3. BUSINESS REPORT - MICHAEL JEFFREY

WAM posted a surplus of $3,005 for the year ended December 31, meeting the financial targets in the year’s operating plan. This result was driven by improvements in the results for WAM’s major programs and projects, which all reported break-even or near-break-even performance, with the exception of the Song of the Year Contest.

Once again, the strong support of existing and new sponsors and clients including DCA, the Australia Council, the City of Perth, the Mental Health Commission, BHP Billiton, Newmont Asia Pacific, and 140William allowed WAM to support a wide range of activity.

WAM’s staffing structure was stable throughout the year, with no changes other than the addition of Tifffany Hill in an accounts role.

In early 2011, we moved back into our permanent offices at 58 James Street.

Throughout 2011, the intellectual property firm of Wray’s performed a pro bono project registering key trademarks for WAM. The registrations for WAM’s trading name and logo were accepted immediately after the end of the financial year. This represented a significant allocation of resources by Wray’s on behalf of WAM, for which the organisation is extremely grateful.

Mike Jeffrey, Business Manager

WAM Annual Report 2011 Page 7 April 30, 2012 The West Australian Music Industry Association Inc. 4. POLICY AND ADVOCACY - PAUL BODLOVICH

WAM continued to advocate on behalf of the contemporary music industry in 2011, independently and through its leadership of the Australian Music Industry Network (AMIN) and the WA Chamber of Arts and Culture (WACAC).

Federally, WAM CEO Paul Bodlovich continued in his role as Chair of the Australian Music industry Netwrok (AMIN). Through the course of the year, AMIN delivered a number of projects of national scope, and engaged with Virgin Australia to help secure a revised baggage policy for working musicians, which will have a significant impact on the financial and operational constraints faced by touring artists.

In addition, Paul Bodlovich advised the Federal Arts Minister on contemporary music industry issues as the Minister’s office developed a new federal cultural policy.

Locally, The WA Chamber of Arts and Culture executed a survey of the arts and culture sector,which will inform the new body’s approach in coming years.

WAM also developed and made available a legal resource pack to assist musicians and other industry participants.

With the resignation of CEO Paul Bodlovich, the Leader’s Summit originally planned for 2011 has been deferred until the new CEO starts in 2012.

WAM Annual Report 2011 Page 8 April 30, 2012 The West Australian Music Industry Association Inc. 5. INTERNATIONAL - PAUL BODLOVICH

In 2011 WAM continued to represent WA music at three of the world’s major international music trade events. WAM also managed financial support of Sounds Australia (a joint export initiative of the Australia Council for the Arts and the Australasian Performing Rights Association) on behalf of AMIN and jointly represented WAM and AMIN at these events.

Consistent representation at these events over a number of years has been a pivotal element in the development of WAM's brand and networks not just internationally, but also within Australia as it offers the opportunity to spend time with music industry professionals from the east coast.

5.1 MIDEM (Cannes, France) CEO Paul Bodlovich travelled to MIDEM in January. The activity undertaken included maintaining the growing international network of music industry contacts that he has built over time, and assisting with the manning of the Sounds Australia trade booth in the Palais des Festivals.

Our partnership with MIDEM saw registration and accommodation costs covered by them.

5.2 South by Southwest (Austin, Texas) WAM's WA showcase at South by Southwest (Austin, Texas) also came under the Sounds Australia banner in 2011, once again partnering with Stage Mothers to deliver the Aussie BBQ Showcase. With 4 stages now available within the BBQ venue, Maggie Mae’s (one of the largest club venues associated with SxSW), WAM delivered our showcase over 3 hours within the context of the larger Aussie BBQ. WA acts performing included Dom Mariani, Injured Ninja, The Chevelles, and The Novacaines.

These showcases generated significant buzz for the acts involved, including boosting attendances in subsequent showcases in LA. In addition. The Novocaines placed one of their songs on the soundtrack of a major movie, Scream 4.

5.3 CMJ Music Marathon (New York) WAM continued our partnership with CMJ in 2011, once again supplemented by Sounds Australia. Paul Bodlovich again wore dual WAM/AMIN hats. One WA artist – Grace Woodroofe - showcased at CMJ, receiving rave reviews from all elements of the media – everyone from bloggers to The New York Times dubbing her one of the stand-out acts of CMJ’s whole event, sparking strong industry interest from US publishers and agencies.

5.4 WAMi Festival (Perth, Western Australia) WAM’s international program once again provided substantial support to the WAMi festival’s ability to provide outcomes for local industry participants. In 2011 the WAMi Festival Workshops leveraged the networks and understanding developed at the above-mentioned events to enhance such offerings as the Pitch Panel, Industry Speed Dating Panel, and the International Touring Panel, and to launch WAM’s partnership with 88TC88, giving participants the opportunity to get their music digitally distributed in China.

This project was supported by The Department for Culture and the Arts, MIDEM, The Australian Music Industry Network (AMIN), and the CMJ Network.

WAM Annual Report 2011 Page 9 April 30, 2012 The West Australian Music Industry Association Inc. 6. MEMBERSHIP REPORT - CLAIRE HODGSON

6.1 Memberships & Member Numbers As of 31 December 2011, WAM held 365 memberships, representing a total of 718 members.

Financial membership numbers have remained steady, with October continuing to be the peak month for registration.

WAM peaked at 800 members during October 2011. The increased number of individuals being listed by new, or renewing members, is also a noticeable trend throughout 2011.

The breakdown of WAM's financial memberships are as follows:

WAM MEMBERSHIPS 2009 2010 2011 Honorary Life Members 2 3 3 0.30% 0.93% Concession Individual 17 16 30 2.59% 4.98% 8.22% Individual 215 167 154 32.77% 52.02% 42.19% Band Memberships 122 163 (representing 492 members in 2011) 38.01% 44.66% Business Memberships 13 15 (representing 39 members in 2011) 4.05% 4.01% Combined Band & Business Memberships 136 135 178 (for 2009 comparative) 64.32% 42.06% 48.77% TOTAL MEMBERSHIPS 370 321 365 TOTAL MEMBERS REPRESENTED 656 580 718

WAM Annual Report 2011 Page 10 April 30, 2012 The West Australian Music Industry Association Inc. 7. COMMUNICATIONS REPORT - JUSTINE THORNLEY

7.1 WAM Website Visitors Despite a lack of organisation/membership advertising or marketing/SEO budget, communications worked hard and continued to drive the total number of site visitors to wam.asn.au upward, increasing nearly 21% over 2010 figures to 70,501. New visitors are also up at 55.42%.

A clear peak in visits during 2011 occurs in the lead to and during the WAMi Festival, topping Saturday 28 May for WAMi Award winner announcements. wam.asn.au - Statistics 2009* 2010 2011 2010-11 % Total Visitors 44,714 58,285 70,501 20.96% Unique Visitors - 34,790 40,338 15.95% Total Page Views - 211,410 228,481 8.07% Unique Page Views - 123,381 unavailable - *Google Analytics introduced 23 July, 2009 - so full visitor stats are not available for that year.

2011 Vs 2010 Visitor Statistics 2011 represented in blue (top thicker line), 2010 in orange (bottom thinner line).

Source: Google Analytics

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7.2 Visitor Statistics For the first time, WAM is reporting on non-personally identifiable visitor statistics, including operating system, browser & country. It is envisaged our website will see major developmental changes soon, so the data presented is vital in ascertaining how & where visitors choose to engage with our website, plus gives lead to potential future advertising revenue.

Given the lack of dedicated marketing, SEO, or site analysis resources within the organisation to date, this independently gathered information is hoped to move us forward with best practices and preferred methods of engagement for virtual visitors. Currently, WAM see most desktop viewing through Firefox (Mozilla), and iOS in the mobile realm - however Android’s swiftly increasing mobile share should be noted.

*Google Analytics introduced 23 July, 2009 - so full visitor stats are not available for that year. Our dynamic aspx website was launched 17 December, 2009.

Browser 1. Firefox 2010-11 Change 29.68% 3. Internet Explorer 5. Mozilla Compatible Agent 01-Jan-2011 - 31-Dec-2011 20,922 2010-11 Change 27.05% 2010-11 Change 1.49% 01-Jan-2010 - 31-Dec-2010 18,419 01-Jan-2011 - 31-Dec-2011 19,073 01-Jan-2011 - 31-Dec-2011 1,053 01-Jan-2009 - 31-Dec-2009 3,718 01-Jan-2010 - 31-Dec-2010 21,291 01-Jan-2010 - 31-Dec-2010 268 01-Jan-2009 - 31-Dec-2009 5,576 01-Jan-2009 - 31-Dec-2009 7

2. Safari 2010-11 Change 28.63% 4. Chrome 12010-11 Change 1.56% 6. Android Browser 01-Jan-2011 - 31-Dec-2011 20,183 01-Jan-2011 - 31-Dec-2011 8,150 2010-11 Change 0.61% 01-Jan-2010 - 31-Dec-2010 14,091 01-Jan-2010 - 31-Dec-2010 3,704 01-Jan-2011 - 31-Dec-2011 428 01-Jan-2009 - 31-Dec-2009 3,156 01-Jan-2009 - 31-Dec-2009 283 01-Jan-2010 - 31-Dec-2010 0 01-Jan-2009 - 31-Dec-2009 0 Mobile 1. iPhone 2010-11 Change 159.95% 3. Android 2010-11 Change 638.96% 5. SymbianOS 2010-11 Change22.37% 01-Jan-2011 - 31-Dec-2011 3,434 01-Jan-2011 - 31-Dec-2011 569 01-Jan-2011 - 31-Dec-2011 93 01-Jan-2010 - 31-Dec-2010 1,321 01-Jan-2010 - 31-Dec-2010 77 01-Jan-2010 - 31-Dec-2010 76 01-Jan-2009 - 31-Dec-2009 43 01-Jan-2009 - 31-Dec-2009 0 01-Jan-2009 - 31-Dec-2009 4

2. iPad 2010-11 Change 916.67% 4. iPod 2010-11 Change 61.95% 6. BlackBerry 2010-11 Change -2.17% 01-Jan-2011 - 31-Dec-2011 732 01-Jan-2011 - 31-Dec-2011 183 01-Jan-2011 - 31-Dec-2011 45 01-Jan-2010 - 31-Dec-2010 72 01-Jan-2010 - 31-Dec-2010 113 01-Jan-2010 - 31-Dec-2010 46 01-Jan-2009 - 31-Dec-2009 0 01-Jan-2009 - 31-Dec-2009 2 01-Jan-2009 - 31-Dec-2009 0

