Motorcycles Sold in a Month

CONTENTS Page No. 1. Synopsis 1 2. Objective of the study. 2 3. Company profile 3-29 4. Introduction Bajaj Marketing and service Ltd. 30-68 5. Research methodology 69-74 6. Scope of study 75 7. Data analysis 76-88 8. SWOT analysis 89-91 9. Findings 92 10. Suggestion 93-94 11. Recommendation 95-96 12. Questionnaires 97-100 13. Bibliography 101-102

STUDENT’S DECLARATION

I here by declare that the research entitled “Consumer Opinion Regarding Leading Brand of Bajaj Motor Bike In Meerut” has been prepared by me.

I also declare that this research which has been training conducted in partial fulfillment of the requirement for the degree of “BACHELOR OF BUSINESS ADMINISTRATION (B.B.A)” of the C.C.S. University, Meerut has been the result of my own efforts and that this research has not formed a basis for the award of any other Degree/Diploma/Fellowship by U.P. Technical University, Meerut of any other university.

Place: Date: AMIR ALI RIZVI B.B.A (VI Sem.)

ACKNOWLEDGEMENT

I would like to express my deep felt thanks to MISS CHARU, for giving me an opportunity to undertake, this research on “Consumer Opinion Regarding Leading Brand of Bajaj Motor Bike In Meerut” in this esteemed organization.

And also but not the least I would like to acknowledge the Dealer, mechanics and respondents who gave me invaluable help and cooperation during the training period.

AMIR ALI RIZVI B.B.A (VI Sem.)

PREFACE

Towards the beginning of the new era, people often feel a growing uneasiness about the future and unsafe for the life. Today‟s market are changing at incredible pace. After globalization and changes in technology, we are witnessing a power shift from manufacturing to giant customers, who are now price and value sensitive and set a trend for a market.

To get through knowledge of market and to achieve positive & concrete results along with theoretical concept, I undergone summer training programmed, which from a part of my curriculum and completed the research by “Consumer Opinion Regarding Leading Brand of Bajaj Motor Bike In Meerut” at Bajaj India Ltd.

After this study, specific ways for the success of Motor Bike player in India could be achieved which would largely depend on their ability to take global competition in terms of the cost and research capability.

This research gave me ample of opportunity to view overall working and evaluation of customers buying attitudes with special reference to Bajaj Motorbike.

SYNOPSIS (A Brief overview of the study)

 The study was carried out in Meerut.

 The Proposal is supported by company dealers other’s dealers and customers.

 The Projection was made on the basis of a set of assumptions and policy statement as practiced by BAJAJ AUTO Ltd.

 To suggest the most suitable media for educating the consumers about the new product.

 Understanding from customer’s satisfaction.

 Searching new market as rural market.

OBJECTIVE OF THE STUDY

o To determine the customer buying attitudes towards the Bajaj Motorcycle. o To determine the satisfaction level of consumer to the product features and various aspects to the bajaj motorcycle. o To determine the usage of the product. o To know about the consumer preference and their perception about the bajaj Motorcycle. o To trace the customer profile.

COMPANY PROFILE

MANAGEMENT PROFILE

Rahul Bajaj Chairman

Madhur Bajaj Vice Chairman

Rajiv Bajaj Managing Director

Sanjiv Bajaj Executive Director

Abraham Joseph Vice President (Research & Development)

Pradeep Shrivastava President (Engineering)

S Sridhar CEO (2WH)

R C Maheshwari CEO (Commercial Vehicles)

C P Tripathi Vice President (Corporate)

N H Hingorani Vice President (Commercial)

Kevin P D'sa Vice President (Finance)

V S Raghavan Vice President (Corporate Finance)

S Ravikumar Vice President (Business Development)

K Srinivas Vice President (Human Resources)

Ranjit Gupta Vice President (Insurance)

J. Sridhar Company Secretary

Rahul Bajaj Chairman

Rahul Bajaj is an Honours Graduate in Economics and Law and a Business Graduate from the Harvard Business School. He was appointed Chief Executive Officer of Bajaj Auto in 1968 and took over later as Head of the Bajaj Group of companies.

Madhur Bajaj Vice Chairman

After graduating in Commerce, Mr Bajaj did his MBA from Lausanne, Switzerland. Joined as DGM in March 1983, took over as General Manager - Aurangabad Division in June 1986, as its Chief Executive in October 1988, became President of Bajaj Auto in September 1994, Executive Director in May 2000 and is Vice Chairman since July 2001.

Rajiv Bajaj Managing Director

Rajiv Bajaj, who took charge as Managing Director on 1st April 2005, is a Mechanical Engineer from Pune University. He later did his Masters in Manufacturing Systems Engineering from the University of Warwick. He Joined as

Officer on Special Duty in 1990, took over as General Manager (Products) in February 1993, Vice President (Products) in June 1995, President in May 2000, President & Whole Time Director in March 2002 and as Joint Managing Director in March 2003.

Sanjiv Bajaj Executive Director

Mr. Sanjiv Bajaj, who took charge as the Executive Director in April 2004, is a Mechanical Engineer from Pune University. He obtained a Masters Degree in Manufacturing Systems from the University of Warwick and an MBA degree from Harvard Business School. Mr. Sanjiv Bajaj joined as an Officer on Special Duty in 1994, took over as the General Manager (CF) in 1997 and Vice President (Finance) in April 2001.

Abraham Joseph Vice President (Research & Development)

Mr. Joseph started his tenure in Bajaj in July 1989 as a Graduate Trainee Engineer, took over as General Manager (R&D) in April 2005 and is currently the Vice President (R&D) since April 2007 . He is a Mechanical Engineer from the National Institute of Technology, Bhopal.

Pradeep Shrivastava President (Engineering)

Mr.Pradeep Shrivastava joined Bajaj in April 1986. He took over as Vice President (Engineering) in April 2005 and is currently the President (Engineering) since July 2007. After receiving a degree in Mechanical Engineering from IIT - Delhi, Mr. Shrivastava obtained a graduate diploma in Production and Finance from IIM – Bangalore in 1986.

S Sridhar CEO (2 Wh)

Mr. Sridhar joined Bajaj in March 2001 as GM (Sales) for two wheelers, took over as Vice President (Marketing & Sales – 2W) in April 2005 and is currently the CEO (2WH) since July 2007. He holds an Engineering Graduate degree in Agriculture.

R C Maheshwari CEO (Commercial Vehicles)

Mr. Maheshwari joined Bajaj in July 2007 as CEO (CV). He is a gold medallist Mechanical engineer from BITS, Pilani.

C P Tripathi Vice President (Corporate)

Mr. C.P. Tripathi started in Bajaj in January 1996 as the

Vice President (Waluj Plant ), took over as Vice President (Operations) in April 2001 and is Vice President (Corporate) since July 2007. A Science Graduate from Agra University, Mr. Tripathi also holds a degree in Mechanical Engineering from the Indian Institute of Technology, Kharagpur.

N H Hingorani Vice President (Commercial)

Mr. N.H. Hingorani joined Bajaj in 1997 as the General Manager (Materials), took over as the Vice President (Purchase) in 1998 and is Vice President (Commercial) since February 2006. Mr. Hingorani holds a degree in Mechanical Engineering from the Malaviya Regional Engineering College, Jaipur.

Kevin P D'Sa Vice President (Finance)

Mr. Kevin D’sa began his career with Bajaj in September 1978 and is presently the Vice President (Finance). After acquiring a Bachelor’s degree in Commerce, he completed his CA in 1978 and ICWA in 1981.

V Sankara Raghavan Vice President (Corporate Finance)

Mr.Raghavan joined Bajaj in March 1984 and is currently the Vice President (Corporate Finance). A Science graduate, Mr. Raghavan completed his CA in 1976.

S Ravikumar Vice President (Business Development)

Mr. Ravikumar joined Bajaj in June 1984 as an Accounts Officer and is now the Vice President (Business Development). He is an active member of the Institute of Chartered Accountants of India.

K Srinivas Vice President (Human Resources)

Mr. Srinivas joined Bajaj in January 2000 as the DGM (HRD) and is now the Vice President (HR). He holds a Bachelors Degree in Electrical Engineering from VJTI, Mumbai.

Ranjit Gupta Vice President (Insurance)

Mr. Ranjit Gupta started in Bajaj as the General Manager (Co-ordination) in 1988, and moved on to become the Vice President (Materials ) in 1995, then Vice President (HRD) in 2000 and is now Vice President (Insurance).

Mr. Gupta did his Masters Degree in Mechanical & Electrical Engineering from the Indian Railway Institute of Mechanical & Electrical Engineers. He was honored with a fellowship from the Institute of Electrical Engineering (London) and was also inducted as a member of the Institute of Mechanical Engineers (London).

J. Sridhar Company Secretary

Mr. J Sridhar is the Company Secretary since July 2001. A graduate in Commerce and Law, Mr. Sridhar also did his FCA, FCS and MMS. Prior to joining Bajaj, he was the Controller of Finance and Company Secretary, Maharashtra Scooters Ltd., a Bajaj Auto joint venture.

