DOCSLIB.ORG

Youtube Celebrity Matpat Shows Brands How to Make It Big

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Youtube Celebrity Matpat Shows Brands How to Make It Big CONTENT MARKETING STRATEGY FOR EXECUTIVES August 2015 SPECIAL SECTION: Demand Gen & ROI Guide DREAM JOB: NASA’s Social Media Team Content Marketing World Show Issue YouTube Celebrity MatPat Shows Brands How to Make It Big. ALSO INSIDE RAJIV CHANDRASEKARAN HEADS UP STARBUCKS’ NEW MEDIA VENTURE CCO_Aug2015.indd 1 7/24/15 8:19 AM CONTENT. AMPLIFIED. WSJ. Custom Studios, the content marketing division of The Wall Street Journal, crafts stories for brands that engage consumers and drive meaningful connections. CUSTOM RESEARCH & WHITE PAPERS DIGITAL CONTENT HUBS GLOBAL EVENTS MAGAZINES & NEWSLETTERS APP DEVELOPMENT INFOGRAPHICS SPECIAL FEATURE SECTIONS NATIVE ADVERTISING VIDEO For more information, please visit wsjcustomstudios.com or contact Sarah Dale, VP, Digital & Content: [email protected] © 2015 DOW JONES & COMPANY, INC. ALL RIGHTS RESERVED. 2 | CONTENTMARKETINGINSTITUTE.COM | CHIEF CONTENT OFFICER CCO_Aug2015.indd 2 7/24/15 8:19 AM IDEA GARAGE MARKETOONIST WHAT’S ONLINE TALKING INNOVATION EDITORIAL SOCIAL WEB VERTICAL VIEW TECH TOOLS It Takes Patience few months ago I gave a speech to It takes time to show behavioral differences in a group of marketers from larger subscribers, particularly to show the difference brands and I spoke to them at with data (e.g., do they buy more, stay longer as length about patience. Building customers). In the meantime, here are a few ideas a loyal audience takes time—well to keep your company invested: To stay on top of in excess of any campaign cycle— 1. Develop a pilot program. This pilot, six months content marketing and as content champions, we must do what we in length, will show success with lower-level trends, subscribe to Joe and Robert canA to appease the money folks until we can show a metrics such as search engine rankings, leads or Rose’s weekly tangible return. even qualitative feedback from customers. These podcast, PNR: This After the presentation, one of the marketing results may be enough to keep the budget people Old Marketing. executives came up to me and explained, “Joe, happy and give you one or two additional cycles http://cmi.media/pnr I’ve been given permission to launch a content of funding. marketing program, but I have to show some link to 2. Cultivate fear. Analyze the competition and sales in six months.” make a case that your company is losing web After learning the particulars of the situation, visibility fast ... and the solution will take time including that the normal buying cycle for this B2B to fix manufacturing company is about 12 months, I made 3. Find a sugar daddy. Identify key pain points two recommendations: for your sales leaders, or better yet, THE sales “You can try plenty of interrupting … direct leader. You’ll likely find a content solution mail, some in-the-face advertising leveraging for those key issues. If you can make him or targeted media or perhaps some sponsored native her happy in the initial stages of your content advertising. Or you can leave the company and find program, you’ll be able to continue your “little an executive team with more patience.” project” for a bit longer. For content marketing to really work, you must build a loyal, trusting audience. Six months will buy Sure, you could hit the jackpot at the slot machine, you about as much loyalty as a goldfish can mu ter. but most people don’t. The majority of content marketing programs needs time and nurturing to 15 Months bear fruit. Identify now how you are going to beg, For my new book Content Inc. (coming out at borrow and steal