Location 1. Australia 2010-11 Change 18.94% 4. Canada 2010-11 Change 122.13% 8. Singapore 2010-11 Change103.33% 01-Jan-2011 - 31-Dec-2011 60,268 01-Jan-2011 - 31-Dec-2011 773 01-Jan-2011 - 31-Dec-2011 244 01-Jan-2010 - 31-Dec-2010 50,673 01-Jan-2010 - 31-Dec-2010 348 01-Jan-2010 - 31-Dec-2010 120 01-Jan-2009 - 31-Dec-2009 11,899 01-Jan-2009 - 31-Dec-2009 38 01-Jan-2009 - 31-Dec-2009 16

2. United States 2010-11 Change 5. Russia 2010-11 Change 152.76% 9. France 2010-11 Change 11.06% 29.15% 01-Jan-2011 - 31-Dec-2011 321 01-Jan-2011 - 31-Dec-2011 241 01-Jan-2011 - 31-Dec-2011 3,261 01-Jan-2010 - 31-Dec-2010 127 01-Jan-2010 - 31-Dec-2010 217 01-Jan-2010 - 31-Dec-2010 2,525 1-Jan-2009 - 31-Dec-2009 4 01-Jan-2009 - 31-Dec-2009 21 01-Jan-2009 - 31-Dec-2009 244 6. (not set) 2010-11 Change 484.09% 10. India 2010-11 Change 67.86% 3. United Kingdom 2010-11 Change 01-Jan-2011 - 31-Dec-2011 257 01-Jan-2011 - 31-Dec-2011 235 24.17% 01-Jan-2010 - 31-Dec-2010 44 01-Jan-2010 - 31-Dec-2010 140 01-Jan-2011 - 31-Dec-2011 1,156 01-Jan-2009 - 31-Dec-2009 3 01-Jan-2009 - 31-Dec-2009 19 01-Jan-2010 - 31-Dec-2010 931 01-Jan-2009 - 31-Dec-2009 131 7. Germany 2010-11 Change 52.69% 01-Jan-2011 - 31-Dec-2011 255 01-Jan-2010 - 31-Dec-2010 167 01-Jan-2009 - 31-Dec-2009 25

Source: Google Analytics

WAM Annual Report 2011 Page 12 April 30, 2012 The West Australian Music Industry Association Inc.

7.3 Social Media WAM continues to grow it’s online networking presence and engagement, largely (though not exclusively) through twitter, which dynamically feeds headlines into facebook, linkedin & myspace. YouTube is also used to serve some event footage, and create relevant playlists – with West Australian Music videos logged by LaunchPad also playlisted there when available. linkd.in/westaustralianmusic Account created: June 2011

In June 2011, communications introduced a company LinkedIn page to our stable of social media sites. Not only aiding industry engagement, the page also provides another advertising avenue for our events - particularly professional development, and referencing for potential new staff and volunteers as required.

2011 company page views, source: linkedin.com

Activity peaked in July, due to new activity in this channel. WAM’s company LinkedIn page acquired 28 followers over 7 months in 2011, without advertising spend.

twitter.com/musicwa Account created: 26 July, 2009

2021 Followers 274 WA Bands listed - twitter.com/musicwa/music-acts-wa

2009-2011 tweet frequency graph, source: tweetstats.com

JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL Followers 2011 113 74 111 99 302 141 97 66 94 116 49 78 1,340 2021

2010 19 5 18 39 270 6 37 44 60 110 130 88 826 547

2009 ------12 28 23 29 20 10 122 -

WAM Annual Report 2011 Page 13 April 30, 2012 The West Australian Music Industry Association Inc. youtube.com/musicwa Account created: 10 July, 2010

39 Total Channel Subscribers

WAM Annual Report 2011 Page 14 April 30, 2012 The West Australian Music Industry Association Inc.

Source: YouTube Analytics

WAM Annual Report 2011 Page 15 April 30, 2012 The West Australian Music Industry Association Inc. facebook.com/musicwa Account created: 27 January, 2009

Communications acted proactively to ensure WAM’s branding and quality of presence was maintained through facebook’s page layout restructure, 10 March 2011.

During 2011, the following facebook statistics were logged:

Users JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL 2011 1,310 1,000 2,427 1,6277 3,446 16,952 8,806 12,635 10,897 14,068 10,463 4,001 87,626

Source: Facebook Insites

WAM Annual Report 2011 Page 16 April 30, 2012 The West Australian Music Industry Association Inc.

Google Places Account created: 22 Jul, 2009

13,391 Impressions (how many times users saw WAM as a local search result) 229 Actions (how many times users showed interest in WAM) 112 Clicks for more info on Google Maps 117 Site clicks

Source: Google Places myspace.com/musicwa Account created: January, 2007

Even though the social media following is largely turning to facebook, WAM continued a myspace presence, ensuring our layout remained of a professional standard after interface changes. We closed 2011 with 2400 friends, 155 more than 2010.

WAM Annual Report 2011 Page 17 April 30, 2012 The West Australian Music Industry Association Inc.

7.4 WAM eNews Distribution

LISTS 2010 2011 WAM Members (Financial) 580 718 WAM Subscribers (Non-Members) 3,126 3,356 Media - WA 275 450 Media - Interstate 263 Industry - WA 407 381 Industry - Interstate 551 Industry - International 380 398 WAM Events 1,308 2,176 Staff & Management 18 18 Indigenous 200 311 Regional 120 344 All-Ages (RAMMPAAGE) 670 796 Schools 691 843 Open Mic 126 368 WAMi Festival 1,053 1,851 Song of the Year 1,204 1,920 *TOTAL: 10,307 14,595

*Totals are a rough working metric, as people can be subscribed to more than one list.

New Membership Benefits WAM wishes to thank our new, ongoing partners offering discounts for cardholding WAM members:

Virgin Airlines Australia Wrays IP Lawyers Free 32kg checked musicians baggage, $15 Up to 1 hour free consultation. for an additional 32kg, booked at least 48 hours prior departure. Media Arts Lawyers Pty Ltd Up to 1/2 hour free consultation, plus Stage & Screen Travel discounted rates to WAM members. Exclusive discount accommodation & travel rates. Creative Legal Free initial consultation or phone advice.

WAM Annual Report 2011 Page 18 April 30, 2012 The West Australian Music Industry Association Inc. 8. WAM LAUNCHPAD - JUSTINE THORNLEY

Introduced October 2008, WAM LaunchPad is fast establishing itself as WA's premier source for launch product information, featuring new, original West Australian Music. Whether it's a new Single, EP, Album, or Music Video - find the vibe you need each month with WAM LaunchPad!

WA artists, venues, studios, managers and distributors are encouraged to send confirmed launch details for FREE inclusion on the West Australian Music Industry Association homepage. Launch items submitted by last Monday each month are also published in WAM eNews the following month.

The release and possible launch of a product sees the junction between a variety of industry sectors. WAM is collating this data to create greater awareness of industry activity, while providing standout promotional avenues for WA artists releasing musical product. The aim is to feature every original West Australian release, including vital statistics, to better tailor information and assistance to original WA music industry.

LaunchPad continued into 2011 with it’s YouTube video playlisting, showcasing music promotional videos as an uncurated, ongoing opportunity throughout the year. Publicly assessable both nationally and internationally, these lists will not only provide a convenient way to access the latest music video product in a timely manner, but also act as archives of some historical interest for years to come.

A total of 41 videos, 2:35:04 in duration, were posted in 2011.

WAM Annual Report 2011 Page 13 April 30, 2012 The West Australian Music Industry Association Inc.

# # # WAM LAUNCHPAD RELEASES 2009 2010 2011 Unspecified 16 20 29 Singles (1 - 2 tracks per release) 66 97 101 EPs (Extended Play = approx. 3 - 6 tracks per release) 125 155 137 Albums (Long Play = 7 or more tracks per release) 195 202 130 Instructional (music training material) - 1 - Music Videos 9 11 13 (promoting a music release - not live, interview, doco etc.) TOTAL 411 486 399 Music Videos YouTube playlisted by WAM 35 54 41

WAM wishes to thank CIT music industry student Will Saye, who has volunteered up to 2 hours a week since June 2011 in compiling our weekly WAM Launchpad web & gig calendar listings.

The total number of launch dates logged by WAM in 2011 was 399, averaging close to 8 releases per week across the state.

WAM Annual Report 2011 Page 14 April 30, 2012 The West Australian Music Industry Association Inc. 9. WAM MUSIC COMPILATIONS - JUSTINE THORNLEY

9.1 Sounds of Wiluna

Release Date: 7 September 2011 Quantity Released: 1,500 Distribution: Media/Industry WA, AIR-IT, 2011 Open Your Eyes Conference Project Supervisor/s: Nigel Bird The project has been delivered as part of WAM’s Regional program, Sponsors / Partners: funded by Australian Government’s Regional Arts Fund through Country Arts WA. Sounds of Wiluna is a partnership between WAM and the Wiluna Regional Partnership Agreement (WRPA). WAM would like to thank and acknowledge RPA project partners, Ngangganawili Aboriginal Health Service, BHP Billiton - Nickel West, Newmont Asia Pacific - Jundee Operations, Mega Uranium, Ivernia-Magellan Metals, Sodexo, The Shire of Wiluna and Studio Couch. WAM, The West Australian Music Industry Association, is proud to Notes: announce the launch of Sounds of Wiluna. The Sounds of Wiluna compilation CD is the product of a professional recording and song production tuition project, conducted in Wiluna by WAM and Studio Couch over 10 days in June 2011.

Wiluna is a remote town in the Mid West region of Western Australia. It is situated on the edge of the Western Desert at the gateway to the Canning Stock Route and Gunbarrel Highway, approximately 1,000kms North East of Perth. Within Wiluna exists a talented music community. Wiluna’s extreme isolation is a barrier for it’s local musicians to engage in many opportunities, afforded musicians and songwriters in capital cities and larger regional centers.

1. Bondini – Stewart Long 2. Put Your Hands Up – Black Poet (featuring Wiluna Kids) 3. Ngurra Muntjiltjarra – Clinton Farmer 4. Niu Sa Dau Sotava Na Leqa – Lavenia Ratabua, Viri Vonolagi, Kavoa Dakunimata, Nia Browne 5. Tjunna – Kelmen ‘K.P.’ Patch 6. Wiluna Town – Henry Ashwyn (S. Giles)

The Sounds of Wiluna compilation CD features six tracks, traversing the genres of Country Rock, Hip Hop, Gospel and the unmistakeable desert Reggae Rock sound by musicians based around the centre of Wiluna. In many of the songs traditional Martu Indigenous language is used in lyrical content. Combined with English and Fijian dialect, the Sounds of Wiluna CD has a truly multicultural feel.

