Multi-Brand Strategy to Drive Growth Tai Hing Group | 6811.HK

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Multi-Brand Strategy to Drive Growth Tai Hing Group | 6811.HK Tai Hing Group | 6811.HK Rating Not Rated Multi-brand strategy to drive growth Target Price - Current price HKD 2.04 Operate multi-brand through self-development, acquisition and Company Visit licensing agreement Tai Hing Group (THG) currently runs 9 brands (self-developed 6 brands, 2 30 July 2019 through acquisitions and 1 through licensing agreement) with >190 restaurants network in Hong Kong, Macau, China and Taiwan. In FY16-FY18, THG’s Hayman Chiu revenue and adjusted net profit (excl. one-off gain on investment property disposal and listing expenses) grew at 11.5%/18.7% CAGR to [email protected] HK$3,126mn/HK$153mn. The stable growth was driven by store counts grew at (852) 2235 7677 10.3% CAGR together with a low-single digit SSSG in Hong Kong. During the track record period, THG had a stable seat turnover rate of 5.0-5.4x (7.6x-7.8x in Trading data Hong Kong, 2.4x-2.5x in China), in which Men Wah Bing Teng and Pho Le’s seat turnover rate achieved >10x on average. 52-Week Range (HK$) 3.01/1.92 3 Mth Avg Daily Vol (m) 20.1 Future growth driven by store expansion, launch of new lines in fast No. of Shares (m) 1,000.0 growing brands; Recent Hong Kong political unrest would hit near term Market Cap (HK$m) 2,040.0 SSSG Major Shareholders Chan Wing On & Assoc (52.4%) During FY16-FY18, Tai Hing’s total number of store counts grew at ~10.3% Auditors EY CAGR to 185 stores (FY17: +16 ; FY18 :+17), with Tai Hing took up ~60% of total store counts in FY18 while TeaWood, Trusty Congee King, Men Wah Bing Teng Result Due 1H19: Aug 2019 and Pho Le each accounted for 17.3%/9.2%%/5.5%/5.4% of total store counts in FY18. Since 45% of the net IPO proceeds would be allocated to opening new Company description restaurants, we expect Men Wah Bing Teng and Pho Le would be the main Established in 1989 and listed on the Main Board of contributor of net store openings in Hong Kong, while Tai Hing and TeaWood the Hong Kong Stock Exchange in June 2019, Tai store expansion would be gradual. According to the prospectus, THG plans to Hing Group (THG) gradually expanded from a siu mei open 105 stores (Hong Kong: 63, China: 36) and reach 290 by FY21E, which style restaurant to the largest multi-brand casual represents 16.1% CAGR from FY18. dining restaurant operators in Hong Kong, and established a chain of over 190 restaurants network in Meanwhile, THG recently introduced TeaWood Deluxe, which is the premium Hong Kong, Mainland China, Macau and Taiwan. Tai version of TeaWood (avg. ticket price HK$100-200 vs. HK$51-100 for Hing currently operates 9 brands through in-house TeaWood). It co-operates with the local Tourbillon brand and focuses on delicate development, acquisitions, acquisition and licensing Taiwanese and western fusion cuisine with the quality ingredients. Through our including “TeaWood”, "Trusty Congee King”, “Men Wah Bing Teng”, “Phở Lê”, “Tokyo Tsukiji”, “Fish & channel check, TeaWood Deluxe received good customer feedback in Openrice Farmer”, “ Rice Rule” and “Hot Pot Couple. app. THG is also considering to adopt similar strategy in other brands, e.g. Men Wah Bing Teng. Despite THG continue to grow through store expansions, we also view the launch of premium lines in fast growing brands such as TeaWood (thru Price chart TeaWood Deluxe) and Men Wah Bing Teng would be another new growth drivers. HK$ 3.5 Enhance operating efficiency through stable menu, automation in 3.0 restaurants and food factories 2.5 2.0 THG strive to maintain both operating efficiency and consistency in food quality 1.5 through i) stable menu while introducing some seasonal specials each quarter ii) 1 .0 standardised operation processes for different brands, iii) implementation of 0.5 automated production processes in restaurants and food factories and iv) obtain 0.0 19 19 - larger floor space in shopping malls to accommodate different brands so that - Jul logistics can be centralized. THG managed to achieve operating breakeven Jun within 2-4 months. Sources: Bloomberg, CIRL THG is among the first to introduce automated food processing machinery including automated woks, programmed barbecued pork sauce mixers, programmed chicken poaching machines and poultry roasting ovens. The introduction of automated cooking machines not only help reduce the reliance on skilled chef, but also lowering the risk of obtaining occupational illness/ injury while maintaining the overall product quality . Page 1 of 11 Two food factories in operation to suuport current operation and future expansion THG currently has two factories (1 in Hong Kong and 1 in Dongguan, China). The Hong Kong factory has an area ~158k sq. ft, supporting all of THG restaurants in Hong Kong (~120 in FY18). With current capacity, together