BOARD OF DIRECTORS

Board of Directors

Rahul Bajaj Chairman

Madhur Bajaj Vice Chairman & Whole-Time Director

Rajiv Bajaj Managing Director

Sanjiv Bajaj Executive Director

D.S. Mehta Whole-Time Director

Kantikumar R. Podar Director

Shekhar Bajaj Director

D.J. Balaji Rao Director

J.N. Godrej Director

S.H. Khan Director

Mrs. Suman Kirloskar Director

Naresh Chandra Director

Nanoo Pamnani Director

Manish Kejriwal Director

P Murari Director

Niraj Bajaj Director

Committees of the Board

Audit Committee

S.H. Khan Chairman

D.J. Balaji Rao

J.N. Godrej

Naresh Chandra

Nanoo Pamnani

Shareholders’ & Investors’ Grievance committee

D.J. Balaji Rao Chairman

J.N. Godrej

Naresh Chandra

S. H. Khan

Remuneration committee

D.J. Balaji Rao Chairman

S.H. Khan

Naresh Chandra

MILESTONES

2007

Bajaj Auto Commissions New Plant at Pantnagar, April Uttarakhand

February 200 cc Pulsar DTS-i launched

January Bajaj Kristal DTS-i launched

2006

April Bajaj Platina launched

2005

December Bajaj Discover launched

June Bajaj Avenger DTS-i launched

February Bajaj Wave DTS-i launched

2004

October Bajaj Discover DTS-i launched

August New Bajaj Chetak 4 stroke with Wonder Gear launched

May Bajaj CT100 Launched

Bajaj unveils new brand identity, dons new symbol, January logo and brandline

2003

October Pulsar DTS-i is launched.

October 107,115 Motorcycles sold in a month.

July Bajaj Wind 125,The World Bike, is launched in India.

Bajaj Auto launched its Caliber115 "Hoodibabaa!" in February the executive motorcycle segment.

2001

Bajaj Auto launches its latest offering in the premium November bike segment ‘Pulsar’.

January The Eliminator is launched.

2000

The Bajaj Saffire is introduced.

1999

Caliber motorcycle notches up 100,000 sales in record

time of 12 months.

Production commences at Chakan plant.

1998

June 7th Kawasaki Bajaj Caliber rolls out of Waluj.

Legend, India’s first four-stroke scooter rolls out of July 25th Akurdi.

October Spirit launched.

1997

The Kawasaki Bajaj Boxer and the RE diesel

Autorickshaw are introduced.

1995

November Bajaj Auto is 50. 29

Agreements signed with Kubota of Japan for the

development of diesel engines for three-wheelers and with Tokyo R&D for ungeared Scooter and moped development.

The Bajaj Super Excel is introduced while Bajaj

celebrates its ten millionth vehicle.

One million vehicles were produced and sold in this

financial year.

1994

The Bajaj Classic is introduced.

1991

The Kawasaki Bajaj 4S Champion is introduced.

1990

The Bajaj Sunny is introduced.

1986

The Bajaj M-80 and the Kawasaki Bajaj KB100

motorcycles are introduced.

500,000 vehicles produced and sold in a single

financial year.

1985

November The Waluj plant inaugurated by the erstwhile President 5 of India, Shri Giani Zail Singh.

Production commences at Waluj, Aurangabad in a

record time of 16 months.

1984

Foundation stone laid for the new Plant at Waluj, January 19 Aurangabad.

1981

The Bajaj M-50 is introduced.

1977

The Rear Engine Autorickshaw is introduced.

Bajaj Auto achieves production and sales of 100,000

vehicles in a single financial year.

1976

The Bajaj Super is introduced.

1975

BAL & Maharashtra Scooters Ltd. joint venture.

1972

The Bajaj Chetak is introduced.

1971

The three-wheeler goods carrier is introduced.

1970

Bajaj Auto rolls out its 100,000th vehicle.

1960

Bajaj Auto becomes a public limited company. Bhoomi

Poojan of Akurdi Plant.

1959

Bajaj Auto obtains licence from the Government of

India to manufacture two- and three-wheelers.

1948

Sales in India commence by importing two- and three-

wheelers.

1945

November Bajaj Auto comes into existence as M/s Bachraj 29 Trading Corporation Private Limited.

GROUP COMPANIES

Bajaj Auto is the flagship of the Bajaj group of companies. The group comprises of 27 companies and was founded in the year 1926. The companies in the group are:

Bajaj Auto Ltd. Mukand International Ltd.

Mukand Ltd. Mukand Engineers Ltd.

Bajaj Electricals Ltd. Mukand Global Finance Ltd.

Bajaj Hindustan Ltd. Bachhraj Factories Pvt. Ltd.

Maharashtra Scooters Ltd. Bajaj Consumer Care Ltd.

Bajaj Auto Finance Ltd. Bajaj Auto Holdings Ltd.

Hercules Hoists Ltd. Jamnalal Sons Pvt. Ltd.

Bajaj Sevashram Pvt Ltd. Bachhraj & Company Pvt. Ltd.

Hind Lamps Ltd. Jeevan Ltd.

The Hindustan Housing Co Bajaj Ventures Ltd. Ltd.

Bajaj International Pvt Ltd. Baroda Industries Pvt Ltd.

Hind Musafir Agency Pvt Ltd. Stainless India Ltd.

Bajaj Allianz General Bombay Forgings Ltd. Insurance Company Ltd.

Bajaj Allianz Life Insurance

Company Ltd.

H R RECRUITMENT POLICY

Bajaj Auto is an equal opportunity employer. Selection is based strictly on individual merit.

A large number of our recruits are fresh engineers and MBAs. Natural attrition is usually taken care of by promotions and horizontal movements within the organisation to provide career opportunities for our employees. Occasionally, specific skill-sets may warrant lateral recruitment.

Entry level Recruitment Engineers: We recruit Engineering Graduates from reputed institutes from all over India. Bajaj Auto enjoys an excellent reputation with all National Institutes of Technology (NITs) and is among the preferred employers for on-campus recruitment. The selection process comprises a written test in technical, analytical and logical reasoning, group discussion and personal interview.

Management Graduates: We recruit management graduates from reputed management institutes all over India. The selection procedure comprises a written test in analytical and logical reasoning, group discussion and personal interview.

All entry-level selections are made through on-campus recruitment only.

After recruitment, new entrants undergo a thorough induction- training programme before their placement in the company. Departments are allocated on the basis of the individual recruit’s aptitude and our requirements. Usually, after completing two years of service they are provided opportunities for job-rotation.

Work Culture Our work culture supports and enhances our brand. The Bajaj brand signifies excitement. Bajaj strives to inspire confidence through excitement engineering. The culture is built on core values of learning, innovation, perfection, speed and transparency. Facilitative leadership style helps in developing leaders at all levels and establishes accountability.

Our Brand Values We live our brand by its values of Innovation, Perfection, and Speed.

Bajaj will be distinctly ahead through excitement engineering. Innovation is how we create the future.

It is a value that provokes us to reach beyond the obvious in pursuit of that which exceeds the ordinary.

Perfection is how we set new standards. It is a value that exhibits our determination to excel by endeavouring to establish new benchmarks all the time. Speed is how we convey clear conviction. It is a value that keeps us

sharply responsive, mirroring our commitment towards our goals and processes.

Competency Building Bajaj Auto has a very flat organisation structure with three management levels. Each level represents a specific role and hence needs relevant competencies. Competency building at Bajaj Auto is a combination of development for current and future roles.

We cater to these needs by using interventions like development centres, need-based training and job-rotation plans. We use different methods of imparting training like lectures, group- discussions, role-plays, seminars, outbound training, assignments and on-the-job tasks.

Compensation Philosophy We strive to be amongst the top quartile in our compensation structure. Competence and performance are the key drivers of our compensation policy. A significant part of the compensation is in the form of variable pay linked to the individual’s and the organisation’s performance.

AWARDS

Product Award Year By

Bajaj Pulsar DTS-Fi - Bike of the Year 2007 CNBC-TV18 Autocar Auto Awards

Bajaj Platina 100cc - Bike of the Year 2007 NDTV Profit Bike India

Mr. Rajiv Bajaj - Man of the year 2005 2005 Autocar Professional

Mr. Rajiv Bajaj - Automotive Man of the 2005 Bike India & year 2005 NDTV India

Bajaj CT 100 - Motorcycle Total 2005 TNS Automotive Customer Satisfaction Study 2005

Bajaj Discover DTS-i - Bike of the Year 2005 OVERDRIVE 2005 Awards 2005

Bajaj Discover DTS-i - Indigenous 2005 OVERDRIVE Design of the Year 2005 Awards 2005

BAJAJ AUTO - Bike Maker of the Year 2004 ICICI Bank 2004 OVERDRIVE Awards 2004

DTS-i Technology - Auto Tech of the 2004 ICICI Bank Year 2004 OVERDRIVE Awards 2004

Bajaj Pulsar DTS-i Bike of the Year 2004 ICICI Bank 2004 OVERDRIVE

Awards 2004

Wind 125 Two Wheeler of the Year 2004 CNBC AUTOCAR 2004 Awards 2004

Wind 125 Bike of the Year 2004 2004 Business Standard Motoring

Bajaj Pulsar 180 DTS-i BBC World 2003 BBC World Wheels Viewers Choice Two Wheeler of Wheels Award Year 2003 2003

Bajaj Pulsar 180 DTS-i BBC World 2003 BBC World Wheels Award for Best Two Wheeler Wheels Award between Rs 55,000 to Rs 70,000 2003

Bajaj Pulsar 150 DTS-i BBC World 2003 BBC World Wheels Award for Best Two Wheeler Wheels Award between Rs 45,000 to Rs 55,000 2003

Bajaj Boxer AT KTEC BBC World Wheels 2003 BBC World Award for Best Two Wheeler under Rs Wheels Award 30,000 2003