Launch Event The Sounds of Wiluna CD was launched over two huge events in September 2011. On Wednesday 7 September, in a massive street party at the Ngangganawili Aboriginal Health Service Centre, then the official launch on Wednesday 14 September 2011, at the Queens Park Theatre Amphitheatre in Geraldton as part of Open Your Eyes, the State Regional Arts Conference. Every registered delegate received a copy of the CD.

WAM Annual Report 2011 Page 15 April 30, 2012 The West Australian Music Industry Association Inc.

9.2 Kiss My WAMi 2011 Release Date: April Quantity Released: 4,000 Distribution: National/International Media & Industry, State/National Political & WAM Members Project Supervisor/s: Brooke Kelly Sponsors / Partners: DiskBank Notes: Each year, WAM releases a compilation of West Australian music to coincide with the WAMi Festival. Kiss My WAMi is a fantastic promotional tool for WAM, the WAMi Festival and many original, WA artists. In 2011, Kiss My WAMi featured 59 tracks, 20 clips. DISC ONE - CD Audio 1. San Cisco - Golden Revolver 2. Birds of Tokyo - Plans 3. John Bennett - Old Man 4. The Chemist - Things Have Changed 5. Georgi Kay - Breakfast In Bedlam 6. Ruby Boots - Sleeping Alone 7. Sons of Rico - Miss Adventure 8. Simone & Girlfunkle - Heart Goes Pitter Patter 9. Simone Keane - Burning 10. The Joe Kings - Leave My Mind Behind 11. The Justin Walshe Folk Machine - Group Camp 95 12. Mathas - White Sugar 13. Voltaire Twins - Light Fears 14. Injured Ninja - Golden Top Mountain Journey 15. The Silent World - Interior Semiotics 16. Cal Peck and the Tramps - Kill For You 17. Kurbist Gong Band - Pacific Blues 18. Rackets and Fives - Rust Bucket 19. The Sensitive Drunks - There She Goes

20. Abbe May - Mammalian Locomotion DISC FOUR - DVD Video

1. The Brow Horn Orchestra - Don't You Wanna To DISC TWO - CD Audio Sing Forever 1. Jebediah - Lost My Nerve 2. Felicity Groom - Finders & Keepers 2. The Walkabout Boys - Cruising Down The Highway 3. Birds of Tokyo - Circles 3. The Brow Horn Orchestra - Goliath 4. San Cisco - Golden Revolver 4. Miche Suite - We're All Gonna Die 5. Split Seconds - What A Week 5. Felicity Groom - Finders & Keepers 6. MODULARMAN - Catharsis 6. Boom Bap Pow - No Pleasin' 7. Boys! Boys! Boys! - Ticky Ticky Boom 7. The Ghost Hotel - Juliette 8. Sons of Rico - Miss Adventure 8. Carl Fox - Chunky Rainbow 9. Carl Fox - The Key 9. The Panda Band - The Fix 10. Lil' Leonie Lionheart - Not Then Or When 10. Project Mayhem - Rock Up F*cked 11. Naomi Pigram Band - Hurts To Be Me 11. Red Jezabel - Bodyline 12. Abbe May - Mammalian Locomotion 12. Seams - Cabinsong 13. Schvendes - Lay The Noose 13. Knowledge Bones - Hip Rock 101 14. Pond - Annie Orangetree 14. Shimmergloom - Unfamiliar Nights 15. Voyager - Lost 15. Antonio Paul - West Coast Kids 16. Usurper of Modern Medicine - Grill Washington 16. Stereoflower - If Wishes Were Horses (Then We'd All Be Cowboys) Christ 17. Junior Bowles - Heart Of Ice 17. Emperors - The River 18. The Caballeros - Last Chance 18. Georgi Kay - Lionheart 19. Chaos Divine - One Door 19. The Novocaines - Adhere To 20. Pond - Cloud City 20. Miche Suite - We're All Gonna Die

DISC THREE - CD Audio 1. Split Seconds - What A Week 2. The Scotch of St James - Third From The Exit 3. Wolves at the Door - Your Expense 4. Diger Rokwell - Aperthy 5. Emperors - We Are Rain 6. Russian Winters - Pacific 7. Usurper of Modern Medicine - Dental Plan 8. The Devil Rides Out - Watch It Burn 9. MODULARMAN - Parthenon 10. The Witness - Stampede 11. Mala Gold - Show Me Your Heart 12. Tracksuit - She Is Damaged 13. The Words - Skin Of Your Teeth 14. Rachel and Henry Climb a Hill - The Kite Song 15. Robbie Jalapeno and the Fabulous Band of Faceless Bureaucrats - Far Horizons 16. Heytesburg - Once Were Kings 17. Jonny Taylor - Bulletproof 18. Callum G'Froerer Quartet - The Prestige Of It All 19. Michael Strong and the Ghost Anyway - Young Heart

WAM Annual Report 2011 Page 16 April 30, 2012 The West Australian Music Industry Association Inc. 10. WAM WORKSHOPS - DAPHNE TAN

WAM Workshops was a new initiative to provide frequent and forward thinking educational and networking opportunities for WA musicians and music industry professionals.

WAM ran 40 workshops throughout the year featuring a diverse range of topics and speakers, with 1055 attendees at the workshops over the course of the year.

Moving away from a traditional conference format provided WAM greater flexibility to harness a greater range of speakers - local, interstate and international alike - and be available to a wider audience, as workshops were no longer restricted to a particular time of year or specific location. 2011 saw WAM provide more workshops, masterclasses and panels than ever before in its history.

Having said that, essential and successful elements from the past were retained, such as workshops and panels at the WAMi Festival and the continuation of WAM’s collaboration with APRA and the MEAA for the Music Industry Sundowners Series. WAM Workshops builded on, and added to, these already successful events to allow greater opportunity for members of the WA music industry to gain knowledge and make deals with people they may not otherwise get access to.

10.1 2011 WAM Workshop Series Ariel Hyatt (New York) masterclasses and AmpFest Band Development workshops personal coaching on social media and online Workshop and personal coaching with Millie marketing and promotion Millgate (Sounds Australia, Sydney) Publishing masterclass with Philip Mortlock Live Sound workshop (music industry (Alberts, Sydney) sundowner) Tour Managers workshop with Gareth WA Indie Label Summit with Nick O’Byrne Stuckey (Sydney) (AIR) 23 WAMi Festival Workshops Music Jam Session at City of Wanneroo’s Pop Up Legal Practice – music law advice Beach to Bush Festival sessions with creative | legal in Perth and Get That Festival Gig workshop (music Broome industry sundowner)

10.2 2011 WAMi Festival Music Business Conference Production Workshops (5 workshops) Licensing & Synchronisation Panel WA Music Managers Summit Regional Roundtable 88TC88 Launch Kimberley Panel PPCA Session Hip Hop Workshop with Kurtis Blow Robert Singerman coaching sessions Planning Your Record Release Songwriter Speaks Booking Agents Panel International Touring panel Record Label Panel Music Business 101 Masterclass Licensing Pitch Panel Musicians in the Black Festival Pitch Panel Building the Dream Team Panel Industry Speed Dating

WAM Annual Report 2011 Page 17 April 30, 2012 The West Australian Music Industry Association Inc. 11. WAM ‘SCHOOLS ALIVE!’ REPORT - KRIS DIMITROFF

Schools Alive! is a music program that contributes to music education, offers performance opportunities for local acts and helps to develop future audiences for the WA contemporary industry. Students from metropolitan and regional schools around WA are able to see exciting local acts play live in their own school and participate in workshops facilitated by the band.

Significant participants in the program in 2011 were the ever popular, Brow Horn Orchestra, Split Seconds and Sonpsilo Circus. Also, exciting new partnerships were formed with regional touring specialists, Desert Feet and world-class ensembles from Jazz WA.

In 2011, the Schools Program returned to a full academic year calendar of events and ran activities from February to December. A total of 55 concert incursions were held as part of the Schools Alive! Program. Over 16 000 students from approximately 51 schools around the state were treated to a live performance from a Western Australian act and 3000 students participated in a music workshop. There were 24 regional WA schools visited, reaching approximately 7200 students, and 18 of the schools are noted as having significant populations of Indigenous students.

A highlight of this year’s program was the Kimberly tour in October with popular music collective Desert Feet. This tour included concert/workshops at Tom Price, One Arm Point, Wangkatjunka and Paraburdoo. The tour was a huge success and presented live performances to remote regional areas that rarely have the opportunity to experience live music in their community.

In June the WAM Schools Program developed a relationship with Jazz WA and and held three concert/workshops at metropolitan schools. This helped connect the Schools Alive Program with music teachers who work with a jazz focus, thus broadening the ranges of genres the program offers. The Russell Holmes quartet were particularly impressive and delivered excellent workshops to key schools including Christchurch Grammar School and Churchlands Senior High School.

Finally, another highlight of the 2011 program was Perth-based band, Wolves’ performance to over 1000 students at Mt Lawley Senior High School in April. Mt Lawley has been a supporter of WAM Schools Alive for three consecutive years and looks set to continue this trend in 2012 and beyond.

The 2011 Schools Program continues in 2012 and will undergo a refresh of the branding and marketing strategy. A new logo design competition (open to high schools students), new partnership with Student Edge and a film project are in the works with the aim of improving the marketing and increasing the reach of Schools Alive for the future. Many teachers who participated in 2011 have asked to have another visit in 2012.

Schools Alive continues to grow as WA’s most unique and effective school program in developing the contemporary music industry in WA.

WAM gratefully acknowledges the support of our Schools Alive! partners - Healthway (promoting the Smarter Than Smoking message) and also the fantastic involvement of CIT Leederville and CCA Productions in ensuring concert incursions were professionally presented.

WAM Annual Report 2011 Page 18 April 30, 2012 The West Australian Music Industry Association Inc.