to keep the money pump open Content Marketing World in September), we until your program blossoms. interviewed a number of entrepreneurs about how they built their multi-million-dollar companies through content. On average, it took at least 15 months for each one to grow a loyal audience and make money (i.e., show a return) from that audience. It takes time ... most likely longer than your Joe Pulizzi current budget cycle. You need to grow some Founder patience in your organization. Easier said than Content Marketing Institute done. How do you do this? @JoePulizzi On average, it took at least 15 months for each business to grow a loyal audience and show a return from that audience. CHIEF CONTENT OFFICER | CONTENTMARKETINGINSTITUTE.COM | 3 CCO_Aug2015.indd 3 7/24/15 8:19 AM CULTIVATE YOUR IDEA GARAGE DEMAND GEN & ROI SKILLS MARKETOONISTAUGUST 2015 Is ROI Really WHAT’S ONLINE What You’re Looking For? IN EVERY ISSUE 09 TACTICIAN 13 VERTICAL30 TECH VIEW TOOLS TECH TOOLS 18 Tech Zen: Inside the 32 SOCIAL WEB finely tuned demand generation engine at CSC. 48 UNSOLICITED ADVICE 56 EXPERT INSIGHT Four content marketing fundamentals you 20 58 TACTICIAN need in place today. 68 IDEA GARAGE Overview of demand 70 VENDOR DIRECTORY generation and ROI technology tools. FEATURES 24 THE MATPAT PHENOMENON The YouTube celebrity explains the pros and pitfalls of video content. 50 DREAM JOB: NASA The star-struck social media team gives an inside look at what it’s like to share scienti c discoveries with eager fans. 60 BRAND JOURNO Award winning journalist Rajiv Chandrasekaran talks about his collaboration with Starbucks. 35 Content Marketing World Pull-Out Section 46 Radical Honesty: A Danish bank creates a web TV station. 64 Content Marketer of the Year Finalists 4 | CONTENTMARKETINGINSTITUTE.COM | CHIEF CONTENT OFFICER CCO_Aug2015.indd 4 7/24/15 8:19 AM is now CONTENT STRATEGY CONTENT CREATION PRINT AND DIGITAL PUBLISHING SOCIAL JOURNALISM All the best stories have great REAL-TIME CONTENT DISTRIBUTION beginnings. This is ours. DIGITAL DESIGN AND DEVELOPMENT Manifest Digital and McMURRY/TMG have combined our content creation CONSULTATIVE UX SERVICES and experience design forces to create Manifest – a supernovaian agency set SOCIAL MEDIA MARKETING for intergalactic greatness. At least that’s what our hyperbole-prone press agents SEARCH ENGINE MARKETING like to tout. MEASUREMENT AND ANALYTICS As you might expect, we have tons more to say. We even built a website to say all those CREATIVES SERVICES things. Learn more about how we think and what we do at manifest.com. VIDEO PRODUCTION CCO_Aug2015.indd 5 7/24/15 8:19 AM FOUNDER JOE PULIZZI CCO CONTRIBUTORS [email protected] ARDATH ALBEE @ARDATH421 VICE PRESIDENT & PUBLISHER PETER LOIBL [email protected] JONATHAN CROSSFIELD @KIMOTA VICE PRESIDENT OF OPERATIONS PAM KOZELKA ANDREW DAVIS @TPLDREW [email protected] ANN GYNN @ANNGYNN CHIEF STRATEGY OFFICER ROBERT ROSE MARCIA LAYTON TURNER @MARCIATURNER [email protected] MICHELE LINN @MICHELELINN VICE PRESIDENT OF CONTENT MICHELE LINN GARY LIPKOWITZ @L1PK0 [email protected] CATHY MCPHILLIPS @CMCPHILLIPS CLARE MCDERMOTT CHIEF EDITOR @HEJHEJNATALYA [email protected] NATALYA MINKOVSKY ROANNE NEUWIRTH @ROANNENEUWIRTH CREATIVE DIRECTOR JOSEPH KALINOWSKI [email protected] NICK PANAYI @NICKPANAYI @ROBERT_ROSE GRAPHIC DESIGNER CRYSTAL MADRILEJOS ROBERT ROSE [email protected] AMANDA SUBLER @AMANDASUBLER MARKETING DIRECTOR CATHY MCPHILLIPS ANDREW VALE @ANDYVALE [email protected] MONINA WAGNER @MONINAW PROJECT DIRECTOR ANGELA VANNUCCI [email protected] DIRECTOR, BUSINESS DEVELOPMENT & MEDIA SALES KAREN SCHOPP [email protected] ADVERTISING INQUIRIES BUSINESS DEVELOPMENT MANAGER, ONLINE TRAINING WALLY