Bajaj Pulsar - Motorcycle Total 2003 NFO Automotive Customer Satisfaction Study

Bajaj Pulsar - Bike of the year 2003 ICICI Bank OVERDRIVE Awards 2003

Bajaj Pulsar - Most exciting bike of the 2002 OVERDRIVE year Awards

Bajaj Eliminator - Bike of the year 2002 OVERDRIVE

Awards

Bajaj Eliminator - Most exciting bike of 2001 OVERDRIVE the year Awards

Award Year By

Chakan Plant Super Platinum 2006-07 Frost and Sullivan Award for Manufacturing Excellence

Chakan & Waluj Plants Audit 2006-07 TPM Passed for TPM Excellence Award

Bikemaker of the Year 2006-07 Overdrive Awards

Bike Manufacturer of the Year 2006-07 NDTV Profit Bike 2007 India

All India Trophy for Highest 1998-99 EEPC Exporter

Focus LAC Award for Outstanding 1998-99 India Trade Performance Promotion Organisation

Export Excellence 1998-99 EEPC

Certificate of Merit 1998-99 India Trade Promotion Organisation

Award for Export Excellence 1997-98 EEPC

Export Excellence 1997-98 MCCIIA

All India Trophy for Highest 1997-98 EEPC

Exporter

Top Exporter Shield - Western 1996-97 EEPC Region

Export Excellence 1996-97 MCCIA

Regional Top Exporter - Large 1995-96 EEPC Scale Manufacturer

Highest Export Performance 1995-96 EEPC

Outstanding Export Performance 1995-96 Government of India, Ministry of Commerce

Export Excellence Award 1995-96 MCCIA

Top Exporter Shield - Western 1995-96 EEPC Region

Certificate of Merit 1995-96 Government of India, Ministry of Commerce

Award for Export Excellence 1994-95 EEPC

Regional Top Exporter - Large 1994-95 EEPC Scale Manufacturer

All India Special Shield - Consumer 1994-95 EEPC Durables Exporter

National Export award for 1994-95 Government of Outstanding Performance India, Ministry of Commerce

Western Region Top Export Award 1994-95 EEPC

All India Special Shield - Consumer 1994-95 EEPC Durables

Regional Special Shield - Capital 1993-94 EEPC Goods Category

Award for Export Excellence 1993-94 EEPC

Capital Goods Export 1992-93 EEPC

Regional Special Shield - Capital 1990-91 EEPC Goods Category

Certificate of Export Excellence 1986-87 EEPC

Certificate of Export Recognition 1980-81 EEPC

Certificate of Export Recognition 1979-80 EEPC

Award for Export Excellence 1979-80 EEPC

Certificate of Merit 1978-79 Government of India, Ministry of Commerce

Certificate of Export Recognition 1978-79 EEPC

Award for Export Excellence 1977-78 EEPC

Certificate of Export Recognition 1977-78 EEPC

Export Promotion 1976 FICCI

Golden Jubilee Export Year Award 1976 FICCI

Export Excellence 1975-76 EEPC

Safety Award Year By

Meritorious Performance in Industrial Safety 2001 National Safety for three consecutive years Council

Certificate of Excellence 2001 National Safety Council

Achieving Lowest Average Frequency Rate 2001 National Safety Award

Achieving Lowest Average Frequency Rate 2000 National Safety Award

Meritorious Performance in Industrial Safety 2000 National Safety for three consecutive years Council

Achieving Longest Accident-free Period 1999 National Safety under Heavy Engineering Industries Group Council

Meritorious Performance in Industrial Safety 1999 National Safety for three consecutive years Council

Achieving Longest Accident-free Period 1998 Council of under Heavy Engineering Industries Group Industrial Safety

Achieving Lowest Average Frequency Rate 1998 National Safety Award

Meritorious Performance in Industrial Safety 1998 National Safety for three consecutive years Council

Achieving Lowest Frequency Rate under 1997 Council of Heavy Engineering Industries Group Industrial Safety

Achieving Longest Accident-free Period 1997 Council of under Heavy Engineering Industries Group Industrial Safety

Longest Accident-free Period 1992 Council of Industries, Mumbai

Best Safety Performance 1989 CII

Longest Accident-free Period 1987 National Safety Council

MISSION

 The corporate mission of the company is:

 To become a very significant player in two wheeler industry.

 To increase the networth of shareholders equity.

 To give the transparency and fairness for the products.

GROUP COMPANIES

 Bajaj Auto Ltd.

 Mukand Ltd

 Bajaj Auto Finance Limited

 Herculas Hoists Ltd.

 Bajaj Sevashram Ltd.

 Hind Laps Ltd

OBJECTIVE:

The main objective of Bajaj is to help the dealer to sell additional volume from outside the dealership. With wide range of models available in the market, it has become difficult for the consumer to select from the showroom, therefore salesman representatives guide him/her to choose the best suited for their need.

VISION:

To build a quality sales force which is highly competitive and committed to build an ever-lasting customer relationship.

OPERATIONS: -

Bajaj has started operation from July 2002. We at Bajaj are committed to give the consumer the right product at right price through meeting him/her directly and explaining the product features, advantages and benefits at his place of work or home. We are provide excellent finance schemes from our group finance companies. We also generate interest in consumer by doing the activities like road shows test rides loan melas. Exchange melas test the best contest etc. We also generate interest in consumer by doing the activities like Road Shows, Test Rides, Lone Meals, Exchange Melas, Test the best contest etc. The Bajaj Marketing operations are carried out in 84 locations scattered in 4 states. We have over 500 High Caliber Sales Officer who are led by 80 supervisors who in tern are supported by 7 Regional Managers. With over 500 members in its sales team, Bajaj Marketing and Services Ltd. will be a force to reckon with in the Indian Automobiles Industries.

INTRODUCTION BAJAJ MARKETING AND SERVICE LTD.

The Bajaj Group came into existence during the turmoil and the heady euphoria of India's freedom struggle. Jamnalal Bajaj, founder of the Bajaj Group, was a confidante and disciple of Mahatma Gandhi, and was deeply involved in the effort for freedom. The integrity, dedication, resourcefulness and determination to succeed which are characteristic of the Company today, are often traced back to its birth during those long days of relentless devotion to a common cause.

Kamalnayan, the eldest son of Jamnalal Bajaj, succeeded his father in 1942, at the age of twenty-seven. Putting the Nation before business, he devoted himself to the latter only after India achieved independence in 1947. But when he did so, he put his heart and soul into it. Within a short while, he not only consolidated the Group, but also diversified into various manufacturing activities, elevating the Group to the status it enjoys till this day.

Rahul Bajaj today heads the Group. He has been the Chief Executive Officer of Bajaj since 1968 and is recognised as one of the most outstanding business leaders in India. As dynamic and ambitious as his illustrious predecessors, he has been recognised for his achievements at various national and international forums.

Bajaj is currently India's largest two and three-wheeler manufacturer and one of the biggest in the world. Bajaj has long left behind its annual turnover of Rs.72 million (1968), to currently register an impressive figure of Rs.42.16 billion (US$ 936 million).

Our Philosophy • We approach our responsibilities with ambition and resourcefulness. • We organise ourselves for a transparent and harmonious flow of work. • We respect sound theory and encourage creative experimentation. • And we make our workplace a source of pride.

We Believe In • Transparency: a commitment that the business is managed along transparent lines. • Fairness: to all stakeholders in the Company, but especially to minority shareholders. • Disclosure: of all relevant financial and non-financial information in an easily understood manner. • Supervision: of the Company‟s activities by a professionally competent and independent board of directors.

INTERNATIONAL MARKETING

Based on our own brand of globalisation, we have built our distribution network over 60 countries worldwide and multiplied our exports from 1% of total turnover in Fiscal 1989-90 to over 5% in Fiscal 1996-97.

The countries where our products have a large market are USA, Argentina, Colombia, Peru, Bangladesh, Sri Lanka, Italy, Sweden, Germany, Iran and Egypt. Bajaj leads Colombia with 65% of the scooter market, in Uruguay with 30% of the motorcycle market and in Bangladesh with 95% of the three-wheeler market.

Several new models are being developed specifically for global markets and with these we will progressively endeavour to establish our presence in Europe too.

In countries where we perceive a good market potential, we seek a tie up with one of the major industrial establishments, which would be in a position to invest in the research and which would also entail manufacturing activities apart from marketing, distribution and after sales services through a well-established nation-wide network.

We offer a full range of services to such business partners: • Training in sales, service and spare parts management based on the Bajaj distribution system. • Active support for setting up manufacturing facilities overseas including transfer of technical know how. • Assistance in setting up an assembly plant for assembly of vehicles from complete knocked down (CKD) kits. • Select machinery and equipment, training of technical personnel, all in a phased manner as required by the regulations in the recipient country.

Product Profile

The much awaited 4 stroke bike to be launched by Bajaj in collobration with Is all about pure performance as regards engine power, riding stability, Handling easy and braking efficiency. Secondary air induction system, bi starter valve for easy morning starting, five speed transmission system have been introduced in all new bikes which have been come up to introducing bikes in new segment. There have been some new technologies introduced that shows companies product different from others.

SYNOPSIS

The two wheeler industry is passing through a critical but interesting phase. For many years it was growing but the turning point came in 1996-97 when it started slowing down.

The impact was really felt in the next year when the overall growth was hardly 2 percent. This was also possible only because of motorcycle segment showed a healthy growth of 15%. The scooter segment went down by 3% and mopeds by 6% of table. At present it is a regularly increase in the sale of motor bikes,upto 72% and scooters are at 20% and remaining are mopeds.