11.1 Concert / Workshop Incursions Date School Act 15/02/11 1. Roeburne DHS Shameem Taheri-Lee 15/02/11 2. St Lukes PS Shameem Taheri-Lee 16/02/11 3. Millars Well PS Shameem Taheri-Lee 17/02/11 4. Karratha SHS Shameem Taheri-Lee 18/02/11 5. Carnarvon DHS Shameem Taheri-Lee 04/04/11 6. Shenton College Brow Horn Orchestra 08/04/11 7. Mt Lawley SHS Wolves 14/04/11 8. Hamilton Hill SHS Brow Horn Orchestra 14/04/11 9. Shark Bay School Sneaky Weasel Gang 18/04/11 10. Pannawonikca PS Sneaky Weasel Gang 13/05/11 11. Merridan SHS Split Seconds 20/05/11 12. Jurien Bay DHS Panda Band 13/06/11 13. Wyndham DHS Christchuch GS Jazz Band 14/06/11 14. St Joespehs Wyndham Christchuch GS Jazz Band 14/06/11 15. North Balga PS Brow Horn Orchestra 14/06/11 16. Cloverdale PS Brow Horn Orchestra 14/06/11 17. Brookman PS Brow Horn Orchestra 14/06/11 18. Koondoola PS Brow Horn Orchestra 14/06/11 19. Tuart Hill PS Brow Horn Orchestra 14/06/11 20. St Gerards PS Brow Horn Orchestra 17/06/11 21. Hocking PS Sonpsilo Circus 24/06/11 22. All Saints College Sonpsilo Circus 28/06/11 23. ChristChurch Grammar JazzWA - Russell Holmes Quartet 29/06/11 24. St Hildas JazzWA - James Sandon Quartet 30/06/11 25. Churchlands SHS JazzWA - Russell Holmes Quartet 01/07/11 26. Murdoch College Sonpsilo Circus 01/07/11 27. Winthrop Baptist College Tracksuit 04/07/11 28. ChristChurch Grammar Sonpsilo Circus 07/07/11 29. Narrogin PS Bartlett Brothers 08/07/11 30. Clayton View PS Bartlett Brothers 05/08/11 31. Holy Rosary School Simone & Girlfunkle 19/08/11 32. Mater Dei College Brow Horn Orchestra 22/09/11 33. Shenton College Sonpsilo Circus 22/09/11 34. Santa Maria College Tracksuit 23/09/11 35. Kingsway Christian College Tracksuit 26/09/11 36. Augusta - Karridale PS David Hyams 29/09/11 37. Armadale SHS Gombo 29/09/11 38. Forrestdale PS Graham Green 29/09/11 39. St Anthony's School Voltaire Twins 03/10/11 40. One Arm Point Desert Feet 04/10/11 41. One Arm Point / Lombadina School Desert Feet 05/10/11 42. One Arm Point /Djarindjin School Desert Feet 06/10/11 43. Beagle Bay Desert Feet 11/10/11 44. Wangkatjunka Desert Feet 12/10/11 45. Wangkatjunka Desert Feet 14/10/11 46. Djugerari Desert Feet 17/10/11 47. Yakanarra Desert Feet 19/10/11 48. Nookanbah Desert Feet 20/10/11 49. Jarlmadangah Desert Feet 21/10/11 50. Jarlmadangah Desert Feet 28/10/11 51. Tom Price Festival Desert Feet 29/10/11 52. Paraburdoo Festival Desert Feet 01/11/11 53. Yanchep DHS Seams 11/11/11 54. Wanneroo SHS Patient Little Sister 02/12/11 55. Karrinyup PS Rachel and Henry Climb a Hill

WAM Annual Report 2011 Page 19 April 30, 2012 The West Australian Music Industry Association Inc. 12. AMPFEST REPORT - KRIS DIMITROFF

In 2011, WAM project managed the Ampfest band competition for the second consecutive year. This a paid-service agreement with the City of Subiaco, Town of Claremont, Town of Mosman Park and Shire of Peppermint Grove.

AmpFest is a live music performance-based competition open to bands and solo artists aged between 12 and 25. It offers over $10 000 worth of prizes including recording time, mastering, photography and band merchandise. AmpFest was established in 2003 and is traditionally based in the western suburbs.

Some of the objectives of AmpFest include:

• To provide young people, specifically those under the age of 18 with an opportunity to enjoy free live music in their local area.

• Make available a safe, universally accessible, alcohol, drug and smoke free event.

• Assist in developing mentor relationships and inspiration to young people who may consider discovering or learning a musical instrument.

Under WAM’s management, AmpFest 2011 delivered 6 events (2 workshops, 3 heats and 1 final) received 70 entries, helped 68 young people participate in a live music performance and provided free entertainment to over 900 young people. These numbers represent an increase in entries and young people participating in live performances. Although attendance numbers were slightly down on 2010, the increased social media and marketing to schools activity ensured the AmpFest brand increased its profile in 2011.

Each of the 3 heats and 1 final were held in different venues around Mosman Park, Leederville, Claremont and Subiaco.

Two workshops were held at CIT Leederville and provided free information on music industry skills such as band management, APRA royalties, song writing, recording and a message from AmpFest sponsors, Drug Aware.

The facilities at CIT Leederville are excellent and well suited to workshops and live performance. WAM was pleased to build on the relationship with the staff and students at the CIT Music Course. Particular thanks go to Scott Adam at CIT for his efforts in helping organise these events.

A key outcome of the AmpFest project was to encourage more females and solo acts to enter the competition. Out of the 70 acts that entered, 7 were female and 14 were solo.

The eventual winners, Sisters Doll, consisted of three brothers from Collie, demonstrating the regional reach that AmpFest has achieved.

All 3 heats were successfully operated and provided a free drug and alcohol free event for all-ages.

The final was held at The Octagon Theatre UWA, with headliners Tim & Jean. The event drew a crowd of over 400 and received excellent coverage in local media including The West Australian, Xpress Magazine, Drum Media The Post, RTRFM and mentions on 96FM.

The council representatives were very pleased with the results of the AmpFest 2011 project and have confirmed WAM to reprise their role in 2012.

WAM Annual Report 2011 Page 20 April 30, 2012 The West Australian Music Industry Association Inc. 13. REGIONAL REPORT - NIGEL BIRD

2011 again saw a continuing increase in the direct support that is being requested of WAM from regional WA, with a considerable investment of time required to handle telephone and email enquires. This demand continues to come through sustained growth in partnerships and relationships developed through our Regional Program, through many field trips, and through specific projects or referrals.

Funding continues to be of concern for this important part of WAM’s business, and we are pleased to continue to be supported the federal government’s Regional Arts Fund which is managed in WA by Country Arts WA. This funding contributes both salary and project funding components.

Throughout 2011 WAM continued to develop relationships with the three major Southwest inland music festivals; Blues at Bridgetown, Boyup Brook Country Music and Nannup Music Festivals, which has led to WAM’s Regional Officer being invited onto the South West Events Forum Committee.

WAM’s Regional program continues to contribute to the development of the Indigenous music sector. WAM’s Regional Officer was part of the DCA’s new Indigenous Contemporary music reference group/steering committee, and provided detailed information on developing quantative and qualitive measures to help gauge the success of DCA’s future indigenous music funding strategies.

13.1 Sounds of Wiluna Recording Project • Further development of relationships with Wiluna based stakeholders and participants through field trips and meetings in Wiluna.

• Attendance and coordination of Wiluna Family Music Day (March 13, 2011)

• Development of several funding applications and proposals

• Recording, mixing, mastering, artwork development and post-production of CD’s.

• Sponsor, stakeholder and Midwest region media servicing

• Sounds of Wiluna CD launches at Wiluna and the ‘Open Your Eyes’- state regional arts conference, Geraldton.

• -State-wide and national media servicing of Sounds of Wiluna CD

WAM Annual Report 2011 Page 21 April 30, 2012 The West Australian Music Industry Association Inc.

Key Numbers Participants on recording 25 Audience numbers 600 Launch Performances 2 CD’s produced 1,500 CD Distribution Industry, Government & Business 400 Community & performers 500 Radio & media outlets 350 Radio presenter downloads (Air-It) 108 Media Print editorial 4 Online media Radio interviews 5 WAM Website song plays 20+ each track Online interviews 2 YouTube views for “Making of the Sounds of Wiluna” Doco 434

13.2 Wheatbelt Contemporary Music Touring Circuit - Pilot Project • Several funding applications as listed above

• Confirmation of headline acts, solo tour supports and local support acts (first tour)

• Confirmation with venues - 18 dates over 6 months with 3 venues

13.3 Sounds of Tom Price and Paraburdoo (2012) • Develop relationship with new Rio Tinto community team members in Tom Price

• Initial planning with participants & local stakeholders.

13.4 WAMi Festival Regional 2011 Funded by Country Arts LOUDER, the WAMi Festival Regional tours featured The Panda Band & Ruby Boots, Split Seconds and Minute 36.

Ten shows were presented across eight Wheatbelt towns, attracting 1,000 in audiences across Lancelin, Jurien Bay, Dalwallinu, Wongan Hills, Northam, Merredin, Narrogin and Quindanning.

This project provided four West Australian acts with the opportunity to tour the region for the first time. The tours gave ten paid local support performance slots for regional acts and provided a mentoring program for 17 year old Jacob Arnold from Busselton. Jacob was mentored by professional sound engineer Luke Gray on both tours, developing skills in aspects of audio mixing, touring and production logistics.

WAM’s fifth annual Regional Roundtable meeting at the 2011 WAMi Festival saw the largest numbers ever attending, with 30 key music professionals travelling to Perth from across the state.

A partnership between WAM and Goolarri Media saw the delivery of a Kimberley region touring information panel as part of the WAMi Festival music business workshops.

13.5 WAM Song of the Year Regional based and ex-WA regional songwriters won 6 of 16 categories in the 2011 songwriting competition.

WAM Annual Report 2011 Page 22 April 30, 2012 The West Australian Music Industry Association Inc.

13.6 Other Regional Activities • Assisted Mushroom Music to promote and source acts for Telstra Road to Discovery WA Heats. Attended and judged heat at the Dowerin Field Days.

• Speaker on regional music / touring information panel - Leederville TAFE Music Industry skills campus.

• Began working with Shire of Merredin on mentoring program for local youth event management mentoring project – as part of the Harvest Rock event.

• Assisted Shire of Kalgoorlie / Boulder to find suitable judges from Perth for KCGM Blast Off youth band & solo act competition. Attended and judged heat in Boulder.

• Supported Boyup Brook Country Music Festival in developing a funding application for a Youth Stage at the festival. Development of the artist line up, stage, production, advertising and mentoring program for local youth.

• Development of WAM partnership with Nannup Music Festival. WAM will host a workshop titled ‘Delivering music workshops in remote Indigenous communities’ at the festival on 4th March 2012.

WAM Annual Report 2011 Page 23 April 30, 2012 The West Australian Music Industry Association Inc. 14. WAMI FESTIVAL 2011 - BROOKE KELLY

The 2011 WAMi Festival was a tremendous success.

The WAMis are an integral part of WAM’s annual program of activities, which is all designed around the fulfilment of our purpose “to develop the Western Australian contemporary music industry”. The WAMis provides a structure around which we create opportunities and outcomes for musicians and music businesses from Perth, and the whole of WA. In presenting this event, WAM is not just putting on a festival, but is developing networks and knowledge throughout our local industry as well as shining a light on our bands not just to audiences here, but nationally and internationally.

Of course, none of this is possible without the generous support of our partners. 2011 saw a significant increase in the cash and in-kind support that we were able to draw upon. Our partners include governments, major corporations, local businesses and media, and in every single case it was apparent this year that the support received was not just graciously given, but given thoughtfully and with the benefits that would accrue to both parties clear, and clearly of value.