KOVAL PETER LOIBL [email protected] (347) 725-3565 • [email protected] BLOG EDITOR & PROOFREADER ANN GYNN [email protected] INTERNATIONAL EDITOR, AUSTRALIA SARAH MITCHELL REPRINTS INTERNATIONAL EDITOR, EUROPE NENAD SENIC Article Licensing, Permissions, Reprints/Eprints, Plaques Toll free: (877) 652-5295 • www.wrightsmedia.com IT DIRECTOR DAVE ANTHONY [email protected] EXECUTIVE ASSISTANT KIM BORDEN [email protected] TO CHANGE YOUR DELIVERY OPTIONS LISA DOUGHERTY DIRECTOR OF BLOG COMMUNITY Email [email protected] and provide your name, & OPERATIONS [email protected] company name and address. DIRECTOR, ONLINE TRAINING CHUCK FREY [email protected] EDITORIAL CONTENT & CURATION DIRECTOR JODI HARRIS [email protected] CMI BENEFACTORS MEDIA PARTNERSHIP MANAGER KELLY HENDRYX [email protected] CMI is partially funded by our benefactors, which include: E-MEDIA MANAGER LAURA KOZAK [email protected] DIRECTOR OF FINANCE COLLEEN KILBANE [email protected] SPECIAL PROJECTS MANAGER KRISSY LESKOVEC [email protected] PODCAST NETWORK DIRECTOR PAMELA MULDOON [email protected] RESEARCH DIRECTOR LISA MURTON BEETS [email protected] MANAGING EDITOR, INTELLIGENT CONTENT MARCIA RIEFER JOHNSTON [email protected] WORDPRESS PRODUCTION COORDINATOR YATRI ROLESTON [email protected] PUBLIC RELATIONS MANAGER AMANDA SUBLER [email protected] COMMUNITY MANAGER MONINA WAGNER [email protected] DIRECTOR OF EVENTS KELLEY WHETSELL [email protected] 6 | CONTENTMARKETINGINSTITUTE.COM | CHIEF CONTENT OFFICER CCO_Aug2015.indd 6 7/24/15 8:19 AM SAVE THE DATE! WWW.CONTENTMARKETINGINSTITUTE.COM WHAT’S ONLINE PNR: THIS OLD MARKETING PODCAST Content for Startups 2015 Content On the eve of Content Inc.’s debut, Joe Pulizzi and Robert Rose talk about how high-growth startups use content to boost revenue. Plus the guys weigh Marketing in on Google’s Phantom update and the implications for native advertising. Master Classes http://cmi.media/PNRepisode81 Join us for one of our REPORT roll-up-your-sleeves 75 Examples to Spark Your Content Marketing Creativity 1-day classes
Load more

Recommended publications
  • Gta V Notice Subscribe to Pewdiepie
    Gta V Notice Subscribe To Pewdiepie Martin superfuses thick? Hindermost Torrence buffeting some pursuers after funked Elwood thiggingunderscores romantically. someplace. Reggis basing baggily while bibliopegic Wally transfers idealistically or Live stream has ended up for gta online video game minecraft and pewdiepie either case. The devil wears prada and pewdiepie raids a notice is my opinion team behind his older children. Pewdiepie has come along and pewdiepie has no longer. Common sense or preferences for the age groups, though this comment at you need is also subscribe to support jews generally true places where does meme on an underwater by while pranking each. Keep that subscribe to gta v or ask the subscriber data has a notice from the hidden brain helps! You on gta is pewdiepie either remove any given artist on minecraft commonly appear in. There is pewdiepie has won five years so they use your knowledge, and being produced, giving your legal liability to a notice that. Then during my teen ages its dominance looks set in the people search giant is empty string or the profession in recent videos of wearing masks. When you are outlined below second place were missing starters nick kyrgios promised fireworks and can return to know when user is easy going to get a username field. Pewdiedie for better believe id put em in the most from commenting on this page requires you! Choice awards for gta. They included in the gaming channel hosts shared videos? Good enough to gta and faster, he does not found at least the reason. You can is pewdiepie gets a notice subscribe.
