CONTENTS Page No. 1. Synopsis 1 2. Objective of the study. 2 3. Company profile 3-29 4. Introduction Bajaj Marketing and service Ltd. 30-68 5. Research methodology 69-74 6. Scope of study 75 7. Data analysis 76-88 8. SWOT analysis 89-91 9. Findings 92 10. Suggestion 93-94 11. Recommendation 95-96 12. Questionnaires 97-100 13. Bibliography 101-102 STUDENT’S DECLARATION I here by declare that the research entitled “Consumer Opinion Regarding Leading Brand of Bajaj Motor Bike In Meerut” has been prepared by me. I also declare that this research which has been training conducted in partial fulfillment of the requirement for the degree of “BACHELOR OF BUSINESS ADMINISTRATION (B.B.A)” of the C.C.S. University, Meerut has been the result of my own efforts and that this research has not formed a basis for the award of any other Degree/Diploma/Fellowship by U.P. Technical University, Meerut of any other university. Place: Date: AMIR ALI RIZVI B.B.A (VI Sem.) ACKNOWLEDGEMENT I would like to express my deep felt thanks to MISS CHARU, for giving me an opportunity to undertake, this research on “Consumer Opinion Regarding Leading Brand of Bajaj Motor Bike In Meerut” in this esteemed organization. And also but not the least I would like to acknowledge the Dealer, mechanics and respondents who gave me invaluable help and cooperation during the training period. AMIR ALI RIZVI B.B.A (VI Sem.) PREFACE Towards the beginning of the new era, people often feel a growing uneasiness about the future and unsafe for the life. Today‟s market are changing at incredible pace. After globalization and changes in technology, we are witnessing a power shift from manufacturing to giant customers, who are now price and value sensitive and set a trend for a market. To get through knowledge of market and to achieve positive & concrete results along with theoretical concept, I undergone summer training programmed, which from a part of my curriculum and completed the research by “Consumer Opinion Regarding Leading Brand of Bajaj Motor Bike In Meerut” at Bajaj India Ltd. After this study, specific ways for the success of Motor Bike player in India could be achieved which would largely depend on their ability to take global competition in terms of the cost and research capability. This research gave me ample of opportunity to view overall working and evaluation of customers buying attitudes with special reference to Bajaj Motorbike. SYNOPSIS (A Brief overview of the study) The study was carried out in Meerut. The Proposal is supported by company dealers other’s dealers and customers. The Projection was made on the basis of a set of assumptions and policy statement as practiced by BAJAJ AUTO Ltd. To suggest the most suitable media for educating the consumers about the new product. Understanding from customer’s satisfaction. Searching new market as rural market. 1 OBJECTIVE OF THE STUDY o To determine the customer buying attitudes towards the Bajaj Motorcycle. o To determine the satisfaction level of consumer to the product features and various aspects to the bajaj motorcycle. o To determine the usage of the product. o To know about the consumer preference and their perception about the bajaj Motorcycle. o To trace the customer profile. 2 COMPANY PROFILE MANAGEMENT PROFILE Rahul Bajaj Chairman Madhur Bajaj Vice Chairman Rajiv Bajaj Managing Director Sanjiv Bajaj Executive Director Abraham Joseph Vice President (Research & Development) Pradeep Shrivastava President (Engineering) S Sridhar CEO (2WH) R C Maheshwari CEO (Commercial Vehicles) C P Tripathi Vice President (Corporate) N H Hingorani Vice President (Commercial) Kevin P D'sa Vice President (Finance) V S Raghavan Vice President (Corporate Finance) S Ravikumar Vice President (Business Development) K Srinivas Vice President (Human Resources) Ranjit Gupta Vice President (Insurance) J. Sridhar Company Secretary 3 Rahul Bajaj Chairman Rahul Bajaj is an Honours Graduate in Economics and Law and a Business Graduate from the Harvard Business School. He was appointed Chief Executive Officer of Bajaj Auto in 1968 and took over later as Head of the Bajaj Group of companies. Madhur Bajaj Vice Chairman After graduating in Commerce, Mr Bajaj did his MBA from Lausanne, Switzerland. Joined as DGM in March 1983, took over as General Manager - Aurangabad Division in June 1986, as its Chief Executive in October 1988, became President of Bajaj Auto in September 1994, Executive Director in May 2000 and is Vice Chairman since July 2001. Rajiv Bajaj Managing Director Rajiv Bajaj, who took charge as Managing Director on 1st April 2005, is a Mechanical Engineer from Pune University. He later did his Masters in Manufacturing Systems Engineering from the University of Warwick. He Joined as 4 Officer on Special Duty in 