In a survey we found that there are 4,24,800 two wheeler sale in Indian market every month . in which they have 315300(74%)

MARKET COMPOSITION

PRODUCT MAR-DEC MAR (2003)- GROWTH (2003) DEC (2004) Scooter gears 3,27658 533887 38.6 Scooters-geared 62957 52796 19.2 Step-thrus 97499 124821 21.9 Motor-cycles 314641 166530 88.9 Three-wheelers 123302 127511 3.3

Source: Survey of Indian industries 2004

TWO WHEELER STATISTICS

The automobile industry in general and two wheeler industry in particular has shown a tremendous growth over the recent years. According to the Society of Indian automobile Manufactures (SIAM) the industry has grown by 16% in the year 2003/2004.Two Wheeler segment as a whole during the year 2004/05 grew by over 15%.This growth has been due to the Government's initiative on rural roads and better connectivity with major towns and cities, improved agricultural performance, upward trend of purchasing power in the hands of rural people.The two wheeler industry was able to achieve the record performance of crossing 6 million two wheelers with exact sales standing at 6,208,860 during the year 2004-05. The northward trend of growth among the two-wheelers is set to continue in the years ahead.A brief input about the growth of various segment of two- wheelers with the statistics from their leading manufactures are as follows:

SCOOTERS

2001-02 2002-03 2003-04 2004-05 2005-06

937506 848434 935279 987498 1020013

Though the metal bodied geared scooters have fallen out of favour of the Indian two-wheeler user their upward trend in growth has been due to rise in the sales of scooterettes and Motor scooters. Bajaj Auto has been able to sell 152,936 units in the year 2004/2005 of two

wheelers which don't include motorcycles. They have shown a negative trend in the two wheeler segment other than the motorcycles. This goes on to show that Bajaj Auto has lost its supremacy in the scooter and moped segment as they have shifted focus to motorcycles.

MOTORCYCLES

2001-02 2002-03 2003-04 2004-05 2005-06

2906323 3876175 4355168 5193894 6201214

Motorcycles as has been mentioned through out this website have become the most preferred choice among all two-wheeler users. They account for nearly 80% of the total two wheeler sales in the country. This trend is set to continue as more and more models of this hot set of two wheelers enter the market. Bajaj Auto one of the largest manufactures of two wheelers in the country has managed to sell about 1,449,710 units of motorcycle in the year 2004/2005. hero honda which claims to be the largest manufacturer of two-wheeler in the world was able to sell 2.62 million motorcycles during the year 2005/2005. The company also accounts for half the market in the motorcycle segment.

MOPEDS

2001-02 2002-03 2003-04 2004-05 2005-06

427498 351612 332294 348437 379574

Mopeds which were once the entry level options in the two-wheeler, have been replaced by entry level or price category bikes which provide all the comfort and advantages of a motorcycle but at an affordable price. Thus it has not come as a surprise that mopeds have shown a negative growth over the recent years. TVS Company one of the pioneers of mopeds manufactures of India was able to sell about 2.90 lakh of mopeds during 2005/2006. This trend is supposed to continue in the days to come, as the motorcycles race ahead other two-wheelers will find it difficult keep up with the pace of their growth.

MOTORCYCLES motorcycles have come a long way since they were first introduced in the country way back in the 1950s. The Indian government had got the first set of these mean machines from the Royal Enfield Company of UK for its' Army and Police to patrol the border highways on the rough and tough terrain of the West. Today these sets of two wheelers not only cater to the men in uniform, but also common people who have different needs and expectations from their motorcycles. Today motorcycle companies are taking special care to make their products more user friendly comfortable, safe, and ergonomic without compromising on the fun and thrills of riding. Some bikes like the hero honda Karizma can touch speeds up to 125kmph thus truly satisfying the riders need for speed. motorcycles have also invaded the Hindi film industry where Bollywood heart throbs like John Abraham, Hrithik Roshan , Uday Chopra and Fardeen Khan are seen setting the roads on fire with their set of two wheels.

Thus the trend of motorcycles have caught up with the average Indian and there a bike to suit everyone's needs and usage. Premium Segment bikes like the hero honda Karizma and Bajaj Pulsar provides the Generation Y a chance to emulate their idols on screen. These motorcycles come with 5 speed gear box and disc brakes to provide one the extra throttle with the adequate safety measure. Kinetic Acquila the premium segment bike from Kinetic has headlamp that turns head with the bike thus making riding easier in the darkness of the night. These motorcycles also come with factory fitted allow wheels to provide the extra strength and stability.

The Enfield Bullet enjoys a loyal following among its users; people who ride these heavy machines once always vouch for their sturdiness and stability. Bullet clubs have cropped up in various cities of the country like Bangalore, where motorcycle users who are in love with their machines frequent the road less traveled.

India has a burgeoning middle class, which means that value for money bikes like the hero honda splendor, Bajaj Discover and TVS Victor have retained their importance with every passing day. These bikes are a hit among the office goers and small time business men who demand maximum output from their two wheelers. motorcycles like the hero honda splendor come in a wide range of colors and give an average mileage of 70 km per liter.

The entry level segment of motorcycles also has a cut throat competition with the two wheeler manufacturers trying to outdo each other by providing that extra edge in economy biking. Some of the bikes which are available at the entry level include the hero honda CD Dawn, Yamaha Crux, TVS Star and Bajaj CT 100. The TVS motor company has posted strong growth due to the growing popularity of TV Star across all markets. TV Star has an engine displacement of 99.7 cc and claims to give an average of over 100 kmpl.

Thus the Indian motorcycle users have a lot of option across all levels to kick start his riding.

GROWTH OF TWO WHEELER INDUSTRY

The scooter market slowly losing its hold it is considered a family vehicle but perhaps there is a competition from the second hand car market where prices have fallen rapidly. A Maruti 8000 model Is now available for just Rs. 50,000. The scooters manufacturers have to watch this phenomenon and bring out many new product variants in the right price slots to sustain their share in the market. The market share of major players in 2005-06 as follows:

MOTOR MANUFACTURER SCOOTERS % MOPEDS % CYCLES % Bajaj Auto 30 68 2 Hero Honda - 81 - Honda Activa 45 - 2 Kinetic 26 35 7 TVS Suzuki 10 45 9 LML 21 57 - Market Size 26.3 67.6 6.1

Source : Survey of Indian Industries 2006.

Bajaj Byk

Specifications Engine Type 4 stroke Cooling Type Air Cooled Displacement 92 cc Max Power 6.5 bhp (4.4 kW) @ 7000 rpm Transmission Type 4-speed gear box Electrical System System 12V, AC+DC Head Light 35/35W Horn 12 V DC Chassis Chassis Type Monocoque Suspension Front Suspension Telescopic Rear Suspension Hydraulic double acting Tyres Front Tyre Size 2.50 x 17, 4PR Rear Tyre Size 2.75 x 17, 6PR Brakes

Front Brakes 110mm Drum Rear Brakes 110mm Drum Fuel Tank Fuel Tank Capacity 10 litres Reserve Capacity 3.8 litres Dimensions Overall length 1900 mm Overall width 785 mm Overall height 1010 mm Wheel Base 1210 mm Saddle Height 775 mm Kerb Weight 98 kg

Bajaj Wind 125

Specifications Engine Single cylinder, 4Stroke , natural air cooled, Type Gasoline engine Displacement 124.6cc Bore x Stroke 54x54.4 (mm) Max Power 10.8 Ps (7.92Kw) at 8500 rpm Max Torque 9.8 Nm at 7000 rpm Ignition Digital Ignition Transmission 5 Speed, constant mesh type Ignition System Digital Ignition with Variable Ignition Timing Ignitor Characteristic (DC-CDI) With Engine Over- speed limiter Electrical System Multi-focal Reflector type with Halogen Lamp Head Light (35/35W)& Pilot Lamp Tail Light Multi-focal Reflector type with 5/10 W Lamp Side Indicator Multi-focal Reflector type with 10 W Lamp Reflex Reflector Rear Reflex Reflector Horn 12V DC Battery 12V , 2.5 Ah

Instruments &

Control 3 Pod Instruments Cluster with

Instruments  Speedometer, Odometer & Trip Meter Cluster  Tachometer  Fuel guage

Handle bar mounted switches with Functions

 Lights ON-OFF  Horn Control Switches  Dipper  Push Cancel Side Indicator  Pass

Ignition switch Combined Steering & Ignition Lock Stop switches Front and Rear Brake switches Dimensions Wheelbase, mm 1260 Overall length, 2025 mm Overall width, 740 mm Overall height, 1115 mm Saddle Height, 800 mm Ground 155 clearance, mm Kerb weight (kg) 121 Fuel Tank Full Tank 12 Capacity Reserve Capacity 2

Bajaj Discover

Engine / Transmission

Type 4-Stroke, DTS-I, Natural Air Cooled

Displacement 124.52 cc

Max Net Power 8.47 kW(11.51 Ps)@8000 rpm

Max Net Torque 10.8 Nm @ 6500 rpm

Clutch Wet, Multidisc Type

Ignition system Microprocessor controlled Digital CDI

Starting system Kick Start / Self Start

Frame Double cradle tubular type

Suspension

Font suspension Telescopic

Trailing arm with coaxial hydraulic shock Rear suspension absorbers & coil springs

Brakes

Mechanical expanding shoe & drum type – Front Brake 130 mm diameter

Mechanical expanding shoe & drum type – Rear Brake 130 mm diameter

Electricals

System voltage 12V (AC + DC)

Battery type 12V, 2.5 Ah(KS)/12 V, 9 Ah (ES)

Electric start – 35/ 35W Optoprism- Headlamp Halogen lamp, Kick start – 60/55 W Round Headlamp