On behalf of WAM’s Board and Management, and the 2011 WAMi Festival Crew, I wish to thank you for the part that you have played in making the 2011 WAMi’s a success, and thereby helping local musicians and music businesses to further their careers. I look forward to your involvement in the 2012 WAMi Festival.

Paul Bodlovich - WAM CEO

14.1 Festival Overview Over three weeks, Perth City and the Wheatbelt region of regional WA celebrated West Australia’s contemporary music scene and played host to 36 events with over 500 artists participating, 18 workshops and thousands of attendees of all ages supporting the local music community.

The 2011 WAMi Festival introduced a new structure by holding majority of the live showcases and workshops in the one venue, The Bakery. Having the one main space allowed WAM to utilise the venue to its full extent by way of sponsor stock and signage, as well as streamlining the promotion of the events and providing simple and ticketing facilities through the Now Baking website. The live showcases held at The Bakery were diverse and WAM partnered with these various music groups to develop both the artistic program and the relationships with these music groups and their members.

In addition to the change in venue structure, this years festival also incorporated the Craft Award presentations into the City of Perth Saturday Spectacular and this was very well received and resulted in a high audience attendance from the beginning of the event.

The workshop component of the festival was also restructured to allow greater attendance to a variety of workshops outside of working hours. The attendance was good for majority of the workshops and the topics and speakers were well received.

Highlights from this years WAMi Festival include the development of new partnerships; the live streaming of the Awards through iiNet, the launch of 88TC88 partnership, and in-principle

WAM Annual Report 2011 Page 24 April 30, 2012 The West Australian Music Industry Association Inc. agreement with Timbre Music Group on Singapore/Perth artist exchange project; and the potential partnership with the ABC arising out of the Regional Roundtable.

This year’s festival demonstrated a quantum leap in social media engagement due to the proactive approach and loading of festival images over the duration of the festival in which fans and musicians could tag themselves.

Feedback from attendees and musicians has been excellent and media individuals have described this year’s festival as ‘incredible’ and ‘awesome’.

Below is the breakdown of Showcases and Number of Performances and Performers;

Date Event Venue Performances Performers 12-15 & 19-22 May Regional Tour Regional WA 10 30 Sat 21 May Opening party Bakery 7 20 Sun 22 May Boyup Country Club Showcase Mustang Bar 6 18 Sun 22 May Sunday Live Forrest Place 5 25 Sun 22 May Sunday Live Cultural Centre 5 25 Sun 22 May Sunday Live Northbridge Piazza 5 25 Sun 22 May Documentary Screening Northbridge Piazza 1 5 Mon 23 - Fri 27 May Acoustic Lunchtime Sessions Hay St & Murray St Malls 80 60 Mon 23 - Fri 28 May The Bird Sundowner Series The Bird 10 15 Mon 23 - Fri 28 May Piazza Lunchtime Series Northbridge Piazza 5 10 Mon 23 May Fairbridge Festival Showcase Bakery 6 24 Tues 24 May Soundworks Showcase Bakery 3 15 Wed 25 May Jazz Community Showcase Bakery 4 23 Thurs 26 May Perth Blues Club Showcase Bakery 4 16 Fri 27 May The Funk Club Showcase Bakery 3 14 Sat 28 May Saturday Spectacular Mustang bar 6 32 Sat 28 May Saturday Spectacular Universal Bar 6 30 Sat 28 May Saturday Spectacular The Bird 6 32 Sat 28 May Saturday Spectacular Ya Ya's 6 30 Sat 28 May Saturday Spectacular The Court Hotel 6 32 Sat 28 May Saturday Spectacular Rocket Room 6 32 Sat 28 May Saturday Spectacular Cultural Centre 6 30 Sat 28 May Saturday Spectacular Northbridge Piazza 6 32 Sat 28 May Awards Ceremony Bakery 2 8 Sat 28 May Closing Party Bakery 3 14 TOTAL Performances/Performers: 207 597

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14.2 WAMi Award Nominations & Winners The WA Music Industry’s night of nights, the 2011 WAMi Awards, were held Saturday May 28 at The Bakery.

With presenters Dylan Lewis (Video Hits) and Dom Alessio (triple j‘s Home and Hosed) hosting proceedings, and the talented Grace Woodroofe and John Bennett gracing the stage throughout the night, it will be a night to remember as we celebrate the best in WA music for 2010/11.

The winners are highlighted in bold.

Public Voted Awards

Most Popular Act Most Popular Music Venue Presented by triple j Presented by Sonicbids Birds of Tokyo Mojo’s Split Seconds The Rosemount Hotel - winner ShockOne The Bakery Tame Impala - winner The Bird

Most Popular Live Act Most Popular Music Event Presented by City of Perth Presented by Whotune Gyroscope Future Music Split Seconds In the Pines Tame Impala - winner St Jeromes Laneway - winner The Joe Kings Soundwave

Most Popular Website Most Popular Single / EP Presented by iiNet Presented by Barbagallo Korando FasterLouder - winner Drapht, Rapunzel Life is Noise Felicity Groom, Finders & Keepers Perth Bands Jebediah, She’s Like a Comet - winner Spaceship News Split Seconds, Split Seconds

Most Popular Album Most Popular Music Video Presented by Alberts Presented by Video Hits 6’s & 7’s, Choose The Sentinel Blooze Abbe May, Mammalian Locomotion Birds of Tokyo, Birds of Tokyo - winner Boys! Boys! Boys!, Ticky Ticky Boom Pond, Frond Felicity Groom, Finders & Keepers Tame Impala, Inner Speaker The Brow Horn Orchestra, Don’t You Wanna Sing Forever – winner Favourite Newcomer Presented by RTRFM 92.1 The Growl Sam Perry San Cisco Split Seconds - winner

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Craft Awards Best Live Sound Engineer Best Bassist Presented by Hertz Presented by Printline Adam Round Cameron Hines (3 Mile End, Mongrel Clancy Travers Country) Ian Stewart Dominic Pearce (Injured Ninja) Luke Willott - winner Ian Barney (Sugar Army, Birds of Tokyo) Rob Stephens (Sons of Rico, Russian Best Record Producer / Engineer Winters, Simone & Girlfunkle) - winner Presented by WAM Alan Smith Best Drummer Dave Parkin - winner Presented by Poster Girls Matt Giovannangelo Michael Jelinek (The Silents, The Growl) Rob Agostini Rowan Parrekh (Dilip ‘n the Davs, Palatial Digs) Best Male Vocalist Scarlett Stevens (San Cisco) Presented by Diskbank Todd Pickett (Kill Devil Hills, Davey Dave Mann Craddock and the Spectacles) - winner Ian Kenny (Birds of Tokyo, Karnivool) Pat McLaughlin (Sugar Army) Best Instrumentalist Sean Pollard (Split Seconds) - winner Presented by The Music Network Glen Sarangapany (Birds of Tokyo, Sons Best Female Vocalist of Rico) - winner Presented by The Cake Factory Jesse Woodward (Big Old Bears, Lazy Abbe May - winner Railway, James Teague, Ruby Boots) Bridget Turner (Boys! Boys! Boys!, Simone Lyndon Blue (Seams, The Brow Horn and Girlfunkle) Orchestra, Solar Barge, Heathcote Blue) Felicity Groom Tristan Parr (Schvendes, Fall Electric) Novac Bull (Boom! Bap! Pow!) Best Electronic Producer Best Guitarist Presented by Cut & Paste Presented by WA Museum Diger Rokwell Andrew Ryan (Adam Said Galore, Fall Naik (Sam Price) Electric, Felicity Groom) ShockOne Drew Goddard (Karnivool) Tomás Ford - winner Kevin Parker (Tame Impala) - winner Luke Dux (The Floors, Timothy Nelson and Best DJ the Infidels, Will Stoker and the Embers) Presented by Fremantle Records Cut & Paste Soundsystem Rok Riley - winner ShockOne Tomás Ford Industry Voted Awards Most Promising New Act Best Hardcore / Punk Act Presented by Sunset Events Presented by APRA Split Seconds - winner Chainsaw Hookers Seams Injured Ninja - winner The Growl Project Mayhem Usurper of Modern Medicine The Bible Bashers

Best Rock Act Best Hard Rock / Metal Act Presented by Mustang Bar Presented by KOSMIC Sound and Lighting Emperors Chaos Divine Sons of Rico Eleventh He Reaches London - winner Sugar Army Malignant Monster Tame Impala - winner The Devil Rides Out

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Best Funk Act Best Indie Pop Act Presented by CCA Productions Presented by Studios 301 Boom! Bap! Pow! - winner 6’s & 7’s Dilip 'n the Davs Felicity Groom The Brow Horn Orchestra Goodnight Tiger Pond Split Seconds - winner

Best Urban / Hip Hop Act Best Commercial Pop Presented by X-Press Presented by The Bakery Downsyde *NOTE: First category tie in WAMi Award Drapht - winner history Mathas Boys! Boys! Boys! The Brow Horn Orchestra Felicity Groom - winner Simone and Girlfunkle Best Blues & Roots Act Tim & Jean - winner Presented by Clancy’s Fish Pub, Fremantle Abby May - winner Best WA Based Record Label Dilip ‘n the Davs Presented by PPCA Ruby Boots Fremantle Records The Joe Kings Jarrah Records - winner Heartless Robot Best Jazz Act Walking Horse Records Presented by EPRA Callum G'Froerer Quartet Media Award - Individual Jack Doepel Quartet - winner Presented by Xanadu Wines Johannes Luebbers Dectet Aarom Wilson - winner Mace Francis Orchestra Adam Trainer Mike Wafer Best World Act Peter Barr Presented by Fairbridge Festival David Hyams and the Miles To Go Band Media Award - Organisation Grace Barbé - winner Presented by Little Creatures Brewery Shangara Jive Cut & Paste Zarm Drum Media RTRfm 92.1 - winner Best Country Music Act X-press Magazine Presented by Boyup Brook Country Music Club Management Award Ruby Boots - winner Presented by Central Institute of The Big Old Bears Technology - Music Industry Training The Ghost Hotel Jacob Snell The Fancy Brothers Jodie Regan Luke Rinaldi - winner Best Indigenous Act Philip Stevens Presented by Noongar Radio Bartlett Brothers GOLDEN WAMi John Bennett Presented by City of Perth Walkabout Boys Aarom Wilson Yabu Band - winner Andrew Ryan Dave Cutbush Best Electronic Music Act Luke Rinaldi – winner Presented by Drum Media Perth Diger Rokwell Naik Tim & Jean - winner Tomás Ford

WAM Annual Report 2011 Page 28 April 30, 2012 The West Australian Music Industry Association Inc. 15. WAMI FESTIVAL WORKSHOPS - DAPHNE TAN

A total of 22 WAMi Festival Workshops took place from Sunday 22 – Saturday 28 May 2011 at The Bakery, Northbridge, and other venues such as Fremantle Recording Studio, Rosie O’Grady’s, Leederville CIT, Abmusic and The Bird.