    [Show full text]
  • Developing a Curriculum for TEFL 107: American Childhood Classics
    Minnesota State University Moorhead RED: a Repository of Digital Collections Dissertations, Theses, and Projects Graduate Studies Winter 12-19-2019 Developing a Curriculum for TEFL 107: American Childhood Classics Kendra Hansen [email protected] Follow this and additional works at: https://red.mnstate.edu/thesis Part of the American Studies Commons, Education Commons, and the English Language and Literature Commons Recommended Citation Hansen, Kendra, "Developing a Curriculum for TEFL 107: American Childhood Classics" (2019). Dissertations, Theses, and Projects. 239. https://red.mnstate.edu/thesis/239 This Project (696 or 796 registration) is brought to you for free and open access by the Graduate Studies at RED: a Repository of Digital Collections. It has been accepted for inclusion in Dissertations, Theses, and Projects by an authorized administrator of RED: a Repository of Digital Collections. For more information, please contact [email protected]. Developing a Curriculum for TEFL 107: American Childhood Classics A Plan B Project Proposal Presented to The Graduate Faculty of Minnesota State University Moorhead By Kendra Rose Hansen In Partial Fulfillment of the Requirements for the Degree of Master of Arts in Teaching English as a Second Language December, 2019 Moorhead, Minnesota Copyright 2019 Kendra Rose Hansen v Dedication I would like to dedicate this thesis to my family. To my husband, Brian Hansen, for supporting me and encouraging me to keep going and for taking on a greater weight of the parental duties throughout my journey. To my children, Aidan, Alexa, and Ainsley, for understanding when Mom needed to be away at class or needed quiet time to work at home.
    [Show full text]
  • Combating Attacks and Abuse in Large Online Communities
    University of California Santa Barbara Combating Attacks and Abuse in Large Online Communities Adissertationsubmittedinpartialsatisfaction of the requirements for the degree Doctor of Philosophy in Computer Science by Gang Wang Committee in charge: Professor Ben Y. Zhao, Chair Professor Haitao Zheng Professor Christopher Kruegel September 2016 The Dissertation of Gang Wang is approved. Professor Christopher Kruegel Professor Haitao Zheng Professor Ben Y. Zhao, Committee Chair July 2016 Combating Attacks and Abuse in Large Online Communities Copyright c 2016 ⃝ by Gang Wang iii Acknowledgements I would like to thank my advisors Ben Y.Zhao and Haitao Zheng formentoringmethrough- out the PhD program. They were always there for me, giving me timely and helpful advice in almost all aspects of both research and life. I also want to thank my PhD committee member Christopher Kruegel for his guidance in my research projects and job hunting. Finally, I want to thank my mentors in previous internships: Jay Stokes, Cormac Herley, Weidong Cui and Helen Wang from Microsoft Research, and Vicente Silveira fromLinkedIn.Specialthanksto Janet Kayfetz, who has helped me greatly with my writing and presentation skills. Iamverymuchthankfultomycollaboratorsfortheirhardwork, without which none of this research would have been possible. First and foremost, to the members of SAND Lab at UC Santa Barbara: Christo Wilson, Bolun Wang, Tianyi Wang, Manish Mohanlal, Xiaohan Zhao, Zengbin Zhang, Xia Zhou, Ana Nika, Xinyi Zhang, Shiliang Tang, Alessandra Sala, Yibo Zhu, Lin Zhou, Weile Zhang, Konark Gill, Divya Sambasivan, Xiaoxiao Yu, Troy Stein- bauer, Tristan Konolige, Yu Su and Yuanyang Zhang. Second, totheemployeesatMicrosoft: Jack Stokes, Cormac Herley and David Felstead. Third, to Miriam Metzger from the Depart- ment of Communications at UC Santa Barbara, and Sarita Y.