with i) increasing additional equipment (such as industrial pressure boilers, kettles and oven) and ii) increasing the numbers and employtee working hours, it would be able to further support 50-60 restaurants in Hong Kong, which is in-line with THG ‘s store expansion plan until FY21E. The China food factory, which has an area ~253k sq. ft (floor area 60% larger than that of Hong Kong factory) and commenced operation in October 2018 and still undergoing ramp up. It would be able to further support 200 restaurants in China (vs. THG had 62 stores in FY18) and the production of certain food products for THG’s restaurants in Hong Kong. Trading at FY19E 9.8x PE, ongoing political unrest suppress near term valuation Having dropped >30% since IPO in end-June, Tai Hing is currently trading at FY18 13.3x PE (excl. one-off sales proceeds from investment properties and listing expenses) and FY19E 9.8x PE (based on our back of the envelope calculation and excl. listing expenses) , which is trading at 14%/45% discount vs. catering peers listed in Hong Kong. The ongoing political unrest in Hong Kong in the past 60 days already raise investors’ concern (local catering peers’ stock price dropped ~4.0% in the last 5 trading days vs. HSI dropped 1.4%) that this may deter consumer spending in 2H19, and we believe this near term overhang would continue to suppress THG’s valuation. Exhibit 1: Tai Hing currently run 9 brands Exhibit 1: Pork products sold in supermark et counters Source: Company prospectus Exhibit 2: Use of proceeds Exhibit 1: Pork 10.0% products 11.0% Open new restaurants sold in 44.0% Enhancement & expansion of food factory superma rket Current restaurant rennovation/ upgrade counters Working capital 35.0% Source: Company prospectus, CIRL Page 2 of 11 Exhibit 3: Tai Hing’s key milestones Exhibit 1: Year Key milestones Pork 1989 - Mr. Chan and Mr. Yuen opened first restaurant under 'Tai Hing' brand in Sai Wan Ho products sold in 2004 - Opened first restaurant in China under 'Tai Hing' brand supermark2008 - Hong Kong Food Factory opened in Fo Tan ; Acquired 'Trusty Congee King' from independent 3rd party et counters - Opened first 'Tokyo Tsukiji' restaurant in Mong Kok ; 'Trusty Congee King' in Wan Chai featured in the Michelin Guide Hong 2011 Kong & Macau for the first time 2012 - Opened first TeaWood restaurant in Mong Kok 2013 - The siu mei production unit of Hong Kong Food Factory obtained ISO 22000 certification 2014 - Opened first TeaWood restaurant in China - Opened first Fisher Farmer restaurant in Tsim Sha Tsui; Entered into the first of the Hong Kong Airport Tai Hing Franchise 2015 Agreements with our Tai Hing Franchise Partner and opened a 'Tai Hing' restaurant in HKIA - Opened first 'Trusty Congee King' restaurant in China; Acquired a standalone 'bing sutt' ( 冰室 ), Man Wah Bing Teng ( 文華冰 2016 廳 ) which was subsequently rebranded as Men Wah Bing Teng( 敏華冰廳 ) 2017 - Opened first Vietnamese restaunrat 'Pho Le' in Kwun Tong - Opened Mainland Food Factory in Dongguan ;Trusty Congee King' in Wan Chai has been conferred the Michelin Guide Bib 2018 Gourmand award for 2 consecutive years in Michelin Guide Hong Kong Macau 2018 Selection and Michelin Guide Hong Kong Macau 2019 Selection 2019 - Opened first Taiwanese hotpot restaurant under 'Hot Pot Couple' in Mong Kok; Opened first 'Tai Hing' restaurant in Taiwan Source: Company prospectus, CIRL Exhibit 4: Tai Hing’s store location in China, Hong Kong and Macau Exhibit 1: Pork products sold in supermark et counters Source: Company prospectus Page 3 of 11 Exhibit 5: Tai Hing’s targets to open ~105 stores in FY19E-21E Exhibit 1: 350 Pork 350 300 290 products 300 253 sold250 in 218 250 98 supermark200 185 168 200 85 et counters152 73 150 150 62 59 100 100 185 163 142 122 50 50 108 0 0 FY16 FY17 FY18 FY19E FY20E FY21E FY17 FY18 FY19E FY20E FY21E Hong Kong China Macau Taiwan Singapore Source: Company prospectus, CIRL Exhibit 6: Famous menu for Tai Hing Restaurants Exhibit 1: Pork products sold in supermarket counters Source: Company prospectus, CIRL Page 4 of 11 Exhibit 9: Famous menu for TeaWood (Top) & Trusty Congee King (Bottom) Exhibit 1: Pork products sold in supermark et counters Source: Company prospectus, CIRL Page 5 of 11 Exhibit 9: Tai Hing launched a premier brand, TeaWood Deluxe, in K11 at TST Exhibit 1: Pork products sold in supermark et counters Source: Openrice.com, CIRL Page 6 of 11 Exhibit 10: Famous menu for Men Wah Bing Teng (Top) & Pho Le (Bottom) Exhibit 1: Pork products sold in supermark et counters Source: Company prospectus, CIRL Page 7 of 11 Exhibit 10: Peers’ profitability comparison Exhibit 1: bloomberg Year ROE (%) ROA (%) Net Gearing (%) FY18 code End FY18 FY18 FY18 GM (%) OM (%) PM (%) Pork products HK listed catering peers sold in XIABUXIABU 520 HK 12/2018 21.6 15.5 (74.8) - 12% 10% HAIDILAOsupermark
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