There were 43 speakers and 434 workshop attendees over the course of the WAMi Festival Workshops.

15.1 Attendance Production Workshops (5 workshops) 11 Regional Roundtable 20 WA Music Managers Summit 32 Kimberley Panel 3 88TC88 Launch 8 Hip Hop Workshop with Kurtis Blow 6 PPCA Session (4pm) 4 Planning Your Record Release 23 Robert Singerman coaching sessions 6 Booking Agents Panel 17 Songwriter Speaks 36 Record Label Panel 18 International Touring panel 24 Licensing Pitch Panel 26 Music Business 101 Masterclass 69 Festival Pitch Panel 47 Musicians in the Black 9 Industry Speed Dating 18 Building the Dream Team Panel 52 Licensing & Synchronisation Panel 5 TOTAL 434

15.2 WAMi Festival Workshop Highlights Festival Pitch Panel first time the panel got to see bands play live. This kind of pitching/showcasing is something that potentially differentiates the WAMi’s from other conferences/festivals as we haven’t seen it done anywhere else. We hope to build up this component so that the WAMi Festival Pitch Panel becomes THE place that festival booking agents come to book WA bands for their festivals.

Workshop Content there was a good combination of specific practical information and higher level strategic content. I think the important thing about what WAMi Workshops offer is that the information is something directly relevant to participants and something they can take away and use immediately, not just rhetoric about the state of the music industry. This was especially apparent in sessions such as the International Touring Panel, Licensing and Synchronisation Masterclass, Music Business 101, Production Workshops and Planning Your Record Release.

Having said that, higher level strategic content and the state of the music industry did get covered in sessions such as the Record Label Panel and WA Music Managers Sunmit.

Not only did workshops share information, but real economic opportunities were also presented to participants. For example, the 88TC88 launch shared with participants how they could get their music digitally distributed in China via an exclusive deal that WAM had developed with 88TC88.

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Networking Building on previous years efforts, the WAMi’s again allowed real networking opportunities for participants with speakers and industry visitors. All the speakers were very approachable and open to receiving CDs etc from bands. The Industry Speed Dating was well attended and participants got to have valuable one-on-one meetings with important speakers such as Robert Singerman, Michael Szumowski, Heath Bradby, Gareth Stuckey, Clive Hodson, Patrick Delves, and more.

Producer Panel and song collaboration – what happens when WAM throws two songwriters in a room together at the 2011 WAMi Festival? Naturally they write a new song - then we made them record it LIVE in front of a 2011 WAMi Festival audience. A panel of some Perth's best producers were also on hand, showing how they get the magic to happen. "The Best" - written and recorded live at Fremantle Records by Goodnight Tiger and APRA-Award winning artist Steve Parkin was the result of this creative collaboration. Thanks to Dave Parkin (Blackbird Studios), Rob Grant (Poons Head Studios) & Brian Mitra (Fremantle Records) - who hosted this event, Sunday 22 May 2011.

Kurtis Blow Workshop – we had the honour of hosting hip hop legend and godfather of rap, Kurtis Blow. Despite having to move the workshop to the following morning due to a flight delay and the subsequent drop in attendee numbers, those that did attend got to have a once-in-lifetime opportunity to listen to Kurtis share about the history of hip hop and ask him questions, all in an intimate setting in the courtyard of The Bird.

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WAMi Festival Workshop Speakers Aaron Rutter, JumpClimb, WA Kester Sappho, Philip Stevens Management / Andre Foulon, Bands at Manjimup, WA Jarrah Records, WA Angus Cameron, Pyramid Rock Festival, VIC Kurtis Blow, USA Anita Nedeljkovic, Way Over There (The Luke Rinaldi, Sweet Mate Promotions, (Red Falls Music & Arts Festival, Southbound, Jezebel / Capital City / The Ghost Hotel / Parklife, Groovin The Moo), VIC Emperors), WA Belinda Skinner, Walkabout Boys, WA Lynne Small, PPCA, NSW Bourby Webster, North Street Music, WA Madeleen Rousseau, Freehills, WA Brad Wesson, Soundworks Touring, WA Matt Bonanno, DiskBank, WA Brian Mitra, Fremantle Recording Studios, Matt Johnson, Walking Horse Records, WA WA Michael Szumowski, Alberts, NSW Craig Buchanan, The Brand Agency, WA Michael Tucak, creative | legal, VIC Clive Hodson, Perfect Pitch Publishing, NSW Mike Wafer, FY! Media, WA Danny Loong, Timbre Group (Timbre Rock & Nigel Bird, WAM, WA Roots Festival, Timbre Music, Beerfest Asia), Noah Shilkin, Sonic Lolly, WA Singapore Patrick Delves, Premier Artists, VIC Dave Chitty, Sunset Events, WA Paul Bodlovich, WAM, WA Deborah Chambers, Boyup Brook Country Philip Stevens, Philip Stevens Management / Music Club, WA Jarrah Records, WA Delwyn J Everard, Arts Law Centre of Phoebe Corke, Fairbridge Festival, WA Australia, NSW Rob Agostini, Soundbaker Studios, WA Gareth Stuckey, Gigpiglet Productions, NSW Robert Singerman, 88TC88 / GigMaven / Glenn Dyson, Soundworks Touring, WA CMJ Networks / Archive of Contemporary Heath Bradby, Warner Music Australia / Music / Brasil Music Exchange, USA Fidelity Corporation Artist Management, NSW Scott Adam, Central Institute of Technology - James Thompson, Nukara Festival, WA Music Industry Training, WA Jimmy 'Lips' Murphy, Think Twice / The Funk Shareena Hanuman, Mossensons, WA Club, WA Skye Riggs, Sandcastle Music, NSW Jodie Regan, Spinning Top Music (Tame Susan Cotchin, International Royalties Impala / Felicity Groom / The Silents / Rescue, WA POND), WA Tony Edwards, Razor Blade Music, WA

15.3 Sponsors WAM gratefully acknowledges PPCA as the Industry Partner for its WAM Workshops program.

We are also grateful to WAMi Festival Workshops sponsors Association of Artist Managers, Abmusic, Amrap, APRA | AMCOS, Arts Law Centre of Australia, Country Arts WA, Fremantle Records, Goolarri Media Enterprises, Perfect Pitch Publishing, Sonic Lolly, Soundworks Touring, 88TC88 and Freehills.

WAM Annual Report 2011 Page 31 April 30, 2012 The West Australian Music Industry Association Inc. 16. WAM SONG OF THE YEAR 2011 - DAPHNE TAN

16.1 Entries

WAM Annual Report 2011 Page 32 April 30, 2012 The West Australian Music Industry Association Inc.

16.2 Sponsors AMEB Schools Under 14 Years category SAE Institute Electronic / Dance category APRA Major Partner & Experimental category Sonicbids Exclusive Online Submission Partner Berkleemusic Grand Prize Sunday Times Print Media Partner Boyup Brook Country Music Club Country category X-Press Magazine Media Partner City of South Perth Urban / Hip Hop category Blackbird Studios Studio Partner City of Wanneroo Schools 15 - 17 Years category Crank Studios Studio Partner Clancy's Fish Pub Blues / Roots category Debaser Studios Studio Partner DiskBank Grand Prize Fat Shan's Graveyard Shift Studio Partner Drum Media Media Partner Fremantle Records Studio Partner Fairbridge Festival World / Folk category Gibsonic Productions Studio Partner Hertz Regional category Lang Studios Studio Partner James Hewgill Music Grand Prize Moss Street Productions Studio Partner Lang Studios, Castian Records, Manticore ProductionsLove category ProCopy Studio Studio Partner Mental Health Commission of WAPresentation Partner & Mentally HealthyShanghai category Twang Studio Partner Perfect Pitch Publishing Grand Prize Sonic Lolly Studio Partner PerthNow Online Partner Soundbaker Studio Partner Poons Head Studio Grand Prize Sovereign Studios Studio Partner RØDE Microphones Grand Prize Underground Studios Studio Partner RTR FM 92.1 Media Partner

16.3 Awards Night 350 people attended the Awards Night, on 12 October at the Fly By Night Musicians’ Club, Fremantle. This special night was hosted by Russell Woolf (720 ABC Perth Drive program), and featured live WA performances by 2010 WAM Song of the Year Grand Prize winner Georgi Kay, plus The Panda Band, Bartlett Brothers and The Big Old Bears.

16.4 Grand Prize Winner The 2011 Song of the Year grand prize was presented by the Mental Health Commission of WA, APRA | AMCOS, Berkleemusic, DiskBank, James Hewgill Music, Perfect Pitch Publishing, Poons Head Studio and RØDE Microphones. The winner was Speak the Truth in Love by Timothy Nelson.