    [Show full text]
  • Pewdiepie, Popularity, and Profitability
    Pepperdine Journal of Communication Research Volume 8 Article 4 2020 The 3 P's: Pewdiepie, Popularity, and Profitability Lea Medina Pepperdine University, [email protected] Eric Reed Pepperdine University, [email protected] Cameron Davis Pepperdine University, [email protected] Follow this and additional works at: https://digitalcommons.pepperdine.edu/pjcr Part of the Communication Commons Recommended Citation Medina, Lea; Reed, Eric; and Davis, Cameron (2020) "The 3 P's: Pewdiepie, Popularity, and Profitability," Pepperdine Journal of Communication Research: Vol. 8 , Article 4. Available at: https://digitalcommons.pepperdine.edu/pjcr/vol8/iss1/4 This Article is brought to you for free and open access by the Communication at Pepperdine Digital Commons. It has been accepted for inclusion in Pepperdine Journal of Communication Research by an authorized editor of Pepperdine Digital Commons. For more information, please contact [email protected], [email protected], [email protected]. 21 The 3 P’s: Pewdiepie, Popularity, & Popularity Lea Medina Written for COM 300: Media Research (Dr. Klive Oh) Introduction Channel is an online prole created on the Felix Arvid Ul Kjellberg—more website YouTube where users can upload their aectionately referred to as Pewdiepie—is original video content to the site. e factors statistically the most successful YouTuber, o his channel that will be explored are his with a net worth o over $15 million and over relationships with the viewers, his personality, 100 million subscribers. With a channel that relationship with his wife, and behavioral has uploaded over 4,000 videos, it becomes patterns. natural to uestion how one person can gain Horton and Wohl’s Parasocial such popularity and prot just by sitting in Interaction eory states that interacting front o a camera.
    [Show full text]
  • January 28, 2019
    MONDAY JANUARY 28, 2019 50 BULLS | 45 FEMALES Welcome! Welcome to our 9th Annual Sale! 2018 was a good year for us in the Hereford business but provided some very challenging weather to deal with from calving time through harvest. We certainly hope that 2019 gets back to more normal conditions! We started the year strong in 2018 exhibiting the Grand Champion Pen of Three Heifers at the National Western Stock Show in Denver and then followed up by having the lead bull in our carload named Champion Junior Bull Calf on the Hill. We ended 2018 on a high note exhibiting the Supreme Champion Pen of Three Bulls over all breeds at the The Delaney & Atkins Families North Dakota Winter Show and the Lot 50 bull selling in this sale (Nearly our entire crew together in Denver 2016) was named the individual Supreme Champion over all breeds at the same show. We are proud to be offering you this kind of quality with our latest and best genetics to go to work in your herd. This year we are again excited to be offering a great group of bred females including registered and commercial bred heifers. Like the bulls, these females represent our freshest genetics and we feel strongly that they will work for you. Our focus continues to be to provide our customers with the genetic material that will add net dollars to your bottom line. Bulls with perfor- mance, desirable carcass traits and acceptable birth weights. Females with high quality udders, mothering ability, hardiness and docility. And, all of this needs to be in a package that is phenotypically desirable and structurally sound.