Tail lamp 5/21 W

Brake lamp 10 W

Turn signal lamp 10 W

Horn 12 V, Dc

Tyre

Front tyre size 2.75 x 17, 4PR

Rear tyre size 3.00 x 17, 6PR

Fuel Tank capacity 10 Litres (2.3 litres for reserve)

Dimensions

Length 2030 mm

Width 760 mm

Height 1065 mm

Wheel base 1305 mm

Turning circle dia 2100 mm

Ground clearance 179 mm

125 kg – Kick start / 129 kg – Electric Kerb Weight start

Other Features

Ride Control Switch Yes

Ignition cum St.lock Yes

Headlamp Shape Round / Fairing

Console Angular – Twin Pod

Lockable Seat Yes

Dipper Yes

Turn Indicator Push Cancel

Choke Yes

Day Flasher Yes

Bajaj Pulsar 150

Engine 4 Stroke, Single Cylinder, Air Cooled Cubic Capacity 143.9cc Max. Power 12 BHP @ 8500rpm Gear Box 5 Speed Ignition CDI Front Brakes 240mm Disc Rear Brakes 130mm Drum Front Tyre 2.75 X 18 Rear Tyre 100/90 X 18 Wheelbase 1265mm Ground Clearance 155mm Dry Weight 132 Kg Tank Capacity 18 Litres Colours Black, Silver, Blue & Red

Availabe in following option a) Kick Start b) Electric Start

Bajaj Pulsar 180 Electric Start

Engine 4 Stroke, Single Cylinder, Air Cooled

Cubic Capacity 178.61cc

Max. Power 15 BHP @ 8000rpm

Gear Box 5 Speed

Ignition CDI

Front Brakes 240mm Disc

Rear Brakes 130mm Drum

Front Tyre 2.75 X 18

Rear Tyre 100/90 X 18

Wheelbase 1292mm

Ground Clearance 155mm

Dry Weight 137 Kg

Tank Capacity 18 Litres

Colours Black, Silver, Blue & Red

Bajaj CT 100 DLX

Specifications

Engine

Type 4 stroke, Single Cylinder

Cooling Type Air Cooled

Displacement 99.27 cc

Max Power 8.2 bhp (6.03 kW) @ 7500 rpm

Max Torque 8.05 Nm @ 5500 rpm

Ignition Type C.D.I

Carburetor Keihin-Fie

Transmission Type 4 speed gear box

Electrical System

System 12 V, AC+DC

Head Light 35/35 W

Horn 12 V, DC

Chassis

Chassis Type Tubular construction

Maximum Payload 239 kg

Suspension

Front Suspension Telescopic

Hydraulic, Double acting, Swing arm Rear Suspension type

Tyres

Front Tyre Size 2.75 - 18, 4/6 PR

Rear Tyre Size 2.75-18, 6 PR

Brakes

Mechanical expanding shoe, Friction Front Brakes type

Mechanical expanding shoe, Friction Rear Brakes type

Fuel Tank

Fuel Tank Capacity 9.3 litres

Reserve Capacity 2.2 litres

Dimensions

Overall length 1950 mm

Overall width 770 mm

Overall height 1065 mm

Wheel Base 1225 mm

Kerb Weight 109 kg

Colours Available Black, Wine Red, Purple

Bajaj Avenger

Specifications

Engine

Type 4-Stroke, DTS-I

Displacement 180 cc

Peak Power 16.5 bhp/12.15 Kw @8000 rpm

Max Torque 15.22 Nm

Suspension

Front Suspension Telescopic longest stroke, 140 mm

Triple rate Spring, 5- way adjustable, Rear suspension Hydraulic Shock Absorbers, Vertical travel 90mm

Brakes

Hydraulic operated Disc Brakes – 260 Front Brake mm

Rear Brake 130 mm Drum

Tyres

Front tyre size 17” x 90/90

Rear tyre size 15” x 130/ 90

Fuel Tank

Main /Reserve 14 L. / 3.4 L

Electricals

System Voltage 12 V AC

Head Lamp 60/ 55 W (Halogen)

Horn 12 V Ac

Dimensions

Wheel base, mm 1475

Kerb Weight kg 154

Colours Available Black, Red, Purple

200 cc Pulsar DTS-i

New Delhi, February 13 2007: Bajaj Auto, the pioneer in performance biking has further extended the portfolio with the launch of the new 200 cc „Pulsar‟ DTS-i in New Delhi today. The latest offering has set new benchmarks in technology, performance, and styling to address the needs of a growing segment of pro-bikers.

The new Pulsar has many firsts to its credit. It comes equipped with an Oil cooler, which helps control engine oil temperatures at sustained high speeds and rpms, thus ensuring more stable engine oil viscosity. The 200cc DTS-i engine generates 18 Ps of raw pulsating power to provide riding excitement to performance hungry bikers. This makes the Pulsar 200 the most sporty and stylish powerhouse on two wheels to pace the Indian roads.

It‟s also the first bike in India to feature both front and rear tubeless tyres, which besides offering superior stability are safer than conventional tube types and in sync with the offerings abroad for similar applications. The rear tyre is the broadest in its category to ensure better road grip and stability.

The new digital console is an advanced version of the latest Pulsar family. Apart from the Digital Odometer, Digital Speedo Meter, Digital Fuel Gauge and two Digital Trip Meters, the console on the 200 cc Pulsar DTS-i has indicators for Air filter condition, Engine temperature, Battery voltage and Oil level, all of which contribute to enhancing rider info for trouble-free riding. Another first is the use of split seats for styling and comfort. The split grab rail perfectly compliments the new rear chiseled looks. It is also the first Indian bike to have electric start as the sole means of engine cranking, dispensing with the kick lever.

Speaking on the launch Mr. S.Sridhar, VP (Sales & Marketing-2 wh), Bajaj Auto Ltd said, “This launch is in line with our strategy of enhancing our product portfolio to offer riding excitement to pro-bikers. Our entire focus and effort is to deliver outstanding technology and performance. The new Pulsar has now raised the bar in the motorcycle industry with superior technology and features such as the engine oil cooler, digital console etc.”

He added, “We are already market leaders by far in the performance segment and launch of Pulsar 200 DTS-i would further reinforce our position in this important segment. The bike joins the immensely popular 150 cc and the 180cc Pulsar DTS-i to extend the Pulsar DTS-i range

across a range of price and performance points. ”

The bike would be available at exclusive Probiking showrooms at select locations across the country. Performance biking now also comes at an attractive price of Rs.65,497 ex showroom, New Delhi.

More about Pulsar 200 DTS-i

The Bajaj Pulsar 200 DTS-i‟s higher sportier stance with greater chassis rear inclination is supported with some of these technologically advanced features.

. A lowered Headlamp/Fairing assembly alongwith a high tail-end, giving it an aggressive, ready to pounce stance. . An all Stainless Steel silencer with a Aluminium muffler can for genuine sporty looks and long life. . Large Ø 33 mm Front forks for muscular looks and to take care of the extra suspension and braking loads. . Large Ø 260 mm front disc for strong and predictable stopping power. . A unique Auto Switchover feature comes into play incase one of the two Headlamp filaments stops functioning. . A unique Battery Energy Conserving feature ensures a fixed delay after 3 continuous cranks. . All new „Blue tinged‟ bulbs for the main headlamp and parking lamps. These emit strong „White‟ light for a distinctive look. . Sleek, Twin row, Light-Emitting Diodes (LEDs) for the tail and brake lamp ensures “Zero Maintenance”. and a long battery life. . Backlit, Non-Contact type, Soft-touch Handlebar Switches. . Self-canceling Indicators that switch off when the turn has been completed and the handlebar comes to a „straight ahead‟ position with a pre-set automatic switch off function, even if the turn has not been undertaken. . Smooth, positive, virtually friction-free gearshift feel with new shifter assembly, an integrated over-shift preventor, and shift forks with rollers mated to a change drum. . A Low Maintenance Battery with a unique venting valve, drastically reducing electrolyte loss and therefore reducing frequency of routine maintenance. . Black paint theme carried over to the front fork legs, the rear shock absorbers, and the swing arm, in addition to the engine, for deadly looks. . High performance exposed „O‟ ring Drive chain for running in dusty conditions, providing for clean uncluttered looks and commensurate with the bikes image.

Technical Specifications Engine Type 4-stroke, DTS-i, Oil cooled Displacement 198.8 cc Max Power 18 Ps / 13.25 Kw Max Torque 1.75 kgm / 17.17 Nm

Suspension Front Telescopic forks 135 mm stroke Triple rate spring, 5 way adjustable, gas charged NitroX Rear shock absorbers

Brakes Front 260 mm hydraulically operated disc brake

Rear Mechanically expanding 130 mm drum type

Tyres Front 90/90 x 17” Tubeless tyre, shod on aluminium alloy wheels Rear 120/80 x 17” Tubeless tyre, shod on aluminium alloy wheels

Fuel Tank Full 15 Lts ( 2 liters of usable reserve)

Electricals System 12V AC + DC Headlamp 35/35W clear lens type with 2 pilot lamps

Dimensions Wheelbase 1345 mm Weight 145 Kg

Recently launched new Bajaj Discover 125 is Back!! Friday, April 01, 2011 Close ups Shots Bajaj Discover 125

Design and Style Bajaj Discover 125

Other Bajaj Discover 125

Shades Available Bajaj Discover 125

Bajaj Discover 125

Overview of New Bajaj Discover 125

After the huge success of Discover 100, Discover 150, Pulsar 220 and Pulsar 135, Bajaj India has launched another variant of Discover. This time it is Discover 125 which has been re-launched with aprice tag of Rs. 45500 (Ex-Showroom New Delhi) for the base variant and Rs. 48000 for the disc brake version. The company hopes to sell about 40,000 units per month of the Discover 125 and will take the entire Discover range to about 1,50,000 units by the second quarter of the coming fiscal. Bajaj Discover 125 fills the gap between Discover 100 and Discover 150, it completes the Discover range.