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16.5 Nominees and Winners Blues / Roots Country Presented by Clancy's Fish Pub Presented by Boyup Brook Country Music Club Judgement Day by Tracey Barnett Calling Banjo by Mia Royce Little Brown Jug by The Augustines Home by Tracey Barnett On My Way by Kirsty Keogh Spike’s Song by Jonny Taylor Overdrive by Matt Cal (Black Heart Sun) - Winner Wheatbelt by Gary Dobbin (Tank 7even) - Winner The Wallaki Tune by Nick Wallaki Where Sorrow is Forgotten (In the Great Divine) by James Teague Electronic / Dance Experimental Presented by SAE Institute Presented by APRA | AMCOS Compression and Release by Matt Mclean (feeding | ear) Black Wall Reach by Andrew Sinclair and Kevin Penkin (hibiki._) Crawling in the Garden by Matt Mclean (feeding | ear) My Love’s (Not Good Enough) by Bastian’s Happy Dental Plan by Usurper of Modern Medicine Flight - Winner Redeemer by Injured Ninja Seether by Matt Mclean (feeding | ear) They Found My Skull in the Nest of a Bird by Tangled Sirens by Lion & Fox Thoughts of Leaving - Winner The Call by Thomas Mathieson and Benjamin Hoare Heavy Indigenous Presented by WAM Presented by Abmusic One Door by Chaos Divine Last Resistance by Bartlett Brothers Sacrifice the Hands for the Sake of the Heart by In League Long Way Home by John Bennett Sound of the Guns by Will Kelly and Greg Fawcett Neverland by Bartlett Brothers (Diamond Eye) Wangkaja by John Bennett - Winner The Beaten Path by Chaos Divine Zacharia by John Bennett Throw Us to the Wind by Tangled Thoughts of Leaving - Winner Jazz Love Presented by WAM Presented by Lang Studios, Castian Records & Another New Beginnings Again by Elliot Hughes - Manticore Productions Winner Forbidden Love by Complete Mourn Song by Aaron Spiers I’ve Been Here Before by Joshua Bowyer and Elana Stone SeeSaw by Cheryl Durongpisitkul Memo by Joshua Bowyer and Jamie Kuzich (Anton Franc) Spring Yard by Nicholas Di Gregorio Speak the Truth in Love by Timothy Nelson - Winner You Just Know by Jeremy Trezona Without a Parachute by Mel Hall Mentally Healthy Pop Presented by the Mental Health Commission WA Presented by WAM Near Life Experience by Rhys Wood 51 Swimsuits by Damian Crosbie and David Namour Outside Looking In by Julz Evans (The Panda Band) - Winner Reason to Live by Complete - Winner Endings by Goodnight Tiger Sing Me to Sleep by Ryan Webb and The Method I Work at the Post Office by Joe Algeri Winterful by Jesse Woodward If by Rainy Day Women Run for Cover by Timothy Nelson Regional Rock Presented by Hertz Presented by WAM Children of the Night by John Dewhurst Crying Rhymes by Mitch McDonald (The Love Junkies) Pickpocket by Jessica Dyer Floods by The Siren Tower Super Excited by Adam Road Primary School Rock Up F*cked by Project Mayhem Until the Siren Sounds by Jarrad D Bowles (Junior Sally by Sam Carmody - Winner Bowles) - Winner Scarlet Fever by Hayley Beth Waiting on a Song by Joy Davis Schools - 14 Years & Under Schools - 15 to 17 Years Presented by AMEB Presented by City of Wanneroo Clear Sky by Nicolas Cullen-Lucas (Splinta) Clockwork by Brodie Stewart Far Away by Brittany Freeman Deep Water by Chelsea Cullen and Sam Wylde (Jack and I Miss Her by Katharine Penkin - Winner Jill) In His Field of Gold by Jennifer Renee Hannam Hopes and Dreams by Brayden Sibbald Wake Up by Nicolas Cullen-Lucas (Splinta) Piano Song by Chelsea Cullen and Sam Wylde (Jack and Jill) Unkind by Morgan Bain - Winner Urban / Hip Hop World / Folk Presented by City of South Perth Presented by Fairbridge Festival Free by The Stoops feat. Georgi Kay Prod. Rae - Another Sunday Morning by Rhys Wood - Winner Winner Rain Stick by Mia Royce Right Time by The Stoops Simple Melody by Ryan Morrison Superman by Coin & Ta-Ku feat. Mei Swan The Hand That Feeds by Dave Mann The Call by Thomas Mathieson and Benjamin Hoare Wangkaja by John Bennett Trade by Felicia Alima feat. Chino XL

WAM Annual Report 2011 Page 34 April 30, 2012 The West Australian Music Industry Association Inc. 17. SUNDAY BANDS IN THE CITY - DAPHNE TAN

Following a successful 2010 season, the City of Perth & WAM are proud to bring back in 2011 SUNDAY BANDS IN THE CITY, a series of free all ages events featuring live WA acts in the heart of the city at Forrest Place.

Each month these concerts feature a lineup of top quality local acts, performing from 1:00pm - 3:00pm.

17.1 2011 Schedule Sunday 6 November Cafe Mondo Band - Sunday 9 January www.cafemondoband.com.au Dave Johnson - www.myspace.com/davebjohnson Sunday 13 November Prita Grealy - www.myspace.com/pritagrealy Jane Germain and The Yahoos - Jane Germain & Ian Simpson with special www.janegermain.com guest Adam Gare - www.myspace.com/janegermain 17.2 2011 Festival of Christmas Sunday 13 February Seven Weapons - Sunday Bands again features as part of the www.myspace.com/7weapons City of Perth's Festival of Christmas 2011, Andrew Ewing - with some additional weekday shows 12 - www.mp3.com.au/artist.asp?id=22419 2pm, along side the standard Sunday shows. Cafe Jazz Tuesday 6 December Sunday 6 March WA Youth Jazz Orchestra Brandon Lewis de Ness Jazz Kabaret - Thursday 8 December www.reverbnation.com/deness Guy Ghouse & Gina Williams

Sunday 27 March Friday 9 December David Lazarus - www.davidlazarus.com.au/ the Ambrosia String Trio The Under Cover Big Band Tuesday 13 December Sunday 3 April Guy Ghouse and Gina Williams Minky G & the Effects - www.myspace.com/minkygandtheeffects Thursday 15 December the Rohan Nelson Jazz Ensemble Sunday 29 May John Bennett Sunday Bands Christmas Shows The Jayco Brothers Sunday 4 December,1 - 3pm Sunday 12 June Nicola Milan Rachel and Henry Climb a Hill - www.myspace.com/rachelandhenryclimbahill Sunday 11 December, 1 - 3pm the Julius Lutero Trio Sunday 11 September Spoonful of Sugar - www.spoonfulofsugarband.com

WAM Annual Report 2011 Page 35 April 30, 2012 The West Australian Music Industry Association Inc. 18. ONE40WILLIAM - DAPHNE TAN

Following a successful season in 2010, one40william and the West Australian Music Industry Association (WAM) once again partnered to present FREE live, local music on Friday afternoons in the Perth CBD.

The retail complex, situated Corner Murray St Mall & William St, became a performance space, allowing everyone from those on their lunch break to shoppers the opportunity to experience a range of fresh and electrifying FREE shows.

18.1 2011 Schedule Friday 14 January | 12.00 - 2.00pm | 1st Level | JASMINE RILEY www.myspace.com/jasminermusic

Friday 28 January | 12.00 - 2.00pm | 1st Level | JAKE & SAM WYLDE www.myspace.com/samwylde

Friday 11 February | 12.00 - 2.00pm | 1st Level | DAMIEN THORNBER www.myspace.com/damienthornber

Friday 25 February | 12.00 - 2.00pm | 1st Level | DEATH AND A CURE www.myspace.com/deathandacure

Friday 11 March | 12.00 - 2.00pm | 1st Level | THE JUSTIN WALSHE FOLK MACHINE www.myspace.com/justinwalshe

Friday 25 March | 12.00 - 2.00pm | Gnd Level | THE IMPERIAL STRING QUARTET www.northstreetmusic.com

Friday 8 April | 12.00 - 2.00pm | 1st Level | THE WHISTLING DOGS www.myspace.com/thewhistlingdogs RUMBA Y CAFE

Thursday 21 April | 12.00 - 2.00pm | Gnd Level | MILLY JAMES Milly James website

Friday 6 May | 12.00 - 2.00pm | Gnd Level | THE W.A. YOUTH JAZZ ORCHESTRA www.wayjo.com

Friday 20 May | 12.00 - 2.00pm | 1st Level | JASON AYRES www.jasonayres.com

Friday 3 June | 12.00 - 2.00pm | 1st Level |

Friday 17 June | 12.00 - 2.00pm |1st Level | KARIN PAGE DUO www.myspace.com/karinpage

WAM Annual Report 2011 Page 36 April 30, 2012 The West Australian Music Industry Association Inc. 19. FINANCIAL STATEMENTS - YEAR ENDED 31 DECEMBER 2011

CONTENTS

Auditor’s Report i

Statement by CEO iii

Statement of Financial Position iv

Statement of Comprehensive Income v

Cash Flow Statement vi

Notes to the Financial Statements vii

WAM Annual Report 2011 Page 37 April 30, 2012

19.1 Auditor’s Report SCOPE

THE FINANCIAL REPORT & COMMITTEE MEMBERS’ RESPONSIBILITY

The financial report comprises the Statement of Financial Position, Statement of Comprehensive Income, Cash Flow Statement, accompanying notes to the financial statements, and the Statement by CEO for The West Australian Music Industry Association Inc. (the “Association”) for the year ended 31 December 2011.

The Association’s Committee is responsible for the preparation and true and fair presentation of the financial report. This includes responsibility for the maintenance of adequate accounting records and internal controls that are designed to prevent and detect fraud and error, and for the accounting policies and accounting estimates inherent in the financial report.

AUDIT APPROACH

We conducted an independent audit in order to express an opinion to the members of the Association. Our audit was conducted in accordance with Australian Auditing Standards in order to provide reasonable assurance as to whether the financial report is free of material misstatement. The nature of an audit is influenced by factors such as the use of professional judgement, selective testing, the inherent limitations of internal control, and the availability of persuasive rather than conclusive evidence. Therefore, an audit cannot guarantee that all material misstatements have been detected.

We performed procedures to assess whether in all material respects the financial report presents fairly, in accordance with the Accounting Standards, and other mandatory financial reporting requirements in Australia, a view which is consistent with our understanding of the Association’s financial position, and of its performance as represented by the results of its operations and cash flows.

We formed our audit opinion on the basis of these procedures, which included:

• examining, on a test basis, information to provide evidence supporting the amounts and disclosures in the financial report, and

• assessing the appropriateness of the accounting policies and disclosures used and the reasonableness of significant accounting estimates made by the directors.

While we considered the effectiveness of management’s internal controls over financial reporting when determining the nature and extent of our procedures, our audit was not designed to provide assurance on internal controls.

INDEPENDENCE

In conducting our audit, we followed applicable independence requirements of Australian professional ethical pronouncements and the Corporations Act 2001.

WAM Annual Report 2011 Page i April 30, 2012

QUALIFICATION

It is not practicable for the association to establish controls over income from box office / ticket sales, membership fees and certain types of other income, being entry fees, workshop fees and merchandise sales prior to entry into its financial records. Accordingly, as the evidence available to us regarding revenue from these sources was limited, our audit procedures with respect to monies received from these sources had to be restricted to the amounts recorded in the financial records. We are therefore unable to express an opinion as to whether income from these sources is complete.

QUALIFIED AUDIT OPINION

In our opinion, except for the financial effects, if any, on the financial statements of the matters referred to in the qualification paragraph, the financial statements present fairly the financial position of The West Australian Music Industry Association Inc. as at 31 December 2011, and its results for the period then ended in accordance with applicable Accounting Standards and other mandatory professional reporting requirements.

MOORE STEPHENS SUAN-LEE TAN CHARTERED ACCOUNTANTS PARTNER

Dated this 12th day of April, 2012 in Perth, WA.

WAM Annual Report 2011 Page ii April 30, 2012

19.2 Statement by CEO

THE WEST AUSTRALIAN MUSIC INDUSTRY ASSOCIATION INC STATEMENT BY CEO FOR THE YEAR ENDED 31 DECEMBER 2011

I, Michael Jeffrey, Interim Chief Executive Officer of the West Australian Music Industry Association Inc declare that:

1. The attached financial statements present a true and fair view of the Association’s financial position as at 31 December 2011, and of its operations for the year then ended.