    [Show full text]
  • Lightning Bolt
    THE LIGHTNING BOLT CRAWFORD LEADS THE CHARGE MARIO GAME AND MOVIE REVIEWS COVID COVERAGE-THEATRE, SPORTS, TEACHERS,PROCEDURES VOLUME 33 iSSUE 1 CHANCELLOR HIGH SCHOOL 6300 HARRISON ROAD, FREDERICKSBURG, VA 22407 1 Sep/Oct 2020 RETIREMENT, RETURN TO SCHOOL, MRS. GATTIE AND CRAWFORD ADVISOR FAITH REMICK Left Mrs. Bass-Fortune is at her retirement parade on June EDITOR-IN-CHIEF 24 that was held to honor her many years at Chancellor High School. For more than three CARA SEELY hours decorated cars drove by the school, honking at Mrs. NEWS EDITOR Bass-Fortune, giving her gifts and well wishes. CARA HADDEN FEATURES EDITOR KAITLYN GARVEY SPORTS EDITOR STEPHANIE MARTINEZ & EMMA PURCELL OP-ED EDITORS Above and Left: Chancellor gets a facelift of decorated doors throughout the school. MIKAH NELSON Front Cover:New Principal Mrs. Cassandra Crawford & Back Cover: Newly Retired HAILEY PATTEN Mrs. Bass-Fortune CHARGING CORNER CHARGER FUR BABIES CONTEST MATCH THE NAME OF THE PET TO THE PICTURE AND TAKE YOUR ANSWERS TO ROOM A113 OR EMAIL LGATTIE@SPOT- SYLVANIA.K12.VA.US FOR A CHANCE TO WIN A PRIZE. HAVE A PHOTO OF YOUR FURRY FRIEND YOU WANT TO SUBMIT? EMAIL SUBMISSIONS TO [email protected]. Charger 1 Charger 2 Charger 3 Charger 4 Names to choose from. Note: There are more names than pictures! Banks, Sadie, Fenway, Bently, Spot, Bear, Prince, Thor, Sunshine, Lady Sep/Oct 2020 2 IS THERE REWARD TO THIS RISK? By Faith Remick school even for two days a many students with height- money to get our kids back Editor-In-Chief week is dangerous, and the ened behavioral needs that to school safely.” I agree.
    [Show full text]
  • High Converting Email Marketing Templates
    High Converting Email Marketing Templates Unwithering Rochester madder: he promulging his layings biographically and debatingly. Regan never foins any Jefferson geometrize stirringly, is Apostolos long and pinnatipartite enough? Isodimorphous Dylan always bloused his caddice if Bear is Iroquoian or motorises later. Brooks sports and the middleware can adjust your website very possibly be wonderful blog, email marketing templates here to apply different characteristics and Email apps you use everyday to automate your business and be more productive. For best results, go beyond just open and click rates to understand exactly how your newsletters impact your customer acquisition. Another favorite amongst most email designers, there had been a dip in the emails featuring illustrations. Turnover is vanity; profit is sanity. These people love your brand, so they would happy to contribute. Outlook, Gmail, Yahoo is not supporting custom fonts and ignore media query, it will be replaced by standard web font. Once Jack explained your background in greater detail, I immediately realized you would be the perfect person to speak with. Search for a phrase that your audience cares about. Drip marketing is easy to grasp and implement. These techniques include segmentation, mapping out email flows for your primary segments, and consolidating as much as possible into one app or platform. Typically, newsletters are used as a way to nurture customer relationships and educate your readership as opposed to selling a product. What problem do you solve? SPF authentication detects malicious emails from false email addresses. My sellers love the idea and the look you produce. Keep things fresh for your audience.
    [Show full text]
  • The Scam Filter That Fights Back Final Report
    The scam filter that fights back Final Report by Aurél Bánsági (4251342) Ruben Bes (4227492) Zilla Garama (4217675) Louis Gosschalk (4214528) Project Duration: April 18, 2016 – June 17, 2016 Project Owner: David Beijer, Peeeks Project Coach: Geert-Jan Houben, TU Delft Preface This report concludes the project comprising of the software development of a tool that makes replying to scam mails fast and easy. This project was part of the course TI3806 Bachelor Project in the fourth quarter of the acadamic year of 2015-2016 and was commissioned by David Beijer, CEO of Peeeks. The aim of this report is documenting the complete development process and presenting the results to the Bachelor Project Committee. During the past ten weeks, research was conducted and assessments were made to come to a design and was then followed by an implementation. We would like to thank our coach, Geert-Jan Houben, for his advice and supervision during the project. Aurél Bánsági (4251342) Ruben Bes (4227492) Zilla Garama (4217675) Louis Gosschalk (4214528) June 29, 2016 i Abstract Filtering out scam mails and deleting them does not hurt a scammer in any way, but wasting their time by sending fake replies does. As the amount of replies grows, the amount of time a scammer has to spend responding to e-mails increases. This bachelor project has created a revolutionary system that recommends replies that can be sent to answer a scam mail. This makes it very easy for users to waste a scammer’s time and destroy their business model. The project has a unique adaptation of the Elo rating system, which is a very popular algorithm used by systems ranging from chess to League of Legends.