“Discover 100 took market by a storm with its launch in July 2010. In this short span of time the Discover 100 is already one of the largest selling models in the motorcycle market with current volumes averaging 75,000 per month. With the new Discover 125, we are instilling a fresh momentum and adding riding excitement to the overall Discover portfolio,” Mr. S. Sridhar, CEO, Bajaj Auto said. He further added, “That the new Discover is all set to be a pleasure to the commuter‟s pocket both in terms of purchase as well as operating cost”. "Although we are riding high on the success of the Discover

100 and the Discover 150, there is still a significant base of commuters who prefer an optimum combination of mileage and power," Bajaj Auto President Motorcycle Business S Sridhar said in a statement.

Design & Styling of New Bajaj Discover 125

In terms of design and styling it was expected that Discover 125 will carry all or some of the design cues we have seen in the Discover Sprint concept which was on display at the 2008 Auto Expo in New Delhi. But bajaj has disappointed the bike lovers as they have kept the design very simple and basic which looks more or less same like the Discover 100. Bajaj Discover 125 features LED tail lamps, nitrox suspension, front disc brake, electric start and wider rear tyre.

Variants of New Bajaj Discover 125

- New Bajaj Discover 125 Drum - New Bajaj Discover 125 Disc

Bajaj has launched new Discover 125 in two variants: one with drum brakes and second with front disc brake.

Engine and Suspension of New Bajaj Discover 125

- 4 Stroke, Air Cooled - Maximum power of 11 Bhp - Maximum torque of 10.8 Nm - Claimed mileage of 82.4 kmpl

Bajaj Discover 125 is powered by a 4-Stroke 124.52 air-cooled 4 stroke petrol engine which generates maximum power of around 11 Bhp at 8000 rpm with maximum torque of around 10.8 Nm at 6500 rpm. Bajaj claims the Discover 100 would return a mileage of 82.4 kmpl. The bike sports 130mm telescopic front suspension coupled with Nitrox aided suspension at the rear.

Main Features & Styling Elements of New Bajaj Discover 125

- 125cc 4 Stroke air-cooled engine - 11 Bhp Power, 10.8 Nm Torque - LED Tail Lamp - Nitrox Suspension - Matte Finish Alloy Wheels - Self Start

- Front Disc Brake - 5 Speed Gearbox - Wider rear tyre - Auto Choke - Battery Charge Indicator - Ride Control Switch

Shades Available in New Bajaj Discover 125

Bajaj has launched the new Discover 125 in three shades:

- Black with blue graphics - Black with red graphics - Black with green grahics

Price of New Bajaj Discover 125 - Very Competitively Priced

- New Bajaj Discover 125 - Rs. 45,500.00 - New Bajaj Discover 125 - Rs. 48,000.00

Bajaj India has launched the Discover 125 with a price tag of Rs. 45,500 (Ex-Showroom) which is very reasonable and has started price war in 125cc segment as all other 125cc bikes in India are priced around 50 lakh rupees. It seems like after Discover 125 Bajaj India has another winner in its hands.

BAJAJ AUTO INCREASES MARKET SHARE, TO ROLL OUT GEARLESS SCOOTERS

BAJAJ Auto Ltd has managed to add about 4 percentage point market share in the first half of this fiscal taking it up from 23 per cent to 27 per cent. With the proposed launch of gearless scooters, it expects to further consolidate.

Launching its indigenously designed 125-cc Bajaj Discover mobike in Andhra Pradesh, the General Manager, Bajaj Auto, Mr K.S. Grihapathy, said, "The first half this year has been extremely buoyant for the company and with the launch of Discover, we expect to stir up the marketplace with the value proposition of this bike. While initially the focus is on domestic market, we could possibly reach out these bikes to overseas markets as well."

Mr Grihapathy said, "We are in the process of launching two gearless bikes and expect to broaden the product portfolio. From about 14,000 sales per month now, by the end of the year, we expect Discover to sell about 40,000 bikes a month.

"CT 100 has been a runaway hit in the market and is averaging about 75,000 bikes a month. This has, in fact, significantly pushed up the numbers. We are also planning to hike the capacity of CT 100 to about 90,000 a month."

Bajaj Auto has designed a campaign with Hollywood star Jackie Chan, which features the martial arts hero as "Master and Masterpiece" to promote `Discover'.

When asked if the launch of Discover would cut into some of its product offerings, Mr Grihapathy said that this has opened up a totally different segment and "we don't see this cannibalising some of the offerings within the company portfolio such as Pulsars. However, we would not take extra efforts to push Wind range into the market."

INTRODUCTION TO DEALERSHIP ORGANISATION STRUCTURE

ACCOUNTS

SERVICE & SPARE PARTS ADMINISTRATION

DEALERSHIP

COUNTER & DIRECT SALES RETAIL SALES

FINANCE

DIFFERENCE BETWEEN TWO STROKES FOUR STROKES ENGINES

Two stroke engines are most commonly used in manufacturing two wheelers. This is because of its simplicity in construction and low maintenance cost. In this type of engine four cycles viz. SUCTION, COMPRESSION, POWER AND EXHAUST are completed by the piston in one rotation of the crankshaft or one up and one down movement of the piston.

FIRST STROKE

When the piston moves from BDC to TDC due to it‟s movement suction is created in crank case which acts on the carburetor and draws air fuel mixture into the crank case. Then the mixture on the top of the piston get compressed by the further movement of the piston

SECOND STROKE

When the piston is about to reach TDC the fuel mixture is ignited and brunt with the help of spark plug. The burning of compressed mixture results in an explosion which in turn pushes down the piston downward. This is power stroke. With the further downward movement of the piston the brunt gases will pass away through the exhaust port and silencer to the atmosphere.

In four-stroke engine these cycles (SUCTION, COMPRESSION, POWER, EXHAUST) are completed in one cycle in one cycle in one movement of the piston. In short, two stroke engine develops powers in every rotation of the crank shaft where as a four-stroke engine develops the same in two rotation of the crank-shaft.

MAIN COMPONENTS OF ENGINE

1. CRANK CASE 5. CYLINDER HEAD 2. CRANK SHAFT ASSEMBLY 6. SPARK PLUG 3. PISTON ASSY 7. MAGNETO 4. CYLINDER BLOCK 8. CARBURETTOR

QUALITIES OF A SUCCESSFUL SALESMAN

Every person has an inborn nature of selling. Politicians, Doctors, Advocates are excellent salesmen. They sell their ideas to get votes, fees from clients, etc . So in every field, everybody is selling something. To become a successful Sales Officer you would to develop in the following areas: -

KNOWLEDGE PERSONAL SKILL QUALITIES 1. Sales Process. 1. Door Entry. 1. Develop Self Confidence. 2. Product 2. Introduction and Knowledge. Information gathering. 2. Positive mental Attitude. 3. Competitors. 3. Appointment and Test rides. 3. Hard and Smart 4. Information Working. 4. Trial Close and Closing a sale. 4. Honest and Sincere. 5. Listening and selling skills. 5. Approachable and Friendly.

(Explain why these qualities are important to Salesmen).

DIFFERENCE BETWEEN TWO STROKES AND FOUR STROKES ENGINES

SR TWO STROKE ENGINE FOUR STROKE ENGINE NO

1. Develops power in every Develops power in every rotation of the crankshaft. rotation of the

crankshaft. 2. Simple in construction. Complicated construction.

3. No valve mechanism (simple Needs separate valve ports). mechanism.

4. Less moving parts, low More moving parts, heavy maintenance. maintenance.

5. Less fuel-efficient. Better fuel-efficient.

SCOPE OF MARKETING

The scope of marketing is very wide. It may be analyzed in terms of marketing function. Marketing function is inherent in every marketing process and these functions may have to be performed many times in the marketing of a given product.

FUNCTION OF EXCHANGE: -

These functions form the cornerstone for any marketing activity. As seen earlier, goods are produced for satisfying human wants. This is achieved only when goods finally reach the hands of consumer. The process of passing goods in to the consumer‟s hand is called function of exchange.

 BUYING & ASSEMBLING.  SELLING & DIVIDING.

FUNCTION OF PHYSICAL SUPPLY: -

The second group of marketing activities, viz, function of physical supply, tend to ease buying and selling processes. Under this category two functions are included.

 TRANSPORTATION.  STROAGE & WAREHOUSING.

FACILITATING FUNCTION: -

These functions are in fact subsidiary in nature. But they have a direct relationship with the marketing process & hence cannot be treated as non-essential function.

 FINANCING.  RISK TAKING.  STANDARDISATION.  MARKETING INFORMATION.

IMPORTANCE OF MARKETING

Marketing is a distinguishing and unique function of the business. A business is set apart from all other human organizations by the fact that it markets a product or service. Neither CHURCH NOR ARMY NOR STATE does that. Any organization that fulfils through marketing a product or a service is a business. Any organization in which the marketing is either absent or incidental is not a business & should never be run as if it were one.

Marketing is essential for the very purpose of business as can be judged from the following lines “Business aims at profit. To realize profit, a sale has to be made. To make the sale a customer has to be created. To create the customer, he must be satisfied. To satisfy the customer, his needs have to be meet. To meet customer needs, marketing is essential”.