2. The Association will be able to continue as a going concern and subject to existing arrangements with creditors as at 31 December 2011 will be able to pay its debts as and when they fall due.

Michael Jeffrey Interim Chief Executive Officer West Australian Music Industry Association Inc.

Date: 12/04/2012

WAM Annual Report 2011 Page iii April 30, 2012

Statement of Financial Position THE WEST AUSTRALIAN MUSIC INDUSTRY ASSOCIATION INC STATEMENT OF FINANCIAL POSITION AS AT 31 DECEMBER 2011

Note 2011 2010 $ $

Current Assets

Cash 219,384 250,671

Prepayments 2 20,738 2,739

Receivables 3 35,682 144,996

Total Current Assets 275,804 398,406

Non-Current Assets

Property Plant and Equipment 4 9,626 12,257

Total Non-Current Assets 9,626 12,257

Total Assets 285,430 410,663

Current Liabilities

Accounts Payable 5 8,100 18,602

Sponsorships Received in Advance 5,000 66,819

Grants Received in Advance 9 49,702 102,536

Other Deferred Income 59,118 61,000

Provisions and accrual 6 75,503 76,244

Credit Cards 7 2,971 3,431

Total Current Liabilities 200,394 328,632

Total Liabilities 200,394 328,632

Net Assets 85,036 82,031

Represented by: Accumulated Funds Balance at beginning of year 82,031 111,230 Current year (loss)/earnings 3,005 (29,199)

Accumulated Funds 85,036 82,031

WAM Annual Report 2011 Page iv April 30, 2012

Statement of Comprehensive Income THE WESTERN AUSTRALIAN MUSIC INDUSTRY ASSOCIATION INC STATEMENT OF COMPREHENSIVE INCOME FOR THE YEAR ENDED 31 DECEMBER 2011

Note 2011 2010 $ $ Income Box Office 19,026 39,089 DCA (Core) 322,993 317,282 DCA Projects (ex-RAM) 10 95,187 140,526 DCA RAM Income 11 45,502 31,050 Healthways 55,387 23,848 Membership Fees 21,417 14,301 Other Grants/Public Funding 12 207,239 181,008 Other Income 70,501 70,731 Sponsorship 100,000 119,542 Project Management Fees 175,673 320,336 Total Income 1,112,925 1,257,713

Expenses Accounting & Audit 6,445 3,500 Advertising 29,417 27,087 Bank Charges/Interest 1,714 2,825 Catering 11,042 7,707 Computer & Website Cost 13,593 12,906 Commissions 2,000 - Courier & Freight 966 330 Depreciation 6,610 7,029 Disbursements – (Community Project) - 28,520 Events – Equipment 66,780 48,474 General expenses 22,470 5,701 Insurance 7,978 9,041 Internet 1,089 875 Light & Power 434 2,122 Legal & Governance Fees 1,932 3,508 Memberships 9,925 3,626 Marketing & PR 10,497 18,650 CD Production 32,281 50,132 Postage & Photocopying 5,223 5,736 Prizes/Promotional Material 42,082 51,395 Production Costs 37,658 48,200 Rental of Premises 13,060 5,666 Repairs & Maintenance 2,602 1,687 Stationery & Printing 3,853 4,996 Telephone & Fax 10,236 10,385 Training & Amenities 12,035 4,939 Travel & Accommodation 64,242 66,273 Extraordinary Items - 20,716 Wages & Salaries 534,612 457,767 Performance / Professional Fees 88,351 99,394 Contractors & Consultants 21,711 164,490 Casual Staff - 50,179 Superannuation 44,678 44,809 Workers Compensation 4,404 3,116 Total Expenditure 1,109,920 1,286,911

Surplus/(Deficit) 3,005 (29,198)

WAM Annual Report 2011 Page v April 30, 2012

Cash Flow Statement THE WEST AUSTRALIAN MUSIC INDUSTRY ASSOCIATION INC CASH FLOW STATEMENT FOR THE YEAR ENDED 31 DECEMBER 2011

Note 2011 2010 $ $ CASHFLOW FROM OPERATING ACTIVITIES

Grants and sponsorships received 826,308 813,256 Other Income 395,932 417,053 Payments to suppliers & employees (1,249,547) (1,207,445)

Net cash flows from operating activities (27,307) 22,864

CASHFLOW FROM INVESTING ACTIVITIES

Payments for property, plant, and equipment (3,980) (2,347) Net cash used in investing activities (3,980) (2,347) Net Increase/(decrease) in cash held (31,287) 20,517 Cash at 1 January 250,671 230,154 Cash at 31 December 219,384 250,671 Cash balance at the end of the year is represented by Cash at Bank 219,384 250,671

RECONCILIATION OF NET CASH FLOWS FROM OPERATING ACTIVITIES TO OPERATING SURPLUS

Operating (deficit)/surplus 3,005 (29,198)

Depreciation 6,610 7,029 (Increase)/decrease in receivables 109,314 (27,403) (Increase)/decrease in prepayments (17,999) 9,557 (Decrease)/increase in grants and sponsorships in advance (114,653) (24,028) (Decrease)/increase in creditors and accruals (21,793) 66,419 (Decrease)/increase in provisions 8,209 20,488

Net cash flows from operating activities (27,307) 22,865

WAM Annual Report 2011 Page vi April 30, 2012

Notes to the Financial Statements The West Australian Music Industry Association (Inc) Notes to the Financial Statements for the Year Ended 31 December 2011

Note 1. Summary of Significant Accounting Policies Standards and other mandatory professional reporting requirements and statutory requirements.

It is prepared in accordance with the historical cost convention. The accounting policies are consistent with those of the previous year. Comparative information is reclassified where appropriate to enhance comparability.

The following is a summary of the material accounting policies adopted by the Association in the preparation of the financial statements.

(a) Depreciation of Property, Plant and Equipment. Depreciation is calculated on a straight line basis to write off the net cost of each item of property, plant and equipment over its expected useful life. Estimates of remaining useful life’s are made on a regular basis for all assets. (b) Taxation The Association is exempt from income tax by virtue of Section 50-45 of the Income Tax Assessment Act (1997). (c) Grants Grants received for specific projects are brought to account as income in the period to which they relate. Any grant monies received for specific projects in advance of the accounting period to which they relate are treated as a liability entitled “Grants Received in Advance”. (d) Going Concern The ability of the Association to continue as a going concern is dependent upon continuing funding from various granting bodies, and the continued ability to achieve an operating surplus in the future. Notwithstanding this, the accounts have been prepared on a going concern basis because the committee of management are confident that committed grant funds and other income expected to be generated in 2012 will exceed anticipated expenditure. (e) Cash For the purposes of the Cash Flow Statement, cash includes deposits at call which are readily convertible to cash on hand and which are used in the cash management function on a day-to-day basis, net of outstanding bank overdrafts. (f) Acquisition of Assets The cost method of accounting is used for all acquisition of assets. Cost is determined as the fair value of the assets given up at the date of acquisition plus costs incidental to the acquisition. (g) Recoverable Amount of Non-Current Assets The recoverable amount of an asset is the net amount expected to be recovered through the net cash inflows arising from its continued use and subsequent disposal. Where the carrying amount of a non-current asset is greater than its recoverable amount the asset is re-valued to its recoverable amount. Revaluation decrements are recognised as an expense in the income and expenditure statement. The expected net cash flows included in determining recoverable amounts of non-current assets have not been discounted to their present values as permitted by AAS 10. (h) Employee Entitlements. I) Wages, Salaries and Annual Leave Liabilities for wages, salaries and annual leave are measured as the amount unpaid at the reporting date at current pay rates in respect of employees’ services up to that date. II) Long Service Leave A liability for long service leave has been calculated based on 8.667 weeks of paid leave after a minimum of 10 years continuous service.

WAM Annual Report 2011 Page vii April 30, 2012

The West Australian Music Industry Association (Inc) Notes to the Financial Statements for the Year Ended 31 December 2011

Note 2011 2010 $ $ Note 2. Prepayments

Prepayments 19,024 2,739

Salary Sacrifice – Computers 1,714 -

20,738 2,739

Note 3. Receivables

Accounts receivable 37,682 146,996

Less: Provision for doubtful debts (2,000) (2,000)

35,682 144,996

Note 4. Property, Plant & Equipment

Plant & Equipment – at cost 87,827 83,847

Less: Accumulated Depreciation (78,201) (71,590)

9,626 12,257

Note 5. Accounts Payable

Trade Payables 2,800 16,597

Other Payables 5,300 2,005

8,100 18,602

Note 6. Accruals and Provisions

Accrued Audit Fees 5,000 3,500

Accrued GST 257 11,207

Accrued Group Tax 7,860 7,276

Accrued Superannuation 10,271 8,814

Accrued Staff Entitlements 52,115 45,446

75,503 76,244

WAM Annual Report 2011 Page viii April 30, 2012

Note 7. Credit Cards

Westpac Mastercard 2,971 3,431

2,971 3,431

Note 8. Related Party Information i) Board of Directors The names of persons who held office as committee members of the West Australian Music Association Inc during the course of the financial year are as follows:

Dan Minchin (President) Andrew Zell (Vice President & Elected Treasurer February 2012) Louise Ardagh (Secretary) Colin Briggs (Treasurer until February 2012) Susan Clarke Simon Reed Noah Shilkin Joel Quartermain Callum Moncrieff Mark Hough David Hyams Daniel Romeo ii) Related Party Transactions There were no material transactions between the Association and any related parties during the year. iii) Remuneration of Committee Members The committee members received no remuneration from the Association.

Note 9. Grants Received in Advance

Grant Grantor Amount Australian Council – Core Funding Australia Council 20,000 Core/WAMi Fest/Song of the year APRA 11,000 RAMMPAAGE Program - Admin DCA 10,000 Peel Auspiced Healthway 8,702 49,702

Note 10. Grant Income Department of Arts Projects (Excluding Rammpaage)

Project Revenue Indigenous Funding 187 International 18,000 WAMi Festival Director Funding 50,000 WAMi Conference 27,000 95,187

WAM Annual Report 2011 Page ix April 30, 2012

Note 11. DCA Rammpaage Grant Income

Details Net Revenue

Administrative Funding 27,502 Devolved Funding 18,000 45,502

Note 12. Other Grants/Funding

Grant Revenue Australia Council Core Funding 25,000 Australia Council Project Funding 14,000 Country Arts RAF Funding 69,915 Country Arts Touring Funding 30,000 City of Perth 68,324 207,239

WAM Annual Report 2011 Page x April 30, 2012