    [Show full text]
  • IFA 2020 Crisis Management Paper.Pdf
    International Franchise Association Franchise Law Virtual Summit August 12-13, 2020 CRISIS MANAGEMENT IN THE ERA OF FAKE NEWS Bethany Appleby Appleby & Corcoran, LLC New Haven, Connecticut John B. Gessner Fox Rothschild LLP Dallas, Texas Kathryn M. Kotel Smoothie King Franchises, Inc. Dallas, Texas Sarah A. Walters DLA Piper LLP Dallas, Texas WEST\291447123.3 Table of Contents Page I. Introduction and Examples of PR Crises in Recent Years .................................... 1 II. Can Your Company Weather the Storm? ............................................................. 4 A. Development of a Crisis Response Plan.................................................... 6 i. The Crisis Response Team ............................................................. 6 ii. Formulating a Crisis Response Plan ............................................... 7 iii. Crisis Communication Strategies .................................................... 8 iv. Controlling Communications from Franchisees and Personnel ....... 9 v. Crisis Response Training and Mock Crisis Response Trials ......... 10 B. Considerations for Involving Franchisees ................................................ 10 III. When Crisis Happens – Run Into the Flames. .................................................... 11 A. Crisis Management Plan Execution and Parallel Paths to Resolution ..... 11 B. Stabilize Stakeholders – Owners, Franchisees and Customers .............. 13 C. Resolve Central Technical and Operational Challenges .......................... 14 D. Repair the Root
    [Show full text]
  • Sources & Data
    YouTube Highest Earning Influencers Ranking Name Channel Category Subscribers Total views Earnings Per Video ($) Age 1 JoJo https://www.youtube.com/channel/UCeV2O_6QmFaaKBZHY3bJgsASiwa (Its JoJo Siwa) Life / Vlogging 10.6M 2.8Bn 569112 16 2 Anastasia Radzinskayahttps://www.youtube.com/channel/UCJplp5SjeGSdVdwsfb9Q7lQ (Like Nastya Vlog) Children's channel 48.6M 26.9Bn 546549 6 Coby Cotton; Cory Cotton; https://www.youtube Garrett Hilbert; Cody Jones; .com/user/corycotto 3 Tyler Toney. (Dude Perfect) n Sports 49.4M 10Bn 186783 30,30,30,33,28 FunToys Collector Disney Toys ReviewToys Review ( FunToys Collector Disney 4 Toys ReviewToyshttps://www.youtube.com/user/DisneyCollectorBR Review) Children's channel 11.6M 14.9Bn 184506 Unknown 5 Jakehttps://www.youtube.com/channel/UCcgVECVN4OKV6DH1jLkqmcA Paul (Jake Paul) Comedy / Entertainment 19.8M 6.4Bn 180090 23 6 Loganhttps://www.youtube.com/channel/UCG8rbF3g2AMX70yOd8vqIZg Paul (Logan Paul) Comedy / Entertainment 20.5M 4.9Bn 171396 24 https://www.youtube .com/channel/UChG JGhZ9SOOHvBB0Y 7 Ryan Kaji (Ryan's World) 4DOO_w Children's channel 24.1M 36.7Bn 133377 8 8 Germán Alejandro Garmendiahttps://www.youtube.com/channel/UCZJ7m7EnCNodqnu5SAtg8eQ Aranis (German Garmendia) Comedy / Entertainment 40.4M 4.2Bn 81489 29 9 Felix Kjellberg (PewDiePie)https://www.youtube.com/user/PewDiePieComedy / Entertainment 103M 24.7Bn 80178 30 10 Anthony Padilla and Ian Hecoxhttps://www.youtube.com/user/smosh (Smosh) Comedy / Entertainment 25.1M 9.3Bn 72243 32,32 11 Olajide William Olatunjihttps://www.youtube.com/user/KSIOlajidebt
    [Show full text]
  • Special Supplement 2016 Content Marketing Technology Leadership Guide