RESEARCH METHODOLOGY

THE MARKET AREA:

The entire research was divided into fair shares and each phase had its individual sight finance and supplemented each other. the process had to be started from the grass not level and it was very important to understand the market for this bajaj bikes. Which is very fast in production distribution and consumption.

The four shares into which the research was divided were. 1. Preparation of Draft report. 2. Detail tracking 3. Analysis of finding and observation & segregating Meerut for bajaj.

The observation approach was adopted in the process by gathering the data essential and material for the decision making and with clear objective of increasing the market share of bajaj in the Meerut Market. Customer preference and satisfaction was also important in assessing the market share but the was very clear that customers generally do not have loyalty to words the product in the Beverage industry rather what matters the most is the product of Bajaj availability which will be discussed later.

The methodology researcher use in the entire research and survey work can define as in this method. Researcher used the survey in this passion so that there was minimum wastage of man. material and money.

RESEARCH DESIGN:

Types of Research:- For collection of data researcher are descriptive research design. It provide me description of an individual and a community. Through this research collect quantitative questionnaire and data.

DATA SERVICE:- Direct interaction with consumer and consumer and consumer as a respondent. So consumer is the man data service.

RESEARCH APPROACH:_ There are two basic approaches to research. quantitative and qualitative my approaches are both. Researcher collects the quantitative data and the opinion of the people bike performance of the product. dealership. satisfaction level and there expectation.

TYPES OF QUESTIONNAIRES:-

When researcher start preparing questionnaires then researcher keep all the brings in this mind that guideline of his guide and time factor of consumers. Questionnaires should not be very borty and lengthy working upon the above guidelines. The questionnaires there were 15 and target market questionnaires is 18 and total questions 23. TYPE OF QUESTIONS:- Research used both closed type question. (e.g.-g the type 'yes or no) open type (e.g-inviting free response) and lickert scale question. I used for qualitative in my questionnaires.

RESEARCH INSTRUMENT:- Research's research instrument is questionnaires for collecting the primary data. This is very common and flexible instrument.

SAMPLING:- Sample in market. researcher collect needed information from various persons who are associated with this subject. When such associated persons are in new number research can get information from all of them in such some people among associated persons are selected and collect information from them. These selected persons represents the whole universe and are called sample.

SAMPLING UNIT:- One bajaj owner serves as a simple sampling unit.

SAMPLING SIZE:- The total number of these selected persons is called sample size. the sample is the total of persons. which are interviewed by researcher. In this case study sample units are one hundred. researcher has taken response of one hundred persons.

COLLECTING THE DATA:- 1- Primary data. 2- Secondary data. 1- Primary data:- Through survey researcher obtains primary data directly from the Reader through following method. A. Observation method. B. Interview method. C. Questionnaires.

A. Observation method:- Researcher went to the dealers showroom and service center and even a parking places. Researcher directly observes the customers researcher with out asking any question. Here researcher found most of the customer was empty buying behavior.

B. Interview Method:- Researcher went to the service center and parking places and collects the data through personal interview.

C. Through questionnaires:- Researcher collects most of the data through questionnaires, researcher went to the consumers and requested them to fill the questionnaires.

Many questionnaires was well structured and was very print from the Computer. Researcher found that interviewers are belonging to good family background and they him good response (even the dissatisfied customers) and tell their problem freely and they gave me proper time in their busy schedule

Researcher find generally customer fell easy in the multiple choice of questions.

1- Through Bajaj Profile. 2- Through Newspapers.  Times of India.  Hindustan Times.  The Hindu.  Economics Times. 3- Through Magazines.  Business India.  Auto Express.  Business India  Auto India. 4. Through internet - Tel co website www. Baja India. com.

OBSERVATION: The objective method is the most company used method especially is studies relating to behavioral sciences. In a way we all observe things around u. but this sort of observation is not scientific observation. Observation becomes a scientific tool and the method of data collection for the researcher. When it serves a formulated research purpose is systematically planned and recorded and is sought by way of investigators own direct observation without asking from the respondent. - Sales Techniques. - Customer mavement. - Customer response in refuel stores.

Observation methods:- I am used two types of observation is used when the research problem has been formulated precisely and the researcher is told to the area of study. The researchers are asked to record their observations.

1. This observation is used when the research problem has been formulated precisely and the research is told to the observe the area of study. The researchers are to the record their observation.

2. Direct-Indirect observation:- In direct observation of a person is observed on the other hand indirect observation implies that some record of part behavior is observed. The behavior is not observed and rather its effects are observed. Here the observe engaged in indirect observation generally looks for physicals traces of behavior or occurrence of an event.

MARKET SEGMENTATION:-

It is defined is the process of taking total heterogeneous market for a product and dividing into several sub market or segments. Each of which tends to be homogeneous in all significant. 1- Behavioral segmentation. 2- Psychographics segmentation.

1- Behavioral segmentation:- In this the buyers are divided into groups on the bars of their knowledge of attitude towards use of or response to a product.

2- Psychographic segmentation:- In this the buyers are divided into different groups on the basis of lifestyle or personality and values. People with some demographic group can exhibit very different psychographic profile.

IMPLEMENTING METHODOLOGY

o For obtaining the help of the respondents. I took the help of the random sampling method. o One questionnaire was there for consumers. o The questionnaire were developed in successive manner, firstly they were made on very board outlines with open-ended view questionnaire. o These open end questionnaires were put up for sample test of ten responses and finally developed the questionnaire of its required shape. o The research has been done on the basis of following grounds: -

 Data Resource – Primary.

 Research Approach – Survey.

 Research Instruments – Questionnaire.

 Sampling Unit – Consumer.

 Sample Size – 100.

 Contact Method – Personal.

SCOPE OF THE STUDY

Bajaj India Ltd., sales of Bajaj Motor Bikes have not been catching the market very well. Inspite of being a well-known brand and company‟s self- direct marketing could not able to boost the sales of Bajaj Motor Bikes.

This study gave a fair outlook of market for its products and reasons for not catching its market share.

This research will help the company to know about, where potential of the Bajaj Motor Bikes lies in the market and to give the suggestions to the company about buildup their market share.

This survey is confined to standard model of Bajaj Motor Bikes.

DATA ANALYSIS

Brand awareness among the consumer based on 1st response ) No. of respondents = 150 Brand Name No. of Customers % Age Hero Honda 60 40 Bajaj 40 26.6 Others 50 33.3

0 33.30% 40% HEROHONDA BAJAJ OTHERS 26.60%

Various motivating factors in making purchase decision No. of respondents = 150 Factors No. of Customers % Age Family 40 26.6 Friends 50 33.3 Relatives 20 30 Yourself 40 30

13% 26.60% FAMILY 27% FRIENDS 33.30% RELATIVES YOURSELVES

Profession (who are giving) No. of respondents = 150 Profession No. of Customers % Age Business 40 26.6 Job 60 40 Students 35 23.3 Any Others (Dealers) 15 10

10% 27% BUSINESS 23.30% JOB 40% STUDENTS DEALERS

Familiarity of Brands in four stroke segment No. of respondents Brand Name No. of Customers % Age Bajaj 45 32.8 Hero Honda 70 46.66 TVS 25 16.66 LML 25 16.66

16.66% 32.80% BAJAJ 16.66% HERO HONDA 46.66% TVS LML

Chances of buying BAJAJ 4 stroke bike scale used, A=6, B=5, C=4, D=3, E=2, F=1

Possibilities No. of respondents Point Definitely buy 45 270 Very likely will buy 35 175 Probably will buy 22 88 Might or might not buy 23 69 Definitely will buy 20 40 Can‟t say 5 5

69 40 DEFINITELY BUY 270 88 VERY LIKELY WILL BUE PROBABLY WILL BUY 175 MIGHT OR MIGHT NOT BUY DEFINITELY BUE CAN'T SAY

First preference should be devoted as No. of respondents = 150 Target Market No. of Consumers % Age Rural 60 40 Urban 90 60

70 60 60

50 40 40 RURAL

30 URBAN

0 RURAL URBAN

Different promotions for Rural and Urban No. of respondents = 150 Market No. of consumers %Age Yes 110 73.33 No 40 26.66

80 73.33 70

50 YES 40 NO 30 26.66

0 YES NO

Which type of promotion is more effective? No. of respondents = 150 Promotion No. of consumers %Age T.V. Advertisement 55 36.66 News Paper Advertisement 44 30 Local Advertisement 25 16.66 All of 25 16.66

40 36.6

35 30 30

25 TV ADVERTISEMENT

NEWSPAPER ADVERTISEMENT 20 16.66 16.66 LOCAL ADVERTISEMENT 15 ALL OF

0 TV ADVERTISEMENT LOCAL ADVERTISEMENT

Data collection of Bajaj bike

Age group (20 to 30):- No. of respondents = 100

Male 100% (Female) 100% Exterior styling 5% 20% Price 35% 20% Brand name 10% 10% Safety 5% 5% Calevrs 5% 20% Technology 25% 10% Mileage 10% 10% Engine capacity 5% 5%

40%

35%

30%

25%

20%

15%

10%

0% Exterior Price Brand name Safety Calevrs technology mileage Engine styling capacity

Male 100% (Female) 100%

Data collection of Bajaj bike

Age Male Female 10-20 75% 25% 20-30 75% 50% 30-40 50% 50% 40-50 25% 5% 50-60 10% 1%

80% 70% 60% 50% 40% 30% 20% 10% 0% 10-20 20-30 30-40 40-50 50-60

Male Female

Age group 35 to 45 years (Male and Female)

No. of Respondents - 100

Male 100% (Female) 100% Exterior styling 5% 5% Price 15% 25% Brand name 20% 20% Safety 10% 20% Caleves 5% 5% Technology 10% 5% Mileage 20% 15% Engine capacity 15% 5%

30%

25%

20%

15%

10%

0% Exterior Price Brand name Safety Caleves Technology Mileage Engine styling capacity

Consumers preference of other bikes of they not prefer to buy bajaj (Caliber, pulser and wind 125).