1990, took over as General Manager (Products) in February 1993, Vice President (Products) in June 1995, President in May 2000, President & Whole Time Director in March 2002 and as Joint Managing Director in March 2003. Sanjiv Bajaj Executive Director Mr. Sanjiv Bajaj, who took charge as the Executive Director in April 2004, is a Mechanical Engineer from Pune University. He obtained a Masters Degree in Manufacturing Systems from the University of Warwick and an MBA degree from Harvard Business School. Mr. Sanjiv Bajaj joined as an Officer on Special Duty in 1994, took over as the General Manager (CF) in 1997 and Vice President (Finance) in April 2001. Abraham Joseph Vice President (Research & Development) Mr. Joseph started his tenure in Bajaj in July 1989 as a Graduate Trainee Engineer, took over as General Manager (R&D) in April 2005 and is currently the Vice President (R&D) since April 2007 . He is a Mechanical Engineer from the National Institute of Technology, Bhopal. 5 Pradeep Shrivastava President (Engineering) Mr.Pradeep Shrivastava joined Bajaj in April 1986. He took over as Vice President (Engineering) in April 2005 and is currently the President (Engineering) since July 2007. After receiving a degree in Mechanical Engineering from IIT - Delhi, Mr. Shrivastava obtained a graduate diploma in Production and Finance from IIM – Bangalore in 1986. S Sridhar CEO (2 Wh) Mr. Sridhar joined Bajaj in March 2001 as GM (Sales) for two wheelers, took over as Vice President (Marketing & Sales – 2W) in April 2005 and is currently the CEO (2WH) since July 2007. He holds an Engineering Graduate degree in Agriculture. R C Maheshwari CEO (Commercial Vehicles) Mr. Maheshwari joined Bajaj in July 2007 as CEO (CV). He is a gold medallist Mechanical engineer from BITS, Pilani. C P Tripathi Vice President (Corporate) Mr. C.P. Tripathi started in Bajaj in January 1996 as the 6 Vice President (Waluj Plant ), took over as Vice President (Operations) in April 2001 and is Vice President (Corporate) since July 2007. A Science Graduate from Agra University, Mr. Tripathi also holds a degree in Mechanical Engineering from the Indian Institute of Technology, Kharagpur. N H Hingorani Vice President (Commercial) Mr. N.H. Hingorani joined Bajaj in 1997 as the General Manager (Materials), took over as the Vice President (Purchase) in 1998 and is Vice President (Commercial) since February 2006. Mr. Hingorani holds a degree in Mechanical Engineering from the Malaviya Regional Engineering College, Jaipur. Kevin P D'Sa Vice President (Finance) Mr. Kevin D’sa began his career with Bajaj in September 1978 and is presently the Vice President (Finance). After acquiring a Bachelor’s degree in Commerce, he completed his CA in 1978 and ICWA in 1981. 7 V Sankara Raghavan Vice President (Corporate Finance) Mr.Raghavan joined Bajaj in March 1984 and is currently the Vice President (Corporate Finance). A Science graduate, Mr. Raghavan completed his CA in 1976. S Ravikumar Vice President (Business Development) Mr. Ravikumar joined Bajaj in June 1984 as an Accounts Officer and is now the Vice President (Business Development). He is an active member of the Institute of Chartered Accountants of India. K Srinivas Vice President (Human Resources) Mr. Srinivas joined Bajaj in January 2000 as the DGM (HRD) and is now the Vice President (HR). He holds a Bachelors Degree in Electrical Engineering from VJTI, Mumbai. Ranjit Gupta Vice President (Insurance) Mr. Ranjit Gupta started in Bajaj as the General Manager (Co-ordination) in 1988, and moved on to become the Vice President (Materials ) in 1995, then Vice President (HRD) in 2000 and is now Vice President (Insurance). 8 Mr. Gupta did his Masters Degree in Mechanical & Electrical Engineering from the Indian Railway Institute of Mechanical & Electrical Engineers. He was honored with a fellowship from the Institute of Electrical Engineering (London) and was also inducted as a member of the Institute of Mechanical Engineers (London). J. Sridhar Company Secretary Mr. J Sridhar is the Company Secretary since July 2001. A graduate in Commerce and Law, Mr. Sridhar also did his FCA, FCS and MMS. Prior to joining Bajaj, he was the Controller of Finance and Company Secretary, Maharashtra Scooters Ltd., a Bajaj Auto joint venture. 9 BOARD OF DIRECTORS Board of Directors Rahul Bajaj Chairman Madhur Bajaj Vice Chairman & Whole-Time Director Rajiv Bajaj Managing Director Sanjiv Bajaj Executive Director D.S. Mehta Whole-Time Director Kantikumar R. Podar Director Shekhar Bajaj Director D.J. Balaji Rao Director J.N. Godrej Director S.H. Khan Director Mrs. Suman Kirloskar Director Naresh Chandra Director Nanoo Pamnani Director Manish Kejriwal Director P Murari Director Niraj Bajaj Director 10 Committees of the Board Audit Committee