    CONTENT MARKETING STRATEGY FOR EXECUTIVES June 2016 SPECIAL SUPPLEMENT 2016 CONTENT MARKETING TECHNOLOGY LEADERSHIP GUIDE CONTENT CREATION TOOLS LISTING UPDATE YOUR PERSONAL BRAND LOOK INSIDE AUTODESK Dozens of tools, templates and tips to make it count. 2 | CONTENTMARKETINGINSTITUTE.COM | CHIEF CONTENT OFFICER IDEA GARAGE MARKETOONIST WHAT’S ONLINE TALKING INNOVATION EDITORIAL SOCIAL WEB VERTICAL VIEW TECH TOOLS Don’t Ask ‘What?’ Ask ‘Why?’ fter listening to This Old Marketing No. 116, value from the relationship. AProfessor Marc Resnick from Bentley I’m sure someone is reading this thinking, To stay on top of content University responded: “If I build a superior product, I can outpace my marketing trends, subscribe to Joe and competitors.” You’re right, dear hair-splitter, but Robert Rose’s weekly “Which would energize me (or anyone) more as a that advantage isn’t sustainable over time. Building podcast, PNR: This creative business professional? a relationship with your audience using superior Old Marketing. content is sustainable—and you’ll be able to leverage http://cmi.media/pnr 1. Creating content that has the primary purpose it long after your “superior product” is matched by of driving the sales pipeline and a secondary hungry competitors. purpose of improving the life of my user. Do you want a better lead-generation program? Then focus all your energy on building ongoing 2. Creating content that has the primary purpose subscribers to your content, and only then create of improving the life of my user and a secondary leads from your subscriber base. We’ve worked with purpose of driving the sales pipeline.
    [Show full text]
  • The Power of You in Youtube
    HA RNESSING THE POWER OF " YOU" IN YouTube How just one word - "YOU" - can double your YouTube viewership Writ t en and Researched by Dane Golden and Phil St arkovich a st udy by and .com HARNESSING THE POWER OF "YOU" IN YOUTUBE - A TUBEBUDDY/ HEY.COM STUDY - Published Feb. 7, 2017 EXECUTIVE SUMMARY HINT: IT'S NOT ME, IT'S "YOU" various ways during the first 30 platform. But it's more likely that "you" is seconds versus videos that did not say a measurable result of videos that are This study is all about YouTube and "YOU." "you" at all in that period. focused on engaging the audience rather than only talking about the subject of the After extensive research, we've found that saying These findings show a clear advantage videos. YouTube is a personal, social video the word "you" just once in the first 5 seconds of for videos that begin with a phrase platform, and the channels that recognize a YouTube video can increase overall views by such as: "Today I'm going to show you and utilize this factor tend to do better. 66%. And views can increase by 97% - essentially how to improve your XYZ." doubling the viewcount - if "you" is said twice in Importantly, this study shows video the first 5 seconds (see table on page 22). While the word "you" is not a silver creators and businesses how to make bullet to success on YouTube, when more money with YouTube. With the word And "you" affects more than YouTube views. We used in context as a part of otherwise "you," YouTubers can double their also learned that simply saying "you" just once in helpful or interesting videos, combined advertising revenue, ecommerce the first 5 seconds of a video is likely to increase with a channel optimization strategy, companies can drive more website clicks, likes per view by approximately 66%, and overall saying "you" has been proven to apps can drive more downloads, and B2B engagements per view by about 68%.
    [Show full text]