60 50 40 30 20 10 0 A B C D

BAJAJ HERO HOND TVS SUZUKI

A = Hero Honda. B = Yamaha C = TVS Suzuki D = Kinetic E = Others How would you bike to purchase a bike through 42% of the people own hero honda means splender. 32% " " " " Yamaha 8% " " " " TVS 8% " " " " Kinetic 10% " " " " Others company

TOTAL PERCENTAGE OF MALE AND FEMALE IN THE BAJAJ COMPANY:-

50 45 45 40 35 30 30 25 25 20 15 10 5 0 FEMALE (25-30) MALE (25-40) M/F (18-25)

Analysis:-

30% Female in the bajaj company and age of 25 to 30. 45% Male in the bajaj company and age of 25 to 40. 25% Male and Female both in the bajaj company and age of 18 to 25.

SWOT ANALYSIS OF BAJAJ AUTO LIMITED

STRENGTH

 Technical and financial collaboration with Kawasaki technology

 In motor bike collaboration with

 Wide range of motor bike and scooters.

 Extensive research and development both in house development facility and interface with other independent engineering units.

 Large and competitive workforce.

 Monopoly in scooter segment

 Producing challenging products in market.

WEAKNESS

 Inefficient in capturing the southern market in INDIA.

 Inefficient qualities of manufacturing as Hero Honda have in the market.

 Not using brand loyalty for the customers.

OPPORTUNITY

 Boast up production to fully utilize the installed capacity.

 To take the monopoly in motor bike segment also.

 Entry into light motor vehicle category where the competition is much more increased.

 Effectively meet the demand created by way of operation victor creating awareness among the rural consumers.

THREATS

 Sever competition by light motor vehicle faced from the side of kinetic and Honda.

 Stiff competition with Hero Honda which has a relatively high market with active participation in both northern and southern market.

 Change in Government fiscal policy towards import and customer duty.

LIMITATIONS OF THE RESEARCH

 No guidance in the field work.

 The study was conducted in few cities of MEERUT only. Hence the study may not be useful for projection of behavioral aspect of consumers living in other cities.

 Money virtually fall short of what ideal field work would cost and may requires shortcuts for the validity of findings.

 People lack the time so they did not take interest.

 Limited time of working.

FINDINGS Assumptions: (* Among different age group

 The age group 20-35 yrs figures out to be very much aware regarding two wheelers

 Guarantee less influenced any age group for the purchase.

 Availability of spare part must considered to be most important.

 Mileage was given top priority.

 Gift schemes and finance options fail to influence the people.

 Style and power considered most purchasing power point today.

 Regarding two wheelers.

(* Others:

 Hero Honda came out to be most familiar leaving others for behind.

 Every respondent favored the entry of BAJAJ into four-stroke segment because of more prospect.

 An ideal bike as suggested by respondent should have: (a) Good looks (b) Affordable prices (c) Best mileage (d) Spare wheel & luggage space

(*Rural & Urban marketing:

 The percent of rural and urban market is as 35% and 65%.

 The different promotion for rural and urban marketing though the slogan.

 For Rural – “Rules the heart, Not the Mind

SUGGESTIONS

 The best target market for any new product is 20 to 35 yrs and income group of 8000 to 12000.

 Before the launch an aggressive advertising must be carried out in order to inform the consumer about the new bike.

 The media adopted for such purpose should be electronic as it is wildly accepted.

 Continuous innovation in product process and services too are recommended to get the competitive edge.

 Nicely designed and fuel efficient vehicle Is must to find better prospects and widen its market.

 Easily available spare parts at reasonable price backed by efficient sales as competitions.

 An eye on competitors policies and review of its own according to changing market condition will help in formulation of effective strategies from time to time .

 The pricing TAG which BAJAJ is going to put on its bikes should not be more Rs.45,000 – 50,000 in any case, because it is the price which is going to determine the success of the product.

 Through demonstration in rural area so that they can get specification of bike.

 New techniques such as direct marketing and institutional sales should be explained more and more in a new way.

 Promoting rural market through hat and mela.

 Company should increase its coverage of advertising.

 Company should increase its duration of free after sale service.

 Because local garage mechanics can‟t handle BAJAJ scooter very well so company should provide one to two week free training for local garage mechanics'

RECOMMENDATIONS

1. The salient features of Bajaj Motorbike should be widely advertised through visual other medias in particular.

2. The value is an important factor and hence various finance scheme are should also be introduced by Bajaj.

3. The after sale service should be further improved with more number of bike free service given to the owner of Bajaj Motor Bikes.

4. Training programs should be organized for dealers to make them more aware of the commercial and technical details of Bajaj Motor Bikes along with the various effective techniques of dealing with the prospective buyers and generate new buyers more effectively.

5. Promotional schemes should be introduced among the dealers for better sale this should generate more personal interest.

6. A customer feedback should be gathered more frequently, so that the company can monitor the performance status and the image of Bajaj Motor Bikes model.

7. Economy as well as performance model should be introduced.

8. Sales Promotion should be done by:

- Special campaigns during festive season. - Gift scheme with every purchase. - Mobile van campaigns. - Exchange schemes.

9. Product planning and launching as per the masses.

10. Look of the motorcycle should be change.

11. Engine and the gearbox should be improved.

12. Encourage the direct sellers by offering different facility.

QUESTIONNAIRE (CONSUMER OPINION ON MOTOR BIKE IN INDIA)

NAME : AGE : PROFESSION : INCOME : ADDRESS : DATE :

CUSTOMER SATISFACTION 1. Name of the brand you are familiar within the two wheeler segment.

2. Who influenced your decision to purchase two wheeler ? A. Family B. Relatives C. Friends D. Yourself

3. Are you satisfied with the company service process? Yes No

4. How much % of repeat business ? 25 50 75 None of them

5. How important was each of the following in your decision (Please click one box for each item) A. Extremely important B. Very important C. Some what important D. Not very important E. Not at all important A B C D E i. Exterior styling ii. Price iii. Brand name iv. Safety v. Colours

vi. Technology vii. Mileage viii. Engine capacity ix. Warranty

6. Do you know that BAJAJ has going to launched new product „Motorcycle‟ ? Yes No

7. How effective were the following in servicing (Please check one box for each item) A = Excellent, B = Very good, C = Fair, D = Poor, E = Can‟t say A B C D E Promptness Repair on time Efficiency of staff Availability of spare parts Friendliness of staff

8. How much important are the following factors in influencing a purchase decision (Please click one box for each) A = Extremely important, B = Very important, C = Some what important, D = Note very important, E = Not at all important A B C D E i. Gift scheme ii. Dealer‟s behaviour iii. Availability of spare parts iv. Cost of spare parts v. After sale service vi. Finance options vii. Advertisement

9. What are the chances of tour buying BAJAJ‟s 4-stroke bike, the next time you purchase any two wheelers (Please tick one box only) A. Definitely buy B. Very likely will buy

C. Probably will buy D. Might or might not buy E. Definitely will not buy E. Can‟t say

10. Which type of engine you want in fourth coming motorbike ? 2 Stroke 4 Stroke

11. Do you want self start facilities in forthcoming motorbike ? Yes No

12. Which type of pick up you want in forthcoming motorbike ? High Medium Low

13. Are you satisfied with the 5th gear of motor bike ? Yes No

14. Which type of tyre is better in forthcoming motor bike ? Thin Broad

15. Which colour I some attractive in forthcoming motor bike ? Black Red Blue Purpule

TARGET MARKET

First preference should be devoted towards the – Rural Urban Why------?

In which type of class, first performance of target market of the income level as Semi middle class Middle class High class

Attraction towards the motor bike model as first prefwrence of person regarding age 18-25 yrs 25-35 yrs 35-50 yrs

Should company provide the finance scheme then how much % of interest should be provided by the company ? Yes No 7% 8% 9% 10%

PROMOTION Which type of promotion is more effective ? T.V. Advertise News paper advertise Local advertisement All of

Are you in favour of different promotion for rural and urban marketing ?

Yes No Do you think any other option infront of Hat and Mela for promoting the rural market? Yes No If yes what promotion do you think?

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BIBLIOGRAPHY

1- Koontz' O Donnell. (Essentials of meanest concepts)  A.I.I.B.S. Publishers and distributors, New Meerut. 2004 rd ed. 2- Ramaswami. NanaKumari (Marketing methodology).  Macmillion mdra Ltd. 2nd ed. 2003. 3. G.C. Beri and D.D. Sharma (Marketing Research)  Deep and publication. New Meerut. ed. 2002. Philip Kotler. (Marketing Mangement).  Analysis, planning and control prectice Hall, 9th edition) 2005. 5. C.R. Kothari (Research Methodolgy)+  Vishva presentation, New Meerut, 2nd ed. 2002. 6. Donald's Hill and delt Hawlans. (Market Research, Measurement and (Method)  Macmillion India Ltd. ed. 2004 Bajaj World News Mews By:-  Magazine - Auto India - Auto Expo. - Business India - Business Today

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- Business world - Advertisement Marketing - Express Investment week  Newspapers:- - Hindustan times. - Times of India - The Hindu - Financial Express - Economics times - African Business line.  Annual report of Bajaj Auto Ltd.  Websites:- www.BajajIndia.com.

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